Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
CITADEL L P
  2. Issuer Name and Ticker or Trading Symbol
E TRADE FINANCIAL CORP [ETFC]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
C/O CITADEL INVESTMENT GROUP LLC, 131 S. DEARBORN STREET, 32ND FL
3. Date of Earliest Transaction (Month/Day/Year)
08/10/2009
(Street)

CHICAGO, IL 60603
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock               47,848 D (1)  
Common Stock               289,145 D (2)  
Common Stock               45,454,545 D (3)  
Common Stock 08/10/2009   S   10,889,251 D $ 15,250,237 123,377,631 D (4)  
Common Stock 08/11/2009   S   3,000,000 D $ 4,166,604 120,377,631 D (4)  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
CITADEL L P
C/O CITADEL INVESTMENT GROUP LLC
131 S. DEARBORN STREET, 32ND FL
CHICAGO, IL 60603
  X   X    
CITADEL INVESTMENT GROUP LLC
131 S. DEARBON STREET, 32ND FLOOR
CHICAGO, IL 60603
  X   X    
CITADEL EQUITY FUND LTD
C/O CITADEL INVESTMENT GROUP, L.L.C.
131 S. DEARBORN STREET, 32ND FLOOR
CHICAGO, IL 60603
  X   X    
WINGATE CAPITAL LTD
C/O CITADEL INVESTMENT GROUP, L.L.C.
131 S. DEARBON STREET, 32ND FLOOR
CHICAGO, IL 60603
  X   X    
GRIFFIN KENNETH C
C/O CITADEL INVESTMENT GROUP II, L.L.C.
131 S. DEARBON STREET, 32ND FLOOR
CHICAGO, IL 60603
  X   X    

Signatures

 /s/ Adam C. Cooper, Authorized Signatory   08/12/2009
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) This security is owned by Citadel Derivatives Trading Ltd.
(2) This security is owned by Citadel Securities LLC (f/k/a Citadel Derivatives Group LLC).
(3) This security is owned by Wingate Capital Ltd. ("Wingate").
(4) This security is owned by Citadel Equity Fund Ltd. ("CEF"). The price reported in column 4 is the weighted average sale price of the shares sold on each day. The range of sale prices on 8/10/09 was between $1.38 and $1.44 per share. The range of sale prices on 8/11/09 was between $1.38 and $1.40 per share. Upon request by the SEC staff, the Issuer or a security holder of the Issuer, the Reporting Persons will supply the full information regarding the number of shares sold at each separate price.
 
Remarks:
Each of the Reporting Persons expressly disclaims beneficial ownership of the securities described herein except to the
 extent of such person's pecuniary interest therein. Mr. Griffin serves as a director of the Issuer deputized by the
 Reporting Persons.

The Reporting Persons are addressing with the Issuer the application of Section 16(b) of the Securities Exchange Act of 1934,
 as amended, to the transactions reflected on this Form 4 and prior non-exempt transactions, if any.

A Form 4 is limited to a maximum of ten reporting persons. As a result, this Form 4 is one of two filed today reporting on
 the same securities by the following eleven joint filers: Citadel Limited Partnership, Citadel Investment Group, L.L.C.,
 Citadel Equity Fund Ltd., Wingate Capital Ltd., Kenneth C. Griffin, Citadel Advisors LLC, Citadel Holdings I LP, Citadel
 Holdings II LP, Citadel Securities LLC (f/k/a Citadel Derivatives Group LLC), Citadel Derivatives Trading Ltd. and Citadel
 Investment Group II, L.L.C.

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