WASHINGTON, D.C. 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of report (Date of earliest event reported): March 20, 2006

                                 Dillard's, Inc.
             (Exact Name of Registrant as Specified in its Charter)

                 (State or Other Jurisdiction of Incorporation)

         1-6140                                              71-0388071
----------------------------                        ----------------------------
 (Commission File Number)                                  (I.R.S. Employer
                                                         Identification No.)

      1600 Cantrell Road
    Little Rock, Arkansas                                      72201
----------------------------                        ----------------------------
    (Address of Principal                                    (Zip Code)
      Executive Offices)

                                 (501) 376-5200
              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
          (Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_| Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)

     |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)

     |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

     |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))

Item 7.01       Regulation FD Disclosure.

     On March 20, 2006, the registrant issued a joint press release with GE
Consumer Finance and American Express announcing the launch of the Dillard
American Express Card under an alliance between GE and American Express. A copy
of the press release is furnished as Exhibit 99.

Item 9.01       Financial Statements and Exhibits

       99       Press Release dated March 20, 2006


               Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.

                                                DILLARD'S, INC.

DATED: March 21, 2006                           By:     /s/ James I. Freeman
       --------------                              -----------------------------
                                                Name:  James I. Freeman
                                                Title: Senior Vice President &
                                                       Chief Financial Officer

                                  EXHIBIT INDEX

Exhibit No.             Description
-----------             -----------

   99                   Press Release dated March 20, 2006.