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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------

                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported): May 15, 2006


                           J. C. PENNEY COMPANY, INC.
             (Exact name of registrant as specified in its charter)


   Delaware                         1-15274                       26-0037077
(State or other jurisdiction  (Commission File No.)           (I.R.S. Employer
   of incorporation )                                        Identification No.)

6501 Legacy Drive
Plano, Texas                                            75024-3698
(Address of principal executive offices)                (Zip code)


Registrant's telephone number, including area code:  (972) 431-1000

==============================================================================
Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[  ] Written communications  pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[  ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
     CFR 240.14a-12)

[  ] Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
     Exchange Act (17 CFR 240.14d-2(b))

[  ] Pre-commencement  communications  pursuant  to Rule  13e-4(c)  under the
     Exchange Act (17 CFR 240.13e-4(c))





Item 1.01         Entry into a Material Definitive Agreement

     The  Company's  Corporate  Governance  Committee  and  Board of  Directors,
working  with an  outside  executive  compensation  consultant  retained  by the
Committee,  are currently reviewing the compensation  structure for non-employee
directors.  In  light  of  this  review,  on May  19,  2006,  the  Board,  after
considering the recommendations of its Corporate Governance Committee,  approved
the following  compensation for non-employee  directors covering the period from
June 1, 2006 through August 31, 2006:

     o    Lump  sum   payment  of  $15,000  for  each   non-employee   director,
          representing  the prorated  portion of the current annual  retainer of
          $60,000.

     o    Lump sum  payment  of $2,500  for the  Chair of the  Audit  Committee,
          representing  the prorated  portion of the current annual retainer for
          the Audit Committee Chair of $10,000.

     o    Lump sum  payment of $1,875 for the  respective  Chairs of each of the
          Corporate  Governance,  Human Resources and Compensation,  and Finance
          Committees,  representing  the prorated  portion of the current annual
          retainer for each of those Committee Chairs of $7,500.

     Directors are not paid a fee for meeting attendance, but are reimbursed for
expenses  incurred in  connection  with any  meeting  which they attend in their
official  capacities as directors.  Non-employee  directors are also paid $1,000
for each full day of service to the Company in addition to those  services which
they perform in connection  with Board and committee  responsibilities,  and are
reimbursed for expenses in connection with their performance of such services.

     The Board also  approved  the  annual  equity  grant for each  non-employee
director  consisting of restricted stock units having a market value on the date
of grant of $100,000.  Pursuant to the  provisions of the Company's  2005 Equity
Compensation Plan, the date of grant is the third full trading day following the
date of the Company's annual meeting of stockholders.

     Directors may elect to receive all or a portion of their cash retainers and
fees in Company  Common Stock. A director may also elect to defer payment of all
or part of any of their cash retainers and fees under the terms of the Company's
Deferred  Compensation  Plan for Directors.  To comply with the  requirements of
Section 409A of the Internal  Revenue Code,  the Company has amended  certain of
its non-employee  director election forms. Copies of the amended forms are filed
herewith as Exhibits 10.1, 10.2, 10.3, and 10.4 hereto.


Item 5.02   Departure  of  Directors  or  Principal  Officers;  Election  of
            Directors; Appointment of Principal Officers

     On May 15, 2006,  the Company's  Board of Directors  announced  that it had
elected Ann Marie Tallman as a member of the Board of  Directors,  effective May
19, 2006.  Ms.  Tallman has been  elected for the class of directors  whose term
expires in May 2007.  There are no  arrangements or  understandings  between Ms.
Tallman  and any other  person  pursuant to which she was elected as a director.
Ms.  Tallman was also  appointed to the  Corporate  Governance  Committee of the
Board  of  Directors,  effective  May  19,  2006.  A copy of the  press  release
announcing Ms. Tallman's  election to the Board is furnished herewith as Exhibit
99.1.


Item 8.01         Other Events

     (a)  On May 19, 2006, the Company held its Annual  Meeting of  Stockholders
          at  its  Home  Office  in  Plano,   Texas.   At  the  Annual  Meeting,
          stockholders  (1)  re-elected   Directors  Vernon  Jordan,  Jr.,  Burl
          Osborne,  Mary Beth Stone West,  and R. Gerald Turner for a three-year
          term expiring at the 2009 Annual Meeting, (2) ratified the appointment
          of KPMG LLP as the Company's  independent  auditor for the fiscal year
          ending  February 3, 2007,  (3) approved  amendments  to the  Company's
          Restated  Certificate  of  Incorporation  and Bylaws to declassify the
          Board of Directors,  and (4) rejected a stockholder  proposal relating
          to  executive  compensation.  A copy  of the  press  release  covering
          actions taken at the Annual  Meeting is furnished  herewith as Exhibit
          99.2.

     (b)  The  Company  has revised its  Corporate  Governance  Guidelines.  The
          revised  Guidelines  provide for the annual appointment of a presiding
          director for executive  sessions of the Board. The presiding  director
          will be elected by the independent  directors to serve a one-year term
          beginning  with the May 19,  2006  meeting of the Board.  The  revised
          Guidelines also provide that a Committee of the Whole, composed of the
          Company's outside directors,  shall meet at least annually to evaluate
          the Chief  Executive  Officer's  performance  based on previously  set
          goals and objectives  (such goals and objectives  shall also be set by
          the Committee of the Whole).  The results of this  evaluation  will be
          shared  with  the  CEO and  used  by the  Committee  of the  Whole  in
          establishing  the CEO's  compensation.  The revised  Guidelines can be
          accessed on the Company's website at  www.jcpenney.net  by clicking on
          "Investor  Relations,"  then  "Corporate  Governance."  A copy  of the
          revised Guidelines is also furnished herewith as Exhibit 99.3.



Item 9.01         Financial Statements and Exhibits.

     10.1      Form of Election to Receive Stock in Lieu of Cash Retainer(s)

     10.2      Form of Notice of Election  to Defer  under the J. C. Penney
               Company, Inc. Deferred Compensation Plan for Directors

     10.3      Form of Notice of Change in the Amount of Fees  deferred  under
               the J. C. Penney Company, Inc. Deferred Compensation Plan for
               Directors

     10.4      Form of Notice of  Termination  of  Election  to Defer under the
               J. C. Penney Company, Inc. Deferred Compensation Plan for
               Directors

     99.1      J. C. Penney Company,  Inc. News Release issued May 15, 2006
               regarding election of Ann Marie Tallman to Board of Directors

     99.2      J. C. Penney Company,  Inc. News Release issued May 19, 2006
               regarding results of Annual Meeting of Stockholders

     99.3      J. C. Penney Company, Inc. Corporate Governance Guidelines






                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                          J. C. PENNEY COMPANY, INC.




                                          By: /s/ Joanne L. Bober
                                              ---------------------------
                                               Joanne L. Bober
                                               Executive Vice President,
                                               General Counsel and Secretary




Date:  May 19, 2006











                                  EXHIBIT INDEX

 Exhibit Number            Description

     10.1    Form of Election to Receive Stock in Lieu of Cash Retainer(s)

     10.2    Form of Notice of Election  to Defer  under the J. C. Penney
             Company, Inc. Deferred Compensation Plan for Directors

     10.3    Form of Notice of Change in the Amount of Fees  deferred  under
             the J. C. Penney Company, Inc. Deferred Compensation Plan for
             Directors

     10.4    Form of Notice of  Termination  of  Election  to Defer under the
             J. C. Penney Company, Inc. Deferred Compensation Plan for Directors

     99.1    J. C. Penney Company,  Inc. News Release issued May 15, 2006
             regarding election of Ann Marie Tallman to Board of Directors

     99.2    J. C. Penney Company,  Inc. News Release issued May 19, 2006
             regarding results of Annual Meeting of Stockholders

     99.3    J. C. Penney Company, Inc. Corporate Governance Guidelines




                                                                    Exhibit 10.1
To:      Vice President, Director of Rewards
         and Associate Recognition
         J. C. Penney Company, Inc.
         P. O. Box 10001 Dallas, TX 75301-8211

Re:      Directors' Compensation

              ELECTION TO RECEIVE STOCK IN LIEU OF CASH RETAINER(S)

Pursuant to the terms of the 2005 J. C. Penney Company, Inc. Equity Compensation
Plan, I hereby elect as a Director of J. C. Penney Company,  Inc. ("Company") to
receive in shares of J. C. Penney Company,  Inc.  Common Stock ("Common  Stock")
_______%  of my  annual  retainer  and,  if  applicable,  _______%  of my annual
Committee  Chairperson  Retainer and _______% of my annual  Representative under
Indemnification Trust Retainer.

I understand the terms of this election will be as follows:

     o    The standard annual election date is June 1.

     o    The  payment  in  stock  will be made at the  time of  payment  of the
          Directors' compensation.

     o    The election will automatically renew unless,  prior to the end of the
          twelve-month period, I notify the Company in writing that the election
          is being terminated.

     o    The shares  issued  will be based on the fair  market  value of Common
          Stock  on the date of  issuance.  The fair  market  value  will be the
          opening  price of the  Common  Stock on such date as  reported  in the
          composite  transaction  table covering  transactions of New York Stock
          Exchange listed  securities,  or if such Exchange is closed, or if the
          Common  Stock does not trade on such date,  the  closing  price of the
          Common Stock reported in the composite  transaction  table on the last
          trading date immediately preceding such date.

     o    All Common Stock issued in payment of Directors'  compensation will be
          automatically vested (non-forfeitable) on the date of issue.

     o    A check will be issued for fractional shares.

I also  understand that the retainer is subject to Federal Income Tax and Social
Security  Self-Employment  Tax as described in the  Compensation  section of the
Directors'  Compensation and Benefits book.  Further, I understand that the fair
market  value of these  shares,  as  determined  above,  will be reported to the
Internal  Revenue  Service  on a Form  1099,  as if this  compensation  had been
received in cash.

The  issuance of stock made  pursuant to this  election  must be reported to the
Securities and Exchange Commission on a Form 4 which must be filed by the end of
the second business day following the transaction. Any subsequent sale by you of
stock received  pursuant to this election  should be pre-cleared  with the Legal
Department  (Joanne  Bober,  972/431-1916;  Jeff Vawrinek,  972/431-1287;  Ralph
Richardson,  972/431-1288; Salil Virkar, 972/431-1211);  depending on the number
of shares to be sold, it may be necessary to file a Form 144 notice of sale with
the SEC prior to the sale.  The sale must also be  reported  on Form 4, which is
due by the end of the second business day following the  transaction.  All stock
received  in  lieu of  cash  will be  beneficially  owned  by you,  and  will be
reflected in the stock ownership table in the Company's Proxy Statement.


---------------------------------                  -----------------
Signature                                          Date







                                                                    Exhibit 10.2

                                                                  
To:  Vice President, Director of        United Parcel Service:     Vice President, Director of
     Rewards and Associate Recognition                             Rewards and Associate Recognition
     J. C. Penney Co., Inc.                                        J. C. Penney Co., Inc.
     P. O. Box 10001                                               6501 Legacy Drive
     Dallas, TX  75301-8211                                        Plano, TX  75024-3698


RE:  Notice of Election to Defer under the J. C. Penney Company,  Inc.  Deferred
     Compensation Plan for Directors ("Plan")

Intention to Defer
Pursuant  to the terms of the Plan,  a copy of which I have  received,  I hereby
elect as a director of J. C. Penney Company,  Inc. to defer receipt of _______%*
of my annual  retainer,  _____%* of my meeting fees,  and _______%* of any other
fees or cash  compensation  payable to me for  services  to be  rendered  to the
Company ("Fees").  I understand that such an election to defer shall take effect
on January 1st and shall  continue  in effect  until  December  31st of any year
unless  you shall  have  received  from me by  December  31st in the prior  year
written notice of (1) my termination of such election to defer, or (2) my change
in the amount of my Fees to be deferred.

Factor for Deferral Account
In accordance  with the provisions of Section 4 of the Plan, I hereby elect that
the balance in my plan Account shall be determined by reference to the following
Factor (select one):

     /___/ The Moody's Single A Corporate Bond Yield

     /___/ The rate payable for one-year Treasury Notes.

     /___/ The rate  under  the  Interest  Income  Account  of the J. C.  Penney
          Corporation, Inc. Savings, Profit-Sharing and Stock Ownership Plan.

     /___/ Units measured by the value of a share of Company Stock.
          NOTE:  If you elect this last  Factor,  you should be aware that under
          the  most  recent  rules  adopted  by  the   Securities  and  Exchange
          Commission,  contributions  to your  account  in this  manner  will be
          considered an exempt  "purchase"  under  Section 16 of the  Securities
          Exchange Act of 1934.  This  purchase  will be reportable on a Form 5,
          but it will not be "matched"  against other  nonexempt sales you might
          wish to make. Your switches into or out of this Factor will be exempt,
          so long as any "opposite way" switches (i.e., transfers in followed by
          transfers out, or vice versa) are at least six months apart.

This  election  of a Factor for valuing  the  balance in my Plan  Account  shall
continue in effect until the last day of the calendar  quarter  during which you
shall have received written notice from me of my election of a different Factor.

Payment of Deferred Compensation
I  understand  that  all  deferred  Fees  shall  be  paid  to me  in  10  annual
installments, unless otherwise provided for by the Plan. I hereby elect that the
first  installment,  shall  be  paid  on the  first  business  day of  _______**
("Deferred Payment Date") and that subsequent  installments shall be paid on the
first business day of each  succeeding  calendar year until paid in full. I also
understand that my election of a Deferred Payment Date is irrevocable, except as
provided in Section 6 of the Plan (Death or Hardship).

 -----------------------------------------
(Signature)                           Date
*Specify percentage.
**Specify a year. The year specified  shall not be later than the fifth calendar
year following the year in which you reach age 70.




                                                                    Exhibit 10.3

                                                                  
To: Vice President, Director of       United Parcel Service:      Vice President, Director of
    Rewards and Associate Recognition                             Rewards and Associate Recognition
    J. C. Penney Co., Inc.                                        J. C. Penney Co., Inc.
    P. O. Box 10001                                               6501 Legacy Drive
    Dallas, TX  75301-8211                                        Dallas, TX 75024-3698



RE:  Notice of Change in the  Amount  of Fees  deferred  under the J. C.  Penney
     Company, Inc. Deferred Compensation Plan for Directors ("Plan")


Pursuant  to the  terms  of the  Plan,  I hereby  elect  to make a change  in my
election of the amount of fees deferred.

I hereby elect to defer receipt of _____%* of my annual retainer,  _____%* of my
meeting fees,  and _____%* of any other fees or  compensation  payable to me for
services to be rendered to the Company ("Fees").

I  understand  that such  changes in my election of the amount of Fees  deferred
shall take effect on January 1st and shall  continue  in effect  until  December
31st of any year unless you shall have  received from me by December 31st of the
prior year written notice of (1) my  termination  of such election to defer,  or
(2) my change in the amount of my Fees to be deferred.

I further  understand  that in all other  respects my election to defer  remains
unchanged.



-----------------------------                      ------------------------
(Signature)                                        Date

* Specify percentage.



                                                                    Exhibit 10.4

                                                                       
To:      Vice President, Director of         United Parcel Service:    Vice President, Director of
         Rewards and Associate Recognition                             Rewards and Associate Recognition
         J. C. Penney Co., Inc.                                        J. C. Penney Co., Inc.
         P. O. Box 10001                                               6501 Legacy Drive
         Dallas, TX  75301-0004                                        Plano, TX  75024-3698


RE:  Notice of Termination of Election to Defer under the J. C. Penney  Company,
     Inc. Deferred Compensation Plan for Directors ("Plan")


Pursuant to the terms of the Plan, I hereby  terminate my election to defer Fees
under the Plan.


I understand  that this  termination of election to defer Fees shall take effect
on January  1st of any year  following  your  receipt of this notice by December
31st of the year prior to effective year of termination.




-------------------------------------                  -------------------------
(Signature)                                            Date







                                                                    Exhibit 99.1

              Ann Marie Tallman Joins JCPenney Board of Directors
    Former MALDEF Executive Brings Substantive Leadership to JCPenney Board

May 15, 2006 - J. C. Penney Company,  Inc.  announced that Ann Marie Tallman,  a
highly accomplished leader in the public,  private and non-profit sectors,  will
join the  Company's  Board of  Directors,  effective  May 19.  Ms.  Tallman,  an
attorney,  most recently  served as president and general counsel of the Mexican
American Legal Defense and Educational Fund (MALDEF).

Myron E. (Mike) Ullman,  III, chairman and chief executive  officer,  said, "Ms.
Tallman is an  innovative  leader and a compelling  advocate of equal rights for
all people.  Her  broad-based  business  expertise in finance,  governance,  and
marketing,  coupled  with a deep  understanding  of the Latino  market will be a
significant  value to our Board. We look forward to Ms. Tallman's  contributions
as we  continue  to make  JCPenney a great  place to work and a top  retailer in
terms of performance  and  execution."

Ms.  Tallman  added,  "I am  delighted  to be  involved  in the  next  phase  of
JCPenney's growth and success as the company continues to execute its long range
plan to become the preferred  shopping  choice of Middle  America."

Ms. Tallman, 42, has been actively involved with the Latino community and MALDEF
for more than 18 years. Also a financial  services expert,  Ms. Tallman held the
position of senior vice  president with mortgage  lending giant,  Fannie Mae. In
this position,  Ms. Tallman led Fannie Mae's Single Family Mortgage Business for
the Western  United  States,  which  covered 25 states  west of the  Mississippi
River. Prior to that, Ms. Tallman held various executive positions at the Fannie
Mae Corporation and was president and chief executive officer for the Fannie Mae
Foundation,  a non-profit  organization in Washington,  D.C., where she directed
five offices and a $400 million endowment.

Before  joining  Fannie  Mae in 1994,  Tallman  was  deputy  director  of office
planning  and  community  development  for the City and  County of  Denver.  Ms.
Tallman began her professional  career in 1990 as an attorney with Kutak Rock in
Denver.  While a  practicing  attorney,  Tallman was a founding  board member of
Hispanic PAC USA, a federal  political action committee  dedicated to supporting
local and national Hispanic candidates for political office.

Ms.  Tallman  received a B.S.  in  psychology  and  political  science  from the
University  of Iowa,  and a J.D. from the  University  of California  Berkeley -
Boalt Hall School of Law. She has completed executive programs at the JFK School
of  Government  at Harvard  University,  the  Wharton  School at  University  of
Pennsylvania and The Aspen Institute.


                                                                    Exhibit 99.2

           JCPENNEY REVIEWS PROGRESS ON ITS STRATEGIC LONG RANGE PLAN
                  AT COMPANY'S ANNUAL MEETING OF STOCKHOLDERS


PLANO, Texas (May 19, 2006) - At J. C. Penney Company,  Inc.'s (NYSE:JCP) Annual
Meeting of Stockholders  held here today,  Chairman and Chief Executive  Officer
Myron E. (Mike) Ullman, III, reviewed the Company's strategic growth initiatives
and financial performance expectations,  all reflecting the ongoing execution of
JCPenney's five-year, Long-Range Plan.

"Our Long  Range  Plan is  designed  to make  JCPenney  a leader  in the  retail
industry,  and  our  excellent  performance  in the  first  year  of  this  Plan
underscores that we are well on our way. Looking ahead, we see great opportunity
for  JCPenney  as we focus on the growth of our  customer  base,  store base and
financial  performance.  Our highly  talented  team of  associates is focused on
executing  our plans to meet the  needs of our  customers  and be the  preferred
shopping choice for Middle America," stated Mr. Ullman.

Stockholder Voting Results
---------------------------

During  the  meeting,  Company  stockholders  re-elected  four  directors  for a
three-year term and ratified the appointment of KPMG LLP as independent  auditor
for the fiscal year ending Feb. 3, 2007. In other Company business, stockholders
approved  management's  proposal to amend the Company's Restated  Certificate of
Incorporation  and  Bylaws  to  declassify  the  Board  of  Directors.   Current
directors,  including those  re-elected to three-year  terms at today's Meeting,
will continue to serve the remainder of their elected  terms;  and starting with
the 2007 Annual Meeting of  Stockholders,  directors will be elected annually so
that by the 2009 Annual Meeting of  Stockholders,  all directors will be elected
annually.

Additionally, stockholders rejected a stockholder's proposal requesting that the
Board   of   Directors'   Executive    Compensation    Committee   establish   a
pay-for-performance  standard in the Company's  executive  compensation plan for
senior executives.



Dividend Declaration
---------------------

JCPenney's Board of Directors  declared a quarterly  dividend of $0.18 per share
on the  Company's  common  stock.  The dividend is payable Aug. 1, 2006,  to the
Company's stockholders of record at the close of business on July 10, 2006.


For further information, contact:

Media Relations
-----------------
Darcie Brossart; (972) 431-3400; dbrossar@jcpenney.com
Quinton Crenshaw; (972) 431-3400; qcrensha@jcpenney.com

Investor Relations
-------------------
Bob Johnson; (972) 431-2217; rvjohnso@jcpenney.com
Ed Merritt; (972) 431-8167; emerritt@jcpenney.com


About JCPenney
---------------

J. C. Penney Corporation,  Inc., the wholly owned operating  subsidiary of J. C.
Penney Company, Inc., is one of America's largest department store, catalog, and
e-commerce retailers,  employing  approximately 150,000 associates.  As of April
29, 2006, J. C. Penney  Corporation,  Inc.  operated 1,021  JCPenney  department
stores  throughout  the United States and Puerto Rico.  JCPenney is the nation's
largest  catalog  merchant  of general  merchandise,  and  jcp.com is one of the
largest apparel and home furnishings  sites on the Internet.  JCPenney refers to
the Internet/catalog business as Direct.

This release may contain  forward-looking  statements  within the meaning of the
Private  Securities   Litigation  Reform  Act  of  1995.  Such   forward-looking
statements,  which  reflect the  company's  current  views of future  events and
financial  performance,  involve known and unknown risks and uncertainties  that
may cause the company's  actual results to be materially  different from planned
or expected results.  Those risks and uncertainties include, but are not limited
to, competition,  consumer demand, seasonality,  economic conditions,  including
the price and availability of oil and natural gas, impact of changes in consumer
credit payment terms,  changes in management,  retail  industry  consolidations,
acts of terrorism or war, and government activity. Please refer to the company's
most recent Form 10-K and subsequent  filings for a further  discussion of risks
and  uncertainties.  Investors  should take such risks into  account when making
investment  decisions.  We do not  undertake  to  update  these  forward-looking
statements as of any future date.

                                      # # #





                                                                    Exhibit 99.3
                           J. C. PENNEY COMPANY, INC.
                         Corporate Governance Guidelines
                            (revised April 21, 2006)

J. C. Penney Company,  Inc. is committed to assuring that the Company is managed
in a way that is fair to its  stockholders  and that allows its  stockholders to
maximize their  investment by  participating in the present and future growth of
the  Company.  The Board of Directors  has adopted  these  Corporate  Governance
Guidelines  and policies and,  with ongoing input from the Corporate  Governance
Committee,  continue  to assess  the  appropriateness  of these  guidelines  and
policies and implement such changes and adopt such additions as may be necessary
or desirable to promote the effective governance of the Company.

I.   Board of Directors' Responsibilities.

          A.   Board.  The business affairs of the Company are managed under the
               direction of the Board,  which  represents  and is accountable to
               the  stockholders  of the Company.  The Board's  responsibilities
               include the responsibility to oversee and regularly evaluate: (i)
               the strategic direction of the Company; (ii) management policies;
               (iii) the  effectiveness  with which  management  implements  its
               policies;   (iv)  the   selection,   evaluation  and  setting  of
               appropriate   compensation  for  the  Company's  chief  executive
               officer;  (v) succession  planning;  and (vi) the recommendations
               for and  election and  compensation  of the  Company's  principal
               officers.

          B.   Directors.  The  directors  are to act in good faith and with due
               care so as to  exercise  their  business  judgment on an informed
               basis in what they  reasonably and honestly  believe to be in the
               best interests of the Company and its stockholders. The directors
               are  expected  to attend  all duly  called  meetings  and  inform
               themselves  in advance  of all  relevant  information  reasonably
               available to them.

II.  Board Composition and Qualifications.

          A.   Size.  As required by the Company's  Bylaws,  the total number of
               directors is  determined  by the Board from time to time,  except
               the total  number of  directors  may not be less than three.  The
               Board believes that a board ranging in size from 10 to 15 members
               is most appropriate.

          B.   Classes and Terms. The Board has three classes of directors of as
               nearly  equal  size  as  possible.  The  term of  each  class  of
               directors  is  normally  three  years,  and the term of one class
               expires each year in rotation.

          C.   Qualifications. The Corporate Governance Committee is responsible
               for developing and periodically  reviewing the appropriate skills
               and  characteristics  required of Board members in the context of
               the then current make-up of the Board.  The Corporate  Governance
               Committee develops and reviews Board membership criteria,  which,
               among  other  things,   currently  include:   (i)  character  and
               integrity;   (ii)  business  and  management  experience;   (iii)
               demonstrated



               competence  in dealing with complex  problems;  (iv)  familiarity
               with  the   business  of  the  Company;   (v)  diverse   talents,
               backgrounds  and  perspective;  (vi)  freedom  from  conflicts of
               interest;   (vii)   regulatory  and  stock  exchange   membership
               requirements for the Board;  (viii)  sufficient time to devote to
               the affairs of the Company;  and (ix)  reputation in the business
               community.   Under  the  Company's  Bylaws,  directors  are  also
               required to be stockholders of the Company.

          D.   Independence.  The  Board  will at all  times be  comprised  of a
               majority  of  independent  directors  who meet the  criteria  for
               independence  set by the New York Stock  Exchange  ("NYSE").  The
               Board   will  make  a   determination   as  to  each   director's
               independence  on an annual  basis.  Each director is requested to
               notify the  Chairman of the Board and the chair of the  Corporate
               Governance  Committee,  as soon  as  practicable,  of any  event,
               situation or condition that may affect the Board's  evaluation of
               his or her independence.

          E.   Other Board  Memberships.  Directors  are  required to advise the
               Chairman of the Board and the chair of the  Corporate  Governance
               Committee,  as soon as  practicable,  in advance of  accepting an
               invitation to serve on another board. Directors are encouraged to
               limit the number of other boards (excluding non-profits) on which
               they  serve,  taking into  account  potential  board  attendance,
               participation and effectiveness on these boards.

          F.   Retirement   Age/Change   of  Status  of   Director's   Principal
               Employment.  The Company's bylaws provide for director retirement
               upon reaching age 70. Directors are also required to submit their
               resignation to the Board for its  consideration  upon a change in
               status of their principal employment or occupation.

          G.   Selection  of  Director   Nominee   Candidates.   The   Corporate
               Governance Committee is responsible for recommending to the Board
               the  selection  of  qualified  director  nominee  candidates  for
               consideration,  based on the  qualifications  set  forth in II.C.
               above.

III. Board Organization.

          A.   Chairman of the Board.  The Board  shall  select its Chair in the
               manner it considers in the best  interests of the Company and the
               Company's  stockholders.  The Chair establishes the board meeting
               agenda in consultation  with the other  directors,  the executive
               officers of the Company, and the corporate  secretary.  The Chair
               may also serve as the Company's chief executive officer ("CEO").

          B.   Committees  of the Board.  The Board has standing  committees  to
               consider designated matters.  Currently,  the standing committees
               of the Board are Audit, Corporate Governance,  Finance, and Human
               Resources and  Compensation.  Chair positions  rotate every three
               years  for  all  committees  with  the  exception  of  the  Audit
               Committee,  whose chair shall  remain in that  position  for five
               years,  unless  otherwise  changed by the  Board.  Except for the
               Finance  Committee,  all  standing  committee  members  shall  be
               independent directors as determined in accordance



               with applicable NYSE rules.  Each committee has a written charter
               setting forth the duties,  authority and  responsibilities of the
               committee and is responsible to the full Board.

IV.  Board Meetings.

          A.   Regular  Meetings.  The  Board  will  meet in person at least six
               times per year,  unless it determines that more or fewer meetings
               are required.

          B.   Special  Meetings.  The Chair will call additional  meetings,  as
               necessary. Any director may request that the Chair call a special
               meeting.  Special  meetings may be held in person or by telephone
               or other form of interactive electronic communication.

          C.   Executive   Sessions   and  Role  of  Presiding   Director.   The
               independent  directors  will meet in  executive  session  at some
               point during each regularly  held meeting of the  directors.  The
               presiding director of these executive sessions shall rotate on an
               annual  basis,  beginning  with the May 19,  2006  meeting of the
               Board of  Directors,  at which  time the  Chair of the  Corporate
               Governance   Committee   shall  serve  as   presiding   director.
               Thereafter,  the independent  directors shall select the director
               to serve as presiding director for each subsequent one year term.
               At a minimum, the independent  directors will use these executive
               sessions  to  review,  as timely or  appropriate:  (i)  strategic
               issues;  (ii) future Board agenda and the flow of  information to
               directors;   (iii)   CEO   succession;   (iv)   performance   and
               compensation; (v) management progression and succession; and (vi)
               the  Company's  Corporate  Governance  Guidelines.  The presiding
               director   will  advise  the  Chair  of  decisions   reached  and
               suggestions made at these sessions.

V.   Access to Management, Independent Advisors and Non-Management Directors.

          A.   Management.  The Board shall have unfettered  access at all times
               to all members of management and all employees of the Company and
               to the Company's inside and outside counsel and auditors.

          B.   Independent  Advisors.  The  Board  and  each of its  committees,
               consistent with the provisions of their respective charters, have
               the right at any time to retain  independent  advisors for legal,
               financial,  compensation  or other  services  to  assist  them in
               performing their duties and responsibilities.

          C.   Non-Management  Directors.  Interested  stockholders  wishing  to
               communicate  with  the  Company's  non-management  directors  may
               contact the office of the Company's General Counsel.  The Company
               publishes on its Web site  (www.jcpenney.net) a telephone number,
               mailing address and email address for this purpose.




VI.  Director  Orientation and Education.  All new directors receive orientation
     materials  upon  joining  the  Board in order to become  familiar  with the
     Company's vision,  strategic direction,  core values and ethics,  financial
     matters,   corporate  governance  practices  and  other  key  policies  and
     practices,  and  participate  in such further  meetings and sessions as are
     necessary to maximize their  understanding  of the Company,  its operations
     and  their  roles  as  directors.   All  directors  also  receive  internal
     continuing education on matters relevant to Company operations,  governance
     matters,  business ethics,  legal  compliance and diversity.  Directors are
     also encouraged to participate in external continuing  education forums for
     directors,  as they or the Board determine is desirable or appropriate from
     time to time.

VII. Compensation.

          A.   Retainer and Expenses. The Corporate Governance Committee has the
               responsibility  for  recommending  to the Board  the  appropriate
               compensation for  non-associate  directors.  It conducts periodic
               reviews  to  assure  that the  directors  are  being  fairly  and
               reasonably compensated in relation to comparable U. S. companies.
               Directors  are also  reimbursed  for  travel  and other  expenses
               incurred  in   connection   with  their   duties  as   directors.
               Compensation  should  not be set at a level  that would call into
               question the Board's objectivity.

          B.   Loans to Directors and Executive  Officers.  The Company does not
               make personal loans to its directors or executive officers.

          C.   Director Stock  Ownership  Guidelines.  The Board has not adopted
               formal  stock  ownership  guidelines  for  directors or executive
               officers.  Under the Company's Equity Compensation Plan, however,
               shares of JCPenney common stock underlying non-associate director
               annual equity grants are restricted until the director's  service
               on the Board ends.

VIII. Succession Planning.  The CEO reports periodically to an executive session
     of the Board on succession  planning.  Such meetings shall cover the entire
     subject of management  development,  including  policies and principles for
     CEO selection and performance review and policies  regarding  succession in
     the event of an emergency or the  resignation,  incapacity or retirement of
     the CEO.

IX.  Annual Performance Review.

     A.   Chief Executive Officer.

          1.   Annually,   or  more  frequently  as  appropriate,   the  outside
               directors  will meet as a Committee  of the Whole to evaluate the
               CEO's  performance  based on previously  set goals and objectives
               (such  annual CEO goals and  objectives  shall also be set by the
               Committee  of the  Whole).  The  results of this  evaluation  are
               shared with the CEO and are used by the Committee of the Whole in
               establishing the CEO's compensation.




          2.   The evaluation  should be based on objective  criteria  including
               performance   of  the  business,   accomplishment   of  long-term
               strategic  objectives,   development  of  management,   etc.  The
               Committee  of the Whole in the course of its  deliberations  will
               use the evaluation when considering the compensation of the CEO.

          B.   Board of Directors.  Annually, or more frequently as appropriate,
               the  Board   conducts  a   self-evaluation   as  to  its  overall
               effectiveness  and  performance.  Each  of the  Audit,  Corporate
               Governance,  and Human Resources and Compensation Committees also
               conducts  a  self-evaluation   annually.  The  purpose  of  these
               evaluations is to improve the  effectiveness of the Board and its
               committees.