FORM 6-K

                       Securities and Exchange Commission
                             Washington, D.C. 20549
                            Report of Foreign Issuer
                        Pursuant To Rule 13a-16 Or 15d-16
                                     Of The
                         Securities Exchange Act of 1934


      For the month of February 2004       Commission file number 1-12260


                          COCA-COLA FEMSA, S.A. de C.V.
                 (Translation of Registrant's name into English)


                       Guillermo Gonzalez Camarena No. 600
                         Col. Centro de Ciudad Santa Fe
                            Delegacion Alvaro Obregon
                               Mexico, D.F. 01210
                          (Address of principal office)


      (Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)

      (Check One) Form 20-F |X|   Form 40-F ___

      (Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

      (Check One) Yes____         No |X|

      (If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b). 82-__.)




                                                                  CONFORMED COPY

                                    FORM 6-K

                       Securities and Exchange Commission
                             Washington, D.C. 20549
                            Report of Foreign Issuer
                        Pursuant To Rule 13a-16 Or 15d-16
                                     Of The
                         Securities Exchange Act of 1934


      For the month of February 2004         Commission file number 1-12260


                          COCA-COLA FEMSA, S.A. de C.V.
                 (Translation of Registrant's name into English)


                       Guillermo Gonzalez Camarena No. 600
                         Col. Centro de Ciudad Santa Fe
                            Delegacion Alvaro Obregon
                               Mexico, D.F. 01210
                          (Address of principal office)


      (Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)

      (Check One) Form 20-F |X|   Form 40-F ___

      (Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

      (Check One) Yes____         No |X|

      (If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b). 82-__.)




                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                              COCA-COLA FEMSA, S.A. DE C.V.
                                              (Registrant)


Date:  February 26, 2004             By: /s/   HECTOR TREVINO   GUTIERREZ
                                        --------------------------------------
                                              Name:  Hector Trevino Gutierrez
                                              Title: Chief Financial Officer




PRESS RELEASE                                [GRAPHIC OMITTED][GRAPHIC OMITTED]

FOR IMMEDIATE RELEASE

FOR FURTHER INFORMATION:
Alfredo Fernandez / Julieta Naranjo
Investor Relations Department
Coca-Cola FEMSA, S.A. de C.V.
(52-55) 5081-5120 / 5121 / 5148
afernandeze@kof.com.mx / jnaranjo@kof.com.mx
WEBSITE: www.cocacola-femsa.com.mx

COCA-COLA FEMSA announces fourth quarter and full year of 2003 results

                              FOURTH-QUARTER 2003

o     Consolidated   revenues  reached   Ps.11,435.2  million  and  consolidated
      operating income totaled  Ps.2,160.9  million during the fourth quarter of
      2003, reaching a consolidated operating margin of 18.9%.

                                 FULL-YEAR 2003

o     Consolidated   revenues  reached   Ps.35,729.0  million  and  consolidated
      operating  income  totaled   Ps.6,710.4   million  in  2003,   reaching  a
      consolidated operating margin of 18.8%.

MexicoCity (February 26, 2004) - Coca-Cola FEMSA, S.A. de C.V. (BMV: KOFL; NYSE:
KOF)  ("Coca-Cola  FEMSA" or the "Company"),  the largest  Coca-Cola  bottler in
Latin America and second largest Coca-Cola bottler in the world, announced today
its consolidated results for the fourth quarter and the full year ended December
31, 2003.

"We are pleased with our team's  capacity to work together and achieve  positive
results on  multiple  fronts  simultaneously.  By  consolidating  our  operating
facilities,  implementing better commercial strategies and practices,  adjusting
the pricing  architecture of our packages and products,  and  implementing  best
practices in our regions, we're building a stronger consolidated position across
our market  territories"  stated Carlos Salazar,  Chief Executive Officer of the
Company.

CONSOLIDATED RESULTS

During the fourth quarter of 2003, our consolidated revenues reached Ps.11,435.2
million.  Average  price per unit  case was  Ps.23.56  (U.S.$2.1).  Consolidated
operating income reached  Ps.2,160.9  million during the fourth quarter of 2003,
resulting in an 18.9% operating margin.

February 26, 2004


                                       1


The  integral  cost of  financing  totaled  Ps.245.7  million  during the fourth
quarter of 2003, reflecting our new financial profile after the acquisition,  in
particular the combined effect of:

      (i)   accrued   interest   expenses  related  to  existing  debt  and  the
            acquisition  financing  incurred  in  connection  with  the  Panamco
            transaction, which more than offset the interest income generated by
            our reduced cash balances;

      (ii)  a foreign  exchange loss generated  mainly by the devaluation of the
            Mexican  peso  against  the  U.S.  dollar,  as  applied  to our U.S.
            dollar-denominated debt; and

      (iii) a  consolidated  monetary  position  gain,  as a result of inflation
            adjustments applied to the consolidated net monetary position of our
            assets.

The income tax, tax on assets and  employee  profit  sharing as a percentage  of
income before taxes, was 47.6% during the fourth-quarter 2003. However, the full
year  effective  tax rate was 41.6%,  reflecting  a higher  Mexican  tax rate of
44.0%,  applied to our Mexican income before taxes, which generated the majority
of the taxable income.

Consolidated  net income  was  Ps.942.9  million in the fourth  quarter of 2003,
resulting  in  earnings  per share  ("EPS")  of  Ps.0.508  (U.S.$0.452  per ADR)
computed on the basis of 1,846 million shares  outstanding  (each ADR represents
ten local shares).

BALANCE SHEET

On  December  31,  2003,  Coca-Cola  FEMSA  recorded a cash  balance of Ps.2,783
million  (U.S.$247.7  million),   total  short-term  debt  of  Ps.2,904  million
(U.S.$258.5  million)  and  long-term  debt of Ps.26,011  million  (U.S.$2,315.2
million). It is important to highlight that 65% of the total outstanding debt of
the Company is held in the form of bonds in the capital markets.

During the fourth quarter of 2003, the Company  pre-paid  U.S.$200.0  million of
the U.S.  dollar-denominated bridge loan used for the acquisition of Panamco and
refinanced  the remaining  U.S.$80.0  million of such bridge loan. The following
chart sets forth the debt breakdown of the Company by currency and interest rate
type as of December 31, 2003:

      -----------------------------------------------------------------
                                          % Interest Rate     Average
      Currency          % Total Debt          Floating        Rate(1)
      -----------------------------------------------------------------
      U.S. dollars          42%                 5%            5.90%
      -----------------------------------------------------------------
      Mexican Pesos         56%                56%            7.41%
      -----------------------------------------------------------------
      Colombian Pesos        2%               100%           10.34%
      -----------------------------------------------------------------

      (1)   Annualized average interest rate per currency for the fourth-quarter
            2003.

We began  consolidating  the  results of our new  territories  during the second
quarter of 2003 in accordance with Mexican GAAP.  Corporacion  Interamericana de
Bebidas S.A. de C.V., formerly known as Panamerican Beverages,  Inc. ("Panamco")
had historically  prepared its financial statements in accordance with U.S. GAAP
and presented  financial  information in U.S. dollars.  We have historically and
will  continue to prepare our financial  statements  in accordance  with Mexican
GAAP and present financial  information in Mexican pesos. The results of our new
territories  in Mexican GAAP and Mexican pesos are different from and may not be
comparable to those reported by

February 26, 2004


                                       2


Panamco for prior periods.  In addition,  Panamco results have not been included
in our financial statements for periods prior to May 2003.

Financial information for the fourth quarter of 2003 and year ended December 31,
2003 both on a  consolidated  basis and by territory,  includes three and twelve
months results of the Coca-Cola FEMSA territories  (Valley of Mexico,  Southeast
of Mexico and Buenos Aires ) prior to the acquisition of Panamco,  and three and
only eight months,  respectively,  of our new territories acquired from Panamco.
Coca-Cola  FEMSA's  financial  information  will not be comparable with previous
quarters until the third quarter of 2004,  and on a yearly basis,  until the end
of 2005.

For volume comparison purposes, we included the sales volume figures recorded by
Panamco for the fourth quarter of 2002 and the full year ended December 31,
2002.

OPERATING RESULTS BY TERRITORY

FOURTH QUARTER 2003 SUMMARY:

-------------------------------------------------------------------------------
                    Volume          Operating                   % Operating
                    (MUC)          Income (MM)      % Total        Margin
-------------------------------------------------------------------------------
-------------------------------------------------------------------------------
Mexico              243.9         Ps. 1,491.4        69.0%         21.8%
Central America      29.3               110.2         5.1%         12.7%
Colombia             45.1               130.7         6.1%         14.7%
Venezuela            45.8               176.5         8.2%         16.3%
Brazil               77.5               137.7         6.4%         11.4%
Argentina            39.3               113.9         5.3%         17.5%
-------------------------------------------------------------------------------
Total               480.9          Ps.2,160.9       100.0%         18.9%
-------------------------------------------------------------------------------


MEXICAN OPERATING RESULTS

Revenues

Revenues in the Mexican  territories  reached  Ps.6,837.4 million for the fourth
quarter of 2003. Average price per unit case was Ps.27.31 (U.S.$2.43). Excluding
Ciel water volumes in five,  nineteen and twenty liter packaging  presentations,
average price per unit case was Ps.30.93 (U.S.$2.75).

Despite the relatively weak economic environment and the increasing  competitive
dynamics  of the  Mexican CSD  industry  driven by existing  players and new low
price brand producers of family size  presentations,  CSD volumes increased 2.1%
in the  fourth  quarter  of 2003 over the same  period of 2002.  The CSD  volume
increased was mainly driven by the strong performance of Fresca Pink Grapefruit,
Lift Green Apple and the recent  introduction of Coca-Cola Vanilla.  Total sales
volume reached 243.9 MUC in the fourth-quarter  2003, remaining almost flat over
the same  period in 2002,  due to lower jug  bottled  water  volumes  in our new
territories offset CSD volume growth.

February 26, 2004


                                       3


Earlier in the year,  we filed an  equitable  action  against  the  Mexican  Tax
Authorities alleging violation of certain  constitutional rights relating to the
application  of excise  taxes on diet soft  drinks and mineral  water  products.
Despite  receiving a temporary  injunction  from payment,  the Company paid this
excise tax during the first nine months of 2003 in order to avoid any  potential
penalty  charges  imposed  by the  authorities.  Due to the  uncertainty  of the
outcome  of the action  and  following  conservative  accounting  criteria,  the
Company  registered  an  accounting  provision  decreasing  the  amount of total
revenues by the provision amount during the first nine months of 2003.

As a result of a  favorable  resolution  of the legal  action  during the fourth
quarter,  the Company (i)  reversed  $130  million of the  accounting  provision
related to the excise tax  previously  paid during the first nine months of 2003
and registered an account receivable  against the Mexican government  reflecting
the right to be  reimbursed  for the  taxes  paid and (ii) was not  required  to
record $40 million of excise  taxes it would have had to pay if its legal action
had failed.  Accordingly,  the favorable resolution of the legal action resulted
in a total  increase of net  revenues of $170  million in the fourth  quarter of
2003.

Income from Operations

Gross profit totaled  Ps.3,737.6  reaching a 54.7% margin as percentage of total
revenues  for the  fourth-quarter  2003.  Operating  profit  totaled  Ps.1,491.4
million, reaching a 21.8% margin as a percentage of total revenues.

Selling   expenses  were  impacted  by  (i)  higher  expenses   related  to  the
standardization  of  coolers  maintenance  programs,  (ii)  higher  distribution
expenses derived from shipping certain packaging  presentations from Mexico City
to other remote  areas of our Mexican  territories,  and (iii) higher  marketing
expenses.

After  conducting an intensive  analysis on the current  conditions and expected
useful life of our cooler  inventories  in our new and existing  territories  in
Mexico,  we decided to modify the  useful  life of the  coolers in our  original
territories  from three to five  years,  consistent  with the useful life of the
coolers of our new Mexican  territories (Golfo and Bajio). We made this decision
based on the  quality of our  equipment  and the  benefit  of KOF's  maintenance
policy.  This  modification  reduced  non-cash items in Mexico and increased our
operating  income  by a  similar  amount.  The Audit  Committee  of the  Company
approved this modification.

February 26, 2004


                                       4


CENTRAL AMERICAN OPERATING RESULTS (Guatemala, Nicaragua, Costa Rica and Panama)

Revenues

Total  revenues  reached  Ps.869.5  million during the  fourth-quarter  of 2003.
Average price per unit case was Ps.29.75  (U.S.$2.65) during this period. In the
fourth quarter of 2003,  total sales volume in our Central  America  territories
increased by 7.0% to 29.3 MUC as compared to the same period of 2002,  driven by
the  strong  performance  of  brand  Coca-Cola  representing  more  than  80% of
incremental  volumes, and growth from core flavor brands in every country within
our Central American region.

In the  fourth  quarter  of 2003,  we  introduced  a 2.0 Lt  non-returnable  PET
presentation  for  brand  Fanta  in  Nicaragua,  and a 600 ml PET  for  Lift  in
Guatemala,  with the purpose of  developing  new price points in these  markets.
These  packaging  presentations  along with new  product  introductions  such as
bottled  water  Dasani  and  Fanta  in  Panama,  are  intended  to  develop  new
consumption occasions.

Income from Operations

Gross  profit  totaled  Ps.439.9  million  during  the  fourth-quarter  of 2003,
reaching a 50.6% gross margin.  During this period the Company experienced lower
operating  costs driven by (i) lower raw material  prices due to better supplier
negotiations,  and (ii) a  favorable  mix shift  from  non-returnable  packaging
presentations to returnable  packaging  presentations.  Operating income totaled
Ps.110.2 million during the fourth-quarter of 2003, reaching an operating income
margin  of  12.7%.   During  the   quarter,   the  Company   experienced   lower
administrative expenses as a result of a headcount optimization.

COLOMBIAN OPERATING RESULTS

Revenues

Total revenues  reached  Ps.888.2  million during the fourth quarter of 2003, an
average price per unit case of Ps.19.69  (U.S.$1.75).  During the fourth quarter
of 2003,  an  increasing  competitive  landscape  of  alternative  lower  priced
beverage  categories  such as  powders,  natural  juices or tap water  continued
affecting  the  Colombian  CSD  industry.  Total  volumes  decreased by 12.3% as
compared to the same period of 2002. The Company continues  evaluating the right
product,  package  and  pricing  architecture  for its  portfolio  of  brands in
Colombia.

Income from Operations

Gross  profit  totaled  Ps.405.5  million  during  the  fourth  quarter of 2003,
reaching a 45.7%  gross  margin  during the same  period.  Operating  income was
Ps.130.7 million, reaching a 14.7% margin during the fourth quarter of 2003. Low
fixed cost absorption

February 26, 2004


                                       5


driven by the volume decline was partially offset by cost  efficiencies from the
recent manufacturing asset consolidation.

During the fourth  quarter of 2003, the Company  changed the  accounting  policy
related to the  treatment  of the bottles and cases in the  Colombian  market in
order to conform to our  accounting  policy.  In the past, the bottles and cases
introduced in the market were  capitalized by Panamco,  while KOF's  traditional
accounting  policy treats them as marketing  expenses.  Due to these  accounting
changes,  non-cash charges were reduced significantly during the fourth-quarter;
however cash expenses  increased by a corresponding  amount. The Audit Committee
of the Company approved these accounting changes.

VENEZUELAN OPERATING RESULTS

Revenues

Total revenues reached  Ps.1,082.5 million during the fourth quarter of 2003 and
average  price per unit case in Venezuela  reached  Ps.23.57  (U.S.$2.09),  as a
result of a 13% weighted average price increases  implemented  during the fourth
quarter  of 2003.  Despite  the price  increases  implemented  during the fourth
quarter of 2003,  our volume  increased  34.7% compared to the fourth quarter of
2002,  when  political  unrest in  Venezuela  due to a national  strike  made it
practically  impossible  for Panamco to run these  operations on a regular basis
during part of the month of December of 2002,  and also driven by our  packaging
and revenue management strategies implemented during the quarter.

Income from Operations

Gross profit totaled Ps.499.2 million during fourth quarter of 2003,  reaching a
46.1% gross margin during the same period. During the quarter,  sufficient sugar
production was not available to meet internal  demand levels driving sugar costs
to unusual levels.  Operating  income was Ps.176.5 million reaching an operating
income  margin of 16.3%  during the fourth  quarter  of 2003,  mainly  driven by
higher volumes and operating improvements implemented since May 2003.

BRAZILIAN OPERATING RESULTS

Revenues

Total revenues reached  Ps.1,212.3 million during the fourth quarter of 2003 and
the average price per unit case was Ps.15.60 (U.S.$1.39).

During the fourth  quarter of 2003,  sales volume in our  Brazilian  territories
decreased  by 24.7%  as  compared  to the same  period  of 2002,  including  the
reduction  of 18.8% in CSDs and the 40.2%  decline  in beer,  as a result of our
strategy of focusing on balancing  volume  growth with margin  expansion and the
implementation  of  go-to-market  strategies  intended to increase the number of
clients served directly by the Company versus the use of distributors.

February 26, 2004


                                       6


We launched a new 12-ounce  non-returnable  glass presentation for the Coca-Cola
brand,  offering  the  consumer  a more  convenient  package  in the  on-premise
segment.  With this  introduction  the  Company has  launched  more than six new
packaging  presentations  for the Coca-Cola  brands since we took control of the
operations in May 2003.

Income from Operations

Gross  profit  during  the  fourth  quarter of 2003  totaled  Ps.467.2  million,
reaching a 38.5% margin.  Lower sugar prices,  the appreciation of the Brazilian
Real against the U.S. dollar applied to our U.S. dollar denominated raw material
costs,  and a  favorable  change of  product  mix to more  profitable  packaging
presentations,  improved  the  profitability  of the  Company  during the fourth
quarter of 2003.

Due to the new commercial and point of sale development strategies,  we achieved
operating  income of Ps.137.7  million  during the fourth quarter of 2003 and an
operating margin of 11.4%,  the highest  operating margin since we took over the
operations in May 2003.

ARGENTINE OPERATING RESULTS

Financial  information and sales volume figures in our Argentine  operations are
fully comparable with previous periods.

Revenues

Total revenues  reached  Ps.651.0  million,  a 15.0% increase as compared to the
fourth-quarter of 2002 and the average price per unit case grew by 4.5% over the
fourth-quarter of 2002 to Ps.15.81 (U.S.$1.41), mainly driven by the combination
of (i) price  increases  implemented  during the  quarter,  and (ii) the product
shift from our less profitable value protection  brands,  Tai and Crush,  toward
our core and premium brands.

In the fourth quarter of 2003,  total sales volume in our Buenos Aires territory
increased  by 9.5% as  compared to the same period of 2002.  This  increase  was
mainly  driven by the growth of our core brands in  returnable  packages,  which
represented  more than 25% of our total sales volume  during the  fourth-quarter
2003, and the growth of our premium brands,  which  represented more than 12% of
our total volume sales during the fourth- quarter of 2003.

February 26, 2004


                                       7


Income from Operations

Gross  profit as a  percentage  of total  revenues  increased  from 34.5% in the
fourth quarter of 2002 to 40.0% in 2003.  This  improvement was mainly driven by
(i) higher sales volume,  and (ii) an appreciation of the Argentina peso against
the  U.S.  dollar  in  2003,  which  positively  impacted  the  cost of our U.S.
dollar-denominated raw materials and expenses.

In Argentina, operating expenses as a percentage of total revenues decreased 600
basis  points  from 28.5% in the  fourth  quarter of 2002 to 22.5% in the fourth
quarter of 2003, as a result of the  appreciation  of the Argentina  peso versus
the  U.S.  dollar  applied  to the  U.S.  dollar-denominated  expenses  and  the
operating strategies implemented in the market during the year. Operating income
during the fourth  quarter of 2003 in our  Argentine  territories  was  Ps.113.9
million and operating margin grew from 6.0% during the fourth quarter of 2002 to
17.5% during the fourth quarter of 2003,  reaching the highest  operating margin
in the history of our operations in Argentina.

SUMMARY OF FULL YEAR RESULTS

Consolidated  sales volume  reached  1,824.0 MUC in 2003  declining  2.3% versus
2002,  mainly driven by (i) lower  volumes of bottled water in Mexico,  Colombia
and  Venezuela,  due to an asset  rationalization  strategy  implemented  by the
Company  combined with revenue  management  initiatives  intended to improve the
profitability of our water business;  and also due to (ii) lower beer volumes in
our  Sao  Paulo  territory  in  Brazil,  driven  by  the  implementation  of new
initiatives intended to take over third-party selling and distribution.

During 2003, CSD volumes  remained  practically  flat versus 2002 because of the
volume  decline in Brazil,  Colombia and  Venezuela,  which was offset by volume
growth in our Mexican, Central America and Argentine territories.

During  2003,  total  revenues  reached  Ps.35,729.4  million,  resulting  in  a
consolidated average unit price per case of Ps.24.46  (U.S.$2.18).  Gross margin
as a  percentage  of total  revenues was 49.7% in 2003.  Consolidated  operating
income was  Ps.6,710.4  million,  18.8% as percentage of total  revenues  during
2003.

Consolidated  net income  totaled  Ps.2,332.0  during 2003. Net income per share
reached Ps.1.36  (U.S.$1.21 per ADR) computed under the basis of 1,704.3 million
compounded average shares outstanding.

CONFERENCE CALL INFORMATION

Our  fourth-quarter  2003  Conference  Call will be held on:  February 26, 2003,
10:30 A.M.  Eastern Time (9:30 A.M.  Mexico City Time).  To  participate  in the
conference call, please dial:  Domestic U.S.: 800- 901- 5247 and  International:
617-786-4501.

If you are unable to participate  live, an instant replay of the conference call
will be available  through  March 26, 2003. To listen to the replay please dial:
Domestic  U.S.:  888-  286-  8010 or  International:  617-801-6888.  Pass  code:
98344233.

February 26, 2004


                                       8


                                     o o o

Coca-Cola FEMSA, S.A. de C.V. produces Coca-Cola,  Sprite, Fanta, Lift and other
trademark  beverages of The Coca-Cola  Company in Mexico (a substantial  part of
central  Mexico,  including  Mexico City and  Southeast  of  Mexico),  Guatemala
(Guatemala  City and  surrounding  areas),  Nicaragua  (nationwide),  Costa Rica
(nationwide),  Panama  (nationwide),  Colombia (most of the country),  Venezuela
(nationwide),  Brazil  (greater  Sao  Paulo,  Campinas,  Santos and part of Mato
Grosso do Sul) and Argentina (Gran Buenos Aires), along with bottled water, beer
and other beverages in some of these territories.

The  Company has 32 bottling  facilities  in Latin  America and serves more than
1,500,000 retailers in the region. Coca-Cola FEMSA currently accounts for almost
10% of Coca-Cola global sales, approximately 40% of all Coca-Cola sales in Latin
America. The Coca-Cola Company owns a 39.6% equity interest in Coca-Cola FEMSA.

                                     o o o

Figures  for  the   Company's   operations   in  Mexico  and  its   consolidated
international  operations  were  prepared in accordance  with Mexican  generally
accepted  accounting  principles  ("Mexican GAAP"). All figures are expressed in
constant  Mexican  pesos  with  purchasing  power  at  December  31,  2003.  For
comparison  purposes,  2002 and 2003 figures from the Company's  operations have
been restated taking into account local inflation of each country with reference
to the consumer price index and converted from local currency into Mexican pesos
using  the  exchange  rate  as of the  end  of  the  period.  In  addition,  all
comparisons  in this  report for the  fourth  quarter  of 2003,  which  ended on
December 31, 2003,  are made  against the figures for the  comparable  period in
2002, unless otherwise noted.

This news release may contain  forward-looking  statements  concerning Coca-Cola
FEMSA's future  performance  and should be considered as good faith estimates by
Coca-Cola  FEMSA.  These   forward-looking   statements   reflect   management's
expectations  and are based upon currently  available  data.  Actual results are
subject to future events and uncertainties,  many of which are outside Coca-Cola
FEMSA's control that could materially impact the Company's actual performance.

References  herein to "U.S.$" are to United  States  dollars.  This news release
contains translations of certain peso amounts into U.S.

                                     o o o

                         (8 pages of tables to follow)

February 26, 2004


                                       9


Coca-Cola FEMSA, S.A. de C.V. and Subsidiaries

Consolidated Balance Sheet

As of December  31, 2003 and December 31, 2002
Millions of Mexican pesos (Ps.)
Expressed in currency with purchasing power as of December  31, 2003


ASSETS                                     2003                2002
-----------------------------------------------------------------------------
Current Assets
   Cash and cash equivalents           Ps.     2,783       Ps.     6,429
-----------------------------------------------------------------------------
   Accounts receivable:
    Trade                                      1,338                 581
    Notes                                         85                  13
    Prepaid taxes                              1,088                 252
    Other                                        391                 214
-----------------------------------------------------------------------------
                                               2,902               1,060
-----------------------------------------------------------------------------
   Inventories                                 2,187                 799
   Prepaid expenses                              202                  77
-----------------------------------------------------------------------------
Total current assets                           8,074               8,365
-----------------------------------------------------------------------------
Property, plant and equipment
   Land                                        2,484                 820
   Buildings, machinery and equipment         24,059               9,374
   Accumulated depreciation                  (10,386)             (3,441)
   Construction in progress                      671                 381
   Bottles and cases                             947                 303
-----------------------------------------------------------------------------
Total property, plant and equipment           17,775               7,437
-----------------------------------------------------------------------------
Investment in shares                             516                 132
Deferred charges, net                          1,332                 885
Intangibles                                   33,723                 268
-----------------------------------------------------------------------------
TOTAL ASSETS                           Ps.    61,420       Ps.    17,087
-----------------------------------------------------------------------------


LIABILITIES & STOCKHOLDERS' EQUITY         2003                 2002
-----------------------------------------------------------------------------
Current Liabilities
    Short-term bank loans              Ps.     2,904       Ps.         0
    Interest payable                             374                  82
    Suppliers                                  3,376               1,681
    Accounts payable, notes and others         1,725                 689
    Taxes payable                              1,025                 236
-----------------------------------------------------------------------------
Total Current Liabilities                      9,404               2,688
-----------------------------------------------------------------------------
Long-term bank loans                          26,011               3,296
Pension plan and seniority premium               580                 193
Other liabilities                              2,608               1,238
-----------------------------------------------------------------------------
Total Liabilities                             38,603               7,415
-----------------------------------------------------------------------------
Stockholders' Equity
Minority interest                                163                   0
Majority interest
    Capital stock                              2,655               2,464
    Additional paid in capital                11,361               1,733
    Retained earnings of prior years           9,451               6,790
    Net income for the period                  2,312               2,661
    Cumulative results of holding
      non-monetary assets                     (3,125)             (3,976)
-----------------------------------------------------------------------------
Total majority interest                       22,654               9,672
-----------------------------------------------------------------------------
Total stockholders' equity                    22,817               9,672
-----------------------------------------------------------------------------
TOTAL LIABILITIES & EQUITY             Ps.    61,420       Ps.    17,087
-----------------------------------------------------------------------------


                                       10



Coca-Cola FEMSA, S.A. de C.V. and Subsidiaries

INCOME STATEMENT

For the three months ended December 31, 2003 and 2002
Expressed in million of mexican pesos(1) with purchasing power as of
December 31, 2003



                                              ----------------------------------------------    ---------------------------------
                                                               Consolidated                            Mexican Operations
                                              ----------------------------------------------    ---------------------------------
                                                  2003             2002          % VAR              2003        %Total Revenues
-------------------------------------------   ----------------------------------------------    ---------------------------------
                                                                                                     
Sales volume (millions unit cases)                 480.9          165.0           191.4              243.9
Average unit price per case                        23.56          28.85           (18.3)             27.31
Net revenues                                    11,331.0        4,759.6           138.1            6,661.3
Other operating revenues                           104.2           34.2           204.6              176.1
-------------------------------------------   ----------------------------------------------    ---------------------------------
Total revenues                                  11,435.2        4,793.8           138.5            6,837.4           100.0
Cost of sales                                    5,761.0        2,281.8           152.5            3,099.8            45.3
-------------------------------------------   ----------------------------------------------    ---------------------------------
Gross profit                                     5,674.2        2,512.0           125.9            3,737.6            54.7
-------------------------------------------   ----------------------------------------------    ---------------------------------
     Administrative expenses                       699.8          387.5            80.6              482.8             7.1
     Selling expenses                            2,813.5          893.9           214.7            1,763.4            25.8
-------------------------------------------   ----------------------------------------------    ---------------------------------
Operating expenses                               3,513.3        1,281.4           174.2            2,246.2            32.9
-------------------------------------------   ----------------------------------------------    ---------------------------------
Goodwill amortization                                               5.3          (100.0)              --              --
-------------------------------------------   ----------------------------------------------    ---------------------------------
Operating income                                 2,160.9        1,225.3            76.4            1,491.4            21.8
-------------------------------------------   ----------------------------------------------    ---------------------------------
     Interest expense                              387.5           97.3           298.2
     Interest income                                14.6           73.6           (80.2)
     Interest expense, net                         372.9           23.7         1,473.2
     Foreign exchange loss (gain)                  317.8          (56.9)         (658.5)
     Loss (gain) on monetary position             (445.0)          30.6        (1,554.2)
-------------------------------------------   ----------------------------------------------
Integral cost of financing                         245.7           (2.6)       (9,548.1)
Other (income) expenses, net                       114.9           71.3            61.2
-------------------------------------------   ----------------------------------------------
Income before taxes                              1,800.3        1,156.6            55.7
Taxes                                              857.4          380.6           125.3
-------------------------------------------   ----------------------------------------------
Consolidated net income                            942.9          776.0            21.5
-------------------------------------------   ----------------------------------------------
Majority net income                                937.9          776.0            20.9
Minority net income                                  5.0           --              N.A.
-------------------------------------------   ----------------------------------------------    ---------------------------------
Non-cash items (2)                                 303.7          232.3            30.7           209.8                3.1
-------------------------------------------   ----------------------------------------------    ---------------------------------




                                              --------------------------------------   -------------------------------------
                                                    Central American Operations                Columbian Operations
                                              --------------------------------------   -------------------------------------
                                                   2003         %Total Revenues              2003         %Total Revenues
-------------------------------------------   --------------------------------------   -------------------------------------
                                                                                                      
Sales volume (millions unit cases)                  29.3                                        45.1
Average unit price per case                        29.75                                       19.69
Net revenues                                       871.3                                       888.2
Other operating revenues                            (1.9)                                        0.0
-------------------------------------------   --------------------------------------   -------------------------------------
Total revenues                                     869.5            100.0                      888.2             100.0
Cost of sales                                      429.6             49.4                      482.7              54.3
-------------------------------------------   ------------------------------           -------------------------------------
Gross profit                                       439.9             50.6                      405.5              45.7
-------------------------------------------   ------------------------------           -------------------------------------
     Administrative expenses                        68.3              7.9                      112.0              12.6
     Selling expenses                              261.4             30.1                      162.8              18.3
-------------------------------------------   ------------------------------           -------------------------------------
Operating expenses                                 329.7             37.9                      274.8              30.9
-------------------------------------------   ------------------------------           -------------------------------------
Goodwill amortization                               --               --                         --                --
-------------------------------------------   ------------------------------           -------------------------------------
Operating income                                   110.2             12.7                      130.7              14.7
-------------------------------------------   ------------------------------           -------------------------------------
     Interest expense
     Interest income
     Interest expense, net
     Foreign exchange loss (gain)
     Loss (gain) on monetary position
-------------------------------------------
Integral cost of financing
Other (income) expenses, net
-------------------------------------------
Income before taxes
Taxes
-------------------------------------------
Consolidated net income
-------------------------------------------
Majority net income
Minority net income
-------------------------------------------   ----------------------------------       -------------------------------------
Non-cash items (2)                                  30.0              3.5                       (0.2)             (0.0)
-------------------------------------------   ----------------------------------       -------------------------------------


----------
(1)   Except volume and average price per unit case figures.

(2)   Depreciation, amortization and other non-cash items (including returnable
      bottle breakage expenses).


                                       11


Coca-Cola FEMSA, S.A. de C.V. and Subsidiaries

INCOME STATEMENT

For the three months ended December 31, 2003 and 2002
Expressed in million of mexican  pesos(1) with  purchasing  power as of
December 31, 2003



                                                ------------------------------------------------------------------------
                                                      Venezuelan Operations                   Brazilian Operations
                                                ---------------------------------     ----------------------------------
                                                    2003      % Total Revenues            2003         %Total Revenues
--------------------------------------------    ---------------------------------     ----------------------------------
                                                                                                
Sales volume (millions unit cases)                   45.8                                   77.5
Average unit price per case                         23.57                                  15.60
--------------------------------------------    ---------------------------------     ----------------------------------
Net revenues                                      1,080.2                                1,208.4
Other operating revenues                              2.3                                    3.9
--------------------------------------------    ---------------------------------     ----------------------------------
Total revenues                                    1,082.5            100.0               1,212.3            100.0
Cost of sales                                       583.3             53.9                 745.2             61.5
--------------------------------------------    ---------------------------------      ---------------------------------
Gross profit                                        499.2             46.1                 467.2             38.5
--------------------------------------------    ---------------------------------      ---------------------------------
     Administrative expenses                         87.8              8.1                  56.4              4.7
     Selling expenses                               235.0             21.7                 273.1             22.5
--------------------------------------------    ---------------------------------      ---------------------------------
Operating expenses                                  322.7             29.8                 329.5             27.2
--------------------------------------------    ---------------------------------      ---------------------------------
Goodwill amortization                                --               --                    --               --
--------------------------------------------    ---------------------------------      ---------------------------------
Operating income                                    176.5             16.3                 137.7             11.4
--------------------------------------------    ---------------------------------      ---------------------------------
Non-cash items (2)                                   17.7              1.6                  16.1              1.3
--------------------------------------------    ---------------------------------      ---------------------------------




                                                ---------------------------------------------------------------------------
                                                                         Argentine Operations
                                                ---------------------------------------------------------------------------
                                                    2003     *%Total Revenues      2002      %Total Revenues      % VAR
--------------------------------------------    ---------------------------------------------------------------------------
                                                                                                    
Sales volume (millions unit cases)                   39.3                           35.9                            9.5
Average unit price per case                         15.81                          15.14                            4.5
--------------------------------------------    ---------------------------------------------------------------------------
Net revenues                                        621.4                          543.6                           14.3
Other operating revenues                             29.6                           22.5                           31.9
--------------------------------------------    ---------------------------------------------------------------------------
Total revenues                                      651.0          100.0           566.1          100.0            15.0
Cost of sales                                       390.7           60.0           370.7           65.5             5.5
--------------------------------------------    ---------------------------------------------------------------------------
Gross profit                                        260.3           40.0           195.4           34.5            33.2
--------------------------------------------    ---------------------------------------------------------------------------
     Administrative expenses                         24.1            3.7            33.4            5.9           (28.1)
     Selling expenses                               122.4           18.8           128.0           22.6            (4.4)
--------------------------------------------    ---------------------------------------------------------------------------
Operating expenses                                  146.5           22.5           161.4           28.5            (9.2)
--------------------------------------------    ---------------------------------------------------------------------------
Goodwill amortization                                --             --              --             --
--------------------------------------------    ---------------------------------------------------------------------------
Operating income                                    113.9           17.5            34.0            6.0            234.7
--------------------------------------------    ---------------------------------------------------------------------------
Non-cash items (2)                                   30.2            4.6            64.8           11.4            (53.5)
--------------------------------------------    ---------------------------------------------------------------------------


----------
(1)   Except volume and average price per unit case figures.

(2)   Depreciation, amortization and other non-cash items (including returnable
      bottle breakage expenses).


                                       12


Coca-Cola FEMSA, S.A. de C.V. and Subsidiaries

INCOME STATEMENT

For the twelve months ended December 31, 2003 and 2002
Expressed in million of mexican pesos(1) with purchasing power as of
December 31, 2003



                                                   ---------------------------------------------   ----------------------------
                                                                  Consolidated                          Mexican Operations
                                                   ---------------------------------------------   ----------------------------
                                                         2003            2002       % VAR            2003     %Total Revenues
------------------------------------------------   ---------------------------------------------   ----------------------------
                                                                                                       
Sales Volume(millions unit cases)                       1,450.5          620.3        133.8             850.1
Average unit price per case                               24.46          29.86        (18.1)            27.86
------------------------------------------------   ---------------------------------------------   ------------
Net revenues                                           35,486.4       18,518.6         91.6          23,683.1
Other operating revenues                                  242.6          148.9         62.9             252.1
------------------------------------------------   ---------------------------------------------   ------------
Total revenues                                         35,729.0       18,667.5         91.4          23,935.2         100.0
Cost of sales                                          17,979.9        8,680.7        107.1          11,090.7          46.3
------------------------------------------------   ---------------------------------------------   ----------------------------
Gross profit                                           17,749.1        9,986.8         77.7          12,844.5          53.7
------------------------------------------------   ---------------------------------------------   ----------------------------
     Administrative expenses                            2,333.9        1,475.0         58.2           1,631.6           6.8
     Selling expenses                                   8,704.8        3,844.5        126.4           5,579.3          23.3
------------------------------------------------   ---------------------------------------------   ----------------------------
Operating expenses                                     11,038.7        5,319.5        107.5           7,210.9          30.1
------------------------------------------------   ---------------------------------------------   ----------------------------
Goodwill amortization                                      --             40.4       (100.0)             --
------------------------------------------------   ---------------------------------------------   ----------------------------
Operating income                                        6,710.4        4,626.9         45.0           5,633.6          23.5
------------------------------------------------   ---------------------------------------------   ----------------------------
     Interest expense                                   1,551.5          348.4        345.3
     Interest income                                      227.0          264.0        (14.0)
     Interest expense, net                              1,324.4           84.4      1,469.2
     Foreign exchange loss (gain)                       2,027.9         (250.0)      (911.2)
     Loss (gain) on monetary position                    (870.8)        (394.8)       120.6
------------------------------------------------   ---------------------------------------------
Integral cost of financing                              2,481.5         (560.4)      (542.8)
Other (income) expenses, net                              238.6          180.3         32.4
------------------------------------------------   ---------------------------------------------
Income before taxes                                     3,990.3        5,007.0        (20.3)
Taxes                                                   1,658.2        1,912.1        (13.3)
------------------------------------------------   ---------------------------------------------
Goodwill Impairment                                        --           (433.9)        NA
------------------------------------------------   ---------------------------------------------
Consolidated net income                                 2,332.0        2,661.0        (12.4)
------------------------------------------------   ---------------------------------------------
Majority net income                                     2,311.8        2,661.0        (13.1)
------------------------------------------------   ---------------------------------------------
Minority net income                                        20.2           --           --
------------------------------------------------   ---------------------------------------------   ----------------------------
Non-cash items (2)                                      1,628.4        1,060.7         53.5             988.3           4.1
------------------------------------------------   ---------------------------------------------   ----------------------------




                                                   ------------------------------------    ------------------------------
                                                        Central American Operations              Colombian Operations
                                                   ------------------------------------    ------------------------------
                                                         2003        %Total Revenues          2003      %Total Revenues
------------------------------------------------   ------------------------------------    ------------------------------
                                                                                                  
Sales Volume(millions unit cases)                         72.9                                114.1
Average unit price per case                              29.93                                20.32
------------------------------------------------   ---------------                         ------------
Net revenues                                           2,182.5                              2,319.1
Other operating revenues                                   4.1                                 --
------------------------------------------------   ---------------                         ------------
Total revenues                                         2,186.5             100.0             2,319.1          100.0
Cost of sales                                          1,098.7              50.2             1,251.1           53.9
------------------------------------------------   ------------------------------------    ------------------------------
Gross profit                                           1,087.9              49.8             1,068.1           46.1
------------------------------------------------   ------------------------------------    ------------------------------
     Administrative expenses                             149.6               6.8               241.6           10.4
     Selling expenses                                    719.8              32.9               565.4           24.4
------------------------------------------------   ------------------------------------    ------------------------------
Operating expenses                                       869.5              39.8               806.9           34.8
------------------------------------------------   ------------------------------------    ------------------------------
Goodwill amortization                                     --                --                  --             --
------------------------------------------------   ------------------------------------    ------------------------------
Operating income                                         218.4              10.0               261.1           11.3
------------------------------------------------   ------------------------------------    ------------------------------
     Interest expense
     Interest income
     Interest expense, net
     Foreign exchange loss (gain)
     Loss (gain) on monetary position
------------------------------------------------
Integral cost of financing
Other (income) expenses, net
------------------------------------------------
Income before taxes
Taxes
------------------------------------------------
Goodwill Impairment
------------------------------------------------
Consolidated net income
------------------------------------------------
Majority net income
------------------------------------------------
Minority net income
------------------------------------------------   ------------------------------------    ------------------------------
Non-cash items (2)                                       143.5               6.6               150.0            6.5
------------------------------------------------   ------------------------------------    ------------------------------


----------
(1)   Except volume and average price per unit case figures.

(2)   Depreciation, amortization and other non-cash items (including returnable
      bottle breakage expenses).


                                       13


Coca-Cola FEMSA, S.A. de C.V. and Subsidiaries

INCOME STATEMENT

For the twelve months ended December 31, 2003 and 2002
Expressed in million of mexican pesos(1) with purchasing power as of
December 31, 2003



                                               ---------------------------------     ----------------------------------
                                                    Venezuelan Operations                   Brazilian Operations
                                               ---------------------------------     ----------------------------------
                                                    2003        %Total Revenues          2003         %Total Revenues
-------------------------------------          ---------------------------------     ----------------------------------
                                                                                              
Sales Volume(millions unit cases)                      110.1                              176.6
Average unit price per case                            23.08                               15.77
-------------------------------------          ----------------                   ---------------
Net revenues                                         2,542.2                            2,785.7
Other operating revenues                                 2.3                               11.2
-------------------------------------          ---------------------------------     ----------------------------------
Total revenues                                       2,544.5          100.0             2,796.9           100.0
Cost of sales                                        1,438.6           56.5             1,785.9            63.9
-------------------------------------          ---------------------------------     ----------------------------------
Gross profit                                         1,105.9           43.5             1,011.0            36.1
-------------------------------------          ---------------------------------     ----------------------------------
     Administrative expenses                           168.4            6.6               170.8             6.1
     Selling expenses                                  706.0           27.7               690.4            24.7
-------------------------------------          ---------------------------------     ----------------------------------
Operating expenses                                     874.4           34.4               861.2            30.8
-------------------------------------          ---------------------------------     ----------------------------------
Goodwill amortization                                   --             --                  --              --
-------------------------------------          ---------------------------------     ----------------------------------
Operating income                                       231.5            9.1               149.9             5.4
-------------------------------------          ---------------------------------     ----------------------------------
Non-cash items (2)                                     135.0            5.3                53.5             1.9
-------------------------------------          ---------------------------------     ----------------------------------




                                               --------------------------------------------------------------------------
                                                                        Argentine Operations
                                               --------------------------------------------------------------------------
                                                    2003     %Total Revenues      2002      %Total Revenues     % VAR
-------------------------------------          --------------------------------------------------------------------------
                                                                                                
Sales Volume(millions unit cases)                   126.6                        115.6                           9.5
Average unit price per case                         15.59                        15.08                           3.4
-------------------------------------          --------------               -------------                   -----------
Net revenues                                      1,973.9                      1,743.8                          13.2
Other operating revenues                            103.0                         80.5                          28.0
-------------------------------------          --------------               -------------                   -----------
Total revenues                                    2,076.9         100.0        1,824.3          100.0           13.8
Cost of sales                                     1,309.3          63.0        1,196.7           65.6            9.4
-------------------------------------          --------------------------------------------------------------------------
Gross profit                                        767.6          37.0          627.6           34.4           22.3
-------------------------------------          --------------------------------------------------------------------------
     Administrative expenses                        103.4           5.0          119.8            6.6          (13.7)
     Selling expenses                               448.6          21.6          445.9           24.4            0.6
-------------------------------------          --------------------------------------------------------------------------
Operating expenses                                  551.9          26.6          565.7           31.0           (2.4)
-------------------------------------          --------------------------------------------------------------------------
Goodwill amortization                                --            --              9.5            0.5         (100.0)
-------------------------------------          --------------------------------------------------------------------------
Operating income                                    215.7          10.4           52.4            2.9          311.6
-------------------------------------          --------------------------------------------------------------------------
Non-cash items (2)                                  158.0           7.6          245.9           13.5          (35.7)
-------------------------------------          --------------------------------------------------------------------------

----------
(1)   Except volume and average price per unit case figures.

(2)   Depreciation, amortization and other non-cash items (including returnable
      bottle breakage expenses).


                                       14


                              SELECTED INFORMATION

For the three months ended December 31, 2003
Expressed in million Mexican pesos as of December 31, 2003

                      -------------                               -------------
                         4Q 2002                                     4Q 2003
-----------------------------------       -------------------------------------
Capex                     584.2           Capex                       188.7
-----------------------------------        ------------------------------------
Depreciation              129.9           Depreciation                265.7
-----------------------------------        ------------------------------------
Amortization & Others     102.4           Amortization & Others       38
-----------------------------------        ------------------------------------

VOLUME (MUC)
Expressed in million unit cases



                  ---------------------------------------------------------------------------------------
                                                        4Q 2002
                  ---------------------------------------------------------------------------------------
                     Colas          Flavors           Water           Beer          Others         Total
---------------------------------------------------------------------------------------------------------
                                                                                
Mexico (1)            150.2           44.5            47.0            0.0            1.6          243.3
Central America        19.1            6.6             1.1            0.0            0.6           27.4
Colombia               32.3           11.1             7.9            0.0            0.1           51.4
Venezuela              16.9           11.3             3.3            0.2            2.3           34.0
Brazil                 47.4           25.3             4.8           24.0            0.5          102.0
Argentina              25.6            9.8             0.4            0.0            0.1           35.9
---------------------------------------------------------------------------------------------------------
Total                 291.5          108.6            64.5           24.2            5.2          494.0
---------------------------------------------------------------------------------------------------------


                  ---------------------------------------------------------------------------------------
                                                        4Q 2003
                  ---------------------------------------------------------------------------------------
                     Colas          Flavors           Water          Beer           Others         Total
                  ---------------------------------------------------------------------------------------
                                                                                   
                      152.1           46.7            44.1            0.0             1.0         243.9
                       20.7            7.0             1.2            0.0             0.4          29.3
                       29.5            9.8             5.8            0.0             0.0          45.1
                       26.5           13.0             3.5            0.0             2.8          45.8
                       41.9           17.1             3.5           14.4             0.4          77.3
                       27.8           11.2             0.3            0.0             0.1          39.4
                  ---------------------------------------------------------------------------------------
                      298.5          104.8            58.4           14.4             4.7         480.8
                  ---------------------------------------------------------------------------------------


----------
(1)   Water volume in 4Q 2003, includes 1.7 MUC of Ciel 5.0 Lt presentation


PACKAGE MIX BY PRESENTATION
Expressed as a Percentage of Total Volume

                  ------------------------------------------------------------
                                           4Q 2002
                  ------------------------------------------------------------
                      Ret           Non-Ret        Fountain         Jug
------------------------------------------------------------------------------
Mexico                27.0           56.3            1.4           15.3
Central America       47.3           48.4            4.3            0.0
Colombia              49.9           40.5            2.9            6.7
Venezuela             40.4           54.5            2.6            2.5
Brazil                11.7           84.8            3.5            0.0
Argentina             18.8           77.6            3.6            0.0
------------------------------------------------------------------------------

                  ------------------------------------------------------------
                                            4Q 2003
                  ------------------------------------------------------------
                      Ret           Non-Ret        Fountain         Jug
                  ------------------------------------------------------------
                      28.4           56.3            1.3           14.0
                      50.9           44.5            4.6            0.0
                      51.5           39.5            3.2            5.8
                      37.1           57.9            2.6            2.4
                       9.4           87.4            3.2            0.0
                      25.2           71.6            3.2            0.0
                  ------------------------------------------------------------


                                       15


                              SELECTED INFORMATION

For the twelve months ended December 31, 2003
Expressed in million Mexican pesos as of December 31, 2003

                      ---------------                           --------------
                           2002                                      2003
-------------------------------------     ------------------------------------
Capex                     1,409.7         Capex                     1,910.4
-------------------------------------     ------------------------------------
Depreciation                572.3         Depreciation                967.5
-------------------------------------     ------------------------------------
Amortization & Others       488.4         Amortization & Others       660.9
-------------------------------------     ------------------------------------


VOLUME (MUC)
Expressed in million unit cases



                     ---------------------------------------------------------------------------------------------
                                                                 2002
                     ---------------------------------------------------------------------------------------------
                          Colas          Flavors         Water           Beer           Others          Total
------------------------------------------------------------------------------------------------------------------
                                                                                          
Mexico (1)                     595.9           168.2          203.4             0.0            13.0         980.5
Central America                 69.7            23.7            4.0             0.0             2.7         100.1
Colombia                       111.7            40.4           32.3             0.0             0.6         185.0
Venezuela                       78.4            55.4           17.3             2.3             9.5         162.9
Brazil                         153.4            86.2           16.4            65.3             1.3         322.6
Argentina                       78.9            35.2            1.0             0.0             0.5         115.6
------------------------------------------------------------------------------------------------------------------
Total                        1,088.0           409.1          274.4            67.6            27.6       1,866.7
------------------------------------------------------------------------------------------------------------------


                     ---------------------------------------------------------------------------------------------
                                                                 2003
                     ---------------------------------------------------------------------------------------------
                          Colas          Flavors         Water           Beer          Others          Total
                     ---------------------------------------------------------------------------------------------
                                                                                           
                                598.5          187.8          209.7             0.0             5.6       1,001.6
                                 74.5           26.5            4.5             0.0             1.8         107.3
                                107.1           38.3           26.0             0.0             0.4         171.8
                                 86.5           44.2           12.4             0.0             8.5         151.6
                                141.6           62.8           11.0            48.1             1.6         265.1
                                 90.5           34.6            1.2             0.0             0.3         126.6
                     ---------------------------------------------------------------------------------------------
                              1,098.7          394.2          264.8            48.1            18.2       1,824.0
                     ---------------------------------------------------------------------------------------------


----------
(1)   Water volume in 2003, includes 10.9 MUC of Ciel 5.0 Lt presentation


PACKAGE MIX BY PRESENTATION
Expressed as a Percentage of Total Volume



                  --------------------------------------------           ---------------------------------------------
                                     2002                                                     2003
                  --------------------------------------------           ---------------------------------------------
                     Ret      Non-Ret    Fountain     Jug                    Ret      Non-Ret     Fountain      Jug
--------------------------------------------------------------           ---------------------------------------------
                                                                                       
Mexico              28.2       53.6        1.3       16.9                   27.9        54.9         1.3       15.9
Central America     50.9       43.4        5.7        0.0                   51.8        42.9         5.3        0.0
Colombia            53.8       35.3        3.0        7.9                   53.4        36.8         3.0        6.8
Venezuela           39.1       52.5        3.0        5.4                   36.4        57.6         2.7        3.3
Brazil              11.9       84.1        4.0        0.0                   11.0        85.1         3.9        0.0
Argentina           12.4       82.9        4.7        0.0                   24.5        71.8         3.7        0.0
--------------------------------------------------------------           ---------------------------------------------



                                       16


                                 December 2003
                           Macroeconomic Information

--------------------------------------------------------------------------------
                              Inflation                Forreing Exchange Rate
                         YTD             4Q              (Per US Dollar) *
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
     Mexico             3.98%          1.69%                 11.2350
    Colombia            6.49%          1.02%              2,778.2100
   Venezuela           27.08%          5.37%              1,853.0000
     Brazil            10.34%          1.27%                  2.8892
   Argentina            4.05%          1.70%                  2.9150
--------------------------------------------------------------------------------

----------
*     Figures as of December 31, 2003


                                       17