CORRECTING and REPLACING WWE® Superstar Triple H® Steps into the Ring with Mattel at Toy Fair

Contact information has changed.

The corrected release reads:

WWE® SUPERSTAR TRIPLE H® STEPS INTO THE RING WITH MATTEL AT TOY FAIR

WWE® Superstar Triple H®, Mattel and World Wrestling Entertainment® Executives Showcase New WWE® Action Figures and Accessories

WHEN:

Friday, February 12, 9:30 a.m. – 9:45 a.m.

Media Check-In Begins at 9 a.m.

WHERE:

New York Toy Fair

Javits Center – Mattel Showroom in the Galleria (G100) on the 4th Level

New York, NY 10001

Entrance at 35th Street and 11th Avenue

WHAT:

To celebrate Mattel’s first line of World Wrestling Entertainment® action figures and accessories, WWE® Superstar Triple H® will participate in a special event at New York Toy Fair to showcase his all-new series FlexForce™, Basic and Entrance Great Action Figures. In addition, Neil Friedman, president, Mattel Brands and WWE® COO Donna Goldsmith will discuss the partnership between these entertainment companies, the innovation behind the FlexForce™ toys for kids and the most detailed figure line ever assembled for the collector community.

Mattel and World Wrestling Entertainment® joined forces to launch the most comprehensive portfolio of WWE® action figures and accessories on January 1, 2010. The line includes the first-ever WWE® kid’s line and the most detailed line to date for the avid collectors.

PHOTO/INTERVIEW

OPPORTUNITIES –

9:45 to 10 a.m.

WWE® Superstar Triple H®
Donna Goldsmith, WWE COO
Neil Friedman, President Mattel Brands
Tim Kilpin, General Manager Mattel Brands

Photos and b-roll will be available following the event at www.mattelbrandsmedia.com.

MAT-AP

Contacts:

Cohn & Wolfe Public Relations:
Eric Kwan / Dupe Bosu
323-482-6866 / 310-967-2906
eric.kwan@cohnwolfe.com / dupe.bosu@cohnwolfe.com

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