For Immediate Release
Pointer Telocation Announces Market Maker Appointment

Givatayim, Israel December 28, 2006, Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR), a leading provider of services to insurance companies and car owners, including road-side assistance, towing and stolen vehicle retrieval services in Israel, Argentina and Mexico, today announced it has entered into an agreement for Market Making in Israel in Pointer’s securities with Clal Finance Batucha Investment Management Ltd. (“Clal Finance”), in accordance with the Tel Aviv Stock Exchange Regulations.

The Agreement, which is conditional upon receipt by Clal Finance of the authorization from the Tel Aviv Stock Exchange, appoints Clal Finance to act as a market maker, for a period of one year, in connection with the trading of Pointer’s ordinary shares on the Tel Aviv Stock Exchange. In order to provide liquidity for Clal Finance’s market making operation, the controlling shareholder, DBSI Investments Ltd., will make available 10,000 Ordinary Shares of Pointer, by lending them to Clal Finance.

Yossi Ben Shalom, Chairman of the Board of Directors, commented “We have appointed Clal Finance as a Market Maker, further to the dual listing of the Company’s shares on the Tel Aviv Stock Exchange, to further contribute to the liquidity of the Company’s shares.”

About Pointer Telocation: Pointer Telocation Ltd www.pointer.com provides range of services to insurance companies and automobile owners, including road-side assistance, vehicle towing, stolen vehicle retrieval, fleet management and other value added services. Pointer Telocation provides services, for the most part, in Israel, through its subsidiary Shagrir and in Argentina and Mexico through its local subsidiaries. Independent operators provide similar services in Russia and Venezuela utilizing Pointer’s technology and operational know-how.

Safe Harbor Statement

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company’s concentration on one industry in limited territories, decline in demand for the company’s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company’s reports filed from time to time with the Securities and Exchange Commission.