FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

(Mark One)

      X        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended July 31, 2004    Commission file number 1-15274


                                       OR

                TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       For the transitional period from ______________ to ________________
                 Commission file number _______________________


                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)

      Delaware                                                  26-0037077
 (State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                              Identification No.)

                  6501 Legacy Drive, Plano, Texas 75024 - 3698
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (972) 431-1000
              (Registrant's telephone number, including area code)
            (Former name, former address and former fiscal year, if
                           changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes            X           No

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

Yes             X                   No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

288,190.139 shares of Common  Stock of 50 cents par value,  as of  September 7,
2004.




                                                                                                      
                                          INDEX

                                                                                                              Page
                                                                                                           ----------
Part I               Financial Information
   Item 1.           Unaudited Financial Statements
                     Consolidated Statements of Operations                                                      1
                     Consolidated Balance Sheets                                                                2
                     Consolidated Statements of Cash Flows                                                      4
                     Notes to the Unaudited Interim Consolidated Financial Statements                           5
   Item 2.           Management's Discussion and Analysis of Financial Condition and Results of
                     Operations                                                                                18
   Item 3.           Quantitative and Qualitative Disclosures about Market Risk                                30
   Item 4.           Controls and Procedures                                                                   30
Part II              Other Information
   Item 1.           Legal Proceedings                                                                         31
   Item 2.           Changes in Securities and Use of Proceeds                                                 31
   Item 4.           Submission of Matters to a Vote of Security Holders                                       31
   Item 6.           Exhibits and Reports on Form 8-K                                                          32
Signature Page                                                                                                 33
Certifications                                                                                                 34



                                       i






PART I - FINANCIAL INFORMATION

       Item 1 - Unaudited Financial Statements


                           J. C. Penney Company, Inc.
                      Consolidated Statements of Operations
                                   (Unaudited)


                                                                                                  

($ in millions, except per share data)                       13 weeks ended                   26 weeks ended
                                                      ------------------------------    ----------------------------
                                                        July 31,         July 26,        July 31,       July 26,
                                                          2004             2003            2004           2003
                                                      --------------    ------------    ------------  --------------
Retail sales, net                                         $ 3,857         $ 3,645         $ 7,890          $7,356
Cost of goods sold                                          2,414           2,335           4,832           4,590
                                                      --------------    ------------    ------------  --------------
Gross margin                                                1,443           1,310           3,058           2,766
Selling, general and administrative expenses                1,287           1,257           2,673           2,629
Net interest expense                                           49              70             106             135

Real estate and other (income)                                 (5)            (12)            (13)            (21)
                                                      --------------    ------------    ------------  --------------
Income/(loss) from continuing operations
    before income taxes                                       112              (5)            292              23
Income tax expense/(benefit)                                   40              (2)            102               6
                                                      --------------    ------------    ------------  --------------
Income/(loss) from continuing operations                     $ 72            $ (3)          $ 190           $  17
Discontinued operations, net of income tax
   (benefit)/expense of  $(88), $2, $(178)
    and $27                                                   (71)              3            (148)             44

                                                      --------------    ------------    ------------  --------------
Net income                                                   $  1            $  -          $  42            $  61


Less: preferred stock dividends                                 6               6             12               13

                                                      --------------    ------------    ------------  --------------
Net (loss)/income applicable to common
     stockholders                                           $  (5)           $ (6)          $ 30           $   48

                                                      ==============    ============    ============  ==============

Basic earnings/(loss) per share:
    Continuing operations                                  $ 0.23          $(0.03)        $   0.64         $ 0.02
    Discontinued operations
                                                            (0.25)           0.01            (0.53)          0.16
                                                      --------------    ------------    ------------  --------------
    Net (loss)/income                                      $(0.02)         $(0.02)        $   0.11         $ 0.18

                                                      ==============    ============    ============  ==============

Diluted earnings/(loss) per share:
    Continuing operations                                  $ 0.23          $(0.03)        $   0.62         $ 0.02

    Discontinued operations                                 (0.25)           0.01            (0.48)          0.16

                                                      --------------    ------------    ------------  --------------
    Net (loss)/income                                     $ (0.02)         $(0.02)        $   0.14         $ 0.18

                                                      ==============    ============    ============  ==============



     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -1-






                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)

                                                                                               

($ in millions)                                                     July 31,        July 26       Jan. 31,
                                                                       2004            2003          2004
                                                                ---------------   ------------  --------------

Assets
Current assets
   Cash and short-term investments
         (including restricted balances of $88,
         $87 and $87)                                               $ 7,414         $ 2,617        $ 2,994

  Receivables (net of bad debt reserves
         of $6, $5 and $5)                                              227             267            233

  Merchandise inventory (net of LIFO
         reserves of $43, $49 and $43)                                3,430           3,343          3,156

  Prepaid expenses                                                      132                            130
                                                                                        104
                                                                ---------------   ------------  --------------

        Total current assets                                         11,203           6,331          6,513


Property and equipment (net of accumulated
         depreciation of $2,240, $2,203 and $2,122)                   3,464           3,498          3,515


Prepaid pension                                                       1,319           1,111          1,320


Goodwill                                                                 39              42             42

Other assets                                                            516             522            556

Assets of discontinued operations (net of fair value
        adjustment of $-, $- and $450)                                    -           6,840          6,354
                                                                ---------------   ------------  --------------
Total Assets                                                       $ 16,541        $ 18,344       $ 18,300
                                                                ===============   ============  ==============




     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.


                                      -2-









                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)


                                                                                            

($ in millions, except per share data)                             July 31,        July 26,       Jan. 31,
                                                                     2004            2003           2004
                                                                 --------------   ------------  -------------
Liabilities and Stockholders' Equity
Current liabilities
  Trade payables                                                     $ 1,377         $ 1,048        $ 1,167
  Accrued expenses and other                                           1,390             978          1,384
  Short-term debt                                                         20              25             18
  Current maturities of long-term debt                                 1,165             626            242
  Income taxes payable                                                   806               -              -
  Deferred taxes                                                          90              21            943
                                                                 --------------   ------------  -------------
       Total current liabilities                                       4,848           2,698          3,754

Long-term debt                                                         3,960           5,128          5,114
Deferred taxes                                                         1,138           1,207          1,217
Other liabilities                                                        993             778            804
Liabilities of discontinued operations                                     -           2,091          1,986
                                                                 --------------   ------------  -------------
       Total Liabilities                                              10,939          11,902         12,875

Stockholders' equity
Capital stock
  Preferred stock, no par value and stated value
    of $600 per share: authorized, 25 million shares;
    issued and outstanding, 0.5, 0.5 and 0.5 million
    shares of Series B ESOP convertible preferred                       291              317            304

  Common stock, par value $0.50 per share:
   authorized, 1,250 million shares; issued and
   outstanding, 284, 272 and 274 million shares                       3,774            3,486          3,531
                                                                 --------------   ------------  -------------
Total capital stock                                                   4,065            3,803          3,835
                                                                 --------------   ------------  -------------

Reinvested earnings at beginning of year                              1,728            2,817          2,817

  Net income/(loss)                                                      42               61           (928)
  Dividends declared                                                    (81)             (80)          (161)
                                                                 --------------   ------------  -------------
Reinvested earnings at end of period                                  1,689            2,798          1,728

   Accumulated other comprehensive (loss)                              (152)            (159)          (138)
                                                                 --------------   ------------  -------------
      Total Stockholders' Equity                                      5,602            6,442          5,425
                                                                 --------------   ------------  -------------
Total Liabilities and Stockholders' Equity                          $16,541         $ 18,344       $ 18,300
                                                                 ==============   ============  =============



     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -3-





                           J. C. Penney Company, Inc.
                      Consolidated Statements of Cash Flows
                                   (Unaudited)

                                                                                             
($ in millions)                                                                   26 weeks ended
                                                                      ----------------------------------------
                                                                            July 31,              July 26,
                                                                               2004                  2003
                                                                      ------------------     -----------------
Cash flows from operating activities:
Income from continuing operations                                              $ 190                 $ 17
Adjustments to reconcile income from continuing operations
  to net cash provided by/(used in) operating activities:
   Depreciation and amortization                                                 173                  199
   Asset impairments, PVOL and other unit closing costs                            3                   16
   Net gains on sale of assets                                                    (3)                 (51)
   Benefit plans expense                                                          19                   35

   Deferred taxes                                                                 33                   80

   Change in cash from:
      Receivables                                                                  -                  (11)
      Inventory                                                                 (274)                (373)
      Prepaid expenses and other assets                                           14                   22
      Trade payables                                                             210                   55
      Current income taxes payable                                                69                  (43)
      Accrued expenses and other liabilities                                    (213)                (240)
                                                                      ------------------     -----------------
Net cash provided by/(used in) operating activities                              221                 (294)
                                                                      ------------------     -----------------
Cash flows from investing activities:
Capital expenditures                                                            (184)                (150)
Proceeds from the sale of Eckerd drugstores                                    4,666                    -
Proceeds from sale of assets                                                      28                   68
                                                                      ------------------     -----------------
Net cash provided by/(used in) investing activities                            4,510                  (82)
                                                                      ------------------     -----------------
Cash flows from financing activities:
Change in short-term debt                                                          2                   12
Net proceeds from issuance of long-term debt                                       -                  595
Payment of long-term debt, including capital leases                             (238)                 (33)
Common stock issued, net                                                         182                   13
Preferred stock redeemed                                                         (13)                 (16)
Dividends paid, preferred and common                                             (81)                 (80)
                                                                      ------------------     -----------------
Net cash (used in)/provided by financing activities                             (148)                 491
                                                                      ------------------     -----------------
Cash (paid to)/received from discontinued operations                            (163)                  28
Net increase in cash and short-term investments                                4,420                  143
Cash and short-term investments at beginning of year                           2,994                2,474
                                                                      ------------------     -----------------
Cash and short-term investments at end of period                              $7,414               $2,617
                                                                      ==================     =================


     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -4-




Notes to the Unaudited Interim Consolidated Financial Statements


1)   Summary of Significant Accounting Policies
     -------------------------------------------

A description  of significant  accounting  policies is included in the Company's
Annual Report on Form 10-K for the fiscal year ended January 31, 2004 (the "2003
10-K"). The accompanying  unaudited Interim  Consolidated  Financial  Statements
should be read in conjunction  with the  Consolidated  Financial  Statements and
notes thereto in the 2003 10-K.

The accompanying Interim Consolidated Financial Statements are unaudited but, in
the opinion of management, include all material adjustments necessary for a fair
presentation.  Because of the seasonal nature of the retail business,  operating
results for interim periods are not  necessarily  indicative of the results that
may be expected for the full year.  The January 31, 2004  financial  information
has been  derived  from the  audited  Consolidated  Financial  Statements,  with
related footnotes, included in the 2003 10-K.

Certain reclassifications have been made to prior year amounts to conform to the
current period presentation.

Holding Company

Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The Holding  Company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP, are  collectively  referred to in this  quarterly
report as "Company" or "JCPenney," unless indicated otherwise.

Stock-Based Compensation

The Company has a  stock-based  compensation  plan that  provides  for grants to
associates of stock awards, stock appreciation rights or options to purchase the
Company's  common  stock.  The  Company  accounts  for stock  options  under the
recognition and measurement  principles of Accounting  Principles  Board Opinion
No. 25, "Accounting for Stock Issued to Employees," and related Interpretations.
No  stock-based  employee  compensation  cost is reflected  in the  consolidated
statements of operations  for stock  options,  as all options  granted under the
plan had an exercise  price equal to the market value of the  underlying  common
stock on the date of grant. Compensation expense for fixed stock awards with pro
rata vesting is recorded on a straight-line basis over the vesting period, which
typically ranges from one to five years.

                                      -5-




The following table illustrates the effect on net income and (loss)/earnings per
share (EPS) as if the Company had applied the fair value recognition  provisions
of Statement of Financial  Accounting  Standards (SFAS) No. 123, "Accounting for
Stock-Based Compensation," to stock options.

                                                                                                    
  ($ in millions, except EPS)                                        13 weeks ended                26 weeks ended
                                                                 ----------------------       -------------------------
                                                                 July 31,      July 26,         July 31,   July 26,
                                                                   2004          2003             2004       2003
                                                              ------------ --------------     ---------- -----------
  Net income, as reported                                           $  1          $  -             $ 42       $ 61
  Add:  Stock-based employee compensation
      expense included in reported net income, net of
      related tax effects                                              2             1               4           2
  Deduct:  Total stock-based employee compensation
      expense determined under fair value method
      for all awards, net of related tax effects                      (6)           (6)             (12)       (12)
                                                              ------------ --------------     ---------- -----------
  Pro forma net (loss)/income                                       $ (3)       $   (5)            $ 34       $ 51
                                                              ============ ==============     ========== ===========

  (Loss)/earnings per share:
      Basic--as reported                                         $ (0.02)      $ (0.02)           $0.11      $0.18
      Basic--pro forma                                           $ (0.03)      $ (0.04)           $0.08      $0.14

      Diluted--as reported                                       $ (0.02)      $ (0.02)           $0.14      $0.18
      Diluted--pro forma(1)                                      $ (0.03)      $ (0.04)           $0.11      $0.14



     (1)  Diluted  EPS is  calculated  using  diluted  shares at the  continuing
operations level.

Effect of New Accounting Standards

In December  2003,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement  of Financial  Accounting  Standards  (SFAS) No. 132  (Revised  2003),
"Employers' Disclosures about Pensions and Other Postretirement  Benefits." This
Statement  amends  the  disclosure  requirements  of SFAS  No.  87,  "Employers'
Accounting for Pensions," No. 88,  "Employers'  Accounting for  Settlements  and
Curtailments of Defined Benefit Pension Plans and for Termination Benefits," and
No.  106,  "Employers'   Accounting  for  Postretirement   Benefits  Other  Than
Pensions." The Statement  requires interim  disclosure that is addressed in Note
12 but did not  change  the  recognition  and  measurement  requirements  of the
amended Statements.

On May 19,  2004,  the  FASB  issued  FASB  Staff  Position  (FSP)  SFAS  106-2,
"Accounting  and Disclosure  Requirements  Related to the Medicare  Prescription
Drug,  Improvement and  Modernization  Act of 2003." The referenced  legislation
(the Act) was passed in December  2003,  and provides  for a federal  subsidy to
employers  who  offer  retiree  prescription  drug  benefits  that  are at least
actuarially  equivalent to those offered under the government sponsored Medicare
Part D. The  provisions  of FSP SFAS 106-2 will be  effective  in the  Company's
third quarter of 2004. Final regulations that would define actuarial equivalency
have not yet been issued.  As a result,  the expense amounts shown in Note 12 do
not reflect the potential  effects of the Act, which,  due largely to the cap on
Company  contributions,  are not  expected  to  have a  material  effect  on the
Company's consolidated financial statements.

The  provisions  of FASB  Interpretation  No. 46R (FIN 46R),  "Consolidation  of
Variable Interest  Entities," became effective in the first quarter of 2004. FIN
46R  replaced  the same titled FIN 46 that was issued in January  2003.  FIN 46R
identifies when entities must be consolidated with the financial statements of a
company  where the investors in an entity do not have the  characteristics  of a
controlling  financial interest or the entity does not have sufficient equity at
risk for the entity to finance its activities  without  additional  subordinated
financial support. The adoption of FIN 46R did not have a material impact on the
Company's consolidated financial statements.
                                      -6-


2)   Discontinued Operations
     ------------------------

Eckerd Drugstores

On July  31,  2004,  the  Company  closed  on the sale of its  Eckerd  drugstore
operations  for a total of  approximately  $4.7  billion in cash  proceeds  that
included a working capital adjustment, which is discussed below. After deducting
taxes, fees and other transaction costs, and estimated post-closing adjustments,
the ultimate net cash proceeds from the sale are expected to total approximately
$3.5 billion.  As previously  reported,  The Jean Coutu Group (PJC) Inc. (Coutu)
acquired Eckerd  drugstores and support  facilities  located in 13 Northeast and
Mid-Atlantic  states, as well as the Eckerd Home Office located in Florida.  CVS
Corporation  and  CVS  Pharmacy,  Inc.   (collectively,   CVS)  acquired  Eckerd
drugstores  and support  facilities  located in the remaining  southern  states,
principally Florida and Texas, as well as Eckerd's pharmacy benefits management,
mail order and  specialty  pharmacy  businesses.  Proceeds from the sale will be
used for common stock repurchases and debt reduction,  as announced on August 2,
2004 and more fully discussed in Note 13.

At closing,  the proceeds  received by the Company included $209 million for the
estimated increase in Eckerd's working capital from January 31, 2004 to July 31,
2004.  The working  capital  adjustment  will change based on the final  closing
balance sheet, which is subject to a review period and must be agreed to between
the Company and the purchasers.  Additionally,  reserves  established at closing
for estimated  post-closing  adjustments may be adjusted in future periods based
on additional  information  that may indicate that actual costs are more or less
than original  estimates.  See discussion of the more significant and judgmental
reserves below.

During the  second  quarter,  the  Company  increased  the  previously  recorded
estimated  loss on  disposal of Eckerd by $96  million  pre-tax,  or $31 million
after-tax,  including revised estimates of certain post-closing  adjustments and
resulting  sales  proceeds.  The loss on the sale was $713 million  pre-tax,  or
$1,433 million on an after-tax  basis.  The relatively high tax cost is a result
of the tax basis of Eckerd being lower than its book basis because the Company's
previous drugstore acquisitions were largely tax-free transactions.  Through the
first quarter of 2004, the Company had recorded after-tax losses totaling $1,402
million to reflect  Eckerd at its  estimated  fair value less costs to sell.  As
reflected on the  Consolidated  Balance Sheets,  income taxes payable related to
the Eckerd sale were  reclassified from current deferred taxes to current income
taxes payable on July 31, 2004, the closing date of the sale.

Discontinued  operations in the  consolidated  statements of operations  reflect
Eckerd's  operating  results  for all  periods  presented,  including  allocated
interest expense.  Interest expense was allocated to the discontinued  operation
based on  Eckerd's  outstanding  balance  on its  intercompany  loan  payable to
JCPenney, which accrued interest at JCPenney's weighted average interest rate on
its net debt  (long-term  debt net of  short-term  investments)  calculated on a
monthly basis.

Additionally,  $3.4 billion of the present value of lease obligations, which was
an off-balance sheet obligation under generally accepted  accounting  principals
(GAAP),  was  eliminated  with the transfer of these leases to the purchasers of
the Eckerd drugstore operations upon the closing of the sale.

The  Company  will  provide  to  the  purchasers  certain  information  systems,
accounting,  banking,  vendor contracting,  tax and other transition services as
set  forth  in  the  Company's   Transition  Services   Agreements   (Transition
Agreements) with CVS and Coutu for a period of twelve months,  unless terminated
earlier by the purchasers.  One Transition Agreement with Pharmacare  Management
Services,  Inc., a subsidiary of CVS,  involves the provision of information and
data management  services for a period of up to fifteen months. The Company will
receive  monthly  service  fees,  which are  designed  to  recover  the costs of
providing such services, as specified in the Transition Agreements.

                                      -7-




At the  closing  of the sale of Eckerd on July 31,  2004,  the  Company  assumed
sponsorship  of the Eckerd Pension Plan,  the Eckerd  Contingent  Separation Pay
Programs and the Genovese Drug Stores,  Inc. Stock Option and Stock Appreciation
Rights  Plan.  The Company also assumed the benefit  payment  obligations  under
various  terminated   non-qualified   retirement  plans  and  programs  and  the
terminated Fay's Incorporated Non-Employee Director Retirement Plan. The Company
further assumed all severance and health and welfare benefit  obligations  under
various employment and other specific  agreements.  Finally, the Company assumed
all retiree  health and life  insurance  obligations  under the Eckerd plans and
programs.  The Company is  evaluating  its options with respect to these assumed
liabilities, including, but not limited to, termination of the agreements, plans
or programs and/or settlement of the underlying benefit obligations.  As of July
31,  2004,  the  Company had a liability  of  approximately  $59 million for the
Eckerd  Pension  Plan and these  other  post-employment  severance  and  benefit
obligations.

Certain of the  estimated  reserves  the Company  established  for  post-closing
adjustments  involved  significant  judgment and actual costs incurred over time
could  vary from  these  estimates.  The more  significant  estimates  relate to
severance payments to former Eckerd  associates,  the costs to exit the Colorado
and New Mexico markets,  environmental  indemnifications,  and letters of credit
issued as collateral to a third party  insurance  company for general  liability
and workers' compensation insurance. These are discussed in more detail below.

As part of the Asset  Purchase  Agreement  with CVS,  it was agreed  that,  with
respect to the Colorado and New Mexico locations (CN real estate interests),  at
closing any of these  properties  that were not disposed of would be transferred
to CVS. On August 25, 2004,  the Company and CVS entered into the CN  Rescission
Agreement,  whereby the Company  received a one-time  payment  from CVS of $21.4
million, which represents the agreed-upon limit of CVS's liability regarding the
CN real estate  interests  plus net proceeds from  dispositions  as of August 25
minus  expenses  borne and paid by CVS as of August 25  relating  to the CN real
estate  interests.  Effective  August 25, CVS  transferred to the Company all CN
real estate interests not disposed of,  corresponding third party agreements and
liabilities.  Based on  management's  analysis of the length of time expected to
exit these locations, estimates of costs expected to be incurred and fair values
of owned  properties,  the Company recorded a net reserve of  approximately  $80
million as of July 31,  2004.  Any costs  incurred  prior to July 31,  2004 were
included  in the  calculation  of the loss on sale.  Actual  costs to exit these
locations could vary from preliminary  estimates and the process may take longer
than anticipated.

As part of the Eckerd sale agreements,  the Company retained  responsibility  to
remediate environmental conditions that existed at the time of the sale. Certain
properties,  principally  distribution  centers,  were identified as having such
conditions at the time of sale. Preliminary cost estimates have been established
by management,  in  consultation  with an  environmental  engineering  firm, for
specifically  identified  properties,  as well as a  certain  percentage  of the
remaining properties, considering such factors as age, location and prior use of
the properties.  The Company has a liability of $20 million recorded at July 31,
2004  based on  management's  preliminary  analysis  of the  costs to  remediate
environmental  conditions  that are  considered  probable.  Further  studies are
underway to develop  remediation  plans and refine cost  estimates,  which could
vary from preliminary estimates.

The Company currently has $64 million in letters of credit pledged as collateral
to  an  insurance   company  in  support  of  general   liability  and  workers'
compensation  claims that were  transferred to Coutu as part of the Eckerd sale.
Based on  management's  initial  assessment  of the probable  risk, a $5 million
reserve was recorded at July 31, 2004.  However,  the amount of letter of credit
support  that  will be  provided  by the  Company  to Coutu is  currently  under
negotiation.  Therefore,  estimates of loss exposure may change when final terms
are agreed upon.

                                      -8-





Mexico Department Stores

Effective  November 30, 2003,  the Company  closed on the sale of its six Mexico
department  stores to Grupo Sanborns S.A. de C.V. of Mexico City. The stock sale
transaction,  which included the Mexico holding company and operating  companies
comprising  JCPenney's Mexico department store operation,  resulted in a loss of
$14 million,  net of a $27 million tax benefit. The loss was principally related
to currency translation losses of $25 million accumulated since operations began
in 1995 that were previously  reflected as reductions to  stockholders'  equity.
Additional  components of the loss included potential  liability on certain real
estate leases and merchandise and transaction costs.

Results  of  the  discontinued  operations  as  reflected  in  the  consolidated
statements of operations are summarized below:


                                                                                               
($ in millions)                                             13 weeks ended                   26 weeks ended
                                                    -------------------------------  -------------------------------
                                                        July 31,       July 26,         July 31,       July 26,
                                                          2004           2003             2004           2003
                                                    -------------------------------  -------------------------------
Eckerd
   Net sales                                               $3,532        $3,655           $7,254        $ 7,425
                                                    -------------------------------  -------------------------------
   Gross margin                                               833           833            1,676          1,699
   Selling, general and administrative expenses               841           779            1,635          1,527
   Interest expense                                            51            38               97             77
   Acquisition amortization                                     3             8                5             18
   Other                                                        1             1                2              3
                                                    -------------------------------  -------------------------------
(Loss)/income before income taxes                             (63)            7              (63)            74
Income tax (benefit)/expense                                  (23)            3              (23)            28
                                                    -------------------------------  -------------------------------
Eckerd (loss)/income from operations                          (40)            4              (40)            46
(Loss) on sale of Eckerd, net of income tax
      (benefit) of $(65), $-, $(155) and $-                   (31)            -             (108)             -
Mexico (loss) from operations, net of income
   tax (benefit) of $-, $(1), $- and $(1)                       -            (1)               -             (2)
                                                    -------------------------------  -------------------------------
Total discontinued operations, net                          $ (71)         $  3            $(148)          $ 44
                                                    ===============================  ===============================



With the  closings of the Eckerd sale on July 31, 2004 and the Mexico  stores on
November  30,  2003,  there  were  no  assets  or  liabilities  of  discontinued
operations  as  of  July  31,  2004.  Assets  and  liabilities  of  discontinued
operations as of July 26, 2003 and January 31, 2004 were as follows:

                                                                              
($ in millions)                                             July 26                 Jan. 31,
                                                              2003(1)                 2004
                                                      -----------------      -----------------
Current assets                                              $ 2,601                  $ 2,467
Other assets                                                  4,239                    4,337
                                                      -----------------      -----------------
    Total Assets                                            $ 6,840                  $ 6,804
                                                      -----------------      -----------------
Current liabilities                                         $ 1,669              $     1,509
Other liabilities                                               422                      477
                                                      -----------------      -----------------
    Total Liabilities                                       $ 2,091                  $ 1,986
                                                      -----------------      -----------------
JCPenney's net investment                                   $ 4,749                  $ 4,818
Fair value adjustment                                             -                     (450)
                                                      -----------------      -----------------
                                                            $ 4,749                  $ 4,368
                                                      =================      =================


(1) Includes $27 million of current assets for Mexico department stores.

                                      -9-




Effective May 20, 2004, the Company terminated Eckerd's managed care receivables
securitization  program. Upon termination and final payment of $221 million, the
receivables under the program were conveyed back to Eckerd. This transaction was
considered in the determination of the fair value of the Company's investment in
Eckerd at January 31, 2004.

3)   Debt
     -----

Eckerd's managed care receivables  securitization program was terminated and the
related debt paid off in May 2004 in the amount of $221  million.  In June 2004,
the 7.375%  Notes in the amount of $208 million  matured and were paid,  and JCP
retired  $25  million  of its  9.75%  Debentures  Due 2021 at par,  through  the
mandatory  sinking fund payment of $12.5 million and an additional $12.5 million
optional sinking fund payment.

Current maturities of long-term debt on the consolidated  balance sheets include
debt issues that the Company  intends to pay off within the next twelve  months,
including open market  purchases of long-term  debt, as well as debt issues that
are  payable  at the  holders'  option.  As a result  of the  capital  structure
repositioning  program announced on August 2, 2004 and discussed in Note 13, the
following  securities  have been  classified as current  maturities of long-term
debt on the consolidated balance sheet as of July 31, 2004:


                                                                         
($ in millions)                                                           July 31,
                                                                            2004
                                                                      ----------------
8.25% Sinking Fund Debentures Due 2022                                  $   196
6.00% OID Debentures Due 2006                                               174
9.75% Sinking Fund Debentures Due 2021                                       92
7.40% Debentures Due 2037 (Putable April 2005)                              400
7.05% Notes Due 2005                                                        193
Open market purchases of long-term debt                                     100
Capital leases and other                                                     10
                                                                      -----------------
                                                                        $ 1,165
                                                                       ================


4)  Earnings per Share
    ------------------

Basic  earnings/(loss) per share (EPS) is computed by dividing net income/(loss)
less dividend requirements on the Series B ESOP Convertible Preferred Stock, net
of  tax  as  applicable,  by  the  weighted  average  number  of  common  shares
outstanding for the period.  Except where the effect would be  anti-dilutive  at
the continuing operations level, the diluted EPS calculation includes the impact
of  restricted  stock  units and shares that could be issued  under  outstanding
stock options as well as common shares that would result from the  conversion of
convertible debentures and convertible preferred stock. If the applicable shares
are included in the calculation,  the related interest on convertible debentures
(net of tax)  and  preferred  stock  dividends  (net of tax) are  added  back to
income,  since these would not be paid if the debentures or preferred stock were
converted to common stock.

                                      -10-


Income/(loss)  from  continuing  operations  and shares used to compute EPS from
continuing operations, basic and diluted, are reconciled below:


                                                                                               
(in millions, except per share data)                        13 weeks ended                  26 weeks ended
                                                      ---------------------------      --------------------------
                                                        July 31,       July 26,         July 31,       July 26,
                                                         2004            2003             2004          2003
                                                      ------------    -----------      -----------   ------------
Earnings:
Income/(loss) from continuing operations                   $ 72           $ (3)           $ 190           $ 17
Less: preferred stock dividends, net of tax                   6              6               12             13
                                                      ------------    -----------      -----------   ------------
Income from continuing operations, basic                     66             (9)             178              4
Adjustment for assumed dilution:
   Interest on 5% convertible debt, net of tax                -              -               11              -
                                                      ------------    -----------      -----------   ------------
Income/(loss) from continuing operations,
diluted                                                    $ 66           $ (9)           $ 189           $  4
                                                      ============    ===========      ===========   ============

Shares:
Average common shares outstanding (basic
shares)                                                     283            271              280            271
Adjustment for assumed dilution:
    Stock options and restricted stock units                  4              -                5              2
    Shares from convertible debt                              -              -               23              -
                                                       ------------    -----------      -----------   ------------
Average shares assuming dilution (diluted
     shares)                                                287            271              308            273
                                                       ============    ===========      ===========   ============

EPS from continuing operations:
Basic                                                    $ 0.23         $(0.03)           $0.64          $0.02
Diluted                                                  $ 0.23         $(0.03)           $0.62          $0.02



The  following  potential  shares of common  stock  were  excluded  from the EPS
calculation because their effect would be anti-dilutive:

                                                                                            
(shares in millions)
                                                           13 weeks ended                   26 weeks ended
                                                      ---------------------------      ---------------------------
                                                       July 31,      July 26,          July 31,       July 26,
                                                         2004          2003              2004           2003
                                                     -------------  ------------      -----------   -------------
Restricted stock units                                      -              2                 -               -
Stock options (1)                                           3             26                 7              17

$650 million notes convertible at $28.50
    per share                                              23             23                 -              23
Preferred stock                                            10             11                10              11

(1)  Exercise prices per share for the excluded
stock options for the respective periods ranged from:  $37 to $71        $9 to $71      $36 to $71      $19 to $71

                                      -11-





5) Cash and Short-Term Investments
   -------------------------------

                                                                                          

($ in millions)                                           July 31,            July 26,           Jan. 31,
                                                            2004                2003               2004
                                                     -------------------  -----------------   ---------------
Cash                                                 $  4,771 (1)            $    3            $    8
Short-term investments
                                                        2,643                 2,614             2,986
                                                     -------------------  -----------------   ---------------
Total cash and short-term investments                $  7,414                $2,617            $2,994
                                                     ===================  =================   ===============



(1)  Includes  gross cash  proceeds of $4,666  million  from the sale of Eckerd,
which closed on July 31, 2004. See Note 13 for the planned use of cash proceeds.

Restricted Short-term Investment Balances

Short-term  investments include restricted balances of $88 million,  $87 million
and $87  million  as of July 31,  2004,  July 26,  2003 and  January  31,  2004,
respectively.  Restricted  balances are pledged as collateral for import letters
of credit not included in the Company's  bank credit  facility and for a portion
of casualty insurance program liabilities.


6)  Supplemental Cash Flow Information
    -----------------------------------

                                                                                        

($ in millions)                                                                 26 weeks ended
                                                                         -----------------------------
                                                                            July 31,         July 26,
                                                                               2004             2003
                                                                         ------------     ------------
Total interest paid                                                          $  207           $  196
  Less:  interest paid attributable to discontinued operations                   95               75
                                                                         ------------     ------------
Interest paid by continuing operations                                       $  112           $  121
                                                                         ============     ============

Interest received                                                            $   13            $  15
Income taxes paid                                                            $    8            $  34



Non-cash transactions:  The Company issued 2.4 million shares of common stock in
the first quarter of 2003 to fund savings plan  contributions of $47 million for
2002.


7) Goodwill
   --------

The carrying amount of goodwill for Renner  Department  Stores in Brazil was $39
million,  $42  million and $42  million as of July 31,  2004,  July 26, 2003 and
January 31,  2004,  respectively.  The changes in carrying  value are related to
foreign  currency  translation  adjustments.  There  were no  impairment  losses
related to goodwill recorded during the first half of 2004 or 2003.


8) Credit Agreement
   -----------------

The Company's Credit Agreement dated as of May 31, 2002 with JPMorgan Chase Bank
as administrative agent was amended effective as of June 2, 2004. The amendments
permitted the sale of the Eckerd  Corporation,  and its  affiliates  and assets,
permit a broader range of cash  investments,  and permit issuing banks to extend
maturities  of  certain  letters  of credit  past the  expiration  of the Credit
Agreement  as  long as they  are  collateralized  with  cash  at that  time.  No
borrowings, other than the issuance of trade andstandby letters of credit, which
totaled $274 million as of the end of the second quarter of 2004,  have been, or
are expected to be, made under this facility.


                                      -12-





9)  Comprehensive Income and Accumulated Other Comprehensive (Loss)
    -----------------------------------------------------------------

Comprehensive Income/(Loss)

                                                                                                  
($ in millions)                                           13 weeks ended                      26 weeks ended
                                                  -------------------------------     -------------------------------
                                                       July 31,       July 26,              July 31,       July 26,
                                                          2004           2003                  2004           2003
                                                  --------------   --------------     ---------------  --------------
Net income                                                $  1          $   -                 $  42          $  61
Other comprehensive (loss)/income:
    Foreign currency translation adjustments                (9)            17                   (10)            25
    Net unrealized gains/(losses) in
      real estate investment trusts                          8              9                    (4)            18
    Non-qualified retirement plan minimum
      liability adjustment                                  (1)             -                    (1)             -
    Other comprehensive income
      from discontinued operations                           1              1                     1              1
                                                  --------------   --------------     ---------------  --------------
                                                            (1)            27                   (14)            44
                                                  --------------   --------------     ---------------  --------------
Total comprehensive income                                $  -          $  27                 $  28          $ 105
                                                  ==============   ==============     ===============  ==============



Accumulated Other Comprehensive (Loss)/Income

                                                                                                       
($ in millions)                                                          July 31,           July 26,        Jan. 31,
                                                                           2004               2003            2004
                                                                      ----------------    -------------  ---------------
Foreign currency translation adjustments (1)                                 $ (125)          $ (115)           $(115)
Net unrealized gains in real estate investment trusts (2)                        56               37               60
Non-qualified retirement plan minimum liability adjustment (3)                  (83)             (58)             (82)
Other comprehensive (loss) from discontinued operations (4)                       -              (23)              (1)
                                                                      ----------------    -------------  ---------------
Accumulated other comprehensive (loss)                                       $ (152)          $ (159)           $(138)
                                                                      ================    =============  ===============


(1)  A  deferred  tax  asset  has not  been  established  due to the  historical
     reinvestment of earnings in the Company's Brazilian subsidiary.

(2)  Shown net of a deferred tax  liability of $30 million,  $20 million and $32
     million  as of  July  31,  2004,  July  26,  2003  and  January  31,  2004,
     respectively.

(3)  Shown net of a  deferred  tax asset of $53  million,  $39  million  and $52
     million  as of  July  31,  2004,  July  26,  2003  and  January  31,  2004,
     respectively.

(4)  Shown net of a deferred tax asset of $- million,  $- million and $1 million
     as of July 31, 2004, July 26, 2003 and January 31, 2004, respectively.


10)  Contractual Obligations and Guarantees
     ----------------------------------------

Contractual Obligations

In December  2003,  JCP notified the  third-party  service  providers of the six
outsourced  store support  centers (SSCs) of its intent to terminate  contracted
services.  In accordance  with the related  service  contracts,  JCP assumed $61
million of building  leases for four of the six SSCs during the first quarter of
2004 and $34 million of building leases for the two remaining SSCs in the second
quarter  of 2004.  Equipment  leases,  for which  the  Company  had a  potential
obligation of $20 million as of July 31, 2004, were assumed on August 1, 2004 by
JCP. Additional contractual obligations are disclosed in the 2003 10-K.

                                      -13-




Guarantees

As of July 31, 2004, JCP had guarantees totaling $81 million.  Guarantees of $48
million  are  described  in  detail in the 2003 10-K and  include:  $18  million
related to investments in a real estate  investment  trust;  $20 million maximum
exposure on insurance  reserves  established by a former subsidiary  included in
the sale of the Company's Direct Marketing  Services  business;  and $10 million
related to certain  leases for stores that were sold in 2003,  which is recorded
in accounts  payable and accrued  expenses.  In addition,  JCP had guarantees of
approximately  $33 million for certain  personal  property leases assumed by the
purchasers of Eckerd, which were previously reported as operating leases.



11)  Real Estate and Other (Income)/Expense
     ---------------------------------------

                                                                                            

($ in millions)                                         13 weeks ended                    26 weeks ended
                                                 -----------------------------     -----------------------------
                                                      July 31,        July 26,          July 31,       July 26,
                                                         2004            2003              2004           2003
                                                 --------------  -------------     --------------  ------------
Real estate activities                                   $  (7)          $ (6)            $ (14)          $(10)
Net gains from sale of real estate                          (1)           (30)               (3)           (51)
Asset impairments, PVOL and other unit
   closing costs                                             3             24                 4             39
Other                                                        -              -                 -              1
                                                 --------------  -------------     --------------  ------------
     Total                                               $  (5)          $(12)            $ (13)          $(21)
                                                 ==============  =============     ==============  ============




Real estate  activities  consisted  primarily of income from the Company's  real
estate subsidiaries.

Net real estate  gains were  recorded  from the sale of  facilities  that are no
longer used in Company operations.

Asset impairments,  the present value of lease obligations (PVOL) and other unit
closing costs of $3 million and $4 million for the second quarter and first half
of 2004 consisted primarily of asset impairments.

For the second quarter of 2003, asset  impairments,  PVOL and other unit closing
costs  totaled  $24  million  and  consisted  of  $10  million  of   accelerated
depreciation  for catalog  facilities  closed in the second  quarter of 2003, $9
million of asset  impairments  and $5 million of charges related to the PVOL for
closed stores.  For the first half of 2003,  these costs totaled $39 million and
consisted  of  $22  million  of  accelerated  depreciation  for  closed  catalog
facilities,  $9 million of asset  impairments and $8 million of expenses related
to PVOL and other costs for closed units.

                                      -14-





12) Retirement Benefit Plans
    -------------------------

Net Periodic Benefit Cost/(Credit)

The  components  of net periodic  benefit  cost/(credit)  for the  qualified and
non-qualified  pension plans and the postretirement plans for the 13 weeks ended
July 31, 2004 and July 26, 2003 follow:


                                                                                              
                                                         Pension Plans
                                     -------------------------------------------------------
                                               Qualified                 Supplemental              Postretirement
($ in millions)                                                        (Non-Qualified)                 Plans
                                     -------------------------------------------------------  -------------------------
                                             13 weeks ended             13 weeks ended             13 weeks ended
                                     -------------------------------------------------------  -------------------------
                                            July 31,      July 26,   July 31,      July 26,     July 31,    July 26,
                                               2004          2003       2004          2003         2004        2003
                                     -------------------------------------------------------  -------------------------
Service cost                                   $  9          $  7       $  -          $  -         $  1        $  -
Interest cost                                    22            17          2             3            2           3
Expected return on plan assets                  (34)          (22)         -             -            -           -
Net amortization                                  8            10          3             1           (4)         (4)
                                     -------------------------------------------------------  -------------------------
Net periodic benefit cost/(credit)             $  5          $ 12       $  5          $  4         $ (1)       $ (1)
                                     =======================================================  =========================


The  components  of net periodic  benefit  cost/(credit)  for the  qualified and
non-qualified  pension plans and the postretirement plans for the 26 weeks ended
July 31, 2004 and July 26, 2003 follow:

                                                                                              
                                                         Pension Plans
                                     -------------------------------------------------------

                                               Qualified                 Supplemental              Postretirement
($ in millions)                                                        (Non-Qualified)                 Plans
                                     -------------------------------------------------------  -------------------------
                                             26 weeks ended             26 weeks ended             26 weeks ended
                                     -------------------------------------------------------  -------------------------

                                            July 31,      July 26,     July 31,    July 26,       July 31,    July 26,
                                               2004          2003         2004        2003           2004        2003
                                     -------------------------------------------------------  -------------------------
Service cost                                  $  23          $ 22         $  1        $  1           $  2        $  1
Interest cost                                    55            56            6           7              5           6
Expected return on plan assets                  (82)          (72)           -           -              -           -
Net amortization                                 26            32            4           2            (11)         (9)
                                     -------------------------------------------------------  -------------------------
Net periodic benefit cost/(credit)            $  22          $ 38         $ 11        $ 10           $ (4)       $ (2)
                                     =======================================================  =========================



Employer Contributions

As  previously  disclosed  in the 2003 10-K,  the Company  does not expect to be
required to make a contribution to its qualified plan in 2004 under the Employee
Retirement Income Security Act of 1974. However,  depending on market conditions
and the funded  status of the qualified  plan,  the Company may decide to make a
discretionary contribution up to the maximum amount deductible for tax purposes.

                                      -15-



13)  Subsequent Events
     -----------------

Capital Structure Repositioning

On  August  2,  2004,  the  Company   announced  that  it  intends  to  use  the
approximately  $3.5  billion  in net cash  proceeds  from the sale of the Eckerd
drugstore  operations  and $1.1 billion of existing cash balances to implement a
major  repositioning  of  its  capital  structure.  This  repositioning  program
includes the following:

Debt Reduction

The Company's debt reduction  program consists of the retirement of $2.3 billion
of debt in 2004 and 2005. As detailed in Note 3,  approximately  $454 million of
on- and  off-balance  sheet  obligations  were paid during the second quarter of
2004.

Debt payments for the remainder of 2004 and first half of 2005 are expected to
include the following:

o    On August 15,  2004,  the  Company  retired  $37.5  million of JCP's  8.25%
     Debentures Due 2022 at par,  through the mandatory  sinking fund payment of
     $12.5 million and an optional  sinking fund payment for an  additional  $25
     million. On September 1, 2004, the Company redeemed the remaining principal
     balance of $158.2 million for this issue, at a redemption price of 103.096%
     plus accrued interest.

o    In August 2004, the Company purchased $9 million of JCP's long-term debt on
     the open market.  The Board of Directors has  authorized up to $200 million
     aggregate  principal  amount of open market  purchases  of JCP's  long-term
     debt. The Company currently expects to purchase  approximately $100 million
     aggregate principal amount of this debt.

o    On September 1, 2004, the Company also redeemed the following debt issues:

     o    6.0% Original Issue Discount Debentures Due 2006, with a July 31, 2004
          principal  amount of $174 million,  at a redemption price of 100% plus
          accrued interest ($200 million face amount); and

     o    9.75% Sinking Fund  Debentures  Due 2021,  with a principal  amount of
          $92.2 million, at a redemption price of 103.2% plus accrued interest.

o    The Company  currently  anticipates  that it will exercise the October 2004
     call provision of JCP's $650 million 5.0%  Convertible  Subordinated  Notes
     Due 2008, which are convertible into 22.8 million common shares.

o    Holders of JCP's 7.4% Debentures Due 2037, with a principal  amount of $400
     million, have the right to elect to redeem the debentures in April 2005.

o    In May 2005,  the Company  expects to pay the $193 million  7.05% Notes Due
     2005, at the scheduled maturity date.

The  pre-tax  cost to redeem  these  securities,  including  call  premiums  and
unamortized  costs, is expected to be approximately  $50 million,  which will be
recorded as a separate  component  of interest  expense  primarily  in the third
quarter of 2004.

Series B Convertible Preferred Stock Redemption

On August 26, 2004, the Company redeemed all of its outstanding shares of Series
B ESOP Convertible  Preferred Stock (Preferred Stock), all of which were held by
the Company's Savings, Profit-Sharing and Stock Ownership Plan, a 401(k) savings
plan. Each preferred  stockholder  received twenty equivalent shares of JCPenney
Common  Stock  for  each one  share of  Preferred  Stock in their  Savings  Plan
account.  Preferred Stock shares, which are included in the diluted earnings per
share  calculation as appropriate,  were converted into  approximately 9 million
common stock shares.  Annual dividend savings will approximate $11 million after
tax.
                                      -16-



Common Stock Repurchases

The Company has  implemented  a common  stock  repurchase  program of up to $3.0
billion (not to exceed 133 million  shares),  including the  repurchase of up to
$650 million of common stock contingent upon the conversion of JCP's outstanding
5.0% Convertible  Subordinated  Notes Due 2008.  Share  repurchases will be made
periodically in open-market  transactions,  subject to market conditions,  legal
requirements  and other factors.  No shares had been  repurchased as of July 31,
2004.  From August 3, 2004 through  September 7, 2004,  the Company  repurchased
approximately 7.2 million shares of common stock at a cost of approximately $282
million under the common stock  repurchase  program  authorized by the Company's
Board of Directors in July 2004.


Credit Rating

On August 2, 2004,  Fitch Ratings  upgraded its credit  ratings on the Company's
$1.5 billion secured bank facility to BBB- from BB+, its senior  unsecured notes
to BB+ from BB, and its convertible subordinated notes to BB from B+. Standard &
Poors  revised its outlook to "Stable" from  "Negative."  Moody's has placed the
Company on a watch list for a potential  upgrade with positive  implications for
the Company's credit rating. Moody's review should be completed in October 2004.

Store Support Center Leases

In connection  with  converting  the operation of SSCs from third parties to the
Company,  on August 1, 2004, JCP assumed  approximately $20 million of equipment
leases from the former third-party service provider.

Eckerd

On August 25, 2004, the Company and CVS entered into the CN Rescission Agreement
with  respect  to the  Colorado  and New  Mexico  locations  transferred  to CVS
pursuant to the Asset Purchase Agreement. Under the CN Rescission Agreement, the
Company received a one-time payment from CVS of $21.4 million,  which represents
the agreed-upon limit of CVS's liability  regarding the CN real estate interests
plus net proceeds from  dispositions  as of August 25 minus  expenses  borne and
paid by CVS as of August 25 relating to the CN real estate interests.  On August
25, CVS transferred to the Company all CN real estate interests not disposed of,
corresponding third party agreements and liabilities.

                                      -17-






Item 2 - Management's Discussion and Analysis of Financial Condition and Results
     of Operations

The  following  discussion  relates  to  J.C.  Penney  Company,   Inc.  and  its
consolidated  subsidiaries  and should be read in conjunction with the Company's
consolidated  financial  statements  as of January 31,  2004,  and the year then
ended,  and  Management's  Discussion  and Analysis of Financial  Condition  and
Results of  Operations,  both  contained in the Company's  Annual Report on Form
10-K for the year ended January 31, 2004 (the "2003 10-K").

This  discussion  is intended to provide the reader with  information  that will
assist in  understanding  the  Company's  financial  statements,  the changes in
certain key items in those financial  statements from period to period,  and the
primary factors that accounted for those changes,  how operating  results affect
the financial  condition and results of operations of the Company as a whole, as
well  as how  certain  accounting  principles  affect  the  Company's  financial
statements.

Key Items in the Second Quarter
--------------------------------

o    Income from continuing  operations increased  significantly to $72 million,
     or $0.23 per share,  compared to a loss of $3 million,  or $0.03 per share,
     for the  comparable  2003 period.  For the first half of 2004,  income from
     continuing operations was $190 million, or $0.62 per share, compared to $17
     million, or $0.02 per share, for the comparable 2003 period. All references
     to earnings per share (EPS) are on a diluted basis.

o    On July 31, 2004,  the Company  closed on the sale of its Eckerd  drugstore
     operations  and received  approximately  $4.7 billion in cash proceeds that
     included a $209 million  working  capital  adjustment.  Cash proceeds after
     income taxes,  fees and transaction  costs are expected to be approximately
     $3.5 billion.

o    Including the results of the discontinued  Eckerd operations,  the net loss
     per share was $0.02 for the second quarter of both 2004 and 2003.

o    Comparable department store sales increased by 7.1% and 8.3% for the second
     quarter  and first half of 2004,  respectively,  when  compared to the same
     periods  in fiscal  2003.  Catalog/Internet  sales  decreased  1.6% for the
     second quarter and increased 2.5% in the first half of 2004.

o    The Company ended the second  quarter of 2004 with $7.4 billion of cash and
     short-term  investments,  including  the proceeds  from the sale of Eckerd.
     Long-term debt, including current maturities, was $5.1 billion,  reflecting
     the  payment of $233  million of  long-term  debt that  matured  during the
     second quarter of 2004.

o    On August 2, 2004, the Company  announced its plan to use the approximately
     $3.5  billion  of net  proceeds  from  the  sale  of the  Eckerd  drugstore
     operations  and $1.1 billion of existing cash balances to implement a major
     repositioning of its capital structure.  The overall  repositioning program
     consists of:

          o    Up to $3.0 billion of common stock  repurchases,  including up to
               $650 million contingent upon the conversion of the Company's 5.0%
               Convertible Subordinated Notes Due 2008 into common shares;

          o    $2.3 billion  reduction of outstanding debt in 2004 and the first
               half of 2005;

          o    $3.4  billion  elimination  of the present  value of Eckerd lease
               obligations; and

          o    The  redemption  of all of the  Company's  outstanding  shares of
               Series B ESOP Convertible  Preferred Stock, all of which are held
               in its 401(k) savings plan.

                                      -18-


Discontinued Operation
-----------------------

On July  31,  2004,  the  Company  closed  on the sale of its  Eckerd  drugstore
operations  for a total of  approximately  $4.7  billion in cash  proceeds  that
included a working capital adjustment, which is discussed below. After deducting
taxes, fees and other transaction costs, and estimated post-closing adjustments,
the ultimate net cash proceeds from the sale are expected to total approximately
$3.5 billion.  As previously  reported,  The Jean Coutu Group (PJC) Inc. (Coutu)
acquired Eckerd  drugstores and support  facilities  located in 13 Northeast and
Mid-Atlantic  states, as well as the Eckerd Home Office located in Florida.  CVS
Corporation  and  CVS  Pharmacy,  Inc.   (collectively,   CVS)  acquired  Eckerd
drugstores  and support  facilities  located in the remaining  southern  states,
principally Florida and Texas, as well as Eckerd's pharmacy benefits management,
mail order and  specialty  pharmacy  businesses.  Proceeds from the sale will be
used for common stock repurchases and debt reduction,  as announced on August 2,
2004 and more fully discussed  under Capital  Structure  Repositioning  on pages
26-27.

At closing,  the proceeds  received by the Company included $209 million for the
estimated increase in Eckerd's working capital from January 31, 2004 to July 31,
2004.  The working  capital  adjustment  will change based on the final  closing
balance sheet, which is subject to a review period and must be agreed to between
the Company and the purchasers.  Additionally,  reserves  established at closing
for estimated  post-closing  adjustments may be adjusted in future periods based
on additional  information  that may indicate that actual costs are more or less
than original  estimates.  The more  significant  estimates  relate to severance
payments to former  Eckerd  associates,  the costs to exit the  Colorado and New
Mexico markets, environmental indemnifications,  and letters of credit issued as
collateral to a third party insurance company for general liability and workers'
compensation  insurance.  Future cash payments for the Eckerd  related  reserves
will be separately  presented in the Company's  consolidated  statements of cash
flows as cash used in discontinued operations.

During the  second  quarter,  the  Company  increased  the  previously  recorded
estimated  loss on  disposal of Eckerd by $96  million  pre-tax,  or $31 million
after-tax,  including revised estimates of certain post-closing  adjustments and
resulting  sales  proceeds.  The loss on the sale was $713 million  pre-tax,  or
$1,433 million on an after-tax  basis.  The relatively high tax cost is a result
of the tax basis of Eckerd being lower than its book basis because the Company's
previous drugstore acquisitions were largely tax-free transactions.  Through the
first  quarter of 2004,  the Company had  recorded  after-tax  charges  totaling
$1,402 million to reflect Eckerd at its estimated fair value less costs to sell.

Additionally,  $3.4 billion of the present value of lease obligations, which was
an off-balance sheet obligation under generally accepted  accounting  principals
(GAAP),  was eliminated  with the transfer of these leases to Coutu and CVS upon
the closing of the sale.

The  Company  will  provide  to  the  purchasers  certain  information  systems,
accounting,  banking,  vendor contracting,  tax and other transition services as
set  forth  in  the  Company's   Transition  Services   Agreements   (Transition
Agreements) with CVS and Coutu for a period of twelve months,  unless terminated
earlier by the purchasers.  One Transition Agreement with Pharmacare  Management
Services,  Inc., a subsidiary of CVS,  involves the provision of information and
data management  services for a period of up to fifteen months. The Company will
receive  monthly  service  fees,  which are  designed  to  recover  the costs of
providing such services as specified in the Transition Agreements.

At the  closing  of the sale of Eckerd on July 31,  2004,  the  Company  assumed
sponsorship  of the Eckerd Pension Plan,  the Eckerd  Contingent  Separation Pay
Programs and the Genovese Drug Stores,  Inc. Stock Option and Stock Appreciation
Rights  Plan.  The Company also assumed the benefit  payment  obligations  under
various  terminated   non-qualified   retirement  plans  and  programs  and  the
terminated Fay's Incorporated Non-Employee Director Retirement Plan. The Company
further assumed all severance and health and welfare benefit obligations

                                      -19-



under various  employment and other specific  agreements.  Finally,  the Company
assumed all retiree health and life insurance obligations under the Eckerd plans
and  programs.  The  Company is  evaluating  its options  with  respect to these
assumed  liabilities,   including,  but  not  limited  to,  termination  of  the
agreements,  plans or  programs  and/or  settlement  of the  underlying  benefit
obligations.  As of July 31, 2004, the Company had a liability of  approximately
$59  million  for the  Eckerd  Pension  Plan  and  these  other  post-employment
severance and benefit obligations.

Discontinued  operations in the consolidated  financial statements presented for
2003 also included Mexico department stores, which were sold in November 2003.


Results of Operations
-----------------------

The following discussion and analysis,  consistent with all other financial data
throughout  this  report,  focuses on the results of  operations  and  financial
condition from the Company's continuing operations.


                                                                                              
($ in millions, except EPS)                               13 weeks ended                    26 weeks ended
                                                  -------------------------------    ------------------------------
                                                     July 31,         July 26,           July 31,        July 26,
                                                        2004             2003               2004            2003
                                                  --------------  ---------------    --------------- --------------
Retail sales, net                                     $ 3,857          $ 3,645          $   7,890       $   7,356
                                                  --------------  ---------------    --------------- --------------
Gross margin                                            1,443            1,310              3,058           2,766
SG&A expenses                                           1,287            1,257              2,673           2,629
                                                  --------------  ---------------    --------------- --------------
Operating profit                                          156               53                385             137
Net interest expense                                       49               70                106             135
Real estate and other (income)                             (5)             (12)               (13)            (21)
                                                  --------------  ---------------    --------------- --------------
Income/(loss) from continuing operations
    before income taxes                                   112               (5)               292              23
Income tax expense/(benefit)                               40               (2)               102               6
                                                  --------------  ---------------    --------------- --------------
Income/(loss) from continuing operations              $    72          $    (3)         $     190       $      17
                                                  ==============  ===============    =============== ==============

Diluted EPS from continuing operations                $  0.23          $  (0.03)        $    0.62       $     0.02

Ratios as a percent of sales:
    Gross margin                                         37.4%            35.9%              38.8%           37.6%
    SG&A expenses                                        33.4%            34.5%              33.9%           35.7%
    Operating profit                                      4.0%             1.4%               4.9%            1.9%

Depreciation and amortization included
in operating profit                                   $    86          $    88          $     173       $     177



The  Company  continued  its trend of improved  profitability  during the second
quarter  of 2004 as  reflected  in  income  from  continuing  operations  of $72
million,  or $0.23 per share,  compared  to a loss of $3  million,  or $0.03 per
share, for the comparable 2003 period.  For the first half of 2004,  income from
continuing  operations  was $190  million,  or $0.62 per share,  compared to $17
million,  or $0.02 per share for the  comparable  2003 period.  The  significant
increase over 2003 reflects  improved  operating  profit,  resulting from strong
sales growth,  continued  gross margin  improvement  and  leveraging of selling,
general and  administrative  (SG&A) expenses.  The Company expects third quarter
earnings  per share  from  continuing  operations  to range from $0.35 to $0.40,
taking into account the approximately $0.11 per share charges related to planned
early debt retirements.

                                      -20-



Operating Profit
----------------

Operating  profit for the second quarter of 2004 nearly tripled to $156 million,
or 4.0% of sales,  compared to $53 million, or 1.4% of sales, for the comparable
period last year. For the first half of 2004, operating profit increased to $385
million,  or 4.9% of sales,  compared to $137 million, or 1.9% of sales, for the
comparable 2003 period.

Operating profit and its components  (sales,  gross margin and SG&A) are the key
measurements  on which  management  evaluates the financial  performance  of the
retail operations. Real estate activities,  gains and losses on the sale of real
estate  properties,  asset impairments and other charges associated with closing
store and catalog  facilities  are evaluated  separately  from  operations,  and
recorded in real estate and other in the consolidated statements of operations.

Retail Sales, Net

                                                                                            
($ in millions)
                                                     13 weeks ended                       26 weeks ended
                                           ------------------------------------  ---------------------------------
                                                July 31,           July 26,         July 31,         July 26,
                                                  2004               2003             2004             2003
                                           -------------------   --------------  ---------------------------------
Retail sales, net                                  $ 3,857          $ 3,645          $ 7,890          $ 7,356
                                           -------------------   --------------  ---------------------------------
Sales percent increase/(decrease):
  Comparable stores (1)                               7.1%             2.3%             8.3%           (1.5)%
  Total department stores                             7.1%             0.6%             8.1%           (2.9)%
  Catalog/Internet                                  (1.6)%             3.9%             2.5%           (4.3)%



(1) Comparable  store sales include sales from stores that have been open for 12
consecutive  months.  A store's sales become  comparable on the first day of the
13th fiscal month.

Department  store  sales  were  strong  for the  second  quarter  of 2004,  with
particular strength in May and July. Both comparable  department store sales and
total department store sales increased 7.1% for the quarter.  Sales continued to
be strong across the country and in all merchandise  divisions,  reflecting good
customer  response to both  fashion  and basic  merchandise,  planned  marketing
events, improved store environment,  particularly visual presentation, and added
convenience. The fashionable merchandise and focus on maintaining fresh seasonal
assortments  contributed to the  improvement in sales.  These factors also drove
increases for the first half of 2004,  where  comparable  department store sales
increased  8.3% and total  department  store sales  increased  8.1%.  The second
quarter of 2004 was also positively impacted by early  back-to-school  sales and
sales tax holidays in certain states that shifted sales to July from August last
year.

Catalog/Internet sales decreased 1.6% for the second quarter of 2004 compared to
last year, and were impacted by strong sell through of certain key categories in
the first quarter. For the first half of 2004,  Catalog/Internet sales increased
2.5%.  Sales  reflect  a focus on  targeted  specialty  media  and the  expanded
assortments  and  convenience of the Internet,  with less reliance on Big Books.
Total Internet sales, which are an integral part of the Company's  three-channel
retailing  strategy,   increased  more  than  30%  in  the  second  quarter  and
approximately 40% on a year-to-date basis.

                                      -21-


In May,  the Company  launched  the Chris  Madden home  furnishings  collection,
reflecting the Company's continuing strategy to deliver affordable,  trend-right
fashion with remarkable  quality to its customers.  Chris Madden's "Turning Home
Into Haven"  collection is JCPenney's  largest home furnishings  launch ever and
was introduced with a comprehensive national advertising campaign. Initial sales
results  from the  collection  have been  strong,  particularly  in bedding  and
furniture. In addition, the Company is partnering with Colin Cowie, a nationally
recognized wedding planner, to launch a new innovative  technology-based wedding
registry and a new line of tableware and giftware in the third quarter of 2004.

Gross Margin

Gross  margin  improved  150 basis  points as a percent of sales in this  year's
second  quarter to $1,443  million  compared to $1,310 million in the comparable
2003 period.  For the first half of 2004, gross margin improved 120 basis points
as a percent of sales,  to $3,058  million from $2,766 million in the comparable
2003  period.  The  improvement  reflects  better  inventory  management,   good
sell-through of seasonal merchandise, less clearance, more consistent execution,
and continuing benefits from the centralized  merchandising  model.  Benefits of
the  centralized  model  have  included  enhanced  merchandise   offerings,   an
integrated marketing plan, leverage in the buying and merchandising process, and
more efficient selection and allocation of merchandise to individual  department
stores.

SG&A Expenses

SG&A  expenses in this year's  second  quarter were $1,287  million  compared to
$1,257  million in last year's  second  quarter.  Expenses  continued to be well
leveraged,  improving by 110 basis  points as a percent of sales.  For the first
half of 2004,  SG&A  expenses  were  $2,673  million  compared  to $2,629 in the
comparable  period of 2003, which represented a 180 basis point improvement as a
percent of sales. Both the quarter and year-to-date improvements reflect savings
in labor costs,  centralized  store  expense  management,  a decline in non-cash
pension  costs and early savings from the Company's  previously  announced  cost
savings initiatives.

With the sale of Eckerd completed,  management can focus on its Department Store
and  Catalog/Internet   business  as  well  as  the  execution  of  its  capital
repositioning  program,  which was  announced  August 2, 2004.  The  performance
target for Department Stores and Catalog/Internet continues to be to generate an
operating  profit of 6% to 8% of sales in 2005. The successful  execution of the
turnaround,  growth of the business and progress toward improving  profitability
is  impacted by  customers'  response to the  Company's  merchandise  offerings,
competitive  conditions,  the effects of current economic conditions,  continued
improvement  in gross  margin and the  reduction of the expense  structure.  The
Company's strategic plan, financing strategy and risk management are detailed in
the 2003 10-K.


Net Interest Expense
---------------------

Net interest  expense was $49 million and $70 million for the second quarters of
2004 and 2003. On a year-to-date basis, net interest expense was $106 million in
2004  compared  to $135  million  in the first  half of 2003.  The  decrease  is
primarily related to lower average borrowing levels for continuing operations.

For the  second  quarter  of 2004,  net  interest  expense  allocated  to Eckerd
discontinued  operations  was $51  million  compared to $37 million for the same
period  last year.  For the first half of 2004,  this  amounted  to $95  million
compared to $75 million for the first half of 2003. The higher interest  expense
is the result of increases in both the Company's  weighted average interest rate
and the  intercompany  loan  balance  between  Eckerd  and a  subsidiary  of the
Company.  With the completion of the Eckerd sale, the debt and related  interest
that had been attributed to Eckerd will remain an obligation of the Company. See
pages 26-27 for a discussion  of the use of estimated  proceeds  from the Eckerd
sale transaction.

                                      -22-






Real Estate and Other (Income)/Expenses
----------------------------------------

Real estate and other  consists of real estate  activities,  gains and losses on
the  sale of real  estate  properties,  asset  impairments,  and  other  charges
associated with closing store and catalog facilities.  Real estate and other for
the second quarter of 2004 was a net credit of $5 million,  which consisted of a
$7 million credit for real estate operations, $1 million of gains on the sale of
closed units and $3 million of costs related to asset impairments, present value
of operating leases (PVOL) and other costs of closed stores.  For the first half
of 2004, real estate and other was a net credit of $13 million,  which consisted
of a $14 million credit for real estate  operations,  $3 million of net gains on
the  sale  of  closed  units  and  $4  million  of  expenses  related  to  asset
impairments, PVOL and other costs of closed stores.

For the second  quarter of 2003,  real  estate and other was a net credit of $12
million, which consisted of a $6 million credit for real estate operations,  $30
million  of  gains on the sale of  closed  units,  $10  million  of  accelerated
depreciation  of  catalog  facilities  scheduled  to close,  $9 million of asset
impairments and $5 million of expenses  related to future rent for closed units.
For the first  half of 2003,  real  estate  and  other  was a net  credit of $21
million, which consisted of a $10 million credit for real estate operations, $51
million  of  gains on the sale of  closed  units,  $22  million  of  accelerated
depreciation  of  catalog  facilities  scheduled  to close,  $9 million of asset
impairments  and $9 million of expenses  related to future rent for closed units
and other expenses.


Income Taxes
--------------

The Company's effective income tax rate for continuing  operations was 35.5% for
the second  quarter of 2004  compared  with a tax  benefit of 46.6% for the same
period last year. For the first half of 2004, the Company's effective income tax
rate for  continuing  operations  was 34.9% compared to 24.7% for the comparable
period of 2003.  The rate increase for the second quarter and first half of 2004
is primarily due to improved  earnings,  which decreased the favorable impact of
permanent  adjustments,  principally  the deduction  for  dividends  paid to the
employee  stock  ownership  plan.  For the  second  half of  2004,  the  Company
anticipates an effective income tax rate for continuing operations of 35.0%.


Merchandise Inventory
----------------------

Merchandise  inventory  was $3,430  million at July 31, 2004  compared to $3,343
million  at July 26,  2003 and  $3,156  million at  January  31,  2004.  With an
increase  of 2.6%  compared  to last  year,  inventory  at the end of the second
quarter  of 2004 was in line with  sales  expectations,  was well  managed,  and
reflected a good balance of seasonal and basic  merchandise with less clearance.
The Company has enhanced its ability to allocate and flow  merchandise to stores
in-season  by  recognizing  sales  trends  earlier  and  accelerating  receipts,
replenishing  individual  stores  based  on  rates  of  sale,  and  consistently
providing high in-stock levels in basics and advertised items.

                                      -23-





Liquidity and Capital Resources
--------------------------------

The Company ended the second quarter with approximately $7.4 billion in cash and
short-term  investments,  which included $4.7 billion of gross proceeds received
from the  closing of the Eckerd  sale on July 31,  2004.  Net cash  proceeds  of
approximately  $3.5  billion  from the sale of Eckerd are expected to be used to
repurchase common stock and reduce debt as part of a major  repositioning of the
Company's capital structure.  See Capital Structure Repositioning on pages 26-27
for details.

Cash  and  short-term  investments  included  restricted  short-term  investment
balances of $88  million and $87 million as of July 31, 2004 and July 26,  2003,
respectively,  which are pledged as collateral  for import letters of credit not
included  in the bank  credit  facility  and for a portion of  casualty  program
liabilities.

The following is a summary of the Company's cash flows from operating, financing
and investing activities:

                                                            
 ($ in millions)                                  26 weeks ended
                                           ------------------------------
                                               July 31,        July 26,
                                                 2004             2003
                                           -------------    -------------
Net cash provided by/(used in):
  Operating activities                         $   221           $ (294)
  Investing activities                           4,510              (82)
  Financing activities                            (148)             491
 Cash (paid to)/received from
  discontinued operations                         (163)              28
                                           -------------    -------------
 Net increase in cash and cash
  equivalents                                  $ 4,420           $  143
                                           =============    =============


Cash Flow from Operating Activities

The increase in net cash  provided by operating  activities in the first half of
2004  compared  with  the same  period  in 2003 was  primarily  attributable  to
improved operating performance.

Operating cash flows may be impacted by many factors,  including the competitive
conditions in the retail  industry,  and the effects of the current economic and
geopolitical  conditions  and  consumer  confidence.  Based on the nature of the
Company's business, management considers the above factors to be normal business
risks.

Cash Flow from Investing Activities

Gross cash  proceeds of $4,666  million were  received  from the sale of Eckerd,
which closed on July 31, 2004. After deducting taxes, fees and other transaction
costs, and estimated  post-closing  adjustments,  the ultimate net cash proceeds
from the sale of Eckerd are expected to total approximately $3.5 billion.

Capital  expenditures were $184 million for the first half of 2004 compared with
$150  million for the  comparable  2003  period.  Capital  spending  was for new
stores,  store  renewals and  modernizations,  and  technology,  including  gift
registry. Management continues to expect total capital expenditures for the full
year to be in the area of $500 million.

Proceeds  from the sale of closed  units were $28  million for the first half of
2004 compared with $68 million for the comparable 2003 period.

                                      -24-


Cash Flow from Financing Activities

Approximately  $454 million of on- and off-balance  sheet  obligations were paid
off in the second  quarter of 2004.  As reflected  in cash paid to  discontinued
operations on the  consolidated  statement of cash flows,  Eckerd's managed care
receivables  securitization program was paid off in May 2004 for a total of $221
million and the program was  terminated.  In June 2004,  the 7.375% Notes in the
amount of $208 million  matured and were paid. Also in June 2004, $25 million of
JCP's 9.75%  Debentures  Due 2021 were  retired at par,  through  the  mandatory
sinking fund payment of $12.5 million and an optional sinking fund payment of an
additional  $12.5 million.  These payments were part of the planned $2.3 billion
debt reduction program.

Net proceeds from the exercise of stock options were  approximately $170 million
for the first half of 2004 and were immaterial for 2003.

Quarterly  dividends  of $0.125 per share on the  Company's  outstanding  common
stock were paid on  February  1, 2004 to  stockholders  of record on January 10,
2004 and on May 1, 2004 to stockholders of record on April 10, 2004. The payment
of  dividends  is subject to approval by the  Company's  Board of Directors on a
quarterly basis.

For the remainder of 2004,  management  believes that cash flow  generated  from
operations,  combined  with the proceeds from the Eckerd sale and the balance of
remaining short-term  investments,  will be adequate to execute the common stock
repurchase and debt reduction  programs and fund capital  expenditures,  working
capital and  dividend  payments  and,  therefore,  no external  funding  will be
required.  At the present time, management does not expect to access the capital
markets for any  external  financing  for the  remainder of 2004.  However,  the
Company may access the capital  markets on an  opportunistic  basis.  Management
believes  that the  Company's  financial  position  will continue to provide the
financial flexibility to support its strategic plan.

On August 2, 2004,  Fitch Ratings  upgraded its credit  ratings on the Company's
$1.5 billion secured bank facility to BBB- from BB+, its senior  unsecured notes
to BB+ from BB, and its convertible subordinated notes to BB from B+. Standard &
Poors  revised its outlook to "Stable" from  "Negative."  Moody's has placed the
Company on a watch list for a potential  upgrade with positive  implications for
the Company's credit rating. Moody's review should be completed in October 2004.

Additional  liquidity  strengths  include  the  available  $1.5  billion  credit
facility  discussed  in the  2003  10-K  and in Note 8.  This  revolving  credit
facility  was  amended  effective  June 2, 2004 to permit the sale of the Eckerd
drugstore  operations and its  affiliates  and assets,  allow a broader range of
cash  investments,  and permit  issuing  banks to extend  maturities  of certain
letters of credit past the  expiration  of the Credit  Agreement as long as they
are  collateralized  with  cash at that  time.  No  borrowings,  other  than the
issuance of trade and standby  letters of credit,  which totaled $274 million as
of the end of the second quarter of 2004, have been, or are expected to be, made
under this facility.  The Company was in compliance with all financial covenants
of the credit facility as of July 31, 2004.


                                      -25-





Free Cash Flow

In addition to cash flow from operating  activities,  management  also evaluates
free  cash  flow  from  continuing  operations,  which is a  non-GAAP  financial
measure.  Management  believes  free  cash flow from  continuing  operations  is
important in evaluating the Company's  financial  performance  and measuring the
ability to generate cash without incurring additional external financing.

Through the first half of 2004, free cash flow from continuing  operations was a
deficit of $16 million, a significant  improvement compared to a deficit of $456
million for the comparable 2003 period.  Better earnings and inventory  leverage
contributed  to the  improvement,  offset  slightly  by an  increase  in capital
expenditures.  The Company  anticipates free cash flow for the full year 2004 to
be positive.  The following  table  reconciles  net cash  provided  by/(used in)
operating  activities  (GAAP) to free cash flow from  continuing  operations  (a
non-GAAP measure) for the 26 weeks ended July 31, 2004 and July 26, 2003:


                                                                                          

($ in millions)                                                                  26 weeks ended
                                                                       ------------------------------------
                                                                        July 31, 2004       July 26, 2003
                                                                       ----------------    ----------------
Net cash provided by/(used in) operating activities - (GAAP)                    $ 221            $ (294)
Less:
   Capital expenditures                                                          (184)             (150)
   Dividends paid                                                                 (81)              (80)
Plus:
   Proceeds from sale of assets                                                    28                68
                                                                       ----------------    ----------------
Free cash flow from continuing operations                                       $ (16)           $ (456)
                                                                       ================    ================



Capital Structure Repositioning
-------------------------------

On  August  2,  2004,  the  Company   announced  that  it  intends  to  use  the
approximately  $3.5  billion  in net cash  proceeds  from the sale of the Eckerd
drugstore  operations  and $1.1 billion of existing cash balances to implement a
major  repositioning of its capital structure.  This  repositioning  program was
approved by the  Company's  Board of  Directors  in July 2004 and  includes  the
following:

Debt Reduction

The Company's debt reduction  program consists of the retirement of $2.3 billion
of  debt in 2004  and the  first  half of  2005.  Management  expects  the  debt
reduction program to include the following debt issues:

o    As  previously  indicated,  $454  million  of  on-  and  off-balance  sheet
     obligations  were paid off in the second quarter of 2004.  Eckerd's managed
     care receivables securitization program was terminated and the related debt
     paid off in May 2004 for a total of $221 million.  In June 2004, the 7.375%
     Notes in the amount of $208  million  matured  and were paid.  Also in June
     2004, the Company retired $25 million of JCP's 9.75% Debentures Due 2021 at
     par,  through the  mandatory  sinking fund payment of $12.5  million and an
     optional sinking fund payment of an additional $12.5 million.

o    On August 15,  2004,  the  Company  retired  $37.5  million of JCP's  8.25%
     Debentures Due 2022 at par,  through the mandatory  sinking fund payment of
     $12.5 million and an optional  sinking fund payment for an  additional  $25
     million. On September 1, 2004, the Company redeemed the remaining principal
     balance of $158.2 million for this issue, at a redemption price of 103.096%
     plus accrued interest.

                                      -26-




o    In August 2004, the Company purchased $9 million of JCP's long-term debt on
     the open market.  The Board of Directors has  authorized up to $200 million
     aggregate  principal  amount of open market  purchases  of JCP's  long-term
     debt. The Company currently expects to purchase  approximately $100 million
     aggregate principal amount of this debt.

o    On September 1, 2004, the Company also redeemed the following debt issues:

          o    6.0% Original Issue Discount Debentures Due 2006, with a July 31,
               2004 principal  amount of $174 million,  at a redemption price of
               100% plus accrued interest ($200 million face amount); and

          o    9.75% Sinking Fund Debentures Due 2021,  with a principal  amount
               of $92.2  million,  at a redemption  price of 103.2% plus accrued
               interest.

o    The  Company  anticipates  that it will  exercise  the  October  2004  call
     provision  of JCP's $650 million 5.0%  Convertible  Subordinated  Notes Due
     2008, which are convertible into 22.8 million common shares.

o    Holders of JCP's 7.4% Debentures Due 2037, with a principal  amount of $400
     million, have the right to elect to redeem the debentures in April 2005.

o    In May 2005,  the Company  expects to pay the $193 million  7.05% Notes Due
     2005, at the scheduled maturity date.


The  pre-tax  cost to redeem  these  securities,  including  call  premiums  and
unamortized  costs, is expected to be approximately  $50 million,  which will be
recorded as a separate  component  of interest  expense  primarily  in the third
quarter of 2004.

Series B Convertible Preferred Stock Redemption

On August 26, 2004, the Company redeemed all of its outstanding shares of Series
B ESOP Convertible  Preferred Stock (Preferred Stock), all of which were held by
the Company's Savings, Profit-Sharing and Stock Ownership Plan, a 401(k) savings
plan. Each preferred  stockholder  received twenty equivalent shares of JCPenney
Common  Stock  for  each one  share of  Preferred  Stock in their  Savings  Plan
account.  Shares of Preferred Stock,  which are included in the diluted earnings
per share  calculation  as  appropriate,  were converted  into  approximately  9
million  common stock  shares.  Annual  dividend  savings will  approximate  $11
million after tax.

Common Stock Repurchases

The Company has  implemented  a common  stock  repurchase  program of up to $3.0
billion (not to exceed 133 million  shares),  including the  repurchase of up to
$650 million of common stock contingent upon the conversion of JCP's outstanding
5.0% Convertible  Subordinated  Notes Due 2008.  Share  repurchases will be made
periodically in open-market  transactions,  subject to market conditions,  legal
requirements  and other factors.  No shares had been  repurchased as of July 31,
2004.  From August 3, 2004 through  September 7, 2004,  the Company  repurchased
approximately 7.2 million shares of common stock at a cost of approximately $282
million under the common stock  repurchase  program  authorized by the Company's
Board of Directors in July 2004. The program is expected to be completed  within
the next nine to twelve months.

                                      -27-






Holding Company
-------------------

Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The Holding  Company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP,  are  collectively  referred to in this report as
"Company" or "JCPenney," unless indicated otherwise.


Critical Accounting Policies
-----------------------------

Management's  discussion and analysis of its financial  condition and results of
operations is based upon the Company's consolidated financial statements,  which
have been prepared in accordance with accounting  principles  generally accepted
in the United States of America.  The preparation of these financial  statements
requires  the Company to make  estimates  and  judgments  that  affect  reported
amounts of assets,  liabilities,  revenues and expenses, and related disclosures
of  contingent  assets  and  liabilities.  Management  bases  its  estimates  on
historical  experience  and  on  other  assumptions  that  are  believed  to  be
reasonable under the circumstances.  On an ongoing basis,  management  evaluates
estimates used,  including those related to inventory valuation under the retail
method;  valuation of long-lived  and  intangible  assets,  including  goodwill;
estimation of reserves and valuation  allowances  specifically related to closed
stores, insurance, income taxes, litigation and environmental contingencies; and
pension  accounting.  Actual  results  may  differ  from these  estimates  under
different  assumptions  or  conditions.  Item  7,  Management's  Discussion  and
Analysis of  Financial  Condition  and Results of  Operations,  in the 2003 10-K
includes  detailed  descriptions of certain  judgments that management  makes in
applying its accounting policies in these areas.


Stock Option Accounting
--------------------------

As discussed in the 2003 10-K, the Company follows  Accounting  Principles Board
Opinion (APB) No. 25, "Accounting for Stock Issued to Employees," which does not
require  expense  recognition  for stock  options when the exercise  price of an
option equals, or exceeds, the fair market value of the common stock on the date
of grant.  The Financial  Accounting  Standards Board (FASB) proposed a new rule
that would  require  expense  recognition  of stock  options in the statement of
operations  beginning in 2005.  The Company will adopt any new rules required by
the FASB  when  they are  effective.  As  required  by  Statement  of  Financial
Accounting  Standards (SFAS) No. 123 for companies  retaining APB 25 accounting,
the Company  discloses the estimated  impact of fair value  accounting for stock
options  granted.  See Note 1 to the Unaudited  Interim  Consolidated  Financial
Statements for the pro forma impact on the second  quarters and first six months
of 2004 and 2003.

                                      -28-




Recently Issued Accounting Pronouncements
--------------------------------------------

Recently  issued  accounting  pronouncements  are  discussed  in  Note  1 to the
unaudited Interim Consolidated Financial Statements.


Pre-Approval of Auditor Services
----------------------------------

During the first quarter of 2004, the Audit  Committee of the Company's Board of
Directors  approved  estimated  fees for the  remainder  of 2004  related to the
performance  of both audit and  allowable  non-audit  services by the  Company's
external auditors, KPMG LLP.


Seasonality
--------------

The results of operations  and cash flows for the 13 and 26 weeks ended July 31,
2004 are not  necessarily  indicative  of the results for the entire  year.  The
Company's  business  depends to a great  extent on the last quarter of the year.
Historically for that period,  Department Stores and Catalog/Internet sales have
averaged  approximately  one-third  of annual  sales and income from  continuing
operations has averaged about 60% of the full year total.


                                      -29-



Item 3 - Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market  risks in the normal  course of business due to
changes in interest  rates and currency  exchange  rates.  The Company's  market
risks related to interest rates at July 31, 2004 are similar to those  disclosed
in the  Company's  2003 10-K.  For the 26 weeks ended July 31,  2004,  the other
comprehensive loss on foreign currency  translation was $10 million.  Due to the
limited nature of foreign  operations,  management believes that its exposure to
market risk associated with foreign  currencies would not have a material impact
on its financial condition or results of operations.


Item 4 - Controls and Procedures

Based on their  evaluation of the Company's  disclosure  controls and procedures
(as defined in Rules  13a-15 and 15d-15  under the  Securities  Exchange  Act of
1934) as of the end of the period covered by this Quarterly Report on Form 10-Q,
the Company's  principal  executive officer and principal financial officer have
concluded  that the Company's  disclosure  controls and procedures are effective
for the purpose of ensuring  that  material  information  required to be in this
Quarterly  Report is made known to them by others on a timely basis.  There have
not been changes in the Company's internal control over financial reporting that
occurred during the Company's last fiscal quarter that have materially affected,
or are reasonably likely to materially  affect,  the Company's  internal control
over financial reporting.

This report may  contain  forward-looking  statements  within the meaning of the
Private  Securities   Litigation  Reform  Act  of  1995.  Such   forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions.


                                      -30-




PART II - OTHER INFORMATION


Item 1 - Legal Proceedings

The Company has no material legal proceedings pending against it.

Item 2 - Changes in Securities and Use of Proceeds

In July  2004,  the  Company's  Board  of  Directors  approved  a  common  stock
repurchase program of up to $3.0 billion for common stock repurchases, including
up to  $650  million  contingent  upon  the  conversion  of the  Company's  5.0%
Convertible Subordinated Notes Due 2008.

Also in July 2004, the Company's  Board of Directors  approved the redemption of
all of the Company's  outstanding shares of Series B ESOP Convertible  Preferred
Stock, all of which are held by the Company's Savings,  Profit-Sharing and Stock
Ownership Plan, a 401(k) savings plan.


Item 4 - Submission of Matters to a Vote of Security Holders

The Annual Meeting of  Stockholders  of the Company was held on May 15, 2004, at
which the two matters  described below were submitted to a vote of stockholders,
with the voting results as indicated.

(1)  Election of directors for a three-year  term expiring at the Company's 2007
     Annual Meeting of stockholders:
 
                                                                      
                                                                          AUTHORITY
         NOMINEE                            FOR                           WITHHELD
         -------                            ---                           --------

         C. C. Barrett                  238,269,990                      15,835,928
         M. A. Burns                    190,388,694                      63,717,224
         M. K. Clark                    240,258,098                      13,847,820
         A. I. Questrom                 192,998,480                      61,107,438



(2)  The  Board  of  Directors'  proposal  regarding  employment  of KPMG LLP as
     auditors for the fiscal year ending January 29, 2005:

                                                                  
                                                                           BROKER
         FOR                 AGAINST                 ABSTAIN               NON-VOTES
         ---                 -------                 -------               ---------

         244,105,689         7,657,516               2,342,714                -0-


                                      -31-





Item 6 - Exhibits and Reports on Form 8-K

(a)  Exhibits

     Exhibit Nos.
     -----------

     10.1 Amendment  and Waiver No. 1 to Asset  Purchase  Agreement  dated as of
          July 30, 2004, among CVS Pharmacy, Inc., CVS Corporation, J. C. Penney
          Company,  Inc., Eckerd  Corporation,  Thrift Drug, Inc., Genovese Drug
          Stores, Inc., and Eckerd Fleet, Inc.

     10.2 First Amendment to Stock Purchase Agreement dated as of July 30, 2004,
          among The Jean Coutu Group (PJC) Inc., J. C. Penney Company, Inc., and
          TDI Consolidated Corporation.

     10.3 CN  Rescission  Agreement  dated  as of  August  25,  2004  among  CVS
          Corporation,  CVS Pharmacy,  Inc.,  certain CVS affiliates,  and J. C.
          Penney Company, Inc.

     10.4 Second Amendment to Employment Agreement effective July 15, 2004

     10.5 Employment Agreement dated as of May 1, 2005

     10.6 Employment Agreement dated as of May 1, 2005

     31.1 Certification  of Chief Executive  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002

     31.2 Certification  of Chief Financial  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002

     32.1 Certification  of Chief Executive  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002

     32.2 Certification  of Chief Financial  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002

     (b)  Reports on Form 8-K

          The Company filed the following  reports on Form 8-K during the period
          covered in this report:

          o    Current  Report on Form 8-K dated May 18, 2004 (Item 12 - Results
               of Operations and Financial Condition)

          o    Current  Report  on Form  8-K/A  dated  May 18,  2004  (Item 12 -
               Results of Operations and Financial Condition)

          o    Current  Report  on  Form  8-K  dated  July  31,  2004  (Item 2 -
               Acquisition and Disposition of Assets;  Item 5 - Other Events and
               Regulation FD Disclosure)

                                      -32-




                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.








                                            J. C. PENNEY COMPANY, INC.
                                            By /s/ William J. Alcorn
                                            ------------------------
                                            W. J. Alcorn
                                            Senior Vice President and Controller
                                            (Principal Accounting Officer)









Date: September 8, 2004

                                      -33-




                                                                    Exhibit 31.1

CERTIFICATION
-------------

I, Allen Questrom, Chairman and Chief Executive Officer, certify that:

     1.   I have  reviewed  this  quarterly  report on Form 10-Q of J. C. Penney
          Company, Inc.;

     2.   Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge,  the financial statements,  and other financial
          information  included in this report,  fairly  present in all material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures,  or caused such
               disclosure  controls  and  procedures  to be  designed  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          (b)  [Intentionally omitted]

          (c)  Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          (d)  Disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's most recent fiscal quarter (the registrant's  fourth
               fiscal  quarter  in  the  case  of an  annual  report)  that  has
               materially  affected,  or  is  reasonably  likely  to  materially
               affect,   the   registrant's   internal  control  over  financial
               reporting; and

     5.   The  registrant's  other  certifying  officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's  board of directors (or persons performing the equivalent
          functions):

          (a)  All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

               (b)  Any fraud, whether or not material, that involves management
                    or  other  employees  who  have a  significant  role  in the
                    registrant's internal control over financial reporting.

Date:  September 8, 2004.
                                            /s/ Allen Questrom
                                            ---------------------------
                                            Allen Questrom
                                            Chairman and Chief Executive Officer
                                            J. C. Penney Company, Inc.

                                      -34-




                                                                   Exhibit 31.2
CERTIFICATION
--------------

I,   Robert B. Cavanaugh,  Executive Vice President and Chief Financial Officer,
     certify that:

     1.   I have  reviewed  this  quarterly  report on Form 10-Q of J. C. Penney
          Company, Inc.;

     2.   Based on my  knowledge,  this  report  does  not  contain  any  untrue
          statement  of a  material  fact  or  omit to  state  a  material  fact
          necessary to make the statements  made, in light of the  circumstances
          under which such  statements were made, not misleading with respect to
          the period covered by this report;

     3.   Based on my knowledge,  the financial statements,  and other financial
          information  included in this report,  fairly  present in all material
          respects the financial condition, results of operations and cash flows
          of the  registrant  as of,  and for,  the  periods  presented  in this
          report;

     4.   The registrant's other certifying officer(s) and I are responsible for
          establishing  and maintaining  disclosure  controls and procedures (as
          defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  for the
          registrant and have:

          (a)  Designed such disclosure controls and procedures,  or caused such
               disclosure  controls  and  procedures  to be  designed  under our
               supervision,  to ensure that material information relating to the
               registrant,  including  its  consolidated  subsidiaries,  is made
               known to us by others within those entities,  particularly during
               the period in which this report is being prepared;

          (b)  [intentionally omitted]

          (c)  Evaluated  the  effectiveness  of  the  registrant's   disclosure
               controls  and   procedures  and  presented  in  this  report  our
               conclusions  about the  effectiveness of the disclosure  controls
               and  procedures,  as of the  end of the  period  covered  by this
               report based on such evaluation; and

          (d)  Disclosed in this report any change in the registrant's  internal
               control  over  financial   reporting  that  occurred  during  the
               registrant's most recent fiscal quarter (the registrant's  fourth
               fiscal  quarter  in  the  case  of an  annual  report)  that  has
               materially  affected,  or  is  reasonably  likely  to  materially
               affect,   the   registrant's   internal  control  over  financial
               reporting; and

     5.   The  registrant's  other  certifying  officer(s) and I have disclosed,
          based on our most recent evaluation of internal control over financial
          reporting, to the registrant's auditors and the audit committee of the
          registrant's  board of directors (or persons performing the equivalent
          functions):

          (a)  All  significant  deficiencies  and  material  weaknesses  in the
               design or operation of internal control over financial  reporting
               which are reasonably  likely to adversely affect the registrant's
               ability  to  record,  process,  summarize  and  report  financial
               information; and

          (b)  Any fraud,  whether or not material,  that involves management or
               other employees who have a significant  role in the  registrant's
               internal control over financial reporting.

Date:  September 8, 2004.
                                                   /s/ Robert B. Cavanaugh
                                                   ---------------------------
                                                   Robert B. Cavanaugh
                                                   Executive Vice President and
                                                   Chief Financial Officer
                                                   J. C. Penney Company, Inc.

                                      -35-





                                                                  Exhibit 32.1


                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company") on Form 10-Q for the period ending July 31, 2004 (the  "Report"),  I,
Allen Questrom,  Chairman and Chief Executive  Officer of the Company,  certify,
pursuant to 18 U.S.C.  Section 1350,  as adopted  pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, that:

          (1)  the Report fully complies with the  requirements of section 13(a)
               or 15(d) of the Securities Exchange Act of 1934; and

          (2)  the information  contained in the Report fairly presents,  in all
               material  respects,   the  financial  condition  and  results  of
               operations of the Company.

DATED this 8th day of September 2004.

                                            /s/ Allen Questrom
                                            -----------------------------
                                            Allen Questrom
                                            Chairman and Chief Executive Officer

                                      -36-




                                                                 Exhibit 32.2

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company") on Form 10-Q for the period ending July 31, 2004 (the  "Report"),  I,
Robert B. Cavanaugh, Executive Vice President and Chief Financial Officer of the
Company,  certify,  pursuant to 18 U.S.C.  Section 1350, as adopted  pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that:

          (1)  the Report fully complies with the  requirements of section 13(a)
               or 15(d) of the Securities Exchange Act of 1934; and

          (2)  the information  contained in the Report fairly presents,  in all
               material  respects,   the  financial  condition  and  results  of
               operations of the Company.

DATED this 8th day of September 2004.

                                               /s/ Robert B. Cavanaugh
                                              -----------------------------
                                              Robert B. Cavanaugh
                                              Executive Vice President and
                                              Chief Financial Officer



                                      -37-