Blueprint
 
UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
 
 
FORM 6-K
 
 
REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934
 
 
For the month of August 2018
 
 
PEARSON plc
(Exact name of registrant as specified in its charter)

 
N/A

 
(Translation of registrant's name into English)

 
80 Strand

London, England WC2R 0RL

44-20-7010-2000
(Address of principal executive office)

 
 
Indicate by check mark whether the Registrant files or will file annual reports
under cover of Form 20-F or Form 40-F:

 
 
 
Form 20-F X                                                Form 40-F

 
 
 
Indicate by check mark whether the Registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934

 
 
 
Yes                                              No X
 
 
 
Pearson plc - (the "Company")
 
Notification of PDMR Interests
 
 
 
Long-Term Incentive Plan ("LTIP") - 2018Release
 
In 2001, the Company established the Pearson Long-Term Incentive Plan (the "LTIP"). Its purpose is to link management's long-term reward with Pearson's financial performance and returns to shareholders. 
 
 
The following table sets out the number of shares released to Persons Discharging Managerial Responsibility (PDMR) on 3 August 2018 and notified to the Company on 6 August 2018. The LTIP rules require that sufficient shares are sold to discharge the tax liability arising on the shares released.  The shares set out in the third column below were sold on 3 August 2018 at the price shown, with the number of American Depositary Receipts (ADRs) set out in the fifth column below being allotted to and retained by the PDMR towards meeting their shareholding guideline.
 
 
Name of PDMR
 
Shares Released
 
Shares sold to discharge tax liabilities
 
Sale price per share (£)
 
Shares/ADRs Retained
 
Bjarne Tellmann
 
24,289
 
11,937
 
8.979216
 
12,352
 
Bob Whelan
 
16,815
 
5,164
 
8.979216
 
11,651
 
 
 
The following notifications, made in accordance with the requirements of the EU Market Abuse Regulation, give further detail.
 
 
 
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
 
 
 
1
 
Details of the person discharging managerial responsibilities/person closely associated
 
a)
 
Name
 
Bjarne Tellmann
 
2
 
Reason for the notification
 
a)
 
Position/status
 
General Counsel and Chief Legal Officer
 
b)
 
Initial notification /Amendment
 
Initial notification
 
3
 
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
 
Name
 
Pearson plc
 
b)
 
LEI
 
2138004JBXWWJKIURC57
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
Description of the financial instrument, type of instrument
Identification code
 
Ordinary shares of 25 pence each in Pearson plc
 
ISIN: GB0006776081
 
b)
 
Nature of the transaction
 
Sale of shares to cover tax liabilities arising from vesting of Long-Term Incentive Plan award
 
c)
 
Price(s) and volume(s)
 
Price(s)
 
Volume(s)
 
Sale price: £8.979216 per share
 
11,937
 
 
d)
 
Aggregated information
- Aggregated volume
- Price
 
Aggregated volume: 11,937 shares
Aggregated price: £107,184.901392
 
e)
 
Date of the transaction
 
3 August 2018
 
f)
 
Place of the transaction
 
London Stock Exchange (XLON)
 
 
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
Description of the financial instrument, type of instrument
Identification code
 
American Depositary Receipts (ADRs) in Pearson plc
(each ADR represents one ordinary share of 25 pence in Pearson plc)
 
ISIN: US7050151056
 
b)
 
Nature of the transaction
 
Allotment of ADRS following release of Long-Term Incentive Plan award
 
c)
 
Price(s) and volume(s)
 
Price(s)
 
Volume(s)
 
n/a
 
12,352
 
d)
 
Aggregated information
- Aggregated volume
- Price
 
Aggregated volume:  12,352
Aggregated price: n/a
 
 
e)
 
Date of the transaction
 
3 August 2018
 
f)
 
Place of the transaction
 
New York Stock Exchange (XNYS)
 
 
 
1
 
Details of the person discharging managerial responsibilities/person closely associated
 
a)
 
Name
 
Bob Whelan
 
2
 
Reason for the notification
 
a)
 
Position/status
 
President, Pearson Assessments
 
b)
 
Initial notification /Amendment
 
Initial notification
 
3
 
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
 
Name
 
Pearson plc
 
b)
 
LEI
 
2138004JBXWWJKIURC57
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
Description of the financial instrument, type of instrument
Identification code
 
Ordinary shares of 25 pence each in Pearson plc
 
ISIN: GB0006776081
 
b)
 
Nature of the transaction
 
Sale of shares to cover tax liabilities arising from vesting of Long-Term Incentive Plan award
 
c)
 
Price(s) and volume(s)
 
Price(s)
 
Volume(s)
 
Sale price: £8.979216 per share
 
5,164
 
 
d)
 
Aggregated information
- Aggregated volume
- Price
 
Aggregated volume: 5,164 shares
Aggregated price: £46,368.671424
 
e)
 
Date of the transaction
 
3 August 2018
 
f)
 
Place of the transaction
 
London Stock Exchange (XLON)
 
 
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
Description of the financial instrument, type of instrument
Identification code
 
American Depositary Receipts (ADRs) in Pearson plc
(each ADR represents one ordinary share of 25 pence in Pearson plc)
 
ISIN: US7050151056
 
b)
 
Nature of the transaction
 
Allotment of ADRS following release of Long-Term Incentive Plan award
 
c)
 
Price(s) and volume(s)
 
Price(s)
 
Volume(s)
 
n/a
 
11,651
 
d)
 
Aggregated information
- Aggregated volume
- Price
 
Aggregated volume:  11,651
Aggregated price: n/a
 
 
e)
 
Date of the transaction
 
3 August 2018
 
f)
 
Place of the transaction
 
New York Stock Exchange (XNYS)
 
 
 
 
 
SIGNATURE
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
 
 
PEARSON plc
 
 
Date: 08 August 2018
 
 
By: /s/ NATALIE WHITE
 
 
 
------------------------------------
 
Natalie White
 
Deputy Company Secretary