FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                        Report of Foreign Private Issuer
                    Pursuant to Rule 13a - 16 or 15d - 16 of
                      the Securities Exchange Act of 1934

                                  April 2008

                               HSBC Holdings plc

                              42nd Floor, 8 Canada
                        Square, London E14 5HQ, England


(Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F).

                          Form 20-F X Form 40-F ......

(Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934).

                                Yes....... No X


(If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82- ..............)




                   HSBC MAKES KEY INTERNATIONAL APPOINTMENTS

                * LatAm specialist promoted to run the region *

                         * new MD for UK retail bank *

                   * new CEOs for Brazil, Mexico and Malta *

Emilson  Alonso,  currently  Chief  Executive of HSBC Bank Brasil and Co-head of
Latin America,  has been promoted to a Group Managing  Director and Head of HSBC
Latin  America  with  effect  from May  2008.  Paul  Thurston,  currently  Chief
Executive  of HSBC Mexico and Co-head of Latin  America,  is also  promoted to a
Group Managing  Director and will return to the UK in May as Managing  Director,
UK Banking.

Emilson,  52, joined HSBC in 1997 and has run the bank's 1,391 branch  Brazilian
operations,  the  sixth  largest  privately  owned  bank in the  country,  since
September 2003. Born in Sao Paulo,  Brazil,  he previously ran HSBC Insurance in
Brazil and was formerly  responsible for personal  financial  services.  Emilson
will move to Mexico and report to Group Chief Executive,  Michael Geoghegan.  He
will have responsibility for all HSBC's operations across Latin America.

Paul, 54, joined HSBC in 1975 and had a broad range of banking experience in the
UK, before running HSBC's personal  financial  services  businesses in Hong Kong
and across  Asia.  He became Chief  Executive of HSBC Mexico,  where HSBC is the
fourth largest financial services company, in February 2007 and Co-head of Latin
America in August 2007. Paul will return to London and take over  responsibility
for HSBC's retail and  commercial  operations in the UK from Dyfrig John,  Chief
Executive, HSBC Bank plc.

Dyfrig,  57, will continue to run the  continental  European  operations of HSBC
Bank plc. He will also be appointed Deputy Chairman of HSBC Bank plc with effect
from May 2008.

Both  Emilson  and Paul will  join the Group  Management  Board,  HSBC's  global
management team chaired by Group Chief Executive, Michael Geoghegan.

Commenting on the appointments, Michael Geoghegan said: "Starting with less than
10  offices  a  decade  ago,  we  have  built  one of  Latin  America's  banking
powerhouses,  with  over  4,000  offices  today  and  a  US$2.2  billion  profit
contribution to the Group last year.  Along with Asia and the Middle East, where
HSBC is the number one international bank, Latin America forms a crucial part of
our leading emerging markets franchise. It's a region which continues to present
us with great  opportunity,  not least with many economies  growing by well over
five per cent a year.  I have no doubt that  Emilson and the team will take this
forward with tremendous skill and enthusiasm.

"Our UK business  continues to be a significant  contributor to the Group and we
have potential to improve further our  positioning in this country,  building on
our strong  market  presence  and customer  base,  innovative  retailing  and by
harnessing our global  capabilities.  Paul will be returning to the UK, where he
previously  worked for 25 years,  with the  benefit of  considerable  experience
gained running businesses in other markets, to lead the focused growth of our UK
business in key areas of opportunity."

In Mexico,  Paul  Thurston  will be succeeded  as Chief  Executive by Luis Pena,
until recently Chief Executive of Grupo Financiero Banorte Mexico, the country's
largest  domestically  owned bank.  Born in Mexico,  Luis, 48, has worked for 25
years in Mexico and the United States, including 21 years with Banamex/Citigroup
where he was previously Deputy President for the Hispanic Market and Chairman of
the California Commerce Bank. Luis will report to Emilson.

In Brazil,  Shaun  Wallis,  53, will take over from Emilson as Chief  Executive,
HSBC Bank Brasil.  Shaun is currently Chief  Executive,  HSBC Bank Malta,  where
HSBC is the island's largest publicly listed company.  Under Shaun's leadership,
the bank has achieved record profits for over 10,000 local  shareholders and for
the Group, and made a very significant contribution to the Maltese community. He
has been with the Group for over 30 years, working in Asia, the Middle East, and
in Europe. He will report to Emilson in his new role.

Alan Richards,  currently  Deputy Chief Executive of HSBC Bank  Australia,  will
succeed Shaun as Chief Executive in Malta. Alan, 48, joined HSBC in 1984 and has
worked across Europe and Asia, including Malaysia,  Thailand,  Hong Kong, Turkey
and the UK. Prior to joining HSBC in Australia,  Alan was Head of Retail Banking
in Turkey.

"It is  testament  to the bench  strength  of HSBC that we can  continue to make
international  appointments  on this  scale from  within  our own  ranks,  while
selectively hiring the best external talent available to enhance the HSBC team,"
said Michael Geoghegan.  "I'd like to congratulate Emilson, Paul, Shaun and Alan
on their latest assignments and warmly welcome Luis to our Group."

The appointments are subject to local regulatory approvals where required.


Notes to editors:

1.  HSBC Holdings plc

HSBC Holdings plc serves over 128 million  customers  worldwide  through  around
10,000  offices in 83 countries  and  territories  in Europe,  the  Asia-Pacific
region, the Americas,  the Middle East and Africa.  With assets of some US$2,354
billion at 31  December  2007,  HSBC is one of the world's  largest  banking and
financial  services  organisations.  HSBC is marketed  worldwide as 'The world's
local bank'.


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                               HSBC Holdings plc

                                                By:
                                                Name:  P A Stafford
                                                Title: Assistant Group Secretary
                                                Date:  15 April 2008