Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Hamel Matthew E
  2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP, Gen Counsel and Secretary
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (Month/Day/Year)
07/28/2016
(Street)

LOUISVILLE, KY 40210
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class B Common 07/28/2016   M   3,800 A $ 33.65 5,306.0997 (1) D  
Class B Common 07/28/2016   F   2,323 D $ 98.01 (2) 2,983.0997 (1) D  
Class A Common               10,633 D  
Class A Common               608.1374 (3) I DRIP
Class B Common               35.7332 (4) I ESPP
Class B Common               5,404.2018 (5) I By 401k

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right (6) $ 98.01 07/28/2016   A   22,172   05/01/2019 04/30/2026 Class B Common 22,172 $ 0 22,172 D  
Stock Appreciation Right $ 33.65 07/28/2016   M     3,800 05/01/2010 04/30/2017 Class B Common 3,800 $ 0 11,359 D  
Stock Appreciation Right $ 35.51             05/01/2011 04/30/2018 Class B Common 14,647   14,647 D  
Stock Appreciation Right $ 27.05             05/01/2012 04/30/2019 Class B Common 29,998   29,998 D  
Stock Appreciation Right $ 38.43             05/01/2013 04/30/2020 Class B Common 25,177   25,177 D  
Stock Appreciation Right $ 46.4             05/01/2014 04/30/2021 Class B Common 23,942   23,942 D  
Stock Appreciation Right $ 58.7             05/01/2015 04/30/2022 Class B Common 22,195   22,195 D  
Stock Appreciation Right $ 72.42             05/01/2016 04/30/2023 Class B Common 16,847   16,847 D  
Stock Appreciation Right $ 91.97             05/01/2017 04/30/2024 Class B Common 13,222   13,222 D  
Stock Appreciation Right $ 102.25             05/01/2018 04/30/2025 Class B Common 15,084   15,084 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Hamel Matthew E
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210
      EVP, Gen Counsel and Secretary  

Signatures

 Michael E. Carr, Jr., Attorney in Fact for Matthew E. Hamel   08/01/2016
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) On July 7, 2016, the reporting person transferred 1,506.0997 shares from his ESPP account to direct holdings.
(2) The closing price of BF-B on July 28, 2016, was used to calculate the withholding obligation.
(3) Number of shares acquired through the issuer's dividend reinvestment plan as of July 27, 2016.
(4) Number of shares acquired through the issuer's employee stock purchase program as of July 27, 2016. Total has been updated to reflect the transfer of 1,506.0997 shares from the ESPP to the reporting person's direct holdings on July 7, 2016.
(5) Number of shares acquired through the issuer's 401(k) plan as of July 27, 2016.
(6) No money was paid to or received by the reporting person for these SSARs.

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