FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

(Mark One)

      X     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 30, 2004   Commission file number 1-15274


                                       OR

            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

       For the transitional period from ______________ to ________________
                 Commission file number _______________________


                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)

               Delaware                                 26-0037077
          (State or other jurisdiction of           (I.R.S. Employer
          incorporation or organization)            Identification No.)
 
                  6501 Legacy Drive, Plano, Texas 75024 - 3698
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (972) 431-1000
                               (Registrant's telephone number, including area
                code) (Former name, former address and former fiscal year, if
                changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes            X           No

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).

Yes             X                   No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

285,603,643  shares of Common  Stock of 50 cents par value,  as of  December  3,
2004.




                                                                                                           



                                          INDEX

                                                                                                              Page
                                                                                                           ---------- 
Part I               Financial Information
   Item 1.           Unaudited Financial Statements
                     Consolidated Statements of Operations                                                      1
                     Consolidated Balance Sheets                                                                2
                     Consolidated Statements of Cash Flows                                                      4
                     Notes to the Unaudited Interim Consolidated Financial Statements                           5
   Item 2.           Management's Discussion and Analysis of Financial Condition and Results of
                     Operations                                                                                18

   Item 3.           Quantitative and Qualitative Disclosures about Market Risk                                31
   Item 4.           Controls and Procedures                                                                   31
Part II              Other Information
   Item 1.           Legal Proceedings                                                                         32
   Item 2.           Unregistered Sales of Equity Securities and Use of Proceeds                               32
   Item 6.           Exhibits                                                                                  33
Signature Page                                                                                                 34
Certifications                                                                                                 35





                                       i











                                     
PART I - FINANCIAL INFORMATION

       Item 1 - Unaudited Financial Statements

                           J. C. Penney Company, Inc.
                      Consolidated Statements of Operations
                                   (Unaudited)

 
                                                                                                 
($ in millions, except per share data)                       13 weeks ended                   39 weeks ended
                                                      ------------------------------    ----------------------------
                                                          Oct. 30,       Oct. 25,         Oct. 30,        Oct. 25, 
                                                             2004            2003            2004            2003
                                                      --------------    ------------    ------------  --------------
Retail sales, net                                          $4,461          $4,332        $ 12,351        $ 11,688
Cost of goods sold                                          2,640           2,666           7,472           7,256
                                                      --------------    ------------    ------------  --------------
Gross margin                                                1,821           1,666           4,879           4,432
Selling, general and administrative expenses                1,475           1,458           4,148           4,087
Net interest expense                                           71              64             177             199
                                                               
Bond premiums and unamortized costs                            47               -              47               -
Real estate and other expense/(income)                          -               4             (13)            (17)
                                                      --------------    ------------    ------------  --------------
Income from continuing operations
       before income taxes                                    228             140             520             163
Income tax expense                                             79              46             181              52  
                                                      --------------    ------------    ------------  --------------
Income from continuing operations                          $  149          $   94        $    339        $    111
Discontinued operations, net of income tax
   (benefit)/expense of  $-, $(5), $(178) and $22               -            (14)            (148)             30
                                                     --------------    ------------    ------------  --------------
Net income                                                 $  149          $   80        $    191        $    141
Less: preferred stock dividends                                 -               6              12              19
                                                      --------------    ------------    ------------  --------------

Net income applicable to common                     
    stockholders                                           $  149          $   74        $    179        $    122
                                                      ==============    ============    ============  ==============

Basic earnings/(loss) per share:
--------------------------------
    Continuing operations                                  $ 0.53          $ 0.32        $   1.17        $   0.34
    Discontinued operations                                     -          (0.05)           (0.53)           0.11
                                                      --------------    ------------    ------------  --------------
    Net income                                             $ 0.53          $ 0.27        $   0.64        $   0.45
                                                      ==============    ============    ============  ==============

Diluted earnings/(loss) per share:
-----------------------------------
    Continuing operations                                  $ 0.50          $ 0.31        $   1.12        $   0.34
    Discontinued operations                                     -          (0.04)           (0.48)           0.11 
                                                      --------------    ------------    ------------  --------------
    Net income                                             $ 0.50          $ 0.27        $   0.64        $   0.45
                                                      ==============    ============    ============  ==============



     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -1-







                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)


                                                                                            
($ in millions)                                                    Oct. 30,        Oct. 25,       Jan. 31,
                                                                       2004            2003           2004
                                                                ---------------   ------------  --------------

Assets
Current assets
   Cash and short-term investments
         (including restricted balances of $64,
         $87 and $87)                                               $ 4,577         $ 1,921        $ 2,994

  Receivables (net of bad debt reserves
         of $6, $4 and $5)                                              225             417            233

  Merchandise inventory (net of LIFO
         reserves of $43, $49 and $43)                                4,237           4,194          3,156

  Prepaid expenses                                                      161             140            130
                                                                ---------------   ------------  --------------

        Total current assets                                          9,200           6,672          6,513
                                                                                   
Property and equipment (net of accumulated
         depreciation of $2,317, $2,278 and $2,122)                   3,496           3,490          3,515
                                                                                      
Prepaid pension                                                       1,570           1,381          1,320
                                                                                   
Goodwill                                                                 40              41             42

Other assets                                                            583             519            556

Assets of discontinued operations (net of fair value
        adjustment of $-, $- and $450)                                    -           6,973          6,354
                                                                ---------------   ------------  --------------

Total Assets                                                        $14,889        $ 19,076       $ 18,300
                                                                ===============   ============  ==============



     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.


                                      -2-







                           J. C. Penney Company, Inc.
                           Consolidated Balance Sheets
                                   (Unaudited)


                                                                                            
($ in millions, except per share data)                             Oct. 30,        Oct. 25,       Jan. 31,
                                                                       2004            2003           2004
                                                                 --------------   ------------  -------------
Liabilities and Stockholders' Equity
Current liabilities
  Trade payables                                                     $ 1,773        $ 1,556        $ 1,167
  Accrued expenses and other                                           1,396          1,099          1,384
  Short-term debt                                                         23             29             18
  Current maturities of long-term debt                                   603            485            242
  Current income taxes, payable and deferred                             110            106            943
                                                                 --------------   ------------  -------------
       Total current liabilities                                       3,905          3,275          3,754

Long-term debt                                                         3,955          5,103          5,114

Deferred taxes                                                         1,289          1,330          1,217

Other liabilities                                                        997            779            804

Liabilities of discontinued operations                                     -          2,086          1,986
                                                                 --------------   ------------  -------------

       Total Liabilities                                              10,146         12,573         12,875

Stockholders' equity
Capital stock
  Preferred stock, no par value and stated value
    of $600 per share:  authorized, 25 million shares;
    issued and outstanding, -, 0.5 and 0.5 million
    shares of Series B ESOP convertible preferred                          -            310            304
                                                                                        
  Common stock, par value $0.50 per share:
    authorized, 1,250 million shares; issued and
    outstanding, 267, 273 and 274 million shares                       3,741          3,505          3,531
                                                                 --------------   ------------  -------------
Total capital stock                                                    3,741          3,815          3,835
                                                                 --------------   ------------  -------------

Reinvested earnings at beginning of year                               1,728          2,817          2,817

  Net income/(loss)                                                      191            141           (928)
  Retirement of common stock                                            (674)             -              -
  Dividends declared                                                    (116)          (114)          (161)
                                                                 --------------   ------------  -------------
Reinvested earnings at end of period                                   1,129          2,844          1,728
                                                                                      
Accumulated other comprehensive (loss)                                  (127)          (156)          (138)
                                                                 --------------   ------------  -------------

      Total Stockholders' Equity                                       4,743          6,503          5,425
                                                                 --------------   ------------  -------------

Total Liabilities and Stockholders' Equity                           $14,889       $ 19,076        $18,300
                                                                 ==============   ============  =============


     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -3-





                           J. C. Penney Company, Inc.
                      Consolidated Statements of Cash Flows
                                   (Unaudited)

                                                                                             
($ in millions)                                                                   39 weeks ended
                                                                      ----------------------------------------
                                                                            Oct. 30,              Oct. 25,
                                                                               2004                  2003
                                                                      ------------------     -----------------
Cash flows from operating activities:
Income from continuing operations                                             $ 339                 $ 111
Adjustments to reconcile income from continuing operations
  to net cash (used in) operating activities:
  Depreciation and amortization                                                 264                   291
  Asset impairments, PVOL and other unit closing costs                           10                    27
  Net gains on sale of assets                                                    (3)                  (51)
  Benefit plans expense                                                          45                    66
  Pension contribution                                                         (300)                 (300)
  Deferred taxes                                                                 70                   288
Change in cash from:
  Receivables                                                                   (18)                   (3)
  Inventory                                                                  (1,081)               (1,224)
  Prepaid expenses and other assets                                             (15)                  (23)
  Trade payables                                                                606                   563
  Current income taxes payable                                                   34                  (201)
  Accrued expenses and other liabilities                                        (90)                 (119)
                                                                      ------------------     -----------------
Net cash (used in) operating activities                                        (139)                 (575)
                                                                      ------------------     -----------------

Cash flows from investing activities:
Capital expenditures                                                           (317)                 (243)
Proceeds from the sale of Eckerd drugstores                                   4,666                     -
Proceeds from sale of assets                                                     28                    89
                                                                      ------------------     -----------------
Net cash provided by/(used in) investing activities                           4,377                  (154)
                                                                      ------------------     -----------------

Cash flows from financing activities:
Change in short-term debt                                                         5                    16
Net proceeds from issuance of long-term debt                                      -                   595
Payment of long-term debt, including capital
      leases and bond premiums                                                 (850)                 (202)
Common stock issued, net                                                        191                     6
Common stock repurchased                                                     (1,040)                    -
Dividends paid, preferred and common                                           (116)                 (114)
                                                                      ------------------     -----------------
Net cash (used in)/provided by financing activities                          (1,810)                  301
                                                                      ------------------     -----------------

Cash (paid to) discontinued operations                                         (845)                 (125)
                                                                      ------------------     -----------------

Net increase/(decrease) in cash and short-term investments                    1,583                  (553)
Cash and short-term investments at beginning of year                          2,994                 2,474
                                                                      ------------------     -----------------
Cash and short-term investments at end of period                            $ 4,577               $ 1,921
                                                                      ==================     =================



     The  accompanying  notes are an integral  part of these  unaudited  Interim
Consolidated Financial Statements.

                                      -4-




Notes to the Unaudited Interim Consolidated Financial Statements


1)   Summary of Significant Accounting Policies
     ----------------------------------------------

A description  of significant  accounting  policies is included in the Company's
Annual Report on Form 10-K for the fiscal year ended January 31, 2004 (the "2003
10-K"). The accompanying  unaudited Interim  Consolidated  Financial  Statements
should be read in conjunction  with the  Consolidated  Financial  Statements and
notes thereto in the 2003 10-K.

The accompanying Interim Consolidated Financial Statements are unaudited but, in
the opinion of management, include all material adjustments necessary for a fair
presentation.  Because of the seasonal nature of the retail business,  operating
results for interim periods are not  necessarily  indicative of the results that
may be expected for the full year.  The January 31, 2004  financial  information
has been  derived  from the  audited  Consolidated  Financial  Statements,  with
related footnotes, included in the 2003 10-K.

Certain reclassifications have been made to prior year amounts to conform to the
current period presentation.

Holding Company
Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The Holding  Company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP, are  collectively  referred to in this  quarterly
report as "Company" or "JCPenney," unless indicated otherwise.

Stock-Based Compensation
The Company has a  stock-based  compensation  plan that  provides  for grants to
associates of stock awards, stock appreciation rights or options to purchase the
Company's  common  stock.  Compensation  expense  for fixed  stock  awards  with
pro-rata  vesting is recorded on a straight-line  basis over the vesting period,
which typically  ranges from one to five years.  The Company  accounts for stock
options  under  the  recognition   and  measurement   principles  of  Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees," and
related Interpretations.  No stock-based employee compensation cost is reflected
in the  consolidated  statements  of  operations  for stock  options,  since all
options  granted under the plan have an exercise price equal to the market value
of the underlying common stock on the date of grant.

                                      -5-





The following table  illustrates the effect on net income and earnings per share
(EPS) as if the Company had applied  the fair value  recognition  provisions  of
Statement of Financial  Accounting  Standards  (SFAS) No. 123,  "Accounting  for
Stock-Based Compensation," to stock options.

 

                                                                                                  
  ($ in millions, except EPS)                                       13 weeks ended                39 weeks ended
                                                              --------------------------    ------------------------
                                                                 Oct. 30,     Oct. 25,         Oct. 30,    Oct. 25, 
                                                                    2004         2003             2004        2003
                                                              ------------ ------------    ------------- -----------
  Net income, as reported                                         $  149        $  80            $ 191       $ 141
  Add:  Stock-based employee compensation
      expense included in reported net income, net of
      related tax effects                                              1            1                5           3
  Deduct:  Total stock-based employee compensation
      expense determined under fair value method
      for all awards, net of related tax effects                      (1)          (6)             (13)        (18)
                                                              ------------ ------------    ------------- -----------
  Pro forma net income                                             $ 149        $  75            $ 183       $ 126
                                                              ============ ============    ============= ===========

  Earnings per share:
      Basic--as reported                                          $ 0.53       $ 0.27           $ 0.64      $ 0.45
      Basic--pro forma                                            $ 0.53       $ 0.25           $ 0.61      $ 0.39

      Diluted--as reported                                        $ 0.50       $ 0.27           $ 0.64      $ 0.45
      Diluted--pro forma                                          $ 0.50       $ 0.25           $ 0.61      $ 0.39


Effect of New Accounting Standards
In December 2003, the Financial  Accounting  Standards  Board (FASB) issued SFAS
No.  132  (Revised  2003),  "Employers'  Disclosures  about  Pensions  and Other
Postretirement  Benefits." This Statement amends the disclosure  requirements of
SFAS  No.  87,  "Employers'   Accounting  for  Pensions,"  No.  88,  "Employers'
Accounting for Settlements and Curtailments of Defined Benefit Pension Plans and
for   Termination   Benefits,"   and  No.  106,   "Employers'   Accounting   for
Postretirement  Benefits Other Than  Pensions." The Statement  requires  interim
disclosure  that is addressed in Note 12 but did not change the  recognition and
measurement requirements of the amended Statements.

On May 19,  2004,  the  FASB  issued  FASB  Staff  Position  (FSP)  SFAS  106-2,
"Accounting  and Disclosure  Requirements  Related to the Medicare  Prescription
Drug,  Improvement and  Modernization  Act of 2003." The referenced  legislation
(the Act) was passed in December  2003,  and provides  for a federal  subsidy to
employers  that  offer  retiree  prescription  drug  benefits  that are at least
actuarially  equivalent to those offered under the government sponsored Medicare
Part D. While the  provisions of FSP SFAS 106-2 were  effective in the Company's
third quarter of 2004, final regulations that would define actuarial equivalency
have not yet been issued.  As a result,  the expense amounts shown in Note 12 do
not reflect the potential  effects of the Act, which,  due largely to the cap on
Company  contributions,  are not  expected  to  have a  material  effect  on the
Company's consolidated financial statements.

The  provisions  of FASB  Interpretation  No. 46R (FIN 46R),  "Consolidation  of
Variable Interest  Entities," became effective in the first quarter of 2004. FIN
46R  replaced  the same titled FIN 46 that was issued in January  2003.  FIN 46R
identifies when entities must be consolidated with the financial statements of a
company  where the investors in an entity do not have the  characteristics  of a
controlling  financial interest or the entity does not have sufficient equity at
risk for the entity to finance its activities  without  additional  subordinated
financial support. The adoption of FIN 46R did not have a material impact on the
Company's consolidated financial statements.

                                      -6-


2)   Discontinued Operations
     ---------------------------

Eckerd Drugstores

On July  31,  2004,  the  Company  closed  on the sale of its  Eckerd  drugstore
operations  for a total of  approximately  $4.7  billion in cash  proceeds  that
included a $209  million  adjustment  for the  estimated  increase  in  Eckerd's
working capital from January 31, 2004 to July 31, 2004.  After deducting  taxes,
fees and other transaction costs, and estimated  post-closing  adjustments,  the
ultimate net cash  proceeds  from the sale are  expected to total  approximately
$3.5 billion.  As previously  reported,  The Jean Coutu Group (PJC) Inc. (Coutu)
acquired Eckerd  drugstores and support  facilities  located in 13 Northeast and
Mid-Atlantic  states, as well as the Eckerd Home Office located in Florida.  CVS
Corporation  and  CVS  Pharmacy,  Inc.   (collectively,   CVS)  acquired  Eckerd
drugstores  and support  facilities  located in the remaining  southern  states,
principally Florida and Texas, as well as Eckerd's pharmacy benefits management,
mail order and  specialty  pharmacy  businesses.  Proceeds from the sale will be
used for common stock repurchases and debt reduction,  as announced on August 2,
2004 and more fully discussed in Note 3.

The loss on the sale was $713 million pre-tax, or $1,433 million on an after-tax
basis. The relatively high tax cost is a result of the tax basis of Eckerd being
lower than its book basis because the Company's previous drugstore  acquisitions
were largely  tax-free  transactions.  Of the total  after-tax loss on the sale,
$1,402  million had been  recorded  through the first quarter of 2004 to reflect
Eckerd at its  estimated  fair value less costs to sell,  and the  remaining $31
million was recorded during the second quarter of 2004, to reflect  estimates of
certain post-closing adjustments and resulting sales proceeds.  During the third
quarter of 2004,  the Company  paid $624  million for the first  installment  of
taxes due on the sale of Eckerd.  The remaining  balance will be paid in January
2005.

Additionally,  $3.4 billion of the present  value of lease  obligations  (PVOL),
which was an off-balance  sheet obligation under generally  accepted  accounting
principles  (GAAP),  was  eliminated  with the  transfer of these  leases to the
purchasers of the Eckerd drugstore operations upon the closing of the sale.

The Company  established  reserves at July 31,  2004 for  estimated  transaction
costs  and  post-closing   adjustments.   Certain  of  these  reserves  involved
significant  judgment and actual costs  incurred over time could vary from these
estimates.  The more  significant  estimates  relate  to the  estimated  working
capital  adjustment,  the costs to exit the  Colorado  and New  Mexico  markets,
severance payments to former Eckerd associates, assumption of the Eckerd Pension
Plan  and  various   post-employment   benefit   obligations  and  environmental
indemnifications,  which  are  discussed  below.  No  reserve  adjustments  were
recorded during the third quarter as no additional  information became available
that would  indicate  the  reserves  recorded as of the second  quarter in total
required  adjustment.   Cash  payments  for  the  Eckerd  related  reserves  are
separately presented in the Company's  consolidated  statements of cash flows as
cash used in discontinued operations.

In late October,  in accordance with the terms of the respective sale agreements
with Coutu and CVS,  the  purchasers  submitted  to the Company  their  proposed
adjustments  to the  pre-closing  working  capital  estimates.  A review  of the
requested  adjustments is currently  underway.  The respective  sale  agreements
provide  for a review  period  which  can  potentially  take  several  months to
finalize.

As part of the Asset  Purchase  Agreement  with CVS,  it was agreed  that,  with
respect to the Colorado and New Mexico locations (CN real estate interests),  at
closing any of these  properties  that were not disposed of would be transferred
to CVS. On August 25, 2004,  the Company and CVS entered into the CN  Rescission
Agreement,  whereby the Company  received a one-time  payment  from CVS of $21.4
million,  which represented the agreed-upon  limit of CVS's liability  regarding
the CN real estate interests plus net proceeds from dispositions as of August 25
minus  expenses  borne and paid by CVS as of August 25  relating  to the CN real
estate  interests.  Effective  August 25, CVS  transferred to the Company all CN
real

                                      -7-



estate  interests  not disposed of,  corresponding  third party  agreements  and
liabilities.  The  Company  has  engaged a third  party real  estate firm and is
working through disposition plans on an individual property basis.

At the  closing  of the sale of Eckerd on July 31,  2004,  the  Company  assumed
sponsorship  of the Eckerd Pension Plan,  the Eckerd  Contingent  Separation Pay
Programs  and  various  other  terminated  non-qualified  retirement  plans  and
programs.  The Company further assumed all severance and post-employment  health
and welfare benefit obligations under various Eckerd plans, employment and other
specific agreements. The Company is evaluating its options with respect to these
assumed  liabilities,   including,  but  not  limited  to,  termination  of  the
agreements,  plans or  programs  and/or  settlement  of the  underlying  benefit
obligations.  During the third  quarter of 2004,  the Company  made  payments of
approximately  $35 million  related  primarily to severance and  post-employment
benefit obligations.

As part of the Eckerd sale agreements,  the Company retained  responsibility  to
remediate environmental conditions that existed at the time of the sale. Certain
properties,  principally  distribution  centers,  were identified as having such
conditions at the time of sale. Preliminary cost estimates have been established
by management,  in  consultation  with an  environmental  engineering  firm, for
specifically  identified  properties,  as well as a  certain  percentage  of the
remaining properties, considering such factors as age, location and prior use of
the properties.  Further studies are underway to develop  remediation  plans and
refine cost estimates, which could vary from preliminary estimates.

Both CVS and Coutu  entered into  agreements  with the Company and the Company's
insurance  provider in order to assume the obligations for general liability and
workers'  compensation  claims that had been  transferred  to the  purchasers at
closing.  The agreement with CVS was entered into  concurrent  with the closing,
while the agreement with Coutu was finalized in the third  quarter.  At closing,
the  Company  had  approximately  $64  million in  letters of credit  pledged as
collateral  to its  insurance  provider  in  support of  general  liability  and
workers'  compensation  claims  that  were  transferred  to Coutu as part of the
Eckerd sale. Upon the finalization of the insurance assumption agreements,  this
amount was reduced to approximately $8.5 million.  Based on a separate agreement
between Coutu and the Company,  Coutu will provide replacement letters of credit
to the insurance  company no later than  September 17, 2006,  which will release
the Company from any further potential obligation.

The  Company  is  providing  to  the  purchasers  certain  information  systems,
accounting,  banking,  vendor contracting,  tax and other transition services as
set  forth  in  the  Company's   Transition  Services   Agreements   (Transition
Agreements)  with CVS and Coutu for a period of 12 months from the closing date,
unless  terminated  earlier by the  purchasers.  One  Transition  Agreement with
Pharmacare  Management  Services,  Inc.,  a  subsidiary  of  CVS,  involves  the
provision of information and data  management  services for a period of up to 15
months from the closing date. Under the Transition Agreements,  the Company will
receive monthly service fees,  which are designed to recover the estimated costs
of providing  the specified  services.  If actual costs to provide such services
exceed the  estimates,  any  additional  costs  incurred  would be  reflected in
discontinued operations.

Discontinued  operations in the  consolidated  statements of operations  reflect
Eckerd's  operating  results  for all  periods  presented,  including  allocated
interest expense.  Interest expense was allocated to the discontinued  operation
based on  Eckerd's  outstanding  balance  on its  intercompany  loan  payable to
JCPenney, which accrued interest at JCPenney's weighted average interest rate on
its net debt  (long-term  debt net of  short-term  investments)  calculated on a
monthly basis.

Mexico Department Stores
Effective  November 30, 2003,  the Company  closed on the sale of its six Mexico
department  stores to Grupo Sanborns S.A. de C.V. of Mexico City. The stock sale
transaction,  which included the Mexico holding company and operating  companies
comprising JCPenney's Mexico department store operation,

                                      -8-


resulted in a loss of $14 million,  net of a $27 million tax  benefit.  The loss
was  principally   related  to  currency   translation  losses  of  $25  million
accumulated  since  operations  began in 1995 that were previously  reflected as
reductions to stockholders'  equity.  Additional components of the loss included
potential  liability  on certain  real estate and  merchandise  and  transaction
costs.

Results  of  the  discontinued  operations  as  reflected  in  the  consolidated
statements of operations are summarized below:


                                                                                                
($ in millions)                                             13 weeks ended                   39 weeks ended
                                                    -------------------------------  -------------------------------
                                                          Oct. 30,      Oct. 25,          Oct.30,        Oct. 25, 
                                                             2004          2003             2004            2003
                                                    -------------------------------  -------------------------------
Eckerd
   Net sales                                                $   -        $3,642           $7,254        $ 11,067
                                                    -------------------------------  -------------------------------
   Gross margin                                                 -           832            1,676           2,531
   Selling, general and administrative expenses                 -           798            1,635           2,325
   Interest expense                                             -            42               97             119
   Acquisition amortization                                     -             7                5              25
   Other                                                        -             2                2               5
                                                    -------------------------------  -------------------------------
(Loss)/income before income taxes                               -           (17)             (63)             57
Income tax (benefit)/expense                                    -            (6)             (23)             22
                                                    -------------------------------  -------------------------------
Eckerd (loss)/income from operations                            -           (11)             (40)             35

(Loss) on sale of Eckerd, net of income tax    
      (benefit) of $-, $-, $(155) and $-                        -             -             (108)              -
Mexico (loss) from operations, net of income
      tax expense of $-, $1, $- and $-                          -            (3)               -              (5)
                                                    -------------------------------  -------------------------------
Total discontinued operations, net                           $  -         $ (14)           $(148)          $  30
                                                    ===============================  ===============================


With the  closings of the Eckerd sale on July 31, 2004 and the Mexico  stores on
November  30,  2003,  there  were  no  assets  or  liabilities  of  discontinued
operations  as of October  30,  2004.  Assets and  liabilities  of  discontinued
operations as of October 25, 2003 and January 31, 2004 were as follows:


                                                                                 
($ in millions)                                             Oct. 25,                 Jan. 31,
                                                               2003(1)                  2004
                                                      -----------------      -----------------
Current assets                                              $ 2,706                  $ 2,467
Other assets                                                  4,267                    4,337
                                                      -----------------      -----------------
    Total Assets                                            $ 6,973                  $ 6,804
                                                      -----------------      -----------------
Current liabilities                                         $ 1,630                  $ 1,509
Other liabilities                                               456                      477
                                                      -----------------      -----------------
    Total Liabilities                                       $ 2,086                  $ 1,986
                                                      -----------------      -----------------
JCPenney's net investment                                   $ 4,887                  $ 4,818
Fair value adjustment                                             -                     (450)
                                                      -----------------      -----------------
                                                            $ 4,887                  $ 4,368
                                                      =================      =================



(1)  Includes  $22 million of current  assets and $4 million of other assets for
     Mexico department stores.

Effective May 20, 2004, the Company terminated Eckerd's managed care receivables
securitization  program. Upon termination and final payment of $221 million, the
receivables under the program were conveyed back to Eckerd. This transaction was
considered in the determination of the fair value of the Company's investment in
Eckerd at January 31, 2004.

                                      -9-



3)   Capital Structure Repositioning
     --------------------------------

On August 2, 2004, the Company  announced its intention to use the approximately
$3.5  billion  in net  cash  proceeds  from  the  sale of the  Eckerd  drugstore
operations  and $1.1  billion of existing  cash  balances  to  implement a major
repositioning of its capital structure.  This repositioning program includes the
following:

Debt Reduction
The Company's debt reduction  program consists of the retirement of $2.3 billion
of debt in 2004 and 2005.

Debt reductions totaling approximately $1 billion for the second and third
quarters of 2004 consisted of the following:

o    In May 2004,  Eckerd's  managed care  receivables  securitization  program,
     which had been an  off-balance  sheet  obligation,  was  terminated and the
     related debt paid off in the amount of $221 million.

o    In June 2004,  JCP's 7.375% Notes in the amount of $208 million matured and
     were paid.

o    In June 2004,  JCP retired $25 million of its 9.75%  Debentures Due 2021 at
     par,  through the  mandatory  sinking fund payment of $12.5  million and an
     additional  $12.5 million  optional  sinking fund payment.  On September 1,
     2004,  JCP redeemed the  remaining  principal  balance of $92.2 million for
     this issue, at a redemption price of 103.2% plus accrued interest.

o    On August 15, 2004,  JCP retired $37.5 million of its 8.25%  Debentures Due
     2022 at par,  through the  mandatory  sinking fund payment of $12.5 million
     and an optional  sinking fund  payment for an  additional  $25 million.  On
     September 1, 2004, JCP redeemed the remaining  principal  balance of $158.2
     million for this issue,  at a  redemption  price of 103.096%  plus  accrued
     interest.

o    On  September  1, 2004,  JCP  redeemed  its $200  million  face amount 6.0%
     Original  Issue  Discount  Debentures  Due 2006. At the date of redemption,
     these  debentures  had a  recorded  balance  of  $175  million,  due  to an
     unamortized discount of $25 million.

o    During the third quarter of 2004, the Company purchased  approximately $100
     million  of JCP's  long-term  debt on the open  market.  While the Board of
     Directors has authorized up to $200 million  aggregate  principal amount of
     open market  purchases of JCP's long-term debt, the Company  currently does
     not expect to purchase additional open market debt under this authorization
     within the next 12 months.

Additionally,  on October 26, 2004, the Company called all of JCP's  outstanding
$650 million 5.0% Convertible  Subordinated Notes Due 2008. Holders of the Notes
had the option to convert the Notes into shares of the Company's common stock at
a  conversion  price of $28.50 until the close of business on November 16, 2004.
Substantially  all of the Notes were converted into  approximately  22.8 million
shares of common stock, and the remainder redeemed on November 17, 2004.

No additional  debt payments are  anticipated for the remainder of 2004. For the
first half of 2005, debt payments are expected to include the following:

o    Holders of JCP's 7.4% Debentures Due 2037, with a principal  amount of $400
     million, have the right to elect to redeem the debentures in April 2005.

o    In May 2005,  the  Company  expects to pay the $193  million of JCP's 7.05%
     Notes Due 2005, at the scheduled maturity date.

The pre-tax  cost to redeem the  securities  included  in the capital  structure
repositioning,  including call premiums and  unamortized  costs,  is expected to
total approximately $50 million. During the third

                                      -10-




quarter of 2004,  the  Company  incurred  $47 million of this  amount,  which is
reflected in bond premiums and unamortized costs in the consolidated  statements
of operations.

Series B Convertible Preferred Stock Redemption
On August 26, 2004, the Company redeemed all of its outstanding shares of Series
B ESOP Convertible  Preferred Stock (Preferred Stock), all of which were held by
the Company's Savings, Profit-Sharing and Stock Ownership Plan, a 401(k) savings
plan.  Each  preferred  stockholder  received 20  equivalent  shares of JCPenney
common  stock  for  each one  share of  Preferred  Stock in their  Savings  Plan
account.  Preferred Stock shares, which are included in the diluted earnings per
share calculation as appropriate, were converted into approximately nine million
common stock shares.

Common Stock Repurchases
Based on  approval  from the  Company's  Board of  Directors,  the  Company  has
implemented  a common  stock  repurchase  program of up to $3.0  billion (not to
exceed 133 million  shares),  including the  repurchase of up to $650 million of
common stock that had been contingent  upon the conversion of JCP's  outstanding
5.0%  Convertible  Subordinated  Notes Due 2008, which occurred from October 26,
2004 through November 16, 2004. Share repurchases have been and will continue to
be made periodically in open-market transactions,  subject to market conditions,
legal  requirements  and other  factors.  The Company  repurchased  27.6 million
common  shares  during  the  quarter  ended  October  30,  2004  at  a  cost  of
approximately  $1,040 million.  The shares repurchased were immediately retired.
As of October 30, 2004,  approximately  $1,960 million  remained  authorized for
share repurchases.


During the first nine months of 2004, common stock  outstanding  decreased seven
million shares to 267 million shares from 274 million shares at the beginning of
the year. The decline in outstanding  shares is attributable to approximately 28
million shares  repurchased and retired offset by nine million shares issued for
redeeming  the  convertible  preferred  stock on August 26,  2004 and 12 million
shares issued substantially from the exercise of stock options.


4)  Earnings per Share
    -------------------

Basic  earnings per share (EPS) is computed by dividing net income less dividend
requirements on the Series B ESOP  Convertible  Preferred  Stock,  net of tax as
applicable,  by the weighted average number of common shares outstanding for the
period.  Except  where  the  effect  would be  anti-dilutive  at the  continuing
operations level, the diluted EPS calculation  includes the impact of restricted
stock  units and shares  that  during the period  could have been  issued  under
outstanding stock options as well as common shares that would have resulted from
the conversion of convertible debentures and convertible preferred stock. If the
applicable  shares are  included in the  calculation,  the  related  interest on
convertible  debentures  (net of tax) and preferred stock dividends (net of tax)
are added back to income,  since  these would not be paid if the  debentures  or
preferred stock were converted to common stock.



                                      -11-




Income from continuing operations and shares used to compute EPS from continuing
operations, basic and diluted, are reconciled below:


 
                                                                                               

(in millions, except per share data)                        13 weeks ended                  39 weeks ended
                                                      ---------------------------      --------------------------
                                                        Oct. 30,       Oct. 25,         Oct. 30,       Oct. 25, 
                                                           2004           2003             2004           2003
                                                      ------------    -----------      -----------   ------------
Earnings:
Income from continuing operations                         $ 149          $  94            $ 339         $  111
Less: preferred stock dividends, net of tax                   -              6               12             19
                                                      ------------    -----------      -----------   ------------
Income from continuing operations, basic                    149             88              327             92
Adjustment for assumed dilution:
   Interest on 5% convertible debt, net of tax                5              6               16              -
                                                      ------------    -----------      -----------   ------------
Income from continuing operations,                      
    diluted                                               $ 154          $  94            $ 343          $  92
                                                      ============    ===========      ===========   ============

Shares:
Average common shares outstanding (basic
shares)                                                     279            272              280            271
Adjustments for assumed dilution:
    Stock options and restricted stock units                  5              3                5              3
    Shares from convertible preferred stock                   2              -                -              -
    Shares from convertible debt                             23             23               23              -
                                                      ------------    -----------      -----------   ------------
Average shares assuming dilution (diluted
    shares)                                                 309            298              308            274
                                                      ============    ===========      ===========   ============

EPS from continuing operations:
Basic                                                    $ 0.53          $0.32            $1.17         $ 0.34
Diluted                                                  $ 0.50          $0.31            $1.12         $ 0.34



The  following  potential  shares of common  stock  were  excluded  from the EPS
calculation because their effect would be anti-dilutive:



                                                                                                
(shares in millions)
                                                           13 weeks ended                  39 weeks ended
                                                     ---------------------------    -----------------------------
                                                        Oct. 30,       Oct. 25,          Oct.30,       Oct. 25,
                                                           2004           2003             2004           2003
                                                     -------------  ------------    -------------   -------------
Stock options (1)                                             3              8                6             17
$650 million notes convertible at $28.50
    per share                                                 -              -                -             23
Preferred stock                                               -             10                7             11

(1)  Exercise prices per share for the excluded stock                                    
 options for the respective periods ranged from:        $41 to $71     $21 to $71       $36 to $71     $19 to $71



                                      -12-




5) Cash and Short-Term Investments
   -------------------------------- 
 
                                                                                          
($ in millions)                                         Oct. 30,              Oct. 25,           Jan. 31,
                                                           2004                  2003               2004
                                                     -------------------  -----------------   ---------------
Cash                                                     $   90                $    5             $    8
                                                     
Short-term investments                                    4,487                 1,916              2,986
                                                     -------------------  -----------------   ---------------
Total cash and short-term investments                    $4,577                $1,921             $2,994
                                                     ===================  =================   ===============


Restricted Short-term Investment Balances
Short-term  investments include restricted balances of $64 million,  $87 million
and $87 million as of October 30,  2004,  October 25, 2003 and January 31, 2004,
respectively.  Restricted  balances are pledged as collateral for import letters
of credit not  included  in the  Company's  bank  credit  facility  and/or for a
portion of casualty insurance program liabilities.


6)  Supplemental Cash Flow Information
    -----------------------------------

                                                                                          
($ in millions)                                                                 39 weeks ended
                                                                         -----------------------------
                                                                            Oct. 30,         Oct. 25,
                                                                               2004             2003
                                                                         ------------     ------------
Total interest paid                                                          $  385           $  374
  Less:  interest paid attributable to discontinued operations                   95              116
                                                                         ------------     ------------
Interest paid by continuing operations                                       $  290           $  258
                                                                         ============     ============

Interest received                                                            $   38           $   23
                                                                         ============     ============

Income taxes paid                                                            $  720           $   41
  Less:  income taxes paid attributable to discontinued operations              624                4
                                                                         ------------     ------------
Income taxes paid by continuing operations                                   $   96           $   37
                                                                         ============     ============
 


Non-cash Transactions

o    During the third  quarter of 2004,  the Company  redeemed  all  outstanding
     shares of its  Preferred  Stock.  Each  preferred  stockholder  received 20
     equivalent  shares of JCPenney common stock for each one share of Preferred
     Stock.  The Preferred Stock shares were converted into  approximately  nine
     million common stock shares.

o    The Company  issued 2.4 million shares of common stock in the first quarter
     of 2003 to fund savings plan contributions of $47 million for 2002.


7) Goodwill 
   ----------

The carrying amount of goodwill for Renner  Department  Stores in Brazil was $40
million,  $41 million and $42 million as of October 30,  2004,  October 25, 2003
and January 31, 2004, respectively. The changes in carrying value are related to
foreign  currency  translation  adjustments.  There  were no  impairment  losses
related to goodwill recorded during the first nine months of 2004 or 2003.

                                      -13-




8) Credit Agreement
   ----------------


The Company's Credit Agreement dated as of May 31, 2002 with JPMorgan Chase Bank
as administrative agent was amended effective as of June 2, 2004. The amendments
permitted the sale of Eckerd Corporation and its affiliates and assets, permit a
broader range of cash investments, and permit issuing banks to extend maturities
of certain letters of credit past the expiration of the Credit Agreement as long
as they are collateralized with cash at that time. No borrowings, other than the
issuance of trade and standby  letters of credit,  which totaled $159 million as
of the end of the third quarter of 2004,  have been, or are expected to be, made
under this facility.


9)  Comprehensive Income and Accumulated Other Comprehensive (Loss)
    -----------------------------------------------------------------



                                                                                                   
Comprehensive Income/(Loss)

($ in millions)                                           13 weeks ended                      39 weeks ended
                                                  -------------------------------     -------------------------------
                                                       Oct. 30,       Oct. 25,              Oct. 30,       Oct. 25, 
                                                          2004           2003                  2004           2003
                                                  --------------   --------------     ---------------  --------------
Net income                                              $  149          $  80                $  191         $  141
Other comprehensive income/(loss):
    Foreign currency translation adjustments                 9             (2)                   (1)            23
    Net unrealized gains in real estate
        investment trusts                                   16              7                    12             25
    Non-qualified retirement plan minimum
        liability adjustment                                 -              -                    (1)             -
    Other comprehensive (loss)/income                        -             (2)                    1             (1)
        from discontinued operations              --------------   --------------     ---------------  --------------
                                                            25              3                    11             47
                                                  --------------   --------------     ---------------  --------------
Total comprehensive income                              $  174          $  83                $  202         $  188
                                                  ==============   ==============     ===============  ==============



                                                                                                       
Accumulated Other Comprehensive (Loss)/Income

($ in millions)                                                          Oct. 30,           Oct. 25,        Jan. 31,
                                                                           2004               2003            2004
                                                                      ----------------    -------------  ---------------
Foreign currency translation adjustments (1)                                 $ (116)          $ (117)          $ (115)
Net unrealized gains in real estate investment trusts (2)                        72               44               60
Non-qualified retirement plan minimum liability adjustment (3)                  (83)             (58)             (82)
Other comprehensive (loss) from discontinued operations (4)                       -              (25)              (1)
                                                                      ----------------    -------------  ---------------
Accumulated other comprehensive (loss)                                       $ (127)          $ (156)          $ (138)
                                                                      ================    =============  ===============


(1)  A  deferred  tax  asset  has not  been  established  due to the  historical
     reinvestment of earnings in the Company's Brazilian subsidiary.

(2)  Shown net of a deferred tax  liability of $39 million,  $24 million and $32
     million as of October 30,  2004,  October  25,  2003 and January 31,  2004,
     respectively.

(3)  Shown net of a  deferred  tax asset of $53  million,  $39  million  and $52
     million as of October 30,  2004,  October  25,  2003 and January 31,  2004,
     respectively.

(4)  Shown net of a deferred tax asset of $- million,  $- million and $1 million
     as  of  October  30,   2004,   October  25,  2003  and  January  31,  2004,
     respectively.

                                      -14-




10)  Contractual Obligations and Guarantees
     ---------------------------------------

Contractual Obligations
In December  2003,  JCP notified the  third-party  service  providers of the six
outsourced  store support  centers (SSCs) of its intent to terminate  contracted
services.  In  accordance  with  the  related  service  contracts,  JCP  assumed
approximately $95 million of building and equipment leases during the first half
of 2004. The remaining equipment leases totaling  approximately $20 million were
assumed during the third quarter of 2004. Additional contractual obligations are
disclosed in the 2003 10-K.

Guarantees
As of October 30, 2004, JCP had guarantees  totaling $80 million.  Guarantees of
$48 million are  described in detail in the 2003 10-K and  include:  $18 million
related to investments in a real estate  investment  trust;  $20 million maximum
exposure on insurance  reserves  established by a former subsidiary  included in
the sale of the Company's Direct Marketing  Services  business;  and $10 million
related to certain  leases for stores that were sold in 2003,  which is recorded
in accrued expenses and other. In addition,  JCP had guarantees of approximately
$32 million for certain  personal  property  leases assumed by the purchasers of
Eckerd, which were previously reported as operating leases.


11)  Real Estate and Other Expense/(Income)
     ---------------------------------------

                                                                                            

($ in millions)                                         13 weeks ended                    39 weeks ended
                                                 -----------------------------     -----------------------------
                                                     Oct. 30,       Oct. 25,           Oct. 30,      Oct. 25,
                                                        2004           2003               2004          2003
                                                 --------------  -------------     --------------  ------------
Real estate activities                                 $  (6)          $ (8)             $ (20)         $(18)

Net gains from sale of real estate                         -              -                 (3)          (51)
Asset impairments, PVOL and other unit
   closing costs                                           6             11                 10            50
Other                                                      -              1                  -             2
                                                 --------------  -------------     --------------  ------------
     Total                                              $  -           $  4              $ (13)         $(17)
                                                 ==============  =============     ==============  ============



Real estate  activities  consisted  primarily of income from the Company's  real
estate  subsidiaries.  Net real  estate  gains  were  recorded  from the sale of
facilities that are no longer used in Company operations.

Asset impairments,  PVOL and other unit closing costs totaled $6 million for the
third  quarter of 2004 and consisted of $3 million of asset  impairments  and $3
million of charges  related  to the PVOL for closed  stores.  For the first nine
months of 2004,  these costs  totaled $10 million and consisted of $5 million of
asset impairments and $5 million of expenses related to PVOL and other costs for
closed units. For the third quarter of 2003, asset  impairments,  PVOL and other
unit closing  costs  totaled $11 million,  and  consisted of $8 million of asset
impairments  and $3 million of charges  related to the PVOL and other  costs for
closed units.  These costs totaled $50 million for the first nine months of 2003
and  consisted of $22 million of  accelerated  depreciation  for closed  catalog
facilities, $17 million of asset impairments and $11 million of expenses related
to PVOL and other costs for closed units.

                                      -15-





12) Retirement Benefit Plans

Net Periodic Benefit Cost/(Credit)

The  components  of net periodic  benefit  cost/(credit)  for the  qualified and
non-qualified  pension plans and the postretirement plans for the 13 weeks ended
October 30, 2004 and October 25, 2003 follow:

                                                                                                 

                                                         Pension Plans
                                           -------------------------------------------------
                                               Qualified                 Supplemental              Postretirement
                                                                        (Non-Qualified)               Plans
                                            ---------------------      ----------------------    ---------------------- 
($ in millions)                               13 weeks ended             13 weeks ended             13 weeks ended
                                            ---------------------      ----------------------    ---------------------- 
                                            Oct. 30,      Oct. 25,    Oct. 30,    Oct. 25,       Oct. 30,    Oct. 25, 
                                               2004          2003        2004        2003           2004        2003
                                            ---------------------      ----------------------    ----------------------
Service cost                                  $  29         $  17        $  -        $  1           $  1        $  1
Interest cost                                    67            45           5           5              3           3
Expected return on plan assets                 (101)          (57)          -           -              -           -
Net amortization                                 32            25           2           2             (6)         (5)
                                            ---------------------      ----------------------    ----------------------
Net periodic benefit cost/(credit)            $  27         $  30         $ 7        $  8           $ (2)       $ (1)
                                            ======================     ======================    =======================



The  components  of net periodic  benefit  cost/(credit)  for the  qualified and
non-qualified  pension plans and the postretirement plans for the 39 weeks ended
October 30, 2004 and October 25, 2003 follow:

                                                                                               


                                                         Pension Plans
                                           -------------------------------------------------
                                               Qualified                 Supplemental              Postretirement
                                                                        (Non-Qualified)               Plans
                                            ---------------------      ----------------------    ---------------------- 
($ in millions)                               39 weeks ended             39 weeks ended             39 weeks ended
                                            ---------------------      ----------------------    ---------------------- 
                                            Oct. 30,      Oct. 25,    Oct. 30,    Oct. 25,       Oct. 30,    Oct. 25, 
                                               2004          2003        2004        2003           2004        2003
                                            ---------------------      ----------------------    ----------------------
Service cost                                  $  52          $ 39        $  1        $  2           $  3        $  2
Interest cost                                   122           101          11          12              8           9
Expected return on plan assets                 (183)         (129)          -           -              -           -
Net amortization                                 58            57           6           4            (17)        (14)
                                            ---------------------      ----------------------    ----------------------
Net periodic benefit cost/(credit)            $  49          $ 68        $ 18        $ 18           $ (6)       $ (3)
                                           ======================     ======================    =======================



Employer Contributions
As previously disclosed in the 2003 10-K, the Company was not required to make a
contribution to its qualified plan in 2004 under the Employee  Retirement Income
Security Act of 1974.  However,  during the third  quarter of 2004,  the Company
made a $300  million  discretionary  contribution  to its  qualified  plan ($190
million after income taxes). The Company also made a $300 million  discretionary
contribution during the third quarter of 2003.

                                      -16-






13)  Subsequent Events
     -----------------

Common Stock Repurchases
From  October 31, 2004  through  December 3, 2004,  the Company  repurchased  an
additional  5.7 million shares of common stock at a cost of  approximately  $230
million  under  the  common  stock  repurchase   program,   bringing  the  total
repurchases  to date up to 33  million  shares at a cost of  approximately  $1.3
billion.  This represents more than 40 percent of the total planned common stock
repurchase program, which is more fully described in Note 3.

Conversion of Subordinated Notes
From October 26, 2004 through  November  16,  2004,  substantially  all of JCP's
outstanding  $650  million  5.0%  Convertible  Subordinated  Notes Due 2008 were
converted into approximately 22.8 million shares of common stock. The conversion
of subordinated notes is discussed more fully in Note 3 on page 10.


                                      -17-







Item 2 - Management's Discussion and Analysis of Financial Condition and Results
         of Operations

The  following  discussion  relates  to  J.C.  Penney  Company,   Inc.  and  its
consolidated  subsidiaries  and should be read in conjunction with the Company's
consolidated  financial  statements  as of January 31,  2004,  and the year then
ended,  and  Management's  Discussion  and Analysis of Financial  Condition  and
Results of  Operations,  both  contained in the Company's  Annual Report on Form
10-K for the year ended January 31, 2004 (the "2003 10-K").

This  discussion  is intended to provide the reader with  information  that will
assist in  understanding  the  Company's  financial  statements,  the changes in
certain key items in those financial  statements from period to period,  and the
primary factors that accounted for those changes,  how operating  results affect
the financial  condition and results of operations of the Company as a whole, as
well  as how  certain  accounting  principles  affect  the  Company's  financial
statements.


Key Items  

o    Income from continuing  operations  increased to $149 million, or $0.50 per
     share, compared to $94 million, or $0.31 per share, for the comparable 2003
     period.  For  the  first  nine  months  of  2004,  income  from  continuing
     operations was $339 million, or $1.12 per share,  compared to $111 million,
     or $0.34 per share,  for the  comparable  2003 period.  All  references  to
     earnings per share (EPS) are on a diluted basis.

o    Third quarter 2004 operating  profit,  defined on page 22, increased 66% to
     $346 million  compared  with $208 million last year,  driven by sales gains
     and continued improvement in gross margin and expense leverage.

o    Comparable  department store sales increased by 2.7% and 6.2% for the third
     quarter and first nine months of 2004,  respectively,  when compared to the
     same periods in fiscal 2003. Catalog/Internet sales increased 3.6% and 2.9%
     for the third quarter and first nine months of 2004, respectively, with the
     Internet channel  increasing nearly 30% for the third quarter and about 35%
     on a year-to-date basis.

o    Net  income  per share  increased  to $0.50 in the third  quarter  of 2004,
     compared to $0.27 in the 2003 third quarter.  On a year-to-date  basis, net
     income per share was $0.64 in 2004,  an increase when compared to $0.45 per
     share in the comparable 2003 period.

o    On July 31, 2004, the last day of the Company's second quarter, the Company
     closed  on the  sale  of  its  Eckerd  drugstore  operations  and  received
     approximately  $4.7 billion in cash  proceeds  that included a $209 million
     working  capital  adjustment.  Cash proceeds  after income taxes,  fees and
     transaction costs are expected to be approximately $3.5 billion.

o    The Company  ended the third  quarter of 2004 with $4.6 billion of cash and
     short-term investments. The Company is progressing on its capital structure
     repositioning program and has completed the following:

     o    The   repurchase   of  27.6   million   shares  of  common  stock  for
          approximately $1.04 billion, completing about one-third of the planned
          repurchase  program  through the third quarter with an additional  5.7
          million  shares  for  approximately  $0.23  billion  repurchased  from
          October 31st through December 3rd;

     o    The conversion of all of the Company's  outstanding shares of Series B
          ESOP  Convertible  Preferred  Stock into  approximately  nine  million
          common stock shares;

                                      -18-




     o    $1 billion  reduction of  outstanding  debt through the third quarter,
          including  payments of approximately  $800 million and the termination
          of the $221 million Eckerd securitized receivables program,  resulting
          in $4.6 billion in long-term debt,  including current  maturities,  at
          the end of the third quarter; and

     o    The  conversion  of  substantially  all of  JCP's  $650  million  5.0%
          Convertible  Subordinated  Notes  Due  2008  into  approximately  22.8
          million shares of common stock from October 26, 2004 through  November
          16, 2004.  As of November 17, 2004,  total debt  reductions  under the
          capital  structure   repositioning  program  were  approximately  $1.7
          billion.

o    On October 27, 2004, Myron (Mike) E. Ullman, III was named to succeed Allen
     Questrom as Chairman and Chief Executive Officer of the Company,  effective
     December 1, 2004. On November 12, 2004, the Company  announced that Vanessa
     Castagna, Executive Vice President, Chairman and Chief Executive Officer of
     JCPenney Stores,  Catalog and Internet, had elected to resign as an officer
     of the Company, effective November 14, 2004. Ken Hicks, President and Chief
     Operating Officer of JCPenney Stores and Merchandise Operations,  will take
     on the added  responsibility  of leading  JCPenney's  stores,  catalog  and
     Internet teams as a transitional step.

o    On October 22, 2004,  Moody's  raised its senior  implied credit rating for
     the Company from Ba2 to Ba1, the highest  non-investment  grade rating, and
     its senior unsecured debt rating from Ba3 to Ba2.


Discontinued Operations
-----------------------

On July  31,  2004,  the  Company  closed  on the sale of its  Eckerd  drugstore
operations  for a total of  approximately  $4.7  billion in cash  proceeds  that
included a $209  million  adjustment  for the  estimated  increase  in  Eckerd's
working capital from January 31, 2004 to July 31, 2004.  After deducting  taxes,
fees and other transaction costs, and estimated  post-closing  adjustments,  the
ultimate net cash  proceeds  from the sale are  expected to total  approximately
$3.5 billion.  As previously  reported,  The Jean Coutu Group (PJC) Inc. (Coutu)
acquired Eckerd  drugstores and support  facilities  located in 13 Northeast and
Mid-Atlantic  states, as well as the Eckerd Home Office located in Florida.  CVS
Corporation  and  CVS  Pharmacy,  Inc.   (collectively,   CVS)  acquired  Eckerd
drugstores  and support  facilities  located in the remaining  southern  states,
principally Florida and Texas, as well as Eckerd's pharmacy benefits management,
mail order and  specialty  pharmacy  businesses.  Proceeds from the sale will be
used for common stock repurchases and debt reduction,  as announced on August 2,
2004 and more fully discussed  under Capital  Structure  Repositioning  on pages
28-29.

The loss on the sale was $713 million pre-tax, or $1,433 million on an after-tax
basis. The relatively high tax cost is a result of the tax basis of Eckerd being
lower than its book basis because the Company's previous drugstore  acquisitions
were largely  tax-free  transactions.  Of the total  after-tax loss on the sale,
$1,402  million had been  recorded  through the first quarter of 2004 to reflect
Eckerd at its  estimated  fair value  less costs to sell,  and during the second
quarter of 2004,  the  remaining  $31  million was  recorded to reflect  revised
estimates of certain post-closing adjustments and resulting sales proceeds.

Additionally,  $3.4 billion of the present  value of lease  obligations  (PVOL),
which was an off-balance  sheet obligation under generally  accepted  accounting
principles (GAAP), was eliminated with the transfer of these leases to Coutu and
CVS upon the closing of the sale.

The Company  established  reserves at July 31,  2004 for  estimated  transaction
costs  and  post-closing   adjustments.   Certain  of  these  reserves  involved
significant  judgment and actual costs  incurred over time could vary from these
estimates.  The more  significant  estimates  relate  to the  estimated  working
capital  adjustment,  the costs to exit the  Colorado  and New  Mexico  markets,
severance payments to former 

                                      -19-





Eckerd   associates,   assumption  of  the  Eckerd   Pension  Plan  and  various
post-employment  benefit  obligations  and  environmental  indemnifications.  No
reserve  adjustments  were  recorded  during the third  quarter as no additional
information became available that would indicate the reserves recorded as of the
second  quarter  in total  required  adjustment.  Cash  payments  for the Eckerd
related  reserves  are  separately  presented  in  the  Company's   consolidated
statements of cash flows as cash used in discontinued operations.

In late October, in accordance with terms of the respective sale agreements with
Coutu  and  CVS,  the  purchasers   submitted  to  the  Company  their  proposed
adjustments  to the  pre-closing  working  capital  estimates.  A review  of the
requested  adjustments is currently  underway.  The respective  sale  agreements
provide  for a review  period  which  can  potentially  take  several  months to
finalize.

At the  closing  of the sale of Eckerd on July 31,  2004,  the  Company  assumed
sponsorship  of the Eckerd Pension Plan,  the Eckerd  Contingent  Separation Pay
Programs  and  various  other  terminated  non-qualified  retirement  plans  and
programs.  The Company further assumed all severance and post-employment  health
and welfare benefit obligations under various Eckerd plans, employment and other
specific agreements. The Company is evaluating its options with respect to these
assumed  liabilities,   including,  but  not  limited  to,  termination  of  the
agreements,  plans or  programs  and/or  settlement  of the  underlying  benefit
obligations.  During the third  quarter of 2004,  the Company  made  payments of
approximately  $35 million  related  primarily to severance and  post-employment
benefit obligations.

The  Company  is  providing  to  the  purchasers  certain  information  systems,
accounting,  banking,  vendor contracting,  tax and other transition services as
set  forth  in  the  Company's   Transition  Services   Agreements   (Transition
Agreements)  with CVS and Coutu for a period of 12 months from the closing date,
unless  terminated  earlier by the  purchasers.  One  Transition  Agreement with
Pharmacare  Management  Services,  Inc.,  a  subsidiary  of  CVS,  involves  the
provision of information and data  management  services for a period of up to 15
months from the closing date. Under the Transition Agreements,  the Company will
receive monthly service fees,  which are designed to recover the estimated costs
of providing  the specified  services.  If actual costs to provide such services
exceed the  estimates,  any  additional  costs  incurred  would be  reflected in
discontinued operations.

Discontinued  operations in the consolidated  financial statements presented for
2003 also included Mexico department stores, which were sold in November 2003.

                                      -20-






Results of Operations

The following discussion and analysis,  consistent with all other financial data
throughout  this  report,  focuses on the results of  operations  and  financial
condition from the Company's continuing operations.



                                                                                                
($ in millions, except EPS)                               13 weeks ended                    39 weeks ended
                                                  -------------------------------    ------------------------------
                                                      Oct. 30,         Oct. 25,           Oct. 30,       Oct. 25,
                                                         2004             2003               2004           2003
                                                  --------------  ---------------    --------------- --------------
Retail sales, net                                     $ 4,461          $ 4,332          $  12,351        $11,688
                                                  --------------  ---------------    --------------- --------------
Gross margin                                            1,821            1,666              4,879          4,432
SG&A expenses                                           1,475            1,458              4,148          4,087
                                                  --------------  ---------------    --------------- --------------
Operating profit                                          346              208                731            345
Net interest expense                                       71               64                177            199
Bond premiums and unamortized costs                        47                -                 47              -
Real estate and other expense/(income)                      -                4                (13)           (17)
                                                  --------------  ---------------    --------------- --------------
Income from continuing operations
    before income taxes                                   228              140                520            163
Income tax expense                                         79               46                181             52
                                                  --------------  ---------------    --------------- --------------
Income from continuing operations                       $ 149            $  94             $  339         $  111
                                                  ==============  ===============    =============== ==============

Diluted EPS from continuing operations                 $ 0.50           $ 0.31             $ 1.12         $ 0.34

Ratios as a percent of sales:
    Gross margin                                         40.8%            38.5%              39.5%          37.9%
    SG&A expenses                                        33.1%            33.7%              33.6%          35.0%
    Operating profit                                      7.7%             4.8%               5.9%           2.9%

Depreciation and amortization included
in operating profit                                     $  91           $   92             $  264         $  269



The Company continued to improve its  profitability  during the third quarter of
2004 as reflected in income from continuing operations of $149 million, or $0.50
per share,  compared to $94 million, or $0.31 per share, for the comparable 2003
period. For the first nine months of 2004, income from continuing operations was
$339 million,  or $1.12 per share,  compared to $111 million, or $0.34 per share
for the  comparable  2003 period.  The  significant  increase over 2003 reflects
improved operating profit,  resulting from strong sales growth,  continued gross
margin improvement and leveraging of selling,  general and administrative (SG&A)
expenses.  The Company expects fourth quarter earnings per share from continuing
operations  to range from $0.95 to $1.05,  including  the impact of an estimated
$0.05 to $0.10 per share from charges related to the recently  announced  senior
management transition and potential asset impairments.


Operating Profit
-----------------

Operating profit for the third quarter of 2004 increased 66% to $346 million, or
7.7% of sales,  compared to $208 million,  or 4.8% of sales,  for the comparable
period last year. For the first nine months of 2004,  operating profit more than
doubled,  reaching $731 million, or 5.9% of sales,  compared to $345 million, or
2.9% of sales, for the comparable 2003 period.

                                      -21-




Operating profit and its components  (sales,  gross margin and SG&A) are the key
measurements  on which  management  evaluates the financial  performance  of the
retail operations. Real estate activities,  gains and losses on the sale of real
estate  properties,  asset impairments and other charges associated with closing
store and catalog facilities are evaluated  separately from operations,  and are
recorded in real estate and other in the consolidated statements of operations.

Retail Sales, Net


                                                                                            

($ in millions)
                                                       13 weeks ended                       39 weeks ended
                                           ------------------------------------  ---------------------------------
                                                  Oct. 30,         Oct. 25,         Oct. 30,         Oct. 25,
                                                     2004             2003             2004             2003
                                           -------------------   --------------  ---------------------------------
Retail sales, net                                 $ 4,461          $ 4,332          $12,351          $11,688
                                           -------------------   --------------  ---------------------------------
Sales percent increase/(decrease):
  Comparable stores (1)                               2.7%             1.8%             6.2%           (0.3)%
  Total department stores                             2.9%             0.3%             6.2%           (1.8)%
  Catalog/Internet                                    3.6%             4.1%             2.9%           (1.4)%




(1)  Comparable store sales include sales from stores that have been open for 12
     consecutive  months. A store's sales become  comparable on the first day of
     the 13th fiscal month.

Comparable  department  store sales increased 2.7% for the quarter,  while total
department  store sales  increased  2.9%.  Third  quarter sales  reflected  good
customer  response  to  back-to-school  merchandise  assortments  combined  with
improvements  in all  merchandise  divisions.  Florida  and the Gulf Coast areas
started  seeing a recovery  from the major storm  activity  earlier in the third
quarter, although those markets did not fully recover by quarter-end. Department
store  sales have  continued  to benefit  from good  customer  response  to both
fashion  and  basic  merchandise,   planned  marketing  events,  improved  store
environment,  particularly  visual  presentation,  and  added  convenience.  The
fashionable  merchandise  and focus on maintaining  fresh  seasonal  assortments
contributed to the improvement in sales.  These factors also drove increases for
the first nine months of 2004, where both comparable  department store sales and
total department store sales increased 6.2%.

Catalog/Internet  sales  increased 3.6% and 2.9% for the third quarter and first
nine months of 2004, respectively,  compared to last year. Sales reflect a focus
on targeted specialty media and the expanded  assortments and convenience of the
Internet.  Total  Internet  sales,  which are an integral  part of the Company's
multi-channel retailing strategy, increased nearly 30% for the third quarter and
about 35% on a year-to-date basis.

In May,  the Company  launched  the Chris  Madden home  furnishings  collection,
reflecting the Company's  continuing  strategy to deliver  affordable,  quality,
trend-right  fashion to its customers.  Chris Madden's "Turning Home Into Haven"
collection is JCPenney's largest home furnishings launch ever and was introduced
with a  comprehensive  national  advertising  campaign.  Sales  results from the
collection were strong throughout the second and third quarters, particularly in
bedding and furniture.  In addition, the Company has partnered with Colin Cowie,
a  nationally   recognized   wedding   planner,   and  launched  an   innovative
technology-based  wedding  registry  as well  as a new  line  of  tableware  and
giftware in the third quarter of 2004. While still early in its rollout, initial
sales from the program have  exceeded  expectations,  with  glassware and bridal
gifts showing the best performance.

                                      -22-





Gross Margin
Gross  margin  improved  230 basis  points as a percent of sales in this  year's
third quarter to $1,821  million  compared to $1,666  million in the  comparable
2003 period.  For the first nine months of 2004, gross margin improved 160 basis
points as a percent  of sales,  to $4,879  million  from  $4,432  million in the
comparable 2003 period.  The improvement  reflects better inventory  management,
good  sell-through  of seasonal  merchandise,  less  clearance,  more consistent
execution and  continuing  benefits from the  centralized  merchandising  model.
Benefits of the centralized model have included enhanced merchandise  offerings,
an integrated  marketing plan, leverage in the buying and merchandising  process
and more  efficient  selection  and  allocation  of  merchandise  to  individual
department stores.

SG&A Expenses
SG&A  expenses in this year's  third  quarter  were $1,475  million  compared to
$1,458  million in last year's  third  quarter.  Expenses  continued  to be well
leveraged,  improving  by 60 basis  points as a percent of sales.  For the first
nine  months of 2004,  SG&A  expenses  were  $4,148  million  compared to $4,087
million in the comparable  period of 2003,  which  represented a 140 basis point
improvement  as  a  percent  of  sales.   Both  the  quarter  and   year-to-date
improvements   reflect  savings  in  labor  costs,   centralized  store  expense
management,  a decline in non-cash  pension  costs and planned  savings from the
Company's previously announced cost savings initiatives.


With the sale of Eckerd completed, management is focused on its Department Store
and  Catalog/Internet   business  as  well  as  the  execution  of  its  capital
repositioning  program,  which was announced on August 2, 2004. The  performance
target for Department Stores and Catalog/Internet continues to be to generate an
operating  profit of 6% to 8% of sales in 2005. The successful  execution of the
turnaround,  growth of the business and progress toward improving  profitability
is impacted by customers' response to the Company's merchandise  offerings,  the
competitive environment,  the effects of current economic conditions,  continued
improvement  in gross  margin and the  reduction of the expense  structure.  The
Company's strategic plan, financing strategy and risk management are detailed in
its 2003 Annual Report.


Net Interest Expense 
---------------------
Net interest  expense was $71 million and $64 million for the third  quarters of
2004 and 2003. On a year-to-date basis, net interest expense was $177 million in
2004 compared to $199 million in the first nine months of 2003. The increase for
the quarter is due to interest  that had been  attributed  to Eckerd that is now
reflected  in  continuing  operations  as a result  of the sale of Eckerd in the
second quarter of 2004. While the Company has reduced debt significantly through
the third  quarter,  the  reduction  in interest  expense will be gradual as the
Company  continues to execute its planned debt  reduction  program over the next
several  months.  The decrease in interest  expense on a  year-to-date  basis is
primarily related to lower average  borrowing levels for continuing  operations,
as well as an  increase  in interest  income due to higher  average  balances of
short-term investments.

For the third quarter of 2004,  no net interest  expense was allocated to Eckerd
discontinued operations,  compared to $41 million for the same period last year.
For the first nine months of 2004, this amounted to $95 million compared to $116
million for the first three quarters of 2003. The lower interest  expense is the
result of the sale of the Eckerd drugstore  operations on July 31, 2004,  offset
to some extent by increases in both the Company's weighted average interest rate
and the intercompany loan balance between Eckerd and a subsidiary of the Company
through the first six months of 2004.

                                      -23-



Bond Premiums and Unamortized Costs
------------------------------------
Call premiums and  unamortized  costs to redeem the  securities  included in the
capital structure repositioning, which is discussed on pages 28-29, are expected
to total  approximately  $50  million.  During the third  quarter and first nine
months of 2004,  the  Company  incurred  $47  million of this  amount,  which is
reflected in bond premiums and unamortized costs in the consolidated  statements
of operations.


Real Estate and Other Expense/(Income)
----------------------------------------
Real estate and other  consists of real estate  activities,  gains and losses on
the  sale of  real  estate  properties,  asset  impairments  and  other  charges
associated with closing store and catalog facilities.  Real estate and other for
the third quarter of 2004 resulted in a near-zero balance,  which consisted of a
$6 million credit for real estate  operations and $6 million of costs related to
asset  impairments,  PVOL and other costs of closed  stores.  For the first nine
months of 2004,  real  estate and other was a net credit of $13  million,  which
consisted of a $20 million credit for real estate operations,  $3 million of net
gains on the sale of closed  units and $10  million of charges  related to asset
impairments, PVOL and other costs of closed stores.

For the third  quarter of 2003,  real  estate and other was a net  expense of $4
million, which consisted of an $8 million credit for real estate operations,  $8
million of asset impairments and $4 million of charges related to PVOL and other
expenses.  For the first nine  months of 2003,  real  estate and other was a net
credit of $17 million,  which consisted of an $18 million credit for real estate
operations,  $51  million of gains on the sale of closed  units,  $22 million of
accelerated  depreciation  for closed catalog  facilities,  $17 million of asset
impairments and $13 million of charges related to PVOL and other expenses.


Income Taxes
--------------
The Company's effective income tax rate for continuing  operations was 34.9% for
the third  quarter and first nine months of 2004  compared  with 33.6% and 32.3%
for the third  quarter  and first nine  months of 2003,  respectively.  The rate
increase for the third quarter and first nine months of 2004 is primarily due to
improved   earnings,   which   decreased  the  favorable   impact  of  permanent
adjustments,  principally the deduction for dividends paid to the employee stock
ownership  plan.  For the fourth  quarter of 2004,  the Company  anticipates  an
effective income tax rate for continuing operations of 35.0%.


Merchandise Inventory
-----------------------
Merchandise  inventory was $4,237 million at October 30, 2004 compared to $4,194
million at October 25,  2003 and $3,156  million at January  31,  2004.  With an
increase  of 1.0%  compared  to last  year,  inventory  at the end of the  third
quarter of 2004 was in line with plan,  was well  managed,  and reflected a good
balance of seasonal and basic  merchandise with less clearance.  The Company has
enhanced its ability to allocate  and flow  merchandise  to stores  in-season by
recognizing  sales  trends  earlier  and  accelerating  receipts,   replenishing
individual  stores  based  on rates of sale,  and  consistently  providing  high
in-stock levels in basics and advertised items.


                                      -24-



Liquidity and Capital Resources  
---------------------------------

The Company ended the third quarter with  approximately $4.6 billion in cash and
short-term investments.  Of the $4.7 billion of gross proceeds received from the
closing of the Eckerd  sale on July 31,  2004,  expected  net cash  proceeds  of
approximately  $3.5 billion are being used to repurchase common stock and reduce
debt as part of a major repositioning of the Company's capital structure. During
the third quarter,  approximately $1.6 billion of the proceeds was used for such
purposes.  See pages 28-29 for additional information related to the progress of
the Company's capital structure repositioning program.

Cash  and  short-term  investments  included  restricted  short-term  investment
balances  of $64  million and $87 million as of October 30, 2004 and October 25,
2003, respectively, which are pledged as collateral for import letters of credit
not  included  in the bank  credit  facility  and/or for a portion  of  casualty
program liabilities.

The following is a summary of the Company's cash flows from operating, financing
and investing activities:

                                                                                  
($ in millions)
                                                                         39 weeks ended
                                                                 -------------------------------
                                                                   Oct. 30,          Oct. 25,
                                                                      2004              2003
                                                                 -------------     -------------
Net cash (used in)/provided by:
  Operating activities                                              $ (139)           $ (575)
  Investing activities                                               4,377              (154)
  Financing activities                                              (1,810)              301
  Cash (paid to) discontinued operations                              (845) (1)         (125)
                                                                 -------------     -------------
Net increase/(decrease) in cash and cash equivalents               $ 1,583            $ (553)
                                                                 =============     =============



(1)  Includes $624 million paid for the first installment of income taxes due on
     the sale of Eckerd.

Cash Flow from Operating Activities
The  improvement  in net cash (used in)  operating  activities in the first nine
months of 2004 compared with the same period in 2003 was primarily  attributable
to improved operating  performance and better inventory  management.  In each of
the 39-week  periods  ended  October 30, 2004 and October 25, 2003,  the Company
made a $300  million  discretionary  contribution  to  the  Company's  qualified
pension plan.

Cash Flow from Investing Activities
Gross cash  proceeds of $4,666  million were  received  from the sale of Eckerd,
which closed on July 31, 2004. After deducting taxes, fees and other transaction
costs, and estimated  post-closing  adjustments,  the ultimate net cash proceeds
from the sale of Eckerd are expected to total approximately $3.5 billion.

Capital  expenditures  were $317  million for the first  three  quarters of 2004
compared with $243 million for the comparable 2003 period.  Capital spending was
for new stores, store renewals and modernizations and technology, including gift
registry.  Through  the third  quarter  of 2004,  the  Company  opened 13 new or
relocated  stores,  with one additional  store opening by the end of fiscal year
2004.  Management  continues to expect total capital  expenditures  for the full
year to be in the area of $500 million.

Proceeds  from the sale of closed  units  were $28  million  for the first  nine
months of 2004 compared  with $89 million for the  comparable  2003 period,  and
were reflected in investing activities in the Company's consolidated  statements
of cash flows.

                                      -25-



Cash Flow from Financing Activities

As a part  of  the  Company's  planned  $2.3  billion  debt  reduction  program,
approximately  $1.0 billion of on- and off-balance  sheet  obligations were paid
off in the second and third quarters of 2004 as follows:

o    As reflected in cash paid to  discontinued  operations on the  consolidated
     statement of cash flows,  Eckerd's managed care receivables  securitization
     program  was  paid off in May  2004  for a total  of $221  million  and the
     program was terminated.

o    In June 2004,  JCP's 7.375% Notes in the amount of $208 million matured and
     were paid.

o    Also in June 2004,  $25  million of JCP's  9.75%  Debentures  Due 2021 were
     retired at par, through the mandatory sinking fund payment of $12.5 million
     and an optional  sinking fund payment of an additional  $12.5 million.  JCP
     redeemed the remaining  principal balance of this issue of $92.2 million on
     September 1, 2004, at a redemption price of 103.2% plus accrued interest.

o    During the third quarter,  JCP retired the entire $195.7 million balance of
     its 8.25%  Debentures Due 2022. $37.5 million of the balance was retired at
     par,  with the  remaining  $158.2 being  redeemed at a redemption  price of
     103.096% plus accrued interest.

o    On September  1, JCP  redeemed  its $200 million face amount 6.0%  Original
     Issue  Discount  Debentures  Due  2006.  At the date of  redemption,  these
     debentures had a recorded  balance of $175 million,  due to the unamortized
     discount of $25 million.

o    During the third quarter, the Company purchased  approximately $100 million
     of JCP's  long-term  debt on the open market.  While the Board of Directors
     has authorized up to $200 million aggregate principal amount of open market
     purchases of JCP's long-term debt, the Company currently does not expect to
     purchase  additional open market debt under this  authorization  within the
     next 12 months.

The Company repurchased 27.6 million shares of common stock for approximately $1
billion during the third quarter of 2004. No common stock  repurchases were made
during the first two quarters of 2004 or the first three  quarters of 2003.  Net
proceeds from the exercise of stock options were  approximately $191 million for
the first nine months of 2004 and were insignificant for 2003.

Quarterly  dividends  of $0.125 per share,  or  approximately  $35  million  per
quarter,  were paid on the  Company's  outstanding  common  stock on February 1,
2004,  May 1, 2004 and August 1, 2004 to  stockholders  of record on January 10,
2004, April 10, 2004 and July 9, 2004, respectively. The payment of common stock
dividends  is subject to  approval  by the  Company's  Board of  Directors  on a
quarterly basis.

On October  26,  2004,  the Company  announced  that it was calling all of JCP's
outstanding $650 million 5.0% Convertible  Subordinated  Notes Due 2008. Holders
of the Notes had the option to convert  the Notes into  shares of the  Company's
common  stock at a  conversion  price of $28.50  until the close of  business on
November  16,  2004.  All but $0.7  million  of the Notes  were  converted  into
approximately  22.8 million  shares from  October 26, 2004 through  November 16,
2004.  The  remaining  Notes were  redeemed on November  17, 2004 at 102.5% plus
accrued interest.

For the remainder of 2004,  management  believes that cash flow  generated  from
operations,  combined  with the proceeds from the Eckerd sale and the balance of
remaining short-term  investments,  will be adequate to execute the common stock
repurchase and debt reduction  programs and fund capital  expenditures,  working
capital and  dividend  payments  and,  therefore,  no external  funding  will be
required.  At the present time, management does not expect to access the capital
markets for any  external  financing  for the  remainder of 2004.  However,  the
Company may access the capital  markets on an  opportunistic  basis.  Management
believes  that the  Company's  financial  position  will continue to provide the
financial  flexibility  to support its strategic  plan. The Company's cash flows
may be impacted by many  factors,  including the  competitive  conditions in the
retail  industry,  and the  effects  of the  current  economic  environment  and
consumer confidence.  Based on the nature of the Company's business,  management
considers the above factors to be normal business risks.

                                      -26-



On August 2, 2004,  Fitch Ratings  upgraded its credit  ratings on the Company's
$1.5 billion secured bank facility to BBB- from BB+, its senior  unsecured notes
to BB+ from BB and its convertible  subordinated notes to BB from B+. Standard &
Poor's  revised its outlook to "Stable"  from  "Negative."  On October 22, 2004,
Moody's raised its senior implied credit rating for the Company from Ba2 to Ba1,
the highest  non-investment  grade rating,  and its senior unsecured debt rating
from Ba3 to Ba2.

Additional liquidity strengths include the available $1.5 billion credit
facility discussed in the 2003 10-K and in Note 8. This revolving credit
facility was amended effective June 2, 2004 to permit the sale of the Eckerd
drugstore operations and its affiliates and assets, allow a broader range of
cash investments, and permit issuing banks to extend maturities of certain
letters of credit past the expiration of the Credit Agreement as long as they
are collateralized with cash at that time. No borrowings, other than the
issuance of trade and standby letters of credit, which totaled $159 million as
of the end of the third quarter of 2004, have been, or are expected to be, made
under this facility. The Company was in compliance with all financial covenants
of the credit facility as of October 30, 2004.

Free Cash Flow
In addition to cash flow from operating  activities,  management  also evaluates
free  cash  flow  from  continuing  operations,  which is a  non-GAAP  financial
measure.  Management  believes  free  cash flow from  continuing  operations  is
important in evaluating the Company's  financial  performance  and measuring the
ability to generate cash without incurring additional external financing.

Through the first nine months of 2004, free cash flow from continuing operations
was a deficit of $544 million, a significant  improvement  compared to a deficit
of $843 million for the comparable  2003 period.  Better  earnings and inventory
leverage  contributed  to the  improvement,  offset  slightly  by an increase in
capital  expenditures.  The Company anticipates free cash flow for the full year
2004 to be positive.

The following table reconciles net cash (used in) operating activities (GAAP) to
free cash flow from continuing  operations (a non-GAAP measure) for the 39 weeks
ended October 30, 2004 and October 25, 2003:


                                                                                          
($ in millions)                                                                  39 weeks ended
                                                                       ------------------------------------
                                                                              Oct. 30,           Oct. 25,
                                                                                 2004               2003     
                                                                       ----------------    ----------------
Net cash (used in) operating activities - (GAAP)                              $  (139)            $ (575)
Less:
   Capital expenditures                                                          (317)              (243)
   Dividends paid                                                                (116)              (114)
Plus:
   Proceeds from sale of assets                                                    28                 89
                                                                       ----------------    ----------------
Free cash flow from continuing operations                                     $  (544)            $ (843)
                                                                       ================    ================




                                      -27-



Capital Structure Repositioning
-------------------------------

On August 2, 2004,  the Company  announced  that it intends to use the  expected
$3.5  billion  in net  cash  proceeds  from  the  sale of the  Eckerd  drugstore
operations  and $1.1  billion of existing  cash  balances  to  implement a major
repositioning  of  its  capital  structure.   This   repositioning   program  is
progressing as planned and includes the following:

Debt Reduction

The Company's debt reduction program consists of the planned  retirement of $2.3
billion of debt in 2004 and 2005. Through the third quarter of 2004, the Company
reduced debt by  approximately $1 billion,  including  payments of approximately
$800  million  and  the  termination  of the  $221  million  Eckerd  securitized
receivables   program.   From  October  26,  2004  through  November  16,  2004,
substantially all of JCP's $650 million 5.0% Convertible  Subordinated Notes Due
2008 were  converted  into  approximately  22.8 million  shares of common stock,
resulting in total debt reduction of approximately $1.7 billion.

No additional debt payments are anticipated for the remainder of 2004. For the
first half of 2005, debt payments are expected to include the following: 

o    Holders of JCP's 7.4% Debentures Due 2037, with a principal  amount of $400
     million, have the right to elect to redeem the debentures in April 2005.

o    In May 2005,  the  Company  expects to pay the $193  million of JCP's 7.05%
     Notes Due 2005, at the scheduled maturity date.

Series B Convertible Preferred Stock Redemption
On August 26, 2004, the Company redeemed all of its outstanding shares of Series
B ESOP Convertible  Preferred Stock (Preferred Stock), all of which were held by
the Company's Savings, Profit-Sharing and Stock Ownership Plan, a 401(k) savings
plan.  Each  preferred  stockholder  received 20  equivalent  shares of JCPenney
common  stock  for  each one  share of  Preferred  Stock in their  Savings  Plan
account.  Preferred Stock shares, which are included in the diluted earnings per
share calculation as appropriate, were converted into approximately nine million
common stock shares.  Annual dividend savings will approximate $11 million after
tax.

Common Stock Repurchases
The Company has  implemented  a common  stock  repurchase  program of up to $3.0
billion (not to exceed 133 million  shares),  including the  repurchase of up to
$650 million of common stock that had been  contingent  upon the  conversion  of
JCP's outstanding 5.0% Convertible  Subordinated  Notes Due 2008, which has been
completed. Share repurchases have been and will continue to be made periodically
in open-market  transactions,  subject to market conditions,  legal requirements
and other factors. The Company repurchased 27.6 million common shares during the
quarter ended October 30, 2004 at a cost of  approximately  $1,040 million.  The
shares   repurchased  were  immediately   retired.   As  of  October  30,  2004,
approximately  $1,960 million remained  authorized for share  repurchases.  From
October 31, 2004 through December 3, 2004, the Company repurchased an additional
5.7 million shares of common stock at a cost of approximately $230 million under
the common stock repurchase  program,  bringing the total repurchases to date up
to 33 million shares at a cost of  approximately  $1.3 billion.  This represents
more than 40 percent of the total planned common stock repurchase  program.  The
program is expected to be completed within the next six to nine months.


During the first nine months of 2004, common stock  outstanding  decreased seven
million shares to 267 million shares from 274 million shares at the beginning of
the year. The decline in outstanding  shares is attributable to approximately 28
million shares  repurchased and retired offset by nine million shares 

                                      -28-


issued for redeeming the  convertible  preferred stock on August 26, 2004 and 12
million shares issued substantially from the exercise of stock options.

Holding Company
-----------------

Effective  January 27, 2002, J. C. Penney  Company,  Inc.  changed its corporate
structure to a holding company format.  As part of this structure,  J. C. Penney
Company,  Inc.  changed its name to J. C.  Penney  Corporation,  Inc.  (JCP) and
became a wholly owned  subsidiary of a newly formed  affiliated  holding company
(Holding  Company).  The Holding  Company assumed the name J. C. Penney Company,
Inc. The Holding Company has no direct  subsidiaries other than JCP, nor does it
have any independent assets or operations.  All outstanding shares of common and
preferred stock were automatically  converted into the identical number and type
of shares in the  Holding  Company.  Stockholders'  ownership  interests  in the
business did not change as a result of the new structure.  Shares of the Company
remain  publicly  traded  under  the same  symbol  (JCP)  on the New York  Stock
Exchange.  The Holding  Company is a co-obligor (or guarantor,  as  appropriate)
regarding  the  payment of  principal  and  interest on JCP's  outstanding  debt
securities. The guarantee by the Holding Company of certain of JCP's outstanding
debt is  full  and  unconditional.  The  Holding  Company  and its  consolidated
subsidiaries,  including  JCP,  are  collectively  referred to in this report as
"Company" or "JCPenney," unless indicated otherwise.


Critical Accounting Policies 
------------------------------

Management's  discussion and analysis of its financial  condition and results of
operations is based upon the Company's consolidated financial statements,  which
have been prepared in accordance with accounting  principles  generally accepted
in the United States of America.  The preparation of these financial  statements
requires  the Company to make  estimates  and  judgments  that  affect  reported
amounts of assets,  liabilities,  revenues and expenses, and related disclosures
of  contingent  assets  and  liabilities.  Management  bases  its  estimates  on
historical  experience  and  on  other  assumptions  that  are  believed  to  be
reasonable under the circumstances.  On an ongoing basis,  management  evaluates
estimates used,  including those related to inventory valuation under the retail
method;  valuation of long-lived  and  intangible  assets,  including  goodwill;
estimation of reserves and valuation  allowances  specifically related to closed
stores, insurance, income taxes, litigation and environmental contingencies; and
pension  accounting.  Actual  results  may  differ  from these  estimates  under
different  assumptions  or  conditions.  Item  7,  Management's  Discussion  and
Analysis of  Financial  Condition  and Results of  Operations,  in the 2003 10-K
includes  detailed  descriptions of certain  judgments that management  makes in
applying its accounting policies in these areas.


Stock Option Accounting
-------------------------

As discussed in the 2003 10-K, the Company follows  Accounting  Principles Board
Opinion (APB) No. 25, "Accounting for Stock Issued to Employees," which does not
require  expense  recognition  for stock  options when the exercise  price of an
option equals, or exceeds, the fair market value of the common stock on the date
of grant.  The Financial  Accounting  Standards Board (FASB) proposed a new rule
that would  require  expense  recognition  of stock  options in the statement of
operations  beginning in the third  quarter of 2005.  The Company will adopt any
new rules required by the FASB when they are effective. As required by Statement
of Financial  Accounting Standards (SFAS) No. 123 for companies retaining APB 25
accounting,  the Company discloses the estimated impact of fair value accounting
for stock  options  granted.  See Note 1 to the Unaudited  Interim  Consolidated
Financial  Statements  for the pro forma impact on the third  quarters and first
nine months of 2004 and 2003.

                                      -29-




Recently Issued Accounting Pronouncements
-----------------------------------------

Recently  issued  accounting  pronouncements  are  discussed  in  Note  1 to the
unaudited Interim Consolidated Financial Statements.


Pre-Approval of Auditor Services
--------------------------------

During the first quarter of 2004, the Audit  Committee of the Company's Board of
Directors  approved  estimated  fees for the  remainder  of 2004  related to the
performance  of both audit and  allowable  non-audit  services by the  Company's
external auditors,  KPMG LLP. On November 15, 2004, the Audit Committee approved
additional  estimated fees related to KPMG LLP's audit of the Company's internal
control over financial  reporting,  which is required for the first time in 2004
by Section 404 of the  Sarbanes-Oxley  Act of 2002, due to revised  estimates of
the total anticipated audit effort.


Seasonality
------------

The results of  operations  and cash flows for the 13 and 39 weeks ended October
30, 2004 are not necessarily  indicative of the results for the entire year. The
Company's  business  depends to a great  extent on the last quarter of the year.
Historically  for the fourth  quarter,  Department  Stores and  Catalog/Internet
sales have  averaged  approximately  one-third  of annual  sales and income from
continuing operations has averaged about 60% of the full year total.



                                      -30-




Item 3 - Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market  risks in the normal  course of business due to
changes in interest  rates and currency  exchange  rates.  The Company's  market
risks  related  to  interest  rates at  October  30,  2004 are  similar to those
disclosed in the Company's  2003 10-K.  For the 39 weeks ended October 30, 2004,
the other comprehensive loss on foreign currency translation was $1 million. Due
to the  limited  nature of  foreign  operations,  management  believes  that its
exposure to market risk  associated  with  foreign  currencies  would not have a
material impact on its financial condition or results of operations.


Item 4 - Controls and Procedures

Based on their  evaluation of the Company's  disclosure  controls and procedures
(as defined in Rules  13a-15 and 15d-15  under the  Securities  Exchange  Act of
1934) as of the end of the period covered by this Quarterly Report on Form 10-Q,
the Company's  principal  executive officer and principal financial officer have
concluded  that the Company's  disclosure  controls and procedures are effective
for the purpose of ensuring  that  material  information  required to be in this
Quarterly  Report is made known to them by others on a timely basis.  There have
not been changes in the Company's internal control over financial reporting that
occurred during the Company's last fiscal quarter that have materially affected,
or are reasonably likely to materially  affect,  the Company's  internal control
over financial reporting.

This report may  contain  forward-looking  statements  within the meaning of the
Private  Securities   Litigation  Reform  Act  of  1995.  Such   forward-looking
statements,  which  reflect the  Company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the Company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to,  competition,   consumer  demand,  seasonality,   economic  conditions,  and
government  activity.  Investors should take such risks into account when making
investment decisions.


                                      -31-



PART II - OTHER INFORMATION


Item 1 - Legal Proceedings

The Company has no material legal proceedings pending against it.

In the matter of Gayle G. Pitts,  et al. v. J. C. Penney  Company,  Inc.,  J. C.
Penney Direct Marketing Services, Inc., ("DMS") et al. reported in the Company's
Annual  Report on Form 10-K for the fiscal year ended  January 31,  2004,  J. C.
Penney Company, Inc., J.C. Penney International  Insurance Group, Inc. and AEGON
U.S.A.  have been  dismissed as defendants.  The remaining  defendants are J. C.
Penney Life Insurance Company N/K/A Stonebridge Life Insurance Company, JCPenney
Direct Marketing Services, Inc., and AEGON DMS. The class certification has been
reversed but plaintiffs have filed another motion for class certification, which
is pending.

Item 2 - Unregistered Sales of Equity Securities and Use of Proceeds

     (c)  Issuer Purchases of Securities

     The table below sets forth the  information  with respect to purchases made
     by or on behalf of the Company of the  Company's  common  stock  during the
     quarter ended October 30, 2004:
 

                                                                                            
                Period                       Total           Average          Total Number of      Maximum Dollar
                                           Number of        Price Paid        Shares Purchased        Value of
                                            Shares          Per Share          as Part of           Shares that
                                           Purchased                            Publicly             May Yet Be
                                                                              Announced Plans        Purchased
                                                                              or Programs (1)       Under the
                                                                                                       Plans or
                                                                                                    Programs (in 
                                                                                                      millions)
     -----------------------------        -------------    ------------    -------------------     ----------------

     August 1, 2004 through
     September 4, 2004                       6,451,800         $ 39.40           6,451,800            $2,746

     September 5, 2004 through
     October 2, 2004                        12,724,100         $ 37.01          19,175,900            $2,275

     October 3, 2004 through
     October 30, 2004                        8,441,000         $ 37.24          27,616,900            $1,960
                                          -------------                    -------------------

       Total                                27,616,900                          27,616,900
                                          =============                    ===================



     (1)  The Company's  Board of Directors  approved a common stock  repurchase
          program of up to $3.0  billion for common  stock  repurchases  (not to
          exceed 133 million shares), including up to $650 million that had been
          contingent  upon the  conversion  of the  Company's  5.0%  Convertible
          Subordinated  Notes Due 2008,  which  occurred  from  October 26, 2004
          through November 16, 2004. The repurchase  program,  which the Company
          announced on August 2, 2004,  has no expiration  date, but is expected
          to be completed within the next six to nine months.

     On August 26, 2004, the Company  redeemed all of its outstanding  shares of
     Series B ESOP Convertible  Preferred Stock (Preferred  Stock), all of which
     were held by the  Company's  Savings,  Profit-Sharing  and Stock  Ownership
     Plan,  a 401(k)  savings  plan.  Each  preferred  stockholder  received  20
     equivalent  shares of JCPenney common stock for each one share of Preferred
     Stock in their  Savings  Plan  account.  The  Preferred  Stock  shares were
     converted into approximately nine million common stock shares.

                                      -32-





Item 6 - Exhibits

        Exhibit Nos.

     10.1 Term Sheet dated as of October 27, 2004  between the Company and Myron
          E. Ullman, III

     10.2 Notice of Restricted Stock Award to Myron E. Ullman,  III, dated as of
          December 1, 2004

     10.3 Notice of Restricted  Stock Unit Award to Myron E. Ullman,  III, dated
          as of December 1, 2004

     31.1 Certification  of Chief Executive  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002

     31.2 Certification  of Chief Financial  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002

     32.1 Certification  of Chief Executive  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002

     32.2 Certification  of Chief Financial  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002





                                      -33-





                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.






                                            J. C. PENNEY COMPANY, INC. 
                                            By /s/ W. J. Alcorn
                                            -----------------------------
                                            W. J. Alcorn
                                            Senior Vice President and Controller
                                            (Principal Accounting Officer)



Date: December 7, 2004


                                      -34-


                                                                    Exhibit 10.1
Myron E. (Mike) Ullman, III

Position:  Chairman and Chief Executive Officer
Starting Date:  December 1, 2004

Base Salary: $1,500,000, reviewed annually

Short-Term Incentive*
100% at Target
200% at Max
Profit cliff at 95% of plan
Incentive guaranteed at target from 12/1/ 2004 to 1/31/2005.

Signing Bonus
$3,000,000  issued at stating  date in vested  restricted  stock units (based on
average  market  price of  JCPenney  stock on date of  signing).  The  units are
payable  six  months  after  separation  from  service,  but if  termination  is
voluntary or for retirement no earlier than January 1, 2008.  Otherwise  subject
to the terms of the Company's plan.

2005 Long-Term Incentive Award
$6,000,000 of restricted stock awarded at starting date (based on average market
price of JCPenney  stock on date of signing),  vesting 20% per year beginning on
December 1, 2005,  subject to  employment  on each  vesting  date and  otherwise
subject to the terms and conditions of the Company plan.

Subsequent Long-Term Incentive Awards
Long-term incentive awards will commence with the fiscal year beginning February
1,  2006.  The value of each  award is up to  $6,000,000  as  determined  in the
discretion of the Board as recommended by the Human  Resources and  Compensation
Committee  annually.  The Company is currently revising its long-term  incentive
strategy. Criteria,  performance measures, and clawback provisions are currently
being  reviewed  and  will  be  submitted  for  approval  by  the  Board  on the
recommendation  of the Human Resources and Compensation  Committee no later than
the March 2005 Board meeting. Performance measures will be approved by the Board
on the recommendation of the Human Resources and Compensation Committee annually
thereafter.

*Subject to the terms and conditions of the applicable Company plan.

                                    /s/ Myron E. Ullman, III  10/27/2004
                                    ------------------------------------------
                                    Myron E. Ullman, III

                                    /s/ Burl Osborne
                                    ------------------------------------------
                                    Burl Osborne

                                     /s/ Thomas Engibous
                                    ------------------------------------------
                                    Thomas Engibous

                                     


                                      -35-


                                                                    Exhibit 10.2


              JCPENNEY COMPANY, INC. 2001 EQUITY COMPENSATION PLAN
                        NOTICE OF RESTRICTED STOCK AWARD

                           Name: MYRON E. ULLMAN, III

Equity Plan
-------------

The Company  maintains the J. C. Penney Company,  Inc. 2001 Equity  Compensation
Plan ("Plan"), under which the Human Resources and Compensation Committee of the
Board of Directors  ("Committee")  may,  among other things,  grant stock awards
covering  shares of the  Company's  Common  Stock of 50(cent) par value of J. C.
Penney Company, Inc. to associates of the Company as the Committee may determine
subject to terms, conditions,  or restrictions relating to such awards as it may
deem appropriate.

Stock Award
-------------

Under the terms of the Plan,  a  restricted  stock award for 160,599  shares was
granted to you on December 1, 2004.  The shares covered by the stock award shall
vest in accordance with the following  schedule  provided you are still actively
employed  on the  vesting  dates with no  interruption  of  employment  with the
Company:


                                              Amount of Total Restricted Stock
             Scheduled Vesting Date                    Award Vesting

                December 1, 2005                            32,120
                December 1, 2006                            32,120
                December 1, 2007                            32,120
                December 1, 2008                            32,120
                December 1, 2009                            32,119

You will be  eligible  to  receive  dividends  and  have  voting  rights  on the
restricted shares during the vesting period.  Dividends received by you pursuant
to the restricted  shares will not themselves be subject to  restrictions.  Once
the  restricted  stock  award  vests,  there  is  no  further  retention  period
associated  with the vested shares under the Plan (although  other  restrictions
may apply - you  should  check  with the  Company's  General  Counsel or his/her
designee prior to disposing of the vested shares).

Employment Termination
-----------------------

If your employment terminates for any reason, other than death or disability (as
defined in the  supplement  attached  hereto),  prior to December  1, 2009,  all
unvested  portions of this  restricted  stock award will be  forfeited.  If your
employment  terminates due to death or disability prior to December 1, 2009, the
restricted stock award will immediately vest with no further  restrictions under
the  Plan.  The  beneficiary  listed  on  your  J.  C.  Penney  Company,   Inc.,
Company-Paid Life Insurance Beneficiary Designation Form will receive the vested
shares  covered by the stock award in the case of  termination of employment due
to death.

Taxes and Withholding
-----------------------

At the time the granted  shares  vest,  the fair market value of the shares (the
average of the high and low JCPenney  stock price on the NYSE  multiplied by the
number of vested  shares) will be included in your W-2 form and the Company will
be required to withhold applicable taxes on such shares. The Company may collect
any  withholding  taxes due by requesting you send the  withholding  amount,  by
deducting  the  required  amount  from  your  paycheck  or other  payment  or by
retaining  and  canceling  the number of vested shares equal to the value of the
required tax  withholding.  Alternatively,  you may choose to be taxed currently
with respect to the restricted  shares by making an election under Section 83(b)
of the Internal  Revenue Code within 30 days  following  the grant of restricted
stock.  You  should  consult  with  your  personal  tax  advisor  regarding  the
advisability of making such an election.

Effect on Other Benefits
-------------------------

The value of the shares  covered  by the stock  award  will not be  included  as
compensation or earnings for purposes of any other compensation,  retirement, or
benefit plan offered to Company associates.

Administration
-------------------

The Committee has full  authority and  discretion,  subject only to the terms of
the  Plan,   to  decide  all  matters   relating  to  the   administration   and
interpretation of the Plan and this award and all such Committee  determinations
shall be final, conclusive, and binding.

                                      -36-




                                   Supplement

Definitions:

Disability
A  termination  of  employment  with the  Company or a  subsidiary  by reason of
disability  mans the  inability  of an  Associate  Participant  to engage in any
substantial gainful activity by reason of any medically determinable physical or
mental  impairment  which can be expected to result in death or which has lasted
or can be expected to last for a  continuous  period of not less than 12 months.
An Associate  Participant shall be deemed to have terminated employment with the
Company or a subsidiary by reason of  disability if it shall be determined  that
such  termination  resulted from such Associate  Participant  having  suffered a
disability,  as defined in the United  States  Social  Security  Laws  (Title 42
United  States  Code,  Section  423, or any  amendment  or  successor  statutory
provision thereto).



                                      -37-



                                                                    Exhibit 10.3


                      NOTICE OF RESTRICTED STOCK UNIT AWARD

                           Name: MYRON E. ULLMAN, III

Restricted Stock Unit Grant
------------------------------

A restricted stock unit award for 80,299 units was granted to you on December 1,
2004.  Each  restricted  stock unit shall at all times be deemed to have a value
equal to the then-current fair market value of J. C. Penney Company, Inc. Common
Stock of 50(cent) par value ("Common Stock"). The restricted stock unit grant is
100%  vested as of  December  1,  2004.  This grant is subject to all the terms,
rules, and conditions of the J. C. Penney Company, Inc. 2001 Equity Compensation
Plan ("Plan").

You will be eligible to be credited with a quarterly  distribution  of an amount
equivalent  to the  dividend  declared on Common Stock on the  restricted  stock
units until such time as the units are converted to shares of Common Stock.  Any
such dividends shall be converted into a number of additional  restricted  stock
units equal to the aggregate dividend which would have been paid with respect to
the  number of  restricted  stock  units then  credited  to you under this grant
divided by the closing price of the Company Stock on the New York Stock Exchange
on the day on which such  dividends  are paid.  Any such  additional  restricted
stock  units  shall vest  immediately  and be treated in the same  manner as the
original restricted stock units.

Payment Date
----------------

Upon your employment termination, the Company will issue to you shares of Common
Stock  in  cancellation  of the  restricted  stock  units.  If  your  employment
termination is for any reason other than voluntary separation or retirement, the
restricted  stock units will be payable six months from date of  separation.  If
your employment termination is voluntary or for retirement, the restricted stock
units will be payable six months  after  separation  from  service or January 1,
2008,  whichever is later. The beneficiary  listed on your J. C. Penney Company,
Inc.,  Company-Paid Life Insurance Beneficiary Designation Form will receive the
vested  shares  covered  by the  stock  award  in the  case  of  termination  of
employment due to death.

Taxes and Withholding
--------------------------

At the time the Company issues to you, in cancellation  of the restricted  stock
units,  shares of Common Stock, the fair market value of the shares (the average
of the high and low JCPenney stock price on the NYSE multiplied by the number of
vested  shares)  will be  included  in your  W-2 form  and the  Company  will be
required to withhold  applicable  taxes on such shares.  The Company may collect
any  withholding  taxes due by requesting you send the  withholding  amount,  by
deducting  the  required  amount  from  your  paycheck  or other  payment  or by
retaining  and  canceling  the number of vested shares equal to the value of the
required tax withholding.

Effect on Other Benefits
---------------------------

The value of the shares covered by the  restricted  stock unit grant will not be
included as  compensation  or earnings for  purposes of any other  compensation,
retirement, or benefit plan offered to Company associates.

Administration
---------------

The  Human  Resources  and  Compensation  Committee  of the  Company's  Board of
Directors has full  authority and  discretion to decide all matters  relating to
the  administration  and  interpretation of the Plan and this award and all such
Committee determinations shall be final, conclusive, and binding.


                                      -38-


                                                                    Exhibit 31.1

CERTIFICATION
--------------

I, Myron E. Ullman, III, Chairman and Chief Executive Officer, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of J. C. Penney Company,
     Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

4.   The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  [Intentionally omitted]

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

5.   The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.

Date:  December 7, 2004.
                                            /s/ Myron E. Ullman, III
                                            ---------------------------
                                            Myron E. Ullman, III
                                            Chairman and Chief Executive Officer
                                            J. C. Penney Company, Inc.

                                      
                                      -39-





                                                                    Exhibit 31.2
CERTIFICATION
--------------

I,   Robert B. Cavanaugh,  Executive Vice President and Chief Financial Officer,
     certify that:

1.   I have reviewed this quarterly report on Form 10-Q of J. C. Penney Company,
     Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of
     a material  fact or omit to state a  material  fact  necessary  to make the
     statements made, in light of the circumstances  under which such statements
     were made,  not  misleading  with  respect  to the  period  covered by this
     report;

3.   Based on my  knowledge,  the  financial  statements,  and  other  financial
     information  included  in  this  report,  fairly  present  in all  material
     respects the financial  condition,  results of operations and cash flows of
     the registrant as of, and for, the periods presented in this report;

4.   The  registrant's  other  certifying  officer(s) and I are  responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          registrant,  including its consolidated subsidiaries, is made known to
          us by others within those entities,  particularly during the period in
          which this report is being prepared;

     (b)  [intentionally omitted]

     (c)  Evaluated the  effectiveness of the registrant's  disclosure  controls
          and procedures and presented in this report our conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and

     (d)  Disclosed  in this  report  any  change in the  registrant's  internal
          control over financial reporting that occurred during the registrant's
          most recent fiscal quarter (the registrant's  fourth fiscal quarter in
          the case of an annual  report)  that has  materially  affected,  or is
          reasonably  likely to materially  affect,  the  registrant's  internal
          control over financial reporting; and

5.   The registrant's other certifying officer(s) and I have disclosed, based on
     our most recent evaluation of internal control over financial reporting, to
     the registrant's auditors and the audit committee of the registrant's board
     of directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation  of internal  control  over  financial  reporting  which are
          reasonably  likely to  adversely  affect the  registrant's  ability to
          record, process, summarize and report financial information; and

     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a  significant  role in the  registrant's  internal
          control over financial reporting.

Date:  December 7, 2004.
                                            /s/ Robert B. Cavanaugh
                                            ---------------------------
                                            Robert B. Cavanaugh
                                            Executive Vice President and
                                            Chief Financial Officer
                                            J. C. Penney Company, Inc.
                                     

                                      -40-





                                                                    Exhibit 32.1


                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company") on Form 10-Q for the period ending  October 30, 2004 (the  "Report"),
I, Myron E. Ullman,  III,  Chairman and Chief Executive  Officer of the Company,
certify,  pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906
of the Sarbanes-Oxley Act of 2002, that:

     (1)  the Report fully  complies with the  requirements  of section 13(a) or
          15(d)of the Securities Exchange Act of 1934; and

     (2)  the  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.

DATED this 7th day of December 2004.

                                            /s/ Myron E. Ullman, III
                                            -----------------------------
                                            Myron E. Ullman, III
                                            Chairman and Chief Executive Officer




                                      -41-
                                     




                                                                    Exhibit 32.2

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In  connection  with the  Quarterly  Report of J. C. Penney  Company,  Inc. (the
"Company") on Form 10-Q for the period ending  October 30, 2004 (the  "Report"),
I, Robert B. Cavanaugh,  Executive Vice President and Chief Financial Officer of
the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that:

     (1)  the Report fully  complies with the  requirements  of section 13(a) or
          15(d) of the Securities Exchange Act of 1934; and

     (2)  the  information  contained  in the  Report  fairly  presents,  in all
          material respects,  the financial  condition and results of operations
          of the Company.

DATED this 7th day of December 2004.

                                            /s/ Robert B. Cavanaugh
                                            -----------------------------
                                            Robert B. Cavanaugh
                                            Executive Vice President and
                                            Chief Financial Officer
                                     

                                      -42-