Washington, D.C. 20549

                                    Form 8-K

                                 Current Report
     Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of
earliest event reported):     August 27, 2002

                            Brown-Forman Corporation
             (Exact name of registrant as specified in its charter)

   Delaware                    1-123              61-0243150
(State or other            (Commission         (I.R.S. Employer
 jurisdiction of            File Number)       Identification No.)

 850 Dixie Highway, Louisville, Kentucky           40210
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code (502) 585-1100

Item 9.  Regulation FD Disclosure

On August  27,  2002,  Brown-Forman  Corporation  (BFC)  issued a press  release
announcing a new strategic  direction for its beverage  organization.  A copy of
Brown-Forman  Corporation's  press release is attached  hereto as Exhibit 99 and
incorporated herein by reference.

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       Brown-Forman Corporation

Date:   August 27, 2002                   By:  /s/ Michael B. Crutcher
                                                Michael B. Crutcher
                                                Senior Vice President,
                                                General Counsel, and Secretary

Exhibit Index
(99)  Press Release, dated August 27, 2002, issued by Brown-Forman Corporation

                                                                   Exhibit 99


Company Will Strengthen Focus on Brand Building

Louisville,  KY, August 27, 2002 - Brown-Forman  Corporation  Chairman and Chief
Executive  Officer  Owsley  Brown II told  employees  today that the  company is
embarking on a new strategic  direction that will strengthen the company's focus
on brand-building activities. Brown and Brown-Forman President William M. Street
announced  the  strategy  for the  company's  beverage  organization  during  an
employee meeting in Louisville.

"After  spending  the last  decade  expanding  our  infrastructure  in the U.S.,
Europe,  Asia, and South America and focusing on acquisition  opportunities,  we
can now dedicate  ourselves  to  improving  and  increasing  our  brand-building
programs directed to consumers," Brown told employees.

Brown said that Brown-Forman  would  concentrate its collective  energies around
four strategies:  Building Strong Consumer  Franchises;  Winning at the Point of
Purchase;  Superb Resource  Allocation;  and Creating a Deeply  Ingrained Brand-
Building Culture.

"The management of our distribution system in the U.S. has changed significantly
over the last  decade  due to  consolidation  and  improved  technology,"  Brown
stated.  "Therefore,  we are reducing the number of our people working  directly
with  distributors  and  expanding  the number of  employees on our global brand
teams and in field marketing."

Brown told employees that successfully implementing the new strategies will take
time and require the commitment of every employee. "Brown-Forman has always been
focused  on  sustainable  growth  and  we're  asking  each of you to  rededicate
yourself  today to a new and elevated  level of  commitment  to long-term  brand
building," he concluded.

Brown-Forman  Corporation is a diversified producer and marketer of fine quality
consumer  products  including Jack Daniel's,  Canadian Mist,  Southern  Comfort,
Finlandia  Vodka,   Fetzer,   Jekel,  Bolla,  and  Sonoma-Cutrer  Wines,  Korbel
California  Champagnes,  Lenox,  Dansk and Gorham  tableware  and  giftware  and
Hartmann Luggage.

For more information, contact Phil Lynch, Vice President, Director, Corporate
Communications and Public Relations, at 502-774-7928.