UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

FORM 10-K

 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

 


 

For the fiscal year ended: December 31, 2005

 

Commission File No.: 0-25581

 

priceline.com Incorporated

(Exact name of Registrant as specified in its charter)

 

Delaware

 

06-1528493

(State or other Jurisdiction of Incorporation or
Organization)

 

(I.R.S. Employer Identification No.)

 

 

 

 

800 Connecticut Avenue
Norwalk, Connecticut

 

06854

(Address of Principal Executive Offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: (203) 299-8000

 

Securities Registered Pursuant to Section 12(b) of the Act:

None

 

Securities Registered Pursuant to Section 12(g) of the Act:

Common Stock, par value $0.008 per share

 


 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o  No ý

 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes o  No ý

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes   ý   No   o

 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   ý

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):

 

Large accelerated filer  o

Accelerated filer  ý

Non-accelerated filer  o

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes   o    No   ý

 

The aggregate market value of common stock held by non-affiliates of priceline.com as of June 30, 2005 was approximately $522 million based upon the closing price reported for such date on the Nasdaq National Market.  For purposes of this disclosure, shares of common stock held by persons who are known by priceline.com to own more than 5% of the outstanding shares of common stock on June 30, 2005 and shares held by executive officers and directors of priceline.com on June 30, 2005 have been excluded because such persons may be deemed to be affiliates of priceline.com.  This determination of affiliate status is not necessarily a conclusive determination for other purposes.

 

The number of outstanding shares of priceline.com’s common stock was 39,710,000 as of February 24, 2006.

 

 



 

DOCUMENTS INCORPORATED BY REFERENCE

 

The information required by Part III of this Annual Report on Form 10-K, to the extent not set forth in this Form 10-K, is incorporated herein by reference from priceline.com’s definitive proxy statement relating to the annual meeting of stockholders to be held on June 1, 2006, to be filed with the Securities and Exchange Commission within 120 days after the end of priceline.com’s fiscal year ended December 31, 2005.

 

priceline.com Incorporated Annual Report on Form 10-K for the Year Ended December 31, 2005 Index

 

Special Note Regarding Forward Looking Statements

3

 

PART I

 

 

 

Item 1.

 

Business

3

Item 1A.

 

Risk Factors

16

Item 1B.

 

Unresolved Staff Comments

32

Item 2.

 

Properties

32

Item 3.

 

Legal Proceedings

32

Item 4.

 

Submission of Matters to a Vote of Security Holders

40

 

 

 

 

PART II

 

 

 

Item 5.

 

Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

41

Item 6.

 

Selected Financial Data

43

Item 7.

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations

44

Item 7A.

 

Quantitative and Qualitative Disclosures About Market Risk

68

Item 8.

 

Consolidated Financial Statements and Supplementary Data

69

Item 9.

 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

70

Item 9A.

 

Controls and Procedures

70

Item 9B.

 

Other Information

70

 

 

 

 

PART III

 

 

 

Item 10.

 

Directors and Executive Officers of the Registrant

71

Item 11.

 

Executive Compensation

71

Item 12.

 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

71

Item 13.

 

Certain Relationships and Related Transactions

71

Item 14.

 

Principal Accounting Fees and Services

71

 

 

 

 

PART IV

 

 

 

Item 15.

 

Exhibits, Financial Statement Schedules

72

Signatures

 

 

76

Consolidated Financial Statements

78

 

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Special Note Regarding Forward-Looking Statements

 

This Annual Report on Form 10-K and the documents incorporated herein by reference contain forward-looking statements.  These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict, including the Risk Factors identified in Item 1A of this Annual Report; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements.

 

Expressions of future goals, expectations and similar expressions including, without limitation, “may,” “will,” “should,” “could,” “expects,” “plans,” “anticipates,” “intends,” “believes,” “estimates,” “predicts,” “potential,” “targets,” or “continue,” reflecting something other than historical fact are intended to identify forward-looking statements.  The following factors, among others, could cause our actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks or war; adverse changes in our relationships with airlines, hotels and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system, the bankruptcy or insolvency of a major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; our ability to protect our intellectual property rights; losses by us and our licensees; any adverse impact from negative publicity and negative customer reaction to such publicity; legal and regulatory risks and the ability to attract and retain qualified personnel.  These factors and others are described in more detail below in Item 1A entitled “Risk Factors.”  Unless required by law, we undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.  However, readers should carefully review the reports and documents we file from time to time with the Securities and Exchange Commission, particularly the Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K.

 

PART I

 

Item 1.  Business

 

General

 

We are a leading online travel company that offers our customers a broad range of travel services, including airline tickets, hotel rooms, car rentals, vacation packages and cruises.  We offer our customers a unique choice: the ability to purchase travel services in a traditional, price-disclosed manner or the opportunity to use our unique Name Your Own Price® service, which allows our customers to make offers for travel services at discounted prices.  At present, we derive substantially all of our revenues from the following sources:

 

                              Transaction revenues from our Name Your Own Price® airline ticket, hotel room and rental car services, as well as our vacation packages service;

 

                              Commissions earned from the sale of price-disclosed hotel rooms, rental cars, cruises and other travel services;

 

                              Customer processing fees charged in connection with the sale of both Name Your Own Price® and price-disclosed airline tickets, hotel rooms and rental cars service;

 

                              Worldspan, L.P. reservation booking fees related to both our Name Your Own Price® airline ticket, hotel room and rental car service, and price-disclosed airline tickets and rental car service;

 

                              Transaction revenue from our price-disclosed hotel room service; and

 

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                              Other revenues derived primarily from selling advertising on our websites.

 

For the year ended December 31, 2005, we had revenues of approximately $963 million comprised of “merchant” revenue, “agency” revenue and “other” revenue.  Merchant revenues are derived from transactions where we are the merchant of record and are responsible for, among other things, collecting receipts from our customers, remitting payments to our suppliers and establishing the selling price of the services that we offer.  Merchant revenues, which represented the substantial majority of our total revenues in 2005, consisted of: (1) transaction revenues representing the selling price of Name Your Own Price® airline tickets, hotel rooms, rental cars and price-disclosed vacation packages; (2) transaction revenues representing the amount charged to a customer, less the amount charged by suppliers in connection with the hotel rooms provided through our merchant price-disclosed hotel service; (3) customer processing fees charged in connection with the sale of Name Your Own Price® airline tickets, hotel rooms and rental cars and merchant price-disclosed hotels; and (4) ancillary fees, including Worldspan, L.P. reservation booking fees related to certain of the aforementioned transactions.  Agency revenues are generally derived from retail travel related transactions where we are not the merchant of record and where the prices of our services are determined by third parties. Agency revenues consisted primarily of: (1) travel commissions; (2) customer processing fees; and (3) Worldspan, L.P. reservation booking fees related to certain of the aforementioned transactions.  Other revenues consisted primarily of revenue from advertising on our websites.

 

Priceline.com was formed as a Delaware limited liability company in 1997 and was converted into a Delaware corporation in July 1998.  Our common stock is listed on the Nasdaq National Market under the symbol “PCLN.”  Our principal executive offices are located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.

 

The priceline.com Business Model

 

Name Your Own Price®.  We have developed a unique pricing system known as a “demand collection system” that uses the information sharing and communications power of the Internet to create a new way of pricing products and services.  We believe we have created a balance between the interests of buyers, who are willing to accept trade-offs in order to save money, and sellers, who are prepared to generate incremental revenue by selling their products at below retail prices, provided that they can do so without disrupting their existing distribution channels or retail pricing structures.  Our demand collection system allows consumers to specify the price they are prepared to pay when submitting an offer for a particular leisure travel service within a specified range of substitutability.  We then access databases in which participating suppliers file secure discounted rates not generally available to the public, to determine whether we can fulfill the customer’s offer and then decide whether we want to accept the offer at the price designated by the consumer.  For most of these transactions, we establish the price we will accept for our services, have discretion in supplier selection and are the merchant of record in the transaction.  Consumers agree to hold their offers open for a specified period of time (generally, not longer than one minute) to enable us to determine whether we can or want to accept the offer.  Once fulfilled, offers generally cannot be canceled – thereby making purchases by our customers generally non-refundable.  This system uses the flexibility of buyers to enable sellers to accept a lower price in order to sell their excess inventory or capacity.  We believe that our demand collection system addresses limitations inherent in traditional seller-driven pricing mechanisms in a manner that offers substantial benefits to both buyers and sellers.  We believe that the principal advantages of our system include the following:

 

                  Cost Savings.  Our Name Your Own Price® demand collection system allows consumers to save money in a simple and compelling way.  Buyers effectively trade off flexibility about brands, product features and/or sellers in return for prices that are lower than those that can be obtained at that time through traditional retail distribution channels.

 

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                  Incremental Revenue for Sellers.  Sellers use our Name Your Own Price® demand collection system as a revenue management tool to generate incremental revenue without disrupting their existing distribution channels or retail pricing structures.  We require consumers to be flexible with respect to brands and product features.  As a result, our Name Your Own Price® system does not reveal sellers’ brands to customers prior to the consummation of a transaction, thereby protecting their brand integrity.  This shielding of brand identity and price enables sellers to sell products and services at discounted prices without cannibalizing their own retail sales by publicly announcing discount prices and without competing against their own distributors.

 

                  Proprietary Seller Networks.  We have assembled proprietary networks of industry leading sellers that represent high quality brands.  By establishing attractive networks of seller participants with reputations for quality, scale and national presence, we believe that we foster increased participation by both buyers and sellers.

 

We often refer to products offered through our Name Your Own Price® service as “opaque” products because all aspects of the travel service are not visible to the consumer before making an offer.

 

Price-Disclosed Retail Services.  We also offer customers the ability to purchase price-disclosed travel services at retail prices, including airline tickets, hotel rooms, rental car days, vacations packages, destination services and cruises.  We introduced the following price-disclosed services gradually over the past two and a half years:

 

                  In the fourth quarter of 2003, we began offering customers the ability to purchase airline tickets at disclosed, retail prices;

                  In the second quarter of 2004, we acquired Travelweb LLC (“Travelweb”), which allowed us to offer customers a price-disclosed hotel service on our website, www.lowestfare.com;

                  In the second quarter of 2004, we implemented a new feature on our vacation packages service that allows customers to choose between an “opaque” or a disclosed flight itinerary;

                  In the fourth quarter of 2004, we launched a search and booking engine on priceline.com to allow customers to choose between a Name Your Own Price® or a price-disclosed rental car offering; and

                  In the first quarter of 2005, we began offering price-disclosed hotel rooms on our website, www.priceline.com.

 

In the first quarter of 2006, we introduced More Ways to Save on the priceline.com website.  More Ways to Save is a unique travel shopping format that provides retail, price-disclosed travel options matching the itinerary criteria requested by the customer, accompanied with money saving alternatives, including our Name Your Own Price® service, packaging options, and alternative itinerary options such as different dates or airports.  We have also introduced “PriceBreakersSM” which is a presentation of selected travel itineraries at discounted prices that is updated daily.

 

We believe that the combination of our Name Your Own Price® model and our retail price-disclosed model allows us to provide a broad array of options to value-conscious travelers, while providing us with diverse streams of revenue.

 

We also offer a retail, price-disclosed hotel service in Europe through our European operations, which we have developed through two recent acquisitions.  In September 2004, we acquired Active Hotels Ltd. (“Active Hotels”), a United Kingdom based Internet hotel reservation distributor. Furthermore, in July 2005, we acquired Amsterdam-based Bookings B.V. (“Bookings”), one of Europe’s leading Internet hotel reservation services, with offices primarily in Amsterdam, Barcelona, Berlin, Loule, Paris, Rome and Pisa.  All of our European operations, including Active Hotels and Bookings, are

 

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majority-owned by us.  We work with almost 20,000 chain-owned and independently owned hotels throughout Europe offering hotel reservations on various websites and in multiple languages.  For geographic related information, see Note 21 to our Consolidated Financial Statements.

 

The priceline.com Strategy

 

The online travel category has continued to experience significant worldwide growth as consumer purchasing shifts from traditional off-line channels to interactive online channels.  Priceline.com has been a leader in the deep discount segment of this market and, in the last two years, has embarked on a strategy to participate more broadly in online travel growth by expanding its service offerings and markets.

 

                  Expand Service Offerings.  In 2003, we began to execute a plan to broaden our array of service offerings beyond our Name Your Own Price® services.  Specifically, we have expended significant resources to allow us to introduce price-disclosed retail services to our consumers to compliment our existing Name Your Own Price® service.  We believe that by offering a “one-stop-shopping” solution to our customers, we can simultaneously fulfill the needs of those customers who are prepared to accept the unique restrictions of our Name Your Own Price® service in exchange for receiving significant savings relative to retail prices, as well as those customers who are less price sensitive and require the certainty of knowing the full details of their travel itinerary prior to purchasing.  We believe that our evolution to a “one-stop-shopping” website allows us to more fully participate in the overall growth of the online travel category.

 

                  Offer More Ways to Save.  Through the www.priceline.com website, we offer our customers the unique ability to shop and book price-disclosed or Name Your Own Price® travel services in a single, integrated display.  We are continuously improving the integration and display of these two services so that our customers can quickly and easily find the way to save that is best suited for each trip they take, while maximizing user conversion and profitability.  In addition to our Name Your Own Price® service, we offer additional money saving alternatives, such as alternative airports or dates and discounted packaged travel.  We intend to develop new money saving features for many of our services.

 

                  Enhance Service Offerings.  We intend to continually enhance our service offerings, particularly our more recently introduced retail offerings, by adding competitive functionality, adding competitive inventory at competitive pricing, adding and improving the content and merchandising on our website as well as cross-sell opportunities to maximize customer conversion.

 

                  Competitive functionality: We continue to expend significant resources to remain competitive in terms of the features and functionality we offer our customers.  For example, since launching our retail air service two years ago, we have added the ability to search for flexible dates or alternative airports, book one-way and multi-destination itineraries and easily make modifications to search criteria.  We intend to add additional functionality such as the ability to search child and senior fares and to access real time seat maps.

 

                  Competitive inventory at competitive pricing: We believe that securing competitive inventory at competitive pricing is critical to our success.  For example, over the last two years, the number of destinations available in our vacation package service has doubled and we have added nearly 2,000 hotels.  With respect to our hotel service, we intend to integrate our European and U.S. supply so that all of our customers can access the entire inventory made available to us by our suppliers, regardless of the specific site on which the consumer transacts.

 

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                  Content and merchandising: As part of our evolution to a “one-stop-shopping” website, we have added thousands of pages of content to allow customers to research destinations and hotel properties before booking a reservation.  We offer property descriptions, maps, images, and user reviews whereby our customers can benefit from the experiences and opinions of other customers.  We introduced “PriceBreakersSM,” which is a presentation of selected travel itineraries at discounted prices that is updated daily.  We intend to continue to improve our content and merchandising with more comprehensive descriptions, more and higher quality images, and more user reviews, which we believe will improve conversion of users shopping on our website.

 

                  Cross-sell opportunities: We also cross-sell different travel components to maximize the revenue we generate from each customer.  In 2004 and 2005, we developed functionality that allows customers to “add-on” travel components to their selection, both during the shopping experience and at time of purchase.  For example, customers can add a rental car reservation to their air or hotel reservation, or a hotel reservation to their air reservation.  Customers can also add destination related services such as shuttles, tours and activities.  Additionally, we cross-sell opaque services on our retail path and retail services on our opaque path.  For example, an unsuccessful opaque air customer may be offered a price-disclosed alternative, while a retail hotel customer may be offered the Name Your Own Price® alternative for greater savings.  We intend to further enhance these cross-sell opportunities across all of our services.

 

                  Offer Travel Suppliers Valuable Distribution.  We strive to be the preferred discount distribution channel for airlines, hotels and rental car companies.  Our Name Your Own Price® service protects supplier brand and published pricing and our packages and other merchandising provide access to the brand neutral leisure traveler at attractive distribution costs.

 

                  Become the top online hotel reservation service in Europe.  The size of the travel market outside of the United States is substantially greater than that within the United States.  Historically, Internet adoption rates and e-commerce adoption rates of international consumers have trailed those of the United States.  However, international consumers – particularly European consumers – are rapidly moving to online means for purchasing travel.  Accordingly, recent international online travel growth rates have substantially exceeded and are expected to continue to substantially exceed the growth rates within the United States.  Prior to 2004, substantially all of our revenues were generated within the United States.  In order to take advantage of the growth in online travel outside of the United States, we acquired Internet hotel reservation distributors Active Hotels and Bookings in September 2004 and July 2005, respectively, giving us presence in the expanding European hotel market with almost 20,000 participating hotels across Europe.  Because of the superior growth rates associated with international online travel, we intend to continue to invest resources in increasing the share of our revenues represented by international consumers and capitalize on the growth of travel between the United States and Europe.

 

Service Offerings

 

Name Your Own Price® Airline Tickets.  There are a total of 11 domestic airlines and 27 international airlines participating in our Name Your Own Price® airline ticket service.

 

All Name Your Own Price® airline ticket requests are made through our websites.  To make an offer, a customer specifies: (1) the origin and destination of the trip, (2) the dates on which the customer wishes to depart and return, (3) the price the customer is willing to pay, and (4) the customer’s valid credit card to guarantee the offer.  When making an offer, consumers must agree to:

 

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                  fly on any one of our participating airline partners;

 

                  leave at any time of day between 6 a.m. and 10 p.m. on their desired dates of departure and return;

 

                  purchase only round trip coach class tickets between the same two points of departure and return;

 

                  accept at least one stop or connection;

 

                  receive no frequent flier miles or upgrades; and

 

                  accept tickets that cannot be refunded or changed.

 

When we receive an offer, we determine whether to fulfill the offer based upon, among other things, the available fares, rules and inventory provided to us by our participating airlines and certain other internal requirements.  A customer is usually notified whether his or her offer has been accepted in near real-time.  If we identify an airline ticket that meets the parameters specified by the customer and that meets our internal requirements, the customer’s offer is accepted and his or her credit card is charged the offer price, plus applicable taxes, surcharges and processing fees, and the ticket is delivered to the customer by the delivery method specified by the customer.  For customers who request it, we guarantee no more than one connection per leg of trip with a maximum of a 3-hour stop.  As with our other Name Your Own Price®  travel services, once a customer’s offer for airline tickets is accepted, that offer, in almost all cases, cannot be withdrawn or cancelled and the customer’s purchase will not be refunded.

 

If a customer’s offer is not accepted, but we believe the offer is reasonably close to a price that we would be willing to accept, we will attempt to satisfy the customer by providing guidance to the customer indicating that changing certain parameters of the offer would increase the chances of the offer being accepted.  For example, in some cases we disclose to the customer that agreeing to fly into an alternate airport would increase the chances of his or her offer being accepted.  In other cases, we inform the customer that increasing his or her offer by a certain amount would increase the chances of it being accepted.  We may also offer a customer the opportunity to purchase a price-disclosed retail airline ticket.

 

Retail Airline Tickets.  Since 2003, we have also offered our customers the ability to purchase retail airline tickets at disclosed prices and with disclosed itineraries.  In these transactions, we act as agent for the airline.  The airline sets the retail price paid by the consumer and is the merchant of record for the transaction.  These airline tickets do not have the restrictions associated with our Name Your Own Price® service.  For example, in addition to having fully disclosed itineraries, retail airline tickets are generally changeable and cancellable for a fee.

 

Name Your Own Price®  Hotels.  Our Name Your Own Price® hotel room reservation service currently is available in substantially all major cities and metropolitan areas in the United States and Europe.  Most significant national hotel chains as well as several important real estate investment trusts and independent property owners participate in your Name Your Own Price® service.  Hotels participate by filing secure private discounted rates with related inventory control rules in a global distribution system database.  These specific rates generally are not available to the general public or to consolidators and other discount distributors who sell to the public, however, hotel participants may make similar rates available to consolidators or other discount providers under other arrangements.

 

Our Name Your Own Price® hotel room reservation service operates in a manner similar to our Name Your Own Price® airline ticket service.  Consumers are required to accept certain trade-offs with respect to brands or product features in return for saving money.  For example, consumers are required to accept a reservation in any hotel within a specified geographic area within a designated “class” of service

 

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(1, 2, 3, 4, 5-star or “resort”) and must accept limitations on changes and cancellations.  As with the airline ticket service, the target market for our hotel room reservation service is the leisure travel market.

 

Retail Hotels.  In May 2004, we added a price-disclosed hotel service through the acquisition of Travelweb.  In March 2005, we launched a price-disclosed hotel service on www.priceline.com that enables our customers to choose between price-disclosed or Name Your Own Price® hotel rooms.  Our retail hotel service makes available both agency and merchant model inventory.  Under the merchant model, pursuant to merchant arrangements we make directly with individual hotel chains and independent hotel properties, we receive access to the inventory of participating hotels directly from the hotels, at a negotiated rate and determine the retail price at which we will offer our services to the consumer, within contractual limitations.  Under the agency model, we receive access to hotel inventory at generally available rates, and are paid a commission upon a customer’s check-out.  As with our retail airline ticket service, hotel reservations booked in a retail manner do not have the restrictions associated with our Name Your Own Price® service.  Customers can select the exact hotel they want to book and the price of the reservation is disclosed prior to purchase.

 

In addition, as discussed above, the acquisitions of Active Hotels in September 2004, and Bookings in July 2005, gave us a foothold into the expanding European hotel market, as well as access to European inventory.

 

Name Your Own Price®  Rental Cars.  Our Name Your Own Price® rental car service operates in a manner similar to our airline ticket and hotel reservation services.  Our rental car services are currently available in substantially all major United States airport markets.  The top five brand name airport rental car companies in the United States are seller participants in our rental car program.  Consumers can access our website and select where and when they want to rent a car, what kind of car they want to rent (i.g., economy, compact, mid-size, SUV, etc.) and the price they want to pay per-day, excluding taxes, fees and surcharges.  When we receive an offer, we determine whether to fulfill the offer based upon the available rates, rules and inventory.  If a customer’s offer is accepted, we will immediately reserve the rental car, charge the customer’s credit card and notify the customer of the rental car company and location providing the rental car.

 

Retail Rental Cars.  In 2004, we launched a price-disclosed rental car service on www.priceline.com that enables our customers to choose between price-disclosed or Name Your Own Price® rental cars.  In 2005, we upgraded our retail rental car service to accommodate one-way and off-airport reservations.  Our price-disclosed rental car service operates under the agency model, under which we earn a commission upon a successful rental car booking.  As with our retail airline ticket and hotel reservation services, rental car reservations booked in a retail manner do not have the restrictions associated with our Name Your Own Price® service.  Customers can select the exact car they want to book and the price of the reservation is disclosed prior to purchase.

 

With respect to each of our airline, hotel and rental car services, we believe the combination of our Name Your Own Price® model and the retail model allows us to provide a broad array of options to value-conscious travelers, while providing us with diverse streams of revenue.

 

Vacation Packages.  Our vacation package service allows consumers to purchase packages consisting of airfare, hotel and rental car components.  Consumers can select the exact hotel or resort that they want to reserve, and then select either a retail airline ticket or an opaque airline ticket for the air component of their package.  Additionally, consumers can add destination related services such as tours, shuttles, and activities.  Vacation packages are sold at disclosed prices, although consumers cannot determine the exact price of the individual components.

 

Destination Services.  We currently offer customers the opportunity to purchase destination services such as event tickets, ground transfers, tours, restaurant meals and other services available at their travel destinations.  This service is offered to consumers as part of the process of booking an air,

 

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hotel and vacation reservation, and also as a standalone service.  In 2005, we expanded our destination services offering by adding parking in certain locations and expanded ground transfer options.

 

Cruises.  We also offer price-disclosed cruise trips through NLG, Inc. (“NLG”), an agent representing major cruise lines.  Our cruise service allows consumers to search for and compare cruise pricing and availability information from 16 cruise lines, and to purchase cruises online or through a call center by selecting from our published offerings and prices.  We receive commissions from NLG on successful cruise bookings.

 

Travel Insurance.  We offer our air, hotel and vacation package customers an optional travel insurance package that provides coverage for, among other things, trip cancellation, trip interruption, medical expenses, emergency evacuation, and loss of baggage, property and travel documents.  The travel insurance is provided by member companies of American International Group, Inc. (“AIG”).  We receive a percentage of the premium from AIG member companies for every optional insurance package purchased by our customers.

 

While we are currently focused on the travel services described above, over time, we may evaluate the introduction of other services that we believe could enhance the travel experience of our customers.

 

Financial Services

 

We offer financial services through Priceline Mortgage Company LLC, d/b/a pricelinemortgage.com, of which we own 49% and hold two of five seats on the board of managers.  Pursuant to an intellectual property license from us, pricelinemortgage.com utilizes the priceline.com Name Your Own Price® business model.  Pricelinemortgage.com is controlled by EverBank, a federally chartered savings association supervised by the Office of Thrift Supervision, and a wholly owned subsidiary of EverBank Financial Corp.  Pricelinemortgage.com has access to the management resources and expertise of EverBank, one of the nation’s largest privately held banking and mortgage firms. EverBank Financial Corp. provides management services to pricelinemortgage.com, including the procurement of personnel and office space and assistance in obtaining regulatory approvals.  Pricelinemortgage.com is operating in all 50 states.  Robert J. Mylod, our Chief Financial Officer, is a director of, and an investor in, EverBank Financial Corp, the parent company of EverBank.  Mr. Mylod’s investment represents less than 1/10 of one percent of EverBank Financial Corp’s outstanding common stock.

 

Under the terms of an agreement with EverBank Financial Corp, pricelinemortgage.com allows consumers to access attractive financial services including, but not limited to, mortgages, home equity loans, and banking service.  We record our proportionate share of the results of pricelinemortgage.com as equity income in investees.

 

Marketing and Brand Awareness

 

Priceline.com has established itself as one of the most recognized e-commerce brands through an aggressive marketing and promotion campaign.  During 2005, our online and offline advertising expenses were $59 million and $31 million, respectively.  We intend to continue a marketing strategy to promote brand awareness and the concept that consumers can save money on products and services while also taking advantage of the “one-stop-shop” convenience afforded by our suite of travel service offerings.  We advertise primarily through television, radio and online marketing.  Underlying our marketing strategy is our belief that our target market is all consumers, not just Internet-savvy consumers.  We intend to continue to promote the priceline.com brand aggressively throughout 2006.

 

As our European operations become more meaningful contributors to our results, we have seen, and expect to continue to see, changes in our advertising expense.  Specifically, because our European

 

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operations utilize online affiliate marketing and Internet search engines, principally through the purchase of travel-related keywords, as principal means of generating traffic to their websites, our online advertising expense has increased significantly since our acquisition of those companies, a trend we expect to continue throughout 2006.

 

Advertising Revenue.  We sell advertising to travel suppliers and others on our owned websites.

 

Competition

 

We compete with both online and traditional sellers of the services offered on priceline.com. The market for the services we offer is intensely competitive, and current and new competitors can launch new sites at a relatively low cost. In addition, the major online travel companies with which we compete have significantly greater financial resources and capital than we do.  For instance, the Cendant Corporation currently owns Orbitz.com, Inc., Cheaptickets.com, Lodging.com and European travel sites Gullivers.com, ebookers plc and octopustravel, and Sabre Group owns Travelocity.com and lastminute.com plc, a European full-service travel site.  In addition, InterActive recently spun-off its online travel business, including Hotels.com and Hotwire.com, our primary competitor in the sale of “opaque” travel services, into Expedia, which, as a stand-alone company, continues to have significantly greater resources and capital than priceline.com.  We may not be able to effectively compete with industry conglomerates such as Cendant, Sabre or Expedia, each of which have access to significantly greater and more diversified resources than we do.

 

We currently or potentially compete with a variety of companies with respect to each service we offer. With respect to our travel services, these competitors include:

 

                  Internet travel services such as Expedia, Hotels.com and Hotwire, which are owned by Expedia; Travelocity and lastminute.com, which are owned by the Sabre Group; and Orbitz.com, Cheaptickets, Gullivers.com, ebookers plc, octopustravel and Lodging.com, which are currently owned by the Cendant Corporation;

 

                  travel suppliers such as airlines, hotel companies and rental car companies, many of which have their own branded websites to which they drive business;

 

                  large online search companies, such as Yahoo! and Google;

 

                  traditional travel agencies;

 

                  online travel search sites such as SideStep.com, Mobissimo.com, Cheapflights.com, FareChase.com, Kayak.com, or any substantially similar online travel search business using a business model sometimes referred to as “meta-search”; and

 

                  operators of travel industry reservation databases such as Galileo, Worldspan, L.P. and Amadeus.

 

Competitors of our European operations include, among others, Expedia (including hotels.com), Cendant Corporation (including ebookers, octopustravel, Gullivers.com and Flairview), Sabre Group (including lastminute.com), Superbreak, Venere and Hotel Reservation Service.

 

In addition, many airline, hotel and rental car suppliers are focusing on driving online demand to their own websites in lieu of third-party distributors such as us.  Certain suppliers have attempted to charge additional fees to customers who book airline reservations through an online channel other than their own website.  Furthermore, many low cost airlines, which are having increasing success in the

 

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marketplace, distribute their inventory exclusively through their own websites.  Suppliers who sell on their own websites typically do not charge a processing fee, and, in some instances, offer advantages such as bonus miles or loyalty points, which could make their offerings more attractive to consumers than models like ours.

 

We potentially face competition from a number of large Internet companies and services that have expertise in developing online commerce and in facilitating Internet traffic, including Amazon.com, AOL, MSN, Google.com and Yahoo!, which compete with us either directly or indirectly through affiliations with other e-commerce or off-line companies.  We also compete with “meta-search” companies, which are companies that leverage their search technology to aggregate travel search results across supplier, travel agent and other websites.  For example, Yahoo! owns FareChase.com, a travel search-engine that searches for fares and hotel rates at travel supplier and third-party websites, and refers traffic to those sites, and AOL is party to a marketing and technology agreement, and holds a minority interest in, Kayak.com, another leading meta-search company.  Other established search engine companies as well as start-ups are attempting to enter the online travel marketplace in this manner.  If Yahoo!, Google or other portals decide to refer significant traffic to travel search engines, it could result in more competition from supplier websites and higher customer acquisition costs for third-party sites such as ours.  Competition from these and other sources could have a material adverse effect on our business, results of operations and financial condition.

 

Many of our current and potential competitors, including Internet directories, search engines and large traditional retailers, have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing, personnel, technical and other resources than priceline.com. Some of these competitors may be able to secure products and services on more favorable terms than we can. In addition, many of these competitors may be able to devote significantly greater resources to:

 

                  marketing and promotional campaigns;

 

                  attracting traffic to their websites;

 

                  attracting and retaining key employees;

 

                  securing vendors and inventory; and

 

                  website and systems development.

 

Increased competition could result in reduced operating margins, loss of market share and damage to our brand. There can be no assurance that we will be able to compete successfully against current and future competitors. See “Risk Factors – Intense competition could reduce our market share and harm our financial performance.”

 

Operations and Technology

 

Our business is supported by a systems platform, which was designed with an emphasis on scalability, performance and reliability.  Our core demand collection and offer processing systems are proprietary to priceline.com.  The software platform and architecture are built on server-side Java, C++ and SQL scripts integrated with an Oracle relational database system.  This internal platform was designed to include open application protocol interfaces that can provide connectivity to vendors in the industries in which we operate.  These include large global inventory systems, such as airline and hotel room reservation systems and financial service providers, as well as individual inventory suppliers, such as individual hotels.  Our Internet servers utilize VeriSign digital certificates to help us conduct secure communications and transactions.

 

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We out-source most of our call center and customer service functions, and use a real-time interactive voice response system with transfer capabilities to our call centers and customer service centers.

 

We rely primarily on the global distribution system (“GDS”) of Worldspan, L.P. in the sale of airline tickets, opaque hotel room reservations, and rental car reservations within the U.S. and Pegasus Solutions, Inc. for the sale of retail hotel room reservations.  If the Worldspan or Pegasus GDS becomes inaccessible, or partially inaccessible to us, due to system failure or otherwise, for any significant amount of time, our ability to book airline tickets, opaque hotel reservations and rental car reservations in the case of Worldspan, and retail hotel reservations in the case of Pegasus, could be adversely affected.

 

Our systems infrastructure and web and database servers in the U.S. are hosted at SAVVIS in Jersey City, New Jersey, which provides communication links, as well as 24-hour monitoring and engineering support.  SAVVIS has its own generator and multiple back-up systems in Jersey City.  Substantial amounts of our computer hardware for operating our services are also located at SAVVIS in Jersey City.  We also maintain a second web hosting facility at AT&T in New York City.  Our network operations center monitors both web hosting facilities and is located in our Norwalk, Connecticut headquarters.  All three facilities have an uninterruptible power supply system, generators and redundant servers.  If SAVVIS were unable, for any reason, to support our primary web hosting facility, we would need to activate our secondary site at AT&T.

 

The systems infrastructure and web and database servers of our European operations are hosted at IX EUROPE, in London, England, and Telecity Netherlands and Redbus Interhouse Netherlands, in the Netherlands.  See “Risk Factors – Our Business is Dependent Upon Third-Party Systems and Service Providers.”

 

Intellectual Property

 

We currently hold fifteen issued United States patents, Nos. 5,794,207; 5,897,620; 6,085,169; 6,108,639; 6,134,534; 6,240,396; 6,332,129; 6,345,090; 6,356,878; 6,418,415; 6,466,919; 6,484,153; 6,510,418; 6,553,346; 6,993,503 and over twenty pending United States and foreign patent applications.  All of our issued United States patents expire between September 4, 2016 and April 28, 2020.  We file additional patent applications on new inventions, as appropriate.

 

While we believe that our issued patents and pending patent applications help to protect our business, there can be no assurance that:

 

                  a third party will not have or obtain one or more patents that can prevent us from practicing features of our business or that will require us to pay for a license to use those features;

 

                  our operations do not or will not infringe valid, enforceable patents of third parties;

 

                  any patent can be successfully defended against challenges by third parties;

 

                  the pending patent applications will result in the issuance of patents;

 

                  competitors or potential competitors of priceline.com will not devise new methods of competing with us that are not covered by our patents or patent applications;

 

                  because of variations in the application of our business model to each of our services, our patents will be effective in preventing one or more third parties from utilizing a copycat business model to offer the same service in one or more categories; or

 

                  new prior art will not be discovered that may diminish the value of or invalidate an issued patent.

 

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There has been discussion in the press regarding the examination and issuance of so-called “business method” patents. As a result, the United States Patent and Trademark Office has indicated that it intends to intensify the review process applicable to such patent applications. The new procedures are not expected to have a direct effect on patents already granted. We cannot anticipate what effect, if any, the new review process will have on our pending patent applications. See, “Risk Factors – We are party to legal proceedings, which, if adversely decided, could materially adversely affect us,” herein.

 

We hold the exclusive rights to the trade names and service marks PRICELINEÒ and PRICELINE.COMÒ in the U.S. as well as in many foreign countries.  We own U.S. Service Mark Registrations Nos. 2,481,750; 2,272,659; 2,594,582; 2,481,752; 2,594,592; and 2,481,112, including all attendant goodwill.  We also own U.S. Service Mark Registrations Nos. 2,647,673 and 2,644,739 for NAME YOUR OWN PRICE®; U.S. Service Mark Registration No. 2,313,827 for NAME YOUR PRICE!Ò; and U.S. Service Mark Registration No. 2,481,751 for PRICELINEMORTGAGE®.  In addition, we hold a trademark in the name BOOKINGS in the Netherlands (Benelux no. 762054, filed on July 14, 2003 in class 39) and we hold French trademarks in the names BOOKINGS (French registration no. 43276223, filed on February 17, 2004 in classes 9, 35, 38 and 42) and BOOKING, (French registration no. 43276225, filed on February 17, 2004 in classes 9, 35, 38 and 42).  We also hold a European Union community trademark in the words ACTIVE HOTELS.

 

We monitor, protect and enforce our copyrights, service marks, trademarks, trade dress and trade secrets on an ongoing basis through a combination of laws and contractual restrictions, such as confidentiality agreements.  For example, we endeavor to register our trademarks and service marks in the United States and internationally, currently holding over one hundred service mark registrations worldwide.  However, effective trademark, service mark, copyright and trade secret protection may not be available in every country in which our services are or may be made available online, regardless of our continuous efforts to police and register our marks.  See, “Risk Factors — Our success depends on our ability to protect our intellectual property.”

 

We currently own numerous Internet domains in the United States and abroad.  Domain names are generally regulated by Internet regulatory bodies.  The relationship between trademark and unfair competition laws and domain name registration is evolving.  The Anticybersquatting Consumer Protection Act in the U.S. and the Uniform Domain Name Dispute Resolution Policy of the Internet Corporation for Assigned Names and Numbers have both significantly enhanced the ability to deter the improper incorporation of trademarks into domain names by third parties and to assert our registrations against them.  We actively pursue significant infringers as appropriate, including cybersquatters and “typosquatters” who misappropriate our service marks and misspellings thereof as domain names, to maintain our famous marks and prevent the dilution of their distinctiveness.  See, “Risk Factors — Our success depends on our ability to protect our intellectual property.”

 

Governmental Regulation

 

The services we provide are subject to various federal, state and local regulations. For example, our travel service is subject to laws governing the offer and/or sale of travel services as well as laws requiring us to register as a “seller of travel.”  In addition, our services may be subject to various state and local taxing regulations.  See “Risk FactorsUncertainty regarding state and local taxes”.

 

In addition, our business is indirectly affected by regulatory and legal uncertainties affecting travel suppliers and global distribution systems.  In 2004, the Department of Transportation (the “DOT”) published a Final Rule, abolishing the rules governing global distribution systems.  As a part of the Final Rule, the DOT rejected proposals to regulate online travel service providers’ fare displays.  However, the DOT deferred consideration of a proposal to amend its policies regarding advertising of air tickets, to require that agency service fees be stated separately from the price being charged by the airlines.  Our current service fee disclosure practices differ from those proposed by the DOT.  If the DOT were to

 

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resume consideration of and adopt the service fee proposal, we may have less flexibility regarding merchandising air travel on our websites.

 

We are subject to federal, state and international laws that require protection of user privacy and user data.  In our processing of travel transactions, we receive and store a large volume of personally identifiable data.  This data is increasingly subject to legislation and regulations in numerous jurisdictions around the world, including the Commission of the European Union through its Data Protection Directive and variations of that directive in the member states of the European Union.  Such government action is typically intended to protect the privacy of personal data that is collected, processed and transmitted in or from the governing jurisdiction.

 

Pricelinemortgage.com is subject to laws governing the licensing and conduct of persons providing mortgage brokerage services. Such laws typically require certain consumer protection disclosures and loan solicitation procedures. For example, the Real Estate Settlement Procedures Act prohibits the payment and receipt of mortgage loan referral fees, and permits persons to be compensated only for the fair market value of non-referral services. Accordingly, pricelinemortgage.com’s home financing service provides non-referral services such as website development and advertising to a licensed mortgage broker who, in turn, provides the back-end processing for loan referrals.

 

All of our services are subject to federal and state consumer protection laws and regulations prohibiting unfair and deceptive trade practices.

 

We are also subject to regulations applicable to businesses conducting online commerce. Today there are relatively few laws specifically directed toward online services. However, due to the increasing popularity and use of the Internet and online services, it is possible that laws and regulations will be adopted with respect to the Internet or online services. These laws and regulations could cover issues such as online contracts, user privacy, freedom of expression, pricing, fraud, content and quality of products and services, taxation, advertising, intellectual property rights and information security. Applicability to the Internet of existing laws governing issues such as property ownership, copyrights and other intellectual property issues, taxation, libel, obscenity and personal privacy is developing, but any such new legislation could have significant implications on how we conduct online business. In addition, some states may require us to qualify in that state to do business as a foreign corporation because our service is available in that state over the Internet. Although we are qualified to do business in a number of states, failure to meet the qualifications of certain states, or a determination that we are required to qualify in additional states, could subject us to taxes and penalties.  See “Risk Factors – Regulatory and legal uncertainties could harm our business,” and “Uncertainty Regarding State Taxes.”

 

Our European operations are subject to various foreign regulations and governing bodies that might limit their products and services. They may be affected by unexpected changes in regulatory requirements and various tariffs and trade barriers in connection with online commerce. Any failure by our European operations to comply may have an adverse effect on our business.

 

Employees

 

As of March 1, 2006, we employed approximately 532 full-time employees, of which 285 are based at our Norwalk, Connecticut headquarters. We also retain independent contractors to support our customer service and system support functions.

 

We have never had a work stoppage and our employees are not represented by any collective bargaining unit. We consider our relations with our employees to be good. Our future success will depend, in part, on our ability to continue to attract, integrate, retain and motivate highly qualified technical and managerial personnel, for whom competition is intense.

 

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Risk Factors

 

The following risk factors and other information included in this Annual Report should be carefully considered.  The risks and uncertainties described below are not the only ones we face.  Additional risks and uncertainties not presently known to us may also impair our business operations.  If any of the following risks occur, our business, financial condition, operating results and cash flows could be materially adversely affected.

 

We are dependent on the airline industry and certain airlines.

 

Our financial prospects are significantly dependent upon our sale of leisure airline tickets.  Leisure travel, including the sale of leisure airline tickets, is dependent on personal discretionary spending levels. As a result, sales of leisure airline tickets and other leisure travel services tend to decline during general economic downturns and recessions. In addition, unforeseen events, such as terrorist attacks, political instability, regional hostilities, increases in fuel prices, imposition of taxes or surcharges by regulatory authorities, travel-related accidents, travel-related health concerns and unusual weather patterns also may adversely affect the leisure travel industry. As a result, our business also is likely to be affected by those events. Further, work stoppages or labor unrest at any of the major airlines could materially and adversely affect the airline industry and, as a consequence, have a material adverse effect on our business, results of operations and financial condition.

 

During the twelve months ended December 31, 2005, sales of airline tickets from our five largest and two largest airline suppliers accounted for approximately 82% and 43% of total airline tickets sold, respectively.  As a result, we are currently substantially dependent upon the continued participation of these airlines in priceline.com in order to maintain and continue to grow our total gross profit.

 

Our arrangements with the airlines that participate in our system – either Name Your Own Price® or price-disclosed service – generally do not require the airlines to provide any specific quantity of airline tickets or to make tickets available for any particular route or at any particular price, and can generally be terminated upon little or no notice.  During the course of our business, we are in continuous dialogue with our major airline suppliers about the nature and extent of their participation in our system. The significant reduction on the part of any of our major suppliers of their participation in our system for a sustained period of time or their complete withdrawal could have a material adverse effect on our business, results of operations and financial condition.  Moreover, the airline industry has experienced a shift in market share from full-service carriers to low-cost carriers that focus primarily on discount fares to leisure destinations and we expect this trend to continue.  Some low-cost carriers, such as Southwest and JetBlue, do not distribute their tickets through us or other third-party intermediaries.  In addition, certain airlines have significantly limited or eliminated sales of airline tickets through “opaque” channels, preferring to consistently show the lowest available price on their own website.  If one or more participating airlines were to further limit or eliminate discounting through opaque channels, it could have a material adverse effect on our business, results of operations and financial condition.

 

Due to our dependence on the airline industry, we could be severely affected by changes in that industry, and, in many cases, we will have no control over such changes or their timing.  Several major U.S. airlines are struggling financially and have either filed for reorganization under the United States Bankruptcy Code or discussed publicly the risks of bankruptcy.  Two of our largest airline suppliers, Delta Air Lines and Northwest Airlines, are currently operating under the protection of federal bankruptcy laws. If any of our suppliers currently in bankruptcy liquidates or does not emerge from bankruptcy and we are unable to replace such supplier as a participant in priceline.com, our business would be adversely affected. In addition, in the event that another of our major suppliers voluntarily or involuntarily declares bankruptcy and is subsequently unable to successfully emerge from bankruptcy, and we are unable to replace such supplier, our business would be adversely affected.  To the extent other major U.S. airlines that participate in our system declare bankruptcy, they may be unable or unwilling to honor tickets sold for their flights. Our policy in such event would be to direct customers seeking a refund or exchange to the airline, and not

 

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to provide a remedy ourselves. Because we are the merchant-of-record on sales of Name Your Own Price® airline tickets to our customers, however, we could experience a significant increase in demands for refunds or credit card charge-backs from customers, which could materially and adversely affect our operations and financial results. In addition, because Name Your Own Price® customers do not choose the airlines on which they are to fly, the bankruptcy of a major U.S. airline or even the possibility of a major U.S. airline declaring bankruptcy could discourage customers from using our Name Your Own Price® system to book airline tickets.

 

If one of our major airline suppliers merges or consolidates with, or is acquired by, another company that either does not participate in the priceline.com system or that participates on substantially lower levels, the surviving company may elect not to participate in our system or to participate at lower levels than the previous supplier.  For example, in September 2005, US Airways and America West merged.  US Airways was a meaningful participant in our Name Your Own Price® system, but America West participated on a very limited basis.  The resulting entity participates in our Name Your Own Price® system, but at lower levels than US Airways’ historical participation.  Failure of the resulting entity to participate in our Name Your Own Price® system on a meaningful basis would be the equivalent of US Airways withdrawing from, or significantly reducing its participation in, our Name Your Own Price® system and could have a material adverse effect on our business, results of operations and financial condition.  The loss of any major airline participant in our Name Your Own Price® system could result in other major airlines electing to terminate their participation in the Name Your Own Price® system, which would further negatively impact our business, results of operations and financial condition.  In addition, fewer independent suppliers reduces opacity and competition among suppliers.  In such event, if we are unable to divert sales to other suppliers, our business results of operations and financial condition may be adversely affected.

 

In addition, given the concentration of the airline industry, particularly in the domestic market, our competitors could exert pressure on other airlines not to supply us with tickets. Moreover, the airlines may attempt to establish their own buyer-driven commerce service or participate or invest in other similar services.

 

We are dependent on certain hotels.

 

Our financial prospects are significantly dependent upon the sale of hotel room nights.  During the twelve months ended December 31, 2005, sales of Name Your Own Price® hotel room nights from our five largest hotel suppliers accounted for approximately 35% of total Name Your Own Price® hotel room nights sold.  As a result, we are currently substantially dependent upon the continued participation of these hotels in priceline.com’s hotel service in order to maintain and continue to grow our total gross profit.

 

We currently have more than 40 national hotel chains participating in the Name Your Own Price® system.  However, our arrangements with the hotels that participate in our Name Your Own Price® system generally:

 

                  do not require the hotels to make available to our customers any specific quantity of hotel rooms;

 

                  do not require the hotels to provide particular prices or levels of discount;

 

                  do not require the hotels to deal exclusively with us in the public sale of discounted hotel rooms; and

 

                  generally, can be terminated upon little or no notice.

 

As a general matter, during the course of our business, we are in continuous dialogue with our major hotel suppliers about the nature and extent of their participation in our system.  Improving

 

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economic conditions are creating increased demand for hotel rooms and some hotels may reduce the amount of inventory they sell through our service or increase the negotiated rates at which they are willing to provide inventory.  If hotel occupancy rates improve to the point that our hotel suppliers no longer place the same value on our distribution systems, such suppliers may reduce the amount of inventory they make available through priceline.com and/or our European operations.  The significant reduction on the part of any of our major suppliers of their participation in our system for a sustained period of time or their complete withdrawal could have a material adverse effect on our business, results of operations and financial condition.

 

Our merchant price-disclosed hotel service facilitates the purchase of hotel rooms by customers pursuant to a retail merchant model, which is based on merchant arrangements we make directly with individual hotel chains and independent hotel properties. We receive access to inventory directly from a hotel at a negotiated rate, and determine the retail price at which we will offer our services to the consumer, within contractual limitations.  Many hotels use merchant arrangements with companies like ours to dispose of excess hotel room inventory at wholesale rates. If hotels experience increased demand for rooms, they might reduce the amount of room inventory they make available through our merchant price-disclosed hotel service.  The recent improvement in occupancy rates discussed above could cause hotels to reduce the amount of inventory they make available through our merchant price-disclosed hotel service.

 

In addition, certain hotels have begun initiatives to reduce margins received by third party intermediaries on retail merchant transactions, which is the primary method we employ to distribute retail hotel room reservations.  Many hotels distribute room inventory through their own websites and therefore might increase negotiated rates for merchant rate inventory sold through our merchant price-disclosed hotel service, decreasing the margin available to us.  While our merchant price-disclosed hotel agreements with our leading hotel suppliers provide for specified discounts, if one or more participating hotels were to require us to limit our merchant margins, upon contract renewal or otherwise, it could have a material adverse effect on our business, results of operations and financial condition.

 

Our European operations’ business model exposes us to certain risks that we have not traditionally experienced in the hotel business.

 

Our European operations distribute hotel rooms primarily through a retail model, whereby they secure a reservation with a customer’s credit card, but are not compensated by the hotel property until such customer checks out of the hotel property.  This requires our European operations to pursue collection of commissions relating to hotel room reservations from the hotel properties after the customer has completed his or her stay.  We do not have extensive experience in collecting commissions from hotel properties and failure to sustain an adequate collection rate could negatively impact the business of our European operations.

 

In addition, our European operations rely heavily on various third parties to distribute hotel room reservations, and our European operations’ distribution channels are concentrated among a number of third parties.  Should one or more of such third parties cease distribution of our European operations’ reservations, or suffer deterioration in its search engine ranking, due to changes in search engine algorithms or otherwise, the business of our European operations could be negatively affected.  Similarly, a significant amount of our European business is directed to our own websites through participation in pay-per-click advertising campaigns on Internet search engines whose pricing and operating dynamics can experience rapid change both technically and competitively.  If a major search engine changes its pricing, operating or competitive dynamics in a negative manner, our business, results of operations and financial condition would be adversely affected.

 

Historically, the majority of our European operations’ business has been located in the U.K.  The strategy of our European operations involves rapid expansion into other European countries, many of which have different customs, different levels of customer acceptance of the Internet and different

 

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legislation, regulatory environments and tax schemes.  Compliance with foreign legal, regulatory or tax requirements will place demands on our time and resources, and we may nonetheless experience unforeseen and potentially adverse legal, regulatory or tax consequences.  If our European operations are unsuccessful in rapidly expanding into other European countries, our business, results of operations and financial condition would be adversely affected.

 

We are exposed to fluctuations in currency exchange rates.

 

As a result of our acquisitions of our European operations, we are conducting a significant and growing portion of our business outside the United States and are reporting our results in U.S. dollars.  As a result, we face exposure to adverse movements in currency exchange rates.  The results of operations of our European operations are exposed to foreign exchange rate fluctuations as the financial results of our European operations are translated from local currency into U.S. dollars upon consolidation.  If the U.S. dollar weakens against the local currency, the translation of these foreign-currency-denominated balances will result in increased net assets, net revenues, operating expenses, and net income or loss.  Similarly, our net assets, net revenues, operating expenses, and net income or loss will decrease if the U.S. dollar strengthens against local currency. Additionally, foreign exchange rate fluctuations may adversely impact our results of operations as exchange rate fluctuations on transactions denominated in currencies other than the functional currency result in gains and losses that are reflected in our Consolidated Statement of Operations.

 

We may lose or be subject to reduction of global distribution system fees.

 

We rely on fees paid to us by Worldspan, L.P. and other global distribution systems, or GDSs, for travel bookings made through GDSs for a substantial portion of our gross profit and net income. A number of travel suppliers, particularly airlines, have indicated publicly that, as part of an effort to reduce distribution costs, they intend to reduce their dependence over time on what they view to be “expensive” distribution channels such as GDSs. A number of travel suppliers have reached agreements with travel distributors that require rebates of all or part of the fees received from the GDS.  We have agreed to rebate certain GDS costs to certain suppliers in exchange for contractual considerations such as those relating to inventory pricing and availability, and expect to continue to do so in the future.  Additionally, travel suppliers are encouraging distributors, such as us, to develop technology enabling direct connections, therefore bypassing the GDS. Development of direct connection technology would require the use of information technology resources and could cause us to incur additional operating expenses and delay other projects. We have been and believe that we will continue to be under pressure from travel suppliers, including most of the major domestic airlines and many of our significant hotel suppliers, to rebate all or part of the travel booking fees we receive from GDSs like Worldspan, L.P. To the extent that we are required to rebate travel booking fees we currently receive to travel suppliers, and are unable to recover such amounts by charging customers, or, if one or a number of travel suppliers pull out of our service because they are unhappy with existing distribution costs, it could have a material adverse effect on our business, results of operations and financial condition.

 

In addition, some airlines are exploring alternative global distribution methods recently developed by new entrants to the global distribution marketplace.  Such new entrants propose using technology that is less complex than traditional global distribution systems, and that enables the distribution of airline tickets in a manner that is more cost-effective to the airline suppliers.  Our airline suppliers might pressure us to implement such a distribution system, but our contractual obligations to Worldspan, L.P. would limit our ability to do so during the term of our agreement with Worldspan, L.P.  If, as a result, any of such suppliers reduces or ceases its participation in priceline.com, it could have a material adverse effect on our business, results of operations and financial condition.

 

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Our ability to satisfy customers may be adversely affected by a number of factors outside of our control.

 

Most of our revenue is derived from the leisure travel industry, and is, therefore, subject to increase and decrease with the level of activity in the leisure travel industry, a factor almost entirely out of our control.  The travel industry is seasonal and our revenue varies significantly from quarter to quarter. Factors that may adversely affect leisure travel activity include, without limitation,  economic downturns and recessions; global security issues, political instability, acts of terrorism, civil unrest, hostilities and war; increased airport security that could reduce the convenience of air travel; inclement weather or natural disaster such as hurricane, tsunami or earthquake; increased occurrence of, or widely publicized travel-related accidents; the outbreak of an epidemic or pandemic such as SARS or avian bird flu; and the financial condition of travel suppliers.

 

Intense competition could reduce our market share and harm our financial performance.

 

We compete with both online and traditional sellers of the services offered on priceline.com. The market for the services we offer is intensely competitive, and current and new competitors can launch new sites at a relatively low cost. In addition, the major online travel companies with which we compete have significantly greater financial resources and capital than we do.  For instance, the Cendant Corporation currently owns Orbitz.com, Inc., Cheaptickets.com, Lodging.com and European travel sites Gullivers.com, ebookers plc and octopustravel, and Sabre Group owns Travelocity.com and lastminute.com plc, a European full-service travel site.  In addition, InterActive recently spun-off its online travel business, including Hotels.com and Hotwire.com, our primary competitor in the sale of “opaque” travel services, into Expedia, which, as a stand-alone company, continues to have significantly greater resources and capital than priceline.com.  We may not be able to effectively compete with industry conglomerates such as Cendant, Sabre or Expedia, each of which have access to significantly greater and more diversified resources than we do.

 

We currently or potentially compete with a variety of companies with respect to each service we offer. With respect to our travel services, these competitors include:

 

                  Internet travel services such as Expedia, Hotels.com and Hotwire, which are owned by Expedia; Travelocity and lastminute.com, which are owned by the Sabre Group; and Orbitz.com, Cheaptickets, Gullivers.com, ebookers plc, octopustravel and Lodging.com, which are currently owned by the Cendant Corporation;

 

                  travel suppliers such as airlines, hotel companies and rental car companies, many of which have their own branded websites to which they drive business;

 

                  large online search companies, such as Yahoo! and Google;

 

                  traditional travel agencies;

 

                  online travel search sites such as SideStep.com, Mobissimo.com, Cheapflights.com, FareChase.com, Kayak.com, or any substantially similar online travel search business using a business model sometimes referred to as “meta-search”; and

 

                  operators of travel industry reservation databases such as Galileo, Worldspan, L.P. and Amadeus.

 

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Competitors of our European operations include, among others, Expedia (including hotels.com), Cendant Corporation (including ebookers, octopustravel, Gullivers.com and Fairview), Sabre Group (including lastminute.com), Superbreak, Venere and Hotel Reservation Service.

 

In addition, many airline, hotel and rental car suppliers are focusing on driving online demand to their own websites in lieu of third-party distributors such as us.  Certain suppliers have attempted to charge additional fees to customers who book airline reservations through an online channel other than their own website.  Furthermore, many low cost airlines, which are having increasing success in the marketplace, distribute their inventory exclusively through their own websites.  Suppliers who sell on their own websites typically do not charge a processing fee, and, in some instances, offer advantages such as bonus miles or loyalty points, which could make their offerings more attractive to consumers than models like ours.

 

We potentially face competition from a number of large Internet companies and services that have expertise in developing online commerce and in facilitating Internet traffic, including Amazon.com, AOL, MSN, Google.com and Yahoo!, which compete with us either directly or indirectly through affiliations with other e-commerce or off-line companies.  We also compete with “meta-search” companies, which are companies that leverage their search technology to aggregate travel search results across supplier, travel agent and other websites.  For example, Yahoo! owns FareChase.com, a travel search-engine that searches for fares and hotel rates at travel supplier and third-party websites, and refers traffic to those sites, and AOL is party to a marketing and technology agreement, and holds a minority interest in, Kayak.com, another leading meta-search company.  Other established search engine companies as well as start-ups are attempting to enter the online travel marketplace in this manner.  If Yahoo!, Google or other portals decide to refer significant traffic to travel search engines, it could result in more competition from supplier websites and higher customer acquisition costs for third-party sites such as ours.  Competition from these and other sources could have a material adverse effect on our business, results of operations and financial condition.

 

Many of our current and potential competitors, including Internet directories, search engines and large traditional retailers, have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing, personnel, technical and other resources than priceline.com. Some of these competitors may be able to secure products and services on more favorable terms than we can. In addition, many of these competitors may be able to devote significantly greater resources to:

 

                  marketing and promotional campaigns;

 

                  attracting traffic to their websites;

 

                  attracting and retaining key employees;

 

                  securing vendors and inventory; and

 

                  website and systems development.

 

Increased competition could result in reduced operating margins, loss of market share and damage to our brand. There can be no assurance that we will be able to compete successfully against current and future competitors or that competition will not have a material adverse effect on our business, results of operations and financial condition.

 

Our business could be negatively affected by changes in search engine algorithms and dynamics.

 

We utilize Internet search engines, principally through the purchase of travel-related keywords, to generate traffic to our websites.  Our European operations, in particular, rely to a significant extent upon third-party distribution partners that derive substantial business from search engines.  Within the past year, at least one major search engine changed the logic which determines the placement and display of

 

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results of a user’s search, such that the placement of links to our sites, and particularly those of our European operations and their affiliates, was negatively affected.  In a similar way, a significant amount of our European business is directed to our own websites through participation in pay-per-click advertising campaigns on Internet search engines whose pricing and operating dynamics can experience rapid change both technically and competitively.  If a major search engine changes its algorithms in a manner that further negatively affects the search engine ranking of us or our third-party distribution partners or changes its pricing, operating or competitive dynamics in a negative manner, our business, results of operations and financial condition would be adversely affected.

 

Defending against intellectual property claims could be expensive and disruptive to our business.

 

From time to time, in the ordinary course of our business, we have been subject to, and are currently subject to, legal proceedings and claims relating to the intellectual property rights of others, and we expect that third parties will continue to assert intellectual property claims, in particular patent claims, against us, particularly as we expand the complexity and scope of our business.  We endeavor to defend our intellectual property rights diligently, but intellectual property litigation is extremely expensive and time consuming, and has and is likely to continue to divert managerial attention and resources from our business objectives.  Successful infringement claims against us could result in significant monetary liability or prevent us from operating our business, or portions of our business.  In addition, resolution of claims may require us to obtain licenses to use intellectual property rights belonging to third parties, which may be expensive to procure, or possibly to cease using those rights altogether.  Any of these events could have a material adverse effect on our business, results of operations or financial condition.

 

Acquisitions could result in operating difficulties.

 

As part of our business strategy, in September 2004, we acquired Active Hotels and, in July 2005, Bookings.  We may enter into additional business combinations and acquisitions in the future.  Acquisitions may result in dilutive issuances of equity securities, use of our cash resources, incurrence of debt and amortization of expenses related to intangible assets acquired.  In addition, the process of integrating an acquired company, business or technology may create unforeseen operating difficulties and expenditures.  The acquisitions of Active Hotels and Bookings were accompanied by a number of risks, including, without limitation:

 

                  the need to implement or remediate controls, procedures and policies appropriate for a larger public company at companies that prior to the acquisition lacked such controls, procedures and policies;

 

                  the difficulty of assimilating the operations and personnel of Active Hotels and Bookings, which are principally located in Cambridge, England, and Amsterdam, The Netherlands, respectively, with and into our operations, which are headquartered in Norwalk, Connecticut;

 

                  the potential disruption of our ongoing business and distraction of management;

 

                  the difficulty of incorporating acquired technology and rights into our services and unanticipated expenses related to such integration;

 

                  the failure to further successfully develop acquired technology resulting in the impairment of amounts currently capitalized as intangible assets;

 

                  the impairment of relationships with customers of Active Hotels, Bookings or our own customers as a result of any integration of operations;

 

                  the impairment of relationships with employees of Active Hotels, Bookings or our own business as a result of any integration of new management personnel;

 

                  the potential unknown liabilities associated with Active Hotels or Bookings.

 

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We may experience similar risks in connection with any future acquisitions. We may not be successful in addressing these risks or any other problems encountered in connection with the acquisitions of Active Hotels and Bookings or that we could encounter in future acquisitions, which would harm our business or cause us to fail to realize the anticipated benefits of our acquisitions.  We currently have approximately $303 million assigned primarily to the intangible assets and goodwill of Active Hotels and Bookings, and therefore, the occurrence of any of the aforementioned risks could result in a material adverse impact, including a material impairment of these assets, which could cause us to have to write-down goodwill.  Any such write-down of goodwill could adversely impact our operating results, which would cause our stock price to decline significantly.

 

Our growth cannot be assured. Even if we do experience growth, we cannot assure you that we will grow profitably.

 

Our business strategies are dependent on the growth of our business. For us to achieve significant growth, consumers and travel suppliers must continue to accept our website as a valuable commercial tool. Consumers who have historically purchased travel services using traditional commercial channels, such as local travel agents and calling suppliers directly, must instead purchase these services on our website. Similarly, travel suppliers will also need to accept or expand their use of our website and view our website as an efficient and profitable channel of distribution for their travel products. Our ability to enhance awareness of the priceline.com brands and offer services that will attract and retain a significant number of new consumers and travel suppliers is not certain, and therefore, our growth may be limited.

 

We may not be able to keep up with rapid technological and other changes.

 

The markets in which we compete are characterized by rapidly changing technology, evolving industry standards, consolidation, frequent new service and product announcements, introductions and enhancements and changing consumer demands. We may not be able to keep up with these rapid changes. In addition, these market characteristics are heightened by the emerging nature of the Internet and the apparent need of companies from many industries to offer Internet-based products and services. As a result, our future success will depend on our ability to adapt to rapidly changing technologies, to adapt our services to evolving industry standards and to continually improve the performance, features and reliability of our service in response to competitive service and product offerings and the evolving demands of the marketplace. In addition, the widespread adoption of new Internet, networking or telecommunications technologies or other technological changes could require us to incur substantial expenditures to modify or adapt our services or infrastructure.

 

Online or internal security breaches could harm our business.

 

The secure transmission of confidential information over the Internet is essential in maintaining consumer and supplier confidence in the priceline.com services. Substantial or ongoing security breaches whether instigated internally or externally on our system or other Internet-based systems could significantly harm our business. We currently require buyers to guarantee their offers with their credit card, either online or through our toll-free telephone service. We rely on licensed encryption and authentication technology to effect secure transmission of confidential information, including credit card numbers from and to our customers. It is possible that advances in computer circumvention capabilities, new discoveries or other developments could result in a compromise or breach of customer transaction data.

 

We incur substantial expense to protect against and remedy security breaches and their consequences. However, we cannot guarantee that our security measures will prevent security breaches. A party (whether internal, external, an affiliate or unrelated third party) that is able to circumvent our security systems could steal customer transaction data, proprietary information or cause significant interruptions in our operations. For instance, several major websites have experienced significant interruptions as a result of improper direction of excess traffic to those sites, and computer viruses have

 

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substantially disrupted e-mail and other functionality in a number of countries, including the United States. Security breaches also could damage our reputation and expose us to a risk of loss or litigation and possible liability. Security breaches could also cause customers and potential customers to lose confidence in our security, which would have a negative effect on the value of our brand.  Our insurance policies carry low coverage limits, which may not be adequate to reimburse us for losses caused by security breaches.

 

Companies that we have acquired, such as our European operations, and that we may acquire in the future, may employ security and networking standards at levels we find unsatisfactory.  The process of enhancing infrastructure to attain improved security and network standards may be time consuming and expensive and may require resources and expertise that are difficult to obtain.  Such acquisitions increase the number of potential vulnerabilities, and can cause delays in detection of an attack, as well as the timelines of recovery from any given attack. Failure to raise any such standards that we find unsatisfactory could expose us to security breaches that would have an adverse impact on our business, results of operations and financial condition.

 

We also face risks associated with security breaches affecting third parties conducting business over the Internet. Consumers generally are concerned with security and privacy on the Internet, and any publicized security problems could inhibit the growth of the Internet and, therefore, the priceline.com service as a means of conducting commercial transactions.

 

Our processing, storage, use and disclosure of personal data could give rise to liabilities as a result of governmental regulation, conflicting legal requirements or differing views of personal privacy rights.

 

In our processing of travel transactions, we receive and store a large volume of personally identifiable data.  This data is increasingly subject to legislation and regulations in numerous jurisdictions around the world, including the Commission of the European Union through its Data Protection Directive and variations of that directive in the member states of the European Union.  This government action is typically intended to protect the privacy of personal data that is collected, processed and transmitted in or from the governing jurisdiction.  We could be adversely affected if legislation or regulations are expanded to require changes in our business practices or if governing jurisdictions interpret or implement their legislation or regulations in ways that negatively affect our business, results of operations and financial condition.

 

In addition, in the aftermath of the terrorist attacks of September 11, 2001 in the United States, government agencies have been contemplating or developing initiatives to enhance national and aviation security, including the Transportation Security Administration’s Computer-Assisted Passenger Prescreening System, known as CAPPS II.  These initiatives may result in conflicting legal requirements with respect to data handling.  As privacy and data protection has become a more sensitive issue, we may also become exposed to potential liabilities as a result of differing views on the privacy of travel data.  Travel businesses have also been subjected to investigations, lawsuits and adverse publicity due to allegedly improper disclosure of passenger information.  These and other privacy developments that are difficult to anticipate could adversely impact our business, results of operations and financial condition.

 

We rely on the value of the priceline.com brand, and the costs of maintaining and enhancing our brand awareness are increasing.

 

We believe that maintaining and expanding the priceline.com brand, and other owned brands, including Lowestfare.com, Rentalcars.com, Breezenet.com, MyTravelGuide.com, Travelweb, Active Hotels and Bookings, are important aspects of our efforts to attract and expand our user and advertiser base.  As our larger competitors spend increasingly more on advertising, we are required to spend more in order to maintain our brand recognition.  Promotion of the priceline.com brand will depend largely on our success in satisfying our customers. In addition, we have spent considerable money and resources to date

 

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on the establishment and maintenance of the priceline.com brands, and we will continue to spend money on, and devote resources to advertising, marketing and other brand-building efforts to preserve and enhance consumer awareness of the priceline.com brands. We may not be able to successfully maintain or enhance consumer awareness of the priceline.com brands, and, even if we are successful in our branding efforts, such efforts may not be cost-effective. If we are unable to maintain or enhance customer awareness of the priceline.com brands in a cost-effective manner, our business, results of operations and financial condition would be adversely affected.

 

We may be unable to generate sufficient cash to repay or repurchase our $225 million Convertible Senior Notes and the Notes could result in dilution to our earnings per share.

 

In August 2003, we issued $125 million aggregate principal amount of Convertible Senior Notes due August 1, 2010, with an interest rate of 1% (the “1% Notes”) and in June 2004, we issued $100 million aggregate principal amount of Convertible Senior Notes due January 15, 2025, with an interest rate of 2.25% (the “2.25% Notes”, and collectively with the 1% Notes, the “Notes”).  The holders of the 1% Notes may require us to repurchase the notes on August 1, 2008 and the holders of the 2.25% Notes may require us to repurchase the notes on January 15, 2010, 2015 or 2020.  It is possible that we may not have sufficient funds or may be unable to arrange for additional financing to pay the principal amount or repurchase price due.  We are increasingly reliant on our European operations as a source of cash flow and in the event we are required to repay or repurchase the notes, we would likely incur expenses to repatriate such cash to the United States.  If we are unable to repurchase, repay or refinance the Notes when due, we would be in default under our indentures and our business, results of operations and financial condition would be adversely affected.

 

In the event that all or substantially all of our common stock is acquired prior to January 15, 2010, in a transaction in which the consideration paid to holders of our common stock consists of all, or substantially all, cash, we would be required to make additional payments to the holders of the 2.25% Notes of amounts ranging from $0 to $17.6 million depending upon the date of the transaction and our then current stock price.

 

Pursuant to Financial Accounting Standards Board Emerging Issues Task Force Issue No. 04-08, “The Effect of Contingently Convertible Debt on Diluted Earnings per Share,” (“EITF 04-08”) contingently convertible debt, such as the Notes, must be included in diluted earnings per share, regardless of whether the market price contingency contained in the debt instrument has been met.  EITF 04-08 could result in a material reduction in our diluted earnings per share in future periods.  See Notes 8 and 13 to the Consolidated Financial Statements for further discussion of Net Income Per Share and Convertible Debt, respectively.

 

Our success depends on our ability to protect our intellectual property.

 

We regard our intellectual property as critical to our success, and we rely on trademark, copyright and patent law, trade secret protection and confidentiality and/or license agreements with our employees, customers, partners and others to protect our proprietary rights. If we are not successful in protecting our intellectual property, it could have a material adverse effect on our business, results of operations and financial condition.

 

While we believe that our issued patents and pending patent applications help to protect our business, there can be no assurance that:

 

                  any patent can be successfully defended against challenges by third parties;

 

                  pending patent applications will result in the issuance of patents;

 

                  competitors or potential competitors of priceline.com will not devise new methods of competing with us that are not covered by our patents or patent applications;

 

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                  because of variations in the application of our business model to each of our services, our patents will be effective in preventing one or more third parties from utilizing a copycat business model to offer the same service in one or more categories;

 

                  new prior art will not be discovered which may diminish the value of or invalidate an issued patent;

 

                  a third party will not have or obtain one or more patents that prevent us from practicing features of our business or require us to pay for a license to use those features; or

 

                  our operations do not or will not infringe valid, enforceable patents of third parties.

 

There has been recent discussion in the press regarding the examination and issuance of so called “business-method” patents. As a result, the United States Patent and Trademark Office has indicated that it intends to intensify the review process applicable to such patent applications. The new procedures are not expected to have a direct effect on patents already granted. We cannot anticipate what effect, if any, the new review process will have on our pending patent applications.

 

We pursue the registration of our trademarks and service marks in the U.S. and internationally. However, effective trademark, service mark, copyright and trade secret protection may not be available in every country in which our services are made available online. We have licensed in the past, and expect to license in the future, certain of our proprietary rights, such as trademarks or copyrighted material, to third parties. These licensees may take actions that might diminish the value of our proprietary rights or harm our reputation.

 

Our business is dependent upon third-party systems and service providers.

 

We rely on certain third-party computer systems and third-party service providers, including the computerized central reservation systems of the airline, hotel and rental car industries to satisfy demand for airline tickets, hotel room and rental car reservations. In particular, our travel business is substantially dependent upon the computerized reservation systems of operators of global distribution systems for the travel industry. Any interruption in these third-party services systems or deterioration in their performance could prevent us from booking airline, hotel and rental car reservations and have a material adverse effect on our business. Our agreements with third-party service providers are terminable upon short notice and often do not provide recourse for service interruptions. In the event our arrangement with any of such third parties is terminated, we may not be able to find an alternative source of systems support on a timely basis or on commercially reasonable terms and, as a result, it could have a material adverse effect on our business, results of operations and financial condition.

 

A substantial portion of our computer hardware for operating our services is currently located at a web hosting facility operated by SAVVIS.  If SAVVIS is, for any reason, unable to support our website, we would need to quickly complete the activation of our secondary site at the AT&T web hosting facility.  Any of these conditions could cause disruptions to our business or exposure to potentially damaging press coverage of the problems, and would have a material adverse effect on our business, results of operations, and financial condition.

 

Our communications infrastructure is provided by vendors such as AT&T, MCI, IX EUROPE and MCI Worldcom B.V.  If they are unable, for any reason, to support the communications infrastructure they provide us, instabilities in our systems could increase until such time as we were able to replace their services.

 

While we do maintain redundant systems and hosting services for some of our business, it is possible that we could experience an interruption in our business, and we do not carry business interruption insurance sufficient to compensate us for losses that may occur.

 

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Capacity constraints and system failures could harm our business.

 

We rely primarily on the global distribution system of Worldspan, L.P. in the sale of airline tickets, opaque hotel room reservations, and rental car reservations, and the global distribution system of Pegasus Solutions in the sale of retail hotel room reservations.  If the Worldspan, L.P. or Pegasus GDS becomes inaccessible, or partially inaccessible to us, due to system failure or otherwise, for any significant amount of time, our ability to book airline tickets, opaque and retail hotel reservations and rental car reservations could be adversely affected, in which case our results would suffer.  We also depend upon Paymentech to process our credit card transactions. If Paymentech was wholly or partially compromised, our cash flows could be disrupted until such a time as a replacement process could be put in place with a different vendor.

 

A substantial amount of our computer hardware for operating our services is currently located at the facilities of SAVVIS in New Jersey, IX EUROPE in London, England, Telecity Netherlands and Redbus Interhouse Netherlands. These systems and operations are vulnerable to damage or interruption from human error, floods, fires, power loss, telecommunication failures and similar events. They are also subject to break-ins, sabotage, intentional acts of vandalism and similar misconduct. Despite any precautions we may take, the occurrence of a natural disaster or other unanticipated problems at the SAVVIS facility, the IX EUROPE facility or the Netherlands facility could result in lengthy interruptions in our services. In addition, the failure by SAVVIS, IX EUROPE or MCI Worldcom B.V. to provide our required data communications capacity could result in interruptions in our service. Any system failure that causes an interruption in service or decreases the responsiveness of the priceline.com service could impair our reputation, damage our brand name and have a material adverse effect on our business, results of operations and financial condition.

 

If our systems cannot be expanded to cope with increased demand or fails to perform, we could experience:

 

                  unanticipated disruptions in service;

 

                  slower response times;

 

                  decreased customer service and customer satisfaction; or

 

                  delays in the introduction of new products and services,

 

any of which could impair our reputation, damage the priceline.com brand and materially and adversely affect our revenues. Publicity about a service disruption also could cause a material decline in our stock price.

 

Like many online businesses, we have experienced system failures from time to time. For example, in May 2001, our primary website was interrupted for a period of 12 hours. In addition to placing increased burdens on our engineering staff, these outages create a significant amount of user questions and complaints that need to be addressed by our customer support personnel. Any unscheduled interruption in our service could result in an immediate loss of revenues that can be substantial and may cause some users to switch to our competitors. If we experience frequent or persistent system failures, our reputation and brand could be permanently harmed. We have been taking steps to increase the reliability and redundancy of our system. These steps are expensive, may reduce our margins and may not be successful in reducing the frequency or duration of unscheduled downtime.

 

We use both internally developed systems and third-party systems to operate the priceline.com service, including transaction processing, order management and financial systems that were designed to be scaleable and stable. However, if the number of users of our services increases substantially, or if critical third-party systems stop operating as designed, we will need to significantly expand and upgrade our technology, transaction processing systems, financial systems and other infrastructure. We do not

 

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know whether we will be able to upgrade our systems and infrastructure to accommodate such conditions in a timely manner.

 

Companies that we have acquired, such as our European operations, and that we may acquire in the future, may present known or unknown capacity/stability or other types of system challenges.  The process of enhancing infrastructure to attain improved capacity/scalability and other system characteristics may be time consuming and expensive and may require resources and expertise that are difficult to obtain.  Such acquisitions increase potential downtime, customer facing problems and compliance problems.  Failure to successfully make any such improvements to such infrastructures could expose us to potential capacity, stability, and system problems that would have an adverse impact on our business, results of operations and financial condition.

 

Uncertainty regarding state and local taxes

 

We file tax returns in such states as required by law based on principles applicable to traditional businesses. In addition, we pay sales and other taxes, including hotel occupancy taxes, to suppliers related to travel services sold through the priceline.com service.  We believe that this practice is consistent with the tax laws of all jurisdictions. On an ongoing basis, we conduct a review and interpretation of the tax laws in various states and other jurisdictions relating to the payment of state and local hotel occupancy and other related taxes.  In connection with our review, we have met and had discussions with taxing authorities in certain jurisdictions but the ultimate resolution in any particular jurisdiction cannot be determined at this time.  Currently, hotels collect and remit hotel occupancy and related taxes to the various tax authorities based on the amounts collected by the hotels. Consistent with this practice, we recover the taxes on the underlying cost of the hotel room night from customers and pay that amount to the hotel operators for payment to the appropriate tax authorities.  As discussed in Note 19 to our consolidated financial statements, several jurisdictions have initiated lawsuits indicating the position that sales or hotel occupancy tax is applicable to the differential between the price paid by a customer for our service and the cost of the underlying room. Historically, we have not collected taxes on this differential. Additional state and local jurisdictions could assert that we are subject to sales or hotel occupancy taxes on this differential and could seek to collect such taxes, either retroactively or prospectively or both. A number of proposals have been made at state and local levels that could impose additional taxes on the sale of products and services through the Internet or the income derived from these sales. Such actions may result in substantial tax liabilities for past and/or future sales and could have a material adverse effect on our business and results of operations. To the extent that any tax authority succeeds in asserting that any such tax collection responsibility exists, it is likely that, with respect to future transactions, we would collect any such additional tax obligation from our customers, which would have the effect of increasing the cost of hotel room nights to our customers and, consequently, could reduce our hotel sales. We will continue to assess the risks of the potential financial impact of additional tax exposure, and to the extent appropriate, we will reserve for those estimated liabilities.

 

Current economic conditions in the United States are triggering active consideration on ways to generate additional tax revenues by both the federal and state and local governments. We cannot predict what changes in tax law or interpretations of such laws may be adopted or assure that such changes or interpretations would not materially impact our business.

 

Our business is exposed to risks associated with credit card fraud and charge-backs.

 

To date, our results have been negatively impacted by purchases made using fraudulent credit cards. Because we act as the merchant-of-record in a majority of our transactions, we may be held liable for accepting fraudulent credit cards on our website as well as other payment disputes with our customers. Additionally, we are held liable for accepting fraudulent credit cards in certain retail transactions when we do not act as merchant of record.  Accordingly, we calculate and record an allowance for the resulting credit card charge-backs.  If we are unable to combat the use of fraudulent credit cards on our website, our business, results of operations and financial condition could be materially adversely affected.

 

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Two large stockholders beneficially own approximately 31% of our stock.

 

Hutchison Whampoa Limited and Cheung Kong (Holdings) Limited, which is a 49.97% shareholder of Hutchison Whampoa Limited, owned approximately 31% of our outstanding common stock as of December 31, 2005, and have the right to appoint three representatives to our Board of Directors.  Ian F. Wade and Dominic Kai Ming Lai are Hutchison Whampoa Limited’s representatives on our Board of Directors.  Cheung Kong (Holdings) Limited currently has no representative on our Board of Directors, however, it retains its right to appoint an additional director in the future.  These stockholders could exert significant influence over us and our strategic direction, and deter or prevent certain fundamental transactions involving our company.

 

In June 2000, we entered into definitive agreements with subsidiaries of Hutchison Whampoa Limited to introduce our services to several Asian markets.  Under the terms of the agreements we license our business model and provide our expertise in technology, marketing and operations to Hutchison-Priceline Limited.  Hutchison-Priceline Limited reimburses us for the cost of services provided and is required to pay us a licensing fee for any year in which Hutchison-Priceline Limited achieves profitability.  We and Hutchison Whampoa Limited currently own approximately 15% and 85%, respectively, of the outstanding equity securities of Hutchison-Priceline Limited.  Jeffery H. Boyd, our President and Chief Executive Officer, is priceline.com’s representative on the board of directors of Hutchison-Priceline Limited.

 

In May 2004, we filed a shelf registration statement with the Securities and Exchange Commission covering up to 10 million shares of priceline.com common stock held by Hutchison Whampoa Limited and Cheung Kong (Holdings) Limited.  Any sale of a significant number of shares by these stockholders could cause our stock price to decline significantly.

 

Fluctuations in our financial results make quarterly comparisons and financial forecasting difficult.

 

Our revenues and operating results have varied significantly from quarter to quarter because our business experiences seasonal fluctuations, which reflect seasonal trends for the travel services offered by our websites. Traditional leisure travel bookings in the United States are higher in the second and third calendar quarters of the year as consumers take spring and summer vacations. In the first and fourth quarters of the calendar year, demand for travel services in the United States generally declines and the number of bookings flattens.  Travel revenues in Europe, on the other hand, have been higher in the third and fourth quarters than in the first and second quarters.  Furthermore, prior to introducing a retail travel option to our customers, substantially all of our business was conducted under the Name Your Own Price® system and accordingly, because those services are non-refundable in nature, we recognize travel revenue at the time a booking was generated.  We recognize revenue generated from our retail hotel service, however, including our European operations, at the time that the customer checks out of the hotel.  As a result, we have seen and expect to continue to see, that a meaningful amount of retail hotel bookings generated earlier in the year, as customers plan and reserve their spring and summer vacations, will not be recognized until future quarters.  This could result in a disproportionate amount of our annual earnings being recognized in later quarters.

 

Our results may also be affected by seasonal fluctuations in the inventory made available to us by airlines, hotels and rental car suppliers. Our revenues and operating results may continue to vary significantly from quarter to quarter because of these factors. As a result, quarter-to-quarter comparisons of our revenues and operating results may not be meaningful. In addition, due to our limited operating history, a relatively new and unproven business model and an uncertain environment in the travel industry, it may be difficult to predict our future revenues or results of operations.

 

Because of these fluctuations and uncertainties, our operating results may fail to meet the expectations of securities analysts and investors. If this happens, the trading price of our common stock would almost certainly be materially adversely affected.

 

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If we lose our key personnel or cannot recruit additional personnel, our business may suffer.

 

We depend on the continued services and performance of our executive officers and other key personnel. These individuals have acquired specialized knowledge and skills with respect to priceline.com and our operations. We do not have “key person” life insurance policies. Our ability to retain key employees could be materially adversely affected by the decline in the market price of our common stock, limitations on our ability to pay cash compensation that is equivalent to cash paid by traditional businesses or, in some instances, larger or better capitalized competitors, and limitations imposed by our employee benefit plans on our ability to issue additional equity incentives. If we do not succeed in attracting new employees or retaining and motivating current and future employees or executive officers, our business could suffer significantly.

 

The adoption by FASB of FASB Statement No. 123 (Revised 2004), “Share-Based Payment,” (“SFAS 123(R)”) will negatively impact our reported business results.

 

As more fully discussed in Note 2 to our Consolidated Financial Statements, we were required to adopt SFAS 123(R) as of January 1, 2006.  SFAS 123(R) will have a significant impact on our Consolidated Statement of Operations as we will be required to expense the fair value of our stock option grants rather than disclose the pro forma impact on our consolidated operations within our footnotes.  Upon adoption of SFAS 123(R), the impact of unvested stock options outstanding as of December 31, 2005 is estimated to increase personnel expense by approximately $6.0 million in 2006, $2.5 million in 2007 and $0.5 million in 2008.

 

Our financial results will be materially impacted by income taxes in the future.

 

For the twelve months ended December 31, 2005, we recorded an income tax benefit of approximately $156 million.  This principally resulted from a non-cash tax benefit recorded in the third quarter of 2005 of $171 million, relating to the reversal of a portion of our valuation allowance on our deferred tax assets. The non-cash tax benefit was recorded pursuant to the provisions of Statement of Financial Accounting Standards No. 109, that require a company to release a portion of its deferred tax asset valuation allowance when it becomes more likely than not that it will realize all or some portion of its deferred tax assets. Due to our significant net operating loss carryforwards, we do not expect to pay cash taxes on our U.S. federal taxable income for the foreseeable future.  As a result of the reversal, we recorded a mostly non-cash $12.5 million provision for U.S. income tax expense in our consolidated financial statements in 2005, and will continue to record a non-cash provision for U.S. income tax expense in future periods.  This non-cash U.S. income tax provision will materially negatively impact net income and earnings per share in subsequent periods as compared to prior periods.   We expect to make cash tax payments for U.S. alternative minimum taxes and for certain international taxes.

 

Our stock price is highly volatile.

 

The market price of our common stock is highly volatile and is likely to continue to be subject to wide fluctuations in response to factors such as the following, some of which are beyond our control:

 

                  quarterly variations in our operating results;

 

                  operating results that vary from the expectations of securities analysts and investors;

 

                  changes in expectations as to our future financial performance, including financial estimates by securities analysts and investors;

 

                  changes in our capital structure;

 

                  changes in market valuations of other Internet or online service companies;

 

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                  announcements of technological innovations or new services by us or our competitors;

 

                  announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships, joint ventures or capital commitments;

 

                  loss of a major supplier participant, such as an airline or hotel chain;

 

                  changes in the status of our intellectual property rights;

 

                  lack of success in the expansion of our business model geographically;

 

                  announcements by third parties of significant claims or proceedings against us or adverse developments in pending proceedings;

 

                  additions or departures of key personnel; and

 

                  stock market price and volume fluctuations.

 

Sales of a substantial number of shares of our common stock could adversely affect the market price of our common stock by introducing a large number of sellers to the market. Given the volatility that exists for our shares, such sales could cause the market price of our common stock to decline significantly. In addition, fluctuations in our stock price and our price-to-earnings multiple may have made our stock attractive to momentum, hedge or day-trading investors who often shift funds into and out of stocks rapidly, exacerbating price fluctuations in either direction, particularly when viewed on a quarterly basis.

 

The trading prices of Internet company stocks in general, including ours, have experienced extreme price and volume fluctuations. To the extent that the public’s perception of the prospects of Internet or e-commerce companies is negative, our stock price could decline further, regardless of our results. Other broad market and industry factors may decrease the market price of our common stock, regardless of our operating performance. Market fluctuations, as well as general political and economic conditions, such as a recession or interest rate or currency rate fluctuations, also may decrease the market price of our common stock.  Negative market conditions could adversely affect our ability to raise additional capital.

 

We are defendants in a number of securities class action litigations. In the past, securities class action litigation often has been brought against a company following periods of volatility in the market price of its securities. To the extent our stock price declines or is volatile, we may in the future be the target of additional litigation. This additional litigation could result in substantial costs and divert management’s attention and resources.

 

We are party to legal proceedings which, if adversely decided, could materially adversely affect us.

 

We are a party to the legal proceedings described in Note 19 to our Consolidated Financial Statements.  The defense of the actions described in Note 19 may increase our expenses and an adverse outcome in any of such actions could have a material adverse effect on our business, results of operations and financial condition.

 

Regulatory and legal uncertainties could harm our business.

 

The products and services we offer through the priceline.com service are regulated by federal and state governments. Our ability to provide such products and services is and will continue to be affected by such regulations. The implementation of unfavorable regulations or unfavorable interpretations of existing regulations by courts or regulatory bodies could require us to incur significant compliance costs, cause the development of the affected markets to become impractical and otherwise have a material adverse effect on our business, results of operations and financial condition.  See “Uncertainty regarding state and local taxes.”

 

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The priceline.com Website

 

We maintain a website with the address www.priceline.com.  We are not including the information contained on our website as a part of, or incorporating it by reference into, this Annual Report on Form 10-K.  We make available free of charge through our website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, as soon as reasonably practicable after we electronically file such material with, or furnish such material to, the Securities and Exchange Commission.  These reports and other information are also available, free of charge, at www.sec.gov.  Alternatively, the public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549.  Information on the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-0330.

 

Item 1B.  Unresolved Staff Comments

 

None.

 

Item 2.  Properties

 

Our executive, administrative, operating offices and network operations center are located in approximately 92,000 square feet of leased office space located in Norwalk, Connecticut.  Active Hotels leases approximately 11,000 square feet of office space primarily in Cambridge, England.  Bookings leases approximately 7,000 square feet of office space primarily in Amsterdam, Netherlands.  We do not own any real estate as of March 1, 2006.

 

We believe that our existing facilities are adequate to meet our current requirements, and that suitable additional or substitute space will be available as needed to accommodate any further expansion of corporate operations.

 

Item 3.  Legal Proceedings

 

Litigation Related to Hotel Occupancy and Other Taxes

 

On December 30, 2004, the City of Los Angeles filed a putative class action complaint in Superior Court for the County of Los Angeles, on behalf of itself and other allegedly similarly situated cities in California, naming as defendants:  Hotels.com, L.P.; Hotel.com GP, LLC; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Los Angeles v. Hotels.com, Inc. et al.).  The complaint alleged, among other things, that each of these defendants violated the Uniform Transient Occupancy Tax Ordinance of the City of Los Angeles, and allegedly similar ordinances of other California cities, with respect to the charges and remittance of amounts to cover taxes under such ordinances, and that such practices also constitute acts of unfair competition under California Business and Professions Code Section 17200, et seq. (“Section 17200”).  On May 19, 2005, the court ordered limited discovery.  On August 31, 2005, the City of Los Angeles filed an amended complaint adding a claim for a declaratory judgment.  The amended complaint sought payment of alleged unpaid taxes owed, relief from conversion, including punitive damages, attorneys’ fees, and imposition of a constructive trust.  On September 26, 2005, the court sustained the defendants’ demurrers on the ground of improper joinder of defendants and claims, and therefore, dismissed the amended complaint, with leave to file amended complaint further addressing the joinder issue.  On February 8, 2006, the City of Los Angeles filed a second amended complaint that asserts the same claims but includes additional allegations of fact.  Defendants intend to demurrer to the second amended complaint.

 

On February 17, 2005, a putative class action complaint was filed in the same court by Ronald Bush and three other individuals on behalf of themselves and other allegedly similarly situated California

 

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consumers against several of the same defendants as named in the City of Los Angeles action, including priceline.com (Bush, et al. v. Cheaptickets, Inc., et al.).  The complaint alleged each of the defendants engaged in acts of unfair competition in violation of Section 17200 relating to their respective disclosures and charges to customers to cover taxes under the above ordinances of the City of Los Angeles and other California cities, and service fees.  The complaint sought restitution under Section 17200, relief for alleged conversion, including punitive damages, injunctive relief, and imposition of a constructive trust.  The defendants removed this action to the United States District Court for the Central District of California.  On May 9, 2005, the District Court issued an order remanding the action to state court.  Defendants timely appealed to the Ninth Circuit, which, on October 6, 2005, affirmed the order of the District Court.  The case will therefore proceed in the state court.  On July 1, 2005, Plaintiffs filed an amended complaint, adding claims pursuant to California’s Consumer Legal Remedies Act, Civil Code §1750, et seq. and claims for breach of contract and the implied duty of good faith and fair dealing.  On December 2, 2005, the court ordered limited discovery and ordered that motions challenging the amended complaint would be coordinated with any similar motions filed in the City of Los Angeles action.

 

Also on February 17, 2005, a putative class action complaint was filed in the Superior Court of the State of Delaware for New Castle County by Jeanne Marshall and three other individuals on behalf of themselves and a putative class of allegedly similarly situated consumers nationwide against priceline.com (Marshall, et al. v. priceline.com, Inc.).  The complaint alleged that we violated the Delaware Consumer Fraud Act, Del. Code Ann. Tit. 6, § 2511, et seq., relating to our disclosures and charges to customers to cover taxes under city hotel occupancy tax ordinances nationwide, and service fees.  We moved to dismiss the complaint on April 21, 2005.  We also moved to stay discovery until a determination of our motion to dismiss the complaint and the Court granted that stay on May 11, 2005.  On June 10, 2005, Plaintiffs filed an amended complaint that asserts claims under the Delaware Consumer Fraud Act and for breach of contract and the implied duty of good faith and fair dealing.  The amended complaint seeks compensatory damages, punitive damages, attorneys’ fees and other relief.  On July 15, 2005, we filed a motion to dismiss the amended complaint on the basis that it fails to allege sufficient facts to state a cause of action.  Our motion to dismiss was heard by the Court on November 4, 2005 and the parties are awaiting a decision.

 

On July 12, 2005, the City of Philadelphia, Pennsylvania, filed a complaint in the Court of Common Pleas for Philadelphia County, Pennsylvania against Hotels.com; Hotels.com GP, LLC; Hotwire.com; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Philadelphia, Pennsylvania v. Hotels.com, et al.).  The complaint alleged, among other things, that each of these defendants violated the hotel room rental tax provisions of Section 19-2401, et seq., of the Philadelphia Municipal Code with respect to the charges and remittance of amounts to cover taxes under the Code.  The complaint also asserted claims for conversion, imposition of a constructive trust, and a demand for a legal accounting.  The complaint sought payment of alleged unpaid taxes owed, disgorgement and restitution of all funds allegedly owed to Plaintiff, an accounting, attorneys’ fees, and other relief.  The defendants removed this action to the United States District Court for the Eastern District of Pennsylvania.  On October 11, 2005, the District Court issued an order remanding the action to state court.  On November 18, 2005, the City of Philadelphia filed an amended complaint.  On December 8, 2005, the defendants filed preliminary objections to the amended complaint, and on January 9, 2006, the defendants filed a motion to determine those preliminary objections.  That motion has been fully briefed and the parties are awaiting a decision.  On January 17, 2006, the Court granted the defendants’ motion to stay discovery pending resolution of the preliminary objections.

 

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On September 21, 2005, the City of Bellingham, Washington filed a putative class action complaint in the Superior Court of Washington for Whatcom County on behalf of itself and other similarly situated taxing entities in Washington, against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Bellingham v. Hotels.com, L.P., et al.).  The complaint alleged, among other things, that each of these defendants violated Section 4.62.010, et seq., of the Bellingham Municipal Code and similar laws of other Washington taxing entities with respect to the charges and remittance of amounts to cover taxes under the Municipal Code.  The complaint also asserted claims for violation of the Washington Consumer Protection Act RCW § 19.86.010, et seq., conversion and unjust enrichment.  The complaint sought compensatory damages, statutory treble damages, penalties, attorneys’ fees and other relief.  On November 3, 2005, priceline.com, Lowestfare.com, Travelweb and certain other defendants removed this action to the United States District Court for the Western District of Washington.  On January 10, 2006, the defendants moved to dismiss the complaint.  On January 17, 2006, the City of Bellingham filed a motion with the Judicial Panel on MultidistrictLitigation seeking transfer and coordination of this action with certain other actions pending in federal court elsewhere.  That motion, which was subsequently withdrawn, is discussed in further detail below.  On February 16, 2006, the City of Bellingham, with the agreement of the defendants, voluntarily moved to dismiss the action.  The court granted that motion and dismissed the action on February 17, 2006.

 

On October 5, 2005, the City of Fairview Heights, Illinois filed a putative class action complaint in the Circuit Court, Twentieth Judicial Circuit, St. Clair County, Illinois on behalf of itself and other similarly situated taxing entities in Illinois, against Orbitz, Inc.; Orbitz, LLC; Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Fairview Heights v. Orbitz, Inc., et al.).  The complaint alleges, among other things, that each of these defendants violated Section 36-2-1, et seq., of the Revised Ordinances of the City of Fairview Heights, Illinois and similar laws of other Illinois taxing entities with respect to the charges and remittance of amounts to cover taxes under the ordinances.  The complaint also asserts claims for violation of the Illinois Consumer Fraud and Deceptive Practices Act, 815 ILCS 505/1, similar laws in other states, conversion and unjust enrichment.  The complaint seeks compensatory damages, attorneys’ fees and other relief.  On November 28, 2005, we and certain other defendants removed this action to the United States District Court for the Southern District of Illinois.  On January 17, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.  On that same day, the City of Fairview Heights filed a motion with the Judicial Panel on Multidistrict Litigation seeking transfer and coordination of this action with certain other actions pending in federal court elsewhere.  That motion, which was subsequently withdrawn, is discussed in further detail below.  On February 10, 2006, the City of Fairview Heights moved to remand this action to state court.  Defendants intend to oppose the motion to remand.

 

On October 25, 2005, the City of Findlay, Ohio filed a putative class action complaint in the Common Pleas Court of Hancock County, Ohio on behalf of itself and other similarly situated taxing entities in Ohio, against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Findlay v. Hotels.com, L.P., et al.).  The complaint alleges, among other things, that each of these defendants violated Ohio Revenue Code § 5739 and the Certified Ordinances of the City of Findlay and other putative class members with respect to the charges and remittance of amounts to cover taxes under the Ohio transient occupancy tax ordinances.  The complaint also asserts claims for violation of Ohio Revised Code Chapter 1345, et seq., conversion, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, penalties available by

 

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law, attorneys’ fees and other relief.  On November 22, 2005, we and certain other defendants removed this action to the United States District Court for the Northern District of Ohio.  On January 30, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.

 

On November 1, 2005, the City of Chicago, Illinois, filed a complaint in the Circuit Court of Cook County, Illinois against Hotels.com, L.P.; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Maupintour, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Chicago, Illinois v. Hotels.com,  L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated the Chicago Hotel Accommodations Tax Ordinance of Chapter 3-24 of the Municipal Code of Chicago with respect to the charges and remittance of amounts to cover taxes under the Code.  The complaint also asserts claims for conversion, imposition of a constructive trust, and a demand for a legal accounting.  The complaint seeks payment of alleged unpaid taxes owed, disgorgement and restitution of all funds allegedly owed to Plaintiff, an accounting, penalties, attorneys’ fees, and other relief.  On January 31, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.

 

On November 18, 2005, the City of Rome, Georgia, Hart County, Georgia, and the City of Cartersville, Georgia filed a putative class action complaint in the United States District Court for the Northern District of Georgia on behalf of themselves and other cities, counties and governments which have enacted transient occupancy taxes and/or excise taxes on lodging in the State of Georgia against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC; Travelnow.com, Inc.; Onetravel, Inc. (d/b/a onetravel.com) and Does 1 through 1000.  (City of Rome, Georgia, et al., v. Hotels.com L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated excise tax ordinances and sales and use tax ordinances of cities and counties in Georgia with respect to the charges and remittance of amounts to cover taxes under those ordinances.  The complaint further alleges that each fo these defendants failed to identify and categorize each of those taxes.  The complaint also asserts claims for violation of Georgia’s Uniform Deceptive and Unfair Trade Practices Act, conversion, unjust enrichment, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, injunctive relief, penalties available by law, attorneys’ fees and other relief.  On February 6, 2006, we and certain other defendants moved to dismiss the complaint.  That motion is being briefed.

 

On December 1, 2005, Pitt County, North Carolina, filed a putative class action complaint in the North Carolina General Court of Justice, Superior Court Division, on behalf of all North Carolina political subdivisions that impose occupancy taxes on lodging against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC; Travelnow.com, Inc. and Does 1 through 1000.  (Pitt County v. Hotels.com, L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated unspecified room occupancy tax ordinances of Pitt County and other putative class members with respect to the charges and remittance of amounts to cover taxes under those ordinances.  The complaint also asserts claims for violation of North Carolina General Statute § 75-1, et seq., conversion, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, penalties available by law, attorneys’ fees and other relief.  On February 13, 2006, we and certain other defendants removed this action to the United States District Court for the Eastern District of North Carolina.  The defendants presently are scheduled to move to dismiss or otherwise respond to the complaint on or before March 14, 2006.

 

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On January 17, 2006, plaintiffs in the City of Fairview Heights and City of Bellingham cases (described above) filed a motion for transfer and coordination pursuant to 28 U.S.C. § 1407 with the Judicial Panel on Multidistrict Litigation.  Plaintiffs’ motion sought transfer of those two cases, as well as the City of Rome and City of Findlay cases (also described above) to the United States District Court for the Southern District of Illinois for coordinated pretrial proceedings.  In the alternative, Plaintiffs sought transfer to the United States District Courts for the Western District of Washington or Northern District of Georgia.  On February 6, 2006, we and certain other defendants in the cases for which consolidation was sought filed their opposition to the motion for transfer and coordination.  On February 10, 2006, the plaintiffs moved to withdraw their motion for transfer and consolidation.

 

On February 9, 2006, the City of San Diego, California filed a complaint in Superior Court for the County of San Diego against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC; Travelnow.com, Inc. and Does 1 through 1000.  (City of San Diego, California, v. Hotels.com L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated the Uniform Transient Occupancy Tax Ordinance of the City of San Diego with respect to the charges and remittance of amounts to cover taxes under that ordinance, and that such practices also constitute acts of unfair competition under Section 17200.  The complaint seeks payment of alleged unpaid taxes owed, relief from conversion, including punitive damages, attorneys’ fees, imposition of a constructive trust, and a declaratory judgment.  We and our wholly-owned subsidiaries, Lowestfare.com Inc. and Travelweb LLC, have been served with the complaint but have not yet responded to the complaint.

 

We intend to defend vigorously against the claims in all of the aforementioned proceedings.  We are unable at this time to predict the outcome of these proceedings or reasonably estimate a range of possible loss, if any.

 

Litigation Related to Securities Matters

 

On March 16, March 26, April 27, and June 5, 2001, respectively, four putative class action complaints were filed in the U.S. District Court for the Southern District of New York naming priceline.com, Inc., Richard S. Braddock, Jay Walker, Paul Francis, Morgan Stanley Dean Witter & Co., Merrill Lynch, Pierce, Fenner & Smith, Inc., BancBoston Robertson Stephens, Inc. and Salomon Smith Barney, Inc. as defendants (01 Civ. 2261, 01 Civ. 2576, 01 Civ. 3590 and 01 Civ. 4956).  Shives et al. v. Bank of America Securities LLC et al., 01 Civ. 4956, also names other defendants and states claims unrelated to priceline.com.  The complaints allege, among other things, that we and the individual defendants violated the federal securities laws by issuing and selling priceline.com common stock in our March 1999 initial public offering without disclosing to investors that some of the underwriters in the offering, including the lead underwriters, had allegedly solicited and received excessive and undisclosed commissions from certain investors.  By Orders of Judge Mukasey and Judge Scheindlin dated August 8, 2001, these cases were consolidated for pre-trial purposes with hundreds of other cases, which contain allegations concerning the allocation of shares in the initial public offerings of companies other than priceline.com.  By Order of Judge Scheindlin dated August 14, 2001, the following cases were consolidated for all purposes:  01 Civ. 2261; 01 Civ. 2576; and 01 Civ. 3590.  On April 19, 2002, plaintiffs filed a Consolidated Amended Class Action Complaint in these cases.  This Consolidated Amended Class Action Complaint makes similar allegations to those described above but with respect to both our March 1999 initial public offering and our August 1999 second public offering of common stock.  The named defendants are priceline.com, Inc., Richard S. Braddock, Jay S. Walker, Paul E. Francis, Nancy B. Peretsman, Timothy G. Brier, Morgan Stanley Dean Witter & Co., Goldman Sachs & Co., Merrill Lynch, Pierce, Fenner & Smith, Inc., Robertson Stephens, Inc. (as successor-in-interest to BancBoston), Credit Suisse First Boston Corp. (as successor-in-interest to Donaldson Lufkin & Jenrette Securities Corp.), Allen & Co., Inc. and Salomon Smith Barney, Inc.  Priceline, Richard Braddock, Jay Walker, Paul Francis, Nancy Peretsman, and Timothy Brier, together with other issuer defendants in the consolidated litigation, filed a joint motion to dismiss on July 15, 2002.  On November 18, 2002, the cases against the individual defendants were dismissed without prejudice and without costs.  In addition, counsel for plaintiffs and the individual defendants executed Reservation of Rights and Tolling Agreements, which toll the statutes of limitations on plaintiffs’ claims against those individuals.  On February 19, 2003, Judge Scheindlin issued an Opinion and Order granting in part and denying in part the

 

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issuer’s motion.  None of the claims against priceline.com were dismissed.  On June 26, 2003, counsel for the plaintiff class announced that they and counsel for the issuers had agreed to the form of a Memorandum of Understanding (the “Memorandum”) to settle claims against the issuers.  The terms of that Memorandum provide that class members will be guaranteed $1 billion in recoveries by the insurers of the issuers and that settling issuer defendants will assign to the class members certain claims that they may have against the underwriters.  Issuers also agree to limit their abilities to bring certain claims against the underwriters.  If recoveries in excess of $1 billion are obtained by the class from any non-settling defendants, the settling defendants’ monetary obligations to the class plaintiffs will be satisfied; any amount recovered from the underwriters that is less than $1 billion will be paid by the insurers on behalf of the issuers.  The Memorandum, which is subject to the approval of each issuer, was approved by a special committee of the priceline.com Board of Directors on Thursday, July 3, 2003.  Thereafter, counsel for the plaintiff class and counsel for the issuers agreed to the form of a Stipulation and Agreement of Settlement with Defendant Issuers and Individuals (“Settlement Agreement”).  The Settlement Agreement implements the Memorandum and contains the same material provisions.  On June 11, 2004, a special committee of the priceline.com Board of Directors authorized our counsel to execute the Settlement Agreement on our behalf.  The Settlement Agreement is subject to final approval by the Court and the process to obtain that approval is still pending.

 

Subsequent to our announcement on September 27, 2000, that revenues for the third quarter 2000 would not meet expectations, we were served with the following putative class action complaints:

 

Weingarten v. priceline.com Incorporated and Jay S. Walker
3:00 CV 1901 (District of Connecticut).

Twardy v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1884 (District of Connecticut).

Berdakina v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1902 (District of Connecticut).

Mazzo v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1924 (District of Connecticut).

Fialkov v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1954 (District of Connecticut).

Ayach v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2062 (District of Connecticut).

Zia v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1968 (District of Connecticut).

Mazzo v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1980 (District of Connecticut).

Bazag v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2122 (District of Connecticut).

Breier v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2146 (District of Connecticut).

Farzam et al. v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2176 (District of Connecticut).

Caswell v. priceline.com Inc.,

 

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Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2169 (District of Connecticut).

Howard Gunty Profit Sharing Plan v. priceline.com Inc.
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1917 (District of Connecticut).

Cerelli v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1918 (District of Connecticut).

Mayer v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1923 (District of Connecticut).

Anish v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1948 (District of Connecticut).

Atkin v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1994 (District of Connecticut).

Lyon v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2066 (District of Connecticut).

Kwan v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2069 (District of Connecticut).

Krim v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2083 (District of Connecticut).

Karas v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2232 (District of Connecticut).

Michols v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2280 (District of Connecticut).

 

All of these cases have been assigned to Judge Dominic J. Squatrito.  On September 12, 2001, Judge Squatrito ordered that these cases be consolidated under the Master File No. 3:00cv1884 (DJS), and he designated lead plaintiffs and lead plaintiffs’ counsel.  On October 29, 2001, plaintiffs served a Consolidated Amended Complaint.  On February 5, 2002, Amerindo Investment Advisors, Inc., who was one of the lead plaintiffs in the consolidated action, made a motion for leave to withdraw as lead plaintiff.  The Court granted that motion on May 30, 2002.  On February 28, 2002, we filed a motion to dismiss the Consolidated Amended Complaint.  On October 7, 2004, the Court issued a Memorandum of Decision granting, in part, and denying, in part, our motion.  An initial scheduling order was entered by the Court on November 2, 2004 and the parties are now proceeding with discovery.  Plaintiffs filed a motion for class certification on January 7, 2005, and we have filed our opposition to that motion.  We intend to defend vigorously against this action.  We are unable to predict the outcome of these suits or reasonably estimate a range of possible loss, if any.

 

In addition, on November 1, 2000, we were served with a complaint that purported to be a shareholder derivative action against our Board of Directors and certain of our current and former executive officers, as well as priceline.com (as a nominal defendant).  The complaint alleged breach of fiduciary duty and waste of corporate assets.  The action is captioned Mark Zimmerman v. Richard Braddock, J. Walker, D. Schulman, P. Allaire, R. Bahna, P. Blackney, W. Ford, M. Loeb, N. Nicholas, N. Peretsman, and priceline.com Incorporated, 18473-NC (Court of Chancery of Delaware, County of New Castle, State of Delaware).  On February 6, 2001, all defendants moved to dismiss the complaint for failure to make a demand upon the Board of Directors and failure to state a cause of action upon which relief can be

 

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granted.  Pursuant to a stipulation by the parties, an amended complaint was filed on June 21, 2001.  Defendants renewed their motion to dismiss on August 20, 2001.  On December 20, 2002, the Court granted defendants’ motion without prejudice.  On April 25, 2003, a second amended complaint, adding H. Miller, was filed and a motion seeking leave of court to file the second amended complaint was filed on July 28, 2003.  That motion was fully briefed, and oral argument took place on May 9, 2005. Immediately following oral argument, the Court dismissed three of the four counts in the second amended complaint.  All of the counts against defendants Allaire, Bahna, Blackney, Ford, Loeb, Miller, Peretsman and Schulman have now been dismissed.  On September 8, 2005, the Court granted plaintiff leave to file the second amended complaint as to the one remaining count.  Defendants filed a motion requesting that the Court certify its September 8, 2005 order for interlocutory appeal to the Delaware Supreme Court, and the Court granted that motion on October 6, 2005.  On October 17, 2005, the Delaware Supreme Court accepted the interlocutory appeal.  The appeal was fully briefed, and oral argument took place on February 22, 2006.  Discovery in the case and the time in which Defendants are required to respond to the second amended complaint have been stayed pending the Delaware Supreme Court’s entry of mandate.   We intend to defend vigorously against this action.  We are unable to predict the outcome of the suit or reasonably estimate a range of possible loss, if any.

 

On November 7, 2003, we were served with a complaint that purported to be a shareholder derivative action against our Board of Directors and certain of our current and former executive officers, as well as priceline.com (as a nominal defendant).  The complaint alleged, among other things, breach of fiduciary duty, waste of corporate assets and misappropriation of corporate information.  The claims in the complaint appear to be substantially repetitive of the claims pending in the derivative action in Delaware which is described above.  The action is captioned Don Powell v. Richard S. Braddock, Jay S. Walker, Daniel H. Schulman, Paul A. Allaire, Ralph M. Bahna, Paul J. Blackney, William E. Ford, Marshall Loeb, N. J. Nicholas, Jr., Nancy B. Peretsman, and Heidi G. Miller and priceline.com Incorporated (Superior Court, Judicial District of Stamford/Norwalk, State of Connecticut).  On January 28, 2004, defendants Blackney, Nicholas, Peretsman and Loeb moved to dismiss the complaint for lack of personal jurisdiction.  On January 29, 2004, defendant Miller moved to dismiss the complaint for lack of personal jurisdiction and for insufficient service of process.  On February 27, 2004, defendants Braddock, Walker, Schulman, Allaire, Bahna, Blackney, Loeb, Nicholas, Peretsman, Miller and priceline.com moved to dismiss the complaint for lack of subject matter jurisdiction and defendants Braddock and Schulman also moved to dismiss the complaint for lack of personal jurisdiction and insufficient service of process.  At a hearing on May 3, 2004, the Court stated that it would not rule on the pending motions until the pending motions in the Delaware action described above are decided.  The Court conducted a subsequent status conference on January 10, 2005, at which it requested that the parties report back no later than March 15, 2005 on the status of the Delaware derivative suit.  On March 15, 2005, the parties informed the Court in writing that the oral argument in the Delaware case had been postponed until May 9, 2005, and that the parties would contact the Court with a status report after that hearing was held.  The Delaware Court dismissed three of the four counts in the second amended complaint in the Delaware derivative suit.  All of the counts against the defendants Allaire, Bahna, Blackney, Ford, Loeb, Miller, Peretsman and Schulman have now been dismissed.  The parties in the Connecticut action advised the Connecticut Court of the Delaware Court’s ruling by letter dated June 6, 2005.  The Delaware Court subsequently granted plaintiff leave to file the second amended complaint as to the one remaining count.  Defendants sought an interlocutory appeal of the Delaware Court’s order, and the Delaware Supreme Court accepted that appeal.  The parties in the Connecticut action advised the Connecticut Court of those developments by letter dated November 3, 2005.  We intend to defend vigorously against this action.  We are unable to predict the outcome of this suit or reasonably estimate a range of possible loss, if any.

 

Other Litigation

 

On January 6, 1999, we received notice that a third party patent applicant and patent attorney, Thomas G. Woolston, purportedly had filed in December 1998 with the United States Patent and Trademark Office a request to declare an interference between a patent application filed by Woolston and our U.S. Patent 5,794,207.  We are currently awaiting information from the Patent Office regarding whether it will initiate an interference proceeding.

 

39



 

From time to time, we have been and expect to continue to be subject to legal proceedings and claims in the ordinary course of business, including claims of alleged infringement of third party intellectual property rights by it.  Such claims, even if not meritorious, could result in the expenditure of significant financial and managerial resources, divert management’s attention from our business objectives and could adversely affect our business, results of operations, financial condition and cash flows.

 

Item 4.  Submission of Matters to a Vote of Security Holders

 

No matters were submitted for a vote of stockholders of priceline.com during the fourth quarter of the year ended December 31, 2005.

 

40



 

PART II

 

Item 5.  Market for the Registrant’s Common Stock, Related Stockholder Matters and Issuer Purchases of Equity Securities

 

Price Range of Common Stock

 

Our common stock has been quoted on the Nasdaq National Market under the symbol “PCLN” since our initial public offering on March 29, 1999. Prior to such time, there was no public market for our common stock. The following table sets forth, for the periods indicated, the high and low sales prices per share of the common stock as reported on the Nasdaq National Market:

 

2005

 

 

 

 

 

 

 

 

 

 

 

First Quarter

 

$

27.08

 

$

20.51

 

Second Quarter

 

27.00

 

22.22

 

Third Quarter

 

25.29

 

18.57

 

Fourth Quarter

 

25.03

 

18.20

 

 

 

 

 

 

 

2004

 

 

 

 

 

 

 

 

 

 

 

First Quarter

 

$

27.58

 

$

18.00

 

Second Quarter

 

29.52

 

22.27

 

Third Quarter

 

26.95

 

17.42

 

Fourth Quarter

 

26.15

 

19.65

 

 

 

 

 

 

 

2003

 

 

 

 

 

 

 

 

 

 

 

First Quarter

 

$

12.02

 

$

6.78

 

Second Quarter

 

25.91

 

9.60

 

Third Quarter

 

39.81

 

21.32

 

Fourth Quarter

 

34.00

 

16.12

 

 

Holders

 

As of February 23, 2006, there were approximately 1,135 stockholders of record of priceline.com’s common stock, although we believe that there are a significantly larger number of beneficial owners.

 

Dividend Policy

 

We have not declared or paid any cash dividends on our capital stock since our inception and do not expect to pay any cash dividends for the foreseeable future. We currently intend to retain future earnings, if any, to finance the expansion of our business. Under the terms of the certificate of designation relating to our Series B Preferred Stock, we cannot issue any dividends on shares of our common stock unless full cumulative dividends have been paid on the Series B Preferred Stock for all dividend periods ending on or prior to the proposed date of payment of a dividend on our common stock.

 

41



 

Warrants

 

In March 2003, in connection with the renewal of a marketing agreement with Marriott International, Inc., we issued Marriott 833,333 warrants to purchase shares of our common stock at $9.84 per share.  The warrants, which were not transferable, were fully vested, non-forfeitable, and would have become exercisable no earlier than three years from the date of issuance (subject to certain limited exceptions in the event of a reorganization, recapitalization, merger or consolidation involving priceline.com).  In connection with the issuance of the warrants, we recorded a charge in the first quarter of 2003 of approximately $6.6 million, or $(0.17) of earnings per share.  In December 2005, we repurchased the warrants at their then current fair value of $12.2 million.  The repurchase price was paid in cash and upon repurchase all of the warrants were cancelled.

 

Delta Air Lines holds warrants to purchase our common stock at an exercise price of $17.81 per share (the “Delta Warrants”).  Delta may exercise the Delta Warrants only by surrendering shares of our Series B Redeemable Preferred Stock.  If, however, the closing sales price of our common stock has exceeded $53.44 (subject to adjustment) for 20 consecutive trading days, the Delta Warrants will automatically be exercised.  In such event, the exercise price will be paid by surrendering shares of Series B Redeemable Preferred Stock.  The Delta Warrants are exercisable at any time prior to February 6, 2007.  Please see Note 15 to our Consolidated Financial Statements for more information about the Delta Warrants. Delta also holds warrants to purchase 779,166 shares of our common stock at an exercise price of $28.31 per share.  These warrants became exercisable in November 2004.

 

Equity Compensation Plan Information

 

Information required by Part II, Item 5, relating to Equity Compensation Plan Information will be included in our Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of our fiscal year ended December 31, 2005.

 

In the fourth quarter of 2005, our Board of Directors authorized the repurchase of up to $50 million of our common stock from time to time in the open market or in privately negotiated transactions.  Under this program, we repurchased warrants for $12.2 million (see Note 16) in December 2005.

 

42



 

Item 6.  Selected Financial Data

 

SELECTED FINANCIAL DATA

 

The following selected consolidated financial data presented below are derived from the Consolidated Financial Statements and related Notes of the Company, and should be read in connection with those statements, some of which are included herein. The information set forth below is not necessarily indicative of future results and should be read in conjunction with Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  See also Notes 3 and 18 to the Company’s Consolidated Financial Statements. All share amounts have been adjusted to reflect the one-for-six reverse stock split implemented in June 2003.

 

 

 

Year Ended December 31,

 

 

 

2005

 

2004

 

2003

 

2002

 

2001

 

 

 

(In thousands, except per share amounts)

 

 

 

 

 

 

 

 

 

 

 

 

 

Total revenues

 

$

962,660

 

$

914,372

 

$

863,661

 

$

1,003,606

 

$

1,171,753

 

Total costs of revenues

 

694,797

 

716,217

 

717,716

 

845,240

 

978,847

 

Gross profit

 

267,863

 

198,155

 

145,945

 

158,366

 

192,906

 

Total operating expenses

 

231,979

 

167,733

 

137,927

 

181,690

 

206,793

 

Operating income (loss)

 

35,884

 

30,422

 

8,018

 

(23,324

)

(13,887

)

Total other income (expense)

 

(181

)

1,405

 

1,567

 

3,009

 

6,033

 

Income tax benefit

 

156,277

 

193

 

 

 

 

Equity in income (loss) of investees and minority interests

 

749

 

(511

)

2,331

 

1,131

 

551

 

Net income (loss)

 

192,729

 

31,509

 

11,916

 

(19,184

)

(7,303

)

Net income (loss) applicable to common stockholders

 

190,875

 

29,997

 

10,425

 

(21,528

)

(15,866

)

Net income (loss) applicable to common stockholders per basic common share

 

4.87

 

0.78

 

0.28

 

(0.57

)

(0.46

)

Net income (loss) applicable to common stockholders per diluted share

 

4.21

 

0.76

 

0.27

 

(0.57

)

(0.46

)

Total assets

 

754,028

 

542,082

 

337,784

 

211,162

 

262,190

 

Long-term obligations and redeemable preferred stock

 

313,942

 

268,562

 

139,063

 

14,185

 

28,183

 

Total liabilities

 

371,487

 

329,469

 

175,207

 

66,042

 

90,134

 

Total stockholders’ equity

 

369,071

 

199,143

 

149,107

 

131,650

 

146,711

 

 

43



 

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

The following discussion should be read in conjunction with our financial statements, including the notes to those statements, included elsewhere in this Form 10-K, and the Section entitled “Special Note Regarding Forward-Looking Statements” in this Form 10-K.  As discussed in more detail in the Section entitled “Special Note Regarding Forward-Looking Statements,” this discussion contains forward-looking statements which involve risks and uncertainties.  Our actual results may differ materially from the results discussed in the forward-looking statements.  Factors that might cause those differences include, but are not limited to, those discussed in “Risk Factors.”

 

Overview

 

General.  We are a leading online travel company that offers our customers a broad range of travel services, including airline tickets, hotel rooms, car rentals, vacation packages and cruises.  We offer our customers a unique choice: the ability to purchase travel services in a traditional, price-disclosed manner or the opportunity to use our unique Name Your Own Price® service, which allows our customers to make offers for travel services at discounted prices.  At present, we derive substantially all of our revenues from the following sources:

 

                              Transaction revenues from our Name Your Own Price® airline ticket, hotel room and rental car services, as well as our vacation packages service;

 

                              Commissions earned from the sale of price-disclosed hotel rooms, rental cars, cruises and other travel services;

 

                              Customer processing fees charged in connection with the sale of both Name Your Own Price® and price-disclosed airline tickets, hotel rooms and rental cars service;

 

                              Worldspan, L.P. reservation booking fees related to both our Name Your Own Price® airline ticket, hotel room and rental car service, and price-disclosed airline tickets and rental car service;

 

                              Transaction revenue from our price-disclosed hotel room service; and

 

                              Other revenues derived primarily from selling advertising on our websites.

 

Trends.  The online sale of travel services has been one of the fastest growing sectors of the Internet since the late 1990s.  While the online market for travel services continues to experience significant annualized growth, we believe that the domestic market share of third-party distributors, like priceline.com, has declined over the recent past and that the growth of the domestic online market for travel services has slowed.  We believe the decline in market share is attributable, in part, to a concerted initiative by travel suppliers to direct customers to their own websites in an effort to reduce distribution expenses and establish more direct control over their pricing.  In addition, over the course of 2005, airlines and hotel chains have generally experienced year-over-year increases in load factors (a common metric that measures airplane customer usage) and occupancy rates (a common metric that measures hotel customer usage), respectively, which leaves them with less excess inventory to provide third party intermediaries like priceline.com.  Notwithstanding these trends, we continue to believe that the market for online travel services is an attractive market with continued opportunity for growth, in particular, in certain international markets.

 

Because we believe that an opportunity for growth exists in certain international markets, and since prior to the fourth quarter of 2004, substantially all of our revenue was generated in the U.S., we have taken steps to expand the markets we serve.  In September 2004, we acquired Active Hotels Ltd., a U.K. based online hotel service.  Active Hotels gives us a strong presence in the U.K.’s online hotel

 

44



 

market.  Furthermore, in July 2005, we acquired Amsterdam-based Bookings B.V., one of Europe’s leading Internet hotel reservation services, with offices primarily in Amsterdam, Barcelona, Berlin, Loule, Paris, Rome and Pisa.  All of our European operations, including Active Hotels and Bookings, are majority-owned by us.  A minority interest in our European business is held by our managers responsible for that business.  We work with a range of chain-owned and independently owned hotels across Europe and in major cities around the world to provide hotel reservations on various websites in multiple languages.

 

Our European operations are an important contributor to our business and we expect that over the course of 2006, they will represent a growing percentage of our total gross bookings and net income.  In addition to the ongoing businesses of our European operations, which consist primarily of offering European hotel rooms to European customers, over the course of 2006, we intend to offer European customers access to our U.S. based travel services and to enhance the European travel services that we currently offer U.S. customers.

 

As our European operations become more meaningful contributors to our results, we have seen, and expect to continue to see, changes in certain of our operating expenses and other financial metrics.  For example, because our European operations utilize online affiliate marketing and Internet search engines, principally through the purchase of travel-related keywords, as principal means of generating traffic to their websites, our online advertising expense has increased significantly since our acquisition of those companies, a trend we expect to continue throughout 2006.  In addition, and as discussed in more detail below, since the acquisitions of Active Hotels and Bookings, we have seen the effects of seasonal fluctuation on our results change as a result of different revenue recognition policies that apply to our European hotel service (as well as our domestic retail hotel service) and the increased importance European hotel bookings to our results of operations.

 

Our overall financial prospects and, in particular, the financial prospects of our domestic business, have been and continue to be significantly dependent upon the sale of leisure airline tickets and, as a result, the health of our business has been directly related to the health of the airline industry.  Most domestic airlines, and many of our major suppliers, have experienced, and continue to experience, significant losses.  These losses have been compounded by competition from low-cost carriers and, more recently, by high fuel prices, which we believe increase the possibility of the additional bankruptcy and/or the liquidation of one or more of the major domestic airlines.  As a result of these and other factors, many of the major airlines have deeply discounted retail airline tickets to maintain market share, simplified fare structures by removing restrictions associated with certain airline tickets and, as discussed in more detail in “Other” below, put pressure on third-party intermediaries like us to reduce airline distribution costs.  These actions have had, and continue to have, a detrimental effect on our overall airline business and, in particular, our Name Your Own Price® airline ticket service, which historically represented a significant portion of our total airline ticket revenues.

 

As a result of the continued decline in sales of Name Your Own Price® airline tickets over the last several years, we have taken and expect to continue to take steps to diversify our revenue among “non-opaque” services, such as allowing our customers to purchase price-disclosed retail airline, hotel and rental car travel services, which we believe will help broaden our customer appeal.

 

We intend to continue to execute on our strategy of diversifying our service offerings and markets, through both continued internal development of services and, if appropriate, acquisitions.  As a result of the diversification described above, the growth rates for our “agency” businesses, which are generally comprised of our price-disclosed retail services, have, over the recent past, significantly exceeded the growth rates for our “merchant” businesses, which are comprised primarily of our slower-growing Name Your Own Price® services.

 

45



 

Other.  A number of travel suppliers, particularly airlines, have indicated publicly that, as part of an effort to reduce distribution costs, they intend to reduce their dependence over time on what they view to be “expensive” distribution channels such as global distribution systems (GDSs).  A number of travel suppliers have reached agreements with travel distributors that require rebates of all or part of the fees received from the GDS.  We have agreed to rebate certain GDS costs to certain suppliers in exchange for contractual considerations such as those relating to inventory pricing and availability, and expect to continue to do so in the future.  Additionally, travel suppliers are encouraging third-party travel intermediaries, such as us, to develop technology to bypass the GDS, such as enabling direct connections to the travel suppliers or using other alternatives to traditional GDSs.  Development of such technology would require the use of information technology resources and could cause us to incur additional operating expenses and delay other projects.  We have been and believe that we will continue to be under significant pressure from travel suppliers, including most of the major domestic airlines and many of our significant hotel suppliers, to rebate all or part of the travel booking fees we receive from Worldspan, L.P. and to significantly reduce or eliminate their distribution costs.

 

We believe that our success will depend in large part on our ability to maintain profitability, primarily from our leisure travel business, to continue to promote the priceline.com brand and, over time, to offer other travel services and further expand into international markets. Factors beyond our control, such as the outbreak of an epidemic or pandemic disease; natural disasters such as hurricanes, tsunamis or earthquakes; terrorist attacks, hostilities in the Middle East or elsewhere; or the liquidation of major domestic airlines now in bankruptcy, the bankruptcy of an additional carrier or the withdrawal from our system of a major airline (or the consolidation of our major airline suppliers) or hotel supplier, could adversely affect our business and results of operations and impair our ability to effectively implement all or some of the initiatives described above.  We intend to continue to invest in marketing and promotion, technology and personnel within parameters consistent with attempts to improve operating results.  We also intend to broaden the scope of our business, and to that end, we explore strategic alternatives from time to time in the form of, among other things, mergers and acquisitions.  Our goal is to improve volume and sustain gross margins in an effort to maintain profitability. The uncertain environment described above makes the prediction of future results of operations difficult, and accordingly, we cannot provide assurance that we will sustain revenue growth and profitability.

 

Seasonality

 

Prior to introducing a retail travel option to our customers, substantially all of our business was conducted under the Name Your Own Price® system and accordingly, because those services are non-refundable in nature, we recognize travel revenue at the time a booking was generated.  We recognize revenue generated from our retail hotel service, however, including our European operations, at the time that the customer checks out of the hotel.  As a result, we have seen and expect to continue to see, that a meaningful amount of retail hotel bookings generated earlier in the year, as customers plan and reserve their spring and summer vacations, will not be recognized until future quarters. From a cost perspective, however, we expense all of our advertising activities as they are incurred, which is typically in the quarter in which bookings are generated.  Therefore, as our retail hotel business continues to grow, we expect our quarterly results to become increasingly impacted by these seasonal factors.

 

Critical Accounting Policies and Estimates

 

Management’s Discussion and Analysis of Financial Condition and Results of Operations are based upon our Consolidated Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. Our significant accounting policies are more fully described in Note 2 to our Consolidated Financial Statements. Certain of our accounting policies are particularly important to our financial position and results of operations and require us to make difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. In applying those policies, our management uses its judgment to determine the appropriate assumptions to be used in the determination of certain estimates. On an on-

 

46



 

going basis, we evaluate our estimates, including those related to the items described below. Those estimates are based on, among other things, historical experience, terms of existing contracts, our observance of trends in the travel industry and on various other assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates under different assumptions or conditions.  A summary of our significant accounting policies that involve significant estimates and judgments of management, including the following:

 

                  Merchant Revenues and Merchant Cost of Revenues

 

Name Your Own Price® Services:  Merchant revenues and related cost of revenues are derived from transactions where we are the merchant of record and are responsible for, among other things, collecting receipts from our customers, remitting payments to our suppliers and establishing the price of the services we offer. We recognize such revenue and costs if and when we accept and fulfill the customer’s non-refundable offer. Merchant revenues and cost of merchant revenues include the selling price and cost, respectively, of the travel services and are reported on a gross basis.  Pursuant to the terms of our hotel service, our hotel suppliers are permitted to bill us for the underlying cost of the service during a specified period of time.  In the event that we are not billed by our hotel supplier within the specified time period, we reduce our cost of revenues by the unbilled amounts.

 

Merchant Price-Disclosed Hotel Service:  Merchant revenues for our merchant price-disclosed hotel service are derived from transactions where customers use our service to purchase hotel rooms from hotel suppliers at rates which are subject to contractual arrangements.  Charges are billed to customers at the time of booking and are included in Deferred Merchant Bookings until the customer completes his or her stay. Such amounts are generally refundable upon cancellation prior to stay, subject to cancellation penalties in certain cases. Merchant revenues and accounts payable to the hotel supplier are recognized at the conclusion of the customer’s stay at the hotel. We record the difference between the selling price and the cost of the hotel room as merchant revenue.

 

                  Agency Revenues and Cost of Revenues.

 

Agency revenues are derived from travel related transactions where we are not the merchant of record and where the prices of the products sold are determined by third parties. Agency revenues include travel commissions, customer processing fees and Worldspan, L.P. reservation booking fees and are reported at the net amounts received, without any associated cost of revenue. Such revenues are recognized at the conclusion of the customer’s travel.  We provide an allowance for doubtful accounts based on past experience and the age of the commission receivable.

 

                  Deferred Tax Valuation Allowance.  As required by SFAS No. 109, “Accounting for Income Taxes,” we periodically evaluate the likelihood of the realization of deferred tax assets, and reduce the carrying amount of these deferred tax assets by a valuation allowance to the extent we believe a portion will not be realized. We consider many factors when assessing the likelihood of future realization of our deferred tax assets, including our recent cumulative earnings experience by taxing jurisdiction, expectations of future taxable income, the carryforward periods available to us for tax reporting purposes, and other relevant factors. Management concluded in the third quarter 2005, based upon its assessment of positive and negative evidence, that it is more likely than not that a portion of the deferred tax assets will be realized.  Accordingly, we recorded a non-cash tax benefit in the third quarter 2005 of $170.5 million, resulting from a reversal of a portion of our valuation allowance on our deferred tax assets.  We believe that it is more likely than not that our remaining deferred tax assets will not be realized and,

 

47



 

accordingly, a valuation allowance against those assets remains.  The valuation allowance may need to be adjusted in the future if facts and circumstances change, causing a reassessment of the realization of its deferred tax assets.

 

      Accounting for State and Local “Hotel Occupancy” Taxes. As discussed in Note 19 to our Consolidated Financial Statements, several jurisdictions have initiated lawsuits against us alleging, among other things, that sales or hotel occupancy tax is applicable to the differential between the price paid by a customer for our service and the cost of the underlying room. Historically, we have not collected taxes on this differential. Additional state and local jurisdictions could assert that we are subject to sales or hotel occupancy taxes on this differential and could seek to collect such taxes, either retroactively or prospectively, or both. To the extent that any tax authority succeeds in asserting that a tax collection responsibility applies to transactions conducted through the priceline.com service, we might have additional tax exposures.  We will continue to assess the risks of the potential financial impact of additional tax exposures, and to the extent appropriate, we will reserve for those estimated liabilities.

 

                  Airline Debit Memos. Our airline suppliers periodically send us debit memos that make claims for additional amounts due to them related to the cost of airline tickets we sold on their behalf.  We process the debit memos received and, when appropriate, make payments to the airlines.  Based on our historical experience and our contractual arrangements with the airlines, we establish reserves for estimated losses resulting from these claims.

 

                  Allowance for Credit Card Charge-backs.  Because we act as merchant of record in the majority of our transactions, we may be held liable for accepting fraudulent credit cards on our website as well as other payment disputes with our customers. Additionally, we are also held liable for accepting fraudulent credit cards in certain retail transactions when we do not act as merchant of record. Accordingly, we calculate and record an allowance for the resulting credit card charge-backs.

 

                  Refunds. In limited circumstances, we make certain accommodations for customers or provide refunds to customers to satisfy disputes and complaints. Based on our historical experience and our contractual arrangements with our suppliers, we establish reserves for estimated losses resulting from these accommodations.

 

                  Valuation of Goodwill.  We have recorded goodwill related to businesses we have acquired including Bookings, Active Hotels, Travelweb and priceline.com europe Ltd. Goodwill is reviewed at least annually for impairment using appropriate valuation techniques.  In the event that future circumstances indicate a need to change these assumptions or estimates, we could determine that some part or all of the goodwill is impaired requiring an impairment charge to be recorded.

 

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                  Valuation of Long-Lived Assets and Intangibles. We evaluate whether events or circumstances have occurred which indicate that the carrying amounts of long-lived assets and intangibles may be impaired or not recoverable. The significant factors that are considered that could trigger an impairment review include changes in business strategies, market conditions, or the manner of use of an asset; under performance relative to historical or expected future operating results; and negative industry or economic trends.  In evaluating an asset for possible impairment, management estimates that asset’s future undiscounted cash flows to measure whether the asset is recoverable. If it is determined that the asset is not recoverable, we measure the impairment based on the projected discounted cash flows of the asset over its remaining life.

 

                  Equity Investments.   We have, among other investments, a 49% equity interest in pricelinemortgage.com and, accordingly, recognize our pro rata share of pricelinemortgage.com’s operating results, not to exceed an amount that we believe represents the investment’s estimated fair value.  The carrying value of the investment at December 31, 2005 was $10.7 million.  We periodically test this investment for impairment using a number of assumptions and estimates.  In the event that future circumstances indicate a need to change these assumptions or estimates, we could determine that some part or all of the carrying value of pricelinemortgage.com is impaired requiring an impairment charge to be recorded.

 

Results of Operations

 

Year Ended December 31, 2005 compared to Year Ended December 31, 2004

 

Operating Metrics

 

Our financial results are driven by certain operating metrics that encompass the selling activity generated by our travel services.  Specifically, sales of airline tickets, hotel room nights and rental car days capture the volume of units purchased by our customers.  Gross Bookings capture the total dollar value inclusive of taxes and fees of all travel services purchased by our customers.

 

The number of airline tickets, hotel room nights and rental car days sold through our websites and the related gross bookings were as follows:

 

Year
Ended

 

Airline
Tickets

 

Hotel Room
Nights

 

Rental
Car Days

 

Gross
Bookings

 

 

 

 

 

 

 

 

 

 

 

December 31, 2005

 

2.8 million

 

11.8 million

 

5.8 million

 

$

2,227 million

 

 

 

 

 

 

 

 

 

 

 

December 31, 2004

 

2.8 million

 

7.8 million

 

5.1 million

 

$

1,688 million

 

 

Airline tickets sold decreased by 0.6% for the twelve months ended December 31, 2005, over the same period in 2004.  The decrease in the number of airline tickets sold in the twelve months ended December 31, 2005, compared to the same period in 2004, was primarily attributable to a significant percentage decrease in the sale of Name Your Own Price® airline tickets, largely offset by an increase in the sale of retail airline tickets.

 

Hotel room nights sold increased by 51.3% for the twelve months ended December 31, 2005, over the same period in 2004.  The increase in the number of hotel room nights sold in the twelve months ended December 31, 2005, compared to the same period in 2004, was primarily due to the inclusion of hotel room nights sold through our European operations, which are substantially comprised of Active Hotels and Bookings, which were acquired in the third quarters of 2004 and 2005, respectively, and our merchant price-disclosed hotel service, which was integrated after our acquisition of Travelweb during

 

49



 

the second quarter 2004.  This increase was partially offset by a decrease in the sale of Name Your Own Price® hotel room nights, in part due to the increased focus on our website of our merchant price-disclosed hotel service.

 

Rental car days sold increased by 13.7% for the twelve months ended December 31, 2005, over the same period in 2004 due to increases in sales of our opaque rental car service, increases in sales of our retail rental car service, which was launched in the fourth quarter of 2004, and the launch of new features, including options for one-way destination and off-airport car rentals.

 

Gross bookings increased by 32.0% for the twelve months ended December 31, 2005, compared to the same period in 2004.  The increase was driven primarily by an increase of 81.6% in “agency” bookings for the twelve months ended December 31, 2005, which was primarily attributable to (1) the inclusion of approximately $468 million of gross bookings from our European operations; (2) the increased sale of retail airline tickets; (3) the inclusion of agency gross bookings relating to our retail hotel service launched in March 2005; and (4) the increased sale of retail rental cars.  Merchant gross bookings increased by 1.1% for the twelve months ended December 31, 2005.  The increase was primarily due to an increase in merchant price-disclosed hotel bookings, mostly offset by a decrease in the sale of opaque airline tickets.

 

Revenues

 

We classify our revenue into three categories:

 

                  Merchant revenues are derived from transactions where we are the merchant of record and are responsible for, among other things, collecting receipts from our customers, remitting payments to our suppliers and establishing the price of the services we offer.  Merchant revenues include (1) transaction revenues representing the selling price of Name Your Own Price® airline tickets, hotel rooms, rental cars and price-disclosed vacation packages; (2) transaction revenues representing the amount charged to a customer, less the amount charged by suppliers in connection with the hotel rooms provided through our merchant price-disclosed hotel service; (3) customer processing fees charged in connection with the sale of Name Your Own Price® airline tickets, hotel rooms and rental cars and merchant price-disclosed hotels; and (4) ancillary fees, including Worldspan, L.P. reservation booking fees related to certain of the aforementioned transactions.

 

                  Agency revenues are derived from travel related transactions where we are not the merchant of record and where the prices of our services are determined by third parties. Agency revenues include travel commissions, customer processing fees and Worldspan, L.P. reservation booking fees related to certain of the aforementioned transactions and are reported at the net amounts received, without any associated cost of revenue.

 

                  Other revenues are derived primarily from advertising on our websites.

 

We continue to experience a shift in the mix of our airline ticket business from a business historically focused exclusively on the sale of merchant (“opaque”) Name Your Own Price® travel services to a business that includes the sale of retail, price-disclosed travel services.  Because merchant Name Your Own Price® travel services are reported on a “gross” basis and retail travel services are primarily recorded on a “net” basis, revenue increases and decreases are impacted by changes in the mix of the sale of merchant and retail travel services and, consequently, gross profit has become an increasingly important measure of evaluating growth in our business.  Additionally, our European operations contributed approximately $70 million to our revenues for the twelve months ended December 31, 2005.  Revenues generated by our European operations are primarily recorded on a “net” basis.

 

50



 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

 

 

 

 

 

 

 

 

Merchant Revenues

 

$

859,404

 

$

872,994

 

(1.6

)%

Agency Revenues

 

99,051

 

38,601

 

156.6

%

Other Revenues

 

4,205

 

2,777

 

51.4

%

Total Revenues

 

$

962,660

 

$

914,372

 

5.3

%

 

Merchant Revenues

 

Merchant revenue for the twelve months ended December 31, 2005 decreased by 1.6%, compared to the same period in 2004 due to a substantial percentage decrease in the sale of Name Your Own Price® airline tickets, which was partially offset by an increase in merchant price-disclosed hotel bookings.  We believe that the decrease in the number of Name Your Own Price® airline tickets sold continued to be due primarily to low retail airline ticket prices and the availability of retail tickets on our website.  In particular, we believe that lower retail pricing causes customers who might normally be willing to make the trade­offs associated with our Name Your Own Price® airline service in exchange for savings off of higher retail rates, to purchase travel services at the lower retail rates, or from “low-cost” carriers, without having to make any trade-offs.

 

Agency Revenues

 

Agency revenues for the twelve months ended December 31, 2005 increased 157%, compared to the same period in 2004, primarily as a result of (1) the inclusion of approximately $67 million of agency revenue for the twelve months ended December 31, 2005, from our European operations; and (2) increased sales of retail airline tickets, hotels and rental cars, partially offset by a decrease in Worldspan, L.P. GDS fees.  Results from our European operations consist of a full year of operations from Active Hotels, which was acquired in September 2004, and approximately six months of operations from Bookings, which was acquired in July 2005.

 

Other Revenues

 

Other revenues during the twelve months ended December 31, 2005 consisted primarily of: (1) advertising revenues; and (2) fees for referring customers to pricelinemortgage.com for home financing services.  Other revenues for the twelve months ended December 31, 2005 increased compared to the same period in 2004, primarily as a result of higher online advertising revenue.

 

51



 

Cost of Revenues and Gross Profit

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

 

 

 

 

 

 

 

 

Cost of Merchant Revenues

 

$

694,190

 

$

714,822

 

(2.9

)%

% of Merchant Revenues

 

80.8

%

81.9

%

 

 

Cost of Agency Revenues

 

607

 

1,395

 

(56.5

)%

% of Agency Revenues

 

0.6

%

3.6

%

 

 

Cost of Other Revenues

 

 

 

 

% of Other Revenues

 

 

 

 

 

Total Cost of Revenues

 

$

694,797

 

$

716,217

 

(3.0

)%

% of Revenues

 

72.2

%

78.3

%

 

 

 

Cost of Revenues

 

During the twelve months ended December 31, 2005, cost of revenues decreased by 3.0%, compared to the same period in 2004, due primarily to a shift in the mix of revenue from merchant services toward agency services that have higher gross margins.  Merchant Name Your Own Price® transactions, whose revenues are recorded “gross” with a corresponding cost of revenue, represented a smaller percentage of transactions as compared to retail transactions which are recorded “net” with no corresponding cost of revenues.

 

Cost of Merchant Revenues

 

For the twelve months ended December 31, 2005, cost of merchant revenues consisted primarily of: (1) the cost of opaque hotel rooms from our suppliers, net of applicable taxes, (2) the cost of opaque airline tickets from our suppliers, net of the federal air transportation tax, segment fees and passenger facility charges imposed in connection with the sale of airline tickets; (3) the cost of opaque rental cars from our suppliers, net of applicable taxes; and (4) non-cash acquisition-related amortization expenses associated with the acquisition of Travelweb.  Cost of merchant revenues for the twelve months ended December 31, 2005 decreased by 2.9%, compared to the same period in 2004, due primarily to a decrease in overall merchant revenues.  Merchant price-disclosed hotel revenues are recorded at their net amounts, which are amounts received less amounts paid to suppliers and therefore, there are no associated costs of merchant price-disclosed hotel revenues.

 

Cost of Agency Revenues

 

Agency revenues are recorded at their net amount, which are amounts received less amounts paid to suppliers, if any, and therefore, there are no costs of agency revenues.  For the twelve months ended December 31, 2005 and 2004, cost of agency revenues consisted exclusively of non-cash acquisition related amortization expenses associated with our recent acquisitions.

 

52



 

Cost of Other Revenues

 

For the twelve months ended December 31, 2005 and 2004, there were no costs of other revenues.

 

Gross Profit

Total gross profit for the twelve months ended December 31, 2005 increased by 35.2% compared to the same period in 2004, primarily as a result of increased revenue from (1) the inclusion of results from our European operations which consist of a full year of operations from Active Hotels which was acquired in September 2004, and approximately six months of operations from Bookings, which was acquired in July 2005; and (2) increased sales of retail travel services.  Total gross margin (gross profit expressed as a percentage of total revenue) increased during the twelve month period ended December 31, 2005, compared to the same period in 2004, because Name Your Own Price® transactions, whose revenues are recorded “gross” with a corresponding cost of revenue, represented a smaller percentage of transactions compared to agency and merchant price-disclosed transactions which are primarily recorded “net” with no corresponding cost of revenues.  Because Name Your Own Price® transactions are reported “gross” and retail transactions are primarily recorded on a “net” basis, we believe that gross profit has become an increasingly important measure of evaluating growth in our business.

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

 

 

 

 

 

 

 

 

Merchant Gross Profit

 

$

165,214

 

$

158,172

 

4.5

%

Merchant Gross Margin

 

19.2

%

18.1

%

 

 

Agency Gross Profit

 

98,444

 

37,206

 

164.6

%

Agency Gross Margin

 

99.4

%

96.4

%

 

 

Other Gross Profit

 

4,205

 

2,777

 

51.4

%

Other Gross Margin

 

100.0

%

100.0

%

 

 

Total Gross Profit

 

$

267,863

 

$

198,155

 

35.2

%

Total Gross Margin

 

27.8

%

21.7

%

 

 

 

Merchant Gross Profit

 

Merchant gross profit consists of merchant revenues less the cost of merchant revenues. For the twelve months ended December 31, 2005, merchant gross profit increased from the same period in 2004, primarily due to the inclusion of gross profit relating to our merchant price-disclosed hotel service and growth in our Name Your Own Price® rental car service, partially offset by a substantial decrease in the sale of Name Your Own Price® airline tickets.  Merchant gross margin increased primarily because Name Your Own Price® transactions, whose revenues are recorded “gross” with a corresponding cost of revenue, represented a smaller percentage of transactions in the twelve months ended December 31, 2005, when compared to merchant price-disclosed hotel transactions, which are recorded “net” with no corresponding cost of revenues.

 

53



 

Agency Gross Profit

 

Agency gross profit consists of agency revenues, which are recorded net of agency costs, if any.  For the twelve months ended December 31, 2005, agency gross profit increased over the same period in 2004, primarily due to the inclusion of the results of our European operations, and an increase in the sale of retail airline tickets, hotels and rental cars, partially offset by a decrease in Worldspan, L.P. GDS fees.

 

Other Gross Profit

 

During the twelve months ended December 31, 2005, other gross profit increased from the same period in 2004 primarily as a result of higher online advertising revenues.

 

Operating Expenses

 
Advertising

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Offline Advertising

 

$

30,957

 

$

33,476

 

(7.5

)%

% of Total Gross Profit

 

11.6

%

16.9

%

 

 

Online Advertising

 

$

58,535

 

$

27,480

 

113.0

%

% of Total Gross Profit

 

21.9

%

13.9

%

 

 

 

Offline advertising expenses consist primarily of: (1) the expenses associated with television and radio advertising; and (2) agency fees, the cost for creative talent and production costs for television and radio commercials. For the twelve months ended December 31, 2005, offline advertising expenses were lower than in the same period in 2004, as we shifted more of our advertising budget to online.  Online advertising expenses primarily consist of the costs of (1) search engine keyword purchases; (2) affiliate programs; (3) banner and pop-up advertisements; and (4) e-mail advertisements.  For the twelve months ended December 31, 2005, online advertising expenses increased over the same period in 2004, primarily due to the inclusion of the online advertising expenses related to our European operations and our merchant price-disclosed hotel service, each of which relies primarily on online advertising to drive its business.

 

Sales and Marketing

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Sales and Marketing

 

$

34,295

 

$

32,091

 

6.9

%

% of Total Gross Profit

 

12.8

%

16.2

%

 

 

 

54



 

Sales and marketing expenses consist primarily of (1) credit card processing fees associated with merchant transactions; (2) fees paid to third-party service providers that operate our call centers; and (3) provisions for credit card charge-backs.  For the twelve months ended December 31, 2005, sales and marketing expenses, which are substantially variable in nature, increased over the same period in 2004, due to increased gross booking volumes and the inclusion of sales and marketing expenses associated with our European operations.

 

Personnel

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Personnel

 

$

49,659

 

$

35,574

 

39.6

%

% of Total Gross Profit

 

18.5

%

18.0

%

 

 

 

Personnel expenses consist of compensation to our personnel, including salaries, bonuses, taxes, employee health benefits and stock based compensation. For the twelve months ended December 31, 2005, personnel expenses increased over the same period in 2004, primarily due to the inclusion of personnel expenses associated with our European operations and an increase in stock-based compensation associated with restricted stock grants to employees and directors.  Stock based compensation expense was approximately $4.2 million for the twelve months ended December 31, 2005, and approximately $0.6 million for the twelve months ended December 31, 2004.

 

General and Administrative

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

General and Administrative

 

$

20,881

 

$

16,452

 

26.9

%

% of Total Gross Profit

 

7.8

%

8.3

%

 

 

 

General and administrative expenses consist primarily of: (1) fees for outside professionals; (2) business insurance; (3) occupancy expenses; and (4) litigation related expenses. General and administrative expenses increased during the twelve months ended December 31, 2005 over the same period during 2004, due to the inclusion of our European operations and additional fees for outside professionals and expenses related to pending litigation.

 

Information Technology

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Information Technology

 

$

10,622

 

$

9,171

 

15.8

%

% of Total Gross Profit

 

4.0

%

4.6

%

 

 

 

55



 

Information technology expenses consist primarily of: (1) system maintenance and software license fees; (2) data communications and other expenses associated with operating our Internet sites; and (3) payments to outside contractors. For the twelve months ended December 31, 2005, information technology expenses increased from the same period in 2004 primarily due to the inclusion of information technology expenses associated with our European operations.

 

Depreciation and Amortization

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Depreciation and Amortization

 

$

25,366

 

$

13,501

 

87.9

%

% of Total Gross Profit

 

9.5

%

6.8

%

 

 

 

Depreciation and amortization expenses consist of:  (1) amortization of intangible assets with determinable lives; (2) amortization of internally developed and purchased software, (3) depreciation of computer equipment; and (4) depreciation of leasehold improvements, office equipment and furniture and fixtures.  For the twelve months ended December 31, 2005, depreciation and amortization expense increased from the same period in 2004, primarily as a result of the inclusion of non-cash acquisition related amortization expenses associated with our European operations.

 

Restructuring Charge (Reversal)

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Restructuring Charge (Reversal)

 

$

1,664

 

$

(12

)

NM

 

 

In 2005, we recorded a net restructuring charge of $1.7 million, comprised of a $2.0 million charge based upon a re-evaluation of the estimated costs related to leased property originally vacated in 2000, partly offset by a $0.3 million reversal based upon a re-evaluation of estimated costs to complete certain European restructuring activities.

 

Interest

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Interest Income

 

$

5,550

 

$

5,112

 

8.6

%

Interest Expense

 

(5,075

)

(3,722

)

36.4

%

Total

 

$

475

 

$

1,390

 

(65.8

)%

 

56



 

For the twelve months ended December 31, 2005, interest income on cash and marketable securities increased over the same period in 2004, primarily due to higher prevailing interest rates.  Interest expense increased for the twelve months ended December 31, 2005 over the same period in 2004 because our 2.25% Convertible Senior Notes issued in June 2004 were outstanding for the entire twelve month period in 2005.

 

Taxes

 

For the twelve months ended December 31, 2005, we recorded an income tax benefit of approximately $156 million.  This principally resulted from a non-cash tax benefit recorded in the third quarter of 2005 of $171 million, relating to the reversal of a portion of our valuation allowance on our deferred tax assets. The non-cash tax benefit was recorded pursuant to the provisions of Statement of Financial Accounting Standards No. 109, that require a company to release a portion of its deferred tax asset valuation allowance when it becomes more likely than not that it will realize all or some portion of its deferred tax assets. Due to our significant net operating loss carryforwards, we do not expect to pay cash taxes on our U.S. federal taxable income for the foreseeable future.  As a result of the reversal, we recorded a mostly non-cash $12.5 million provision for U.S. income tax expense in our Consolidated Financial Statements in 2005, and will continue to record a non-cash provision for U.S. income tax expense in future periods.  This non-cash U.S. income tax provision will materially negatively impact net income and earnings per share in subsequent periods as compared to prior periods.  We expect to make cash tax payments for U.S. alternative minimum taxes and for certain international taxes.

 

Equity in Income (Loss) of Investees and Minority Interests

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2005

 

2004

 

 

 

Equity in Income (Loss) of Investees and Minority Interests

 

$

749

 

$

(511

)

246.6

%

 

Equity in income of investees and minority interests for the twelve months ended December 31, 2005 and 2004, represented (1) our pro rata share of pricelinemortgage.com’s net results, (2) minority interests associated with the 8.5% ownership of priceline.com International that is held by certain managers of that business and (3) until May 2004, our pro rata share of Travelweb’s net results.  The increase in equity in income of investees and minority interests versus the prior year was primarily due to increases in equity in income of investees related to (1) our equity in the increase in pricelinemortgage.com’s net income in both periods and (2) the exclusion of our equity in the net loss of Travelweb subsequent to our acquisition of Travelweb in May 2004.  This increase was partially offset by the inclusion of the aforementioned minority interests in priceline.com International.

 

57



 

Results of Operations

 

Year Ended December 31, 2004 compared to Year Ended December 31, 2003

 

Operating Metrics

 

Our financial results are driven by certain operating metrics that encompass the selling activity generated by our travel services.  Specifically, sales of airline tickets, hotel room nights and rental car days capture the volume of units purchased by our customers.  Gross Bookings capture the total dollar value inclusive of taxes and fees of all travel services purchased by our customers.

 

The number of airline tickets, hotel room nights and rental car days sold were as follows:

 

Year
Ended

 

Airline
Tickets

 

Hotel
Room
Nights

 

Rental
Car Days

 

Gross
Bookings

 

 

 

 

 

 

 

 

 

 

 

December 31, 2004

 

2.8 million

 

7.8 million

 

5.1 million

 

$

1,688 million

 

 

 

 

 

 

 

 

 

 

 

December 31, 2003

 

1.8 million

 

5.7 million

 

3.7 million

 

$

1,111 million

 

 

Airline tickets sold increased by 55.6% for the twelve months ended December 31, 2004, as compared to the same period in 2003.  The increase was driven entirely by the introduction of retail choice to our airline service.  The growth in each period was partially offset by large annualized percentage decreases in sales of opaque airline tickets sold in each period.  See “Managements Discussion and Analysis of Financial Condition and Results of Operations – Overview – Trends” above.

 

Hotel room nights sold increased by 36.8% for the twelve months ended December 31, 2004, as compared to the same period in 2003.  The increase was driven by (1) the continued success of our opaque hotel service, which benefited from continued direct advertising support and (2) the inclusion of hotel room nights sold by Travelweb and Active Hotels during the respective periods in 2004, subsequent to their acquisitions.

 

Rental car days sold increased by 37.8% for the twelve months ended December 31, 2004, as compared to the same period in 2003, due to increases in sales of our opaque rental car service through priceline.com and our retail rental car service through priceline.com, Rentalcars.com and Breezenet.com.

 

Gross Bookings increased by 51.9% for the twelve months ended December 31, 2004, as compared to the same period in 2003.  The increase was driven primarily by a 336.4% increase in agency bookings in 2004 as a result of (1) the introduction of retail choice to our airline service and (2) the inclusion of approximately $54 million of bookings from Active Hotels in our 2004 results.  Gross bookings also increased as a result of an 8.1% increase in merchant bookings in 2004, as a result of (1) the continued success of our opaque hotel, rental car and vacation package services which offset significant annualized declines in bookings of our opaque airline ticket service; and (2) the inclusion of approximately $75 million of bookings from Travelweb in our 2004 results.

 

58



 

Revenues

 

We continue to experience a shift in our airline ticket business mix from a historically merchant opaque model to include a growing number of retail, price-disclosed tickets. Because merchant tickets are reported gross and retail tickets are recorded on a net basis, airline ticket revenue increases and decreases are impacted by changes in merchant and retail sales mix and gross profit has become an important measure of evaluating growth in our business.  Additionally, our acquisitions of Travelweb and Active Hotels during the second and third quarters, respectively, contributed approximately $23.6 million to our revenues in 2004.

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

 

 

 

 

 

 

 

 

Merchant Revenues

 

$

872,994

 

$

852,454

 

2.4

%

Agency Revenues

 

38,601

 

7,554

 

411.0

%

Other Revenues

 

2,777

 

3,653

 

(24.0

)%

Total Revenues

 

$

914,372

 

$

863,661

 

5.9

%

 

Merchant Revenues

 

The $20.5 million increase in merchant revenue for the twelve months ended December 31, 2004 compared to the same period in 2003 was primarily attributable to continued growth in Name Your Own Price® hotels and our vacation package service, and the inclusion of approximately $15.5 million of revenues from Travelweb in 2004, subsequent to our acquisition of Travelweb, partially offset by (1) a substantial decrease in the sale of Name Your Own Price® airline tickets, and (2) decreased travel caused by the adverse weather in the Southeastern U.S. during the third quarter of 2004.  We believe that the decrease in the number of Name Your Own Price® airline tickets sold – and the corresponding effect that decrease had on our overall merchant revenues during the twelve months ended December 31, 2004 – continued to be due primarily to low retail airline ticket prices and the availability of retail tickets on our website.  In particular, we believe that lower retail pricing causes customers who might normally be willing to make the trade-offs associated with our Name Your Own Price® airline service in exchange for

 

59



 

savings off of higher retail rates, to purchase travel services at the lower retail rates, or from “low-cost” carriers without having to make any trade-offs.

 

Agency Revenues

 

Agency revenues for the twelve months ended December 31, 2004 increased from the same period in 2003, primarily as a result of (1) our increased focus on the retail airline ticket business, driven primarily by new advertising campaigns focused on our retail airline ticket and vacation packages service, (2) increased rental car business, including the impact of our acquisitions of Rentalcars.com and Breezenet.com, and the resulting increase in travel commissions, GDS and processing fees earned, and (3) the inclusion of approximately $8 million of agency revenue from Active Hotels subsequent to our acquisition in September of 2004.

 

Other Revenues

 

Other revenues during the twelve months ended December 31, 2004 and 2003 consisted primarily of: (1) advertising revenues; and (2) fees for referring customers to pricelinemortgage.com for home financing services.

 

Other revenues for the twelve months ended December 31, 2004 decreased compared to the same period in 2003, primarily as a result of lower financial services fees and reduced online advertising revenue.

 

Cost of Revenues and Gross Profit

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Cost of Merchant Revenues

 

$

714,822

 

$

717,716

 

(0.4

)%

% of Merchant Revenues

 

81.9

%

84.2

%

 

 

Cost of Agency Revenues

 

1,395

 

 

 

 

% of Agency Revenues

 

3.6

%

 

 

Cost of Other Revenues

 

 

 

 

 

% of Other Revenues

 

 

 

 

Total Cost of Revenues

 

$

716,217

 

$

717,716

 

(0.2

)%

% of Revenues

 

78.3

%

83.1

%

 

 

 

Cost of Revenues

 

During the twelve months ended December 31, 2004, cost of revenues decreased by approximately $1.5 million, over the same period in 2003, due primarily to a shift in the mix of revenue generated by services that produce higher gross margins.  Specifically, our opaque hotel service, which produces the highest gross margins of our four principal opaque offerings, represented a higher percentage of total opaque revenues in 2004 as compared to 2003.  Conversely, our opaque airline service, which produces lower gross margins, declined significantly on a year-over-year basis, and therefore represented a substantially lower percentage of total opaque revenues in 2004 as compared to 2003.  Cost of revenues grew at a slower rate than revenues because opaque transactions, whose revenues

 

60



 

are recorded gross with a corresponding cost of revenue, represented a smaller percentage of transactions in both periods as compared to retail transactions (principally Travelweb) that are recorded net with no corresponding cost of revenues.

 

Cost of Merchant Revenues

 

For the twelve months ended December 31, 2004 and 2003, cost of merchant revenues consisted primarily of: (1) the cost of opaque hotel rooms from our suppliers, net of hotel occupancy tax, (2) the cost of opaque airline tickets from our suppliers, net of the federal air transportation tax, segment fees and passenger facility charges imposed in connection with the sale of airline tickets; (3) the cost of opaque rental cars from our suppliers, net of applicable taxes; and (4) non-cash acquisition related amortization expenses associated with the acquisition of Travelweb.  Cost of merchant revenues for the twelve months ended December 31, 2004, decreased approximately 0.4% compared to the same period in 2003, due primarily to the shift in the mix of revenue generated by services that generate different levels of gross margins, as discussed above.

 

Cost of Agency Revenues

 

Agency revenues are recorded at their net amount, which are amounts received less amounts paid to suppliers, if any, and therefore, there are no costs of agency revenues.  For the twelve months ended December 31, 2004, cost of agency revenues consisted exclusively of non-cash acquisition related amortization expenses associated with the acquisition of Active Hotels.

 

Cost of Other Revenues

 

For the twelve months ended December 31, 2004 and 2003, there were no costs of other revenues.

 

Gross Profit

 

Total gross profit increased for the twelve months ended December 31, 2004, as compared to the same period in 2003, by approximately $52.2 million primarily as a result of increased revenue from (1) our opaque hotel and vacation package services; (2) increased sales of retail services; and (3) the inclusion of results from Travelweb and Active Hotels.  Total gross margin (gross profit expressed as a percentage of total revenue) increased during the twelve months ended December 31, 2004, compared to the same period in 2003, because opaque transactions, whose revenues are recorded gross with a corresponding cost of revenue, represented a smaller percentage of transactions in both periods as compared to retail transactions which are recorded net with no corresponding cost of revenues.  Because merchant transactions are reported gross and retail transactions (primarily Travelweb) are recorded on a net basis, we believe that gross profit has become an increasingly important measure of evaluating growth in our business.

 

61



 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

 

 

 

 

 

 

 

 

Merchant Gross Profit

 

$

158,172

 

$

134,738

 

17.4

%

Merchant Gross Margin

 

18.1

%

15.8

%

 

 

Agency Gross Profit

 

37,206

 

7,554

 

392.5

%

Agency Gross Margin

 

96.4

%

100.0

%

 

 

Other Gross Profit

 

2,777

 

3,653

 

(24.0

)%

Other Gross Margin

 

100.0

%

100.0

%

 

 

Total Gross Profit

 

$

198,155

 

$

145,945

 

35.8

%

Total Gross Margin

 

21.7

%

16.9

%

 

 

 

Merchant Gross Profit

 

Merchant gross profit consists of merchant revenues less the cost of merchant revenues. For the twelve months ended December 31, 2004, merchant gross profit increased from the same period in 2003, primarily due to (1) increased revenue from Name Your Own Price® hotels and our vacation package service; (2) the inclusion of $12.3 million of gross profit from Travelweb; and (3) an increase in the percentage of our revenues represented by our opaque hotel, vacation packages and rental car services, which collectively have a higher gross margin than our opaque airline ticket service.  Merchant gross margin also increased because opaque transactions, whose revenues are recorded gross with a corresponding cost of revenue, represented a smaller percentage of transactions in 2004, when compared to retail transactions (primarily Travelweb), which are recorded net with no corresponding cost of revenues.

 

Agency Gross Profit

 

Agency gross profit consists of agency revenues, which is recorded net of agency costs, if any.  For the twelve months ended December 31, 2004, agency gross profit increased over the same period in 2003 due to an increase in the sale of disclosed price airline tickets, rental cars and related processing, GDS fees and travel commissions, and the inclusion of the results of Active Hotels subsequent to our acquisition.

 

Other Gross Profit

 

During the twelve months ended December 31, 2004, other gross profit decreased from the same period in 2003, primarily as a result of lower pricelinemortgage.com referral fees and reduced online advertising revenues.

 

62



 

Operating Expenses

 

Advertising

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Offline Advertising

 

$

33,476

 

$

25,125

 

33.2

%

% of Total Gross Profit

 

16.9

%

17.2

%

 

 

Online Advertising

 

$

27,480

 

$

17,123

 

60.5

%

% of Total Gross Profit

 

13.9

%

11.7

%

 

 

 

Offline advertising expenses consist primarily of: (1) television and radio advertising; and (2) agency fees, creative talent and production costs for television and radio commercials. For the twelve months ended December 31, 2004, offline advertising expenses increased over the same period in 2003 primarily due to an increase in the frequency of television advertising associated with our new retail choice airline ticket service, continued advertising for our hotel service, creative talent and production costs for our new advertising campaign.  Online advertising expenses consist primarily of banners, pop-ups, keyword searches, affiliate programs and e-mail advertisements.  For the twelve months ended December 31, 2004, online advertising expenses increased over 2003 primarily due to the inclusion of the online advertising expenses of Travelweb and Active Hotels, which each rely primarily on online advertising to drive their respective businesses.

 

Sales and Marketing

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Sales and Marketing

 

$

32,091

 

$

33,441

 

(4.0

)%

% of Total Gross Profit

 

16.2

%

22.9

%

 

 

 

Sales and marketing expenses consist primarily of (1) credit card processing fees associated with merchant transactions; (2) fees paid to third-party service providers that operate our call centers; (3) provisions for credit card charge-backs; and (4) warrant costs for the twelve months ended December 31, 2003.  The warrant charge related to the issuance of warrants to purchase priceline.com common stock to Marriott International, Inc. during the first quarter of 2003.  There was no similar charge during 2004.  For the twelve months ended December 31, 2004, sales and marketing expenses decreased over the same period in 2003 due to the one-time nature of the charge associated with the issuance of the warrant in 2003.  Excluding the effect of the warrant charge of $6.6 million in 2003, sales and marketing expense for the twelve months ended December 31, 2004, were almost entirely variable in nature and therefore increased over the same period in 2003, primarily due to increased gross booking volumes as well as the inclusion of sales and marketing expenses associated with Travelweb and Active Hotels.

 

63



 

Personnel

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Personnel

 

$

35,574

 

$

29,962

 

18.7

%

% of Total Gross Profit

 

18.0

%

20.5

%

 

 

 

Personnel expenses consist of compensation to our personnel, including salaries, bonuses, payroll taxes, employee health benefits and stock based compensation. For the twelve months ended December 31, 2004, personnel expenses increased over the same period in 2003 primarily due to additional salary expense resulting from the acquisitions of Travelweb and Active Hotels, as well as increases in performance-based employee bonuses.

 
General and Administrative

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

General and Administrative

 

$

16,452

 

$

12,031

 

36.7

%

% of Total Gross Profit

 

8.3

%

8.2

%

 

 

 

General and administrative expenses consist primarily of: (1) fees for outside professionals; (2) business insurance; and (3) occupancy expenses. General and administrative expenses increased during the twelve months ended December 31, 2004 over the same period in 2003 due to additional fees for outside professionals, including those related to Sarbanes-Oxley 404 compliance and litigation activities.  General and administrative expenses also increased as a result of the inclusion of Travelweb and Active Hotels.

 

Information Technology

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Information Technology

 

$

9,171

 

$

8,898

 

3.1

%

% of Total Gross Profit

 

4.6

%

6.1

%

 

 

 

Information technology expenses consist primarily of: (1) system maintenance and software license fees; (2) data communications and other expenses associated with operating our Internet sites; and (3) payments to outside contractors. For the twelve months ended December 31, 2004, information technology expenses increased from the same period in 2003 primarily due to integration and related operating expenses resulting from the acquisitions of Travelweb and Active Hotels.

 

64



 

Depreciation and Amortization

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Depreciation and Amortization

 

$

13,501

 

$

11,533

 

17.1

%

% of Total Gross Profit

 

6.8

%

7.9

%

 

 

 

Depreciation and amortization expenses consist of:  (1) amortization of internally developed and purchased software, (2) depreciation of computer equipment, (3) depreciation of leasehold improvements, office equipment and furniture and fixtures, and (4) amortization of intangible assets with determinable lives primarily associated with the acquisitions of Travelweb and Active Hotels.  For the twelve months ended December 31, 2004, depreciation and amortization expense increased from the same period in 2003, primarily as a result of an increase in depreciation and amortization expenses associated with the acquisitions of Travelweb and Active Hotels, partially offset by a decrease in the depreciable base of certain long-lived assets.

 

Restructuring, Severance, and Special Charges

 

In the fourth quarter of 2003, we recorded a restructuring charge of approximately $564,000.  This restructuring charge resulted from a re-evaluation and refinement of our estimated real estate costs related to leased property vacated in connection with the 2002 and 2000 restructurings.

 

In the fourth quarter of 2002, we recorded a restructuring charge of approximately $4.7 million.  This restructuring charge resulted from the repositioning of our non-travel businesses and a reduction in headcount.  The repositioning was designed to reduce operating expenses and focus resources on our travel business.  The charge relates primarily to severance payments, real estate costs and asset impairments.

 

We estimate, based on current information available, the remaining net cash outflows associated with our restructuring related commitments will be paid in 2005.  These restructuring accruals are recorded in “Accrued expenses” and “Other long-term liabilities” on our Consolidated Balance Sheets.  See Note 5 to our Consolidated Financial Statements.

 

Interest

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Interest Income

 

$

5,112

 

$

2,474

 

106.6

%

Interest Expense

 

(3,722

)

(907

)

310.4

%

Total

 

$

1,390

 

$

1,567

 

(11.3

)%

 

For the twelve months ended December 31, 2004, net interest income on cash and marketable securities increased over the same period in 2003, primarily due to higher overall cash and investment balances.  Interest income was partially offset by interest expense, including coupon interest and amortization of debt issuance costs incurred in connection with the issuance of our $125 million

 

65



 

aggregate principal amount 1% Convertible Senior Notes issued in August 2003, and our $100 million aggregate principal amount 2.25% Convertible Senior Notes issued in June 2004.

 

Equity in Income (Loss) of Investees and Minority Interests

 

 

 

Year Ended
December 31,

 

Change

 

 

 

($000)

 

 

 

 

 

2004

 

2003

 

 

 

Equity in Income (Loss) of Investees and Minority Interests

 

$

(511

)

$

2,331

 

(121.9

)%

 

Equity in loss of investees, net for the twelve months ended December 31, 2004, represented our pro rata share of the net loss of Travelweb, prior to our acquisition of a majority of its equity in May and December 2004, and our pro rata share of pricelinemortgage.com’s net income.  The decrease in equity in income of investees was primarily due to (1) increases in interest rates which caused a slowdown in the refinancing activity by pricelinemortgage.com’s customers that pricelinemortgage.com benefited from throughout 2003, and (2) the settlement by pricelinemortgage.com, in the fourth quarter of 2004, of a patent infringement lawsuit and associated legal fees that negatively impact their 2004 operating results.

 

Taxes

 

For the twelve months ended December 31, 2004, we recorded an income tax benefit of $193,000.  The benefit relates to a net foreign tax benefit related to the operations of Active Hotels in the U.K., partially offset by federal alternative minimum taxes related to income earned in the United States.  See Note 18 to our Consolidated Financial Statements.

 

Liquidity and Capital Resources

 

As of December 31, 2005, we had $175.4 million in cash, cash equivalents, short-term investments and restricted cash. Approximately $22.3 million is restricted cash on deposit collateralizing letters of credit issued in favor of certain suppliers and landlords. Also included in restricted cash are amounts held by our credit card processor. We generally invest excess cash to make such funds readily available for operating purposes.  Cash equivalents and short-term investments are primarily comprised of highly liquid, high quality, investment grade debt instruments.

 

All of our merchant transactions are structured such that we collect cash up front from our customers and then we pay most of our suppliers at a subsequent date.  We therefore tend to experience significant swings in supplier payables depending on the absolute level of our cost of revenue during the last few weeks of every quarter.  This can cause volatility in working capital levels and impact cash balances more or less than our operating income would indicate.

 

Net cash provided by operating activities for the year ended December 31, 2005 was $62.6 million, resulting from net income of $192.7 million, less non-cash items of $124.2 million, and $5.9 million of changes in working capital.  The changes in working capital for the year ended December 31, 2005, were primarily related to an $8.3 million increase in accounts receivable offset by a $1.7 million increase in accounts payable, accrued expenses and other liabilities.  The increase in accounts receivable was primarily due to an increase in revenues and timing of collections.  Non-cash items were primarily associated with the deferred income tax benefit, depreciation and amortization of intangible assets, primarily those acquired in our acquisitions of Travelweb, Active Hotels and Bookings.  The deferred income tax benefit resulted primarily from the $171 million non-cash reversal of a portion of our deferred tax valuation allowance.  Net cash provided by operating activities for the year ended December 31, 2004,

 

66



 

was $42.0 million, resulting from net income of $31.5 million, non-cash items not affecting December 31, 2004 cash flows of $17.7 million, partially offset by $7.2 million of changes in working capital.  The changes in working capital for the year ended December 31, 2004 were primarily related to a $2.2 million increase in accounts receivable and a $4.4 million decrease in accounts payable and accrued expenses.  The increase in accounts receivable was primarily due to an increase in revenues attributable to increased hotel, vacation package and rental car transactions. The decrease in accounts payable was related to seasonal decreases in deferred merchant bookings and accounts payable balances.  Non-cash items were primarily associated with the depreciation and amortization of property and equipment and intangible assets, primarily those acquired in our acquisitions of Travelweb and Active Hotels.

 

Net cash used in investing activities was approximately $94.5 million for the year ended December 31, 2005, and approximately $143.4 million for the year ended December 31, 2004.  During the year ended December 31, 2005, we invested $135.2 million, net of cash acquired, in acquisitions, the substantial majority of which related to Bookings.  During the year ended December 31, 2004, we invested $164.7 million, net of cash acquired, the substantial majority of which related to the acquisition of Active Hotels.  Net redemptions of short-term investments of $50.5 million and $28.2 million in 2005 and 2004, respectively, partially offset the use of funds for financing activities.  In both years, net cash used in investing activities was also affected by purchases of property and equipment.  During the year ended December 31, 2005, this amount was higher than previous periods due to increased spending on capitalized development activities, especially those related to the launch of our retail hotel service, purchases of computer hardware and the inclusion of capital spending by our newly acquired subsidiaries.

 

Net cash provided by financing activities was approximately $13.2 and $107.2 million for the years ended December 31, 2005 and 2004, respectively.  The cash provided by financing activities during the year ended December 31, 2005, was primarily the proceeds from the sale of our minority interest in subsidiary of $18.7 million and the exercise of employee stock options of $6.7 million, partially offset by $12.2 million used to repurchase warrants held by Marriott International, Inc.  A majority of the proceeds for the year ended December 31, 2004 was provided by the issuance of $100 million of convertible senior notes and proceeds from the exercise of employee stock options of $6.8 million.

 

The following table represents the Company’s material contractual obligations and commitments as of December 31, 2005 (see Note 19 to the Consolidated Financial Statements):

 

 

 

 

 

Payments due by Period (in thousands)

 

 

 

 

 

Total

 

Less than
One Year

 

Two to
Three
Years

 

Four to
Five
Years

 

After
Five
Years

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating lease obligations

 

$

19,214

 

$

3,521

 

$

6,791

 

$

6,727

 

$

2,175

 

 

 

 

 

 

 

 

 

 

 

 

 

Convertible debt(1)

 

237,045

 

3,500

 

131,295

 

102,250

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Series B mandatorily redeemable preferred stock (2)

 

13,470

 

 

13,470

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Minority interest(3)

 

23,659

 

7,886

 

15,773

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

293,388

 

$

14,907

 

$

167,329

 

$

108,977

 

$

2,175

 

 


(1)          Assumes redemption of $125 million aggregate principal amount of 1% Senior Convertible Notes in August 2008 and $100 million aggregate principal amount of 2.25% Senior Convertible Notes in January 2010.  Assumes no conversion of the Notes into common stock.  The holders of the 1% and 2.25% notes may require us to repurchase the notes on August 1, 2008, and January 15, 2010, respectively.  Also includes interest payable on the Notes.

(2)          Assumes no additional exercise of warrants and/or redemption of Redeemable Preferred stock during February 2007.

 

67



 

(3)          Assumes holders of minority interests put their shares to us at the earliest possible date at the current carrying value (see Note 19 for terms of put provisions).

 

Priceline.com leases office space in buildings in Norwalk, Connecticut; Cambridge England (Active Hotels); and Amsterdam, Netherlands (Bookings).  These leases are accounted for as operating leases.  The operating lease obligations represent the minimum payments for our operating leases. See Note 19 to our Consolidated Financial Statements.

 

We used a portion of the net proceeds from the issuance of the 1% Notes and the 2.25% Notes in the acquisitions of Travelweb and Active Hotels in 2004, and in the acquisition of Bookings in 2005.  The remaining proceeds are available for general corporate purposes, strategic uses and working capital requirements.

 

Excluded from the table above are other long-term liabilities and letters of credit of approximately $10.7 million that were issued in favor of certain suppliers and landlords. The letters of credit expire between March 2006 and March 2007 and are generally subject to automatic renewal upon expiration of the letter of credit.  Also excluded are employment agreements with certain members of senior management that provide for cash severance payments of approximately $10.3 million (which does not include the estimated value of such benefits as continuation of medical or dental benefits or the impact of excise tax gross-up).

 

Our Series B Preferred Stock has a liquidation preference of $1,000 per share plus an amount equal to any dividends accrued or accumulated but not paid, and is subject to mandatory redemption on February 6, 2007.  In the event that we consummate certain business combination transactions, our Series B Preferred Stock may be redeemed at our option or at the option of the holder at the liquidation preference per outstanding share, plus accrued but unpaid dividends and dividends that would have accrued through February 6, 2007.  There were 13,470 shares of our Series B Preferred Stock outstanding at December 31, 2005.  See Note 15 to our Consolidated Financial Statements for more information regarding the rights and preferences of our Series B Preferred Stock.

 

We believe that our existing cash balances and liquid resources will be sufficient to fund our operating activities, capital expenditures and other obligations through at least the next twelve months. There are no assurances that we will generate sufficient cash flow from operations in the future or that future borrowings or equity contributions will be available in amounts sufficient to make anticipated capital expenditures, repay and debt or preferred stock or finance our business strategies.

 

New Accounting Pronouncements

 

As more fully discussed in Note 2 to our Consolidated Financial Statements, we were required to adopt SFAS 123(R) as of January 1, 2006.  SFAS 123(R) will have a significant impact on our Consolidated Statement of Operations as we will be required to expense the fair value of our stock option grants rather than disclose the pro forma impact on our consolidated operations within our footnotes.  Upon adoption of SFAS 123(R), the impact of unvested stock options outstanding as of December 31, 2005 is estimated to increase personnel expense by approximately $6.0 million in 2006, $2.5 million in 2007 and $0.5 million in 2008.

 

Item 7A.  Quantitative and Qualitative Disclosure About Market Risk

 

We manage our exposure to interest rate risk and foreign currency risk through internally established policies and procedures and, when deemed appropriate, through the use of derivative financial instruments. We use an interest rate swap agreement to manage interest risk and forward contracts to manage foreign currency risk.

 

The objective of our policies is to mitigate potential income statement, cash flow and fair value exposures resulting from possible future adverse fluctuations in rates. We evaluate our exposure to market risk by assessing the anticipated near-term and long-term fluctuations in interest rates and foreign exchange rates. This evaluation includes the review of leading market indicators, discussions with financial analysts and investment bankers regarding current and future economic conditions and the review of market projections as to expected future rates. We utilize this information to determine our own investment strategies as well as to determine if the use of derivative financial instruments is appropriate to

 

68



 

mitigate any potential future market exposure that we may face. Our policy does not allow speculation in derivative instruments for profit or execution of derivative instrument contracts for which there are no underlying exposures. We do not use financial instruments for trading purposes and are not a party to any leveraged derivatives.

 

We did not experience any material changes in interest rate exposures during the year ended December 31, 2005.  Based upon economic conditions and leading market indicators at December 31, 2005, we do not foresee a significant adverse change in interest rates in the near future.

 

As of December 31, 2005, the carrying value of our debt is approximately $223.6 million.  We estimate that the fair market value of such debt was approximately $197 million as of December 31, 2005.

 

As of December 31, 2005, we held an interest rate swap agreement on $45 million notional value of our fixed rate debt.  The fair value cost to terminate this swap as of December 31, 2005 was approximately $1.5 million.  A 10% adverse fluctuation in the 3-month LIBOR rate as of December 31, 2005, would increase the cost to terminate the interest rate swap by approximately $460,000.  Any increase or decrease in the fair value of the Company’s interest rate sensitive derivative instruments would be substantially offset by a corresponding decrease or increase in the fair value of the hedged underlying asset, liability, or cash flow.

 

As a result of our acquisitions of our European operations, we are conducting a significant and growing portion of our business outside the United States but report our results in U.S. dollars.  As a result, we face exposure to adverse movements in currency exchange rates.  The results of operations of our European operations are exposed to foreign exchange rate fluctuations as the financial results of our European operations are translated from local currency into U.S. dollars upon consolidation.  If the U.S. dollar weakens against the local currency, the translation of these foreign-currency-denominated balances will result in increased net assets, net revenues, operating expenses, and net income or loss.  Similarly, our net assets, net revenues, operating expenses, and net income or loss will decrease if the U.S. dollar strengthens against local currency. Additionally, foreign exchange rate fluctuations may adversely impact our results of operations as exchange rate fluctuations on transactions denominated in currencies other than the U.S. dollar result in gains and losses that are reflected in our Consolidated Statement of Operations.  Our European operations are subject to risks typical of international business, including, but not limited to, differing economic conditions, changes in political climate, differing tax structures, other regulations and restrictions, and foreign exchange rate volatility.

 

In 2005, we entered into foreign exchange forward contracts to minimize the impact of short-term foreign currency fluctuations on our consolidated operating results.  As of December 31, 2005, there were no foreign exchange forward contracts outstanding.  We may enter into additional forward contracts or other economic hedges in the future.

 

Additionally, fixed rate investments are subject to unrealized gains and losses due to interest rate volatility.  To the extent that changes in interest rates and currency exchange rates affect general economic conditions, priceline.com would also be affected by such changes.

 

Item 8.  Consolidated Financial Statements and Supplementary Data

 

The following Consolidated Financial Statements of the Company and the report of our independent registered public accounting firm are filed as part of this Annual Report on Form 10-K (See Item 15).

 

Consolidated Balance Sheets as of December 31, 2005 and December 31, 2004; Consolidated Statements of Operations, Changes in Stockholders’ Equity and Cash Flows for the years ended December 31, 2005, December 31, 2004 and December 31, 2003; Notes to Consolidated Financial Statements and Report of Independent Registered Public Accounting Firm.

 

69



 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

 

None.

 

Item 9A. Controls and Procedures

 

Disclosure Controls and Procedures. Under the supervision and with the participation of our management, including our principal executive officer and our principal financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Exchange Act Rule 13a-15(e). Based on this evaluation, our principal executive officer and our principal financial officer concluded that our disclosure controls and procedures were effective as of the end of the period covered by this annual report.

 

Management’s Report on Internal Control Over Financial Reporting.  Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f). Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

 

Based on our evaluation, our management concluded that our internal controls over financial reporting were effective as of December 31, 2005.  We excluded from our assessment the internal controls over financial reporting at Bookings B.V., which was acquired on July 14, 2005 and whose financial statements reflect total assets and revenues constituting approximately 3% and 3%, respectively, of the related Consolidated Financial Statement amounts as of and for the year ended December 31, 2005.

 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

 

Our management’s assessment of the effectiveness of our internal control over financial reporting as of December 31, 2005 has been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report which is included herein.

 

Changes in Internal Controls.  No change in our internal control over financial reporting (as such term is defined in Exchange Act Rule 13a-15(f)) occurred during the fiscal quarter ended December 31, 2005 that materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

 

In July 2005, we acquired Bookings, and as a result of this acquisition, we have undertaken a review of Bookings’ internal controls and intend to make changes, if necessary, that we believe to be appropriate to those internal controls as we integrate the business with ours.  As we further integrate Bookings’ business, we will continue to review their internal controls and may take further steps to ensure that their internal controls are effective and integrated appropriately.

 

Item 9B. Other Information

 

None.

 

70



 

PART III

 

Item 10. Directors and Executive Officers of the Registrant

 

Information regarding the Company’s directors and executive officers, compliance with Section 16(a) of the Securities Exchange Act of 1934, as amended, and compliance with the Company’s code of ethics, required by Part III, Item 10, will be included in our Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of our fiscal year ended December 31, 2005.

 

Item 11. Executive Compensation

 

Information required by Part III, Item 11, will be included in our Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of our fiscal year ended December 31, 2005.

 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 

Information required by Part III, Item 12, will be included in our Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of our fiscal year ended December 31, 2005.

 

Item 13. Certain Relationships and Related Transactions

 

Information regarding certain of our relationships and related transactions will be included in our Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of our fiscal year ended December 31, 2005.

 

Item 14. Principal Accounting Fees and Services

 

Information required by Part III, Item 14, will be included in or Proxy Statement relating to our 2006 annual meeting of stockholders to be filed with the SEC within 120 days after the end of our fiscal year ended December 31, 2005.

 

71



 

PART IV

 

Item 15. Exhibits, Financial Statement Schedules.

 

(a)                                  List of Documents Filed as a Part of this Annual Report on Form 10-K:

 

The following Consolidated Financial Statements of the Company and the report of our independent registered public accounting firm are filed as part of this Annual Report on Form 10-K.

 

Consolidated Balance Sheets as of December 31, 2005 and December 31, 2004; and the related Consolidated Statements of Operations, Changes in Stockholders’ Equity and Cash Flows for the years ended December 31, 2005, December 31, 2004, and December 31, 2003; Notes to Consolidated Financial Statements; and Report of Independent Registered Public Accounting Firm.

 

(b)                                 Exhibits

 

The exhibits listed below are filed as a part of this Annual Report on Form 10-K.

 

Exhibit
Number

 

Description

 

 

 

 

 

2.1(x)

 

Share Sale and Purchase Agreement, dated July 14, 2005 by and between the Registrant, ACME Limited and Blue Sky Investments B.V.

 

3.1(a)

 

Amended and Restated Certificate of Incorporation of the Registrant.

 

3.2(b)

 

Certificate of Amendment to Amended and Restated Certificate of Incorporation of the Registrant

 

3.3(a)

 

By-Laws of the Registrant.

 

4.1

 

Reference is hereby made to Exhibits 3.1, 3.2 and 3.3.

 

4.2(a)

 

Specimen Certificate for Registrant’s Common Stock.

 

4.3(a)

 

Amended and Restated Registration Rights Agreement, dated as of December 8, 1998, among the Registrant and certain stockholders of the Registrant.

 

4.4(b)

 

Registration Rights Agreement, dated as of August 1, 2003, among the Registrant and the initial purchasers named therein.

 

4.5(b)

 

Indenture, dated as of August 1, 2003, between the Registrant and American Stock Transfer & Trust Company, as Trustee (including the form of note contained therein).

 

4.6(b)

 

Supplemental Indenture, dated as of October 22, 2003, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.7(d)

 

Second Supplemental Indenture, dated as of December 13, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.8(c)

 

Registration Rights Agreement, dated as of June 28, 2004, among priceline.com Incorporated and the initial purchasers named therein.

 

4.9(c)

 

Indenture, dated as of June 28, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee (including the form of note contained therein).

 

4.10(d)

 

First Supplemental Indenture, dated as of December 13, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.11(b)

 

Certificate of Designation, Preferences and Rights of Series A Convertible Redeemable PIK Preferred Stock of the Registrant.

 

4.12(b)

 

Certificate of Designation, Preferences and Rights of Series B Redeemable Preferred Stock of the Registrant.

 

10.1(a)+

 

1997 Omnibus Plan of the Registrant.

 

10.2(e)+

 

1999 Omnibus Plan of the Registrant, as amended.

 

10.3(f)+

 

Priceline.com 2000 Employee Stock Option Plan.

 

10.4(e)+

 

Form of Stock Option Grant Agreement.

 

10.5(e)+

 

Form of Restricted Stock Agreement for restricted stock grants to Board of Directors.

 

10.6(g)+

 

Form of Base Restricted Stock Agreement (U.S.).

 

10.7(g)+

 

Form of Base Restricted Stock Agreement (U.K.).

 

10.8(g)+

 

Form of Restricted Stock Agreement with covenants (U.S.).

 

10.9(g)+

 

Employment Agreement, dated February 7, 2005, by and between Jeffery H. Boyd and the Registrant.

 

72



 

 

10.10(g)+

 

Restricted Stock Agreement, dated February 1, 2005, between Jeffery H. Boyd and the Registrant.

 

10.12(f)+

 

Employment Agreement, dated November 20, 2000, between the Registrant and Robert Mylod.

 

10.13(j)+

 

Amendment to Employment Agreement, dated June 15, 2001, by and between the Registrant and Robert Mylod.

 

10.14(h)+

 

Stock Option and Restricted Stock Agreement, dated November 20, 2000, by and between the Registrant and Robert Mylod.

 

10.15(g)+

 

Restricted Stock Agreement, dated February 1, 2005, between Robert J. Mylod, Jr. and the Registrant.

 

10.16(h)+

 

Employment Agreement, dated December 20, 2000, by and between the Registrant and Ronald Rose.

 

10.17(k)+

 

Employment Agreement, dated February 8, 2006, by and between the Registrant and Peter J. Millones.

 

10.18(i)+

 

Employment Letter Agreement, dated January 2, 2002, by and between the Registrant and Brett Keller.

 

10.19(g)+

 

Employment Agreement, dated February 7, 2005, by and between the Registrant and Chris Soder.

 

10.20(a)*

 

General Agreement, dated August 31, 1998, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.21(a)*

 

Airline Participation Agreement, dated August 31, 1998, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.22(a)*

 

Amendment to the Airline Participation Agreement and the General Agreement, dated December 31, 1998, between and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.23(l)

 

Letter Agreement, dated July 16, 1999, between the Registrant and Delta Air Lines, Inc.

 

10.24(m)

 

Master Agreement, dated November 17, 1999, between the Registrant and Delta Air Lines, Inc.

 

10.25(m)

 

Amendment to the Airline Participation Agreement and the General Agreement, dated November 17, 1999, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.26(n)

 

Stockholder Agreement, dated February 6, 2001, between the Registrant and Delta Air Lines, Inc.

 

10.27(n)

 

Warrant Agreement, dated February 6, 2001, by and between the Registrant and Delta Air Lines, Inc.

 

10.28(o)*

 

Formation and Funding Agreement, dated as of March 17, 2000, by and between the Registrant and Alliance Partners, L.P.

 

10.29(p)

 

Stock Purchase Agreement, dated as of February 15, 2001, among the Registrant, Prime Pro Group Limited and Forthcoming Era Limited.

 

10.30(p)

 

Registration Rights Agreement, dated as of February 15, 2001, among the Registrant, Prime Pro Group Limited and Forthcoming Era Limited.

 

10.31(q)

 

Stockholders’ Agreement by and among the Registrant, Prime Pro Group Limited, Forthcoming Era Limited, Potton Resources Limited and Ultimate Pioneer Limited, dated as of June 5, 2001.

 

10.32(i)

 

Subscriber Entity Agreement, dated October 1, 2001, by and between Worldspan, L.P. and the Registrant.

 

10.33(i)

 

Amendment to the Worldspan, L.P. Subscriber Agreement, dated October 1, 2001, by and between Worldspan, L.P. and the Registrant.

 

10.34(r)*

 

Second Amendment to the Worldspan Subscriber Entity Agreement, dated April 1, 2003, by and between the Registrant and Worldspan, L.P.

 

10.35(s)

 

Warrant Agreement, dated March 17, 2003, by and between the Registrant and Marriott International, Inc.

 

10.36(t)

 

Restructuring Agreement, dated as of October 3, 2003, between Hutchison-Priceline Limited, Trio Happiness Limited and PCLN Asia, Inc.

 

10.37(t)

 

Amended and Restated Securityholders’ Agreement, dated as of October 3, 2003, among Hutchison-Priceline Limited, PCLN Asia, Inc. and Trio Happiness Limited.

 

10.38(t)

 

Master Agreement, dated as of November 20, 2003, between Credit Suisse First Boston International and the Registrant.

 

10.39(t)

 

Schedule to the Master Agreement, dated as of November 20, 2003 between Credit Suisse First Boston International and the Registrant.

 

10.40(t)

 

Letter Agreement, dated November 26, 2003, between Credit Suisse First Boston International and pricleine.com Incorporated.

 

10.41(t)

 

Securities Purchase Agreement dated as of May 3, 2004, between Lowestfare.com Incorporated, Hilton Electronic Distribution Systems, LLC, HT-HDS, Inc., MI Distribution, LLC, Starwood Resventure LLC, Pegasus Business Intelligence, LP and Travelweb LLC.

 

73



 

 

10.42(v)

 

Sale and Purchase Agreement dated September 21, 2004 by and among Priceline.com Holdco U.K. Limited and the security holders of Active Hotels Limited listed therein.

 

10.43(s)

 

Form of priceline.com Incorporated 1999 Omnibus Plan Restricted Stock Agreement for Non-Employee Directors.

 

10.44(y)+

 

Stock Option Grant Agreement with Ralph M. Bahna.

 

10.45(y)+

 

Indemnification Agreement, dated June 2, 2005, by and between the Registrant and Marshall Loeb.

 

10.46(z)+

 

Employment Agreement, dated September 21, 2004, by and between Andrew J. Phillipps and Active Hotels Limited.

 

10.47(z)+

 

Subscription Letter for Purchased Ordinary Shares of Active Hotels Limited, dated September 21, 2005, with Andrew J. Phillipps.

 

10.48(z)+

 

Subscription Letter for Granted Ordinary Shares of Active Hotels Limited, dated September 21, 2004, with Andrew J. Phillipps.

 

10.49(z)+

 

Terms and Conditions of Participation in the priceline.com International Limited Management Incentive Plan, dated July 14, 2005, by and between Andrew J. Phillipps and priceline.com International Limited.

 

10.50(aa)

 

Articles of Association of priceline.com Incorporated Limited, as amended.

 

10.51(bb)+

 

Letter agreement, dated October 19, 2005 by and between the Registrant and Daniel J. Finnegan.

 

10.52(bb)+

 

Restricted Stock Grant Agreement, dated October 19, 2005, reflecting grant of restricted stock to Daniel J. Finnegan.

 

10.53(bb)+

 

Part-Time Employment and Transition Agreement, dated October 20, 2005, by and between the Registrant and Thomas P. D’Angelo.

 

10.54(cc)+

 

Employment Agreement, dated July 14, 2005 between Bookings Europe B.V. and Stef Norden.

 

10.55(cc)+

 

Form of Registrant’s 1999 Omnibus Plan Award Agreement – Restricted Stock Units for Employees in the Netherlands.

 

10.56(dd)

 

Warrant Repurchase Agreement, dated December 5, 2005, by and between the Registrant and Marriott International, Inc.

 

 

 

 

 

12.1

 

Calculation of ratio of earnings to fixed charges.

 

14(t)

 

Priceline.com Incorporated Code of Business Conduct and Ethics.

 

21

 

List of Subsidiaries.

 

23.1

 

Consent of Deloitte & Touche LLP.

 

24.1

 

Power of Attorney (included in the Signature Page).

 

31.1

 

Certificate of Jeffery H. Boyd, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

31.2

 

Certificate of Robert J. Mylod, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

32.1(w)

 

Certification of Jeffery H. Boyd, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code).

 

32.2(w)

 

Certification of Robert J. Mylod, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code).

 


 

(a)

Previously filed as an exhibit to the Form S-1 (Registration No. 333-69657) filed in connection with priceline.com’s initial public offering.

 

(b)

Previously filed as an exhibit to the Form S-3 (Registration Statement No. 333-190029) filed in connection with priceline.com’s registration of 1.00% Convertible Senior Notes due 2010 and Shares of Common Stock Issuable Upon Conversion of the Notes.

 

(c)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended September 30, 2003.

 

(d)

Previously filed as an exhibit to the Form 8-K filed on December 13, 2004.

 

(e)

Previously filed as an exhibit to the Form S-8 (Registration No. 333-122414) filed on January 31, 2005.

 

(f)

Previously filed as an exhibit to the Form S-8 (Registration No. 333-55578) filed on February 14, 2001.

 

(g)

Previously filed as an exhibit to the Form 8-K filed on February 7, 2005.

 

(h)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 2000.

 

(i)

Previously filed as an exhibit to the Form 10-K/A for the year ended December 31, 2001.

 

(j)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended June 30, 2001.

 

(k)

Previously filed as an exhibit to the Form 8-K filed on February 8, 2006.

 

(l)

Previously filed as an exhibit to the Form S-1 (Registration No. 333-83513) filed in connection with priceline.com’s secondary public offering.

 

(m)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 1999.

 

(n)

Previously filed as an exhibit to the Form 8-K filed on February 8, 2001.

 

(o)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended March 31, 2000.

 

(p)

Previously filed as an exhibit to the Form 8-K filed on February 20, 2001.

 

(q)

Previously filed as an exhibit to the Form 8-K filed on June 6, 2001.

 

(r)

Previously filed as an exhibit to the Form 10-Q/A for the quarterly period ended June 30, 2003.

 

(s)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended March 31, 2003.

 

(t)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 2003.

 

(u)

Previously filed as an exhibit to the Form 8-K filed on July 7, 2004.

 

(v)

Previously filed as an exhibit to the Form 8-K filed on September 23, 2004.

 

(w)

This document is being furnished in accordance with SEC Release Nos. 33-8212 and 34-47551.

 

74



 

 

(x)

Previously filed as an exhibit to the Form 8-K filed on July 20, 2005.

 

(y)

Previously filed as an exhibit to the Form 8-K filed on June 3, 2005.

 

(z)

Previously filed as an exhibit to the Form 8-K filed on July 25, 2005.

 

(aa)

Previously filed as an exhibit to the Form 8-K filed on September 29, 2005.

 

(bb)

Previously filed as an exhibit to the Form 8-K filed on October 21, 2005.

 

(cc)

Previously filed as an exhibit to the Form 8-K filed on November 8, 2005.

 

(dd)

Previously filed as an exhibit to the Form 8-K filed on December 6, 2005.

 

 

 

 

*

Certain portions of this document have been omitted pursuant to a confidential treatment request.

 

+

Indicates a management contract or compensatory plan or arrangement.

 

75



 

Signatures

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

PRICELINE.COM INCORPORATED

 

 

 

 

 

By:

 

/s/ Jeffery H. Boyd

 

 

 

 

Name:

Jeffery H. Boyd

 

 

 

Title:

Chief Executive Officer

 

 

 

Date:

March 7, 2006

 

Power of Attorney

 

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Jeffery H. Boyd, Robert J. Mylod Jr. and Peter J. Millones, and each of them severally, his or her true and lawful attorney-in-fact with power of substitution and resubstitution to sign in his or her name, place and stead, in any and all capacities, to do any and all things and execute any and all instruments that such attorney may deem necessary or advisable under the Securities and Exchange Act of 1934 and any rules, regulations and requirements of the U.S. Securities and Exchange Commission in connection with this Annual Report on Form 10-K and any and all amendments hereto, as fully and for all intents and purposes as he or she might do or could do in person, and hereby ratifies and confirms all said attorneys-in-fact and agents, each acting alone, and his or her substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

 

Signature

 

Title

 

Date

 

 

 

 

 

 

 

 

 

 

/s/ Ralph M. Bahna

 

Chairman

 

March 7, 2006

Ralph M. Bahna

 

and Director

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Jeffery H. Boyd

 

President, Chief Executive Officer and

 

March 7, 2006

Jeffery H. Boyd

 

Director (Principal Executive Officer)

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Daniel J. Finnegan

 

Chief Accounting Officer and Controller

 

March 7, 2006

Daniel J. Finnegan

 

(Principal Accounting Officer)

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Robert J. Mylod Jr.

 

Chief Financial Officer

 

March 7, 2006

Robert J. Mylod Jr.

 

(Principal Financial Officer)

 

 

 

76



 

Signature

 

Title

 

Date

 

 

 

 

 

 

 

 

 

 

/s/ Howard W. Barker, Jr.

 

Director

 

March 7, 2006

Howard W. Barker, Jr.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Jeffrey E. Epstein

 

Director

 

March 7, 2006

Jeffrey E. Epstein

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ James M. Guyette

 

Director

 

March 7, 2006

James M. Guyette

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Dominic Lai

 

Director

 

March 7, 2006

Dominic Lai

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Nancy B. Peretsman

 

Director

 

March 7, 2006

Nancy B. Peretsman

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Craig W. Rydin

 

Director

 

March 7, 2006

Craig W. Rydin

 

 

 

 

 

 

 

 

 

 

 

 

 

 

/s/ Ian F. Wade

 

Director

 

March 7, 2006

Ian F. Wade

 

 

 

 

 

77



 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 

Report of Independent Registered Public Accounting Firm

 

79

 

 

 

Consolidated Balance Sheets as of December 31, 2005 and December 31, 2004

 

81

 

 

 

Consolidated Statements of Operations for the years ended December 31, 2005, December 31, 2004 and December 31, 2003

 

82

 

 

 

Consolidated Statements of Changes in Stockholders’ Equity for the years ended December 31, 2005, December 31, 2004 and December 31, 2003

 

83

 

 

 

Consolidated Statements of Cash Flows for the years ended December 31, 2005, December 31, 2004 and December 31, 2003

 

84

 

 

 

Notes to Consolidated Financial Statements

 

85

 

78



 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 

The Board of Directors and Stockholders of

priceline.com, Incorporated

Norwalk, CT

 

We have audited the accompanying Consolidated Balance Sheets of priceline.com, Incorporated and subsidiaries (the “Company”) as of December 31, 2005 and 2004, and the related Consolidated Statements of Operations, changes in stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2005.  We also have audited management’s assessment, included in Management’s Report on Internal Control Over Financial Reporting set forth in Item 9A, that the Company maintained effective internal control over financial reporting as of December 31, 2005, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. As described in Management’s Report on Internal Control Over Financial Reporting, management excluded from their assessment the internal control over financial reporting at Bookings B.V. which was acquired on July 14, 2005 and whose financial statements reflect total assets and revenues constituting approximately 3% and 3%, respectively, of the related Consolidated Financial Statement amounts as of and for the year ended December 31, 2005.  Accordingly, our audit did not include the internal control over financial reporting at Bookings B.V.  The Company’s management is responsible for these financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting.  Our responsibility is to express an opinion on these financial statements, an opinion on management’s assessment, and an opinion on the effectiveness of the Company’s internal control over financial reporting based on our audits.

 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects.  Our audit of financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.  Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, evaluating management’s assessment, testing and evaluating the design and operating effectiveness of internal control, and performing such other procedures as we considered necessary in the circumstances.  We believe that our audits provide a reasonable basis for our opinions.

 

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

 

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error

 

79



 

or fraud may not be prevented or detected on a timely basis.  Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

 

In our opinion, the Consolidated Financial Statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2005 and 2004, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2005, in conformity with accounting principles generally accepted in the United States of America.  Also in our opinion, management’s assessment that the Company maintained effective internal control over financial reporting as of December 31, 2005, is fairly stated, in all material respects, based on the criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Furthermore, in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2005, based on the criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

 

 

/s/ Deloitte & Touche LLP

 

 

Stamford, Connecticut

March 1, 2006

 

80



 

priceline.com Incorporated

CONSOLIDATED BALANCE SHEETS

(In thousands, except share data)

 

 

 

December 31,

 

 

 

2005

 

2004

 

ASSETS

 

 

 

 

 

Current assets:

 

 

 

 

 

Cash and cash equivalents

 

$

80,341

 

$

101,270

 

Restricted cash

 

22,308

 

23,572

 

Short-term investments

 

72,745

 

122,812

 

Accounts receivable, net of allowance for doubtful accounts of $1,377 and $1,390, respectively

 

30,043

 

18,314

 

Prepaid expenses and other current assets

 

18,245

 

6,578

 

Total current assets

 

223,682

 

272,546

 

 

 

 

 

 

 

Property and equipment, net

 

18,271

 

15,827

 

Intangible assets, net

 

149,675

 

98,908

 

Goodwill

 

198,417

 

138,859

 

Deferred taxes

 

146,553

 

 

Other assets

 

17,430

 

15,942

 

Total assets

 

$

754,028

 

$

542,082

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY

 

 

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

Accounts payable

 

$

37,851

 

$

40,612

 

Accrued expenses

 

19,872

 

23,649

 

Deferred merchant bookings

 

3,619

 

5,641

 

Other current liabilities

 

9,673

 

4,475

 

Total current liabilities

 

71,015

 

74,377

 

Deferred taxes

 

42,375

 

25,668

 

Other long-term liabilities

 

10,889

 

692

 

Minority interest

 

23,659

 

4,314

 

Long-term debt

 

223,549

 

224,418

 

Total liabilities

 

371,487

 

329,469

 

Commitments and Contingencies (see Note 19)

 

 

 

 

 

Series B mandatorily redeemable preferred stock, $0.01 par value; 80,000 authorized shares; $1,000 liquidation value per share; 80,000 shares issued, 13,470 and 13,470 shares outstanding, respectively

 

13,470

 

13,470

 

Stockholders’ equity:

 

 

 

 

 

Common stock, $0.008 par value, authorized 1,000,000,000 shares, 42,195,004 and 41,356,576 shares issued, respectively

 

323

 

317

 

Treasury stock, 2,496,326 shares

 

(350,628

)

(350,628

)

Additional paid-in capital

 

2,069,165

 

2,064,224

 

Deferred compensation

 

(6,810

)

(1,264

)

Accumulated deficit

 

(1,334,572

)

(1,525,447

)

Accumulated other comprehensive income (loss)

 

(8,407

)

11,941

 

Total stockholders’ equity

 

369,071

 

199,143

 

Total liabilities and stockholders’ equity

 

$

754,028

 

$

542,082

 

 

See Notes to Consolidated Financial Statements

 

81



 

priceline.com Incorporated

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share data)

 

 

 

Year Ended December 31,

 

 

 

2005

 

2004

 

2003

 

Merchant revenues

 

$

859,404

 

$

872,994

 

$

852,454

 

Agency revenues

 

99,051

 

38,601

 

7,554

 

Other revenues

 

4,205

 

2,777

 

3,653

 

Total revenues

 

962,660

 

914,372

 

863,661

 

Cost of merchant revenues

 

694,190

 

714,822

 

717,716

 

Cost of agency revenues

 

607

 

1,395

 

 

Cost of other revenues

 

 

 

 

Total costs of revenues

 

694,797

 

716,217

 

717,716

 

Gross profit

 

267,863

 

198,155

 

145,945

 

Operating expenses:

 

 

 

 

 

 

 

Advertising – Offline

 

30,957

 

33,476

 

25,125

 

Advertising – Online

 

58,535

 

27,480

 

17,123

 

Sales and marketing, including warrant costs of $6,638 during 2003

 

34,295

 

32,091

 

33,441

 

Personnel, including stock based compensation of $4,169, $638 and $282, respectively

 

49,659

 

35,574

 

29,962

 

General and administrative, including option payroll taxes of $111, $357, and $256, respectively

 

20,881

 

16,452

 

12,031

 

Information technology

 

10,622

 

9,171

 

8,898

 

Depreciation and amortization

 

25,366

 

13,501

 

11,533

 

Restructuring charge/(reversal)

 

1,664

 

(12

)

(186

)

Total operating expenses

 

231,979

 

167,733

 

137,927

 

Operating income

 

35,884

 

30,422

 

8,018

 

Other income (expense):

 

 

 

 

 

 

 

Interest income

 

5,550

 

5,112

 

2,474

 

Interest expense

 

(5,075

)

(3,722

)

(907

)

Other

 

(656

)

15

 

 

Total other income (expense)

 

(181

)

1,405

 

1,567

 

Earnings before income taxes and equity in income of investees and minority interests

 

35,703

 

31,827

 

9,585

 

Income tax benefit (see Note 18)

 

156,277

 

193

 

 

Equity in income (loss) of investees and minority interests

 

749

 

(511

)

2,331

 

Net income

 

192,729

 

31,509

 

11,916

 

Preferred stock dividend

 

(1,854

)

(1,512

)

(1,491

)

Net income applicable to common stockholders

 

$

190,875

 

$

29,997

 

$

10,425

 

Net income applicable to common stockholders per basic common share

 

$

4.87

 

$

0.78

 

$

0.28

 

Weighted average number of basic common shares outstanding

 

39,161

 

38,304

 

37,804

 

Net income applicable to common stockholders per diluted common share

 

$

4.21

 

$

0.76

 

$

0.27

 

Weighted average number of diluted common shares outstanding

 

46,436

 

42,327

 

39,009

 

 

See Notes to Consolidated Financial Statements

 

82



 

priceline.com Incorporated

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY

FOR THE YEARS ENDED DECEMBER 31, 2005, 2004 and 2003

(In thousands)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accumulated

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Additional

 

 

 

Other

 

 

 

 

 

 

 

 

 

 

 

Common Stock

 

Paid-in

 

Accumulated

 

Comprehensive

 

Treasury Stock

 

Deferred

 

 

 

 

 

Shares

 

Amount

 

Capital

 

Deficit

 

Income (Loss)

 

Shares

 

Amount

 

Compensation

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, January 1, 2003

 

39,258

 

$

1,884

 

$

2,033,944

 

$

(1,565,869

)

$

101

 

(1,806

)

$

(338,410

)

$

 

$

131,650

 

Net income applicable to common stockholders

 

 

 

 

10,425

 

 

 

 

 

10,425

 

Unrealized gain on marketable securities

 

 

 

 

 

253

 

 

 

 

253

 

Currency translation adjustment

 

 

 

 

 

320

 

 

 

 

320

 

Comprehensive income

 

 

 

 

 

 

 

 

 

10,998

 

Reclassification of common stock par value due to reverse stock split

 

 

(1,585

)

1,585

 

 

 

 

 

 

 

Repurchase of common stock

 

 

 

 

 

 

(690

)

(12,218

)

 

(12,218

)

Issuance of warrants to purchase common stock

 

 

 

6,638

 

 

 

 

 

 

6,638

 

Issuance of restricted stock under deferred compensation plans

 

83

 

1

 

1,689

 

 

 

 

 

(1,690

)

 

Amortization of deferred compensation

 

 

 

 

 

 

 

 

282

 

282

 

Issuance of preferred stock dividend

 

80

 

1

 

1,490

 

 

 

 

 

 

1,491

 

Exercise of stock options

 

682

 

5

 

10,261

 

 

 

 

 

 

10,266

 

Balance, December 31, 2003

 

40,103

 

306

 

2,055,607

 

(1,555,444

)

674

 

(2,496

)

(350,628

)

(1,408

)

149,107

 

Net income applicable to common stockholders

 

 

 

 

29,997

 

 

 

 

 

29,997

 

Unrealized loss on marketable securities

 

 

 

 

 

(766

)

 

 

 

(766

)

Currency translation adjustment

 

 

 

 

 

12,033

 

 

 

 

12,033

 

Comprehensive income

 

 

 

 

 

 

 

 

 

41,264

 

Issuance of restricted stock under deferred compensation plans

 

12

 

1

 

325

 

 

 

 

 

(326

)

 

Amortization of deferred compensation

 

 

 

 

 

 

 

 

470

 

470

 

Issuance of preferred stock dividend

 

80

 

1

 

1,511

 

 

 

 

 

 

1,512

 

Exercise of stock options

 

1,162

 

9

 

6,781

 

 

 

 

 

 

6,790

 

Balance, December 31, 2004

 

41,357

 

317

 

2,064,224

 

(1,525,447

)

11,941

 

(2,496

)

(350,628

)

(1,264

)

199,143

 

Net income applicable to common stockholders

 

 

 

 

190,875

 

 

 

 

 

190,875

 

Unrealized gain on marketable securities

 

 

 

 

 

412

 

 

 

 

412

 

Currency translation adjustment

 

 

 

 

 

(20,760

)

 

 

 

(20,760

)

Comprehensive income

 

 

 

 

 

 

 

 

 

170,527

 

Issuance of restricted stock under deferred compensation plans, net of forfeitures

 

288

 

2

 

8,583

 

 

 

 

 

(8,585

)

 

Amortization of deferred compensation

 

 

 

 

 

 

 

 

3,039

 

3,039

 

Issuance of preferred stock dividend

 

80

 

1

 

1,853

 

 

 

 

 

 

1,854

 

Exercise of stock options

 

470

 

3

 

6,655

 

 

 

 

 

 

6,658

 

Repurchase of warrant

 

 

 

(12,150

)

 

 

 

 

 

(12,150

)

Balance, December 31, 2005

 

42,195

 

$

323

 

$

2,069,165

 

$

(1,334,572

)

$

(8,407

)

(2,496

)

$

(350,628

)

$

(6,810

)

$

369,071

 

 

See Notes to Consolidated Financial Statements

 

83



 

priceline.com Incorporated

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

 

 

 

Year Ended December 31,

 

 

 

2005

 

2004

 

2003

 

OPERATING ACTIVITIES:

 

 

 

 

 

 

 

Net income

 

$

192,729

 

$

31,509

 

$

11,916

 

Adjustments to reconcile net income to net cash provided by operating activities:

 

 

 

 

 

 

 

Depreciation

 

8,668

 

9,123

 

11,080

 

Amortization

 

18,634

 

5,266

 

453

 

Provision for uncollectible accounts, net

 

2,331

 

2,209

 

2,103

 

Deferred income taxes

 

(160,618

)

(1,258

)

 

Compensation expense arising from restricted stock awards

 

4,169

 

638

 

282

 

Amortization of debt issuance costs

 

1,476

 

1,167

 

338

 

Equity in (income) loss of investees and minority interests

 

(749

)

511

 

(2,331

)

Restructuring charge (reversal)

 

1,664

 

(12

)

(186

)

Net (gain) loss on disposal of property and equipment

 

188

 

(6

)

 

Warrant costs

 

 

 

6,638

 

Changes in assets and liabilities:

 

 

 

 

 

 

 

Accounts receivable

 

(8,339

)

(2,243

)

751

 

Prepaid expenses and other current assets

 

808

 

(227

)

1,570

 

Accounts payable and accrued expenses

 

(3,498

)

(4,405

)

(13,786

)

Other

 

5,179

 

(254

)

1,205

 

Net cash provided by operating activities

 

62,642

 

42,018

 

20,033

 

INVESTING ACTIVITIES:

 

 

 

 

 

 

 

Purchase of short-term investments

 

(87,011

)

(244,078

)

(229,098

)

Redemption of short-term investments

 

137,490

 

272,237

 

141,769

 

Acquisitions and other equity investments, net of cash acquired

 

(135,160

)

(164,723

)

(14,544

)

Additions to property and equipment

 

(11,030

)

(6,944

)

(6,582

)

Proceeds from sales of fixed assets

 

 

7

 

 

Change in restricted cash

 

1,226

 

97

 

(4,237

)

Net cash used in investing activities

 

(94,485

)

(143,404

)

(112,692

)

FINANCING ACTIVITIES:

 

 

 

 

 

 

 

Proceeds from issuance of convertible senior notes

 

 

100,000

 

125,000

 

Debt issuance costs

 

 

(3,349

)

(4,259

)

Proceeds from exercise of stock options

 

6,658

 

6,790

 

10,308

 

Proceeds from sale of minority interest in subsidiary

 

18,708

 

3,798

 

 

Repurchase of warrant and common stock

 

(12,150

)

 

(12,218

)

Net cash provided by financing activities

 

13,216

 

107,239

 

118,831

 

Effect of exchange rate changes on cash and cash equivalents

 

(2,302

)

1,685

 

378

 

NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS

 

(20,929

)

7,538

 

26,550

 

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD

 

101,270

 

93,732

 

67,182

 

CASH AND CASH EQUIVALENTS, END OF PERIOD

 

$

80,341

 

$

101,270

 

$

93,732

 

SUPPLEMENTAL CASH FLOW INFORMATION:

 

 

 

 

 

 

 

Cash paid during the period for income taxes

 

$

2,479

 

$

230

 

$

 

Cash paid during the period for interest

 

$

3,683

 

$

2,572

 

$

114

 

 

See Notes to Consolidated Financial Statements

 

84



 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

1.                                       BUSINESS DESCRIPTION

 

Priceline.com Incorporated (“priceline.com,” or the “Company”) is a leading online travel company that offers its customers a broad range of travel services, including the opportunity to purchase airline tickets, hotel rooms, car rentals, vacation packages and cruises.  The Company’s unique Name Your Own Price® system – which allows its customers to make offers for travel services at prices they set – enables its customers to use the Internet to save money while enabling sellers, which include many of the major domestic airline, hotel and rental car companies, to generate incremental revenue.  The Company also offers its customers the ability to purchase travel services in a more traditional, price-disclosed manner.

 

2.                                       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Basis of Presentation - The Consolidated Financial Statements include the accounts of the Company, its wholly-owned subsidiary, Travelweb LLC (“Travelweb”), and its 91.5%-owned subsidiary, priceline.com International Ltd. (“priceline.com International”), which wholly owns priceline.com Europe Holdings N. V. (“priceline.com Europe Holdings”), Active Hotels Ltd. (“Active Hotels”) and Bookings B.V. (“Bookings”).  All significant intercompany accounts and transactions have been eliminated in consolidation. Investments in affiliates in which the Company does not have control, but has the ability to exercise significant influence, are accounted for by the equity method.

 

In 2003, the Company’s stockholders approved a one-for-six reverse stock split of its outstanding common stock.  The reverse stock split was effected on June 16, 2003, and, as a result, the Company’s issued and outstanding common stock was reduced from approximately 227.6 million to approximately 37.9 million shares.  The par value of the common stock was not affected by the reverse stock split and remains at $0.008 per share.  Consequently, on the Company’s Consolidated Balance Sheet, the aggregate par value of the issued common stock was reduced by reclassifying the par value amount of the eliminated shares of common stock to Additional Paid-in Capital.  All per share amounts and outstanding shares, including all common stock equivalents (stock options), have been retroactively restated in the Consolidated Financial Statements and in the Notes to the Consolidated Financial Statement for all periods presented to reflect the reverse stock split.

 

Use of Estimates – The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts reported in the financial statements and footnotes thereto.  Actual results may differ from those estimates.

 

Fair Value of Financial Instruments - The Company’s financial instruments, including cash and cash equivalents, restricted cash, accounts receivable-net, accounts payable, accrued expenses and deferred merchant bookings, are carried at cost which approximates their fair value because of the short-term nature of these financial instruments.  As of December 31, 2005, the fair value of the Company’s outstanding 1.0% Convertible Senior Notes was $107.2 million and the fair value of the Company’s outstanding 2.25% Convertible Senior Notes was $89.8 million.  The Company uses derivative financial instruments, including interest rate hedges, to manage market risks.  The Company entered into an interest rate hedge agreement in relation to $45 million of the outstanding borrowings of the 1.0% Convertible Senior Notes with a term of approximately 5 years.  See Note 13, “Convertible Debt.”

 

Cash and Cash Equivalents - The Company invests excess cash primarily in money market accounts, certificates of deposits, and short-term commercial paper. All highly liquid instruments with an original maturity of three months or less are considered cash equivalents.

 

85



 

Short-Term Investments – At December 31, 2005 and 2004, the Company had short-term investments of $72.7 million and $122.8 million, respectively.  The short-term investments primarily consist of commercial paper, corporate notes and U.S. Government Agency Securities.  In accordance with Statement of Financial Accounting Standards (“SFAS”) No. 115, “Accounting for Certain Investments in Debt and Equity Securities,” the Company has classified these short-term investments as available-for-sale.  These securities are carried at estimated fair market value with the aggregate unrealized gains and losses related to these investments, net of taxes, reflected as a part of accumulated other comprehensive income within stockholders’ equity.

 

The fair value of the investments is based on the specific quoted market price of the securities at the Consolidated Balance Sheet dates.  Investments are considered to be impaired when a decline in fair value is judged to be other than temporary.  Once a decline in fair value is determined to be other than temporary, an impairment charge is recorded and a new cost basis in the investment is established. The marketable securities are presented as current assets in the accompanying Consolidated Balance Sheets, as they are available to meet the short-term working capital needs of the Company.

 

Restricted Cash - Restricted cash collateralizes letters of credit issued in favor of certain suppliers and landlords and are generally subject to automatic renewal upon expiration. Also included in restricted cash are amounts held by the Company’s credit card processing company and the counterparty to the interest rate hedge agreement in connection with the Company’s 1% Convertible Senior Notes.

 

Property and Equipment - Property and equipment are stated at cost less accumulated depreciation and amortization. Depreciation and amortization of property and equipment is computed on a straight-line basis, over the estimated useful lives of the assets or, when applicable, the life of the lease, whichever is shorter.

 

Goodwill– The Company accounts for acquired businesses using the purchase method of accounting which requires that the assets acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. Any excess of the purchase price, including related transaction costs, over the estimated fair values of the net assets acquired is recorded as goodwill.  The Company’s Consolidated Financial Statements and results of operations reflect an acquired business starting at the date of the acquisition.

 

Goodwill is reviewed at least annually for impairment, or earlier if there is indication of impairment, in accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets.” SFAS 142 also requires the Company to compare the fair value of the acquired business to its carrying amount on an annual basis to determine if there is potential goodwill impairment. If the fair value of the acquired business is less than its carrying value, an impairment loss is recorded to the extent that the fair value of the goodwill is less than its carrying value. Fair values for acquired businesses are determined based on discounted cash flows, market multiples or appraised values.

 

Impairment of Long-Lived Assets and Intangible Assets - The Company reviews long-lived assets and intangible assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable. An asset is considered to be impaired when the sum of the undiscounted future net cash flows expected to result from the use of the asset and its eventual disposition exceeds its carrying amount. The amount of impairment loss, if any, is measured as the excess of the carrying value of the asset over the present value of estimated future cash flows using a discount rate commensurate with the risks involved.

 

Software Capitalization - Certain direct development costs associated with internal-use software are capitalized and include external direct costs of services and payroll costs for employees devoting time to the software projects principally related to software coding, designing system interfaces and installation and testing of the software. These costs are recorded as fixed assets and are amortized over a period not to

 

86



 

exceed three years beginning when the asset is substantially ready for use. Costs incurred during the preliminary project stage, as well as maintenance and training costs, are expensed as incurred.

 

Merchant Revenues and Cost of Merchant Revenues

 

Name Your Own Price® Services:  Merchant revenues and related cost of revenues are derived from transactions where priceline.com is the merchant of record and, among other things, selects suppliers and determines the price to be paid by the customer.  The Company recognizes such revenues and costs if and when it fulfills the customer’s non-refundable offer. Merchant revenues and cost of merchant revenues include the selling price and cost, respectively, of the travel services and are reported on a gross basis.  In very limited circumstances, priceline.com makes certain customer accommodations to satisfy disputes and complaints.  The Company accrues for such estimated losses and classifies the resulting expense as adjustments to merchant revenue and cost of merchant revenues or the allowance for doubtful accounts, as appropriate.  Pursuant to the terms of the Company’s hotel service, its hotel suppliers are permitted to bill the Company for the underlying cost of the service during a specified period of time.  In the event that the Company is not billed by its hotel supplier within the specified time period, the Company reduces its cost of revenues by the unbilled amounts.

 

Merchant Price-Disclosed Hotel Service:  Merchant revenues for the Company’s merchant price-disclosed hotel service are derived from transactions where its customers purchase hotel rooms from hotel suppliers at disclosed rates which are subject to contractual arrangements.  Charges are billed to customers at the time of booking and are included in Deferred Merchant Bookings until the customer completes his or her stay. Such amounts are generally refundable upon cancellation prior to stay, subject to cancellation penalties in certain cases. Merchant revenues and accounts payable to the hotel supplier are recognized at the conclusion of the customer’s stay at the hotel. The Company records the difference between the selling price and the cost of the hotel room as merchant revenue.

 

Agency Revenues and Cost of Agency Revenues

 

Agency revenues are derived from travel related transactions where the Company is not the merchant of record and where the prices of the products sold are determined by third parties. Agency revenues include travel commissions, customer processing fees and Worldspan reservation booking fees and are reported at the net amounts received, without any associated cost of revenue. Such revenues are recognized by the Company when the customer completes their travel.

 

Advertising-Offline - Advertising-offline expenses are comprised primarily of costs of television, radio and newspaper advertising, agency fees, creative talent and production cost for television and radio commercials.  The Company expenses the production costs of advertising the first time the advertising takes place.

 

Advertising-Online - Advertising-online expenses consist primarily of keyword searches, affiliate programs, banners, pop-ups, and email advertisements and are recognized as the advertisements take place.

 

Sales and Marketing - Sales and marketing expenses are comprised primarily of credit card processing fees, fees paid to third-party service providers that operate the Company’s call centers, provisions for credit card charge-backs and provisions for uncollectible commissions, all of which are expensed as incurred.

 

Personnel - Personnel expenses consist of compensation to the Company’s personnel, including salaries, bonuses, payroll taxes, employee health insurance and stock based compensation.  Included in accrued expenses were accrued compensation expenses of $5.6 million and $5.8 million at December 31, 2005 and 2004, respectively.

 

87



 

Information Technology – Information technology expenses are comprised primarily of system maintenance and software license fees, data communications and other expenses associated with operating the Company’s Internet sites and payments to outside contractors. Such costs are expensed as incurred.

 

Equity-Based Compensation – Currently, the Company accounts for stock awards and stock option grants using the intrinsic value method set forth in Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees (“APB 25”), and related interpretations.  Generally, no compensation expense is recognized for stock option grants to employees if the exercise price is at or above the fair market value of the underlying stock on the date of grant.  Compensation expense relating to other stock awards is recognized over the period during which the employee renders service to the Company necessary to earn the award.

 

The Company accounts for equity instruments issued to non-employees in accordance with the provisions of SFAS No. 123 and Emerging Issues Task Force (“EITF”) Issue No. 96-18, “Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services.” All transactions, in which goods or services are the consideration received for the issuance of equity instruments, are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable. The measurement date of the fair value of the equity instrument issued is the earlier of the date on which the counterparty’s performance is complete or the date on which it is probable that performance will occur.

 

Income Taxes - The Company accounts for income taxes in accordance with SFAS No. 109, “Accounting for Income Taxes,” which requires recognition of deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns. Under this method, deferred tax liabilities and assets are determined based on the temporary difference between the financial statement and tax basis of assets and liabilities using presently enacted tax rates in effect. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized.

 

Segment Reporting - The Company operates and manages its business as a single operating segment.  For geographic related information, see Note 21 to these Consolidated Financial Statements.

 

Foreign Currency Translation – The functional currency of the Company’s foreign subsidiaries is the local currency. Assets and liabilities are translated into U.S. dollars at the rate of exchange existing at the balance sheet date.  Income statement amounts are translated at the average monthly exchange rates.  Translation gains and losses are included as a component of accumulated other comprehensive income in the accompanying Consolidated Balance Sheets.  Transaction gains and losses are included in the Consolidated Statement of Operations and were immaterial for all periods presented.  From time to time, the Company enters into forward contracts with counterparties pursuant to which future foreign exchange rates for expected future earnings are fixed.  Realized and unrealized gains and losses resulting from the forward contracts are recognized in the period in which they occur.  As of December 31, 2005, there were no open forward contracts.

 

Derivative Financial Instruments - The Company is exposed to market risks arising from changes in interest rates. The Company uses derivative instruments principally in the management of interest rate exposure. On the date on which the Company enters into a derivative transaction, the derivative is designated as a hedge of the identified exposure. The Company formally documents all relationships between hedging instruments and hedged items, as well as its risk-management objective and strategy for undertaking the hedge transaction. In this documentation, the Company specifically identifies the asset, liability, firm commitment, forecasted transaction, or net investment that has been designated as the hedged item and states how the hedging instrument is expected to reduce the risks related to the hedged item. The Company measures effectiveness of its hedging relationships both at hedge inception and on an ongoing basis.  The Company’s derivative instruments do not contain leverage features.

 

88



 

Reclassifications – Certain prior year balances have been reclassified to conform with the current year presentation.

 

Recent Accounting Pronouncements – In December 2004, the FASB issued FASB Statement No. 123 (revised 2004) (“SFAS 123(R)”), “Share-Based Payment”, which is a revision of FASB Statement No. 123, “Accounting for Stock-Based Compensation.” SFAS 123(R) eliminates the ability to account for share-based compensation transactions using Accounting Principles Board Opinion No. 25 and requires that such transactions be accounted for using a fair value-based method.  SFAS 123(R) covers a wide range of share-based compensation arrangements including stock options and restricted share plans. The Company will be required to adopt SFAS 123(R) as of January 1, 2006.

 

The Company expects to adopt SFAS 123(R) using the “modified prospective” method in which compensation cost is recognized beginning with the effective date based on (a) the requirements of SFAS 123(R) for all share-based payments granted after the effective date and (b) the requirements of Statement 123 for all awards granted to employees prior to the effective date of SFAS 123(R) that remain unvested on the effective date.  Upon adoption of SFAS 123(R), the impact of unvested stock options granted as of December 31, 2005 is estimated to increase personnel expense by approximately $6.0 million in 2006, $2.5 million in 2007 and $0.5 million in 2008.

 

3.                                       BUSINESS ACQUISITIONS

 

Bookings B.V. On July 14, 2005, the Company, through priceline.com International, acquired 100% of the total issued share capital of Bookings, an Amsterdam-based provider of online services for the booking of European hotel reservations.  The total consideration for all of the Bookings shares was approximately $135 million, including direct acquisition costs and certain post-closing adjustments.  Substantially all of the consideration for the Bookings shares was paid in available cash.

 

The acquisition has been accounted for as a purchase business combination. The Company’s Consolidated Financial Statements include Bookings since the acquisition in July 2005. Under the purchase method of accounting, the assets acquired and liabilities assumed from Bookings have been recorded at the date of acquisition, at their respective estimated fair values. The excess of the purchase price over the estimated fair values of the net assets acquired was recorded as goodwill.

 

Assets acquired totaled approximately $88 million and consisted principally of accounts receivable and intangible assets. Liabilities assumed totaled approximately $29 million and consisted principally of accounts payable, accrued expenses and deferred taxes. Goodwill resulting from this transaction amounted to approximately $76 million based upon the currency exchange rate as of the acquisition date.

 

The estimated fair value and useful lives of the most significant acquired identifiable intangible assets (based upon the currency exchange rate as of the acquisition date) is as follows:

 

 

 

($ in
thousands)

 

Useful lives

 

Supplier/distributor relationships

 

$

59,100

 

13 years

 

Trade names

 

6,300

 

5 years

 

Internally developed software

 

9,100

 

3 years

 

Customer list

 

4,100

 

2 years

 

 

 

$

 78,600

 

 

 

 

As part of the transaction, six key managers of Bookings purchased securities in the form of Series C ordinary shares of priceline.com International, representing approximately 6% of the share capital of priceline.com International, for total consideration of approximately $18.7 million.  In addition, the key managers of Bookings were granted restricted stock units that are payable in Series C ordinary shares of priceline.com International with an aggregate fair market value of approximately $1 million.

 

89



 

Certain managers and employees of Bookings were also granted non-qualified stock options to acquire shares of the Company’s common stock and restricted stock units payable in shares of the Company’s common stock.

 

The following unaudited pro forma financial information presents the combined results of operations of the Company and Bookings as if the acquisition had occurred as of the beginning of each period presented. The pro forma financial information includes certain purchase accounting related entries and is not necessarily indicative of the actual results of operations that might have occurred, nor is it necessarily indicative of expected results in the future.

 

 

 

Year Ended
December 31,

 

(in thousands, except per common share amounts – UNAUDITED)

 

2005

 

2004

 

 

 

 

 

 

 

Proforma revenues

 

$

981,057

 

$

930,553

 

 

 

 

 

 

 

Proforma net income applicable to common stockholders

 

$

188,876

 

$

24,068

 

Proforma per share amounts:

 

 

 

 

 

Net income applicable to common stockholders per basic common share

 

$

4.82

 

$

0.63

 

Net income applicable to common stockholders per diluted common share

 

$

4.17

 

$

0.62

 

 

4.             STOCK BASED COMPENSATION

 

The following table summarizes relevant information as to reported results under the Company’s APB 25 method of accounting for stock options with supplemental information as if the fair value recognition provisions of SFAS No. 123 had been applied (in thousands, except per share amounts):

 

90



 

 

 

For the Year Ended December 31,

 

 

 

2005

 

2004

 

2003

 

Net income applicable to common stockholders, as reported

 

$

190,875

 

$

29,997

 

$

10,425

 

 

 

 

 

 

 

 

 

Add: Stock-based compensation, as reported, net of taxes

 

2,639

 

638

 

282

 

 

 

 

 

 

 

 

 

Deduct: Total stock-based compensation determined under the SFAS 123 fair value based method for all stock based compensation, net of taxes

 

(6,763

)

(10,303

)

(28,533

)

 

 

 

 

 

 

 

 

Adjusted net income (loss), SFAS 123 fair value method for all stock based compensation

 

$

186,751

 

$

20,332

 

$

(17,826

)

 

 

 

 

 

 

 

 

Net income applicable to common stockholders per basic common share, as reported

 

$

4.87

 

$

0.78

 

$

0.28

 

 

 

 

 

 

 

 

 

Net income applicable to common stockholders per diluted common share, as reported

 

$

4.21

 

$

0.76

 

$

0.27

 

 

 

 

 

 

 

 

 

Basic income (loss) per share SFAS 123 adjusted

 

$

4.77

 

$

0.53

 

$

(0.47

)

 

 

 

 

 

 

 

 

Diluted income (loss) per share SFAS 123 adjusted

 

$

4.13

 

$

0.53

 

$

(0.47

)

 

Compensation cost measured for stock options granted to employees is amortized using a straight-lined basis over the vesting period, which is typically three years.  The fair value of stock options granted was determined on the date of grant using the Black-Scholes option-pricing model, assuming no expected dividends and the following weighted average assumptions:

 

 

 

2005

 

2004

 

2003

 

Risk-free interest rate

 

4.4

%

3.2

%

2.2

%

 

 

 

 

 

 

 

 

Expected lives

 

3 years

 

3 years

 

3 years

 

 

 

 

 

 

 

 

 

Volatility

 

63

%

82

%

94

%

 

During 2005, the Company issued approximately 316,000 shares of restricted common stock to certain of its employees and its Board of Directors. The restricted stock has vesting periods of 12 months to 49 months.  During 2005, the Company also issued approximately 74,000 restricted stock units to certain employees.  The restricted stock units have a vesting period of 36 months.  The fair value of the restricted stock and restricted stock units at the grant date totaled $8.8 million, and is being recorded as stock based compensation expense over the vesting period.

 

During 2005, the Company issued approximately 11,000 shares of restricted stock and 46,000 restricted stock units of priceline.com International to certain employees in Europe. The restricted stock

 

91



 

and the restricted stock units have maximum vesting periods of 30 months. The fair value of the restricted stock and the restricted stock units at the grant date totaled $1.8 million, and is being recorded as stock based compensation expense over the vesting period.

 

In connection with the acquisition of Active Hotels in September 2004, the Company granted restricted stock of Active Hotels to certain employees of Active Hotels.  The fair value of the restricted stock at the grant date was approximately $2.1 million, and is being recorded as stock based compensation over the three-year vesting period.  All of the restricted stock in Active Hotels was exchanged for restricted stock of priceline.com International in the third quarter of 2005.

 

During 2004, the Company issued 12,000 shares of restricted common stock to its Board of Directors.  The restricted stock has a four-year vesting period.  The accrual for deferred compensation expense related to the shares issued was recorded at the market value on the date of the grant in the amount of $27.10 per share and the related compensation expense is being amortized over the vesting period.

 

In 2003, the Company issued an aggregate of 83,333 shares of restricted common stock to its Chief Executive Officer and its Chief Financial Officer.  The restricted stock has a four-year vesting period.  The accrual for deferred compensation expense related to the shares issued was recorded at the market value on the date of the grant in the amount of $20.28 per share and the related compensation expense is being amortized over the vesting period.

 

During 2005, 2004 and 2003, the Company recorded stock based compensation expense of $4,169,000, $638,000 and $282,000, respectively.

 

5.                                       RESTRUCTURING

 

At December 31, 2005 the Company has a restructuring liability of $1.8 million for the estimated remaining costs related to leased property vacated in connection with the Company’s 2000 restructuring. In September 2005, the Company recorded a $2.0 million restructuring charge based upon a re-evaluation of the estimated costs related to the vacated leased property.  In the first quarter of 2005, the Company decreased the liability for the restructuring charge by $336,000 based upon a re-evaluation of estimated costs to complete certain European restructuring activities.

 

The Company estimates, based on current available information, the remaining net cash outflows associated with its restructuring related commitments will be paid in 2006-2011. The current portion of the restructuring accrual in the amount of $0.6 million is recorded in “Accrued expenses” and the $1.2 million non-current portion is recorded in “Other long-term liabilities” on the Company’s Consolidated Balance Sheet.

 

The Company recorded a reserve of approximately $2.5 million for severance and contract terminations related to the acquisition of Travelweb in May 2004.  The Company identified and notified the affected Travelweb personnel and vendors in 2004.  Such exiting costs will be paid out in cash and approximately $2.3 million was paid as of December 31, 2005.

 

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6.                                       SHORT-TERM INVESTMENTS

 

The following table summarizes, by major security type, the Company’s marketable securities as of December 31, 2005 (in thousands):

 

 

 

Amortized Cost

 

Gross
Unrealized
Gains

 

Gross Unrealized
Loss

 

Estimated Fair
Value

 

 

 

 

 

 

 

 

 

 

 

Commercial paper

 

$

12,858

 

$

1

 

$

 

$

12,859

 

U.S. government agency-securities

 

35,073

 

 

(73

)

35,000

 

U.S. government agency – discount notes

 

24,920

 

 

(34

)

24,886

 

 

 

 

 

 

 

 

 

 

 

Total

 

$

72,851

 

$

1

 

$

(107

)

$

72,745

 

 

The following table summarizes, by major security type, the Company’s marketable securities as of December 31, 2004 (in thousands):

 

 

 

Amortized
Cost

 

Gross
Unrealized
Gains

 

Gross
Unrealized
Loss

 

Estimated
Fair
Value

 

Commercial paper

 

$

12,821

 

$

 

$

(15

)

$

12,806

 

Corporate notes

 

16,714

 

 

(75

)

16,639

 

U.S. government agency-securities

 

76,332

 

 

(366

)

75,966

 

U.S. government agency – discount notes

 

10,195

 

 

(6

)

10,189

 

Medium term notes

 

7,263

 

 

(51

)

7,212

 

 

 

$

123,325

 

$

 

$

(513

)

$

122,812

 

 

Contractual maturities of marketable securities classified as available-for-sale as of December 31, 2005 are all within one year.  No material gains or losses were realized for the years ended December 31, 2005, 2004 or 2003.

 

7.                                       ACCOUNTS RECEIVABLE RESERVES

 

The Company accrues for costs associated with purchases made in its websites by individuals using fraudulent credit cards and for other amounts “charged back” as a result of payment disputes.  Additionally, the Company is liable for the cost of accepting fraudulent credit cards in certain retail transactions when it does not act as merchant of record.  The Company also records a provision for uncollectible commissions.  Changes in accounts receivable reserves consisted of the following (in thousands):

 

93



 

 

 

For the Years Ended December 31,

 

 

 

2005

 

2004

 

2003

 

 

 

 

 

 

 

 

 

Balance, beginning of year

 

$

1,390

 

$

794

 

$

1,262

 

 

 

 

 

 

 

 

 

Impact of acquisitions

 

290

 

757

 

 

 

 

 

 

 

 

 

 

Provision charged to expense

 

2,331

 

2,209

 

2,103

 

 

 

 

 

 

 

 

 

Charge-offs and adjustments

 

(2,609

)

(2,389

)

(2,571

)

 

 

 

 

 

 

 

 

Currency translation adjustment

 

(25

)

19

 

 

 

 

 

 

 

 

 

 

Balance, end of year

 

$

1,377

 

$

1,390

 

$

794

 

 

8.             NET INCOME PER SHARE

 

The Company computes both basic and diluted earnings per share in accordance with SFAS No. 128, “Earnings per Share.” Basic earnings per share is calculated by dividing net income applicable to common stockholders by the weighted average number of common shares outstanding during the year. Diluted earnings per share is based upon the weighted average number of common and common equivalent shares outstanding during the year which is calculated using the treasury stock method for stock options, warrants, restricted stock units and restricted stock.  Common equivalent shares for which the exercise price exceeds the average market price over the period have an anti-dilutive effect on EPS and, accordingly, are excluded from the calculation.  The shares that would be issued upon the conversion of the Company’s 1% and 2.25% Convertible Senior Notes (See Note 13 to the Consolidated Financial Statements) are included in the calculation of diluted earnings per share using the if converted method if their inclusion is dilutive to earnings per share.

 

A reconciliation of net income and the weighted average number of shares outstanding used in calculating diluted earnings per share is as follows (in thousands):

 

94



 

 

 

For the Year Ended December 31,

 

 

 

2005

 

2004

 

2003

 

 

 

 

 

 

 

 

 

Net income applicable to common stockholders

 

$

190,875

 

$

29,997

 

$

10,425

 

Preferred stock dividend

 

1,854

 

 

 

Interest expense on convertible senior notes

 

2,992

 

2,122

 

 

Net income amounts used to calculate diluted earnings per share

 

$

195,721

 

$

32,119

 

$

10,425

 

 

 

 

 

 

 

 

 

Weighted average number of basic common shares outstanding

 

39,161

 

38,304

 

37,804

 

Weighted average dilutive stock options, restricted stock units and restricted stock

 

318

 

422

 

769

 

Weighted average dilutive stock warrants

 

1,197

 

476

 

436

 

Weighted average shares assuming conversion of Convertible Senior Notes

 

5,760

 

3,125

 

 

Weighted average number of common shares outstanding and common share equivalents used to calculate diluted earnings per share

 

46,436

 

42,327

 

39,009

 

Anti-dilutive potential common shares

 

4,189

 

9,235

 

7,732

 

 

9.             PROPERTY AND EQUIPMENT

 

Property and equipment at December 31, 2005 and 2004 consists of the following (in thousands):

 

 

 

2005

 

2004

 

Estimated
Useful Lives
(years)

 

Computer equipment and software

 

$

85,942

 

$

76,970

 

Up to 3

 

Office equipment, furniture and fixtures and leasehold improvements

 

9,405

 

8,525

 

3 to 7

 

Total:

 

95,347

 

85,495

 

 

 

Less: accumulated depreciation and amortization

 

(77,076

)

(69,668

)

 

 

Property and equipment, net

 

$

18,271

 

$

15,827

 

 

 

 

Fixed asset depreciation and amortization expense was approximately $8.7 million, $9.1 million and $11.1 million for the years ended December 31, 2005, 2004 and 2003, respectively.

 

10.                                 INTANGIBLE ASSETS

 

The Company’s intangible assets consist of the following (in thousands):

 

95



 

 

 

December 31, 2005

 

December 31, 2004

 

 

 

 

 

 

 

Gross
Carrying
Amount

 

Accumulated Amortization

 

Net
Carrying Amount

 

Gross
Carrying
Amount

 

Accumulated Amortization

 

Net
Carrying Amount

 

Amortization Period

 

Weighted
Average
Useful Life

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Supply and distribution agreements

 

$

129,781

 

$

(12,616

)

$

117,165

 

$

79,397

 

$

(3,017

)

$

76,380

 

3 - 13 years

 

13 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Technology

 

17,270

 

(5,283

)

11,987

 

9,145

 

(1,193

)

7,952

 

3 years

 

3 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Patents

 

1,494

 

(1,021

)

473

 

1,435

 

(960

)

475

 

3 years

 

3 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer lists

 

9,689

 

(4,842

)

4,847

 

5,437

 

(1,074

)

4,363

 

2 - 3 years

 

2 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Internet domain names

 

6,443

 

(54

)

6,389

 

6,592

 

 

6,592

 

10 years

 

10 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Trade names

 

8,848

 

(148

)

8,700

 

2,990

 

 

2,990

 

5 years

 

5 years

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other

 

326

 

(212

)

114

 

359

 

(203

)

156

 

3 - 15 years

 

9 years

 

Total intangible assets

 

$

173,851

 

$

(24,176

)

$

149,675

 

$

105,355

 

$

(6,447

)

$

98,908

 

 

 

 

 

 

Intangible assets with determinable lives are primarily amortized on a straight-line basis.  In December 2005, the Company reassessed the useful lives of acquired domain names and trade names.  Based on this reassessment, the Company determined the useful lives of its domain names to be 10 years and trade names to be 5 years.  The impact of this change amounted to approximately $200,000 for the year ended December 31, 2005.  Intangible assets amortization expense was approximately $18.6 million, $5.3 million and $453,000 for the years ended December 31, 2005, 2004 and 2003, respectively.

 

The annual estimated amortization expense for the amortizable acquired intangible assets for the next five years and thereafter is as follows (in thousands):

 

2006

 

$

22,714

 

2007

 

18,007

 

2008

 

13,631

 

2009

 

12,038

 

2010

 

11,874

 

Thereafter

 

71,411

 

 

 

$

149,675

 

 

11.                                 GOODWILL

 

A substantial majority of the Company’s goodwill relates to its acquisitions of Travelweb and Active Hotels in 2004 and Bookings in 2005.

 

A roll forward of goodwill for the years ended December 31, 2005 and 2004 consists of the following (in thousands):

 

 

 

2005

 

2004

 

Balance, beginning of year

 

$

138,859

 

$

8,779

 

Acquisitions

 

76,182

 

123,137

 

Deferred tax adjustment related to acquisition of Active Hotels

 

(4,754

)

 

Currency translation adjustments

 

(11,870

)

6,943

 

Balance, end of year

 

$

198,417

 

$

138,859

 

 

96



 

During the year ended December 31, 2005, goodwill and deferred taxes were reduced by approximately $4.8 million as a result of a purchase price allocation adjustment related to the assignment of fair values to the acquired assets and liabilities of Active Hotels. Impairment tests performed in 2005 and 2004 did not result in any adjustments to the carrying value of goodwill.

 

12.                                 OTHER ASSETS

 

Other assets at December 31, 2005 and December 31, 2004 consist of the following (in thousands):

 

 

 

2005

 

2004

 

Investment in pricelinemortgage.com

 

$

10,724

 

$

9,429

 

Deferred debt issuance costs

 

4,653

 

6,130

 

Other

 

2,053

 

383

 

Total

 

$

17,430

 

$

15,942

 

 

Investment in pricelinemortgage.com represents the Company’s 49% equity investment in pricelinemortgage.com and, accordingly, the Company recognizes its pro rata share of pricelinemortgage.com’s operating results, not to exceed an amount that the Company believes represents the investment’s estimated fair value.  The Company recognized approximately $1.3 million, $8,000 and $3.1 million of income from its investment in pricelinemortgage.com in 2005, 2004 and 2003, respectively.  The Company earned advertising fees from pricelinemortgage.com of approximately $53,000, $100,000 and $534,000 in 2005, 2004 and 2003, respectively.  The excess of the carrying value of the Company’s equity investment in pricelinemortgage.com over its equity in the underlying net assets was approximately $1.1 million as of December 31, 2005 and 2004.

 

Deferred debt issuance costs arose from the Company’s issuance of $125 million aggregate principal amount of 1% Notes in August 2003 and $100 million aggregate principal amount of 2.25% Notes in June 2004.  Deferred debt issuance costs of approximately $4.3 million and $3.3 million, respectively, consisting primarily of underwriting commissions and professional service fees, are being amortized using the effective interest rate method over approximately five years.

 

13.                                 CONVERTIBLE DEBT

 

In August 2003, the Company issued, in a private placement, $125 million aggregate principal amount of Convertible Senior Notes due August 1, 2010, with an interest rate of 1% (the “1% Notes”).  The 1% Notes are convertible, subject to certain conditions, into the Company’s common stock, par value $0.008 per share, at the option of the holder, at a conversion price of approximately $40.00 per share, subject to adjustment upon the occurrence of specified events.  Each $1,000 principal amount of 1% Notes will initially be convertible into 25 shares of the Company’s common stock if, on or prior to August 1, 2008, the closing price of the Company’s common stock for at least 20 trading days in the 30 consecutive trading days ending on the first day of a conversion period is more than 110% of the then current conversion price of the 1% Notes, or after August 1, 2008, if the closing price of the Company’s common stock is more than 110% of the then current conversion price of the 1% Notes.  The 1% Notes are also convertible in certain other circumstances, such as a change in control of the Company.  In addition, the 1% Notes will be redeemable at the Company’s option beginning in 2008, and the holders may require the Company to repurchase the 1% Notes on August 1, 2008 or in certain other circumstances.  Interest on the 1% Notes is payable on February 1 and August 1 of each year.

 

In November 2003, the Company entered into an interest rate swap agreement whereby it swapped the fixed 1% interest on its 1% Notes for a floating interest rate based on the 3-month U.S. Dollar LIBOR, minus the applicable margin of 221 basis points, on $45 million notional value of debt.  This agreement expires August 1, 2010.  The Company designated this interest rate swap agreement as a

 

97



 

fair value hedge.  The changes in the fair value of the interest rate swap agreement and the underlying debt are recorded as offsetting gains and losses in interest income and expense in the Consolidated Statement of Operations.  Hedge ineffectiveness of $3,000 was recorded as interest income for the year ended December 31, 2005.  Hedge ineffectiveness of $2,000 was recorded as interest income for the year ended December 31, 2004.  The fair value cost to terminate this swap as of December 31, 2005 and 2004, was approximately $1.5 million and $0.7 million, respectively, and has been recorded as a credit in other long-term liabilities with a related adjustment to the carrying value of debt.

 

In June 2004, the Company issued, in a private placement, $100 million aggregate principal amount of Convertible Senior Notes due January 15, 2025, with an interest rate of 2.25% (the “2.25% Notes”).  The 2.25% Notes are convertible, subject to certain conditions, into the Company’s common stock, par value $0.008 per share, at the option of the holder, at a conversion price of approximately $37.95 per share, subject to adjustment upon the occurrence of specified events.  Each $1,000 principal amount of 2.25% Notes will initially be convertible into 26.3505 shares of the Company’s common stock if, on or prior to January 15, 2025, certain conditions occur.  The 2.25% Notes are also convertible in certain other circumstances, such as a change in control of the Company.  In the event that all or substantially all of the Company’s common stock is acquired prior to January 15, 2010, in a transaction in which the consideration paid to holders of the Company’s common stock consists of all or substantially all cash, the Company would be required to make additional payments to the holders of the 2.25% Notes of amounts ranging from $0 to $17.6 million depending upon the date of the transaction and the then current stock price of the Company.  The Company’s obligation to make this payment is treated as an embedded derivative which, pursuant to Statement of Financial Accounting Standards No. 133, Accounting for Derivative Instruments and Hedging Activities (“SFAS 133”), must be assigned its own value separate and apart from the value of the 2.25% Notes.  The estimated value of the derivative has been established based upon several quantitative and qualitative factors and will be amortized as interest expense ratably over approximately a 5 ½ year period.  Pursuant to SFAS 133, any subsequent changes in the value of the derivative is recognized as income or expense in the period in which the change in value occurs.  Amortization expense and the effect of marking the instrument to market has not been material in any period.  In addition, the 2.25% Notes will be redeemable at the Company’s option beginning January 20, 2010, and the holders may require the Company to repurchase the 2.25% Notes on January 15, 2010, 2015 or 2020, or in certain other circumstances.  Interest on the 2.25% Notes is payable on January 15 and July 15 of each year.

 

The Company used a portion of the net proceeds from the issuance of the 1% Notes and the 2.25% Notes in the acquisitions of Travelweb and Active Hotels in 2004, and in the acquisition of Bookings in July 2005.  The remaining proceeds are available for general corporate purposes, strategic uses and working capital requirements.

 

14.           TREASURY STOCK

 

In the fourth quarter of 2005, the Company’s Board of Directors authorized the repurchase of up to $50 million of the Company’s common stock from time to time in the open market or in privately negotiated transactions.  Under this program, the Company repurchased warrants for $12.2 million (see Note 16) in December 2005.

 

The Company may make additional repurchases of shares under its stock repurchase program, depending on prevailing market conditions, alternate uses of capital and other factors.  Whether and when to initiate and/or complete any purchase of common stock and the amount of common stock purchased will be determined in the Company’s complete discretion.

 

As of December 31, 2005, there were approximately 2.5 million shares of the Company’s common stock held in treasury.

 

98



 

15.           REDEEMABLE PREFERRED STOCK

 

In 2001, the Company issued Delta Air Lines, Inc. (“Delta”) 80,000 shares of Series B Redeemable Preferred Stock, par value $.01 per share (“Series B Preferred Stock”) and warrants (the “Warrants”) to purchase approximately 4.5 million shares of the Company’s common stock at an exercise price of $17.81 per share.  The exercise price of the Warrants is paid by surrendering .0178125 shares of Series B Preferred Stock for each share of the Company’s common stock purchased.

 

The Series B Preferred Stock has special preferences. Specifically, the Series B Preferred Stock has a liquidation preference of $1,000 per share plus an amount equal to any dividends accrued or accumulated but not paid and is subject to mandatory redemption on February 6, 2007.  The Series B Preferred Stock accrues dividends payable in shares of the Company’s common stock at a rate of 11% per annum commencing February 6, 2001. Dividends on the Series B Preferred Stock are payable semi­annually on February 6 and August 6 of each year starting August 6, 2001.

 

The Series B Preferred Stock may be redeemed at the option of the Company or the holder, in whole or in part, at any time upon a change of control of the Company at $1,000 per share in cash, plus accrued but unpaid dividends and dividends that would have accrued through February 6, 2007. Other than as described below, the Series B Preferred Stock is not convertible into shares of the Company’s common stock or any other security of the Company. Holders of the Series B Preferred Stock are not entitled to vote on any matter, except in certain limited circumstances and as specifically required under Delaware General Corporate Law.  Holders of Series B Preferred Stock are entitled to specified cash payments in the event of certain business combination transactions involving the Company.

 

Pursuant to the terms of the certificate of designations relating to the Series B Preferred Stock, the dividend that is payable through the issuance of shares of the Company’s common stock each year is subject to adjustment as provided for in the certificate of designations (and as described below as the result of exercise of the Warrants).  In the event the Company consummates any of certain business combination transactions, the Series B Preferred Stock may be redeemed at the option of the Company or Delta at the $1,000 liquidation preference per outstanding share plus all dividends accrued but not paid on the shares.  In such an event, Delta would be entitled to receive an amount equal to the sum of the dividend payments that would have accrued or accumulated on the shares to be redeemed through the remaining scheduled dividend payment dates.

 

During 2001, Delta exercised Warrants to purchase approximately 3.1 million shares of the Company’s common stock and on January 29, 2002, Delta exercised Warrants to purchase 666,667 shares of the Company’s common stock. As a result, there are 13,470 shares of Series B Preferred Stock outstanding with an aggregate liquidation preference of approximately $13.5 million and the Company’s future semi-annual dividend requirement is 40,240 shares of common stock.  In accordance with the terms of the Series B Preferred Stock, the Company delivered to Delta the required shares of the Company’s common stock as dividend payments. The Company recorded non-cash dividends of approximately $1.9 million, $1.5 million and $1.5 million for the years ended December 31, 2005, 2004 and 2003, respectively.

 

The Warrants provide that at any time the closing sales price of the Company’s common stock has exceeded $53.44 (subject to adjustment) for 20 consecutive trading days, the Warrants will automatically be exercised.  As of December 31, 2005, there were 756,199 Warrants outstanding.

 

16.           OTHER WARRANTS TO PURCHASE COMMON STOCK

 

In addition to the Warrants related to the Series B Preferred Stock, Delta also holds warrants to purchase 779,166 shares of the Company’s common stock at an exercise price of $28.31 per share.  These warrants became exercisable in November 2004.

 

99



 

In March 2003, in connection with the renewal of a marketing agreement with Marriott International, Inc. (“Marriott”), the Company issued Marriott 833,333 warrants to purchase shares of the Company’s common stock at an exercise price of $9.84 per share.  The warrants, which were not transferable, were fully vested, non-forfeitable, and would have become exercisable no earlier than three years from the date of issuance (subject to certain limited exceptions in the event of a reorganization, recapitalization, merger or consolidation involving priceline.com).  In connection with the issuance of the warrants, the Company recorded a charge of approximately $6.6 million in 2003 determined by using an option pricing model.  In December 2005, the Company repurchased the warrants at their then-current fair value of $12.2 million.  The repurchase price was paid in cash and upon repurchase, all of the warrants were cancelled.

 

17.           STOCK OPTION PLANS

 

Priceline.com has adopted the following stock option plans from which broad-based employee grants may be made:  The 1997 Omnibus Plan (the “1997 Plan”), the 1999 Omnibus Plan (the “1999 Plan”) and the 2000 Employee Stock Option Plan (the “2000 Plan,” and together with the 1997 Plan and the 1999 Plan, the “Stock Option Plans”), each of which provides for grants of options as incentives and rewards to encourage employees, officers, consultants and directors in the long-term success of the Company. At a Special Meeting of the stockholders of the Company on January 24, 2005, the stockholders approved an amendment to the 1999 Plan to increase the number of authorized shares of the Company’s common stock reserved for issuance under the 1999 Plan by two million shares.  The 1997 Plan, 1999 Plan and 2000 Plan provide for grants of options to purchase up to 3,979,166, 7,895,833 and 1,000,000 shares of priceline.com common stock, respectively, at a purchase price equal to the fair market value on the date of grant.

 

The following summarizes the transactions pursuant to the Stock Option Plans:

 

 

 

Shares

 

Weighted Average
Exercise Price

 

Option Price
Range

 

Balance at December 31, 2002

 

4,926,443

 

$

61.50

 

$

4.80 – 835.50

 

Granted

 

565,646

 

11.49

 

7.56 – 38.26

 

Exercised

 

(681,355

)

15.13

 

4.80 – 34.92

 

Forfeited

 

(487,898

)

115.21

 

7.92 – 804.00

 

Balance at December 31, 2003

 

4,322,836

 

$

56.20

 

$

4.80 – 835.50

 

Granted

 

1,671,000

 

19.90

 

18.05 – 28.22

 

Exercised

 

(1,160,722

)

5.86

 

4.80 – 25.20

 

Forfeited

 

(433,596

)

114.94

 

4.80 – 629.04

 

Balance at December 31, 2004

 

4,399,518

 

$

49.95

 

$

4.80 – 835.50

 

Granted

 

371,998

 

22.87

 

18.58 24.80

 

Exercised

 

(470,219

)

14.30

 

5.58 25.20

 

Forfeited

 

(429,559

)

43.59

 

7.56 609.00

 

Balance at December 31, 2005

 

3,871,738

 

$

52.37

 

$

4.80 – $835.50

 

 

 

 

 

 

 

 

 

 

 

2005

 

2004

 

2003

 

Exercisable at December 31:

 

2,928,896

 

2,570,586

 

3,407,767

 

Available for grant at December 31:

 

2,036,308

 

354,703

 

1,603,920

 

Weighted average fair value of options granted during the year ended December 31:

 

$

11.32

 

$

10.84

 

$

7.75

 

 

100



 

The following table summarizes information about stock options outstanding at December 31, 2005:

 

 

 

OPTIONS OUTSTANDING

 

OPTIONS EXERCISABLE

 

Range of Exercise
Prices

 

Number
Outstanding
as of 12/31/05

 

Weighted
Average
Remaining
Life

 

Weighted
Average
Exercise
Price

 

Number
Exercisable as
of 12/31/05

 

Weighted
Average
Exercise Price

 

$

4.80 – 9.60

 

251,886

 

6.2

 

$

7.89

 

242,156

 

$

7.89

 

10.74 – 20.96

 

1,698,215

 

7.4

 

17.96

 

1,158,133

 

17.48

 

21.40 – 38.40

 

1,268,223

 

6.9

 

26.79

 

875,193

 

28.11

 

46.80 – 78.00

 

37,734

 

4.7

 

59.24

 

37,734

 

59.24

 

$

141.75 – 835.50

 

615,680

 

4.4

 

217.78

 

615,680

 

217.78

 

 

 

3,871,738

 

6.7

 

$

52.37

 

2,928,896

 

$

62.51

 

 

18.           TAXES

 

Domestic pre-tax income was $31.3 million, $38.9 million and $14.1 million for the years ended December 31, 2005, 2004 and 2003, respectively.  Foreign pre-tax income was $5.1 million for the year-ended December 31, 2005, and foreign pre-tax loss was $7.6 million and $2.2 million for the years ended December 31, 2004 and 2003, respectively.

 

The tax provision (benefit) at December 31, 2005 is as follows (in thousands):

 

 

 

Current

 

Deferred

 

Total

 

 

 

 

 

 

 

 

 

Federal

 

$

646

 

$

(156,956

)

$

(156,310

)

State

 

36

 

(1,737

)

(1,701

)

Foreign

 

3,659

 

(1,925

)

1,734

 

 

 

 

 

 

 

 

 

Total:

 

$

4,341

 

$

(160,618

)

$

(156,277

)

 

The tax provision (benefit) at December 31, 2004 is as follows (in thousands):

 

 

 

Current

 

Deferred

 

Total

 

 

 

 

 

 

 

 

 

Federal

 

$

372

 

$

 

$

372

 

State

 

 

 

 

Foreign

 

693

 

(1,258

)

(565

)

 

 

 

 

 

 

 

 

Total:

 

$

1,065

 

$

(1,258

)

$

(193

)

 

101



 

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and liabilities at December 31, 2005 and 2004 are as follows (in thousands):

 

 

 

2005

 

2004

 

Deferred tax assets/(liabilities):

 

 

 

 

 

Net operating loss carryforward – U.S.

 

$

1,086,045

 

$

1,203,092

 

Net operating loss carryforward – U.K.

 

26,868

 

27,312

 

Capital loss carryforward

 

2,325

 

78,709

 

Fixed assets

 

864

 

548

 

Warrant costs

 

607

 

607

 

Restructuring costs

 

722

 

212

 

Investments

 

5,158

 

5,158

 

Other

 

3,843

 

3,474

 

Intangible assets

 

(42,375

)

(26,022

)

Net deferred tax assets

 

1,084,057

 

1,293,090

 

Less valuation allowance on deferred tax assets

 

(967,781

)

(1,318,758

)

Net deferred tax assets/(liabilities)

 

$

116,276

 

$

(25,668

)

 

The Company has recorded a deferred tax liability in the amount of $42.4 million and $25.7 million at December 31, 2005 and 2004, respectively, primarily related to the assignment of estimated fair value to certain purchased identifiable intangible assets associated with the acquisitions of Active Hotels and Bookings.  At December 31, 2005, no provision had been made for U.S. taxes on approximately $23.5 million of foreign earnings, which are expected to be reinvested indefinitely.  The amount of unrecognized deferred tax liability associated with these earnings is not expected to be material.

 

The Company has significant deferred tax assets, resulting principally from domestic net operating loss carryforwards (“NOLs”).  As required by SFAS No. 109, “Accounting for Income Taxes,” the Company periodically evaluates the likelihood of the realization of deferred tax assets, and reduces the carrying amount of these deferred tax assets by a valuation allowance to the extent the Company believes a portion will not be realized. The Company considers many factors when assessing the likelihood of future realization of its deferred tax assets, including its recent cumulative earnings experience by taxing jurisdiction, expectations of future taxable income, the carryforward periods available to it for tax reporting purposes, and other relevant factors. The Company concluded in the third quarter 2005, based upon its assessment of positive and negative evidence, that it is more likely than not that a portion of the deferred tax assets will be realized.  Accordingly, the Company recorded a non-cash tax benefit in the third quarter 2005 of $170.5 million, resulting from a reversal of a portion of its valuation allowance on its deferred tax assets.  It is the Company’s belief that it is more likely than not that its remaining deferred tax assets will not be realized and, accordingly, a valuation allowance against those assets remains.  The valuation allowance may need to be adjusted in the future if facts and circumstances change, causing a reassessment of the realization of its deferred tax assets.  The deferred tax asset at December 31, 2005 amounted to $158.7 million.  The current portion amounting to $12.1 million is recorded in prepaid expenses and other current assets in the Consolidated Balance Sheet.

 

For the year ended December 31, 2005, the valuation allowance decreased by approximately $351 million resulting from the aforementioned recognition of certain deferred tax assets and the write-off of certain deferred tax assets related to expiring state NOLs and capital loss carryforwards for which a corresponding valuation allowance had been recorded.  The valuation allowance decreased by approximately $4 million for the year ended December 31, 2004.

 

At December 31, 2005 the Company had approximately $3.1 billion of net operating loss carryforwards for income tax purposes expiring from December 31, 2019 to December 31, 2021 which are subject to limitation on future utilization under Section 382 of the Internal Revenue Code of 1986.  Section 382 imposes limitations on the availability of a company’s net operating losses after a more than 50 percentage point ownership change occurs.  As a result of a study (the “NOL Study”), it was determined that ownership changes, as defined in Section 382, occurred in 2000 and 2002.  The amount

 

102



 

of the Company’s net operating losses incurred prior to each ownership change is limited (the “Loss Limitation”) based on the value of the Company on the respective dates of ownership change.  It is estimated that the effect of Section 382 will generally limit the amount of net operating loss which is available to offset future taxable income to approximately $69 million annually.  The estimate of the annual Loss Limitation is based upon certain conclusions in the NOL Study pertaining to the dates of the ownership changes and the value of the Company on the dates of the ownership changes.  The overall determination of the Loss Limitation and conclusions contained in the NOL Study are subject to interpretation, and therefore, the annual Loss Limitation could be subject to change.

 

At December 31, 2005, the Company had approximately $6 million of U.S. capital loss carryforwards, which expire from December 31, 2006 to December 31, 2007.  At December 31, 2005, the Company also had approximately $1.4 million of U.S. research credit carryforwards.  Such credit carryforwards expire from December 31, 2019 to December 31, 2020.  These U.S. capital loss and U.S. research credit carryforwards are also subject to annual limitation.

 

Approximately $774 million of the Company’s tax net operating losses at December 31, 2005 relate to the exercise of stock options which have been granted under the Company’s various stock option plans and gives rise to compensation which has been included in the taxable income of the applicable current and former employees and deducted by the Company for federal and state income tax purposes.  Additionally, approximately $1.06 billion of the Company’s tax net operating losses relate to the excess of tax deductions from the exercise of certain stock warrants granted by the Company in excess of the associated warrant costs recorded for financial accounting purposes. Finally, the Company recorded $6.8 million of costs for financial reporting purposes in excess of the amount deductible for tax purposes related to the vesting of restricted stock held by certain employees of the Company.

 

Net operating losses, capital losses and tax credit carryforwards with anticipated expirations are presented below (in thousands).

 

Net Operating Losses

 

 

 

 

 

Scheduled

 

US

 

Foreign

 

Equity

 

 

 

Capital Loss

 

Research

 

to Expire:

 

Operations

 

Operations

 

Transactions(1)

 

Total

 

Carryforward

 

Credit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2006

 

$

 

$

 

$

 

$

 

$

946

 

$

 

2007

 

 

 

 

 

4,886

 

 

2019

 

1,052,281

 

 

1,190,845

 

2,243,126

 

 

663

 

2020

 

99,859

 

 

591,902

 

691,761

 

 

714

 

2021

 

10,492

 

 

43,628

 

54,120

 

 

 

N/A(2)

 

 

89,560

 

 

89,560

 

 

 

 

 

$

1,162,632

 

$

89,560

 

$

1,826,375

 

$

3,078,567

 

$

5,832

 

$

1,377

 

 


(1)          Tax benefit, if realized, will be recorded directly to Additional Paid-In Capital.

(2)          Loss carryforward period in UK is indefinite.

 

103



 

The effective income tax rate of the Company is different from the amount computed using applicable statutory federal rates as a result of the following items (in thousands):

 

 

 

2005

 

2004

 

2003

 

Income tax provision at federal statutory rate

 

$

12,758

 

$

10,960

 

$

4,171

 

Adjustment due to:

 

 

 

 

 

 

 

State taxes

 

1,528

 

1,919

 

708

 

Foreign rate differential and other

 

(741

)

347

 

112

 

Decrease in valuation allowance

 

(169,822

)

(13,419

)

(4,991

)

Income tax benefit

 

$

(156,277

)

$

(193

)

$

 

 

19.           COMMITMENTS AND CONTINGENCIES

 

Acquisitions of Active Hotels and Bookings.

 

The holders of stock of priceline.com International issued in connection with the Company’s acquisition of Bookings can require the Company to purchase their stock at certain future dates for a purchase price equal to their then fair market value.  In addition, the Company can require the holders of the stock to sell the stock to the Company at certain future dates for a purchase price equal to their then fair market value.  The put and call dates range from 2006 to 2008.  Certain of the shares of priceline.com International subject to this buyback provision include shares of Active Hotels that were originally purchased by Active Hotels employees or were granted at the time of the acquisition of Active Hotels and that were exchanged for priceline.com International stock.  The Company estimates that at December 31, 2005, the fair value of the securities subject to this buyback provision approximated the carrying value of the Company’s minority interest liability.

 

Litigation Related to Hotel Occupancy and Other Taxes

 

On December 30, 2004, the City of Los Angeles filed a putative class action complaint in Superior Court for the County of Los Angeles, on behalf of itself and other allegedly similarly situated cities in California, naming as defendants:  Hotels.com, L.P.; Hotel.com GP, LLC; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Los Angeles v. Hotels.com, Inc. et al.).  The complaint alleged, among other things, that each of these defendants violated the Uniform Transient Occupancy Tax Ordinance of the City of Los Angeles, and allegedly similar ordinances of other California cities, with respect to the charges and remittance of amounts to cover taxes under such ordinances, and that such practices also constitute acts of unfair competition under California Business and Professions Code Section 17200, et seq. (“Section 17200”).  On May 19, 2005, the court ordered limited discovery.  On August 31, 2005, the City of Los Angeles filed an amended complaint adding a claim for a declaratory judgment.  The amended complaint sought payment of alleged unpaid taxes owed, relief from conversion, including punitive damages, attorneys’ fees, and imposition of a constructive trust.  On September 26, 2005, the court sustained the defendants’ demurrers on the ground of improper joinder of defendants and claims, and therefore, dismissed the amended complaint, with leave to file amended complaint further addressing the joinder issue.  On February 8, 2006, the City of Los Angeles filed a second amended complaint that asserts the same claims but includes additional allegations of fact.  Defendants intend to demurrer to the second amended complaint.

 

104



 

On February 17, 2005, a putative class action complaint was filed in the same court by Ronald Bush and three other individuals on behalf of themselves and other allegedly similarly situated California consumers against several of the same defendants as named in the City of Los Angeles action, including the Company (Bush, et al. v. Cheaptickets, Inc., et al.).  The complaint alleged each of the defendants engaged in acts of unfair competition in violation of Section 17200 relating to their respective disclosures and charges to customers to cover taxes under the above ordinances of the City of Los Angeles and other California cities, and service fees.  The complaint sought restitution under Section 17200, relief for alleged conversion, including punitive damages, injunctive relief, and imposition of a constructive trust.  The defendants removed this action to the United States District Court for the Central District of California.  On May 9, 2005, the District Court issued an order remanding the action to state court.  Defendants timely appealed to the Ninth Circuit, which, on October 6, 2005, affirmed the order of the District Court.  The case will therefore proceed in the state court.  On July 1, 2005, Plaintiffs filed an amended complaint, adding claims pursuant to California’s Consumer Legal Remedies Act, Civil Code §1750, et seq. and claims for breach of contract and the implied duty of good faith and fair dealing.  On December 2, 2005, the court ordered limited discovery and ordered that motions challenging the amended complaint would be coordinated with any similar motions filed in the City of Los Angeles action.

 

Also on February 17, 2005, a putative class action complaint was filed in the Superior Court of the State of Delaware for New Castle County by Jeanne Marshall and three other individuals on behalf of themselves and a putative class of allegedly similarly situated consumers nationwide against the Company (Marshall, et al. v. priceline.com, Inc.).  The complaint alleged that the Company violated the Delaware Consumer Fraud Act, Del. Code Ann. Tit. 6, § 2511, et seq., relating to its disclosures and charges to customers to cover taxes under city hotel occupancy tax ordinances nationwide, and service fees.  The Company moved to dismiss the complaint on April 21, 2005.  The Company also moved to stay discovery until a determination of its motion to dismiss the complaint and the Court granted that stay on May 11, 2005.  On June 10, 2005, Plaintiffs filed an amended complaint that asserts claims under the Delaware Consumer Fraud Act and for breach of contract and the implied duty of good faith and fair dealing.  The amended complaint seeks compensatory damages, punitive damages, attorneys’ fees and other relief.  On July 15, 2005, the Company filed a motion to dismiss the amended complaint on the basis that it fails to allege sufficient facts to state a cause of action.  The Company’s motion to dismiss was heard by the Court on November 4, 2005 and the parties are awaiting a decision.

 

On July 12, 2005, the City of Philadelphia, Pennsylvania, filed a complaint in the Court of Common Pleas for Philadelphia County, Pennsylvania against Hotels.com; Hotels.com GP, LLC; Hotwire.com; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Philadelphia, Pennsylvania v. Hotels.com, et al.).  The complaint alleged, among other things, that each of these defendants violated the hotel room rental tax provisions of Section 19-2401, et seq., of the Philadelphia Municipal Code with respect to the charges and remittance of amounts to cover taxes under the Code.  The complaint also asserted claims for conversion, imposition of a constructive trust, and a demand for a legal accounting.  The complaint sought payment of alleged unpaid taxes owed, disgorgement and restitution of all funds allegedly owed to Plaintiff, an accounting, attorneys’ fees, and other relief.  The defendants removed this action to the United States District Court for the Eastern District of Pennsylvania.  On October 11, 2005, the District Court issued an order remanding the action to state court.  On November 18, 2005, the City of Philadelphia filed an amended complaint.  On December 8, 2005, the defendants filed preliminary objections to the amended complaint, and on January 9, 2006, the defendants filed a motion to determine those preliminary objections.  That motion has been fully briefed and the parties are awaiting a decision.  On January 17, 2006, the Court granted the defendants’ motion to stay discovery pending resolution of the preliminary objections.

 

105



 

On September 21, 2005, the City of Bellingham, Washington filed a putative class action complaint in the Superior Court of Washington for Whatcom County on behalf of itself and other similarly situated taxing entities in Washington, against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Bellingham v. Hotels.com, L.P., et al.).  The complaint alleged, among other things, that each of these defendants violated Section 4.62.010, et seq., of the Bellingham Municipal Code and similar laws of other Washington taxing entities with respect to the charges and remittance of amounts to cover taxes under the Municipal Code.  The complaint also asserted claims for violation of the Washington Consumer Protection Act RCW § 19.86.010, et seq., conversion and unjust enrichment.  The complaint sought compensatory damages, statutory treble damages, penalties, attorneys’ fees and other relief.  On November 3, 2005, the Company, Lowestfare.com, Travelweb and certain other defendants removed this action to the United States District Court for the Western District of Washington.  On January 10, 2006, the defendants moved to dismiss the complaint.  On January 17, 2006, the City of Bellingham filed a motion with the Judicial Panel on MultidistrictLitigation seeking transfer and coordination of this action with certain other actions pending in federal court elsewhere.  That motion, which was subsequently withdrawn, is discussed in further detail below.  On February 16, 2006, the City of Bellingham, with the agreement of the defendants, voluntarily moved to dismiss the action.  The court granted that motion and dismissed the action on February 17, 2006.

 

On October 5, 2005, the City of Fairview Heights, Illinois filed a putative class action complaint in the Circuit Court, Twentieth Judicial Circuit, St. Clair County, Illinois on behalf of itself and other similarly situated taxing entities in Illinois, against Orbitz, Inc.; Orbitz, LLC; Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Fairview Heights v. Orbitz, Inc., et al.).  The complaint alleges, among other things, that each of these defendants violated Section 36-2-1, et seq., of the Revised Ordinances of the City of Fairview Heights, Illinois and similar laws of other Illinois taxing entities with respect to the charges and remittance of amounts to cover taxes under the ordinances.  The complaint also asserts claims for violation of the Illinois Consumer Fraud and Deceptive Practices Act, 815 ILCS 505/1, similar laws in other states, conversion and unjust enrichment.  The complaint seeks compensatory damages, attorneys’ fees and other relief.  On November 28, 2005, the Company and certain other defendants removed this action to the United States District Court for the Southern District of Illinois.  On January 17, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.  On that same day, the City of Fairview Heights filed a motion with the Judicial Panel on MultidistrictLitigation seeking transfer and coordination of this action with certain other actions pending in federal court elsewhere.  That motion, which was subsequently withdrawn, is discussed in further detail below.  On February 10, 2006, the City of Fairview Heights moved to remand this action to state court.  Defendants intend to oppose the motion to remand.

 

On October 25, 2005, the City of Findlay, Ohio filed a putative class action complaint in the Common Pleas Court of Hancock County, Ohio on behalf of itself and other similarly situated taxing entities in Ohio, against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC and Travelnow.com, Inc. (City of Findlay v. Hotels.com, L.P., et al.).  The complaint alleges, among other things, that each of these defendants violated Ohio Revenue Code § 5739 and the Certified Ordinances of the City of Findlay and other putative class members with respect to the charges and remittance of amounts to cover taxes under the Ohio transient occupancy tax ordinances.  The complaint also asserts claims for violation of Ohio Revised Code Chapter 1345, et seq., conversion, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, penalties available by

 

106



 

law, attorneys’ fees and other relief.  On November 22, 2005, the Company and certain other defendants removed this action to the United States District Court for the Northern District of Ohio.  On January 30, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.

 

On November 1, 2005, the City of Chicago, Illinois, filed a complaint in the Circuit Court of Cook County, Illinois against Hotels.com, L.P.; Hotwire, Inc.; Cheaptickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Maupintour, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC and Travelnow.com, Inc.  (City of Chicago, Illinois v. Hotels.com,  L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated the Chicago Hotel Accommodations Tax Ordinance of Chapter 3-24 of the Municipal Code of Chicago with respect to the charges and remittance of amounts to cover taxes under the Code.  The complaint also asserts claims for conversion, imposition of a constructive trust, and a demand for a legal accounting.  The complaint seeks payment of alleged unpaid taxes owed, disgorgement and restitution of all funds allegedly owed to Plaintiff, an accounting, penalties, attorneys’ fees, and other relief.  On January 31, 2006, the defendants moved to dismiss the complaint.  That motion is being briefed.

 

On November 18, 2005, the City of Rome, Georgia, Hart County, Georgia, and the City of Cartersville, Georgia filed a putative class action complaint in the United States District Court for the Northern District of Georgia on behalf of themselves and other cities, counties and governments which have enacted transient occupancy taxes and/or excise taxes on lodging in the State of Georgia against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC; Travelnow.com, Inc.; Onetravel, Inc. (d/b/a onetravel.com) and Does 1 through 1000.  (City of Rome, Georgia, et al., v. Hotels.com L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated excise tax ordinances and sales and use tax ordinances of cities and counties in Georgia with respect to the charges and remittance of amounts to cover taxes under those ordinances.  The complaint further alleges that each fo these defendants failed to identify and categorize each of those taxes.  The complaint also asserts claims for violation of Georgia’s Uniform Deceptive and Unfair Trade Practices Act, conversion, unjust enrichment, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, injunctive relief, penalties available by law, attorneys’ fees and other relief.  On February 6, 2006, the Company and certain other defendants moved to dismiss the complaint.  That motion is being briefed.

 

On December 1, 2005, Pitt County, North Carolina, filed a putative class action complaint in the North Carolina General Court of Justice, Superior Court Division, on behalf of all North Carolina political subdivisions that impose occupancy taxes on lodging against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com LP; Travelweb, LLC; Travelnow.com, Inc. and Does 1 through 1000.  (Pitt County v. Hotels.com, L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated unspecified room occupancy tax ordinances of Pitt County and other putative class members with respect to the charges and remittance of amounts to cover taxes under those ordinances.  The complaint also asserts claims for violation of North Carolina General Statute § 75-1, et seq., conversion, a constructive trust and a declaratory judgment.  The complaint seeks compensatory damages, disgorgement, penalties available by law, attorneys’ fees and other relief.  On February 13, 2006, the Company and certain other defendants removed this action to the United States District Court for the Eastern District of North Carolina.  The defendants presently are scheduled to move to dismiss or otherwise respond to the complaint on or before March 14, 2006.

 

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On January 17, 2006, plaintiffs in the City of Fairview Heights and City of Bellingham cases (described above) filed a motion for transfer and coordination pursuant to 28 U.S.C. § 1407 with the Judicial Panel on Multidistrict Litigation.  Plaintiffs’ motion sought transfer of those two cases, as well as the City of Rome and City of Findlay cases (also described above) to the United States District Court for the Southern District of Illinois for coordinated pretrial proceedings.  In the alternative, Plaintiffs sought transfer to the United States District Courts for the Western District of Washington or Northern District of Georgia.  On February 6, 2006, the Company and certain other defendants in the cases for which consolidation was sought filed their opposition to the motion for transfer and coordination.  On February 10, 2006, the plaintiffs moved to withdraw their motion for transfer and consolidation.

 

On February 9, 2006, the City of San Diego, California filed a complaint in Superior Court for the County of San Diego against Hotels.com, L.P.; Hotels.com GP, LLC; Hotwire, Inc.; Cheap Tickets, Inc.; Cendant Travel Distribution Services Group, Inc.; Expedia, Inc.; Internetwork Publishing Corp. (d/b/a Lodging.com); Lowestfare.com, Inc.; Maupintour Holding, LLC; Orbitz, Inc.; Orbitz, LLC; priceline.com, Inc.; Site59.com, LLC; Travelocity.com, Inc.; Travelocity.com, L.P.; Travelweb, LLC; Travelnow.com, Inc. and Does 1 through 1000.  (City of San Diego, California, v. Hotels.com L.P., et al.)  The complaint alleges, among other things, that each of these defendants violated the Uniform Transient Occupancy Tax Ordinance of the City of San Diego with respect to the charges and remittance of amounts to cover taxes under that ordinance, and that such practices also constitute acts of unfair competition under Section 17200.  The complaint seeks payment of alleged unpaid taxes owed, relief from conversion, including punitive damages, attorneys’ fees, imposition of a constructive trust, and a declaratory judgment.  The Company and its wholly-owned subsidiaries, Lowestfare.com Inc. and Travelweb LLC, have been served with the complaint but have not yet responded to the complaint.

 

The Company intends to defend vigorously against the claims in all of the aforementioned proceedings.  The Company is unable at this time to predict the outcome of these proceedings or reasonably estimate a range of possible loss, if any.

 

Litigation Related to Securities Matters

 

On March 16, March 26, April 27, and June 5, 2001, respectively, four putative class action complaints were filed in the U.S. District Court for the Southern District of New York naming priceline.com, Inc., Richard S. Braddock, Jay Walker, Paul Francis, Morgan Stanley Dean Witter & Co., Merrill Lynch, Pierce, Fenner & Smith, Inc., BancBoston Robertson Stephens, Inc. and Salomon Smith Barney, Inc. as defendants (01 Civ. 2261, 01 Civ. 2576, 01 Civ. 3590 and 01 Civ. 4956).  Shives et al. v. Bank of America Securities LLC et al., 01 Civ. 4956, also names other defendants and states claims unrelated to the Company.  The complaints allege, among other things, that priceline.com and the individual defendants violated the federal securities laws by issuing and selling priceline.com common stock in priceline.com’s March 1999 initial public offering without disclosing to investors that some of the underwriters in the offering, including the lead underwriters, had allegedly solicited and received excessive and undisclosed commissions from certain investors.  By Orders of Judge Mukasey and Judge Scheindlin dated August 8, 2001, these cases were consolidated for pre-trial purposes with hundreds of other cases, which contain allegations concerning the allocation of shares in the initial public offerings of companies other than priceline.com, Inc.  By Order of Judge Scheindlin dated August 14, 2001, the following cases were consolidated for all purposes:  01 Civ. 2261; 01 Civ. 2576; and 01 Civ. 3590.  On April 19, 2002, plaintiffs filed a Consolidated Amended Class Action Complaint in these cases.  This Consolidated Amended Class Action Complaint makes similar allegations to those described above but with respect to both the Company’s March 1999 initial public offering and the Company’s August 1999 second public offering of common stock.  The named defendants are priceline.com, Inc., Richard S. Braddock, Jay S. Walker, Paul E. Francis, Nancy B. Peretsman, Timothy G. Brier, Morgan Stanley Dean Witter & Co., Goldman Sachs & Co., Merrill Lynch, Pierce, Fenner & Smith, Inc., Robertson Stephens, Inc. (as successor-in-interest to BancBoston), Credit Suisse First Boston Corp. (as successor-in-interest to Donaldson Lufkin & Jenrette Securities Corp.), Allen & Co., Inc. and Salomon Smith Barney, Inc.  Priceline, Richard Braddock, Jay Walker, Paul Francis, Nancy Peretsman, and Timothy Brier, together with other issuer defendants in the consolidated litigation, filed a joint motion to dismiss on July 15, 2002.  On November 18, 2002, the cases against the individual defendants were dismissed without prejudice and without costs.  In addition, counsel for plaintiffs and the individual defendants executed Reservation of Rights and Tolling Agreements, which toll the statutes of limitations on plaintiffs’ claims against those individuals.  On February 19, 2003, Judge Scheindlin issued an Opinion and Order granting

 

108



 

in part and denying in part the issuer’s motion.  None of the claims against the Company were dismissed.  On June 26, 2003, counsel for the plaintiff class announced that they and counsel for the issuers had agreed to the form of a Memorandum of Understanding (the “Memorandum”) to settle claims against the issuers.  The terms of that Memorandum provide that class members will be guaranteed $1 billion in recoveries by the insurers of the issuers and that settling issuer defendants will assign to the class members certain claims that they may have against the underwriters.  Issuers also agree to limit their abilities to bring certain claims against the underwriters.  If recoveries in excess of $1 billion are obtained by the class from any non-settling defendants, the settling defendants’ monetary obligations to the class plaintiffs will be satisfied; any amount recovered from the underwriters that is less than $1 billion will be paid by the insurers on behalf of the issuers.  The Memorandum, which is subject to the approval of each issuer, was approved by a special committee of the priceline.com Board of Directors on Thursday, July 3, 2003.  Thereafter, counsel for the plaintiff class and counsel for the issuers agreed to the form of a Stipulation and Agreement of Settlement with Defendant Issuers and Individuals (“Settlement Agreement”).  The Settlement Agreement implements the Memorandum and contains the same material provisions.  On June 11, 2004, a special committee of the priceline.com Board of Directors authorized the Company’s counsel to execute the Settlement Agreement on behalf of the Company.  The Settlement Agreement is subject to final approval by the Court and the process to obtain that approval is still pending.

 

Subsequent to the Company’s announcement on September 27, 2000, that revenues for the third quarter 2000 would not meet expectations, it was served with the following putative class action complaints:

 

Weingarten v. priceline.com Incorporated and Jay S. Walker
3:00 CV 1901 (District of Connecticut).

Twardy v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1884 (District of Connecticut).

Berdakina v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1902 (District of Connecticut).

Mazzo v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1924 (District of Connecticut).

Fialkov v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1954 (District of Connecticut).

Ayach v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2062 (District of Connecticut).

Zia v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1968 (District of Connecticut).

Mazzo v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1980 (District of Connecticut).

Bazag v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2122 (District of Connecticut).

Breier v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2146 (District of Connecticut).

Farzam et al. v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker

 

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3:00 CV 2176 (District of Connecticut).

Caswell v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2169 (District of Connecticut).

Howard Gunty Profit Sharing Plan v. priceline.com Inc.
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1917 (District of Connecticut).

Cerelli v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1918 (District of Connecticut).

Mayer v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1923 (District of Connecticut).

Anish v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1948 (District of Connecticut).

Atkin v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 1994 (District of Connecticut).

Lyon v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2066 (District of Connecticut).

Kwan v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2069 (District of Connecticut).

Krim v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2083 (District of Connecticut).

Karas v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2232 (District of Connecticut).

Michols v. priceline.com Inc.,
Richard S. Braddock, Daniel H. Schulman and Jay S. Walker
3:00 CV 2280 (District of Connecticut).

 

All of these cases have been assigned to Judge Dominic J. Squatrito.  On September 12, 2001, Judge Squatrito ordered that these cases be consolidated under the Master File No. 3:00cv1884 (DJS), and he designated lead plaintiffs and lead plaintiffs’ counsel.  On October 29, 2001, plaintiffs served a Consolidated Amended Complaint.  On February 5, 2002, Amerindo Investment Advisors, Inc., who was one of the lead plaintiffs in the consolidated action, made a motion for leave to withdraw as lead plaintiff.  The Court granted that motion on May 30, 2002.  On February 28, 2002, the Company filed a motion to dismiss the Consolidated Amended Complaint.  On October 7, 2004, the Court issued a Memorandum of Decision granting, in part, and denying, in part, the Company’s motion.  A scheduling order was entered by the Court on November 2, 2004 and the parties are now proceeding with discovery.  Plaintiffs filed a motion for class certification on January 7, 2005, and the Company has filed its opposition to that motion.  The Company intends to defend vigorously against this action.  The Company is unable to predict the outcome of these suits or reasonably estimate a range of possible loss, if any.

 

In addition, on November 1, 2000 the Company was served with a complaint that purported to be a shareholder derivative action against its Board of Directors and certain of its current and former executive officers, as well as the Company (as a nominal defendant).  The complaint alleged breach of fiduciary duty and waste of corporate assets.  The action is captioned Mark Zimmerman v. Richard Braddock, J. Walker, D. Schulman, P. Allaire, R. Bahna, P. Blackney, W. Ford, M. Loeb, N. Nicholas, N. Peretsman, and priceline.com Incorporated, 18473-NC (Court of Chancery of Delaware, County of New Castle, State of

 

110



 

Delaware).  On February 6, 2001, all defendants moved to dismiss the complaint for failure to make a demand upon the Board of Directors and failure to state a cause of action upon which relief can be granted.  Pursuant to a stipulation by the parties, an amended complaint was filed on June 21, 2001.  Defendants renewed their motion to dismiss on August 20, 2001, and plaintiff served his opposition to that motion on October 26, 2001.  Defendants filed their reply brief on January 7, 2002.  On December 20, 2002, the Court granted defendants’ motion without prejudice.  On April 25, 2003, a second amended complaint, adding H. Miller, was filed and a motion seeking leave of court to file the second amended complaint was filed on July 28, 2003.  That motion was fully briefed, and oral argument took place on May 9, 2005. Immediately following oral argument, the Court dismissed three of the four counts in the second amended complaint.  All of the counts against defendants Allaire, Bahna, Blackney, Ford, Loeb, Miller, Peretsman and Schulman have now been dismissed.  On September 8, 2005, the Court granted plaintiff leave to file the second amended complaint as to the one remaining count.  Defendants filed a motion requesting that the Court certify its September 8, 2005 order for interlocutory appeal to the Delaware Supreme Court, and the Court granted that motion on October 6, 2005.  On October 17, 2005, the Delaware Supreme Court accepted the interlocutory appeal.  Defendants’ opening brief on appeal is due on November 21, 2005.  Discovery in the case and the time in which Defendants are required to respond to the second amended complaint have been stayed pending the Delaware Supreme Court’s entry of mandate.   The Company intends to defend vigorously against this action.  The Company is unable to predict the outcome of the suit or reasonably estimate a range of possible loss, if any.

 

On November 7, 2003, the Company was served with a complaint that purported to be a shareholder derivative action against its Board of Directors and certain of its current and former executive officers, as well as the Company (as a nominal defendant).  The complaint alleged, among other things, breach of fiduciary duty, waste of corporate assets and misappropriation of corporate information.  The claims in the complaint appear to be substantially repetitive of the claims pending in the derivative action in Delaware which is described above.  The action is captioned Don Powell v. Richard S. Braddock, Jay S. Walker, Daniel H. Schulman, Paul A. Allaire, Ralph M. Bahna, Paul J. Blackney, William E. Ford, Marshall Loeb, N. J. Nicholas, Jr., Nancy B. Peretsman, and Heidi G. Miller and priceline.com Incorporated (Superior Court, Judicial District of Stamford/Norwalk, State of Connecticut).  On January 28, 2004, defendants Blackney, Nicholas, Peretsman and Loeb moved to dismiss the complaint for lack of personal jurisdiction.  On January 29, 2004, defendant Miller moved to dismiss the complaint for lack of personal jurisdiction and for insufficient service of process.  On February 27, 2004, defendants Braddock, Walker, Schulman, Allaire, Bahna, Blackney, Loeb, Nicholas, Peretsman, Miller and priceline.com moved to dismiss the complaint for lack of subject matter jurisdiction and defendants Braddock and Schulman also moved to dismiss the complaint for lack of personal jurisdiction and insufficient service of process.  At a hearing on May 3, 2004, the Court stated that it would not rule on the pending motions until the pending motions in the Delaware action described above are decided.  The Court conducted a subsequent status conference on January 10, 2005, at which it requested that the parties report back no later than March 15, 2005 on the status of the Delaware derivative suit.  On March 15, 2005, the parties informed the Court in writing that the oral argument in the Delaware case had been postponed until May 9, 2005, and that the parties would contact the Court with a status report after that hearing was held.  The Delaware Court dismissed three of the four counts in the second amended complaint in the Delaware derivative suit.  All of the counts against the defendants Allaire, Bahna, Blackney, Ford, Loeb, Miller, Peretsman and Schulman have now been dismissed.  The parties in the Connecticut action advised the Connecticut Court of the Delaware Court’s ruling by letter dated June 6, 2005.  The Delaware Court subsequently granted plaintiff leave to file the second amended complaint as to the one remaining count.  Defendants sought an interlocutory appeal of the Delaware Court’s order, and the Delaware Supreme Court accepted that appeal.  The parties in the Connecticut action advised the Connecticut Court of those developments by letter dated November 3, 2005.  The Company intends to defend vigorously against this action.  The Company is unable to predict the outcome of this suit or reasonably estimate a range of possible loss, if any.

 

111



 

Other Litigation

 

On January 6, 1999, the Company received notice that a third party patent applicant and patent attorney, Thomas G. Woolston, purportedly had filed in December 1998 with the United States Patent and Trademark Office a request to declare an interference between a patent application filed by Woolston and the Company’s U.S. Patent 5,794,207.  The Company is currently awaiting information from the Patent Office regarding whether it will initiate an interference proceeding.

 

From time to time, the Company has been and expects to continue to be subject to legal proceedings and claims in the ordinary course of business, including claims of alleged infringement of third party intellectual property rights by it.  Such claims, even if not meritorious, could result in the expenditure of significant financial and managerial resources, divert management’s attention from the Company’s business objectives and could adversely affect the Company’s business, results of operations, financial condition and cash flows.

 

Uncertainty regarding payment of sales and hotel occupancy and other related taxes.

 

On an ongoing basis, the Company conducts a review and interpretation of the tax laws in various states and other jurisdictions relating to the payment of state and local hotel occupancy and other related taxes.  In connection with its review, the Company has met and had discussions with taxing authorities in certain jurisdictions but the ultimate resolution in any particular jurisdiction cannot be determined at this time.  Currently, hotels collect and remit hotel occupancy and related taxes to the various tax authorities based on the amounts collected by the hotels.  Consistent with this practice, the Company recovers the taxes on the underlying cost of the hotel room night from customers and pays that amount to the hotel operators for payment to the appropriate tax authorities.  As discussed at length above, several jurisdictions have initiated lawsuits indicating the position that sales tax or hotel occupancy tax is applicable to the differential between the price paid by a customer for the Company’s service and the cost to the Company of the underlying room.  Historically, the Company has not collected taxes on this differential.  Additional state and local jurisdictions could assert that the Company is subject to sales or hotel occupancy taxes on this differential and could seek to collect such taxes, either retroactively or prospectively or both.  Such actions may result in substantial liabilities for past and/or future sales and could have a material adverse effect on the Company’s business and results of operations.  To the extent that any tax authority succeeds in asserting that any such tax collection responsibility exists, it is likely that, with respect to future transactions, the Company would collect any such additional tax obligation from its customers, which would have the effect of increasing the cost of hotel room nights to the Company’s customers and, consequently, could reduce its hotel sales.  The Company will continue to assess the risks of the potential financial impact of additional tax exposure, and to the extent appropriate, it will reserve for those estimates of liabilities.

 

Worldspan, L.P. Agreement

 

In October 2001, the Company entered into a long-term worldwide technology agreement with Worldspan, L.P., pursuant to which Worldspan, L.P. acts as the Company’s primary global distribution system and provides the Company with product development resources.  The current agreement, as amended, expires on December 31, 2007, and requires the Company to use Worldspan, L.P. for a significant majority of its travel bookings originated in the United States.  In return, the Company earns a fee for such bookings.

 

Employment Contracts

 

The Company has employment agreements with certain members of senior management that provide for cash severance payments of up to approximately $10.3 million, accelerated vesting of stock

 

112



 

options upon, among other things, death or a termination other than for “cause” or “good reason”, as those terms are defined in the agreements, and a gross-up for the payment of golden parachute excise taxes.  In addition, the agreements provide for the extension of health and insurance benefits after termination for periods of up to three years and, in some instances, gross-up for excise taxes that may be imposed.

 

Operating Leases

 

The Company leases certain facilities and equipment through operating leases. Rental expense for operating leases was approximately $2.8 million, $2.3 million and $2.2 million for the years ended December 31, 2005, 2004 and 2003, respectively. The Company’s executive, administrative, operating offices and network operations center are located in approximately 92,000 square feet of leased office space located in Norwalk, Connecticut.  Minimum payments for operating leases having initial or remaining non-cancelable terms in excess of one year are as follows (in thousands):

 

Years ended December 31,

 

 

 

2006

 

2007

 

2008

 

2009

 

2010

 

After
2010

 

Total

 

$

3,521

 

$

3,302

 

$

3,489

 

$

3,370

 

$

3,357

 

$

2,175

 

$

19,214

 

 

20.           BENEFIT PLAN

 

Priceline.com adopted a defined contribution 401(k) savings plan (the “Plan”) during 1998 covering all employees who are at least 21 years old. The Plan allows eligible employees to contribute up to 20% of their eligible earnings, subject to a statutorily prescribed annual limit.  The Company may make matching contributions on a discretionary basis to the Plan. All participants are fully vested in their contributions and investment earnings. The Company did not make any matching contributions to the Plan during each of the three years ending December 31, 2005, 2004 and 2003.

 

21.           GEOGRAPHIC INFORMATION

 

The geographic information is based upon the location of Company’s subsidiaries (in thousands).

 

 

 

United
States

 

United
Kingdom

 

The
Netherlands

 

Total
Company

 

 

 

 

 

 

 

 

 

 

 

2005

 

 

 

 

 

 

 

 

 

Revenues

 

$

892,180

 

$

42,299

 

$

28,181

 

$

962,660

 

Intangible assets, net

 

9,363

 

67,686

 

72,626

 

149,675

 

Goodwill

 

26,852

 

97,005

 

74,560

 

198,417

 

Other long-lived assets

 

179,056

 

2,535

 

663

 

182,254

 

 

 

 

 

 

 

 

 

 

 

2004

 

 

 

 

 

 

 

 

 

Revenues

 

$

900,947

 

$

13,425

 

$

 

$

914,372

 

Intangible assets, net

 

13,347

 

85,561

 

 

98,908

 

Goodwill

 

26,867

 

111,992

 

 

138,859

 

Other long-lived assets

 

31,167

 

602

 

 

31,769

 

 

 

 

 

 

 

 

 

 

 

2003

 

 

 

 

 

 

 

 

 

Revenues

 

$

859,460

 

$

4,201

 

$

 

$

863,661

 

Intangible assets, net

 

7,053

 

 

 

7,053

 

Goodwill

 

 

8,779

 

 

8,779

 

Other long-lived assets

 

38,439

 

 

 

38,439

 

 

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22.                                 SELECTED QUARTERLY FINANCIAL DATA (Unaudited)

 

The following table sets forth certain key interim financial information for the years ended December 31, 2005 and 2004:

 

 

 

First

 

Second

 

Third

 

Fourth

 

 

 

Quarter

 

Quarter

 

Quarter

 

Quarter

 

 

 

(In thousands, except per share data)

 

2005

 

 

 

 

 

 

 

 

 

Total revenues

 

$

233,392

 

$

266,557

 

$

258,798

 

$

203,913

 

Gross profit

 

57,707

 

65,234

 

80,003

 

64,919

 

Net income

 

4,992

 

12,376

 

171,571

 

3,790

 

Preferred stock dividend

 

(878

)

 

(976

)

 

Net income applicable to common stockholders

 

4,114

 

12,376

 

170,595

 

3,790

 

Net income applicable to common stockholders per basic common share

 

0.11

 

0.32

 

4.36

 

0.10

 

Net income applicable to common stockholders per diluted common share

 

0.10

 

0.29

 

3.71

 

0.09

 

 

 

 

First

 

Second

 

Third

 

Fourth

 

 

 

Quarter

 

Quarter

 

Quarter

 

Quarter

 

 

 

(In thousands, except per share data)

 

2004

 

 

 

 

 

 

 

 

 

Total revenues

 

$

224,131

 

$

259,390

 

$

235,882

 

$

194,969

 

Gross profit

 

43,374

 

53,779

 

51,104

 

49,898

 

Net income

 

5,103

 

11,401

 

10,006

 

4,999

 

Preferred stock dividend

 

(772

)

 

(740

)

 

Net income applicable to common stockholders

 

4,331

 

11,401

 

9,266

 

4,999

 

Net income applicable to common stockholders per basic common share

 

0.12

 

0.30

 

0.24

 

0.13

 

Net income applicable to common stockholders per diluted common share

 

0.11

 

0.28

 

0.23

 

0.12

 

 

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INDEX TO EXHIBITS

 

Exhibit
Number

 

Description

 

 

 

 

 

 

2.1(x)

 

Share Sale and Purchase Agreement, dated July 14, 2005 by and between the Registrant, ACME Limited and Blue Sky Investments B.V.

 

3.1(a)

 

Amended and Restated Certificate of Incorporation of the Registrant.

 

3.2(b)

 

Certificate of Amendment to Amended and Restated Certificate of Incorporation of the Registrant

 

3.3(a)

 

By-Laws of the Registrant.

 

4.1

 

Reference is hereby made to Exhibits 3.1, 3.2 and 3.3.

 

4.2(a)

 

Specimen Certificate for Registrant’s Common Stock.

 

4.3(a)

 

Amended and Restated Registration Rights Agreement, dated as of December 8, 1998, among the Registrant and certain stockholders of the Registrant.

 

4.4(b)

 

Registration Rights Agreement, dated as of August 1, 2003, among the Registrant and the initial purchasers named therein.

 

4.5(b)

 

Indenture, dated as of August 1, 2003, between the Registrant and American Stock Transfer & Trust Company, as Trustee (including the form of note contained therein).

 

4.6(b)

 

Supplemental Indenture, dated as of October 22, 2003, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.7(d)

 

Second Supplemental Indenture, dated as of December 13, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.8(c)

 

Registration Rights Agreement, dated as of June 28, 2004, among priceline.com Incorporated and the initial purchasers named therein.

 

4.9(c)

 

Indenture, dated as of June 28, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee (including the form of note contained therein).

 

4.10(d)

 

First Supplemental Indenture, dated as of December 13, 2004, between the Registrant and American Stock Transfer & Trust Company, as Trustee.

 

4.11(b)

 

Certificate of Designation, Preferences and Rights of Series A Convertible Redeemable PIK Preferred Stock of the Registrant.

 

4.12(b)

 

Certificate of Designation, Preferences and Rights of Series B Redeemable Preferred Stock of the Registrant.

 

10.1(a)+

 

1997 Omnibus Plan of the Registrant.

 

10.2(e)+

 

1999 Omnibus Plan of the Registrant, as amended.

 

10.3(f)+

 

Priceline.com 2000 Employee Stock Option Plan.

 

10.4(e)+

 

Form of Stock Option Grant Agreement.

 

10.5(e)+

 

Form of Restricted Stock Agreement for restricted stock grants to Board of Directors.

 

10.6(g)+

 

Form of Base Restricted Stock Agreement (U.S.).

 

10.7(g)+

 

Form of Base Restricted Stock Agreement (U.K.).

 

10.8(g)+

 

Form of Restricted Stock Agreement with covenants (U.S.).

 

10.9(g)+

 

Employment Agreement, dated February 7, 2005, by and between Jeffery H. Boyd and the Registrant.

 

10.10(g)+

 

Restricted Stock Agreement, dated February 1, 2005, between Jeffery H. Boyd and the Registrant.

 

10.12(f)+

 

Employment Agreement, dated November 20, 2000, between the Registrant and Robert Mylod.

 

10.13(j)+

 

Amendment to Employment Agreement, dated June 15, 2001, by and between the Registrant and Robert Mylod.

 

10.14(h)+

 

Stock Option and Restricted Stock Agreement, dated November 20, 2000, by and between the Registrant and Robert Mylod.

 

10.15(g)+

 

Restricted Stock Agreement, dated February 1, 2005, between Robert J. Mylod, Jr. and the Registrant.

 

10.16(h)+

 

Employment Agreement, dated December 20, 2000, by and between the Registrant and Ronald Rose.

 

10.17(k)+

 

Employment Agreement, dated February 8, 2006, by and between the Registrant and Peter J. Millones.

 

10.18(i)+

 

Employment Letter Agreement, dated January 2, 2002, by and between the Registrant and Brett Keller.

 

10.19(g)+

 

Employment Agreement, dated February 7, 2005, by and between the Registrant and Chris Soder.

 

10.20(a)*

 

General Agreement, dated August 31, 1998, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.21(a)*

 

Airline Participation Agreement, dated August 31, 1998, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

115



 

 

10.22(a)*

 

Amendment to the Airline Participation Agreement and the General Agreement, dated December 31, 1998, between and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.23(l)

 

Letter Agreement, dated July 16, 1999, between the Registrant and Delta Air Lines, Inc.

 

10.24(m)

 

Master Agreement, dated November 17, 1999, between the Registrant and Delta Air Lines, Inc.

 

10.25(m)

 

Amendment to the Airline Participation Agreement and the General Agreement, dated November 17, 1999, by and among the Registrant, Priceline Travel, Inc. and Delta Air Lines, Inc.

 

10.26(n)

 

Stockholder Agreement, dated February 6, 2001, between the Registrant and Delta Air Lines, Inc.

 

10.27(n)

 

Warrant Agreement, dated February 6, 2001, by and between the Registrant and Delta Air Lines, Inc.

 

10.28(o)*

 

Formation and Funding Agreement, dated as of March 17, 2000, by and between the Registrant and Alliance Partners, L.P.

 

10.29(p)

 

Stock Purchase Agreement, dated as of February 15, 2001, among the Registrant, Prime Pro Group Limited and Forthcoming Era Limited.

 

10.30(p)

 

Registration Rights Agreement, dated as of February 15, 2001, among the Registrant, Prime Pro Group Limited and Forthcoming Era Limited.

 

10.31(q)

 

Stockholders’ Agreement by and among the Registrant, Prime Pro Group Limited, Forthcoming Era Limited, Potton Resources Limited and Ultimate Pioneer Limited, dated as of June 5, 2001.

 

10.32(i)

 

Subscriber Entity Agreement, dated October 1, 2001, by and between Worldspan, L.P. and the Registrant.

 

10.33(i)

 

Amendment to the Worldspan, L.P. Subscriber Agreement, dated October 1, 2001, by and between Worldspan, L.P. and the Registrant.

 

10.34(r)*

 

Second Amendment to the Worldspan Subscriber Entity Agreement, dated April 1, 2003, by and between the Registrant and Worldspan, L.P.

 

10.35(s)

 

Warrant Agreement, dated March 17, 2003, by and between the Registrant and Marriott International, Inc.

 

10.36(t)

 

Restructuring Agreement, dated as of October 3, 2003, between Hutchison-Priceline Limited, Trio Happiness Limited and PCLN Asia, Inc.

 

10.37(t)

 

Amended and Restated Securityholders’ Agreement, dated as of October 3, 2003, among Hutchison-Priceline Limited, PCLN Asia, Inc. and Trio Happiness Limited.

 

10.38(t)

 

Master Agreement, dated as of November 20, 2003, between Credit Suisse First Boston International and the Registrant.

 

10.39(t)

 

Schedule to the Master Agreement, dated as of November 20, 2003 between Credit Suisse First Boston International and the Registrant.

 

10.40(t)

 

Letter Agreement, dated November 26, 2003, between Credit Suisse First Boston International and pricleine.com Incorporated.

 

10.41(t)

 

Securities Purchase Agreement dated as of May 3, 2004, between Lowestfare.com Incorporated, Hilton Electronic Distribution Systems, LLC, HT-HDS, Inc., MI Distribution, LLC, Starwood Resventure LLC, Pegasus Business Intelligence, LP and Travelweb LLC.

 

10.42(v)

 

Sale and Purchase Agreement dated September 21, 2004 by and among Priceline.com Holdco U.K. Limited and the security holders of Active Hotels Limited listed therein.

 

10.43(s)

 

Form of priceline.com Incorporated 1999 Omnibus Plan Restricted Stock Agreement for Non-Employee Directors.

 

10.44(y)+

 

Stock Option Grant Agreement with Ralph M. Bahna.

 

10.45(y)+

 

Indemnification Agreement, dated June 2, 2005, by and between the Registrant and Marshall Loeb.

 

10.46(z)+

 

Employment Agreement, dated September 21, 2004, by and between Andrew J. Phillipps and Active Hotels Limited.

 

10.47(z)+

 

Subscription Letter for Purchased Ordinary Shares of Active Hotels Limited, dated September 21, 2005, with Andrew J. Phillipps.

 

10.48(z)+

 

Subscription Letter for Granted Ordinary Shares of Active Hotels Limited, dated September 21, 2004, with Andrew J. Phillipps.

 

10.49(z)+

 

Terms and Conditions of Participation in the priceline.com International Limited Management Incentive Plan, dated July 14, 2005, by and between Andrew J. Phillipps and priceline.com International Limited.

 

10.50(aa)

 

Articles of Association of priceline.com Incorporated Limited, as amended.

 

10.51(bb)+

 

Letter agreement, dated October 19, 2005 by and between the Registrant and Daniel J. Finnegan.

 

10.52(bb)+

 

Restricted Stock Grant Agreement, dated October 19, 2005, reflecting grant of restricted stock to Daniel J. Finnegan.

 

10.53(bb)+

 

Part-Time Employment and Transition Agreement, dated October 20, 2005, by and between the Registrant and Thomas P. D’Angelo.

 

116



 

 

10.54(cc)+

 

Employment Agreement, dated July 14, 2005 between Bookings Europe B.V. and Stef Norden.

 

10.55(cc)+

 

Form of Registrant’s 1999 Omnibus Plan Award Agreement — Restricted Stock Units for Employees in the Netherlands.

 

10.56(dd)

 

Warrant Repurchase Agreement, dated December 5, 2005, by and between the Registrant and Marriott International, Inc.

 

 

 

 

 

12.1

 

Calculation of ratio of earnings to fixed charges.

 

14(t)

 

Priceline.com Incorporated Code of Business Conduct and Ethics.

 

21

 

List of Subsidiaries.

 

23.1

 

Consent of Deloitte & Touche LLP.

 

24.1

 

Power of Attorney (included in the Signature Page).

 

31.1

 

Certificate of Jeffery H. Boyd, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

31.2

 

Certificate of Robert J. Mylod, pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

 

32.1(w)

 

Certification of Jeffery H. Boyd, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code).

 

32.2(w)

 

Certification of Robert J. Mylod, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Subsections (a) and (b) of Section 1350, Chapter 63 of Title 18, United States Code).


 

(a)

Previously filed as an exhibit to the Form S-1 (Registration No. 333-69657) filed in connection with priceline.com’s initial public offering.

 

(b)

Previously filed as an exhibit to the Form S-3 (Registration Statement No. 333-190029) filed in connection with priceline.com’s registration of 1.00% Convertible Senior Notes due 2010 and Shares of Common Stock Issuable Upon Conversion of the Notes.

 

(c)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended September 30, 2003.

 

(d)

Previously filed as an exhibit to the Form 8-K filed on December 13, 2004.

 

(e)

Previously filed as an exhibit to the Form S-8 (Registration No. 333-122414) filed on January 31, 2005.

 

(f)

Previously filed as an exhibit to the Form S-8 (Registration No. 333-55578) filed on February 14, 2001.

 

(g)

Previously filed as an exhibit to the Form 8-K filed on February 7, 2005.

 

(h)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 2000.

 

(i)

Previously filed as an exhibit to the Form 10-K/A for the year ended December 31, 2001.

 

(j)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended June 30, 2001.

 

(k)

Previously filed as an exhibit to the Form 8-K filed on February 8, 2006.

 

(l)

Previously filed as an exhibit to the Form S-1 (Registration No. 333-83513) filed in connection with priceline.com’s secondary public offering.

 

(m)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 1999.

 

(n)

Previously filed as an exhibit to the Form 8-K filed on February 8, 2001.

 

(o)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended March 31, 2000.

 

(p)

Previously filed as an exhibit to the Form 8-K filed on February 20, 2001.

 

(q)

Previously filed as an exhibit to the Form 8-K filed on June 6, 2001.

 

(r)

Previously filed as an exhibit to the Form 10-Q/A for the quarterly period ended June 30, 2003.

 

(s)

Previously filed as an exhibit to the Form 10-Q for the quarterly period ended March 31, 2003.

 

(t)

Previously filed as an exhibit to the Form 10-K for the year ended December 31, 2003.

 

(u)

Previously filed as an exhibit to the Form 8-K filed on July 7, 2004.

 

(v)

Previously filed as an exhibit to the Form 8-K filed on September 23, 2004.

 

(w)

This document is being furnished in accordance with SEC Release Nos. 33-8212 and 34-47551.

 

(x)

Previously filed as an exhibit to the Form 8-K filed on July 20, 2005.

 

(y)

Previously filed as an exhibit to the Form 8-K filed on June 3, 2005.

 

(z)

Previously filed as an exhibit to the Form 8-K filed on July 25, 2005.

 

(aa)

Previously filed as an exhibit to the Form 8-K filed on September 29, 2005.

 

(bb)

Previously filed as an exhibit to the Form 8-K filed on October 21, 2005.

 

(cc)

Previously filed as an exhibit to the Form 8-K filed on November 8, 2005.

 

(dd)

Previously filed as an exhibit to the Form 8-K filed on December 6, 2005.

 

 

 

 

*

Certain portions of this document have been omitted pursuant to a confidential treatment request.

 

+

Indicates a management contract or compensatory plan or arrangement.

 

117