MWBrands Reels in Savings with Ariba

Saving money is always prudent. But as companies prepare for what is certain to be a new state of normal when the global economy recovers, it has become even more so. To emerge from the down times strongly positioned to compete, companies must identify ways in which they can trim expenses. But they must do so without sacrificing innovation or hindering the growth of their business. Recognizing this, MWBrands, one of the leading ambient seafood businesses in Europe, is leveraging services from Ariba, Inc. (Nasdaq:ARBA), the leading spend management solutions provider, to fuel an aggressive cost reduction initiative designed to improve its cost structure and competitive advantage.

“Companies that are satisfied with traditional ways of working will struggle during the current recessionary period, whilst those who are able to anticipate evolving trends, be flexible, opportunistic, and more mobile will flourish,” said M. Philippe de Saint Pern, Chief Procurement Officer, MWBrands. “In leveraging Ariba’s Spend Management Services, we have access to innovative technology, expertise and best practice processes that enable us to enhance the efficiency and cost-effectiveness of our operations while focusing on what we do best – delivering the best range of innovative seafood products to our clients, while always insisting on the highest quality.”

Ariba Spend Management Services help organizations of all sizes accelerate the ROI from their spend management initiatives by combining technology, expertise and market intelligence to deliver improved adoption, risk management, knowledge transfer, and savings.

“The key to success in the post-recession world will be agility,” said Charles Royon, Vice President, Continental Europe, Ariba. “By tapping Ariba’s expertise, MWBrands can quickly enable this agility, advance its cost reduction efforts and accelerate the results that they deliver.”

About MWBrands

MWBrands was set up in 2006 when H.J. Heinz sold its European Seafood Business.

MWBrands is one of the leading ambient seafood businesses in Europe selling its products mainly in the UK, France, Italy, Ireland and the Netherlands. MWBrands focuses on tuna and added value tuna, but also sells a comprehensive range of salmon, mackerel, sardines, seafood spreads and other seafood products. For more information on the company, visit www.mwbrands.com

About Ariba, Inc.

Ariba, Inc. is the leading provider of on-demand spend management solutions. Our mission is to transform the way companies of all sizes, across all industries, and geographies operate by delivering technology, service, and network solutions that enable them to holistically source, contract, procure, pay, manage, and analyze their spend and supplier relationships. Delivered on demand, our enterprise-class offerings empower companies to achieve greater control of their spend and drive continuous improvements in financial and supply chain performance. More than 1,000 companies, including more than half of the companies on the Fortune 100, use Ariba solutions to manage their spend from sourcing and orders through invoicing and payment. For more information, visit www.ariba.com

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Safe Harbor Statement under the Private Securities Litigation Reform Act 1995: Information and announcements in this release involve Ariba's expectations, beliefs, hopes, plans, intentions or strategies regarding the future and are forward-looking statements that involve risks and uncertainties. All forward-looking statements included in this release are based upon information available to Ariba as of the date of the release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to Ariba's operating and financial results to differ materially from current expectations include, but are not limited to: the impact of the credit crises on Ariba’s results of operations and financial condition; delays in development or shipment of new versions of Ariba's products and services; lack of market acceptance of Ariba's existing or future products or services; inability to continue to develop competitive new products and services on a timely basis; introduction of new products or services by major competitors; the ability to attract and retain qualified employees; difficulties in assimilating acquired companies, long and unpredictable sales cycles and the deferrals of anticipated orders; declining economic conditions, including the impact of a recession; inability to control costs; changes in the company's pricing or compensation policies; significant fluctuations in our stock price; the outcome of and costs associated with pending or potential future regulatory or legal proceedings; the impact of our acquisitions, including the disruption or loss of customer, business partner, supplier or employee relationships; and the level of costs and expenses incurred by Ariba as a result of such transactions. Factors and risks associated with its business, including a number of the factors and risks described above, are discussed in Ariba's Form 10-Q filed with the SEC on August 7, 2009.