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Important Notice Regarding the Availability of Proxy Materials for the

Spartan Stores, Inc. Annual Shareholder Meeting to be Held on July 30, 2013

Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual shareholders’ meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a copy. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important!

This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We encourage you to access and review all of the important information contained in the proxy materials before voting. The proxy statement and annual report to shareholders are available at:





Easy Online Access — A Convenient Way to View Proxy Materials and Vote

When you go online to view materials, you can also vote your shares.

Step 1: Go to to view the materials.

Step 2: Click on Cast Your Vote or Request Materials.

Step 3: Follow the instructions on the screen to log in.

Step 4: Make your selection as instructed on each screen to select delivery preferences and vote.

When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.




Obtaining a Copy of the Proxy Materials - If you want to receive a copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed on the reverse side on or before July 15, 2013 to facilitate timely delivery.





The Spartan Stores, Inc. Annual Meeting of Shareholders will be held on July 30, 2013 at the Courtyard by Marriott Hotel, 11 Monroe Avenue NW, Grand Rapids, Michigan 49503, beginning at 9:00 a.m., local time.

Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations.

The Board of Directors recommends a vote FOR all nominees and FOR Proposals 2 and 3:


  1. Election of Directors:

- M. Shân Atkins

- Frank M. Gambino

- Elizabeth A. Nickels


- Wendy A. Beck

- Yvonne R. Jackson

- Timothy J. O’Donovan


- Dennis Eidson

- Frederick J. Morganthall, II

- Craig C. Sturken


  2. Say on pay- Advisory approval of the Company’s executive compensation.


  3. Proposal to ratify the appointment of Deloitte & Touche LLP as independent auditors for the current fiscal year.

PLEASE NOTE - YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice and photo identification with you.



Directions to the Spartan Stores, Inc. 2013 Annual Meeting

From North of Grand Rapids

Take US-131 to exit 85A for Market Avenue; travel northeast on Market Avenue toward downtown, Market Avenue becomes Monroe Avenue at Fulton Street. The Courtyard by Marriott hotel is past Fulton on the left.

From South of Grand Rapids

Take US-131 to exit 85B for Pearl Street. Turn right on Pearl and travel east toward downtown. Turn right on Monroe; the hotel will be on your right.

From East or West of Grand Rapids

Take I-196 to exit 77C for Ottawa Avenue/Downtown. Follow Ottawa Avenue south to Pearl Street. Turn right on Pearl, then left on Monroe Avenue. The hotel will be on the right.





Here’s how to order a copy of the proxy materials and select a future delivery preference:


Paper copies: Current and future paper delivery requests can be submitted via the telephone, Internet or email options below.


Email copies: Current and future email delivery requests must be submitted via the Internet following the instructions below. If you request an email copy of current materials you will receive an email with a link to the materials.


PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a set of proxy materials.


  g Internet - Go to Click Cast Your Vote or Request Materials. Follow the instructions to log in and order a copy of the current meeting materials and submit your preference for email or paper delivery of future meeting materials.


  g Telephone - Call us free of charge at 1-866-641-4276 and follow the instructions to log in and order a paper copy of the materials by mail for the current meeting. You can also submit a preference to receive a paper copy for future meetings.


  g Email - Send email to with “Proxy Materials Spartan Stores, Inc.” in the subject line. Include in the message your full name and address, plus the number located in the shaded bar on the reverse, and state in the email that you want a paper copy of current meeting materials. You can also state your preference to receive a paper copy for future meetings.

To facilitate timely delivery, all requests for a paper copy of the proxy materials must be received by July 15, 2013.