FORM 6-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


 
Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For March 18, 2019

Commission File Number:  001-33271

CELLCOM ISRAEL LTD.
10 Hagavish Street
Netanya, Israel 4250708
________________________________________________
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒  Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):            

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):            

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes  ☐              No ☒

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): Not Applicable
 
This Report on Form 6-K is incorporated by reference into the registrant's Israeli prospectus, dated August 10, 2017.
 


 
CELLCOM ISRAEL ANNOUNCES
FOURTH QUARTER AND FULL YEAR 2018 RESULTS
------------------------
 
Cellcom Israel concludes 2018 with a 9% increase in the fixed-line segment's
revenues, loss of NIS 64 million and Adjusted EBITDA1 of NIS 660 million.
 
Nir Sztern, Cellcom CEO said: “Despite the high level of competition in 2018,
the fixed-line segment's revenues increased by 9%, compared to 2017. The
signing of the investment transaction in IBC through a partnership of Cellcom
and IIF is a breakthrough event for the coming years. However, the Israeli
telecommunications market is in a difficult state, and without an urgent
regulatory intervention to resolve the crisis, a genuine damage to investments is expected."
 
----
 
2018 Full Year Highlights (compared to 2017):

§
Total Revenues totaled NIS 3,688 million ($984 million) compared to NIS 3,871 million ($1,033 million) last year, a decrease of 4.7%
 
§
Service revenues totaled NIS 2,784 million ($743 million) compared to NIS 2,919 million ($779 million) last year, a decrease of 4.6%
 
§
Operating income totaled NIS 74 million ($20 million) compared to NIS 297 million ($79 million) last year, a decrease of 75.1%
 
§
Loss totaled NIS 64 million ($17 million) compared to net income of NIS 113 million ($30 million) last year
 
§
Adjusted EBITDA1 totaled NIS 660 million ($176 million) compared to NIS 853 million ($228 million) last year, a decrease of 22.6%
 
§
Net cash from operating activities totaled NIS 770 million ($205 million) compared to NIS 774 million ($207 million) last year, a decrease of 0.5%
 
§
Free cash flow1 totaled NIS 181 million ($48 million) compared to NIS 325 million ($87 million) last year, a decrease of 44.3%


1 Please see "Use of Non-IFRS financial measures" section in this press release.
- 1 -

 
Fourth Quarter 2018 Highlights (compared to fourth quarter of 2017):
 
§
Total Revenues totaled NIS 918 million ($245 million) compared to NIS 975 million ($260 million) in the fourth quarter last year, a decrease of 5.8%
 
§
Service revenues totaled NIS 677 million ($181 million) compared to NIS 712 million ($190 million) in the fourth quarter last year, a decrease of 4.9%
 
§
Operating income totaled NIS 8 million ($2 million) compared to NIS 45 million ($12 million) in the fourth quarter last year, a decrease of 82.2%
 
§
Loss totaled NIS 35 million ($9 million) compared to net income of NIS 10 million ($3 million) in the fourth quarter last year.
 
§
Adjusted EBITDA1 totaled NIS 163 million ($43 million) compared to NIS 189 million ($50 million) in the fourth quarter last year, a decrease of 13.8%
 
§
Net cash from operating activities totaled NIS 167 million ($45 million) compared to NIS 214 million ($57 million) in the fourth quarter last year, a decrease of 22.0%
 
§
Free cash flow1 totaled NIS 7 million ($2 million) compared to NIS 77 million ($21 million) in the fourth quarter last year, a decrease of 90.9%
 
Nir Sztern, the Company's Chief Executive Officer, referred to the results of full year 2018 and fourth quarter of 2018:
 
"2018 was a year full of activities in the cellular and fixed-line segments. It was a year in which we strengthened our position in the fixed line segment. We continued to recruit customers to Cellcom tv and established our position as the best alternative in the TV market in Israel. At the same time, we increased investments and the rate of deployment of, our fiber optic network in residential areas, and strengthened our position as a supplier of fixed line communications services to business customers.
 
Thanks to this successful activity and despite the high level of competition, the fixed-line segment's revenues in 2018 increased by 9% compared to 2017.
 
Alongside the success in the fixed-line segment, the cellular sector in Israel today is suffering from hyper competition and multiple players competing on price. This competition has led to continued erosion in cellular prices and a decline in the average revenue per subscriber. In light of this situation, over the course of 2018 we acted to improve the profitability in this segment and we will continue to take steps to improve profitability also in 2019.
 
The Israeli telecommunications market is in a difficult state, and without an urgent regulatory intervention to resolve the crisis, a genuine damage to investments is expected.
 
- 2 -

 
In view of the competition challenges in the cellular sector, we continued to act in order to reduce the Company's expenses and have taken many steps to improve and streamline the processes of sales, support and service. We intend to continue acting to reduce the Company's expenses in 2019.
 
We recently announced the signing of the investment transaction in IBC through a partnership that shall be established by Cellcom and the Israel Infrastructure Fund (IIF) and signing of an Indefeasible Right of Use (IRU) agreement as to IBC's fiber optic network. The investment agreement in subject to regulatory approvals. The signing of the transaction is a breakthrough event for the coming years.
 
IBC, under its new ownership of Cellcom, IIF and IEC, will bring the fiber-optic message of a up to 1 gigabyte per second, to over 1 million Israeli households in 5 years, and will allow Cellcom to offer fast internet service which shall improve the Israeli customer's internet and TV experience. The transaction is also expected to result in substantial savings over time in Cellcom's expenses and consequently have a positive effect on the Company's results of operations and free cash flow. We also announced the signing of a memorandum of understanding with IIF for the sale of Cellcom's fiber network in residential areas to IBC, once the IBC transaction is completed and subject to further agreement with the IEC and regulatory approvals.
 
Upon completion of the fiber network sale, the IRU agreement shall apply to the infrastructure purchased from Cellcom, so that the total amount of fiber-optic deployed at street level, is expected to surpass 400,000 potential customers, at the end of 2019. The sale of Cellcom's fiber-optic infrastructure to IBC is expected to benefit Cellcom's cash flow, improve financial ratios, and reduce its level of Capex in the coming years, and provide IBC with a substantial asset and a substantial advance on its deployment and business plans.
 
I would like to thank the Company's employees, managers and shareholders for the extensive work, and contribution to the success of the company.”
 
Shlomi Fruhling, Chief Financial Officer, said:
 
“2018 was characterized by a continued growth in the fixed-line segment. At the same time however, there was intensified competition in the cellular sector with the entrance of a sixth cellular operator, which was reflected in a temporary increase in portability and continued erosion in revenues from cellular services compared to the previous year.
 
Revenues from services in the cellular segment declined by 10.3% compared with the previous year, mainly due to the continued erosion in the prices of cellular services in light of competition in the market and the impact of the network sharing agreement with Golan.
 
Revenue from fixed-line services grew by 4.2% compared with the previous year. The increase was mainly due to the continued recruitment of customers to Cellcom tv as well as to Internet services, and from fixed-line communications services provided based on the network sharing agreement with Golan.
 
Revenue from equipment in 2018 declined by 5.0% compared with last year. The decrease was mainly due to lower sales of end user equipment in the cellular segment, which was partially offset by an increase in end user equipment sales in the fixed-line segment.
 
- 3 -

 
Free cash flow for the year 2018 amounted to NIS 181 million, a decrease of 44.3% compared with the previous year. The decrease in the annual free cash flow was mainly due to a decrease in receipts from end user equipment sold and decrease from service revenues.
 
The completion of the investment transaction in IBC subject to its terms and the required approvals, and in particular, the IRU agreement which Cellcom entered with IBC, is expected to reduce the Company's investments in fiber deployment starting in 2020 and to positively impact the Company's cash flow. Furthermore, over time, and according to the deployment of IBC’s fiber network, savings in cash flows and expenses for payments access and trafic to Bezeq and HOT are also expected. The sale of Cellcom's fiber network in residential areas to IBC, if executed, is expected to generate cash flow for the Company, and to create a significant asset and bring an immediate operating cash flow to IBC.
 
The Company's Board of Directors decided not to distribute dividends in respect of the results of the fourth quarter of 2018, in view of the continued intensified competition in the market and its negative impact on the Company's operating results and in order to continue to strengthen the Company's balance sheet. The Board of Directors will review its decision in accordance with the development of market conditions, while taking into account the Company's needs."
 
- 4 -

 
Netanya, Israel – March 18, 2019 Cellcom Israel Ltd. (NYSE: CEL; TASE: CEL) ("Cellcom Israel" or the "Company") announced today its financial results for the fourth quarter and full year ended December 31, 2018.
 
The Company reported that revenues for the fourth quarter and full year 2018 totaled NIS 918 million ($245 million) and NIS 3,688 million ($984 million), respectively; Adjusted EBITDA for the fourth quarter 2018 totaled NIS 163 million ($43 million), or 17.8% of total revenues, and for the full year 2018 totaled NIS 660 million ($176 million), or 17.9% of total revenues; loss for the fourth quarter and full year 2018 totaled NIS 35 million ($9 million) and NIS 64 million ($17 million), respectively. Basic loss per share for the fourth quarter and full year 2018 totaled NIS 0.3 ($0.08) and NIS 0.58 ($0.15), respectively.
 
Main Consolidated Financial Results:
 
 
NIS millions
% of Revenues
% Change
US$ millions  (convenience translation)
 
2018
2017
2018
2017
2018
2017
Revenues - services
2,784
2,919
75.5%
75.4%
(4.6)%
743
779
Revenues - equipment
904
952
24.5%
24.6%
(5.0)%
241
254
Total revenues
3,688
3,871
100.0%
100.0%
(4.7)%
984
1,033
Cost of revenues - services
(2,019)
(2,035)
(54.7)%
(52.5)%
(0.8)%
(539)
(543)
Cost of revenues - equipment
(642)
(645)
(17.5)%
(16.7)%
(0.5)%
(171)
(172)
Total cost of revenues
(2,661)
(2,680)
(72.2)%
(69.2)%
(0.7)%
(710)
(715)
Gross profit
1,027
1,191
27.8%
30.8%
(13.8)%
274
318
Selling and marketing expenses
(567)
(479)
(15.3)%
(12.4)%
18.4%
(151)
(128)
General and administrative expenses
(360)
(426)
(9.8)%
(11.0)%
(15.5)%
(96)
(114)
Other income (expenses), net
(26)
11
(0.7)%
0.2%
N/A
(7)
3
Operating income
74
297
2.0%
7.6%
(75.1)%
20
79
Financing expenses, net
(144)
(144)
(3.9)%
(3.7)%
0.0%
(39)
(39)
Profit (loss) before taxes on income
(70)
153
(1.9)%
3.9%
N/A
(19)
40
Tax benefit (taxes on income)
6
(40)
0.2 %
(1.0)%
N/A
2
(10)
Net income (loss)
(64)
113
(1.7)%
2.9%
N/A
(17)
30
Free cash flow
181
325
4.9%
8.4%
(44.3)%
48
87
Adjusted EBITDA
660
853
17.9%
22.0%
(22.6)%
176
228
 
- 5 -

 
 
Q4/2018
Q4/2017
Change%
Q4/2018
Q4/2017
 
NIS million
US$ million
 (convenience translation)
Total revenues
918
975
(5.8)%
245
260
Operating Income
8
45
(82.2)%
2
12
Net Income (loss)
(35)
10
N/A
(9)
3
Free cash flow
7
77
(90.9)%
2
21
Adjusted EBITDA
163
189
(13.8)%
43
50
Adjusted EBITDA, as percent of total revenues
17.8%
19.4%
(8.2)%
   
 
Main Financial Data by Operating Segments:
 
 
Cellular (*)
Fixed-line (**)
Inter-segment adjustments
(***)
Consolidated results
NIS million
2018
2017
Change
%
2018
2017
Change
%
2018
2017
2018
2017
Change
%
Total revenues
2,385
2,699
(11.6)%
1,464
1,348
8.6%
(161)
(176)
3,688
3,871
(4.7)%
Service revenues
1,730
1,929
(10.3)%
1,215
1,166
4.2%
(161)
(176)
2,784
2,919
(4.6)%
Equipment revenues
655
770
(14.9)%
249
182
36.8%
-
-
904
952
(5.0)%
Adjusted EBITDA
391
595
(34.3)%
269
258
4.3%
-
-
660
853
(22.6)%
Adjusted EBITDA, as percent of total revenues
16.4%
22.0%
(25.5)%
18.4%
19.1%
(3.7)%
   
17.9%
22.0%
(18.6)%
 
 
Cellular (*)
Fixed-line (**)
Inter-segment adjustments
(***)
Consolidated results
NIS million
Q4'18
Q4'17
Change
%
Q4'18
Q4'17
Change
%
Q4'18
Q4'17
Q4'18
Q4'17
Change
%
Total revenues
575
655
(12.2)%
383
362
5.8%
(40)
(42)
918
975
(5.8)%
Service revenues
416
451
(7.8)%
301
303
(0.7)%
(40)
(42)
677
712
(4.9)%
Equipment revenues
159
204
(22.1)%
82
59
39.0%
-
-
241
263
(8.4)%
Adjusted EBITDA
97
118
(17.8)%
66
71
(7.0)%
-
-
163
189
(13.8)%
Adjusted EBITDA, as percent of total revenues
16.9%
18.0%
(6.1)%
17.2%
19.6%
(12.2)%
   
17.8%
19.4%
(8.2)%
 
 (*)     The segment includes the cellular communications services, end user cellular equipment and supplemental services.
 
(**)
The segment includes landline telephony services, internet services, television services, transmission services, end user   fixed-line equipment and supplemental services.
 
(***) Include cancellation of inter-segment revenues between "Cellular" and "Fixed-line" segments.
 
- 6 -


Financial Review (2018 full year compared to 2017):
 
Revenues for 2018 decreased 4.7% totaling NIS 3,688 million ($984 million), compared to NIS 3,871 million ($1,033 million) last year. The decrease in revenues is attributed to a 4.6% decrease in service revenues and a 5.0% decrease in equipment revenues.
 
Service revenues for 2018 totaled NIS 2,784 million ($743 million), a 4.6% decrease from NIS 2,919 million ($779 million) last year.
 
Service revenues in the cellular segment totaled NIS 1,730 million ($462 million) in 2018, a 10.3% decreased from NIS 1,929 million ($515 million) last year. This decrease resulted mainly from the ongoing erosion in the price of these services as a result of the competition in the cellular market and from the difference between the national roaming services revenues in 2017 and the revenues for rights of use in cellular networks in 2018 according to the network sharing agreement with Golan which came into force as of the beginning of the second quarter of 20172.
 
Service revenues in the fixed-line segment totaled NIS 1,215 million ($324 million) in 2018, an 4.2% increase from NIS 1,166 million ($311 million) last year. This increase resulted mainly from an increase in revenues from TV and internet services, as well as from fixed-line communications services provided according to the network sharing agreement with Golan from the second quarter of 2017.
 
Equipment revenues totaled NIS 904 million ($241 million) in 2018, a 5.0% decrease compared to NIS 952 million ($254 million) last year. This decrease resulted mainly from a decrease in the quantity of end user equipment sold during 2018 in the cellular segment as compared to 2017. This decrease was partially offset by an increase in equipment sales in the fixed-line segment.
 
Cost of revenues totaled NIS 2,661 million ($710 million) in 2018, compared to NIS 2,680 million ($715 million) in 2017, a 0.7% decrease. This decrease resulted mainly from decrease in costs of extended warranty services for end user equipment and decrease in depreciation expenses. This decrease was partially offset by an increase in content costs related to the TV field and in costs related to internet services in the fixed-line segment.
 
Gross profit for 2018 decreased 13.8% to NIS 1,027 million ($274 million), compared to NIS 1,191 million ($318 million) in 2017. Gross profit margin for 2018 amounted to 27.8%, down from 30.8% in 2017.


2 According to the terms of the network sharing agreement with Golan, part of the consideration is recognized as revenues and part is recognized as a reduction of operation costs. In addition, revenues from the Network Sharing Agreement are divided between the cellular and fixed-line segments.
 
- 7 -

 
Selling, Marketing, General and Administrative Expenses ("SG&A Expenses") for 2018 decreased 2.4% to NIS 927 million ($247 million), compared to NIS 905 million ($242 million) in 2017. This increase is primarily a result of an increase in depreciation expenses due to the capitalization of part of the customer acquisition costs as a result of the early adoption of an International Financial Reporting Standard (IFRS 15) in the first quarter of 2017. This increase was partially offset by a decrease of salaries expenses and doubtful accounts expenses.
 
Other expenses for 2018 totaled NIS 26 million ($7 million), compared to other income of NIS 11 million ($3 million) in 2017. Other expenses for 2018, mainly include an expense for employee voluntary retirement plan. Other income for 2017 mainly include a gain from the Sale of Internet Rimon, in the amount of approximately NIS 10 million ($3 million).
 
Operating income for 2018 totaled NIS 74 million ($20 million) compared to NIS 297 million ($79 million) in 2017.
 
Adjusted EBITDA for 2018 decreased by 22.6% totaling NIS 660 million ($176 million) compared to NIS 853 million ($228 million) in 2017. Adjusted EBITDA for 2018, as a percent of revenues, totaled 17.9% down from 22.0% in 2017.
 
Cellular segment Adjusted EBITDA for 2018 totaled NIS 391 million ($104 million), compared to NIS 595 million ($159 million) last year, a decrease of 34.3%, which resulted mainly from the ongoing erosion in cellular service revenues.
 
Fixed-line segment Adjusted EBITDA for 2018 totaled NIS 269 million ($72 million), compared to NIS 258 million ($69 million) last year, a 4.3% increase. This increase resulted mainly from an increase in revenues from TV and internet services, as well as from fixed-line communications services provided according to the network sharing agreement with Golan from the second quarter of 2017, which was partially offset by an increase in content costs related to the TV field and in costs related to internet services.
 
Financing expenses, net for 2018 were similar to 2017 and totaled NIS 144 million ($39 million). The finance expenses increased as a result of losses in the Company's tradable investment portfolio as a result of decreases in the securities market mainly at the end of 2018. This expenses were offset by a decrease in the Company's average debt level and from a decrease in the interest rate on the Company's debt.
 
Taxes on income for 2018 totaled NIS 6 million ($2 million) of income tax, compared to NIS 40 million ($10 million) of tax expenses in 2017. The Company's income tax resulted mainly from the Company's loss before tax for which the Company recorded a tax income, which was partially offset by non-deductible expenses for tax purposes.
 
Loss for 2018 totaled NIS 64 million ($17 million), compared to net income of NIS 113 million ($43 million) in 2017.

Basic loss per share for 2018 totaled NIS 0.58 ($0.15), compared to basic earnings per share of NIS 1.11 ($0.30) last year.

- 8 -


Financial Review (fourth quarter of 2018 compared to fourth quarter of 2017):
 
Revenues for the fourth quarter of 2018 decreased 5.8% totaling NIS 918 million ($245 million), compared to NIS 975 million ($260 million) in the fourth quarter last year. The decrease in revenues is attributed to a 4.9% decrease in service revenues and an 8.4% decrease in equipment revenues.
 
Service revenues totaled NIS 677 million ($181 million) in the fourth quarter of 2018, a 4.9% decrease from NIS 712 million ($190 million) in the fourth quarter last year.
 
Service revenues in the cellular segment totaled NIS 416 million ($111 million) in the fourth quarter of 2018, a 7.8% decrease from NIS 451 million ($120 million) in the fourth quarter last year. This decrease resulted mainly from the ongoing erosion in the prices of these services as a result of the competition in the cellular market
 
Service revenues in the fixed-line segment totaled NIS 301 million ($80 million) in the fourth quarter of 2018, a 0.7% decrease from NIS 303 million ($81 million) in the fourth quarter last year. This decrease resulted mainly as a result of decrease from international calling services, partially offset by an increase in revenues from TV and internet services.
 
Equipment revenues in the fourth quarter of 2018 totaled NIS 241 million ($64 million), an 8.4% decrease compared to NIS 263 million ($70 million) in the fourth quarter last year. This decrease resulted mainly from a decrease in the quantity of end user equipment sold in the cellular segment which was partially offset by an increase in equipment sales in the fixed-line segment.
 
Cost of revenues for the fourth quarter of 2018 totaled NIS 676 million ($180 million), compared to NIS 680 million ($181 million) in the fourth quarter of 2017, a 0.6% decrease. This decrease resulted mainly from a decrease in the cost of end user equipment resulting from a decrease in the quantity of end user equipment sold. This decrease was partially offset by an increase in content costs related to the TV field and in costs related to internet services in the fixed-line segment.
 
Gross profit for the fourth quarter of 2018 decreased 18.0% to NIS 242 million ($65 million), compared to NIS 295 million ($79 million) in the fourth quarter of 2018. Gross profit margin for the fourth quarter of 2018 amounted to 26.4%, down from 30.3% in the fourth quarter of 2017.
 
Selling, Marketing, General and Administrative Expenses ("SG&A Expenses") for the fourth quarter of 2018 decreased 6.0% to NIS 234 million ($62 million), compared to NIS 249 million ($66 million) in the fourth quarter of 2017. This decrease is primarily a result of a decrease in salaries expenses and doubtful accounts expenses, which was partially offset by an increase depreciation expenses.
 
- 9 -

 
Operating income for the fourth quarter of 2018 decreased by 82.8% to NIS 8 million ($2 million) from NIS 45 million ($12 million) in the fourth quarter of 2018.
 
Adjusted EBITDA for the fourth quarter of 2018 decreased by 13.8% totaling NIS 163 million ($43 million) compared to NIS 189 million ($50 million) in the fourth quarter of 2017.  Adjusted EBITDA as a percent of revenues for the fourth quarter of 2018 totaled 17.8%, down from 19.4% in the fourth quarter of 2017.
 
Cellular segment adjusted EBITDA for the fourth quarter of 2018 decreased by 17.8% totaling NIS 97 million ($26 million) compared to NIS 118 million ($31 million) in the fourth quarter last year. This decrease resulted mainly from a decrease in cellular segment service revenues as a result of the ongoing erosion in the prices of these services as a result of the competition in the cellular market.
 
Fixed-line segment adjusted EBITDA for the fourth quarter of 2018 totaled NIS 66 million ($18 million), compared to NIS 71 million ($16 million) in the fourth quarter last year, a 7.0% decrease, mainly as a result of a decrease from revenues of international calling services and increase in content of TV services.
 
Financing expenses, net for the fourth quarter of 2018 increased 50% and totaled NIS 45 million ($12 million), compared to NIS 30 million ($8 million) in the fourth quarter of 2017. The increase resulted mainly from losses in the Company's tradable investment portfolio due to a sharp decrease in the securities market.
 
Taxes on income for the fourth quarter of 2018 totaled NIS 2 million ($1 million) of income tax, compared to tax expenses of NIS 5 million ($1 million) in the fourth quarter of 2017. Income tax resulted mainly from loss before tax for which the company recorded a tax income, which was partially offset by non-deductible expenses for tax purposes.
 
Loss for the fourth quarter of 2018 totaled NIS 35 million ($9 million), compared to a net income of NIS 10 million ($3 million) in the fourth quarter of 2017.
 
Basic loss per share for the fourth quarter of 2018 totaled NIS 0.3 ($0.08), compared to basic earnings per share NIS 0.08 ($0.02) in the fourth quarter last year.
 
- 10 -


Operating Review
 
Main Performance Indicators - Cellular segment:

 
2018
2017
Change (%)
Cellular subscribers at the end of the period (in thousands)
2,851
2,817
1.2%
Churn Rate for cellular subscribers (in %)
43.2%
45.8%
%(5.7)
Monthly cellular ARPU (in NIS)
 51.3
 57.1
%(10.2)
 
Q4/2018
Q4/2017
Change (%)
Churn Rate for cellular subscribers (in %)
11.1%
11.5%
    (3.5)%
Monthly cellular ARPU (in NIS)
49.0
53.6
(8.6)%
 
Cellular subscriber base - at the end of 2018 the Company had approximately 2.851 million cellular subscribers, an increase of approximately 34,000 subscribers net, or approximately 1.2%, compared to the cellular subscriber base at the end of 2017. In the fourth quarter of 2018, the Company's cellular subscriber base increased by approximately 26,000 subscribers net. As of the third quarter of 2018, the Company's counting mechanism of M2M (machine to machine) subscribers was changed, so as that M2M subscribers are added to the cellular subscriber base only upon first use instead of at the time of sale as was done until the change. This change did not have a material effect on the prior subscriber data.

Cellular Churn Rate for 2018 totaled 43.2%, compared to 45.8% in 2017. The cellular churn rate for the fourth quarter 2018 totaled to 11.1%, compared to 11.5% in the fourth quarter last year.
 
The monthly cellular Average Revenue per User ("ARPU") for 2018 totaled NIS 51.3 ($13.7) compared to NIS 57.1 ($15.2) in 2017. ARPU for the fourth quarter of 2018 totaled NIS 49 ($13.1), compared to NIS 53.6 ($14.3) in the fourth quarter last year. The decrease in ARPU, both annual and quarterly, resulted, among others, from the ongoing erosion in the prices of cellular services, resulting from the intense competition in the cellular market.
 
- 11 -

 
Main Performance Indicators - Fixed-line segment:
 
 
2018
2017
Change (%)
Internet infrastructure field subscribers- (households) at the end of the period (in thousands)
269
222
21.2%
TV field subscribers- (households) at the end of the period (in thousands)
219
170
28.8%
 
In the fourth quarter of 2018, the Company's subscriber base in the internet infrastructure field increased by approximately 10,000 households net, and the Company's subscriber base in the TV field increased by 13,000 households net.
 
Financing and Investment Review
 
Cash Flow
 
Free cash flow for 2018 totaled NIS 181 million ($48 million), compared to NIS 325 million ($87 million) in 2017, a 44.3% decrease. The decrease in annual free cash flow resulted mainly from a decrease in receipts from customers as a result of decrease in equipment sales, higher cash capital expenditures in fixed assets mainly from fiber-optic network deployment in 2018 as compared to 2017 and increase in salaries payments as a result of employee voluntary retirement plan. This decrease was partially offset by a decrease in tax payments, net, in 2018 as compared to 2017 and decrease in rent payments of the company, as a result of timing differences.
 
Free cash flow for the fourth quarter of 2018 totaled NIS 7 million ($2 million), compared to NIS 77 million ($21 million) in the fourth quarter of 2017, a 90.9% decrease. The decrease in quarterly free cash flow resulted mainly from a decrease in receipts from customers as a result of decrease in the Company's revenues and higher cash capital expenditures in fixed assets mainly from fiber-optic network deployment. This decrease was partially offset by a decrease in rent payments of the company due to timing differences and decrease in tax payments.
 
Total Equity
 
Total Equity as of December 31, 2018 amounted to NIS 1,677 million ($448 million) primarily consisting of undistributed accumulated retained earnings of the Company.
 
Cash Capital Expenditures in Fixed Assets and Intangible Assets and others
 
During 2018 and the fourth quarter of 2018 the Company invested NIS 593 million ($158 million) and NIS 156 million ($42 million), respectively, in fixed assets and intangible assets and others (including, among others, investments in the Company's communications networks, fiber-optic network, information systems, software and TV set-top boxes and capitalization of part of the customer acquisition costs as a result of the adoption of IFRS15), compared to NIS 583 million ($155 million) and NIS 138 million ($37 million) in 2017 and the fourth quarter of 2017, respectively.
 
- 12 -

 
Dividend
 
On March 17, 2019, the Company's Board of Directors decided not to declare a cash dividend for the fourth quarter of 2018. In making its decision, the board of directors considered the Company's dividend policy and business status and decided not to distribute a dividend at this time, given the intensified competition and its adverse effect on the Company's results of operations, and in order to strengthen the Company's balance sheet. The board of directors will re-evaluate its decision in future quarters. No future dividend declaration is guaranteed and is subject to the Company's board of directors’ sole discretion, as detailed in the Company's annual report for the year ended December 31, 2018 on Form 20-F dated March 18, 2019, or the Company's 2018 Annual Report, under “Item 8 - Financial Information – A. Consolidated Statements and Other Financial Information - Dividend Policy”.
 
Debentures, Material Loans and Financial Liabilities
 
For information regarding the Company's outstanding debentures as of December 31, 2018, see "Disclosure for Debenture Holders" section in this press release.
 
For information regarding the Company's material loans as of December 31, 2018, see "Aggregation of the information regarding the Company's Material Loans" section in this press release.
 
For a summary of the Company's financial liabilities as of December 31, 2018, see "Disclosure for Debenture Holders" section in this press release.
 
Conference Call Details
 
The Company will be hosting a conference call regarding its results for the year 2018 and for the fourth quarter of 2018 on Monday, March 18, 2019 at 10:00 am ET, 07:00 am PT, 14:00 UK time, 16:00 Israel time. On the call, management will review and discuss the results, and will be available to answer questions. To participate, please either access the live webcast on the Company's website, or call one of the following teleconferencing numbers below. Please begin placing your calls at least 10 minutes before the conference call commences. If you are unable to connect using the toll-free numbers, please try the international dial-in number.
 
US Dial-in Number: 1 888 407 2553          UK Dial-in Number: 0 800 917 9141
 
Israel Dial-in Number: 03 918 0644          International Dial-in Number: +972 3 918 0644
 
at: 10:00 am Eastern Time; 07:00 am Pacific Time; 14:00 UK Time; 16:00 Israel Time
 
To access the live webcast of the conference call, please access the investor relations section of Cellcom Israel's website: www.cellcom.co.il. After the call, a replay of the call will be available under the same investor relations section.
 
- 13 -

 
ANNUAL REPORT FOR 2018
 
Cellcom Israel will be filing its annual report for the year ended December 31, 2018 (on Form 20-F) with the US Securities and Exchange Commission on March 18, 2019. The annual report will be available for download from the investor relations section of Cellcom Israel's website: www.cellcom.co.il. Cellcom Israel will furnish a hard copy to any shareholder who so requests, without charge. Such requests may be sent through the Company's website or by sending a postal mail request to Cellcom Israel Ltd., 10 Hagavish Street, Netanya, Israel (attention: Chief Financial Officer).
 
About Cellcom Israel
 
Cellcom Israel Ltd., established in 1994, is a leading Israeli communications group, providing a wide range of communications services. Cellcom Israel is the largest Israeli cellular provider, providing its approximately 2.851 million cellular subscribers (as at December 31, 2018) with a broad range of services including cellular telephony, roaming services for tourists in Israel and for its subscribers abroad, text and multimedia messaging, advanced cellular content and data services and other value-added services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an LTE 4 generation network and an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Cellcom Israel further provides OTT TV services, internet infrastructure and connectivity services and international calling services, as well as landline telephone services in Israel. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website http://investors.cellcom.co.il.
 
Forward-Looking Statements
 
The following information contains, or may be deemed to contain forward-looking statements (as defined in the U.S. Private Securities Litigation Reform Act of 1995 and the Israeli Securities Law, 1968). In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about the Company, may include projections of the Company's future financial results, its anticipated growth strategies and anticipated trends in its business. These statements are only predictions based on the Company's current expectations and projections about future events. There are important factors that could cause the Company's actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements. Factors that could cause such differences include, but are not limited to: changes to the terms of the Company's license, new legislation or decisions by the regulator affecting the Company's operations, new competition and changes in the competitive environment, the outcome of legal proceedings to which the Company is a party, particularly class action lawsuits, the Company's ability to maintain or obtain permits to construct and operate cell sites, and other risks and uncertainties detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, including under the caption “Risk Factors” in its Annual Report for the year ended December 31, 2018.
 
Although the Company believes the expectations reflected in the forward-looking statements contained herein are reasonable, it cannot guarantee future results, level of activity, performance or achievements. Moreover, neither the Company nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. The Company assumes no duty to update any of these forward-looking statements after the date hereof to conform its prior statements to actual results or revised expectations, except as otherwise required by law.
 
The Company prepares its financial statements in accordance with International Financial Reporting Standards (IFRS), as issued by the International Accounting Standards Board (IASB). Unless noted specifically otherwise, the dollar denominated figures were converted to US$ using a convenience translation based on the New Israeli Shekel (NIS)/US$ exchange rate of NIS 3.748 = US$ 1 as published by the Bank of Israel for December 31, 2018.
 
- 14 -

 
Use of non-IFRS financial measures
 
Adjusted EBITDA is a non-IFRS measure and is defined as income before financing income (expenses), net; other income (expenses), net (excluding expenses related to employee voluntary retirement plans and gain (loss) due to sale of subsidiaries); income tax; depreciation and amortization and share based payments. This is an accepted measure in the communications industry. The Company presents this measure as an additional performance measure as the Company believes that it enables us to compare operating performance between periods and companies, net of any potential differences which may result from differences in capital structure, taxes, age of fixed assets and related depreciation expenses. Adjusted EBITDA should not be considered in isolation, or as a substitute for operating income, any other performance measures, or cash flow data, which were prepared in accordance with Generally Accepted Accounting Principles as measures of profitability or liquidity. Adjusted EBITDA does not take into account debt service requirements, or other commitments, including capital expenditures, and therefore, does not necessarily indicate the amounts that may be available for the Company's use. In addition, Adjusted EBITDA as presented by the Company may not be comparable to similarly titled measures reported by other companies, due to differences in the way these measures are calculated. See the reconciliation of net income to Adjusted EBITDA under "Reconciliation of Non-IFRS Measures" in the press release.
 
Free cash flow is a non-IFRS measure and is defined as the net cash provided by operating activities (including the effect of exchange rate fluctuations on cash and cash equivalents) excluding a loan to Golan Telecom, minus the net cash used in investing activities excluding short-term investment in tradable debentures and deposits and proceeds from sales of such debentures (including interest received in relation to such debentures) and deposits. See "Reconciliation of Non-IFRS Measures" below.
 
Company Contact
Shlomi Fruhling
Chief Financial Officer
investors@cellcom.co.il
Tel: +972 52 998 9735
Investor Relations Contact
Ehud Helft
GK Investor & Public Relations
cellcom@GKIR.com
Tel: +1 617 418 3096
 

Financial Tables Follow
- 15 -

 
Cellcom Israel Ltd.
 (An Israeli Corporation)
Consolidated Statements of Financial Position

               
Convenience
 
               
translation into
 
               
US dollar
 
   
December 31,
   
December 31,
   
December 31,
 
   
2017
   
2018
   
2018
 
   
NIS millions
   
NIS millions
   
US$ millions
 
                   
Assets
                 
Cash and cash equivalents
   
527
     
1,202
     
321
 
Current investments, including derivatives
   
364
     
404
     
108
 
Trade receivables
   
1,280
     
1,152
     
307
 
Current tax assets
   
4
     
11
     
3
 
Other receivables
   
89
     
84
     
22
 
Inventory
   
70
     
94
     
25
 
                         
Total current assets
   
2,334
     
2,947
     
786
 
                         
Trade and other receivables
   
895
     
852
     
227
 
Property, plant and equipment, net
   
1,598
     
1,652
     
441
 
Intangible assets and others, net
   
1,260
     
1,298
     
346
 
                         
Total non- current assets
   
3,753
     
3,802
     
1,014
 
                         
Total assets
   
6,087
     
6,749
     
1,800
 
                         
Liabilities
                       
Current maturities of debentures and of loans from financial institutions
   
618
     
620
     
165
 
Trade payables and accrued expenses
   
652
     
696
     
186
 
Current tax liabilities
   
4
     
-
     
-
 
Provisions
   
91
     
105
     
28
 
Other payables, including derivatives
   
277
     
257
     
68
 
                         
Total current liabilities
   
1,642
     
1,678
     
447
 
                         
Long-term loans from financial institutions
   
462
     
334
     
89
 
Debentures
   
2,360
     
2,911
     
777
 
Provisions
   
21
     
20
     
5
 
Other long-term liabilities
   
15
     
16
     
4
 
Liability for employee rights upon retirement, net
   
15
     
14
     
4
 
Deferred tax liabilities
   
131
     
99
     
26
 
                         
Total non- current liabilities
   
3,004
     
3,394
     
905
 
                         
Total liabilities
   
4,646
     
5,072
     
1,352
 
                         
Equity attributable to owners of the Company
                       
Share capital
   
1
     
1
     
-
 
Share premium
   
-
     
325
     
87
 
Receipts on account of share options
   
-
     
10
     
3
 
Retained earnings
   
1,436
     
1,339
     
358
 
                         
Non-controlling interests
   
4
     
2
     
-
 
                         
Total equity
   
1,441
     
1,677
     
448
 
                         
Total liabilities and equity
   
6,087
     
6,749
     
1,800
 
 
- 16 -

 
Cellcom Israel Ltd.
(An Israeli Corporation)
 
Consolidated Statements of Income

 
                     
Convenience
 
                     
translation into
 
                     
US dollar
 
   
Year ended
   
Year ended
   
Year ended
   
Year ended
 
   
December 31,
   
December 31,
   
December 31,
   
December 31,
 
   
2016
   
2017
   
2018
   
2018
 
   
NIS millions
   
NIS millions
   
NIS millions
   
US$ millions
 
                         
Revenues
   
4,027
     
3,871
     
3,688
     
984
 
Cost of revenues
   
(2,702
)
   
(2,680
)
   
(2,661
)
   
(710
)
                                 
Gross profit
   
1,325
     
1,191
     
1,027
     
274
 
                                 
Selling and marketing expenses
   
(574
)
   
(479
)
   
(567
)
   
(151
)
General and administrative expenses
   
(420
)
   
(426
)
   
(360
)
   
(96
)
Other income (expenses), net
   
(21
)
   
11
     
(26
)
   
(7
)
                                 
Operating profit
   
310
     
297
     
74
     
20
 
                                 
Financing income
   
46
     
52
     
46
     
12
 
Financing expenses
   
(196
)
   
(196
)
   
(190
)
   
(51
)
Financing expenses, net
   
(150
)
   
(144
)
   
(144
)
   
(39
)
                                 
Profit (loss) before taxes on income
   
160
     
153
     
(70
)
   
(19
)
                                 
Tax benefit (Taxes on income)
   
(10
)
   
(40
)
   
6
     
2
 
Profit (loss) for the year
   
150
     
113
     
(64
)
   
(17
)
Attributable to:
                               
Owners of the Company
   
148
     
112
     
(62
)
   
(17
)
Non-controlling interests
   
2
     
1
     
(2
)
   
-
 
Profit (loss) for the year
   
150
     
113
     
(64
)
   
(17
)
                                 
Earnings (loss) per share
                               
Basic earnings (loss) per share (in NIS)
   
1.47
     
1.11
     
(0.58
)
   
(0.15
)
                                 
Diluted earnings (loss) per share (in NIS)
   
1.47
     
1.10
     
(0.58
)
   
(0.15
)
                                 
Weighted-average number of shares used in the calculation of basic earnings (loss) per share (in shares)
   
100,604,578
     
100,654,935
     
107,499,543
     
107,499,543
 
                                 
Weighted-average number of shares used in the calculation of diluted earnings (loss) per share (in shares)
   
100,698,306
     
100,889,661
     
107,499,543
     
107,499,543
 
 
- 17 -


Cellcom Israel Ltd.
(An Israeli Corporation)

Consolidated Statements of Cash Flows
 
                     
Convenience
 
                     
translation into
 
                     
US dollar
 
   
Year ended
   
Year ended
   
Year ended
   
Year ended
 
   
December 31,
   
December 31,
   
December 31,
   
December 31,
 
   
2016
   
2017
   
2018
   
2018
 
   
NIS millions
   
NIS millions
   
NIS millions
   
US$ millions
 
Cash flows from operating activities
                       
Profit (loss) for the year
   
150
     
113
     
(64
)
   
(17
)
Adjustments for:
                               
Depreciation and amortization
   
534
     
555
     
584
     
156
 
Share based payments
   
6
     
2
     
2
     
1
 
Loss (gain) on sale of property, plant and equipment
   
10
     
(1
)
   
-
     
-
 
Gain on sale of shares in a consolidated company
   
-
     
(10
)
   
-
     
-
 
Income tax expense (tax benefit)
   
10
     
40
     
(6
)
   
(2
)
Financing expenses, net
   
150
     
144
     
144
     
39
 
                                 
Changes in operating assets and liabilities:
                         
Change in inventory
   
21
     
(6
)
   
(24
)
   
(6
)
Change in trade receivables (including long-term amounts)
   
(28
)
   
132
     
193
     
51
 
Change in other receivables (including long-term amounts)
   
(5
)
   
(191
)
   
(21
)
   
(6
)
Change in trade payables, accrued expenses and provisions
   
-
     
(27
)
   
(26
)
   
(7
)
Change in other liabilities (including long-term amounts)
   
20
     
28
     
11
     
2
 
Payments for derivative hedging contracts, net
   
-
     
(3
)
   
-
     
-
 
Income tax paid
   
(88
)
   
(44
)
   
(23
)
   
(6
)
Income tax received
   
1
     
42
     
-
     
-
 
Net cash from operating activities
   
781
     
774
     
770
     
205
 
                                 
Cash flows used in investing activities
                               
Acquisition of property, plant, and equipment
   
(295
)
   
(346
)
   
(356
)
   
(95
)
Additions to intangible assets and others
   
(73
)
   
(237
)
   
(237
)
   
(63
)
Change in current investments, net
   
(9
)
   
(77
)
   
(56
)
   
(15
)
Proceeds from sale of property, plant and equipment
   
2
     
1
     
1
     
-
 
Interest received
   
11
     
12
     
14
     
4
 
Receipts from other derivative contracts, net
   
-
     
-
     
3
     
1
 
Proceeds from sale of shares in a consolidated company, net of cash disposed
   
-
     
3
     
-
     
-
 
Net cash used in investing activities
 
   
(364
)
   
(644
)
   
(631
)
   
(168
)
 
- 18 -

 
Cellcom Israel Ltd.
(An Israeli Corporation)

Consolidated Statements of Cash Flows (cont'd)
 
                     
Convenience
 
                     
translation into
 
                     
US dollar
 
   
Year ended
   
Year ended
   
Year ended
   
Year ended
 
   
December 31,
   
December 31,
   
December 31,
   
December 31,
 
   
2016
   
2017
   
2018
   
2018
 
   
NIS millions
   
NIS millions
   
NIS millions
   
US$ millions
 
                         
Cash flows used in financing activities
                   
                     
Payments for derivative contracts, net
   
(13
)
   
(3
)
   
(15
)
   
(4
)
Receipt of (Payments for) long-term loans from financial institutions
   
340
     
200
     
(78
)
   
(21
)
Repayment of debentures
   
(732
)
   
(864
)
   
(556
)
   
(148
)
Proceeds from issuance of debentures, net of issuance costs
   
653
     
-
     
997
     
266
 
Dividend paid
   
(1
)
   
(1
)
   
-
     
-
 
Interest paid
   
(185
)
   
(175
)
   
(126
)
   
(34
)
Acquisition of non-controlling interests
   
-
     
-
     
(19
)
   
(5
)
Equity offering
   
-
     
-
     
275
     
73
 
Proceeds from exercise of share options
   
-
     
-
     
59
     
16
 
                                 
Net cash from (used in) financing activities
   
62
     
(843
)
   
537
     
143
 
                                 
Changes in cash and cash equivalents
   
479
     
(713
)
   
676
     
180
 
                                 
Cash and cash equivalents as at the beginning of the year
   
761
     
1,240
     
527
     
141
 
Effects of exchange rate changes on cash and cash equivalents
   
-
     
-
     
(1
)
   
-
 
                                 
Cash and cash equivalents as at the end of the year
   
1,240
     
527
     
1,202
     
321
 
 
- 19 -

 
Cellcom Israel Ltd.
 (An Israeli Corporation)

Reconciliation for Non-IFRS Measures
 
Adjusted EBITDA

The following is a reconciliation of net income to adjusted EBITDA:
 
   
Year ended December 31
   
Convenience
translation
into US dollar
 
 Year ended
December 31
   
2016
NIS millions
   
2017
NIS millions
   
2018
NIS millions
   
2018
US$ millions
 
Net income (loss)          
   
150
     
113
     
(64
)
   
(17
)
Taxes on income (tax benefit)          
   
10
     
40
     
(6
)
   
(2
)
Financing income          
   
(46
)
   
(52
)
   
(46
)
   
(12
)
Financing expenses          
   
196
     
196
     
190
     
51
 
Other expenses (income)          
   
8
     
(1
)
   
-
     
-
 
Depreciation and amortization          
   
534
     
555
     
584
     
156
 
Share based payments          
   
6
     
2
     
2
     
-
 
Adjusted EBITDA          
   
858
     
853
     
660
     
176
 


   
Three-month period ended
December 31
 
   
2016
NIS millions
   
2017
NIS millions
   
2018
NIS millions
   
Convenience
translation
into US dollar
 
2018
US$ millions 
Net income (loss)          
   
14
     
10
     
(35
)
   
(9
)
Taxes on income (tax benefit)          
   
(22
)
   
5
     
(2
)
   
(1
)
Financing income          
   
(13
)
   
(17
)
   
(13
)
   
(3
)
Financing expenses          
   
53
     
47
     
58
     
15
 
Other expenses          
   
3
     
1
     
-
     
-
 
Depreciation and amortization          
   
136
     
143
     
155
     
41
 
Share based payments
   
2
     
-
     
-
     
-
 
Adjusted EBITDA          
   
173
     
189
     
163
     
43
 

- 20 -

 
Cellcom Israel Ltd.
 (An Israeli Corporation)

Reconciliation for Non-IFRS Measures (cont'd)

Free cash flow

The following table shows the calculation of free cash flow:
 
   
Year ended December 31
   
Convenience
translation
into US dollar
 
 Year ended
December 31
   
2016
NIS millions
   
2017
NIS millions
   
2018
NIS millions
   
2018
US$ millions
 
Cash flows from operating activities(*)
   
781
     
774
     
769
     
205
 
Loan to Golan Telecom          
   
-
     
130
     
-
     
-
 
Cash flows from investing activities
   
(364
)
   
(644
)
   
(631
)
   
(168
)
Purchase (sale) of tradable debentures(**)
   
(1
)
   
65
     
43
     
11
 
Free cash flow          
   
416
     
325
     
181
     
48
 


   
Three-month period ended
December 31
 
   
2016
NIS millions
   
2017
NIS millions
   
2018
NIS millions
   
Convenience
translation
into US dollar
 
 2018
US$ millions
Cash flows from operating activities(*)
   
178
     
214
     
165
     
44
 
Cash flows from investing activities
   
(96
)
   
(133
)
   
(148
)
   
(39
)
Purchase (sale) of tradable debentures(**)
   
1
     
(4
)
   
(10
)
   
(3
)
Free cash flow          
   
83
     
77
     
7
     
2
 
 
(*)  Including the effects of exchange rate fluctuations in cash and cash equivalents.

(**) Net of interest received in relation to tradable debentures.

- 21 -

 
Cellcom Israel Ltd.
(An Israeli Corporation)

Key financial and operating indicators
 
NIS millions unless otherwise stated
   
Q1-2017
     
Q2-2017
     
Q3-2017
     
Q4-2017
     
Q1-2018
     
Q2-2018
     
Q3-2018
     
Q4-2018
   
FY-2017
   
FY-2018
 
 
                                                                           
Cellular service revenues
   
509
     
481
     
488
     
451
     
437
     
434
     
443
     
416
     
1,929
     
1,730
 
Fixed-line service revenues
   
279
     
292
     
292
     
303
     
304
     
300
     
310
     
301
     
1,166
     
1,215
 
 
                                                                               
Cellular equipment revenues
   
183
     
192
     
191
     
204
     
193
     
157
     
146
     
159
     
770
     
655
 
Fixed-line equipment revenues
   
37
     
39
     
47
     
59
     
39
     
76
     
52
     
82
     
182
     
249
 
                                                                                 
Consolidation adjustments
   
(49
)
   
(42
)
   
(43
)
   
(42
)
   
(40
)
   
(40
)
   
(41
)
   
(40
)
   
(176
)
   
(161
)
Total revenues
   
959
     
962
     
975
     
975
     
933
     
927
     
910
     
918
     
3,871
     
3,688
 
                                                                                 
Cellular adjusted EBITDA
   
159
     
158
     
160
     
118
     
112
     
71
     
111
     
97
     
595
     
391
 
Fixed-line adjusted EBITDA
   
42
     
79
     
66
     
71
     
68
     
62
     
73
     
66
     
258
     
269
 
Total adjusted EBITDA
   
201
     
237
     
226
     
189
     
180
     
133
     
184
     
163
     
853
     
660
 
 
                                                                               
Operating profit (loss)
   
67
     
102
     
83
     
45
     
45
     
(12
)
   
33
     
8
     
297
     
74
 
Financing expenses, net
   
31
     
44
     
39
     
30
     
33
     
36
     
30
     
45
     
144
     
144
 
Profit (loss) for the period
   
26
     
45
     
32
     
10
     
7
     
(37
)
   
1
     
(35
)
   
113
     
(64
)
 
                                                                               
Free cash flow
   
66
     
77
     
105
     
77
     
84
     
56
     
34
     
7
     
325
     
181
 
 
                                                                               
Cellular subscribers at the end of period (in 000's)
   
2,792
     
2,779
     
2,805
     
2,817
     
2,822
     
2,809
     
2,825
     
2,851
     
2,817
     
2,851
 
Monthly cellular ARPU (in NIS)
   
60.2
     
57.0
     
57.8
     
53.6
     
51.8
     
51.8
     
52.5
     
49.0
     
57.1
     
51.3
 
Churn rate for cellular subscribers (%)
   
12.0
%
   
10.8
%
   
11.5
%
   
11.5
%
   
9.5
%
   
12.6
%
   
10.0
%
   
11.1
%
   
45.8
%
   
43.2
%
 
- 22 -

 
Cellcom Israel Ltd.

Disclosure for debenture holders as of December 31, 2018

Aggregation of the information regarding the debenture series issued by the Company (1), in million NIS
 
Series
Original Issuance Date
Principal on the Date of Issuance
As of 31.12.2018
As of 17.03.2019
Interest Rate (fixed)
Principal Repayment Dates
Interest Repayment Dates (3)
Linkage
Trustee
Contact Details
 
 
Principal
Balance on Trade
Linked Principal Balance
Interest Accumulated in Books
Debenture Balance   Value in Books (2)
Market Value
Principal Balance on Trade
Linked Principal Balance
From
To
F (4)(5)(6)(8) **
20/03/12
714.802
428.881
444.421
10.021
454.442
230.454
214.441
221.601
4.60%
05.01.17
05.01.20
January-5 and July-5
Linked to CPI
Strauss Lazar Trust Company (1992) Ltd. Ori Lazar. 17 Yizhak Sadeh St., Tel Aviv. Tel: 03- 6237777.
G (4)(5)(6)(8)
20/03/12
285.198
85.559
85.559
2.933
88.492
88.537
0.000
0.000
6.99%
05.01.17
05.01.19
January-5 and July-5
Not linked
Strauss Lazar Trust Company (1992) Ltd. Ori Lazar. 17 Yizhak Sadeh St., Tel Aviv. Tel: 03- 6237777.
H (4)(5)(7)**
08/07/14
03/02/15*
11/02/15*
949.624
835.669
777.371
8.146
785.517
861.073
835.669
779.577
1.98%
05.07.18
05.07.24
January-5 and July-5
Linked to CPI
Mishmeret Trust Company Ltd. Rami Sebty. 48 Menachem Begin Rd. Tel Aviv. Tel: 03-6374355.
I (4)(5)(7)**
08/07/14
03/02/15*
11/02/15*
28/03/16*
804.010
723.609
700.557
14.691
715.248
753.856
723.609
701.924
4.14%
05.07.18
05.07.25
January-5 and July-5
Not linked
Mishmeret Trust Company Ltd. Rami Sebty. 48 Menachem Begin Rd. Tel Aviv. Tel: 03-6374355.
J (4)(5)
25/09/16
103.267
103.267
103.709
1.256
104.965
106.892
103.267
103.448
2.45%
05.07.21
05.07.26
January-5 and July-5
Linked to CPI
Mishmeret Trust Company Ltd. Rami Sebty. 48 Menachem Begin Rd. Tel Aviv. Tel: 03-6374355.
K (4)(5)**
25/09/16
01/07/18*
10/12/18*
710.634
710.634
704.778
12.372
717.150
711.131
710.634
705.075
3.55%
05.07.21
05.07.26
January-5 and July-5
Not linked
Mishmeret Trust Company Ltd. Rami Sebty. 48 Menachem Begin Rd. Tel Aviv. Tel: 03-6374355.
L(4)(5)**
24/01/18
10/12/18*
613.937
613.937
585.835
14.339
600.174
548.553
613.937
586.699
2.50%
05.01.23
05.01.28
January-5
Not linked
Strauss Lazar Trust Company (1992) Ltd. Ori Lazar. 17 Yizhak Sadeh St., Tel Aviv. Tel: 03- 6237777.
Total
 
4,181.472
3,501.556
3,402.230
63.758
3,465.988
3,300.496
3,201.557
3,098.324
 
 
 
 
 
 
 
- 23 -

 
Comments:

(1) For a summary of the terms of the Company's outstanding debentures see the Company's 2018 Annual Report under "Item 5. Operating and Financial Review and Prospects - B. Liquidity and Capital Resources - Debt Service - Public Debentures". In the reporting period, the Company fulfilled all terms of the debentures and Indentures. Debentures financial covenants - as of December 31, 2018 the net leverage (net debt to Adjusted EBITDA excluding one-time events ratio- see definition in the reference above to the Company's 2018 Annual Report (The definition of Adjusted EBITDA is identical to the definition of EBITDA (which the Company used in previous periods)) was 3.45. In the reporting period, no cause for early repayment occurred. (2) Including interest accumulated in the books. (3) Semi-annual payments other than regarding Series L. (4) Regarding the debentures, the Company undertook not to create any pledge on its assets, as long as debentures or loans are not fully repaid, subject to certain exclusions. (5) Regarding the debentures - the Company has the right for early redemption under certain terms. (6) Regarding debenture Series F and G - in June 2013, following a second decrease of the Company's debenture rating since their issuance, the annual interest rate has been increased by 0.25% to 4.60% and 6.99%, respectively, beginning July 5, 2013. (7) In February 2015, pursuant to an exchange offer of the Company's Series H and I debentures for a portion of the Company's outstanding Series D and E debentures, respectively, the Company exchanged approximately NIS 555 million principal amount of Series D debentures with approximately NIS 844 million principal amount of Series H debentures, and approximately NIS 272 million principal amount of Series E debentures with approximately NIS 335 million principal amount of Series I debentures. Series D and E debentures were fully repaid in July 2017 and in January 2017, respectively. (8) On January 5, 2019, after the end of the reporting period, the Company repaid principal payments of approximately NIS 308 million of Series F and G debentures (the ex-date of which was December 24, 2018) and Series G debentures were fully repaid.
(*) On these dates additional debentures of the series were issued, the information in the table refers to the full series.
(**) As of December 31, 2018, debentures Series F, H, I, K and L are material, which represent 5% or more of the total liabilities of the Company, as presented in the financial statements.
 
- 24 -

 
Cellcom Israel Ltd.

Disclosure for debenture holders as of December 31, 2018 (cont'd)

Debentures Rating Details*

Series
Rating Company
Rating as of 31.12.2018 (1)
Rating as of 17.03.2019
Rating assigned upon issuance of the Series
Recent date of rating as of 17.03.2019
Additional ratings between original issuance and the recent date of rating as of 17.03.2019 (2)
 
Rating
F
S&P Maalot
A+
A+
AA
12/2018
05/2012, 11/2012, 06/2013, 06/2014, 08/2014, 01/2015, 09/2015, 03/2016, 08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
AA,AA-,A+ (2)
G
S&P Maalot
A+
A+
AA
12/2018
05/2012, 11/2012, 06/2013, 06/2014, 08/2014, 01/2015, 09/2015, 03/2016, 08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
AA,AA-,A+ (2)
H
S&P Maalot
A+
A+
A+
12/2018
06/2014, 08/2014, 01/2015, 09/2015, 03/2016, 08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
A+ (2)
I
S&P Maalot
A+
A+
A+
12/2018
06/2014, 08/2014, 01/2015, 09/2015, 03/2016, 08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
A+ (2)
J
S&P Maalot
A+
A+
A+
12/2018
08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
A+ (2)
K
S&P Maalot
A+
A+
A+
12/2018
08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
A+ (2)
L
S&P Maalot
A+
A+
A+
12/2018
08/2016, 06/2017, 01/2018, 06/2018, 08/2018, 12/2018
A+ (2)

(1)
 
In December 2018, S&P Maalot affirmed the Company's rating of “ilA+/stable”.
(2)
In May 2012, S&P Maalot updated the Company's rating from an "ilAA/negative" to an “ilAA-/negative”. In November 2012, S&P Maalot affirmed the Company's rating of “ilAA-/negative”. In June 2013, S&P Maalot updated the Company's rating from an "ilAA-/negative" to an “ilA+/stable”. In June 2014, August 2014, January 2015, September 2015, March 2016, August 2016, June 2017, January 2018, June 2018, August 2018 and December 2018, S&P Maalot affirmed the Company's rating of “ilA+/stable”. For details regarding the rating of the debentures see the S&P Maalot report dated August 23, 2018, included in the Company's Shelf offering Report filled in the Israeli Securities Authority website ('MAGNA") on December 06, 2018 .
 
* A securities rating is not a recommendation to buy, sell or hold securities. Ratings may be subject to suspension, revision or withdrawal at any time, and each rating should be evaluated independently of any other rating.
 
- 25 -

 
Cellcom Israel Ltd.
 
Aggregation of the information regarding the Company's Material Loans (1), in million NIS

Loan
Provision Date
Principal Amount as of 31.12.2018
 
Interest Rate (nominal)
Principal Repayment Dates (annual payments)
Interest Repayment Dates (semi-annual payments)
Linkage
From
To
   
Loan from financial institution (2)(3)(4)(5)(6)
06/2016
150
4.60%
30.06.18
30.06.21
June-30
and December-31, commencing December 31, 2016 through June 30, 2021
Not linked
Loan from bank(2)(3)(4)(5)(6)
12/2016
112
4.90%
30.06.18
30.06.22
June-30 and December 30, commencing June 30, 2017 through June 30, 2022
Not linked
Loan from financial institution(2)(3)(4)(5)(6)
06/2017
200
5.10%
30.06.19
30.06.22
June-30
and December-31, commencing December 31, 2017 through June 30, 2022
Not linked
Total
 
462
 
 
 
 
 

Comments:

(1) For a summary of the terms of the Company's loan agreements see the Company's 2018 Annual Report under "Item 5. Operating and Financial Review and Prospects - B. Liquidity and Capital Resources - Other Credit Facilities" and the reference therein to "- Debt Service - Public Debentures". (2) In the reporting period, the Company fulfilled all terms of the loan agreements. (3) Loan agreements financial covenants - as of December 31, 2018 the net leverage (net debt to Adjusted EBITDA excluding one-time events ratio- see definition in the reference above to the Company's 2018 Annual Report (The definition of Adjusted EBITDA is identical to the definition of EBITDA (which the Company used in previous periods)) was 3.45. (4) In the reporting period, no cause for early repayment occurred. (5) In the loan agreements, the Company undertook not to create any pledge on its assets, as long as the loans are not fully repaid, subject to certain exclusions. (6) According to the loan agreements the Company may prepay the loans, subject to a prepayment fee. (7) In June 2017, the Company entered into an additional loan agreement with the lender of the Company's existing bank loan for the provision of a deferred loan in a principal amount of NIS 150 million in March 2019. See more information in the reference above to the Company's 2018 Annual Report.
 
- 26 -

 
Cellcom Israel Ltd.
 
Summary of Financial Undertakings (according to repayment dates) as of December 31, 2018

a.
Debentures issued to the public by the Company and held by the public, excluding such debentures held by the Company's parent company, by a controlling shareholder, by companies controlled by them, or by companies controlled by the Company, based on the Company's "Solo" financial data (in thousand NIS).
 
              
Principal payments
Gross interest payments (without deduction of tax)
ILS linked to CPI
ILS not linked to CPI
Euro
Dollar
Other
First year
336,152
165,386
-
-
-
106,973
Second year
336,152
80,260
-
-
-
88,999
Third year
167,756
218,496
-
-
-
78,310
Fourth year
167,756
218,496
-
-
-
66,495
Fifth year and on
337,266
1,445,522
-
-
-
144,861
Total
1,385,082
2,128,160
-
-
-
485,638
 
b.
Private debentures and other non-bank credit, excluding such debentures held by the Company's parent company, by a controlling shareholder, by companies controlled by them, or by companies controlled by the Company, based on the Company's "Solo" financial data (in thousand NIS).

                        
Principal payments
Gross interest payments (without deduction of tax)
ILS linked to CPI
ILS not linked to CPI
Euro
Dollar
Other
First year
-
100,000
-
-
-
14,655
Second year
-
100,000
-
-
-
9,812
Third year
-
100,000
-
-
-
4,955
Fourth year
-
50,000
-
-
-
1,264
Fifth year and on
-
-
-
-
-
-
Total
-
350,000
-
-
-
30,686

c.
Credit from banks in Israel based on the Company's "Solo" financial data (in thousand NIS).

                
Principal payments
Gross interest payments (without deduction of tax)
ILS linked to CPI
ILS not linked to CPI
Euro
Dollar
Other
First year
-
28,000
-
-
-
4,800
Second year
-
28,000
-
-
-
3,430
Third year
-
28,000
-
-
-
2,056
Fourth year
-
28,000
-
-
-
684
Fifth year and on
-
-
-
-
-
-
Total
-
112,000
-
-
-
10,970

d.
Credit from banks abroad based on the Company's "Solo" financial data (in thousand NIS) - None.
 
- 27 -

 
Cellcom Israel Ltd.
 
Summary of Financial Undertakings (according to repayment dates) as of December 31, 2018 (cont'd)

e.
Total of sections a - d above, total credit from banks, non-bank credit and debentures based on the Company's "Solo" financial data (in thousand NIS).

              
Principal payments
Gross interest payments (without deduction of tax)
ILS linked to CPI
ILS not linked to CPI
Euro
Dollar
Other
First year
336,152
293,386
-
-
-
126,428
Second year
336,152
208,260
-
-
-
102,241
Third year
167,756
346,496
-
-
-
85,321
Fourth year
167,756
296,496
-
-
-
68,443
Fifth year and on
377,267
1,445,522
-
-
-
144,861
Total
1,385,082
2,590,160
-
-
-
527,294

f.
Out of the balance sheet Credit exposure based on the Company's "Solo" financial data -  None.
g.
Out of the balance sheet Credit exposure of all the Company's consolidated companies, excluding companies that are reporting corporations and excluding the Company's data presented in section f above (in thousand NIS) - None.
h.
Total balances of the credit from banks, non-bank credit and debentures of all the consolidated companies, excluding companies that are reporting corporations and excluding Company's data presented in sections a - d above (in thousand NIS) - None.
i.
Total balances of credit granted to the Company by the parent company or a controlling shareholder and balances of debentures offered by the Company held by the parent company or the controlling shareholder (in thousand NIS) - None.
j.
Total balances of credit granted to the Company by companies held by the parent company or the controlling shareholder, which are not controlled by the Company, and balances of debentures offered by the Company held by companies held by the parent company or the controlling shareholder, which are not controlled by the Company (in thousand NIS).

              
Principal payments
Gross interest payments (without deduction of tax)
ILS linked to CPI
ILS not linked to CPI
Euro
Dollar
Other
First year
342
575
-
-
-
247
Second year
342
141
-
-
-
219
Third year
441
661
-
-
-
207
Fourth year
441
661
-
-
-
173
Fifth year and on
928
3,543
-
-
-
355
Total
2,494
5,580
-
-
-
1,201

k.
Total balances of credit granted to the Company by consolidated companies and balances of debentures offered by the Company held by the consolidated companies (in thousand NIS) - None.
 
- 28 -

 
 
Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  CELLCOM ISRAEL LTD.  
       
Date: March 18, 2019
By:
/s/ Liat Menahemi Stadler  
    Name: Liat Menahemi Stadler  
    Title: VP Legal and Corporate Secretary