SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)               September 1, 2004


                          THE PROCTER & GAMBLE COMPANY
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             (Exact name of registrant as specified in its charter)


    Ohio                          1-434                       31-0411980
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(State or other            (Commission File Number)           (IRS Employer
jurisdiction of                                               Identification
incorporation)                                                Number)

One Procter & Gamble Plaza, Cincinnati, Ohio                    45202
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(Address of principal executive offices)                      (Zip Code)

Registrant's telephone number, including area code   (513) 983-1100
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ITEM 8.01  OTHER EVENTS

           The Procter & Gamble Company (the "Company") has been advised that
A.G. Lafley, Chairman of the Board, President and Chief Executive of the
Company, extended his stock trading plan first entered on November 25, 2002,
designed to comply with Rule 10b5-1 of the Securities Exchange Act of 1934, as
amended. Under Rule 10b5-1, directors and officers may adopt a prearranged plan
or contract for the sale of Company securities under specified conditions and at
specified times.

           Mr. Lafley's plan allows for the sale of a total of 64,000 shares of
the Company's common stock over a one year period, and provides for sales of
specified share amounts at specified market prices, subject to specified
limitations. Sales pursuant to this plan may begin in August 2005 and will
terminate on May 30, 2006, unless terminated sooner in accordance with the
plan's terms.

           In addition, Mr. Lafley has informed the Company that he will
publicly disclose any stock sales made under the Rule 10b5-1 plan as required by
the securities laws. Except as may be required by law, the Company does not
undertake to report plans by other Company officers or directors, nor to report
modifications, terminations, transactions or other activities under Mr. Lafley's
plan or the plan of any other officer or director.



                                    SIGNATURE

           Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this Report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       THE PROCTER & GAMBLE COMPANY


                                       /S/ CHRIS B. WALTHER
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                                       Chris B. Walther, Assistant Secretary
                                       September 1, 2004