SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
----------------------
F O R M 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of May 2007
INTERNET GOLD-GOLDEN LINES LTD.
(Name of Registrant)
1 Alexander Yanai Street Petach-Tikva, Israel
(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [X] Form 40-F [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]
Indicate by check mark whether by furnishing the information
contained in this Form, the registrant is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.
Yes [ ] No [X]
If "Yes" is marked, indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82-__________
Internet Gold-Golden Lines Ltd.
6-K Items
1. Press Release re Internet Gold's Smile.Media and Israel's Channel 9 to
Form Russian-Language "Arutz 9" Internet Portal dated May 29, 2007.
ITEM 1
Press Release Source: Internet Gold
Internet Gold's Smile.Media and Israel's Channel 9 to Form Russian-Language
"Arutz 9" Internet Portal
Tuesday May 29, 4:10 am ET
PETACH TIKVA, Israel, May 29 /PRNewswire-FirstCall/ -- Internet Gold, (Nasdaq
NMS and TASE: IGLD) today announced that its 100% owned subsidiary, Smile.Media
Ltd., has signed an agreement with Channel 9, Israel's only Russian-language
television station, for the joint establishment of a new Internet portal. The
new portal will offer a constantly-changing selection of Channel 9's rich
Russian-language video and television programming, together with the content of
www.zahav.ru, Smile.Media's leading Russian-language portal. Revenues will be
generated from portal advertising and advertising packages sold jointly with
www.zahav.ru.
"We are very pleased to join with Smile.Media in establishing Israel's most
exciting Russian-language portal," said Mr. Leonid Blechman, CEO of Channel 9.
"This step is in response to our viewers, who have been pushing us to move into
additional media channels. It is also in line with our strategic plan for
becoming the primary global source of Russian-language information about Israel.
We believe the portal's attractive mix of content, including Channel 9's popular
offerings and other features designed for the Internet, will enable it to build
a large base of loyal viewers and make it an effective desirable advertising
property. We look forward to benefiting from Smile.Media's state-of-the-art
technological expertise, an advantage that will further differentiate Arutz 9."
Eli Holtzman, CEO of Smile.Media, added, "We have long recognized the importance
of the Russian sector, which accounts for nearly 15% of Israel's population, as
a marketing target. Our first step in targeting this segment was the
establishment of zahav.ru, which has become Israel's leading Russian-language
Internet portal. By combining forces with Israel's only Russian-language
television station, we will be able to extend our leadership in this market and
to assure a strong share of its interactive advertising budgets.
"In general, we continue to see steady growth in Internet advertising budgets
targeting all Israeli sectors, much of which comes at the expense of older
media. While Russian-language advertising is already a significant portion of
the overall market, we believe our new portal will push it to a new level. In
parallel, we believe the quality of the programming - especially the
availability of reliable Russian-language news about the region - will result in
a significant user base of Russian-speakers throughout the world who are
interested in Israel, representing an additional lucrative target market for our
advertisers."
About Internet Gold
Internet Gold is one of Israel's leading communications groups with a major
presence across all Internet-related sectors. Its 012 Smile.Communications 100%
owned subsidiary is one of Israel's major Internet and International Telephony
service providers, and one of its largest providers of enterprise/IT integration
services. Its 100% owned Smile.Media subsidiary manages a growing portfolio of
Internet portals and e-Commerce sites.
Internet Gold is part of the Eurocom Communications Group and its shares trade
on the Nasdaq Global Market and on the Tel Aviv Stock Exchange.
For additional information about Internet Gold, please visit its investors' site
at www.igld.com.
Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to identify
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements involve known
and unknown risks and uncertainties which could cause the actual results,
performance or achievements of the Company to be materially different from those
which may be expressed or implied by such statements, including, among others,
changes in general economic and business conditions and specifically, decline in
demand for the Company's services, inability to timely develop and introduce new
technologies, services and applications and loss of market share and pressure on
prices resulting from competition. For additional information regarding these
and other risks and uncertainties associated with the Company's business,
reference is made to the Company's Annual Report filed with the Securities and
Exchange Commission and its other reports as filed from time to time with the
Securities and Exchange Commission.
NOTE A: Convenience Translation to Dollars
For the convenience of the reader, the reported NIS figures of March 31, 2007
have been presented in thousands of U.S. dollars, translated at the
representative rate of exchange as of March 31, 2007 (NIS 4.155 = U.S. Dollar
1.00). The U.S. Dollar ($) amounts presented should not be construed as
representing amounts receivable or payable in U.S. Dollars or convertible into
U.S. Dollars, unless otherwise indicated.
For further information, please contact:
Lee Roth
KCSA Worldwide
+1-212-896-1209
In Israel:
Mor Dagan
Investor Relations
+972-3-516-7620
Ms. Idit Azulay
Internet Gold
+972-3-939-9848
idita@co.zahav.net.il
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
INTERNET GOLD-GOLDEN LINES LTD.
(Registrant)
By /s/Eli Holtzman
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Eli Holtzman
Chief Executive Officer
Date: May 29, 2007