The Knot & philosophy Announce Unique Partnership

The Knot (NASDAQ: KNOT; www.theknot.com), the #1 wedding brand, has joined forces with lifestyle and beauty brand philosophy on an exciting new partnership. The result of this unique collaboration is a multiplatform, integrated marketing campaign surrounding the launch of philosophy’s first co-branded product made exclusively for The Knot. Entitled “tying The Knot,” this just-for-brides gift set was created to pamper the bride-to-be so she looks as beautiful as she feels on her special day.

The “tying The Knot” gift set is now available for purchase on TheKnot.com (TheKnot.com/philosophy) and philosophy.com. The special set features an inspiring message for the bride, along with a philosophy created exclusively for The Knot: You must love yourself before you can love another.

Retailing for $100, “tying The Knot” includes nine essential bridal beauty products, including purity one-step facial cleanser; amazing grace firming body emulsion, bath gel, and spray fragrance to help her feel amazingly clean and beautifully feminine; and kiss me exfoliating lip scrub for soft, smooth, kissable lips.

Additional philosophy products in the gift set are:

• hope in a jar moisturizer
• microdelivery peel pads
• kiss me clear lip balm -- SPF 20
• eye hope deluxe sample

Surrounding the product launch, The Knot and philosophy announce a unique marketing campaign: the Wedding Day Hope Sweepstakes (TheKnot.com/hope). This interactive sitelet invites brides to share their hopes and dreams for their big day. These personal and authentic messages will be posted anonymously on the site’s user-generated bulletin board for everyone to see. The notes offer an outlet for brides to share their inner thoughts and feelings which every bride can relate to. Brides who share their hopes are automatically entered to win the grand prize of a luxury honeymoon worth over $10,000, courtesy of Viceroy Anguilla Resort & Residences. Other prizes include a wedding day makeover for one lucky bride and her bridesmaids, courtesy of philosophy beauty expert and makeup artist John Trau, as well as “tying The Knot” gift sets.

About The Knot Inc.

The Knot Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website, TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.

About philosophy

philosophy is a lifestyle brand that celebrates feeling well and living joyously and wants to inspire its customers to live a better life by being better to themselves. Long before the “doctor” skincare brands of today, there was philosophy. Born from biomedic, the acclaimed medical company that pioneered some of today’s most popular in-office treatments such as the micropeel, philosophy skincare has long been recommended by dermatologists and plastic surgeons around the country. philosophy is an international skincare and cosmetic company founded in 1996 and headquartered in Phoenix, Arizona. For more information, please visit our website at www.philosophy.com.

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