FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

(Mark One)

X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934


    For the quarterly period ended May 1, 2004 Commission file number 1-15274

                                       OR

     TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR  15(d)  OF THE  SECURITIES
          EXCHANGE ACT OF 1934

       For the transitional period from ______________ to ________________
                       Commission File No. ______________

                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)

        Delaware                                                26-0037077
     (State or other jurisdiction of                         (I.R.S. Employer
    incorporation or organization)                           Identification No.)

                  6501 Legacy Drive, Plano, Texas 75024 - 3698
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (972) 431-1000
              (Registrant's telephone number, including area code)
              (Former name, former address and former fiscal year,
                          if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes            X           No

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

Yes             X                   No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

282,126,202 shares of Common Stock of 50 cents par value, as of June 1, 2004.




                                      INDEX


                                                                                     
                                                                                       Page
                                                                                    -------

Part I               Financial Information
   Item 1.           Unaudited Financial Statements
                     Consolidated Statements of Operations                                1
                     Consolidated Balance Sheets                                          2
                     Consolidated Statements of Cash Flows                                4
                     Notes to the Unaudited Interim Consolidated
                     Financial Statements                                                 5
   Item 2.           Management's Discussion and Analysis of Financial
                     Condition and Results of Operations                                 14

   Item 3.           Quantitative and Qualitative Disclosures about Market Risk          22
   Item 4.           Controls and Procedures                                             22

Part II              Other Information
   Item 1.           Legal Proceedings                                                   23
   Item 6.           Exhibits and Reports on Form 8-K                                    23

Signature Page                                                                           24

Certifications                                                                           25


                                       i



PART I - FINANCIAL INFORMATION

     Item 1 - Unaudited Financial Statements

                           J. C. Penney Company, Inc.
                      Consolidated Statements of Operations
                                   (Unaudited)

                                                                                       

($ in millions, except per share data)                                         13 weeks ended
                                                                        -----------------------------
                                                                              May 1,      April 26,
                                                                               2004           2003
                                                                        --------------   ------------

Retail sales, net                                                           $ 4,033        $ 3,711
Cost of goods sold                                                            2,418          2,255
                                                                        --------------   ------------
Gross margin                                                                  1,615          1,456
Selling, general and administrative expenses                                  1,386          1,372
Net interest expense                                                             57             65

Real estate and other (income)                                                   (8)            (9)
                                                                        --------------   ------------
Income from continuing operations before income taxes                           180             28
Income tax expense                                                               62              8
                                                                        --------------   ------------
Income from continuing operations                                             $ 118           $ 20
Discontinued operations, net of income tax
   (benefit)/expense of  $(90) and $25                                          (77)            41
                                                                        --------------   ------------
Net income                                                                    $  41           $ 61

Less: preferred stock dividends                                                   6              7
                                                                        --------------   ------------
Net income applicable to common stockholders                                  $  35           $ 54
                                                                        ==============   ============



Earnings per share from continuing operations:
    Basic                                                                     $0.40         $ 0.05
    Diluted                                                                   $0.38         $ 0.05

(Loss)/earnings per share from discontinued operations:
    Basic                                                                   $ (0.27)        $ 0.15
    Diluted                                                                 $ (0.25)        $ 0.15

Earnings per share:
    Basic                                                                     $0.13         $ 0.20
    Diluted                                                                   $0.13         $ 0.20

       The accompanying notes are an integral part of these unaudited Interim
Consolidated Financial Statements.



                                      -1-





                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)


                                                                                            
($ in millions)                                                       May 1,        Apr. 26,       Jan. 31,
                                                                       2004            2003           2004
                                                                 --------------   ------------  --------------

Assets
Current assets
   Cash and short-term investments
        (including restricted balances of $88,
         $87 and $87)                                               $ 3,027         $ 2,629        $ 2,994

  Receivables (net of bad debt reserves
         of $5, $4 and $5)                                              243             295            233

  Merchandise inventory (net of LIFO
         reserves of $43, $49 and $43)                                3,338           3,326          3,156

  Prepaid expenses                                                      131             100            130
                                                                 ----------       ---------      ---------
       Total current assets                                           6,739           6,350          6,513


Property and equipment (net of accumulated
  depreciation of $2,178, $2,191 and $2,122)                          3,462           3,519          3,515

Prepaid pension                                                       1,302           1,123          1,320

Goodwill                                                                 42              36             42

Other assets                                                            538             503            556

Assets of discontinued operations (net of fair value
  adjustment of $615, $- and $450)                                    6,077           6,706          6,354
                                                                 ----------       ---------      ---------

Total Assets                                                       $ 18,160        $ 18,237       $ 18,300
                                                                 ==========       =========      =========

The  accompanying  notes  are  an  integral  part  of  these  unaudited  Interim
Consolidated Financial Statements.




                                      -2-





                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)


                                                                                           
($ in millions except per share data)                                  May 1,        Apr. 26,       Jan. 31,
                                                                        2004            2003           2004
                                                                 --------------   ------------  -------------

Liabilities and Stockholders' Equity
Current liabilities
  Accounts payable and accrued expenses                              $ 2,411         $ 2,042        $ 2,551
  Short-term debt                                                         34              23             18
  Current maturities of long-term debt                                   243             278            242
  Deferred taxes                                                         875              22            943
                                                                 --------------   ------------  -------------
       Total current liabilities                                       3,563           2,365          3,754

Long-term debt                                                         5,113           5,505          5,114

Deferred taxes                                                         1,204           1,201          1,217

Other liabilities                                                        819             779            804

Liabilities of discontinued operations                                 1,863           1,925          1,986
                                                                 --------------   ------------  -------------

       Total Liabilities                                              12,562          11,775         12,875

Stockholders' equity
Capital stock
  Preferred stock, no par value and stated value
    of $600 per share: authorized, 25 million shares;
    issued and outstanding, 0.5, 0.5 and 0.5 million
    shares of Series B ESOP convertible preferred                        297             325            304

  Common stock, par value $0.50 per share:
   authorized, 1,250 million shares; issued and
   outstanding, 282, 271 and 274 million shares                        3,717           3,479          3,531
                                                                 --------------   ------------  -------------
Total capital stock                                                    4,014           3,804          3,835
                                                                 --------------   ------------  -------------
Reinvested earnings at beginning of year                               1,728           2,817          2,817

  Net income                                                              41              61           (928)
  Dividends declared                                                     (34)            (34)          (161)
                                                                 --------------   ------------  -------------
Reinvested earnings at end of period                                   1,735           2,844          1,728

Accumulated other comprehensive (loss)                                  (151)           (186)          (138)
                                                                 --------------   ------------  -------------
      Total Stockholders' Equity                                       5,598           6,462          5,425
                                                                 --------------   ------------  -------------
Total Liabilities and Stockholders' Equity                           $18,160        $ 18,237       $ 18,300
                                                                 ==============   ============  =============

       The accompanying notes are an integral part of these unaudited Interim
Consolidated Financial Statements.



                                       -3-


                           J. C. Penney Company, Inc.
                      Consolidated Statements of Cash Flows
                                   (Unaudited)

                                                                                            
($ in millions)                                                                   13 weeks ended
                                                                      ----------------------------------------
                                                                               May 1,             Apr. 26,
                                                                                2004                 2003
                                                                      ------------------     -----------------
Cash flows from operating activities:
Income from continuing operations                                              $ 118                 $ 20
Adjustments to reconcile income from continuing operations
  to net cash provided by/(used in) operating activities:
   Depreciation and amortization                                                  87                  101
   Net gains on sale of assets                                                    (2)                 (21)
   Benefit plans expense                                                          16                   26
   Deferred taxes                                                                  9                   75
   Change in cash from:
      Receivables                                                                (22)                 (18)
      Inventory                                                                 (182)                (356)
      Prepaid expenses and other assets                                           20                   40
      Accounts payable and accrued expenses                                      137                   66
      Current income taxes payable                                                43                  (64)
      Other liabilities                                                         (244)                (231)
                                                                      ------------------     -----------------
Net cash (used in) operating activities                                          (20)                (362)
                                                                      ------------------     -----------------
Cash flows from investing activities:
Capital expenditures                                                             (64)                 (67)
Proceeds from sale of assets                                                      19                   23
                                                                      ------------------     -----------------
Net cash (used in) investing activities                                          (45)                 (44)
                                                                      ------------------     -----------------

Cash flows from financing activities:
Change in short-term debt                                                         16                   10
Net proceeds from issuance of long-term debt                                       -                  595
Payment of long-term debt, including capital leases                               (3)                  (2)
Common stock issued, net                                                         137                    7
Preferred stock redeemed                                                          (7)                  (8)
Dividends paid, preferred and common                                             (34)                 (34)
                                                                      ------------------     -----------------
Net cash provided by financing activities                                        109                  568
                                                                      ------------------     -----------------

Cash (paid to) discontinued operations                                           (11)                  (7)

Net increase in cash and short-term investments                                   33                  155
Cash and short-term investments at beginning of year                           2,994                2,474
                                                                      ------------------     -----------------
Cash and short-term investments at end of period                              $3,027               $2,629
                                                                      ==================     =================

     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.



     -4-  



Notes to the Unaudited Interim Consolidated Financial Statements


1)   Summary of Significant Accounting Policies
     --------------------------------------------

A description  of significant  accounting  policies is included in the Company's
Annual Report on Form 10-K for the fiscal year ended January 31, 2004 (the "2003
10-K"). The accompanying  unaudited Interim  Consolidated  Financial  Statements
should be read in conjunction  with the  Consolidated  Financial  Statements and
notes thereto in the 2003 10-K.

The accompanying Interim Consolidated Financial Statements are unaudited but, in
the opinion of management, include all material adjustments necessary for a fair
presentation.  Because of the seasonal nature of the retail business,  operating
results for interim periods are not  necessarily  indicative of the results that
may be expected for the full year.  The January 31, 2004  financial  information
has been  derived  from the  audited  Consolidated  Financial  Statements,  with
related footnotes, included in the 2003 10-K.

Certain reclassifications have been made to prior year amounts to conform to the
current period presentation.

Holding Company

Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The Holding  Company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP, are  collectively  referred to in this  quarterly
report as "Company" or "JCPenney," unless indicated otherwise.

Stock-Based Compensation

The Company has a  stock-based  compensation  plan that  provides  for grants to
associates of stock awards, stock appreciation rights or options to purchase the
Company's  common  stock.  The  Company  accounts  for stock  options  under the
recognition and measurement  principles of Accounting  Principles  Board Opinion
No. 25 (APB  25),  "Accounting  for Stock  Issued  to  Employees,"  and  related
Interpretations.  No stock-based employee  compensation cost is reflected in the
consolidated  statement of operations for stock options,  as all options granted
under the plan had an exercise price equal to the market value of the underlying
common stock on the date of grant.  Compensation  expense for fixed stock awards
with pro rata  vesting is  recorded  on a  straight-line  basis over the vesting
period, which typically ranges from one to five years.

                                      -5-





The following table  illustrates the effect on net income and earnings per share
(EPS) as if the Company had applied  the fair value  recognition  provisions  of
Statement of Financial  Accounting  Standards  (SFAS) No. 123,  "Accounting  for
Stock-Based Compensation," to stock options.


                                                                                  
  ($ in millions, except EPS)                                           13 weeks ended
                                                              --------------- --- -------------
                                                                   May 1,         Apr. 26,
                                                                    2004             2003
                                                              ---------------     -------------
  Net income, as reported                                           $ 41             $ 61
  Add:  Stock-based employee compensation
      expense included in reported net income, net of
      related tax effects                                              2                1
  Deduct:  Total stock-based employee compensation
      expense determined under fair value
      method for all stock options, net of related
      tax effects                                                     (6)              (6)
                                                              ---------------     -------------
  Pro forma net income                                              $ 37             $ 56
                                                              ===============     =============

  Earnings per share:
      Basic--as reported                                           $0.13            $0.20
      Basic--pro forma                                             $0.11            $0.18

      Diluted--as reported                                         $0.13            $0.20
      Diluted--pro forma(1)                                        $0.12            $0.18


(1)  Diluted EPS is calculated using diluted shares at the continuing operations
     level.



Effect of New Accounting Standards

In December  2003,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement  of Financial  Accounting  Standards  (SFAS) No. 132  (Revised  2003),
"Employers' Disclosures about Pensions and Other Postretirement  Benefits." This
Statement  amends  the  disclosure  requirements  of SFAS  No.  87,  "Employers'
Accounting for Pensions," No. 88,  "Employers'  Accounting for  Settlements  and
Curtailments of Defined Benefit Pension Plans and for Termination Benefits," and
No.  106,  "Employers'   Accounting  for  Postretirement   Benefits  Other  Than
Pensions." The Statement  requires interim  disclosure that is addressed in Note
11 but did not  change  the  recognition  and  measurement  requirements  of the
amended Statements.

On May  19,  2004,  the  FASB  issued  FASB  Staff  Position  (FSP)  FAS  106-2,
"Accounting  and Disclosure  Requirements  Related to the Medicare  Prescription
Drug,  Improvement and  Modernization  Act of 2003." The referenced  legislation
(the Act) was passed in December  2003,  and provides  for a federal  subsidy to
employers  who  offer  retiree  prescription  drug  benefits  that  are at least
actuarially  equivalent to those offered under the government sponsored Medicare
Part D. The provisions of FSP FAS 106-2 will be effective in the Company's third
quarter of 2004. Final regulations that would define actuarial  equivalency have
not yet been issued.  As a result,  the expense  amounts shown in Note 11 do not
reflect  the  potential  effects of the Act,  which,  due  largely to the cap on
Company  contributions,  are not  expected  to  have a  material  effect  on the
Company's consolidated financial statements.

The  provisions  of FASB  Interpretation  No. 46R (FIN 46R),  "Consolidation  of
Variable Interest  Entities," became effective in the first quarter of 2004. FIN
46R  replaced  the same titled FIN 46 that was issued in January  2003.  FIN 46R
identifies when entities must be consolidated with the financial statements of a
company  where the investors in an entity do not have the  characteristics  of a
controlling  financial interest or the entity does not have sufficient equity at
risk for the entity to finance its activities  without  additional  subordinated
financial support. The adoption of FIN 46R did not have a material impact on the
Company's consolidated financial statements.

                                      -6-


2)   Discontinued Operations
    -------------------------

Eckerd Drugstores

In the fourth  quarter of 2003,  the  Company's  Board of  Directors  authorized
Company management to sell the Eckerd drugstore  operations.  In accordance with
SFAS No. 144,  "Accounting for the Impairment or Disposal of Long-Lived Assets",
Eckerd's  net assets  were  classified  as "held for sale" and their  results of
operations and financial position were presented as a discontinued  operation as
of year-end 2003. All prior periods  presented were  reclassified  to conform to
this accounting treatment.  For fiscal 2003, the $1,275 million loss from Eckerd
discontinued operations,  net of tax, included a non-cash charge of $450 million
to reflect the  investment in Eckerd at its  estimated  fair value less costs to
sell and a charge  of $875  million  to  recognize  an  estimated  deferred  tax
liability for the excess of estimated  fair value over the tax basis of Eckerd's
net  assets.  The tax basis of Eckerd is lower than its book basis  because  the
Company's drugstore acquisitions were largely tax-free transactions.

On April 4, 2004, the Company and certain of its subsidiaries  signed definitive
agreements with The Jean Coutu Group (PJC) Inc. (Coutu), and CVS Corporation and
CVS Pharmacy,  Inc.  (collectively,  CVS) for the sale of the  Company's  Eckerd
drugstore  operations  for a total  of $ 4.525  billion  in cash.  In the  Coutu
transaction,   the  Company  and  its  indirect  wholly  owned  subsidiary,  TDI
Consolidated  Corporation,  will sell the stock of Eckerd Corporation  (Eckerd),
Genovese Drug Stores, Inc. (Genovese), and Thrift Drug, Inc. (Thrift) for $2.375
billion.  Coutu will acquire Eckerd drugstores and support facilities located in
13 Northeast and Mid-Atlantic  states, as well as the Eckerd Home Office located
in Florida. In the CVS transaction,  the Company, Eckerd,  Genovese,  Thrift and
Eckerd Fleet, Inc. will sell Eckerd drugstores and support facilities located in
the  remaining  southern  states,  principally  Florida and Texas,  and Eckerd's
pharmacy benefits management,  mail order and specialty pharmacy businesses,  to
CVS for  $2.150  billion.  After  closing  adjustments,  taxes,  fees and  other
expenses  relating  to  the  transactions,   the  Company  expects  to  generate
approximately $3.5 billion in cash proceeds. Closing of the transactions,  which
are subject to normal and customary  regulatory  approvals,  is  anticipated  to
occur by the end of the second quarter of 2004.  For the first quarter,  the $77
million loss from Eckerd discontinued operations, net of tax, included a pre-tax
charge of $167 million,  and a $90 million  reduction to the estimated  deferred
tax liability,  to reflect the results of final  negotiations  and tax elections
made  by  the  buyers,   and  included   estimated   transaction  fees,  closing
adjustments,  taxes, employee severance, fees and other expenses associated with
the sale. Closing adjustments related to the sale are expected to be recorded in
the second quarter of 2004.

Mexico Department Stores

Effective  November 30, 2003,  the Company  closed on the sale of its six Mexico
department  stores to Grupo Sanborns S.A. de C.V. of Mexico City. The stock sale
transaction,  which included the Mexico holding company and operating  companies
comprising  JCPenney's Mexico department store operation,  resulted in a loss of
$14 million,  net of a $27 million tax benefit. The loss was principally related
to currency translation losses of $25 million accumulated since operations began
in 1995 that were previously  reflected as reductions to  stockholders'  equity.
Additional  components of the loss include  potential  liability on certain real
estate leases and merchandise and transaction costs.

                                      -7-



The  Company's  financial  statements  continue to reflect  Eckerd and Mexico as
discontinued  operations for the periods presented.  Results of the discontinued
operations are summarized below:

                                                                                        
($ in millions)                                                             13 weeks ended
                                                              -------------------------------------------
                                                                    May 1, 2004         Apr. 26, 2003
                                                              -------------------------------------------
Eckerd
   Net sales                                                              $  3,722          $  3,770
                                                              -------------------------------------------
   Gross margin                                                                843               866
   Selling, general and administrative expenses                                794               748
   Interest expense (1)                                                         46                39
   Acquisition amortization                                                      2                10
   Other                                                                         1                 2
   Fair value adjustment                                                       167                 -
                                                              -------------------------------------------
(Loss)/income before income taxes                                             (167)               67
Income tax (benefit)/expense                                                   (90)               25
                                                              -------------------------------------------
Eckerd (loss)/income                                                           (77)               42
Mexico (loss) from operations, net of income
   tax expense of $- and $-                                                      -                (1)
                                                              -------------------------------------------
Total discontinued operations, net                                          $  (77)           $   41
                                                              ===========================================

(1) Eckerd interest expense  consists  primarily of interest on the intercompany
loan between Eckerd and JCPenney,  which bears  interest at JCPenney's  weighted
average  interest  rate  on its  net  debt  (long-term  debt  net of  short-term
investments) calculated on a monthly basis.

The assets and liabilities of discontinued operations were as follows:

                                                                                            
($ in millions)
                                        May 1, 2004                   Apr. 26, 2003                 Jan. 31, 2004
                                      ----------------    ---------------------------------------  -----------------
                                          Eckerd              Eckerd       Mexico      Total            Eckerd
                                      ----------------    ---------------------------------------  -----------------
Current assets                             $ 2,381              $ 2,468       $ 24      $ 2,492            $ 2,467
Other assets                                 4,311                4,210          4        4,214              4,337
                                      ----------------    ---------------------------------------  -----------------
    Total Assets                           $ 6,692              $ 6,678       $ 28      $ 6,706           $  6,804
                                      ----------------    ---------------------------------------  -----------------

Current liabilities                        $ 1,375              $1 ,492          1      $ 1,493           $  1,509

Other liabilities                              488                  432          -          432                477
                                      ----------------    ---------------------------------------  -----------------
    Total Liabilities                      $ 1,863              $ 1,924       $  1      $ 1,925            $ 1,986
                                      ----------------    ---------------------------------------  -----------------
JCPenney's net investment                  $ 4,829              $ 4,754       $ 27      $ 4,781            $ 4,818
                                                          =======================================
Fair value adjustment                         (615)                                                           (450)
                                      ----------------                                             -----------------
Fair value of JCPenney's                   $ 4,214                                                         $ 4,368
investment in Eckerd                  ================                                             =================



Effective May 20, 2004, the Company terminated Eckerd's managed care receivables
securitization  program. Upon termination and final payment of $221 million, the
receivables under the program were conveyed back to Eckerd. This transaction was
included in the  determination of the fair value of the Company's  investment in
Eckerd.

                                      -8-


3)  Earnings per Share
    -------------------

Basic  earnings per share (EPS) is computed by dividing net  income/(loss)  less
dividend  requirements on the Series B ESOP Convertible  Preferred Stock, net of
tax as applicable,  by the weighted average number of common shares  outstanding
for the period. Except where the effect would be anti-dilutive at the continuing
operations level, the diluted EPS calculation  includes the impact of restricted
stock units and shares that could be issued under  outstanding  stock options as
well as common  shares that would  result  from the  conversion  of  convertible
debentures and convertible preferred stock. In addition, the related interest on
convertible  debentures  (net of tax) and preferred stock dividends (net of tax)
are added back to income,  since  these would not be paid if the  debentures  or
preferred stock were converted to common stock.

Income from continuing operations and shares used to compute EPS from continuing
operations, basic and diluted, are reconciled below:

                                                                                        
(in millions, except per share data)                                          13 weeks ended
                                                                       ------------------------------
                                                                             May 1,        Apr. 26,
                                                                              2004            2003
                                                                       --------------   -------------
Earnings:
---------
Income from continuing operations                                            $ 118            $ 20
Less: preferred stock dividends, net of tax                                      6               7
                                                                       --------------   -------------
Income from continuing operations, basic                                       112              13
Adjustment for assumed dilution:
   Interest on 5% convertible debt, net of tax                                   5               -
                                                                       --------------   -------------
Income from continuing operations, diluted                                   $ 117            $ 13
                                                                       ==============   =============
Shares:
--------
Average common shares outstanding (basic shares)                               278             270
Adjustment for assumed dilution:
    Stock options and restricted stock units
                                                                                 5               3
    Shares from convertible debt                                                23               -
                                                                       --------------   -------------
Average shares assuming dilution (diluted shares)                              306             273
                                                                       ==============   =============

EPS from continuing operations:
-------------------------------
Basic                                                                       $ 0.40          $ 0.05
Diluted                                                                     $ 0.38          $ 0.05



The following potential shares of common stock were excluded from the diluted
EPS calculations because their effect would be anti-dilutive:

                                                                                  
(shares in millions)

                                                                        May 1,        Apr. 26,
                                                                         2004            2003
                                                                    --------------  --------------
Stock options (1)                                                           7              16
$650 million notes convertible at $28.50 per share                          -              23
Preferred stock                                                            10              11
                                                                    --------------  --------------
Total anti-dilutive potential shares                                       17              50
                                                                    --------------  --------------


(1) Represents stock options with exercise prices higher than the average market
price per share. Exercise prices per share ranged from $34 to $71 and $19 to $71
for the first quarters of 2004 and 2003, respectively.

                                      -9-


4)  Cash and Restricted Short-Term Investment Balances
    --------------------------------------------------

Restricted  short-term  investment balances of $88 million,  $87 million and $87
million as of May 1, 2004,  April 26, 2003 and January 31,  2004,  respectively,
were  included in the total cash and  short-term  investment  balances of $3,027
million,  $2,629  million and $2,994  million for the same  periods.  Restricted
balances are pledged as collateral  for import letters of credit not included in
the  Company's  bank credit  facility  and for a portion of  casualty  insurance
program liabilities. Cash and short-term investments on the consolidated balance
sheet include $96 million, $21 million and $8 million of cash as of May 1, 2004,
April 26, 2003 and January 31, 2004, respectively.


5)  Supplemental Cash Flow Information
    ----------------------------------

                                                                                  
      ($ in millions)                                                    13 weeks ended
                                                             ----------------------------------------
                                                               May 1, 2004          Apr. 26, 2003
                                                             -----------------    -------------------
      Total interest paid                                           $168                  $ 151
          Less interest paid attributable to
              discontinued operations                                 44                     38
                                                             -----------------    -------------------
      Interest paid by continuing operations                         124                    113
      Interest received                                                6                      7
      Income taxes paid                                                5                     33



o    Non-cash  transactions:  The Company  issued 2.4  million  shares of common
     stock in the first  quarter of 2003 to fund savings plan  contributions  of
     $47 million for 2002.


6) Goodwill
   --------

The carrying amount of goodwill for Renner  Department  Stores in Brazil was $42
million,  $36  million  and $42  million as of May 1, 2004,  April 26,  2003 and
January 31,  2004,  respectively.  The changes in carrying  value are related to
foreign  currency  translation  adjustments.  There  were no  impairment  losses
related to goodwill recorded during the first quarter of 2004 or 2003.


7)  Restructuring Reserves
    ----------------------

At May 1, 2004, the consolidated  balance sheet included $13 million of reserves
established  principally in 2000 in connection with the Company's  restructuring
initiatives compared to $24 million at April 26, 2003 and $15 million at January
31,  2004.  The  remaining  reserves  are  related  primarily  to  future  lease
obligations  for  department  stores that have closed.  Costs are being  charged
against  the  reserves as  incurred.  Reserves  are  periodically  reviewed  for
adequacy and adjusted as appropriate.  Imputed interest expense  associated with
the  discounting  of these lease  obligations  and any other  adjustments to the
reserves  are  included  in real estate and other  (income)/expense.  During the
first quarter of 2004,  cash  payments  related to the reserves were $2 million.
The  majority of the  reserves  will be paid out by the end of 2005 when most of
the leases will have terminated.

                                      -10-





8)  Comprehensive Income and Accumulated Other Comprehensive (Loss)
    ---------------------------------------------------------------

Comprehensive Income/(Loss)

                                                                                
($ in millions)                                                        13 weeks ended
                                                               --------------------------------
                                                                   May 1,          Apr. 26,
                                                                    2004             2003
                                                               ---------------  ---------------
Net income                                                              $ 41          $  61
Other comprehensive (loss)/income:
    Foreign currency translation adjustments                              (1)             8
    Net unrealized (losses)/gains in real estate
    investment trusts                                                    (12)             9
                                                               ---------------  ---------------
                                                                         (13)            17
                                                               ---------------  ---------------
Total comprehensive income                                             $  28          $  78
                                                               ===============  ===============


Accumulated Other Comprehensive (Loss)/Income

                                                                                                     
($ in millions)                                                          May 1,             Apr. 26,         Jan. 31,
                                                                           2004                2003             2004
                                                                    ----------------    ---------------  ---------------
Foreign currency translation adjustments (1)                                $ (116)            $ (133)           $(115)
Non-qualified plan minimum liability adjustment (2)                            (82)               (58)             (82)
Net unrealized gains in real estate investment trusts (3)                       48                 28               60
Other comprehensive (loss) from discontinued operations (4)                     (1)               (23)              (1)
                                                                    ----------------    ---------------  ---------------
Accumulated other comprehensive (loss)                                      $ (151)            $ (186)           $(138)
                                                                    ================    ===============  ===============


(1)  A  deferred  tax  asset  has not  been  established  due to the  historical
     reinvestment of earnings in the Company's Brazilian subsidiary.
(2)  Shown net of a  deferred  tax asset of $52  million,  $39  million  and $52
     million  as  of  May  1,  2004,  April  26,  2003  and  January  31,  2004,
     respectively.
(3)  Shown net of a deferred tax  liability of $26 million,  $16 million and $32
     million  as  of  May  1,  2004,  April  26,  2003  and  January  31,  2004,
     respectively.
(4)  Shown net of a deferred tax asset of $1 million,  $- million and $1 million
     as of May 1, 2004, April 26, 2003 and January 31, 2004, respectively.

9)   Contractual Obligations and Guarantees
     --------------------------------------

Contractual Obligations

In December  2003,  JCP notified the  third-party  service  providers of the six
outsourced  store support  centers (SSCs) of its intent to terminate  contracted
services  during the first half of 2004. In accordance  with the related service
contracts,  JCP assumed  $61 million of building  leases on four of the six SSCs
during the first quarter of 2004. In the second quarter of 2004, JCP will assume
the  remaining  $56  million  of  building  and  equipment  leases.   Additional
contractual obligations are disclosed in the 2003 10-K.

Guarantees

As of May 1, 2004, JCP had guarantees totaling $48 million,  which are described
in detail in the 2003 10-K.  These  guarantees  include:  $18 million related to
investments in a real estate  investment  trust; $20 million maximum exposure on
insurance  reserves  established by a former subsidiary  included in the sale of
the Company's Direct  Marketing  Services  business;  and $10 million related to
certain leases for stores that were sold in 2003,  which is recorded in accounts
payable and accrued expenses.

                                      -11-



10)  Real Estate and Other (Income)/Expense


                                                                              
($ in millions)                                                       13 weeks ended
                                                               ------------------------------
                                                                                 April 26,
                                                                May 1, 2004        2003
                                                               ------------------------------
Real estate activities                                             $ (7)              $ (4)
Net gains from sale of real estate                                   (2)               (21)

Asset impairments, PVOL and other unit closing costs                  1                 15
Other                                                                 -                  1
                                                               --------------  --------------
     Total                                                         $ (8)              $ (9)
                                                               ==============  ==============



Real estate  activities  consisted  primarily of income from the Company's  real
estate subsidiaries.

Net real estate  gains were  recorded  from the sale of  facilities  that are no
longer used in Company operations.

Asset impairments,  the present value of lease obligations (PVOL) and other unit
closing  costs for the first  quarter of 2004  consisted of a $1 million  charge
related  to PVOL for  closed  stores.  For the  first  quarter  of  2003,  asset
impairments, PVOL and other unit closing costs totaled $15 million and consisted
of $12 million of accelerated  depreciation for catalog facilities  scheduled to
close by the end of the second quarter of 2003 and $3 million of charges related
to the PVOL for closed stores.


11) Retirement Benefit Plans
    -------------------------

Net Periodic Cost
The components of net periodic benefit costs for the qualified and non-qualified
pension plans and the postretirement plans follow:

                                                                                             
                                                        Pension Plans
                                     -----------------------------------------------------
                                              Qualified                Supplemental              Postretirement
($ in millions)                                                      (non-qualified)                  Plans
                                     -----------------------------------------------------  --------------------------
                                            13 weeks ended            13 weeks ended               13 weeks ended
                                     -----------------------------------------------------  --------------------------
                                          May 1,       Apr. 26,       May 1,     Apr. 26,          May 1,    Apr. 26,
                                           2004           2003          2004        2003            2004        2003
                                     -----------------------------------------------------  --------------------------
Service cost                               $ 14           $ 15          $  1        $  1            $  1        $  1
Interest cost                                33             39             4           4               2           3
Expected return on plan assets              (48)           (50)            -           -               -           -
Net amortization                             18             22             1           1              (5)         (5)
                                     -----------------------------------------------------  --------------------------
Net periodic benefit costs                 $ 17           $ 26          $  6        $  6            $ (2)       $ (1)
                                     =====================================================  ==========================



                                      -12-



Employer Contributions

As  previously  disclosed  in the 2003 10-K,  the Company  does not expect to be
required to make a contribution to its qualified plan in 2004 under the Employee
Retirement Income Security Act of 1974. However,  depending on market conditions
and the funded  status of the qualified  plan,  the Company may decide to make a
discretionary contribution up to the maximum amount deductible for tax purposes.


12)  Subsequent Events
     ------------------

The Company's Credit Agreement dated as of May 31, 2002 with JPMorgan Chase Bank
as  administrative  agent was amended  effective  June 2, 2004.  The  amendments
permit the sale of the Eckerd Corporation, and its affiliates and assets, permit
a  broader  range of cash  investments,  and  permit  issuing  banks  to  extend
maturities  of  certain  letters  of credit  past the  expiration  of the Credit
Agreement  as  long as they  are  collateralized  with  cash  at that  time.  No
borrowings, other than the issuance of trade and standby letters of credit, have
been, or are expected to be, made under this facility.

Effective May 20, 2004, the Company terminated Eckerd's managed care receivables
securitization  program. Upon termination and final payment of $221 million, the
receivables under the program were conveyed back to Eckerd. This transaction was
included in the  determination of the fair value of the Company's  investment in
Eckerd. See Note 2.

On May 17,  2004,  the  waiting  period  under the  Hart-Scott-Rodino  Antitrust
Improvements  Act of 1976 (HSR) expired in connection with the Company's sale of
that portion of its Eckerd  drugstore  operations to Coutu. On June 1, 2004, the
Company  announced that the Federal Trade Commission had completed its review of
the Company's  sale of that portion of its Eckerd  drugstore  operations to CVS,
and granted early termination of the waiting period under the HSR.


                                      -13-




Item 2 - Management's Discussion and Analysis of Financial Condition and Results
         of Operations


Overview
--------

In the first  quarter of 2004,  the  Company  recorded  income  from  continuing
operations of $118 million, or $0.38 per share compared to $20 million, or $0.05
per share  for the  comparable  2003  period,  as a result  of strong  sales and
operating profit. Operating profit and its components are discussed beginning on
page 16. All references to earnings per share (EPS) are on a diluted basis.  The
Company ended the first  quarter of 2004 with $3 billion of cash and  short-term
investments, or 57% of the $5.4 billion outstanding long-term debt. In addition,
the Company improved free cash flow compared to 2003 as discussed on page 19.

With the Company's major centralization  initiatives  implemented,  JCPenney has
entered  into a new  phase,  the  growth  of its  core  three-channel  retailing
business.  The Company's  strategies for growing its business include a focus on
consistent execution, new growth opportunities and attracting new customers. The
Company's financial goal is to generate operating profit of 6% to 8% of sales in
2005. The  successful  execution of the  turnaround,  growth of the business and
progress toward improving  profitability  is impacted by customers'  response to
the Company's  merchandise  offerings,  competitive  conditions,  the effects of
current  economic  conditions,  continued  improvement  in gross  margin and the
reduction of the expense  structure.  The Company's  Strategic  Plan,  Financing
Strategy and Risk Management are detailed in the 2003 10-K.


Holding Company
----------------

Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The holding  company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP,  are  collectively  referred to in this report as
"Company" or "JCPenney," unless indicated otherwise.


                                      -14-






Critical Accounting Policies
-----------------------------

Management's  discussion and analysis of its financial  condition and results of
operations is based upon the Company's consolidated financial statements,  which
have been prepared in accordance with accounting  principles  generally accepted
in the United States of America.  The preparation of these financial  statements
requires  the Company to make  estimates  and  judgments  that  affect  reported
amounts of assets,  liabilities,  revenues and expenses, and related disclosures
of  contingent  assets  and  liabilities.  Management  bases  its  estimates  on
historical  experience  and  on  other  assumptions  that  are  believed  to  be
reasonable under the circumstances.  On an ongoing basis,  management  evaluates
estimates used,  including those related to inventory valuation under the retail
method;  valuation of long-lived  and  intangible  assets,  including  goodwill;
estimation of reserves and valuation  allowances  specifically related to closed
stores, insurance, income taxes, litigation and environmental contingencies; and
pension  accounting.  Actual  results  may  differ  from these  estimates  under
different  assumptions  or  conditions.  Item  7,  Management's  Discussion  and
Analysis of  Financial  Condition  and Results of  Operations,  in the 2003 10-K
includes  detailed  descriptions of certain  judgments that management  makes in
applying its accounting policies in these areas.


Discontinued Operations
-------------------------

Eckerd Drugstores

On April 4, 2004, the Company and certain of its subsidiaries  signed definitive
agreements with The Jean Coutu Group (PJC) Inc. (Coutu), and CVS Corporation and
CVS Pharmacy,  Inc.  (collectively,  CVS) for the sale of the  Company's  Eckerd
drugstore  operations  for a total  of $ 4.525  billion  in cash.  In the  Coutu
transaction,   the  Company  and  its  indirect  wholly  owned  subsidiary,  TDI
Consolidated  Corporation,  will sell the stock of Eckerd Corporation  (Eckerd),
Genovese Drug Stores, Inc. (Genovese), and Thrift Drug, Inc. (Thrift) for $2.375
billion.  Coutu will acquire Eckerd drugstores and support facilities located in
13 Northeast and Mid-Atlantic  states, as well as the Eckerd Home Office located
in Florida. In the CVS transaction the Company,  Eckerd,  Genovese,  Thrift, and
Eckerd Fleet, Inc. will sell Eckerd drugstores and support facilities located in
the  remaining  southern  states,  principally  Florida and Texas,  and Eckerd's
pharmacy benefits management,  mail order and specialty pharmacy businesses,  to
CVS for  $2.150  billion.  After  closing  adjustments,  taxes,  fees and  other
expenses  relating  to  the  transactions,   the  Company  expects  to  generate
approximately $3.5 billion in cash proceeds. Closing of the transactions,  which
are subject to normal and customary  regulatory  approvals,  is  anticipated  to
occur by the end of the second quarter of 2004.

In the first quarter of 2004, the Company recorded a $77 million charge,  net of
taxes,  to adjust the fair value that was estimated at year-end  2003,  based on
the results of the final  negotiations and signed  agreements.  See Note 2 for a
more detailed discussion, including the adjustment that was recorded at year-end
2003.

Mexico Department Stores

Effective  November 30, 2003,  the Company  closed on the sale of its six Mexico
department  stores to Grupo Sanborns S.A. de C.V. of Mexico City. The stock sale
transaction,  which included the Mexico holding company and operating  companies
comprising  JCPenney's Mexico department store operation,  resulted in a loss of
$14 million,  net of a $27 million tax benefit. The loss was principally related
to currency translation losses of $25 million accumulated since operations began
in 1995 that were previously  reflected as reductions to  stockholders'  equity.
Additional  components of the loss include  potential  liability on certain real
estate leases and merchandise and transaction costs.


                                      -15-



Results of Operations
----------------------

The following discussion and analysis,  consistent with all other financial data
throughout  this  report,  focuses on the results of  operations  and  financial
condition from the Company's continuing operations.


                                                                            
($ in millions, except EPS)                                          13 weeks ended
                                                             -------------------------------
                                                                   May 1,         Apr. 26,
                                                                    2004             2003
                                                             -------------- ----------------
Retail sales, net                                                $ 4,033          $ 3,711
                                                             -------------- ----------------
Gross margin                                                       1,615          $ 1,456
SG&A expenses                                                      1,386            1,372
                                                             -------------- ----------------
Operating profit                                                     229               84
Net interest expense                                                  57               65
Real estate and other (income)                                        (8)              (9)
                                                             -------------- ----------------
Income from continuing operations before
   income taxes                                                      180               28
Income tax expense                                                    62                8
                                                             -------------- ----------------
Income from continuing operations                                 $  118            $  20
                                                             ============== ================
Diluted EPS from continuing operations                           $  0.38           $ 0.05

Ratios as a percent of sales:
    Gross margin                                                    40.1%            39.2%
    SG&A expenses                                                   34.4%            37.0%
    Operating profit                                                 5.7%             2.2%

Depreciation and amortization in operating profit                  $  87           $   89



The  Company  continued  its trend of  improved  profitability  during the first
quarter  of 2004 as  reflected  in income  from  continuing  operations  of $118
million,  or $0.38 per share compared to $20 million, or $0.05 per share for the
comparable 2003 period. The significant  increase over the soft first quarter of
2003 reflects  improved  operating  profit,  resulting from strong sales growth,
continued  gross  margin  improvement  and  leveraging  of selling,  general and
administrative (SG&A) expenses.


Operating Profit
-----------------

Operating profit for the first quarter of 2004 more than doubled to $229 million
or 5.7% of sales as compared to $84 million or 2.2% of sales for the  comparable
period last year.

Operating profit and its components  (sales,  gross margin and SG&A) are the key
measurements  on which  management  evaluates the financial  performance  of the
retail operations. Real estate activities,  gains and losses on the sale of real
estate  properties,  asset impairments and other charges associated with closing
store and catalog  facilities  are evaluated  separately  from  operations,  and
recorded in real estate and other in the consolidated statement of operations.


                                      -16-



Retail Sales, Net

($ in millions)
                                                        13 weeks ended
                                                 ------------------------------
                                                        May 1,        Apr. 26,
                                                         2004            2003
                                                 --------------  --------------
Retail sales, net                                 $     4,033     $     3,711
                                                 --------------  --------------
Sales percent increase/(decrease):
  Comparable stores (1)                                   9.5%          (4.9)%
  Total department stores                                 9.2%          (6.3)%
  Catalog/Internet                                        6.5%         (11.1)%

(1) Comparable store sales include sales from stores which have been open for 12
consecutive  months.  A store's sales become  comparable on the first day of the
13th fiscal month.

Department  store  sales  were  strong  for the  first  quarter  of  2004,  with
particular  strength in February and March.  Comparable  department  store sales
increased 9.5% for the quarter,  while total  department  store sales  increased
9.2%.  Sales,  which  reflect good  customer  response to both fashion and basic
merchandise, planned marketing events, improved store environment,  particularly
visual  presentation,  and added convenience,  continued to be strong across the
country and in most merchandise divisions.  The fashionable  merchandise program
and fresh receipts of new seasonal assortments contributed to the improvement in
apparel sales.

Catalog/Internet  sales increased 6.5% for the first quarter of 2004 compared to
last  year,  and  similar  to  Department  Stores,  Catalog/Internet  sales were
particularly  strong in February and March.  Sales  reflect less reliance on Big
Books,  a focus on targeted  specialty  media and the expanded  assortments  and
convenience of the Internet. Total Internet sales, which are an integral part of
the Company's three-channel  retailing strategy,  increased more than 45% in the
first quarter.

The Company is launching two programs in the second and third  quarters of 2004.
In May, the Company launched the Chris Madden home furnishings collection, which
demonstrates  the Company's  continuing  commitment  to  delivering  affordable,
trend-right  fashion with  remarkable  quality to its customers.  Chris Madden's
"Turning  Home Into Haven"  collection is  JCPenney's  largest home  furnishings
launch  ever  and  was  introduced  with a  comprehensive  national  advertising
campaign. In addition,  the Company is partnering with Colin Cowie, a nationally
recognized  wedding  planner,  to  launch in the third  quarter  of 2004,  a new
innovative  technology-based  wedding  registry and a new line of tableware  and
giftware.

                                      -17-




Gross Margin

Gross margin improved 90 basis points as a percent of sales in this year's first
quarter to $1,615  million  compared to $1,456  million in the  comparable  2003
period. The improvement reflects better inventory management,  good sell-through
of seasonal  merchandise,  better  execution  and  continuing  benefits from the
centralized merchandising model. Benefits of the centralized model have included
enhanced merchandise  offerings, a more integrated marketing plan, more leverage
in the  buying  and  merchandising  process  and more  efficient  selection  and
allocation of merchandise to individual department stores.

SG&A Expenses

SG&A  expenses in this year's  first  quarter  were $1,386  million  compared to
$1,372  million in last year's  first  quarter.  Expenses  were well  leveraged,
improving by 260 basis points as a percent of sales.  The  improvement  reflects
savings in labor  costs,  centralized  store  expense  management,  a decline in
non-cash pension costs and early savings from the Company's previously announced
cost savings initiatives,  offset by additional  implementation costs related to
the initiative.


Net Interest Expense
---------------------
Net interest  expense was $57 million and $65 million for the first  quarters of
2004 and 2003.  The $8 million  decrease is primarily  related to lower  average
borrowing levels.

For the  first  quarter  of 2004,  net  interest  expense  allocated  to  Eckerd
discontinued  operations  was $44  million  compared to $38 million for the same
period last year. The higher interest expense is the result of increases in both
the Company's  weighted average interest rate and the intercompany  loan balance
between Eckerd and JCPenney.  Upon closing of the Eckerd sale transactions,  JCP
interest  expense  will  increase  as debt and  related  interest  that had been
attributed to Eckerd will remain an obligation of the Company. See page 20 for a
discussion of the use of estimated proceeds from the Eckerd sale transaction.

Real Estate and Other (Income)/Expenses
----------------------------------------

Real estate and other  consists of real estate  activities,  gains and losses on
the sale of real estate  properties,  and asset  impairments,  and other charges
associated with closing store and catalog facilities.  Real estate and other for
the first quarter of 2004 was a net credit of $8 million,  which  consisted of a
$7 million credit for real estate operations, $2 million of gains on the sale of
closed units and $1 million of costs related to PVOL for closed stores.

For the first  quarter  of 2003,  real  estate  and other was a net credit of $9
million, which consisted of a $4 million credit for real estate operations,  $21
million  of  gains on the sale of  closed  units,  $12  million  of  accelerated
depreciation  of catalog  facilities  scheduled to close, $3 million of expenses
related to future rent for closed units and $1 million of other expenses.

Income Taxes
-------------

The Company's effective income tax rate for continuing  operations was 34.5% for
the first quarter of 2004 compared with 28.2% for the same period last year. The
rate  increase  is  primarily  due to improved  earnings,  which  decreased  the
favorable  impact  of  permanent  adjustments,  principally  the  deduction  for
dividends paid to the employee stock ownership plan.


                                      -18-



Merchandise Inventory
---------------------

Merchandise  inventory  was  $3,338  million at May 1, 2004  compared  to $3,326
million  at April 26,  2003 and  $3,156  million  at  January  31,  2004.  While
basically flat compared to last year,  inventory at the end of the first quarter
of 2004 was well  managed  and  reflected a good  balance of seasonal  and basic
merchandise,  with less  clearance.  The  Company  has  enhanced  its ability to
allocate and flow  merchandise to stores in season by  recognizing  sales trends
earlier and accelerating receipts, replenishing individual stores based on rates
of  sale,  and  consistently  providing  high  in-stock  levels  in  basics  and
advertised items.

Liquidity and Capital Resources
-------------------------------

The Company's financial condition remains strong with approximately $3.0 billion
in cash and short-term  investments as of May 1, 2004,  which  represents 57% of
the $5.4 billion of outstanding  consolidated  long-term debt, including current
maturities.  Included in the total cash and short-term  investment  balance were
restricted  short-term  investment balances of $88 million and $87 million as of
May 1, 2004 and April 26, 2003,  respectively,  which are pledged as  collateral
for import letters of credit not included in the bank credit  facility and for a
portion of casualty program liabilities.  Cash flow used in operating activities
for the first  quarter of 2004 was $20 million  compared to $362 million used in
operating  activities in the comparable  period of 2003. The improvement was due
primarily to better earnings and inventory leverage.

Free cash flow from  continuing  operations  was a deficit of $99 million in the
first quarter of 2004, a significant  improvement  compared to a deficit of $440
million for the comparable 2003 period.  Better earnings and inventory  leverage
contributed  to the  improvement.  While free cash flow is a non-GAAP  financial
measure,  management  believes  it is  important  in  evaluating  the  Company's
financial  performance  and  measuring  the  ability to  generate  cash  without
incurring additional external financing.  Free cash flow should be considered in
addition  to,  rather  than as a  substitute  for,  cash  flows  from  operating
activities. The following table reconciles net cash used in operating activities
(GAAP) to free cash flows from continuing operations (non-GAAP measure):


                                                                             
($ in millions)                                                  13 weeks ended
                                                     ----------------------------------------
                                                        May 1, 2004          Apr. 26, 2003
                                                     ------------------    ------------------
Net cash (used in) operating activities  (GAAP)                $ (20)               $ (362)
Less:
   Capital expenditures                                          (64)                  (67)
   Dividends paid                                                (34)                  (34)
Plus:
   Proceeds from sale of assets                                   19                    23
                                                     ------------------    ------------------
Free cash flow from continuing operations                      $ (99)               $ (440)
                                                     ==================    ==================



Capital  expenditures  were $64 million the first  quarter of 2004 compared with
$67  million  for  the  comparable  2003  period.  Capital  spending  was in the
strategic  areas  of  new  stores,   store  renewals  and  modernizations,   and
technology,  including  gift  registry.  Management  continues  to expect  total
capital expenditures for the full year to be in the area of $500 million.

Net proceeds from the exercise of stock options were  approximately $130 million
for the first quarter of 2004 and immaterial for 2003.

The Company's  next  scheduled debt maturity is the $208 million of 7.375% Notes
Due on June 15, 2004.

                                      -19-


As  discussed  in Note 2 and on page 15,  the  Company  continues  to expect the
Eckerd  sale  transactions  to close by the end of the  second  quarter of 2004.
After  closing  adjustments,  taxes,  fees and  other  expenses  related  to the
transactions, the Company expects to generate approximately $3.5 billion in cash
proceeds.  Subject to approval by the Company's  Board of Directors,  management
anticipates that the proceeds will be used for an appropriate mix of both common
stock repurchases and debt retirements. Effective May 20, 2004, Eckerd's managed
care  receivables  securitization  program  was paid off in the  amount  of $221
million  and  terminated.  On  May  17,  2004,  the  waiting  period  under  the
Hart-Scott-Rodino Antitrust Improvements Act of 1976 (HSR) expired in connection
with the Company's  sale of that portion of its Eckerd  drugstore  operations to
Coutu. On June 1, 2004, the Company  announced that the Federal Trade Commission
had  completed  its review of the  Company's  sale of that portion of its Eckerd
drugstore operations to CVS, and granted early termination of the waiting period
under the HSR.

For the remainder of 2004,  management  believes that cash flow  generated  from
operations,  combined with the short-term investment position,  will be adequate
to fund cash requirements for capital expenditures, working capital and dividend
payments and,  therefore,  no external funding will be required.  The payment of
dividends  is subject to  approval  by the  Company's  Board of  Directors  on a
quarterly  basis. At the present time,  management does not expect to access the
capital markets for any external  financing for the remainder of 2004.  However,
the Company may access the capital markets on an opportunistic basis. Management
believes  that the  Company's  financial  position  will continue to provide the
financial flexibility to support its turnaround initiatives.

Additional  liquidity  strengths  include  the  available  $1.5  billion  credit
facility  discussed in the 2003 10-K and in Note 12, which was amended effective
June 2, 2004 to permit the sale of the Eckerd  Corporation,  and its  affiliates
and assets, allow a broader range of cash investments,  and permit issuing banks
to extend  maturities  of certain  letters of credit past the  expiration of the
Credit Agreement as long as they are  collateralized  with cash at that time. No
borrowings,  other than the  issuance  of trade and  standby  letters of credit,
which  totaled  $235  million as of the end of the first  quarter of 2004,  have
been, or are expected to be, made under this facility.  On a consolidated basis,
the  Company  was in  compliance  with all  financial  covenants  of the  credit
facility as of May 1, 2004.

Operating cash flows may be impacted by many factors,  including the competitive
conditions  in the retail  industry,  and the  effects of the  current  economic
conditions  and  consumer  confidence.  Based  on the  nature  of the  Company's
businesses, management considers the above factors to be normal business risks.

Quarterly  dividends  of $0.125 per share on the  Company's  outstanding  common
stock were paid on  February  1, 2004 to  stockholders  of record on January 10,
2004 and on May 1, 2004 to stockholders of record on April 10, 2004.


Stock Option Accounting
-----------------------

As discussed in the 2003 10-K, the Company follows  Accounting  Principles Board
Opinion (APB) No. 25, "Accounting for Stock Issued to Employees," which does not
require  expense  recognition  for stock  options when the exercise  price of an
option equals, or exceeds, the fair market value of the common stock on the date
of grant.  The Financial  Accounting  Standards Board (FASB) proposed a new rule
that would  require  expense  recognition  of stock  options in the statement of
operations  beginning in 2005.  The Company will adopt any new rules required by
the FASB  when  they are  effective.  As  required  by  Statement  of  Finanical
Accounting  Standards (SFAS) No. 123 for companies  retaining APB 25 accounting,
the Company  discloses the estimated  impact of fair value  accounting for stock
options  granted.  See Note 1 for the pro forma impact on the first  quarters of
2004 and 2003.


                                      -20-




Recently Issued Accounting Pronouncements
------------------------------------------

Recently  issued  accounting  pronouncements  are  discussed  in  Note  1 to the
unaudited Interim Consolidated Financial Statements.


Pre-Approval of Auditor Services
--------------------------------

During the first quarter of 2004, the Audit  Committee of the Company's Board of
Directors  approved  estimated  fees for the  remainder  of 2004  related to the
performance  of both audit and  allowable  non-audit  services by the  Company's
external auditors, KPMG LLP.


Seasonality
-----------

The results of operations  and cash flows for the 13 weeks ended May 1, 2004 are
not  necessarily  indicative  of the results for the entire year.  The Company's
business depends to a great extent on the last quarter of the year. Historically
for that period,  Department  Stores and  Catalog/Internet  sales have  averaged
approximately  one-third of annual sales and income from  continuing  operations
has averaged about 60% of the full year total.



                                      -21-



Item 3 - Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market  risks in the normal  course of business due to
changes in interest  rates and currency  exchange  rates.  The Company's  market
risks related to interest rates at May 1, 2004 are similar to those disclosed in
the  Company's  2003  10-K.  For the 13  weeks  ended  May 1,  2004,  the  other
comprehensive  loss on foreign currency  translation was $1 million.  Due to the
limited nature of foreign  operations,  management believes that its exposure to
market risk associated with foreign  currencies would not have a material impact
on its financial condition or results of operations.


Item 4 - Controls and Procedures

Based on their  evaluation of the Company's  disclosure  controls and procedures
(as defined in Rules  13a-15 and 15d-15  under the  Securities  Exchange  Act of
1934) as of the end of the period covered by this Quarterly Report on Form 10-Q,
the Company's  principal  executive officer and principal financial officer have
concluded  that the Company's  disclosure  controls and procedures are effective
for the purpose of ensuring  that  material  information  required to be in this
Quarterly  Report is made known to them by others on a timely basis.  There have
not been changes in the Company's internal control over financial reporting that
occurred during the Company's last fiscal quarter that have materially affected,
or are reasonably likely to materially  affect,  the Company's  internal control
over financial reporting.

This report may  contain  forward-looking  statements  within the meaning of the
Private  Securities   Litigation  Reform  Act  of  1995.  Such   forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions.

                                      -22-





PART II - OTHER INFORMATION


Item 1 - Legal Proceedings

The Company has no material legal proceedings pending against it.


Item 6 - Exhibits and Reports on Form 8-K

     (a)  Exhibits

               Exhibit Nos.
               -------------

               10.1 Amendment  No.1  dated  as of  June 2,  2004  to the  Credit
                    Agreement  dated as of May 31, 2002 among the Company,  JCP,
                    J. C.  Penney  Purchasing  Corporation,  the  Lenders  party
                    thereto,  JPMorgan Chase Bank, as Administrative  Agent, and
                    Wachovia Bank, N.A. as Letter of Credit Agent

               31.1 Certification of Chief Executive Officer pursuant to Section
                    302 of the Sarbanes-Oxley Act of 2002

               31.2 Certification of Chief Financial Officer pursuant to Section
                    302 of the Sarbanes-Oxley Act of 2002

               32.1 Certification of Chief Executive Officer pursuant to Section
                    906 of the Sarbanes-Oxley Act of 2002

               32.2 Certification of Chief Financial Officer pursuant to Section
                    906 of the Sarbanes-Oxley Act of 2002

          (b)  Reports on Form 8-K

          The Company filed the following  reports on Form 8-K during the period
          covered in this report:

          o    Current  Report on Form 8-K dated  February  26,  2004 (Item 12 -
               Results of Operations and Financial Condition)

          o    Current  Report on Form 8-K dated  March 29, 2004 (Item 5 - Other
               Events and Regulation FD Disclosure)

          o    Current  Report on Form 8-K dated  April 4, 2004  (Item 5 - Other
               Events and Regulation FD Disclosure)



                                      -23-





                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.





                                            J. C. PENNEY COMPANY, INC.
                                            By /s/ William J. Alcorn
                                            ------------------------------
                                            W. J. Alcorn
                                            Senior Vice President and Controller
                                            (Principal Accounting Officer)









Date: June 9, 2004

                                      -24-


                                                                   Exhibit 31.1

CERTIFICATION
-------------

I, Allen Questrom, Chairman and Chief Executive Officer, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of J. C. Penney Company,
     Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

4.   The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  [Intentionally omitted]

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

5.   The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.


Date:  June 9, 2004.

                                           /s/ Allen Questrom
                                           --------------------------
                                           Allen Questrom
                                           Chairman and Chief Executive Officer
                                           J. C. Penney Company, Inc.
                                      -25-





                                                                    Exhibit 31.2

CERTIFICATION
--------------

I,   Robert B. Cavanaugh,  Executive Vice President and Chief Financial Officer,
     certify that:

1.   I have reviewed this quarterly report on Form 10-Q of J. C. Penney Company,
     Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

4.   The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  [intentionally omitted]

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

5.   The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.

Date:  June 9, 2004.

                                                  /s/ Robert B. Cavanaugh
                                                 ---------------------------
                                                 Robert B. Cavanaugh
                                                 Executive Vice President and
                                                 Chief Financial Officer
                                                 J. C. Penney Company, Inc.

                                      -25-

                                                                    Exhibit 32.1


                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company")  on Form 10-Q for the period  ending May 1, 2004 (the  "Report"),  I,
Allen Questrom,  Chairman and Chief Executive  Officer of the Company,  certify,
pursuant to 18 U.S.C.  Section 1350,  as adopted  pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, that:

     (1)  the Report fully  complies with the  requirements  of section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     (2)  the  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.

DATED this 9th day of June 2004.

                                             /s/ Allen Questrom
                                            -----------------------------
                                            Allen Questrom
                                            Chairman and Chief Executive Officer

                                      -27-




                                                                   Exhibit 32.2

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company")  on Form 10-Q for the period  ending May 1, 2004 (the  "Report"),  I,
Robert B. Cavanaugh, Executive Vice President and Chief Financial Officer of the
Company,  certify,  pursuant to 18 U.S.C.  Section 1350, as adopted  pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that:

     (1)  the Report fully  complies with the  requirements  of section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     (2)  the  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.

DATED this 9th day of June 2004.

                                           /s/ Robert B. Cavanaugh
                                           -----------------------------
                                           Robert B. Cavanaugh
                                           Executive Vice President and
                                           Chief Financial Officer