UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                     FORM 15

             CERTIFICATION AND NOTICE OF TERMINATION OF REGISTRATION
                 UNDER SECTION 12(g) OF THE SECURITIES EXCHANGE
                ACT OF 1934 OR SUSPENSION OF DUTY TO FILE REPORTS
                       UNDER SECTIONS 13 AND 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

                         Commission File Number 0-16002
                                                -------

                        Advanced Marketing Services, Inc.
                        ---------------------------------
             (Exact name of registrant as specified in its charter)

                 5880 Oberlin Drive, San Diego, California 92121
                                 (858) 457-2500
                                 --------------
   (Address, including zip code, and telephone number, including area code, of
                    registrant's principal executive offices)

                         Common Stock, $0.001 par value
                         Rights to Purchase Common Stock
                         -------------------------------
            (Title of each class of securities covered by this Form)

                                       N/A
                                       ---
           (Title of all other classes of securities for which a duty
              to file reports under Section 13(a) or 15(d) remains)

     Please place an X in the box(es) to designate the appropriate rule
provision(s) relied upon to terminate or suspend the duty to file reports:

Rule 12g-4(a)(1)(i)     [x]              Rule 12h-3(b)(1)(i)         [ ]
Rule 12g-4(a)(1)(ii)    [ ]              Rule 12h-3(b)(1)(ii)        [ ]
Rule 12g-4(a)(2)(i)     [ ]              Rule 12h-3(b)(2)(i)         [ ]
Rule 12g-4(a)(2)(ii)    [ ]              Rule 12h-3(b)(2)(ii)        [ ]
                                         Rule 15d-6                  [ ]

     Approximate number of holders of record as of the certification or notice
date: 216

     Pursuant to the requirements of the Securities Exchange Act of 1934,
Advanced Marketing Services, Inc., has caused this certification/notice to be
signed on its behalf by the undersigned duly authorized person.


Date: June 13, 2006                     By:      /s/ Gary M. Rautenstrauch
                                                 -------------------------
                                             Name:   Gary M. Rautenstrauch
                                             Title:  President and
                                                     Chief Executive Officer