================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549


                                    FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

    For the quarterly period ended September 30, 2004
                                   ------------------

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

    For the transition period from            to                       
                                   ----------    ----------


    Commission File Number:  1-3950           
                             ------


                               FORD MOTOR COMPANY
                               -------------------
             (Exact name of registrant as specified in its charter)


         Delaware                                     38-0549190
 ----------------------------                 ---------------------------------
 (State or other jurisdiction                 (IRS Employer Identification No.)
      of incorporation) 


  One American Road, Dearborn, Michigan                       48126
-------------------------------------------------------------------------------
 (Address of principal executive offices)                   (Zip Code)

                                 (313) 322-3000
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. [X] Yes [ ] No

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act). [X] Yes [ ] No

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the issuer's  classes of common stock,  as of the latest  practicable
date: As of October 29, 2004 the Registrant had outstanding 1,758,815,803 shares
of Common Stock and 70,852,076 shares of Class B Stock.


               Exhibit index located on sequential page number 34

================================================================================



                          Part I. Financial Information

Item 1.  Financial Statements
-----------------------------

                       Ford Motor Company and Subsidiaries
                           SECTOR STATEMENT OF INCOME
                           --------------------------
                For the Periods Ended September 30, 2004 and 2003
                     (in millions, except per share amounts)


                                                                                       Third Quarter                Nine Months
                                                                                -------------------------  ------------------------
                                                                                    2004          2003         2004         2003
                                                                                -----------   -----------  -----------  -----------
                                                                                       (unaudited)                (unaudited)
                                                                                                                   
   AUTOMOTIVE
   Sales                                                                         $32,798       $30,243       $108,262      $98,453
   Costs and expenses
   Cost of sales                                                                  30,957        28,381         98,637       91,059
   Selling, administrative and other expenses                                      2,557         2,514          8,132        7,261
                                                                                 -------       -------       --------      -------
     Total costs and expenses                                                     33,514        30,895        106,769       98,320
                                                                                 -------       -------       --------      -------
   Operating income/(loss)                                                          (716)         (652)         1,493          133

   Interest expense                                                                  397           362          1,094          878

   Interest income and other non-operating income/(expense), net                     383           455            508          781
   Equity in net income/(loss) of affiliated companies                                57           (45)           197           48
                                                                                 -------       -------       --------      -------
   Income/(loss) before income taxes - Automotive                                   (673)         (604)         1,104           84

   FINANCIAL SERVICES
   Revenues                                                                        6,198         6,499         18,128       19,595

   Costs and expenses
   Interest expense                                                                1,470         1,552          4,342        4,794
   Depreciation                                                                    1,570         2,072          4,962        6,880
   Operating and other expenses                                                    1,394         1,315          3,865        3,696
   Provision for credit and insurance losses                                         339           529            892        1,801
                                                                                 -------       -------       --------      -------
     Total costs and expenses                                                      4,773         5,468         14,061       17,171
                                                                                 -------       -------       --------      -------
   Income/(loss) before income taxes - Financial Services                          1,425         1,031          4,067        2,424
                                                                                 -------       -------       --------      -------

   TOTAL COMPANY
   Income/(loss) before income taxes                                                 752           427          5,171        2,508
   Provision for/(benefit from) income taxes                                         210           140          1,317          679
                                                                                 -------       -------       --------      -------
   Income/(loss) before minority interests                                           542           287          3,854        1,829
   Minority interests in net income/(loss) of subsidiaries                            62            45            219          245
                                                                                 -------       -------       --------      -------
   Income/(loss) from continuing operations                                          480           242          3,635        1,584
   Income/(loss) from discontinued/held-for-sale operations                         (214)           (3)          (252)         (32)
   Cumulative effect of change in accounting principle                                 -          (264)             -         (264)
                                                                                 -------       -------       --------      -------
   Net income/(loss)                                                             $   266       $   (25)      $  3,383      $ 1,288
                                                                                 ========      =======       ========      =======

   Average number of shares of Common and Class B
    Stock outstanding                                                              1,829         1,831          1,831        1,832


   AMOUNTS PER SHARE OF COMMON AND CLASS B STOCK (Note 7)
   Basic income/(loss)
    Income/(loss) from continuing operations                                     $  0.26       $  0.13       $   1.99      $  0.87
    Income/(loss) from discontinued/held-for-sale operations                       (0.11)            -          (0.14)       (0.02)
    Cumulative effect of change in accounting principle                                -         (0.14)             -        (0.15)
                                                                                 -------       -------       --------      -------
    Net income/(loss)                                                            $  0.15       $ (0.01)      $   1.85      $  0.70
                                                                                 =======       =======       ========      =======
   Diluted income/(loss)
    Income/(loss) from continuing operations                                     $  0.25       $  0.13       $   1.78      $  0.82
    Income/(loss) from discontinued/held-for-sale operations                       (0.10)            -          (0.12)       (0.01)
    Cumulative effect of change in accounting principle                                -         (0.14)             -        (0.13)
                                                                                 -------       -------       --------      -------
    Net income/(loss)                                                            $  0.15       $ (0.01)      $   1.66      $  0.68
                                                                                 =======       =======       ========      =======

   Cash dividends                                                                $  0.10       $  0.10       $   0.30      $  0.30


   The accompanying notes are part of the financial statements.

                                       2



Item 1.  Financial Statements (Continued)
-----------------------------

                       Ford Motor Company and Subsidiaries
                        CONSOLIDATED STATEMENT OF INCOME
                        --------------------------------
                For the Periods Ended September 30, 2004 and 2003
                     (in millions, except per share amounts)


                                                                               Third Quarter                 Nine Months
                                                                          -------------------------  ---------------------------
                                                                             2004          2003           2004          2003
                                                                          ----------- -------------  ------------- -------------
                                                                                (unaudited)                  (unaudited)
                                                                                                               
 Sales and revenues
 Automotive sales                                                          $32,798       $30,243        $108,262       $98,453
 Financial Services revenues                                                 6,198         6,499          18,128        19,595
                                                                           -------       -------        --------       -------
   Total sales and revenues                                                 38,996        36,742         126,390       118,048

 Costs and expenses
 Cost of sales                                                              30,957        28,381          98,637        91,059
 Selling, administrative and other expenses                                  5,521         5,901          16,959        17,837
 Interest expense                                                            1,867         1,914           5,436         5,672
 Provision for credit and insurance losses                                     339           529             892         1,801
                                                                           -------       -------        --------       -------
   Total costs and expenses                                                 38,684        36,725         121,924       116,369
 Automotive interest income and other non-operating
  income/(expense), net                                                        383           455             508           781
 Automotive equity in net income/(loss)
  of affiliated companies                                                       57           (45)            197            48
                                                                           -------       -------        --------       -------
 Income/(loss) before income taxes                                             752           427           5,171         2,508
 Provision for/(benefit from) income taxes                                     210           140           1,317           679
                                                                           -------       -------        --------       -------
 Income/(loss) before minority interests                                       542           287           3,854         1,829
 Minority interests in net income/(loss) of subsidiaries                        62            45             219           245
                                                                           -------       -------        --------       -------
 Income/(loss) from continuing operations                                      480           242           3,635         1,584
 Income/(loss) from discontinued/held-for-sale operations                     (214)           (3)           (252)          (32)
 Cumulative effect of change in accounting principle                             -          (264)              -          (264)
                                                                           -------       -------        --------       -------
 Net income/(loss)                                                         $   266       $   (25)       $  3,383       $ 1,288
                                                                           =======       =======        ========       =======

 Average number of shares of Common and Class B
  Stock outstanding                                                          1,829         1,831           1,831         1,832

 AMOUNTS PER SHARE OF COMMON AND CLASS B STOCK
 Basic income/(loss)
  Income/(loss) from continuing operations                                 $  0.26       $  0.13        $   1.99       $  0.87
  Income/(loss) from discontinued/held-for-sale operations                   (0.11)            -           (0.14)        (0.02)
  Cumulative effect of change in accounting principle                            -         (0.14)              -         (0.15)
                                                                           -------       -------        --------       -------
  Net income/(loss)                                                        $  0.15       $ (0.01)       $   1.85       $  0.70
                                                                           =======       =======        ========       =======
 Diluted income/(loss)
  Income/(loss) from continuing operations                                 $  0.25       $  0.13        $   1.78       $  0.82
  Income/(loss) from discontinued/held-for-sale operations                   (0.10)            -           (0.12)        (0.01)
  Cumulative effect of change in accounting principle                            -         (0.14)              -         (0.13)
                                                                           -------       -------        --------       -------
  Net income/(loss)                                                        $  0.15       $ (0.01)       $   1.66       $  0.68
                                                                           =======       =======        ========       =======

 Cash dividends                                                            $  0.10       $  0.10        $  0.30        $  0.30


  The accompanying notes are part of the financial statements.

                                       3



Item 1.  Financial Statements (Continued)
-----------------------------

                       Ford Motor Company and Subsidiaries
                              SECTOR BALANCE SHEET
                              --------------------
                                  (in millions)


                                                                                            September 30,       December 31,
                                                                                               2004                2003
                                                                                           ----------------    ---------------
                                                                                            (unaudited)
                                                                                                              
ASSETS
Automotive
Cash and cash equivalents                                                                   $  6,713            $  5,423
Marketable securities                                                                         10,320              10,749
Loaned securities                                                                              2,332               5,667
                                                                                            --------            --------
   Total cash, marketable and loaned securities                                               19,365              21,839
Receivables, net                                                                               3,340               2,698
Inventories (Note 3)                                                                          10,981               9,151
Deferred income taxes                                                                          3,802               3,225
Other current assets                                                                           8,146               6,829
                                                                                            --------            --------
   Total current assets                                                                       45,634              43,742
Equity in net assets of affiliated companies                                                   1,856               1,930
Net property                                                                                  41,287              41,919
Deferred income taxes                                                                         11,190              12,090
Goodwill and other intangible assets (Note 4)                                                  6,064               6,053
Assets of discontinued/held-for-sale operations                                                  114                 410
Other assets                                                                                  15,639              14,497
                                                                                            --------            --------
   Total Automotive assets                                                                   121,784             120,641

Financial Services
Cash and cash equivalents                                                                     10,703              16,343
Investments in securities                                                                      1,262               1,123
Finance receivables, net                                                                     112,011             110,893
Net investment in operating leases                                                            31,785              31,859
Retained interest in sold receivables                                                          9,473              13,017
Goodwill and other intangible assets (Note 4)                                                    950               1,008
Assets of discontinued/held-for-sale operations                                                    -                 388
Other assets                                                                                  12,478              17,292
Receivable from Automotive                                                                     2,246               3,356
                                                                                            --------            --------
   Total Financial Services assets                                                           180,908             195,279
                                                                                            --------            --------
   Total assets                                                                             $302,692            $315,920
                                                                                            ========            ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Automotive
Trade payables                                                                              $ 16,751            $ 15,279
Other payables                                                                                 3,349               2,940
Accrued liabilities                                                                           34,568              32,144
Debt payable within one year                                                                   1,004               1,806
Current payable to Financial Services                                                            216                 124
                                                                                            --------            --------
   Total current liabilities                                                                  55,888              52,293

Senior debt                                                                                   12,562              13,832
Subordinated debt                                                                              5,155               5,155
                                                                                            --------            --------
  Total long-term debt                                                                        17,717              18,987
Other liabilities                                                                             41,405              45,085
Deferred income taxes                                                                          3,045               2,352
Liabilities of discontinued/held-for-sale operations                                              69                 152
Payable to Financial Services                                                                  2,030               3,232
                                                                                            --------            --------
   Total Automotive liabilities                                                              120,154             122,101

Financial Services
Payables                                                                                       2,299               2,189
Debt                                                                                         145,986             159,011
Deferred income taxes                                                                         11,062              11,061
Other liabilities and deferred income                                                          8,309               9,211
Liabilities of discontinued/held-for-sale operations                                               -                  37
                                                                                            --------            --------
   Total Financial Services liabilities                                                      167,656             181,509

Minority interests                                                                               813                 659

Stockholders' equity
Capital stock
 Common Stock, par value $0.01 per share (1,837 million shares issued)                            18                  18
 Class B Stock, par value $0.01 per share (71 million shares issued)                               1                   1
Capital in excess of par value of stock                                                        5,357               5,374
Accumulated other comprehensive income/(loss)                                                   (794)               (414)
Treasury stock                                                                                (1,768)             (1,749)
Earnings retained for use in business                                                         11,255               8,421
                                                                                            --------            --------
       Total stockholders' equity                                                             14,069              11,651
                                                                                            --------            --------
   Total liabilities and stockholders' equity                                               $302,692            $315,920
                                                                                            ========            ========


The accompanying notes are part of the financial statements.

                                       4



Item 1.  Financial Statements (Continued)
-----------------------------

                       Ford Motor Company and Subsidiaries
                           CONSOLIDATED BALANCE SHEET
                           --------------------------
                                  (in millions)


                                                                                            September 30,        December 31,
                                                                                               2004                 2003
                                                                                           ----------------    ---------------
                                                                                             (unaudited)
                                                                                                              
      ASSETS
      Cash and cash equivalents                                                             $ 17,416            $ 21,766
      Marketable securities                                                                   11,582              11,872
      Loaned securities                                                                        2,332               5,667
      Receivables, net                                                                         3,340               2,698
      Finance receivables, net                                                               112,011             110,893
      Net investment in operating leases                                                      31,785              31,859
      Retained interest in sold receivables                                                    9,473              13,017
      Inventories                                                                             10,981               9,151
      Equity in net assets of affiliated companies                                             2,812               2,959
      Net property                                                                            42,904              43,524
      Deferred income taxes                                                                    3,182               7,389
      Goodwill and other intangible assets                                                     7,014               7,061
      Assets of discontinued/held-for-sale operations                                            114                 798
      Other assets                                                                            33,732              35,940
                                                                                            --------            --------
        Total assets                                                                        $288,678            $304,594
                                                                                            ========            ========

      LIABILITIES AND STOCKHOLDERS' EQUITY
      Payables                                                                              $ 22,399            $ 20,408
      Accrued liabilities                                                                     31,849              29,564
      Debt                                                                                   164,707             179,804
      Other liabilities and deferred income                                                   49,714              53,880
      Deferred income taxes                                                                    5,058               8,439
      Liabilities of discontinued/held-for-sale operations                                        69                 189
                                                                                            --------            --------
        Total liabilities                                                                    273,796             292,284

      Minority interests                                                                         813                 659

      Stockholders' equity
      Capital stock
       Common Stock, par value $0.01 per share (1,837 million shares issued)                      18                  18
       Class B Stock, par value $0.01 per share (71 million shares issued)                         1                   1
      Capital in excess of par value of stock                                                  5,357               5,374
      Accumulated other comprehensive income/(loss)                                             (794)               (414)
      Treasury stock                                                                          (1,768)             (1,749)
      Earnings retained for use in business                                                   11,255               8,421
                                                                                            --------            --------
         Total stockholders' equity                                                           14,069              11,651
                                                                                            --------            --------
         Total liabilities and stockholders' equity                                         $288,678            $304,594
                                                                                            ========            ========


       The accompanying notes are part of the financial statements.

                                       5



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                    CONDENSED SECTOR STATEMENT OF CASH FLOWS
                    ----------------------------------------
                For the Periods Ended September 30, 2004 and 2003
                                  (in millions)


                                                                           Nine Months 2004              Nine Months 2003
                                                                      ---------------------------- -----------------------------
                                                                                      Financial                    Financial
                                                                       Automotive     Services      Automotive      Services
                                                                      ------------ --------------- ------------- ---------------
                                                                              (unaudited)                  (unaudited)
                                                                                                          
Cash and cash equivalents at January 1                                 $  5,423      $ 16,343       $  5,159      $  7,064

Cash flows from operating activities before
 securities trading                                                       1,371        12,622          4,855        13,254
Net sales/(purchases) of trading securities                               3,911            59          1,516          (166)
                                                                       --------      --------       --------      --------
   Net cash flows from operating activities                               5,282        12,681          6,371        13,088

Cash flows from investing activities
 Capital expenditures                                                    (4,603)         (299)        (5,558)         (271)
 Acquisitions of receivables and lease investments                            -       (47,338)             -       (42,239)
 Collections of receivables and lease investments                             -        37,035              -        33,921
 Net acquisitions of daily rental vehicles                                    -        (2,739)             -        (1,487)
 Purchases of securities                                                 (6,811)         (786)        (7,356)         (490)
 Sales and maturities of securities                                       6,635           650          4,136           589
 Proceeds from sales of receivables
  and lease investments                                                       -         9,265              -        15,781
 Proceeds from sale of businesses                                           125           412             77         1,625
 Net investing activity with Financial Services                           3,277             -          2,975             -
 Cash paid for acquisitions                                                 (30)            -              -             -
 Cash recognized on consolidation of joint ventures                           -             -            256             -
 Other                                                                       10           100            696            20
                                                                       --------      --------       --------      --------
   Net cash (used in)/provided by investing activities                   (1,397)       (3,700)        (4,774)        7,449

Cash flows from financing activities
 Cash dividends                                                            (549)            -           (549)            -
 Net sales/(purchases) of Common Stock                                     (127)            -            (43)            -
 Changes in short-term debt                                                (279)        8,979           (173)        3,405
 Proceeds from issuance of other debt                                       406        12,138            883        16,338
 Principal payments on other debt                                        (2,112)      (32,378)          (689)      (23,173)
 Net financing activity with Automotive                                       -        (3,277)             -        (2,975)
 Other                                                                      (17)            6             (6)            9
                                                                       --------      --------       --------      --------
   Net cash (used in)/provided by financing activities                   (2,678)      (14,532)          (577)       (6,396)

Effect of exchange rate changes on cash                                      (9)            3            188           286
Net transactions with Automotive/Financial Services                          92           (92)           425          (425)
                                                                       --------      --------       --------      --------

   Net increase/(decrease) in cash and cash equivalents                   1,290        (5,640)         1,633        14,002
                                                                       --------      --------       --------      --------

Cash and cash equivalents at September 30                              $  6,713      $ 10,703       $  6,792      $ 21,066
                                                                       ========      ========       ========      ========


   The accompanying notes are part of the financial statements.

                                       6



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                 ----------------------------------------------
                For the Periods Ended September 30, 2004 and 2003
                                  (in millions)


                                                                                                 Nine Months
                                                                                        ------------------------------
                                                                                             2004           2003
                                                                                        -------------- ----------------
                                                                                                 (unaudited)
                                                                                                        
Cash and cash equivalents at January 1                                                    $ 21,766        $ 12,223

Cash flows from operating activities before securities trading                              13,993          18,109
Net sales/(purchases) of trading securities                                                  3,970           1,350
                                                                                          --------        --------
   Net cash flows from operating activities                                                 17,963          19,459

Cash flows from investing activities
 Capital expenditures                                                                       (4,902)         (5,829)
 Acquisitions of receivables and lease investments                                         (47,338)        (42,239)
 Collections of receivables and lease investments                                           37,035          33,921
 Net acquisitions of daily rental vehicles                                                  (2,739)         (1,487)
 Purchases of securities                                                                    (7,597)         (7,846)
 Sales and maturities of securities                                                          7,285           4,725
 Proceeds from sales of receivables and lease investments                                    9,265          15,781
 Proceeds from sale of businesses                                                              537           1,702
 Cash paid for acquisitions                                                                    (30)              -
 Cash recognized on consolidation of joint ventures                                              -             256
 Other                                                                                         110             716
                                                                                          --------        --------
   Net cash (used in)/provided by investing activities                                      (8,374)           (300)

Cash flows from financing activities
 Cash dividends                                                                               (549)           (549)
 Net sales/(purchases) of Common Stock                                                        (127)            (43)
 Changes in short-term debt                                                                  8,700           3,232
 Proceeds from issuance of other debt                                                       12,544          17,221
 Principal payments on other debt                                                          (34,490)        (23,862)
 Other                                                                                         (11)              3
                                                                                          --------        --------
   Net cash (used in)/provided by financing activities                                     (13,933)         (3,998)

Effect of exchange rate changes on cash                                                         (6)            474
                                                                                          --------        --------

   Net increase/(decrease) in cash and cash equivalents                                     (4,350)         15,635
                                                                                          --------        --------

Cash and cash equivalents at September 30                                                 $ 17,416        $ 27,858
                                                                                          ========        ========


       The accompanying notes are part of the financial statements.

                                       7



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

1.   Financial  Statements - The financial data presented  herein are unaudited,
     but in the opinion of management reflect those adjustments  necessary for a
     fair  presentation of the results of operations and financial  condition of
     Ford Motor  Company  and its  consolidated  subsidiaries  and  consolidated
     Variable Interest Entities ("VIEs") of which we are the primary beneficiary
     for the periods  and at the dates  presented.  Results for interim  periods
     should not be considered  indicative of results for a full year.  Reference
     should be made to the financial  statements  contained in our Annual Report
     on Form 10-K for the year ended December 31, 2003 (the "10-K Report").  For
     purposes of this  report,  "Ford",  the  "Company",  "we",  "our",  "us" or
     similar   references   mean  Ford  Motor   Company  and  our   consolidated
     subsidiaries  and  our  consolidated  VIEs  of  which  we are  the  primary
     beneficiary,  unless the context  requires  otherwise.  Certain amounts for
     prior   periods  were   reclassified   to  conform   with  current   period
     presentation.     Reclassifications    include    the    presentation    of
     discontinued/held-for-sale   operations  and  Interest   income  and  other
     non-operating income/(expense), net.

2.   Discontinued and Held-for-Sale Operations
     -----------------------------------------

     Automotive Sector
     -----------------
     In  September  2004,  management  committed  to sell our Formula One racing
     operations,  as these  operations  are not  consistent  with  our  recently
     announced  PAG  improvement  plan nor our goals to build on the  basics and
     focus on our core business.  We expect to sell these operations  during the
     next twelve months and have reported them as held-for-sale  under Statement
     of  Financial  Accounting  Standards  ("SFAS") No. 144  Accounting  for the
     Impairment or Disposal of Long-Lived  Assets, for all periods shown. In the
     third  quarter  of 2004,  we  recorded  a  pre-tax  charge  of $69  million
     reflected  in  Income/(loss)  from  discontinued/held-for-sale   operations
     related to the anticipated  loss on the sale of the net assets.  The charge
     represents the difference between the anticipated  selling price of the net
     assets, less costs to sell them, and their recorded book values. Under SFAS
     No. 142 Goodwill and Other  Intangible  Assets,  we also recorded a pre-tax
     goodwill  impairment  of  $204  million  reflected  in  Income/(loss)  from
     discontinued/held-for-sale  operations  related  to the  disposal  of these
     operations.

     Financial Services Sector
     -------------------------
     In September  2004,  the  Financial  Services  sector  completed  the sale,
     initiated in 2003,  of a U.S.  subsidiary  that offers full service car and
     truck leasing.

     Total Company
     -------------
     The results of all discontinued/held-for-sale operations are as follows (in
     millions):


                                                                                      Third Quarter                Nine Months
                                                                                 -------------------------    ---------------------
                                                                                   2004           2003          2004          2003
                                                                                 -----------    ----------    ----------    --------
                                                                                                                    
    Sales and revenues                                                            $  66          $ 147         $ 278         $ 451

    Income/(loss) from discontinued/held-for-sale operations:
     Operating income/(loss)                                                      $ (24)         $  (6)        $ (64)        $ (43)
     Goodwill impairment                                                           (204)             -          (204)            -
     Gain/(loss) on discontinued/held-for-sale operations                           (69)             -           (78)           (8)
                                                                                  -----          -----         -----         -----
      Pre-tax total                                                                (297)            (6)         (346)          (51)
     Provision for/(benefit from) income taxes                                      (83)            (3)          (94)          (19)
                                                                                  -----          -----         -----         -----
       Total                                                                      $(214)         $  (3)        $(252)        $ (32)
                                                                                  =====          =====         =====         =====

     At September  30,  2004,  assets of  discontinued/held-for-sale  operations
     consisted primarily of net property totaling $72 million.

3.   Automotive Inventories are summarized as follows (in millions):
     ----------------------


                                                                                 September 30,       December 31,
                                                                                     2004                2003
                                                                               ----------------    ---------------
                                                                                                
     Raw materials, work in process and supplies                                 $ 3,996              $ 3,813
     Finished products                                                             7,961                6,334
                                                                                 -------              -------
       Total inventories at FIFO                                                  11,957               10,147
     Less LIFO adjustment                                                           (976)                (996)
                                                                                 -------              -------
       Total inventories                                                         $10,981              $ 9,151
                                                                                 =======              =======


                                       8



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

4.   Goodwill and Other  Intangibles - We perform  annual  testing in the second
     quarter on goodwill and certain other intangible assets to determine if any
     impairment has occurred. No impairment resulted from our annual test in the
     second quarter of 2004.

     Changes in the carrying amount of goodwill are as follows (in millions):


                                                                                                   Financial Services
                                                        Automotive Sector                               Sector
                                               ----------------------------------------     -----------------------------
                                                                             FAP &              Ford 
                                                 Americas      Europe/PAG    Other              Credit         Hertz
                                                 --------      ----------    ------             ------         -----
                                                                                                 
     Beginning balance,
       December 31, 2003                          $154          $4,951        $ 72               $129           $640
      Exchange translation/other                    32             (25)         (4)               (50)             -
                                                  ----          ------        ----               ----           ----
     Ending balance,
       September 30, 2004                         $186          $4,926        $ 68               $ 79           $640
                                                  ====          ======        ====               ====           ====


     In addition,  included within Equity in net assets of affiliated  companies
     was  goodwill  of $205  million at  September  30,  2004.  During the third
     quarter  and first nine months of 2004,  we  impaired  $64 million and $185
     million,  respectively, of goodwill related to other-than-temporary loss in
     value for two of our equity investments.

     The  components  of  identifiable  intangible  assets  are as follows as of
     September 30, 2004 (in millions):


                                               Automotive Sector                          Financial Services Sector
                                       ----------------------------------------    --------------------------------------------
                                         Amortizable        Non-amortizable          Amortizable           Non-amortizable
                                       ---------------    ---------------------    ------------------    ----------------------
                                                                                                     
     Gross carrying amount                $ 564                $ 452                   $ 92                   $ 189
     Less:  accumulated
             amortization                  (132)                   -                    (50)                      -
                                          -----                -----                   ----                   -----
     Net intangible assets                $ 432                $ 452                   $ 42                   $ 189
                                          =====                =====                   ====                   =====


     Pre-tax  amortization  expense related to these  intangible  assets for the
     nine months  ended  September  30, 2004 was $28 million.  Intangible  asset
     amortization  is  forecasted  to range from $30 to $40 million per year for
     the next five years.

5.   Variable  Interest  Entities - Effective July 1, 2003, we adopted Financial
     Accounting Standards Board Interpretation No. 46, Consolidation of Variable
     Interest  Entities,  an  Interpretation  of ARB No. 51 ("FIN 46"), for VIEs
     formed  prior to February  1, 2003.  As a result of  consolidating  VIEs of
     which we are the  primary  beneficiary,  in the  third  quarter  of 2003 we
     recognized a non-cash  charge of $264 million as the  Cumulative  effect of
     change in  accounting  principle  in our  statement  of income.  The charge
     represented   the  difference   between  the  fair  value  of  the  assets,
     liabilities  and minority  interests  recorded upon  consolidation  and the
     carrying  value of our  investments  in  these  entities.  Recorded  assets
     excluded goodwill in accordance with FIN 46.

     Reflected in our  September  30, 2004 balance sheet are $3.8 billion of VIE
     assets  related  to  VIEs  that  were  consolidated  as  a  result  of  the
     implementation  of FIN 46. During the third quarter of 2004,  there were no
     significant changes to VIEs of which we are the primary beneficiary.

     VIEs of which we are not the primary beneficiary:
     ------------------------------------------------

     Automotive Sector
     -----------------
     Ford has several  investments in other joint ventures  deemed to be VIEs of
     which we are not the primary beneficiary.  The risks and rewards associated
     with our  interests  in these  entities  are based  primarily  on ownership
     percentages.  Our maximum exposure  (approximately  $7 million at September
     30, 2004) to any potential losses  associated with these VIEs is limited to
     our equity  investments  and, where  applicable,  receivables  due from the
     VIEs.

     Financial Services Sector
     -------------------------
     Ford Credit has  investments in certain joint ventures deemed to be VIEs of
     which it is not the primary  beneficiary.  The risks and rewards associated
     with Ford  Credit's  interests  in these  entities  are based  primarily on
     ownership percentages.  Ford Credit's maximum exposure  (approximately $137
     million at September  30, 2004) to any  potential  losses  associated  with
     these VIEs is limited to its equity  investments,  and,  where  applicable,
     receivables due from the VIEs.

                                       9



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

5.   Variable Interest Entities (Continued) 
     --------------------------

     Ford  Credit  also  sells   receivables  to   bank-sponsored   asset-backed
     commercial paper issuers that are special purpose entities  ("SPEs") of the
     sponsor bank and are not  consolidated by us. At September 30, 2004,  these
     SPEs  held  about  $4.1  billion  of  retail   installment  sale  contracts
     previously owned by Ford Credit.

6.   Derivative Financial Instruments
     --------------------------------

     Income  Statement  Impact:  The ineffective  portion of designated  hedges,
     amortization  of   mark-to-market   adjustments   associated  with  hedging
     relationships  that have been terminated,  and  mark-to-market  adjustments
     that reflect changes in interest rates for non-designated  hedging activity
     are recognized in Cost of sales for the  Automotive  sector and in Revenues
     for the  Financial  Services  sector  and are shown in the table  below (in
     millions):


                                                                                 Income/(Loss) Before Income Taxes
                                                                     --------------------------------------------------------------
                                                                             Third Quarter                      Nine Months
                                                                     --------------------------------  ----------------------------
                                                                         2004             2003             2004            2003
                                                                     ---------------- ---------------  --------------- ------------
                                                                                                                 
     Automotive Sector                                                  $   43          $  132           $  137          $  230
     Financial Services Sector                                              99              58              234             178
                                                                        ------           -----            -----           -----
      Total                                                             $  142          $  190           $  371          $  408
                                                                        ======          ======           ======          ======


     Fair  Value  of  Derivative  Instruments:  The fair  value  of  derivatives
     reflects the price that a third party would be willing to pay or receive in
     arm's length  transactions  for  assuming  our position in the  derivatives
     transaction and includes mark-to-market  adjustments to reflect the effects
     of changes  in the  related  index.  The  following  tables  summarize  the
     estimated fair value of our derivative financial  instruments,  taking into
     consideration the effects of legally enforceable  netting  agreements,  (in
     billions):


                                                                           September 30, 2004                December 31, 2003
                                                                     --------------------------------  -----------------------------
                                                                      Fair Value       Fair Value       Fair Value      Fair Value
                                                                        Assets         Liabilities        Assets        Liabilities
                                                                     --------------  ---------------  --------------- --------------
                                                                                                              
     Automotive Sector
     -----------------
     Total derivative financial instruments                             $ 1.9           $ 0.4            $ 2.3           $ 0.6
                                                                        =====           =====            =====           =====

     Financial Services Sector
     -------------------------
     Foreign currency swaps, forwards and options                       $ 3.0           $ 1.1            $ 6.3           $ 1.5
     Interest rate swaps                                                  3.1             0.2              3.9             0.2
     Impact of netting agreements                                        (0.3)           (0.3)            (0.3)           (0.3)
                                                                        -----           -----            -----           -----
      Total derivative financial instruments                            $ 5.8           $ 1.0            $ 9.9           $ 1.4
                                                                        ======          ======           =====           =====


7.   Amounts Per Share of Common and Class B Stock - The  calculation of diluted
     income/(loss)  per share of Common and Class B Stock takes into account the
     effect  of  rights  to  acquire  our  Common  Stock,  such  as  convertible
     securities and stock options,  considered to be potentially dilutive. Basic
     and diluted income/(loss) per share were calculated using the following (in
     millions):


                                                                             Third Quarter                     Nine Months
                                                                        -------------------------      ---------------------------
                                                                           2004          2003             2004            2003
                                                                        -----------   -----------      -----------     -----------
                                                                                                              
     Diluted Income
     --------------
     Income/(loss) from continuing operations
      attributable to Common and Class B Stock                           $  480         $  242           $3,635          $1,584
     Income impact of assumed conversion of
      convertible preferred securities                                       50              -              152             160
                                                                         -------        ------           ------          ------
       Diluted income/(loss)
        from continuing operations                                       $  530         $  242           $3,787          $1,744
                                                                         ======         ======           ======          ======

     Diluted Shares
     --------------
     Average shares outstanding                                           1,829          1,831            1,831           1,832
     Issuable/(returnable) and uncommitted ESOP shares                       (4)            (2)              (4)             (2)
                                                                         ------         ------           ------          ------
       Basic shares                                                       1,825          1,829            1,827           1,830
     Employee compensation-related shares,
      primarily stock options                                                19             14               19              10
     Convertible preferred securities                                       282              -*             282             282
                                                                         ------         ------           ------          ------
       Diluted shares                                                     2,126          1,843            2,128           2,122
                                                                         ======         ======           ======          ======

     - - - - -
       Not included in calculation of diluted earnings per share due to their
       antidilutive effect: 
       * 282 million shares related to convertible preferred securities.

                                       10



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

8.   Comprehensive   Income  -  Other  comprehensive   income/(loss)   primarily
     reflected  adjustments  for  foreign  currency  translation,  SFAS No. 133,
     Accounting for Derivative  Instruments and Hedging Activities,  and minimum
     pension  liability.  Total  comprehensive  income/(loss)  is  summarized as
     follows (in millions):


                                                                       Third Quarter                 Nine Months
                                                                 -------------------------     ------------------------
                                                                    2004           2003           2004          2003
                                                                 -----------    ----------     ----------    ----------
                                                                                                  
     Net income/(loss)                                            $  266         $  (25)        $3,383        $1,288
     Other comprehensive income/(loss)                               415            309           (380)        1,775
                                                                  ------         ------         ------        ------
       Total comprehensive income/(loss)                          $  681         $  284         $3,003        $3,063
                                                                  ======         ======         ======        ======


9.   Retirement  Benefits  -  Pension,   postretirement  health  care  and  life
     insurance benefit expense is summarized as follows (in millions):


                                                                             Third Quarter
                                                  -----------------------------------------------------------------------------
                                                              Pension Benefits
                                                  --------------------------------------------------     Health Care and 
                                                         U.S. Plans                Non-U.S. Plans         Life Insurance
                                                  ------------------------  ------------------------    -----------------------
                                                    2004          2003        2004         2003           2004        2003
                                                  -----------   ----------  -----------  -----------    ----------  -----------
                                                                                                  
     Service cost                                 $   159       $   148     $   138      $   123        $ 136       $ 131
     Interest cost                                    614           605         330          293          493         502
     Expected return on assets                       (803)         (808)       (411)        (345)         (85)         (9)
     Amortization of:
      Prior service cost                              125           109          26           34          (55)        (45)
      (Gains)/losses and other                          6            20          45           44          152         133
     Separation programs                                -             -           6           34            -           -
     Allocated costs to Visteon                       (27)          (22)          -            -          (60)        (79)
                                                  -------       -------     -------      -------        -----       -----
      Net expense/(income)                        $    74       $    52     $   134      $   183        $ 581       $ 633
                                                  =======       =======     =======      =======        =====       =====


                                                                               Nine Months
                                                  -----------------------------------------------------------------------------
                                                              Pension Benefits        
                                                  --------------------------------------------------      Health Care and
                                                         U.S. Plans               Non-U.S. Plans           Life Insurance
                                                  ------------------------  ------------------------    -----------------------
                                                    2004          2003        2004         2003           2004        2003
                                                  -----------   ----------  -----------  -----------    ----------  -----------

     Service cost                                 $   477       $   444     $   414      $   369        $   409     $   391
     Interest cost                                  1,834         1,815         998          877          1,481       1,502
     Expected return on assets                     (2,409)       (2,388)     (1,231)      (1,036)          (197)        (27)
     Amortization of:
      Prior service cost                              375           327          82          101           (165)       (134)
      (Gains)/losses and other                         17             7         137          120            458         398
     Separation programs                                1             -          36           56              -           -
     Allocated costs to Visteon                       (79)          (66)          -            -           (183)       (237)
                                                  -------       -------     -------      -------        -------     -------
      Net expense/(income)                        $   216       $   139     $   436      $   487        $ 1,803     $ 1,893
                                                  =======       =======     =======      =======        =======     =======


     Company Contributions:  Our policy for funded defined benefit pension plans
     is to  contribute,  at a minimum,  amounts  required  by  applicable  laws,
     regulations,  and union agreements. We from time to time make contributions
     beyond those  legally  required.  During the first nine months of 2004,  we
     made $1.8 billion of  contributions to our funded pension funds and benefit
     payments for our unfunded  pension plans. We contributed an additional $300
     million on October 6, 2004 to our U.S. pension funds.

     We  contributed  $1.5  billion  to  our  previously  established  long-term
     Voluntary Employees Beneficiary  Association trust ("VEBA") for U.S. hourly
     retiree healthcare and life insurance benefits during the first nine months
     of 2004. We  contributed  an additional  $300 million on October 6, 2004 to
     the long-term VEBA.

     We continue to consider  further  contributions to our pension funds and to
     the VEBA.

10.  Guarantees  - The fair values of  guarantees  and  indemnifications  issued
     since December 31, 2002 are recorded in the financial statements and are de
     minimis.

     At  September  30,  2004,   the  following   guarantees   were  issued  and
     outstanding:

     Guarantees  related to affiliates and third parties:  We guarantee debt and
     lease  obligations of certain joint  ventures as well as certain  financial
     obligations  of outside  third  parties to support  business  and  economic
     growth.  Expiration  dates vary, and  guarantees  will terminate on payment
     and/or  cancellation  of the  obligation.  A payment  would be triggered by
     failure of the guaranteed  party to fulfill its  obligation  covered by the
     guarantee. In some circumstances, we are entitled to recover from the third
     party  amounts  paid by us under the  guarantee.  However,  our  ability to
     enforce these rights is sometimes stayed until the guaranteed party is paid
     in full. The maximum potential payments

                                       11



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

10.  Guarantees (Continued)
     ----------

     under these guarantees total  approximately  $524 million,  the majority of
     which relates to the Automotive sector.

     In 1992,  we  issued  $500  million  of 7.25%  Notes  due  October  1, 2008
     ("Notes").  In 1999,  the  bondholders  agreed to relieve us as the primary
     obligor  with  respect to the  principal  of these  Notes.  As part of this
     transaction,  Ford placed certain financial assets into an escrow trust for
     the  benefit of the  bondholders.  Ford is still the primary  obligor  with
     respect to the interest on these obligations.  The trust became the primary
     obligor with respect to the principal (Ford became  secondarily  liable for
     the entire principal amount).

     We also have guarantees  outstanding  associated  with a subsidiary  trust,
     Ford Motor Company  Capital Trust II ("Trust II"). For further  discussions
     of  Trust  II,  refer to  Notes  12 and 14 of the  Notes  to the  Financial
     Statements in the 10-K Report.

     Indemnifications:  We regularly evaluate the probability of having to incur
     costs associated with indemnifications contained in contracts that we are a
     party to and have  accrued for  expected  losses that are  probable and for
     which a loss can be  estimated.  During  the third  quarter  there  were no
     significant changes to our indemnifications.

     Product Performance:
     Warranty:  Estimated  warranty  costs and  additional  service  actions are
     accrued  for at the time a  vehicle  is sold to a dealer.  Included  in the
     warranty cost accruals are costs for basic  warranty  coverages on vehicles
     sold.  Estimates for warranty costs are made based  primarily on historical
     warranty  claim  experience.  Product  recalls and other  customer  service
     actions are not included in the warranty  reconciliation below but are also
     accrued for at the time of sale. The following is a tabular  reconciliation
     of the product warranty accrual (in millions):


                                                                                               Nine Months
                                                                                        ---------------------------
                                                                                          2004           2003
                                                                                        ------------   ------------
                                                                                                     
    Beginning balance                                                                    $ 5,443         $5,401
     Payments made during the period                                                      (2,701)        (2,594)
     Changes in accrual related to warranties issued during the period                     2,586          2,525
     Changes in accrual related to pre-existing warranties                                    21           (268)
     Foreign currency translation/other                                                       25            276
                                                                                         -------         ------
    Ending balance                                                                       $ 5,374         $5,340
                                                                                         =======         ======


11.  Segment  Information - The  Company's  operating  activity  consists of two
     operating sectors, Automotive and Financial Services.

     Segment selection is based upon the organizational structure that we use to
     evaluate performance and make decisions on resource allocation,  as well as
     availability and materiality of separate  financial results consistent with
     that structure.

     Beginning  with the second quarter of 2004, we changed the reporting of our
     Automotive sector to show three primary segments, Americas, Ford Europe and
     PAG, and Ford Asia Pacific and Africa/Mazda. Automotive sector prior period
     information reflects the three primary segments in the table below.

                                       12



Item 1. Financial Statements (Continued)
----------------------------

                       Ford Motor Company and Subsidiaries
                        NOTES TO THE FINANCIAL STATEMENTS
                        ---------------------------------
                                   (unaudited)

11.  Segment Information (Continued)
     -------------------

     (in millions)



                                         Automotive Sector                     Financial Services Sector a/
                          ----------------------------------------------    -----------------------------------
                                              Ford Asia
                                    Ford      Pacific
                                    Europe    & Africa                      Ford               Elims/             Elims/
                          Americas  and PAG   /Mazda     Other    Total     Credit    Hertz    Other     Total    Other     Total
                          --------  -------   ---------  -----   -------    -------   ------   -------  --------  -------  --------
                                                                                                                   b/
                                                                                          
THIRD QUARTER 2004
Revenues
 External customer        $18,905   $12,012   $ 1,881    $   -   $ 32,798   $  4,391  $ 1,664  $  143   $  6,198  $    -   $ 38,996
 Intersegment                 451       409        45        -        905        115        4       1        120  (1,025)         -
Income
 Income/(loss)
   before income taxes       (463)     (227)       48      (31)      (673)     1,167      249       9      1,425       -        752

THIRD QUARTER 2003
Revenues
 External customer        $18,365   $10,258   $ 1,620    $   -   $ 30,243   $  4,868  $ 1,489  $  142   $  6,499  $    -   $ 36,742
 Intersegment                 544       451        69        -      1,064         75        5       3         83  (1,147)         -
Income
 Income/(loss)
   before income taxes       (134)     (480)        8        2       (604)       808      186      37      1,031       -        427

NINE MONTHS 2004
Revenues
 External customer        $63,974   $38,891   $ 5,397    $   -   $108,262   $ 13,414  $ 4,388  $  326   $ 18,128  $    -   $126,390
 Intersegment               2,646     1,943        77        -      4,666        365       15      (1)       379  (5,045)         -
Income
 Income/(loss)
   before income taxes      1,871      (374)      185     (578)     1,104      3,676      386       5      4,067       -      5,171
Other Disclosures
 Total assets at 
        September 30                                              121,784    164,139   14,804   1,965    180,908       -    302,692

NINE MONTHS 2003
Revenues
 External customer        $62,043   $32,119   $ 4,291    $   -   $ 98,453   $ 15,370  $ 3,899  $  326   $ 19,595  $    -   $118,048
 Intersegment               2,671     1,138        92        -      3,901        233       21      (5)       249  (4,150)         -
Income
 Income/(loss)
   before income taxes      1,463    (1,168)       42     (253)        84      2,196      184      44      2,424       -      2,508
Other Disclosures
 Total assets at 
        September 30                                              119,159    178,829   13,249   3,675    195,753       -    314,912

- - - - -
a/ Financial Services sector's interest income is recorded as Revenues.
b/ Includes intersector transactions occurring in the ordinary course of 
   business.

                                       13




             Report of Independent Registered Public Accounting Firm


     To the Board of Directors and Stockholders
     Ford Motor Company:

     We have reviewed the accompanying  consolidated balance sheet of Ford Motor
     Company and its  subsidiaries  as of September  30,  2004,  and the related
     consolidated  statement  of income  for each of the  three  and  nine-month
     periods ended September 30, 2004 and 2003, and the  consolidated  statement
     of cash flows for each of the nine-month  periods ended  September 30, 2004
     and 2003. In addition,  we have reviewed the  accompanying  interim  sector
     balance  sheet and the  related  sector  statements  of income  and of cash
     flows,   presented  for  purposes  of  additional  analysis.   The  interim
     consolidated and sector financial  statements  (collectively,  the "interim
     financial statements") are the responsibility of the Company's management.

     We conducted  our reviews in  accordance  with the  standards of the Public
     Company  Accounting  Oversight Board (United  States).  A review of interim
     financial   information   consists   principally  of  applying   analytical
     procedures and making  inquiries of persons  responsible  for financial and
     accounting  matters.  It is  substantially  less in  scope  than  an  audit
     conducted in accordance with the standards of the Public Company Accounting
     Oversight  Board,  the  objective of which is the  expression of an opinion
     regarding the financial statements taken as a whole. Accordingly, we do not
     express such an opinion.

     Based on our reviews,  we are not aware of any material  modifications that
     should be made to the accompanying interim financial statements for them to
     be in  conformity  with  accounting  principles  generally  accepted in the
     United States of America.

     As  discussed  in Note 5 to the interim  financial  statements,  on July 1,
     2003,   the  Company   adopted   Financial   Accounting   Standards   Board
     Interpretation No. 46,  "Consolidation of Variable Interest  Entities,  an
     Interpretation of ARB No. 51."

     We  previously  audited  in  accordance  with the  standards  of the Public
     Company  Accounting  Oversight Board (United States),  the consolidated and
     sector balance sheets as of December 31, 2003, and the related consolidated
     and sector  statements of income and of cash flows (not presented  herein),
     and consolidated  statement of stockholders' equity for the year then ended
     (not  presented  herein),  and in our  report  dated  March  10,  2004,  we
     expressed an unqualified opinion on those consolidated and sector financial
     statements.  In our opinion,  the information set forth in the accompanying
     consolidated and sector balance sheet  information as of December 31, 2003,
     is fairly stated in all material  respects in relation to the  consolidated
     and sector balance sheets from which it has been derived.



     /s/PricewaterhouseCoopers LLP  

     PricewaterhouseCoopers LLP
     Detroit, MI
     November 8, 2004

                                       14



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations 

     Certain   amounts   were   reclassified   to  conform  to  current   period
presentation.   Reclassifications   include   profit   and   loss   related   to
discontinued/held-for-sale operations.

THIRD QUARTER RESULTS OF OPERATIONS

     Our  worldwide net income was $266 million in the third quarter of 2004, or
$0.15 per  diluted  share of Common and Class B Stock.  In the third  quarter of
2003, net loss was $25 million, or $0.01 per share.

     Results by business sector for the third quarter of 2004 and 2003 are shown
below (in millions):


                                                                                        Third Quarter
                                                                                      Net Income/(Loss)
                                                                            -----------------------------------------
                                                                                                          2004
                                                                                                      Over/(Under)
                                                                              2004        2003            2003
                                                                            ---------  ------------  ----------------
                                                                                                  
Income/(loss) before income taxes
 Automotive sector                                                          $ (673)     $ (604)          $(69)
 Financial Services sector                                                   1,425       1,031            394
                                                                            ------      ------           ----
  Total Company                                                                752         427            325
Provision for/(benefit from) income taxes                                      210         140             70
Minority interests in net income/(loss) of subsidiaries a/                      62          45             17
                                                                            ------      ------           ----
  Income/(loss) from continuing operations                                     480         242            238
Income/(loss) from discontinued/held-for-sale operations b/                   (214)         (3)          (211)
Cumulative effect of change in accounting principle                              -        (264)           264
                                                                            ------      ------           ----
  Net income/(loss)                                                         $  266      $  (25)          $291
                                                                            ======      ======           ====

----------  
a/   Minority  interests in net income/(loss) of subsidiaries  primarily related
     to Ford Europe's consolidated less-than-100%-owned affiliates.
b/   See Note 2 of the  Notes to the  Financial  Statements  for  discussion  of
     Income/(loss) from discontinued/held-for-sale operations.

Automotive Sector
-----------------

     Details of Automotive sector results for the third quarter of 2004 and 2003
are shown below (in millions):


                                                                                   Third Quarter
                                                  --------------------------------------------------------------------------------
                                                                                               Income/(Loss) Before Taxes
                                                         Income/(Loss) Before Taxes              Excluding Special Items
                                                  --------------------------------------   ---------------------------------------
                                                                              2004                                     2004
                                                                              Over/                                    Over/
                                                                             (Under)                                  (Under)
                                                      2004        2003        2003            2004         2003        2003
                                                  ------------ ---------- --------------   ----------- ----------- ---------------
                                                                                                    
Americas
 Ford North America                                 $(522)       $(108)      $(414)          $(481)       $(108)      $(373)
 Ford South America                                    59          (26)         85              59          (26)         85
                                                    -----        -----       -----           -----        -----       -----
  Total Americas                                     (463)        (134)       (329)           (422)        (134)       (288)

Ford Europe and PAG
 Ford Europe                                          (33)        (456)        423             (33)        (400)        367
 PAG                                                 (194)         (24)       (170)           (171)         (24)       (147)
                                                    -----        ------      -----           -----        -----       -----
  Total Ford Europe and PAG                          (227)        (480)        253            (204)        (424)        220

Ford Asia Pacific and Africa/Mazda
 Ford Asia Pacific and Africa                          35            3          32              35            3          32
 Mazda and Associated Operations                       13            5           8              13            5           8
                                                    -----        -----       -----           -----        -----       -----
  Total Ford Asia Pacific
   and Africa/Mazda                                    48            8          40              48            8          40

Other Automotive                                      (31)           2         (33)            (31)           2         (33)
                                                    -----        -----       -----           -----        -----       -----

  Total, excluding special items                                                              (609)        (548)        (61)

Special items *                                                                                (64)         (56)         (8)
                                                                                             -----        -----       -----

   Total Automotive                                 $(673)       $(604)      $ (69)          $(673)       $(604)      $ (69)
                                                    =====        =====       =====           =====        =====       =====

---------- 
*    2004 special items included  charges of $(41) million for our investment in
     Ballard Power Systems Inc. and $(23) million related to our PAG improvement
     plan.  2003 special  items  included a charge of $(56) million for our Ford
     Europe improvement plan.

                                       15



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     Details of  Automotive  sector  sales and vehicle  unit sales for the third
quarter 2004 and 2003 are shown below:


                                                        Sales                                 Vehicle Unit Sales *
                                                    (in billions)                                (in thousands)
                                        -------------------------------------------   --------------------------------------------
                                                                    2004                                          2004
                                                                Over/(Under)                                  Over/(Under)
                                          2004       2003           2003                2004       2003           2003
                                        --------- ---------- ----------------------   --------- ---------- -----------------------
                                                                                                  
Americas
 Ford North America                      $18.1       $17.9     $ 0.2        1%           780        782        (2)         -%
 Ford South America                        0.8         0.5       0.3       60             76         55        21         38
                                         -----       -----     -----       --          -----      -----        --         --
  Total Americas                          18.9        18.4       0.5        3            856        837        19          2

Ford Europe and PAG
 Ford Europe                               5.9         4.6       1.3       28            372        326        46         14
 PAG                                       6.1         5.6       0.5        9            169        164         5          3
                                         -----       -----     -----       --          -----      -----        --         --
  Total Ford Europe and PAG               12.0        10.2       1.8       18            541        490        51         10

 Ford Asia Pacific and Africa              1.9         1.6       0.3       19            111         96        15         16
                                         -----       -----     -----       --          -----      -----        --         --

   Total Automotive                      $32.8       $30.2     $ 2.6        9%         1,508      1,423        85          6%
                                         =====       =====     =====       ==          =====      =====        ==         ==

----------
*    Included  in  vehicle  unit  sales of Ford  Asia  Pacific  and  Africa  are
     Ford-badged  vehicles  sold in China  and  Malaysia  by our  unconsolidated
     affiliates totaling 16,000 and 11,000 units in 2004 and 2003, respectively.
     The revenue from these units is not reflected in the dollar sales  reported
     above.

     Details of  Automotive  sector  market share for  selected  markets for the
third quarter 2004 and 2003 are shown below:


                                                                          2004
                                                                       Over/(Under)
                                           2004          2003              2003               Market
                                        ----------  -------------  -------------------  ------------------
                                                                                 
Americas
 Ford North America                        17.3%         18.6%            (1.3)pts.       U.S. b/
 Ford South America                        11.4          12.1             (0.7)           Brazil b/

Ford Europe and PAG a/
 Ford Europe                                8.8           8.6              0.2            Europe b/
 PAG                                    1.2/2.2       1.3/2.0        (0.1)/0.2            U.S./Europe

 Ford Asia Pacific and Africa              15.1          14.7              0.4            Australia b/

----------
a/ 2004 European  market share for Ford Europe and PAG are based,  in part, on
   estimated vehicle registrations for our 19 major markets.
b/ Excludes market share of our Premier  Automotive Group brand vehicles (i.e.
   Volvo, Jaguar, Land Rover and Aston Martin).

     The following  discussion,  except where noted,  is based on  Income/(Loss)
Before Taxes  Excluding  Special Items.  We believe this measure to be useful to
investors  because it excludes elements that we do not consider to be indicative
of earnings from our on-going  operating  activities.  As a result,  it provides
investors  with  a  more  relevant  measure  of  the  results  generated  by our
operations.

     Compared  with the  third  quarter  of 2003,  the  increase  in loss by $61
million for the Automotive  sector primarily  reflected  unfavorable  changes in
exchange rates (about $300 million) and higher net interest  (about $100 million
-- discussed below under "Other Automotive"),  offset partially by improved cost
performance  (about  $200  million  --  measured  at  constant  volume,  mix and
exchange) and higher vehicle unit sales (about $100 million).

Americas
--------

     Ford North America. The decline in results for Ford North America primarily
     reflected  unfavorable  changes  in  exchange  rates and  lower  production
     volumes,  partially offset by improved product mix.  Unfavorable changes in
     exchange rates  reflected  continued  weakening of the U.S. dollar compared
     with the Canadian dollar and Euro, net of hedging.

     Although  vehicle unit sales were about the same as the third quarter 2003,
     production  was  down  39,000  units.  The  difference  between  sales  and
     production  volumes  primarily  reflected  the fact that we had more  units
     being  returned to us from daily rental car  companies  and sold at auction
     than we delivered to those companies. 

                                       16



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     Profits  on these  units  are  recognized  over the term of the  lease  and
     vehicle unit sales are recognized when the vehicles are sold at auction.

     The decline in market share is the result of pressure on our retail  market
     share,  particularly  with  respect to cars,  as we balanced out 2004 model
     year vehicles and changed over to 2005 model year vehicles,  as well as our
     on-going strategy to reduce vehicle sales to daily rental car companies.

     Ford  South  America.  The  improvement  in profit and sales for Ford South
     America  primarily  reflected  positive net pricing and higher vehicle unit
     sales, partially offset by higher material costs.

Ford Europe and PAG
-------------------

     Ford Europe.  The improvement for Ford Europe  primarily  reflected  higher
     vehicle unit sales and favorable cost performance.  The increase in vehicle
     unit sales primarily reflected higher sales (primarily the Ford Focus C-Max
     model) in the major western European markets and in Turkey and Russia.

     PAG.  The  decline  in  results  for PAG  primarily  reflected  the cost of
     launching new vehicles, particularly at Land Rover, and unfavorable changes
     in exchange rates, net of hedging,  partially offset by higher vehicle unit
     sales.

     The $23 million charge for PAG  improvement  actions  reported as a special
     item in the third quarter of 2004 reflected  costs  associated  with hourly
     and salaried  employee  voluntary  separation  programs at the Halewood and
     Browns Lane facilities.  As previously announced, we expect further charges
     in the fourth quarter of 2004 and in 2005 related to the planned  voluntary
     separation  of  employees.  We presently  estimate  these charges to be $75
     million in the fourth quarter of 2004 and $75 million in 2005.

Ford Asia Pacific and Africa/Mazda
----------------------------------

     Ford Asia  Pacific and Africa.  The  improvement  for Ford Asia Pacific and
     Africa primarily  reflected  favorable changes in exchange rates,  improved
     cost  performance,  and higher  vehicle  unit  sales,  partially  offset by
     unfavorable  net  pricing.  The  increase in vehicle  unit sales  reflected
     higher industry volumes in China, Australia and Taiwan, as well as improved
     market share in Australia and South Africa.

     Mazda  and   Associated   Operations.   The  change   primarily   reflected
     improvements in our Mazda-related investments.

Other Automotive
----------------

     The decline in results for Other Automotive reflected lower interest income
     on tax refunds.

                                       17



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

Financial Services Sector
-------------------------

     Our Financial  Services sector includes two primary  segments,  Ford Credit
and Hertz.  Details of Financial  Services  sector  income/(loss)  before income
taxes for the third quarter of 2004 and 2003 are shown below (in millions):


                                                                             Third Quarter
                                                                    Income/(Loss) Before Income Taxes
                                                               --------------------------------------------
                                                                                               2004
                                                                                             Over/(Under)
                                                                 2004          2003            2003
                                                               -----------  ------------   ----------------
                                                                                    
Ford Credit                                                     $1,167       $  808          $359
Hertz*                                                             249          186            63
Other Financial Services                                             9           37           (28)
                                                                 -----       ------          ----

   Total Financial Services sector                              $1,425       $1,031          $394
                                                                ======       ======          ====

----------
*  Includes  amortization  expense  related  to  intangibles  recognized  upon
   consolidation of Hertz.

Ford Credit
-----------

     The  improvement in earnings  primarily  resulted from improved credit loss
performance ($182 million) and leasing results ($180 million),  offset partially
by the impact of lower  receivables  ($87 million).  The  improvement in leasing
results  primarily  reflected  higher used vehicle prices and a reduction in the
percentage of vehicles returned to Ford Credit at lease termination.

     Details of actual  credit  losses  net of  recoveries  ("charge-offs")  and
loss-to-receivables   ratios  (annualized  charge-offs  during  a  period  as  a
percentage of average net  receivables for that period) for the third quarter of
2004 and 2003 are shown below:


                                                                                      Third Quarter
                                                                     -------------------------------------------------
                                                                                                        2004
                                                                                                     Over/(Under)
                                                                         2004          2003             2003
                                                                     ------------  ------------   --------------------
                                                                                              
Charge-offs (in millions)
  On-balance sheet                                                    $ 349          $ 466             $(117)
  Managed                                                               458            668              (210)

Loss-to-receivables ratio
  On-balance sheet                                                     1.07%          1.40%            (0.33) pts.
  On-balance sheet (including charge-offs
   associated with reacquired receivables)*                            1.13%          1.52%            (0.39) pts.

----------
*    Ford   Credit   believes   that   the   use   of   the   on-balance   sheet
     loss-to-receivables  ratio that  includes  the  charge-offs  on  reacquired
     receivables  is useful to  investors  because it  provides a more  complete
     presentation of Ford Credit's on-balance sheet credit loss performance.

     The  decrease  of $117  million in  charge-offs  for the  on-balance  sheet
portfolio  primarily  reflected lower repossessions and a lower average loss per
repossession in the U.S. retail installment and operating lease portfolio.

     Ford  Credit's  net finance  receivables  and net  investment  in operating
leases for on-balance sheet, securitized off-balance sheet, managed and serviced
portfolios are shown below (in billions):


                                                                                                             2004
                                                                      September 30,     December 31,     Over/(Under)
                                                                         2004             2003               2003
                                                                     ---------------  ---------------  -----------------
                                                                                                  
On-balance sheet (including on-balance
 sheet securitizations)                                                $132.0           $132.1            $ (0.1)
Securitized off-balance sheet                                            38.7             49.4             (10.7)
                                                                       ------           ------            ------
  Managed                                                              $170.7           $181.5            $(10.8)
                                                                       ======           ======            ======

  Serviced                                                             $175.4           $188.8            $(13.4)


     The decrease in securitized  off-balance sheet receivables of $10.7 billion
primarily reflected lower funding requirements.

                                       18



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     Shown below is Ford Credit's allowance for credit losses related to finance
receivables and operating leases for the periods specified:


                                                                                                           2004
                                                                   September 30,      December 31,      Over/(Under)
                                                                      2004              2003               2003
                                                                  ----------------  ----------------  ----------------
                                                                                                
Allowance for credit losses (in billions)                            $2.6               $3.0            $(0.4)
Allowance as a percentage of end-of-period net
 receivables                                                         1.95%              2.28%           (0.33) pts.


     The  decrease  in the  allowance  for credit  losses of about $400  million
primarily reflected improved portfolio performance in the United States.

Hertz
-----

     The  improvement  at Hertz was primarily due to higher rental volume in the
leisure and commercial  car rental market  segments,  offset  partially by lower
pricing due to a highly  competitive  environment.  Earnings were also favorably
impacted by lower fleet costs,  higher net  proceeds  received in excess of book
value on the disposal of used vehicles and equipment, and improved conditions in
North America equipment rental operations.


FIRST NINE MONTHS RESULTS OF OPERATIONS

     Our worldwide net income was $3.4 billion in the first nine months of 2004,
or $1.66 per diluted share of Common and Class B Stock. In the first nine months
of 2003, net income was $1.3 billion, or $0.68 per share.

     Results by  business  sector for the first nine months of 2004 and 2003 are
shown below (in millions):


                                                                                            First Nine Months
                                                                                            Net Income/(Loss)
                                                                                --------------------------------------------
                                                                                                               2004
                                                                                                            Over/(Under)
                                                                                   2004          2003          2003
                                                                                -----------  ------------  -----------------
                                                                                                       
Income/(loss) before income taxes
 Automotive sector                                                                $1,104        $   84         $1,020
 Financial Services sector                                                         4,067         2,424          1,643
                                                                                  ------        ------         ------
  Total Company                                                                    5,171         2,508          2,663
Provision for/(benefit from) income taxes                                          1,317           679            638
Minority interests in net income/(loss) of subsidiaries a/                           219           245            (26)
                                                                                  ------        ------         ------
  Income/(loss) from continuing operations                                         3,635         1,584          2,051
Income/(loss) from discontinued/held-for-sale operations b/                         (252)          (32)          (220)
Cumulative effect of change in accounting principle                                    -          (264)           264
                                                                                  ------        ------         ------
  Net income/(loss)                                                               $3,383        $1,288         $2,095
                                                                                  ======        ======         ======

----------
a/   In 2004, Minority interests in net income/(loss) of subsidiaries  primarily
     related to Ford Europe's consolidated  less-than-100%-owned  affiliates. In
     2003,  the  amount  primarily  related  to  interest  expense  on  Trust II
     obligations (for additional discussion of this interest expense, see "First
     Nine Months Results of Operations - Other Automotive" below).
b/   See Note 2 of the Notes to the Financial  Statements for further discussion
     of Income/(loss) from discontinued/held-for-sale operations.

                                       19



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

Automotive Sector
-----------------

     Details of Automotive  sector results for the first nine months of 2004 and
2003 are shown below (in millions):


                                                                                 First Nine Months
                                                 --------------------------------------------------------------------------------
                                                                                               Income/(Loss) Before Taxes
                                                      Income/(Loss) Before Taxes                Excluding Special Items
                                                 --------------------------------------   ---------------------------------------
                                                                             2004                                      2004
                                                                             Over/                                     Over/
                                                                            (Under)                                   (Under)
                                                    2004         2003        2003            2004         2003         2003
                                                 ----------  ----------  --------------   -----------  ----------  --------------
                                                                                                   
Americas
 Ford North America                               $1,775       $ 1,588     $  187          $ 1,936      $ 1,588      $  348
 Ford South America                                   96          (125)       221               96         (125)        221
                                                  -------      -------     ------          -------      -------      ------
  Total Americas                                   1,871         1,463        408            2,032        1,463         569

Ford Europe and PAG
 Ford Europe                                         134        (1,225)     1,359              183       (1,169)      1,352
 PAG                                                (508)           57       (565)            (485)          57        (542)
                                                  ------       -------     ------          -------      -------      ------
  Total Ford Europe and PAG                         (374)       (1,168)       794             (302)      (1,112)        810

Ford Asia Pacific and Africa/Mazda
 Ford Asia Pacific and Africa                         58           (49)       107               58          (49)        107
 Mazda and Associated Operations                     127            91         36              127           91          36
                                                  ------       -------     ------          -------      -------      ------
  Total Ford Asia Pacific and Africa/
   Mazda                                             185            42        143              185           42         143

Other Automotive                                    (578)         (253)      (325)            (595)        (253)       (342)
                                                  ------       -------     ------          -------      -------      ------

  Total, excluding special items                                                             1,320          140       1,180

Special items *                                                                               (216)         (56)       (160)
                                                                                           -------      -------      ------

   Total Automotive                               $1,104       $    84     $1,020          $ 1,104      $    84      $1,020
                                                  ======       =======     ======          =======      =======      ======

----------
*    2004 special items include  charges of $(161) million for our investment in
     Ballard Power Systems Inc.,  $(49) million for our Ford Europe  improvement
     plan, and $(23) million for our PAG improvement  plan,  offset partially by
     $17 million  related to a prior  divestiture.  2003 special items include a
     charge of $(56) million for our Ford Europe improvement plan.

     Details of  Automotive  sector  sales and vehicle  unit sales for the first
nine months of 2004 and 2003 are shown below:


                                                        Sales                                Vehicle Unit Sales *
                                                     (in billions)                              (in thousands)
                                        ------------------------------------------   -------------------------------------------
                                                                    2004                                          2004
                                                                Over/(Under)                                  Over/(Under)
                                           2004       2003           2003              2004       2003            2003
                                        ---------  ----------  -------------------   ---------  ---------  ---------------------
                                                                                                 
Americas
 Ford North America                      $ 61.9      $60.8      $1.1        2%         2,710      2,788       (78)        (3)%
 Ford South America                         2.1        1.2       0.9       75            209        148        61         41
                                          -----      -----      ----       --          -----      -----       ---         --
  Total Americas                           64.0       62.0       2.0        3          2,919      2,936       (17)        (1)

Ford Europe and PAG
 Ford Europe                               19.1       14.8       4.3       29          1,253      1,123       130         12
 PAG                                       19.8       17.4       2.4       14            559        533        26          5
                                          -----      -----      ----       --          -----      -----       ---         --
  Total Ford Europe and PAG                38.9       32.2       6.7       21          1,812      1,656       156          9

 Ford Asia Pacific and Africa               5.4        4.3       1.1       26            315        260        55         21
                                          -----      -----      ----       --          -----      -----       ---         --

   Total Automotive                      $108.3      $98.5      $9.8       10%         5,046      4,852       194          4%
                                         ======      =====      ====       ==          =====      =====       ===         ==

---------- 
*    Included  in  vehicle  unit  sales of Ford  Asia  Pacific  and  Africa  are
     Ford-badged  vehicles  sold in China  and  Malaysia  by our  unconsolidated
     affiliates totaling 51,000 and 24,000 in 2004 and 2003,  respectively.  The
     revenue  from these units is not  reflected  in the dollar  sales  reported
     above.

                                       20



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     Details of  Automotive  sector  market share for  selected  markets for the
first nine months of 2004 and 2003 are shown below:


                                                                      2004
                                                                   Over/(Under)
                                     2004           2003              2003              Market
                                   -----------  -----------   -------------------  ------------------
                                                                              
Americas
 Ford North America                   18.0%         19.3%             (1.3)pts.        U.S. b/
 Ford South America                   11.3          11.4              (0.1)            Brazil b/

Ford Europe and PAG a/
 Ford Europe                           8.9           8.8               0.1             Europe b/
 PAG                               1.3/2.3       1.3/2.1             0/0.2             U.S./Europe

 Ford Asia Pacific                    14.1          14.2              (0.1)            Australia b/

----------
a/ 2004 European  market share for Ford Europe and PAG are based,  in part, on
   estimated vehicle registrations for our 19 major markets.
b/ Excludes market share of our Premier  Automotive Group brand vehicles (i.e.
   Volvo, Jaguar, Land Rover and Aston Martin).

     The following  discussion is based on Income/(Loss)  Before Taxes Excluding
Special  Items.  We believe this  measure to be useful to  investors  because it
excludes  elements that we do not consider to be indicative of earnings from our
on-going  operating  activities.  As a result, it provides investors with a more
relevant measure of the results generated by our operations.

     Compared with the first nine months of 2003,  the  improvement in profit of
$1.2  billion for the  Automotive  sector  primarily  reflected  favorable  cost
performance  (measured at constant volume, mix, and exchange),  improved vehicle
unit sales, and positive net pricing, partially offset by unfavorable changes in
exchange rates.

     The improved cost performance resulted from the following factors:

  o  manufacturing  and  engineering  costs  decreased  by about  $900  million,
     primarily as a result of lower employment levels and the  non-recurrence of
     the UAW contract settlements incurred last year;
  o  overhead costs, which include  administrative and staff support,  decreased
     by about $400  million,  primarily as a result of lower  employment  levels
     (excluding the impact of FIN 46 consolidations);
  o  net product costs decreased by about $200 million, primarily as a result of
     design efficiencies and supplier negotiations;
  o  depreciation  and  amortization  costs  increased  by about  $600  million,
     primarily as a result of new product programs;
  o  quality-related costs increased by about $100 million, primarily reflecting
     the  non-recurrence  of  favorable  reserve  adjustments  for  warranty and
     additional service action costs in the year-ago period; and
  o  pension and retiree health care expenses were unchanged.

Americas
--------

     Ford North  America.  The  improvement  in profit  for Ford  North  America
     primarily  reflected  improved  product  mix,  positive  net  pricing,  and
     favorable cost  performance,  partially  offset by lower vehicle unit sales
     and  unfavorable  changes  in  exchange  rates.  Lower  vehicle  unit sales
     primarily  reflected  lower  market  share,  partially  offset by increased
     dealer stock levels and higher industry volumes.

     Ford South  America.  The  improvement  in profit  for Ford  South  America
     primarily  reflected  positive  net  pricing and higher  industry  volumes,
     partially offset by higher material cost.

Ford Europe and PAG
-------------------

     Ford Europe. The improvement in profit for Ford Europe primarily  reflected
     favorable cost performance,  and higher vehicle unit sales. The increase in
     vehicle unit sales primarily reflected the strength of the Ford Focus C-Max
     model and higher sales in Turkey and Russia.

     PAG. The decline in results for PAG primarily reflected unfavorable changes
     in exchange rates,  unfavorable  product mix, and the cost of launching new
     vehicles, offset partially by higher vehicle unit sales.

                                       21



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

Ford Asia Pacific and Africa/Mazda
----------------------------------

     Ford Asia  Pacific  and  Africa.  The  improvement  in profit for Ford Asia
     Pacific and Africa primarily  reflected favorable changes in exchange rates
     and higher vehicle unit sales, offset partially by negative net pricing.

     Mazda  and   Associated   Operations.   The  change   primarily   reflected
     improvements in our Mazda-related investments.

Other Automotive
----------------

     The  increase in loss before  income taxes for Other  Automotive  primarily
reflected  the   reclassification  of  interest  expense  on  our  6.50%  Junior
Subordinated  Debentures due 2032 held by a subsidiary trust, Ford Motor Company
Capital Trust II (prior to July 1, 2003,  this interest  expense was included in
Minority interests in net income/(loss) of subsidiaries),  lower interest income
on tax refunds, and lower earnings on our cash and cash-like investments.

Financial Services Sector
-------------------------

     Details of Financial  Services  sector  income  before income taxes for the
first nine months of 2004 and 2003 are shown below (in millions):


                                                                            First Nine Months
                                                                    Income/(Loss) Before Income Taxes
                                                              ---------------------------------------------
                                                                                               2004
                                                                                            Over/(Under)
                                                                 2004           2003           2003
                                                               ----------   ------------   ----------------
                                                                                    
Ford Credit                                                     $3,676       $2,196          $1,480
Hertz*                                                             386          184             202
Other Financial Services                                             5           44             (39)
                                                                -------      ------          ------

   Total Financial Services sector                              $4,067       $2,424          $1,643
                                                                ======       ======          ======

----------
*  Includes   amortization  expense  related  to  intangibles   recognized  upon
   consolidation of Hertz.

Ford Credit
-----------

     The  improvement in earnings  primarily  resulted from improved credit loss
performance and leasing results,  offset partially by the impact of lower income
related to sales of receivables.  The  improvement in leasing results  primarily
reflected  higher used  vehicle  prices and a  reduction  in the  percentage  of
vehicles returned to Ford Credit at lease termination.

     Details of charge-offs  and  loss-to-receivables  ratios for the first nine
months of 2004 and 2003 are shown below:


                                                                                   First Nine Months
                                                                    ---------------------------------------------------
                                                                                                           2004
                                                                                                       Over/(Under)
                                                                       2004             2003               2003
                                                                    -------------   -------------    ------------------
                                                                                                  
Charge-offs (in millions)
  On-balance sheet                                                    $1,016           $1,410            $(394)
  Managed                                                              1,397            1,977             (580)

Loss-to-receivables ratio
  On-balance sheet                                                      1.05%            1.49%           (0.44) pts.
  On-balance sheet (including charge-offs
   associated with reacquired receivables)*                             1.10%            1.54%           (0.44) pts.

----------
*    Ford   Credit   believes   that   the   use   of   the   on-balance   sheet
     loss-to-receivables  ratio that  includes  the  charge-offs  on  reacquired
     receivables  is useful to  investors  because it  provides a more  complete
     presentation of Ford Credit's on-balance sheet credit loss performance.

     The  decrease  of $394  million in  charge-offs  for the  on-balance  sheet
portfolio  primarily  reflected lower repossessions and a lower average loss per
repossession in the U.S. retail installment and operating lease portfolio.

                                       22



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     The following  table  summarizes  the activity  related to the  off-balance
sheet sales of  receivables  reported as revenues for the periods  indicated (in
millions):


                                                                                        First Nine Months
                                                                          ------------------------------------------------
                                                                                                             2004
                                                                                                           Over/(Under)
                                                                             2004            2003            2003
                                                                          -----------   -------------   ------------------
                                                                                                  
Net gain on sales of receivables                                          $   150          $   329        $   (179)
Interest income on sold wholesale receivables and 
  retained  securities                                                        467              545             (78)
Servicing fees                                                                329              528            (199)
Excess spread and other                                                       690              737             (47)
                                                                          -------          -------        --------
    Investment and other income related to sales of 
      receivables                                                           1,636            2,139            (503)
Less: Whole-loan income                                                       (71)            (144)             73
                                                                          -------          -------        --------
    Income related to off-balance sheet securitizations                   $ 1,565          $ 1,995        $   (430)
                                                                          =======          =======        ========
Memo:
  Finance receivables sold                                                $ 5,687          $15,648         $ (9,961)
  Servicing portfolio as of period-end                                     43,400           55,020          (11,620)
  Pre-tax gain per dollar of retail receivables sold                          2.6%             2.1%             0.5 pts.


     Investment and other income related to sales of receivables  decreased $503
million.  This decline  primarily  resulted from lower  off-balance sheet retail
receivables  sales in 2004 and lower  levels of  outstanding  sold  receivables.
Excluding  the effects of  whole-loan  sale  transactions,  which  totaled $10.4
billion  in  the  2002-2004  period,  off-balance  sheet  securitization  income
declined $430 million.

     The net impact of off-balance sheet  securitizations on earnings in a given
period will vary  depending on the amount and type of  receivables  sold and the
timing of the transactions in the current period and the preceding  two-to-three
year period,  as well as the interest rate  environment  at the time the finance
receivables were originated and securitized.

     The following table shows, on an analytical  basis,  the earnings impact of
off-balance sheet securitizations as if Ford Credit had reported them on-balance
sheet and funded them through asset-backed  financings for the periods indicated
(in millions):


                                                                                      First Nine Months
                                                                        -----------------------------------------------
                                                                                                          2004
                                                                                                        Over/(Under)
                                                                           2004          2003             2003
                                                                        -----------   ------------   ------------------
                                                                                               
Financing revenue
 Retail revenue                                                          $ 1,889        $ 2,779         $(890)
 Wholesale revenue                                                           817            832           (15)
                                                                         -------        -------         -----
  Total financing revenue                                                  2,706          3,611          (905)
Borrowing cost                                                              (714)        (1,198)          484
                                                                         -------        -------         -----
  Net financing margin                                                     1,992          2,413          (421)
Net credit losses                                                           (324)          (511)          187
                                                                         -------        -------         -----
    Income before income taxes                                           $ 1,668        $ 1,902         $(234)
                                                                         =======        =======         =====

Memo:
Income related to off-balance sheet securitizations                      $ 1,565        $ 1,995         $(430)
Recalendarization impact of off-balance sheet
 securitizations                                                            (103)            93          (196)


     In the first nine months of 2004,  the impact to  earnings  of  off-balance
sheet  securitizations  was $103 million lower than had these  transactions been
structured as on-balance  sheet  securitizations.  This difference  results from
recalendarization  effects caused by gain-on-sale accounting requirements.  This
effect will  fluctuate as the amount of receivables  sold in  off-balance  sheet
securitizations  increases  or  decreases  over time and with  changes in market
conditions.

Hertz
-----

     The  improvement  was  primarily due to higher rental volume in the leisure
and commercial car rental market segments, offset partially by lower pricing due
to a highly  competitive  environment.  Earnings were also favorably impacted by
lower fleet costs,  higher net proceeds  received in excess of book value on the
disposal of used vehicles and equipment and improved conditions in North America
equipment rental operations.

                                       23



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

LIQUIDITY AND CAPITAL RESOURCES

Automotive Sector
-----------------

     For the Automotive  sector,  liquidity and capital  resources include gross
cash balances, cash generated by operations, funds raised in capital markets and
committed credit lines.

     Gross  Cash.  Automotive  gross cash  includes  cash and cash  equivalents,
marketable and loaned securities and assets contained in a short-term  Voluntary
Employee Beneficiary Association trust ("VEBA") as detailed below (in billions):


                                                                       2004                            2003
                                                        --------------------------------  -------------------------------
                                                          September 30      January 1       September 30      January 1
                                                        -----------------  -------------  -----------------  ------------
                                                                                                    
   Cash and cash equivalents                              $ 6.7             $ 5.4           $ 6.8             $  5.2
   Marketable securities                                   10.3              10.8            12.2               17.4
   Loaned securities                                        2.3               5.7             7.0                  -
                                                          -----             -----           -----             ------
    Total cash, marketable and
     Loaned securities                                     19.3              21.9            26.0               22.6
   Short-term VEBA assets                                   4.1               4.0             0.9                2.7
                                                          -----             -----           -----             ------
      Gross cash                                          $23.4             $25.9           $26.9             $ 25.3
                                                          =====             =====           =====             ======


     In  managing  our  business,  we  classify  changes in gross cash into four
categories:  operating-related (both including and excluding funded pension plan
and long-term VEBA contributions and tax refunds), capital transactions with the
Financial  Services  sector,  acquisitions and divestitures and other (primarily
financing  related).  Our key  metric for  operating-related  cash flows is cash
flows  before  funded  pension plan and  long-term  VEBA  contributions  and tax
refunds. This metric best represents the ability of our Automotive operations to
generate cash. We believe the cash flows analysis  reflected in the table below,
which differs from a cash flows statement  presented in accordance with GAAP, is
useful to investors  because it includes cash flows elements that we consider to
be related to our operating  activities  (e.g.,  capital  spending) that are not
included in Cash flows from operating  activities before securities trading, the
most directly comparable GAAP financial measure.

     Changes  in  Automotive  gross  cash for the third  quarter  and first nine
months of 2004 and 2003 are summarized below (in billions):


                                                                                 Third Quarter         First Nine Months
                                                                            -----------------------  -----------------------
                                                                               2004        2003         2004        2003
                                                                            ----------- -----------  ----------- -----------
                                                                                                       
   Gross cash at end of period                                                $23.4       $26.9        $23.4       $26.9
   Gross cash at beginning of period                                           26.8        28.7         25.9        25.3
                                                                              -----       -----        -----       -----
    Total change in gross cash                                                $(3.4)      $(1.8)       $(2.5)      $ 1.6
                                                                              =====       =====        =====       =====

   Operating-related cash flows
    Automotive income/(loss) before income
     taxes, excluding special items                                           $(0.6)      $(0.6)       $ 1.3       $ 0.1
    Capital expenditures                                                       (2.0)       (2.2)        (4.6)       (5.6)
    Depreciation and special tools amortization                                 1.6         1.3          4.8         4.0
    Changes in receivables, inventory and trade payables                        0.1        (0.9)        (1.0)       (1.4)
    Other                                                                      (2.0)       (1.0)        (1.0)        1.5
                                                                              -----       -----        -----       -----
     Total operating-related cash flows before pension/
      long-term VEBA contributions and tax refunds                             (2.9)       (3.4)        (0.5)       (1.4)
    Funded pension plans/long-term VEBA contributions a/                       (1.5)       (0.2)        (3.0)       (1.5)
    Tax refunds                                                                   -         0.6            -         1.4
                                                                              -----       -----        -----       -----
      Total operating-related cash flows                                       (4.4)       (3.0)        (3.5)       (1.5)
   Capital transactions with Financial Services sector b/                       1.5         1.2          3.4         2.8
   Divestitures and acquisitions                                                  -         0.1          0.3         0.5
   Other
    Dividends paid to shareholders                                             (0.2)       (0.2)        (0.5)       (0.5)
    Changes in total Automotive sector debt                                    (0.3)       (0.1)        (2.0)        0.1
    Other                                                                         -        (0.1)        (0.2)       (0.1)
    Cash from FIN 46 consolidation                                                -         0.3            -         0.3
                                                                              -----       -----        -----       -----
      Total change in gross cash                                              $(3.4)      $(1.8)       $(2.5)      $ 1.6
                                                                              =====       =====        =====       =====

----------
a/  See Note 9 of the Notes to the Financial Statements.
b/  Primarily dividends, capital contributions, loans and loan repayments.

                                       24



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

     Shown in the  table  below is a  reconciliation  between  Cash  flows  from
operating activities before securities trading and operating-related cash flows,
calculated  as shown in the table  above,  for the third  quarter and first nine
months of 2004 and 2003 (in billions):


                                                                                 Third Quarter            First Nine Months
                                                                           -------------------------  ------------------------
                                                                              2004          2003         2004          2003
                                                                           -----------   -----------  ----------    ----------
                                                                                                            
   Cash flows from operating activities
    before securities trading                                                $(2.2)        $(0.9)      $ 1.4  a/      $ 4.9 a/

   Items included in operating-related cash flows
    Capital expenditures                                                      (2.0)         (2.2)       (4.6)          (5.6)
    Net transactions between Automotive
     and Financial Services sectors                                           (0.4)          0.7         0.1  b/        0.4 b/
    Other                                                                      0.2          (0.6)       (0.4)          (1.2)
                                                                             -----         -----        ----          -----
     Total operating-related cash flows                                      $(4.4)        $(3.0)      $(3.5)         $(1.5)
                                                                             =====         =====       =====          =====

----------
a/ As shown in our condensed  sector  statement of cash flows for the Automotive
   sector.
b/ Primarily  payables and receivables  between the sectors in the normal course
   of business, as shown in our condensed sector statement of cash flows.

     Automotive  operating-related  cash flows,  excluding  contributions to our
funded pension plans and long-term VEBA and excluding tax refunds, were negative
$2.9  billion  for the third  quarter of 2004.  This  reflected  the  Automotive
pre-tax loss excluding special items (about $600 million),  capital spending net
of   depreciation   and   amortization   (about   $400   million),   and   other
operating-related  changes. The other operating-related  changes were an outflow
of $2 billion  in the third  quarter  of 2004 due to the  effects of  seasonally
lower  vehicle  production  on marketing  and warranty  accruals  compared  with
payments,  the higher use of cash marketing  incentives in lieu of interest rate
incentives,  and tax payments. These changes were offset partially by changes in
receivables,  inventory,  and trade payables  (positive cash flows of about $100
million).

     Capital   transactions  with  the  Financial  Services  sector,   primarily
dividends  received  from Ford Credit,  totaled $1.5 billion and $3.4 billion in
the third quarter and first nine months of 2004, respectively.

     Cash  flows  related  to changes  in  Automotive  sector  debt in the third
quarter of 2004 were an outflow of about $300  million,  representing  primarily
the repurchase of senior debt in the open market.  Through the first nine months
of 2004, cash flows related to changes in Automotive sector debt were an outflow
of $2 billion,  which  primarily  represented  the repurchase of $1.3 billion of
senior debt (the  majority of our  purchases  have been among four large issues,
which have maturities  between 2028 and 2032) and the redemption of our 9% Trust
Originated  Preferred   Securities,   which  had  the  effect  of  reducing  our
subordinated debt by about $700 million.

     Debt. At September 30, 2004, our Automotive sector had total senior debt of
$13.6  billion,  compared  with $15.0  billion at December  31,  2003.  The debt
decrease primarily reflected the senior debt repurchases described above.

     Ford Motor  Company  Capital  Trust II ("Trust  II") had  outstanding  $5.0
billion of trust  preferred  securities at September 30, 2004.  The dividend and
liquidation preferences on these securities are paid from interest and principal
payments on our junior  subordinated  debentures held by Trust II in a principal
amount of $5.2 billion.

     Credit  Facilities.  At September 30, 2004, the Automotive  sector had $7.2
billion of  contractually  committed  credit  agreements  with various banks, of
which $7.1  billion were  available  for use.  79% of the total  facilities  are
committed  through June 30, 2009. Of the $7.2 billion,  $6.9 billion  constitute
global credit facilities and may be used, at our option, by any of our direct or
indirect  majority-owned  subsidiaries  on a guaranteed  basis. We also have the
ability to  transfer,  on a  non-guaranteed  basis,  $2.5 billion of such global
credit facilities to Ford Credit and $518 million to FCE Bank plc ("FCE"),  Ford
Credit's  European  operation.  All of the global credit  facilities are free of
material  adverse  change  clauses and  restrictive  financial  covenants  (e.g.
debt-to-equity  limitations,  minimum net worth  requirements  and credit rating
triggers that would limit our ability to borrow).

                                       25



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

Financial Services Sector
-------------------------

Ford Credit
----------

     Debt.  Ford Credit's  total debt was $135.3  billion at September 30, 2004,
down $14.4  billion  compared with  December 31, 2003.  This decrease  primarily
reflected repayment of maturing debt and lower asset levels,  which reduced Ford
Credit's funding needs. Ford Credit's unsecured  commercial paper outstanding at
September 30, 2004 totaled $8.5 billion,  up $2.4 billion compared with December
31, 2003.

     Funding.  During the third quarter of 2004, Ford Credit issued $3.4 billion
of  long-term  debt with  maturities  of one to 10 years,  including  about $2.5
billion of unsecured  institutional  funding and about $900 million of unsecured
retail bonds. In addition,  Ford Credit  realized  proceeds of $3.8 billion from
sales of receivables in off-balance sheet securitizations.

     Ford Credit expects its full-year 2004 public term funding  requirements to
be between  $13 billion and $18  billion.  In the first nine months of 2004,  it
completed  about $13 billion of public  term  funding  transactions.  Because of
significant  available  liquidity and Ford Credit's  relatively  smaller balance
sheet  size,  during the third  quarter  Ford  Credit  purchased  in open market
transactions a small portion of its outstanding  debt  securities.  Depending on
market  conditions,  Ford  Credit  may  continue  repurchasing  a portion of its
outstanding debt securities during the remainder of 2004.

     Leverage.  Ford Credit uses leverage,  or the debt-to-equity ratio, to make
various  business  decisions,   including   establishing   pricing  for  retail,
wholesale, and lease financing, and assessing its capital structure. Ford Credit
calculates leverage on a financial statement basis and on a managed basis.

     Ford  Credit's   financial   statement  leverage  is  calculated  from  the
components shown in the following table:


                                                                 September 30,      December 31,
                                                                    2004               2003
                                                               -----------------  ----------------
                                                                              
Total debt (in billions)                                         $135.3             $149.7
Total stockholder's equity (in billions)                           11.4               12.5

Financial statement leverage (to 1)                                11.8               12.0


     The decrease in the financial  statement  leverage resulted  primarily from
lower funding requirements.

     Ford Credit's  managed  leverage is calculated from the components shown in
the following table (in billions, except ratios):


                                                                          September 30,      December 31,
                                                                             2004               2003
                                                                         ---------------    ----------------
                                                                                        
Total debt                                                                 $135.3             $149.7
Securitized off-balance sheet receivables outstanding                        38.7               49.4
Retained interest in securitized
  off-balance sheet receivables                                              (9.5)             (13.0)
Adjustments for cash and cash equivalents                                   (10.1)             (15.7)
Adjustments for SFAS No. 133                                                 (3.6)              (4.7)
                                                                           ------             ------
  Adjusted debt                                                            $150.8             $165.7
                                                                           ======             ======

Total stockholder's equity
 (including minority interest)                                             $ 11.4             $ 12.5
Adjustment for SFAS No. 133                                                     -                0.2
                                                                           ------             ------
  Adjusted equity                                                          $ 11.4             $ 12.7
                                                                           ======             ======

Managed leverage (to 1)                                                      13.2               13.0


     Ford Credit's  dividend policy is based in part on its strategy to maintain
managed  leverage  in the  lower  end of the 13 - 14 to 1  range.  Based on Ford
Credit's  profitability and managed receivable levels, it paid dividends of $3.4
billion in the first nine months of 2004.

     Credit Facilities.  For additional funding and to maintain liquidity,  Ford
Credit and its  majority-owned  subsidiaries,  including FCE, have contractually
committed   credit   facilities   with  financial   institutions   that  totaled
approximately  $7.3 billion at September 30, 2004. This includes $4.4 billion of
Ford Credit  facilities  ($3.9 billion global and $0.5 billion  non-global)  and
$2.9  billion  of  FCE   facilities   ($2.7  billion  global  and  $0.2  billion
non-global).

                                       26



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

Approximately  $0.7 billion of the total facilities were in use at September 30,
2004. Of the $7.3 billion,  about 38% of these facilities are committed  through
June 30, 2009.  The global  credit  facilities  may be used, at Ford Credit's or
FCE's option,  by any of their direct or indirect  majority-owned  subsidiaries.
Ford Credit or FCE, as the case may be, will guarantee any such borrowings.  All
of the global credit  facilities are free of material adverse change clauses and
restrictive  financial  covenants  (for  example,   debt-to-equity  limitations,
minimum net worth requirements and credit rating triggers) that would limit Ford
Credit's ability to borrow.

     Additionally,  at  September  30, 2004,  banks  provided  $18.9  billion of
contractually   committed  liquidity  facilities   supporting  two  asset-backed
commercial  paper programs;  $18.5 billion  supported Ford Credit's FCAR program
and $425 million supported Ford Credit's Motown NotesSM Program.

     In  addition,  as of  October  31,  2004,  Ford  Credit  had  entered  into
agreements with several  bank-sponsored  commercial  paper issuers  ("conduits")
under which such  conduits are  contractually  committed  to purchase  from Ford
Credit,  at Ford  Credit's  option,  up to an aggregate of  approximately  $12.8
billion of  receivables.  The  agreements  have varying  maturity  dates between
November  30, 2004 and October 13, 2005.  As of October 31, 2004,  approximately
$3.6 billion of these conduit commitments have been utilized.

Hertz
-----

     Debt and Cash. At September 30, 2004, Hertz had total debt of $8.9 billion,
up $1.3 billion from December 31, 2003, reflecting seasonal rental fleet demand.
During the first nine months of 2004,  Hertz  issued $1.9  billion of medium and
long-term debt with  maturities of three to 10 years.  At September 30, 2004 and
at December 31, 2003 commercial paper outstanding was $2.2 billion. At September
30, 2004,  Hertz had cash and cash  equivalents of $536 million,  down from $610
million at December 31, 2003.

     Hertz has an asset-backed  securitization  ("ABS") program for its domestic
car  rental  fleet to reduce  its  borrowing  costs and  enhance  its  financing
resources.  As of September 30, 2004, $1.1 billion was outstanding under the ABS
program  consisting  of $460  million of  commercial  paper and $600  million of
medium-term notes.

Total Company
-------------

     Stockholders'  Equity.  Our  stockholders'  equity  was  $14.1  billion  at
September  30,  2004,  up $2.4 billion  from  December  31,  2003.  The increase
primarily  reflected  net income of $3.4 billion less  dividends of $549 million
and other  comprehensive  loss of $380  million.  See Note 8 of the Notes to the
Financial   Statements   for   further   discussion   of   other   comprehensive
income/(loss).

     Debt  Ratings.  In October  2004,  Dominion  Bond  Rating  Service  Limited
("DBRS"), Fitch, Inc. ("Fitch"), Moody's Investors Service, Inc. ("Moody's") and
Standard & Poor's Rating  Services,  a division of McGraw-Hill  Companies,  Inc.
("S&P"),  each  affirmed  the long and  short-term  debt  ratings  of, and their
outlook or trend for,  Ford and Ford  Credit.  Also in October  2004,  Fitch and
Moody's affirmed the long and short-term  ratings of, and their outlook or trend
for,  Hertz. In July 2004, DBRS affirmed the long and short-term debt ratings of
Hertz and revised its trend to stable from  negative.  The ratings as of October
15, 2004 were as follows:


------------------------------------------------------------------------------------------------------------------------------
                   DBRS                          Fitch                         Moody's                        S&P
-------  --------------------------  ----------------------------  -----------------------------  ----------------------------
                                                                                 
          Long-    Short-             Long-    Short-               Long-    Short-                Long-    Short-
          Term     Term     Trend     Term     Term      Outlook    Term     Term      Outlook     Term     Term      Outlook
-------  -------  --------  -------  -------  --------  ---------  -------  --------  ----------  -------  --------  ---------
Ford      BBB       R-1     Stable    BBB+      F2       Stable      Baa1     P-2      Negative     BBB-     A-3      Stable
         (high)    (low)
-------  -------  --------  -------  -------  --------  ---------  -------  --------  ----------  -------  --------  ---------
Ford      BBB       R-1     Stable    BBB+      F2       Stable       A3      P-2      Negative     BBB-     A-3      Stable
Credit   (high)    (low)
-------  -------  --------  -------  -------  --------  ---------  -------  --------  ----------  -------  --------  ---------
Hertz     BBB       R-1     Stable    BBB+      F2       Stable      Baa2     P-2      Negative     BBB-     A-3      Stable
         (high)    (low)
------------------------------------------------------------------------------------------------------------------------------


OFF-BALANCE SHEET ARRANGEMENTS

     Special  Purpose  Entities.  At September 30, 2004,  the total  outstanding
principal  amount of  receivables  sold by Ford  Credit and held by  off-balance
sheet  securitization  entities  was $38.7  billion,  down  $10.7  billion  from
December 31, 2003. Ford Credit's retained  interests in such sold receivables at
September 30, 2004 were $9.5 billion,  down $3.5 billion from December 31, 2003.
The decrease in receivables held by off-balance  sheet  securitization  entities
primarily  reflected Ford Credit's lower funding  requirements.  The decrease in
retained interests primarily reflected a

                                       27



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

seasonal  decline  in dealer  stocks,  which  lowered  the  amount of  wholesale
receivables  held in the trust  for  future  sale,  and  lower  retained  retail
securities, reflecting lower levels of outstanding sold receivables.


OUTLOOK

     Shown  below  are our 2004  planning  assumptions  and our  milestones  for
operational  metrics and financial results, as well as our outlook for achieving
these milestones:


                                                                                                       Full Year
                                                             Milestone                                  Outlook
                                                             ---------                                  -------
                                                                                                 
     Planning Assumptions
     --------------------
     Industry volume (SAAR) - U.S.                       17.0 million units                               17.2
                              Europe                     16.9 million units                               17.3


     Operation Metrics
     -----------------
     Quality                                        Improve in all regions                             On Track
     Market share                                   Flat or improve in all regions                      Mixed
     Automotive cost performance a/                 Improve by at least $500 million                  $1 Billion
     Capital spending                               $7 billion                                          Lower
     Operating-related cash flows b/                $1.2 billion positive                              At Risk

     Financial Results                                    Pre-tax income c/
     -----------------                                    --------------
                                                          (in billions)
      Automotive
       Americas
        Ford North America                                $ 1.5  - $ 1.7                               On Track
        Ford South America                                 (0.1) -     0                                Better
       Ford Europe/PAG
        Ford Europe                                        (0.2) -  (0.1)                               Better
        PAG                                                 0.5  -   0.6                                Worse
       Ford Asia Pacific and Africa
        /Mazda                                                0  -   0.1                                Better
                                                          -----    -----
       Total Automotive                                     0.9  -   1.1                               On Track
      Financial Services                                    2.6  -   2.7                                Better
                                                          -----    -----
       Total Company                                      $ 3.5  - $ 3.8                                Better
                                                          =====    =====

----------              
     a/ At constant volume, mix and exchange; excluding special items.
     b/ Excluding pension/long-term VEBA contributions and tax refunds.
     c/ Excluding special items.

     We continue to expect the Automotive  sector to achieve about $1 billion of
pre-tax income from continuing operations,  excluding special items, in 2004. We
expect to meet the milestone for Ford North America and to exceed the milestones
for Ford Europe,  Ford South America and Ford Asia Pacific and Africa/Mazda.  We
expect PAG to continue  to improve  from the third  quarter to the  fourth,  but
full-year  results  will  be  a  loss.   Because  of  Ford  Credit's   continued
better-than-expected   performance,   we  expect  to  exceed  significantly  the
Financial Services sector milestone.  Overall, we expect to exceed significantly
our total company milestone for pre-tax income.  Special items,  including costs
related to our investment in Ballard Power Systems Inc. and improvement  actions
in our Ford Europe and PAG business  units,  are  presently  estimated to reduce
full-year earnings by $0.13 per share.

     Visteon  Corporation  is our largest  supplier,  and it also utilizes about
18,000 Ford employees in its U.S. hourly  workforce as of September 30, 2004. We
continue  to work with  Visteon  to  identify  changes  that would  improve  the
efficiency  and  operating  results of both  companies.  Significant  changes in
Visteon's business inevitably have an impact on us.

     On October 4, 2004,  President Bush signed the "Working Families Tax Relief
Act of 2004", which retroactively reinstated the research tax credit to the June
30, 2004 expiration  date. The  reinstatement of the research tax credit will be
reflected  in our fourth  quarter  results and will reduce the  reported  fourth
quarter effective tax rate. As a result,  we anticipate our full-year  effective
tax rate to be about 25%.

     Based on the  foregoing  and  subject to the risks  described  under  "Risk
Factors"  below,  we expect  full-year per share  earnings to be in the range of
$2.00 to $2.05 per share from continuing operations, excluding special items.

                                       28



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations (Continued)

RISK FACTORS

     Statements  included or  incorporated  by reference  herein may  constitute
"forward  looking  statements"  within  the  meaning of the  Private  Securities
Litigation  Reform  Act of 1995.  These  statements  involve  a number of risks,
uncertainties,  and other  factors  that could  cause  actual  results to differ
materially from those stated, including, without limitation:

  o  greater price competition  resulting from currency  fluctuations,  industry
     overcapacity or other factors;
  o  a  significant  decline in  industry  sales,  particularly  in the U.S.  or
     Europe,  resulting from slowing  economic growth,  geo-political  events or
     other factors;
  o  lower-than-anticipated market acceptance of new or existing products;
  o  economic  distress of  suppliers  that may require us to provide  financial
     support or take other measures to ensure supplies of materials;
  o  work  stoppages at Ford or supplier  facilities or other  interruptions  of
     supplies;
  o  the  discovery  of defects  in  vehicles  resulting  in delays in new model
     launches, recall campaigns or increased warranty costs;
  o  increased safety,  emissions, fuel economy or other regulation resulting in
     higher costs and/or sales restrictions;
  o  unusual or significant  litigation or governmental  investigations  arising
     out of alleged defects in our products or otherwise;
  o  worse-than-assumed    economic   and   demographic   experience   for   our
     postretirement  benefit plans (e.g.,  investment  returns,  interest rates,
     health care cost trends, benefit improvements);
  o  currency or  commodity  price  fluctuations,  including  rising  steel
     prices;
  o  changes in interest rates;
  o  a market shift from truck sales in the U.S.;
  o  economic difficulties in any significant market;
  o  higher prices for or reduced availability of fuel;
  o  labor or other constraints on our ability to restructure our business;
  o  a change in our  requirements  under long-term  supply  arrangements  under
     which we are  obligated  to  purchase  minimum  quantities  or pay  minimum
     amounts;
  o  credit rating downgrades;
  o  inability  to access  debt or  securitization  markets  around the world at
     competitive rates or in sufficient amounts;
  o  higher-than-expected credit losses; 
  o  lower-than-anticipated residual values for leased vehicles; 
  o  increased  price  competition  in the rental car industry  and/or a general
     decline in business or leisure  travel due to  terrorist  attacks,  acts of
     war,  epidemic disease or measures taken by governments in response thereto
     that negatively affect the travel industry; and
  o  our inability to implement the Revitalization Plan.

OTHER FINANCIAL INFORMATION

     The interim financial information included in this Quarterly Report on Form
10-Q  for the  quarter  ended  September  30,  2004  has  not  been  audited  by
PricewaterhouseCoopers  LLP ("PwC").  In  reviewing  such  information,  PwC has
applied limited procedures in accordance with professional standards for reviews
of interim financial information. Accordingly, you should restrict your reliance
on their  reports  on such  information.  PwC is not  subject  to the  liability
provisions of Section 11 of the  Securities Act of 1933 for their reports on the
interim financial  information because such reports do not constitute  "reports"
or "parts" of the  registration  statements  prepared or certified by PwC within
the meaning of Sections 7 and 11 of the Securities Act of 1933.

Item 3. Quantitative and Qualitative Discussion about Market Risks
------------------------------------------------------------------

     There is no material change in the information reported under Part II, Item
7A of our 10-K Report.


                                       29



Item 4.  Controls and Procedures
--------------------------------

     Evaluation of disclosure  controls and procedures.  William Clay Ford, Jr.,
our Chief Executive Officer,  and Donat R. Leclair, our Chief Financial Officer,
have  performed  an  evaluation  of  the  Company's   disclosure   controls  and
procedures,  as  that  term is  defined  in Rule  13a-15  (e) of the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"), as of September 30, 2004
and  each has  concluded  that  such  disclosure  controls  and  procedures  are
effective  to ensure that  information  required to be disclosed in our periodic
reports  filed under the  Exchange Act is recorded,  processed,  summarized  and
reported,  within the time  periods  specified  by the  Securities  and Exchange
Commission's rules and regulations.

     Change in internal controls.  No changes in the Company's internal controls
over financial  reporting  occurred  during the quarter ended September 30, 2004
that have materially  affected,  or are reasonably likely to materially  affect,
the Company's internal controls over financial reporting.

                                       30



                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings.
---------------------------

Product Liability Matters
-------------------------

     Buell-Wilson  v. Ford.  (Previously  discussed on page 31 of the  Quarterly
Report on Form 10-Q for the quarter  ended June 30, 2004  ("Second  Quarter 10-Q
Report")) On August 19, 2004, the trial court granted Ford's post-trial  motions
in part,  reducing  the  compensatory  verdicts to a total of $75  million,  and
reducing  the punitive  verdict to $75  million,  for a total of $150 million in
damages. We have filed a notice of appeal with the California Court of Appeals.

     Crown Victoria Police Interceptor Class Actions.  (Previously  discussed on
page 29 of the 10-K  Report)  The jury phase of the trial in the Crown  Victoria
Police  Interceptor  class action in Illinois  state court resulted in a defense
verdict; three counts remain for resolution by the judge.


Environmental Matters
---------------------

     Wixom   Assembly   Plant  Notice  of  Violation   Regarding  Air  Emissions
(Previously discussed on page 27 of the 10-K Report) In August 2004, Ford agreed
to an Administrative Consent Order with the Michigan Department of Environmental
Quality ("DEQ") that will resolve the notice of violation. Under the Order, Ford
will pay the DEQ $55,000,  which includes DEQ's costs for the  investigation and
enforcement  action, and the Wixom Plant will implement a Malfunction  Abatement
Plan to address abatement equipment malfunctions.

     Chicago  Assembly  Plant Notice of Violation  Regarding  Waste  Handling On
August 23, 2004,  the United States  Environmental  Protection  Agency  ("EPA"),
Region  Five,  issued  a  letter  notifying  Ford  of  its  intent  to  file  an
administrative  complaint for civil penalties based on an initial  determination
that Ford's Chicago Assembly Plant violated certain requirements of the Resource
Conservation  and  Recovery  Act.  The  EPA's  allegations  arise  out of an EPA
inspection  of the  Chicago  Assembly  Plant  conducted  in November  2002.  The
violations  alleged  by EPA  include:  improper  hazardous  waste  handling  and
storage,  improper  waste  characterizations  and  manifesting,  and  failure to
conduct and record certain tank and storage area  inspections.  Ford and the EPA
will likely meet prior to the end of the year to discuss this matter.


Other Matters
-------------

     Securities  and  Exchange  Commission  Inquiry On  October  14,  2004,  the
Enforcement  Division of the Securities and Exchange Commission ("SEC") notified
Ford that it was conducting an inquiry into the methodology  used to account for
pensions and other  post-employment  benefits.  The SEC informed us that we were
one of  several  issuers to receive a request  for  information  as part of this
inquiry.

                                       31



Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.
---------------------------------------------------------------------

     During the third quarter of 2004,  we purchased  shares of our Common Stock
as follows:


                                                                        Total Number of              Maximum Number (or
                                                                      Shares Purchased as       Approximate Dollar Value) of
                                Total Number of        Average          Part of Publicly           Shares that May Yet Be
                                    Shares            Price Paid        Announced Plans or       Purchased Under the Plans or
          Period                  Purchased a/        per Share             Programs                      Programs
---------------------------    ------------------    ------------    -----------------------   -------------------------------
                                                                                   
       July 1, 2004
         through                                                                                No publicly announced
      July 31, 2004                1,448,176           $14.92                  0                repurchase program in place

      August 1, 2004
         through                                                                                No publicly announced
     August 31, 2004               1,646,590           $14.19                  0                repurchase program in place

    September 1, 2004
         through                                                                                No publicly announced
    September 30, 2004             1,593,016           $14.05                  0                repurchase program in place
                                   ---------                                   -

                                                                                                No publicly announced
         Total                     4,687,782           $14.37                  0                repurchase program in place
                                   =========                                   =

----------

a/   We currently do not have a publicly announced  repurchase program in place.
     Of the 4,687,782 shares purchased, 4,683,100 shares were purchased from the
     Ford Motor Company Savings and Stock Investment Plan for Salaried Employees
     ("SSIP")  and  the  Tax  Efficient   Savings  Plan  for  Hourly   Employees
     ("TESPHE").  Shares are generally  purchased  from the SSIP and TESPHE when
     participants in those plans elect to sell units in the Ford Stock Fund upon
     retirement,  upon termination of employment with the Company, related to an
     in-service  distribution,  or to fund a loan  against an  existing  account
     balance in the Ford Stock Fund.  Shares are not purchased  from these plans
     when a participant  transfers  account  balances out of the Ford Stock Fund
     and into another  investment  option under the plans.  The remaining shares
     were  acquired   from  our   employees  in  accordance   with  our  various
     compensation plans as a result of required share withholdings to pay income
     taxes with respect to (i) the lapse of  restrictions  on restricted  stock,
     (ii) the  issuance  of stock as a result of the  conversion  of  restricted
     stock  equivalents  awarded to our  executives or directors,  or to pay the
     exercise  price and related  income taxes with respect to the exercise of a
     stock option.


Item 5.  Other Information.
---------------------------


Governmental Standards
----------------------

     Motor Vehicle Fuel Economy - U.S.  Requirements   (Previously  discussed on
page 17 of the 10-K  Report and page 32 of the Second  Quarter  10-Q  Report) In
September  2004, the California Air Resources Board ("CARB") passed a resolution
approving  a plan  to  issue  regulations  by  the  end of  the  year  aimed  at
controlling greenhouse gas emissions from motor vehicles.  This resolution paves
the way for rules that would take  effect  beginning  in the 2009 model year and
impose  standards  that could be equivalent to a Corporate  Average Fuel Economy
("CAFE")  standard  of more than 43 miles per gallon  for  passenger  cars,  and
approximately  27 miles per  gallon for light  trucks by model  year  2016.  The
Alliance of Automobile  Manufacturers and individual companies,  including Ford,
have submitted  extensive  comments  opposing the rules and addressing errors in
CARB's  underlying  economic and technical  analyses.  CARB is in the process of
completing additional procedural  requirements  necessary to finalize the rules.
The industry is continuing to  participate in the  administrative  process while
evaluating its options for responding to the rules.

                                       32



Item 6. Exhibits.
-----------------

     Please refer to the Exhibit Index on Page 34.




                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                           FORD MOTOR COMPANY
                                    ------------------------------------

                                              (Registrant)






Date:  November 8, 2004             By:  /s/James C. Gouin
       ----------------                 --------------------------------
                                           James C. Gouin
                                           Vice President and Controller








                                       33



                                  EXHIBIT INDEX
                                  -------------



  Designation                            Description                                      Method of Filing
  ------------------    ----------------------------------------------------------------------------------------------
                                                                               

  Exhibit 10            Amendment to Ford Motor Company Restricted Stock               Filed with this Report
                        Plan for Non-Employee Directors

  Exhibit 12            Ford Motor Company and Subsidiaries Calculation                Filed with this Report
                        of Ratio of Earnings to Combined Fixed Charges
                        and Preferred Stock Dividends

  Exhibit 15            Letter of PricewaterhouseCoopers LLP, Independent              Filed with this Report
                        Accountants, dated November 8, 2004, relating to
                        Financial Information

  Exhibit 31.1          Rule 15d-14(a) Certification of CEO                            Filed with this Report

  Exhibit 31.2          Rule 15d-14(a) Certification of CFO                            Filed with this Report

  Exhibit 32.1          Section 1350 Certification of CEO                            Furnished with this Report

  Exhibit 32.2          Section 1350 Certification of CFO                            Furnished with this Report










                                       34