6-K
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
Date: For the period ending 18 November 2005
TELSTRA CORPORATION LIMITED
ACN 051 775 556
242 Exhibition Street
Melbourne Victoria 3000
Australia
Indicate by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.
Indicate by check mark whether the registrant by furnishing the information contained in this
Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b)
under the Securities Exchange Act of 1934
If Yes is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b):
INDEX
NSW Country Press Association AGM speech by Mr Doug Campbell, Group Managing
Director Telstra Country Wide
The Australian Centre of Regulatory Economics (ACORE) Annual Forum
The National
Infrastructure Investment Leaders Summit
Chairman, Chief Executive Officer and
Remuneration Chair presentations
Results of Annual General Meeting
Trade
Practices and Competition Law Conference
Telstra strategic review of Hong Kong
Operations
Telstra letter to shareholders
Telstra letter to ACCC
Appendix 3y- Change in Directors Interest Notice
Outcomes of Strategic Review
Telstra signs Hong Kong Memorandum of Understanding (MOU)
Telstras strategy for growth
Outcomes of Strategic Review slide presentation by GMD Strategic Marketing
Outcomes of Strategic Review slide presentation by the Chief of BigPond
Outcomes of Strategic Review slide presentation by GMD Telstra Consumer & Small
Business
Outcomes of Strategic Review slide presentation by GMD Telstra Business &
Government
Outcomes of Strategic Review slide presentation by GMD Telstra Wholesale
Outcomes
of Strategic Review slide presentation by Chief Operations Officer
Outcomes of
Strategic Review slide presentation by CEO Sensis
Outcomes of Strategic Review
slide presentation by CFO
AMENDED Media Release Telstras strategy for growth
Telstra media releases regarding mobile 3G broadband, BigPond and Sensis
Telstra CFO Investor Day Speaking Notes
Telstra CEO Speech and request to end trading halt
Telstra Media Release Telstra Announces Strategic Partners
Transcript of presentation by GMD Telstra Consumer & Small Business at the Telstra
Investor Day
Transcript of presentation by GMD Telstra Wholesale at the Telstra Investor Day
Transcript of presentation by Chief of BigPond at the Telstra Investor Day
Transcript of
presentation by CFO at the Telstra Investor Day
Transcript of presentation by CEO Sensis
at the Telstra Investor Day
Transcript of presentation by Chief Operations Officer at the
Telstra Investor Day
Transcript of presentation by GMD Telstra Business & Government at the Telstra Investor
Day
Telstra Technology briefing
Speaking notes of presentation by GMD Strategic Marketing at the Telstra Investor Day
Transcript from Media Question & Answer session Telstra Investor Day
Transcript
from Analysts Question & Answer session Telstra Investor Day
Transcript from
Telstra Technology Briefing
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13 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street
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Telephone 03 9634 6400 |
SYDNEY NSW 2000
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
NSW Country Press Association AGM speech by Mr Doug Campbell, Group Managing
Director Telstra Country Wide
Please see attached speech to be delivered tomorrow by Mr Doug Campbell.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Address by Doug Campbell
Group Managing Director
Telstra Country Wide
NSW Country Press Association AGM
October 14, 2005
Thank you for the invitation to speak today. Given the continuing focus on telecommunications it
seems timely for me, as the head of Telstra Country Wide, to take this opportunity to clarify our
position on regional telecommunications.
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There has been an ongoing debate on this subject for some months now and Im pleased
that the subject is finally getting an airing and the serious questions that need
addressing are being discussed. |
As our CEO has said, we need to foster debate and dialogue because the answers we come up
with today will have lasting consequences.
I would like to raise three inter-related areas for consideration:
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Whether the fair and equitable nature of the current arrangements for setting
telecommunications prices which |
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are based on the operation of city/rural cross subsidisation, are sustainable; |
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The effects of the current regulatory ruling requiring de-averaged prices for the
lease of Telstras copper wires, and the impact of this on Telstras ability to continue
to cross-subsidise services in the bush; and |
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The effect of regulation uncertainty on the capacity of Telstra, and other carriers,
to provide next generation technologies. |
To put this debate in the proper perspective, it is necessary to consider the historic
development of telecommunications in Australia.
Going back to the days of the PMG, the Government determined that the most appropriate way to
ensure that the bulk of the population had the opportunity to be on the phone was to create a
Government-owned monopoly. Adequate investment was obtained by mandating average prices across all
services to create a cross subsidy between profitable city-based customers and the high costs of
providing services to rural/remote customers.
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The industry was opened to competition in the 90s, exposing Telstra to new pressures to
operate more efficiently and improve service performance. The effect of efforts to improve
productivity can be seen through a reduction in staff from over 90,000 in the 1980s to around
half this figure now, including contractors. There has been an accompanying significant reduction
in average telecommunications prices over this period.
The aim of regulatory measures in the 90s was to set prices for wholesale access to Telstras
network that would allow competitors to make sufficient profit to encourage them to develop their
own network infrastructure.
But the impact of the wholesale pricing strategy has been to entrench what we in the industry
call a re-sale mentality. Rather than invest in significant alternate infrastructure for basic
access services, competitors have used cheap access prices to sell their own-branded services
over Telstras copper network.
Technology development and the regulatory focus have now shifted toward facilitating a more
aggressive form of competition setting wholesale prices at which Telstras competitors could
access the unbundled local loop, or ULL. ULL is the lease of copper wires from the Telstra
exchange to customer premises.
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Under the ULL scenario Telstras competitors install their own equipment in Telstras
exchanges in order to take over the last mile relationship to customers homes and business
premises. As a result, other carriers can provide customers with basic telephone services and
broadband products from their own equipment, piggybacked on Telstras network or bypassing
Telstras network on their own inter city network.
The competitor essentially pays Telstra to lease the copper pair, and its the proposal by the
ACCC for the pricing of this arrangement that is causing Telstra considerable concern as the
ACCCs proposal will inevitably undermine the system of fair and equitable pricing that the
general community expects, with consequential negative effects on rural customers.
Rather than set the prices on an average cost across Australia, the proposal is to set the
prices based on local costs. This would be done by placing all customers in one of four bands
based on population density, with costs in each band averaged, but dramatically different
between bands.
Therefore depending on the exchange to which you are connected your carrier could have access to
wholesale pricing for that copper line at $13 a month in metropolitan/urban areas up to $144 in
rural/remote areas.
It is only a matter of time before these wholesale price differences flow through to retail
prices. There will be intense competition in urban areas, with Telstras competitors having
access, under current proposals, to prices below Telstras own costs. Telstra will be forced to
drop its access prices to compete.
However, nowhere in this regulatory change has any consideration been given to how Australia will
cope in the future without the inherent cross subsidy between the city and the bush as we move to
a new access regime and new technologies.
So far the assumption has been that Telstra has enough fat to absorb the loss of this cross
subsidy. Even today analysts and commentators suggest that the answer to this question is simply
that Telstra has to reduce costs by laying off another 8,000, 16,000 or however many thousands of
employees to reduce the cost base.
Somehow Telstra is expected to not only continue to assist competitors but also maintain and
continuously improve high levels of service to the bush, as well as provide for new evolving
telecommunications with minimal government assistance. Achievement of these conflicting goals
would mean that Telstra
was, indeed, a Magic Pudding but Magic Puddings are only fantasies found in
childrens stories.
Let me make it very clear that Telstra does not and will not resile from its historic and vital
role, nor its statutory or regulatory obligations, to provide services to the bush. That is not
the question. The question is not will Telstra remain in the bush? The question is who will
pay to ensure that current telephony as well as future technology will be economically available
to the bush?
If Telstra has to compete under these proposed ACCC conditions for both basic voice services as
well as future services across broadband, we will need to drop our monthly access charges in the
Metro/urban areas.
While on the surface this may sound good, this will require that we recover the lost revenues
through a combination of improved productivity and increasing the monthly access charges in the
rural/remote areas. Alternatively, the Government would have to introduce highly expensive Budget
measures to cross subsidise these customers to maintain parity in prices.
The explanation for this is simple arithmetic there are over 7 million customers in
Metro/urban areas and only 680,000 customers in rural/remote areas.
Our competitors have argued that they contribute to the Universal Service Fund to offset the
provision of services by Telstra to the bush. However the competitor contributions are miniscule
compared to the actual costs, and it completely ignores the reality of the existing cross
subsidy that Telstra collects from city customers to help pay for the high costs in the bush.
For instance in October 1999, the ACA estimated the cost of providing the USO services at $548 M
per annum for the 1997/98 year, following an extensive modelling exercise. In spite of this, the
total USO industry contribution for 2004/05 has been set by the regulator at $ 211.3 M of which
Telstra contributes $143M. Thus we benefit by about $68 M per year from the fund which by
regulation is decreasing each year.
Based on the numbers of city customers versus country customers under the ULL pricing being
proposed, the cross-subsidy between the city and the bush is costed somewhere between $600M and
$800M per year just for basic telephone service in addition to those individual, remote,
uneconomic services that the USO fund purports to address.
So the ACCC proposal that Telstra be required to de-average the cost of leasing ULL services
to competitors will result in a massive loss to Telstra that is not in any meaningful way
compensated for by the USO industry fund.
A simpler, fairer and more practical system would be to maintain average prices based on
average costs for access such as we do today. If the current system isnt broken, why fix it?
ULL pricing is undoubtedly one of the most important questions facing the regulator and the
Government today in meeting the needs of customers in the near-to-medium term.
But what of the long-term future, and the incentives/barriers to investing in emerging
technologies and new networks?
Australia is facing critical competition policy decisions and we are encumbered by 1990-type
regulations when taking decisions on major new investments for the 21st century. What
we instead desperately need are new policies and new regulations for the new investment necessary
for this new century.
[
In the future customers, both city and country, will be looking for sufficiently
high-bandwidth to run interactive digital television services, have access to telemedicine and
improved educational opportunities.
This will require the development of new infrastructure such as fibre to the node meaning
costly investment in the rollout of optical fibre from the exchange to road-side
sub-exchanges in order to deliver broadband speeds up to 10 times the maximum currently
available through ADSL.
But who will make this multi-billion dollar investment given current regulatory uncertainty? The
Trade Practices Act as it stands means that Telstra or any other carrier could be forced to open a
new network to competitors allowing them to piggy back on our hard work. Not only that,
regulated prices for competitor access to that new network may not allow sufficient return on
investment.
Is it any wonder then of news this week that Australian investment firm Babcock and Brown Capital
chose Ireland for its first major telecommunications investment a company spokesperson quoted as
saying in Ireland, much like New Zealand, there is a much more benign regulatory environment.
When Australian money is heading overseas to support another countrys telecommunications
future, we really need to question if we have the correct regulatory environment to ensure the best
outcomes for Australian consumers and the nation as a whole as we seek to keep pace with
international developments in telecommunications.
Each of
the issues I have mentioned the current city-rural cross subsidy arrangements that
underpin the communitys position on the need for fair and equitable pricing, the impact of the
ACCCs de-averaged pricing proposal on Telstras ability to maintain that cross subsidy, and
the Trade Practices Act disincentive to investment in future networks
has an important impact
on the delivery and affordability of services.
However, taken in combination, they have potentially devastating ability to see Australian
consumers and Australia as a highly competitive trading nation fall behind the rest of the
world in terms of access to new and emerging technologies.
I hope you will join with us in considering and debating these important issues so that your
readers in rural and regional Australia can be alerted to and also participate in resolving this
important public policy dilemma.
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17 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian
Stock Exchange 4th Floor, 20 Bridge Street
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AUSTRALIA |
SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
The Australian Centre of Regulatory Economics (ACORE) Annual Forum
Please see attached a presentation and speech to be delivered today by Mr Tony Warren,
General Manager, Regulatory Affairs.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Regulatory impact
statement International guiding principles |
Protect consumers Transparency |
Be effective and efficient Accountability |
Be competitively neutral Predictability |
Be technology neutral Competitive neutrality |
Be clear Proportionality |
Benefit the community as a whole Cost effectiveness |
Focus on competitive neutrality |
Telstra Specific Regulation
Network Reliability White Pages
Framework
IPND |
Priority Assistance Price Controls |
Internet Assistance USO
Program
Operational Separation |
Directory Assistance Rural Presence Plan |
And this ignores reporting requirements |
Four unsustainable explanations |
Telstra control of a legacy bottleneck |
Politics of Telstra privatisation |
Its the politics that matters |
Clearly not competitively neutral |
Different rules for different providers |
Economically inefficient |
In a competitive market Telstra shareholders should not bear the cost alone |
How would competitor shareholders react if faced with the same burdens? |
Going forward on these issues the same rules should apply to all |
Dr Tony Warren
Introductory remarks to the
The Australian Centre of Regulatory Economics (ACORE)
annual forum
17 October 2005
University House, ANU
Broad
forum topic: Introducing Competition in Network Industries
Telecommunications topic: Retail Price Regulation to go!
Introduction
Thanks for the opportunity to take part today.
Before I start I want to commend ACORE for running the event. In the last few months Telstra
has said repeatedly that debate within the telecommunications industry, especially open debate
that challenges the status quo, is important if we want to improve the environment in which
the industry competes and events such as this are a step in the right direction. The
Governments announcement last week that it has created a task force to look at reducing the
burden of regulation on business will also help move the debate in the right direction.
As Paul has said, the topic for today is broader than retail price regulation and goes to
how we are regulated and how this stacks up against some of the recognised fundamentals or
principles of effective regulation. I would like to look particularly at the principle of
competitive neutrality and highlight how in the telecommunications industry we currently
fall well short of meeting this fundamental principle of regulation.
Before I get to this I want to outline what Telstra sees as the key principles in
developing robust, efficient and effective regulation.
The principles
ACORE speech
Page 1 of 7
This first list here is drawn from the ORR and the principles of regulation that
underpin the Federal Government Regulatory Impact Statements. According to these
principles regulation should:
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Generally, protect the interests of consumers and other affected members of the
public (consumer protection); |
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Be the most effective and efficient means of achieving the relevant policy objective
(efficient and effective); |
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Operate in a competitively neutral manner (competitive neutrality); |
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Not discriminate between forms of technology (technology neutrality); |
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Be clear and clearly understood by all affected parties (certainty); and |
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Be shown to benefit the community as a whole (cost-benefit analysis). |
These principles correlate pretty well with the international guidelines on best
practice regulation put out by bodies such as the OECD which include:
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Transparency (openness in the regulatory and decision making process) |
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Accountability (regulators can publicly justify their decisions, and decisions should
be subject to public scrutiny) |
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Predictability and certainty (the regulation and the interpretation of what is
involved in compliance does not change arbitrarily) |
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Competitive neutrality (the regulation does not provide a competitive advantage for
one organisation over another) |
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Proportionality (the form and extent of regulation should be proportionate to the
perceived problem or risk) |
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Cost effectiveness (the regulation does not impose higher administrative and
compliance costs than necessary). |
As I said earlier, I want to focus specifically on the principle of competitive neutrality.
Telco Regulation is riddled with examples of where the principal of competitive neutrality has
been breached and I think we need to examine as an industry how this can be resolved.
Before I get into the detail I want to make clear that Telstra does not necessarily disagree
with the need for some of the regulation in the telecommunications industry. A requirement is
clearly needed, for example, to ensure that all Australians have access to a high quality
telecommunications service regardless of where they live. The concern we have is with the
asymmetric burden the breach of the competitive neutrality principle that characterises
many of these regulations.
ACORE speech
Page 2 of 7
Also I would like to make clear that there are some regulations where we accept the inevitably
of asymmetric burden. For example, only Telstra can supply unbundled copper loops to our
competitors because by and large we are the only supplier of that service in Australia where
competitive neutrality is simply not possible.
But with these caveats in mind I think any objective observer of this industry must surely
agree that it is an industry in which the regulatory obligations and the requirement to
fund those obligations falls disproportionately on one industry participant.
The regulations
This slide sets out some of the main examples. Let me spend a minute quickly outlining what
each of these obligations are. I wont go into any real detail wed be here all day if I
did, but I think you will get the idea.
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Network Reliability Framework Telstra must report to ACMA on the
performance of its fixed customer access network and remediation must be carried out at
the exchange service area and individual service levels where thresholds are exceeded. No
other carrier is required to do this |
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Priority Assistance Telstra must offer priority assistance services to its
customers, which entitles eligible customers to the connection of their first standard
telephone service (STS) and repair of their nominated STS within 24 hours (urban and rural
areas) or 48 hours (remote areas). No other carrier is required to do this |
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Internet Assistance Program Telstra must upon request by a customer in an
eligible service area make available to that customer the Internet assistance program to
assist the customer to receive a dial-up Internet service with a minimum equivalent
throughput of 19.2 kbps. No other carrier is required to do this |
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Directory Assistance Telstra must provide free directory assistance to its
residential customers. No other carrier is required to do this indeed our competitors
supply this service and charge a sum to consumers for it. |
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Triple Zero Telstra is the nominated emergency call person required to
provide emergency call services via calls to 000 and 112. |
ACORE speech
Page 3 of 7
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White Pages Every year Telstra must produce an alphabetical public number
directory in all areas which includes all customers of carriage service providers supplied
with a standard telephone service, regardless of which provider supplies the service; and
must provide the directory to its own customers and the customers of other carriage
service providers. |
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IPND Telstra must establish and maintain an industry-wide integrated public
number database. |
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Price Controls Telstras fixed line products are subject to price controls.
The retail prices of no other carrier are controlled. The price control regime imposes
price caps on some baskets of services and regulates the prices of these baskets, as well
as imposing price controls on particular services. |
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Finally the USO an oldie but a goodie. Telstra is the only carrier
required to supply services to every Australian regardless of where they live. We accept
this responsibility. What we dont accept is competitor contributions to the cost of this
service that have declined steadily over the past five years and that would be flat strap
representing 10% of the total cost despite competitors making up well over 30% of the
industry. |
You may have realised I left out Accounting Separation this is because it is soon to be
replaced by Operational Separation which highlights the extent to which the regulatory burden
on Telstra continues to grow. Potentially two of the most onerous requirements that Telstra
will have to face on its own are still to be finally implemented:
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Operational Separation while the plan is still being developed, we know
that Telstra will be required to operate three separate businesses retail, wholesale and
networks amongst many other additional burdens. |
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Rural Presence Telstra must maintain a local presence in regional, rural
and remote Australia. A draft plan, which sets out how Telstra will give effect to this
obligation, is currently being prepared and will be provided to the Minister in December
for approval. |
One other asymmetric burden which is particularly topical and is not on the list concerns the
price for unbundled local loop. The expectation on Telstra at retail is that it will supply
access to telephony on the same terms and conditions right across the country. The ACCC has
decided that Telstras competitors can have access to the local lines on a geographically
de-averaged basis.
ACORE speech
Page 4 of 7
The result is that social policy regulation requires Telstra to face costs that are nationally
averaged, but competition regulation allows Telstras competitors access to its network on a
geographically de-averaged basis.
Again, clearly an example of asymmetric regulatory burden, which if competitive neutrality
was really a feature of Australian telecommunications regulation would not be countenanced.
So
how did this come about?
How did competitive neutrality get largely ignored as a principle of Australian
telecommunications regulation?
Having the burden of regulation fall on one participant in any market is clearly inefficient.
Artificially raising the costs of one competitor distorts consumption, production and
investment decisions. Because of these distortions consumers of Telstra services and
investors in Telstra are comparatively worse off than consumer of or investors in Telstras
competitors.
There are at least four possible explanations/justifications that are routinely given for
laying much of the burden of telecommunications industry regulation on Telstra alone. None of
these explanations are, I believe, sustainable.
First, there is the argument that Telstra is a monopoly supplier of a bottleneck facility and
it is certainly true that in parts of Australia Telstra is the sole supplier of fixed
connectivity. However, this fact justifies a regulated 3rd party access regime akin
to that that regulates access to gas, water, rail and electricity networks across Australia.
This fact does not justify asymmetric application of the full range of other regulations that
characterise the Australian telecommunications regime.
Second, there is the argument that such regulation is simply a function of history of
Telstras historic position as a government-owned monopoly and while it was once efficient to
have a system of internal cross-subsidy to support all these social policy goals; these
regulations will fall away as competition develops. The problem with this argument is that many
of these regulations have been imposed since the introduction of competition in 1997. Rather
than an historical legacy decreasing over time,
ACORE speech
Page 5 of 7
asymmetric regulation is every bit as common today as it was in the statutory
monopoly period.
Third, there is an argument that is increasingly common amongst the regulators and it is an
essentially a tax the rich argument. Basically, the view seems to be that Telstra makes
significantly larger profits then its competitors and hence it can afford to bear the burden.
This argument is pernicious and ignores the simple economic fact that Telstra has to generate
substantially larger profits than its competitors because it has tied up substantially greater
shareholders funds in investments.
Finally, there is the argument that this regulation is good for Telstra. This is most
commonly heard in relation to the USO where the claim is that we actually make money by
supplying services to remote areas. I simply suggest that if this were true (i) there would
be no need for the regulation and (ii) why arent our competitors out there if it is so
profitable?
No,
lets be clear about this telecommunications regulation in this country has been
distorted for the last decade or more by the politics of Telstra privatisation. Every time a
tranche of Telstra has come up for sale the price that certain parties have asked for their
acquiescence has been more obligations on Telstra and more powers for the regulators. In this
process good regulatory principles like competitive neutrality are easily overlooked.
Where to from here?
The current system is unsustainable. You cannot have a competitive market, privately
owned firms and such systematic asymmetric regulation.
To see this just ask yourself how SingTel Optus shareholders would react if the
government imposed a licence condition on them that forced them to provide free Directory
Assistance? Or Triple-0 for that matter and absorb the costs to boot.
Im
not going to propose solutions today but its important as we move into the next phase
of Telstra moving to private ownership that we raise the issue and get the discussion underway
its certainly in the interests of both our customers and shareholders.
ACORE speech
Page 6 of 7
If the debate that has occurred on USO funding over the years is any indication, this will be
a debate that our competitors do not want to have but it is important that we do.
Thank you.
ACORE speech
Page 7 of 7
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19 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
The National Infrastructure Investment Leaders Summit
For your information, please see attached a speech to be delivered today by Ms Kate McKenzie,
Deputy Group Managing Director, Telstra Public Policy and Communications.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra
Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
Speech by Kate McKenzie
Deputy Group Managing Director
Telstra Public Policy and Communications
National Infrastructure Investment Leaders Summit
19 October 2005
This is certainly a very timely discussion here today.
We have a great opportunity to secure enormous progress both social and economic if we
get our policy settings right.
Telecommunications infrastructure is increasingly becoming an essential underpinning to the
productivity of every business and every industry no matter if they are in Sydney or
Seattle, Tiboburra or Timbuktu.
This technology can break down cost barriers and class barriers, distance barriers and
barriers to education and learning.
Telemedicine and distance learning, remote working, instant information on weather conditions
and stock prices for farmers are just a few examples of how the availability of broadband
technology is transforming our world.
One of our customers, Jenny Russell, who runs a cattle farm in Blackall in central western
Queensland, is trialing a Telstra-developed system to monitor and automatically start a
remote water pump that fills cattle troughs.
The pump is 35 minutes from her homestead so this new technology is saving her a lot of
time and effort.
That is why it is so important to create the conditions which will allow the industry to
thrive.
In the last few years alone, weve progressed from clunky dial up to super fast broadband, and
an ability to offer cable broadband speeds that are up to 100 times faster than dial up to
some people.
The thing is, we want to offer the advantages super fast broadband brings to many, many more.
We want to satisfy the demands that are out there for the new services and advantages the
telecommunications industry can provide.
In the information century, its important that the regulatory settings encourage
investment in the new super highways.
Our economic competitiveness depends on it.
This was highlighted in a recent report by the Prime Ministers Exports and Infrastructure
Taskforce, which stated that:
If our problem in earlier years was at times profligate investment by Government owned
monopolies, the risk today is that efficient, commercial investment will be delayed or
even deterred by inappropriate policy settings.
We, at Telstra, welcome the Prime Ministers announcement last week of a taskforce charged
with reducing the burden on business by cutting out unnecessary rules that strangle the
incentive to invest. We very much look forward to assisting with this inquiry in any way we
can.
Regulation should work to deliver benefits to consumers, not to deprive them of choice.
One of the major issues we have right now is a battle over access to infrastructure.
The ACCC, ostensibly to promote competition, wants to require Telstra to provide access to
its infrastructure at prices way below our costs, most recently, in relation to access to
unbundled local loops, it has indicated that the appropriate price is 40-45 % lower than the
below cost price it determined was right just 11 months ago.
Decisions of this kind can only eventually kill off the incentives to invest.
Another example is the implementation of the ACCCs accounting separation regime, which has
cost Telstra about $10 million dollars to implement so far. After all that investment there
appears to be almost universal agreement that the cost and effort involved has helped
no-one.
Imagine the many more constructive uses for that $10 million. The trouble is once these kinds
of rules are put in place they are very difficult to get rid of. As a nation we are terrific
at adding new rules but not so good at getting rid of those that have passed their use by
date.
The BCA recently found:
In 2003, the Commonwealth and State Parliaments added 33,000 pages of new laws to the
statute and rule books.
More pages of legislation have passed the Commonwealth Parliament in the 14 years since 1990
than were passed by Parliament in the preceding 90 years. In just 9 years, the current Federal
Government has passed more pages of legislation than were passed between Federation and 1985.
In the four years from 2000 to 2003, the Commonwealth Parliament passed on average 350 pages
of new primary legislation each sitting week or nearly 100 pages each sitting day.
We are heartened by recent comments from the Minister that she is proposing to
look at whether accounting separation can be wound back.
Telecommunications markets are, increasingly, regional and global markets.
Regulators that impose uniquely burdensome local rules, or more costly requirements than
other countries impose, can handicap investment in their own national markets and hold back
economic development.
To get the regulatory settings right we need to go back to the first principles of good
regulation the international guidelines on best practice regulation issued by bodies such
as the OECD. But we need
to do more than pay lip service to them.
They include:
Transparency (openness in the regulatory and decision making process)
Accountability (regulators can publicly justify their decisions, and
decisions should be subject to public scrutiny)
Predictability and certainty (the regulation and the interpretation of what
is involved in compliance does not change arbitrarily)
Competitive neutrality (the regulation does not provide a competitive
advantage for one organisation over another)
Proportionality (the form and extent of regulation should be proportionate
to the perceived problem or risk) and
Cost effectiveness (the regulation does not impose higher administrative
and compliance costs than necessary).
We have a long way to go in the telco industry before we could say that our regime meets these
principles.
The solution to Australias telecommunications future is to encourage investment in new
technologies not to destroy the ability to do so by imposing policies that were written for
the past not the future.
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25 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Chairman, Chief Executive Officer and Remuneration Chair presentations
In accordance with Listing Rule 3.13.3, I enclose the presentations of the Chairman, CEO and
Remuneration Chair, which will be delivered today at the Telstra Corporation Limited 2005
Annual General Meeting. I also enclose speaking notes for the responses to pre-submitted
shareholder questions.
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Yours sincerely
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Douglas Gration
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Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
TELSTRA ANNUAL GENERAL MEETING 2005
MR DONALD McGAUCHIE, CHAIRMAN
ADDRESS TO SHAREHOLDERS
Introduction
Good morning ladies and gentlemen.
Im Donald McGauchie, the Chairman of your company. I welcome you to the 2005 Annual General
Meeting.
I also welcome shareholders viewing todays proceedings on our Investor Relations website.
A quorum is present and I declare this meeting open.
Let me start by introducing the Board members, senior executives and the
companys auditor.
As with last year our aim is to achieve a less formal approach, so we have only four people
on stage with the rest of the directors in the front row.
Directors have been available to meet with you before the meeting and, those who can, will do
so afterwards.
Joining me on the stage are:
John Stanhope, our Chief Financial Officer
Sol Trujillo, our Chief Executive Officer
Douglas Gration, our Company Secretary.
In the front row, we have my fellow directors:
John Fletcher,
Belinda Hutchinson,
Catherine Livingstone,
Charles Macek, and
John Stocker
Telstras Senior Leadership Team is also in the front row.
Welcome also to Michael Watson from the Australian National Audit Office our external
auditors.
I also thank our Telstra Friends staff volunteers who greeted many of you when you arrived
today.
Ill now outline the procedure for todays meeting.
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Following my formal address, Sol will report on his observations of the companys operations,
since joining the company in July, and in the lead up to the delivery of his formal review of
the company in a few weeks, make some comments.
After Sol, we will consider the remaining items on the agenda, specifically, discussion of the
companys financial statements and reports, consideration of the remuneration report, the
proposed increase in the directors fee pool and the election and re-election of directors.
After positive feedback from shareholders last year, we have again invited shareholders to submit
questions to be raised today.
The response to the invitation, Im delighted to say, has once again been strong, with many
shareholders submitting questions. Ill be addressing the more frequently asked ones and the
key themes raised later. And, of course, I will also take your questions
from the floor.
So that the meeting can conclude at a reasonable time, I wont be adjourning for lunch. However,
youre very welcome to enjoy the light lunch served in the foyer from around 12.30.
We invite your comments on improvements for future Annual General Meetings. You will have received
a questionnaire when you registered. I invite you to complete it and place it in the questionnaire
boxes when you leave.
Overview of the board
This has been a watershed year for Telstra and will, I believe, be recognised as such in the years
ahead.
In the year just passed your board made decisions to begin reshaping Telstra for the years ahead decisions culminating in the arrival of your new Chief Executive Officer, Sol Trujillo
and new
members of his executive team.
The Board had well and truly recognised that your Company had to move decisively and
strategically to combat a number of issues critical to our future:
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the accelerating decline in PSTN, or fixed line, revenue; |
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increasing and damaging regulatory interventions; and |
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rapidly building competitive pressures. |
In 2004 we sought a strategic response from management that was more sophisticated than the
squeezing of investment and existing assets that was being offered.
The existing management strategy was driving network investment to the absolute bare minimum and a
reliance on increasing access prices to compensate for lost revenues. And indeed solutions were
being sought outside our core business. The Board knew that cutting costs and driving assets to the
limits of their capacity was not the way to run the business for the future.
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The Board made the decision to seek international standard management expertise that was capable of
handling the very critical issues that we faced and indeed was capable of delivering and
implementing a strategy that would not only protect the business but grow it for the future.
An international search began at the very end of 2004 and through the first half of 2005 and by
June we had our new CEO.
So let me formally welcome Sol on behalf of all shareholders.
Sol is an international telecommunications industry leader. Telstra needed his broad range of
experience, including strong credentials in change management, a career
spanning 30 years across several telecommunications companies operating in more than 20 countries
around the world.
In the few months since his arrival, Sol is proving to be invaluable to Telstras
shareholders, customers and employees and we are delighted to have him on board.
And as you will see today he knows the business and tells it as it is. Thats why he is the right
man for the job.
Indeed from the day he joined the company, Sol has made it very clear that everything we do at
Telstra will be centred on customers how we respond to them, serve them, engage them and support
them.
Under Sols leadership, Telstra has now embarked on a strategy to connect with its
customers like never before.
We will move towards full privatisation of the company with renewed vigour and enthusiasm
and a clear strategic path forward.
I also want to put on the record our sincere thanks to three people who have moved on from the
company since last years AGM.
Deputy Chairman John Ralph and Tony Clark retired as Telstra directors in August. Their experience
and judgement were great assets to the Board and to Telstras performance they will be hard to
replace.
We are conducting a formal search to fill three vacancies and expect to be in a position to
announce new directors shortly.
I also sincerely thank our previous Chief Executive Ziggy Switkowski for his valuable
contribution in often complex and difficult circumstances.
I would now like to turn my comments to the Company and its future.
This has been a watershed year for Telstra.
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This annual meeting is our forum to discuss the future of your company and talk, first hand,
about the representations we have been making on your behalf in our discussions with the
Government and the market.
Let there be no doubt, your board and management are totally committed to delivering the best
possible performance and outcome for all our shareholders and we will see this through.
We are committed to ensuring all our shareholders interests are protected and enhanced. We are
committed to ensuring that Telstra performs to its potential and that you, our shareholders, and
the nation, benefit from that performance.
That is our duty to shareholders no more and no less. And we, your Board, will never cease in
our efforts to deliver.
We know, as you know, Telstras performance is critical to all of us. Telstra is one of the largest
single contributors to Australias wealth, delivering some 2.0% of Australias total GDP in
2004-05. Your company spends over $10 billion a year running its operations and invests more than
$3.5 billion dollars in new capital expenditure each year.
We understand how important we are to Australia.
So let me say once again:
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we are committed to the bush and will meet our obligations; |
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we are committed to and believe that all Australians should have access to the best
services at the best prices that can be delivered; |
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we believe Australia must have a world class telecommunications industry; |
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we know that only Telstra will provide the scale of investment necessary to ensure
that Australia has the telecommunications backbone that it needs; and |
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we believe that all our shareholders must benefit from their investment in the
company. |
As a key contributor to the Australian economy and in the interests of shareholders the
business must perform. There are three key drivers for the success of your company:
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we must manage your company to the highest possible standards; |
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we must provide services and products that customers want, delivering a customer
experience that earns loyalty; and |
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the regulatory environment in which we operate must allow us to compete fairly and
encourage us to invest for the future of the company and the country. |
Under Sols direction we will run the company as effectively and efficiently as we can so that we
can provide the services and products customers want.
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The blueprint for this will be laid out in Sol s review next month and I know he will make some
remarks in his address today.
With regard to the regulatory environment we believe there must be a regulatory regime that
promotes and champions real competition amongst all telco providers including Telstra.
All Australians need a regulatory environment that promotes investment in new and innovative
technologies and services.
That regulatory environment must not prevent those who invest from earning a reasonable return. It
must not force investors to give away access to their investments at marginal cost or less to those
who choose not to invest.
Ultimately Telstra will and must operate in the regulatory environment set by Government. But we
have, and will continue to seek to have, an appropriate voice in the debate about the design of
that regulatory environment as it impacts on the value and performance of your company. We will
continue to push the Government to give investors in telecommunications the same legislative
protections that investors in other infrastructure assets enjoy.
As we sit here today there are discussions in Canberra about the shape of our Companys
regulatory environment. People are making crucial decisions that will have a very real impact on
the value of your investment in this Company.
We have been very involved in these discussions and have spared no effort to ensure the best
interest of shareholders, customers and the industry are represented.
But I have to say we have concerns.
Let there be no mistake Telstra is committed to the Governments sale of its remaining stake in
your company, but not at any price. We entered the sale debate because we wanted to ensure that
the interests of all shareholders, existing and potential were protected.
While the sale is in everyones interest it has to be done in a way that best protects
shareholders and customers interests now and into the future.
We agree with the Government that Telstras problems today are systemic and we believe they are
largely a result of the regulatory distortions triggered by the conflict of interest that is
inherent in Government being owner and regulator during the sell down of its stake.
There is little doubt that Telstra would be regulated like other industries if it were not for the
politics of privatisation.
The extraordinary thing is that as the market has become inarguably more competitive regulations
have increased dramatically you would normally find the opposite. Indeed in
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1997 there were around 20 separate laws and regulations that focused specifically on
telecommunications; today there are nearly 350.
No one should believe, however, that poor regulation will miraculously disappear when the sale of
the Governments remaining interest occurs that will depend on the regulatory decisions made in
the coming days, weeks and months and whether or not the ACCC decides to treat Telstra and the
telco industry as it does most others, recognising and promoting true competition.
We want Telstra to be a growth story. But hard work by us alone will not be enough. We
will also need a regulatory environment that fosters competition for all.
International experience has shown that the right regulatory settings create greater
investment, lower prices and better products and services.
And while some people off-shore, most notably in the US, are now starting to get it right, they
made mistakes at first. Sol has seen those lessons being learnt first hand. We must learn from
others mistakes we must not repeat them here the world is watching to see if we get it right.
We must never forget that Telstra is a world scale business and we as customers and
shareholders should expect world-class performance.
But make no mistake existing regulatory policy settings have already had a severe impact on the
value of your company.
Telstra already faces more than 10,000 pages of telecommunications regulation, requiring us to
spend money on compliance when it could be spent on network improvements and new products and
services.
Informed observers of Telstra believe that the existing approach to regulation has undermined and
will continue to undermine Telstras ability to invest in new infrastructure and infrastructure
upgrades.
Telstra watchers know that the existing network is in need of major capital injections and that
there has been under investment in core infrastructure and capabilities.
Indeed the global and local markets expect pending regulations on access to our copper lines and
operational separation based on abstract economic theories as they seem to be will undermine
the long-standing social principle of access pricing parity between the bush and the city a
principle that I support and I believe is supported by the vast majority of Australians.
I hear and read people, notably self-serving competitors from Singapore, saying Telstra is a
monopoly that must be wrestled to the ground and controlled that we have some stranglehold on the
sector. I say those people are out of date and misleading and are becoming more extravagantly so
by the day.
The state of competition in Australias telco sector is strong.
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No one need have any doubt the Australian telecoms market is highly competitive and inarguably
the traditional fixed line monopoly has been broken by mobiles and alternative fixed networks.
From your own experience and from our available data, you can tell fixed line usage is declining at
an accelerating rate as consumers move to mobiles. Mobile competitors, many of them huge global
corporations, have commanding market share in some metro areas and in many market segments including the youth segment, which is the pathway to future
growth.
And lets not forget that the Australian broadband market is highly competitive. In fact the
broadband market, the platform of the future, is dominated by non-Telstra providers, where today 6
out of 10 broadband subscribers use services other than Telstra.
Developments in mobile broadband, or wireless, will make the market even more competitive.
And yet regulators are still forcing Telstra to provide access services to competitors at rates
that are below cost and they are still requiring Telstra to incur new costs and further subsidise
our competitors. Time and time again, international and local experts say this is not a sustainable
model.
And as we have said, to repair and improve our networks we will have to continue to spend in the
billions of dollars.
And that is before we start talking about next generation infrastructure.
I have already said it today but let me say it again to put it simply regulations restrict
Telstras ability to compete in rapidly changing and competitive environments populated by
well-funded global competitors.
Only Telstra must consult with regulators when it wants to provide consumers with lower prices and
better services, and only Telstra runs the risk that a regulator will tell it how long a special
offer can stay in the market with specific offerings.
Regulations are a barrier to Telstras initiatives to increase revenues as it competes for a
larger share of consumers spending in a market growing through integrated services.
As you are well aware we have talked to the regulators and Government about ways to improve the
situation for shareholders and customers. And we wont stop.
In closing:
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Your Board is as disappointed as you are that your investment in Telstra has not met
your expectations. We are sparing no effort to deliver the performance we all want to see. |
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In Sol and his team you have international experience and a proven performance
record to drive world-class operational and financial performance from your company
Sol will lay this out in his review in November. |
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But even the best operational performance will not deliver the returns you are
entitled to expect on your investment in the current regulatory environment which deprives
us of the ability to compete in the market with new and innovative
products and services and provides little or no incentive to grow the company through
investment in those products and services. |
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The messages that the Board and you and the Government as shareholders have
received since Sols arrival have not been easy to give or to receive. |
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But they are the truth and we must face up to them if we are to address the enormous
challenges facing this company. |
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The assurance that I give you is that every director and every executive will be 100%
focussed on running this company in the interests of our customers and 100% of our
shareholders. |
We will see this through.
8
TELSTRA ANNUAL GENERAL MEETING 2005
MR SOL TRUJILLO, CEO
ADDRESS TO SHAREHOLDERS
Introduction
Thank you Chairman,
Ladies and gentlemen, Im delighted to have this opportunity to talk with you, our shareholders,
today.
In the four months since I joined Telstra, Ive talked to many people customers, staff, dealers,
suppliers, shareholders and a few politicians as well.
To many, Ive said why Im here its because Telstra is one of few remaining full service
telecommunication companies in the world that has the opportunity if allowed to bring unique
services and capabilities to all Australians.
My experience in telecoms over the past thirty years has given me insights into how to deliver the
kinds of products and services that are important to our customers and which are the only way to
sustainable growth for our shareholders.
Im here because I see opportunity
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for this company; |
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for our customers; |
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for our shareholders; and, indeed, |
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for all of Australia. |
I look at Telstra as probably one of the few companies in the world that still has all the right
assets as a company to be able to serve customers in what I call the way of the future.
And the way of the future is about integrating services that is, making all services work
together simply, easily, in ways that you want.
It is about creating new experiences that help people in their lives, whether it be at home, at
work, in business, at leisure, on the go, or somewhere in between.
There is only one company that is able to deliver unique services and capabilities to all
Australians, whether you are in the city or the bush, whether you are a big business or a small
one, whether you are rich or not so rich, and whether you are on the go or always in one place.
That company is Telstra.
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Telstra stands for many things
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an iconic brand. Our name recognition is about as high as you will see anywhere in
the world; |
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local presence. We are an Australian company, majority-owned by Australians. We are
not from Singapore or anywhere else. We have people working and living in the community
throughout Australia who our customers know which gives us, I believe, a tremendous
advantage; |
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a large customer base; |
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significant infrastructure in place; and |
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people a lot of great people who need to be enabled to do their jobs in order to
best serve our customers. |
Since July, I have had the opportunity to meet many of our people on the front line and talk to
them about what theyre doing and what were not doing to give our customers the best
experience possible.
Ive talked to staff in forums and in call centres in Adelaide, Brisbane, Canberra and other places
throughout the country.
Visited and interacted with:
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our technical staff in our Global Operations Centre in Melbourne; |
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our product managers in our Sydney Customer Innovation Centre; and |
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staff in our Telstra Shops and seen how they deal with customers wanting multiple
services. |
Ive seen Telstra Country Wide staff providing solutions for regional customers in Blackall in
Western Queensland and I have had plenty of positive feedback about
our presence a presence that
only Telstra claim.
Met some of the best of our people: the high achievers of our sales force people recognised for
creativity in finding the innovation that our business customers need.
And met some of Telstras Service Heroes people who receive acknowledgement from customers
and fellow staff for going further than expected surprising and
delighting them.
Like our dedicated field technicians who worked tirelessly to restore services after the floods in
Lismore in northern New South Wales a few months ago.
Weve got some great people.
It was Telstra people who were on holidays at the ski fields of Mount Buller recently. They worked
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through the night in near freezing conditions to keep the phones working after gale force winds
blacked out the township.
It was Telstra people who, on a long weekend earlier this year, put their own holiday plans aside
to get the residents of Sale, in regional Victoria, back on the air after their exchange was burnt
to the ground.
Im aware that theres something special about Telstra people, particularly when theyre working
for Australians in times of challenge, natural disaster and tragedy in addition to servicing the
every day needs of all Australians.
Theyre delivering great service to our customers and thats really what were on about here
moving this company from where we are today to being a better company.
So thats why I am here. I am excited about the opportunities and I believe that we have a very
unique opportunity here if we can align this business around a consistent strategy centred on our
customers and enabling them to do their jobs without bureaucracy or regulatory intervention. Now,
in talking to you, our shareholders, I am not saying everything is perfect. I am not saying every
customer is happy with their experience. But I do want, today, to emphasise the efforts of our
staff.
I do not, however, underestimate the challenges.
One of my
first actions as CEO was to give notice to the markets that we would have for the first
time a negative growth rate in terms of earnings.
That wasnt an easy thing to do. In my career, Ive never had to tell the markets that before. But
thats the truth. Were not doing as well as we need to be doing. And we cant and wont hide the
truth from you, our shareholders.
We have pressures that have been building on the business, regulatory decisions that destroy
shareholder value, competitive pressures that are increasing, technology changes that must be dealt
with and other issues facing the business.
As a result of pressure from the last few years, revenues are declining in the core business while
costs are increasing.
Times are getting tougher for us. So we have to get better. Weve got to find ways to grow the
business.
The world
of the telecommunications business is changing fast and no more so than in relation to
our fixed line business where revenues are falling due to increasing migration to mobile services
and use of email.
In the first half of the 2004-05 year, our fixed line revenues declined 1.9 per cent, and in the
second half five per cent. And this decline is accelerating.
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Increasing usage of these new telecommunications services at the expense of the traditional fixed
line is happening all over the world. It has happened years ago in some markets and it has now hit
here in Australia. The fixed line business is a high margin business and impacts significantly on
our cash flow.
The standout performers in our business in 2004-05 were mobiles, broadband and Sensis, our
advertising and directories business.
In mobiles, we successfully grew our business and broadly held our market share. However the advent
of capped mobile calling plans is putting pressure on our revenue streams and margins. In August we
said it would be difficult to repeat last years growth and in September we said growth in mobiles
will be about half that of last year. Again, this pressure on mobiles is occurring throughout the
industry, not just at Telstra.
In broadband, Telstra BigPond earlier this month announced the connection of its one-millionth
broadband service the growth has been impressive. We are the leading player in the market but I
believe we have to be even more aggressive to extend our lead as we go through this early stage of
what I call the land grab. We need to compete with a long term view and broadband is vital to the
future of the company.
Sensis is a well-run business that appears well-placed for future growth. But, once again, the
competition in the online advertising market is pretty hot.
The reality is that our game is changing. There are no free kicks any more for any of us in the
marketplace.
But its no use my standing here and wringing my hands about all this. We need to change with the
game.
We need to
focus on one thing in particular that is, the customer and their needs.
Customer service
My business philosophy isnt complicated. Simply, the customer is the boss. They have needs that
they want met and it is our job to meet them better than anyone else.
When customers want to do business with Telstra, they want to be taken care of quickly
and efficiently. They dont want a call to take their whole lunch break. They dont want us to make
two home visits for different installations.
It is our job to create the systems, the processes, to train our people, to develop and provide the
service that you, as customers and shareholders, want.
In order to do this we are going to change the focus of this business away from silos into a
cohesive and integrated company.
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We will let the customer define the experience they want and then we will organise our processes
around that definition. So that we have the services available and the capability within the
company to start delivering an experience for our customers throughout Australia like they have
never had before.
A new Telstra
Our
strategic review is our vehicle for change our blueprint for the future a future in which
this company and its customers will be connected like never before.
I expect to present the review in November.
The review is looking deep into our business the infrastructure, the processes, our systems
architecture, our marketing, our sales, our product development, our go to market strategy, dealer
relationships, partnerships, costs, virtually everything.
Our intention in doing this is to optimise Telstras capabilities going forward ... financially,
competitively, experientially and culturally.
We are going to be about creating a new Telstra which delivers an enhanced and differentiated
customer experience.
It will be reflected in our investments. You will see it in consistency of decisions. You will see
it in the outcomes of the actions that we choose to take.
We will create new revenue sources to grow the business.
We will be leaner and more efficient.
Some
things will be cranked up others will be stopped. We will prioritise to give our customers
the best experience and you, our shareholders, a value enhancing experience as well.
We will remodel this business.
How will we do all this?
Although I am not going to get into any detail until we have completed our work, I have
talked before about five main areas.
First, through market-based segmentation.
Thats another way of saying knowing the customer better than our competitors do. By asking
customers what their needs are and delivering them.
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Market-based
management involves researching the customers needs from a
customer standpoint not
research that justifies what you want to do, but real independent research that enables the
definition and description of individual customers needs and customer segments
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which then enables value propositions to be developed and offered to customers
whatever segment they might fit in; and |
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which then enables products and services to be developed and offered to customers
focussed on their common segment needs. |
We have started the process.
Second, I am a believer in the one factory model. We have one factory, one network, IT systems in
the business that we will look to optimise as best as we can. We will look at the network in an
integrated and co-ordinated fashion because we cant afford to have multiple systems.
In the marketplace today consumers want things to work together. Customers want one integrated and
seamless solution encompassing multiple products and services we offer. But we cant integrate
their needs if we dont integrate ourselves as a business.
Third, we will remodel the business around innovative services and capabilities.
Innovation is embedded in every value enhancing business around the world. We will use
innovation not for its own sake, but innovation that differentiates us from our competitors.
Fourth, by making our cost structure leaner.
Our cost structure is too high.
We must take costs out of our business so we can compete better and offer better value to our
customers.
And finally, through action. The time it takes for decision making will improve significantly.
Obviously, this is a big company but I want us to move fast and compete hard.
The industry is going through challenging times as evidenced by earnings warnings not only by us
but by competitors. Technology is causing a lot of change and it will continue
to do so.
Obviously the regulatory climate is extremely important for us. Upcoming regulatory decisions, as
the Chairman has said today, will be crucial for the future of this
company operational
separation and unbundling the local loop will be two decisions that each of you should be
interested in because, if they go forward as proposed by the ACCC, they can be materially damaging
to the company in which you own shares.
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Conclusion
I conclude my remarks today with a simple promise: we will tell the truth and focus our future
agenda on results.
A lot will happen in the next couple of months and Ill keep you informed. I want all of us
involved with Telstra staff, customers and shareholders to be aligned in understanding where we
are going.
As a person new to this company, I hope everyone here today shares the view that Telstra is their
company, an Australian company.
We are here to serve you in the stimulating times ahead for this industry and this company.
As we think about the business going forward, I want to encourage the idea of Telstra always being
better being better, clearly, than our competitors but most importantly being better in the
eyes of our customers.
Thank you.
ENDS
7
TELSTRA ANNUAL GENERAL MEETING 2005
MR
CHARLES MACEK, CHAIRMAN REMUNERATION COMMITTEE
REMUNERATION REPORT
Introduction
Ladies and gentlemen,
My name is Charles Macek and I am Chairman of the Boards Remuneration Committee. I am
presenting the Remuneration Report prepared in accordance with the Corporations Act for the
Telstra Group for the financial year ended 30 June 2005.
This is a new requirement of the Act. Each year, we will prepare a remuneration report
describing the remuneration of each of the directors and our most senior executives and will
ask you, as our shareholders, to consider and adopt the report.
Under the legislation, the vote on this item is advisory only and does not bind Telstra or
the directors. However, we will take the outcome of the vote very seriously and it is
certainly something that will be given due consideration when reviewing our remuneration
practices and policies for the forthcoming year.
An important part of our stewardship of your investment involves what we pay our top people
our non-executive directors, our senior executives and the CEO.
On your behalf, the Board and the Remuneration Committee closely monitor executive and
director remuneration to ensure total transparency and accountability.
At the same time, we are conscious of the need to attract the best people to the job. I think
it goes without saying that the market for such people is a competitive one and we need to
pay appropriate amounts to get them and to keep them.
To this end, the Remuneration Committee monitors and advises on:
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Remuneration of the Board; |
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Performance and remuneration of the CEO; |
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Performance and remuneration of the Group Managing Directors; |
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Remuneration strategies, practices and disclosures generally; and |
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Employee share and option plans. |
In carrying out its functions the Committee seeks external expert advice independent of
management.
This year there is a separate and very detailed Remuneration Report in your Annual Review
and Annual Report.
1
I recognise that such detailed disclosure can be difficult to digest so I will outline
the main features of the Remuneration Report as they relate to:
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senior executives; |
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the former CEO, Dr Switkowski; |
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the new CEO, Sol Trujillo; and |
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Telstras non-executive directors |
Senior Executives
The Remuneration Committee regularly reviews the strategy, structure and policy for senior
executive remuneration. In doing this we have regard to expert independent advice, community
standards and expectations and the business judgment of the Board.
The committees policy is that executive remuneration should:
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reflect the size and scope of the role and be market competitive in order to
attract and retain talent; |
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be linked to the financial and operational performance of the company; |
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be aligned with the achievement of the companys long-term business objectives;
and |
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be differentiated based on individual performance. |
In short, we foster a performance driven culture with clear individual accountabilities,
where remuneration packages are designed to incent and reward superior performance.
Senior executive and CEO remuneration is linked to both short and long-term
performance through:
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the Short Term Incentive (STI) plan, which is focused on achieving operational
targets; and |
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the Long Term Incentive (LTI) plan, which is focused on achieving long term
growth in shareholder wealth. |
As foreshadowed last year, the Board has made changes to the remuneration arrangements that
significantly strengthen the link between remuneration and company performance. As a result, a
greater proportion of the total package of senior executives and the CEO is at risk. This is
evidenced by table 13 of the Remuneration report which shows that last year the STIs paid
ranged from a low of 30 per cent to a high of 70 per cent of maximum potential, reflecting
performance against pre-determined targets.
Each executive has specific quantitative and qualitative targets at both a corporate and
individual level, and each executives package and performance is subject to a formal annual
review.
There are no easy targets and in all but one of the past five years, long-term performance
hurdles have not been met. And on current performance, most LTIs granted between 2002 and 2004
will not be paid.
2
I should also add that the values shown for the executives LTIs in the remuneration table
represents an accounting value. The executives may or may not actually receive these amounts.
Executives only derive value if performance hurdles are met. Apart from the September 2001 plan,
our executives have not derived any value from the LTIs to date.
Former CEO
I will now address payments to the former CEO Dr Switkowski.
Dr Switkowski received fixed remuneration, short term incentives and long term incentives in
accordance with the terms of his contract, under the same principles as I have just outlined
for the senior executives generally. These were payments he had earned under his contract for
carrying out his employment, and he was entitled to them irrespective of ceasing employment
on 1 July 2005.
In addition, because his employment was terminated, he received a termination payment of
$2,092,000, representing 12 months fixed remuneration. This was an entitlement under his
employment contract and had already been disclosed to the market.
Finally, as you would expect, Dr Switkowski also received payments for his accrued leave
when he departed.
New CEO
The Chief Executive Officers salary package has been the subject of some interest and media
reportage.
Yes,
Sols package is substantial but so is the task ahead of him. This is a large and
complex company operating in an intensely competitive industry with rapidly evolving
technology.
Sols package comprises:
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a sign-on payment of $1 million; |
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fixed remuneration of $3 million a year; |
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an incentive of up to $3 million under the Short Term Incentive plan, subject to
achieving performance metrics set by the board, with pre-payment of 50 per cent of his
potential maximum Short Term Incentive for 2005-2006; |
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up to $4 million for achieving maximum performance milestones under the Long Term
Incentive plan, as determined by the Board. Achievement of these targets will require
significant performance by the company. |
These performance hurdles will be determined in light of the outcome of the strategic review
in November. But let me squash once and for all the speculation that it is in Sols
interest for the share price to be lower at this time.
This is wrong.
3
Any parts of his current package related to share price performance will be set, as the company
has always done, against a benchmark of the five-day weighted average share price after our
annual results. This is $4.78. There is therefore absolutely no
incentive none whatsoever
for Sol to see the share price fall.
Seventy per cent of Sols earnings are at risk and dependent on his and the companys
performance. His package is structured on delivering shareholder returns.
The vast bulk of his package will only be delivered when he delivers.
Non-executive Directors
The total fee pool for non-executive directors is approved by a resolution of shareholders at
the Annual General Meeting. Today we are asking you to approve an increase in the fee pool. The
Board determines how these fees are allocated among the directors within the fee pool.
All
non-executive directors that is all directors other than the
CEO receive a total
package of fees. They are required to take a minimum of 20 per cent of fees in the form of
Telstra shares. This aligns their interests with the interests of our shareholders. The shares
are purchased on-market, allocated at market price and held in trust
for five years unable to
be dealt with unless the director ceases to be a director.
The Chairman currently receives a package of $308,000 per year. Other directors receive $88,000.
Directors who are members of committees receive additional committee fees. Non-executive
directors appointed before 1 July 2002 which is presently all directors are also currently
entitled to retirement benefits calculated in accordance with the Corporations Act and Board
approved guidelines but we are proposing to discontinue this, which leads me to my next point.
The current fee pool is $1.32 million. As you will have seen in your notices of
meeting, and as reported in the media, we are asking you today to approve an increase in the
fee pool for non-executive directors to $2 million.
We fully understand that a proposal to increase directors fees is never going to be
popular, particularly at a time when the share price has fallen.
Its not a small increase. But nor is it extravagant. We believe it is warranted for three
reasons.
One, weve decided directors retirement benefits should cease accruing, and propose to
increase directors fees in recognition of this.
Two, were looking to appoint more directors, and more people will need to be paid out of the
total fee pool.
4
Three, what we pay our directors remains below what other major companies pay.
Ill elaborate on each reason.
Retirement benefits for directors were once commonplace, but most companies are now phasing
them out. There is a shift away from retirement benefits, which fall outside the shareholder
approved fee pool, to ensuring that all elements of directors remuneration are drawn from the
fee pool. Telstra wishes to adopt best practices.
Last year we paid $1.11 million out of the fee pool to our directors. But on top of that, under
the existing arrangements, they became entitled to another $551,000 in accrued retirement
benefits, which are not counted in the fee pool. In other words, outside the fee pool, directors
received further rewards equating to nearly 50% of the fee pool.
From today, if this resolution is passed, all directors retirement benefits will cease to
accrue and the fee pool will be increased in recognition of this. All directors benefits will
be counted in the pool and the fee pool will truly represent the maximum aggregate
remuneration available to directors. Thus the system will be more transparent. What were
effectively doing is moving benefits from outside to inside the fee pool, and this accounts
for a large part of the proposed fee pool increase.
Retirement benefits accrued to date will be converted into an equivalent liability in Telstra
shares calculated by dividing the accrued retirement benefits as at todays date by the volume
weighted average price of Telstra shares in the five trading days following the announcement of
our strategic review and paid out to our directors when they retire. We believe this further
aligns our directors interests with those of our shareholders, meaning that directors will
receive a greater benefit if the companys shares perform well and a lesser benefit if they do
not.
The proposed fee increase will also help provide capacity to appoint additional directors. As
has been reported in the media, we are looking for three new directors at the moment to replace
Messrs Ralph, Clark and Chisholm, all of whom have departed in the past year.
Notably, Mr Chisholm elected not to receive fees for serving on the board. This was quite
unusual and we cannot expect any replacement director would do the same. So despite intending to
engage the same number of directors as before, we will actually need to fund an additional
directorship out of the fee pool.
The third and related reason for the increase is to allow remuneration which is more
consistent with market benchmarks.
The reality is that it is a competitive marketplace and to attract and retain top boardroom
talent the remuneration on offer needs to be comparable with whats available from other major
companies.
5
In recent years, theres been a significant shift in directors fees in the Australian market
due to the increased time and responsibility required of non-executive directors.
There is no doubt that the demands on your directors have never been greater. Their time
commitments have increased significantly. Matters are more complex. There are more Board
meetings and those meetings go longer.
Theres more regulation, both domestic and overseas, which impacts on Telstra as it is listed in
the US. Theres increased focus on compliance and risk management. There are more governance
requirements.
This proposal will bring what we pay our directors closer to comparable companies in
Australia though its still substantially behind many of them and short of the median,
which is approximately $2.5 million for Australian companies with a market capitalisation in
excess of $5 billion.
Compare our proposed fee pool of $2 million to:
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National Australia Bank $3.5 million |
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Commonwealth Bank $3 million |
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BHP Billiton $3 million |
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Qantas $2.5 million |
If the increase in the fee pool is approved today, the Chairmans package will increase from
$308, 000 to $450,000 and a Telstra directors base fee will increase from $88,000 to
$130,000, with the bulk of the increase being in recognition of the cessation of retirement
benefits.
Board committee fees will also be increased by slightly smaller percentages.
Finally, it is important that I make clear we have no intention to pay all of the fee pool
immediately (indeed, we do not pay all of our current fee pool at the moment). We
expect that with the eventual appointment of three new directors including an additional paid
directorship and the increase in directors fees to recognise the cessation of retirement
benefits and their increased responsibilities, approximately $1.8 million of the fee pool would
be used.
Again, this compares favourably with a total benefit of approximately $1.66 million
provided as fees and retirement benefits last year.
With most of this increase reflecting the move of benefits from outside to inside the fee
pool, we believe that the proposed increase is reasonable and appropriate.
Conclusion
I trust you will take from my remarks that in relation to executive remuneration, the
Telstra Board on shareholders behalf will continue to ensure full transparency and
accountability.
6
The link between remuneration and the companys performance has never been stronger. What we
pay our top people depends very much on company performance. Only when they deliver is their
full package delivered.
Be assured that we will be taking into consideration the outcome of this vote when
reviewing our remuneration policy. As a Board, we take your views on these matters very
seriously.
We understand that governance in this area is not only doing what is required of us by law,
but also what is expected of us by the community and by our
shareholders doing things right
and doing the right thing.
Thank you.
7
Annual General Meeting 2005
Tuesday 25 October
Chairman Addressing Questions
Ladies and Gentlemen we now move to item two of the Agenda, which is the discussion of the
Financial Accounts and General Questions.
Many shareholders over the years expressed an interest in putting forward questions for us to
address on their behalf, especially those who cannot attend in person. Recognising this, last
years notice of meeting gave shareholders the opportunity to submit questions in advance of
the meeting and we responded to many of those questions at the meeting.
We believe that approach worked very well and was important in giving as many shareholders as
possible a voice at this meeting, so we have provided the same opportunity again this year.
We received nearly a thousand questions from across Australia and overseas. While I cannot
answer each and every one of them today, I am going to address the key themes.
As you would expect, with Sol having been appointed just a few months ago, there were a
number of questions about our new CEO, so I will start with those.
The
CEO and Executives
Why did Telstra hire a foreign CEO rather than a local?
The job of leading Telstra is probably the toughest job in corporate Australia. It
takes an extraordinary individual to do it. Suitable candidates are few and far
between.
We conducted a global search, our aim being to identify the very best candidate we could.
Relevant experience and a proven track record were the criteria.
Sol was the unanimous first choice of the Board for the simple reason that after a
rigorous worldwide search we were convinced he was the best person for the job.
Why does the new CEO receive a significant remuneration package?
As Mr Macek discussed, the CEOs package is substantial, but so too is the task ahead of him.
And the reality is that this is the type of package required to attract a CEO of Mr Trujillos
calibre. Telstra is a global-scale company in a global industry we need to pay accordingly
to attract international talent.
Having said that, we have certainly kept Australian conditions in mind and Sols remuneration
is consistent with that provided to CEOs at other major corporations.
2
The vast majority of Sols package is at risk, with 70% comprising incentive components that
will be contingent on significant performance hurdles.
Shareholders can be assured that if the CEO receives the full package potentially
available, they will be absolutely delighted by the performance of the company.
Why doesnt the CEO own shares in the company?
It is absolutely appropriate that a very large part of the CEOs remuneration is received in
equity, and the CEO is committed to this. However, he did not own any shares in the company
before taking office and it would be inappropriate for him to be buying shares in the company
at the same time that he is undertaking a major strategic review of the company.
The Australian Shareholders Association asked the following question:
Do we have a policy in place which prevents our Senior Executives from
hedging their performance rights via price protection schemes?
The answer is yes. A number of years ago the company adopted a policy which prohibits
executives from entering into transactions which effectively operate to limit the economic risk
of their security holdings in shares allocated under executive share plans during the period
the shares are held on their behalf by the trustee of the share plan.
Governance Issues
We received a number of questions around various aspects of corporate governance, in
particular comments made about the companys future prospects, our briefing to the Federal
government on 11 August, and public comments made by senior executives.
Let me preface these comments by saying that Telstra takes continuous disclosure very
seriously. The quality of our corporate governance practices has been recognised through top
rankings in a number of recent surveys. We are proud of our track record and very confident
that we have complied fully with our disclosure obligations.
First,
Why are the CEO and his management team talking down the share price?
Let me state unequivocally that management does not talk the share price up or down
Managements job is to ensure that the market is fully, truthfully and equally informed. Or,
as I said earlier, telling it as it is.
Management does not set Telstras share price the market does.
As to the government briefing,
Telstra is legally required by the Telstra Corporation Act to keep the Minister informed
about the operations of Telstra. While the 11 August briefing document did include some
forward looking information that was provided to the Government in accordance with the
Telstra
3
Corporation Act, there was nothing in the document which was inconsistent with the information
provided to the market earlier in the day on 11 August with our full year results.
Telstra regularly briefs the Minister on Telstras operations in accordance with these
statutory requirements. These briefings are not required to be, and are generally not,
released to the market.
This requirement to provide the Government with information that is not available to other
shareholders has been noted in the T1 and T2 prospectuses and in every annual report that
Telstra has issued since listing on the ASX in 1997, and on the current
legislation it will remain in place until the Commonwealths shareholding falls below 15%.
As to Mr Burgess,
Mr Burgess remark about share recommendations to his 88 year-old mother was made during a
dinner engagement at the National Press Club to discuss the regulatory environment applying to
Telstra. It was a way of illustrating his concern about the increasingly negative impact that
the regulatory environment is having on your companys business, and therefore on your
investments.
This is a point that Telstra executives had made a number of times before that dinner and have
made again many times since.
Now people may or may not like the turn of phrase, but his underlying point namely, that
Telstra is the subject of a value-destroying regulatory regime is one that shareholders
deserve to know and should be told.
Why have these concerns about regulation and the companys outlook not been raised before
now?
We are in a time of profound and rapid structural change for the company, and the industry,
with the accelerating decline of the PSTN business, the migration of customers to lower-yield
products, the intensifying effects of competition, and the emerging impact of capped mobile
plans. These are trends our competitors have recently started commenting on too. Whats more,
the rules of the game are being written by the regulators as we speak.
We hired Sol because the board saw a need for fundamental change in the companys direction
and moved to make it. We believed it was necessary to get an executive of Sols calibre to
assess the companys position and determine what we needed to do to meet the challenges facing
the company and deliver on its potential. He has been doing this since he arrived on 1 July.
Informing the market about the position of the company and the implications of the regulatory
environment is part and parcel of this process.
The Board
I will now move to questions concerning the board.
Mr Macek has already discussed at length the issues surrounding the proposed increase in the
non-executive directors fee pool, so I will address a few of the other questions we received.
4
Is it appropriate for directors to serve on more than one board?
We consider there are great benefits in having directors who serve on the board of other
leading companies. Business leaders should always be focussed not just on their
own industry but on learning best practices from other industries. Serving on more than one
board allows our directors to do this, and the resulting influx of fresh ideas is healthy for
any board and serves the best interests of shareholders.
Clearly directors are cognisant of ensuring they have the capacity to fulfil their role.
Why do you need to add more directors to the board?
Every board needs to have directors who together provide a range of complementary skills and
appropriate experience. We have had a number of non-executive directors retire in recent times
leaving a current board of 6 non-executive directors. The Board believes that the optimum
number of directors is around ten, including the CEO.
The Board has retained an executive search firm to assist in the selection of three new
directors to ensure that the Telstra board continues to be well equipped to help the company
navigate the range of challenges that we face.
Share
Price/Telstra Performance
Understandably, shareholders had many questions about the share price and the companys
performance.
Rather than answer each individually, I will give you some overarching observations about
these issues.
First of all, let me say again that the market sets the value of Telstra shares, not the
company. Telstras share price is affected by a variety of factors, both related to the
companys performance and conditions in the equity market as a whole.
I do not want to make predictions about our share price but what I will say is at the time of
T2 telecommunications companies around the world were in favour and equity valuations were
higher than they are now. This was not a phenomenon unique to Telstra or the Australian stock
market. The so called dot com boom was a worldwide market phenomenon. Since then the markets
assessment of the value of telecommunications companies around the world has retreated.
On September 5 we provided the market with an updated guidance, saying we expected Earnings
Before Interest and Tax to be in the range of 7-10% lower in fiscal 2006 than in the
previous year. The financial markets reacted accordingly.
We expect to provide further guidance when we announce the outcomes of the strategy review in
November.
5
Commonwealth Holding/Ownership of Telstra
With the passing of the T3 sale legislation and the associated media coverage on
government ownership and privatisation of the company, it came as no surprise that there was a
high level of shareholder interest in this issue, with questions such as:
Should there be a concessional offer for shareholders who invested in T1 or T2?
That is a matter for the Government.
What will happen to staffing levels once Telstra is fully privatised?
The ownership structure has little impact on how we would run the company on a day-to-day
basis. Rather than ownership structures, a far more important determinant of staffing levels
and our ability to grow will be whether Telstra is operating in a regulatory environment
that enables us to compete in the marketplace and incents us to invest in new products and
services.
Does the board think the company can grow while it remains majority Government-owned?
The sale of the Commonwealths holding will give the company greater flexibility in its
capital structure and enable the company to access equity markets to raise additional
capital, rather than be restricted to debt.
What will happen to funding of projects in country regions once Telstra is fully
privatised?
As I said in my presentation, we are committed to the bush and will meet our obligations.
Again, the real question is whether the regulatory environment will be one that allows a
win-win outcome, a system that both fosters a world class telecommunications industry to serve
Australias communities no matter where they are located and enables Telstra and its
shareholders to sustain a reasonable economic return from doing so.
Such a system is possible, but we dont have it now.
shareholder
administration issues
We received a range of questions about various issues arising for your shareholdings,
especially changes you wanted to make to your holdings, including consolidations, change of
address, opting out of receiving the Annual Report and the like.
Some shareholders offered to receive just one set of correspondence and one annual report to
cover their multiple shareholdings.
Telstra is legally obliged to send separate shareholder communication materials for each
registered holding. However, if you have more than one registered holding, there are share
registry staff outside the meeting who would be very happy to explain to you how those
6
holdings can be amalgamated. They can also advise you about getting some or all of your
shareholder documentation electronically if you prefer.
Another common question was -
Why cant Telstra shareholders receive some sort of reward for being shareholders eg a
discount off Telstra products and services?
Telstra has examined shareholder discount and reward programs a number of times. However every
time we reach the same conclusion: the best reward we can deliver to shareholders is sound
financial performance and this is best achieved through programs that reward customer loyalty.
The experience of other companies is that shareholder discount programs can be very expensive
to administer and constrain the ability of the company to offer other programs to loyal
customers.
[THE CHAIRMAN HANDS TO THE CEO]
I would now like to ask Sol Trujillo to address some of the operational questions we
received from our shareholders.
Telstra Customer Service
We received a number of questions about customer service.
We wont be answering questions in relation to individual service issues as part of this
presentation, but there are customer services staff in our display area today to assist you
with any operational issues you may be experiencing.
We will however address some of the broader questions asked.
When will broadband be available in my area?
You will have seen media reports that Telstra proposed a National Broadband Plan to the
Government that would have resulted in Telstra investing $3.1 billion to roll out next
generation 6 MB/second broadband to 87% of Australian homes and businesses, with the government
funding a further rollout to take this lightning fast speed to 98% of the population. The
government chose to reject this proposal.
All Australians can currently get high-speed access to the internet using one of three
technologies cable, ADSL or satellite. ADSL has technical constraints which mean it will
not be a universal broadband service in a country like Australia, hence the need for a
satellite service.
Telstra has a series of initiatives to improve the current reach of ADSL from approximately
75 per cent of services at the beginning of 2004 to up to 90 per cent by the end of 2006.
Solutions will vary from service rearrangement for a single customer through to
the establishment of new exchange buildings serving whole communities.
Why is mobile telephone reception still not perfect throughout Australia?
7
Telstra
currently operates three mobile networks GSM, CDMA and 3G. There is overlap of
these networks, particularly in metropolitan and major regional centres, with CDMA coverage
more extensive in rural locations.
CDMA coverage is now available to more than 98.3% of the population and covers over
one-fifth of Australias land mass. Between 1 July 2004 and 30 June 2005, we delivered 240
new CDMA macro radio sites.
Our GSM network covers more than 96% of the Australian population and we delivered 321 new
GSM macro radio sites last year.
Is Telstra contemplating introducing timing on local calls?
Telstra has no plans to introduce timed local calls and we will continue to comply with
our statutory obligation to provide untimed local calls.
Staff
Are there going to be large staff cuts, as speculated about in the newspapers?
We have advised the market that we are undertaking a company-wide strategic review and that the
outcomes will be announced in November. Obviously, the companys strategy into the future will
shape every aspect of our operations, including our staffing.
This review has yet to be completed so the many and varied predictions you may have read
about our future staffing levels remain pure speculation.
Why has the company taken some staff to Lindeman Island for a reward?
Every company of significance that I know of around the world devotes time and resources to
rewarding and recognising its outstanding employees.
The staff on this program deserved their reward because they made significant contributions to
our business at a time when the competitive and regulatory pressures on Telstra have never
been greater. They surpassed sales targets, developed winning and positive relationships for
Telstra with our customers and delivered outstanding results for the company which help us
grow our business.
We are proud to reward and recognise our employees who achieve excellence in their role and
exceed expectations, and it is something we will continue to do. It is an investment in our
best people who are the future of the organisation, and it helps Telstra build a high
performance culture at all levels of the organisation.
Do you have call centres in India phoning Australia?
We do not have call centres located in India. When you call us or we call you,
every Telstra customer service person you talk to is located in Australia.
Having said that, Telstra is proud of the diversity of its workforce many of our customer
8
service staff come from all around the globe and have accents to match but theyre all
serving you from within Australia.
[CEO HANDS BACK TO CHAIRMAN]
I would now like to ask John Stanhope to address some of the financial questions we
received from our shareholders.
John Stanhope.
Capital Management/Dividends
Shareholders also had a range of questions about capital management and dividends.
Have dividends being paid out of reserves/borrowings instead of profits?
Telstra pays and always has paid its dividends out of retained profits in accordance with
the Corporations Act.
In the last year our total cash payout to shareholders by way of dividends and share buybacks
has been higher than free cash flow. This has been a deliberate strategy we outlined to the
market when we announced our 3 year capital management program in 2004. Telstras balance
sheet is very strong and our gearing levels are certainly lower than many of our
international peers. I note that on the 21st of June last year when we announced
our strategy to return additional capital to shareholders the share price rose by over 4%.
As at 30 June 2005 our capital structure was still more conservative than our target
financial settings against which we benchmark ourselves.
Over the last 2 years, despite returning over $9 billion to shareholders, we remain below our
target gearing ratios and our net debt has risen less than $1 billion. Of course, paying out
more through dividends and buybacks to shareholders than is generated in free cash flow is
clearly not sustainable indefinitely for any company but we have said all along that this is a
three year program subject to the guidance given on 11 August.
Will current dividends be sustained going forward?
We advised the market on 11 August that the final tranche of our three year capital management
program would be executed based on the flexibility of our balance sheet going forward and that
we will continually monitor this as the regulatory and the T3 environment unfolds.
The Board will always reassess ordinary dividend policy if there is a material change
in outlook going forward, but at this point in time there has been no change to our guidance
from August 11.
Why doesnt Telstra introduce a dividend re-investment plan?
In the past, we could not easily introduce a DRP because the Telstra Corporation Act prevented
a reduction in the Commonwealths equity below 50.1%. Although that restriction no
9
longer applies, we are not currently looking to raise additional capital so we have
not reconsidered the introduction of a DRP.
Why is there a long delay between profit announcements and dividend payment?
We indicated to shareholders at last years AGM that we intend to pay dividends more quickly.
We publish a financial calendar well in advance which is relied upon by many market
participants, so we could not implement those changes immediately. Im pleased to advise that
from the interim dividend in March next year we will be paying dividends approximately one
month sooner than in previous years.
The Australian Shareholders Association asked the following question:
More than 60% of Telstras $36 billion balance sheet for 30 June 2005 consists of
Communications assets. Does the valuation of the public switched telephone network, which
accounts for most of these assets, take account of the falling demand for traditional telephone
services in favour of internet based telephone services?
The short answer to this question is Yes.
We assess the carrying value of our assets twice yearly, based on expected future net cash
flows discounted to present value, and are satisfied that these valuations are appropriate.
In looking at this valuation, it is important to understand that where assets can be shown to
be integrated to generate cash flows, the valuation is performed over the group of assets
collectively, rather than individually.
The consequence of this is that Telstras Australian network operations are treated as a
single unit for accounting purposes, because to pick up the question internet based
services still require connections via the core transmission network and customer access
network.
Line Rental Charge
Why have line rentals increased so much over recent years?
The last line rental rebalance was announced in April 2004 and came into effect in June 2004.
The increases in line rental have been consistent with the Governments price control
requirements, which are administered by the ACCC. The ACCC has previously acknowledged that
Telstra provides customers both wholesale and retail with access to its network at below
cost.
It is important to remember call prices continue to fall.
Importantly, we also provide more than $200 million per annum in concessions to pensioners,
low income earners, the elderly and job seekers, and many millions of dollars in line rental
discounts each year to eligible charities and non-profit organisations.
10
Credit Card Charge
Why has Telstra introduced fees for paying by Credit Card?
Telstra provides its customers with a large number of choices in relation to how they pay
their bills. Customers not wishing to incur a credit card fee can choose other payment
options.
By way of background, a ruling from the Reserve Bank of Australia effective from 1 January
2003 permitted merchants to recover from cardholders the charge levied on merchants by the
credit card companies for accepting credit card payments.
At Telstra we previously absorbed the costs associated with payment by credit card, which were
quite high and rising. However, the RBA ruling and the high cost to Telstra of this form of
bill payment prompted us to move to recover part of this cost.
It is important to note that some customers are exempted from paying the credit card fee
including those on Telstras Pensioner Concession and Telstra disability customers.
[JOHN STANHOPE HANDS BACK TO THE CHAIRMAN]
Auditor Question List
Finally, I note that we received a number of questions addressed to our auditor. Our auditor
has reviewed the questions and prepared a list of those relevant to the auditors report or
the conduct of the audit. A copy of the questions and the auditors response is available
from the shareholder registration desk in the foyer and on the investor relations section of
our website.
Ladies and Gentlemen, I trust you agree that it was important to take the time to address so
many of the shareholder questions submitted to us in advance of the Annual General Meeting
today.
I now would like to move to questions from the floor.
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25 October 2005
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Office of the Company Secretary |
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The Manager |
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Results of Annual General Meeting
In accordance with Listing Rule 3.13.2 and Section 251AA (2) of the Corporations Act, I
advise that the following resolutions were passed by the required majority at the Telstra
Corporation Limited 2005 Annual General Meeting.
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1: Adoption of the remuneration report
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Passed by Poll |
2: Increase in the directors fee pool
The following resolution was passed by Poll:
That the maximum aggregate remuneration payable out of the funds of the Company to
non-executive directors of the Company for their services as directors including
their service on a committee of directors be increased to $2,000,000 per annum.
3: Election and re-election of directors
The following persons were re-elected as directors.
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1. Ms Catherine Livingstone
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Passed by Poll |
2. Mr Donald McGauchie
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Passed by Poll |
Mr Mervyn Vogt was not elected as a director.
The proxy and poll position is attached.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
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TELSTRA CORPORATION LIMITED
ANNUAL GENERAL MEETING
Tuesday, 25 October, 2005
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RESULTS OF MEETING |
As required by section 251 AA(2) of the Corporations Act 2001 (Commonwealth) the
following statistics are provided in respect of each resolution on the agenda.
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Manner in which the
securityholder directed the proxy vote |
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Manner in which votes
were cast in person or by |
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(as
at proxy close): |
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proxy
on a poll (where applicable) |
Resolution |
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Votes |
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Votes |
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Votes |
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Votes |
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For |
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Against |
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Abstain
** |
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For |
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Against |
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Discretionary |
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Abstain |
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3 ADOPTION OF THE REMUNERATION REPORT |
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1,320,216,509 |
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86,630,815 |
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65,088,368 |
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27,630,395 |
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8,237,992,535 |
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105,092,745 |
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33,892,857 |
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4 INCREASE IN DIRECTORS FEE POOL |
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1,243,306,249 |
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182,656,996 |
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28,644,973 |
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15,418,298 |
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8,136,853,374 |
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192,117,402 |
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15,824,353 |
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5A TO RE-ELECT CATHERINE LIVINGSTONE |
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1,379,962,734 |
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31,216,606 |
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67,885,944 |
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20,496,760 |
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8,323,294,382 |
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32,827,402 |
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20,936,162 |
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5B TO ELECT MERVYN VOGT |
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204,288,113 |
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1,171,102,272 |
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75,210,631 |
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48,960,183 |
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236,482,657 |
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8,076,340,410 |
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52,631,747 |
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5C TO RE-ELECT DONALD MCGAUCHIE |
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1,360,393,611 |
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49,762,600 |
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68,685,330 |
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20,720,442 |
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8,304,427,098 |
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51,542,387 |
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21,111,672 |
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** |
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- Note that votes relating to a person who abstains on an item are not counted in
determining whether or not the required majority of votes were cast for or against that item |
Page 1 of 1
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27 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Trade Practices and Competition Law Conference
We attach for information a copy of a speech to be given today at the Trade Practices and
Competition Law Conference in Sydney.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Trade Practices & Competition Law Conference
Sydney
27th October 2005
Telecommunications Aus-style: Competition Regulation under an
International Spotlight
The recent debate over the full privatisation and operational separation of Telstra has thrown
a national and international spotlight on the way in which telecommunications is regulated in
Australia. What does that spotlight reveal?
The Australian telecommunications regulatory regime is a unique beast unmatched by any other
international jurisdiction. First, there are general competition laws that apply to the industry,
as encompassed in Part IV and IIIA of the Trade Practices Act
(TPA). Second, the telecommunications sector is subject to industry specific arrangements
introduced in 1997 and embodied in Pts XIB and XIC of the TPA.
When enacting the industry specific arrangements (almost a decade ago), the clear policy intention
of the Australian Commonwealth legislature was that those arrangements were to be light-handed,
transitional measures with the general competition law provisions to apply once competition had
developed. The term deregulation was widely used. The practice has been different. Instead of
transitioning to a general competition law approach, we have, and continue to, experience an
increase in telecommunications specific regulation despite significant competition and convergence
in the industry.
Competition
is strong and vigorous in all sectors of the Australian
telecommunications industry new competitors, technologies and service delivery possibilities have arisen and market entry and
exit remain fluid. We see a market that has:
1
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gone from just 2 or 3 carriers in 1997 to over 100 carriers and 1000 carriage service
providers (including over 700 ISPs; |
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generated overall price decreases of over 20%; and |
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experienced infrastructure investment in new networks, including third generation mobile
networks (with further deployment foreshadowed) and the deployment of regional wireless access
networks. |
In addition, Telstras competitors in Australia are affiliates of very powerful corporate
multinationals far larger, and often with market capitalisation far greater than Telstra itself
(currently capitalised at approximately $52 billion). Based on market capitalisation, Telstra, is
one-quarter the size of Vodafone and smaller than a number of US, Asian and European telecoms
companies. For example Vodafone is capitalised at approximately $225 billion1 and
SingTel/ Optus is capitalised at approximately $34 billion2.
It is therefore not surprising that there has been recent debate around the telecommunications
regulatory environment. Today, I will concentrate on what Telstra sees as three key roadblocks.
They are:
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separation requirements |
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Part XIB of the TPA; and |
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Part XIC of the TPA. |
These are issues which have the potential, if not managed properly, to detrimentally affect the
levels of investment and consequently the quality of telecommunications services in this country.
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1 |
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See:
http://www.vodafone.com/section_article/0,3035,CATEGORY_ID%253D40101%2526LANGUAGE_ID%253D0%2526CONTENT_ID%253D230802,00.html |
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2 |
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See: http://home.singtel.com/about_singtel/company_profile/default.asp |
2
Separation Requirements
Various forms of separation requirements have occupied regulators minds over the last decade.
Rightly or wrongly, these are often seen as another way in which to constrain Telstras ability to
engage in anti-competitive conduct and to compliment (or extend) the Part XIC provisions.
Until recently, there was a large degree of attention focused on Telstras relationship with Foxtel
and the resulting horizontal integration between platform and content providers. The benefits of
that structural separation have never been shown and, perhaps not surprisingly, ACCC chairman,
Graeme Samuel recently commented that Telstras divesture of Foxtel was no longer considered as a
priority on the ACCCs regulatory agenda. Before the Senate just a couple of months ago, Mr Samuel
said:
The Emerging market structure report is on the record. It
has not been removed or varied by us. I think we have gone past
that process. It has been overtaken, if I might say so, by the
process that we are now dealing with, of operational
separation.3
It is true that the recent focus is on the new operational separation framework which was
introduced as part of the legislative package for the full privatisation of Telstra. In most cases,
the arguments supporting separation have occurred without any substantiation that the proposed
structural or operational separation arrangements would indeed result in net benefits to the
economy. We are left to wonder whether the ACCC and other proponents of separation take the view
that, so long as there is some form separation affecting Telstra, that is all that is important ...
and never mind the details.
Many of you may be unaware that while the structural and operational separation questions have been
bubbling away, there has been considerable time and effort spent over the last decade and a half
establishing and subsequently implementing an
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3 |
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Samuel G. (2005), Senate Hearings into Telstra legislation,
http://www.aph.gov.au |
3
expanding accounting separation regime. While a significant amount of effort has been
applied, the benefits are not so clear.
It commenced in the early 1990s with AUSTELs financial reporting obligations which required each
carrier to provide financial data for each of its major retail services.
Responsibility for establishing a revised set of record keeping rules for carriers was transferred
to the ACCC in 1997. There were perceived limitations to the AUSTEL regime and a working group was
established to develop a more appropriate and effective accounting separation
framework.4 By 2001, the Telecommunications Industry Regulatory Accounting Framework
was developed. It required Telstra, Optus, Primus Vodafone and AAPT to report on the retail and
wholesale components of their businesses.
More onerous reporting requirements were placed on Telstra in 2003 they require current and
historical cost accounts and public key financial statements for declared fixed line services. In
addition, imputation test results are published, as are key non-price terms and conditions which
compare Telstras supply of services internally and to access seekers.
The benefits of this accounting separation framework is questionable. After $10 million worth of
cost and a lot of time and effort on the part of Telstra and others, there is very little support
for accounting separation being particularly useful. Despite this, the requirements are expanding
with an increasing proliferation of additional record keeping rules which will impose ever
increasing costs on Telstra and other industry participants.
And now we are on the verge of the introduction of operational separation and further reporting
requirements. Telstra will work to ensure that the key objectives of
the regime are met
demonstrating that its wholesale customers are not discriminated against in either price or
non-price terms and that Telstras wholesale business unit operates fairly and independently of
retail business units. However,
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4 |
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Record Keeping Rules for the Telecommunications Industry, December 1999, ACCC |
4
the question arises at what cost both internally to Telstra, in the form of compliance
costs, and to the wider industry as a whole in terms of distorting the competitive market and
ultimately disadvantaging consumers?
Part XIB Telecommunications Market Provisions
The need for telecommunications specific, rather than generic, competition rules has long been
questioned. In its Draft 2001 Telecommunications Competition Regulation Report the Productivity
Commission noted that Part XIB should be abolished.
In practice, Part XIB permits excessive intervention. It provides significant discretionary power
to the ACCC without the appropriate procedural and merits review for the use of those powers. This
often leads to inconsistent regulation and regulatory adventurism. This lack of accountability is
readily demonstrated:
§ |
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standards of evidence required for Part XIB provisions are low. In
effect, Part A and Part B competition notices can be issued if the ACCC has only a reason to
believe that there has been anti-competitive conduct. |
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§ |
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Part A competition notices can be issued specifying a broad range of conduct
that the ACCC considers would contravene the competition rule, rather than particular,
tangible conduct. This means that it may not be at all apparent to the party at which the
notice is aimed, what the conduct is that has allegedly breached the rule. |
The ACCCs investigations under Part XIB have not been conclusive and have not demonstrated a need
for telecommunications specific provisions. For example, since 1 July 1997 the ACCC has issued ten
competition notices,5 yet Telstra has not been found by a court to contravene the
competition rule in any of these matters. We believe that all of the conduct pursued by the ACCC
under Part XIB could have been pursued as effectively and just as quickly under Part IV of the TPA.
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5 |
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Two of these related to Internet peering; six related to commercial churn;
and two related to broadband. |
5
The broadband competition notice (issued in March 2004) represented the high point of the
ACCCs use of its power under Part XIB. However that example effectively illustrates the
inefficiencies and flaws inherent with Pt XIB processes. The process ran for over 11 months without
reaching a substantive hearing; both the ACCC and Telstra incurred substantial costs, while
diverting significant resources from other activities. Further, the process created a de facto
wholesale standard regulated prices which is Part XIC by the back door.
The penalties associated with the system are extremely high: a competition notice exposes the
recipient not only to substantial adverse publicity, but also to pecuniary penalties of up to $10
million plus $1 million per day for the first 21 days during which the breach continues and
thereafter the penalty becomes $31 million and $3 million per day (subject to successful
prosecution in court by the ACCC).
Therein lies some of the shortcomings of Part XIB it is used as a bargaining tool for costly
settlement undertakings. Past experience has shown that the threat of proceedings can be and are
used by the ACCC to elicit concessions that a more transparent and accountable process could never
have secured (in this case requiring Telstra to significantly reduce its wholesale ADSL prices).
While the lower wholesale ADSL prices did induce take-up by access seekers, this was at the expense
of investment in alternative platforms.
For example, in 2004 Optus largely shifted to using Telstras wholesale ADSL service (resale of
that service accounting for more than 60 per cent of the expansion in Optus broadband customer base
in the 12 months from June last year) as opposed to using the Unbundled Local Loop Service
(ULLS). Indeed, it seems Optus prefers to use Telstras wholesale ADSL service rather than use
its own HFC network. Because of this, the ACCC is seeking to re-create the build incentive by
seeking ever lower and below cost pricing of ULLS and the Spectrum Sharing Service. The combined
effect is Telstras candle being burnt at both ends something which is unsustainable in the
long-run. You can see quickly how it becomes more difficult to put forward a case for investment
in new and improved broadband technologies.
6
Telstra believes that Part XIB is procedurally flawed and is without international parallel. The
degree of uncertainty embedded in the due process under XIB is unique to Australia, and if in the
light of increasing competition these provisions are not wound back, much legitimate
pro-competitive conduct, investment and innovation will be deterred.
With competition and competitors firmly established in the telecommunications landscape in
Australia, the necessity of Part XIB is questionable. Telstra has long stated that the general
competition rules in Part IV of the TPA are sufficient and provide greater certainty to industry
participants. Under Part IV, the ACCC has substantial and sufficient powers to regulate
anti-competitive conduct in all industries including the ability to act quickly via injunctions.
Part XIC Telecommunications Access Regime
As in the case of Part XIB, the need for a telecommunications specific access regime has been
disputed. Long before he became CEO of Fairfax (and more recently, a Vice Chancellor), Fred Hilmer
counselled against industry specific regulation. There does not appear to be any compelling reason
why access to telecommunications services should be regulated any differently to other key
infrastructure services.
Yet, contrary to intent of policy makers, Parts IIIA and XIC appear to be diverging rather than
converging over time. There are now very significant differences in the operation of Part IIIA and
XIC, even more than when Part XIC was introduced in 1997.
A clear example of this is the latitude the ACCC has in determining access pricing. As it stands,
there is no requirement under Part XIC for consistent application of a pricing methodology across
services, and no guidance regarding the weight to be placed on different legislative criteria. In
contrast, following recent changes,
7
regulated access prices under Part IIIA will be set by taking into account specific pricing
principles.6
In the absence of clear pricing principles, the ACCC has, to date, put a strong emphasis on short
term competition at the expense of long term investment. In practice, this has led to promoting
resale by competitors of services and facilities derived from Telstras network. The effect of
this is problematic: it discourages development of facilities-based competitors and undermines the
viability of Telstras network and the attractiveness of investing in it.
What are the results?
A
perpetuating cycle: below cost access pricing inability for Telstra to recover efficient costs
removing the incentives to invest for Telstra and other industry participants and ultimately, in
the long-run, this will lead to under funded and poor performing network.
The current debate around Unbundled Local Loop Service access pricing is a good example of below
cost access pricing and Telstras inability to recover its efficient costs. The ACCC has required
Telstra to provide its competitors with access to ULLS. However, Telstra believes the prices set
by the ACCC for the ULLS are below the long-run economic costs of providing this service.
Telstra initially lodged undertakings with the ACCC with one price for CBD areas (Band 1) and an
averaged price across all other areas (Bands 2, 3 and 4). Average prices at the wholesale level
will assist Telstra to retain its policy of average prices at
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6 |
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The Government has accepted the Senate Committees recommendation in the Inquiry into the Trade
Practices Amendment (National Access Regime) Bill 2005. The pricing principles include: |
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(a) |
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That regulated access prices should: |
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(i) |
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be set so as to generate expected revenue for a regulated service or services that is at least
sufficient to meet the efficient costs of providing access to the regulated service or services;
and |
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(ii) |
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include a return on investment commensurate with the regulatory and commercial risks
involved. |
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(b) |
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That the access price structures should: |
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(iii) |
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allow multi-part pricing and price discrimination when it aids efficiency; and |
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(iv) |
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not allow a vertically integrated access provider to set terms and conditions that discriminate
in favour of its downstream operations, except to the extent that the cost of providing access
to other operators is higher. |
8
the retail level. Thus maintaining pricing parity between metropolitan and regional areas of
Australia.
The averaging approach was rejected by the ACCC, who in October 2003, published its final model
price terms and conditions determination for ULLS prices. It detailed starting prices at $22/month
in Band 2 (the area where the bulk of ULLS take up is expected) based on what Telstra correctly
believed to be overly optimistic take-up forecasts that artificially reduced price. The model
terms and conditions also made reference to a pricing adjustment mechanism that annually adjusted
price if the actual take-up varied materially from forecast. This starting point was 40% below the
ACCCs previously published estimate in August 2000.
Telstra lodged its ULLS undertaking containing an adjustment mechanism at these prices in December
2003. However in December 2004 in a draft decision, the ACCC rejected Telstras undertaking
indicating the adjustment mechanism created too much uncertainty for access seekers when it became
clear its predicted forecasts would not be achieved and prices would increase. In response, and to
provide certainty and limit disputes, Telstra immediately lodged revised undertakings with the
adjustment mechanism removed and prices at a flat Band 2 rate of $22.00. In August 2005, the
ACCC issued a draft decision to reject Telstras revised undertaking and in a departure from its
previous pricing methodology considered a new, lower, price point for ULLS in Band 2 would be
appropriate. There are concerns that the methodology will produce prices as low as $13/month,
which would be a further 40% below the price published in its final determination. So, despite no
evidence of a reduction in costs the ACCC has advocated an 80% drop in ULLS prices in three years.
All the while Telstra is expected to provide pricing parity at the retail level between services
provided in metropolitan and regional areas despite there being at least a 10-fold disparity
between the highest and lowest ULLS prices proposed by the ACCC. Clearly the tension between the
two is unsustainable.
The practice of setting regulated prices below efficient economic costs is value-destroying and
perpetuates the need for ongoing access regulation. It is interesting to
9
note that the Productivity Commission in its Draft Report into the Review of the National Access
Regime stated that given the asymmetry in the costs of under and overcompensation of facility
owners, together with informational uncertainties facing regulators, there is a strong in principle
case to err on the side of investors.7
The timeframes parties must work towards under Part XIC, are able to be altered in order to seek
further information or if the ACCC feels that an extension is necessary. Experience in the
telecommunications industry strongly suggests that the time taken for regulatory decisions can
seriously blow out, to the detriment of all commercial parties involved.
The Part XIC regime is also subject to extensive regulatory gaming which further extends the
timeframes around public inquiries and private arbitrations. This is often caused by public
statements that must leave the ACCC uncertain as to fact and fiction. For example, earlier this
year Optus threatened to not invest in ULLS until the ACCC established adequate access prices for
local call resale services. At the same time, during its own analysts briefing (made public),
Optus announced that the regulated ULLS rates presented opportunities for attractive margin
improvement and further broadband deployment. It subsequently lodged an access dispute in relation
to ULLS.
Telstra is invariably the one accused of gaming the system.
There is also the issue of the Part XIC regime creeping into new markets and applying to new
technologies and services. Should access regulations be extended to new technologies and networks
when they have no bottleneck characteristics. Telstra would argue no. There is nothing stopping
any other carrier with the vision and means from rolling out their own networks. It is dangerous
to regulate technologies and services before their characteristics and capabilities are understood
and a predisposition to act in such a way is likely to deter investment. Regulators must remember
that innovation and investment will not occur unless the correct investment incentives are in
place.
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7 |
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Productivity Commission, Review of the National Access Regime Draft Report, March 2001, p.71 |
10
We are in an era where there is, and will continue to be, rapid technological change. Switch
based technologies are being replaced with IP, copper with fibre and fixed with mobile and wireless
services. In some cases this is going to mean major changes to the way in which an end-user
receives a voice call, an e-mail or their television service and we must be careful about whether
and how such technologies are regulated. Policy makers must ask themselves whether these new and
emerging technologies, and the services supplied over them, are natural monopolies and raise the
same concerns as the copper based PSTN.
Importantly, where the ACCC considers regulation of new technologies and services is appropriate,
the regulatory settings, and in particular the price terms and conditions will need to be carefully
established to ensure that the investment incentives are correct an access price set too low is
not going to encourage carriers in the industry to bear the commercial risk associated with new
technologies.
In this
environment, one might expect to see regulation being wound back, to
decrease the
likelihood of regulatory error, rather than being wound forward with the possibility of
regulatory error being increased.
What though, do we see? A narrowing of review rights. ...
Under the recent changes to Part XIC of the Trade Practices Act, the ACCC is exempted from meeting
standards of procedural fairness when making an interim access determination for a declared service
if it has already made a pricing determination.
The effect of this amendment is that the ACCC can issue broad pricing principles for a declared
service; and then, so long as the interim access price is consistent with the pricing principles,
the ACCC need not adhere to ordinary standards of procedural fairness in relation to deriving the
interim price.
According to the Explanatory Memorandum, the purpose of the carve-out in relation to procedural
fairness is to remove the incentive for delay and to encourage quicker resolution of
arbitrations.
11
So, here we are, 8 years after full deregulation of the industry, with policy makers still
concerned about the need for speed and apparently far less concerned about regulatory error and
the need for accuracy. Once an interim price becomes established in the market, it then
impossible to move the market back to a higher price where the interim price, is on subsequent
review, found to be incorrect.
It seems that, in some ways, weve ignored some of the important lessons of the last 8 years. In
December 2001, the Productivity Commission expressed concern in its Final Report that Part XIB
lacks procedural fairness and that the ACCC should use the access regime as a more transparent
regulatory process. This latest change to the legislation, however, removes safeguards of
procedural fairness from the access regime. The Productivity Commission also noted in the same
report that speedy decision making increases the risk of regulatory error which can adversely
affect investment decisions a warning which, it seems, has been largely ignored in this latest
legislative change.
And the stakes are high without continued investment in Australias telecommunications
infrastructure, will Australias future economic prosperity be safeguarded? Im sure the rest of
the world will watch on with interest from the sidelines will we succeed or fail?
12
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27 October 2005
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Office of the Company Secretary |
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The Manager |
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange 4th Floor, 20 Bridge Street
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AUSTRALIA |
SYDNEY NSW 2000 |
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra strategic review of Hong Kong Operations
As previously announced, Telstra is undergoing a strategic review of its operations. This
review extends to Hong Kong and options in that market including the feasibility of merging
CSL with another operator. This work is preliminary and has not been completed.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
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28 October 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra letter to shareholders
Attached for release to the market is a copy of a letter sent to all shareholders with
their 31 October 2005 dividend statement.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
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Telstra Corporation Limited
ABN 33 051 775 556
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All Registry Communications to:
Within Australia
Phone 1300 88 66 77
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Telstra Share Registrar
C/- ASX Perpetual Registrars Limited
PO Box 14300
MELBOURNE VIC 8001
Website: www.asxperpetual.com.au/telstra
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Facsimile (03) 8614 2903
Overseas
Phone +61 (3) 9615 9126
Facsimile +61 (3) 8614 2903
Email: telstra@asxperpetual.com.au
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31 October 2005
Dear Shareholders
I have taken this opportunity to write to you and update you on the issues that are affecting
your company.
Since July 1, I have been working with our leadership team to devise a new business strategy for
the future.
There are three levers that affect our capacity to improve the financial performance of Telstra
costs, revenues and regulation.
The first two factors our ability to reduce costs and our strong determination to increase
revenues will be addressed with managements report on the results of our strategic review, in
mid-November.
The third lever is regulation, and on this issue there has been a great deal of debate. This is a
good thing. These regulatory issues facing our company,the industry and the broader private
sector,are important and will determine the future of telecommunications in Australia.We would
encourage everyone to take part in that debate because it is through argument and debate in
politics, in the media, and in the marketplace of ideas that people see the whole picture and make
decisions about their future.
Management is committed to ensuring that, as a shareholder in this company, you are aware of and
have the opportunity to be engaged in our efforts to create a pro-consumer, pro-competition,
pro-growth telecommunications agenda for Australia.
We are committed to open and transparent communication to all our shareholders that includes
providing details about market briefings and transcripts of market briefings, that are available on
our Investor Relations website at www.telstra.com.au/abouttelstra/investor.
Thanks to the many of you who have written to me and those of you who have attended our recent
Annual General Meeting, expressing strong views on the current debate we are engaged in, clearly
passionate about the future of our company.
There is no doubt that in the times ahead Telstra will continue to be a subject of debate among the
media, competitors and other telecommunication industry stakeholders.
So that we can communicate as quickly and efficiently with you, as we do with the the financial
community, we would encourage you to become an electronic shareholder by logging into the share
registry at www.asxperpetual.com.au/telstra or turn to the back of your dividend statement for
instructions.
Its your company you own it and we are eager to see that you are engaged in the issues that
affect your investment. We would like to hear from you, we would like to answer your questions and
we would like to encourage you to contribute to the debate. You can email us at
investor.relations@team.telstra.com.
As we progress the debate on regulatory reform, we will continue our focus on increasing revenue
and reducing costs to ensure the future prosperity of our company.
Yours sincerely
Sol Trujillo
Chief Executive Officer
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3 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra letter to ACCC
For your information, attached is a copy of a letter sent to the ACCC from Telstras Chief
Financial Officer John Stanhope.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
John V Stanhope
Chief Financial Officer &
Group Managing Director
Finance and Administration
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Level 40
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Tel 03 9634 9901 |
242 Exhibition Street
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Fax 03 9634 6410 |
Melbourne Vic 3000 |
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Australia |
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3 November 2005
Mr Graeme Samuel
Chairman
ACCC
Level 35
360 Elizabeth Street
Melbourne VIC 3000
Dear Graeme
We were surprised to say the least to see you reported in todays media to the effect that the Commission has no idea of the source
of Telstras estimate of an $800m annual loss if the ACCCs de-averaged pricing model for ULL is adopted. We were equally surprised
to see you seek in effect to discredit our use of an OECD report which highlights the need for averaged ULL prices if geographically
averaged prices are going to be maintained at the retail level.
The $800m figure is derived directly from detailed analysis of the ACCCs draft ULL determination.
On the basis of this analysis of the ACCCs draft ULL determination, Telstra would need to charge $144 per month for ULL in Band 4
(rural and remote areas) to permit cost recovery. As the Commission knows, Telstra is unable in practice to charge these figures, as
ULL rollout would be uneconomic in these areas competitors would rely instead on straight re-sale of Telstras existing network,
which is priced at $40 per month on average for telephony customers and $70 per month on average for combined telephony and DSL
customers.
With 715,000 Telstra customers in Band 4, the average gap between the position adopted by the ACCC as to the price needed to allow
cost recovery (estimated at $144 per month per customer), and the revenues that will actually be received by Telstra (average about
$45 per month per customer), would be over $70m per month, or in excess of $800m p.a.
This loss is covered today by the cross subsidy inherent in an averaged wholesale and retail pricing structure which the ACCC wants
to strip away on economic efficiency grounds, but without any regard to the resultant negative consequences for rural Australia.
We note the comment in the recent OECD report entitled Access Pricing in Telecommunications (2004) which stated:
If the regulator wishes to preserve the geographically averaged structure of end-user prices, it is essential to geographically
average ULL prices.
As the Government has recently adopted a retail parity pricing position for telephone services, the above-mentioned OECD report
clearly demonstrates that the Governments policy position is only sustainable if ULL prices are averaged.
Telstra Corporation Limited
ABN 33 051 775 556
I particularly note in this context that this OECD Report, adopted by the OECDs Competition Committee, stated The report was
drafted by Darryl Biggar, consulting economist to the ACCC, previously a member of the OECD Competition Division.
Additionally I would note that this OECD report highlights a major conflict between the de-averaged wholesale pricing approach the
ACCC is taking on ULL, and the averaging approach it has adopted in relation to local call resale in response to the Governments
policy on setting local call rates. In relation to this averaging approach, known as retail-minus, the OECD reports states:
Australia........................which has per-call charges for local calls, resolves the trade-off by
introducing a special set of charges for local calls. Specifically, rather than use (cost-plus) per minute charges for call
origination and termination, in the case of local calls, Australia relies on a retail-minus approach which sets access prices on a
per call basis. This retail-minus approach maintains a close relationship between final prices and access prices. Since local calls
in Australia are not geographically differentiated, are not differentiated according to peak /off-peak but do depend on the identity
of the customer (business/residential), the retail-minus approach ensures that this same structure is reflected in the access
prices. (page 114); emphasis added.
Finally I wish to correct an error you made when you advised the relevant Senate Estimates Committee yesterday that, in referring to
OECD material when presenting its position on ULL pricing, Telstra was referring to an OECD staff paper (with the strong inference
that this staff paper had no official status). There are in fact 2 documents: the staff paper you referred to, as well as the
official OECD document noted above. We are only referring to the major report released by the OECD in January 2004. You may therefore
wish to consider correcting your error as to Telstras use of OECD material with the relevant Senate Estimates Committee.
Yours sincerely
John V Stanhope
Chief Financial Officer &
Group Managing Director
Finance and Administration
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11 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Appendix 3y- Change in Directors Interest Notice
In accordance with the listing rules, I attach an announcement for release to the
market.
The appendix 3y is lodged to reflect recent changes undertaken to Ms Hutchinsons holdings by
reason of reinvesting special dividends. The late lodgement of this notice was due to an
administrative oversight.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Rule3.19A.2
Appendix 3Y
Change of Directors Interest Notice
Information or documents not available now must be given to ASX as soon as
available. Information and documents given to ASX become ASXs property and may
be made public.
Introduced 30/9/2001.
Name of entity TELSTRA CORPORATION LIMITED
ABN 33 051 775 556
We (the entity) give ASX the following information under listing rule 3.19A.2
and as agent for the director for the purposes of section 205 G of the
Corporations Act.
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Name of Director
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BELINDA HUTCHINSON |
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Date of last notice
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23 AUGUST 2005 |
Part 1 Change of directors relevant interests in securities
In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust
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Direct or indirect interest
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CHANGE TO DIRECT INTERESTS ONLY |
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Nature of indirect interest
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PURCHASE OF ADDITIONAL SHARES |
(including registered holder)
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GEARED EQUITIES INVESTMENT |
Note: Provide details of the circumstances giving
rise to the relevant interest. |
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Date of change
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MOST RECENT CHANGE 23 SEPTEMBER
2005 |
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No. of securities held prior to change
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DIRECT 37,111 |
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INDIRECT32,289 |
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Class
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ORDINARY |
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Number acquired
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1,226 |
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Number disposed
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NIL |
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Value/Consideration
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MOST RECENT CONSIDERATION $4.32 PER |
Note: If consideration is non-cash, provide
details and estimated valuation
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SHARE |
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No. of securities held after change
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DIRECT38,337 |
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INDIRECT32,289 |
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Nature of change
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CUMULATIVE PURCHASE OF ADDITIONAL |
Example: on-market trade, off-market trade,
exercise of options, issue of securities
under dividend reinvestment plan,
participation in buy-back
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SHARES FROM PROCEEDS OF SPECIAL
DIVIDENDS. |
Part 2 Change of directors interests in contracts
NIL
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4thFloor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes of Strategic Review
In accordance with the listing rules, please find a copy of slides to be delivered by the CEO
at todays presentation of the outcomes of Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
· Fact based, data driven, into the details |
· Listening...to everyone |
1
* Where has Telstra Been? |
· Network and IT architecture |
· We just have too much complexity |
· Adding volumes to complexity exponentially |
· We have too many of everything |
· High capex ratios are forecast to continue |
2
* We Have Way too Much Complexity |
* Volumes are Growing Exponentially |
Data and Internet volumes |
3
Revenue Growth is Declining |
The increasing decline of the
PSTN business |
· The slowing growth in the
wireless market |
· The cost of regulation is growing |
· Minimal New Product Revenues |
· There is little differentiation in the market |
· Other growth platforms are not offsetting the PSTN losses fast enough |
· Mix shift to lower margin products |
The increasing decline of the PSTN business |
4
* Once the PSTN Decay Starts, the Best You Can Do is slow Down the Decy Rate |
* Minimal New Product Revenues |
% revenue from new technology products (<3 years old)* |
Products greater than three years old |
Note: New product = New technology within last three years |
5
6
Driving Earnings Downward *
-10.0
0.0
10.0
20.0%
%change in EBIT
1H 2005 2H 2005
05-06 Sept
Guidance
5.9%
-0.2%
-7.0%
-10.0% T2
16.0% |
It Has Been an Uncomfortable Ride for
Shareholders *
T2 well below its offering price
· Current price 20% below July 1 st , 2005
· Lowered earnings guidance in September 2005
· Regulation and legislation has created
complete uncertainty
· Growth prospects limited
· T2 well below its offering price
· Current price 20% below July 1 st , 2005
· Lowered earnings guidance in September 2005
· Regulation and legislation has created
complete uncertainty
· Growth prospects limited |
6
7
Business Model Challenge *
The current model will not get us
where we want to go we need a
new model |
So Where Do We Go from Here? * |
7
8
Requirements of the New Strategy *
Need to grow revenue
· Need to cut costs
· Need to change the game pricing, services,
services delivery
· Requires a new economic model |
Our Vision *
To give the customer a powerful, seamless
user experience across all devices and all
platforms in a 1 Click, 1 Touch, 1 Button,
1 Screen way whether that customer is an
individual, small business, large business or
governmental agency |
8
9
Serving
Interests
of All
Serving
Interests
of All
Differentiation
is the Key
Differentiation
is the Key
ROIC will Drive
Resource
Allocation
ROIC will Drive
Resource
Allocation
Expand in Core
Competency Areas
Expand in Core
Competency Areas
Simplicity of Use
(One Touch,
Click, Button,
Page, Screen)
Simplicity of Use
(One Touch,
Click, Button,
Page, Screen)
Low
Cost Model
Low |
Cost Model
Market
Based
Management
Market
Based
Management
The Transformational Decisions *
Fewer
Partners
Too many
Fewer
Partners
Too many
Expand in Core
Competency Areas
Expand in Core
Competency Areas
Australia
1st, 2 nd and
3 rd Priority
Australia
1st, 2 nd and
3 rd Priority
Market
Based
Management
Market
Based
Management
One
Factory
Model
One
Factory
Model
Integrated
Company
Integrated
Company
Low
Cost Model
Low
Cost Model
Serving
Interests
of All
Serving
Interests
of All
Integrated
Services
Integrated
Services
Broadband
Focused
Broadband
Focused New Economic
Model
New Economic
Model
New Customer
Experience
New Customer
Experience
Differentiation
is the Key
Differentiation
is the Key
ROIC will
Drive Resource
Allocation
ROIC will
Drive Resource
Allocation
Simplicity of Use
(One Touch,
Click, Button,
Page, Screen)
Simplicity of Use
(One Touch,
Click, Button,
Page, Screen)
Value Based vs.
Price Based |
Value Based vs.
Price Based
Comms, Info
Transactions,
Entertainment
Comms, Info
Transactions,
Entertainment
Next Generation
Networks & IT
Next Generation
Networks & IT
One
Factory
Model
One
Factory
Model
Integrated
Company
Integrated
Company
Integrated
Services
Integrated
Services Broadband
Focused
Broadband
Focused
Next Generation
Networks & IT
Next Generation
Networks & IT
Newer Customer
Experience
Newer Customer
Experience
New Economic
Model
New Economic
Model
Value Based vs.
Price Value Based vs.
Price Fewer
Partners
Too many
Fewer |
Partners
Too many
Comms, Info
Transactions,
Entertainment
Comms, Info
Transactions,
Entertainment
Australia 1st,
2nd and 3rd
Priority
Australia 1st,
2nd and 3rd
Priority |
Priorities: Sensis
This is one of the best performing directory businesses in the
world
· We will protect and grow the core print yellow pages
business...but Sensis will become much more
· We will continue to build on our market leading search and
transaction business and transform it into the pre-eminent
interactive applications and services business in Australia
· We will integrate the applications and services with those of
Telstra
* |
9
10
Our Other Business Priorities *
Drive operational improvement and leverage the brand and HFC
network
· Continue to build on our market leading position and use it as a
potential longer term entry vehicle into China
· Look for breakout opportunities and focus on profitable operations
· Focus on driving operational excellence and the right capacity
decisions and investments |
Stakes in the Ground
Revenue growth 2.0% to 2.5% p.a. (FY10 vs. FY05)
· 20-30% of new revenue growth
· Down 6,000 8,000 over 3 years
· FY10 will be the same cost level as of Jan 1 st 2006
· Falls to 12% of revenue in 2010 after
$2.5B $3.5B bubble in FY06-FY08
· New product revenue
· Workforce
· CAPEX
· Cost
*
EBITDA ($) 3-5% p.a. growth through FY10
· EBITDA margin 50% 52% by FY10
· $6B $7B by 2010 Free cash flow |
10
11
The Rest of the Day
Market Based Management
Bill Stewart
Broadband
Justin Milne
Consumer & Small Business
David Moffatt
Government & Large Business
David Thodey
Wholesale
Deena Shiff
One Factory Model
Greg Winn
Sensis
Bruce Akhurst |
Financials
John Stanhope
Strategy Summary
Sol Trujillo
* |
11
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra signs Hong Kong Memorandum of Understanding (MOU)
Telstra has entered into a non-binding Memorandum of Understanding (MOU) with
New World Development Company Limited and its listed subsidiary, New World
Mobile Holdings Limited, concerning a proposed merger of their respective Hong
Kong mobile companies, Hong Kong CSL Limited and New World PCS Limited.
The MOU envisages that if agreement is reached between Telstra, New World
Development and New World Mobile Holdings, following completion of the
transaction CSL and New World PCS will be merged on a debt free basis so that Telstra
will own 76.4% of the equity in the combined business and New World Mobile
Holdings will own the remaining 23.6%. Telstra will also receive HK$244M (A$42m) in
cash.
Telstra, New World Development and New World Mobile Holdings have agreed to a
period of exclusivity until 2 December 2005 with a view to reaching final agreement.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstras strategy for growth
In accordance with the listing rules, I attach a copy of a media announcement for
release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
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15 November 2005
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327/2005 |
Telstras strategy for growth
Telstra today announced a strategy for improving its business by deploying a company wide
market based management system, adopting a one factory approach to managing operations and
delivering integrated services to customers.
The improved performance will be underpinned by:
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Increasing revenue by providing new integrated services targeted to business and consumer
segments that have different needs and value services differently, with a seamless one click,
one touch, one button or one screen approach |
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Cutting costs by simplifying processes and systems, reducing duplication and complexity of
existing networks by operating under a one factory approach which will lead to new
efficiencies and allow a reduction in the number of full time equivalent (FTE) positions
while delivering more effective service. |
CEO Sol Trujillo outlined the strategy for a new Telstra for Australias broadband and wireless
future at an investors briefing in Sydney. Telstra announced decisions to:
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Introduce a next generation IP network, an investment of more than $10 billion over five
years of which $2-3 billion is incremental over existing plans, with the IP core in place by
the end of 2007 |
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Reduce the number of Telstras 52,000 full time equivalent (FTE) positions by between
6,000 and 8,000 over three years and 10,000 over five years |
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Introduce a $200 million field staff training program to provide Telstra people with the skills
in building, running and maintaining next generation networks |
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Replace the CDMA mobile network with a national 3G GSM network which will offer the
same or better coverage than currently available |
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Cut the number of different network platforms from about 330 by 60 pc within three years |
|
|
|
Cut the number of business and operational support systems from about 1200 by 75 pc in
three years. |
Telstra announced new commitments including:
|
|
25 pc of Telstra revenues will come from new products by the end of 2008 |
|
|
|
Sensis will double its revenue base to $3 billion within five years |
|
|
|
80 pc of Telstras internet customers will have broadband in three years (today 50 pc are on
broadband) |
|
|
|
25 pc of customers will be using 3G in three years (now 1 pc) |
|
|
|
Business and government customers will be served by 16 competency centres to equip large
customers to transition to an IP environment and to allow Telstra to grow faster than the
market. |
Enhanced consumer offerings announced today include Telstra BigPond signing a deal with
Sony Pictures to offer movie downloads to PCs from March 2006 and new initiatives from
Telstras directories and advertising business, Sensis, offering online consumer to consumer
transactions at Trading Post.
|
|
|
|
|
Telstra Corporation Limited |
|
|
ABN 33 051 775 556 |
Mr Trujillo outlined Telstras financial projections based on the execution of the new strategy
raising top line growth by between 2 pc and 2.5 pc compound annual growth rate (CAGR)
between now and 2010.
Chief Financial Officer John Stanhope said the Telstra Board intends to pay an ordinary dividend
of 28c a share for the next three years and then review it, subject to the boards half yearly
declaration and review of the business and regulatory conditions.
The CFO announced that the Board has decided not to proceed with the third year of the $1.5
billion capital management program due to end in 06-07. It is considered more important to
invest this money to implement the new strategy which is about delivering long term shareholder
value.
Telstra updated the market on the outlook for Telstras earnings for the 2005-06 year with an
expected EBIT decline between 19 to 24 pc as a result of the implementation of the strategy
which will require accelerating depreciation relating to assets that will be decommissioned. This
new estimate would increase the decline to between 25 and 30 pc if Telstra raised a provision for
redundancy. This assumes a reasonable regulatory outcome.
Other financial projections include:
|
|
A cost structure that will remain flat from the half year 05-06 level |
|
|
|
Revenue growing faster than expense growth, reversing recent trends with EBIT expected
to grow at a 3 to 4 percent CAGR between now and 2010. |
Mr Trujillo said: We will not require the same number of employees and contractors as we
implement the strategy because we will reduce complexity. With simplicity we can be leaner,
he said.
He said regulation has a huge potential impact on Telstras business and the financial projections
assume a reasonable regulatory environment in which to operate.
If excessive regulation doesnt get in the way, we can hit the plan we have laid out today. If it
does get in the way, it has the potential to be harmful to our core, he said.
Mr Trujillo said: We have a chance to make a strong company great. We will do that by being
innovative, by offering integrated services to consumers, by employing market based
management and by being highly competitive. Customers want it their way and they have very
different needs. Only Telstra can make it happen.
Telstra has a vision to use technology and capabilities available today to transform industries
and improve peoples lives. We have barely tapped the potential of what is possible and how we
can improve productivity for Australian business and increase mobility for consumers.
Mr Trujillo said the Australian telecommunications industry was based on price competition in a
downward spiral and was not adding enough value to its customers.
|
|
|
|
|
Telstra Corporation Limited |
|
|
ABN 33 051 775 556 |
Our strategy is to offer customers products which work seamlessly together and to offer
business differentiated wireless and broadband solutions which will create the most value for
them, he said.
The market based management plan outlined by Group Managing Director Strategic Marketing
Bill Stewart will include needs based and value based segmentation following extensive high
quality customer research.
Telstras program will involve interviews with 90,000 consumer customers and will build a
panel of 16,000 small businesses in order for Telstra to understand its customers needs like
never before.
Telstras Chief Operations Officer Greg Winn said a review of Telstras operations over the past
four months showed that investment was spread across far too many networks and technologies.
Telstra planned to cut the number of its complex business support and operational support
systems by 75 pc in three years and transform the IT capability to deliver new cost-effective
capabilities.
We will introduce a new IP/MPLS network core by the end of 2007, he said. We will deploy
five mated pairs of new high capacity soft switches to replace 116 class five switches, providing
deep network redundancy, deep resiliency and dramatically lowering our cost structure.
Mr Winn said the move to a national 3G GSM mobile network would mean Telstra would be the
first Australian telco to deliver nationwide wireless broadband to all its mobile customers,
offering improved speed and quality. He said that Telstra spends more than four times on capex
per CDMA subscriber than it does per GSM subscriber.
A centralised program office will orchestrate the change effort through the company, he said.
Investors were also told that:
|
|
Sensis plays a critical role in Telstras core strategy and its online business would be further
developed by integrating search and transaction based applications and services for Sensis
customers and core Telstra customers. |
|
|
|
Foxtel is a core asset by which Telstra could create shareholder value. |
|
|
|
Telstra announced a memorandum of understanding to merge its Hong Kong mobile business
CSL and another Hong Kong carrier New World Mobile Holdings which would give clear
market leadership. |
Telstra Media Contact:
Andrew Maiden
Tel: 02 9298 5259 Mbl: 0428 310 710
Telstras national media inquiry line is 13 1639 and the Telstra Corporate Communications
Centre is located at: www.telstra.com.au/abouttelstra/media
|
|
|
|
|
Telstra Corporation Limited |
|
|
ABN 33 051 775 556 |
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
SYDNEY NSW 2000
|
|
Telephone 03 9634 6400 |
|
|
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes of Strategic Review slide presentation by GMD Strategic Marketing
In accordance with the listing rules, please find a copy of slides to be delivered by Bill
Stewart, Group Managing Director Strategic Marketing at todays presentation of the
outcomes of Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
Telstra Corporation Limited |
|
|
ACN 051 775 556 |
|
|
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and
uncertainties. Actual results, performance or achievements could be significantly different from
those expressed in, or implied by, these forward- looking statements. Such forward-looking
statements are not guarantees of future performance and involve known and unknown risks,
uncertainties and other factors, many of which are beyond the control of Telstra, which may cause
actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general
economic conditions in Australia; exchange rates; competition in the markets in which Telstra will
operate; the inherent regulatory risks in the businesses of Telstra; the substantial technological
changes taking place in the telecommunications industry; and the continuing growth in the data,
internet, mobile and other telecommunications markets where Telstra will operate. A number of
these factors are described in Telstras Annual Report and Form 20-F. |
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated.
Disclaimer |
1
Bill Stewart
Group Managing Director
Strategic Marketing |
Summary *
Simple Process
· Management Accountability
· Clear Focus
· Results |
1
2
Whats Different
Experience
· Depth and Breadth of Research
· Operationalise through Systems
· Full Range of ICE Services
No competitor can duplicate
* |
Australian Telecommunications Market *
Market Growth
· Market Share
· ARPU
· Churn |
2
3
Market Based Management
Impacts on Telstra
Growth
Improved Sales
Improved ARPU
Customer Satisfaction
Reduced Churn
Cost to Serve
Efficiencies of spend
Profitability |
Improved customer
lifetime value
Research Research Research Segments Segments Segments
Value
Proposition
Value Value
Proposition Proposition
Service
Delivery
·Service Service
Delivery Delivery
·Channels Channels Channels
·Media
Preference
·Media Media
Preference Preference
·Products &
Service
Bundles
·Products & Products &
Service Service
Bundles Bundles
Knowledge Systems Knowledge Systems Knowledge Systems |
Mediocre Competitor View *
Behaviour Segment
Mobile & internet services
Average use of voice
Average/heavy use of text
Average ARPU
High propensity to churn
Behaviour Behaviour Segment Segment
Mobile & internet services Mobile & internet services
Average use of voice Average use of voice
Average/heavy use of text Average/heavy use of text
Average ARPU Average ARPU
High propensity to churn High propensity to churn
Megan
Average Text
20 mo / 24 mo
Megan Megan
Average Text Average Text
20 mo / 24 mo 20 mo / 24 mo
Simone
Heavy Text
7 mo / 24 mo |
3
4
Magazines
Off-Beat
Shops Around
Text
Knowledge & Exploration
Customer View *
Television
Trendy
Impulsive
Downloads
Fun & Friends
Behaviour Segment
Mobile & internet services
Average use of voice
Average/heavy use of text
Average ARPU
High propensity to churn
Behaviour Behaviour Segment Segment
Mobile & internet services Mobile & internet services
Average use of voice Average use of voice
Average/heavy use of text Average/heavy use of text
Average ARPU Average ARPU
High propensity to churn High propensity to churn
Megan
Average Text
20 mo / 24 mo
Megan Megan
Average Text Average Text
20 mo / 24 mo 20 mo / 24 mo
Simone
Heavy Text
7 mo / 24 mo |
*
World-Class Competitor View
Media
Retail Location
Retail Design
Cross-sell / Up-sell
Retention
Advertising Themes
New service Innovation
Television
Malls
Bright & Fashionable
Ring Tones & Music
New Trendy Handset
Trendy & Fun
MMS & Photo Online Management
Press & SpecialisedMagazines
Specialised Stores
Demos & Internet
Special Text offers
Price Plan Latest Service
Technical Innovation & Value
Integrated Messaging (Mobile & PC)
Micro Segment A Micro Segment A Micro Segment A Micro Segment B Micro Segment B Micro Segment
B Behaviour Segment
Mobile & internet services
Average use of voice
Average/heavy use of text
Average ARPU
High propensity to churn
Behaviour Behaviour Segment Segment
Mobile & internet services Mobile & internet services
Average use of voice Average use of voice
Average/heavy use of text Average/heavy use of text
Average ARPU Average ARPU
High propensity to churn High propensity to churn
Simone
Heavy Text
7 mo / 24 mo
Megan
Average Text
20 mo / 24 mo
Megan Megan
Average Text Average Text
20 mo / 24 mo 20 mo / 24 mo |
4
5
Types of Customer Segmentation
Relational
CRM & direct
marketing campaigns
·Event- driven
·Up- sell, cross- sell,
retention
·Campaign
management tools
Value-based
Revenue or lifetime
value ranking
·Targeting
·Billing system data
·DataMarts
Needs-based
Customer research
based
·Stable in time
·Highly predictive
·Highly actionable
·Messaging
·Innovation
·Customer touch- points |
*
Phases of Customer Segmentation
Customer data warehouse
Data aggregation
·Data cleansing
·Single view of the customer
Needs-based research
Higher order
·PSTN
·Broadband
·Mobile
·Internet / Info Service
·Pay TV
Phase I
Needs
Identification
Customer Knowledge Systems Customer Research |
5
*
6
Phases of Customer Segmentation
Customer data warehouse
·Segment attribution
·Micro segment attribution
Latent Structure / PCA
Segment identification
Key Question
Discriminant Analysis
Phase II
Customer
Identification
Customer Knowledge Systems Customer Research |
*
Phases of Customer Segmentation
Campaign & Channel Capabilities
Campaign management
·IVR & routing
·Intelligent scripting
·Channel capabilities
Segment research
Brand & media
·Products & services
·Channel
·Customer Experience
Phase III
References
BTL ATL Execution
Customer Knowledge Systems Customer Research
* |
6
7
Value Propositions
·Differentiation at Telstra
Simple, easy-to-use, one click application
Intuitive functionality and navigation
Common interfaces
Personalisation
Shared application services |
*
End-to-End Customer Touchpoint Management
Brand
attributes
Brand
positioning
Messaging
Media
selection
Stock
location,
layout &
design
POS material
Handsets/ CPE
Packaging
Staff training
Web design
Value
propositions
Applications
Personalised
features
Network
access
coverage
Customer
training
User interface &
content
Awareness /
Preference
Awareness / Awareness /
Preference Preference
Point of
Sale
Point of Point of
Sale Sale
Service
Offers
Service Service
Offers Offers
Service
Support
Service Service
Support Support
Point
of Sale
Point Point
of Sale of Sale
Customer
Relationship
Customer Customer
Relationship Relationship
Payment
options
Terms &
conditions
Bill layout &
inquiries
IVR & queue
handling
Complaints &
deactivations
Tariff plans
Activation &
set-up
Personalisation
Pre-loaded
applications
Top-ups
Churn management
Up-sell / cross-sell
Win-back campaigns
Customer data marts
Campaign
Management |
7
Customer Knowledge Systems
Data
Data Warehouse
Enterprise
Data
Warehouse
Insight
Modelling
and Scoring Reporting Campaign
Management
Individualisation /
Householding
CCDW
Modeling/
Scoring
Campaign
Mgt
Reporting
Data Mart
Extract Load Transform
Customer Analytic
Record
Channels
Order
Capture
Trouble
Ticketing
Customer
Account
Fault
Capture
/ Mgt
List and Intelligent Scripting
Shop/ Dealer
Web
IVR
Call Centre
Sales Force
Automation
Advertising
Agency
Planning, Execution,
Measurement
Intelligent Scripting Call Centres
Web / IVR Dealer / Shops |
*
Targets & Benchmarks
Customer Knowledge Systems,
Benchmarks, Improvements
Campaign Execution & Time Reduction 75%
Labour Productivity Improvement 20%
Cross-sell / Up-sell Improvement 30%
Churn Reduction 10% |
8
*
9
Timelines
Transform
Planning
·Cost
Reductions
·Phase I
Research
·Single View
Database
Q405
Phase II
Research
·Attribution
Algorithms
·Segmented
organisation &
ATL Campaigns
·Segment
Strategies &
Touch Point
Mapping
Q106
Phase III
Research
·Database
Attribution &
Segment
Profiles
·Automated
Campaign
Management
Q206
Micro Segment
Profitability
·Micro Segment
BTL Campaigns
·Prospect
Management
·Single Screen
in Channel
Q306
Micro
Segment
Intelligent
Scripting
·Micro
Segment
Online Offers
Q406
Fully
Segmented,
Integrated
Customer
Experience
2007 |
*
Whats Different
Experience
· Depth and Breadth of Research
· Operationalise through Systems
· Full Range of ICE Services
No competitor can duplicate |
9
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager |
|
|
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
SYDNEY NSW 2000
|
|
Telephone 03 9634 6400 |
|
|
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes of Strategic Review slide presentation by the Chief of BigPond
In accordance with the listing rules, please find a copy of slides to be delivered by
Justine Milne, Chief of BigPond at todays presentation of the outcomes of Telstras
Strategic Review.
Yours
sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
These presentations include certain forward-looking statements that are subject to various
risks and
uncertainties. Actual results, performance or achievements could be significantly different from
those expressed in, or implied by, these forward- looking statements. Such forward-looking
statements are not guarantees of future performance and involve known and unknown risks,
uncertainties and other factors, many of which are beyond the control of Telstra, which may cause
actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general
economic conditions in Australia; exchange rates; competition in the markets in which Telstra will
operate; the inherent regulatory risks in the businesses of Telstra; the substantial technological
changes taking place in the telecommunications industry; and the continuing growth in the data,
internet, mobile and other telecommunications markets where Telstra will operate. A number of
these factors are described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated.
Disclaimer |
1
Justin Milne
Chief of BigPond |
The Internet Has Changed Us Forever
c.1946
ENIAC the first computer
c.1980
Apple Macintosh
c.2005
Lifestyle led computing
BigPond Wireless Broadband |
1
The Future Will be About Using Multiple
Devices on One IP Network
Communication Work
Information Entertainment |
*
Australian Household Broadband Penetration
(Dec 2002 Dec 2007)
Affordable Broadband Fired the Market
and Today the Heat Continues to Build *
5%
11%
14%
25%
37%
51%
0%
10%
20%
30%
40%
50%
60%
2002 2003 2004 2005 2006 2007
Household Penetration (%)
3 |
2
Australia Still Lags the World in Broadband
Penetration Despite a Competitive Market
Broadband Penetration Key OECD Countries
June 2005 (% of population)
10% 10% 11% 13% 14% 15% 16%
19%
26%
Italy Italy
Germany Germany
Australia Australia
France France
UK UK USA USA Japan Japan
Canada Canada
Korea Korea
Source: OECD
3
7
2
29
2 3 2
UK UK
Japan Japan
USA USA
Aus Aus.
France France
Canada Canada
Korea Korea
ISPs per 1M population |
*
Wireless broadband
Cable Broadband existing
cable internet service 2.5M
homes passed
ADSL Broadband existing Metro
& Regional Urban Areas
(including Cable areas)
Satellite (and ISDN)
elsewhere
Only BigPond can Provide Broadband to
Every Australian...
BigPond Broadband Coverage |
3
*
4
. . . Telstra is Committed to Delivering a
Productive and Connected Australia
Education
Information
Knowledge Economy
Productivity
Globalisation
Future Growth |
*
BigPond is Very Well Placed in the
Broadband Market
Broadband Market Share
June 2005 41%
20%
4%
6%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Telstra BigPond Optus iPrimus iiNet TPG
Source: IDC, BigPond Analysis
25%
Other ISPs |
4
*
5
Market Share of 55-60% is Achievable
Brand Awareness (Sep 05)
84%
65%
42%
16% 17%
BigPond Broadband Market Share
(June 03 June 08)
Broadband Market Share
46%
42%
37%
40%
41%
47%
52%
55%
30%
35%
40%
45%
50%
55%
60%
Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 |
*
Broadband is Key to Securing Future ARPU
Monthly ARPU of Broadband customers who take up
all Telstra Services
~$320 ~$10
~$17
~$27
~$5 ~$70
~$50
~$80
~$60
Broadband Mobile Pay TV VAS Movies Music Games PSTN
(Access + voice)
Monthly ARPU
(for a customer
who takes up all
services)
Existing Revenue New Revenue
Broadband ARPU (indexed to FY05/06)
0.95 0.89 0.86
0.13 0.17 0.05
1.00 1.01 1.03
05/06 06/07 07/08
Access ARPU Non-Access ARPU |
5
* Costs are Declining Over Time |
OPEX per Broadband SIO CAPEX per Broadband SIO (FY05/06 FY07/08) (FY05/06
FY07/08) |
1.00 1.00 1.00 1.00 0.95 to 1) 0.80 0.96 |
0.90 indexed 0.60 0.54 0.86 |
OPEX (indexed to 1) 0.85 CAPEX ( 0.40 0.34 0.80 0.20 |
FY05/06 FY06/07 FY07/08 FY05/06 FY06/07 FY07/08 |
BigPond is Well Positioned to Win * in the Converged
World |
Integrated & Synchronised Content & Applications |
3G Mobile Fixed Broadband |
6
* BigPond Will Offer Free Blogging... |
BigPond blogs are publically accessible web pages that serve as a personal journal
for an individual to share diary entries about their personal experiences and hobbies |
* But Our Blogs Will be Different |
7
Applications and Services Will Live
* in the Network.... |
Manage your digital life: |
·
Keep your files somewhere safe |
·
Back up important records
and settings |
·
Keep your disk space free |
·
Access your files from
anywhere |
Value Added Service & Content Packages * for Different Market
Segments . . . |
SME Package Gamers Package |
Access Mail High Speed BigPond Spam Firewall Access Games |
Wireless Web Firewall Family Package Broadband
hosting |
Mobile Online Business Wireless Anti- Movie Access Storage Listing
Broadband Spam downloads |
8
Which Work Across Multiple Platforms,
* Providing a Unique Customer Experience |
* We Are Committed to Wireless Broadband
Wireless Modem |
9
* Launching BigPond Movies Download Service |
Digital Home Supporting Home Office * and Family Entertainment |
Kitchen
Broadband Phone
Family Zone
Premium Mail Hosting |
BigPond Movies BigPond Music Online Storage Anti-Spam Firewall &
Security |
10
Digital Home Changing How |
VoBB Content / Advertising Integrated Messaging (Push) |
· Address Book Web Access |
OPEX per SIO (indexed to
FY05/06) |
BigPond Broadband Market Share |
0.86 60% 0.85 0.8 55% 55% Cost (indexed to 1) 0.75 52% 05/06 06/07 07/08 50% 46% 47%
45% 42% Broadband ARPU (indexed to FY05/06) |
41% 1.01 1.03
40 % 40% 1.00
37% 0.05 0.13 0.17
35%
30% 0.95 0.89 0.86 |
Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 |
05/06 06/07
07/08 Access ARPU
Non-Access ARPU |
11
|
|
|
|
|
15 November 2005
|
|
|
|
Office of the Company Secretary |
|
|
|
|
|
The Manager
|
|
|
|
Level 41 |
|
|
|
|
242 Exhibition Street |
Company Announcements Office
|
|
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
|
Telephone 03 9634 6400 |
SYDNEY NSW 2000
|
|
|
|
Facsimile 03 9632 3215 |
|
|
|
|
|
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by GMD Telstra Consumer &
Small Business
In accordance with the listing rules, please find a copy of slides to be delivered by
David Moffatt, Group General Manager Telstra Consumer & Small Business at todays
presentation of the outcomes of Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
Telstra Corporation Limited |
|
|
ACN 051 775 556 |
|
|
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and uncertainties. Actual results, performance or achievements could be significantly
different from those expressed in, or implied by, these forward- looking statements. Such
forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, many of which are beyond the control of Telstra, which may
cause actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general economic conditions in Australia; exchange rates; competition in the markets in which
Telstra will operate; the inherent regulatory risks in the businesses of Telstra; the substantial
technological changes taking place in the telecommunications industry; and the continuing growth in
the data, internet, mobile and other telecommunications markets where Telstra will operate. A
number of these factors are described in Telstras Annual Report and Form 20-F. |
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated. |
Telstra Consumer & Small Business |
Growing our Delivering on
integration Business and innovation |
Operational Simplicity for the |
1
Migrate to Shift the Deliver on the Drive adoption higher value customer mix power of &
penetration platforms integration of new Telstra services |
Focus on growth in mobility |
· Wireless broadband / mobile bundles |
· Common content platform |
2
Deliver on Optimise across Streamline Drive lower cost simplicity and a the supply
activation and & differentiated chain fulfilment segmented customer channels experience |
* A Challenging Environment... |
3
* A Challenging Environment... |
* A Challenging Environment... |
Market structure Consumer &
PSTN decline Small Business $6bn |
4
* A Challenging Environment... |
· PSTN decline Customer Relationships 5 million consumers |
1.4 million small businesses |
* A challenging environment... |
· Customer experience & Customers are expectations demanding simplicity, convenience,
service and focus. |
5
* A challenging environment... |
· PSTN decline Mobile Caps |
Customer experience & 3G
Capacity expectations MVNOs
Competitors and |
ULL / ADSL2+ emerging technologies |
Delivering customer value the pathway to growth |
6
*How We Will Put the Customer First
Customer Insight
driving
Integrated Customer Propositions
New platforms and focus will extend current capabilities |
*How We Will Put the Customer First
Whole of customer
Customer Insight
driving
Integrated Customer Propositions |
7
* How We Will Put the Customer First |
Whole of customer
Customer Customer experience maps |
Integrated Customer Propositions |
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management |
Integrated Customer Propositions |
8
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management driving Right channel, right
consultant |
Integrated Customer Propositions |
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management driving Right channel, right
consultant |
Integrated Customer Propositions |
9
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management driving Right channel, right
consultant |
Needs-based selling
Integrated
Customer Local area marketing |
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management driving Right channel, right
consultant |
Needs-based selling
Integrated
Customer Local area marketing
Propositions Rewarding loyalty
|
10
* How We Will Put the Customer First |
Whole of customer Customer Customer
experience maps |
Segmentation & market based management driving Right channel, right
consultant |
Customer Local area marketing Propositions
Rewarding loyalty |
* We Have Been Building the Foundations.... |
11
* We Have Been Building the Foundations.... |
Customer focused business
model |
but it must evolve to the next
stage |
* We Have Been Building the Foundations.... |
Early stages of bundling and
packaging |
more customer choice and
flexibility to come |
12
* We Have Been Building the Foundations.... |
Integrated channel Dealers 570+ management |
across 5000+ points of presence + New channel remuneration model |
* We Have Been Building the Foundations.... |
Established, trusted brand |
and clear category brand leaders |
13
Growing our Delivering on
integration Business and innovation
Operational Simplicity for the |
Migrate to Shift the Deliver on the Drive adoption higher value customer mix power of &
penetration platforms |
integration of new Telstra services |
14
>80% higher value Broadband 41% platforms |
___Narrowband to Broadband FY05 FY08 |
*Growing our Business
2G to 3G |
15
*Growing our Business
ARPU Growth
Retain existing customers
No. of Customers
Acquire high
Shift the customer value customers
mixCross-sell to existing
Share of customers
-ARPU % growthWallet
Increase usage |
Core Products with
Telstra (Small Business) |
Shift the customer One mix 25% |
___Small business / 34% high end Three |
16
___Small business / high end
customer loyalty |
Multi-product holdings (Consumer
& Small Business) |
Deliver on the power product 53% 40% of integration |
Multiple products 47% 60% |
___Multi-product holdings FY05 FY08 |
17
Access via multiple platforms |
Fixed &
Wireless Access to: |
Deliver on the power Address books 80% of integration |
___Access via 0% multiple FY05 FY10 platforms |
72% Drive adoption & 86% penetration of new |
Telstra services ARPU 28% 14% |
___Non voice ARPU FY05 FY08 |
18
Only with Telstra services |
Drive adoption & penetration of new Telstra services |
___Only with Telstra
services |
Deliver on Optimise across Streamline Drive lower cost simplicity and a the supply
activation and & differentiated chain fulfilment deliver customer segmented experience channels |
19
___First call resolution FY05 FY08 |
Premium dealer multi-product fulfilment |
___Premium dealer
multi-product fulfilment |
20
Streamline activation and fulfilment |
___Single truck roll Pre-provisioning Ano truck rolls |
% all
transactions via
online |
Drive lower cost and speech self- |
___Online & self- 15% service FY05 FY10 transactions |
21
Streamline
activation and
fulfilment |
Single truck roll Pre-provisioning Ano truck rolls |
* Operational Excellence Online transactions |
% all transactions via online |
Drive lower cost and speech self-
service
channels 50% |
Online & self-15% service FY05FY10 transactions |
22
* Operational Excellence
Local Area Marketing
NT
Deliver segmented / targeted channels
Local area marketing |
Great Loyalty and Single Telstra Innovation technology rewards for all interface for all now and in platformscustomers ...access the future especially high technologies value |
Differentiation and a great customer experience only with Telstra |
23
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
|
|
|
4th Floor, 20 Bridge Street
|
|
Telephone 03 9634 6400 |
SYDNEY NSW 2000
|
|
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by GMD Telstra Business & Government
In accordance with the listing rules, please find a copy of slides to be delivered by David Thodey, Group General Manager Telstra Business & Government at todays presentation of
the outcomes of Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
Telstra Corporation Limited |
|
|
ACN 051 775 556 |
|
|
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and uncertainties. Actual results, performance or achievements could be significantly
different from those expressed in, or implied by, these forward- looking statements. Such
forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, many of which are beyond the control of Telstra, which may
cause actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general economic conditions in Australia; exchange rates; competition in the markets in which
Telstra will operate; the inherent regulatory risks in the businesses of Telstra; the substantial
technological changes taking place in the telecommunications industry; and the continuing growth in
the data, internet, mobile and other telecommunications markets where Telstra will operate. A
number of these factors are described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated. |
Group Managing Director Telstra Business & Government |
* Telstra Business & Government (TBG) is Focused on Communication Needs of Four
Customer Groups |
Market $10k + pa Spend Managed Accounts $100m+ pa Spend
SME Industry Government Integrated
Market
Based
Mgmt
57K SME Large Corporate Government incl. Outsourced ICT
customers agencies
Customer Competitive Productivity Effective
solutions Transformation
Needs bundles improvements Policy
delivery End-to-end services
Ease of use Customer service |
1
Continued Market Growth Driven by Services and |
* Solutions with Telstra Holding Carriage Share |
Addressable Market ($M) Carriage Market Share (in %) |
Services and Solutions allow differentiation |
Customers Demand for Services, Solutions, |
* Data and Mobile is Strong |
Business implementing productivity & customer service improvements Services: all sectors IP
Bandwidth: Finance, Retail, Government IP Telephony: all sectors CRM related/Contact Centres:
Government agencies, Financial Services Wireless Data Solutions: Logistics & Transport, Financial
& Professional Services Security: Transport, SME segment, Government |
2
IP Growth is Accelerating as We Move Through This |
* Technology Inflection Point |
IP is the dominant future ...70% of large customers ...enabling broad based
data standard... have started IP migration... business transformation
IP Integrated Services Customer Sites Single digital network with cost
Value Stack with IP Access effective bandwidth |
· New function rich applications:
Remote Health
Remote Learning
Conferencing
New Retail POS apps
Content distribution
Financial Services |
Innovation at
customer touch-
points |
Three Strategic Transformation Priorities |
* Over the Next 3-5 Years |
1 2 3
Lead Build a Differentiate
Customer IP Telstra Only on Customer
Migration and Suite of Services Service and
Transformation and Solutions Value Creation |
Over the next 3-5 years we will become an integrated carriage, services and
solutions provider |
3
Qantas is Taking Advantage of a |
* Broad Set of Telstras IP Services & Solutions |
Providing mission critical communications,
solutions and services for Qantas |
Telstra is Working with the Victorian Government * in Developing
its IP Transformation |
Extended
Solution Solution
Enterprise
Dev. / SI Consulting
Solutions
Conferencing
Network
&
Consulting
Collaboration
IP Core
Managed Network Wireless
Network Data
Services Solutions
CC and
Managed
Speech
Services
Recognition |
Telstra assisting the transformation of Victoria |
4
Telstra is Working with Centrelink in its IP |
Solution Solution
Dev. / SI Consulting
Wireless
Network
Data
Consulting
IP Core Solutions
Network
Managed CC and
Network Speech
Services Recognition
Managed IP
Services Telephony |
Telstra contributes the necessary skills for rapid transformation |
* Business Transformation at AGL |
Solution
Consulting
Wireless
Network
Data
Consulting
Solutions
IP Core
Managed Network Extended
Network Enterprise
Services Solutions
Conferencing
Managed
&
Services
Collaboration |
IP Transformation will touch all parts of the business |
5
Small and Medium Enterprises are Also |
* Being Transformed by our Solutions Suite |
Drug Arm provides outreach
support and health services
to those on the streets of
Brisbane |
· Use of secure IP radio
data networks allows
Drug Arm staff to access
real time information
from agencies such as
Centrelink |
· Integrated approach
allows agencies to deliver
multiple services in one
location |
· 1300 Rubbish has
adopted Telstras
wireless data to
control, monitor and
dispatch trucks more
efficiently |
· Allows drivers to accept
orders and invoice customers
on the spot |
· 1300 Rubbish are able to
save two hours per driver
per day |
· Blackberries used as
primary communication
medium with
sub-branches and
non-office based
representatives
without PC |
· Many facets of their
business processes are now
run from Blackberries |
Telstras Exclusive Suite of Service * and
Solution Offerings to Drive Growth |
16 Competency Centres globally
benchmarked world-class capability |
Seven (7) Services Areas + Nine (9) Application Categories |
CC and Conferencing
Network IP Telephony
Speech &
Consulting
Recognition Collaboration
Managed
Network Payment Wireless
Data Security
Network
Outsourcing Solutions Solutions Solut
ions
Services
BPO Extended Vertical
Solution Solution Managed SME
(network Enterprise Industry
Consulting Dev. /
SI Services Solutions
based) Solutions Solutions |
6
We will Focus on Three Key Drivers * to
Create Shareholder Value |
Drive New Wave Revenue growth
1
Access Solutions Services |
Realize cost and productivity
2 Improvements to maximize margins |
Deliver world class customer service to
3 improve satisfaction |
Grow faster than market
(current forecast > 3%) |
· Revenue share of New Wave up
from 35% to more than 45% |
· New wave revenue growth > 15% |
· Slower decline in core carriage |
· Longer term contracts and
improved customer SOW |
· Strong EBITDA from applications |
· Lower cost support due to NGN |
· Minimum 10%
productivity
improvement |
· Lower Capex intensity and strong
cash flow |
* Telstra is in a Strong Position to Win |
· A Telstra Only Suite of Services and Solutions |
· End-o tend Service Capability |
· Our Delivery Experience |
7
* Strategy is Set...Execution Will Be Key |
8
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
SYDNEY NSW 2000
|
|
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by GMD Telstra Wholesale
In accordance with the listing rules, please find a copy of slides to be delivered by
Deena Shiff, Group General Manager Wholesale at todays presentation of the outcomes of
Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
Telstra Corporation Limited |
|
|
ACN 051 775 556 |
|
|
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and uncertainties. Actual results, performance or achievements could be significantly
different from those expressed in, or implied by, these forward- looking statements. Such
forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, many of which are beyond the control of Telstra, which may
cause actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general economic conditions in Australia; exchange rates; competition in the markets in which
Telstra will operate; the inherent regulatory risks in the businesses of Telstra; the substantial
technological changes taking place in the telecommunications industry; and the continuing growth in
the data, internet, mobile and other telecommunications markets where Telstra will operate. A
number of these factors are described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated. |
Group Managing Director Telstra Wholesale |
* Wholesale Market: Dynamic and Competitive |
Increasingly competitive market |
East-coast band 2 rollout alone
covers nearly 60% of total lines
in Australia |
1
* Telstra Wholesales Business |
Significant growth factors include: Yield stability in declared products Market share
gains in contestable products Broadband growth |
* The Challenges Moving Forward |
Increasing
infrastructure competition
particularly via ULL take up
·Regulatory pressure to drive
artificially low cost base
for wholesale competitors
·Operational separation |
2
1. Managing Align pricing for declared services with costs of network investment |
Compliance with operational
separation via core service
equivalence |
2. Maximising returns Leverage scale & drive volume to shareholders
Continue to deliver low cost channel to market |
3. Delivering great service Service will be a key differentiator |
Easy to do business with |
Consistent and reliable
performance |
* 1. Managing Regulatory Risk |
60% of Telstra Wholesale revenue is derived from the declared fixed business |
· Despite increasing competition and technological change, Telstra Wholesale faces
increased pressure by the ACCC to reduce yields |
Local calls and Basic access |
· Risk: Continuation
of ACCC mandated
below cost pricing |
· Solution: Move to
cost-based pricing |
· Risk: Volume reductions
leading to increased unit
costs and under recovery of
IEN costs |
· Solution: Updated
Undertaking reflecting
true costs |
· Risk: Incentives to
cherry picking
leading to subsidised
DSLAM overbuild |
· Solution: Averaged
ULL cost recovery |
3
* 2. Maximising Returns to Shareholders |
Telstra Wholesale is a cost
effective channel that drives
volumes to leverage scale |
Incremental costs
of wholesale are low even
though wholesale functions
are comprehensive |
Efficiencies of
order flow due to high
volumes and automation |
* 3. Delivering Great Service |
What do our customers want from Telstra Wholesale? A. Easy to do business with B. Consistent
and reliable performance C. Trustworthy supplier |
4
* 3. Delivering Great Service |
What do our customers want from Telstra Wholesale? |
A. Easy to do business with B. Consistent and reliable performance C. Trustworthy supplier |
* A. Easy to do Business With |
Manual ordering and activation |
5
* A. Easy to do Business With |
B2B Ordering & Activation |
* A. Easy to do Business With |
The majority of orders are now online |
Shorter, efficient, accurate
ordering for customers |
Increased hours of operation |
Status changes as they
occur |
Ability to commit to end
customers immediately |
Greater customer efficiency |
6
* B. Consistent & Reliable Performance |
· Consistently high network availability |
* B. Consistent & Reliable Performance |
· Are we measuring what is important to our customers? |
· We need to measure the things that they value |
· As we progress we must set ourselves higher standards |
7
* C. Trustworthy Supplier |
Dedicated
Wholesale team to
manage customer
needs |
· Ensure security of
customer information |
· Fair and timely
dispute handling |
Execution of our strategy and
the right regulatory settings can
deliver strong returns This
Wholesale strategy |
complements and is $
consistent with the broader Telstra
Strategy that will improve shareholder
value |
8
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager |
|
|
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
SYDNEY NSW 2000
|
|
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by Chief Operations Officer
In accordance with the listing rules, please find a copy of slides to be delivered by Greg
Winn Chief Operations Officer at todays presentation of the outcomes of Telstras
Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
Telstra Corporation Limited |
|
|
ACN 051 775 556 |
|
|
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and uncertainties. Actual results, performance or achievements could be significantly
different from those expressed in, or implied by, these forward- looking statements. Such
forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, many of which are beyond the control of Telstra, which may
cause actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general economic conditions in Australia; exchange rates; competition in the markets in which
Telstra will operate; the inherent regulatory risks in the businesses of Telstra; the substantial
technological changes taking place in the telecommunications industry; and the continuing growth in
the data, internet, mobile and other telecommunications markets where Telstra will operate. A
number of these factors are described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated. |
·One Factory vision The major components Making it
happen |
1
My team just has to deliver a range of |
integrated applications and services... |
In a unique way for each customer segment... |
With a high quality customer experience... |
Faster than ever before... |
At a best in class cost structure... |
Where costs scale slower than revenues |
* We Have a Good Platform to Build From... |
Extraordinary people
·Unmatched array of capabilities Great reach Ability to invest |
...But our legacy infrastructure was not built to support our aspirations for the future |
2
We are creating a single, integrated Factory which... |
· Provides a platform for rapid and ubiquitous delivery of truly integrated
applications and services |
· Offers a consistent customer experience across multiple devices and
networks |
· Has low unit cost, and can scale cost-effectively as volumes grow
faster than revenues |
· Is aligned with the needs of customers through close linkages with
market-based management |
To Achieve this Vision, Everything We Do |
* Will be Guided by Four Principles |
Principle #1: Do it once
Principle #2: Do it right for the customer Principle #3: Do it in an integrated way
Principle #4: Do it at low unit cost |
3
* Principle #1: Do it Once |
Simple, intuitive experience Dramatically reduced complexity
·Enabling sustainable cost reduction |
* Principle #2: Do it Right for the Customer |
Customers One Factory management |
· We will invest in the things customers value, led by insights from
market-based management |
· We will focus on first-time resolution creating a superior customer
experience and fewer errors, hand-offs and rework |
4
* Principle #3: Do it in an Integrated Way |
Customers want an integrated experience, but no one is providing this today Telstra
is uniquely positioned to deliver The Factory will provide the platform |
* Principle #4: Do it at Low Unit Cost |
Make the most of our scale Migrate to new
technology Reduce manual intervention |
Work with a small group of world class partners |
5
Delivering the Vision Will Dramatically |
* Change the Customer Experience |
One touch, one click, one request Instant activation Self service when you want it |
Fewer faults, often resolved before customers affected Fast, first-time resolution
of queries and requests Common, integrated experience across networks and devices |
·One Factory vision The major components Making it
happen |
6
* Our Current Network and IT Infrastructure |
Significant duplication, complexity and some areas of under-investment Not equipped
to deliver the integrated applications and services we are planning Infrastructure not
designed to cost-effectively meet the tidal wave of future volumes |
* Demand for IP-based Services Growing Rapidly |
Telstra business and government Compound |
customer sites with IP access annual |
7
...Helping Push Traffic Volumes up
Exponentially
Data and Internet volumes
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Tbytes/month
1999 2000 2001 2002 2003 2004 2005
* |
Volumes are Growing Much Faster than
Revenues in Broadband...
0
500
1,000
1,500
2,000
2,500
01/02 02/03 03/04 04/05 05/06E
Broadband growth Broadband growth Broadband growth
MB
downloaded
Broadband
revenues
CAGR
02-06E
116%
74%
Index
* |
8
...and in Mobile
50
60
70
80
90
100
110
01/02 02/03 03/04 04/05 Current
Retail Mobile Voice
(price per minute)
Retail Mobile Voice
(price per minute)
CAGR
02-05
-10%
Index
* |
Two Major Elements of the New Factory
Next Generation Network Next Generation Network
Transformed IT Capability Transformed IT Capability
* |
9
Today, we have High Levels of Complexity and
Duplication in the Network
GSM/GPRS/3GSM
CDMA/1xRTT/EVDO
PSTN
Dial IP
ADSL/ADSL 2+
HFC Cable
DDN
X.25
FR/ATM (SDN)
Ethernet
IP (EDN)
IP VPN (RDN/IPEvo)
Internet Direct
SDH
Access Aggregation Edge Core
Mobile Voice
and Data
Voice
Narrow and
Broadband
Access
Dedicated and
Switch Data
Wideband
IP Networks
Transmission
3G/HSPDA
Multiple
Data
Networks
Multiple
Wireless
Networks
PSTN
and
HFC
* |
In Total we have Over 300 Different Network
Platforms Provided by a Vast Array of Vendors
Intelligent Intelligent
networks networks
12 12
Messaging Messaging
37 37
Hosting Hosting
27 27
Contact solutions Contact solutions |
10
Class 5 Class 5
MDF MDF
Network Complexity has Grown Steadily
3GSM 3GSM
network network
2005 2005
CDMA CDMA
network network
1999 1999
GSM GSM
network network
1993 1993
D
S
L
A
M
ADSL ADSL
1998 1998
ISDN ISDN
1989 1989
First data First data
service service
1969 1969
X.25 data X.25 data
1992 1992
Dedicated Dedicated
Data Data
1992 1992
IN IN
1990 1990
Cable data Cable data
1996 1996
1xRTT data 1xRTT data
service service
2002 2002
Frame / ATM Frame / ATM
1996 1996
Cable TV Cable TV
1995 1995
GPRS data GPRS data
service service
2001 2001
SDH ring s SDH ring s
1995 1995
Optical Fiber Optical Fiber
1982 1982
2.5G DWDM 2.5G DWDM
1998 1998
2Mbit/s PDH 2Mbit/s PDH
1981 1981
EVDO data EVDO data
service service
2004 2004
SS7 SS7
signaling signaling |
1986 1986
IP IP
Telephony Telephony
2003 2003
Dial Dial-up up
Internet Internet
1993 1993
Pair Gain Pair Gain
1950 1950 89 89
Ethernet Ethernet
2001 2001
HEADEND HEADEND
Analog Analog
network network
1987 1987
Mobile
Class 5
Class 5 Remote
*
* Network Complexity
Class 5 D
SLA M M
DF
3GSM
network
2005
CDMA
network
1999
Analog
network
1987
GSM
network
1993
ADSL
1998
Digital
switching
1977
ISDN
1989
First data
service
1969
X.25 data
1992
Dedicated
Data
1992
IN
1990
Large Pair
Gain
1989
Cable data
1996
1xRTT data
service
2002
Frame / ATM
1996
Cable TV
1995
GPRS data
service
2001
SDH rings
1995
Optical Fiber
1982
2.5G DWDM
1998
2Mbit/s PDH
1981
EVDO data
service
2004 |
SS7
signaling
1986
IP
Telephony
2003
Dial-up
Internet
1993
New Small
Pair Gain
1980
Pair Gain
1950
Ethernet
2001
HEADEND
Mobile
Class 5
Class 5 Remote
Class 5 D
S
L
A
M M
DF
CDMA
network
1999
Analog
network
1987
ADSL
1998
Digital
switching
1977
ISDN
1989
First data
service
1969
X.25 data
1992
Dedicated
Data
1992
IN
1990
Large Pair
Gain
1989
Frame / ATM
1996
SS7
signaling
1996
IP
Telephony
2003
Dial-up
Internet
1993
New Small
Pair Gain
1980
Pair Gain
1950
Ethernet
2001
HEADEND
Mobile
Class 5
Class 5 Remote
Class 5 D
S
L
A
M M
DF
3GSM
network
2005
CDMA
network
1999
Analog
network
1987
GSM
network
1993
ADSL
1998
Digital
switching
1977
ISDN |
1989
IN
1990
Large Pair
Gain
1989
1xRTT data
service
2002
GPRS data
i
EVDO data
i
SS7
signaling
1996
IP
Telephony
2003
Dial-up
Internet
1993
New Small
Pair Gain
1980
Pair Gain
1950
Mobile
Class 5
Class 5 Remote
Class 5 D
S
L
A
M M
DF
3GSM
network
2005
CDMA
network
1999
Analog
network
1987
GSM
network
1993
ADSL
1998
Digital
switching
1977
ISDN
1989
Dedicated
Data
1992
IN
1990
Large Pair
Gain
1989
Cable data
1996
1xRTT data
service
2002
Frame / ATM
1996
V
GPRS data
service
2001
EVDO data
service
2004
SS7
signaling
1996
IP
Telephony
2003
Dial-up
Internet
1993
New Small
Pair Gain
1980
Pair Gain
1950
Ethernet
2001
EADEND
Mobile
Class 5
Class 5 Remote
Multiplicity of Vendors Adds Complexity |
11
Dramatic simplification
·Far greater capacity and speed
·Profitable platform for delivery of
integrated applications and services
Incremental Change is Not Enough We Are
Going to Transform our Network Infrastructure * |
We Will Build a Single IP/MPLS Core
IP/MPLS Core IP/MPLS Core
Replaces todays dual cores
·Adds new capacity, reliability
and lower cost per unit
* |
12
We will Deploy Next Generation Ethernet
IP/MPLS Core IP/MPLS Core
Next Generation Ethernet Next Generation Ethernet
Common aggregation for all traffic onto
the new IP core
·Supports high throughput demands of
next generation applications and services
* |
We Will Build a Multi-Service Edge
IP/MPLS Core IP/MPLS Core
Next Generation Ethernet Next Generation Ethernet Multi Multi
Service Service
Edge Edge
Common services for customers regardless
of access network
·Connectivity for business services including
Frame Relay, ATM and Ethernet
* |
13
We Will Implement High Capacity Soft
Switch Platforms
IP/MPLS Core IP/MPLS Core IP/MPLS Core
Next Generation Ethernet Next Generation Ethernet Next Generation Ethernet Multi Multi
Service Service
Edge Edge
Fixed and Fixed and
Wireless Wireless
Soft Soft
Switches Switches
Soft switches support voice services and
features over the common IP core
·High capacity, high flexibility platforms
* |
We Will Use a Range of Access Technologies,
Based on their Cost-Effectiveness
IP/MPLS Core IP/MPLS Core IP/MPLS Core
Next Generation Ethernet Next Generation Ethernet Next Generation Ethernet
Fixed and Fixed and
Wireless Wireless
Soft Soft
Switches Switches
FTTN FTTN FTTN
FTTP
(greenfield)
FTTP FTTP
(greenfield) (greenfield)
Existing Copper Frame
Relay & ATM Ethernet 3G Wireless Multi Multi Service Service
Edge Edge
* |
14
New Network Will Have Real Benefits
For customers For customers For Telstra For Telstra
Lower unit costs
· Simpler environment
· Higher reliability, faster
speeds
· Competitive pricing
· Early access to innovative
services
· Fewer outages, faster
services
· Simpler experience
· Same experience across
multiple devices and networks
· Common standards and
platforms
· Faster development and
deployment
* |
Rapid Deployment via Deep Partnerships
with World Class Vendors
FY11 FY11
OSS Deployment
· PSTN Migration
· Multi Service Edge
· Next Gen Ethernet
· IP/MPLS Core
· Broadband Access
FY12 FY12 FY10 FY10 FY09 FY09 FY08 FY08 FYO7 FYO7 FY06 FY06
SYD MEL ADEL BRIS PER All Urban Areas All Urban Areas SYD MEL ADEL BRIS PER Nationwide
HFC: Migrate BB & POTS to DSL (Pay TV retained) Progressive Class 5 Retirement in 5 city
area Soft Switches
* SYD MEL ADEL BRIS PER All timings and All timings and some initiatives some
initiatives subject to subject to regulatory regulatory
outcomes outcomes |
15
0%
20%
40%
60%
80%
100%
Current 3 years 5 years
Network platform simplification
(number of platforms not capped or exited)
Network platform simplification Network platform simplification
(number of platforms not capped or exited) (number of platforms not capped or exited)
We will Dramatically Simplify our Network
Infrastructure
334
Reduce
by >60%
Reduce Reduce
by >60% by >60%
Reduce
by >65%
Reduce Reduce
by >65% by >65%
* |
We will Dramatically Simplify our Mobile
Infrastructure
Three network platforms
with multiple technologies
· CDMA and GSM coverage
overlaps
· GSM customers cannot use
CDMA in rural areas
CDMA only
3GSM
GSM and CDMA
*
Note: Geographic picture indicative only |
16
0
1
2
3
4
5
CDMA GSM
Cumulative CAPEX per Subscriber
(FY02 FY05)
Cumulative CAPEX per Subscriber Cumulative CAPEX per Subscriber
(FY02 (FY02 FY05) FY05)
There is a Real Cost Penalty to Having These
Multiple Platforms
4.2x 4.2x 4.2x
1.0x 1.0x 1.0x
* |
We are Announcing Today a Plan to Standardise
on a Single, National 3G GSM Mobile Network
First Australian telco to deliver wireless broadband
nationwide
· National 3G network in 850 MHz spectrum will offer multiple
benefits, i ncluding high data speeds through HSPDA with
upgradeability to Super 3G and then 4G
CDMA customers will have migration path to equivalent or
better services than today
3G GSM network will provide extended range equal to CDMA
Network costs and complexity dramatically reduced
· We will be reviewing this plan with the Government
* |
17
Two Major Elements of the New Factory
Next Generation Network Next Generation Network
Transformed IT Capability Transformed IT Capability
* |
Our IT Systems Reflect the Complexity Found
in the Rest of the Business
Customer interaction interaction management management 288 288 Sales and order Sales and order
management management 141 141 Workforce Workforce management management 6
Order mgt, Order mgt, fulfilment and fulfilment and provisioning provisioning 26 26
Usage collection Usage collection 17 17 Billing 185 Network
inventory
32
Activation Activation
management management
116 116
Service Service
assurance assurance
173 173
Sales and Sales and
marketing marketing
254 254
Risk management, Risk management,
fraud and revenue fraud and revenue
realisation realisation
14 14
In total, we have In total, we have
over 1,200 different over 1,200 different
BSS and OSS systems BSS and OSS systems
Business support systems Operational support systems
* |
18
This Complex Systems Environment is Not
Designed to Support our Future Vision
Use up to 7 different systems, interfaced
to hundreds of others
·Use up to 80 different screens
·Take over an hour to complete the order
To enter a multi-product order today, our
customer service representatives may need to...
* |
Incremental Change is not Enough we will
Transform our IT Capability
New BSS and OSS systems to New BSS and OSS systems to
deliver new capabilities cost deliver new capabilities cost
effectively effectively
Dramatic simplification Dramatic simplification
* |
19
We will Implement New Application Suites
Across the Major Domains
Business Support Systems Business Support Systems
(CRM, Billing & Care) (CRM, Billing & Care)
Operational Support Operational Support
Systems Systems
· Transformation timeline over 3-5 years (but with delivery
of tangible benefits throughout, starting in 2006)
· Systems will be integrated and customer-centric
(vs. todays siloed, product- or network-based systems)
· A few proven world class partners (not individual vendor
choices by sub-area)
· Commercial off-the-shelf packages (not custom-built)
* |
We will Dramatically Simplify our IT Systems
Environment
0%
20%
40%
60%
80%
100%
Current 3 years 5 years
IT system simplification
(number of BSS and OSS systems remaining)
IT system simplification IT system simplification
(number of BSS and OSS systems remaining) (number of BSS and OSS systems remaining)
1,252
Reduce
by ~75%
Reduce
by ~80%
* |
20
A View of the Future
Scenario #1
Ordering and Managing
Integrated Services
* |
Customer Experience Integrated Services
Kaye has moved house, and Kaye has moved house, and
calls to request PSTN and calls to request PSTN and
Broadband service Broadband service
Kaye
*
CSR
PSTN PSTN Broadband Broadband |
21
Customer Experience Integrated Services
We recognise Kayes history and her We recognise Kayes history and her
familys relationships with us... familys relationships with us...
...we tailor our script and offer we tailor our script and offer
based on her micro based on her micro-segment segment
*
PSTN PSTN Broadband Broadband Mobile Mobile
Kaye
CSR CRM
BSS/OSS |
Customer Experience Integrated Services
PSTN PSTN Broadband Broadband Mobile Mobile Mobile
Integrated messaging Integrated Integrated messaging messaging
We offer her a family We offer her a family
communications subscription, communications subscription,
including integrated messaging including integrated messaging
*
CSR CRM
BSS/OSS
Kaye |
22
PSTN PSTN Broadband Broadband Mobile Mobile Mobile
Integrated messaging
Customer Experience Integrated Services
We activate the services on the spot We activate the services on the spot
*
CSR CRM
BSS/OSS |
PSTN Broadband Mobile Mobile
Integrated messaging Integrated Integrated messaging messaging
Customer Experience Integrated Services
Kaye later changes her Kaye later changes her
messaging preferences messaging preferences
online online
*
Kaye
CRM
BSS/OSS
Web & 3G
Self Serve |
23
Customer Experience Integrated Services
A few weeks later, Kaye is A few weeks later, Kaye is
notified via SMS her single bill notified via SMS her single bill
is available to view... is available to view...
*
PSTN Broadband Mobile Mobile
Integrated messaging
Kaye
CRM
BSS/OSS
Web & 3G
Self serve |
Customer Experience Integrated Services
...She views the bill online via She views the bill online via
her 3G phone, and approves her 3G phone, and approves
payment with one click payment with one click
*
PSTN Broadband Mobile Mobile
Integrated messaging
Kaye
CRM
BSS/OSS
Web Self
Serve |
24
Customer Experience Integrated Services
Self Selfservice customisation service customisation
Instant activation Instant activation
One call One call
Convenient interactions Convenient interactions
Needs Needsbased offer based offer
Online billing Online billing
*
Kaye |
A View of the Future
Scenario #2
Proactive Fault Management
* |
25
Network
Firewall upgrade Firewall upgrade
Customer Experience Proactive Fault
Management
A firewall upgrade leads to a A firewall upgrade leads to a
problem which might affect problem which might affect
internet access internet access
*
Paul
Network
Operations
Centre
Network
Management
Systems
Network Network
Management Management
Systems Systems |
Network
Paul reviews customers Paul reviews customers
affected and their SLAs affected and their SLAs
* Customer Experience Proactive Fault
Management
Firewall upgrade
Paul
Network
Operations
Centre
Network
Management
Systems |
26
Network
3. Portal Alert & Email to Jon Key 3. Portal Alert & Email to Jon Key
IVR IVR IVR
4. Notification for 4. Notification for
BigPond customers BigPond customers
BigPond Users
1. Reviews alerts via customer 1. Reviews alerts via customer
problem management systems problem management systems
2. Proactive 2. Proactive
notification notification
to corporate to corporate
customers customers
* |
Customer Experience Proactive Fault
Management
Firewall upgrade |
Network
Management
Systems
Paul
Network
Operations
Centre
ABJ Corp
ABJ Corp
Enterprise
Portal |
27
Network
1. Trouble Ticket closure 1. Trouble Ticket closure
3. Network fix notification 3. Network fix notification
4. Fix notification for 4. Fix notification for
BigPond customers BigPond customers
* Customer Experience Proactive Fault
Management
Fault rectified Fault rectified
Network
Management
Systems
Paul
Network
Operations
Centre
2. Proactive 2. Proactive
notification notification
to corporate to corporate
customers customers
ABJ Corp
Enterprise
Portal
IVR
BigPond Users
ABJ Corp |
Customer Experience Proactive Fault
Management
Rapid resolution Rapid resolution
Early notification Early notification
Proactive fault detection Proactive fault detection
Customer Customer-level impact level impact
assessment assessment
ABJ Corporation
Fault avoidance in many Fault avoidance in many
cases cases
* |
28
One Factory vision
·The major components
·Making it happen
Agenda * |
We will invest significant capex over the next
5 years to transform our business:
Over $10B to build the Next Generation
Network (including wireless)
Over $1B on transforming our IT capability
Significant Investments * |
29
Capex-to-sales ratio reduced to 12-13% by FY10
·Headcount reductions across the business of 6,000
to 8,000 over 3 years and 10,000+ over 5 years
· Contributing to over $3B p.a. improved cash flow
by FY10
·Not just from infrastructure transformation over
50 other key initiatives already defined
Significant Cost Reduction * |
We have Established a Centralised Program
Office to Orchestrate the Change Effort
Program Office Director Program Office Director
Benefits Now Benefits Now
Financial analysis Financial analysis Initiative tracking Initiative tracking
and performance and performance
Business Business
simplification simplification
and core process and core process
improvement improvement
COO COO
CEO and Board CEO and Board
Communications, Communications,
training and HR training and HR
Network and IT Network and IT
infrastructure infrastructure
transformation transformation
* |
30
Program Office Principles
Well Wellresourced resourced
Plan for 150+ staff Plan for 150+ staff
Tight program Tight program
management management
Quantitative tracking of Quantitative tracking of
initiatives, economics, initiatives, economics,
milestones and metrics milestones and metrics
Effective governance Effective governance
COO accountable COO accountable
Regular reporting calendar Regular reporting calendar
Board Boardlevel visibility level visibility
Strong leadership Strong leadership
Value focus Value focus
Average of 20 Average of 2030% savings found 30% savings found
in cost areas assessed to date in cost areas assessed to date
* |
Operational Metrics (some examples)
Time to market with new services Orders completed online
Time to place a complex order Time to activate service
Average call handling time Customer satisfaction vs. competition
Faults not fixed first time Number of queries per bill
Cost per call Opex as % of revenue
Capex as % of revenue Headcount per customer
Buying Buying a service a service Getting Getting connected connected Using the Using the |
service service Fixing Fixing faults faults Making an Making an enquiry enquiry
Receiving Receiving and paying and paying a bill a bill
A. Customer experience and factory effectiveness
B. Factory efficiency and productivity Number of held orders
· Number of dropped calls
· Capacity utilisation
· Service availability %
C. Infrastructure health
and performance
* |
31
What we have Already Delivered
Created the Program Office
· Launched BigPond wireless broadband
· Redesigned the engineering organisation
· Changed the capital allocation process
· Built common blueprint for change
· Identified hundreds of network and IT
platforms which will be capped and exited
·And many other things
* |
32
Done once
·Done right for the customer
·Done in an integrated way
·Done at low unit cost
As I Said Earlier...
Under the One Factory vision things will be:
* |
In Summary
We have a clear vision: One Factory
·We are transforming the business to deliver the
vision, and investing over substantially to do so
·We will deliver dramatic cost reductions plus new
capabilities to enable sustainable growth
·Our customers will have a truly differentiated
experience only available from Telstra
* |
33
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager |
|
|
|
|
|
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
|
|
Level 41
242 Exhibition Street
MELBOURNE VIC 3000
AUSTRALIA |
|
|
|
|
|
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by CEO Sensis
In accordance with the listing rules, please find a copy of slides to be delivered by
Bruce Akhurst Chief Executive Officer Sensis at todays presentation of the outcomes
of Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
|
|
|
|
|
|
|
|
|
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
These presentations include certain forward-looking statements that are subject to various
risks and
uncertainties. Actual results, performance or achievements could be significantly different from
those expressed in, or implied by, these forward- looking statements. Such forward-looking
statements are not guarantees of future performance and involve known and unknown risks,
uncertainties and other factors, many of which are beyond the control of Telstra, which may cause
actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general
economic conditions in Australia; exchange rates; competition in the markets in which Telstra will
operate; the inherent regulatory risks in the businesses of Telstra; the substantial technological
changes taking place in the telecommunications industry; and the continuing growth in the data,
internet, mobile and other telecommunications markets where Telstra will operate. A number of
these factors are described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated.
Disclaimer |
Bruce Akhurst
Chief Executive Officer
Sensis |
A Top Ten Global Directories Business and...
Australias leading
information resource
* |
1
Consumers:
Nearly 13 million users a month 1
Using Sensis almost 4 million times a day 1
Advertisers
Over 1 million print customers a year
150,000 online customers
1: Roy Morgan Research, July 04 to June 05, base Australians 14+
Making Complex Lives Simpler by Helping
Australians Find, Buy and Sell
0
2
4
6
8
10
12
14
Voice Online Print Network
Monthly users (million)
0
200,000
400,000
600,000
800,000
Online Print
Directories
Trading
Post
3
* |
A Powerful Platform for Growth
Deep, local content Multi-channel publishing
· Sales and customer reach Usage
· Icon brands Execution Innovation
4
* |
2
A Strong Track Record in Execution
Financial Customer
People Product
5
* |
Finance: 18.6% FY 2005 Revenue Growth
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
FY 2003 FY 2004 FY 2005
Universal Publishers
Trading Post
Voice
Online/Other
White Pages® print
Yellow Pages® print
0
100
200
300
400
500
600
700
800
900
FY 2003 FY 2004 FY 2005
75% 68% 60%
17% 17% 16%
$1,251m
$1,450m
16% growth
$1,720m
18.6% growth
$620m
$695m
12% growth
$798m
14.8% growth
Revenue EBIT
6 |
3
Customer:Continual Customer Care Improvements |
Print and online proof turnaround (days) 0.0 |
Print Display Proof Online Display Proof |
Customer: Service Exceeds Customer Expectations |
Premium Silver Bronze Sales channel |
Customer expectation Actual experience |
4
People: Global Benchmark Employee Opinion Scores |
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Australian
Norm Sensis |
Product: A Year of Innovation on all Fronts |
5
* Australias Leading Information Resource |
Directories Directory Business |
Print Online Voice In-car Wireless |
Helping Australians Find, Buy and Sell |
6
SensisStrategy for Growth |
Protect and grow the core |
New consumer categories
Transaction and connection
Technology Process |
Print Directories: Powerful Value Drivers |
Monthly users (million) 0 |
Voice Online Print Network |
7
Online Directories: Exceptional Usage Growth |
3.5 million usage = 30% advertisers |
A New Interface: But thats Just the Beginning |
8
Take a 360° Degree View of Your Purchase |
Everything You Need to Find the Right Supplier for You |
9
Communicate in the Way that Suits You |
And Simple, Powerful Tools for Advertisers |
10
One-stop virtual shopping |
Anytime, anywhere, anyhow |
Rapid usage growth for sensis.com.au |
One million Sensis® 1234 calls a week |
Technology export opportunities |
11
At the Forefront of Mobile Search |
At the Forefront of Mobile Search |
12
Creating New Value in High Growth Consumer Categories |
Exceptional first year $64mn EBITDA |
Four new markets 600
775,000 customers FY04 to FY 05 200
Excellent usage growth in Trading Post Print Trading
print and online |
Trading Post Online: Now You Can Find, Buy and Sell |
13
Our Network Can Drive Thousands of Buyers into Consumer Category Services |
14
Exceed $3bn revenue in five years |
Australias leading information resource |
An Australian employer of choice |
Helping Australians find, buy and sell |
Every Australian. Every day. |
15
|
|
|
15 November 2005
|
|
Office of the Company Secretary |
|
|
|
The Manager |
|
|
|
|
Level 41 |
|
|
242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street |
|
|
SYDNEY NSW 2000
|
|
Telephone 03 9634 6400 |
|
|
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Outcomes
of Strategic Review slide presentation by CFO
In accordance with the listing rules, please find a copy of slides to be delivered by
John Stanhope Chief Financial Officer at todays presentation of the outcomes of
Telstras Strategic Review.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
These presentations include certain forward-looking statements that are subject to various
risks and uncertainties. Actual results, performance or achievements couldbe significantly
different from those expressed in, or implied by, these forward- looking statements. Such
forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors, many of which are beyond the control of Telstra, which may
cause actual results to differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra include
general economic conditions in Australia; exchange rates; competition inthe markets in which
Telstra will operate; the inherent regulatory risks in the businesses of Telstra; the substantial
technological changes taking place in the telecommunications industry; and the continuing growth in
the data, internet, mobile and other telecommunications markets where Telstra will operate. A
number of these factors are described in Telstras Annual Report and Form 20-F. |
All forward-looking figures in this presentation are unaudited and based on AGAAP. Certain figures
may be subject to rounding differences. All market share information in this presentation is based
on management estimates based on internally available information unless otherwise indicated. |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 1 |
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 2 |
1
Revenue and Expense History |
Other -4.0% 8 to 9% Other 6.8% 8 to 13% D&A 3.2% 5 to 6% 0 02/03 03/04 04/05 05/06 |
Note: IFRS impacts estimated for 02/03 and 03/04 before impactsof New Plan. 05/06 is business as
usual. |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 3 |
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 4 |
2
Annual revenue growth Annual revenue growth rate forecast
(FY05-08) rate forecast (FY05- Status quo Low High Status quo Low High
CAGR (05-08) CAGR (05-10) |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 5 |
Major product Outlook
Status Quo$30 B New plan
CAGR CAGR CAGR CAGR (05-08) (05-10) (05-08) (05-10) |
Fixed -13 to -15% -11 to -13% Fixed -6 to -8 % -5 to -7 % Mobiles 2 to 4% $20 Fixed 5
to 7% 3 to 5% Mobiles 6 to 8% |
04/05 05/06 06/07 07/08 08/09 09/10 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 6 |
3
PSTN estimated as
percent of total
revenue |
50%
40%
34%
30%
24%
20%
20%
10%
0%
04/05
07/08
09/10 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 7 |
Operating Expenses Outlook (excluding D&A) |
Taken from 1 July 2006 because program impacts begin largely in06/07 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 8 |
4
Opex Growth (excluding D&A) |
Status quo Low High Status quo Low High Real growth: -1% 0% Real growth: -2% -1% |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 9 |
Opex Growth by Type
0 to 1%
COGS
2 to 3% 2 to 3% 3 to 4% 3 to 4% 5
3 to 4% 2 to 3% Other 2 to 3% -1 to 0% 0 04/05
05/06 06/07 07/08 08/09 09/10 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 10 |
5
40,000 -6,000 to -8,000
Over 3 Telstra years
FTE 20,000 0 FTEs today
FTEs 7/08 |
Note: Telstra FTE includes full-time, part-time employees, casuals and offshore controlled
entity staff |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 11 |
04/05 05/06 06/07 07/08 08/09 09/10 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 12 |
6
EBITDA and EBIT Outlook
EBITDA EBIT
accelerated depreciation
Status quo for networks
quo -5% -5% decommissioning -5 to -6% Status Status quo -7 to -8% quo -10% -10% |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 13 |
06/07 3,526 accelerated depreciation due to 3,000 NGN |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 14 |
7
Low High
0%
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 15 |
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 16 |
8
Average annual capex (FY03 FY05) |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 17 |
Cumulative Capex Forecast |
0
Status Quo New plan Average=$4.5B
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 18 |
9
25%
25%
21%
20%
19%
16%
17%
15%
12% |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 19 |
NGN Including Wireless 3.0B to 3.4B
New IT platforms 0.7B to 1.2B |
Operational Support System |
Network fixes 0.8B to 1.0B Subtotal 4.5B to 5.6B Savings & reduced network -2.5B to - |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 20 |
10
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 21 |
(Operating Cashflowless Investing Cashflowless Interest Paid)
7 1
0
04/05
05/06
06/07
07/08
08/09
09/10 |
· Financials (forward looking) are subject to a reasonable regulatory outcome Slide 22 |
11
Net Cash Flow Full Integration vsStatus Quo |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 23 |
Note: Net debt movement includes free cash flow less dividends
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 24 |
12
Agenda
History
Profit and Loss Outlook
Capital Expenditure
Cashflow
Balance Sheet Financial Ratios
Capital Management
Management Incentives
Shareholder Value
05/06 Earnings Outlook
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 25 |
Balance Sheet Ratios
04/05 07/08 09/10
ROA 21% 19% 23%
ROE 31% 33% 35%
Interest Cover (EBITDA) 12.2 9.7 12.9
Debt Service 1.1 1.4 1.0
CFROIC 27% 22% 33%
Asset Turns 1.00 1.02 1.11
ROI 28% 24% 29% |
Definitions shown on page 36 |
Note: Fiscal 2005 profitability ratios are based on unaudited A-IFRS financial results.
Ratios involving derivative |
instruments are impacted by our adoption of the financial instruments standard at 1 July 2005 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 26 |
13
History
Profit and Loss Outlook
Capital Expenditure
Cashflow
Balance Sheet Financial Ratios
Capital Management
Management Incentives
Shareholder Value
05/06 Earnings Outlook
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 27 |
Capital Parameters
Current New
05/06 06/07 07/08 08/09 09/10
zone zone
Dividend 80% 28c 28c 28c 28c Review Review
Debt 1.3-1.7 1.7 to 2.1 1.4 1.5 1.4 1.2 1.0
servicing
Gearing 45% to 55% to 53.7% 57.0% 55.4% 51.0% 44.0%
net debt 55% 75%
Interest >8 times >7 times 10.6 9.7 9.7 10.9 12.9
cover |
Definitions shown on page 36 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 28 |
14
* Agenda
History
Profit and Loss Outlook
Capital Expenditure
Cashflow
Balance Sheet Financial Ratios
Capital Management
Management Incentives
Shareholder Value
05/06 Earnings Outlook
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 29 |
Management will be incented to achieve the new transformational
strategy with short and long term permanent incentive plans.
Focus will be on operations and transformation initiatives
implemented over multiple years.
Short Term (Annual)
Company Financials (EBITDA) |
· Transformation metrics eg. |
- Cost reduction run rate 2005/06 |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 30 |
15
Long Term 3 Years and 5 Years (Multiple Years) |
- Revenue CAGR at year 3 and year 5 |
- OPEX CAGR at year 3 and year 5 |
· Transformational Metrics eg. |
-IT Transformation number of systems after year 3 and year 5 |
-NGN Milestones after year 3 and year 5 |
· Total Shareholder Return |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 31 |
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 32 |
16
· Growth from better financial performance |
· Growth from satisfying customers |
· Growth from being better at all we do |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 33 |
· Profit and Loss Outlook |
· Balance Sheet Financial Ratios |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 34 |
17
FY06 EBIT change vs. FY05 (percent)
September 05 Program EBIT Program opex Program opex cost Additional D&A due Total R&R provision
Total guidance improvement reduction (in |
(inc. additional in to network (incremental year) year redundancy) decommissioning Rev less COGS) |
* Financials (forward looking) are subject to a reasonable regulatory outcome |
Free Cashflow Operating cashflow less Investing cashflow less interest paid |
· Capex/Sales Ratio Cash operational capex (not including investments) / sales revenue |
· Interest Cover (EBITDA) Profit before Depreciation, amortisation, interest and tax
divided by Net Interest |
· Debt Service Net Debt divided by Profit before depreciation, amortisation, interest
and tax |
· Gearing Net Debt to total Capitalisation Net Debt divided by the sum of Net Debt
+ shareholders equity |
· Dividend Payout Ratio Ordinary dividends declared divided by Profit after Tax and
Interest |
· ROI Return on Average Investment Profit before Interest and Tax divided by
average net debt and shareholder equity |
· ROA Return on Average Assets Net profit before interest and Tax divided by
average assets (not including interest bearing assets) |
· ROE Return on Average Equity Net Profit after tax divided by average shareholders
equity |
· CFROIC Profit before Depreciation, amortisation, interest and tax less operational
capex and working capital divided by average net debt and shareholders equity |
· Fixed Asset Turnover Sales Revenues divided by the net book value of Property Plant
& Equipment |
* Financials (forward looking) are subject to a reasonable regulatory outcome Slide 36 |
18
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
AMENDED Media Release Telstras strategy for growth
In accordance with the listing rules, I attach a copy of an amended media release.
The amended media release clarifies two points.
1: |
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25 pc of new revenue growth will come from new products by the end of 2008 |
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2: |
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Mr Trujillo outlined Telstras financial projections based on the execution of the
new strategy raising top line growth to between 2 pc and 2.5 pc compound annual growth
rate (CAGR) between now and 2010. |
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
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15 November 2005
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327/2005 |
Telstras strategy for growth
Telstra today announced a strategy for improving its business by deploying a company wide
market based management system, adopting a one factory approach to managing operations and
delivering integrated services to customers.
The improved performance will be underpinned by:
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Increasing revenue by providing new integrated services targeted to business and
consumer segments that have different needs and value services differently, with a
seamless one click, one touch, one button or one screen approach |
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Cutting costs by simplifying processes and systems, reducing duplication and
complexity of existing networks by operating under a one factory approach which will lead
to new efficiencies and allow a reduction in the number of full time equivalent (FTE)
positions while delivering more effective service. |
CEO Sol Trujillo outlined the strategy for a new Telstra for Australias broadband and wireless
future at an investors briefing in Sydney. Telstra announced decisions to:
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Introduce a next generation IP network, an investment of more than $10 billion over
five years of which $2-3 billion is incremental over existing plans, with the IP core in
place by the end of 2007 |
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Reduce the number of Telstras 52,000 full time equivalent (FTE) positions by between
6,000 and 8,000 over three years and 10,000 over five years |
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Introduce a $200 million field staff training program to provide Telstra people with
the skills in building, running and maintaining next generation networks |
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Replace the CDMA mobile network with a national 3G GSM network which will offer the
same or better coverage than currently available |
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Cut the number of different network platforms from about 330 by 60 pc within three
years |
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Cut the number of business and operational support systems from about 1200 by 75 pc
in three years. |
Telstra announced new commitments including:
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25 pc of new revenue growth will come from new products by the end of 2008 |
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Sensis will double its revenue base to $3 billion within five years |
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80 pc of Telstras internet customers will have broadband in three years (today 50 pc
are on broadband) |
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25 pc of customers will be using 3G in three years (now 1 pc) |
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Business and government customers will be served by 16 competency centres to equip
large customers to transition to an IP environment and to allow Telstra to grow faster
than the market. |
Enhanced consumer offerings announced today include Telstra BigPond signing a deal with Sony
Pictures to offer movie downloads to PCs from March 2006 and new initiatives from Telstras
directories and advertising business, Sensis, offering online consumer to consumer transactions at
Trading Post.
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Telstra Corporation Limited
ABN 33 051 775 556 |
Mr Trujillo outlined Telstras financial projections based on the execution of the new strategy
raising top line growth to between 2 pc and 2.5 pc compound annual growth rate (CAGR) between now
and 2010.
Chief Financial Officer John Stanhope said the Telstra Board intends to pay an ordinary dividend of
28c a share for the next three years and then review it, subject to the boards half yearly
declaration and review of the business and regulatory conditions.
The CFO announced that the Board has decided not to proceed with the third year of the $1.5 billion
capital management program due to end in 06-07. It is considered more important to invest this
money to implement the new strategy which is about delivering long term shareholder value.
Telstra updated the market on the outlook for Telstras earnings for the 2005-06 year with an
expected EBIT decline between 19 to 24 pc as a result of the implementation of the strategy which
will require accelerating depreciation relating to assets that will be decommissioned. This new
estimate would increase the decline to between 25 and 30 pc if Telstra raised a provision for
redundancy. This assumes a reasonable regulatory outcome.
Other financial projections include:
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A cost structure that will remain flat from the half year 05-06 level |
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Revenue growing faster than expense growth, reversing recent trends with EBIT
expected to grow at a 3 to 4 percent CAGR between now and 2010. |
Mr Trujillo said: We will not require the same number of employees and contractors as we implement
the strategy because we will reduce complexity. With simplicity we can be leaner, he said.
He said regulation has a huge potential impact on Telstras business and the financial projections
assume a reasonable regulatory environment in which to operate.
If excessive regulation doesnt get in the way, we can hit the plan we have laid out today. If it
does get in the way, it has the potential to be harmful to our core, he said.
Mr Trujillo said: We have a chance to make a strong company great. We will do that by being
innovative, by offering integrated services to consumers, by employing market based management and
by being highly competitive. Customers want it their way and they have very different needs. Only
Telstra can make it happen.
Telstra has a vision to use technology and capabilities available today to transform industries
and improve peoples lives. We have barely tapped the potential of what is possible and how we can
improve productivity for Australian business and increase mobility for consumers.
Mr Trujillo said the Australian telecommunications industry was based on price competition in a
downward spiral and was not adding enough value to its customers.
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Telstra Corporation Limited |
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ABN 33 051 775 556 |
Our strategy is to offer customers products which work seamlessly together and to offer business
differentiated wireless and broadband solutions which will create the most value for them, he
said.
The market based management plan outlined by Group Managing Director Strategic Marketing Bill
Stewart will include needs based and value based segmentation following extensive high quality
customer research.
Telstras program will involve interviews with 90,000 consumer customers and will build a panel of
16,000 small businesses in order for Telstra to understand its customers needs like never before.
Telstras Chief Operations Officer Greg Winn said a review of Telstras operations over the past
four months showed that investment was spread across far too many networks and technologies.
Telstra planned to cut the number of its complex business support and operational support systems
by 75 pc in three years and transform the IT capability to deliver new cost-effective capabilities.
We will introduce a new IP/MPLS network core by the end of 2007, he said. We will deploy five
mated pairs of new high capacity soft switches to replace 116 class five switches, providing deep
network redundancy, deep resiliency and dramatically lowering our cost structure.
Mr Winn said the move to a national 3G GSM mobile network would mean Telstra would be the first
Australian telco to deliver nationwide wireless broadband to all its mobile customers, offering
improved speed and quality. He said that Telstra spends more than four times on capex per CDMA
subscriber than it does per GSM subscriber.
A centralised program office will orchestrate the change effort through the company, he said.
Investors were also told that:
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Sensis plays a critical role in Telstras core strategy and its online business would
be further developed by integrating search and transaction based applications and services
for Sensis customers and core Telstra customers. |
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Foxtel is a core asset by which Telstra could create shareholder value. |
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Telstra announced a memorandum of understanding to merge its Hong Kong mobile
business CSL and another Hong Kong carrier New World Mobile Holdings which would give
clear market leadership. |
Telstra Media Contact:
Andrew Maiden
Tel: 02 9298 5259 Mbl: 0428 310 710
Telstras national media inquiry line is 13 1639 and the Telstra Corporate Communications Centre is
located at: www.telstra.com.au/abouttelstra/media
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Telstra Corporation Limited |
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ABN 33 051 775 556 |
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
|
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
|
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
|
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra media releases regarding mobile 3G broadband, BigPond and Sensis.
In accordance with the listing rules, please find copies of media announcements for release
to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
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15 November 2005
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326/2005 |
Telstra unveils 3G city-to-country delivering mobile 3G broadband
Telstra today unveiled its mobile broadband vision for Australia announcing a three-year plan
for a single, super-fast national 3G mobile service.
Telstra Chief Executive Officer, Mr Sol Trujillo said Telstras 3G city-to-country plan would
deliver faster speeds, wider coverage, and better mobile services for both city and country
customers.
Telstra will be the first Australian telco to deliver high-speed 3G services across the country
creating the best and largest network with wider and better coverage than exists today.
The national 3G service will provide Telstras customers with existing and enhanced services
including voice and video calling, mobile internet services and wireless broadband, Mr Trujillo
said.
Telstra also announced that it had chosen Ericcson Australia Pty Ltd as the vendor to upgrade its
3G capability (3GSM) nationally. Telstra and Ericsson have entered in to a Memorandum of
Understanding in relation to this project and will finalise their commercial arrangements as soon
as possible.
Ericcson was chosen because they provided the best technical solution at a competitive cost and
they also met Telstras timeframes to provide the 3G city-to-country service.
Mr Trujillo said the new network would use the same (850 MHz) frequency and booster technology
approach used by Telstras existing CDMA network, thereby providing the same broad coverage in
rural areas, without the need for extra base stations.
Technology improvements mean the national 3G service will match the existing CDMA coverage and
continue to reach 98 per cent of people.
This effectively removes any divide between city and country mobile customers in accessing the
same range of leading-edge mobile services, he said.
Both city and country customers, using the next generation of mobile phones on the 3G service, will
benefit in the following ways:
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country customers will experience the latest 3G services including video calling and
fast mobile internet services; |
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when city-based customers travel in regional areas, they will get significantly
improved mobile phone coverage compared to their GSM service today; |
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all customers will benefit from improvements to in-building and highway coverage; and |
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all customers, when travelling overseas, will get access to hundreds of global
destinations on GSMs extensive global roaming service. |
Telstras National Media Inquiry line is 131639 and the Telstra Corporate Communications
Centre is located at www.telstra.com.au/abouttelstra/media
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Telstra Corporation Limited |
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ABN 33 051 775 556 |
Mr Trujillo said the existing CDMA network and the Telstra and Big Pond Wireless Broadband
services will remain in place until the national 3G service has the same or better coverage and
services.
Wireless broadband coverage on the CDMA-based EV-DO network will continue to be expanded as part
of our commitment to accelerate the growth of our leading wireless broadband service until such
time as the national 3G service is available.
At this time, Telstra and Big Pond Wireless Broadband customers will receive free upgrades and
replacement data cards and modems.
Customers will be given plenty of notice to upgrade their handsets in the same way they do today
but with the added benefit of attractive handset deals to ensure they can make full use of the new
services.
Mr Trujillo said Telstras 3G city-to-country plan played a key role in the Companys overall
vision to provide Australians with 21st century telecommunications services.
This investment into the Australian community is pro-growth, pro-shareholders and pro-country.
The 3G city-to-country vision means future investments in a single efficient 3G network will
benefit our mobile customers by providing better services, which are delivered more quickly and at
the lowest cost.
This plan also lays the foundation for Telstra to deliver 4G services more quickly. A super-speed
4G technology will put Australian mobile users on a superior technology path with access to new
services such as video-on-demand.
We will be talking shortly to our customers and stakeholders about our plans, Mr Trujillo said.
ENDS
Media contact:
Rod Bruem
02 9206 0092
Telstras National Media Inquiry line is 131639 and the Telstra Corporate Communications
Centre is located at www.telstra.com.au/abouttelstra/media
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Telstra Corporation Limited |
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ABN 33 051 775 556 |
Fact sheet Telstras 3G city-to-country vision
Moving to a single network means future investments will benefit our mobile
customers providing better services, which are delivered more quickly and at the lowest
cost.
Telstra is already providing 3G services over its EVDO and 3GSM networks. Recent technology
breakthroughs mean that 3GSM (Wideband CDMA) services on the 850MHz spectrum deliver greater
distances than on the 2100 MHz frequency, which is currently used by 3GSM. At 850Mhz, 3G
services can be provided over the CDMA footprint without the need for building extra base
stations to extend the reach of faster services.
This has already been proved in the USA, where a 3GSM-850 high-speed network is being
deployed by the countrys largest mobile phone operator, Cingular (with more than 51 million
mobile customers). The technology is being considered for deployment by other carriers to
deliver services over large geographic areas in countries including Brazil, Mexico, Malaysia
and Canada.
The 3GSM-850 high-speed mobile network is based on an international standard and provides
speeds up to 14Mbps. Telstra holds a licence for the 850MHz spectrum, which it is already using
for the CDMA network. Telstra will continue operating the CDMA network and its broadband
enhancements in tandem with the 3G network until new network coverage and services are
equivalent.
The larger number of GSM users globally means more resources are invested in developing
new and even better handsets, wireless data services and network applications and
functions.
Moving to a single national 3G service sets the foundations for Telstra to quickly move to the
next generations of mobile technology (4G). Removing duplication makes the decision to upgrade
the single service easier and allows Telstra to be at the forefront of providing the latest
mobile services to customers.
Super 3G is already on the horizon with an international standards group, the 3G
Partnership Project, progressing Super 3G design standards. The standards are expected to
be ready in 2006 with networks expected to be ready by 2008-2009.
A super-speed 4G technology will put Australian mobile users on a superior
technology path with access to new services such as video-on-demand.
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15 November 2005
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325/2005 |
BigPond signs up Sony Pictures Entertainment for Movies Downloads
BigPond Movies members will have access to one of the worlds largest libraries of Hollywood
films when BigPond launches its Australian-first Movies Downloads service for PC users next March.
BigPond Managing Director, Mr Justin Milne, today announced the signing of a major deal with Sony
Pictures Entertainment that will give BigPond Movies customers access to Sony product in the pay
per view window after local video release.
This includes a varied selection from more than 7,000 titles from Columbia, Tristar, Screen Gems,
Sony Classics, MGM and UA films all distributed in Australia by Sony Pictures Entertainment.
Members will be able to download, to their PCs, feature films such as Bewitched, popular
Hollywood blockbusters like Men In Black II, classic titles, big budget Australian features like
The Proposition and alternative pictures including Layer Cake, as well as made for TV features.
BigPond Movies Downloads will be one of the first services of its kind in the world and will give
Australians front row seats for the next generation of broadband home entertainment, Mr Milne
said.
BigPond Movies subscribers will be able to select and download, via their broadband connection, a
huge range of movies, TV titles, sport, documentaries, lifestyle programs and hard-to-get content.
They can then watch high quality digital video replays on demand.
Weve built and successfully tested the downloads platform and, when we launch next March, BigPond
Movies members will be able to access downloads at very competitive prices.
Were very excited about the range of classic titles and new releases available through our Sony
partnership. Our experience with BigPond Music and BigPond Movies DVD service has shown that while
people want the latest hits, theres also huge demand for back catalogue selections, which can be
found simply via our sites online search facilities.
BigPond Movie Downloads is a natural extension of our popular BigPond Movies online DVD rental
service and once again highlights BigPond as a leader in Australian broadband entertainment, Mr
Milne said.
Mr Jack Ford, Managing Director, Sony Pictures Television Pty Ltd, Australia and New Zealand said:
As one of the worlds foremost studios, Sony is delighted to partner with BigPond, Australias
leading broadband provider to deliver exciting online entertainment to Australians.
Telstra Media Contact:
Warwick Ponder
Tel: 02 9298 4619
Mbl: 0409 369 711
Telstras National Media Inquiry line is 131639 and the Telstra Corporate Communications Centre is
located at www.telstra.com.au/abouttelstra/media
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Telstra Corporation Limited |
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ABN 33 051 775 556 |
Media Release
Sensis revenue to double within five years
15 November, 2005: Sensis today announced it will double its revenue base to $3
billion within five years, supported by new consumer offerings that will cement its
position as Australias leading information resource.
In the next five years, Sensis will double its revenue base to more than $3 billion to
become the leading, one-stop-shop for helping Australians find, buy and sell, Sensis CEO, Mr
Bruce Akhurst said today.
Within five years, ninety percent of the Australian population will use a Sensis service
every month, Mr Akhurst said.
Last financial year, Sensis exceeded its six percent revenue growth target, delivering
organic revenue growth of 11 per cent, excluding acquisitions. The company is on track to
deliver on this years plan and confident of again exceeding the consensus estimate of six
percent.
Speaking at the Telstra strategic review held in Sydney today, Mr Akhurst announced multiple
new product initiatives
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A new Yellow Pages® mini directory, which is being trialled, contains useful
information for consumers on the move. |
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In 2006, the first Yellow Pages® OnLine consumer service will allow buyers to not
only find products in specific segments, but also compare and contrast them, view special
offers, make bookings, get quotes, pay bills and receive other information relevant to
their personal profile. |
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The Sensis® 1234 voice service will, from Thursday this week, be the first phone
service in Australia to provide movies and weather information via the operator and SMS . |
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Buyers will soon be able to use a mobile phone to search the Sensis network for movie
times and venues, then purchase a ticket and receive an SMS with the movies location and
time. Theyll be able to conduct a similar search on Sensis® 1234, the Telstra and Sensis
online sites, via their in-car Whereis® navigation system, or via a wireless device. |
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A prototype consumer-to-consumer transaction functionality has been added to
tradingpost.com.au. This new capability allows consumers to contact a seller by
phone or email, buy online or make an offer. In the future, consumers will be able to do
the same transaction on wireless devices. |
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Sensis will next year launch a new Trading Post® Automotive website leveraging its
significant automotive content and usage through existing assets like Trading Post®,
Yellow Pages®, White Pages®, Whereis® and Telstras BigPond. |
The Sensis growth strategy is simple: we ensure buyers can access our information through
any medium, wherever and whenever they choose, and we ensure sellers can be found by buyers
wherever they search across our network, The network spans print, voice, online and
wireless, Mr Akhurst said.
Im confident well achieve our growth strategy because we have such unique competitive
assets comprehensive, local Australian content, extensive sales reach, phenomenal usage,
multi-channel publishing capabilities, icon brands, and a strong track record in
product innovation and strategy execution, Mr Akhurst said.
In the future, Sensis will help Australians do business right across the advertising value
chain through new connection and transaction services on its online sites and on wireless
devices like Telstra i-mode and 3G. Sellers will not only be able to reach more customers
through the Sensis Network than anywhere else in Australia, but theyll also be able to close
the sale. Buyers wont just be able to select a product, but also connect with the seller and
actually buy the product.
Sensis is already a successful, growth company. Were Australias leading information
resource, one of the worlds top ten directory companies1, and the countrys
largest and most profitable online advertising business2, Mr Akhurst said.
- ends -
Media
contacts:
Felicity Hand: 03 8653 4700 or 0417 566 061
Prue Christie: 02 9202 1961 or 0438 588 460
Karina White: 03 8653 6658 or 0419 523 776
About Sensis
Sensis is Australias leading information resource. We make complex lives simpler by helping
Australians find, buy and sell. Sensis delivers innovative and integrated search solutions
via print, online, voice and wireless channels to connect Australians 24 hours a day, seven
days a week. Our powerful, multi-channel portfolio provides an unparalleled local information
source incorporating: the White Pages® and Yellow Pages® directories; the CitySearch®
lifestyle site; the Whereis® location and navigation database; the search engine for
Australians sensis.com.au; and Sensis® 1234, the operator-assisted, premium voice
information service; and The Trading Post Groups stable of weekly and monthly publications
and Universal Publishers mapping publications. Invizage Technology, a wholly owned
subsidiary of Sensis is one of Australias market leaders in IT services to small and medium
sized enterprises. In June 2005, Sensis launched LinkMe.com.au, an innovative online career
networking site in partnership with MBI Investments.
® and Registered trademark and trademark of Telstra Corporation Ltd. UBD®, the UBD logo and
Gregorys logo are registered trade marks of Universal Publishers Pty Ltd. Trading Post is a
trade mark of Research Resources Pty Ltd. Invizage Technology is a registered trade mark of
Invizage Pty Ltd. CitySearch® is a registered trade mark of CitySearch Australia Pty Ltd.
Sensis Pty Ltd is responsible for Yellow
Pages&®,
White
Pages® and Whereis® and related
products and services on behalf of Telstra Corporation Ltd and is responsible for similar
activities in relation to CitySearch® on behalf of CitySearch Australia Pty Ltd and CitySearch
Canberra Pty Ltd.
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1 |
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Executive Summary Largest Global Yellow Pages Publishers 2004, Global Yellow Pages
2005, The Kelsey Group, 2005, pg.12. Sensis is ranked number nine in the world by Estimated
2004 Directory Revenues (US$ million). |
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2 |
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Audit Bureau of Verification Services, Online Advertising Expenditure Report, January 2005 to
June 2005 |
Fact sheet
$200 million staff training for next generation networks
Telstra has today announced a $200 million training initiative over the next five years
to make our people among the best trained in the world in building, running and maintaining
next generation networks.
Telstras people are its most important asset, and the proposed new networks
announced today mean that Telstras people will need additional skills.
Customers tell us that we are not always good enough when it comes to fixing problems
right, the first time. Telstras intention is to make the necessary investments in the
network and in our employees, in terms of training and skills, so we can fix it right the
first time.
Telstra will team with external service provider(s) to give its operational workforce
training in provisioning, maintaining and running next generation networks including a
high-speed IP core and our 3G wireless network.
The training program will be available in first quarter of 2006 and will underpin our three
key objectives of
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Service excellence |
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Value creation |
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Business future |
Key elements of the training program include:
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Ensuring learning is designed to meet customer needs; |
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Our field workforce, and other operational parts of the business, will have access to
world-leading training; |
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We will ensure that the majority of our workforce is trained to the highest world and
industry standards, such as Cisco-certified engineers for those staff involved with the
IP-MPLS core network; |
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Tailored programs for Telstras diverse operational workforce, some of which work in
the most remote locations in Australia; and |
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Ensuring learning outcomes have a commercial focus. |
Fact Sheet Telstras next generation network
Telstra customers will soon enjoy next generation products and services as the
company upgrades its access and core networks to increase speeds and network capacity,
develop greater resilience and redundancy, and reduce network costs.
By 2009, Telstra will overhaul its access network, Public Switched Telephone Network (PSTN),
and backbone infrastructure to bring customers the latest voice, video, data services on a
common IP (Internet Protocol) MPLS core network.
This means the Telstra network will support
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High speed Internet (with speeds greater than 12 Mbps) |
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Mass deployment of VoIP (Voice over Internet Protocol) |
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Multi-casting for advanced capabilities such as IP TV |
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Seamless tele-commuting |
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Video on Demand and IP video conferencing |
The transformation will give the new IP network 77 times the capacity of the current network.
The new network will also reduce costs by consolidating the Wideband IP, ATM, Frame
Relay and DDN (Digital Data Network) from multiple networks into one common core
network.
Additionally, Telstra will replace 116 old PSTN switches with 10 new voice soft switches.
This will see traditional telephony services delivered using the IP Core infrastructure,
positioning customers for new broadband and multimedia service offerings.
Finally, Telstra will upgrade its access network by providing IP-based ADSL2+ equipment to
four million services addresses, giving these customers access to speeds of 12Mbps or greater.
The company will deploy Fibre to the Node technology to 20,000 nodes and will upgrade 450
exchanges. Broadband-blocking technology will be removed, enhancing the availability and reach
of this next generation capability.
These commitments are subject to the same regulatory qualifications as apply to all Telstra
presentations announced at the companys strategic review.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra CFO Investor Day Speaking Notes
Attached for release to the market are the speaking notes for the presentation by Mr John
Stanhope, Telstras Chief Financial Officer, to Telstras Investor Day.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Investor Day CFO Speech
Thanks Bruce
SLIDE 2 : AGENDA
First, let me say I will be talking about forward looking financial estimates, ie. 3 and 5
years out. This is unusual and so I alert you to our cautionary statement. I am doing this
to help you understand the likely financial outcomes.
So what does all this mean in terms of financial outcomes? I will cover, why the new
strategy is not optional, the impact that the new strategy, Market Based Management,
Integrating Services, the One Factory etc will have on the P&L, Capital Expenditure,
Cashflow, Balance Sheet Financial Ratios and Capital Management for the company.
I will explain what financial parameters we intend to operate within.
I will announce our intentions regarding the capital management
programme and future dividend policy.
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I will talk about shareholder value improvement and how management
will be incented to achieve implementation of the strategy.
I will also cover the 05/06 earnings impact and any variation to our
5 September guidance.
Today, I will show what is financially possible with a reasonable
regulatory outcome, ie, a fully integrated outcome.
This is all about saving Telstra from a death by a thousand cuts the
status quo and transforming the company.
SLIDE 3 : REVENUE AND EXPENSE HISTORY
Let me begin with a little bit of history that clearly shows why we must
embark on a new strategy and why it is not optional.
Revenue has been at low growth rates for 3 years and is declining. Within this, PSTN
revenue decline is accelerating and mobile revenues are under pressure.
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The product revenue trends reflect price declines and the impact on revenues from price
control and competition [eg Mobiles yields have fallen by an average annual decline of 10%
since 01/02. PSTN yields are also declining]. This will likely continue. This is not a
sustainable position.
When we look at expenses the growth, goods purchased are growing resulting from the change
in product mix, and labour costs are growing because of the high cost of maintaining and
supporting complex legacy IT systems, complex products and services and all the things you
have heard about from my colleagues, this cannot continue. This business simply cannot
continue to have expenses growing faster than revenues.
The combination of the revenue and expenses trajectory has impacted the earnings as shown on
the slide. Declining earnings growth is also not sustainable over the long term.
Clearly, action has to be and will be taken to change this trajectory.
SLIDE 5 : PROFIT AND LOSS OUTLOOK
So lets look at the financial projections from the application of our new
strategy.
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Firstly, the P&L, beginning with revenues.
At the top level, ie, the Telstra group level we believe after a 3 year period, revenues can
grow between 2% and 2.5% CAGR. Over a 5 year period this is also between 2% and 2.5% CAGR.
This assumes a reasonable regulatory environment to operate within.
The key message on this slide, however, is the difference between the status quo and our
new strategy. A differential CAGR of up to around 3.5% or around $12bn over 5 years.
SLIDE 6 : MAJOR PRODUCT OUTLOOK
Ill touch on the major product areas. In this scenario we believe we can arrest the current
Fixed revenue decline, through integrating services, subscription pricing and customer
segmentation, from -7% to -10% in 05/06 to -6% to -8% over 3 years, and -5% to -7% over 5
years. Note status quo expectation is -11% to -13% over the 5 year period.
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We believe we can grow Internet revenues between 28% and 30% over 3
years and 21% and 23% over 5 years.
We believe Mobile revenues will grow between 5% and 7% over 5 years.
In Broadband, it is very much about growing the customer base and
selling value added services that you heard Justin mention earlier.
In the Mobile business it is about adding content and growing wireless
data and as a result ARPUs can increase.
Again, the difference the new strategy will deliver is substantial.
SLIDE 7 : PSTN REVENUE OUTLOOK
We expect the mix of PSTN/total revenue to change from about 34% to
24% over 3 years and to about 20% over 5 years.
This is something you would expect as we move toward becoming a
Broadband Integrated Services company.
SLIDE 8 : OPERATING EXPENSE OUTLOOK
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Lets talk now about expenses. We will have to spend more in the earlier
years of the plan and I will illustrate the expected run rate.
As you can see, expenses are high in the next two years and then begin to fall as we implement
the One Factory and simplify products and services. The slide shows a decline of 2.1% over the
period 2006 to 2010. I have excluded the 05/06 year in this case deliberately to make the point
that we will need to spend upfront which has a marked impact. This is to set the path for the
future and establish a financial base to go forward.
SLIDE 9 : OPEX GROWTH
Over the next 3 year period, we expect expenses to grow in the range 2% to 3% and in the
range 1% to 2% over 5 years. Again, this assumes a reasonable regulatory environment exists.
The higher 3 year CAGR reflects the upfront costs I mentioned earlier.
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Given that labour price will grow about 3% pa and CPI grows an estimated 2.9%, there is a real
expense reduction of between 0% to -1% over 3 years, and -1% to -2% over 5 years.
Again, the main point this slide illustrates is the difference between the new strategy and the status
quo. A difference of a 5 year compound annual growth rate of between 1.6% and 0.6% or a lower
spend over 5 years of approximately $1.3bn even after the upfront spending required to set a
new cost base.
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SLIDE 10 : OPEX GROWTH BY TYPE
The main drivers for expense movements over the five years are:
Goods and Services purchased at 3% to 4% consistent with expected
growth in volumes.
You can see from this slide that over the 5 year period we expect to keep labour and other
costs reasonably flat while absorbing labour price increases and CPI increases.
SLIDE 11 : HEADCOUNT CHANGES
It is anticipated that across the three year period our full time equivalent employee level
will reduce between 6,000 to 8,000. This includes individual contractors.
This will be driven by the network and IT changes outlined earlier to meet contestability in
the changing market as we deliver more effective service to our customers. We will follow
all our staff and union communication requirements as and when details become known. We may
make a provision for redundancy and restructuring in the 06 fiscal
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year again as and when we have the detail required to satisfy accounting requirements. The
impact of this will become clear when I address our 05/06 earnings guidance.
SLIDE 12 : EARNINGS TRAJECTORY
The combination of these movements in revenue and expenses results in
an earnings trajectory as shown on this slide.
Not surprisingly earnings (EBITDA and EBIT) in 05/06 are expected to decline and 06/07 levels
are expected to remain similar to levels achieved in 04/05 and begin to grow again from 07/08.
Again the important point of this slide and the next is the differentiation between the
status quo and our new strategy. The compound annual growth rate differentials over 5 years
are, for EBITDA between 8% to 10% and for EBIT 15% to 17%. This is a difference of about
$13bn for EBITDA and $11bn for EBIT.
SLIDE 13 : EBITDA AND EBIT OUTLOOK
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Our expectations of EBITDA growth over 3 years is in the range of 2% to 3%, and over 5 years
in the range of 3% to 4%. EBITDA margins go from 48% in 04/05 to around 47% to 48% over 3
years, and around 50% to 51% over 5 years.
Our expectations of EBIT growth over 3 years is in the range of -1% to 0%, and over 5 years in
the range of 3% to 4%. EBIT margins go from 32% in 04/05 to around 28% to 29% in year 3 and to
above 33% in year 5
EBIT decline over the 3 years is impacted by the growth in D&A driven
by accelerated depreciation and some write offs.
SLIDE 14 : DEPRECIATION AND AMORTISATION
So let me deal with depreciation and amortisation now. We expect depreciation and
amortisation to grow as we invest significantly over the next few years. The growth
trajectory is in the range of 7% to 10 % over 3 years, and 4% to 6% over 5 years. The 05/06
and 06/07 years are impacted specifically by some write offs and acceleration of
depreciation. I will explain this further when I talk about the 05/06 earnings guidance.
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Of course assets will be added associated with the next generation
network (NGN), network transformation.
SLIDE 15 : NPAT
Our best estimate of NPAT CAGR over the 3 year period is between -3% and -2% and over 5 years
between +3% and +4%. The early years are impacted by the early spend on transformation.
Again to labour the point, it is the differential between status quo and the new strategy
financial outcomes that is what we should all be focused on. Over 5 years, the CAGR
differential for NPAT growth is between 21% to 24%. Very substantial indeed.
SLIDE 17 : CAPEX HISTORY
Now lets take a look at Capital Expenditure.
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As you know, we have been spending capex over the last few years at the
following rates:
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Domestic capex averaging $3.1b |
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Offshore capex averaging $0.2b |
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Investing capex averaging $0.4b |
Total Capex averaging $3.7b
This is about to change as you would expect as we embark on a major
network and IT platform transformation.
SLIDE 18 : CUMULATIVE CAPEX FORECAST
It is estimated that we would require to spend an average of $4.5bn per annum or $23bn over 5
years to bring the network and IT platforms up to a high quality in a status quo environment.
The new strategy will require a total CAPEX expenditure up to $25 to
$26bn.
Our total 5 year domestic CAPEX spend will be in the order of $21b,
compared with the previous expectation of $18b over 5 years.
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Again, this assumes a reasonable regulatory environment. We will not invest if it is not
economical to do so and understandably shareholders would not want us to do so.
You might say, this does not seem like a lot of incremental CAPEX for what we have said will
be delivered. It is important to understand and it is shown on this slide that the Gross
Spend on initiatives is $14bn to $15bn and we expect to save up to $11 to $12bn by not
spending on the many legacy systems we have today.
SLIDE 19 : CAPEX TO SALES RATIO
The capex to sales ratio over the 5 year period is shown in this slide. It peaks at 25% in
year 2006/07 and reduces to 12% in 2009/10. We are able to operate, we believe, at around 12%
levels in the future because of the benefit and reusability of the new platforms both network
and IT.
SLIDE 20 : DRIVERS OF CAPEX INCREASE
Let me show you the drivers of CAPEX increases.
The drivers of the capex increase are:
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NGN (including wireless) |
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$3.0BN to $3.4BN |
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IT Platforms |
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$0.7BN to $1.2BN |
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Network Fixes |
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$0.8BN to $1.0BN |
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Sub Total |
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$4.5BN to $5.6BN |
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Savings |
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$2.5BN to $2.6BN |
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Net |
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$2.0BN to $3.0BN |
These investments are essential for the achievement of the revenue, expense and earnings
outcomes. There are savings offsets from platform rationalisation and from reduced network
maintenance of between $2.5bn to $2.6bn.
SLIDE 22 : FREE CASHFLOW
Obviously, with what is happening with the P&L run rate and the CAPEX requirements cash
flow will be impacted substantially in the 05/06 and 06/07 years when most of the CAPEX is
required. Free cash flow begins to build again from 07/08.
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This slide shows the possible movement each year in free cash flow (operating cash flow
less investing cash flow, interest and tax but before dividends) as a result of the new
strategic plan.
Operating Cash flows fall in 05/06 with reduced EBITDA before growing again in later years.
High CAPEX levels in 05/06 to 07/08 impact the level of Free Cash flow.
SLIDE 23 : NET CASH FLOW FULL INTEGRATION VS STATUS QUO
This slide shows the net cash flow difference between the Status Quo and the New Plan. This
generates a cumulative additional $7.7BN cash flow over the 5 years to 09/10 versus the status
quo or death by a thousand cuts scenario.
SLIDE 24 : NET DEBT MOVEMENTS
The cash flow will likely cause the movement in Net Debt levels for the
company shown on this slide. These Net Debt levels assume no capital
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return in 06/07 ie, the $1.5bn suggested in the June 04 announcement is
assumed not to be paid.
This of course will require a yearly borrowing program to match
requirements.
SLIDE 26 : BALANCE SHEET RATIOS
The impact of the P&L movements and the capex requirements will have an effect on the Balance
Sheet and therefore our financial ratios. It is important for me to emphasize again here that
the return metrics can only be achieved in a reasonable regulatory environment. If it is not
reasonable we will have to continue to invest to keep patching the network and system and
revenues will decline.
The key ratios specified on the slide assuming a reasonable regulatory
outcome are:
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ROA which is expected to grow from 21% to 23% over the 5 years |
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ROE which is expected to grow from 31% to 35% over the 5 years |
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EBITDA Int cover which will drop during the period but emerges strong in year 5 |
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Debt Service which will also drop during the period but emerges strong in year 5 |
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CFROIC is expected to grow from 27% to 33% |
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Asset turns we expect will improve |
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ROI will improve from 28% to 29% over the 5 year period |
The definitions of the ratios are shown on page 36 of the slide pack you
have or that has been lodged with ASX.
SLIDE 28 : CAPITAL PARAMETERS
As you would expect the new strategic plan has implications for our
financial parameters and capital management.
The new parameters Board and Management have set are:
It is our intention to pay 28 cents for the next 3 years and then review. Of course, this is
subject to the Boards half yearly declaration and review of the business and regulatory
outcomes.
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- Debt Servicing (Net Debt/EBITDA)
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1.7 to 2.1 times |
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- Net Debt Gearing
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55% to 75% |
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- Interest Cover
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> 7 times |
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We believe these parameters are consistent with an A (flat) S&P credit rating given our
transformational strategy. Of course, credit ratings are a matter for the credit rating
agencies.
The Board has decided to pay the remaining 6¢ special dividend in 05/06 with the interim
dividend to complete the $1.5Bn capital return for the 05/06 year.
The Board has decided not to proceed with the $1.5Bn capital return in 06/07. It is considered
more appropriate to invest this money to
implement the new strategy which is about delivering long term shareholder value and to
discontinue borrowing to fund special dividends / buybacks.
Given lower profit levels, not returning capital to shareholders will most likely allow us to
continue to fully frank ordinary dividends over the 3 to 5 year period and we believe this is
an important consideration for our many Australian retail investors.
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SLIDE 30 & 31 : MANAGEMENT INCENTIVES
We will have a very different management incentive plan. The proposed arrangements
for the management incentive scheme comprise both a Short-term and Long Term
components. These incorporate both financial elements and targets to achieve
transformational objectives.
This slide and the following slide give examples of the metrics. For example, the reduction in
the number of systems is a key transformational objective. That we achieve the CAGRs I have
shown you is a clear metric. Of course, there will be many micro metrics that aggregate to
these major milestones that we must achieve to be compensated / remunerated.
SLIDE 33 : SHAREHOLDER VALUE
Finally, from a new strategy perspective, let me talk about shareholder
value.
At the end of the day, all this work and all this investment is aimed at growing the
business, growth that will come from satisfying our customers like never before.
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Satisfied customers delighting in the use of our products and services will
drive growth in the business.
Growth in the business will grow shareholder value.
Our expectations is that this new strategy will move shareholder value from a status quo value
significantly when we successfully implement
the new strategy.
I hope you have noticed the asterisk on each slide. This is because we can only achieve the
shareholder value improvement and improvements in financial performance if we have a
regulatory environment that allows it.
There is a detailed session on regulatory issues next week that will
provide further detail on possible regulatory impacts.
SLIDE 35: 05/06 EARNINGS GUIDANCE
Let me now turn to the 05/06 Guidance. You will recall that on 5 September, the CEO and I
issued guidance that EBIT would decline in 05/06 in the range -7% to -10%.
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Our earnings guidance for 05/06 is now that EBIT will decline in the range -19% to
-24% or if we provision for redundancy between 25% to 30%.
The main drivers for the variation to guidance are:
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Program EBIT improvement (incremental rev less COGS) : $30m |
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Program Opex reduction in year :$50m |
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Additional D&A due to network write-offs/accelerated depreciation of $549m
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$272m for NGN |
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$114m for Jersey (CDMA) |
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$50m for BSS/OSS |
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$100m for network rationalisation/rehabilitation |
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$13m for stale software projects |
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and $40m for the extra capex spend in 05/06. |
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Program Opex costs including redundancy : $291m |
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A possible R&R provision of $427m |
Whether we establish a provision for redundancy will depend on satisfying
accounting rules and staff and union communication requirements prior to 30 June
2006.
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Should we not get a favourable regulatory outcome and not proceed with NGN the guidance
ranges will drop by 4% to 15% 20% without the R&R provision and 21% to 26% with a
provision.
CONCLUSION
We will answer questions on the financials and other questions about the
strategy shortly.
Thank you for your attention. I will now hand back to our CEO, Sol
Trujillo.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra CEO Speech and request to end trading halt.
Attached for release to the market is a transcript of the speech made by Mr Sol
Trujillo Telstras Chief Executive Officer, to Telstras Investor Day.
Telstra confirms that the Investor Day presentations to the analysts and the media have now
concluded. Transcripts of the Investor Day presentations and the Q&A session will be lodged
when available.
Telstra requests that the trading halt over its shares be lifted.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
Telstra Corporation Limited
Strategy Briefing
Sol Trujillos CEO presentation
15 November 2005
SOL TRUJILLO: Good morning everyone. We are here live in Sydney Australia. Obviously we are going
to be web casting this meeting today and we have people from Europe, The States and other locations
viewing in to this discussion today about this terrific company called Telstra.
My name is Sol Trujillo, and I get the pleasure to lead off this meeting. Now, most of you know
that I have been here since July 1 in case theres any question. The people within Telstra might
say here I have been here at least three years or so with the amount of work, the amount of hours,
the amount of analysis and the amount of discussion and now some of the decisions that we are going
to begin implementing.
Id like to first of all say that theres a few themes that I would like all of you to make sure
that you understand as you listen to what we are going to talk about today. Its very important as
you think about it when you listen to all the presentations. The first point that Id like to make
sure that you are going to hear a lot about is the customer. In case you didnt hear what I said,
the customer. In case its not clear at the end of the meeting, it is going to be about the
customer. We are going to focus on all of our customers, not just some, but all.
We are going to focus in many ways on how we change the game here in Australia. The game today is
primarily around price-based competition which I think is a destructive way of competing ultimately
for all the businesses if you are an investor, if youre a shareholder or somebody thats
contemplating investing in most companies, we will talk about that because I believe in value-based
competition. And that means Telstra as the market leader needs to lead and we will lead going
forward.
You are going to hear a lot about differentiation in terms of Telstra. You are going to hear a lot
about integration. When we talk about integration, I think about it in two dimensions; one is about
integrating the company and the other is about integrating services for our customers. You are
going to hear us talk about a unique customer experience during the day and all of my colleagues as
they come up and present, they are going to help bring that to life as we talk more and more about
our customers.
We are going to talk about market-based management, and obviously you will hear that as long as I
am in the role that Im in today, because it is a way of doing business and I believe in it and you
are going to hear a lot in some detail in a clinical way about how you execute on a market-based
management strategy.
You are going to hear us focus and talk about small businesses and medium sized
enterprises, which has not necessarily been one of the big focal points within Telstra, and again,
in case you missed it, we are going to talk about customers. We are going to give you examples
about customers because we are proud to think and live and breathe and operate this business around
what we think are important value propositions for our customers.
At the same time, we are going to talk about some new extensions to our business, some growing
extensions to our business around this notion of information services, around the notion of search
and around the notion of transactions. And it all plays out in part or in a large part through
Sensis but its also going to be integrated with what we do within the core Telstra business.
We are going to talk again about Broadband. Let me just say very clearly, very loudly and very
succinctly, Broadband is the key to the future of Telstra, whether it be on a fixed platform,
whether it be on wireless. And we are going to spend time talking about that today obviously in
particular Justin Milne talking about our strategies relative to Broadband.
But at the end, when you start thinking about this business, you also have to talk about the
shareholder. The shareholder is important to us. Its important to me personally in terms of the
journey that they have been on associated with Telstra and we will talk about that because our job
is to create value ultimately and hopefully the strategy that we describe to you today will be
clear in terms of how we intend to create value for our shareholders.
So, let me now take a step back and talk about the process that has been underway here at Telstra.
A lot of people have been asking the questions, so what do you think? What are you going to do?
Etc. etc.. And obviously we havent said much because basically Im a facts and data kind of
person. I like to get the analysis done. I like to make sure that I understand where the business
is, where the competitors are, what the market needs are and also where the processes and other key
elements within our business stand as we think about operating this business on into the future.
Because Telstra is a great iconic brand and it is also a very important company within the context
of Australia. There is no company anywhere in this country that touches more people.
This company also touches as many shareholders as any other company in Australia. This company
underpins all the companies that we compete with. So it is important what we say today and it is
important that Telstra be healthy, vibrant and growing in terms of the context of how we think
about Telstra on behalf of our shareholders today.
The journey has been about analysis. It has been about facts and it has been about data so let me
just tell you some of the things that we have been looking at. Clearly weve been looking at our
networks and we are going to talk about them. We have looking at our systems and our processes
associated with them. We have been talking about and looking at our training of our people.
Looking at the products, the product mix, the
product development processes that we have; looking at how we
have gone about allocating resources within the business because that is as important as I think
about any company making the right bets, betting on the right technologies, the right people, the
right products, the right services and all of those related issues. Its about dealing with
competitors. How well do we know our competition? Are we responding to our competition or are we
leading the competition?
Thinking about regulation. Now clearly thats has been in the news. There has been a lot of
conversation about that and it has had a lot of conversation simply because its important. You
will hear us touch on that today but thats not the primary focus of this meeting today. It really
is about the business in terms of how we think about running this business going forward. It is
about suppliers. Which suppliers that bring the greatest capability to help us do and execute on
the vision that we have for this business. It is about technology and again its all about customer
needs ultimately in terms of how we drive this business.
So part of the process has been about listening, listening to our customers, listening to our
suppliers, listening to our employees, listening, yes, in some cases to our regulators, listening
to basically anybody that has a touch point associated with this business.
Now, associated with that, one of the things that I needed to do, because obviously coming in as
the new person I couldnt do this personally all myself, so I wanted to bring in some people that
could help me in a transitional way to look at the business. People that were world class in terms
of their skill sets, in terms of their experience, partnered up with the people that existed here
in the business as we thought about July, August, September, all the way up to today. We have also
brought in a consultant, a consulting company, Bain & Company, that have experience not only with
me in The States and in Europe, but also with many other world class companies in terms of
transformation, in terms of managing problematically change within a business in a very disciplined
kind of process. Ultimately, the key for us has been to drive to making real decisions as we think
about our business going forward.
So, lets take a little bit of a journey here real quickly lets look in the rear-view mirror if
you will. As I think about the business, we are going to look at costs. We are going to look at
revenues. We are going to look at processes and obviously certain pressures that are upon the
business. Starting first with the cost story and cost scenario, I think youve seen with the
recent announcements, whether it be at first half last year announcement, the earnings results
announcements that we made on August 11 for last years full year, you can see that costs have been
growing fairly dramatically in this business.
Its important to note that they are growing in the wrong direction. On August 11, we shared with
you that our retail expenses were growing at 10 per cent. Our wholesale expenses were growing at 12
per cent. When you think about OPEX. Now, thats not a pretty picture to inherit when you walk into
a business, but theres a reason why that some of that has been happening. Obviously our network in
IT, infrastructure, and to some extent architecture has been affected by an original design that
started
decades ago that was built for a purpose that was different that the kinds of services and
capabilities that are being offered today, and as a result, we have had a lot of things added on to
our networks and our IT infrastructure that has added a lot of complexity and with complexity comes
cost.
So when you think about new services, new capabilities, you always have to think about how you can
execute and implement, and with that comes more cost. Now, I will also talk about volumes and Greg
will talk about volumes in a little bit. Volumes have been increasing dramatically. As you think
about this business today and you look at the infrastructure that we have today, we have too much
of everything. We have multiple networks, multiple fixed line networks, multiple wireless networks.
We have over 1200 systems embedded in our business today. We have over 150 call centres. We have or
did have over 20 ad agencies. We have 1,000 products that we offer.
We have 41 buildings in Melbourne and Sydney alone. Now, when I look and think about cost
structure, those are key drivers of cost structure in terms of can you afford it all? Should you
have it all? And if not, then what do you do about it? Well, let me just show you a quick
illustration here of this network that we have today. Greg is going to go through it in some detail
here. Greg is not going to like this network picture that I have because he has a nicer picture,
but I call this I wont tell you what I call this chart but can you see that theres a whole
lot of core networks starting with the circuit switch network that have been added on. Everything
gets bolted on over the last few decades in the terms of the way this business has evolved. Let me
be clear, this is not unique to Telstra. This is associated with every PTT or telephone company
around the world. So this is a challenge for every company. The question is have other companies
started transitioning sooner and in bigger fashion than what we have done here at Telstra? So we
will talk about that and Greg will talk about that in some detail but you can see lots of
complexity in terms of the business.
The next chart that I have here is one that just fundamentally factually illustrates what is
happening in terms of volumes in this business. The volumes are growing exponentially and theres
a simple reason why. Those of you that have been covering the industry for lets say the last
decade, you remember the big fibre craze and you remember the big Broadbrand conversation about
inter-office fibre and inter-office facilities and companies like Global Crossing and Quest and a
lot of other international companies that were building out these big fibre backbone networks.
Well, it was all about bandwidth that was going to be happening. Guess what? It is now happening,
it is now happening big time in Australia simply because now customers, local customers, consumer
customers in addition to the business customers now are starting to use Broadband in a big time way
which is creating huge amounts of traffic and the way that the networks have been architected
historically, they were not designed to accommodate this kind of volume. So its got to be
addressed. Its got to be dealt with because with volume, volume is in some ways good but if
architected wrong, volume simply means cost.
But thats enough on costs. I think you get the picture. Weve got a story here that
costs are growing significantly driven by key reasons within the business as to why, but now lets
talk about revenues. As we look at the revenue picture, clearly you can see that over the last
couple of years, prior to the last reported year in 03/04, you can see that we barely had any
revenue growth. Now, in the last annual fiscal year, we showed growth but part of that was tied to
some anomalies around handset subsidies, non-handset subsidies and the way that the market was
growing relative to reporting of revenues.
But you could see the first half of last year we grew at slightly under 5 per cent and the second
half you saw the deceleration beginning where we were growing at about 2.7 per cent, and obviously
this year we are looking to grow probably in the range of 1 to 2 per cent. Rapid deceleration in
terms of the business. Obviously we have talked about one variable in particular thats been very
important, and again, this is a global phenomenon. Its about the decline in PSTN revenues in terms
of how people are using the classic traditional telco and now siphoning a lot of that volume off on
to other companies or in some cases switching it off on to wireless networks and in some cases
taking it off into Voice Over IP and other ways to complete calls.
We are also seeing a slowdown in the wireless revenue growth. Now, I think all of you have probably
covered the fact that some of our competitors have recently announced what Im just going from
headlines Ive read, disappointing results in terms of wireless growth. The reason why is because
theres a fundamental shift happening and a collapse happening in some of the pricing architecture
within the wireless sector. Now, has that happened elsewhere? Has that happened in other parts of
the world? The answer is yes. Now, again Ive seen some of this movie before having lived in the US
and operated in the US, having lived in Europe and operated in Europe, it is happening elsewhere
because some of the classic pricing architectures and structures havent made sense, and at the
same time, you have disruptive players within a market that think that the only way that they can
take share is by true discounted pricing bundles, packages, whatever you might want to call them.
At the same time, we have a phenomenon here that affects us probably more so than any other country
in the world and thats around regulation. Where we think about the ability to grow our pricing,
deal with pricing, do some of the things that we do is somewhat hampered by the processes that we
have here, and on top of that then, we have a process within Telstra that is very, very slow right
now relative to new product revenue development. We dont have great processes today to start
finding substitutions in terms of revenue streams to offset some of the declines that are coming in
terms of the business.
Clearly, differentiation is key in my mind and Ive seen it in the UK. Ive seen it in other
countries where you have to move on find ways to differentiate as you compete in the marketplace.
We have a scenario here where our growth platforms are not yet offsetting the PSTN revenue losses
or at least fast enough. At the same time, back to this cost revenue kind of mix, the revenue
sources that we now have versus the PSTN sources, the margin nature of them is much different and
its less rich as we think about the business going forward.
Now, let me just show you this chart real quickly relative to the increasing decline of the PSTN
business. Again, pretty self-explanatory. We have some forecasts here in terms of where we think
things will go relative to PSTN, and again this story is not unique necessarily to Australia
because of the fact that there are many competitors, there are many price plans, there are many
substitution opportunities that exist in the marketplace.
The next chart basically goes on to show you that fact. It is a fact that many countries and their
telephone companies have in essence experienced the same thing. They might have started sooner but
the story is pretty compelling here and pretty consistent which is once you start in that decline
when it starts accelerating, it stays that way. The only question is can you slow it? But you can
eliminate it and thats the essentially one of those facts of life. Somebody asked be back on 11
August a question about Australia and some of the margins and some of the price levels and some of
the things that have been unique to Australia in the past. They asked me did I think that this
would continue. My answer was at that point of time, The laws of gravity work in Australia just
like everywhere else. We are seeing them come to bear here in terms of our business.
Now, I do want to emphasise this point about minimal new product revenues because thats our job.
Thats what Telstra management has to do. We have to innovate, we have to bring to market new
revenue sources so that we can offset some of the declines that we are experiencing. But this
chart indicates that we have to fix our processes or maybe in some cases just build new processes
so that we can in fact accelerate revenue growth. You are going to hear us today talk about some of
that acceleration in terms of creating new products, new services, really tied to the applications
and services layer of the business because as we evolved, its really going to be fun for this next
generation of competition under this new structure that we will discuss today.
All of this when you talk about revenues and earnings I mean revenues and expenses; it always
leads to earnings. Now, I put this chart together because I wanted everybody to understand that we
have a lot of sympathy for our shareholders. I say that very straightforward. When I look at T2 and
I look at the timeframe in which T2 happened and you see that the EBIT growth at that point of time
was 16 per cent and you look then at first half 2005 and EBIT growth being at slightly under 6 per
cent, the second half of 05 being slightly negative and the guidance that we gave on 5 September
being in the negative 7 to 10 per cent range, you can see that this has not been a fun ride if
youre a shareholder of Telstra.
But those are the facts. The question is can we change those facts going forward so that the
experience is different? So it has been an uncomfortable ride for our shareholders. T2 as I
described, obviously dramatically below that level. The current price is 20 per cent below the
price when I first got here. Lowered earnings guidance in September in 05 and obviously I said it
at the time, say it again, Ive never had to do that in my life before and Ive got a long life in
this industry. It was not a pleasant experience for me to have to stand up and do. Now obviously
there are many factors and clearly regulation and legislation are factors in that process.
But the most important thing at this stage is we have a lot of uncertainty relative to the
new legislation and relative to some key pending regulatory decisions. At this time, obviously as
we do the assessment, the growth prospects, if you think about a pipeline, are somewhat limited.
So, as we think about the business model and the challenge associated with it, obviously my
conclusion at this stage is that the current model will not get us where we want to go. So we have
to build a new model. Thats kind of the key punchline here. So as we think about it, where do we
go from here? I want to make sure that as we talk about where do we go, you are going to hear a lot
from my team here today, but its pretty simple. We need to grow new revenue. We need to create new
revenue streams and we are going to be passionate about that.
The good news is Ive had experience doing that in The States; Ive had experience doing that in
Europe and in other countries and it is do-able when you really understand customer needs. Clearly,
we are going to have to cut costs. The cost structure of this business is too high. Period. End of
story. And we are going to be doing some things and taking some steps here and weve already
started in terms of reducing some of the costs in our cost structure. But also, we need to change
the game.
We, Telstra, have to act like market leaders in the marketplace. Whether it be in terms of pricing
strategies, whether it be in services and service delivery, we have to lead and we are going to
lead in terms of how we execute on the strategy. Fundamentally then, it requires a new economic
model. I will talk about that a little bit later because the good news is as we evolve on the
strategy that we have in mind here, the economics of the business will change again assuming that
we execute, and assuming that we can deliver, and theres no roadblocks in the way to delivering.
So as I think about the company and people say to me, you know, how would you describe the company
going forward? Here is the way I describe the experience that I would like our customers to have.
And that is, to give our customers a powerful and seamless user experience across all devices and
all platforms in a one click, one touch, one button, one screen way, whether that customer is an
individual consumer, whether they are a small business a large business or a government agency.
The reason why I say it that way is because this is not about bundles. This is not about triple
play, its about a customer experience. Theres one lesson in consumer behaviour over the years,
thousands of years: The simpler you make it, the more people buy or the more people use. Right
now, our whole industry, when you try to figure out how to use a triple play, how to use the
devices that you have today not all that simple. You can look at your cell phones, you can pick
any one of them, but theres hundreds of applications and capabilities in a device, but how many do
you use when you use that device?
Now, I can tell you on this device I have got it one button simple for certain of the things that I
do every day, like my calendar, like my e-mail, like my SMS, like my
pardon the expression USA Today Sports from the US. I still am a sports fan of teams there in
addition to the ones that Im becoming a fan of here. But all of that is one touch. Guess what? I
use it. I think about other things Id like us to be doing that were one touch
so that when I am driving home at night or driving to work in the morning, I can do one touch and
start listening to my emails because I make use of time. As a consumer Im willing to pay for it.
And not only that, Im willing to pay a premium because it really adds value in terms of my life
and my lifestyle.
So this notion of one touch, one screen, one click, one, one, one, is going to become pervasive. Do
we have that today in Telstra? The answer is no. But will we have it in the next six to 12 months
on various things as we roll out, the answer is going to be yes. And that will be the ultimate test
because it is about the customer and it is about the customer experience, and I can assure you that
we will begin differentiating ourselves versus those that we compete with.
So let me move on now and talk about some of the transformational decisions that are going to be
reflected in what you are going to hear the rest of the day. The first one that Id like to talk
about and youve heard me talk about literally from the day that it was announced that I was coming
here, and that is about this notion of market-based management. I like organising a company around
customers and their need sets. And the way you do that is you find out what their needs are. You do
the research, you do disciplined research, a lot of research, to make sure you understand
customers needs. When you have all that needs research, you can then package or group customers
into segments, and Im not talking about large business, small business and consumer, Im talking
about much more than that. So that we can in fact be very laser-like in terms of how we compete in
the marketplace for customers business.
So you start with the research, the needs based research, you go in and you group into segments and
then from the segments then you can start developing value propositions. Value propositions segment
by segment by segment by segment. But thats not enough. Because the key then, and again the big
differentiation, is what do you do at that point? How do you operationalise this notion of these
value propositions? And the way I think about it and the way Ive done it in the past is you
execute it in terms of the product sets and applications and services by segment. You
operationalise it by the channels that you use to interface with those customers. Your
operationalise it by the service experience that the customer wants.
Some customers simply want to do everything through web interfaces. Thats the way they like it.
We will give them that experience and at the same time theres customers like me that say I dont
have time, you come here, you do it, you do it at the time that I want you to do it, and Ill pay a
premium and just get it done for me. Well, thats all part of the process of segmentation and
operationalising on this strategy. Its about training of people, the employees that we have in the
business, and what they know how to execute for that customer in that segment for that value
proposition that we have developed as we get into that.
Now, Bill Stewart, I get excited about it, but Bill Stewart is going to talk about really
how you implement it here in a little bit for you. But it is very important and thats kind of the
first key pillar of how I think about transforming this company.
The second key pillar is associated with what I have called the one-factory model. Clearly, many of
you have reported or covered Telstra over the years and the comments been, A company full of
silos and the answer is, yes, many silos which led to a lot of redundancies, duplications and most
importantly, lack of integration in front of the customer. Because at the end of the day, for any
of you that are customers of Telstra, you dont care about the department, you dont care about the
subsidiary, you dont care about any of that. What you care about is getting what you want
delivered to you the way that you want it. Thats the punchline.
And so what we are doing and going to do is essentially enable that to happen first by creating
what I call the one-factory model. That is, that we are going to create one factory thats going to
be lean, thats going to be mean, its going to be customisable so that we can deliver the services
that Bill and others are going to identify through the segmentation kind of process.
Greg will talk about that a little bit later because that involves a whole lot of restructure in
terms of our business. Beyond that then, as we think about our business, I want to make sure that
everybody understands more than just this notion of one factory and breaking down the silos is that
we are an integrated company. What does that mean? That means when a customer deals with Telstra,
they can deal with all of Telstra. When a customer uses Telstras services, whether they come from
Sensis or BigPond or Telstra core, they are all going to interoperate and they are all going to
interoperate seamlessly. Again when you hear from Bruce, when you hear from Justin and David and
David, you are going to hear some more about that.
Now, beyond that then, comes this notion of integration of services. That is where the magic is
going to be in terms of the customer experience. Thats where my experience has been in terms of
reducing churn, improving margins and also growing revenues in terms of the customer relationship
when you think about the lifetime value of customers. All of that becomes important when you create
that integrated experience because customers dont like plugging lots of things together or having
to go through multiple steps to make things work. They dont. No, Im probably misleading you.
There is a small segment of the market that does. But most consumers dont like that.
So integrated services becomes a key part of what we talk about. You will see some examples and
outside you will see some examples in terms of what we are talking about. But this is just the
beginning. Now, beyond that then, its important for me to emphasise one more time that we are
going to be absolutely Broadband focussed because I believe Broadband is where mobiles were ten
years ago. When you think about penetration levels, when you think about usage characteristics,
when you think about a lot of the elements of Broadband today, today it is about getting access.
Today it is about getting speed but the question is for what? For your email, for some browsing,
for what? Under a segmented, micro-segmented business, its going to be for all the applications
and services that we are going to be delivering that you are
going to again hear more about from David and Bill and David in terms of their presentation in
addition to Justin who I often refer to as Mr Broadband here in the
company.
Now, beyond Broadband then, we need to make sure that we are understanding that all of this is
going to get enabled ultimately by next generation networks and IT infrastructure. This is what I
call the plumbing. I joke with Greg. Sometimes I call him the chief plumber of the business
because this is a fundamental restructure thats needed within this company as we go forward in the
business and you will see significant opportunities associated with capabilities that will deliver
in addition to costs that we can take out of the business, and Greg again I think will illustrate
that in a fairly significant way.
Beyond that then, its important to note that we are going to be focussed on a new customer
experience. When I talk about the customer experience, its at literally every touch point. So
its about when you call us, its about the product usage, its about your bill, its about when
you have a problem, its about how we update features and services for you to be able to use, its
about everything in that process. And what Bill and David Moffatt and David Thodey have been doing
in particular has been mapping that through some key research that we are doing so that we are very
clear segment by segment in terms of how we are going to differentiate the customer experience.
Because again, those of you who make purchases every day and you think about the relationship
with companies that you continue to use versus those that you only do business with either when you
have to or once it is about that experience that you get. I will tell you that in this
marketplace, we all can stand to improve a whole lot, but again, my objective is that Telstra will
lead.
Now, a key thought for everybody here because this is centred on those of you who think about
either being a purchaser or an owner of Telstra shares or those of you who recommend or dont
recommend ownership of Telstra shares, its very important to understand a new economic model that
comes out of this process and set of changes that we are talking about. I have the long experience
of being in the industry for over 30 years and Ive been through a similar transition back in the
mid 80s and I will describe it to you.
Back in the mid 80s in the US, we had a big company called AT&T and we had it was often
described as Bell System. Well, at that point in time, in the mid 80s, it was broken up and it was
broken into up AT&T and the seven Baby Bells. Those that were associated with the Baby Bell
companies, they were given kind of the local dial tone business. And AT&T basically got everything
else. Well, if you were in that local dial tone business in 1984/1985, the challenge for you was
where are you going to get your growth? Basically, in the US, everybody had a dial tone line.
Everybody had dial tone. So what are you going to do for growth? That was the challenge.
Well, I would say today, when you look at what is happening with PSTN and the decline thats
happening there, and the lack of innovation here, the question is what are we going to do now
today? Well, let me step back to the mid 80s. Back then, we said what we are going to grow. We
innovated around things like today that seem
passe, additional lines, because back then people assumed all you needed was one line
into your home and a maybe a couple of lines into your business back then. Well, guess what? Now
people have all kinds of services that go beyond that. On top of that, we started introducing
simple services, customer calling features, caller ID, voice messaging, all kinds of other things
that were delivered through a server that were essentially software generated and had nice high
margins associated with those services.
We started improving the growth, we started improving the margins in terms of the business. We are
at a nexus point, an inflexion point, like that today because we have got to change. When we think
about next generation networks and we think about the IP platforms that are associated with it, we
are going to be able to now start introducing new products, new services, new applications, new
capabilities that we are going to be able to target by microsegment, to start creating feature rich
experiences for customers. And those again are going to be software defined and therefore the kind
of margin characteristics of the new feature sets that we will be introducing will be much
different than what we have been living with which is a very physical environment where you have to
build things, you have to have people in trucks do things and you have to have lots of people in
the processes being able to execute and deliver on that.
That is a fundamental change in terms of the margin model of the business going forward. And
again, we are not going to talk so much about the specifics of that because to me thats highly
competitive information and Im not going to spend time educating our competitors, but I can assure
you that we are going to be investing in this business to develop those capabilities.
Now, beyond that, then, Ive talked about this twice and Im going to talk about it now for the
third time. This notion of value based pricing versus just price-based competition. You have seen
the price spiral; youve seen the earnings spiral thats now affecting every company here in
Australia. I dont want to be part of that going forward because we can in fact add value going
forward in terms of the business. It doesnt mean that we are not going to be price competitive, it
just means that we are going to take the game to another level as we compete going forward.
As we think then beyond that in terms of the value-based pricing, we are going to change the nature
of how we manage the business as well because complexity comes with numbers. Cost comes with
complexity. One of the things that we have had associated with this business is its almost like a
government agency where we have lots of procurements with lots of companies in lots of spaces of
our business. We are going to have to narrow some of that to take costs out of our business to
simplify end-to-end responsibility and to be able to improve the customer experience that we have
and Greg will talk about that but that is really key as we think about taking costs out of our
business going forward.
In addition, I just want to remind everybody that we are in a great space today. When you think
about opportunities, when you think about growth, when you think about all the things that we can
do and should be able to do, is we are in a space classically
where we are a communications provider. Now, clearly all of us continue to
communicate. What is changing is how we do it not whether we
communicate because we actually
communicate more today than at any other point in life. So we are in a good space. The question is
when you do it, do you add value and can you do it at the lowest cost possible?
At the same time, we are all seeking more and more information. We have this unique company here
in the world thats now probably the hottest stock, at least after the last couple of years, and
thats this company called Google. They have made search essentially a common word in all of our
vocabulary and search doesnt mean that I physically go out and look any more, it means that I go
on-line and I look for whatever it is that I look for. You are going to hear a story today told by
Bruce Akhurst that says Google Schmoogle. We are outgrowing Google in Australia. We are doing more,
we are growing faster and we have more capability because we are more relevant in terms of how we
think about growing our business here in Australia.
Finally, as we think about entertainment, clearly all of us whether you are a sports fan, a movie
fan, any kind of fan, a gaming fan, you like playing games, you like competing with somebody,
whether they be in China, Europe or The States, you have all kinds of new opportunities when you
are networked and you have the bandwidth and you have one touch, easy to use kind of services to
essentially use more, and use more means more revenue. And use more means more loyalty and use more
essentially means reduce churn in terms of our business and the characteristics of our business.
Finally, transactions. Thats the burgeoning new opportunity, and given our capabilities that we
have within our Sensis business and that we have within our core infrastructure as we evolve it
here, we are going to be a player in terms of facilitating transactions for our customers because
we are relevant.
Now, beyond that then, I do want to be clear about our priorities in terms of focus. Australia is
our priority. I often get asked the question, what about other opportunities and what about other
places and other locations and I heard about you know, a Yellow Page company available in Europe
and etc. etc? And the answer is, Australia is our priority. Its our first, its our second, its
our third priority and thats where we are focussed right now in terms of the business. So we are
going to be growing this business, creating the vast majority of our value through the assets and
capabilities that we have here in Australia.
At the same time, I do want to make it clear that we will be opportunistic as we develop new
capabilities and new competencies. If we can expand them into growth markets we will explore those
opportunities but its not so much about going out and buying companies and doing transactions that
are mega-transactions, its about finding ways to enhance value, importing the value capabilities
into other locations.
I think the one thing that is commonly known but probably should be stated and Ill say this just
once, clearly Telstra is committed to all of Australia. We dont serve parts. We are not limited
and we think that theres opportunity wherever we are at,
and so when we talk about our wireless networks, when we talk about many of the things
that we are doing clearly we have in mind all of Australia and we clearly will have in mind all of
the segments that we will have identified and prioritised.
I like using a word within the business that is a test for everybody on the front end of the
business. When I say the front end of the business, if you are in marketing and sales. And that
is, when you come in for an approval on an initiative, whatever it might be, the first question Im
going to ask beyond the economics, is, What is the differentiation? What is the value add? What
cannot be done by our competitors? How is this different than our competitors? Because
differentiation is where you create unique value. You can look at any world-class industry leading
company and clearly they are the differentiators in terms of how they compete within the
marketplace and they are the ones that create the most value for the consumer.
You can look at the credit card industry and look at American Express. They truly have
differentiated. I mean, they are world class in terms of what they do. Their segmentation, the
value proposition that they bring and it has become one of the premier brands in the world. If you
look at Toyota and you think about the intensity at which they go about segmenting the marketplace
and focussed with intensity on the experience that they bring to their customers, it is about
differentiation versus all the other competitors and thats why they are growing faster than any
other company in the world. I like being a student of other companies, great companies, and thats
part of their key and its going to be what we are going to drive here within the business at
Telstra.
Now, some of you, as you look at us, in particular as you look at John and I, John as the CFO and
me as the CEO of the business, you are going to say what is the key driver metric as you think
about the things that you are going to do and how do you think about approvals? Well, the key
metric for me is about ultimately returns on invested capital from a financial standpoint. That
will be the driver. So when we think about new products, new services, new networks, any systems,
new anything, the screen that people are going to have to pass is associated with the adequate
returns, the competitive returns that we want to earn on behalf of our shareholders because we do
take our duty to the shareholders very seriously.
Now, I did talk about this relative to the focus on Australia but I do want to emphasise the fact
that we are going to be opportunistic in terms of our business because we do develop differentiated
capabilities. And so we will expand again in those areas where we can in fact leverage our core
competencies and we will talk about that some more as life goes on here at Telstra and as you see
us execute in some key areas of the business. Probably the leading example I can give you today is
primarily in the Sensis area where we in fact do have market leadership, global market leadership
in terms of the performance there.
Now, you are going to hear this often during the day about one click, one touch, one button, one
screen, one page etc. etc., because thats going to become part of our culture. Those things that
we do have to be simple, they have to be easy to use and they have to enable what I call the
customer to be in control. So keep on looking for
those and over time you are going to be able to challenge us in terms of how well we have been
around executing that.
Now, one other point that I just need to emphasise, I said it at the beginning but I will say it
again because this is a driving characteristic of how I like to run companies and that is about
being the low cost player. Sometimes you cant control regulation, sometimes you cant control
technology, sometimes you cant control markets. But the one thing that you can generally control
within a business is your cost structure. I like having the flexibility of having the lowest cost
structure in the competitor set that we deal with so that we have the flexibility. If there is a
need to have a price battle, we can afford a price battle. Whether you need to be able to invest
in new technologies, new services, new capabilities, you have the economic flexibility to be able
to do that. That will be a driving mantra within this company going forward over the next few years
as we look at taking the right cost position for this business.
Now, hopefully that gives you a complete view of the set of priorities and directions that you are
going to hear from each of the people. I want to make one other comment. As we think about
successes in our past, obviously one of the focus points that we have had is about geographic focus
and thats been led by Telstra Country Wide. Today you are not going to hear from Doug Campbell
talk about Telstra Country Wide because they have done a terrific job. They do differentiate and
when you go out into the regions and you go out into the bush, theres no competitor thats even
close to Telstra. So thats not necessarily been a focus for us because that is already running
very well.
What we want to do is enable some of the capabilities there more. So, let me talk about one of the
areas where we are going to invest more and grow more, and that is Sensis. I have referred to it at
least a couple of times already, but let me just say this, and I can say this because I had nothing
to do with it: Sensis is one of the best performing directory businesses in the world. Ive had a
chance to look at them, Ive had a chance to use them, Ive had a chance to compete with some of
them, and obviously Sensis is very well run today. But I want to emphasise a couple of points
because I am a believer that in the Yellow Pages business, you can let the core Yellow Pages become
a PSTN if youre not careful. And that is, associated with continuing focus on innovation,
continuing focus on customer service and continuing the focus on growth.
Within Sensis we will stay focussed in terms of that Yellow Pages, core Yellow Pages and White
Pages business but I do have to say that Sensis is going to become even more. We are going to
continue to build on our market-leading search and transaction business and we are going to
transform it into the pre-eminent, interactive applications and services business here in
Australia. You are going to hear a lot more from Bruce so I dont want to steal his thunder but it
is a key priority for us as we think about our business and creating value going forward.
The other point I just want to emphasise is the fact that it will be integrated and you are going
to see those experiences as you already do today in some of our mobile services and our ease of use
so that we can drive more use and continue to dominate
in that space.
Some of the other businesses within our portfolio I will comment on. Clearly Foxtel is an important
asset. I want to be clear on that. Foxtel is an important asset. When you heard me talk about
information and communications, when you get into this entertainment category, the investment we
have there is important. Now, has it performed as well as everybody would have liked over the past
few years, for all of the partners? I would say probably not. But I believe given the short time
that Ive been here that we can help accelerate some of the growth and I will tell you that all the
partners are clearly committed to being able to do that. We are going to do that in the context of
leveraging off of some of the investments that we can make within our core business here at Telstra
and also some of the marketing capabilities and some of the IT capabilities that we can help drive
this business to grow even faster and more profitably.
In the case of CSL, CSL is a very interesting business. Now, some of you may question the wisdom
of the transaction initially and you may have been right in doing so, but at this point in time,
CSL is an important asset in our portfolio because we have an asset here that we can, in fact,
enhance the value. So this morning, we have announced that we have signed a memorandum of
understanding concerning a proposed merger of our Hong Kong business CSL with New World PCS
Limited. The main elements of the memorandum of understanding are an exclusive negotiation period
through the 2nd of December of this year to enable final agreements to be reached, and a merger is
on a debt-free basis and envisages Telstra holding 76.4 per cent of the merged business and New
World Mobile Holdings owning the remaining 23.6 per cent. Telstra will also receive in Hong Kong
dollars $244 million in cash.
Now, to me this is an important step because it is part of a consolidation. It keeps CSL in the
market leadership role and the reason why this was intriguing to us was that they use a common
network platform as our CSL business as well. So the value creation is going to be about some of
the cost takeout that we can do in the business, while keeping the customers, while growing our
revenue streams even faster within the combined business. At the same time then, it becomes I
think a very highly leverageable asset as WTO requirements start being affected relative to China
and as we think about other Asian opportunities because I can tell you that CSL is one of the best
run mobile companies that Ive had a chance to look at; highly competitive, great in terms of value
creation and they know how to segment in terms of competing within the marketplace.
Relative to Clear, there has been speculation relative to whether we are going to build a wireless
3G network in New Zealand. The decision that I have made is no, we are not. The simple reason is
that the returns on invested capital are not good enough in terms of what we do there. So I want to
just emphasise the fact that we are going to live by the criteria that we say we are going to live
by. At the same time I want to be clear that New Zealand is an important location for us to compete
in for our business customers. We are continuing to look for some breakout opportunities so that we
can focus on how we best serve our customers in that fashion, and I wont get into some of those
specific tactics because we dont want to disclose certain things in a
competitive context. But let me assure you that we are concerned and continue to be focussed on how
we serve our business customers in New Zealand in an aggressive fashion.
Beyond that, we have another element of our portfolio, Reach, which primarily has been focussed on
serving its ownership. Obviously a huge amount of traffic that is carried on that network is
Telstra traffic. As Justin and David and David and Doug continue to drive more traffic on our
networks that has to go other places, in particular Broadband, you can see that the need is there
but the need is there for us also to manage it and manage the network and the operations as
effectively and efficiently as we can. We are doing that in partnership with our co-investor there.
So, let me move on from that into talking about what I would call stakes in the ground. These are
things that I want to make sure that everybody understands how we are setting targets for ourselves
in the business. The first category is around revenue. You saw the revenue story where the trend
lines have gone negative essentially within the core business in terms of our current run rate. You
have seen what has happened in the other PTTs relative to their run rates around revenues. What we
are going to do and what we have done is build our plans around our ability to grow on a CAGR basis
2, 2 and a half per cent per annum top line growth. Associated with that we are going to, within
the three year period of time, by the end of 08, get to a point where 20 to 30 per cent of our
revenues come from new revenue sources.
In terms of costs, we are going to take out a large amount of cost but many of you in prior
meetings have said, you know, Telstra, you announced that you are taking out X hundred million
dollars here and you are taking out X hundred million dollars there, but then, Sol, you just showed
a chart that said costs have continued to go up, how do I reconcile you, how do I track you? How
do I know whether you are actually taking costs out? I guess the best way is to compare our cost
structure as of 1 January when we begin implementing a lot of what we are going to be implementing.
We compare it to the end of the period in 010, and basically I can assure you that our cost
structure is going to be absolutely flat. The run rate in terms of our cost structure will be the
same in 010 as it is essentially the run rate at the beginning of this coming year meaning the
calendar year.
The reason why thats significant is because we are going to include in that the wage increases,
the redundancy costs, the whole network transformation costs that are going to be involved which
are relatively significant, the IT transformation costs, the employee retraining costs, a whole
series of costs that we are going to eat within the context of what I just said of keeping our cost
structure essentially flat over this coming five year period of time.
Now, we will have a bubble here in the first 12, 18 months or so as we invest, but I can tell you
that the cost structure is going to remain flat over that period of time. If we can reduce it even
further, we will. Now, in terms of EBITDA, we will have a CAGR of about 3 to 5 per cent per annum
through FY10. EBITDA margins we will have in the low 50s range, 50 to 52 per cent. So we will be
improving our margins by the nature of what I call this new economic model and the revenue sources
that we
have and how we are going to market those revenue sources.
In terms of workforce, we are going to be reducing the full-time equivalent headcount between 6,000
and 8,000 over the next three years and between 10,000 and 12,000 over a five year period of time.
Let me be clear, when I say full-time equivalents. Within Telstra today, we have full-time
employees, we have part-time employees and then what we have are what we call as contract
employees. Clearly, we have a lot of contract employees that help us get things done in our
business today. So when I talk about 6,000 to 8,000 in the three year period of time or when I talk
about 10,000 to 12,000 in the five year period of time, its about the mix. We dont have the
details of the mix yet. Until we get more detailed plans worked out I can assure you that thats
the kind of impact that we will have to drive that are reflected in the financials that John will
share with you a little bit later.
In terms of CAPEX, obviously we are going to be investing in terms of additional capital in order
to transform the business, the networks, the IT and some of the other capabilities within our
business. The punchline here is that after we finish the investing in 2010, we are going to be
looking at probably a 12 per cent CAPEX to revenue ratio, but the incremental spend that we will
have associated with the investment over the run rate that was in the plan prior to my coming here
is in the range of $2 to 3 billion in terms of incremental investment above the run rate that had
existed prior to that. Which means we are going to stop spending on a lot of things in order to do
that so that the amounts are not as high as they could be.
And then finally in terms of free cashflow, by 2010 we are going to be looking at range in the
range of $6 to $7 billion per annum in terms of the amount of free cash generated in the business.
So those are the stakes in the ground. Those are the things that we have communicated to our Board
and that our Board has agreed and concurred in terms of our multi-year view of the business. So now
we are going to have a chance to take a look essentially at the rest of the day in hearing from
others. But before we do that, I want to ask you to take a quick look at some of the integrated
kinds of services that we are looking at delivering here in the next, six, 12 months. So can we
play that video.
(Video played)
SOL TRUJILLO: You are going to see some of what our team now is going to be doing in order to
execute on this strategy. First off you are going to hear Bill Stewart talk about market-based
management, then you are going to hear Broadband discussed by Justin Milne; consumer and small
business by David Moffatt; government and large business with David Thodey; and wholesale from
Deena Shiff and then Greg Winn will talk about our one factory model followed by Bruce Akhurst
talking about Sensis. John Stanhope will then get up and talk about our financials, and then we
will close with a summary from me at the end.
So with that then let me introduce Bill Stewart who is going to talk about one of the core pillars
of our business here. He is going to give you a tutorial because it really is important I think for
everybody to understand the science and the investigated in
market based management. Bill.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41
242 Exhibition Street |
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Telstra Media Release Telstra Announces Strategic Partners
In accordance with the listing rules, I attach a copy of a media announcement for release
to the market.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
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15 November 2005
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328/2005 |
Telstra announces strategic partners
Telstra today announced the appointment of several key vendors who will assist Telstra in
delivering its network transformation strategies.
These appointments are an element of the strategic review announced today by Telstra chief
executive officer, Mr Sol Trujillo.
Alcatel IP network transformation
Telstra today unveiled its IP network transformation vision for fixed broadband services.
Telstra also announced that it had chosen Alcatel as one of its key strategic partners for its
ground breaking IP network transformation project.
Telstra and Alcatel today entered into a memorandum of understanding (MOU) under which they will
negotiate formal agreements to reflect their strategic partnership.
The MOU envisages that Alcatel will provide Telstra with comprehensive network solutions and
end-to-end integration capabilities. Alcatels responsibilities will include network design and
integration, product supply, deployment, maintenance and on-going
support, in relation to broadband access, Ethernet aggregation, fixed next generation voice and
network integration.
Telstras Network Transformation Project will migrate Telstras voice and broadband access networks
into a single IP-based infrastructure for the cost-effective delivery of services to Telstras
customers.
Ericsson 3G city-to-country mobile network strategy
Telstra announced today that it had chosen Ericsson Australia Pty Ltd as the vendor to develop its
3G city-to-country mobile network strategy under a memorandum of understanding.
As Telstras chosen supplier Ericsson will provide a broad range of services including design,
construction, support and maintenance services and equipment for its 3G core and radio access
network infrastructure.
It is proposed that Ericsson will commence construction on Telstras 3G city-to-country mobile
network service from early next year.
.../-
- 2 -
Cisco IP Core Network Upgrade
Telstra has selected Cisco Systems Australia Pty Ltd as its preferred vendor to upgrade its IP Core
Network under a memorandum of understanding.
The IP Core Network Upgrade Project involves end-to-end delivery of a new IP Core network to
replace Telstras existing Telstra Internet Direct (TID) and Routed Data Networks (RDN).
The upgraded IP Core Network will deploy the Cisco® carrier routing system (CRS-1) and will deliver
increased capacity, performance, predictability and continuous operation to allow Telstra to bring
to market a range of Internet Protocol (IP)-based services for residential and business customers.
Further Announcements
Telstra is also in discussions with several other vendors and expects to make further
announcements in relation to these discussions shortly.
Media Enquiries
Rod Bruem
02 9206 0092
Telstras National Media Inquiry line is 131639 and the Telstra Corporate Communications
Centre is located at www.telstra.com.au/abouttelstra/media
Telstra Corporation Limited
ABN 33 051 775 556
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41
242 Exhibition Street |
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by GMD Telstra Consumer & Small Business at the Telstra
Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the presentation
by David Moffatt, Group Managing Director Telstra Consumer & Small Business at todays
Telstra Investor Day, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
DAVID MOFFAT: Thanks, Sol.
Good morning, everyone, its great to be with you today and to have the chance
to talk a little bit about our business, the consumer and marketing activities
in Telstra. Telstra is putting itself on a path to become world class. Our goal
is to move from good to better to great. What this is about is three things;
speed, simplicity and mobility. For consumers and small business customers
Telstra is changing. Were changing everything
that we do, with the goal of becoming a truly customer oriented organisation.
In the new Telstra things will be very different from what youve experienced
before. The customer experience will drive everything that we seek to do in
every interaction, whether its face to face, whether its on-line or whether
its over the telephone. A broadband connected customer will be at the centre of
our world. As we strive to improve everything that we do, were going to
leverage ideas from everywhere, from Silicon Valley to Sydney, from Madrid to
Melbourne. What well be seeking to do is leverage global relationships and find
the best talent and the best ideas to help us win in the marketplace, to help us
consolidate and develop these differentiated offerings for our customers.
We have four specific activities and actions which will help us to drive
revenue. They are, firstly, migration to higher value platforms.
This is narrow brand to broadband, 2G to 3G. Secondly, we will shift the mix
to customers who have higher value. We will value every customer though,
because we know that if we drive more solutions, well be able to drive more
value.
Third, we will deliver on the power of integration. Not triple plays, as Sol
said, but many things working seamlessly together in an integrated way, based
on the customer needs and the customer experience. Finally, well drive
the penetration and adoption of new services through every channel that we
operate. For every revenue initiative well be thinking about speed, ever higher
speeds, well be thinking about simplicity, always simpler for the customer, and
well be thinking about mobility Every application a mobile application.
Across these four areas well give particular attention to our mobility
solutions and we intend to increase the activity around bundles across both
broadband and wireless, because, as Justin said, we see considerable opportunity
in the wireless, as well as the fixed line broadband markets. So, for example,
today, with Telstra 3G you can have your BigPond email pushed to your 3G
handset. Were going to extend this capability with the introduction of unified
messaging and common user interfaces that will allow the service to come
together in something called My Communication Manager. Youll be able to see
examples of that in the demonstration experience breakouts at the back of the
room. Finally, we will also focus on our coverage. Its a very, very important
differentiator, and particularly when it comes to 3G. In addition, we have five
operating execution strategies which will drive through every channel for every
customer interaction. Those strategies will also deliver value for our
shareholders. Here they are: Simplicity and the delivery of a differentiated
customer experience, always based
on a deep customer insight and driven by what Bill talked about in market-based
management; Supply chain, activation and fulfilment, lower cost channels and
segment-driven channel strategies.
Now Im going to come back and talk about each of those in detail and give you
some specific metrics that well be prepared to be held accountable for. But
wait, you say, this is not the Telstra that I know. Thats not the Telstra
that I see today. What about things like the market structure? Where is this
growth going to come from? Were obviously, in our view, at an inflexion point
in the industry, an inflexion
point of higher speed access, more services and where a values-based customer
interaction is going to be key to the competitive future. We really do welcome
the competition for intense competitiveness around these new services because at
Telstra we will be happy to compete with all comers. You could say, What about
the PSTN decline? What are you going to do about that? There is no doubt that
the traditional calling patterns are changing. This also represents for us an
opportunity. Lets talk about the extent of the opportunity. Its a 5 million
consumer customer opportunity across Australia. Its a 1.4 million small
business customer opportunity. Everyone is valued and every one, also, an
integrated services opportunity for us. Were developing unique and special
services, which are just emerging, to apply to each and every one of those
customer groups. So I think there is still plenty of life yet in the PSTN. For
many years to come it will remain a key link to our customers, over which we can
deliver an ever increasing variety of services.
You might also say, Well, hold on, Ive had a bad experience with Telstra in
the past. It was very poor. Well I can assure you that it is going to get
better, were really working on this very intensely at the moment. We have
increased the investment in staff training and you can experience that first
hand if you meet some of our Telstra shop staff out in the foyer. Greg is going
to talk more about the investment necessary in the fundamental underlying
infrastructure. Bill has already talked about the systems investment and how it
will come together. This is all about how we will improve the customer
experience because we know that we have to improve everything we do, every day,
and that understanding the complete customer need and simplifying what we do is
a massive opportunity for Telstra.
Then there are our competitors. Youd say, Well, hold on, there are new
competitor networks
everywhere. What about the competitor networks? Well technology is just a tool.
Its an enabler. At Telstra we are building the differentiators and theyre
coming ever faster into our innovation pipeline. The
technology is just the platform. So no matter what the customer needs, theyll
be able to access Telstra through multiple platforms. It will be the services
that are the differentiator. But, in the end, for every customer it is, as Sol
said, about value. Much more than price, its about delivering the best value,
the functionality and the service that the customers want in the way that they
want it. We are, and we will, invest to do this, as youll see in the breakout
sessions. With the out and about scenario that we have, youll see how were
pulling some of these things together.
So how will Telstra put the customer first? What can you expect from us? Weve
got eight specific activities. Here they are. Whole of customer. Whole of
customer in everything that we do. A better customer experience. As Bill said,
weve just completed this very comprehensive mapping exercise that looks at
every aspect of the customers interaction with Telstra, from the way they
gather information, to the way they evaluate their purchase interaction, to the
service experience, and the finally to the management of the ongoing
relationship. Weve also costed every one of those interactions in great detail.
Weve used this detail to improve every aspect of the customer experience, but
also the economics of the way we intend to manage the business. Segmentation and
market-based management is our road map. Working together with Bill, weve now
not just got the foundations together, weve actually got a complete
architecture to give us something to look forward to in the future. Its also
about right channel, right consultant. Our customers expect us to know them and
they expect us to anticipate their needs. This is all about an investment in the
underlying systems of CRM and the corporate data warehouse to bring everything
together, and this is clearly, now,
underway.
Next we will go local. Street by street, house by house, customer by customer.
Our offers will be highly targeted. Then we will continue to reward loyalty
for our customers. Not just the high spend customers, but all customers. All
this will be delivered by a diverse, dynamic, youthful, professional
workforce, over half of whom are under the age of 30 in our part of the
business and they communicate in nine primary languages and over 30 other
languages.
So lets try and bring our growth strategy to life through one example, an
example of a small business customer interaction that follows a customer call to
Telstras front of house seeking a specific service. Whats different about this
particular experience is the integrated consultative nature of the solution,
which showcases some current offers and others that were now working on. Thank
you.
(Video played)
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41
242 Exhibition Street |
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by GMD Telstra Wholesale at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the presentation
by Deena Shiff, Group Managing Director Telstra Wholesale at todays Telstra Investor Day,
for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
DEENA SHIFF: Thanks, Sol. Its a pleasure to be here today to talk to
you about the wholesale business. The wholesale business has actually been
performing really strongly at Telstra for the last few years. Weve consistently
increased our top line growth year on year and weve improved the efficiency and
the customer responsiveness of this channel.
However, our top line growth and the market dynamics within which we operate in
the wholesale market are threatened by regulatory decisions. So what we decided
to do is, rather than to follow these trends down, weve set a course for
ourselves in the wholesale business that plays to the strengths of the business.
Before I talk about that further, lets just dwell a little bit on the wholesale
market in which we operate in Australia. Over the last few years the wholesale
market has seen increasing competition, as youre all aware, not just from new
infrastructure owners building fibre in the CBD, inter-exchange networks,
transmission links, but also in a variety of broadband networks in dense
geographies. Believe it or not, weve actually learned to compete, and to
compete quite well in the wholesale
market over those years. Weve improved our market share in many segments, from
international voice minutes through to domestic transmission. This last picture
projects the likely rollout of ULL build in band 2 on the East Coast only. The
next wave of ULL build around Australia will focus on the most profitable parts
of Telstras network, potentially based on cost structures very different from
our own. This does create new and quite different wholesale market dynamics. So
before I talk about that a little bit more, lets just talk about whats
underpinned wholesales performance to date.
This is a beautiful graph. I love this slide. The reason is that you can see
that even though
the majority of our revenue streams there, which is the bottom five boxes, are
largely declared, are regulated, theyve actually proved to have very stable
yield over the last three years, really, sort of contiguously with our
undertaking period. The undertakings for our PSTN and local calls actually
created that stability and enabled us to get out there and do some commercial
agreements with our customers. But, at the same time, if you look at the top
boxes, weve grown competitive services at six times the rate of declared
services. That is, we grew 21 per cent last year on the previous corresponding
period with these new competitive services. This is largely attributable to
broadband, but weve seen gains across the board in wholesale markets where we
compete with other wholesalers.
So thats the past. But going forward, the future does present three quite new
challenges. Incorrect price signals for ULL will not only overstimulate direct
loss of wholesale revenues from our network onto alternative broadband networks,
but artificially deflated cost structures can distort the existing wholesale
market for the sale of voice minutes across those networks relative to the PSTN.
In addition, the undertakings that have underpinned the stability of our
traditional yields in the last three years our 03 to 06 undertaking
expires at the end of this financial year, so the ACCC will have an opportunity
to re-rate the prices for those services in the absence of commercial
agreements.
Thirdly, the policy instruments governing operational separation can impact
the effectiveness of the wholesale business in competitive markets, where we
have proved successful to date. For example, we risk having overstandardised
prices and service levels imposed on us, rather than continuing to measure
ourselves, as wed much prefer, against what were able to do for individual
customers and their service needs.
So we are at a fork in the road, and regulatory decisions do determine the
path that were on in the wholesale business. The top line of that
graph tracks wholesale revenue growth, assuming our new ULL and PSTN
undertakings are accepted. The bottom line tracks the likely path of ACCC
decisions, and that excludes second order wholesale effects, that is the loss
of wholesale business to large customers who have gone and built their own ULL
networks and who are then wholesaling in that new competitive dynamic. It also
excludes retail flow on effects.
So what are we going to do? Well, this is what were going to do. Firstly, were
going to ensure that PSTN recoveries reflect true costs. We also need to ensure
that operational separation improves our customers confidence in the wholesale
business and doesnt impair our ability to compete as a wholesaler in this
market. Second, well continue to focus on leveraging the scale of our network
by driving volumes through the channel. This not only benefits shareholders, it
also benefits wholesale customers because well move to reduce the costs of our
network and operations and well pass on those benefits. Thirdly, and most
importantly, we do want to deliver, as Sol said, great service. We want to
improve upon the standards that weve previously set ourselves.
So what does this all mean in practice? On the regulatory side, ULL, PSTN
originating and terminating access and local calls, as you know, all share the
same cost structure of the CAN. We will lodge new undertakings for these
services and well renegotiate commercial terms that reflect those costs. In the
case of PSTN, as volumes decrease, sadly, the unit costs increase. In the case
of local calls, were convinced that, absent regulatory intervention, market
forces will drive, both in retail and wholesale, the efficient price of calling
minutes to efficient costs.
Our other focus is costs. We want to maintain our ability to operate as a low
cost channel. Automation and efficiency of order flow has ensured that as
orders increase, our related costs of sale, thats our direct costs of the
front of house, have actually continued to drop. So last year in the wholesale
business our transactions actually increased by 42 per cent, but our year on
year costs decreased.
There will always be arguments in wholesale about price. There can be no
argument about our desire to really deliver a great service to our customers,
and were listening hard to what our customers want.
(Video played)
I can tell you with absolute certainty that there was no special wholesale deal
to elicit that testimonial from MCI. But they, like many customers, are saying
that service is really important to them service reliability. These are inputs
into their business so that they can do business with their end customers.
So where do we go from here? Well, we want to be easy to do business
with, but Ive got to tell you, we werent always easy to do business with. What
this graph is showing you is what our manual ordering systems used to look like.
That little beanie baby is not an oppressed wholesale employee, its actually
the order flow thats bouncing around there with too many steps in the process,
too many points of failure its ready, finally after too much delay.
The next little visual shows you what automation looks like, system to system.
Our customers systems are talking to our systems and its shows how much easier
that makes their life in terms of servicing their end customer.
Happily, 90 per cent of our orders are now on-line. This has not
only delivered cost
savings to us, as I said before, but its also made our wholesale customers
lives easier. Our on-line services have delivered to our customers quicker
turnaround times, an ability to commit to dates with their customers and a much
better capability on their part to track orders and check status.
More than half our orders, thats of that 90 per cent, that is about 62 per
cent, submitted on-line have full automation, full auto flow through the systems
with no manual intervention. We aim to improve that to 70 per cent by the end of
this financial year and to continue to do better and to extend this automation.
But we want to do more for the customers. We measure availability of the PSTN
DSL networks and our on-line systems. No matter how well we perform on average,
were not convinced at all that were actually measuring what our customers
value and what they need to deliver to their customers. Accordingly, well be
reviewing our service measures and metrics from our customers perspective.
Finally, being a great wholesaler requires us to maintain the trust and
confidence of our customers. That means the segregation of our operations from
the retail channel. We remain as committed to doing this now, and to fulfilling
those requirements, as we do to continuing to maintain high standards of billing
accuracy and operational performance. We take those responsibilities extremely
seriously.
So there are two straightforward objectives here for the wholesale business.
Well continue to compete hard, we will compete hard for traditional voice and
data revenues, relying on the superiority of our infrastructure, be it for
transmission links, voice minutes or data access. We will especially focus on
improving the customer service experience. Well do this in both the wholesale
front of house and in the network business unit, on which our customers
rely for their full end to end service experience. Telstra Wholesales business
aims to deliver returns that are at least as good as the overall industry growth
rates, based on balanced regulatory settings. But at the end of the day well do
this by offering world-class service and performance.
SOL TRUJILLO: All right, Deena, thank you. But youre not going to get off
without a question also. Now under the scenario that you described obviously
there is a lot of pressure, and now there are real competitors in this wholesale
space. As you think about competing, and if you were to describe to any one of
the folks here, as a customer, whats better, whats different about Telstra
than all the rest, whats your pitch?
DEENA SHIFF: Okay. We definitely have strength and capability across the fixed
network. We have a broad product, we have greater coverage, greater reliability
and we aim to improve that. Fundamentally we differentiate ourselves at the
moment, and continue to do so, because of the service proposition delivered
through the on-line experience, the fact that our customers systems talk to our
systems hugely differentiates us from our wholesale competitors.
SOL TRUJILLO: Great. All right. Thank you, Deena.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41
242 Exhibition Street |
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by Chief of BigPond at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the
presentation by Justin Milne, Chief of BigPond at todays Telstra Investor Day, for
release to the market.
Yours sincerely
Douglas Gration
Company Secretary
Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556
JUSTIN MILNE: Im sure that we would all agree here today that the
advent of the internet has really changed us forever. The changes, in my view,
have only just begun. Vint Cerf, who is generally accredited as being one of the
founders of the net, said that 90 per cent of what well do on the internet
hasnt been invented yet. For the next generation, the so-called millenials,
the kids of today, connectivity and multitasking are normal. These guys are happy
to listen to music, to text their mates, to surf the net, to play games and do
their homework all at the same time. For them, the absence of technology is a
deprivation, and the presence of it, in large lumps, is normal and pleasurable.
Now, Australia embraced the internet, along with the rest of the world, about 10
years ago. But our move to broadband was a bit slower than most for a variety of
largely regulatory reasons. Our charge to ubiquitous broadband connectivity
really started on 28 February 2004, a date I remember very well, which was when
we launched our $29.95 broadband dial up prices. Affordable entry level
broadband ignited the market and today the heat continues to build as more and
more customers are coming to broadband. Despite this current rush, Australia is
still today lagging behind Europe and North America, where penetration rates are
significantly higher and in advance of us. Weve got a lot of growing to do, but
we think we can, by differentiating ourselves through better, and a greater
range of value added services, which Ill talk about shortly.
Getting Australia connected to broadband is something that Telstra takes
extremely seriously. Only Telstra provides DSL, cable, satellite, ISDN, Wi-Fi
and wireless broadband, to ensure that every Australian who wants to connect,
can connect to the net. Only Australia maintains a telecommunications network
that reaches every corner of our country and offers broadband in some shape or
form to every Australian who wants it.
A connected Australia will be productive and communicative and able to take its
place in the world. A poorly connected Australia will lag its global competitors
and wont provide our young people with the skills and opportunities that they
must have. Its really a birthright of our children and its Telstra, not our
competitors, which is doing the really hard work to provide connectivity to
everyone.
Telstra BigPond is pretty well placed in the broadband market and I believe our
position will just strengthen from here on. Today were more than twice as big
as our nearest competitor and were generally
increasing our market share in this extraordinarily competitive market. Today
weve got about 2.2 million services in operation, as we call them. Thats about
1.1 million broadband and 1.1 million dial up customers. With approximately 2.2
users per service, if you do the simple arithmetic, it gives you nearly 5
million Australians today who rely on BigPond for mail and connectivity. They
like our brand, they like our content and services today, but, moving forward,
well use segmentation and a tight integration with other Telstra products to
further strengthen our position in the market. We believe that a market share of
55 to 60 per cent is achievable if we get our marketing, services and unique
differentiators all right.
Market share of this order is extremely important for Telstra. In future years,
access revenues from broadband may well decline slightly, but well be selling
our customers a large variety of services delivered via our consumer broadband
networks. These services will add significantly to our average revenue per user
in the future years. Our relationship with customers starts with access, to
which we add voice, broadband, mobiles, pay TV and then a variety of other value
added services delivered via our IP networks. Today our value added services
businesses are
really start up businesses, theyve got low penetration of our in-store base.
But theyre interesting because BigPond movies, for example, today generates
around $27 of ARPU, BigPond music is at $17 of ARPU per month and climbing
rapidly. Increasing market share and increasing use of these services is very,
very important to us.
Of course to produce a really good business, you need market share, you need
great revenues, but you also need tight control over costs. In the last 18
months at BigPond weve rebuilt BigPond, rebuilt our core. New systems, new
billing, new network elements, and theyre taking big licks of costs out of the
business. The good news for us is that time is on our side when it comes to
costs, because there is a world-wide rush to broadband and this provides scale
to the manufacturers, who, in turn, can provide those cost savings back to us.
Greg Winn will have quite a bit more detail on costs savings when he talks about
the things that were doing in the factory.
In the world were heading to, networks, devices and services will all converge
and no-one will be in a better position to make sense of this for customers than
Telstra BigPond. From now on, Telstra will increasingly provide a set of
services which are available from a variety of different platforms 3G phones,
3G handhelds, wirelessly connected laptops, and of course PCs. This kind of
cross platform integration, at least, is especially relevant to SMEs who often
have mobile workforces. For example, think about blogging. Blogging, or web
logging, meaning creating a personal website, is a phenomenon which seems to be
sweeping the globe at the moment. From early next year, BigPond will offer free
blogging for all of our customers, with a whole blogging community built around
this. But there is one big difference between our blogs and others our users
will be able to use their Telstra mobile phone to take a movie or a still, and
then MMS it straight to their blog. So you
see something interesting, walking along the street, you shoot it with one
button on your mobile that you click, and youve published it to the internet.
Then, if you feel like it, you can broadcast an SMS or an email to your
particular tribe and say, Go and check out my blog and youll see what I just
saw.
Increasingly, the applications and services we sell will live in the network.
For example, all those digital stills weve been shooting for the last few years
are at terrible risk of a hard disk crash whilesoever they reside on our PCs, or
they were, at least, until BigPond launched its on-line storage product just a
couple of months ago. This allows you to store your photos, movies, any files
you like on our big, safe computers, which are backed up and housed in
earthquake-proof buildings. SMEs can use this service to automatically back up
important files, and the data can be available, of course, to those with the
right permissions, from any computer anywhere in the world. The files are in the
network and getting them there is just a simple drag and drop.
Selling packages of segment-targeted services, such as these, is where the
future lies for us. Not only do we generate more revenue, but these kinds of
applications keep our customers sticky, especially when multiple services work
across multiple networks to combine and provide a Telstra only experience for
our customer. David Thodey and I are working very closely together to ensure
that we provide truly compelling packages to high value SME customers.
A friend of mine described their Saturday morning to me recently. He was house
hunting with his wife, which, as youll all know, is a pretty normal occupation
for many Sydneysiders. But he had his laptop with him and his mobile phone. His
laptop was connected, via BigPond wireless broadband, and his wife had it on her
lap as they drove around from suburb to suburb. She was
using it to search for houses from Just Listed from Sensis, to find out how to
get there by using Where Is?, to check the websites and do the virtual tours
before even getting out of the car, and even to check on recent sale prices in
the same street. She was using a Telstra mobile to call real estate agents,
Sensis search and publications for information and BigPond wireless broadband
for connectivity. It needs to be said that we are deeply committed to wireless
broadband. We think it will be just as important to the internet as mobile
phones have been to fixed line
telephones. Can you imagine, for example, an Australia with a 100MG wireless
network, a broadband network, a wireless network covering 80 per cent of
Australia? Well, we can, and Greg Winn will talk to you more about that soon. In
that world well use computers and handhelds and phones in ways that we just
cant even think of today. Telstra will lead Australia to an extremely exciting
wireless broadband future.
In that high speed wireless world we might, for example, travel to work on a bus
or a ferry whilst watching or downloading movies onto a handheld or a laptop.
Now, of course, youd need a movie download service to do that, and Im very
pleased today to announce that in March next year well launch our new BigPond
Movies download service. Well launch movie downloads in partnership with Sony
Pictures, who will supply us with current video shop released movies for
download to PCs and laptops, plus a very significant library of catalogue films
from Columbia, Tristar, Screen Gems, Sony, Sony Classics, MGM and UA films, all
distributed in Australia by Sony Pictures Australia. Users will simply go to
BigPond movies, select their title and then theyll decide whether to have it
delivered via DVD in the post, as they do today at BigPond Movies, or just to
download it right on the spot. Its a virtual video store in every sense, except
that you dont have to leave home. There are no late fees and the gratification
is
almost instant. On our current cable network the movie will start to play in
seconds and be completely downloaded in less than 10 minutes.
Of course, as our networks get faster, the movie download service will become
pretty well on demand, pretty well instant. But our entertainment services, as
you many of you would know, dont just stop with movie downloads. Weve got a
large variety of content that were offering today and going forward, and so Id
just like to show you now a brief video of some of the things that were doing.
(Video played)
So, finally, lets think about the digital home. Over the next few years we
expect to see the majority of Australian homes connected to broadband and the
majority of those will be connected to BigPond. Homes are already developing
some discrete technology zones. For example, there is the home office, where the
computers are used for office functions. Here, a fixed IP address might be
important, along with website building tools, security applications, and perhaps
some transaction capability. Then there is the family entertainment zone. Thats
a computer optimised for multimedia, games, movies downloads, web surfing,
etcetera. It will need a security package, possibly some content filtering,
probably multiple blogs for the kids, and movie subscriptions, games and BigPond
music. There might even be a voice over IP phone plugged into that area
so that the kids can call their mates cheaply.
Then there is the kitchen. Thats where everyone hangs out and eats and conducts
their family politics, does homework, etcetera. We think the kitchen phone will
become a new and very different device, combining many of Telstras capabilities
to improve family life. This new broadband phone will do phone calls, of course,
but it will also do SMS and MMS. It will have an
address book which will be kept in the network. That will be available to all
the computers in the house. It will make video calls to other similar phones and
to 3G mobiles, plus it will provide one touch access to email, to web, Sensis,
Sensis directories, and a variety of information such as Where Is, City Search,
etcetera. It may also allow you to, for example, make a shopping list, so that
when its time to do the on-line shopping, you just hit one button and send to
the supermarket. Now, thats a different Telstra from the one we know today.
So let me conclude and say that there is no doubt that more and more of our
lives will be lived in the network. Thats great news for Telstra as we build
our BigPond broadband business to become a new Australian icon. Through
market-based management we will vigorously pursue a market share of 55 to 60 per
cent. Well produce a continuous flow of unique and exciting value added
services which will delight customers with their high integration across Telstra
platforms. Our scale will provide us with cost reductions and efficiencies far
in excess of those achievable by our competitors. Market share, great products,
lower costs will make BigPond a cornerstone of the new Telstra. Thank you.
SOL TRUJILLO: Justin, thank you very much. Just a quick question for you. It
looks like a great story. Obviously we, as a company, are going to make a big
bet in terms of broadband. In one sentence or two, tell me how you think about
to describe the differentiation between BigPond and all the other competitors.
Ill call them all the rest.
JUSTIN MILNE: Well, Sol, I think that in the world that were heading towards,
access to the internet will become table stakes. Lots of people will have access
to the internet. The difference between us and our competitors is that well
simply have a wider range of services, but, most importantly, those services
will be
integrated. You know, I envisage a world, fairly soon, where well provide you
with a bucket of services and youll access those services via mobile phones,
via handhelds, via wirelessly connected PCs, via a cable connected PC at home,
but youll buy a bucket of services from Telstra and then we will take care of
the work that integrates those across multiple devices so that you can use them
in multiple ways as you live
your life.
SOL TRUJILLO: All right, Justin, thank you.
As you can see, the integration is happening today between BigPond, our mobiles
business, other parts of the business because the silos are going away, because
everything that you heard Justin talk about is about the customer. Youre now
going to now hear from David Moffat, who has the opportunity to deal with all of
our consumer and small business customers. Hes going to take that story just a
step further. David.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by CFO at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the
presentation by John Stanhope, Chief Financial Officer at todays Telstra Investor Day,
for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
Telstra Corporation Limited
John Stanhopes CFO presentation
15 November 2005
SOL TRUJILLO: Great. Thank you, Bruce.
So leverage is key, as we think about how we use Telstras assets. Obviously you are now seeing the
leverage happen between Sensis and the rest of Telstra, how you think about it relative to BigPond
and how you think about it within the mobile context. We are going to be doing more of that and now
you are seeing the first wave of the power of Telstra.
Well, we are at the stage now where those of you that have been saying, okay, this is a great
story, a lot happening, its differentiation, its innovation stuff, its next generation stuff,
all kinds of significant investments, customer experience enhanced, but what does this all mean?
What does it all translate to in terms of financials? And we have John Stanhope here, our CFO, to
talk to you about that story. John.
JOHN STANHOPE: Thank you very much, Sol, and good afternoon, everybody. I sort of feel like I
should get you all up to do star jumps or something like that, you have been sitting still for
quite some time.
We appreciate your presence here today and listening to our story. Bruce has told us how to take
the pain out of wedding planning; I was hoping Bruce might tell me how to take
out the pain out after the wedding. No Im only kidding; Im very happily married.
Seriously, on a very serious note, so what does this all mean in terms of the possible financial
outcomes? First, let me say I will be talking about forward looking financial estimates here, and I
know my slides have just been handed out here. So we are looking at three and five years out. This
is unusual and so I do alert you to our cautionary statement or our disclaimer that was up on the
screen as we started the day. But we are doing this to help you understand the likely or the
possible financial outcomes from this new strategy.
I will cover why the new strategy is not optional. I will cover the impact that the new strategy -
market-based management, integrating services, the one factory, etc., all the things that you have
heard about today will have on the profit and loss, on capital expenditure, cashflow, balance
sheet financial ratios and capital management for the company. I will explain what financial
parameters we intend to operate within going forward. I will announce our intentions regarding the
capital management program and the future dividend policy.
I will talk about shareholder value improvement and how management will be incented to achieve
the implementation of the strategy that youve just heard about. I will also cover the 2005/06
earnings impact and any variation to our 5 September guidance. Today, I will show you what is
financially possible with a
reasonable regulatory environment; that is, a fully integrated outcome. This is all about saving
Telstra from what I call a death by a thousand cuts which would be or is the status quo. Its about
transforming this company.
So let me just begin and I know Sol touched on this before with a little bit of history that
clearly shows why we must embark on a new strategy and why it is not optional. Revenue has been at
low growth rates for three years and is declining. Within this, PSTN revenue decline is
accelerating and mobiles revenues are under pressure. The product revenue trends reflect declines
and the impact on revenues from price controls and competition. Just for example, mobile yields
have fallen by an average annual decline of 10 per cent since 2001/02. PSTN yields are also
declining. And this will likely continue unless we do something, and so this is just not a
sustainable position.
When we look at expenses growth, goods and purchases are growing resulting from the change in the
product mix that Sol alluded to before, and labour costs are growing because of the high cost of
maintaining and supporting complex legacy IT systems, complex products and services and all the
things that you have heard about from my colleagues, and of course this cannot continue. This
business simply cannot continue to have expenses growing faster than revenues.
The combination of the revenue and expenses trajectory has impacted the earnings as shown on this
slide. Declining earnings growth is also not of course sustainable over the long term. Clearly,
action has to be and will be taken to change this trajectory.
So lets look at the financial projections from the application of our new strategy. Firstly,
the P&L, beginning with revenues. At the top level, that is the Telstra group level, we believe
after a three year period revenues can grow between 2 and 5 per cent compound annual growth rate.
Over a five year period, we believe we can maintain this growth level also to between 2 per cent
and 2 and a half per cent compound annual growth rate, and you saw that before in Sols earlier
presentation.
This of course does assume a reasonable regulatory environment for us to operate within. But the
key message on this slide is the difference between the status quo or the death by a thousand cuts
and our new strategy, a differential compound average growth rate or annual growth rate of up to
around 3 and a half per cent or around $12 billion over five years.
Let us just have a look at the major product outlet. Ill touch on the three there that you are
aware are our major products. In this scenario, we believe we can arrest the current fixed revenue
decline through integrating services, subscription pricing, customer segmentation and all the
things you heard about today from minus 7 to minus 10 per cent in 2005/06 to minus 6 per cent to
minus 8 per cent over three years and minus 5 to minus 7 per cent over five years.
Again, note the status quo expectation is between 11 or minus 11 and minus 13 per cent over a five
year period. We believe we can grow internet revenues between 28 and 30 per cent over three years
and between 21 and 33 per cent over five years. We believe mobile revenues will grow between 5 and
7 per cent over five years. In Broadband, it is very much about growing the customer base and
selling value-added services that you heard Justin mention earlier. In the
mobile business, it is about adding content and growing wireless data and as a result, ARPUs we
believe can increase. Again the difference the new strategy will deliver is substantial.
Lets just take a look at the PSTN revenue outlook. We expect this is really the mix between all
our dependence if you like on the PSTN suite of products and services. We expect the mix of PSTN to
total revenue to change from about 34 per cent to 24 per cent over three years and to about 20 per
cent over five years and youve heard earlier how we intend to do that. This is something of course
you would expect as we move towards becoming a broadband integrated services company.
Lets just now have a look at expenses. We will have to spend more in the early years of the plan.
I guess you would expect that after what youve heard today, and I will illustrate the expected run
rate or I do here on this slide. As you can see, expenses are high in the next two years and then
begin to fall as we implement the one factory and simplify products and services. The slide shows a
decline of 2.1 per cent over the period 2006 to 2010.
What Ive done on this slide and Ive done it deliberately, is Ive excluded the 2005/06 year to
make the point that we will need to spend upfront and there is, and youll learn more about this in
a minute, some acceleration of depreciation and amortisation and of course that spend upfront has a
marked impact. But this is to set the path for the future
and establish a financial base to go forward.
Over the next three year period we expect expenses to grow in the range 2 to 3 per cent and in the
range 1 to 2 per cent over five years. Again, this assumes a reasonable regulatory environment. The
higher three year compound annual growth rate reflects the upfront costs I mentioned earlier. But
given that labour price we think will grow around 3 per cent per annum and that CPI is estimated to
grow around 2.9, 3 per cent per annum, there is a real expense
reduction here of between minus 1
around minus 1 per cent over three years and minus 1 to minus 2 per cent over five years.
Again the main point of this slide illustrates the difference between the new strategy and if we
keep going how we are, a difference of a five year compound annual growth rate of between 1.6 and
0.6 per cent or a lower spend over the five years of approximately $1.3 billion even after the
upfront spending required to set a new cost base and this includes the acceleration of
depreciation. It excludes redundancy payments that have to be made.
Obviously a much better picture if you exclude those sort of elements. Let us just take a look at
the operational expenses by type. The main drivers for expense movements over the five years are
and continue to be goods and services purchased at 3 to 4 per cent compound annual growth rate. And
you would expect this consistent with the growth in volumes. We have been talking about large
volume growth here and to underpin a 2 to 2 and a half per cent revenue growth that there will be
the cost of goods sold associated, but you can see from this slide that over a five year period we
expect to keep labour and other costs reasonably flat while we absorb labour price increases and
CPI increases as well.
Youve heard a little bit about the head count changes. It is anticipated that across the three
year period, our full-time equivalent employees will reduce between
6,000 to 8,000. And this does as you heard from Sol earlier include contractors. This will be
driven by the network and IT changes outlined earlier to meet contestability in the changing market
as we deliver more effective service to our customers. We will follow all our staff and union
communication requirements as and when we know the details.
We will make a provision for redundancy and restructuring in the 2005/06 year again as and when we
have the detail required to satisfy accounting requirements. We expect we will have that sufficient
detail to do a provision as at 30 June 06. The impact of this will become a little more clearer
when I address the 2005/06 earnings guidance.
Okay, let me move on to the earnings trajectory. So obviously the combination of these movements in
revenue and expenses results in an earnings trajectory as you see on this slide or the slides you
have in front of you. Not surprisingly, earnings EBITDA and EBIT in 2005/06 are expected to decline
and 2006/07 levels are expected to remain similar to levels achieved in 2004/05 and then begin to
grow again from 2007/08. Again, the important point on this slide is the difference between the
status quo and our new strategy.
The compound annual growth rate differentials over five years are for EBITDA between 8 and 10 per
cent and for EBIT, 15 to 17 per cent. This is a difference of about $13
billion EBITDA and about $11 billion for EBIT, fairly significant from a status quo death by a
thousand cuts scenario versus this strategy, the possibilities that this strategy can deliver.
So, EBITDA and EBIT outlook. Our expectations of EBITDA growth over three years is in the range 2
to 3 per cent and over five years, 3 to 4 per cent, all compound annual growth rates. EBITDA
margins go we believe from 48 per cent, or certainly thats a firm number in 2004/05 to around 47
to 48 per cent over three years and around 50 to 51 per cent over five years. As youve seen and
heard throughout the day, we intend to reverse the situation where now revenue will exceed expense
growth.
Our expectations of EBIT growth over three years is in the range of minus 1 to about flat in the
three years but over the five years, in the range 3 to 4 per cent compound annual growth rate.
EBIT margins go from 32 per cent 2004/05 to an expectation of around 28 to 29 per cent in year
three and to above 33 per cent in year five. The EBIT decline over the three years is impacted by
the growth in depreciation and amortisation driven by a couple of things, one being the
acceleration in 2005/06 and 2006/07 year and some write offs.
So, Ive talked about depreciation and amortisation a little bit here so let me deal with that in a
little bit more detail. We expect depreciation and amortisation to grow as we invest significantly
over the next few years. The growth trajectory is in the range of 7 to 10 per cent over three years
and 4 to 6 per cent over five years and of course Im referring to compound annual growth rates
again. I wont keep saying it but these percentages are compound annual growth rates.
The 2005/06 and 2006/07 years are impacted specifically by acceleration of depreciation and some
write-offs and Ill explain again in a little bit more detail about that in the 2005/06 earnings
Scales. Of course, assets will be added as we build next generation network and transform the IT
base as well.
Let me just talk about net profit after tax. Our best estimate of net profit after tax over the
three year period is between minus 3 and minus 2 per cent obviously impacted by the depreciation
and amortisation, over five years, a growth of 3 per cent or between 3 and 4 per cent. Again, its
not just the impact of accelerated depreciation. Of course we do have to spend in the early years
as well. Again, to labour the point, I guess, when you look at this slide and it stands out quite
significantly, it is the differential between the status quo and the new strategy financial
outcomes that is what we should be focussed on here. Over the five years the compound annual growth
rate differential for net profit after tax growth is between 21 to 24 per cent, very, very
substantial indeed.
Let me talk about capital expenditure now. As you know, we have been spending CAPEX over the last
few years at these sorts of rates, domestic CAPEX averaging about $3.1 billion, offshore CAPEX
averaging about $200 million; investing CAPEX, averaging about $400 million. We had a couple of
peaks in the early years as we did the ventures into Hong Kong but the total CAPEX over the last
few years has been averaging about $3.7 billion.
This is about to change as you might expect as we embark on a major network and IT
platform transformation. Let us just take a bit of a look at the cumulative CAPEX forecast. It is
estimated with the implementation of this new strategy that we would require to spend an average of
about $4.5 billion per annum or $23 billion over five years to bring the network and IT platforms
up to a high quality even in a status quo environment. The new strategy will require a total
capital expenditure of up to $25 to $26 billion.
So what we are talking about here over the five year period from a status quo environment is a $2
to $3 billion increment in CAPEX in net terms. Our total five year domestic CAPEX spend will be in
the order of $21 billion compared with the previous expectations of $18 billion or so over the five
years. Again, I must say it assumes a reasonable regulatory environment. We will not invest if it
is not economic to do so and understandably a lot of you people in this room as our shareholders
would not want us to do so.
You might say this doesnt seem like a lot of incremental CAPEX for what we have said will be
delivered. Its just important to understand, and I think Greg described it fairly well and it is
shown on this slide, that is in the right-hand box of this slide, that the initiative the gross
spend of the initiatives is somewhere between $14 to $15 billion but we do expect to save up to $11
to $12 billion by not spending on the many legacy systems, be they network or IT that we have
today.
So thats how the netting off occurs to get us to the increment over the five year period of $2 to
$3 billion. So what does this do for our CAPEX to sales ratio? The CAPEX to sales ratio over the
five year period as you can see on the slide it peaks at 25 per cent in year 2006 and 2007 as we
invest in the platforms, both network and IT, and reduces to about 12 per cent in 2009/10. And we
believe we are able to operate at around 12 per cent levels in the future because of the benefit
and the reuseability of the new platforms both network and IT.
So, let me show you the drivers of the increment in the CAPEX. The next generation network
including what we have described we are doing with wireless is about $3.4 billion. IT platforms is
about $700 million to $1.2 billion. Network
fixes, this is replacing some of the pair gain systems and so on, $800 million, to $1 billion to
give us a total of $4.5 to $5.6 billion and incremental savings or savings out of this of $2.5
billion to $2.6 which gives the net outcome of an increment of $2 to $3 billion. These
investments of course are essential for the achievement of the revenue, expense and earnings
outcomes.
Let me just now move to cashflow. Obviously with what is happening with the profit and loss run
rate and the CAPEX requirements, cashflow will be impacted substantially in the 2005/06/07 years
when most of the CAPEX is required. Free cashflow begins to build again as you can see on the slide
from 2007/08. You can see the possible movements in the free cashflow year over year. I should tell
you the definition of free cashflow here is sort of the pre-IFRS definition so its operating
cashflow less investing cashflow interest and tax but before dividends. I know some of you are used
to that definition from us.
So thats what we think is possible in terms of cashflows from the new strategic plan, operating
cashflow falls in 2005/06 with reduced EBITDA before growing again in the later years. High CAPEX
of course impacts the cashflow in the earlier years as I mentioned.
So, what does it mean in terms of the net cashflow with this fully integration or full integration
plan versus what might have been or what would be if we remained on the path we are on today. And
this slide shows the net cashflow difference between a status quo in our view and the new plan.
This generates a cumulative additional $7.7 billion cashflow over the five years to 2009/2010
versus the status quo or as I say the death by a thousand cuts.
So what does this mean for net debt movements? Understandably, the cashflow will cause lower or
debt requirements in the early years. These net debt levels assume no capital return in 2006/07.
That is the $1.5 billion suggested in the June 2004 announcement is assumed here not to be paid. Of
course, this sort of debt pattern will require a yearly borrowing program to match the requirements
certainly in the first couple of years.
Lets have a look now at the balance sheet financial ratios. The impact of the P&L movements and
the CAPEX requirements will have an effect on the balance sheet and therefore our financial radios.
It is important for me to emphasise again here that the return matrix can only be achieved in a
reasonable regulatory environment. If it is not reasonable, we will have to continue to invest to
keep patching the network and the systems and revenues will decline. Obviously that means a
declining return on investment path which is not something that we want as a company nor should you
want as shareholders.
The key ratio specified on the slide assuming this regulatory outcome is reasonable, return on
assets which is expected to grow from 21 to 23 per cent over five years return on equity which is
expected to grow from 31 to 35 per cent over five years, EBITDA interest cover will drop during the
period but emerges strong again in the year 2005. Debt servicing, that is EBITDA to net debt, will
also drop during the period but again emerge as strong in year 5. Cashflow return on invested
capital is expected to grow from between 27 and 33 per cent. Asset turns we will expect also will
improve. Return on investment will improve from 28 to 29 per cent over the five year period and the
definitions of these ratios are shown on page 36 of the slide pack thats been sent out or you can
obtain a copy as it has
been lodged with the ASX.
Let me just talk about capital management now. As you would expect, the new strategic plan has
implications for our financial parameters and capital management. The new parameters the board
have agreed to and management have set are, it is our intention to pay 28 cents, this is ordinary
dividend of 28 cents, for the next three years and then review. But of course, this is subject to
the boards half yearly declaration and review of the business and regulatory environment.
We have decided to change our parameters to debt servicing of between 1.7 and 2.1 times net debt
gearing of 55 to 75 per cent and interest cover, that is interest cover, EBITDA cover, of greater
than seven times. We believe these parameters are consistent with a A, single A flat, call it what
you like, S&P credit rating and we believe that thats where we will probably sit given our
transformational strategy, but let me hasten to add, of course, credit ratings are a matter for the
credit rating agencies so what will be will be, but thats our estimate.
The board has decided to pay the remaining six cents special dividend in 2005/06 with the interim
dividend that is next year to complete the $1.5 billion capital return for the 2005/06 year. The
board has decided not to proceed with the $1.5 billion capital return in 2006/07. It is considered
more appropriate to invest this money to implement the new strategy which is about delivering
long-term shareholder value and to discontinue borrowing to fund special dividends and buy-backs.
Given lower profit levels also in the early years not returning capital to shareholders will most
likely allow us to continue to fully frank ordinary dividends over the three and five year period.
We believe this is also an important consideration for our many Australian retail investors.
So, how will management be incented to deliver all this that youve had put in front of you today?
We will have a very different management incentive plan. The proposed arrangements for the
management incentive scheme comprise both a short term and long-term component. These incorporate
both financial elements and targets to achieve transformational objectives. I think we are taking
off.
This slide and the following slide gives some examples of the matrix. For example, the reduction in
the number of systems is a key transformational objective; that we achieve the compound annual
growth rates Ive shown you is a clear metric that we must achieve. Of course, there will be many
micro-measures, KPIs, metrics, call them what you like, that aggregate to these major milestones
that we must achieve to be compensated and remunerated, and also let me remind you that with regard
to the total shareholder returns, target for the CEO, myself and other senior executives, its
already set at $4.78 a share price.
So let me just talk a little bit about shareholder value. So finally, from a new strategy
perspective, its important that this is about creating long-term shareholder value. At the end of
the day, all this work and all this investment is aimed at growing the business, growth that will
come from satisfying our customers like never before. Satisfied customers delighting in the use of
our products and services will drive growth in the business. Growth in the business will grow
shareholder value.
Our expectation is that this new strategy will move shareholder value from a status quo value
significantly when we successfully implement this new strategy. Just lastly, before I get on to the
earnings guidance, I hope you have noticed the asterisk on each slide. This is because we can only
achieve the shareholder value improvement and the improvements in financial performance if we have
a regulatory environment that allows it. Today we are
talking to you about what is possible.
There is a detailed session next week on regulatory issues and invitations will go out as to what
location that will be at and at what time that will be so, you have a better understanding of what
we are talking about and continue to talk about with respect to regulation.
Let me just move on to the 2005/06 earnings outlook because this is very important. Our earnings
guidance for 2005/06 well, first let me just track back to you will recall that 5 September the
CEO and I issued guidance that EBIT would decline in 2005/06 in a range minus 7 to minus 10 per
cent. Let me just say that nothing has changed in the underlying fundamentals of the business to
change that guidance. But of course, we are about to start to implement the new strategy in this
fiscal year. So, our earnings guidance for 2005/06 is now that EBIT will decline in the range minus
19 per cent to minus 24 per cent, or if we make provision for redundancy which is a likely outcome,
between minus 25 to minus 30 per cent.
Let me just talk about the main drivers for the variation to this guidance. The main drivers for
the variations to guidance are there are some elements of revenue acceleration that we are putting
in place during 2005/06 and that will have an incremental EBIT impact of about $30 million. And you
can see that as the small portion on the slide. We will also be implementing some initiatives to
take some costs out in 2005/06 and that has about a $50 million savings and thats the second bar
on the slide.
Additional depreciation and amortisation, due to various things, of about $549 million is factored
into the guidance. $272 million of that is related to the next generation network, that is,
accelerating the depreciation for pair gain systems taking them out of the system over a period of
time so we will be accelerating the depreciation of those and it includes C (inaudible) and
elements in the network that today are the blockers to Broadband.
It also includes about $110 to $120 million acceleration and depreciation for CML as we take CDMA
out of the network in a the life is shortened as we take it out of the network. Theres about $50
million in there for accelerated depreciation or amortisation in the case of business support
systems and operational support systems.
Theres about $1 million depreciation or acceleration for other elements of the network being
rationalised and rehabilitated and lastly, some write-offs of about $13 million for projects
which are stopping. There is additional redundancy in 2005/06, over and above what we had in plan
that recognises a number of extra staff reductions in 2005/06.
The other thing I mentioned was the number of minus 25 per cent in earnings EBIT to 30 per cent.
We will likely take a provision of $450 to $500 million and
that gets us to that sort of earnings decline. Whether we establish a provision for redundancy will
depend on satisfying the accounting rules and staff and union communication requirements prior to
30 June. One thing I should add, should we not get a favourable regulatory outcome and not proceed
with next generation network, the guidance range drops. You say why is that so? Because we wont
accelerate taking out
the pair gain systems. So, it will drop about 4 per cent. So just keep that in mind, that the
earnings guidance would be something like minus 15 to minus 20 per cent without the R&R provision
or minus 21 to minus 26 with the provision.
This has finished up being a fairly difficult task. We will answer questions on the financials and
other questions about the strategy shortly. Thank you for your attention. I will now hand back to
Sol. Thank you.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by CEO Sensis at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the
presentation by Bruce Akhurst, Chief Executive Officer Sensis at todays Telstra
Investor Day, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
BRUCE AKHURST: Thanks very much, Sol, and good afternoon everybody. Its a real pleasure to be here
to tell you about the really exciting Sensis story.
Sensis is Australias leading information resource. As Sol said, we are one of the worlds top ten
directory companies and we are Australias largest and most profitable online business. Today,
Sensis is a $1.7 billion growth business.
So whats new? In five years, we will nearly double the size of our business and we will grow our
revenue to over $3 billion, whilst we maintain our margins. Our role at Sensis is to make complex
lives simpler by helping Australians find, buy and sell.
Today, we have over 1.3 million print advertising customers. And we have over 150,000 online
advertising customers. This is ten times the number of customers who pay to
advertise on the different search engines in Australia. Our growth strategy will increase both
customer base and yields.
Every month, 12.5 million Australians turn to Sensis. Thats 4 million uses a day. 75 per cent of
adult Australians are using a Sensis service every month. Well over 11 million Australians use our
print products every month. Thats more than the number of people who use every major online
search, classified and directory service put together. We also have more than 6.5 million monthly
online users. Thats 50 per cent usage growth in one year.
At the same time, BigPond for example has over 5 million and Telstra.com over 4 million users. If
you put all that together, Telstra is one of Australias top five online publishers and the only
one thats truly Australian. This is a huge audience of buyers. In fact, the proportion of
commercial searches conducted at Sensis is almost double that of search engines. Thats where the
money is to be made and thats why we will continue to be Australias most profitable online
business.
The fundamental characteristic of our business model is that the more users we have, the more
attractive we become to our customers who advertise their goods and services with Sensis. So whats
new? In five years well grow total Sensis usage from 76 per cent of the population to 90 per cent
of the population. Sensis will continue to win because we have a group of unique assets that few of
our competitors enjoy. We have deep local content. No-one matches us
for content about Australian businesses, Australian places, Australian goods and Australian
services at the local level. We have multichannel publishing capabilities. We dont just publish in
books or have an online search engine. We make it easy for you to find all our content through the
Sensis and Telstra networks that span print, voice, online and wireless. We have extensive customer
reach, with 1,400 sales people talking to small and medium business owners around Australia every
day. And, as Ive said, we have phenomenal usage. We have the icon brands, Yellow Pages, White
Pages, Trading Post and, increasingly, Sensis.
Finally, we do have a strong record of execution and innovation. At every level Sensis is a top
performer financial, customer, employee and product. Lets talk about those.
On the financial side, last year, our revenues increased by 18.6 per cent to $1.72 billion
including acquisitions. Our EBIT grew by 14.8 per cent to $798 million. We further expanded our
revenue base. Yellow Pages print, which is the traditional core of our company, now represents only
60 per cent of total Sensis revenue, and thats down from 82 per cent in 2001. And yet Yellow Pages
continues to grow. Its going to continue to grow. We are on track to deliver on this years plan
and Im confident we will again exceed the consensus estimate of 6 per cent organic revenue growth.
On the customer front, we reduced our contract turnaround time by 39 per cent for print and 49 per
cent for online. And further improvements will be achieved. We achieved customer satisfaction
results of 8 out of 10, well above expectations, and we will achieve scores of 9-plus within two
years.
On the employee front, we received three national awards as an Australian employer of choice. We
now meet or exceed the Australian norm for high performing companies on virtually every employee
engagement measure. And we will continue to emphasise our high performance culture.
On the product front, we launched many new innovations, some of them world leading. For example,
let me tell you about a few. We took Sensis.com.au wireless and launched the worlds first
GPS-enabled search engine. Now, you can conduct a local search through our extensive content
library, not just through the Sensis.com.au search engine but through a wireless device that knows
exactly where you are. We were the first to offer SMS search
in Australia. Now you only have to type in SMS pizza to find a pizza restaurant in your local
area. And we launched Yellow Pages online map-based search a year before Google launched its own
local search offering.
So whats new? In just 18 months we have transformed Sensis from being a directories business to
being a diverse advertising network that publishes deep local content and comprehensive services
across many different channels.
We are going to take Sensis to the next level with a simple strategy. We will make complex life
simpler by helping buyers and sellers do business right across the value chain. Buyers will use
whatever Sensis channel they like and be able to do everything, from researching a supplier right
through to connecting and actually buying a property. Sellers will find even more buyers by
ensuring their information can be found right across the Sensis network, and then they will also be
able to close the sale.
To do this successfully, Sensis will excel in six areas. Firstly, we are going to progressively
protect and grow and leverage our core directory business. We are not going to let that go. Number
2, we are going to extend into high value consumer categories or verticals. Number 3, we will add
online connection and connection capabilities. In fact, I will be announcing our first online
transaction service shortly. Number 4, we will leverage our world class directory management
capabilities and our newer search innovations into geographic growth. Number 5, we will maintain a
rigorous focus on cost management to fund this new business growth. And, finally, we will pursue
people, process and technology excellence in everything we do.
In doing this we will maintain near double digit organic revenue and EBIT growth whilst preserving
margins for the foreseeable future.
Ill now touch on some of the activities we are undertaking to deliver on our growth strategy in
our three key businesses: directory advertising, Sensis search and these consumer categories.
First, let me tell you a bit about our core directory advertising business. As you know, this
contains our Yellow Pages and White Pages print and online directories. Last year it delivered over
$1.3 billion in revenue and it continues to grow.
So whats new? The core print business is one of the most profitable in the world. It drives
significant value into the wider Sensis business. So it makes sense we will aggressively protect
and grow our core print business. We will do this through smart bundling, more flexible pricing,
new product initiatives, like the Yellow Pages mini directory thats currently being trialled in
Melbourne and Sydney. This is a smaller version of the Yellow Pages directory which is designed for
when you are out and about. Its portable.
We will also pursue operational excellence by lowering costs in our core business platforms and
leveraging Telstras IT infrastructure. We are going to continue to reduce our printing and
production costs. We will selectively use external sales channels and, quite importantly, we are
combining our print and online sales production and care teams to better service those customer
needs.
In print and online, we will improve our customer and consumer insights. We will align sales to
particular customer segments in the way Bill described and continually measure and communicate
advertiser return on investment.
Now through all of these initiatives we are protecting and further growing our core print directory
revenue base whilst at the same time we continue to broaden Sensis total revenue base with new
services capabilities and products that reduce our reliance on the traditional print directories.
Our online directories are experiencing exceptional usage. In September, White Pages Online
received 3.2 million unique users and yellow Pages Online a record 2.2 million unique users. We
achieved over $85 million in online directory revenue last financial year. This is well above our
search engine competitors.
So whats new? Early next year we will release a new version of Yellow Pages Online. As a first
step to being able to compare and contrast products and services, this new site will include a
buyers guide that provides consumer tips on purchasing different products. It will also show you
the specials being offered by different businesses. But this is just the beginning. Im not going
to outline all of these now but theres a range of other exciting services that will come during
next year.
Today in Yellow Pages, Sensis already has the most comprehensive and relevant local information in
a number of consumer categories, for example, automotive or home. In the future, we will rapidly
expand our Yellow Pages footprint into a range of new online consumer services. These will let you
find the suppliers, make bookings, get quotes, pay bills, and receive the relevant opt-in
information.
Lets take a look at an example. Lets say you are planning a wedding and looking for a wedding
reception venue. Theres literally thousands of venues you could choose from. In the future, we
will take the pain out of wedding planning. Our superior local content on Yellow Pages Online will
help you find the best wedding reception venues quickly and easily. When you search for wedding
reception venues, lets say in Manly, thats what youll get. Thats what search should be about.
You can then select those of most interest
to you and save them to your personal catalogue. You will also be able to access other information
and services relevant to any aspect of your wedding. And you will be able to do all this not only
through Yellow Pages Online but through other channels like BigPond, Sensis 1234 and Sensis mobile.
In time, you will be able to read consumer reviews that will help you learn more about each wedding
venue. When youve made a decision, you can book an inspection or communicate with the venue using
text, email or voice. You can even access maps and directions to the wedding venue that will be
downloaded to your Telstra mobile or navigation device. Our advertising customers will be able to
manage and measure their campaigns using a simple but powerful online dashboard.
The future of Yellow Pages Online will be one-stop virtual shopping any time, anywhere, any way you
want it.
Finally, overseas, we will continue to explore opportunities to leverage our world class directory
competencies by acquiring or partnering with overseas directory businesses.
Ill now turn to our second business, Sensis Search. Sensis Search is Australias most innovative
search portfolio. It provides access to integrated content from White Pages, Yellow Pages, Whereis
and Trading Post, as well as the worldwide web and third party content. No other search engine in
the world offers such comprehensive local information from one search window.
But Sensis Search is more than just a search engine. Unlike search engines, users can search
through a range of one-stop channels, the Sensis.com.au engine, the Sensis 1234 voice service and
Sensis
mobile. So this is search as it should be, any time, anywhere, anyhow. And its Australian, its
local. Within the next two months, more than 1 million unique users will access Sensis.com.au.
Now, lets talk about our voice service, Sensis 1234. Sensis 1234 is today receiving one million
calls a week a million a week. This is tremendous support from Australian consumers.
Today, Im delighted to announce that this week Sensis 1234 will also offer movies and weather
information. This means you will be able to receive information on next weeks weather in Sydney,
for example, from the operator direct or via an SMS to your mobile phone. SMS movies and weather is
another Australian first. This service is yet another example of Sensis and Telstra making it as
easy as possible for consumers to access whatever they need. And only Telstra customers have access
to this fantastic service.
Our mobile business also continues to break new ground with innovative services like Sensis Mobile
and WhereIs Navigator. No other search company in the world comes close to Sensis in mobile local
search.
So what does mobile search future look like? Imagine using your Telstra mobile phone to
search for a new movie. Using Sensis Mobile, you will find reviews and then search for nearby
cinemas and viewing times. You will be able to purchase a ticket direct and receive the movies
location, its time and a bar code confirming your purchase. Of course, instead of using Sensis
Mobile, you could have done this through Sensis 1234, CitySearch, BigPond or by using your cars
WhereIs touch screen. Later, you use WhereIs Navigator to guide you to the cinema with turn-by-turn
voice instructions. Along the way, youre alerted to traffic congestion and WhereIs plots you an
alternative route. At the cinema you simply scan your mobile phone at the automatic kiosk and walk
straight through without having to queue.
So, for the consumer, this is the ultimate experience in convenience, relevance and personalised
shopping. For the advertiser, this will be yet another channel for pushing information to opt-in
consumers.
In the coming months, we will be accelerating delivery on the Sensis Search strategy by integrating
new proprietary content. We will increase our online distribution through syndication partners.
Well add new online marketing services, and bundling pay for
performance advertiser solutions across online, voice and wireless search.
Overseas, we will expand our existing European-based joint venture business that provides internet
search and marketing solutions to overseas directory businesses. Our target market, the global
Yellow Pages directory industry, earns more than six times the revenue of Google and has three
times the distribution of the global internet.
Finally, our third business contains our newer consumer categories. Today, Sensis targets several
high value consumer categories through Trading Post, Just Listed, CitySearch, the LinkMe employment
network and the new accommodation guide which is to be launched in March 2006. These businesses are
performing well in a competitive market. As you know, we met our Trading Post EBITDA target last
financial year and Im pleased to advise that the Trading Post online site now receives more than 1
million unique users every month.
Moving forward, Sensis will pursue game-changing models in the new consumer categories where we can
be number 1 or 2. We will use our deep content and our sophisticated online and wireless
transaction capabilities to let consumers take control. They will be able to find, negotiate, buy
and sell from virtually anywhere. In many cases they wont need to go near a traditional shop front
for help.
Today, Im very pleased to announce the launch of our first transaction functionality, the
prototype of consumer-to-consumer transactions on Trading Post.com.au. The new Trading Post lets
you contact the seller by phone or email, buy online or make an offer. In the near future, we will
launch wireless transaction, so you will be able to use your Telstra iMode or your 3G device to
search for, select and actually buy a product.
We will make it easier to advertise as well. Imagine using your mobile to not only photograph your
for sale item but to be able to upload it automatically into your ad. Our new connection and
transaction services take Sensis into a new world where advertisers
pay us not just from their marketing budgets but also from their sales budgets because they can
actually close the sale.
Ive talked about our plans to enter new consumer categories and provide a range of new services.
Let us look at what this means by using automotive as an example. Next year, we will launch a new
Trading Post automotive site that will provide all the information and services a car buyer or an
enthusiast might need. You might not be aware of this but today, even without the Trading Post,
Sensis is enormous in auto. Australians make 250,000 auto-related searches a month in our online
directories and several times that in print. We serve 26 million WhereIs maps a month. We have
100,000 navigation systems in Australian cars and we sell almost 1.5 million street directories a
year. BigPond is sending us 1.4 million users a month. We will be pointing this network at Trading
Post and thereby catapulting usage. This will add enormous value to buyers and sellers and also
drive up our yields. So, for example, a motor dealer listing in Yellow Pages will include an ad or
a link to their catalogue in Trading Post Auto. Sensis will acquire new revenue streams from both
offline and online sales. And clearly theres significant potential to replicate this automotive
model in other high value consumer categories.
Sensis has spent the last year consolidating our position in different consumer categories. Now is
the time to push the accelerator.
Finally, lets look briefly at the relationship between Telstra and Sensis. Sensis will remain a
key Telstra growth engine making a significant financial and strategic contribution and delivering
impressive cashflows and EBIT. Today, Sensis contributes a growing range of content, applications
and usage to Telstra mobiles and BigPond. Over 60 per cent of Telstras monthly online audience
uses a Sensis service. Now, we can drive even greater usage of Sensis services and a dramatic
increase in Telstras billable traffic simply by ensuring the Sensis brand is on every Telstra
screen one touch, one button, one screen, only at Telstra.
There are many other exciting opportunities for Sensis and Telstra to reinforce each other,
including integrated customer solutions, customer segmentation and contact, content syndication and
connectivity where we drive traffic across the Telstra networks and infrastructure and help
reinforce the benefit of being a Telstra customer. We can also collaborate on marketing campaigns
such as BigPonds exciting Grand Finale execution on Trading Post.
Let me conclude by making five points about the future: in the next five years, we will grow our
revenue to over $3 billion whilst maintaining margins. By then, Yellow Pages print, as Ive said,
will continue to grow, will earn almost $1.3 billion, but it will only be about 40 per cent of our
total business. We will have
grown total Sensis usage from 76 per cent of the population to 90 per cent of the population and
our online revenues and customer numbers will be approaching those for print.
Through our deep local content, our multi-channel publishing capabilities and our new transaction
services, we will have grown our position as Australias largest and most diverse information
resource. We will have turned Sensis innovation into an export business and built global scale. We
are all already out-innovating search. We are a year ahead of Google on map-based search Google
Schmoogle Sol, and our 2G and 3G mobile services are years ahead of our competitors.
We will continue to be recognised as an Australian employer of choice, one of a very small number
of high performing companies managing to sustain growth long term and we will take the Sensis
network beyond advertising. It will be the leading one-stop-shop for helping Australians find, buy
and sell.
Now, thats a very big statement considering we already reach more Australian consumers today than
any other company in Australia. The Sensis vision is Every Australian, Every Day. I know we will
achieve it.
SOL TRUJILLO: All right, Bruce. I think that the story obviously is pretty compelling. I like the
idea of integration. I like the idea of basically doubling the size of a business in five years
because thats what we are talking about. We are going to resource this business because again, you
can see the ties and the connections between the two. But as you think about it, one of the cores
that enables us to be able to do that is the advertiser. And when I talk about Google Schmoogle,
obviously they are a great company so I dont mean to demean what they do, its just that we are
going to have something even better and more powerful. Can you talk a little bit about what the
importance of all the portfolio here is for the advertiser so that when youre actually talking to
them, what it means to them?
BRUCE AKHURST: Our portfolio gives us the most comprehensive information vault, if you like, in
Australia. We have got all the information there. We will serve it up in the most relevant way to
users. And it will be easy to use.
So the proposition to our advertisers is really quite simple: we will provide you with a better
return on your investment than
anybody else because we have got the users, we are easy to use, the thing keeps reinforcing itself
and we are everywhere. We are mobile, we are on your desk, we are in print, we are in voice.
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15 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by Chief Operations Officer at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the presentation
by Greg Winn, Chief Operations Officer at todays Telstra Investor Day, for release to the
market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
SOL TRUJILLO: Obviously, in my opinion Deena has run one of the best wholesale
shops Ive seen around the world. I think the focus there, she has truly gotten,
in terms of the customers that she serves, she understands the needs and its
all of this, kind of, what I would call boring stuff, or some people call
boring stuff, that really is most important to those customers.
Now were going to transition. Obviously youve heard the retail, the wholesale
side of the business, now were going to talk about the factory. Obviously this
is where all the stuff behind the scenes happens and is going to need to happen
for us to execute on our strategy. So for those of you that have been worried or
are wondering about NGN or what does that mean, and for those of you that are
speculating on wireless platforms, whether its CDMA or 3G or whatever else,
youre going to hear about that, as well as, as we think about the rest of the
plumbing, which is around our IT or information technology infrastructure. The
person heading it up is our Chief Operations Officer, Greg Winn. Greg and I have
had a chance to work together for a number of years. In my opinion, again, hes
world-class. He knows this part of the business better than anybody Ive ever
seen or worked with, and now youll get to hear from him directly. Greg.
GREG WINN: Thanks, Sol. I guess you can call me the plumber.
My team runs what I call the factory. Its the engine that powers all the great
things that my colleagues have been telling you about. Our factory includes the
network infrastructure, the IT systems, the engineering and the field forces,
our billing functions, sourcing and procurement, buildings and real estate, and
all the other things that go into delivering service to customers. Im going to
share with you a vision for a
transformed factory at Telstra. Ill describe the major components of the change
program that we have underway, and, importantly, Ill explain what were going
to do to ensure that the outcomes were targeting actually happen.
My team just asked to deliver a range of integrated applications and services in
a unique way for each customer segment with a high quality customer experience,
faster than ever before, at low unit costs, where costs scale slower than our
revenues. Its really not that easy, but weve signed up for it and its well
underway.
Fortunately, at Telstra we have a good platform to build from. We have an
extraordinary array of assets and capabilities. Our people we have the deepest
pool of telecom talent in this market. We have unmatched capabilities across a
full spectrum of products and services and we have great reach into every corner
of this nation. We have the financial resources and the ability to invest. We
are one of the few large telcos in the world today which still has a full suite
of its products in the portfolio. These things are one of the reasons that Im
here. But were aiming higher now, our customers want more. The factory was not
built for what we need and todays infrastructure, systems and processes need to
be transformed. We have a clear vision; were going to create one factory.
One of the first things that were going to do is were going to provide a
platform for rapid and ubiquitous delivery across integrated services platforms,
networks offering a consistent customer experience, again with low unit costs,
which are not low today, then we can scale cost effectively and it is aligned to
the needs of our customers. One of the first things that Sol did was that he
brought all the key pieces together under my leadership. Earlier he talked about
the silos; weve knocked the silos flat. This used to be separate, but now we
have an overall accountability for the factory.
Were going to operate with four basic
principles: Were going to do it once, were going to do it right for the
customer, well do it in an integrated way and well do it at low unit cost. I
like to have simple messaging for our employees so that they understand what
were focussed on. Were going to simplify the customer experience in our
business. Were going to make things simple, well make them more intuitive for
us and our customers. This is a transformational change which runs counter to
the ingrained behaviour of the business, but the pay off will be extraordinary.
Its going to unleash value and energy right across the company and it will make
the savings sustainable, not temporary. So this will have a lasting benefit for
our customers, our employees and our shareholders.
Everything starts with our customers. Bill told you earlier that we will
understand our customers better than anyone. The factory will take that
knowledge and build the things that matter most. The things that are good for
customers are also good for us, like getting things right the first time, like
doing things quickly and simply. Youve heard a lot about integration today.
No-one in Australia is providing it. Telstra is uniquely positioned, we have all
the pieces. The factory will provide the platform through which we will deliver
innovative, integrated services available only from Telstra. Were going to do
some things differently to drive down unit costs. Were going to take advantage
of our scale, were going to concentrate our investments on a few strategic
platforms, eliminating complexity and cost, while capturing scale benefits.
Additionally, were going to rationalise the general supplier base. On new
technology were going to standardise on off-the-shelf IT capability. Those of
you that are analysts will understand the benefit of that. Were not going to
customise. Plus, our New Generation Network technology will be architected to
deliver the high volumes at dramatically lower costs. Were going to have less
manual intervention, more automation, self service capability, all the
while eliminating bad volumes. Were going to work with world-class partners.
Were going to have deep relationships, securing a low cost of ownership and
gaining early access to their innovation capabilities. These are some of the
things the customer will notice: One touch, one click, instant activation, self
service when they want it, fewer faults, often resolved before customers are
affected, fast, first time resolution of queries and requests and a common
integrated experience across networks and devices. Well, we have an agenda and
there is major components. Weve made it pretty clear in recent months that we
need to reinvest in our network and IT infrastructure. There has been some
under-investment, weve allowed the business to become too complex, we did not
get here overnight and were not alone among the worlds incumbent telcos in
having this challenge. But we are not equipped to deliver on our vision and
were not ready for the exponential growth that is beginning to happen. As David
Thodey told you, the IP growth story is no longer about the future, its here.
Traffic volumes are growing like a tidal wave. We measure them here in
terabytes. By the way, thats one trillion bytes, and there is a lot of it going
on. Our data and internet traffic has more than doubled in the last year and is
up seven times since 2003. Right across the business were seeing the volumes
grow faster than revenues. Here, we can see how Justins customers at BigPond
are downloading data over broadband at a rapid rate and well ahead of the
revenue growth curve. The same is true in our mobile space. The price per mobile
voice minute has been falling steadily, and of course mobile data volumes are
sky rocketing as well. So the sector is going through a fundamental change and
we need to change our business accordingly.
So weve established that we have a clear need for change. We cant deliver
the customer experience we aspire to without it. Our vision is for profitable
integrated services and it
demands that we make change. The two biggest areas of change are obviously our
network and our IT infrastructure, and we are going to transform both. Lets
start with the network, which underpins and is the foundation for everything
else that we do. The telecommunications business is incredibly complex. Weve
let this network become more complicated than it needs to be. We have multiple
mobile networks, and Ill talk more about that later. We have two major fixed
access networks and multiple data networks. This adds cost, reduces reliability
and affects our customer experience. Across the various domains we have 334
different network platforms. Many of these are redundant or overlapping, theyre
hard to maintain, as well as costly and difficult to deploy our new services
over. Life used to be simple when we just had a basic network carrying the basic
three-minute voice call over copper, but things soon changed. We, as others,
introduced Pair gain systems to provide better utilisation of copper, a decision
that weve lived to regret. We added remote switching infrastructure, and then
we kept adding and adding, switching technologies, transport technologies,
multiple evolutions of mobile technology. We closed one down, the old AMPS
network, but were currently running three networks. We have multiple data
networks for corporate customers, including X.25, ATM and Frame Relay, all of
which are still in the network today. We have duplicate broadband data networks,
Cable and ADSL. So you get the picture; weve put a lot of stuff into the
network and weve never taken much of it out. Then, of course, this is happening
not just in one place, but in multiple locations all over the country.
To add this complexity we have a vast array of vendors and there is going to be
fewer of them. Incremental change is not going to be enough. In any case, the
infrastructure is just too complex to gradually disentangle and evolve, and as
the new technologies emerge and mature to support
where we want to take our company, were going to make a transformational
change. Were going to replace and decommission the infrastructure while we
deploy new. Today we have dual cores running at about 1.2 terabytes per second
over 52 core routers, each with separate architectures, systems, operations and
cost structures. The new core will provide a robust, scalable backbone for all
the services we deliver, running at 92 terabytes per second, a 77-time increase
in speed over 28 core routers for a net reduction of 24 routers. Big cost
savings and a lot simpler. In our technology workshop, tomorrow, youll get a
chance to hear more details on all of this.
So to our multiple transport technologies. Our next generation ethernet will
provide common, carrier-grade aggregation for all traffic onto the IP core.
Were going to run four times faster, while removing 750 ethernet platforms that
we have out there today. Its going to be cheaper, its going to be more
reliable than our current architecture, it will support the capacity and demands
of new applications more cost effectively, especially in video and IP obviously.
We will simplify at the multiservice edge, with a single operating support
system architecture, with an eight times speed increase. Were going to remove
over 1,000 edge devices and were going to support the common services to our
customers, regardless of the access network. So this will provide connectivity
for the business customers, be it Frame Relay, ATM, ethernet over a common IP
core. We will provide support for our customers who need to migrate in a timely
fashion off their legacy data.
The support voice services over the core include POTS and voice over broadband.
Were going to have a new level of simplification in flexibility. Were going to
have high capacity soft switches. The high capacity soft switch has up to about
2 million lines each, versus 120,000 lines in a traditional class 5 switch. Our
plan is to implement five mated pairs of soft
switches. Thats 10 in total, serving over 5.4 million PSTN and ISDN lines. Its
going to provide for a full, redundant, resilient network and we will take out
116 class 5 switches in five cities. Its rapid deployment of new services
through software updates, the price performance curves will follow Moores
Law-style of economics. The new architecture is designed to accommodate multiple
access technologies. We will deploy the best access technology in each part of
the network. We will be investing heavily in 3G wireless, and youll hear more
about that in a few minutes, and the copper network will still be around for a
long time, especially outside the densest areas. Well be deploying more fibre
into the network. We want to deploy fibre to the premise in our greenfield or
new build sites, fibre to the node in existing areas where it makes sense, and
well support very high speeds required by many of the new applications and
services.
So what does it mean? For Telstra a simpler environment and for our customers a
simpler experience. Higher reliability, faster speeds, fewer outages, faster
services. Well have common standards and platforms, lowering our costs. The
customers will have the same experience across multiple devices and networks.
Well have faster development and deployment and the customer gets early access
to innovative solutions. Again, lower unit costs, competitive pricing. In the
new environment our new IP services will be developed in a fraction of the time
taken for TDM-based services today; months versus years. Were going to have
consistent standards in a horizontally layered network, not a vertically siloed
network. The network architecture will accelerate new deployment. This means new
integrated services, which are simply not practical today, become highly cost
effective. Unit costs will follow the rapid declines associated with IT hardware
performance improvements. Weve seen price performance of IP telephony hardware
triple in the last two years.
This new capability will be good for the country and the economy as well. Higher
productivity, higher GDP, greater global competitiveness. This is the platform
that will allow us to deliver truly differentiated, integrated applications and
services, and only Telstra will be able to do it.
The deployment will be planned to occur over the next five years. Were going to
deploy 12 megabit broadband across five cities: Sydney, Melbourne, Adelaide,
Brisbane and Perth. Were going to cut over about 5 million POTS lines to soft
switches and were going to replace 116 expensive to run and maintain class 5s.
Of course, all of this is subject to regulatory outcomes.
We will remove redundant and outdated platforms. Its going to be good for the
network and good for our customers, who will benefit from more reliable, next
generation platforms. The first wave of this program has already been designed
is now being launched. Heres a high profile example, you may have read about
this one, everybody else has. We have a highly complex, overlapping mobile
environment. Three different networks, each with their own mobile data
architectures. Whilst CDMAs coverage benefits were critical for our rural
customers years ago, they dont help our GSM customers when they travel beyond
GSM coverage areas. This made some sense at the time because CDMA coverage was
far superior to GSM. But new developments mean now that GSM has the same reach,
or can exceed CDMA, and the duplication is expensive. There is a cost penalty to
this complexity. Over the last few years weve spent over four times as much
CAPEX per CDMA subscriber than we have on GSM. At the same time we spend more
than three times the CAPEX on a cost per originating minute of use, than GSM. We
must and will change this. This is a great example of what I said earlier about
needing scale to get our unit costs down.
So today were announcing a plan to deploy a
nationwide 3G GSM network. Were going to be the first Australian telco to
deliver wireless broadband nationwide, its going to be in the 850 megahertz
spectrum, its going to offer multiple benefits, including higher data speeds
through HSDPA, with upgradeability and this is important; were designing it
so we can just do a card plug for a Super 3
and then 4G. The CDMA customers will have a migration path to the same or better
services than they have today, and our 3G service will have the same, or better,
range extension than the CDMA network today. Our network costs and complexity
will be dramatically reduced, the customer experience for all customers rural
and metro, will be enhanced, and we will be reviewing this plan, obviously, with
the government. This is a major step forward for our customers and our
businesses and well manage it carefully. Over time well unify all of our
mobile customers on a single platform, with benefits for all, whether on CDMA or
GSM today. All our customers will get faster speeds. HSDPA will offer up to 14.4
megabits peak, and is upgradeable to Super 3 at 100 megabit, and 4G, advertised
at 1 gigabit. The same coverage and technology for all Telstra mobile customers,
city and country. Well have superior in-building coverage for voice and
wireless broadband services, and superior international roaming for our current
CDMA customers. CDMA customers will gain access to the same or better coverage,
better in-building coverage, faster speeds, better international roaming and a
better experience. The GSM customers will enjoy improved speeds and expanded
nationwide coverage, and we will significantly reduce the complexity, improve
our mobile cost position, and, again, well review this important change with
the government.
Lets move on to the second major component of our transformation. Its probably
one of the naughtiest ones, and thats the IT situation. Just as we saw on our
network, our IT infrastructure is extraordinarily complex. This
is true both in business support systems and operational support systems. This
is not what we call one factory. The cost and effort involved in making all of
this work together is extraordinary. This must and will change, and we cannot
implement our new capabilities until we make it happen. Therefore, its a very
high priority. Youll see in a moment that we have an aggressive plan to address
this. The current environment simply doesnt support our vision. To take just
one example, taking a multiproduct order is far too hard today, for us and for
our customers. This is a critical operational and strategic issue and were
going to tackle it head-on. The two main things well focus on: Implementation
of fundamentally new capabilities in both the BSS and OSS areas. These
capabilities are needed to help us manage the Next Generation Network and the
capabilities Ive just described. Dramatic simplification of platforms and
products and plans to pave the way for the implementation of these new
capabilities. Were going to deliver this next transformation over the next
three to five years, focussing on two major domains. CRM, billing and customer
care will transform over the next three years, and our OSS systems will follow
our network, New Generation Network, as we deploy it over the three to five-year
time frame. But I want to be clear; the new capabilities are going to start to
be deployed in mid-2006,
less than a year from now. The early focus is improving on the quality of
customer information, our CRM capabilities, market based management and front of
house simplification. Today our billing and care is product focused, tomorrow
its going to be customer focused. Today our OSS is network focused and tomorrow
its going to be customer focused.
We have an aggressive timeline. How are we going to do it? One, were going to
have a few world-class partners, and, two, were going to avoid custom builds
and IT space. We have a defined plan which will radically simplify the
systems environment. Were going to remove some 80 per cent of our systems
mostly in the next three years. When I say remove them, were removing them.
Theyre going to be cut dead and no longer will be available. Multiple benefits:
We got less complexity, less costs for your outages and easier training for our
front end employees.
Here is a view of the future, ordering and managing integrated services. Its a
scenario. Kayes family have just moved into their new house. Kaye wants to
connect the new home to the internet and activate her home phone. She calls
Telstra on her brand X mobile and talks to a consultant to arrange her
connection. Kaye has a previous account history with Telstra, and other members
of her family have mobile phones with a mixture of carriers, including Telstra.
The consultant captures Kayes details and checks her credit history. Once the
details are entered, the CRM system identifies her microsegment profile and
guides the consultant to recommend Telstras integrated communications for the
family offer. The consultant explains to Kaye the components of the integrated
offer; home phone and home broadband, mobile phones and 3G mobile broadband,
integrated messaging across all of the services, one integrated subscription
price. Kaye accepts the offer for herself and her three childrens mobile
phones, giving Telstra two win backs. The consultant selects the accepted
product from a single line item on a screen. The service qualification indicates
that the PSTN and cable services, along with integrated messaging, can be
activated instantly. Kaye can plug in her phone in her existing modem for
immediate use. The mobiles that are already with Telstra are immediately on the
new deal and pick up of SIM cards for the win back phones is arranged with Kaye.
Kaye can now go on-line and set her messaging preferences. She also uses the web
to establish her billing preferences, including how the bill is delivered, the
notification method and sub-accounts set up and
preferred payment methods. One bill is produced for Kayes integrated product,
all services, Kaye receives an SMS advising that the bill is available on-line
for viewing, and Kaye browses the bill on-line, using her 3G phone. The bill
accurately reflects the agreed price and services, Kaye authorises payment of
the account from her mobile, and a receipt
for the payment is sent to her nominated email address. The integrated
experience. There was one call, a needs-based offer, instant activation, self
service customisation, on-line billing and convenient interactions. Here is
another view from a proactive fault management standpoint. Id like to say, its
our intent that our customers wont have faults with this type of a network,
with the way were going to build it. But assuming we do have one, this is how
it will work.
After an upgrade of Telstras firewall software, an automated service tester
system checks access to the internet and reports on the outage in our network
management system. The firewall is used for internet access and the problem is
likely to prevent access to the internet for a number of Telstras customers.
Paul, a Telstra engineer, receives the alarm and, using the network inventory
and the service level agreement management systems to review the impact of this
service failure, determines that ABJ Corp and some BigPond customers are
affected.
Additionally, the systems have detected that ABJ Corp has an SLA that may be
affected. Paul reviews the trouble ticked automatically raised by the system and
confirms that a severity 1 is appropriate, given the impact to BigPond and ABJ
Corp. Telstras network monitoring system automatically communicate with the
corporate notification system, an alert is automatically recorded on ABJ Corps
enterprise portal, and as for customer preferences within the portal, an email
is also sent to John Key, an executive with ABJ Corp. Information messages are
activated on IVR for inbound calls from BigPond customers.
Paul investigates the fault, using the network management system. He confirms
that the firewall is indeed the problem. He determines that to fix the problem,
he needs to roll back to the previous software. After executing the roll back,
he validates that the fault has indeed been fixed and tests that the internet
access is restored. Paul closes the trouble ticket, which triggers automated
updates to ABJ Corp, the enterprise customer report portal, the call centre IVR.
If the outage caused the customer SLA to be breached, then notification is sent
to the account team for proactive follow up with the customer. The future
experience; proactive fault detection, fault avoidance in many cases, customer
level impact assessment, early notification, rapid resolution. Okay, making it
happen. This is the key deal, how are we going to get this done?
Thats going to require some significant investments. Well invest significant
CAPEX over the next five years to transform our business. Over $10 billion to
build the NGN network, including the wireless nationwide 3G, and over $1 billion
transforming our IT capability. The CAPEX to sales ratio, and John will talk to
you, I think, a little bit more about that, is going to be reduced to the 12 to
13 per cent year range by fiscal year 10, and our headcount reductions,
previously mentioned,
across the business will be six to 8,000 over the next three and 10,000 plus at
the five-year mark. Were going to contribute over $3 billion annually in
improved cash flow by fiscal year 10, 2010. So its not just an infrastructure
transformation, there is over 50 other elements that we have underway.
So I want to talk about how are we going to handle this. We have a centralised
program office to orchestrate the effort. Our program office director is a
gentleman named Stuart Lee. Hes a Telstra veteran and well-respected in our
company and he has hands-on 100 per cent leadership. Stuart reports to me. Im
accountable for the overall program delivery. Ill have regular reporting to
both Sol and the board, and through a series of working teams, that weve
already formed, weve assigned them to each major element. We have a benefits
now team driving rapid savings and they are already implementing savings worth
hundreds of millions of dollars this year. Business simplification and process
improvements are going to create large opportunities which pave the way for the
new infrastructure, provide significant benefits prior to the implementation of
our new infrastructure, for example by retiring redundant platforms, and then
the infrastructure transformation, we have lots of teams working in the network
and IT spaces to help do this. At the same time they have the normal support
function of financials, initiative cracking, communications and training. Were
following some clear principles. This is going to be different than previous
programs at Telstra. Its going to be pushed harder, its going to be tracked
harder and its going to be managed better. We have a strong governance process
and we have the right resources and program management, and were going to focus
on the value delivered for our shareholders. Weve identified the key measures
that matter to customers and to our businesses. These are just some examples. We
break them into three categories: A customer experience. Driving the outcomes
that matter most to our customers, the factory efficiency and productivity,
getting our unit costs down, infrastructure, health and performance, keeping our
service levels up. Pretty simple. Well be tracking these and other metrics
relative to targets and holding our teams accountable for their outcomes. The
change program is already underway and weve accomplished a lot in the last few
months. Weve already created the program office, weve launched BigPond
wireless broadband, weve redesigned the engineering organisations and weve
changed our capital allocation process in this business. Weve built a common
blueprint for change, weve identified
hundreds of network and IT platforms that will be capped and exited. So we have
a lot of things going.
Then one more thing. Today Im announcing that we have selected, as of
a few hours ago, some vendors and strategic partners, and Ill just name a few.
There is a lot of negotiation still underway and Im only going to identify some
few major elements. First and foremost, Alcatel has been awarded the contracts
for our next generation soft switches and most of our access platform. Cisco is
going to build our IP core, there will be a strategic vendor with us as well and
working with us in the business, in the large enterprise markets. In our 3G area
we have selected Ericsson. They are going to build our nationwide 3G platform,
along with a clear path to Super 3 and 4, and then, in our first of what will be
a series of upcoming announcements around the IT side, for the front of house
CRM customer experience, through to the billing side of it, we have awarded the
contract to a consortium of Seibel Keenan, and the service integrator will be
the Accenture Corporation. So those are the first major announcements, we have
probably have four or five others over the next week or two as we close and make
our final selections.
Okay, as I said earlier, were going to do it once, were going to do it right
for our customers in an integrated way, and at a low unit cost. So, in summary,
we have a clear vision of our one factory. Were transforming the business,
were going to deliver on our vision and were going to invest substantially to
do so. We will deliver dramatic cost reductions, plus new capabilities to enable
sustainable growth, and our customers will have a truly differentiated
experience, only available from Telstra. I guess I get a question, too? One for
the plumber.
SOL TRUJILLO: Yes, one for the plumber. Greg, again, much like what I talked
about with David
Moffat, there is a lot that you have been driving, there is a lot of change that
were going to be making, but obviously, again, when youre into the operations
it has to be executed by people and it has to be executed by thousands of people
in order to pull off what were talking about doing. So what are your plans
about the techs, all the people in the trucks, the people in the centres and all
the people that have to make this happen?
GREG WINN: Thats a great question, Sol, and now that were going to be done
with this investor stuff and board meetings and all that, we can get out with
the guys that got to do the work. Were investing over $200 million in training
over the next few years for our field forces and the appropriate engineers and
staff. Were making it one of the number one transformation initiatives is, we
are going to train our people, theyre going to be the best trained in the
industry, not just in Australia but in the industry, and all of our partners
that Ive announced earlier have signed up for the training initiatives. But,
again, were going to invest over $200 million and were going to get it done
and get it done right.
SOL TRUJILLO: Great. Thank you, Greg.
Let me just make one other comment relative to what Greg has talked about
because I want to be absolutely clear. The undertaking that we have here is more
comprehensive than any that you will have seen in virtually any telco around the
world. The reason why is because telcos have done transformations around their
fixed lined, or theyve done transformation around their wireless business. What
were going to be doing is doing both at the same time and were going to be
doing it in a dramatically shortened interval from what youve seen announced
from other telcos around the world. Because we are going to be integrated and
the best way that I know how to do it and Greg knows how to do it, and all the
rest of our
senior leadership team knows how to do it, is the way that we have discussed
this morning.
So now weve finished talking about that core telco, if you will, in terms of
the classic telco business. But now its time to talk about another important
part of our portfolio and that is the information, search and transaction part
of our business, in addition to the connection of buyers and sellers. That is
the business called Sensis. What Id like to introduce to you now is our leader
of that business, Bruce Akhurst.
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15 November 2005
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Office of the Company Secretary |
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The Manager |
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript of presentation by GMD Telstra Business & Government at the Telstra
Investor Day
In accordance with the listing rules, I attach a copy of the transcript of the
presentation by David Thodey, Group Managing Director Telstra Business and
Government at todays Telstra Investor Day, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
Sol Trujillo: Talking about what is coming, we will have David
Thodey come up here and talk about the large business, the
government services sector of our business as well as small and
medium enterprise.
Obviously, this has been a highly intense competitive segment of
the marketplace, and David has faced a lot of this since he took
his job, and faced a lot of these pricing pressure issues. I think
you are going to hear from David a story about how you can work
this transition. David.
DAVID THODEY: Thanks, Sol, and good morning everybody.
It is always nice to go after David because he has spoken about
consumer customers that are my customers as well. And I especially
like the WhereIs function, where I can find out where all my reps
are at any time of the day. So thanks, David, I will be working
with you.
The business segment: it is dynamic, it is competitive and it is
exciting. What I want to do today is to talk a little bit about
what we are going to do in this market. Sol mentioned earlier this
morning that it is going through a strategic inflection point that
presents tremendous opportunity for us if we get it right. So, as
we have tried to look at our strategy over the last three months,
there have been four questions that we have gone through that
probably are the same sorts of questions that you ask when you meet
with me. They are as follows:
First, is there truly growth in this market and can we capitalise
upon it us being Telstra?
Secondly, is there truly a differentiated strategy based on value?
When I say value, I mean creating value for our customers that is
sustainable going forward.
Thirdly, how do we do it at the lowest possible cost benchmarked
against world standards?
Fourthly, will it truly drive shareholder value?
They are the four questions. What I am going to do today is just
to touch on those four questions as I go through and give you a bit
of an insight into the market and what we are going to do. First,
let us recap on what Telstra business and government, the division
that I am responsible for, actually does do.
There are four customer groupings here that we are responsible for.
It goes from the small and medium business, spending about $10,000
per year, through to the very large corporate spending in excess of
$100 million.
All these various groupings have different needs, different
requirements. We refer to them against these four, and we have
organised accordingly, against small and medium enterprise, large
corporate, government, and what we call the very large integrated
accounts.
Today I am not going to talk to the individual strategy against
each of those segments, I am going to try to talk to a broader
view. But I am working carefully with Bill on how to define the
SME market, because it is so important that you differentiate
there.
As you move into the top end market, they become segments of one
because they have very unique requirements and they are very
customised and the important point there is how you create value
and also how you make money. So that is the market we are
responsible for.
What is going on in this market? I read many analysts briefings
that talk about what is going on in the market. Let us talk you
through our view of what we are seeing in the market.
First, on the left-hand side, it shows total market growth going
out to 2008/09. Immediately, you see in terms of the addressable
market, the bottom area there, which is the carriage component, is
declining at about 3 per cent per year. That does not tell the
whole story, because underneath that you have mobile growth, IP
growth and data growth all taking off at very strong growth rates.
Where the true growth is in the market is in what we call the
applications and the services area. This is the glue that truly
allows you to differentiate yourself in the market, and it is
growing.
The second point I want to make is that within the carriage market,
over the last couple of years we have stabilised our share. This
is critically important for us because without that share retention
we cannot continue to build our relationship with our clients. So
share retention is very important.
So there is growth in this market. And we are doing okay in the
carriage part. But we have to go back and say, what is truly
driving demand in this market? Let me briefly touch on that, then
I will come back and talk about this inflection point in terms of
technology that potentially creates an enormous opportunity. Let
us talk about the demand.
Customer demand for services, solutions, mobiles and data is very
strong. What it is being driven by is our customers not
technologists, it is being driven by our customers. They demand
more bandwidth to be put in in terms of their front of house, and
data rich applications. It is about how they deploy IP telephony;
new call centres needing faster and more efficient operations.
Many of them are putting in mobility solutions for their mobile
workforces and that is a critical component of any consideration
for a large corporate today. This is driving tremendous growth in
our data traffic.
Sol showed you a chart earlier that showed the overall company
growth in terms of data traffic. Just in the business market we
are seeing five, six, seven, eight fold increase in data traffic
and we are talking about terabytes of traffic each month. This is
an explosion of demand.
Also, in mobile calling we are seeing mobile minutes growing at a
healthy 7 per cent. So there is no lack of demand in this market
at all.
As we have talked about today, the need for communications and businesses is ever growing and it is
how we capitalise upon this and truly add value in the process.
That brings me to the second point: IP is this inflection point that we have talked about in our
industry for many years. But it has truly arrived. IP will be the dominant architectural standard
for all our networks going forward. But it is very important to understand that IP is not just
about building a network, there is far more to it than just that. As important as that is and
that is why working with Greg, and Greg will take you through it later on this building of one
core IP network is so critically important for us in delivering services to large corporates in
Australia and to small and medium business.
But what is important when you look at IP is what you do with it. First, there is the value-added
services layer. That is very important because customers want to look at how their network is
operating at any one time. They want to be able to configure their networks dynamically. This is
critically important. IP networks are not static networks, they are dynamic, they are more like
running a large computer network, so very important.
Then there is the solutions and services that are built around this
core access network. This growth has already started. 70 per cent
of our large customers are already on their IP migration. That is
a large number. What is even more impressive is that 62 per cent
compound growth in terms of the number of IP access sites that we
have rolled out over the last three or four years. This is just
taking off and it is very exciting.
You say: Well, how are you actually creating value for your
customers, because you have this one single digital network, what
is driving it? We spent a lot of time on this because we do not
just go in and talk about IP networks and MPLS calls, we talk about
the value it is creating to our corporate client. It is about
delivering remote health services when we go into Victoria, it is
about education and remote learning, both from the city to the
rural area, but even more importantly from the United States here
into Australia or from Europe.
These used to be a nice demonstration that used to be a little bit
impressive, that is now becoming a reality. Even here in New South
Wales we are providing remote learning on the core IP network in
the Department of Education, and it is working today.
Also, we have conferencing collaboration, new retail networks being
rolled out that are far more data rich, so the experience for the
retailers customer at the point of sale is far different from what
it used to be. I could go on and on financial services, content
distribution, et cetera. So this is exciting and it is about
creating real value.
You say: What is your strategy going forward? Well, it is very
simple. I like being simple because I can only remember about
three things at any one time. The three strategies are as follows:
First, we will lead the IP migration, we will not get caught in our
legacy and we will lead with IP as we go forward, with every
customer, every interaction. So IP transformation is critically
important.
Secondly, we are going to build an exclusive suite, a Telstra-only
suite of applications and solutions that we will wrap around this
IP core network.
Lastly, we will continue to differentiate on customer service and
value creation. These are hallmarks of what Sol spoke about this
morning and we will continue to do this as we move forward.
What we will transform to become and I have spoken about this
before is an integrated carriage services and solutions company
or division. That is a big change for us as we are delivering true
business outcomes to our customers.
I thought today, rather than going through each of those, I would
try to give you some examples of what we are doing with some of our
customers, because I think it brings it to life against those four
customer groups. I will go through those pretty quickly, but
I think it gives you the sense of the different types of engagement
we have with our customers.
The first is an integrated account, a good Australian icon brand,
Qantas. At Qantas we have what we call an outsource relationship.
We manage the total network environment for Qantas, and that is
around the world. That is 300 sites, 22,000 ports. This is a
mammoth undertaking. At Qantas, we both manage that core IP
network, but more importantly we spend a lot of time with Qantas in
terms of understanding their business requirements and how we can
help them. So we are involved in network consulting. In the
aviation industry we have experts who just work within the aviation
industry, building, for example, a managed radio network on the
tarmacs in Sydney and Melbourne. It is all about applying our
technology to true business needs.
You see there around the core network all the areas that we have
been working in. We are already starting to roll out IP telephony,
we have already done it at Westpac and Woolworths and are now doing
it at Qantas, who have the internet experience on the frequent
flyers website. This is important and exciting stuff.
Wireless data solutions: in terms now of the flight attendants,
when you fly to London they carry a Blackberry. If you have any
problems on the plane, they put it in on their Blackberry and
hopefully by the time you have got to your hotel room, they have
got some flowers or fruit there to say they are sorry.
We have taken over more and more of the Qantas in-house operations
that have allowed us to grow our revenues as we have delivered
these through applications.
Let me talk about a couple of Government examples. Here is a great
one, the Victorian Government. We are rolling out the IP network
there at the moment. It will be over 3,600 IP sites right across
Victoria. We believe it will be the largest IP network in the
southern hemisphere by the middle of next year.
This is a mammoth undertaking, working with Mick Rocca and his
team, they are building this out. This is like a mini Snowy
Mountains scheme. I want you to understand, this is not small
stuff, this is big stuff, and you really need to have a good
partnership as you are going forward.
More than that, we are working across the Victorian Government in their health systems and in their
call centre operations, helping them to deliver efficiencies and truly add value and where we are
different as we go forward. So that is a good government example.
Let me talk about Centrelink as well, because Centrelink is actually one of the most innovative
users of technology in government around the region. Last year we were presented by Centrelink in
the United States with a leadership award in terms of the use of speech recognition software, which
is their application supporting students wanting to ring up and find out where their latest fees
are coming from or register a change of status. With Centrelink, we are rolling out an IP core
network, we are very involved in enabling many of their field force with wireless data applications
that are specific to the Centrelink operation, all about providing great social services. Again,
this is not just about building an IP network, it is about how you use it and what you do with it
as you go forward.
Another great example in the industry segment is here in New South
Wales, AGL. Again, we have put in a big IP network for them, but
we are spending a lot of time in terms of how they can transform
their business and service delivery out in the field, about how
they enable their field force in terms of fixing gas and
electricity problems, about how we use location-based services with
them in terms of dispatching people in the right order; similar
things to what Mick Rocca does. So these are exciting
applications.
But this is not just for the big end of town, it is equally
appropriate to the small and medium enterprises too. Just a few
examples 1300 Rubbish, a great new company, they use all wireless
communications with their trucks in terms of how they pick up
rubbish something we would not have thought about a couple of
years ago, but now has become very accessible for a small company.
I am also glad to say they are a great user of BigPond, so we are
able to pull together BigPond, wireless data mobility into one
application, all wirelessly enabled.
Another application is Drug Arm, that once they meet someone, they
can register them, get into the social services database, see what
their history has been, et cetera.
What I am showing you here is just a few examples of things that we
are focused in on. You could think that they are just one-off
examples, and in many instances they are, but the big challenge for
us is how we systemise this and make these into true offerings that
we can take to a large selection in the market.
What I am delighted to announce today is a change to my
organisation structure. We are going to announce an exclusive
Telstra-only suite of applications and services supported by a
dedicated organisation. We have spent the last few months going
around the world and really making sure that we are in line with
what we are seeing in worldwide trends in terms of the
establishment of these sorts of competency centres. We have looked
at Telefonika, British Telecom, and Bell Canada, just to name a
few.
What we have come back with is, firstly, a set of seven services
applications; and, secondly, nine core application areas that we
are now announcing new managers to be responsible for these areas
effective today. We are going to demonstrate some of these after
the presentations this morning, so I will not spend too much time
on them now.
They are the sort of thing, like wireless data applications or call
centre and speech recognition, that we have done for a number of
years, but we are bringing teams together and we will have a
dedicated manager responsible for the delivery of these exciting
differentiated applications.
One other point I want to make: we are only going to do this if they are Telstra exclusive, i.e.,
no longer are we going to share applications among other providers, they are going to be Telstra
exclusive. It is very important because we must have differentiation in the market.
Let me now move on to shareholder value, because this is important. You might say, well, that all
sounds great, David, sure, there is demand there, but is this going to drive real value for the
shareholder?
We are going to focus in on three areas: first, new wave revenue growth; secondly, we are going to
drive productivity and cost improvement; and, thirdly, we are going to continue to deliver
world-class customer service.
So what commitments are we making today? Let me go through them. Well, if we get the strategy
right, which we believe we have, firstly, we believe we can grow our revenues faster than the
market. The current market forecast is 3 per cent growth and we think we can at least exceed that
as we go forward.
Our revenue share of what we call new wave revenues, which include
IP, mobile, applications and services, will grow from 35 to
45 per cent as a share of our total revenues.
Thirdly, that new wave revenue growth will grow at a minimum of
15 per cent, and in fact over the last three years has been growing
in excess of 20 per cent.
We believe by doing this it will slow the decline in our core
carriage revenue streams. When you sell an application with the
carriage around it, you are far less into a price competition and
you are more about business outcomes.
Fourthly, we will sign longer term contracts and target share of
wallet with our large corporates. We believe that we can deliver
strong EBITDA as we drive into applications. As you know, services
has a lower EBITDA, applications has a stronger EBITDA. We think
that we will have lower cost support due to the next generation
networks that Greg will talk about.
Let me pause here for a moment this is critically important.
Much of our cost is caused by that complexity of the network that
Sol put up earlier this morning. If we can simplify that, we can
take enormous cost out in terms of interactions with customers and
all the configuration work that inevitably happens when you are
running such a complex network infrastructure. We will commit to a
10 per cent productivity improvement across our workforce and we
will have lower capex intensity as we focus in on cashflow.
We believe that we are in a strong position to win. We have an
outstanding group of people. We have over 7,000 professionals in
Telstra business and government, all absolutely outstanding
individuals. We will continue to refresh and bring in experience,
but we have just a tremendous group there.
We will have this Telstra-only suite of applications, services and
solutions. We are the only provider in the market that has true
end-to-end capability all the way through. And, let me stress,
this is very important when you are relying on a network provider
like us to deliver against mission critical applications.
We have outstanding experience, delivery capability and there is no
question that we are going to be a winning team.
So, in summary: there is growth in this market and I think we can
capitalise on it. I think we have a truly differentiated strategy
base around applications and services. We will continue to be the
low cost provider as we benchmark ourselves against others in the
industry.
And, lastly, we will drive shareholder value through revenue growth, new revenue streams, new
customers, new offerings, and as we drive through into productivity.
So our strategy is set, and the key for us is execution. Thank you
very much. Let me pass you back to Sol.
SOL TRUJILLO: David, I always smile whenever I listen to David,
because he is so intense about customers.
I apologise to you, David, I had to step away because this guy named John Chambers was insisting on
talking to me this morning while we had this meeting. Greg will talk a little more about the
relationship we have with Cisco going forward.
I am going to apologise because I am asking you a question that you maybe talked about, but I want
everybody to be clear on. Everybody talks about IP in the industry, about IP is the way of the
future, all these things. So as you talk about competing in the marketplace and you are competing
with brands X, Y or Z, those other companies, they talk about IP too. So really what is
different in terms of what we at Telstra are doing as opposed to
them?
DAVID THODEY: It is a good question, Sol. I usually reply by saying, firstly, how big is their
network, how long has it been running for? And I usually say, so what? So what you have an IP
network, what are you doing with it to make a difference to customers? That is the critical thing.
If you do not have those applications and services around it, really it is just another
technology, delivering, yes, greater bandwidth, and I find they are usually competing on price, and
I do not do that.
SOL TRUJILLO: I think from Davids story, we are no longer about being Pipe Co., which is really
when you talk about bandwidth and IP and all of those things, it is about being a pipe company, it
is about being a commodity, therefore you compete on price.
You see here from David, that kind of story is going to change, it is changing and there will be
more of it as we talk about this business.
So we have focused on the retail side of the business up to this point of time, now we are going to
talk about wholesale, because I want to be absolutely clear that wholesale customers are important
to us as well. We understand the core need set of
customers that are in the wholesale space as truly being differentiated around service and service
delivery, because they have their customers, they need the high quality, they need the bandwidth,
they need the carriage. They need all the things that we can deliver very well and maybe, being
candid here, better than anybody else. The person to talk about that best is Deena Shiff.
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16 November 2005
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Office of the Company Secretary |
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The Manager |
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Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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Level 41
242 Exhibition Street
MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
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ELECTRONIC LODGEMENT |
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Dear Sir or Madam |
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Telstra Technology briefing |
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In accordance with the listing rules, I attach a copy of a presentation to be
made today, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
Technology Briefing
16 November 2005 |
Disclaimer
These presentations include certain forward-looking statements that are subject to
various risks and uncertainties. Actual results, performance or achievements could be
significantly different from those expressed in, or implied by, these forward- looking
statements. Such forward-looking statements are not guarantees of future
performance and involve known and unknown risks, uncertainties and other factors,
many of which are beyond the control of Telstra, which may cause actual results to
differ materially from those expressed in the statements contained in these
presentations. For example, the factors that are likely to affect the results of Telstra
include general economic conditions in Australia; exchange rates; competition in the
markets in which Telstra will operate; the inherent regulatory risks in the businesses of
Telstra; the substantial technological changes taking place in the telecommunications
industry; and the continuing growth in the data, internet, mobile and other
telecommunications markets where Telstra will operate. A number of these factors are
described in Telstras Annual Report and Form 20-F.
All forward-looking figures in this presentation are unaudited and based on AGAAP.
Certain figures may be subject to rounding differences. All market share information in
this presentation is based on management estimates based on internally available
information unless otherwise indicated. |
1
Greg Winn
Chief Operations Officer |
Major Elements of the Change Effort
Critical enablers
Next Generation Network
Transformed IT capability
Strategic
Partner
Relationships
Program
Project
Management
* |
2
The Build will be Guided by Four
Principles
Principle #1: Do it once |
- Right first time, every time
Simplify, standardise, focus
Less of everything fewer products, platforms, applications, processes, vendors
Capture the benefits of scale through focus |
Principle #2: Do it right for the customer |
- Invest against the things customers value |
Principle #3: Do it in an integrated way |
- One Factory
End to end approach
Whole greater than the parts |
Principle #4: Do it at the lowest unit cost |
- Scalable
Costs grow slower than revenues and volumes
Limited manual intervention |
*
FTTP
(greenfield)
FTTN
Copper
We will Implement a Next Generation
Network
IP / MPLS Core Frame
Relay
& ATM
Next Generation Ethernet
Ethernet
Multi-
Service
Edge 3G Mobile
Fixed and
Wireless
Soft
Switches
A new IP/MPLS-based core network,
providing a robust, scalable backbone
for all services
Next generation Ethernet,
aggregating all traffic onto the
common core
Multi-service edge, providing
connectivity for Frame, ATM or
Ethernet all on the same core
Fast, reliable Broadband access in
high density areas
3G and Softswitches providing the
key voice features for the customers
Next Generation IT Systems (OSS / BSS)
* |
3
Timeline for NGN Build (5 Major
Cities)
Year 6
FY11
· 3G wireless
· IT
· Class 5 &
Class 4
· Soft Switches
· ATM-Core Exit
Multi Service Edge
· Next Gen Ethernet
IP/MPLS Core
· Broadband Access
IP-DSLAM & FTTN(MSAN)
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
NOV
2005
Exit
Build Complete
* |
Jim More
General Manager
Access Infrastructure |
4
Frame
Relay
& ATM
FTTP
(greenfield)
We will Implement a Next Generation
Network
Broadband Access
FTTN
Copper
IP / MPLS Core
Next Generation Ethernet
Multi-
Service
Edge 3G Mobile
Fixed and
Wireless
Soft
Switches
Ethernet
* |
Delivering Multi-service capability
over an IP Network
Video Conferencing
Multi-channel IP TV
Video-on-Demand
High Speed Internet
Capable of delivering integrated triple-play of voice, data and video services
VoIP
* |
5
Where we are Today
Copper
Optical Fibre
5 Major Cities:
5.4M PSTN/ISDN Services
· 1.1M Broadband services
· 1.5Mbps Data speeds
· 97% Broadband coverage
Exchange
Pair Gain Technology |
Transforming Access to High Speed
Broadband
Exchange Fibre to the Node
DSL equipment installed within 1.5 kms of customers
· 12Mbps data speeds to 4M service addresses using ADSL2+
· Fully provisioned for fast connection
· All broadband blockers removed
* |
6
Exchange
DSLAM
FTTN
Delivering at Least 12 Mbps
Maximising speed from ADSL
ADSL2+
0
12
0 5
Copper loop distance (km)
Speed (Mbps)
ADSL2+
0
12
0 5
Copper loop distance (km)
Speed (Mbps)
1.5 km
100% customer coverage with ADSL2+
for the
5 Major Cities footprint
· Two thirds of customers will be served
by FTTN, and one third by exchange
based DSLAMs
* |
Transforming Access to High Speed
Broadband
Fibre to the Premises
Exchange
Optical Splitter
FTTP (Fibre To The Premises):
Deployed in greenfield new estates
· Voice & high speed data
· Video on RF overlay, or over IP
· Technology evolving from Broadband Passive Optical Network (BPON) to Gigabit
Passive Optical Network (GPON)
Optical Fibre
* |
7
A Faster, More Convenient
Customer Experience
With preprovisioning
Travel Time Connection Time Order Entry & Dispatch Next Job
Without preprovisioning
Order Entry Customer online
Customer online
Doing it right for the customer is better for them and Telstra
Pre-provisioning customers for high-speed broadband access allows
rapid activation and saves cost
* |
Deployment
Upgrading 450 exchanges
· Installing 20,000 Nodes (FTTN)
· Conditioning the copper network
to enable 12Mbps service
- Removing 7,500 Pair Gain Systems
- Removal of loading coils
- Removal of bridge taps
3 year program
Fully provisioned
high-speed broadband to 4
million service addresses
· All PSTN services in the
footprint area will be
migrated to a Multi-Service
Access Network with an IP
core
Year 6
FY11
Broadband
Access
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
Build Complete
NOV
2005
* |
8
Bill Felix
General Manager
Core Networks |
FTTP
(greenfield)
FTTN
Ethernet
Copper
We will Implement a Next Generation
Network
Backbone Network
IP / MPLS Core Frame
Relay
& ATM
Next Generation Ethernet
Multi-
Service
Edge 3G Mobile
Fixed and
Wireless
Soft
Switches
* |
9
Delivering Multi-service
capability over an IP Network
Video Conferencing
Multi-channel IP TV
Telecommuting
Video-on-Demand
High Speed Internet
Capable of delivering integrated triple-play of voice, data and video services
VoIP
* |
Where we are Today: Separate Networks
Services & applications tightly coupled with disparate networks & access types
· Systems custom-built & vertical for each network & access type
· Not aligned with future product direction
GSM/GPRS/3GSM
CDMA/1xRTT/EVDO
PSTN
Dial IP
ADSL/ADSL 2+
HFC Cable
DDN
X.25
FR/ATM (SDN)
Ethernet
IP (EDN)
IP VPN (RDN/IPEvo)
Internet Direct
SDH
Access Aggregation Edge Core
Mobile Voice
and Data
Voice
Narrow and
Broadband
Access
Dedicated and
Switch Data
Wideband
IP Networks
Transmission
3G/HSPDA
Multiple
Data
Networks
Multiple
Wireless
Networks
PSTN
and
HFC
* |
10
We will Implement a Next Generation
Network
VoIP
Applications
Multimedia
Applications
Streaming
Video
Applications
on Demand
Distribution/Transport
IP/MPLS Core
Future
Applications
Broadband
Fixed
xDSL, FTTP
Wideband
Ethernet
Broadband
Wireless
3G/4G Mobile,
Wireless LAN
Multi
Service
Edge
Multi
Service
Edge Digital Home / SME
Enterprise
Mobility/Personal
Services & applications seamlessly available over any network or access type
· Common & reusable architecture lowers incremental product costs and time to market
· Single & simpler operational model with horizontal, re-usable systems
* |
Kerby Lyons
Group Manager
Data Networks |
11
Ethernet Aggregation
IP-MPLS
Core
Common
Edge
Common
Edge
Common
Ethernet
Transport
Common
Access Transport
WIP 1
Ethernet
WIP 2
Ethernet
RDN
Ethernet
SDN
DDN
X.25
ATM
HFC Cable
TODAY: 40Gbps per node
Multiple separate access networks & multiple
technologies
· Separate OSS, BSS & Architecture
FUTURE: ~160Gbps per node
Reduction of 750 Ethernet platforms
· Common Ethernet transport network
· 4 times increase in platform capacity
switch
DSLAM
MSE
switch/router
base
station
EDN
Access
MPLS
Network
* |
Multi-Service Edge
ATM/FR
Nortel Passports
Support Frame Relay, ATM services
IP VPN
Mix of Cisco & Juniper IP VPN Edge Routers
Support customer VPN & internal VPN
IP-MPLS
Core
Common
Edge
Common
Edge
Common
Edge
Nortel
Passport
Nortel
Passport
Nortel
Passport
Cisco
Cust. VPN
Juniper
Cust. VPN
Juniper
Internal VPN
TODAY: ~60Gbps per node
Separate Edge and Core for ATM/FR & IP VPN services
· Separate OSS, BSS, & Architecture
FUTURE: ~400Gbps per node
Reduction of 1,000 Edge platforms
· Single OSS, BSS & Architecture
· 6-8 times increase in platform capacity
* |
12
IP-MPLS Core
MPLS
14 sites national coverage
GSR Routers
MPLS enabled
IP
12 sites national coverage
GSR Routers
Pure IP Core
IP-MPLS Core
14 sites national coverage
Brisbane
Sydney
Canberra
Melbourne
Adelaide
Perth
TODAY: 1.2 Tbps per node
Separate Core for Internet & Business
· 52 Core routers
· Separate OSS, BSS & Architecture
FUTURE: 92Tbps per node
Single core for Internet & Business
· Reduction of 24 Core routers
· Single OSS, BSS, & Architecture
· 77 times increase in platform capacity
* |
Timeline for NGN Build (5 Major
Cities)
Year 6
FY11
ATM Core Exit
· Multi Service
Edge
· Next Gen
Ethernet
· IP/MPLS Core
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
BNE, PER
All Urban Areas
All Urban Areas
SYD, MEL, ADL
Progressive Migration to 100%
Exit
Build Complete
NOV
2005
* |
13
Jamie Chard
Group Manager
Digital Home & Voice Strategy |
FTTP
(greenfield)
FTTN
Copper
We will Implement a Next Generation
Network
Softswitches & Home Gateways
IP / MPLS Core Frame
Relay
& ATM
Next Generation Ethernet
Ethernet
Multi-
Service
Edge 3G Mobile
Fixed and
Wireless
Soft
Switches
* |
14
Delivering Multi-service Capability
Over an IP Network
Video Conferencing
Multi-channel IP TV
Telecommuting
Video-on-Demand
High Speed Internet
Capable of delivering integrated triple-play of voice, data and video services
VoIP
* |
Todays Fixed Voice Network
5 Major Cities:
· 5.4M PSTN/ISDN Services
· Currently serviced by 116
Class 5 switches
ACCESS
Class 5
Remote
Class 5
Remote
TRANSIT
SIGNALLING
Class 4 Class 4
STP
* |
15
The Transformed Network
Evolution to telephony over a
common IP core
· A converged packet transport
core connecting users and
devices to a range of service
provider and
platforms
· Continued support of Plain Old
Telephony Services
· New Voice/Video-on-Broadband
enhanced voice services
* |
Transformation of the PSTN
SIP
App
Server
MGW MGW
SIP
App
Server
ATA
IP/MPLS Core
Trunk Media
G/W Controller
H.248
softswitch
MSAN MSAN
H.248
softswitch
Softswitch
(Class 5 eqv)
Cls
5
Cls
5
Cls
4
Cls
4
* |
16
Softswitch Introduction
Softswitches will be
installed to service the 5
major cities
· Approximately half of all
Telstras PSTN customer
lines will then be serviced
from softswitches
· 10 softswitches replacing
116 Class 5 switches
* |
What is the Digital Home for Our
Customers?
Security
PCs Rich
Messaging
Home Automation
Gaming Future CE
Entertainment
Control
Mobility
Telstra removes the complexity:
·Single provider
·Integrated services
·Telstra gateway & management
* |
17
Access
Network
- HFC or DSL
Appliances Home Network Service Layer
(BigPond)
Applications
(eg Security,
Voice)
Authentication
Systems, etc
Remote
Management
System
DSL,
or
Cable
Portal &
Applications
Telstra Digital Home Architecture
Home
Gateway
* |
Exit
Build
Complete
Deployment
Installing 10
softswitches
· Removing 116 Class 5
switches
· 2 year program
All PSTN services in the
footprint area will be
migrated to a Multi-Service
Access Network with an IP
core
Year 6
FY11
· Class 5 &
Class 4
· Soft Switches
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
5 major cities only
NOV
2005
* |
18
Mike Wright
General Manager
Mobile Networks |
FTTP
(greenfield)
We will Implement a Next Generation
Network
3G wireless
FTTN
Copper
IP / MPLS Core Frame
Relay
& ATM
Next Generation Ethernet
Ethernet
Multi-
Service
Edge 3G Mobile
Fixed and
Wireless
Soft
Switches
* |
19
Delivering Multi-service Capability Over a
Single National Mobile Technology Platform
Capable of delivering integrated voice, video, content and wireless broadband
Wireless Internet
Voice Calling
Mobile Content
Video Messaging
Video-Calling
* |
Where we are Today
3 Mobile Networks:
· Over 8.3m Mobile Services
· > 4,900 GSM Towers
· > 2,100 3GSM Towers
· > 3,480 CDMA Towers
· 3 Core Switching Systems
20
40
60
80
100%
GSM
Metro overlap
Rural overlap
Metro unique
Rural unique
4,916
CDMA
Metro overlap
Rural overlap
Rural unique
3,488
Duplication
Internet
BSC/
RNC
VLR
MSC
HLR
SGSN/
PDSN
CDMA GSM 3GSM
Power
Air Con
SHELTER PSTN
Content
Transport
* |
20
Telstra has Continued to Invest in Multiple
Technologies Across Multiple Wireless Platforms
National
rollout
3G 3G 3G
1x EVDO
400-700
Kbps
1x EVDV
2G 2G 2G 2.5G 2.5G 2.5G
1xRTT
50-70 Kbps
CDMA
14Kbps
GPRS
30-40 Kbps
GSM
9Kbps
GSM GSM
CDMA CDMA
Broadband IP
Wireless
Broadband IP
Wireless
Flarion
WiMax
EDGE
100-130 Kbps
3GSM
(WCDMA )
220-320Kbps
HSDPA1
& 2
550-1100 Kbps
Sharing Sharing
1x EVDO
Rev A
600-700 Kbps
Telstra Today
Active rollout
Retaining option
Not currently
pursuing
WiFi
Trialled
3GSM 3GSM
4G 4G 4G
10 Mbps
100 Mbps peak
(target goal)
Partial rollout
1 Gbp peak
(target goal)
Super 3G Super 3G Super 3G
* |
3GSM Lays the Foundation for Super
3G & 4G
HSDPA
WCDMA evolved 4G
~2013 ~2006
3G Super 3G
~2009
Optional PSUs
or transmission
DPX DPX DPX
New vendor hardware
with ability to plug in
newer technology
evolutions eg Super-3G
or 4G
100 Mbps 1 Gbp
14.4 Mbps
Now
Super 3G
100 Mbps
(Target goal)
4G
1,000 Mbps = 1 Gbps
(Target goal)
* |
21
Transforming Access to 3GSM 850
Everywhere
3GSM Equipment installed into over 5,000 base stations
· Upgrade and migration to a single, Soft-Switch based core
· Upgrade of all legacy 2G hardware and enabling of EDGE
· 1.6m sq kms of 3GSM coverage equivalent to CDMA
· Voice, Video, high speed data & fixed wireless broadband over a
single network
Internet 3GSM
850
GSM
Power
Air Con
SHELTER PSTN
Content
Transport
MGW
HLRs
GGSN
SGSN
Pool
Common
IP Connectivity
Core Network
Soft-Switch
Application
Servers
MGW
* |
3GSM (WCDMA) Based on the Same Technology
and has Same Coverage Capability as CDMA
Highly
elevated
Coverage
sites
161km 200km
3GSM with extender
CDMA with Boomer extender
Vendor
commitment to
enhance to 200km
Conventional
CDMA limit
~ 50km
Our CDMA network was modified to
provide the current coverage range
@ end
2006
@ end
2007
3GSM with timing
extender matches or
exceeds CDMA coverage
* |
22
Deployment
Upgrading >5,000 sites to 3GSM-850
· Transforming to a single soft-switch
based core
· Improving coverage by installation
of additional sites to : |
- Improve metropolitan coverage depth & breadth
Improving coverage along key highways
In-building coverage |
2 year program
3GSM-850 into
existing sites by
H2-2006
Year 6
FY11
3G wireless
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
Build Complete
NOV
2005
* |
John McInerney
General Manager
OSS Transformation (Program Office) |
23
We will Implement a Next Generation
Network
IT Transformation
Business Support Systems include |
- CRM
Sales and Marketing
Billing |
Operational Support Systems include |
- Assurance
Fulfilment
Inventory |
*
IT Systems Representative Capability
Delivery
Fragmented, siloed view of
the customer
· Limited product bundling
· Cross-sell and up-sell only
within a Product Silo
· Limited customer self service
· Customers endure long lead
times for product activation
· Customers are unable to
control their costs
· Business customers are
unable to analyse their bills
· Network fault management
· Fragmented, siloed view of
the customer
· Limited product bundling
· Cross-sell and up-sell only
within a Product Silo
· Limited customer self service
· Customers endure long lead
times for product activation
· Customers are unable to
control their costs
· Business customers are
unable to analyse their bills
· Network fault management
· Single, holistic view of the
customer
· Quad Play product bundling
· Cross product up-sell and
cross-sell based on customer
needs
· Customer self service
· Real time activation of
products / services
· Real time cost control &
balance management
· Flexible bill reporting and
analytics
· Proactive customer problem
management, including SLA
and contract management
· Single, holistic view of the
customer
· Quad Play product bundling
· Cross product up-sell and
cross-sell based on customer
needs
· Customer self service
· Real time activation of
products / services
· Real time cost control &
balance management
· Flexible bill reporting and
analytics
· Proactive customer problem
management, including SLA
and contract management
Breakaway Capability Current Capability 3-5 Years
(Multiple Drops)
* |
24
Current IT Systems Environment
Product / Network silo based
· Product / network specific legacy portfolio,
very high complexity to get single customer
view and have flexibility with product and
billing
Large Portfolio with high complexity
· High number of fragmented systems,
interfaces, duplicated data
Extensive custom code and vendors
· Mix of legacy custom code and older
vendor packages that are not integrated
Technology based implementations
· Limited attention to whole of customer
and converged services
Order Entry
Service
Provisioning
Customer
Contact Center Customer
Database
Billing
System
Events Collection
Filtering Correlation
Trouble
Ticketing
Workforce
Management
Performance
Management
Thresholds
Network
Inventory
Customer
Facing
Network
Facing
Service
Inventory
Network
Elements
Customer
Facing
Network
Facing
Network
Elements
Mobile
Post
Mobile
Prepaid
PSTN/
ISDN
ADSL Satellite
Dial
Up Pay TV Confer Calling
Cards
Pay
Phone
Internal
Direct
Dial
HFC
Silo oriented at both a product and BU level
Customer
Interaction
Sales &
Marketing
Fulfilment
Assurance
Billing
PRODUCT SILO
* |
IT Systems Key Drivers
Support the Velocity of Change needed to compete in the new marketplace
· Reduce over 1200 BSS / OSS systems by 75% in three years (to ~250) and 80% in five years (to ~
200)
· Reduce total cost of ownership and simplify business process through use of COTS (commercial off
the shelf solutions)
· Change in architectural model to support business requirements in a variable cost model
· Migrate to customer and IP technology focused platforms
· Consolidate and transform the IT processing and storage infrastructure
· Reduce total cost of ownership through migration to a single CRMand Billing Platform across the
entire company
Year 6
FY11
IT
Year 7
FY12
Year 5
FY10
Year 4
FY09
Year 3
FY08
Year 2
FYO7
Year 1
FYO6
Major
Milestones:
NOV
2005
Build
Complete
* |
25
Customers Partners Resellers Agents CSO
Billing
Billing
Financials
Real Time
Balances
Network
Integration Management
Network
Service
Assurance
Analytics
BI
Segmentation
www.
selfcare.
com
Rates &
Tariffs
Rating &
Billing
Sales, Service and Marketing
Relationship
Driven Selling
Customer Sales
Order Entry
Personalized
Self Service
Partner Network
Management
Customer Incident
Mgmt
Campaign
Mgmt
Customer Profiles &
Segmentation
Intelligence
Driven Marketing
Product
Management
Network
Inventory
Customer
Service
Assurance
Physical
Inventory
Logical
Inventory
Alarm & Event
Mgmt
Performance
Management
Testing
SLA/QoS Network TT
Service Fulfilment
Prov. Order
Management
Activation
Number / IP
Mgmt
Network
Configuration
Infrastructure
Mgmt
Product
Catalogue
Billing Mediation
Service
Impact
Service
Performance
Design
Service Delivery Platform
Transformation Blueprint * |
Greg Winn
Chief Operations Officer |
26
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16 November 2005
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Office of the Company Secretary |
|
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The Manager |
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|
|
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|
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
|
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Level 41
242 Exhibition Street
MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
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ELECTRONIC LODGEMENT |
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|
|
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Dear Sir or Madam |
|
|
Speaking notes of presentation by GMD Strategic Marketing at the Telstra Investor Day
In accordance with the listing rules, I attach a copy of the speaking notes of the
presentation by Bill Stewart, Group Managing Director Strategic Marketing at yesterdays
Telstra Investor Day, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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|
|
|
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
Thank you Sol.
Its great to be here.
Im here to talk about Marketing at Telstra and as did Sol Id like to start by giving you
the punch line first.
Here it is.
Our goal is to transform Telstra into one of the best customer driven Marketing
organisations in the Industry.
Heres how well do it.
First by implementing a simple straight forward process throughout the whole of Telstra
that puts the customer at the centre of everything we do.
Second, by reorganising our marketing and channel functions around customer segments
and segment managers, people with full accountability for segment performance.
Third, were establishing a clear focus, shared by everyone in the company around:
Intimate knowledge of our customers
Clear differentiation through innovation and
Giving our customers a unique experience
Finally, were driven by results in three areas:
First, improving our market share especially in the strategically critical areas of
Broadband and mobile.
Second, by improving customer ARPU by creating greater value for our customers.
And finally, getting closer to our customers than any of our competitors, building loyalty
and reducing churn.
In case
youre asking Were heard this before, whats
different?
Ill tell you.
First, weve done this before all over the world.
Additionally, no competitor in this market has ever done the breadth and depth of customer
research were doing.
And, as Greg will present, were fixing our IT infrastructure with the customer as our
first priority.
Before I get started, having seen competitive markets in the US, Europe, and elsewhere its
clear that there are real challenges in the market here in Australia; growth here is half of
the growth projected in many other parts of the world, incumbent operators elsewhere have
shares in Broadband and mobile in the range of 50% to 55%, and with prices going down, we
havent seen increases in usage and volume seen elsewhere.
These challenges result from a lack of focus on customers.
When all the competitors in a market are focused on price and theres no customer-based
innovation, its inevitable that you see commoditization and too many pricing offers.
With focus, discipline and alignment among the team here today we will not only win but change
the competitive landscape here.
Well
do this through a process that is simple and direct.
Its called Market-Based Management and at a high level it looks like this.
First, were conducting high scale, high quality customer research so well know our
customers better than any of our competitors in the market.
Weve completed phase one of our
consumer research and weve already interviewed almost 12,000 consumer customers.
Using this research were identifying needs based customer segments at the brand level and
were developing micro segments around each of Telstras product and service areas.
As we learn well use this deep intimate knowledge of our customers to develop clear, targeted,
segment based value propositions including service bundles, media, channels and service
delivery.
Finally,
as you know, execution is everything.
Successful execution of this strategy relies, not only on the right Management team and
people, it requires the right knowledge systems and tools.
Why do all this?
The answer is results.
Higher growth in sales and ARPU by offering services people will use.
Greater customer loyalty by treating customers the way they want to be treated.
Spending efficiencies because spending is more focused
Finally, it all results in a higher customer lifetime value, higher ARPU, lower
expenses and a longer customer life.
Let me try to make this principal simple and bring it to life.
Meet Megan and Simone.
Megan is 20 years old and she works in a Department store.
As you can see Megan is average in her usage but as a high propensity to churn.
Next to
Megan is Simone.
Shes also 20 years old and works in a computer store.
Shes also an average user but uses more text.
If I were a mediocre competitor, our data systems would be telling us only about the
behaviour of these two young ladies but nothing about who they are.
Given this, wed consider both of them part of the same segment.
Lets take a closer look.
Megan values her friends, novelty, and fun-seeking.
She impulsive and very fashion conscious.
She
watches a lot of television and her task tends toward trendy,
mainstream brands.
She can often be found at the local shops, always with her friends, buys on impulse and never shops
around.
Megan often downloads ring tones and music.
On the internet, she uses instant messaging and visits chat rooms.
Simone on
the other hand, is very collected.
She values exploration and likes to learn about things relevant to her.
She reads
newspapers and magazines.
She likes original, off-beat brands that make the statement Im different.
After what Ive said, its apparent that, if you readily knew these young ladies you
wouldnt treat them as members of a single segment.
Youd design very different marketing campaigns, different advertising, different media, different retail channels with different
store lay-outs and POS material, and youd make different offers.
Retention offers would also be different.
In terms of innovation, each has a latent need for different services.
The key to this level of customer intimacy is high quality research.
First, you need to consider there are many types of segmentation.
Two of the most common in our Industry are relational and value-based.
Relational segmentation is behavioural and event driven but behaviour is sometimes a poor way
to judge the future.
Two small stores may have the same communications usage today but one could explode into
50 stores in a few years.
You cant tell that from todays usage.
Value based segmentation uses billing system data to identify and target your highest value
customers.
What it leaves out is the value you can create in every segment.
Before we talk about the third type of segmentation lets look at some of Telstras
customers.
Far more important is needs-based segmentation.
Its used by highly competitive companies that must win customers again and again every time
they walk into a store.
Its more stable, more predictive and more actionable.
Telstra will be world class in all three types.
Today were conducting high scale, high quality research in our markets.
As I mentioned weve already interviewed nearly 12,000 customers to identify their needs.
Concurrent with this research were improving our customer data warehouse to provide a
single customer view no matter what services they have.
In our phase two research, well be identifying our segments and micro-segments and levelling
all of customers in our data bases.
Once these segments and micro-segments have been defined well dig deeply into the preferences
of every segment, how they want to be treated in every aspect in their relationship with us.
When completed we will have interviewed over 90,000 consumer customers and were in the
process of creating a small business panel of 16,000 businesses.
To my knowledge nothing like this has ever been done in the Australian
Telecommunications market before.
Of course, all of this customer knowledge must lead to differentiated value
propositions including innovative new applications and services.
Customer intimacy and knowledge will translate to world-class innovation, lead not by
technology, but innovation with a focus on customer needs.
This means products, services and applications that are:
* Simple and easy to use.
Most of our customers segments are not interested in putting the time and effort
required to learn complicated functions.
* Applications that are accessible with one click.
Easy to access applications get used.
* Common user interfaces so you only need to learn to navigate once
* Personalised services.
* And finally shared application services, like a common pass code and common contact
list.
Before leaving the posing of differentiation, we need to carefully consider the area of
integrated services.
There are certain segments that have a strong need for integration to
help manage their busy lives.
Applications like reading your voice mails and listening to your emails are highly
attractive to them.
But all segments value simplicity.
And thats what integration also gives you.
Think about every point on this slide.
Each is enhanced if applied to all of a customers services and integrated.
But customer value propositions include more than services and applications, they include
every aspect of our relationship with the customer:
From awareness to retail stores to service offers to purchase and on to service support and
our on-going customer relationships.
David Moffatt has already mapped each of these touch
points and is establishing performance objectives based on customer inputs.
The point is were organising around customer segments our segment managers will have
accountability for managing every aspect of our relationship with the customer.
As I mentioned earlier, execution of this strategy requires the right systems and tools.
Were developing these tools today.
When applied along with everything else weve said here today, heres what the future looks
like.
* In our enterprise data warehouse we will have a single view of every one of our 10 million
customers including every product and service they have with us.
Aligned with this, well have tagged their record with multiple micro segment
indicators.
So what do you do with this deep customer insight.
First, well make available to our segment management teams to develop detailed,
needs-based customer profiles to drive finely targeted campaigns.
Then automate the process with our campaign management system.
Well move from a hundred campaigns targeted to tens or even hundreds of thousands of people to
many thousands of campaigns targeted at hundreds of people.
Really targeted!
Targeted messages, services and offers through targeted channels.
And, of course, we make all of this customer-intimate data available to our channels; in-bound
and out-bound call centre reps, Telstra shops, our dealers, and our web portals.
When a rep enters a customers name or account information, the system will respond on a
single easy to read screen with detailed customer information including:
* The current services that customer subscribers to
* A segment and micro segment profile based on needs
* A full history of prior contacts
* Through intelligent scripting:
Recommended offers and needs-based reasons the customer should buy.
And the system operates as a closed loop in real time, when the sale is complete and the
customer has a new service, the customers profile will change in our enterprise data
warehouse, including their micro segment.
Companies that have executed this type of system upgrade have seen dramatic
improvements in efficiency, cost, revenue, and churn reduction.
These are typical benchmarks from Europe and the US.
We anticipate similar improvements as we complete our work over the next 18 to 24 months.
This opens the question, when is all of this going to happen?
Ill address this question with our commitment.
In this quarter we are focused on planning and improving our cost position to pay for our
long-term transformation.
Weve completed phase 1 or our consumer research and were working
hard on small business.
By the end of the quarter well have completed our new organization
design and processes around segment managers.
In the first quarter of 06 well complete the research and build the algorithms that will
allow us to tag our customer database with segment and micro segment indicators.
Our new organization will be in place, well be developing segment strategies, and well be
executing segment-based ATL offers.
In the second quarter well complete our segment preference research and complete our
database attribution and segment profiling.
Well also have completed implementation of our
automatic campaign tools.
By the third quarter, well start to understand segment and micro segment profitability and
well be using our micro segments in our below the line campaigns like direct mail, outbound
calling, and SMS.
Also by this time, well be starting to improve the efficiency of our
channels through simplified processes for our service reps using single screen.
By the forth quarter well have implemented micro segment based intelligent scripting and
offering segment targeted offers online.
In 2007, well be providing our customers with a fully integrated customer experience based on
segment needs.
And let me clear.
What were doing you have never done before by any Australian Communications company.
We have the experience, were developing an unprecedented depth and breadth of customer
knowledge, were executing through world-class system tools, and were doing it across all
of Telstras services.
Again, no competitor can duplicate.
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16 November 2005
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Office of the Company Secretary |
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|
|
The Manager |
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
|
|
MELBOURNE VIC 3000 |
Australian Stock Exchange
|
|
AUSTRALIA |
4th Floor, 20 Bridge Street
|
|
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SYDNEY
NSW 2000 |
|
Telephone 03 9634 6400 |
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|
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript from Media Question & Answer session Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript from the Media
Question & Answer session held at yesterdays Telstra Investor Day, for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
|
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|
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
SOL TRUJILLO: Well, good afternoon. I think most of you have had a
chance to hear the Telstra story today. Obviously were spending our time talking
today about some of the transformation in terms of our business. Weve spent the
last five hours or so, maybe six hours, talking with the financial community about
the transition that were looking to make. Its all centred around customers,
its all centred around changing the economic model of our business and it is also
centred around how we think about managing the business from a market based
managed perspective, how we think about a one factory model, and also, now, how we
think about the new metrics associated with the business.
Involved in that is the fact that were going to take a company that has been
built up over the last 50 or 100 years, in terms of its legacy networks, its
legacy information technology infrastructure, and reshape it, and reshape it in
the period of the next three to five years. Its going to be one of the most
aggressive transformations, rebuilding efforts that I know of anywhere in the
world. But we think we can do it with the management team that we have, we think
we can do it with the suppliers and the technology providers that we have in terms
of the business.
Now the net effect of that is that we intend to create new revenue growth
opportunities in our business. Our expenses have been increasing over the last
few years and they have been increasing at an increasing rate. Our revenues have
been declining at an increasing rate as well, primarily driven by what we call
PSTN revenues, which is basically the local fixed line public service telephone
network kinds of revenues. So it poses a challenge to us, what do we do about it.
The story we told today was one of transformation. Its about innovation, its
about creating new services, new revenues, but doing it on some enhanced
platforms. One of the platforms is associated with wireless. We
announced today that we are going to be essentially going forward on a
wireless, single wireless network called 3G. But its 3G with high speed
capacity. Its really called 3G HSDPA capabilities, but its what Ill call
turbo charged 3G. Turbo charged essentially means higher speed, higher band
width. So over the next couple of years were going to be transitioning all of
our wireless networks to this 3G network. As we do that, its going to be very
customer friendly terms of what we do. When I say customer friendly, were going
to be giving customers equal to or better coverage, those that might be CDMA
customers today, and also better band width, better capabilities associated with
the services that Telstra ultimately will deliver. Well be innovating on
services because the platform that well have will be much more robust and we can
develop services a lot easier and deliver them a lot easier on that perform. We
also talked today about what we called the next generation network. That is, in
fact, where you create a new architecture around your switching fabric, the
central office switches that exist that before could only handle maybe tens of
thousand of customers, and now theyre going to be able to handle millions of
customers. Its going to fundamentally change a lot of the architecture and the
cost of doing business and running this company called Telstra.
At the same time we talked about deploying fibre deeper into our network. The
reason why we want to do that is so that we can offer better services, more
services and additional capabilities, while at the same time taking costs out of
the business. So when we look at what weve been doing over the last few months,
weve been developing a strategy that has really centred on our customers, its
centred on innovation, its centred on adding value in the marketplace. When we
do implement some of this, were going to also be streamlining the size of our
business because we have a cost structure thats really not affordable in the
context of
how we see the marketplace today, which means that we announced this morning
that we will probably see a reduction in full-time equivalents in the business of
six to 8,000. That six to 8,000 people is going to be a mixture of permanent
full-time employees, as well as part-time employees, as well as contract
employees. The mix of those, we are not clear on yet until we do some further
analysis and further decision making, now that we have some of our supplier
agreements in place and weve made some technology choices. In the longer term
period we look at perhaps as many as 10 to 12,000 people.
Now, the story is not about the cost reduction, the story is about the
capabilities that were going to bring to the marketplace. Its about all the
services that were going to bring throughout all of Australia. Its about the
capabilities that were going to enable in terms of the business, whether it be in
Sydney, as we think about this central business district, or as we think about
some other remote, regional and even cities or towns in the bush. I think that
Telstra is the company that is focused on that, understands that and we are going
to be deploying the services to be able to do that.
So, in a nutshell, thats essentially what weve been talking about this morning.
Weve had a story and a series of presentations from the leaders of the business
that are focused in the consumer segment, the leader of our business relative to
broadband, the leader of business and government, we talked about our network and
our technology side of the business and also our wholesale part of the business,
and then finally with John Stanhope, our CFO, who put it altogether in terms of
the numbers. In the case of the numbers, obviously were looking to create
additional margin, cash flow, profitability, as you would expect shareholders
would expect us to do. So we have shared those numbers this morning and we can
get into that in the Q and A if you would like. But, again, the punchline is the
transformation of Telstra, bringing you new capabilities, re-energising our growth
engine and while we do that, taking out some of the unnecessary costs of the
business. With that Im going to stop and open it up to questions that you might
have, given the schedule that we have been allowed here. We have a mic, and if
youd just come over here to the mic and give me your name and who youre with.
QUESTION: Yes, George Woods, Prime Television. How many of the job cuts will
take place in rural and regional New South Wales? What impact will your change of
focus have on services in the rural and regional areas, in particular people who
have got a copper wire service?
SOL TRUJILLO: Well, in terms of any breakout of geography and things like that, I
dont have that kind of detail because we havent worked the plan to that extent.
Relative to the service impacting part of your question, there will be nothing but
improvement in terms of service as we think about the net impacts of transitioning
to the new networks, transitioning to the new capabilities going forward. The key
here is, is that we want to equalise and stabilise some of the service delivery
capabilities in the business. Sometimes when you cut over, you know, from one
technology to another, there might be a few glitches, but in the aggregate people
in the bush, people in the regions, people in the cities should be getting a
better service and better capabilities with what were looking to do.
QUESTION: Is it fair to assume, though, if youre losing one out every five
jobs, that that same percentage will occur in rural and regional areas and
CountryWide services?
SOL TRUJILLO: Not necessarily. Part of it depends on where the jobs are
today. Its not about an equal distribution, its about when youre
transitioning a network and you look at the jobs that are associated with
managing,
maintaining all the parts of the network. Its those people that might
be affected the most. It might be all contractors. It might be part-time
people, and it may not be the people that are full-time in terms of our
payroll. In other places, where its centres, it depends on where the
centres are located, whether it be an inbound calling centre or whether it be
an outbound calling centre, or whether it be one of our centres where were
doing software development or other kinds of services within the businesses.
So there is not a way to calculate where those job cuts or job reductions
will be. At the same time, with some of what were going to be doing, were
going to be enhancing jobs for employees and were going to enable them to
probably have more fun doing what we ask them to do every day because of the
capabilities and the enhanced customer experience that were going to
deliver.
QUESTION: Is the copper wire service finished?
SOL TRUJILLO: No, copper wire is going to continue. Were talking about some
selective investments here, but the copper wire is still going to be in place and
it will still be serving customers for many years to come.
QUESTION: Gday, Sol. Michael Sainsbury from The Australian. Couple of
questions. The first one is about the headcount. I think in the annual report
you said that the full-time equivalents were 42,000, now they seem to be 46,
sorry now they seem to be 52, which is higher than Telstra had talked about
before. Im just wondering where that difference comes from? If you could maybe
give us some commentary around, you know, with the job cuts, are some of them
going to go to outsourcing, are you going to be looking at what Telecom New
Zealand did, pushing more stuff out to third party suppliers. Can you give us
some idea about which parts of the business the jobs will be lost in? Obviously
weve seen a few in the networks division. In terms of the PSTN, is there, with
the
installation of the soft switches is there any sort of target, like some of the
other BT-type companies have done, for actually turning off the PSTN? Greg, I
wondered if there was an answer on that. The other question is on properties.
You mentioned in your opening, I think, this morning about the number of premises
that Telstra had and whether there was going to be any rationalisation of that and
any rationalisation of all the property that youve got across the country and
whether thats an asset that you might be able to sell?
SOL TRUJILLO: Okay, there is a lot there. John, do you want to take the first
part relative to the full-time equivalent and annual report versus what you had in
your numbers today?
JOHN STANHOPE: Sure, yes. Michael, the difference is contractors. They are
individual contractors that we employ. So in our FTE numbers in the annual
report, the 46,000, we do include part-time people and so on. But the difference
between the 46 and the 52 is about 6,000 people who are employed in IT, all sorts
of area, which
QUESTION: (indistinct).
JOHN STANHOPE: Well, if you want to see me after, I can give you the exact
break out. Im happy to do that.
SOL TRUJILLO: Okay. Michael, relative to your question about is this just about
outsourcing to third parties in terms of headcount reductions, the answer is no.
This is about eliminating costs out of the business. One of the things that a lot
of companies have done, including Telstra in the past, has been to outsource
things, and then that way you report a lower number inside, in terms of your
employment, but you really still employ a lot of costs within the business. What
Greg described today, I think what David will describe in terms of, you know,
the consumer business where he has all the big centres, or David Thodey, when
you look at his part of the business, is that when we fundamentally change the way
the networks operate and the type of networks that we have, if you think about the
number of switching offices, you know, that Greg described today, where we have
several thousand, moving to, essentially, a handful and you think about all the
people that have been working in all those locations, you think about all the
support required in terms of making those switches work, etcetera, etcetera, and
then you think about all the other things associated with it, thats where youre
going to be eliminating, essentially, some of the work. Then when you look at the
network, part of modernising a network means youre going to be modernising some
of the loop plant, you know that copper loop stuff. Weve talked about some of
the repair report rates and other things within the network. All of this is going
to enhance that because in order for some of this new technology to work, you have
to have good quality conditioned plant and youre going to be able to improve some
of that. That means you dont need as many people, perhaps that are on contract,
out there somewhere, going out in trucks, fixing things once a month, once every
three months, once whatever they might be doing. The other side of it is, if you
look at the way a business operates today Greg gave the example in his
presentation about if youre on the front end of the business and you go in and
you want to take an order from a customer that happens to want their dial tone,
wants wireless, wants Foxtel, wants BigPond broadband, you spend a lot of time
going through a lot of systems in order to be able to take that customers order.
You take more time than you need to and so what Greg talked about again was the
ability to get it down to just a few systems so that that time for interfacing
with the customer is a lot less. So all of a sudden, now, I, as an employee, can
be much more productive, right, I can do more orders, I can please more customers
and I can
handle more volume. So therefore the question is, is if you outsource some
of that work, whether it be in terms of telemarketing or call handling or other
things, do you need as many going forward as you have today? Those are all
questions, Michael, that we havent got the details of yet, but I can tell you
those are the core areas where youre going to see fundamental change in terms of
the employee mix in the business, again a mix between full-time, contract and
part-time employees. I think that was it, right?
QUESTION: The (indistinct) PSTN question.
SOL TRUJILLO: Oh, turning off PSTN. Okay, in terms of PSTN, I dont know that
Greg and I have talked about turning off PSTN because thats not really in the
picture. What were talking about is enhancing the central network that we have
today. Maybe at some point in time way off in the future you can talk about PSTN,
but thats not in the near term here. Relative to the buildings and
rationalisation, yes we are going to rationalise some of our locations.
(indistinct). Thats the right thing to do, its the good management thing to do.
Obviously we have contracts and we have other things that we have got to manage,
but we will deal with that as well. Next question.
QUESTION: David Richards from 4 Square Media. Youve talked today about an
infrastructure thats going to deliver significantly faster speed and faster
services. How much modelling have you done on forward click revenue, i.e. not
only into the home in terms of IP TV, but in terms of the potential of ASP
solutions? Because weve seen, over the last two or three weeks, Microsoft come
up with Microsoft Live and weve seen Google form a relationship with
(indistinct), again based around the potential of a suite of applications. How
dependent is Telstra on that sort of revenue going forward? Secondly, do you have
the billing systems in
place, or how soon will you have the billing systems in place to handle
massive amounts of click revenue both from consumers and from small medium
business?
SOL TRUJILLO: First of all, in terms of the last part of your question, are we
architected today in terms of our billing system to do everything that weve said
this morning? The answer is no. Ill be clear. However, as we do what Greg
described in the next two years, we will have all the capability that we need and
it will be best in class capability in terms of what you call the click forward
kind of revenues. Let me draw a distinction between what Google and Microsoft and
some of the other players are doing, and I think you saw some of it playing out
relative to Bruce Akhursts presentation. We have something highly unique that
they dont have, and that is a very personal relationship with customers. When we
talk about offering services, were going to talk about offering services on a
fully integrated kind of basis. So they already have a relationship with us,
including a billing relationship, including a person to contact kind of
relationship, and were going to be able to overlay these other services in a
software delivered way, kind of using the model that youre describing here,
except for were going to personalise it. We have a huge advantage in that
context. Ive seen it before, in the States when we were competing with Microsoft
on some of the applications that they had come out with, versus what we had in our
business as well as our core telco business when we were integrating applications.
Also on the wireless side, in Europe, when we were talking about next wave
applications that we were integrating. So Im pretty confident about what were
going to be able to do, but we have to build some more infrastructure, as we
talked about this morning. So, as I said, some of these new services and new
capabilities, can we do it tomorrow? The answer is no. Will we be able to do it
in 12 months? Yes, and even more so in 18 and 24 months because
all of what were doing on the IT side, that isnt just going to turn up by
itself after 24 months. Some of it is going to turn up in pieces, but its still
going to be a few more months before we have the first piece because Greg is just
negotiating on contracts right now with some of these folks and finalising terms
and conditions. Okay.
QUESTION: Jennifer Hewitt from the Financial Review. Just a couple of things.
First of all, the markets reacted fairly negatively today to your message that
seems to be its going to get worse before it gets better anytime soon. Did you
expect that type of reaction? Secondly, I think there was a bit of, that John was
talking about, I think it was a 4 per cent difference depending on what the
regulatory outcome was in terms of what your revenue expectations would be. Could
you just, kind of, go into that a bit? If you dont get the regulatory outcomes
that you want, what practical difference is that going to make exactly in terms of
what you will not be able to do?
SOL TRUJILLO: Okay. In terms of the first part of your question, Im not aware
of what the markets done or not done today. The simple reason is, I dont manage
this business based on news headlines of the day or on financial price movement
for the day. Were a company thats got a strategy, we know how its going to
work in the marketplace and we spend our time thinking about that and executing
around it. So in terms of any reaction today, I you know, I dont know. If
its attributed to a level of uncertainty, relative or driven by the regulatory
uncertainty, thats a reality. Thats what I talked about earlier. We have an
overhang of unbundled local loop decision, we have an overhang of an operational
separation decision and we have this other issue about will we, essentially, be
allowed to invest in a safe harbour kind of context going forward. Those are
decisions I dont know the answers to. Therefore, if Im an
investor looking at Telstra, its legitimate for you to say, Gee, I have some
reservations yet in terms of whether I get excited about all of the strategy or
just part of the strategy. But I want to clarify one thing, and that is that our
strategy really isnt dependent upon these regulatory decisions. When I say that,
I mean it in a sense of transitioning the company to be highly customer focused,
integrating the company in the way that were talking about, essentially looking
to create the new customer experience, and also taking costs out of the business.
What does happen with the regulatory decisions is, it does affect, just to the
last part of your question, it does affect whether we invest in this next
generation network, perhaps not at the switching level, but perhaps at that local
fibre to the node, fibre to the loop level. Because if there is regulatory
decisions that says, number one, if you invest now and you risk your investors
capital, but you have to share it with other peoples investors, number one thats
not a good operating principle. Number two, if you have to do it and you have to
do it at below cost, thats another bad investing principle. So thats what were
waiting to see, whether those are kinds of principles that are very shareholder
unfriendly and value destroying, versus principles that say were going to let the
market work and let the best competitors win. Obviously, you know, I dont know
the answer to that, and thats whats behind some of the numbers that John had.
But, again, let me state what I said earlier; our wireless network decision
doesnt change. We are going to go forward in deploying our 3G network. As I
said before, wireless has been part of the industry around the world that has had
no regulation and it happens to be the most innovative, most competitive and most
ubiquitous service in the world. Gee, there might be a correlation between market
involvement versus market making, versus letting the market work. I think thats
a great model to use and to think about going forward. At the same time, it
doesnt change our decisions
relative to that. I also said one other thing, and that is our focus on
broadband. Broadband is, in my opinion, where mobiles were about 10 years ago in
terms of most consumers daily lives. 10 years ago you had penetration levels of
maybe 20 to 30 per cent of the population had their mobile devices and it was
pretty central to their lifestyle. Today, depending upon the part of the world,
if youre anywhere between 80 and 120 per cent of the population today. Why?
Because the utility and the impact and the value that it has in terms of
everybodys lives was very important. So in the case of broadband, when I think
about broadband, its not just about you and I, you know, checking our email,
right, or anybody just looking for downloads, it has everything to do with
healthcare. It has everything to do with education. It has everything to do with
commerce. It has everything to do thats part of the economic fabric of
Australia. So we think its important, we think its going to have a lot of
demand and so were going to be investing, for sure, in terms of broadband and the
way that we think we can compete better than those that we compete with.
QUESTION: Glenda Corporal from The Australian newspaper. Youve outlined a very
radical plan to transform Telstra and also very ambitious projections out five
years. Youve given yourself the out of perhaps the regulatory environment
perhaps not being the way youd like it. But that aside, what other risks do you
see to your projections and how confident are you now, because while youre in
Australia each year people will say you projected this today and then you will
judged against that over the next few years. How confident are you in delivering
what youve outlined in detail today?
SOL TRUJILLO: Well, obviously Im confident about our ability to do that because
now Ive had a chance to look at the team and the people that exist here within
Telstra and some of the people
that we brought in, and probably a few more people that we might be adding to
the team as we go forward. I think we have the talent to pull off what we need.
Clearly I dont know if you were here earlier, but we had the CEO of several
different global world-class companies here that have said that they believe that
this strategy is the right strategy. They think its leading in terms of a
world-class kind of view of the marketplace, but they also believe its
executable. It was part of the conversation before we agreed that they would be
our primary suppliers was, Can you deliver on your portion of what we need? So
weve picked world-class, global, experienced companies to help us do that, which
gets to your point about can you pull it off, how much risk is there. Then, at
the same time, we know about customers and were going to know about customers
better than anybody else in the marketplace. I already know that from what Ive
been able to do in my past in the US, and what Ive been able to do with the team
in Orange in Europe and other parts of the world. It does work and Australia will
be no different because customers love focus and they love attention and they
really want you to know who they are, not some general person that happens to be
somebody on the other end of a phone call or on the other end of a screen that
Telstra doesnt know. That personalisation is real, just talk to Doug Campbell.
Where is Doug? I mean, when you look at Telstra Countrywide and the
personalisation thats happened out there and the customer reaction, its very
powerful, and thats part of what were going to be doing here in this business.
GLENDA CORPORAL: (The Australian) Regarding your international plans, your
predecessor invested quite heavily in Hong Kong and indicated that was a stepping
stone to major expansion in Asia. You seemed to be hinting that you were actually
saying that you would use your Hong Kong operations for expansion into China.
Obviously youve said its not immediate, its over the
longer term, but perhaps if you could outline what could be your longer term
ambitions in Asia and China.
SOL TRUJILLO: Well, I guess, relative to our ambitions in Asia and China, let me
just restate what Ive said ever since literally I first came here which is
Australia is our first, second and third priority. That is what occupies the
majority of my time as well as most of the senior management. However, over time,
as we have certain competencies that we can leverage into other growth markets, we
want to take advantage of that; thats a smart thing to do. A question was asked
earlier about M&A activity, do you have big M&A plans? The answer is not really.
Because I think theres other ways for us to incubate growth in other geographies
based upon competencies like that that we have developed in Sensis and also like
those that we have within our wireless business that we are going to extend pretty
dramatically here over the next two years as we talked about this morning. So
will we look at other geographies? Yes. Is that what we spend our time doing
today? No. But is there a possibility? Yes.
GARRY BARKER: (The Age) Still a little confused about the relationship between
your projected national 3G network and the Hutch thing. Hutch is in a couple of
main cities, and you are sharing that network. As you build your nationwide
network, does that mean that Hutch will come in step with you, and if it did,
would it do that at commercial rates of whatever in terms of building it, and if
you did negotiate that, how would that impact on the ACCCs view of how things
should operate? Would it be an example? Its a slightly strange question but
what Im trying to see is how you go from where you are now to a nationwide thing
and whether its a totally different network?
SOL TRUJILLO: Relative to Hutch, the agreement that we have with Hutch was a
commercially driven
agreement today. It happened before I got here but it was a commercial
agreement, two parties sitting down and saying what is in the best interests for
both parties. What we will do now is, and we are doing, is having a similar
conversation with them relative to our plans as our plans have changed as we want
to evolve our business more aggressively, more rapidly and on a more nationwide
basis, and it will be a commercial conversation. It will be their choice to go
forward with us on the terms and conditions that make sense for us or that dont
make sense for them.
I mean, its a commercial arrangement, just like anything else. Now, should or
will there be regulator involvement? I dont know why there would be. Theres
other players in the market. Everybody has got their own networks. Its a
competitive market; its an innovative market unless somebody feels that theres
some reach that they want to put in place. But to me, its not necessary and it
shouldnt happen. Okay.
RODNEY GETTER: (Computer World) I only had one question. My question was how
will 3G carriers like Telstra and the other 3G carriers compete in an increasingly
commoditised wireless networking market? For example, we have wireless at home,
wireless at work, public access wireless and now we are seeing metropolitan area
networks come on to the scene where Dan has his Wi-Max card in his notebook and
being able to surf the internet. Now, Telstras 3G high speed data network is a
few years away and these networks are already here and becoming increasingly
persuasive. So Im just wondering how 3G in general will compete with that.
SOL TRUJILLO: Okay. In terms of, you know, your question about 3G, the plan that
Greg laid out says that the HSDPA, what I would call the turbo charging of 3G as
we know it today, will be available by the end of 06, so its not that far away,
number 1. Number 2, the real challenge is
not about whether technology is available, right. I mean, how many of us have
been talking about Wi-Fi for how long? How many of us in the industry have been
talking about Wi-Max for how long and how many users are really using Wi-Fi or
Wi-Max today? The answer is not a lot, if you look at the global universe and you
look at what people define as the potential user base the question is why arent
they? And the answer is its not easy to use, requires lots of interconnection
agreements, all kinds of complexities that are associated with making it work for
what I would call the masses.
That is different than people that might be technology savvy, that love, you know,
programming and setting up and sinking and doing all the things that are required
to make it work but thats a very small marketplace and so what we are trying to do
is facilitate the capability for the masses because thats how you make money. I
mean, thats kind of the core issue for us is everything we do is about returns on
invested capital and the way that we drive that is at the top line making it
broadly available to enough subscribers and users so that we can leverage
applications and services that we can make nice margins on and add value to them so
that they are willing to pay for what we think the right prices are.
And thats what we are going to be doing. And its all within the next year that
we are going to be able to turbo charge 3G. We are going to extend the networks
in the next year, year and a half, and look out when that starts happening because
theres going to be lots of applications and services that we are already working
on that are really the important thing when I think about customers because its
not just about taking your laptop around; its about what I use it for beyond
email.
RODNEY GETTER: Will Telstra use 3G to solve patchy last mile access,
patchy Broadband -
patchy last mile Broadband access in Australia?
SOL TRUJILLO: Thats an interesting question because when you start talking about
14 megabits, when you start moving up into true 4G and you are talking about 100
megabits of capability there, all of a sudden you start thinking well, do I really
need fixed lines? Do I really need some of the classic capabilities that have
existed? And that is a very interesting question from a regulatory standpoint.
As you start going to 14 megabits and you have 14 megabits made available through
wireless, what is the reason why you want to regulate wireline any more? Because
there is a true alternative that exists. And I think that we are soon reaching
that point in time where people have true choice. They can do you know, it is
the old story about anything you can do, I can do better. Well thats going to be
the case between wireline and wireless for the vast majority of people.
Now, if you are a big business and you have a lot of complexity and you have a lot
of volume and you need quality of service, kinds of requirements in terms of what
you do, its a slightly different issue. But for the vast majority of the rest,
we are on a migration path in my opinion where, when you talk about that kind of
bandwidth available, choices by consumers are going to change.
RODNEY GETTER: There may be question marks over the scalability of that
technology to carry data as its circuit-switch technology.
SOL TRUJILLO: 3G, circuit switch? Greg, you want to - - -
GREG WINN: There is actually the 3G is a lot more efficient spectrally than
CDMA is because you can utilise both the voice and the data and its scalable. It
has a clear migration path. All of these technologies by the way, and most of you
have been around for a while, they have a
tendency to leapfrog one another over time but 3G has a clear migration path to
what we call Super 3 and then on to 4G and thats how we have engineered the
network and the 850 spectrum, the spectrum that we have, the spectral efficiency
we will get. Theres not going to be an issue of scalability.
RODNEY GETTER: Just the last question was you spoke about vendor rationalisation
in your talk which was interesting. One of the vendors you mentioned was Sebel
which is now owned by Oracle Corporation or in the process of being purchased. I
just want to ask you about Telstra going forward with vendors that have been
consolidated in the industry, we have seen rampant consolidation of late, so what
is Telstras position with buying into a companys product that is now being
acquired by another company?
GREG WINN: Actually the transaction isnt finished but as part of our due
diligence and our check list we did look at the fact that there was an acquisition
by Oracle. Oracle is a quality corporation. It has deep pockets, has very good
experience in the market. We have all of the assurances in the deal that we have
struck. We are very comfortable with it. Keenan is already embedded in part of
our business, particularly in our large business and government sector. So we are
very comfortable moving forward. We have got the commitment from the teams and we
know who is going to be working on the project. We have got world class
commitments from leadership from both Sebel Keenan and Accenture as our service
integrator on that part of this IT transformation. Theres still other parts to
be announced in the near future.
RODNEY GETTER: Thank you.
SOL TRUJILLO: All right. Thank you.
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16 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41
242 Exhibition Street |
Company Announcements Office
Australian Stock Exchange
4th Floor, 20 Bridge Street
SYDNEY NSW 2000
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MELBOURNE VIC 3000
AUSTRALIA
Telephone 03 9634 6400
Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript from Analysts Question & Answer session Telstra Investor Day
In accordance with the listing rules, I attach a copy of the transcript from the
Analysts Question & Answer session held at yesterdays Telstra Investor Day, for
release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited
ACN 051 775 556
ABN 33 051 775 556 |
QUESTIONS FROM ANALYSTS
TIM SMEALIE: Good afternoon, Tim Smealie, Citigroup. Just a
couple of questions. Obviously the regulatory challenge is
huge. Would you give us colour around where your share will
be, where you expect your market share to be in three to five
years time?
The second question. You talked about the upgrade of the
changes to the national 3G network. Does Hutch get access to
that under the input sharing agreement?
SOL TRUJILLO: Let me take them in the sequence you mentioned.
In terms of market share, I am not going to share market share
forecasts under various regulatory scenarios because I do not
know what they are. Under the extreme set of unbundled loop
proposals, obviously market share will fall faster than under
more pragmatic proposals that we think exist.
Some of this will be affected by the infrastructure, because
clearly all the players in the market, I find it somewhat
curious sometimes that they either do not understand or do not
want to acknowledge that our ability to invest in the core
affects their business as well, because all they do is ride on
the Telstra network. Very few players out there have invested
in their own infrastructure, and the one company that did
invest in their infrastructure, they do not even use it
because it is so damn cheap through regulatory processes to
use Telstras.
It is hard to predict market share, so I will not do that
under hypothetical decisions, because I do not know what the
decisions are going to be. We obviously are advocating and we
are not shy about our advocacy, but I will not do that.
Relative to the strategy that Greg outlined on the 3G plan,
Greg, do you want to talk about Hutchison and the relationship
and the contractor?
GREG WINN: Basically, regarding Hutchison, we have already
started talking with Hutchison negotiating in good faith
around the requirements we have with our existing arrangement,
and it is a commercial arrangement and we will leave it at
that. Things are going smoothly from our perspective.
SOL TRUJILLO: Let me add to that. Everything is on
commercial terms, and so the approach we take, the belief here
at Telstra is that if you want to do things on the right
terms, the right conditions, we will do it, and if you do not
want to do them on the right terms, the right conditions, we
do not do it. And I think that is the operating principle of
most companies.
TONY WILSON: Tony Wilson, UBS. In relation to the investment
that is dependent on regulatory outcomes and specifically ULL,
at what kind of ULL price points will you need to have a major
rethink of the strategy that you have outlined today?
A second question for Greg Winn, which is related: You put up
a slide which showed us fibre to the premises and fibre to the
node; I think the premises related to greenfield sites only.
In relation to the fibre to the node, could you give us an
indication of how extensive you think that might become for
Telstra?
SOL TRUJILLO: Let us take in the two parts of the question
you have posed. In terms of the core strategy rethink, the
core strategy rethink is not necessary relative to ULL, in the
sense that we are going to build a new economic model for this
business, we are going to be aggressive in terms of broadband
and our deployment of wireless broadband. In terms of our
customer experience and the enhancement there, in terms of our
focus on taking costs out of the business, those things do not
change. I just want to be absolutely clear.
What will change, depending upon the outcomes on ULL in
particular, is how much do we invest in fibre to the node or
how much do we invest in fibre to the kerb or whatever fibre
additional deployments are there.
I think that remains to be seen. But it does not change our
strategy because we have some core initiatives that we have to
execute in the business. What does change, though, is how
deep and how far this goes in terms of our capability across
all of Australia, because there are certain things
commercially that we are able to do and there are certain
things commercially that we will do, but then obviously there
are other limitations that come in when everything is provided
below cost.
In terms of the safe harbour elements, obviously that is
another dimension. If there is a rule that says, anything you
guys innovate on, anything you invest in new, you need to
transfer wealth from 1.6 million shareholders to other
shareholders, we will not do it because that is not in the
best interests of our shareholders.
TONY WILSON: Could you restate the fibre? You put up a slide
stating there was some intention to invest in fibre to the
node. I wanted to get an indication from you how extensive
you think that might be, in terms of the coverage of the
market?
GREG WINN: The five cities that I mentioned, the five capital
cities, approximately, we have engineered or designed to
20,000 nodes.
TONY WILSON: How many households would you be covering with
that?
GREG WINN: I do not remember the actual households number,
I think it is 4 million households, 4.1, and 5 million PSTN
lines, in that vicinity, I do not remember the exact numbers.
RICHARD LONG: Richard Long from Deutsche Bank. A question on
Sensis. Clearly that business is growing quickly and the
expectation is that it will continue to do so. With the
$3 billion target for revenues over five years, is much of
that coming from potential acquisitions? If so, what is the
framework for what you are looking for on that acquisition
front?
BRUCE AKHURST: The core strategy, as I described it, is
around growing that core. We are going to see Yellow Pages
and White Pages continue to grow and we are also going to see
significant growth in the online area. We have not been
talking about what the split is between acquisitions and
organic growth, but the majority of it is from organic
growth very, very heavily in the online area.
RICHARD LONG: At a corporate level, Sol, in terms of any M&A
activity that might happen in future, whether it be around
industry consolidation or growing in adjacent markets, what
parameters have you put forward to the board as being what you
are going to be primarily looking for?
SOL TRUJILLO: First of all, I have told the board that M&A
activity is not at the forefront of our agenda, at least in
the near term. That is simply because we have too much we
have to be focused on in terms of transforming the core of our
business. So I just need to be clear.
When I think about criteria, it is what I said earlier about
this notion of porting our core competencies that we can take
to other locations, it is not about real significant M&A
activity because you have to pay premiums generally and you
have to earn back premiums and you get your business tied up
in that. That is not to say we will not ever do one, but the
real focus is if we can find the right partnerships and extend
into other geographies and help others grow their businesses
faster, we can both create value and create shareholder value
for ourselves, in addition to others.
QUESTION: Christian Guerra from Goldman Sachs JB Were. Sol,
thank you for your time this morning. I have three questions,
the first one for yourself and Greg, the second one on
BigPond, a couple of questions for Justin, and thirdly some
questions for John Stanhope.
Firstly, I just want to chat to you about the transformation
program. We have obviously seen this with numerous telcos
globally, quite often they talk about the fact you need to run
duplicate networks and duplicate billing systems for a fairly
long period while you are employing the new network and
migrating data to the new CDMA systems, et cetera, and I want
to find out how long the duplicate costs while you are running
the programs side by side will go on for.
Secondly, on BigPond, three questions for you, Justin. First,
if you can go through the levers by which you will seek to
increase your BigPond market share; secondly, a key regulatory
issue for BigPond right now is the fact you cannot compete on
equal footing with Optus in regard to things like zero dollar
install, discounts for bundling, et cetera I am wondering
if you can give us an update on the regulatory situation when
it comes to new products and services; thirdly, I want to know
how your plans for movie content sits with your fellow
shareholders at Foxtel?
SOL TRUJILLO: Let me make a quick comment, then I will turn
it over to Greg on the first part of your question.
In terms of the transformation, I have said this before:
no-one that I know of in the world has done the full
transformation of wire line and wireless together, because
almost everybody has separate companies that they have
separate shareholders or separate subsidiary requirements that
they cannot integrate.
So when we talk about the transformation that we are going to
be doing, it is about creating the hook so that we can create
seamless experiences for our customers. So the core notion is
about eliminating those redundancies that enable us to serve
our customers differently than they have done in the past.
That is going to be core in terms of what Greg and his team
are thinking about. And those people that you saw on the big
screen here before because there are some new challenges
that we are posing to them to help us solve faster and in a
more focused way than they have done in their past.
Greg, do you want to talk about the time frames?
GREG WINN: A couple of things. One, besides Siebel and
Accenture, we had another consortium working in the same space
with us, so over the last two and a half months we have done a
lot of the requirements work in order to get the pricing done,
and requirements work takes time. We have a little bit more
specifications to do, but one of the key items is that we are
going to do this transformation in two years from the time we
launch it in the system space. So the issue of running dual
systems, there is a couple of ways we are looking at it. One
is that we are not going to run them for a long period of
time.
Two, we have already identified a number of systems that we
are going to shut down because we can stretch other existing
systems because we have so much replication in the network.
Finally, we are going to invest some money in some short-term
intermediate steps to allow us to decommission very fast some
of the bigger systems that are costly. So it is a combination
of things that have been worked in from the beginning all the
way to the end, and once we start with it, it will be done,
and in fact we have financial commitments with our suppliers
being complete within 24 months of starting.
SOL TRUJILLO: When do we start the launch?
GREG WINN: From 6.30 this morning when we signed the
paperwork. But we will have some definitions work done by the
end of January. We think we will have most of the IT
transformation, at least with the part we discussed with you
today, which is the front of house, CRM and the bill systems,
which are the massive expensive ones that we, they will be
done by the end of 2007, the first quarter of 2008, we will be
decommissioned.
JUSTIN MILNE: There is a clutch of questions there. First of
all, the first question was about what are the levers for
market share. There are a couple of hygiene levers. First of
all, it is very important for us to have an attractive price
in the marketplace but it is not all about price, but if we
let ourselves be priced out of the marketplace, obviously we
will be, so having a great price is the first thing of
hygiene.
The second thing which is of superimportance for broadband
customers is reliability, and we have been continually
improving our reliability over the last 12 months. But, as
you heard from Greg, these changes that will be made in the
network which will give us one simple understandable network
and will make a huge difference when it comes to reliability.
The network that is envisaged will literally enable customers
to plug a gateway box into our network and be provisioned
just like that. They will get an IP address just like that.
They will have to register, but it will take huge costs out of
our business and provide a large measure of extra reliability.
The other thing is in this world we are heading to, where 50,
55 to 60 per cent of homes in Australia will be connected to
broadband, they will buy a great range of services, they will
buy all kind of services. So our job is to integrate those
services in a way that makes it a one-stop-shop, that makes
them integrated with this one click one touch kind of approach
and to support those services as well.
I think in the world we will be in in a couple of years time,
we will say, my home is connected now and I have computers all
over my home, I have complications with this everywhere, who
can help me with this and who can make it simple for me? And
I think this is where we step in.
On the regulatory question of zero dollar install, we will
continue to put out there good offers and good products and it
is up to the regulator to decide what it is going to do about
that or not. The fact is we have the most competitive
marketplace in the world in Australia, and since we put $29.95
in the marketplace about 18 months ago which was supposed
to make the sky fall down, it did not we have increased the
number of ISPs competing and the number of people online and
have fired up the market and things have gone fast since then.
We will continue to innovate, to get market share and to
provide the best offers and deals to customers.
QUESTION: Were you concerned with the comments last week
about the ACCC potentially looking at companies who are
aggregating a whole lot of broadband content and what that
might mean for BigPond?
JUSTIN MILNE: I really cannot see how that could possibly
happen, because you would have to talk to them about that.
When it comes to broadband content, our content and our
licences are really a long way down the food chain in terms of
live free-to-air rights, then we come a long way down in terms
of windows. I really cannot see how we can be denied those
rights, but that is a long way out.
The other thing you asked about was our movie business and
does that conflict with Foxtel? No, I do not think it does at
all. In fact, going forward we are looking to provide Foxtel
content which would be available on our service to download as
well. Dont forget, our service is a download to PC service.
SOL TRUJILLO: I might add, in terms of the point about
content, having operated and competed around the world, these
things happen everywhere. When I was at Orange we had certain
companies that we competed with that had premier league, the
football rights. We did not. But we did not go crying to the
regulator and saying, Gee, help us. We are going to go out
of business because we do not have the premier league soccer
rights.
You have to compete. That is what a free market is about, and
that does not determine whether a company is in business or
out of business; you have to let the market work. And that is
going to be our advocacy, it always will be our advocacy,
because that is in the best interests of consumers, because on
the one hand somebody may have an advantage, on the other hand
that forces somebody else to find a different advantage to go
to market. That is how markets work.
TIM SMART: Tim Smart from Macquarie. You have given us a lot
of detail all the way out to 2010, which is probably the first
time we have had that level of insight into your own thinking
and hopes for the business, and that is great.
Two questions relating to the detail you have given. Firstly,
going back to the caveat about the reasonable regulatory
outcome, you have painted a picture that you clearly see the
current regulatory outcome and current trend as being very
unreasonable. What is it in terms of those forecasts, why
would you put in reasonable outcomes when what you see today
is not in your view reasonable; and can you give us some
further update on what is reasonable in those numbers?
The second part of those financials, Sol, in your very long
career in telcos, what has been your history of looking
forward five years at capex numbers? I see in 2010 you have a
very big dip down to 12 per cent of sales. Justin said
90 per cent of the applications on the internet we probably do
not know about today. What level of confidence do you have
that capex really is going to trend down in the industry in
five years time?
SOL TRUJILLO: Okay. I hope you do not think I have been too
long in the industry, in terms of your comments. But let me
just say, on the regulatory thing first, every country in the
world and those of you that cover the industries, you can
verify and validate this fact is moving towards reducing
the amount of regulations that exist, because almost every
country has learned the lesson: you let market work and guess
what, consumers benefit, all kinds of good things happen,
including innovation.
What we have been saying is under what we are starting to hear
from the regulatory body and legislation and other things,
people are wanting to put more regulation in place, which
personally I do not think is good for all Australians. It may
be good for a competitor that is saying, Help me more,
subsidise me more, or whatever, but I do not think that is
good for the consumer in the long term and it is not good for
all Australians in the long term and it is not good for the
economy in the long term.
What do we see as the trend? Basically it is what the ACCC
has been proposing. If you look at their proposed pricing
elements relative to unbundled local loop, those are
dramatically below our costs of providing the service.
I like telling the story to everybody I have said this
before when you put in a loop, a copper loop, it is not
just the cost of the copper, it is also about the trenching,
it is also about the ducts out there, it is about the
technician that has to have it, it is about the technician
that needs a tool belt, it is about the technician that also
needs the truck, it is about the truck that needs gas, it is
about the truck that needs maintenance, it is about the truck
that needs tyres, it was about the warehouse that needs
lighting and heating so you can park the truck and hang the
tools, and it is about tissue paper in the rest room. All of
those things are real costs in running a business.
This business does not run on some academic little thing that
says, well, on the margin it is only this. It does not run
that way. Any business that I ever have known that runs on
incremental costs, they do not exist any more.
So we have to change that. We have to keep on pressing that
because the case for investment is about companies that are
incented to invest, they earn returns and in this case in
Australia, because Telstra is so pervasive and does touch
virtually every customer, whether you are in the core city or
whether you are out in the bush, it is important that Telstra
be incented to invest. It is very important. So we are going
to advocate that.
In terms of the trend, we want to affect the trend. We do not
know whether we are going to affect the outcomes, and whatever
the outcomes are then we have contingencies relative to what
is appropriate in terms of our investing plans.
But you know the criteria: returns on invested capital really
do drive that.
JOHN STANHOPE: If I can just add something. You are really
also asking the question, why have you put forward a financial
scenario where you may not get the outcome you want? I think
that is what you are asking.
I think, and we think, that it was very important today to let
you, as our shareholders, know what is possible. Because this
is what is possible. We have already said that if there is an
outcome from the regulatory outcomes that is not our
expectation to what is totally possible, we are going to do a
lot of it anyway. We are going to do the costs out, we are
going to do the IT platform rationalisation, we are going to
do a lot of the network rationalisation and do the wireless
thing, so we are going to do a lot of it anyway. But there
are elements that can and will affect what is possible.
But we absolutely believed when we came here today, supported
by our board, that you needed to know what is possible.
SOL TRUJILLO: The last part of your question about capex and
looking out for that period of time, there are moments in time
in the industry if you look back over the last, in my case,
30 years, you can see there are moments in time when you
invest in certain technologies and they are good to go for 10
years, 20 years. We went through some of that transition, in
particular in the 1970s when we started deploying fibre, and
people started talking about how that fundamentally would
change the cost curve in terms of as traffic was growing, as
more lines were added, as more usage started occurring and all
that.
We went through some other transitions that I will not bore
you all with, other than to say we are at that point now in
terms of what Greg talked about with his plan. That is, when
you think about the wireless network that we are going to be
deploying, you saw a migration path not for three years, not
for five years, but well beyond that when you think about a 4G
kind of deployment. But the way that that transition is going
to work, the way Greg has described it, it is no longer about
having to take down and write off all that old stuff; it is
about line cards, essentially a line card kind of change-out.
That is fundamental. When that happens that really does in
fact change your capex notion of what has been historical
versus what is going to be required.
It is the same principle on the next generation networks.
When you think about the soft switches that can handle
millions of lines as opposed to tens of thousands of lines,
there is a fundamental cost structure difference when volumes
are growing. Now, volumes have been growing over the years
but you always have to keep on adding in a correlated linear
kind of fashion. This breaks that linear kind of curve in
terms of how you think about those kind of investments. And
that is really the key when we talk about looking at this
kink.
So this is not about a hockey stick and all of a sudden the
numbers look good, it really is logical, it is practical and
it is implementable in terms of the way that we have thought
about it over the last three or four months.
GREG WINN: I will give you one other example that I think
really drives the point home, and Sol was just starting to
touch on it, and that is the soft switch. In my presentation,
I told you we are going to remove 116 class 5 switches and
replace them with five mated pairs. So we are going to go
from 116 locations where we do power additions, turbine
additions, battery additions, building additions, to five
physical locations where we will have this switching, and it
is going to significantly reduce the infrastructure costs that
are associated with running a network like this.
Secondly, I mentioned Moores law on computing and costs.
These new soft switches are fundamentally different than the
types of switches that are in the network today and they will
follow cost curves similar to what we have seen in the
computer industry, and as we have more fibre out there,
capacity will be a function of electronics more so than
physical pieces.
JUSTIN CAMERON: Justin Cameron, Credit Suisse First Boston.
A question first on mobile. It still remains one of the key
both drivers for Telstra and I would like a bit more colour on
the strategy. Obviously there are points on the move to 3G
nationwide in Australia for rotating off the CDMA base, if you
could give us a feel for that.
Secondly one of the biggest costs will be getting across from
CDMA and to WCDMA and what numbers are you factoring in as
part of that.
There was a lot of anticipation about Telstra going into the
New Zealand market. Given the commentary that you will no
longer be looking at rolling out 3G market in New Zealand, is
that a target for TelstraClear in New Zealand? Typically the
market has been guided to EBIT and cashflow positive by the
end of 2006; does that still remain the position?
SOL TRUJILLO: Greg, do you want to take the CDMA conversion?
GREG WINN: We will build the 3G network nationally. Over the
next 12 to 18 months we will actually have the infrastructure
in place, then we will have the two-year migration time frame
for the existing CDMA customers. It is our belief that, given
the superior bandwidth and capabilities that we are going to
have there, the customers who will nationally want to migrate
will have incentives from time to time, but we will have an
orderly transition and shutdown of the network from CDMA.
John is a better position to talk about the schedule and the
numbers, I do not remember the numbers off the top of my head
about depreciating the asset. But we are fairly comfortable
with the migration schedule, how it will take place and,
toward the end, how we will decommission the network. We have
made arrangements that we are not ready to disclose yet to
dispose of the equipment in the secondary market.
JOHN STANHOPE: I will pick up New Zealand and CDMA
depreciation. In this plan there is an acceleration in the
first two years and a little bit left in year 3, so 2005/06
and 2006/07 and a little bit left in 2007/08, and then we hope
it will be out of the network. That is what we plan at this
point in time and that is the schedule, the depreciation
schedule.
New Zealand we tried to work the mobility numbers many times, it just did not meet our
criteria on return on investments, so that is the decision we have made not to proceed there.
I think you will find on a stand-alone basis, Justin, TelstraClear was either positive last on
the following basis, you are right, it was in the next fiscal year.
Our strategy was still to leave open to investigation what we can do to leverage that business in
New Zealand. But you ought to understand and Sol said this right at the front end of the day
that we are going to have it more focused. It costs a lot of money to try to service the mass
market, to make sure our business customers are well looked after wherever they are in New Zealand,
they tend to be on our backbone network in New Zealand anyway, and by focus I also mean focus on
the cost base. So that is fundamentally the strategy.
SOL TRUJILLO: If I could make a couple of comments in addition to the CDMA, then one last thought on New Zealand.
In terms of the CDMA, the way to think about it is this is
about a two-year transition plan, and Greg said we are going to take and transition this network or
shut down this network not tomorrow, not next month, but it is going to be over a period of time
and it is going to be very customer-centric in terms of how we do it. Number one, we will not force
a customer off until the network is equal to or better than what they have today. Secondly, the
service is going to be better in terms of the bandwidth and what they are going to be able to do,
we think over a two-year period of time.
Obviously customers are going to have choices. When they come into the stores, when David walks
into his Telstra shop, obviously we are going to be encouraging our customers to start moving on or
buying the 3G service capabilities as opposed to CDMA. But if a customer wants to buy it tomorrow
or this afternoon when they walk into a shop, if they want to buy the CDMA phone, they can. We are
not removing choice for the customer.
As we get to the point in time when the network is essentially there and it is ready, we will see a
diffusion, in terms of fewer and fewer and fewer customers up to that end, and we will make it as
customer friendly as we can, because it really is about customer choice and they are going to get a
much
better service on that.
Relative to New Zealand, I want to make one other comment. David Thodey and our team in New Zealand
are working on what I call some break-out strategies. We are focused on the business segment of the
marketplace today. When we have a little bit more time we will have some more conversation in New
Zealand to see a regulatory construct that is similar to what we are advocating here in Australia,
meaning unbundled local loops, but at their cost, which is okay, because we are going to be able to
out-innovate anybody as long as we have access to the network at their cost we are not asking
anybody to lose money but we will go there and we will have the conversation in a very, what I
would call investor friendly way and hopefully we can change the environment there, because
obviously New Zealand is the exact opposite of Australia in terms of regulatory policy.
QUESTION: Richard Eary ABN Amro. A couple of questions: Looking through the last financials of
Johns presentation, a lot of the success story longer term is all about leveraging off the revenue
base in terms of sustaining the actual cost base. Looking at a couple of the slides, I am a bit
confused and I do not know whether everyone else is in the
audience there is a 300 to 350 basis points difference in terms of revenue growth from a status
quo scenario to your medium or low case. There is an outline in terms of what the differential is.
Can you give us a little bit more colour to try to understand what is the difference between those
numbers and what has happened from yesterday to today?
The second question is that, looking at the actual cost base, in terms of the cut-out strategy and
the rebound in the margins, you have assumed that margins may go from 45 back to 50 or 52 per cent,
which assumes 700 basis points expansion. Within the presentation, you talked about maybe an
increase in COGS, the change in revenue mix, which would therefore suggest an overall reduction or
improvement in SG&A of maybe 900 basis points.
If you look globally at what has already been announced by other people who have done other similar
marketing strategies, that seems excessive, and I am trying to get a better feel in terms of how
much cost savings will come from IT, how much will come from head count and give us a little bit
more tangible take-aways that we can get to grips with.
JOHN STANHOPE: I am not going to get into the sort of detail
of line by line of expense reductions. But to answer the first part of your question, you saw Sols
and my slide that said we are on this trajectory of 1 to 1.5 per cent revenue increase with 5 to 7
per cent costs growth. And the status quo scenario paints a picture that takes that forward out
over the five years.
It includes fairly large declines in the PSTN revenue base. It assumes fairly ordinary mobile
growth, in terms of ARPUs and therefore tidal revenues, share and so on. It assumes we go along
with broadband at a similar level as we are this year. I am not going to get into assumptions, as I
said, but we are assuming a fairly significant change in the PSTN decline, an increment in the
revenue growth from mobiles, from all the things that we have talked about, integrating services,
both mobile and the PSTN will benefit from that, but wireless data will also drive up the ARPUs, we
estimate, over that period.
I am not too sure of the confusion. One is status quo, the continuation of what you already see and
know, versus what we think is possible.
The cost base is influenced by the spend early on in the
years, and we have, of course, when you have a differential forget the differential for now.
When you have a compound average growth rate of 2 to 5 per cent you are going to pull forward some
sort of good, and that is factored into your point that we are holding labour flat and other
expenses flat, and we think we can do that just from all the aspects and productivity elements that
we can get out of the IT platforms.
I could talk about this for a long time, and so could Greg probably, but there are people sitting
in fault centres, sitting in front of house, sitting in front of many screens, trying to cope with
many, many systems. Customer experience is bad.....very low productivity from that. So that is where
we are targeting all those sorts of things.
DAVID WILSON: David Wilson, JP Morgan. A specific question to John around the redundancies that you
have said you have, end-year redundancies plus out-year redundancies, so what is the total
redundancies numbers?
JOHN STANHOPE: We already had in plan about $100 million which I talked about on 11 August. We will
add about a bit over $100 million more that is factored into our earnings guidance. I also said
but you probably did not hear me
because of the rain about $450 million to $500 million in the provision, and that assumes the
three-year program.
DAVID WILSON: Does having done the Hutchison 3G joint venture complicate what you are trying to do
in 3G on a nationwide basis? Do you envisage a 3G restructure?
The final question: Is there any sort of precedent off-shore that gives you comfort that you can
get that sort of uplift in your revenue line from the graded cell strategy?
SOL TRUJILLO: Let me talk about the last part of your question, then the Hutch agreement and all
that. Obviously I have experience in the United States, Europe, the Middle East, parts of Africa,
northern Asia and Eastern Europe. My experience at Orange most recently was when we started
integrating our capabilities and started integrating Orange World, which is applications and
initiatives that ride on top of the core wireless service, it was a way of us accelerating growth
in our business.
Just as I was taking over Orange, Vodafone was launching Vodafone Live and they had a huge
advertising budget associated with it. Vodafone Live was a way for them to grow
their ARPU and it was about downloads, it was really a capability to accelerate Downloads.
At Orange we spent our time figuring out ways to make usage simple, non-voice kind of usage on
applications and services, things like e-mail and other things that take time if you are doing
e-mail or if you are listening to messages or in some cases doing multimedia messaging, photo
messaging and a whole lot of services like that. Our strategy was built on making those things
simple. That is why you see the one click, one touch, one button, one screen.
If you look at the customers, in terms of taking the smart phone and we were the first to
roll-out in the world at that point in time we took customers that had average ARPU, in some
cases a few segments that were moved from £35 a month up £135 a month, because we made things
simple and easy to use. If you find value in this and make it easy to use, you grow revenues.
In the case of US West, we had a 50,000 person trial where we did the triple play and the quadruple
play, where we integrated video, voice, data and internet and wireless where it was all seamless.
Basically for those customers who signed
up in the 50,000 person trial, we almost tripled the average monthly revenue from each of those
customers and the customer satisfaction which drove churn down to almost zero, because they were so
happy with the kind of integrated capabilities.
It does work and it will work here because the one thing about consumer behaviour is we all like
things made easier. If it is relevant to me, if you are a worker that spends a lot of time in
meetings like today and you are not doing your e-mail and you are travelling home at night and you
have to spend 20 minutes in your car, and you get home and you have a wife or a partner or
children, they do not want you getting on your e-mail when you get home. There is a lot of pain
that happens for anybody that does that right?
If we at Telstra can make it simple for you, so that while you are driving home you can listen to
your e-mails with one click put it in your ear, you are not violating the laws there is 20
more minutes of revenue and usage that we can get by making it simple. Because right now you can do
that but it aint so simple in terms of being able to use. That is really the key driver.
I have experience doing it, I have seen it work, and now you
can go to Telecom Italia, Telefonika, other fixed line operators in Europe and see that they are
starting to do some of these things and you are seeing their ARPU growth happening. I believe that
is really the key.
When you talk about changing the market here in Australia, that is the way we change the market,
because now as a customer I am doing business with you because of what you are giving me, as
opposed to just the price. Price is important but it is not the only variable. But it looks to me,
when I have assessed over the last three to three and a half months in Australia, it looks like
price is the only variable that all the players seem to focus on.
GREG WINN: Regarding Hutch, it does not complicate our agreement, there are no problems. We have a
good agreement with Hutch, a great relationship in our partnership and it continues, there is no
interference.
DAVID WILSON: Having done the deal, it does not complicate what you plan to do?
GREG WINN: No.
PATRICK RUSSELL: Patrick Russell from Merrill Lynch. Just a couple of things. Firstly, on the PSTN
business, have you assumed any further rebalancing in the revenue numbers going forward, and also
just any thoughts on the growth of the VOIP portal, things like SKYPE, and you how you see that
technology impacting the business longer term?
The other issue is just on the labour, looking to take 10,000 people out is a big number. It is
going to obviously have some morale issues as well as obviously issues associated with
restructuring the business, in terms of the outsourcing impact. I just wanted to get an idea how
you are going to manage that and where largely are these people going to come from? I know that you
have 10,000-odd people in operator and call centre services, a lot of people in field service and
obviously management; where are they going to come from and how are you going to manage the social
upheaval inside the organisation?
Finally, normally associated with such a radical change in business strategy there would be
organisational change in terms of how the management has worked or is working. We have seen an
influx of new management come in from offshore, and I kind of get the impression that the company
has bolted on a
separate management infrastructure over an existing one. I am just wondering how you are going to
sort of reset the lines, and will we see a fresh organisational structure appear from this new
strategy?
SOL TRUJILLO: Okay, you have asked a lot here, so let me try to remember it all and then try to
address it all. Number 1, in terms of the revenues
PATRICK RUSSELL: The rebalancing issue on PSTN.
SOL TRUJILLO: In terms of the rebalancing issues, we are not talking about any kind of rebalancing
per se because that is not at the centrepoint of our strategy. The centrepoint of our strategy is
really about how we think about pricing plans, whether we start new types of pricing plans, whether
we have subscription pricing and other things that can affect this kind of mindset relative to
whether I want to stay on a usage based kind of pricing plan or do I want some sort of certainty in
terms of what I get and how attractive is it? It is about how we think about integration and
simplicity of services that are seamless between wireless and wire line, that you will see us
introduce over the coming periods of time. It is also about these features of services that get
enhanced or added on
to the core capabilities.
But as you saw from the charts that we showed earlier, we have a pretty aggressive assumption
relative to PSTN revenue decline and some of it will be driven by VOIP and the SKYPE type players
as well as some of the others, the Vonage type players that have a different way of thinking about
Voice Over IP. They are all factors but they are not really going to drive our strategy in terms of
what we do.
We will look at Voice Over broadband as a competitive response and creating attractive pricing and
packaging around that, and we will do some other things that we are not going to talk about today.
But in terms of revenue picture on PSTN, it is declining, it is going to happen, the question is at
a double digit rate or a half double digit rate kind of scenario, relative to the environment and
cost and what is the mix of people, et cetera, et cetera.
I said this before: We have full-time employees, we have part-time employees and we have contract
employees. It is going to be a mix of all of them that will be affected. Primarily I think first it
will be more on the contract side of employees than it will be on the full-time kind of
employees.
Some of what we have in place is a variablisation of some of our costs and that is associated with
the part-time and that is associated with the contract, but obviously we will preference our own
people inside the business, because that is a principle I believe in and I think that is a
principle all of our senior leadership team believes in. But we are going to be very pragmatic in
terms of what, where, when and all of that.
How does it relate to morale? Obviously, so far, all the employee meetings I have had, I have
talked about we had to lean down the cost structure of the business. I think that when I said that
when I first came, it has been in a lot of news stories and other reports that all our employees
get to see, and I think our employees know that that needs to happen. I think almost universally,
everywhere that I have been it is understood. What our employees want us to do is to be clear, to
be quick, to be decisive and to get on with it so that they can get on with their lives.
I will share an e-mail I got this past weekend from an employee leaving the business as part of one
of our
initiatives that we have already announced. This employee sent me an e-mail saying: Sol, I am
going to be leaving. I have worked at Telstra for six years. I have enjoyed my stay here at Telstra
and now I am going to be affected by one of the decisions that you have made, but I think it is the
right thing to do. And I want to wish you the best because Telstra is a company I have really
enjoyed working for. It has just got to be done, I think everybody knows that.
In terms of your comment about a bolt-on management team, I hope you saw today that there are no
bolt-ons here; we are an integrated team. This team has been working hard together. You can take
Bruce Akhurst or David Thodey or Justin Milne or David Moffatt or Deena Shiff off to the side and
say, what about those Americans versus some of those others, and some of the other people we
brought in from Europe and that all that? The answer is, I am a team builder, I believe in teams
and the only way you get things done is through teams and if people do not like being part of a
team then they will not be part of that team.
We have spent a lot of time as a leadership team aligning ourselves around strategy and also
aligning ourselves around roles and responsibilities, and also then finally aligning
ourselves on whats going to be required to operate and deploy the strategy that we have been
talking about. I hope you saw it today, that everybody is ready. Bruce, after the break, kind of
said to me, We got to get going, because it is now time not just to talk about it but to really
execute.
QUESTION: Thanks, Sol. Andrew Hines from Morgan Stanley. Sol, first of all, let me just say
congratulations on what I think is a great vision for the company, and I think if you can execute
this well, then its going to great for Telstra and for the country over the next five years. I
must say, however, Im a little sceptical on your end point financials. It looks to me like youre
defying your own law of gravity in some ways, in terms of your margins. Your margin today is
worlds best, which means youre either charging more than your peer group globally for services,
or your cost structure is that much better than your global peers. What gives you the confidence
that, five years from now, the gains youve made in your cost structure, if you implement this
well, arent going to be given up to the consumer in pricing and we dont end up with your margins
at 42 per cent, rather than 52 per cent? Thats, kind of, a big picture question. Ive got another
question for David Thodey just on execution. One of the things we hear from other carriers who are
going down the next generation network path is talking about how to integrate the customers into
that
experience. David, have you done any work with your big corporate customers on are they ready for
this yet? Are they ready, in the next two to three years, to turn off their systems to integrate
into an all IP core? You know, what sort of changes have to happen at their end to be able to
implement what youre doing?
SOL TRUJILLO: Okay, let me take the first part and then, David, Ill turn it over to you. In terms
of, you know, the discussion about the business model, youre really asking a question about the
business model, at least the way I hear your question. I want to be clear; the way that you start
thinking about 3G, HSPDA going forward the way you think about next generation network going
forward, youre going to dramatically reduce the cost, the incremental cost to serve your customer.
On top of that, then, the incremental cost to bring to market the applications and services is
going to be dramatically different. Its basically changing from a physical, you know where you
have lots of, you know, cost of goods sold, if you will, associated with every product and every
service, to one where youre moving into, basically, a software-enabled kind of environment, which
is what really allows you to drive your margins, so that the margins per unit, if you will, go up.
Now, how does that relate to pricing to the customer? How it
relates to the pricing of the customer is how we think about
the segment and what the utility or the value is on that application or service. There is a
lot of modelling that has happened and will happen today and tomorrow, in terms of how you
price that. If I help a customer take, you know, $100 million of costs out of their system
by one of the applications or services that we have and I price it at $50,000 or $50
million, depending upon the value of the benefit, theyre going to be willing to pay it if
it gets them the outcome. Thats what value based pricing is really about, as opposed to
cost based pricing, which is kind of the mode that everybody is in. Everybody is trying to
find that lowest point. Telstra has had the highest margins, competitors are willing to
live with lower margins, so you keep on getting into this spiral. What I want all of our
competitors to understand is that were going to have a much lower cost platform than
theyre going to have. That is a management thing, that has nothing to do with regulation,
that has nothing to do with copper loop, it has everything to do with how youre investing
to take costs out of the business.
Thats what were going to be driving here, so that everybody understands that when they
compete with Telstra going forward, its going to be a different game. It has nothing to do
with what regulators worry about.
But back to the customer. It is about the applications and
services. Its about the way that you generate them, and the margins are going to be
dramatically different. Therefore, the outcomes and the numbers that you saw are that way
and we will be able to sustain them because weve seen that in the mobile world. I saw it
in the mobile world in Europe, where, if you go to the UK there is no more competitively
intense market than in the UK, and we were able to sustain those margins. We took our EBIT
and margins up, while I was there, from 31 per cent, up to 38, 39 per cent EBIT on margins,
in a market where you have six or eight infrastructure players, not resellers,
infrastructure players, and you can walk down any street there and youll find the value
propositions that everybody had to move to, Vodafone, Orange, T Mobile, 02 and all the
others. So I really do think that this is possible because we have a strategy.
Now, the other part of it is simply its about the network investments that were going to be
making. If we sustain the platforms that we have today, with all the redundancies of networks and
systems that we have today, youre right, it doesnt make sense, nobody else is there. The final
point Id say, when you say, Well nobody is really talking about those kinds of margins, nobody
is really integrating their wired and wireless business the way that were talking about,
because everybody has separate, stand-alone structures. Were going to make sure that we
can take advantage of costs wherever we can. Okay. David.
DAVID THODEY: Yes, its a good question. The short answer to your question is yes, but more so
weve already done it. I mean, at Woolworths weve just rolled out IP to all the stores and it is a
big job because the whole dynamics of the way the network runs and the interaction with the
applications is quite different. Then weve just done IP telephony at Norwest Park, where, you
know, Roger has just taken the head office out to. Weve had to do a lot of work because putting IP
telephony in is difficult. Suddenly youve got a whole new dynamic going on in the business, from
operational issues of running PINs etcetera. So, yes, youve got to plan it, but the value, or in
fact more than the value, the need for the customers to do it is compelling. Delivering the new
applications in terms of servicing their customers is driving them that way. So I think that
creates opportunity for us, to be honest.
QUESTION: I mean, I guess the point of the question was you cant really turn off the old networks
until your very last customer has converted over, so there is always going to be the recalcitrant
customer who says, Im not ready to turn over yet. What happens
in that situation?
DAVID THODEY: Yes, well, thats I think if you have seen a chart that Greg put up, that we will
support things like ATM and Frame through the IP core, because we realise that were going to have
to, you know, migrate people, and also some people stay on ICM back up, but well try and move them
through and give them a good redundant network as we go forward. But theyre real issues and were
going to work through them.
SOL TRUJILLO: Were going to take these last three questions and then were going to close off this
part of the meeting and then well move into the media session. Okay.
QUESTION: Ian Martin from ABN AMRO. Question on Sensis. Ive been trying to grapple with this
question about whether the growth prospects for Sensis and the prospects and value, and so on, are
better because Sensis is part of Telstra, or whether it would be better off as a stand-alone
company. I think the answer is that, particularly when the growth is coming through from
mobile-based search of the internet and so on, that it probably should be part of Telstra. But it
wasnt obvious where the revenue synergies were, for instance, common marketing and so on. There is
some evidence, I think from presentation of cost synergies, particularly
on the IT side, but when I look at your capital spend it is running at although it seems low at 5
to 6 per cent, thats twice what the peers are. There are some obvious differences in the strategy
you talked about where youre, for instance, running lots of different brands, therefore lots of
different customer access points, which must be confusing and costly. Youre going down this
multiplatform route, which I can understand, but is complex, and your customer segmentation, if
Ive got it right, into premium, silver and bronze seems at odds with the needs based segmentation
that Bill Stewart was talking about. So where are the benefits?
BILL STEWART: Its not about IT rationalisation and Greg running the IT system for Sensis, thats
not where the principal benefit is, although there will be benefit through Telstra procurement
processes. So well be definitely using the procurement processes to drive our costs down. But
thats just one element. The real guts of it is getting the one and a half million customers per
month from BigPond and the millions of customers from Telstra.com that were now getting. And also
having, on the screen when eight million Telstra customers turn on their phone, there is Sensis. I
go to my customers now and I say, There are 8 million customers there that can find you just by
going like that. They dont have to scroll through menus and screens and all the rest of it, there
it is. Weve shown that over the last couple of months with
BigPond. Thats why weve gone from 100,000 a month to 1.4 million a month. So its just phenomenal
traffic. Its really getting into the on-line area. Its absolutely consistent with what Sols
talking about in terms of - - -
QUESTION: Thats driving a lift in advertising rates?
BILL STEWART: A lift in advertising rates?
QUESTION: How is that driving the kind of revenues youre getting?
BILL STEWART: Because were providing to the advertiser a much broader audience, so well have
other charging models, not just, you know, pay to appear, but it will be pay for performance, you
know, pay per lead, pay per sale, all these sorts of things are going to drive it. Were seeing it
already.
QUESTION: Tim Smealie from Citicorp. I think we can probably safely assume that Optus and AAPT and
the rest of your competitors are already on their way down to Graham Samuels office to get access
to the fibre to the node. Can you explain how you come up with the commercial justification for
making the investment, given youve got uncertainty on last mile access, and clearly there will be
uncertainty on the second last mile access. Thats my first
question. Secondly, you appear to have some fairly bullish expectations in terms of mobile revenue
growth. Can you give us some clarity on what you think the implications are for mobile margins to
deliver that sort of performance?
SOL TRUJILLO: Okay. Relative to the first part of your question, in terms of all these folks
traipsing down to the regulators office. I thought they were already there. As a matter of fact,
isnt the regulator housed in one of our competitors buildings with a name on it or something? So,
I mean, I think that, you know, I dont blame them for asking for subsidies. I mean, if I could get
Telstra subsided somehow, that would be good for our shareholders, and if you can get away with
asking for subsidies, more power to you. But thats not what we should accept or allow, to the
extent that we can affect it. In the case of putting fibre to the node or fibre to the premise,
obviously, as I said before one of the key requirements for us is a safe harbour on new investment.
If the regulator or the minister or somebody in government says, If you invest new, you got to
share it with all your competitors and youve got to take your shareholder wealth that theyre
risking in terms of the capital and give it to some other shareholder, we wont do it.
QUESTION: Isnt that effectively what theyre saying now, though?
SOL TRUJILLO: I dont know what theyre saying until they make a decision. There is a lot of
debate, there is a lot of advocacy, but hopefully there is a principle here that says that there is
a due process, there is a fair hearing, and as a regulator, as with others, you got to listen to
the evidence and youve got to look at the evidence in whole. I mean, that principle does work in
the rest of the world, hopefully it will work here. Ive not been through one of the major
decisions, but Im hopeful that good wisdom, good judgment will prevail.
QUESTION: Just on the mobile revenue growth?
SOL TRUJILLO: On the mobile revenue growth, thats part of the model that were still working hard,
I mean now literally we have just finished some of the work in terms of the agreements on the roll
out of the network and then some of the applications development work that we still have to launch.
In terms of the margins, I think that were going to be able to accelerate some of the margins that
exist today, but also the revenue growth is going to be tied to some of these applications segment
by segment by segment. Bill and I have experienced having done that at Orange, and Bill already has
ideas about things that we could be doing. He and David Moffat, in particular, are working closely.
We also
have, in the business segment we dont need to invent some of stuff that this company in the US
has done, called Nextel, relative to push to talk. I think all of you have seen the great market
cap thats associated with this company called Nextel, because its not about just their technology
associated with push to talk. They grew their business based upon specific applications. If youre
in construction and you want to manage all your sites and all the workers and all the people and
you have these push to talk walkie-talkie phones, thats a great application. If youre in another
industry and you have people out in the field, you know whether youre in the US they call them
milkmen, right, people delivering milk to peoples homes, and trying to track the people as they
work through the day and work in their load and their schedule and all that. I was on the board of
Pepsi Cola. When people talk about all of the field distribution, there is lots of applications out
there that are not about, you know, just getting air time, theyre about the applications that are
unique to an industry. We dont have to invent all of that. We can go take some of the
applications, bring them here and start focusing on the various segments that are in the market.
Thats part of what were going to be doing to start getting some of the revenue growth, as opposed
to just assuming that people call more every day. Then, on the other side, is just these whole
series of now non-voice applications in a 3G environment; the video calling, the video
messaging and some of the other applications that are now starting to take off in other parts of
the world.
QUESTION: Thanks very much.
QUESTION: Mark McDonnell from BBY. I have two questions. The first one is in relation to your
retail market share. In your presentations youve made some fairly ambitious forecasts about
turning around the retail erosion and seeing that grow from, sort of, low to mid 40s, currently, to
mid 50s to 60 in some key product areas. With the extensive market research youre now doing, Im
wondering if youre already seeing shifts in things like customer satisfaction with your service
delivery, and to what extent do you believe there is a connection between a shift in those kinds of
marketing metrics, through to improvements in market share and recapturing of lost customers?
Really, the key question is, has that begun, or is that work still to become evident in subsequent
quarters? The second question relates to IT services. A number of your competitors, particularly
the large market cap competitors, Singtel and Telecom NZ have made a number of acquisitions
recently of IT companies. Im wondering, given your acquisition of KAZ not so long ago, where the
provision of IT services fit. Most of the focus in todays presentation about IT was internally
focused when references to IT were made, to how it was going to be a new factory
at Telstra. What Im hearing from your competitors is a lot more about how theyre going to take IT
services and deliver that through to customers. I didnt hear much of that today, here.
SOL TRUJILLO: Okay. Relative to the first part of your question on the customer experience and are
we seeing changes yet, I would say, basically, no, not yet. Its going to be another quarter or two
before we really start effecting what I would call noticeable change in terms of some of the
initiatives that David Moffat and David Thodey, and Justin in particular, and Doug Campbell have
launched within the operations. So it takes time. As you saw from Bill Stewart, were going to be
re-architecting this whole go-to-market view. As you saw from Greg, were re-architecting,
essentially, the back, the hidden side of the company that customers dont see other than they
feel. So its going to be a bit yet before we start seeing a turn up. However, that doesnt mean
that were not launching several initiatives literally last week, last month, next week, next month
in terms of the business. So were not waiting for the big fix because there is other things that
we could be doing now around managing productivity, getting greater productivity, other things we
can do around how were resourcing some of our customer touch points. Again, the team is working on
that. Relative to the IT side, obviously IT is very important for us because we handle so much
volume. This is a
really big company that handles big volumes, not only at retail, but also at wholesale. So the more
that we can manage those volumes, essentially without people touching it, and the more that we can
take the number of systems that orders and calls have to go through, the more costs that we can
take out of the business. Thats what were doing there. Now, in the case of KAZ, obviously were
helping customers, on their premise, integrate some of the services and capabilities that theyre
bringing to bear within their business. So were trying to make it easier and simpler for them to
manage. That has been a decision that was made, obviously before I got here, as part of the
portfolio of how were serving our customers, and it continues to be, as you heard David talk about
it. He didnt spend a lot of time on it because today were trying to communicate whats new.
Whats new is about this whole IP infrastructure, but, more importantly, not so much about the
carriage, but really about the services and applications that are going to enable us in terms of
our large business, government, SME marketplace to truly differentiate over time. Okay. Thank you.
That is now the end, at least of the financial community segment of this meeting today. I want to
thank all of you again for your patience and endurance, but we had a lot to share. We didnt take a
break, hopefully you had a chance to do whatever you needed to do while we were talking. I wont
recap, capsulate anything other
than to say were excited about our business, were aligned as a team, were focused as a team and
we know what weve got to do. If anything that you take away, again, our business is going to be
driven by our customers, our strategies are going to be executed around segments of our customers,
and the people within our business are going to be enabled to do what were going to ask them to
do, because otherwise everything falls apart. So those of you that asked questions about our people
and the training and the morale and all that, those are very important questions, just like the
technology and the other things. Youve got an experienced team here, weve got a very diverse team
here and were going to go out now and begin executing. So thank you for joining us and well be
talking to you. Were going to take a 10minute break and then well do the media segment next.
Thank you.
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17 November 2005
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Office of the Company Secretary |
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The Manager
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Level 41 |
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242 Exhibition Street |
Company Announcements Office
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MELBOURNE VIC 3000 |
Australian Stock Exchange
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AUSTRALIA |
4th Floor, 20 Bridge Street |
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SYDNEY NSW 2000
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Telephone 03 9634 6400 |
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Facsimile 03 9632 3215 |
ELECTRONIC LODGEMENT
Dear Sir or Madam
Transcript from Telstra Technology Briefing
In accordance with the listing rules, I attach a copy of the transcript from yesterdays
Telstra Technology Briefing for release to the market.
Yours sincerely
Douglas Gration
Company Secretary
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Telstra Corporation Limited |
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ACN 051 775 556 |
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ABN 33 051 775 556 |
TELSTRA
TECHNOLOGY BRIEFING
16 NOVEMBER 2005
GREG WINN: I think we going to go ahead and get started absent the packs. They are out in the
lobby. So they are going to bring them in and start distributing them? Okay. So we will get
started here. And first off, thank you for coming after enduring yesterday. If it was hard on you,
it was hard on us because we have heard it a lot and we have been living and breathing it.
Id like to just make a comment that the people you are going to hear from today are primarily our
engineering talent and the people that are going to make all of this happen as well as we were very
fortunate to have two of our key strategic partners represented today and Ill speak more about
that in a moment. But when we get to questions and the media, I would just like to be clear with
everybody that you are talking to the technical team and the engineering team and they all talk
technology all day long until they are blue in the face and hopefully answer your questions and
satisfy those. But they are not about the politics which are interesting and they are not about the
regulatory climate which is even more interesting, but they are about building this new next
generation network, both in the mobile space and the fixed space for all of Australia. So I just
caution you along those lines.
Secondly, we are in it for the long haul and its a long/long haul but its a print and what I mean
by that is that we are going to do this faster than anybody else has done it in the past or even
attempted to do it. We have a very detailed game plan laid out and we are about execution. So we
are not going to react as a senior team to the share price, to the commentary. We are about
building this network, getting it done and getting on with it and creating values. So this is a
story of transforming Telstra as an incumbent telco into a world class, world leading
communications enterprise that helps Australia and its citizens do anything they want to anywhere
in the globe.
So, with that, I want to tell you a little bit about who is here today and Im going to take a few
minutes to do that and then the people will I cant see because of the bright lights other than
the first couple of rows. But I am assuming that as I introduce people they will stand up and
youll get an idea of who they are so as we conclude the presentations and we do the initial Q and
A, you can tag on to some people for any of the specifics that youre interested in again from an
engineering standpoint.
So again, we are going to spend about 60 minutes roughly going through a
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16.11.05
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Telstra Tech Briefing |
Transcript produced by WordWave International
- 1 -
thumbnail sketch of the technology. Its a little bit deeper than yesterday, but you will be
hearing from the people that actually are designing and working with our strategic vendors on this.
We have with us today Dan Burns. Dan, would you please stand. He has been called various things in
the newspaper but he runs our engineering and operations on the
technology side. And Dan is a very experienced seasoned telecom exec. He also spent some time
with Accenture and has a lot of experience with Sol and I, and he leads the overall engineering
technology side of our business.
We have Mick Rocca. Mick is part of the senior leadership team at Telstra, general managing
director, and Micks team builds, maintains and installs our networks. They do the hard work. Sol
called me a plumber yesterday, well, Mick is a plumber too and you know, we have the fun job. We
actually get to do the work.
With us as well is Hugh Bradlow. Hugh is the chief technology officer of Telstra. One of his
responsibilities is Telstras research labs, and Hugh will be working with all the various
strategic vendors over the next few years as we help mould and shape what we are going to be doing
here in the future.
Along with that, Ken Benson. Ken runs engineering for Telstra and Ken is a seasoned veteran of
both the BT and Telecom New Zealand and Telstra and has been in the industry a long time as well.
We have Lawrence Paratz who runs our new fundamental planning organisation. Lawrence is responsible
for the architecture of Telstras networks and all of the infrastructure associated with it. So
where do we have duct work in the streets, interduct where we are laying fibre, power, space
planning etc.
We have Andrew Johnson. Andrew is going to be leading he is to lead our data operations side of
the business. Andrew is leading several of the strategic initiatives that we are going to be
talking about in terms of the tactical portion of it as well as working with our BigPond
organisation on how we are repositioning some of the networking capabilities over at BigPond.
Then just in going down through the organisation, people that you will be hearing from day, Jamie
Chard. Jamie, why dont you come on up and take one of the seats. Jamie is going to be talking
about the softswitch. He also is a veteran of Telstra labs and Telstra and is the brains behind
our softswitch strategy. Bill Felix and Kerby Lyons will be talking to you about the IP core, the
multi-service edge that we are putting in and the ethernet, also veterans in the industry. Now,
these two gentlemen when you read their bios happen to have a background at both AT&T and then
Qwest. I just want a clarifying point. They
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were at what we call Classic Qwest. I never had the pleasure of meeting either one of them prior to
the merger with US West and I had left at the merger so the first time I encountered either one of
these individuals was when I was meeting employees here at Telstra.
Jim More. Jim, come on up. Jim is going to talk to you about the access strategy which is a big
chunk of what we are doing so he is going to be able to answer questions about fibre, fibre to the
node, fibre to the premise, etc.
Mike Wright, he is our lead engineer in the wireless space and he will be talking to you a
little bit about what we are doing with the 3G platform. John McInerney I cannot see. John is a
veteran as well and is leading part of our IT transformation. Some of you may ask where our CIO is,
and if you understood what we were telling you yesterday, our CIO, Vish, is busy just trying to
keep the spaghetti bowl connected together and couldnt take the time to be here.
Stuart Lee, and Stuart would you stand up. Stuart runs the program office. He is a gentlemen you
may want to talk to a little bit. He is responsible to me and to the board to make sure that all of
the programs that we have going are tracked, on track, delivering the business outcomes and the
financial outcomes that we have indicated.
Peta Jurd, Peta is responsible for strategic alliances and works with our various strategic
partners and is working with some that we have not yet announced and she manages those
relationships for us and works closely with our CTO, Hugh Bradlow.
Ian Wheatley, another one that you may want to corner if youre successful. Ian runs procurement
or sourcing as they refer to it here and Ian is responsible for all of the procurement across the
big Telstra. That includes our subsidiaries and he is the one that is going to be rationalising the
supplier base outside of technology as well inside of technology.
Catherine Payne. I think Catherine may be in the back of the room. Catherine is in our PR
organisation and comps person that is responsible for communicating and dealing with the press but
also with our employees and how we communicate what we are doing and we are going to be doing a lot
of that.
Tarnya Dunning as well is part of Catherines organisation. She is here and you may want to get a
chance to speak with her.
Then we have Damien Coleman, and, Damien, I want to make sure they see you. Damien is my lead
attorney and, you know, we have got to have an attorney. They are good to have and particularly in
this environment.
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John Goner. John, would you stand, wherever you are at. John is a consultant. He has worked with
Sol and I in the past. John has built networks in Europe, the US and we are trying to get John to
sign up for a short stint here as we deploy 3G, but he is very well known in the wireless world and
has built both CDMA and GSM networks. And I believe thats it on that side.
Then our investor relations people, David Anderson and Greg Slade and Anthony OBrien are here. I
believe they are in the back of the room. If you have more financial type questions, I will refer
you to IR.
And then we have Andrew Maiden, and I dont know if Michael Grealy made it or Rod Bruem but more of
our PR people. From Bain, if you choose to try to track the Bain people down, we have Chris Harrop
and Mark Kovac. Im not sure whether Andrew Klein was able to make it this morning or not and they
are here as well. So, I think thats it on the Telstra side of the house and then Im very pleased
that we will have available
and they have agreed to make themselves available to the press after or to the analysts, after we
conclude the formal meeting, and Hilary Mine who is the CEO of Alcatel Australia and Hilary joined
here in Australia in October and she is responsible for the businesses across Australia and New
Zealand and New Guinea. Prior to that, she was the senior vice-president of Alcatel North America
and she has got an extensive background in technology, is an outstanding partner and Hilary and I
work closely together and she is going to be available for you as well.
Along with Hilary is Phil Tully. Phil is the senior vice-president of operations for Acatel Asia
Pacific and Phil is here today and he also will be responsible for managing this huge Alcatel
project. So he will be running all of the Alcatel resources and helping with the project planning
all the time and making sure that we stay on schedule, on time under cost, so that we deliver fully
functional. So Hilary and Phil are here from Alcatel and they will help you on the Alcatel side of
it.
From the Ericsson partners we have Barry Borzillo. Barry is the managing director for Ericsson
Australia and Barry and parts of his team will be here as well, and then we are very fortunate that
we have Hakan Eriksson. Hakan, would you please stand. He is the worldwide CTO for Ericsson. And I
really encourage you to talk to Hakan because he will answer any of your questions regarding the
debates about CDMA, GSM but more importantly what a road map is and how there is a very clear plot
I believe would be the term youd use, to move us from 3G to Super 3, to 4G riding on an IP network
software defined switching, and its going to be very very good for all of Australia and how it
positions us globally, and he will probably share with you some of the other players in the market
that are doing the same thing. So its not Telstra by itself, we are not out there alone, and I
think Hakan will be able to help you with that.
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And in addition to that, and I seem to have lost Alex Sinclair is here. He is the chief
technology officer of the GSMA Association. He has years and years of experience with all the
mobile operators all around the globe and he also will be available for answering questions.
So, thats the team of people that we have assembled for you today and we will make them available.
I will try to stay for a few minutes at the conclusion but I have to get to another commitment and
I will be on my way. So to kind of lay out the day or the morning here, and the good news is this
doesnt last as long as yesterday did, we are going to start and we are going to work our way from
the customer into the core. Thats how we are going to talk to you about what we are doing.
So Im going to start with access and Jim More is going to speak to you about the access part of
the network. Then we will get to the backbone and how we carry and aggregate everything in to the
softswitch which will be Jamie, and then we will talk about wireless and then we will talk about IT
and then we will open it up for a 20 to 30 minute general Q and A and then the people will be
available post the formal part of the program. So that with that, Id like to introduce Jim Moore
and, Jim, why dont you take them through the access please.
JIM MORE: Okay, thanks Greg. To kick off the technology discussion, as Greg said Im talking about
access. Lets just first define what I mean by access. It really is the connection between the
customer and the core network for which my other colleagues will be talking about after myself.
Access is also one of the biggest pieces of infrastructure that Telstra has in the end-to-end
picture of our network. It has got a long history, access. It has been a backbone of Telstra since
it formed. Its essentially based on a copper network and also has over time developed a number of
other technologies which have enabled us to expand it, enhance it and provide services other than
telephony which is really what it was originally designed for. So its a huge asset we have, and
just to give you a sense of its size, at this stage in the copper network alone, we have 21 million
pairs, capable pairs available for connection to customers across Australia. So its a large asset
and a key part of what this overall transformation is about.
Before I talk about the technology as such, its important to really understand what we are trying
to deliver over this technology. In a sense, access is enabling a number of different types of
future products to be provided. The sort of things that will be available are things like high
speed internet, voice over IP which Jamie will talk more about later, the possibility of TV
delivery over IP, telecommuting, video conferencing and video delivery of services in general.
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So the importance of what the access network can deliver is in twofold. Theres two really key
dimensions to access. What we will be aiming to do is deliver a capability which is fast so; speed
is important. So if we are delivering video content, a high speed content to a customer, getting
it quickly is important and getting a lot of information is important. So speed is a critical
criteria for access.
The second part of access is really about capacity. As more and more customers use more and more
of these sorts of products, they start to demand more and more of the infrastructure and the
dimension of their actual core network and the access network. So its very important for us in
access to build enough capacity to deliver what will be a very demanding requirement to satisfy
these services. So where are we today? Access, as I said before has got a history. Theres a lot
of copper network out there. We very much intend to exploit that copper network and leverage it to
the best possible use. But as we have developed the access network over the years, it has really
been an evolution of technology. We have grown from access from a copper network to a fibre
network. We have delivered fibre for a number of reasons. One of those reasons is to enable us to
expand our access business. As the communities grow, new estates are built and the redevelopments
occur. What we have done is build technology in our access business connected to the exchange by an
optic fibre, but we actually put electronics in the field in cabinets that sit on the street side.
What they do is enable us to connect to more customers through multi-plex equipment.
As a consequence of doing that over the years, what we call pair gain technology has been a huge
benefit for us in expanding the reach of access but it has one drawback in the sense that it was
built at a time when telephony reigned supreme and of course its no
longer possible to pass Broadband through some of these technology. So unfortunately, they become a
broadband blocker, and a very visible one. Examples of this would be and it has got lots of
profile in recent times is our rim technology, remote integrated multi-plexes. They are the ones
that are large cabinets that sit in the street. Enabling those for Broadband has been a priority
for us. In addition to that we also have very small pair gain systems that simply split one pair
into two or four services, a digital multiplexes as well but they are sprinkled through our
distribution network.
So just to put a size around what we have today particularly in the five major cities that were
spoken off yesterday. Theres 5.4 million PSTN or ISDN services; theres 1.1 million in that
footprint alone which is now served by Broadband. What we have been doing as you well know, we have
been rolling out Broadband technology now for some time and the technology we have been using is
essentially ADSL first generation. And that 1.1 million services there is using that technology in
the main.
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Data speeds are 1.5 megabits per second out to as far as we can go. One thing about ADSL, its
dependent on the distance as to how far you can reach. At lastly, at this stage, we have a 97 per
cent Broadband coverage in the five major cities. The remaining 3 per cent are right down to those
Broadband blockers that I mentioned before.
So, what are we transforming access to? Well first of all, we are transforming it to a high speed
Broadband capability. As I said before, speed is important and speed is certainly an aspect that we
are focussing very heavily on. But I mentioned both dimensions of speed and capacity. To achieve
the sort of speeds that we need to achieve using the DSL technology, we really have to get closer
and closer to our customers. The defining characteristic of ADSL is it really is dependent on how
far you are away from the DSLAM, the technology that serves it.
So our intent is to capture customers within one and a half kilometres of those DSLAMs which means
one and a half kilometres around the exchange and any of those customers outside that one and a
half kilometre distance will be satisfied with a technology thats deployed in cabinets, in the
street and they will be located also within one and a half kilometres.
The benefit we get from that is those customers are all then served with the technology thats
capable of delivering 12 megabits per second or higher. The 12 megabits per second I will explain
in our next slide what our limitations are around that. The other aspect of this technology is that
as we deploy more and more out into the network in cabinets and serving those customers, we will
fully populate those cabinets. So our intent is to fully provision. The advantage of that is much
faster connection times and much better customer experience. Lastly, the welcome part of all of
this evolution to the new Broadband world is we will actually remove the Broadband blockers, those
pair gain technologies I mentioned before out of the network.
A little bit of defining what 12 megabits and ADSL means. This is a very telling graph. ADSL is
essentially a very high speed multi-plex technology. Its delivered over a copper pair. Its not
the worlds best transmission medium so its in a sense as you go further
away from the DSLAM, the signal attenuates so it is the speed you get as a customer gets less the
further out you are. To ensure we get a uniform and high speed experience for the customers, we
have designed the 1.5 kilometre point as being the point at which you can achieve the full maximum
12 megabits per second or higher.
12 megabits per second is effectively the ACIF which is the Australian Communications Industry
Forum. The benchmark they set as being the minimum depends on where you are and the circumstances
and the degree of
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interference thats in the cable at the time. You may get higher than 12 megabits, it may range up
to 20. The other aspect of putting technology into cabinets and what we call the fibre to the node
technology, is it means that as you will see in those five major cities, two-thirds of those
customers will be served by cabinets, one third will be served from the equipment in the exchange.
The important criteria around all of this, that 100 per cent of those customers in those footprints
will get those speeds as there will be no Broadband blockers in the way and all those customers
will be within one and a half kilometres.
Another important technology which we have installed in trial situations in Queensland is fibre to
the premises. This was mentioned yesterday by Greg. Fibre to the premise takes the fibre
technology all the way beyond the node points to the actual household. It is the most effective
way of delivering the highest speed service in a long term. Economically it is the best candidate
for deploying in new estates, in greenfield areas where theres no existing infrastructure.
So it is the deployment of fibre to the premise will be in those new estates. It will provide a
voice and very high speed services. It has the additional capability of providing video in two
different forms. In our current technology we use which is called BPond, Broadpond Passive Optical
Network, we either deliver it over an RF equivalent RF network or we can deliver it over IP. The
options we have at our disposal. The other important aspect of the technology for fibre to the
premise, is that its free. Its soon migrating or evolving to the GPond technology which is
gigabit passive optical network which enables us to get much higher speeds again to customers.
As I mentioned before, pre-positioning is a fundamental part of us getting our best customer
experience. The reason its such a great initiative to do that is because essentially what we have
been working with in terms of Broadband up until now, if Broadband services are required, we roll a
truck to connect that technology to that customers line and therefore the connection times take
days. With the technology such as what we are talking about and the fact that we are fully
populating it into those locations, means that we can reduce that multiple days of connection time
down to hours. So its a much greater experience for the customer and its certainly better for us.
Another aspect I would also like to mention is that as we transform our network to this fibre base
and to this high speed DSL technology base, what also comes with this is a much more effective
maintenance regime. Its less costly to maintain. Its less impact on customers. Its a much
cleaner environment for Broadband and a much better experience overall.
So what does all this mean in terms of what we are going to do over the next
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three years? In that time, we are going to upgrade 450 exchanges within this five city footprint.
They will all be upgraded with these IP DSLAMs. We will be installing 20,000 fibre to the node
deployments. These are located at the cross-connect point or the pillar point as we call it within
the access network. In preparation for delivery of this service, we will be what we call
conditioning the network. This is the access network. In doing that, we are removing the
Broadband blockers, and the best example of that, we have 7,500 pair gain systems we are taking
out.
We will replace those where we need to with clean copper and also we are replacing other blockers
that we have in our network which are things like loading coils, bridge tap, those sorts of things
that actually interfere with the signal coming from the DSLAM. This is happening over a three year
period. What we will end up with is a fully provisioned high speed Broadband to 4 million service
addresses. All these PSTN services that currently earn that footprint will be served by the voice
on IP technology that Jamie will talk more about and they will be satisfied through what we call a
multi-service access network technology.
thank you very much.
GREG WINN: So much for technology. Turn up the mic on the podium please. Anyway, thanks Jim. I
cant emphasise enough what this is going to do to our cost structure and what we call bad volumes.
Things like truck rolls, fault management, repeat reports, impacting our customer experience and
all the associated costs, let alone the enablement of all the new technology and the services that
go with it. So next up, now that we have talked about the access, we are going to talk about our
backbone. Out at the ethernet aggregation, the service edge and the IP core and Bill Felix and
Kerby are going to team on that. We are a little bit behind schedule, guys, so we will need to kind
of pick it up. Thanks.
BILL FELIX: Okay, with that prompting, I will be brief. Ill give a very brief overview of the
overall transformation program that we are focussing on in the core area and ask Kerby to come up
and talk about a few specifics in that area.
Involved in core transformation is a journey to a unified common packet core. There are typically
three elements involved there. There is a core itself, service edge and how you distribute packets.
The keys to success in this area are going to include meeting rapid growth through scalability
options that lower our unit cost, about dramatically increasing our reliability through in part
better design, in part new infrastructure, and in part retiring some of our older infrastructure.
Lastly, its about enabling new services and new service combinations. You may be a little
surprised to see the same view graph from Jim as from me. You will
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see this view graph later because we want to emphasise the point that what this is about is our
customers. From a core standpoint, Im here to help the gentleman you saw come before and the
gentleman you will see come behind effectively do their jobs and deliver
our services to our customer. My viewpoint is a little different in that Im an enabler. So in that
enablement set, this is not just about bandwidth. This is about being able to provide on an
application basis the quality of service that each customer in their application might need first
on a static and then later on a dynamic basis.
Lastly, its about being able to mix those seamlessly. Where we are today, well, within the core
and the distribution area, we have a large number of networks and distribution footprints. Theres
a variety of reasons why we are there but here is where we are. What I would say about this is one
of the fundamental things about the telco business is that its a scale game and we are at a
significant disadvantage at this moment in time. Worse is John will get into later, each one of
these platforms also has its own support system infrastructure further exacerbating our scale
disadvantage. Equally important to underline here with this kind of architecture, its very very
difficult or impossible to enable the products and the product combinations we would like to do
going forward.
So with that, a little bit about what the new world might look like, its three major elements.
First is about what we call ethernet distribution. I would underline for all three of these
elements, we are also always working on providing additional scale options at a lower unit cost,
but there are some key other things for each one of these. For ethernet distribution, its about
integrating voice, video data and mobiles distribution plots into a single plot which we do
separately today. Its also equally important about providing for lack of a better term the hooks
that will later on allow us to be able to provide that quality of service item that I mentioned
earlier.
In the multi-service edge area, this is in part about providing IP base support for our current
customer set, things like ATM and Frame which does a number of things. In addition to unit cost
advantages its also been enabling our customers to make decisions about their equipment on their
own timeframe independent of what we are doing and allow us continue to migrate away from mature
infrastructures at our choosing. Equally important, its about pushing our core out further into
the network which will enable some key reliability activities that Ill talk about in about one
second.
In the MPS core, probably three key things right there, medium terms, we have some important site
constraint issues which we intend to address, but equally important this initiative is about
dramatically increasing our reliability through use of completely modular hardware and software
designs as well as redundancy, as well as designed in day one, the ability to seamlessly combine
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and add new services. So with that, Im going to pause and then ask Kerby to come up and talk a
little about the key programs.
KIRBY LYONS: Thanks, Bill. So essentially what I hope you got out of that so far is that theres a
lot of operational complexity thats in the network. A lot of it was because the technology
limitations at the time when we started rolling these product sets out, so what Im going to walk
you through is taking a look at the ethernet aggravation, the multi-service edge and IP core and
how our plan is to quickly four years is quick from a technology perspective simplify the
network, provide a better service to our customer
and encourage all the new applications that Jim spoke about. Now, a lot of that you will see is as
we reduce the number of platforms, hopefully it becomes obvious that operational complexity
continues to decrease.
Ethernet aggregation. What you see is we essentially have nine different types of distribution
networks that we use today. As you can imagine, the complexity of trying to manage that and
continually offer a reliable service to the customers gets very hard. The whole plan is to, as the
technology, use the new technology and our strategic partnerships with Alcatel to be able to reduce
that complexity by introducing new technologies and collapsing a lot of these architectures
together. And again going back to enable better service to our customers, right.
If you will notice, a lot of the platforms you will see there, that its really an increase in
capacity from the current technology from 40 gigs to 160 gigs, given, you know, a four times
increase as far as the capacity of the network which we want to acquire for the access application
thats coming on board.
Multi-service edge, same thing. A lot of technology was installed into the network to support
different product sets because the technology has continued to collapse and evolve overtime. Now
was the appropriate time to go out and start replacing that technology, use the new technology,
collapse our product sets, simplify operations, but maintain the scalability thats required to
continue to go forward. Our network today is running around on 60 gig platforms. What we are
looking to do is increase that up to 400 gig platforms through different strategic partnerships
again.
IP/MPLS core again two different networks driven by two different product requirements limited by
the technology that we had available. New technology, Cisco CRS 1 allows us to collapse those two
different networks into one network but still increasing the overall capacity by 77 times the
capability set we have today. Its a huge increase. That increase allows us to meet the access
requirements, the Broadband initiatives that we have coming and to continue to grow the network for
the next five to ten years.
Now, all thats real good. Its all a lot of puffy charts so when can we get it
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done? Bam, Cisco CSR1, March, right; we are going to start putting traffic on that platform in
March. We are going to continue to evolve the rest of the network over the next four years, we are
going to exit some of the legacy platforms if you will to simplify the network. They have to both
be done almost in parallel. We will be a little bit ahead with the new technology. We will
migrate and rationalise the network as we continue to put the new stuff in, but this is a very
realistic timeframe and its something that we are going to get done.
GREG WINN: Thanks, Bill and Kerby. I think just so we are clear and I am obviously dual-tasking. As
you think of it again from the customer, from the access to the nodes and why do the speeds build
and the capacity builds, its because we are funnelling things into a core so the core has got to
have a lot of horsepower to be able to run these next generation networks and all these
applications that we are talking about. Again, for the analysts in the room, you know, the
reductions of these ethernet platforms, the edge
platforms, the amount of router boxes we are going to have, it significantly changes our CAPEX and
our OPEX structure, not just immediately as we deploy and decommission, but on a going forward
basis because the ability to add capacity, it doesnt take as much effort and its not as costly in
the future. So thats why you see our CAPEX curves change as we get further out in time. So next
up, moving into the softswitch now, Jamie Chard.
JAMIE CHARD: In 1999 Telstra launched its first voice and IP product. Since then we have delivered
a number of products to market that actually use an IP core to deliver voice capability and carry
voice traffic. Its been an exciting ride because the products, the technology and importantly the
architectures are maturing. They have reached a point of maturity now where we are taking it to the
next stage and going to progressively roll out a softswitching infrastructure to relate large
components of our traditional core what we have refer to as the PSTN, the switched voice network.
Today Im going to take you through some of that transition and Im also going to take you through
what we mean when we talk around a digital home and around the delivery of home gateways and those
new services that we spoke about earlier into the home.
Jim picked up on these services here. In a voice context, we will continue to deliver the plain old
telephony service, what people refer to as the PSTN. The plain old telephony service will be
delivered differently with different infrastructure, but thats not as far as it goes. We are
looking to deliver enhanced voice services and capabilities. So not only is there voice on IP,
there is video on IP. There is also the transition of the plain old telephony service into a more
enhanced voice service so not just VOIP but something more greater than what you would actually
expect off a plain old telephony service.
Let us look at our current network. Telstra has a fairly traditional network for
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delivery of voice. Its a three layered network based around what is referred to as class 4 and
class 5 switching. At the moment we have about 250 odd nodes in our network switches, that is core
switches, that actually deliver that capability to our customers. This network is a single
application network in the sense that it is primarily there to deliver voice. Yes, we have a lot
of voice products that are wrapped around that but that network is optimised for voice. It is not
optimised for the sort of multi-services that we have been talking about here today.
Within those the five city areas that we are looking at for the transformation, we have around 5.4
million services in operation. So as Jim picked up earlier, those services for the plain old
telephony service will be transitioned over to the new softswitch infrastructure. That will take
out 116 of those 250 odd class 5 and class 4 nodes that I spoke of earlier.
The transformed network is moving towards, as we have said, a common core. We just had Bill and
Kerby take us through that. Key to that is the centralisation to a smaller number of softswitches
so we will be looking at five mated pairs of softswitches. To give you an indication currently we
have on most of our class 5 switches we would normally dimension to about 120,000 odd services in
operation. These softswitches will take us up to a dimensions of about 2 million services in
operation off each softswitch. Those
softswitches because of the size of the customer base and because of the centralisation clearly
need to be redundant and resilient so we are looking to have five mated pairs of those softswitches
within each of the zones that we have designated, and Ill speak to that shortly. The core of the
delivery of the voice itself will be switched effectively through the IP core network, so based on
the MPLS and IP core.
We will continue to deliver the plain old telephony service so the features and the capabilities
people see today will be there. They wont need to change their handset as such. It will still be
delivered down the same copper line, the same base-band transmission that you do see today. But
should the customers choose to, we will also take them up a level in terms of the voice capability
to an enhanced voice services which actually deliver the voice all the way to the customer over the
Broadband part of the line. So we deliver over that ADSL connection and we will be delivered as
voice on IP and we will touch on that shortly in terms of the digital home.
The transition as you will see here, we have depicted what it means for a customer that is on a
traditional plain old telephony service. In effect the copper wire is being taken away from being
into a class 5 switch as you see down the bottom with those pictures down the bottom and follow the
arrows. They are transitioned up into the multi-service access nodes. These multi-service access
nodes are effectively a DSLAMs enabled with voice cards and
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voice capability. So at the termination point of the copper, the voice is changed from a base band
voice signal into an IP signal and is carried as voice on IP across the core.
Central control is from the softswitches, the five mated pairs of softswitches in the core of the
network. The actual transition of those packets and the quality and the delivery of those packets
goes across that quality enabled IP core that we spoke of earlier. It comes back again into the
core of the net, back into the DSLAMs and delivered back out to the other customer at the second
end of the call. We will also be introducing further capabilities as I said around the voice on IP,
so as weve depicted there also, certain transmission of voice and the enhanced services will be
going IP all the way out to the customer over their Broadband connection.
The softswitches here we have depicted where those softswitches were. We have looked to have those
centrally located and fully redundant, full capability to switch over between those nodes. We will
also look at geographic diversity on those softswitches as well so should we happen to lose node or
we need to lay balance across the various areas, we will do so. In these type of networks it is
very important that we maintain that control point because the capabilities are inside that core
softswitching unit and that driving the whole of the voice network. So as we are saying,
approximately half of Telstras services will be moved over to this new softswitching core. So the
remainder of the network will be continued to be delivered off the class 5 and the class 4 exactly
the same as they have now.
I spoke a little bit earlier and mentioned the words digital home. About 12 months ago Telstra
initiated a project around the delivery of these capabilities into the home. Its
okay to have those services there but its not okay if the customer cant use them or doesnt have
the capabilities, the technical knowhow, cant make them work. At the end of the day, the customer
is looking around service and that service to be delivered to them. They dont really care about
how the technology is to get to them.
Recently there was a study in the United States looking at people setting up their home networks
and the technology involved with that. Currently, over 55 per cent of people actually get somebody
else to set up their core network, and bear in mind these are the technology leaders. So the
complexity involved in setting up your home network is just way too difficult for most people.
You like to know that of the 55 per cent that they referred to, a large component of that was the
spouse, the others are friends and other people around them. But they are definitely looking for
somebody to help them set up their home networks and it only gets more complex.
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The aim of the digital home and the capabilities that come about through the use of home gateways
and things is to allow us to be able to service directly into the home and make it easy for the
customers to effectively connect to these devices and should they have any problems, we will be
able to be there to assist them through that whole process. That means that we will be able to look
into the home gateways and see exactly how they have got their capabilities. Of course, we have to
be very mindful of things like privacy etc., but if the customer is seeking assistance, then we
will be there to make sure that their home network and their services are delivered in the way that
they expect those services to be delivered. In other words, they work, they get what they pay for.
How do we do that? We noted that we have softswitches and a range of application servers which are
depicted on the far side of this slide. But the actual capability to deliver into the home is
around two key elements, the first of which is the home gateway. That is the central hub which
brings the service into the home, delineates between the various service, sets up the
configurations, allows the customers services to be managed in such a way that the actual service
is effective and efficient. Back inside of the core of the network we deploy what is referred to
as remote management systems. Those allow us to do auto configurations of the devices as required.
They also allow us to troubleshoot and to see what is actually happening in a core network.
As I noted earlier, there are key requirements there that of course we are not really looking into
customers networks without their permission. But basically, when there is an issue in place, we
will have the capability to assist the customer so that they have that service and that service is
delivered. There are a range of other components that are actually wrapped around that, some of
which you see, there are authentication service and other things that allow this service to
effectively be plug and play. You bring home a unit, you bring home a set-top box or something, you
plug it in and off it goes and the network will fully configure it and manage it for you.
The delivery of the softswitching program and the digital home program. The self-switching program
is going to take two years for us to deploy the actual softswitches in
those five designated areas. Once the softswitching deployment is complete, we will then start to
transition over those customers in those footprint areas to the MSANDS. Those MSAND boxes as they
get rolled out as Jim noted across the core. At the same time, we will start to as we move over
exchanges, we will of course start to take out some of those 116 odd class 5 switches. The ongoing
program for that we expect may take up to the end of the year 5, it may be its done sooner, we
will see as the transition goes through, but the core capabilities will be in the network in the
end of the two year program. Thank you.
GREG WINN: Thanks, Jamie. I think a couple of key points here is we are
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going to move with absolute speed so we intend to try to beat these timelines because time is
money. Secondly, in the analysts community, by the way I was asked to remind everybody either
remind you or remind me, Im not sure what the note was for, but we will have the analysts ask
questions first and then the media after. But when you think of these 116 switches, classified
switches were taken out, with that in our cost structure comes power and we spend a tremendous
amount of money on power every year in terms of upgrading power capability into these locations.
We are not going to have to do the power builds, the UPS back ups, the generators, the fuel
storage, all of this stuff that goes with growing these old networks gets collapsed to these new
softswitch locations which by the way consume less power, require less cooling. Do the machines
run hotter in todays world? For the most part, yes, but they are not as big, they are not
multi-floors of equipment. We are going to recover a lot of space from a real estate standpoint,
so our total cost of ownership going forward has dramatically changed. Everything from how many
locations we have to have people in to surveillance and to work on it, to the utilisation of for
the most part space that we own where we have our switches which we can convert to any kind of
space we choose to do so. So its going to again fundamentally change the cost structure. Now we
move quickly to the wireless side. Mike Wright will talk about our 3G initiatives.
MIKE WRIGHT: What you will see in this slide is a common theme that has come through all today
today and that is we are building a new capability on a common underlying IP/MPLS core, and it is
no different to the mobile space where we are going to add 3G functionality and softswitching to
that same underlying core to build the next generation network.
What we are planning on doing is delivering a multi-service capability over a single national
mobile platform and that platform is going to enable voice calling, video calling, enhanced content
and wireless Broadband to our entire national footprint. If you look very, very carefully at the
top left of the slide you will see the attractive gentleman we use for the voice calling photograph
in our demonstration. He is in the front row.
A quick summary of where we are today. We actually have three mobile networks, particularly since
the recent launch of our 3GSM network. We have over 8.3 million mobile customers. They are serviced
by over 4,900 GSM towers and that covers around 600,000 square kilometres of the Australian
footprint. We have over 2,100, 3GSM towers
at the 2.1 gigahertz frequency. They are in the major capitals and they cover around 7,300 square
kilometres of coverage and we have 3,480 or more CDMA towers that service 1.6 million square
kilometres of footprint. Much of this is overlaid on the top of each other. If you look to the
right-hand side of the slide there, you see that what we get out of
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having these three networks is a lot of network duplication and a lot of duplication of investment.
Much of the GSM network lays on top of the CDMA so what this does to us, it dilutes our capital,
it causes us to roll out replicated network coverage. In addition, we have three core switching
networks. If you look at the drawing at the top, you will find all mobile networks look basically
the same, all that changes is usually the name of the boxes and sometimes the vendors. But in
essence they are basically the same elements. So what we have is a CDMA network with a radio
access network and a core MTX switch and some packet elements. We have a replication of that with
our GSM network and we are just divulging with our 3G network with R&Cs for the radio access and
softswitch core elements for our core switching element.
So we do have a fair amount of network duplication. If we look at this nice simple slide of
technology evolution, you also see a bit of the story. The top two rows really show what I call the
GSM infrastructure environment. This is a GSM technology standard that has evolved out of the GSM
standards group, and the (inaudible) shows the CDMA environment. Now, we have both of these
environments. We have a GSM technology environment and a CDMA environment. For perfectly good
reasons, when the analogue network closure occurred, the most suitable technology solution to
replicate the analogue coverage was CDMA and that got us a start in this position where we had a
replication of networks.
What has occurred with that though is each of those technologies evolve and generate new features
and functions and it has caused us to replicate our investment as we upgraded them from basic 2G
networks to packet capable 2.5G networks to 3G capable, wide band CDMA in the case of 3GSM, and
EBDO where its just starting to deploy in our CDMA network. So this again dilutes our capital and
causes us to replicate investment. So our plan is to collapse these into a single GSM technology.
So what going with one technology evolution path does for us, is it allows us to follow that
evolution strategy. So we have the beginnings of our 3G network in our capital cities now.
We are going to move in next year to build a national 3GSM capability, over 1.6 million square
kilometres, so thats increasing our 3G capability with voice, video and high speed data capability
from 7,300 square kilometres of coverage to 1.6 million square kilometres of coverage and 98 per
cent of the population. On that road map brings us at the time we are launching this
functionality next year, we will also be implementing the second generation of high speed downlink
packet access because we like long acronyms which is a Broadband capability on this technology with
a peak data throughput of 14.4 megabits per second.
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I want to emphasise and you would have seen on the earlier slide that we also like to quote the
average user capability and the average user capability over our HSDPA network is in the vicinity
of 550 kilobits to around the 1.1 megabits. The 14.4 is our peak throughput capability of the
technology and probably belongs mainly on the marketing brochures. But this same technology
evolution is already planning a number of extra steps. We have already seen the 3GPP group commence
studies on what is called long-term evolution or more particularly known as Super 3G. Super 3G has
had three standardisation meetings already. We are yet to see the fine detail which is due to be
finished off in 2006. But already we know that its aiming for peak throughput speeds in the
hundred megabits per second range and lower latencies and even the ITU are looking into 4G and
theres much debate about the definition of 4G but we are seeing standards being set and
discussions around an aimed target speed in the one gigabit per second range.
I re-emphasise these are the peak ranges. The average user speeds and the total throughput
capability of this technology is not to be as significant as a fixed network but it certainly is a
significant throughput capability. So part of our evolution strategy is to build on this road map
so even the infrastructure we are installing now in 2006 will have blade plugging capability in the
racks of equipment to take us to the Super 3G capability when that technology is standardised and
the equipment is available, built on a common platform, a common transport platform.
So its an important element of what we are trying to build. So what we will be doing is installing
3GSM equipment into over 5000 base station sites in Australia which is the sum of our existing GSM
sites and our CDMA sites including the overlay minus a few minor microcell sites that dont provide
any coverage at all. We will be upgrading and migrating to a single softswitch based core system
serving our entire GSM ecosystem, which is our 3G and our current 2G network which we will continue
to operate. Well upgrade all of our legacy equipment in our 2G network which at the same time will
enable edge capability which is enhanced data for GSM evolution which is a higher data throughput
capability for GSM frequency devices. So this will totally deliver us 1.6 million square kilometres
of CDMA capability, of 3G capability equal to our current CDMA footprint, and they will deliver
collectively voice, video and high speed data.
A significant element of all this is the customer. We have a great amount of experience with where
our customers want to use the service and a significant part of this strategy is to ensure that we
take nothing away and, if possible, we actually give something more. So, if you look at our
technology that we are rolling out into the particularly the rural areas, we have some extended
coverage that many customers enjoy services in remote areas. And in fact, what we are looking to
replicate is the current coverage of our CDMA network. If we go back
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and look at when we launched our CDMA network, that technology itself inherently in the software
specification and as with 3GSM has a limit around the 50 to 60 kilometre range of timing written
into the software and into the standards. What we did when we launched CDMA to match analogue is
have that software changed to remove those limits to give us coverages up to the vicinity of 200
kilometres in timing. So thats one aspect of
the coverage range part of the story. For 3GSM, we have also worked with our vendor and arranged
to have that same technology timing limit adjusted so we have the equivalence of timing signalling
in this new technology.
So having removed the timing difference, what is left then is the fundamental sensitivity of the
radio technology itself. As it turns out, 3GSM is based on wideband CDMA technology. It is also a
CDMA technology and it can achieve the same radio sensitivities as our CDMA network. So a very
important element of what we are doing here is to think about the customer and ensure that we
deliver the same or better service and the same configurations for them. So we have put a lot of
effort into that and worked with our men to ensure that we do deliver that.
So what we are doing is, summarising, we are upgrading over 5,000 sites to 3GSM at 850 megahertz
and its the move to this 850 megahertz frequency spectrum which gives us the additional coverage
range. We are transforming to a single softswitch core architecture, and in addition to that, we
are going to make some additional improvements to our network. We will be improving the network by
adding additional sites in areas where we currently have had feedback that customers would like
better service. We have set aside some additional sites to improve some highway coverage and by
the very nature of the 850 megahertz spectrum we will be improving in building coverage.
This is a two year program. By the end of 2006 we will have commenced service capability, and by
the end of 2007, the software upgrades that will deliver us the full extended range will be
complete and we will have our full 3GSM 850 coverage over the 1.6 million square kilometres. An
exciting time, a very tight timeframe but something we are very confident we can deliver. Thanks.
GREG WINN: I know many of you probably have questions around the technology, and again Hakan and
Alex will make themselves available to answer questions post this conference. I would like to also
remind you, we had a choice. I could have put the guys in the front row up here that lead these,
the general managers, general managing directors etc. that run the business. These are the guys
that actually run the teams doing the design and the engineering working with our strategic
partners. I thought it best for both analysts and the press to see the people that really do the
work, dont just administer it. So, Mike, thank you, and last but not least, and one of my hot
spots is the whole IT situation because Ive lived with it for 35 years in the
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industry. It was bad 35 years ago and it hasnt gotten better. And we are going to do something
about that, so John McInerney, please.
JOHN McINERNEY: Thank you, Greg. As Greg said, last but certainly not least, Im going to take
you for ten minutes and have a brief overview in terms of what we are going to do in terms of IT
transformation. As a starting point, its important to understand the scope of our work. Our work
covers business support systems including areas such as CRM, sales and marketing and billing, also
covers areas such as operational support systems, assurance for fulfilment, network inventory,
network management, etc, so its a very large scope of the work that we are trying to cover.
Before I kick off today, I wanted to I guess reinforce some of the items that Greg discussed
yesterday. That is that we are going to deliver this capability cost effectively and we are going
to deliver considerable and significant simplification of our systems environment at Telstra. These
are two underlying drives that we have taken through our review over of the last couple of months
to really ensure that we deliver great outcomes. The other item that was discussed yesterday was
around scenarios and there were two scenarios presented by Greg yesterday, one around sales order
and fulfilment and the other around assurance.
Im going to be touching on those. I havent got time to go through them in detail today, but Im
going to reinforce where we are delivering capability to really create a much better scenario going
forward for both those areas and for other domains within Telstra as well. Its where I would like
to try and kick off the presentation today, really targeting what we have in terms of current
capability and where we expect to be in three to five years in terms of the future capability.
It is important to understand that we are not waiting for three years. Theres going to be multiple
drops along the way starting from early in the new year. The three Ive highlighted today, the
first one covers a single view of our customer. And there would not be a T1 telco in the world at
the moment who isnt targeting a single view of customer. There are really strong drivers as to why
this is important.
The first one Ill touch on is from a marketing and sales perspective. Bill Stewart touched on
this yesterday in terms of customer behaviour, purchasing patterns, segmentation. There is key data
caught up in our systems. Its spread all over a multiple number of systems within the
organisation. We need to consolidate from a logical perspective that data so it can be utilised.
The other area to look at, a single view customer is a favourite probably of Gregs as well, from a
CSR or a customer service rep perspective. We have customers service reps out there working on
things such as the account management, fulfilment,
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assurance, many areas that are touching the customer.
The scenario as put forward yesterday demonstrated just how difficult, especially from an assurance
perspective, it is to satisfy a customers demands when youve got multiple systems covering
multiple products and therefore creating multiple interactions back into our customer base. The
second point there is around customer self-service. Customer self-service takes many forms, web
based and IVRs, voice recognition, even down to email. You know, what we are looking to do is to
make that customer experience a lot more effective, a lot quicker and a lot more efficient from a
Telstra perspective as well.
When I think about customer self-service, I think less about a portal on the web and I think more
about the back office in automating in the back office. If you consider one of the scenarios put
forward yesterday in terms of fulfilment, the shear number of interactions that a customer has to
have with Telstra in terms of product bundling, the shear number of screens and systems that our
CSRs have to work with to take an order, you can understand the frustration and the problems that
we face both internally and with
our customer base.
What we are looking to do is to significantly automate that process. This very much lines up with
the moving into an IP world where the interaction of our customer base is going to increase
dramatically over the next three to five years. We are going to be bringing new services to market
very quickly and we need the capability to do that effectively. So, you will see that theres a big
focus on making sure that we drive out that type of capability and underpinning that is a very
strong network inventory plot. A very large backbone of the work we are doing especially down to
that OSS level is about defining a much more concise, accurate view of our network imagery to allow
that flow through to occur.
The final point down there is in relation to network fault management, yet again covering another
one of the scenarios that Greg covered yesterday. Our network fault management really from my
perspective covers three areas of capability, the first one being the pure physics of our network,
how we are managing the physical network. We have an existing capability out there. Its a very
difficult thing for our CSR sales to work with. When we have an issue, we tend to have multiple
groups using multiple screens, using multiple systems to resolve an issue and sometimes they can be
quite simple issues as well. It comes down to around alarm correlation, route calls analysis, we
have a basic capability, we are going to increase that capability significantly.
The second one is around assuring services. In the IP world, we are going to be rolling out a lot
of services using the same network and the same bit of cable. So the driver for us to actually
understand how those services are performing on our network is a significant driver going forward.
First and foremost is the customer experience. That is, the physics of the network may be fine, but
what
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is the experience of our customer in utilising these services? And therefore we have to understand
the performance of applications at the back end of the network on the throughput. They become key
drivers for us to actually work with our customers and understand the experience they are having at
their end.
How do we get here? The two diagrams you see represented that obviously arent readable but they
tie back into I guess the top one in terms of mapping what is our current systems back to our
current network products and our current products, and is able for us to actually look at the
history of how these systems are rolled out and they are rolled out very much in alignment with the
roll out of products. This means that we have got multiple systems across multiple products, and
hence the issues we have in relation to the single view of customer and other items that Ive
covered.
The other item there is a large portfolio with high complexity, and the little spaghetti diagram
you see in front of you is meant to represent complexity and that is complexity in terms of
integration. When I talk IT, I talk heavily around integration. When youve got over 1,000 systems,
integrating those systems is an extremely difficult task. Integrating those then back into the
network, into our parked areas, into customer and sales areas becomes even more difficult.
Extensive custom coding and vendors. I guess the one point that is important to understand is that
we are going to be going for commercial off the shelf products. We are going to be increasingly
simplifying that environment for us going forward. We are going to stop customising code and we
are going to improve the life cycle of our assets as they currently stand.
The final point there is the approach we have taken is very much a hole of customer view approach.
It has not been a product or a network view of our technology, it has been very heavily driven by
how we need to service our customer.
What are our key drivers? Velocity of change is a term that is used quite a bit in IT, but after
you have heard the presentations before me, you will understand the level of change that we are
currently going through and we are going to be going through over the next five years. The IT
systems need to support that level of change. A great example of velocity of change is probably in
terms of service delivery platforms. We have a large focus and a significant focus on how we are
going to roll out service delivery platforms to enable quick and effective interactions with
Telstra without getting into the detail of our network configuration.
A point raised and two points raised yesterday by Greg, we are going to reduce our 1200 odd BSS,
OSS systems significantly over the next three to five years. This is not a wish list. This is
something we are going to drive extremely hard.
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It underpins the simplicity that we are going to bring into the environment and the capability we
are going to drop as well. Its a significant driver going forward. The co-cost of ownership will
be driven by that as well. We are going to be dropping the capability, we are going to be also
removing cost. The architectural model that we are looking at is one around building a really
strong fixed capability upfront, allowing the changes in the future to be more of a variable based
change model allowing us to get to market and cost effectively as well.
Aligning with the presentations today is also a migration to the new IP, the new network generation
that we are going to be closely working with over the next three to five years. In some sense we
have to be leading that process. We need to make sure that as we roll out networks, we can assure
them, we can activate them, we can build them. So we are going to be very much at the forefront of
that roll out as well.
Finally, it wouldnt be an IT presentation without a transformation blueprint. This takes many
shapes and forms and this is meant to be a representative of I guess the scope of the work we are
looking at in terms of what we are trying to cover. The other focus of the picture is to really say
that this is not being driven around products. This is not being driven around networks, that the
focus of this is very much on terms of customer experience. We are covering all aspects of IT. We
are covering the integration back into the network and we see it as being all encompassing. The
major take away I would like to see is that the simplification is key for IT and the
decommissioning path that we have got and we are focussing on is probably the number one key item
for us. Thank you.
GREG WINN: Thanks, John. You know, I cannot emphasise enough that this whole IT
situation, if it wasnt not being politically correct, I would say it is the root of all evil in
the telco industry. But we are going to be absolutely ruthless in our pursuit of decommissioning
systems, and the first software developer code writer that even attempts to modify a piece of
software will be doing something else for a living, hopefully working for one of our competitors
and screwing up their IT platforms.
You know, these things have a life of their own. I have watched it happen for many years and they
are hard to take out. The good news and what John didnt go through in detail is we know every
single one of those systems. We know how much is working on it, how many lines of code we have. We
have a clear path as to how we are going to take them out and I am going to measure people on how
we decommission. How are you going to measure us on this? We will read out regularly; we are going
to be transparent. Theres commercial agreements we are not going to divulge. We are not going to
give you all the details of the plans, but we will read out frequently and regularly as to our
progress on this transformation.
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We have nothing to hide. This is exciting. Ive got to tell you, if you are an engineer or an
employee of Telstra, its a very exciting time.
Job cuts are difficult, but I can tell you that most of the employees that Ive talked to, they
understand. When you work in a large cumbersome business and you see what is happening, intelligent
people know what needs to be done and our employees know what needs to be done. I would tell you
they are extremely excited. The men and women of Telstra are the finest and match up with anybody
anywhere on the globe in this industry. They have not had the tools and they have not had the
support to do what is necessary to do. Now, they have it.
Our board has approved it, we announced it, we are taking a beating over what we are doing. This
will be a much stronger company going forward and we are going to be one heck of a competitor, and
these people get the chance to do something that most people dont get to do in their lifetime,
that is truly fundamentally change a business and have the impact on their country the way they
will as they transform Telstra.
So, with that said, we are going to open it up for questions from our analysts and we will just
direct them wherever. So just line up if you tell us who you are and what you are doing, Ill
either answer questions or direct them out.
MIKE
McDONALD: My question is about the - - -
GREG WINN: The mic isnt picking up his comments please.
MIKE McDONALD: (BBY). My question is about the transformation process as it affects customers.
Yesterday, you talked about the migration for the closure of CDMA. Its not entirely clear to me to
what extent a lot of the data products and the fixed network are also implicitly involving a
migration or a close down, services like ISDN, Frame Relay, X25, the DDN family. As we heard, a lot
of the products that are sold to customers today are sold on the they are branded by the
technology. So my question is, notwithstanding an IP core which largely exists today, to what
extent are these edge
technologies that are marketed specifically around legacy systems, to what extent are they going to
disappear and what are the downstream implications for migration plans, customer disruption, the
customer equipment that is located and purchased by the customer as well as the impacts on your own
billing and IT systems?
GREG WINN: Ill take that one on. I cant answer all of your marketing questions but having been
a former chief marketing officer I fully appreciate what youre implying. Number 1 is the edge
devices that we are putting in and the company which or the companies that we are dealing with
that we have
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not announced yet. In that space we will have the ability to continue to maintain our X.25, Frame
Relay, ATM Technologies and migrated on to the IP core without impacting the customer in their
environments. So thats part of the answer. So there will be time to migrate. 2 is that are
marketing teams, and Dave Thodey spoke yesterday, they will be contacting all of our customers as
we turn up these networks and giving them plenty of advance notice and hopefully this will be a
great marketing opportunity not hopefully, it will be for Telstra to work with the customers and
move them to next generation technology on a timeline and a migration path that works for them. It
does not impact what we are doing to the network from our access all the way in.
We actually have looked at the technology to ensure that we can have an easy transition for our
customers. That said, if you remember in yesterdays presentation and you looked at amount of
growth in the IP platform and what is happening, particularly in the enterprise market space down
through our medium sized businesses, the growth is exponential and our customers are planning and
wanting to move to VIOP, wanting to move to higher speed data. We think its going to be a
relatively easy transition over the next several years as we build this out. Plenty of advance
notice, account teams will be working with the customers and we will migrate them seamlessly. Next.
Question.
RICHARD LONG: (Deutsche Bank) A question on the fibre to the node firstly. In relation to the fibre
to the node network, you are looking to have ADSL2+ in the network going to two-thirds of homes in
the relevant exchange areas. How long is it going to be before the decision is made or what sort of
timeline can we expect before its a decision to oh well, actually we should have put ADSL or VDSL
rather in the network and go to 100 per cent of homes in the exchange areas. Is this network going
to be depreciated over ten years or less, because what we have seen thus far is that the life cycle
of these types of assets is exceedingly short; and the second question on the 3G network. In the
regional areas, what were the economic issues that play that made you decide to go through 3G in
the bush rather than put the existing CDMA network on the planned IP (indistinct) score?
GREG WINN: Okay. Lets see, first youre asking about I dont have the answer off the top of my
head on what the depreciation cycle is, but the infrastructure that we are putting in place with
the fibre to the node architecture is we can upgrade the cards in those cabinets. In fact, in 1998
we were deploying VDSL and we were the first in the world to do that. I personally had it in my
home and we were driving 22 meg over that. Last we called it the last mile or last one and a half
kilometres here, delivering 160 digital video channels so its more of a software and a card plug
upgrade. Its not anything
to do with our fibre or our infrastructure. So the network that we are putting in place is
upgradable. If those speeds become desirable or necessary and if theres a commercial reason to do
so, we will be able to do so and its an easy
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forklift if you will and its also very containable in terms of how you roll it out based on the
market demand and what you want to do in that space.
So its a clear strategy. It also goes beyond the fibre to the node. It gets to your backbone and
how you are carrying all of this on the core and the speeds. We are putting in the infrastructure
to carry the higher speeds as we go. Im sorry, on the 3G piece
of it - - -
RICHARD LONG: The economics of just migrating the existing CDMA network. Its got EVDO, its pretty
fast on to the IPM core rather than going and doing the forklift
upgrade to - - -
GREG WINN: Actually, I think technically 3G is W wideband CDMA underlying architecture but I
showed some economics yesterday and those were actual numbers. The CAPEX costs per subscriber in
CDMA is a little over four times the costs of the CAPEX, cost per subscriber in the GSM world and
then on the minutes of use, so how much additional capital we are having to spend to maintain this
network is three times what we spend on GSM. So the economics are very, very compelling, number 1.
Number 2 when you look at it over the five year timeframe, the actual without getting into
specific costs, but the incremental costs we are basically redirecting our CAPEX spend and taking
our OPEX cost down dramatically in terms of how we operate the networks.
The economics work very, very well. The HSDPA has when we turned this network up, we have more
speed than EVDO has today. We have very carefully thought out this whole issue about the data
migration when you get into the issues and our Ericsson, Hakan will probably speak to you
afterwards, answer some questions about the spectral efficiency of what we are doing and what the
long-term costs of ownership are. So I think you will get some good answers there. Thank you.
SACHIN GUPTA: (Morgan Stanley) Just a general question. How realistic are these timelines given
your plans? They sound more extensive and aggressive to what BT and KPN has announced. I mean, what
gives you the confidence that you will achieve this transformation in the next three to five years?
And a question for Jim, just with the fibre to the node, you said its two third fibre one third
DSLAM. What is the rationale for that and what sort of speeds would you be looking to offer on
copper over the next two to three years?
GREG WINN: I can answer parts of your question. Lets start with the transformation piece versus
BT. What why do we have the confidence we can do it? Number 1, we have the commitment of our
strategic partners. When we went through the evaluation of the people that we were looking at doing
this with, one of the key items for me just wasnt the price if you will. It was the speed, it was
who were they going to put on the team. We wanted what we call
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the A team. We wanted world class people that had experience doing these kinds of roll
outs and we wanted to make sure that the companies in this case, your question is around Alcatel,
they have committed global resources all the way through their chairman. Serge has basically said
to Sol and myself and Hilary and Mike Quigley have confirmed it, any resource we need anywhere on
the planet, Telstra will have to get this done.
They have a lot of employees in the region and they are going to help us build this so we are very
confident. In fact, I would say as strange as it may seem, they are aggressive timelines. They are
very, very doable and theres incentives for our strategic partners and for the people leading
internally to get it done even faster. I personally believe we are capable of getting it done
faster. So thats the transformation piece.
Also, in comparison I would tell you with BT, they have a whole lot of other issues to do in how
they are going to roll out their Im sure youve been to London and all that. Its a lot
different environment than you have here so some of the cost structures are going to be different
and the stuff they have to do to get it done. Now, the other part of your question was the distance
issue, one third, two-thirds. Well, the one third is that given the density in these five cities,
the one third is within the 1.5 kilometres already, so we dont have to put the node out. The DSLAM
can reside in the exchange building if you will.
It reaches all of those customers that are within 1.5 already. The 20,000 nodes that we are going
to deploy are for those customers that are beyond the 1.5 footprint where we have to push the fibre
out, drop the DSLAM and then do the same kind of ranging. And what was your last part Im sorry?
SACHIN GUPTA: What sort of speeds would you be looking at on offer on copper? Any changes to that?
GREG WINN: It is copper from the DSLAM to the home unless we do a fibre to the premise build and we
are offering a minimum of 12 megabits. The structure is capable of delivering much higher speeds
than that. But thats what we are going out with.
JUSTIN CAMERON: (Credit Suisse First Boston) I dont know if this is actually a question for Mike
but Im just trying to get an understanding of how the 3G network will work obviously in regional
areas particularly surrounding handset issues. I suppose what Im trying to understand at the
moment is you are talking about running on an 850 megahertz spectrum and obviously youve got the
agreement with Hutch which is running over I think 2.1 at the moment. Is there a dual mode handset
out there at the moment that will provide that service or what is the dynamics behind that to play?
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GREG WINN: I think Mike, he directed the question to you. Go ahead.
MIKE WRIGHT: Initially we will do an overlay of 850 and the 2.1 will continue to operate and
multi-mode handsets and multi-frequency devices are coming next year. We dont actually need in the
metropolitan areas at day one the 2.1, but it will actually form a complimentary network where the
handsets will hand between the two frequency layers and we will use the 2.1 for capacity relief as
well as our current ongoing 3G network sale.
JUSTIN CAMERON: Just in relation to the handsets, is there anywhere else in the world
thats using the 850 spectrum for 3G and I suppose the reason why I highlight that is if Telstra is
the only company globally rolling out on 850, then theres going to be scale issues in relation to
pricing handsets and all that. Whats the feedback on that I suppose?
MIKE WRIGHT: Theres a substantial commitment by Singular in the US who are very substantial
operator with over 50 million customers to roll out 850, and theres an excess of ten other
operators in the world on the verge of looking at 850 3GSM as well, so theres quite a substantial
number of operators looking to roll into that frequency van and as a consequence we will see the
availability of handsets. Indeed, the underlying chips today are being built with all the
frequency bands in them.
GREG WINN: I want to emphasise, Singular is the largest carrier in the US and one of the worlds
largest and they are already committed. Its not theyre going to commit. They have committed and
the manufacturers are already talking to us about handset capability. By the time we get this up,
that will be a non-issue.
PATRICK RUSSEL: (Merrill Lynch) First of all, thank you very much for today, very insightful and
also thank you for yesterday. Just a couple of things. One in terms of removing the pair gains,
just trying to get a view as to how thats going to impact competing providers that take up
unconditional local loops, whether it will have an impact on their business plan; and secondly, in
relation to the new GSM network on the 850, I just want to be clear, is that different to the 900
spectrum you are currently using in the capital cities? You know, the 900, 1800, 2.1, and also just
trying to get some confidence about the ability to fill all the gaps. I mean, there is a very
large acreage which is covered by CDMA. You are looking to extend that by GGSM. Im just wondering
how you are going to manage the rest in terms of extending GSM into that footprint. How many more
base stations will you need to build to populate that area and what kind of assurances can you get
from your equipment supplier about offering an equivalent service because I certainly feel that
Barnaby Joyce wont be too happy if people in the rural area are losing their CDMA coverage and
they are not obviously being compensated with an equivalent service. I know its
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paramount for you guys but I know from a political point of view it could be a bit of a problem.
GREG WINN: Ill start with your first question on the impact on competitors taking out the pair
gain. As network operators, these people up here are agnostic to the retail wholesale issue. The
network has a pair of wires doesnt know whether its a retail customer or a wholesale customer
and its first come first serve, equal terms and equal conditions. We are adamant about that.
Actually the competitors benefit from this because pair gain is a blocker for us. Therefore it is a
blocker for them. And as we take the pair gain systems out, that enables broader coverage, more
homes that are available to serve and whoever from a marketing standpoint I guess gets to those
customers first and wins the hearts and minds of those customers will be the carrier running over
that loop.
So it is a good deal for the competitors that we are doing this. They get the advantage once again
to ride on our coat tails because I would also like to re-emphasis they can
build any infrastructure want to any time they choose to do so and if you I think you are from
Merrill, Patrick, you can look at the financials of Singtel and they have the resources to build
where they choose to, when they choose to do so.
Okay on the wireless side, on the coverage, Im going to leave the spectrum issue to Mike. But we
were very clear yesterday and our partners with Ericsson, we have the same or better coverage as
CDMA. Our CDMA customers are going to have a better product. They are going to have better roaming
capability internationally. They are going to have a clear migration path to the future in terms of
Super 3 and 4 and they are going to be move all over Australia and have a seamless service
experience and we have equal or better coverage. Its not an issue. Its a non-issue. Ericsson is
as committed as we are on that and when we need to build additional towers, we will do so but that
is more around existing gaps that we have today in either the GSM or the CDMA coverage thats
provided today and we would have had them in our plans eventually anyway. Now, on the spectrum
issues, Mike, will you take that.
MIKE WRIGHT: On the spectrum issue, we use 900 and 1800 megahertz for our GSM technology and we
also have access to the 850 band where we run CDMA. 3G 850 will plug into that same spectrum band
into spare spectrum in that area.
PATRICK RUSSEL: It is a different band to the 900?
MIKE WRIGHT: Yes, it is.
PATRICK RUSSEL: All right, thank you.
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TIM SMEARLY: (CitiGroup) Good morning. I just wonder if you could explain to us, theres obviously
some regulatory hurdles in relation to the fibre to the node roll out. Could you explain what the
potential CAPEX savings are if you dont or arent successful in terms of your regulatory
requirements or concessions, and so that the CAPEX savings and what plan B is, is I guess my first
question. The second question in terms of the new Telstra approach of keeping it simple, can you
just explain to us in terms of the 3G network sharing in metro areas, obviously running on 2.1 with
a network sharing partner, if the further roll out is going to be out on 850, does that mean in
terms of network sharing with Hutch has effectively come to an end so they are stuck with the
network that you have currently spent or built on 2.1?
GREG WINN: Lets see here. Ill start on the regulatory issue in that there is going to I think
you were informed I think Stanhope made a comment yesterday that there will be a regulatory
session. I believe its going to be some time early next week, so we will hold that in abeyance and
you will have the opportunity to ask all the regulatory questions you choose to do so at that
regulatory breakout session. That will attended by all our regulatory people including Kate
McKenzie. As I said at the start, I do have something to do in that space. This is a technical
conference on the engineering side and engineers, they are great people. They are fun, they dont
have to live with regulators and they dont have to live with the politicians. They just go out and
do their job every day and serve customers, so thats the fun part of their business.
Plan B, I think plan B was pretty clear. If the regulator chooses to try to reallocate our
investors capital, then we wont do it, plain and simple. Its no go on that piece of the
network. I dont know how to be any more clear than that. What was the last part of your question?
I think it was on wireless piece?
TIM SMEALLIE: Hutch, just in terms of Hutch, but just going back to that first issue, doesnt that
mean that sort of 50 per cent of what we have talked about today, if it doesnt happen, there is
effectively no plan B and you stick with the network as it is and all these new IT agreements and
network supply agreements become irrelevant?
GREG WINN: No, I would say there is a plan B. I say it very clearly. The plan B is we dont deploy
this technology and theres 4 million households that are not going to have access to it, because
youve already heard the competitors plan. They are selectively choosing where they want to go.
They are not saying they are going to ubiquitously deploy across these five cities so plan B is no,
we wont. The other part of plan B is that, you know, we will be even more aggressive in the
wireless space because thats not regulated to the extent, and as youve seen we are going to push
our partners at Ericsson if we get into that
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space to have wireless solutions faster and pull up those time lines for Super 3 and 4 so that we
get a return on invested capital.
The other part on the Hutch agreement, thats a commercial agreement. We are in good standing with
Hutch on that partnership. That partnership remains in place. We have had discussions with Hutch
which are commercial in nature. So I wont divulge them and we are doing just fine on the Hutch
relationship. No impact.
TIM SMEALLIE: In terms of the build though, if their network is reliant on using 2.1 gig and all
your future build is going to be based on 850, does that mean they are now, in terms of the network
sharing agreement they decide to go down the 850 path, theyre effectively stuck with the same
network footprint as they have today and that will be the extent of the network sharing agreement?
GREG WINN: I cant tell you what Hutchs plans will be, thats up to Hutch what they decide to do
with their footprint, what they do with spectrum and how they approach the marketplace. The
agreement that Telstra has with Hutch is alive and well, will be honoured and is a commercial
agreement. I cant be any more succinct or plain than that. Theres no impact on it.
TIM SMEALLIE: Thanks.
TIM SMART: (Macquarie) I just wanted to follow up I guess without wanting to bog down too much in
regulatory stuff, but in terms of the comment that if there is access required or you have to give
up access to that fibre to the node network, then you wouldnt you probably wouldnt build it. My
questions is if you are going to roll out 20,000 nodes, is it even feasible, notwithstanding the
regulators decision on access to that network, is it feasible that competitors would actually be
able to co-locate in those cabinets or nodes in any event? I mean is it feasible that some of these
competitors, say Singtel can roll out DSLAMs for 20,000 nodes?
GREG WINN: Is it feasible? They have already announced that they are rolling out fibre and nodes I
think in their announcement or equipping X amount of exchanges. They have the same capability that
we do. They can buy the equipment on the market from the suppliers, hopefully not the same way
that we can, you know, but they do have scale in other parts of the world and they have the
opportunity to do that. There is nothing that prevents them from deploying a DSLAM. They have
already publicly announced and are deploying DSLAMs in the exchanges. To the earlier question, one
third of our customer base will be served by exchange based DSLAMs. Its just up to them as to
whether they want to go to the next layer, nothing stops the.
TIM SMART: Thats my question. Two-thirds of what you put up there was to
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say that two-thirds of the customers will be served by these remote nodes and street cabinets. I
guess my question is, do you anticipate that if they wanted to and thats they are only committed
to go to a couple of hundred exchanges which have a lot of room in them, as far as I understand,
these street cabinets where nodes are going to be sitting are going to be fairly small. My question
is, is there sufficient space likely to be in those cabinets for them to co-locate?
GREG WINN: We are not building the network for Optus, Singtel or any other competitor. We are
building the network for Telstras use with Telstras customers. Like I said again, maybe one of
these things we need to do, if you havent seen one of the cabinets one of our engineering people
will arrange or maybe Alcatel can arrange and they are seated right in front of you there, for you
to see what they look like. You know, you can generally put one of them on the back end of what we
call a pick-up truck, Im not sure what they are called here, and you can drop it on a sidewalk or
a small patch of ground and hook it up and have added from a marketing standpoint. Its not a
difficult task. What makes this difficult is the scale of it, how much we are going to do and how
fast we are going to do it. But anybody is capable of deploying DSLAMs. Theres nothing that
prevents them. Next question.
RICHARD EARY: (ABN) Just a couple of questions, just to follow on from Tim is that youve talked a
lot about sort of collapsing networks. Can you give us a feel for as a result of going through the
process in terms of physical asset sales that may come up, would the regulatory environment
preclude you from actually closing down local exchanges as a result of things like legacy issues or
operator of last resort, and just if you can just talk about that to see whether we can get a feel
whether there is an impact there from ash itself is the term, is it material, is it immaterial, and
how quickly that may arise.
The second question was that you talked a lot today in terms of obviously service capabilities from
the new networks. I think there was a point made that 55 per cent from the home network is
outsourced in terms of obviously getting everything together from a home networking point of view.
I mean, if thats the case, how much additional costs to serve need to be employed by Telstra to
make sure that they actually capture those revenue opportunities, and is that something that you
can give us a tangible number on because I notice that from offshore a lot of the carriers will say
that actually a lot of the costs savings they are extracting from the network will be actually put
back in to driving
revenue opportunities from things like securing home networking agreements by outsourcing. Im just
trying to get a feel for in terms of what costs may come back in to obviously drive those revenues.
GREG WINN: Okay. On the first part regarding decommissioning of the parts of the PSTN, whether its
a next class 5 exchange switch etc. We are going to have like-for-like services and I think Jamie
was pretty clear on that that we are
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just going to run it over a lower cost infrastructure so there shouldnt be any regulatory issue
whatsoever because we are providing like services to what we provide today as far as from an end
user viewpoint. If they choose to maintain the same types of services they have with Telstra, or if
its resold through one of the wholesale agreements, it will be the same type of service, we are
just going to run it on a lower cost infrastructure. So, there shouldnt be any regulatory issues
in that space.
Regarding the home networking devices, that is still work thats underway. We are building all of
the core network infrastructure that will enable what you saw. The development of individual
applications and services, its my expectation that you will see that development come from
partners, vendors, suppliers and entrepreneurs who, at the edge on these feature servers in a next
generation network will be highly incented to develop new products and services because they will
have an opportunity to participate either through royalty fees or some sort of revenue sharing
agreement in the success of their products and services. So the innovation will come faster to the
market.
If you are referring to the gateway device, that is not in the economics that we presented to you
because we really view that the cost of the gateways will come down on like Moores law. They are
coming down pretty fast. If you just watch what has happened over the last few years, when you
bought your first routers or your first modems and what they cost to what they are today, the home
gateway devices will do the same because all the margins and the profit is going to be in the
capabilities of the services themselves that we have out there. We look at it in terms of the
actual devices themselves. We are not going to equip every home, there will be a take-up rates. It
will probably follow somewhat the mobile model that you buy a handset and choose a carrier, that
kind of situation even though we are in trial and working with two or three different partners on
diversions of the home gateway. Ill leave it at that.
RICHARD EARY: Just to follow up on that is that you talked about partnerships in terms of home
gateway. Does that preclude you from actually maybe doing small bolt-on acquisitions to try and
obviously try and cement yourself within that space to obviously capture the margin rather than to
outsource as you have done with the likes within the sort of like enterprise markets?
GREG WINN: Well, we will always look at any opportunity that comes along if it makes sense for our
share owners, but in general Im not particularly interested in doing that because at the end of
the day, this is going to be a game about scale globally. And its going to be about the
application, services, the integration that we provide our customers, that will create this
stickiness. The devices themselves will change and theres going to be
different people that are capable of doing that. I try to avoid and I would probably be one of the
voices
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that would say no at the senior table to any kind of an acquisition that got into any kind of
manufacturing space. You know, we are a service provider, an applications provider, and we are
going to drive and theres world class people out there that are capable. I mean, look at Cisco,
Alcatel and the others. When they want to make an acquisition they have the pockets to do so and
Telstra doesnt need to get out there and start banging heads with them trying to do that.
I think thats it from a question standpoint for the analysts and, Andrew, do you want to
(inaudible).
DAN WARNE: (APC Magazine) Youve mad it very clear that the network has been built for Telstras
customers, for Telstras use, and that your investment is for that purpose but the copper network
was built before all this new investment. If a competitor like Optus does choose to put nodes out
and locates them near your cabinets, what will be the situation be with access to copper lines into
customers homes?
GREG WINN: If Optus chooses to put their cabinets out there, they will have access to that copper
loop. Thats pretty clear from a regulatory standpoint, we understand that. They will always have
access to the last 1.54 copper kilometres or last mile in the US. Thats clear, thats the
regulatory bottleneck. They have access to it and its no big deal for them to cross connect from
the node into that local distribution copper network. So we are not Im going to be real clear,
we are not doing anything that will deny any competitor access to that last portion of the copper.
JENNIFER HEWITT: (Financial Review) Given the many benefits you have talked about of upgrading
the whole network, the threat to not do some of that and the fibre to the node investment, if the
regulatory framework isnt right, isnt it a case of cutting off your nose to spite your face and
that will actually have a big impact on Telstras future going forward?
GREG WINN: Well, thats an interesting viewpoint. But the fact of the matter is if it was your
capital, so, Jennifer, if we were to open your purse and say, You are going to make the
investment, you would expect to get a return on your investment given the alternatives that you
have. We are not going to put something out there that the regulator is going to force us to sell
at less than cost and in fact our shareholders. We have a fiduciary responsibility to our
shareholders, to all of them to do what is in the best interests of this business and throwing
money away is not in the best interests of any share owner, to do that. So its not cutting off our
nose as you put it, its making prudent financial decisions in the best interests of Telstras
share owners.
I also said earlier to one of the analysts questions was that, you know, we do
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have other plans. If it becomes necessary, we would push on our wireless partners to move faster
towards Super 3 and 4 to have wireless alternatives where our invested capital, shareholders
capital gets a reasonable return in the marketplace. But, no, we are
not going to be forced, nor will we willingly spend shareowner money where we shouldnt. Next
question.
MIKE JONES: (The Financial Review). Two years ago Telstras then says CIO at the time detailed a
transformation project that would talk about reducing the number of vendors and suppliers internal,
in Telstras internal IT systems. It seems that, you know, now we are hearing the same sort of bold
new transformation project, and isnt this simply a case of the same initiative but being two years
later than expected?
GREG WINN: I cant speak to what happened two years ago, I hope you can appreciate that, I wasnt
here. I really wasnt interested in it. But I can tell you what is different is that we have taken
our board every step of the way since we arrived here in July and I actually started in this job I
think it was 11 August, on a very detailed journey as to what needs to be done. Yes, there had been
work done in the past that had looked at doing things like this. The difference is in my
estimation, so I cant put it in a historical context for you, is that our board clearly
understands what these initiatives are about. There has been full transparency. There has been
full-buy in. They have had the opportunity to question multiple times particularly over the last
week or so as we started to narrow in on are we going to do this or not and what the cost of it
would be and what the financial implications would be, and the board has fully funded and fully
authorised the spend to do this. So we have launched. We signed the MOUs which will lead to the
ultimate contracts. Yesterday morning I want to say in the 7 to 7.30 timeframe we had a board call
yesterday morning. The board voted on the resolutions including this transformation and IT space.
So its fully vetted; its fully funded. We have selected who we are going to do it with. In this
case the piece you are talking about that has been awarded and theres other pieces yet to be
awarded, I want to be clear on that, is the Sebel/Keenan/Accenture team and they are already
underway. Throughout the night last night, we worked on making sure they had access to the
information and we pulled the trigger yesterday as soon as things were official and the work is
underway and they have been working all afternoon through the night and today as well and we are
launched. Its happening.
MIKE JONES: Two more questions, one, will Telstra be outsourcing any more of its key internal IT
systems, and then secondly, on the 3G system, 3G is limited by its ability to send data upstream as
well as downstream in a synchronous mode which is important for many future applications that are
coming out. How will you address that going forward, and secondly what will you do to address the
fact that Telstra doesnt have access to the spectrum for Wi-Max
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which is considered to be a successor to 3G?
GREG WINN: Okay. I was listening carefully to your 3G, what was your first question? Then Ill let
the - - -
MIKE JONES: Does Telstra plan to outsource any more of its key internal systems?
GREG WINN: You know, we will make the appropriate decisions as we come to that,
but in general, we are not when you say outsource, we have a substantial portion of IT that has
been outsourced over the years. I happen to think that there will be portions that remain
outsourced but we will have more of an inclination where we need to have intellectual property
thats key to running the business, to have it closer to the business or inside the business versus
outside. So you will see that kind of movement. All the issues about up-speed, uplink, downlink and
all that, I think what we will do on that one, rather than answer it right now is Hakan is sitting
in the front row right here and hes the worlds expert and well let him answer it even though our
guys could, so well try to get to some other questions, so just grab him and he will be happy to
answer your question. Next question.
HOWARD DART: (Computer World) Just two questions to you, John, this is about the systems. Does open
source software have a major play in this new architecture of yours? For example, a pros gross
database, why and why not? And secondly, what makes off the shelf applications so good? Just
yesterday I was hearing some IT directors horror story about a Sebel CRM implementation. So can
you just elaborate on why thats going to make it a lot better for you.
JOHN McINERNEY: Open source. I mean if you go into the architectural design of what we are
looking at from an IT perspective, opus or architecture, object orientated, service oriented,
Parle, J2EE, theres lots of different aspects of the architecture that we are currently looking
at. We look at even our involvement currently with TMF, our next trend in OSS strategies that we
are working on as well. Theres lots of various components of our architecture that will be
continuously revisited and revised as this program rolls out, and theres no simple answer ever to
an IT perspective in terms of the overall architecture plot from the standards perspective.
However, you will notice, and as an example, a head of architecture was presenting to team this
week in terms of our plot from that perspective. So I believe we have got a very strong approach to
how we are going to handle it and we are making that approach fairly public as we go forward as
well. Second question, you will just have to remind me.
HOWARD DART: You were praising the virtues of off the shelf systems but not
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all of them are great and ...
JOHN McINERNEY: The approach we are taking around commercial off the shelf products is one
primarily around simplification. That is in the past, we have customised a lot of these products as
they have come in the door. We have also built a lot from legacy up. Our view in terms of the
commercial off the shelf products, especially those that are best in league around the world is
that when we talk about CRM, we talk about billing these are tried and tested systems. We are not
going in there for the first time. We intend to adapt our process to meet those systems rather than
the other way around. The recent roll outs of those commercial off the shelf products within
Telstra have been very successful.
GREG WINN: I would add to that that when you look at the history of this industry and you are in a
unique position to do that research, where you get in trouble on systems is
when you modify them. Because you are always moving to the next software release, the next upgrade
and when youve customised the software, you have just added tonnes of cost in and Telstra has done
that to themselves in spades across the entire infrastructure. Thats why we have got the problem
we do from a cost standpoint. We cant upgrade. Thats why you have the problems, and as far as the
Sebel implementation or somebody may have been lamenting one of them, we have done many Sebel
implementations in the past as well as Amdox and others, and any implementation can have its
problems; its what the outcome is when you get there and we are going to deal with best in breed
world class suppliers and we are going to stick to our knitting and let them stick to theirs.
MICHAEL SAINSBURY: (The Australian). I may have missed something yesterday but the 11 billion or
so you are going to spend on this, can you give us a rough breakdown? I think Alcatel said they
are a 3.5 of it, you talked about a billion or so on IT, what bits of how big are the other
contracts you have given out, particularly the mobile and the core and how much is left to give
out? And the other question is just outside those 4 million homes that you are putting fibre to the
node and sort of super DSLAMs to, what happens to the rest what happens to the rest of Australia
and why have you left them out?
GREG WINN: Okay, you want to know. Michael should I pound my fist first?
MICHAEL SAINSBURY: I dont know; it depends if you like the question or not.
GREG WINN: So, first question on the breakout, we are not going to give you the exact numbers but I
will give you kind of a hierarchical break out and these numbers can move a couple of hundred
million dollars either way, but in general, the Alcatel contract is in excess of $3.5 billion, I
think thats fair to say. The Ericsson contract is well north of $1 billion plus. The Cisco
contract is well
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north of $1 billion, the Accenture/Sebel/Keenan one is much less than that but its one third of
the overall structure. We are going to spend in excess of $1.5 billion on the IT transformation,
and then Im not going to reveal the other parts of the network because we are in commercial
negotiation and I dont want to lose any leverage, and obviously we have a lot of suppliers that
are fighting for the right to be one of Telstras preferred suppliers. So I think thats the best I
can do on the first part of your question.
The second part about outside of the five metropolitan areas that we have targeted, I think your
question was what happens to the rest of Australia. We will continue to serve them to the best of
our ability and our commercial outcomes would dictate that we do further deployment. We will
consider that at the time, but for the time being, it is what we announced yesterday. Last
question.
STUART KENNEDY: (The Australian), Just one quick question Greg.You indicated this morning that you
actually moved faster on this transformation process than has been said before. I was wondering if
you could really put the pedal to the metal, how quickly could you get the IT transformation done
and how quickly could you get the 3G wireless done?
GREG WINN: Well, you know, its a series of trade-offs. Its actually a great question. Its one
that I have struggled with is how hard should we push this. I would say internally there has been a
lot of debate. There are people even sitting up on the stage that feel that
we are pressing them pretty hard. I think there is room as you called it, put the pedal to the
metal to do it even faster. Our suppliers, strategic partners are pretty well stretched on it.
They have committed to what we have shared with you. We will deliver on what we shared but Im also
incenting everybody to build it faster.
The trade off is with speed, and when you think of the spaghetti bowl as it has been referred to,
and you saw the complexity of this network and the complexity of the IT, is that when you start to
unwind it or untie the gaudion knot or however you want to refer to it, there are going to be
things that go dont go well. Im become perfectly blunt. Its going to be about how fast can we
recover, how can we minimise impact to customers and thats where why I keep talking about speed. I
want to get to the other side of this mess as fast as possible. But there is reasonable and prudent
speed and I would tell you we are in a relatively comfortable zone on being reasonable and prudent.
On the 3G, how fast can we do it? We can do it faster than what we are talking about. Its not an
issue about how fast do we get it built.
Its an issue of from my perspective how are we going the migration of our CDMA customers? You
know, and do it in such a fashion that they always have better capability than they have today and
we move them at a reasonable pace
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and then decommission the network. So the speed aspect on the wireless side is more of a function
of transitioning customers and giving plenty of adequate notice, working obviously with the
government on what the licence conditions and the various issues that we have there that we will
work through with them, but we are comfortable that they will be very comfortable with where we are
headed because the customers, our customers, the rural citizens will have better services than they
have today and a clear road map of the future to the future so that they are not left behind as
in other types of deployments.
So thats basically where we are at. One other aspect of the wireless is we are putting it on IP
core. You know, so the back haul of all the wireless will take a while to get built, more so than
the wireless infrastructure itself.
STUART KENNEDY: Just the case with the IT transformation, what is the earliest you could get that
done?
GREG WINN: The IT transformation?
STUART KENNEDY: Yes?
GREG WINN: We have got it on a three to five year timeline. I guess best case, best effort, no
headaches, and we will have headaches, you could probably do it at the closer end of that range.
STUART KENNEDY: Three years?
GREG WINN: Yes, that would be absolute best. I think we will probably be in the four year range,
particularly three years I think you saw yesterday we have decommissioned a substantial portion of
our systems, so I look at the transformation two ways. What is the
junk we are getting out or the clutter we are getting out and that we are going to move very fast
on because that will take our existing unit costs down rapidly, and the second part of it is the
enablement of the next generation services and architectures.
That concludes the questions. Our guests and our strategic partners are available from both
Alcatel and Ericsson. The guys will hang out for a little bit but not long, so you better grab
them. Ive got a plane to catch so Im going to leave. Thank you for yesterday and thank you for
today and thank you for your questions.
oo00oo
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
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TELSTRA CORPORATION LIMITED |
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/s/ Douglas Gration |
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Name: Douglas Gration
Title: Company Secretary |
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Date: 18 November 2005 |
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