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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
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                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of report (Date of earliest event reported): January 3, 2006

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                        ADVANCED MARKETING SERVICES, INC.
               (Exact Name of Registrant as Specified in Charter)


            Delaware                     0-16002                  95-3768341
(State or Other Jurisdiction of  (Commission File Number)       (IRS Employer
         Incorporation)                                      Identification No.)

5880 Oberlin Drive, San Diego, California                           92121
 (Address of principal executive offices)                         (Zip Code)


                                 (858) 457-2500
               Registrant's telephone number, including area code

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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act 
    (17 CFR 230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act 
    (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
    Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
    Act (17 CFR 240.13e-4(c))

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Item 1.01 Entry Into a Material Definitive Agreement.

         On January 3, 2006, Advanced Marketing Services, Inc., a Delaware
corporation (the "Company"), Publishers Group West Incorporated, a California
corporation, and Publishers Group Incorporated, a California corporation
(collectively, the "Company Borrowers"), entered into an amendment effective as
of December 30, 2005 (the "Amendment") to that certain Loan and Security
Agreement dated April 27, 2004 (the "Loan Agreement") by and among the Company
Borrowers, certain lenders, and Wells Fargo Foothill, Inc. ("Wells Fargo"), as
amended by that certain Amendment Number One dated October 8, 2004 ("Amendment
No. 1"), that certain Amendment Number Two dated February 28, 2005 ("Amendment
No. 2"), that certain Amendment Number Three dated May 12, 2005 ("Amendment No.
3"), that certain Amendment Number Four dated September 21, 2005 ("Amendment No.
4") and that certain Amendment Number Five dated November 16, 2005. The
Amendment amends the Loan and Security Agreement to extend the deadline to
deliver certain audited consolidated financial statements to January 31, 2006
for the fiscal year ended March 31, 2004 and to March 31, 2006 for the fiscal
year ended March 31, 2005.

         A copy of the Amendment is filed as Exhibit 10.1 to this report and is
incorporated herein by reference. A copy of the Loan Agreement was filed as an
exhibit to the Company's Current Report on Form 8-K filed with the Commission on
April 30, 2004, and is incorporated herein by reference. Copies of Amendments
No. 1 and No. 2 were filed as exhibits to the Company's Current Report on Form
8-K filed with the Commission on March 9, 2005, and are incorporated herein by
reference. A copy of Amendment No. 3 was filed as an exhibit to the Company's
Current Report on Form 8-K filed with the Commission on May 18, 2005, and is
incorporated herein by reference. A copy of Amendment No. 4 was filed as an
exhibit to the Company's Current Report on Form 8-K filed with the Commission on
September 26, 2005, and is incorporated herein by reference. A copy of Amendment
No. 5 was filed as an exhibit to the Company's Current Report on Form 8-K filed
with the Commission on November 22, 2005, and is incorporated herein by
reference. The descriptions of the transactions contained in this report are
qualified in their entirety by reference to such exhibits.

Item 9.01  Financial Statements and Exhibits.

         (c)  Exhibits.

                  10.1     Amendment to Loan and Security Agreement.




                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Dated:  January 9, 2005            Advanced Marketing Services, Inc.


                                               /s/ Curtis R. Smith
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                                                 Curtis R. Smith
                                           Executive Vice President and
                                             Chief Financial Officer