Finlandia Vodka Launches New Citrus Flavor in the U.S.

Finlandia® Vodka has once again married the best flavors from nature with the crisp, clean taste of its classic vodka to create ALL-NATURAL FINLANDIA® TANGERINE FUSION. In May, all-natural Finlandia Tangerine Fusion flavored vodka will be made available in the United States.

Why Tangerine? Unlike other citruses, tangerines tend to be a bit sweeter and deliver a powerful zest, making it perfect to combine with the world’s finest vodkatm.

“Finlandia Tangerine Fusion is so fresh and natural, it tastes and smells like the tangerines came straight from the tree and into the bottle,” said Maureen Brekka, managing director for Finlandia Vodka.

Just opening a bottle of all-natural Finlandia Tangerine Fusion releases an explosion of floral citrus aromas, enveloping the nose as if you had peeled back the rind of the fresh fruit. The first taste delivers a very well integrated, creamy citrus note that finishes with a bold essence.

Drink expert Tony Abou-Ganim said, “Finlandia Vodka has once again captured the fresh, honest fruit flavor in Finlandia Tangerine Fusion.”

Finlandia Tangerine Fusion is the latest addition to the brand’s flavor portfolio and feels it can rival its most successful flavor to date, Finlandia Grapefruit Fusion.

According to Sean Ludford, Director of BevX.com, Finlandia Tangerine Fusion is every bit as good as Finlandia Grapefruit Fusion, which is a bold statement considering Finlandia Grapefruit Fusion has won numerous awards to include a double-gold medal at the 2007 San Francisco Spirits Competition and the only “Master” award in the flavored vodka category of the 2008 Vodka Masters Competition.

“We set the global standard in the flavored vodka category because we select nature’s freshest and finest fruit flavors to enhance the naturally pure ingredients of Finlandia Vodka,” Brekka said. “We have outpaced the growth in the flavor category nearly 3-to-1 and feel Tangerine will further solidify our position in the category.”

Tasting is believing. Become a believer by enjoying Finlandia Tangerine Fusion on the rocks, or in one of these fresh cocktails, courtesy of Tony Abou-Ganim, the Modern Mixologist (www.themodernmixologist.com).

** Mix 2 parts fresh squeezed lemon juice with one part simple syrup

For more information, please contact David Page at 502-774-7701, or david_page@b-f.com. For high-resolution photos of the drinks above, please visit www.finlandiapr.com.

Enjoy The World’s Finest VodkaTM Responsibly. www.finlandia.com

©2009 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Flavoured Vodkas, 35-40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA

About Finlandia Vodka

Finlandia Vodka is a product with a global reputation for its unique Nordic heritage. Finlandia’s unparalleled quality can be attributed to only the finest ingredients: pure glacial spring water, a legacy of the Ice Age, and six-row barley, which offers the highest quality starch and the lowest possible content of natural oils, delivering a crisp, clean taste.

Finlandia Vodka was one of the first premium vodkas to introduce flavors from nature in 1994 with the launch of Cranberry Fusion. Since then, Finlandia has introduced more fresh tasting flavors to the portfolio:

• Finlandia Lime Fusion (1999)
• Finlandia Mango Fusion (2004)
• Finlandia Wild Berries Fusion (2005)
• Finlandia Grapefruit Fusion (2007)

Finlandia Vodka Worldwide Ltd (FVW) is a joint partnership owned 100 percent by Brown-Forman Corporation. FVW is responsible for the Finlandia trademark and marketing and distribution assets. Brown-Forman handles all global marketing activities for the Finlandia Vodka brand. For more information about Finlandia Vodka, please visit www.finlandia.com.

About Brown Forman

Brown-Forman Corporation (NYSE: BFA)(NYSE: BFB) is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com