FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                        Report of Foreign Private Issuer
                    Pursuant to Rule 13a - 16 or 15d - 16 of
                      the Securities Exchange Act of 1934

                          For the month of February 2006

                               HSBC Holdings plc

                              42nd Floor, 8 Canada
                        Square, London E14 5HQ, England


(Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F).

                          Form 20-F X Form 40-F ......

(Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934).

                                Yes....... No X


(If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82- ..............)





    AXA FRANCE, BNP PARIBAS, HSBC FRANCE AND SOCIETE GENERALE CREATE A JOINT
                PLATFORM FOR EMPLOYEE SAVINGS PLAN ADMINISTRATION

Axa Epargne Entreprise,  BNP Paribas Epargne & Retraite Entreprises (BNP Paribas
ERE),  HSBC Epargne  Entreprise  (HSBC EE) and Societe  Generale are to create a
joint platform for employee savings plan administration in France.

The joint venture,  a simplified  limited company (Societe Anonyme  Simplifiee),
with a capital of EUR213,607 on 1 January 2006, will be known as Service Epargne
Entreprises.  Ownership of its capital will be updated  every year and will vary
according to the volume of business given to it by each of the partners.  It was
as follows on 1 January 2006:

- 11.7% by Axa Epargne Entreprise,

- 33.5% by BNP Paribas ERE,

- 18.1% by HSBC EE,

- 36.7% by Societe Generale.

This platform is set to become the leading  player in employee  savings  account
administration in France,  with more than four million accounts under management
and over 300 employees.  This joint venture will allow the four partners to take
advantage  of excellent  growth  opportunities  offered by the employee  savings
market. The aim is to provide a growing number of companies and employees with a
comprehensive  range of high  quality  services,  to support  the  expansion  of
employee  savings and to provide a  centralised  account  management  service in
association with several fund management companies.

The platform  will allow the pooling of  administration  resources  while at the
same time allowing the partners to continue to distribute  own-branded  products
to their own clients.  Partners will be charged for the administration  services
received.

The Chairman  and Chief  Executive  Officer of the joint  venture will be Nicole
Roosz-Longobardi,  with  Xavier  Colomer  appointed  as Deputy  Chief  Executive
Officer and Veronique Raby-Lemoine as Chief Operating Officer (HSBC).

Notes to editors:

The Axa group

The Axa  group  is a world  leader  in  financial  protection.  Axa  operates  a
geographically  diversified  set of  businesses,  with a focus on the markets of
Western Europe,  North America and the Asia-Pacific  region. Axa reported EUR935
billion in assets  under  management  at 30 June  2005,  and  revenues  of EUR67
billion and  underlying  earnings of EUR2,640  million in fiscal  2004.  For the
first six months of 2005,  Axa posted  revenues of EUR37 billion and  underlying
earnings of EUR1,761 million under IFRS.

Corporate retirement savings at Axa France

Axa France offers its 9 million individual,  professional and business customers
a range  of  insurance,  savings  and  support  solutions,  as  well as  banking
services,  geared to their  needs.  In 2005,  Axa  France  became the number one
player in the  French  corporate  retirement  savings  market,  with over  EUR20
billion in assets under  management  (EUR14.8  billion in collective  retirement
savings and EUR6.7 billion in employee  savings) and 20,000 business  customers.
Its offering is marketed by 12,000 sales staff (general agents, sales employees,
brokers,  etc.).  AXA France's  corporate  retirement  savings team combines the
various deferred  remuneration  systems available to design a suitable solution,
irrespective  of the size and  requirements  of the  businesses and their senior
management  teams.  Once systems are  implemented,  AXA France's  teams  provide
support  to  employees  and the  business  in the  form of a  steady  stream  of
information and follow-up.

BNP Paribas:

BNP Paribas  (www.bnpparibas.com)  is a European leader in banking and financial
services. It also has a large and steadily growing presence in the United States
and strong  positions in Asia.  BNP Paribas is the largest bank in the euro zone
in terms of net earnings (2004). It has an extensive  international network with
offices in over 85 countries and more than 105,000  employees,  including almost
80,000 in Europe.  BNP Paribas has key  positions in its three core  businesses:
Corporate  and  investment  banking,  Asset  management  &  services  and Retail
banking.

BNP Paribas Epargne & Retraite Entreprises:

BNP Paribas  Epargne & Retraite  Entreprises,  a  subsidiary  of the BNP Paribas
Group,  is the first  player  in the  French  market to offer a global  approach
encompassing  employee  savings,  employee share  ownership,  pensions and group
health and disability  insurance.  At 31 December  2005,  BNP Paribas  Epargne &
Retraite  Entreprises  managed  almost  EUR12.3  billion  of assets  for  15,000
corporate clients.

HSBC Holdings plc:

HSBC is one of the largest banking and financial  services  organisations in the
world.  It has over 110 million  customers  worldwide  served by more than 9,700
offices in 77  countries  and  territories  in  Europe,  the  Asia-Pacific,  the
Americas,  the Middle East and Africa.  It had USD1,467  billion in assets at 30
June 2005. HSBC is "the world's local bank".  For more  information,  please see
www.hsbc.com.

HSBC Epargne Entreprise

HSBC  Epargne   Entreprise  is  the  wholly-owned   subsidiary  of  HSBC  France
specialised in corporate  savings plans.  HSBC Epargne  Entreprise is one of the
leaders  providers in France of global and personalised  solutions  encompassing
the various  corporate savings vehicles,  including  employee savings,  employee
share ownership, group retirement plans and stock options plans.

With  some 40 years of  expertise,  HSBC  Epargne  Entreprise  offers a full and
segmented  range of employee  savings  products and  services.  It caters to the
daily needs of 10,000  businesses and manages 800,000 savers'  accounts.  Assets
under  management  totalled  EUR3  billion at 30 June  2005.  Its  services  are
available  across  the  HSBC  group's  banking  network  in  France.   For  more
information, please see www.hsbcee.com

Societe Generale

Societe  Generale  is  one of  the  leading  financial  services  groups  in the
eurozone.  With a workforce of 93,000  worldwide,  its activities are focused on
three main business lines:

- Retail banking and specialised financial services, which has almost 19
  million personal customers in France and abroad.

- Global investment management & services, where the group is one of the leaders
  in the eurozone with EUR1,317 billion in assets under custody and EUR370
  billion in assets under management at end-September 2005.

- Corporate and Investment Banking, which has long been among the European and
  world leaders in the euro capital markets, derivatives and structured
  financing.

Societe Generale appears in the four main international  sustainable development
indices. The bank can be contacted via www.socgen.com.

Societe Generale and employee savings

One of the French  leaders  with market  share of 14.3 per cent,  the  employees
savings unit of the Societe  Generale group had EUR10.2 billion under management
at end-December  2005. It handles the accounts of 1.5 million savers resident in
France and other countries in 16 different languages.

It implements  employee savings  solutions  (including  corporate savings plans,
PERCO corporate  collective pension plans,  employee share ownership) for 10 400
companies in and outside France,  to which it also provides  support in relation
to their  group-wide  plans (stock  options,  defined  contribution  and benefit
plans), with the assistance of the Societe Generale group's specialised units.


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                               HSBC Holdings plc

                                                By:
                                                Name:  P A Stafford
                                                Title: Assistant Group Secretary
                                                Date:  02 February 2006