UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR
15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of May, 2011.

Commission File Number: 001-31221

Total number of pages: 55

NTT DOCOMO, INC.

Sanno Park Tower 11-1, Nagata-cho 2-chome
Chiyoda-ku, Tokyo 100-6150
Japan
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F þ       Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

 

 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Information furnished in this form:

1.		English translation of Notice of Convocation of the 20th Ordinary General Meeting of Shareholders

Notice of Convocation of the 20th Ordinary
General Meeting of Shareholders

NTT DOCOMO, INC.

This is an English translation of the Notice of Convocation of the Ordinary General Shareholders Meeting for the 20th Fiscal Year (“the Notice”) of NTT DOCOMO, INC. and its subsidiaries (“DOCOMO,” the “Company,” “we,” or “our Group”). This translation includes a translation of the audit report of KPMG AZSA LLC, DOCOMO’s independent auditor, of the financial statements included in the original Japanese language Notice. KPMG AZSA LLC has not audited and makes no warranty as to the accuracy or otherwise of the translation of the financial statements or other financial information included in this translation of the Notice.

TABLE OF CONTENTS

Message from the President			1
Notice of Convocation of the 20th Ordinary General Meeting of Shareholders			3
(Attachments)
Business Report			12
Consolidated Balance Sheet			40
Consolidated Statement of Income and Comprehensive Income			41
Consolidated Statement of Changes in Equity			42
Consolidated Statement of Cash Flows (Reference)			43
Non-Consolidated Balance Sheet			44
Non-Consolidated Statement of Income			45
Non-Consolidated Statement of Changes in Net Assets			46
Independent Auditors’ Report regarding the Consolidated Financial Statements			48
Independent Auditors’ Report regarding the Non-Consolidated Financial Statements			49
Report of Corporate Auditors			50

MESSAGE FROM THE PRESIDENT

Dear Shareholders:

I am delighted to present this convocation notice for the general shareholders meeting for the 20th fiscal year (from April 1, 2010 to March 31, 2011).

First of all, I wish to express my heartfelt sympathy to our shareholders and all others who were affected by the recent Great East Japan Earthquake.

Under the banner of our “Change and Challenge” action plan, we have moved ahead with our customer-focused reform initiatives, undertaking various measures aimed for growth, including, among other things, facilitating the widespread adoption of smartphones, introducing our next-generation mobile communication service, Xi (pronounced “crossy”), and expanding subscriber’s packet usage. As a result of these endeavors, we were able to secure, in despite of a decrease in operating revenues, an increase in operating income for the fiscal year ended March 31, 2011, and received the No. 1 customer satisfaction ranking in the sectors of consumer, enterprise and data communications service offerings. In the aftermath of the Great East Japan Earthquake, we devoted our full strengths to supporting victims of the disaster and to restoring our communication services in the affected areas as quickly as possible. As a result, our services were almost completely restored by late April 2011.

In the fiscal year ending March 31, 2012, we will devote ourselves to further advancing our customer-focused reform initiatives, with the aim of maintaining the No. 1 ranking in customer satisfaction. We will boldly tackle the challenge of implementing various measures for the expansion of packet ARPU, increased adoption of smartphones, deployment of new services which take advantage of the “high-speed”, “large-capacity” and “low-latency” transmission capabilities of the Xi network, and the creation of new businesses. Learning from our experience in the Great East Japan Earthquake, we will also strive to offer enhanced “safety and security” to our customers by implementing new disaster preparedness measures that will allow us to secure communication services and respond swiftly in the stricken areas in the event of a large-scale disaster. Through these endeavors, we aim to create a safe and secure society where everyone can find affluence and comfort, and to become a company that contributes to the sustainable development of such a society.

As always, I ask for your continued goodwill and support.

May 2011

Ryuji Yamada
President and CEO

Corporate Vision

“Pursuing Smart Innovation”
HEART

Harmonize — Social contribution beyond borders, across generations

Evolve — Evolution of service and network

Advance — Advance industries through convergence of services

Relate — Creating joy through connections

Trust — Support for safe, secure, and comfortable living

Tokyo Stock Exchange: 9437
London Stock Exchange: NDCM
New York Stock Exchange: DCM
May 26, 2011

To Shareholders

NTT DOCOMO, INC.
11-1, Nagata-cho 2-chome
Chiyoda-ku, Tokyo, Japan
President and CEO: Ryuji Yamada

NOTICE OF CONVOCATION OF
THE 20th ORDINARY GENERAL MEETING OF SHAREHOLDERS

Notice is hereby given that the 20th Ordinary General Meeting of Shareholders of the Company (“Meeting”) will be held as described below.

Details

1. Date and Time:		Friday, June 17, 2011 at 10:00 a.m. (Japan Standard Time)
2. Place of the Meeting:		Tsuru-no-ma, The Main Banquet Floor
		Hotel New Otani
		4-1, Kioi-cho, Chiyoda-ku, Tokyo, Japan

3.		Matters to be dealt with at the Meeting:
		Matters to be reported:

	1)		Report on Business Report, Consolidated and Non-Consolidated Financial Statements for the 20th Fiscal Year (from April 1, 2010 to March 31, 2011).
	2)		Report on Results of Audit of Consolidated Financial Statements by Registered Public Accountants and Board of Corporate Auditors.

Matters to be resolved:

First Item of Business:		Appropriation of Retained Earnings
Second Item of Business:		Partial Amendment to Articles of Incorporation
Third Item of Business:		Election of Three (3) Directors
Fourth Item of Business:		Election of Four (4) Corporate Auditors

A copy of the Business Report and our Consolidated and Non-Consolidated Financial Statements and a certified copy of the Independent Auditor’s Report and the Audit Report of Board of Corporate Auditors for the 20th Fiscal Year required to be attached are included as pages 8-52 hereto.

 

 

In accordance with the applicable laws and regulations, and the provisions of Article 13 of the Company’s Articles of Incorporation, we have posted the Notes to the Consolidated and Non-Consolidated Financial Statements, which comprises the Attachments to this Notice of Convocation of the 20th Ordinary General Meeting of Shareholders, at the Company’s following web site:

(http://www.nttdocomo.co.jp/english/corporate/ir/event/meeting/index.html) instead of containing them herein.

Should any revision be needed with regard to the Reference Materials for the Ordinary General Meeting of Shareholders, Business Report or Consolidated and Non-Consolidated Financial Statements, the Company will publish such revision on its website (http://www.nttdocomo.co.jp/).

REFERENCE MATERIALS FOR THE ORDINARY GENERAL MEETING OF SHAREHOLDERS

Items of Business and Matters for Reference

First Item of Business: Appropriation of Retained Earnings

Items relating to year-end dividends

Taking into account the consolidated results of operations and consolidated dividend payout ratio, the Company distributes dividends with the aim of providing continuous stable dividends while trying to enhance its financial condition and secure internal reserves. The Company proposes to pay the year-end dividend for the 20th fiscal year as follows:

	(1)		Type of Dividend Asset
			Cash

	(2)		Proposed Appropriation of Dividend Assets to Shareholders and Total Amount of Dividend Payment
			¥2,600 per share of common stock of the Company Total Amount of Dividend Payment: ¥107,815,762,600 (The Company paid an interim dividend in November 2010, and accordingly, the aggregate amount of annual dividends for this fiscal year will be ¥5,200 per share.)
	(3)		Effective Date of the Appropriation of Dividends from Retained Earnings Monday, June 20, 2011

Second Item of Business: Partial Amendment to Articles of Incorporation

1.

Reasons for Amending the Articles of Incorporation of the Company

To prepare for potential business deployment in the future, it is proposed to amend Article 2 (Purpose of business).

2.

Contents of Amendments to the Articles of Incorporation of the Company

The contents of the proposed amendments to the Articles of Incorporation of the Company are as follows:

(Provisions proposed to be amended are underlined.)

Current Articles of Incorporation		Proposed Amendments
(Purpose)		(Purpose)
Article 2 (Omitted)		Article 2 (Same as present)
1-16. (Omitted)		1-16. (Same as present)
(Newly created)		17. Multimedia broadcasting business
17-20. (Omitted)		18-21. (Same as present)

Third Item of Business: Election of Three (3) Directors

As the terms of office of three (3) Directors, Mr. Bunya Kumagai, Mr. Akio Oshima and Mr. Katsuhiro Nakamura, will expire at the close of this meeting, it is proposed that three (3) Directors be elected.

The candidates for positions as Directors are as follows:

								Number
								of
								Company
Candidate		Name		History, Positions, Responsibilities and Principal Concurrent				Shares
Number		(Date of Birth)		Positions				Owned
1		Tsutomu Shindou		April 1978		Entered NTT Public Corporation		71
		(September 4, 1954)
				July 2004		Managing Director of Corporate
						Marketing Promotion Department
						of the Company
				July 2005		Managing Director of System
						Marketing Department III of
						the Company
				April 2006		Managing Director of Corporate
						Marketing Department III of
						the Company
				April 2007		Managing Director of Corporate
						Marketing Department I of the
						Company
				June 2007		Senior Vice President and
						Managing Director of Corporate
						Marketing Department I of the
						Company
2		Wataru Kagawa		April 1978		Entered NTT Public Corporation		50
		(October 4, 1953)
				February 2002		Managing Director of IR Office
						of the Company
				June 2004		Managing Director of IR
						Department of the Company
				July 2005		General Manager of Saitama
						Branch of the Company
				July 2007		Member of the Board and
						Managing Director of General
						Affairs Department of NTT
						DoCoMo Kansai, Inc.
				July 2008		Associate Senior Vice
						President and Managing
						Director of Kansai Regional
						Office of the Company

								Number
								of
								Company
Candidate		Name		History, Positions, Responsibilities and Principal Concurrent				Shares
Number		(Date of Birth)		Positions				Owned
3		Kazuhiro Yoshizawa		April 1979		Entered NTT Public Corporation		84
		(June 21, 1955)
				April 1994		Senior Director of Procurement
						and Supply Department of the
						Company
				December 1996		Senior Director of Corporate
						Strategy and Planning
						Department of the Company
				July 2001		Senior Director of Human
						Resources Management
						Department of the Company
				July 2003		Senior Director of Corporate
						Strategy and Planning
						Department of the Company
				June 2007		Senior Vice President and
						Managing Director of Corporate
						Marketing Department II of the
						Company

Note:

NTT DoCoMo Kansai, Inc., previously a wholly-owned subsidiary of the Company, was liquidated following its merger with NTT DOCOMO, INC., the surviving company, in July 2008.

Fourth Item of Business: Election of Four (4) Corporate Auditors

As the terms of office of four (4) Corporate Auditors, Mr. Kenichi Aoki, Mr. Yoshitaka Makitani, Mr. Kyouichi Yoshizawa and Mr. Takaaki Wakasugi, will expire at the close of this Meeting, it is proposed that four (4) Corporate Auditors be elected.

The candidates for Corporate Auditors, to whom the Board of Corporate Auditors has given its approval, are as follows:

								Number
								of
								the
								Company
Candidate		Name		History, Positions, Responsibilities and Principal Concurrent				Shares
Number		(Date of Birth)		Positions				Owned
1		Shuro Hoshizawa (June 17, 1949)		April 1973		Entered NTT Public Corporation			124
				June 2002		Member of the Board and Managing Director of Corporate Marketing Department I of the Company
				June 2004		Executive Vice President, Member of the Board and Managing Director of Corporate Marketing Division of the Company
				June 2005		(Implementation of corporate officers system) Executive Vice President, Member of the Board and Managing Director of Corporate Marketing Division of the Company
				June 2007		President and Representative Director of NTT DoCoMo Hokkaido, Inc.
				July 2008		Special Advisor and Managing Director of Hokkaido Regional Office of the Company
				July 2008		President and Representative Director of DOCOMO Support, Inc.
2		Kyouichi Yoshizawa (April 12, 1950)		April 1969		Entered NTT Public Corporation			103
				August 2000		Secretary General of East Japan Headquarters of All NTT Workers Union of Japan
				July 2002		President of East Japan Headquarters of All NTT Workers Union of Japan
				August 2004		Secretary General of National Headquarters of All NTT Workers Union of Japan
				September 2006		Advisor of NTT Travel Service Co. Ltd.
				June 2007		Full-time Corporate Auditor of the Company

								Number
								of
								the
								Company
Candidate		Name		History, Positions, Responsibilities and Principal Concurrent				Shares
Number		(Date of Birth)		Positions				Owned
3		Haruo Morosawa (December 27, 1950)		April 1974		Entered Board of Audit of Japan			10
				December 1999		Director for Accounting, Secretariat of General Executive Bureau, Board of Audit of Japan
				December 2000		Deputy Director-General, Secretariat of General Executive Bureau, Board of Audit of Japan
				December 2004		Director General of 1st Bureau, Board of Audit of Japan
				April 2009		Deputy Secretary General of General Executive Bureau, Board of Audit of Japan
				April 2010		Member of the West Block Bidding Inspection Commission of Japan Railway Construction, Transport and Technology Agency
4		Eiko Tsujiyama (December 11, 1947)		August 1980		Assistant Professor, Humanities Department, Ibaraki University			0
				April 1985		Assistant Professor, Faculty of Economics, Musashi University
				April 1991		Professor, Faculty of Economics, Musashi University
				April 2003		Professor, Graduate School of Commerce, Waseda University
				June 2008		Outside Corporate Auditor of Mitsubishi Corporation
				June 2010		Outside Director of Orix Corporation
						(Important concurrent positions at other institutions)
						Professor, Graduate School of Commerce, Waseda University
						Outside Corporate Auditor of Mitsubishi Corporation
						Outside Director of Orix Corporation

-end-

BUSINESS REPORT
(For the fiscal year from April 1, 2010 to March 31, 2011)

Note:

The term “FY2010” hereinafter refers to the fiscal year ended March 31, 2011, and other fiscal years are referred to in a corresponding manner. All non-consolidated figures regarding results of operations in this report were prepared in accordance with accounting principles generally accepted in Japan (“Japanese GAAP”), unless otherwise stated herein. Consolidated results contained herein were prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”), unless otherwise noted.

1. Business Matters of the Corporate Group

(1) Main Business Segments

The main business activities of our Group are summarized in the table below.

Business Segment		Main Business Activities
Mobile phone business		Cellular (Xi, FOMA and mova) services, packet communications services, international services, satellite mobile communication services, and sales of handsets and equipments for each service, etc.
Miscellaneous businesses		Credit business, home shopping services, mobile advertisement business, high-speed Internet access service for hotel facilities and other measures, and other miscellaneous businesses

(2) Developments and Results of Operations

As Japan’s mobile telecommunications market continues to mature in line with the rise in cellular penetration rate, competition among operators remains intense in such areas as acquisition of subscribers and further improvement of service offerings.

Under these market conditions, we developed our new corporate vision, “Pursuing Smart Innovation: HEART,” with the aim of achieving further growth and delivering new value to society.

In the fiscal year ended March 31, 2011, based on our medium-term action plan “Change and Challenge”, we continued to promote various measures aimed at improving customer satisfaction including, among other things, the enrichment of product lineup, improvement of billing plans and enhancement of after-sales support, which earned us excellent reviews from external research organizations. Positioning this fiscal year as the first year of the execution phase to realize the goals of our “Challenge” programs, we worked to further spread smartphones, launched a new LTE^*-based communications service Xi and implemented various other measures to respond to the diverse needs of customers. Also, we continued to streamline costs through initiatives such as the reduction of network-related costs and general expenses by measures such as integrating our call centers.

Following the Great East Japan Earthquake on March 11, 2011, some 6,700 base station equipment became temporarily inoperable due to failure of base station facilities, disruption of commercial power supply and/or transmission lines and other reasons. Immediately after the earthquake, we established Disaster Countermeasure Offices in our Tokyo headquarters and the Tohoku Regional Office, and mobilized a total of some 4,000 people to restore our mobile

communications services as quickly as possible through the restoration of transmission lines, the deployment of mobile base station vehicles and power supply vehicles, and other measures.

As a result, for the fiscal year ended March 31, 2011, we recognized operating revenues and operating income of ¥4,224.3 billion (a decrease of ¥60.1 billion from the prior fiscal year) and ¥844.7 billion (an increase of ¥10.5 billion from the prior fiscal year), respectively. Income before income taxes was ¥835.3 billion and net income attributable to NTT DOCOMO, INC. was ¥490.5 billion.

Note:

Consolidated results contained herein were prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”).

*

LTE (Long Term Evolution) is a next-generation mobile communications standard developed as an advancement of the third-generation (3G) mobile phone system.

(Billions of yen)

		19th Fiscal Year				20th Fiscal Year				Year-on-Year
Item		(FY2009)				(FY2010)				Change
Operating revenues			4,284.4				4,224.3				-1.4	%
Operating income			834.2				844.7				1.3	%
Income before income taxes			836.2				835.3				-0.1	%
Net income attributable to NTT DOCOMO, INC.			494.8				490.5				-0.9	%

■

Mobile Phone Business

<<Number of Subscriptions for Principal Services>>

As of March 31, 2011, the number of cellular services subscriptions was 58.01 million. Of this total, the number of FOMA subscriptions accounted for approximately 98% of all cellular services subscriptions, exceeding 56 million subscriptions. Subscriptions for Xi services, which we launched on December 24, 2010, the number of subscriptions was 25,600. It is planned that mova services will be terminated at the end of March 2012, and as a result of initiatives to promote migration to FOMA services, the number of subscriptions has dropped to 1.24 million. Also, as of March 31, 2011, subscriptions for “Value Plan” were approximately 41.3 million.

For Packet Flat-Rate services, due to the spread of smartphones, the revision of maximum monthly charges of existing packet flat-rate plans and the introduction of new plans, the number of subscriptions was 31.92 million as of March 31, 2011. Also, subscriptions for “Flat-Rate Data Plan,” a billing plan for FOMA data communications, exceeded 1 million in February 2011.

(Thousands of subscriptions)

		As of March 31,				As of March 31,				Increase or				Year-on-Year
Category		2010				2011				Decrease				Change
Cellular services			56,082				58,010				1,928				3.4	%
Xi services			—				26				—				—
FOMA services			53,203				56,746				3,542				6.7	%
i-channel			16,818				16,233				-585				-3.5	%
i-concier			4,200				6,224				2,024				48.2	%
mova services			2,879				1,239				-1,640				-57.0	%
Packet flat-rate services			25,767				31,921				6,154				23.9	%
i-mode services			48,992				48,141				-851				-1.7	%
sp-mode services			—				2,095				—				—

<<No.1 Customer Satisfaction Ranking>>

Now that the Japanese mobile telecommunications market has entered a period of maturation, we have moved ahead with our business transformation programs from a customer-centric perspective in accordance with our “Change and Challenge” action plan, ensuring a thoroughly hands-on approach to serving customers and uniting the forces of the entire corporate group. We have constantly listened to the voices of our customers through various channels such as docomo Shops and call centers, and strived to respond to them in a steadfast manner. As a consequence, we were awarded the No. 1 ranking in the 2010 Japan Mobile Phone Service Study^SM, a consumer satisfaction survey conducted by J.D. Power Asia Pacific^*1.

We also received the highest marks among the mobile operators for our enterprise offerings in the 2010 Japan Business Mobile Phone Service Studies^SM by J.D. Power Asia Pacific for two consecutive years^*2. In addition, we were awarded the highest ranking in the Nikkei BP Consulting customer satisfaction survey of mobile data device users^*3 for two consecutive years as well.

We were highly evaluated by a broad base of both consumer and enterprise users in various categories including after-sales support and call quality. However, we are determined not to be content with these achievements, and we are committed to continuing our all-out efforts to achieve further improvement in customer satisfaction.

<<Spread of Smartphones>>

With the diffusion of packet flat-rate services, smartphones have been rapidly growing popular as a mobile device which users can enjoy the Internet, music or videos on large screens, or add various applications developed worldwide. To address the diversifying demands of smartphone users, we have enriched our smartphone lineup by releasing models such as Xperia^{TM *1} and GALAXY S, and implemented the following measures:

In conjunction with the release of Xperia^TM on April 1, 2010, we created the “docomo market” portal for smartphones and started offering a wide array of content and applications that can be used on our smartphones.

Also, in September 2010, to improve our customers’ convenience, we launched the “sp-mode” service—an ISP^*2 for smartphones that allows users to carry the same i-mode mail address after migrating to smartphones. In addition, we implemented various other measures including, among other things, the introduction of the “Osaifu-Keitai” electronic wallet capabilities on FeliCa-enabled smartphones and transplanting to smartphones the “docomo map navi” navigation service and other services previously accessible only via i-mode.

In addition, we introduced the “Monthly Support” program in March 2011. Under this program, customers with new smartphones will be given certain levels of discounts, which will vary by each model, on their monthly bills for up to 24 months.

As a result of these actions, the number of smartphones sold during the fiscal year ended March 31, 2011, increased significantly from the previous fiscal year to over 2.5 million units. The total number of “sp-mode” subscribers as of March 31, 2011, was 2.09 million.

<< Launch of Xi Service>>

On December 24, 2010, we launched the next-generation LTE service featuring high-speed, large-capacity and low-latency transmission under a new service brand, Xi. As of March 31, 2011, the total number of Xi base stations installed in the Tokyo/Osaka/Nagoya regions has grown to over 1,000. Customers who signed up for Xi are now enjoying comfortable data access at higher transmission speeds. By the end of March 2012, we plan to roll out a total of some 5,000 Xi base stations in prefectural capital-size cities across Japan to further expand areas in which users can enjoy comfortable data access.

For data access via Xi, we introduced dedicated billing plans “Xi Data Plan” and “Xi Data Plan Ninen”. The latter is a time-binding contract that offers cheaper monthly rates compared to the former to customers committing to a two-year subscription. In view of the limited area coverage in the initial phase, we commenced a special introductory offer “Xi Start Campaign” to provide subscribers with discounts on monthly charges through April 30, 2012.

Going forward, in addition to enhancing the transmission speeds of our existing services through the use of Xi, we will also aim to create a more comfortable communications environment that can satisfy the needs of our customers by delivering new services that take full advantage of

LTE’s unique properties such as the distribution of long high-quality videos, tourist guide service using AR technology^* and simultaneous translation service.

<<Promotion of Packet Usage>>

We implemented the following measures aiming to promote the use of packet communications services:

•		Integrated previously separate flat-rate packet billing plans for each handset type into “Pake-hodai Double” to make our billing structure simpler and easier to understand. Also made a downward revision to the maximum monthly charge for users accessing packet communication services via PCs or other external devices.
•		Introduced new flat-rate plans to cater to diversified needs of customers. “Pake-hodai Flat” is a full flat-rate plan which provides unlimited access for a flat monthly rate ¥525 cheaper than the maximum monthly rate for smartphone use in our existing “Pake-hodai Double” plan. “Pake-hodai Double 2” is a two-tiered packet flat-rate plan which allows users to use more packets on a pay-as-you-go basis than under the existing two-tiered plan before usage reaches the monthly upper limit.
•		Launched a special discount campaign targeting users of “Flat-rate Data Plan Standard Value,” a flat-rate plan for customers using devices including data-only devices and 3G-enabled mobile Wi-Fi* routers on our network, in which the monthly maximum rate is reduced by ¥1,575 for one year after subscription. Also introduced new flat-rate plans, “Flat-rate Data Plan Flat Value,” a full flat-rate option in which the monthly maximum rate is set ¥525 cheaper than the “Flat-rate Data Plan Standard Value,” and “Flat-rate Data Plan Standard 2 Value,” a two-tiered plan which allows the use of more packets than the “Flat-rate Data Plan Standard Value” on a pay-as-you-go basis before reaching the monthly upper limit.
•		Launched “Ouen Student Discount” campaign targeted at students and their families. Under this campaign, the basic monthly charges of new student subscribers and their family members subscribing to “Type Simple Value” plan are reduced to ¥390 for up to three years, and the maximum monthly rates for subscribers of smartphones are reduced by ¥525.
•		Introduced “Otayori Photo Plan” and “Otayori Photo Plan Full” as new billing plans for our “Otayori Photo” digital photo frame service. Also launched “Otayori Photo Plan-Wari” discount plan, which offers discounts allowing users committing to a two-year subscription to use digital photo frame service starting from a minimum rate of ¥390 per month.
•		Enriched the content offered in “BeeTV”, “EveryStar” and various other services, as measures for further expanding the packet usage of light to medium users of i-mode.
•		Launched an electronic book service through “2Dfacto“online bookstore offered by 2Dfacto, Inc., a joint-venture company established by Dai Nippon Printing Co., Ltd., DOCOMO and CHI Group Co., Ltd.

<<Introduction of New Services>>

Below is a list of new services launched during the fiscal year ended March 31, 2011.

Service name		Overview
sp-mode		An ISP service for smartphones that allows users to carry the same i-mode mail address (@docomo.ne.jp) after migrating to smartphones, and use various other services such as mail containing pictograms and decorations, content payment service, access restriction service and the Disaster Message Board Service, etc.
docomo market (for smartphones)		A portal for docomo smartphones containing a wide array of attractive content and applications. (In addition to recommended applications, users can easily obtain popular content such as news, video, electronic books and games, as well as docomo’s original content.)
docomo market (for i-mode)		A content store for i-mode that offers a rich variety of content.
		•   An applications store offering applications supplied by individual content developers in addition to high-quality applications provided by businesses.
		•   A music store offering approximately 1,000,000 pieces of music in broad categories
		•   A book store offering approximately 20,000 titles of popular comics, novels and practical guides, etc.
docomo map navi		A map/navigation service that offers various features to support customer’s individual behavior, such as current location map, search of nearby shops/facilities, navigation, driving information, train route finder, etc.
iBodymo		A mobile health-support service, taking advantage of the aspect that a mobile phone is carried around daily, which assists customers to have fun in raising health awareness and improving behavior in their daily lives.
docomo web mail		A service that allows i-mode subscribers to use a dedicated mail addresses (@dwmail.jp) for free, and view or send/receive emails via browsers of both PCs and mobile phones (In the case of mobile phones, the service can also be used with a special i-appli).
docomo Drive Net		An information delivery service for drivers which provides the latest map data or information on tourist spots, available parking lots, etc., in real time based on the car’s current location via DOCOMO’s network.
docomo one-time insurance		An insurance service offering four types of coverage (sport/leisure insurance, golfer insurance, domestic travel insurance and overseas travel insurance) that can be subscribed easily from a mobile phone on an as-needed basis only for the required period.

Service name		Overview
MD+		A free-of-charge membership-based information delivery service for doctors which provides access to medical content such as lectures by leading doctors in Japan and abroad, case studies based on actual clinical application, pharmaceutical information, etc., via PCs and smartphones.
Medical Brain		A membership-based information portal for medical professionals, allowing users to efficiently gather a broad range of information relating to medical care.

<<Enrichment of After-sales Support>>

We have been strengthening our after-sales support with the goal of further improving customer satisfaction. The number of cases handled in our after-sales support activities during the fiscal year ended March 31, 2011, is summarized below:

•		Field staff dispatch in principle within 48 hours after setting up an appointment with customers requesting coverage improvement, and area quality surveys conducted: approximately 52,000 cases.
•		Acceptance of mobile phones in “Mobile Phone Checking Service,” which provides free basic after-care, including checkups, minor repairs and cleaning at docomo Shops to help customers maintain their mobile phones in the best possible condition: approximately 7 million cases.
•		Total number of subscribers to “Mobile Phone Protection & Delivery Service”, a service which covers handset troubles such as loss, water exposure, and total damage, and delivers a replacement handset (refurbished handset* and new battery pack) with a telephone call from the customer: approximately 32 million.

<<Reinforcement of Product Lineup>>

Below is a list of the principal new products released during the fiscal year ended March 31, 2011:

docomo Smartphone		Smartphones that can cater to the diverse needs of customers as a tool for enjoying web services. (13 models including XperiaTM arc (SO-01C) MEDIAS (N-04C) GALAXY S (SC-02B) LYNX 3D (SH-03C)*1 REGZA Phone (T-01C)*2 BlackBerry®CurveTM 9300*3 Optimus chat (L-04C) XperiaTM (SO-01B) Optimus Pad (L-06C) GALAXY Tab (SC-01C) )

docomo STYLE series		Distinctive mobile phones, designed like accessories and offered in a wide variety of fashionable designs and colors for individuals who want to project the latest look.
		(20 models including F-04C (109), SH-04C (Q-pot.), F-02C (ANTEPRIMA), N-01C(About a girl), N-02C, SH-02C, P-02C, F-05C, L-01C)
docomo PRIME series		Full-feature mobile phones for the maximum enjoyment of video, games and other entertainment by people who love to explore the latest multimedia.
		(8 models including P-03C (LUMIX*4), N-03C (BURTON), F-01C, SH-01C)
docomo SMART series		Sophisticated mobile phones for busy people who want to live productively and enhance the management of their professional and private lives.
		(4 models: F-03C, P-01C, N-07B, SH-09B)
docomo PRO series		The most advanced high-spec mobile phones for those who love cutting-edge digital tools and can’t get enough of the newest, hottest technology.
		(4 models: SH-06C, L-03C, SH-05C, N-08B)
Raku-Raku PHONE series		An easy-to-use handset series designed on the concept of “user-friendly”, “simple”, “easy to read” and “peace of mind.”
		(Raku-Raku PHONE 7)
Concept models		•   The eco-friendly TOUCH WOOD™ mobile phone with a natural wooden body made from trees culled during forest-thinning operations. (SH-08C)
		•   A limited edition phone developed in partnership with French luxury crystal glass maker Baccarat. (SH-09C)
Otayori Photo panel		Stylish, extra-thin wireless digital photo frame offering easy setup and large internal memory for instant transmission of photos taken by mobile phones. (Photo Panel 03)
Book reader		Compact e-book reader with 5.5-inch color touchscreen. Equipped with web browser for easy access to e-book services. (SH-07C)
Data communications devices		Data device for the Xi service for comfortable data access at higher speeds, and mobile Wi-Fi routers for easy Internet access via the FOMA network.
		•   Xi-enabled device (L-02C)
		•   Mobile Wi-Fi routers (2 models: BF-01B, HW-01C)

<<Reinforcement of Corporate Marketing>>

We have promoted the following initiatives to propose new values useful for the businesses of our corporate clients:

•		Released “F-05B” handsets equipped with a capability to read commercial bar codes for enterprise users, and “F-01B” phones equipped with various useful features for business users such as remotely customizable security features.
•		Released FOMA ubiquitous module “FOMA UM01-HW”, which can be incorporated into various devices for voice, SMS and packet services.
•		Started a new satellite phone service “Widestar II,” which provides data communications at lower charges and higher speeds than our conventional “Widestar” satellite phone service and also started marketing “handheld version terminal 01” and “maritime/in-vehicle version terminal 01” for “Widestar II.”
•		Launched a new discount service “Business Simple,” a plan which is simpler and easier to understand compared to various existing discount packages for enterprise users.
•		Introduced three types of billing plans (“docomo Authentication Plan,” “docomo One-time Authentication Plan” and “Client Authentication Plan”), which can be subscribed easily by small and medium-sized enterprises subscribing to a limited number of mobile phones, in our remote access service for enterprise users, “Business mopera Access Pro.” Also introduced “Business mopera Access Premium Xi Type” in conjunction with the launch of Xi service.
•		Started offering “Mobile Marketing ASP Service,” which realizes CRM* by leveraging the capabilities of the “Osaifu-Keitai” e-wallet, such as issuing membership certificates and distributing discount coupons.
•		Launched “simultaneous broadcast service” that enables instantaneous information sharing in multiple locations over a wide area using voice, facsimiles and email.
•		Started offering “Mobile Secure Desktop”, a cloud-type service for mobile workers to work safely outside the office using PCs or tablet devices, while reducing the risk of information leakage.

<<Deployment of International Services>>

To allow customers travelling overseas to use our communication services free of any concern, we expanded the areas where our international roaming service is available, increased the number of overseas support counters and introduced flat-rate packet billing plans for overseas roaming users.

•

The number of countries/regions where international roaming for each service is available (as of March 31, 2011):

	-		Voice/short message service (SMS): 213 countries/regions
	-		Packet communications service: 177 countries/regions
	-		Videophone service: 53 countries/regions

•		The number of cities where an overseas support counter was established to provide free battery charging service and handle inquiries pertaining to the use of mobile phone grew to 14.
•		Launched “Global Pake-hodai Service” for international roaming users, allowing them to use packet communications under a flat-rate billing scheme (billed per day) through an overseas

		mobile service provider designated by DOCOMO (available in 39 countries/regions as of March 31, 2011) to eliminate worries about their packet communications bill.
•		Launched “Phone Number Storage” and “Mail Address Storage” services to enhance the convenience of customers studying or working abroad for a long period of time, by allowing them to retain their FOMA phone numbers and mail addresses for up to three years.

<<Overseas Business Deployment>>

We have moved ahead with the deployment of our services through investments/alliances and constructed new collaborative partnerships in overseas markets.

•		The combined subscription count of our Indian partners TTSL*1 and TTML*2, in which we own equity stakes, grew to over 85 million following the launch of GSM service under the TATA DOCOMO brand. Through our joint efforts, TTSL became the first Indian private telecom operator to launch commercial 3G service.
•		net mobile AG, our German-based subsidiary engaged in mobile content distribution platform business, started offering “MANGA MODE”, a mobile comic distribution service on a mobile phone portal that can be used commonly by the users of major mobile operators in France.
•		We entered into a business collaboration agreement with China’s largest mobile operator, China Mobile Communications Corporation, and leading South Korean telecom operator, KT Corporation, to explore opportunities for collaboration in areas such as network technologies and common platforms.

■

Miscellaneous Businesses

<<Promotion of Credit Business>>

We have worked to expand the adoption of our credit brand “iD” and our credit service “DCMX” compatible with “iD”, which can be used as “Osaifu-Keitai” electronic payment solutions.

•		With respect to our credit brand “iD”, we have worked to increase the member stores where “iD” credit payment can be used, especially in places frequently visited by users in their everyday activities. We completed the roll-out of “iD” payment terminals in all outlets of Seven-Eleven and Mini-Stop convenience store chains nationwide by July 2010 and January 2011, respectively. Meanwhile, we started offering “iD” service for smartphones equipped with FeliCa IC chips from February 2011. As a result, the total number of “iD” reader terminals installed reached 510,000 units as of March 31, 2011 (an increase of 70,000 units compared to March 31, 2010), and the total number of “iD” subscribers reached 15.84 million as of March 31, 2011.
•		We also strived to increase the number of subscriptions and boost the usage of our mobile credit payment service, “DCMX”, by revising its loyalty point program, increasing the number of affiliated stores where users can earn “docomo Points”, expanding the number of virtual stores on our Internet shopping site “DCMX docomo Point mall” and conducting various other promotional campaigns. As a result, the combined subscriptions to the “DCMX” services reached 12.32 million as of March 31, 2011 (an increase of 1.06 million from March 31, 2010).

<<Others>>

In addition to the above-mentioned initiatives, we worked to increase our revenues through our home shopping service provided mainly through TV media, our mobile advertisement business primarily on i-mode sites, development and sales of various system solutions leveraging our mobile techniques and experience, provision of high-speed Internet access service for hotel facilities and other measures mainly in the Asia-Pacific region.

In September 2010, our subsidiary, Multimedia Broadcasting, Inc.*, received the approval from the Ministry of Internal Affairs and Communications of Japan to become the sole commissioned carriage operator for providing nationwide multimedia broadcasting services for mobile devices. In January 2011, Japan Mobilecasting, Inc. was spun off as the operating company providing commissioned multimedia broadcasting services and started preparations toward the service launch scheduled in April 2012.

Operating revenues and income (loss) in each business segment in the fiscal year ended March 31, 2011 are indicated in the table below.

(Billions of yen)

																		Year-on-Year
Category		FY 2009								FY 2010								Change
Operating revenues
Mobile phone business			4,167.7				(97.3	)			4,090.7				(96.8	)			-1.8	%
Voice			1,910.5				(44.6	)			1,712.2				(40.5	)			-10.4	%
Packet			1,589.0				(37.1	)			1,694.9				(40.1	)			6.7	%
Miscellaneous businesses			116.7				(2.7	)			133.6				(3.2	)			14.5	%
Total			4,284.4				(100.0	)			4,224.3				(100.0	)			-1.4	%
Operating income (loss)
Mobile phone business			845.6				(-	)			856.7				(-	)			1.3	%
Miscellaneous businesses			-11.4				(-	)			-12.0				(-	)			-5.4	%
Total			834.2				(-	)			844.7				(-	)			1.3	%

<<Damages of the Great East Japan Earthquake>>

Following the Great East Japan Earthquake on March 11, 2011, some 6,700 base station equipment became inoperable due to physical damages to these facilities, disruption of commercial power supply and transmission lines and other factors. With regard to docomo Shops, in the immediate aftermath of the earthquake, 159 out of 195 shops in the Tohoku region were forced to close temporarily, and a total of 90 shops including those located in the Kanto region were either completely or partially destroyed.

Immediately after the earthquake, we established Disaster Countermeasures Offices in our headquarters and the Tohoku Regional Office to create an organizational structure capable of close collaboration 24 hours a day, and activated the “Disaster Message Board Service”. In cooperation with other NTT Group companies and construction companies, we have worked to assess the damages and restore our communication facilities as quickly as possible and initiated support activities for disaster victims.

<< Restoration Activities>>

The specific actions undertaken by our group for the restoration of communication facilities and the support for disaster victims are as follows:

•

Restoration of Communication Facilities

In our efforts toward the restoration of damaged communication facilities, we mobilized a total of some 4,000 people, and deployed approximately 30 mobile base station vehicles, approximately 30 mobile power supply vehicles and approximately 400 units of portable power generators to supply electricity to base stations and other facilities where commercial power supply was disrupted. We also recovered the transmission lines through the use of optical fiber, micro-wireless circuits and satellite circuits, and deployed base stations employing a large zone scheme* on mountaintops and other locations to resume services as quickly as possible. In areas where access was restricted due to the accident at the Fukushima Daiichi Nuclear Power Plant, we used high-performance antennas to transmit signals from outside the 20-km exclusion zone and replaced the transmission lines inside exchange-office buildings within the 20-km exclusion zone. As a result of these efforts, most of the service areas near the nuclear power plant and along major trunk roads in its vicinity were restored, enabling the resumption of FOMA service.

•

Initiatives for Securing Means for Communication

To assist the restoration of disaster-stricken areas, we rented to local administrative institutions and installed at evacuation shelters approximately 900 satellite mobile phones, approximately 1,700 mobile phones and approximately 300 tablet devices. We also established approximately 300 stations where mobile phones can be recharged for free using multi-chargers, solar chargers and other means.

•

Provision of “Disaster Message Board Service”

We activated the “Disaster Message Board Service” immediately after the earthquake to provide disaster victims with a means of communication. To allow a greater number of people to use this service, we expanded the areas from which messages can be posted to cover the entire nation within one week after the earthquake, and also enabled its use through smartphones.

•

Reopening of docomo Shops

To offer assistance to customers whose mobile phones were damaged or lost due to the disaster,

we strived to reopen our docomo Shops as quickly as possible. As of March 31, 2011, approximately 90% of our docomo Shops, excluding those in buildings that were severely damaged or those within the exclusion zone around Fukushima Nuclear Power Plant, have reopened. For customers living in areas near shops which could not resume operations, nearby docomo Shops provided on-site services to answer to their needs.

•

Provision of “Restoration Area Maps”

For the three prefectures of Iwate, Miyagi and Fukushima, which suffered the severest damages from the earthquake, we started providing the “Restoration Area Maps” (Japanese only) on our home page from March 20, 2011, to allow users to confirm on maps such details as areas where FOMA service is available, areas that have been restored or planned to be restored through the use of mobile base station vehicles, locations where satellite mobile phones and free recharging services are available and information regarding docomo Shops.

•

Support for Disaster Victims

To support our customers affected by the disaster, we provided various services such as the extension of payment deadlines on phone bills, discounts on handset repair charges and free data restoration service for handsets damaged due to water exposure. In addition, for customers affected by the disaster, we decided to refund the basic monthly fees and other charges for the periods when services were not available.

•

Launch of Charity Drive Website for Affected Areas, etc.

To support the disaster-stricken areas, we launched a website to collect donations from customers through “DOCOMO mobile remittance service”, “DOCOMO Points” and other methods. We have donated ¥780 million, which was collected through March 30, 2011. We have also started accepting donations through the sale of charity applications and content from April 2011, and a total sum of ¥120 million collected by April 13, 2011 was donated. In a separate effort, the Company made a disaster-relief donation of ¥500 million. Also, the NTT group made a donation totaling ¥1 billion, which includes the aforementioned ¥500 million from our Company.

As expenses related to the disaster and the above-mentioned restoration and other initiatives, we recorded ¥7.1 billion in operating expenses for the fiscal year ended March 31, 2011. The main items comprising these expenses were losses on disposal of base station and other facilities, personnel and other expenses incurred in response for the disaster.

(4) Capital Expenditures

Below summarizes the principal capital investments made in the fiscal year ended March 31, 2011.

<<Capital Expenditures for Telecommunications Facilities>>

•

We continued further quality enhancements of FOMA service areas meticulously responding to the requests from customers.

•

We also continually reinforced our network facilities to provide a comfortable communications environment to users of large-capacity content, and accommodate the growth in traffic resulting from the expanded uptake of smartphones, etc.

•

As a result of these measures, the total number of FOMA outdoor and indoor base stations installed as of March 31, 2011 grew to 62,800 and 29,200, respectively (an increase of 7,100 units and 4,400 units, respectively, from March 31, 2010). For Xi service, we completed the installation of 700 outdoor and 300 indoor base stations.

<<Initiatives Aimed for Efficiency and Cost Reduction>>

•

By facilitating the conversion into an IP-based network, we streamlined our network structure and pursued the integration and/or capacity expansion of our existing equipment, while continually working toward the reduction of equipment procurement costs.

•

We also constructed our service areas and achieved quality improvement in an efficient manner, using the optimal equipment among various options taking into consideration the surrounding environmental conditions, traffic volume and other factors.

As a result, capital expenditures in the fiscal year ended March 31, 2011 were ¥668.5 billion.

(5) Financing Activities

During the fiscal year ended March 31, 2011, we did not make any long-term financing through capital increase, issuance of bonds, or long-term borrowings.

(6) Research and Development Activities

Research and development activities conducted in the fiscal year ended March 31, 2011 are described below.

<<Development of Handsets and Services >>

•

To provide our customers with a more comfortable communication environment, in addition to the commercialization of our Xi network, we undertook development of data communications devices compatible with the FOMA and Xi services. We also undertook development of a LTE-compatible communications platform, aiming for greater efficiency and lower costs in handset development.

•

We moved forward with the realization of handsets in new fields, such as the development of 10 smartphone models, including a BlackBerry® handset with AndroidTM* software. We also developed the “sp-mode” ISP for smartphones, enabling the use of sp-mode mail and the Disaster Message Board.

•

To answer customers’ demands for using SIM cards from other mobile operators with DOCOMO handsets, we worked on the development of various functions for SIM unlocking functions.

<<Development of Technologies for Future Commercialization>>

•

We undertook development of technologies including the standardization of multimedia broadcasting, which converge the characteristics of broadcasting and communication.

•

We worked on the development of translator phone, which incorporates a user interface using technology such as voice recognition and a translation function.

<<Efforts Relating to Future Technologies>>

•		We continued our research on LTE-Advanced, a fourth-generation mobile communication standard, obtained extra base station licenses for conducting testing and began demonstration experiments.
•		We continued research on creating cutting-edge interfaces such as shoot, touch and play 3D technology.
•		We conducted research on “mobile space statistics*,” thought to be effective in the field of disaster prevention planning, for estimating the number of people who will have difficulty returning home in the event of a natural disaster, and in the field of community development.
•		To promote environmentally-friendly homes and electric vehicles, we tested interfaces to learn and utilize the status of household power consumption by wireless communications. We performed verifications aiming for the creation and standardization of such new communications technology platforms

As a result of these activities, research and development expenditures during the fiscal year ended March 31, 2011 totaled ¥109.1 billion.

(7) CSR Activities

Adhering to our message, “Connecting people. Connecting society. Opening the door to new worlds,” by listening to the individual customer and to society as a whole, we strive to drive innovation toward the future and to create a richer, more comfortable manner of living as well as culture.

The following are important themes in our CSR message: the individual customer, consistent quality, safety and security, and environmental protection. We engage in various activities in keeping with these themes.

Specific CSR activities conducted in the fiscal year ended March 31, 2011 were as follows:

<< The Individual Customer>>

•

In the fiscal year ended March 31, 2011, we made 394 docomo Shops handicapped accessible; this included the installation of entryway ramps and wheelchair-accessible restrooms.

<<Consistent Quality>>

•

Considering the importance of mobile phones as a communications tool during disasters and emergencies, we provided the Disaster Message Board, which made it possible to confirm the

safety of affected individuals, and Area Email which distributed emergency and evacuation information for areas that were likely to be affected.

<<Safety and Security>>

•		During the fiscal year ended March 31, 2011, on approximately 6,100 occasions and a total attendance of roughly 870,000 persons, we held Mobile Phone Safety Classes to educate users on mobile phone etiquette and how to deal with phone-related problems. This brought the number of classes since the classes were first conducted in 2004 to approximately 20,700 and total attendance to 3.16 million persons.
•		With respect to access restriction services (filtering services), we enhanced access restriction customization functions, enabling settings for restriction by time slots for i-mode mail use, and otherwise took measures to ensure safe and secure mobile phone use by young customers.

<<Environmental Protection>>

•		We set medium-term environmental targets through fiscal year 2010 of keeping carbon dioxide emissions at 1.17 million tons or less in fiscal year 2010 and achieving 5.3 million tons of carbon dioxide in environmental contributions from ICT services in fiscal year 2010. We proactively installed energy-saving equipment, worked to reduce greenhouse gases, and otherwise took measures to protect the environment.
•		During the fiscal year ended March 31, 2011, we collected 4.09 million used mobile phone handsets (bringing the cumulative total to 76.64 million handsets) as a part of our efforts to use limited resources efficiently.
•		We created docomo Woods in all 47 prefectures in June 2010, contributing to the protection of biodiversity through forest preservation activities.
•		We adopted our Smart for Green 2020 environmental vision, with three priority activities for attaining a sustainable society: (1) attaining a low-carbon society; (2) forming a recycling-based society, and (3) preserving biodiversity.

(8) Consolidated Financial Results and Assets

		17th Fiscal Year				18th Fiscal Year				19th Fiscal Year				20th Fiscal Year
		(FY 2007)				(FY 2008)				(FY 2009)				(FY 2010)
Operating revenues (millions of yen)			4,711,827				4,447,980				4,284,404				4,224,273
Operating income (millions of yen)			808,312				830,959				834,245				844,729
Income before income taxes (millions of yen)			800,688				780,473				836,157				835,338
Net income attributable to NTT DOCOMO, INC. (millions of yen)			491,202				471,873				494,781				490,485
Earnings per share attributable to NTT DOCOMO, INC. (yen)			11,391				11,172				11,864				11,797
Total assets (millions of yen)			6,210,834				6,488,220				6,756,775				6,791,593
NTT DOCOMO, INC. Shareholders’ Equity (millions of yen)			4,276,496				4,341,585				4,635,877				4,850,436

(9) Issues Facing the Group

Based on the aforesaid action plan, “DOCOMO’s Change and Challenge to Achieve New Growth,” in the fiscal year ending March 31, 2012, we will focus on the following priority items to make progress toward our goal to create a safe and secure society which is rich and comfortable for all, and also contribute to its continuous development.

<<DOCOMO’s Change>>

As part of the “Change” programs, we have reviewed every aspect of our business operations—from products/services to customer care to network construction, with the aim of enhancing the satisfaction of our customers. While we received the No. 1 ranking in customer satisfaction in the fiscal year ended March 31, 2011, we are determined not to be content with the present achievements. We, joining the forces of the entire group, are committed to continuing our endeavors to further improve customer satisfaction.

<<DOCOMO’s Challenge>>

With respect to the “Challenge” programs, we position the fiscal year ending March 31, 2012 as the second year of the execution phase of our challenges, to provide services that are tailored to the lifestyle and individual needs of each customer and to contribute to the sustained development of society by providing solutions to pressing issues. We will promptly and steadily implement the

following actions:

•		Expansion of packet usage: We will aim to increase packet ARPU by promoting subscriptions to flat-rate billing plans for packet access, accelerating subscribers’ migration to smartphones, acquiring more users through subscriptions to second mobile devices (e.g., data communications or tablet devices), and proliferating the use of video services.
•		Proliferation of smartphones: We will move ahead with our endeavors to offer attractive devices, transplant to smartphones “i-channel”, “i-concier” and various other services that have so far been provided only on i-mode phones, and introduce new services that take advantage of the unique properties of smarphones. We will also put in place organizational structures and systems, etc., to respond to the full-scale proliferation of the smartphone market.
•		Roll-out of the Xi service and network evolution: To further enrich the Xi service launched in December 2010, we will move ahead with the development of network, devices and services to establish a foundation for promoting a wide array of advanced mobile broadband services. We will also work to further expand network coverage.
•		Promotion and further advancement of service personalization: We will further advance “i-concier” and introduce this service on smartphones to support the daily life of each customer, and offer a rich portfolio of content tailored to their varying needs or usage opportunities.
•		Deployment of social-support services: We will continually strive to create new businesses with the full-scale launch of social-support services in fields such as environment, health management and finance, while actively seeking alliances with external partners to secure new revenue sources.
•		Introduction and promotion of converged services: We will aim to provide more convenient services which are comfortable to use, such as the “Otayori Photo Service,” “docomo Drive Net” navigation and electronic books, and to further expand machine-to-machine businesses which connect devices not incorporated into a network.
•		Further advancement of devices: We will strengthen the lineup of our smartphones and other products to cater to the needs of broader customer segments. We also plan to add more variety to the lineup of Xi-enabled mobile devices.
•		Collaboration of devices and networks: We will aim to realize advanced services by optimizing the allocation of functions between devices and networks, leveraging the high-speed, large-capacity and low-latency properties of the LTE network.
•		Basic research aimed at new value creation: We will work on the verification of our research for creating businesses that contribute to the development of society and industries, and aim to realize a richer society that takes advantage of the characteristics of mobile communications. In particular, we will further advance our joint research on “Mobile Spatial Statistics.”
•		Expansion of international businesses: We will strive to expand the revenues streams from international businesses by further enriching our international services and enhancing our overseas service counters. We will also seek revenue expansion and sustained growth through overseas business deployment by allying with partners.
•		Domestic investments and alliances: We will endeavor to expand revenues and achieve sustained growth by creating new businesses and reinforcing our core business through the pursuit of investments and alliances in Japan. We will also drive innovation jointly with our partners and aim to create new values.

With respect to our actions in response to the Great East Japan Earthquake, in order to restore area quality to the pre-quake standards as quickly as possible, we are continuing our efforts in the restoration of communication and other facilities. Furthermore, taking this as a lesson, we are laying out a new disaster preparedness measure to realize swift responses in the event of a disaster. These measures include preventing interruption of communication services around major facilities, such as prefectural and municipal government offices across the country, and preparing responses in the case of interruptions in communications services affecting large areas and for long periods. We will continue to work towards providing our customers with safety and peace of mind.

New Disaster Preparedness Measures

Securing communication in key areas		(1) Construction of base stations using large-zone scheme
		(2) Uninterruptible power supply, 24-hour battery supply
Swift response to disaster-stricken areas		(3) Increase of satellite mobile phones
		(4) Increase of satellite entrance circuits
		(5) Deployment of emergency microwave entrance facilities
Improved convenience		(6) Provision of disaster voice message service
		(7) Improvement of “Restoration Area Maps”
		(8) Support of voice guidance in “Disaster Message Board” service
		(9) Further utilization of “Area Mail”
		(10) Further utilization of ICT through convergence with SNS, etc.

Improvement of cost efficiency: To solidify our financial standing for sustained growth, we will optimize our nationwide operations and streamline our network- and sale-related costs.

Corporate Social Responsibility (CSR): We will undertake various actions focusing on the key areas of “the individual customer,” “consistent quality,” “safety and security” and “environmental protection.”

Operating income and return to shareholders: We will aim to achieve ¥850.0 billion in operating income for the fiscal year ending March 31, 2012, and endeavor to continue stable dividend payments.

Corporate governance: By establishing and operating an internal control system designed for lawful business conduct, we will continue to ensure compliance and risk management on all fronts of our group, and work to earn the trust and confidence of all stakeholders.

(10) Principal Offices (As of March 31, 2011)

(a) Headquarters: 11-1, Nagata-cho, 2-chome, Chiyoda-ku, Tokyo, Japan

(b) Regional Offices:

Hokkaido Regional Office: Chuo-ku, Sapporo, Hokkaido Prefecture
Tohoku Regional Office: Aoba-ku, Sendai, Miyagi Prefecture
Tokai Regional Office: Higashi-ku, Nagoya, Aichi Prefecture
Hokuriku Regional Office: Kanazawa, Ishikawa Prefecture
Kansai Regional Office: Kita-ku, Osaka, Osaka Prefecture
Chugoku Regional Office: Naka-ku, Hiroshima, Hiroshima Prefecture
Shikoku Regional Office: Takamatsu, Kagawa Prefecture
Kyushu Regional Office: Chuo-ku, Fukuoka, Fukuoka Prefecture

(11) Employees (As of March 31, 2011)

Number of Employees (change from March 31, 2010)		Average Age				Average Length of Employment
22,954 (increase of 657)			40.2			15.4 years

(12) Status of Parent Company and Principal Subsidiaries

(a) Relationship with Parent Company

NTT, our parent company, currently owns 27,640,000 shares of our company (66.65% of all shares*) as of March 31, 2011. The company conducts business mainly in the mobile communication field under its own managerial responsibilities within the NTT Group.

The company and NTT have concluded an agreement on the content of services and benefits provided by NTT to the Company and the compensation with respect to basic research and development by NTT. In addition, the company and NTT have concluded an agreement on the content of services and benefits provided by NTT to the Group and the compensation with respect to group management and operation by NTT.

(b) Principal Subsidiaries

There are no subsidiaries that are considered to be principal subsidiaries as of March 31, 2011.

There were 127 subsidiaries and 27 affiliates as of March 31, 2011.

(c) Acquisition and disposal of shares of other companies

<<Additional Investment in PacketVideo>>

With the aim of generating value and creating synergy effects in new business areas through the further advancement of music and video services and the development of services linked to household consumer electronics, we acquired an additional 65% of the outstanding shares of U.S.-based PacketVideo Corporation from NextWave Inc. of the United States, for approximately 10 billion yen, raising our stake to 100%. During the fiscal year ended March 31, 2011, PacketVideo became a consolidated subsidiary.

<<Additional Investment in TTSL>>

To expand the coverage as well as strengthen the quality of the 3G network in India, we completed an initial payment to and plan to make an additional investment in Tata Teleservices Ltd. in proportion to our current stake (approximately 26%) in response to a request from TTSL for a capital increase through allotment of shares to shareholders, at a cost of approximately 15 billion yen.

(13) Principal Creditors of the Corporate Group (as of March 31, 2011)

		Outstanding Loan Balance
Creditor		(millions of yen)
Meiji Yasuda Life Insurance Company			20,000

2. Company Shares (as of March 31, 2011)

(1) Total number of authorized shares: 188,130,000 shares

(2) Total number of issued shares: 43,650,000 shares

Note:

As a result of the retirement of treasury stock on March 31, 2011, the total number of issued shares decreased by 140,000 compared to March 31, 2010.

(3) Number of shareholders: 315,544

(4) Principal Shareholders

		Holdings in the Company
		Number of Shares				Shareholding Ratio
Shareholders		Held				(%)
NIPPON TELEGRAPH AND TELEPHONE CORPORATION			27,640,000				66.65
JAPAN TRUSTEE SERVICES BANK, LTD. (TRUST ACCOUNT)			1,054,153				2.54
THE MASTER TRUST BANK OF JAPAN, LTD. (TRUST ACCOUNT)			978,740				2.36
STATE STREET BANK AND TRUST COMPANY			314,071				0.76
SSBT OD05 OMNIBUS ACCOUNT—TREATY CLIENTS			308,206				0.74
JAPAN TRUSTEE SERVICES BANK, LTD. (TRUST ACCOUNT 9)			273,254				0.66
THE BANK OF NEW YORK MELLON AS DEPOSITARY BANK FOR DEPOSITARY RECEIPT HOLDERS			180,564				0.44
STATE STREET BANK AND TRUST COMPANY 505103			170,746				0.41
STATE STREET BANK AND TRUST COMPANY 505225			162,598				0.39
MELLON BANK N.A. AS AGENT FOR ITS CLIENT MELLON OMNIBUS US PENSION			152,861				0.37

3. Directors, Corporate Officers and Corporate Auditors

(1) Directors and Corporate Auditors (as of March 31, 2011)

				Primary Responsibilities and
Position		Name		Affiliations
President and CEO Member of the Board of Directors		Ryuji Yamada
Senior Executive Vice President Member of the Board of Directors		Kiyoyuki Tsujimura		Responsible for Multimedia Services, Technology
Senior Executive Vice President Member of the Board of Directors		Masatoshi Suzuki		Responsible for Global Business, Corporate Member of the Board of Directors of Tata Teleservices Limited (India)

				Primary Responsibilities and
Position		Name		Affiliations
Senior Executive Vice President Member of the Board of Director		Hiroshi Matsui		Responsible for CSR, Branches in Kanto and Koushinetsu areas
Executive Vice President Member of the Board of Directors		Bunya Kumagai		Responsible for Consumer Sales
Executive Vice President Member of the Board of Directors		Kazuto Tsubouchi		Managing Director of Accounts and Finance Department, Responsible for Business Alliance Department, Member of the Board of Directors of Tata Teleservices Limited (India)
Executive Vice President Member of the Board of Directors		Kaoru Kato		Managing Director of Corporate Strategy & Planning Department
Executive Vice President Member of the Board of Directors		Mitsunobu Komori		Managing Director of R&D Center
Executive Vice President Member of the Board of Directors		Akio Oshima		Managing Director of Corporate Marketing Division
Executive Vice President Member of the Board of Directors		Fumio Iwasaki		Responsible for Networks
Senior Vice President Member of the Board of Directors		Takashi Tanaka		Managing Director of Human Resources Management Department
Senior Vice President Member of the Board of Directors		Katsuhiro Nakamura		Managing Director of General Affairs Department Managing Director of Corporate Citizenship Department
Member of the Board of Directors		Hiroshi Tsujigami		General Manager, Business Management Corporate Strategy Planning Department, NTT Director, NTT Investment Partners
Full-time Corporate Auditor		Kenichi Aoki
Full-time Corporate Auditor		Shunichi Tamari
Full-time Corporate Auditor		Yoshitaka Makitani
Full-time Corporate Auditor		Kyouichi Yoshizawa
Corporate Auditor		Takaaki Wakasugi		Professor, School of Business Administration, Tokyo Keizai University Outside director, Nissui, Ltd.

(2) Policies concerning, and total compensation of, directors and corporate auditors

(a) Policies

Matters concerning compensation for directors are decided by the Board of Directors.

Compensation for directors (excluding outside directors) is comprised of a monthly salary and bonuses. Monthly salaries are paid on the basis on the each director’s scope of roles and responsibilities. Bonuses are paid taking into account the Company’s business results for the current term. Also, directors make monthly contributions of at least a certain amount for the purchase of the Company’s shares through the Director Shareholding Association to encourage a medium- to long-term perspective. Purchased shares are owned by the directors during their terms in office.

Compensation for corporate auditors is determined by resolution of the Board of Corporate Auditors and, in order to maintain a high level of independence, consists only of a monthly salary that is not linked to financial performance.

(b) Total Compensation for Directors and Corporate Auditors for the Fiscal Year Ended March 31, 2011

Position		Number of Persons				Total Compensation (Millions of yen)
Director			14				514
Corporate Auditor			5				129
Total			19				643

(3) Outside Directors and Corporate Auditors

(a) Principal activities of

Position		Name		Principal Activities
Outside Director		Hiroshi Tsujigami		He attended 15 of the 17 Board of Directors meetings held during the fiscal year ended March 31, 2011 and used his extensive experience in the telecommunications business to make appropriate comments from a perspective independent from the Company’s business operations.
Outside Corporate Auditor		Yoshitaka Makitani		He attended all 17 of the Board of Directors meetings and all 14 of the Board of Corporate Auditors meetings held in the fiscal year ended March 31, 2011 and used his extensive experience in the telecommunications business and his experience in corporate management to make appropriate comments.
		Kyouichi Yoshizawa		He attended all 17 Board of Directors meetings and all 14 of the Board of Corporate Auditors meetings held in the fiscal year ended March 31, 2011 and used his activities and experience as an NTT labor union board member to make appropriate comments.
		Takaaki Wakasugi		He attended 15 of the 17 Board of Directors meetings and 13 of the 14 Board of Corporate Auditors meetings held in the fiscal year ended March 31, 2011 and made appropriate comments from his expert perspective gained through academic research as a university professor of Business Administration.

(b) Indemnity agreements

The Company has concluded agreements with outside directors and outside corporate auditors to indemnify them for personal liability as provided in Article 423, Section 1 of the Corporation Law in accordance with Article 427, Section 1 of the Corporation Law. The compensation of liability is the minimum amount in accordance with Article 425, Section 1 of the Corporation Law.

(c) Total compensation to outside directors in the fiscal year ended March 31, 2011

Number of persons		Total compensation (Millions of yen)
3		69

Note:

In addition to the above, the aggregate compensation that outside directors received as officers from subsidiaries of our parent company for the fiscal year ended March 31, 2011 was ¥630,000.

4. Independent Auditor

(1)		Name of independent auditor
		KPMG AZSA LLC

(2)

Audit fees paid to the independent auditor in the fiscal year ended March 31, 2011

		Amount
Details		(Millions of yen)
Audit fees for the independent auditor in the fiscal year ended March 31, 2011			671
Total monetary and other financial benefits payable by the Company and its subsidiaries			796

(3) Policies concerning decisions to discharge or not reappoint independent auditors

In the event that the circumstances set forth in any of the items of Article 340, Section 1 of the Corporation Law apply to the independent auditor, the independent auditor is to be discharged by a unanimous resolution of the Board of Corporate Auditors.

In addition, if the Company determines that it would be difficult for the independent auditor to perform proper audits, the Board of Directors may, with the agreement of the Board of Corporate Auditors or upon request from the Board of Corporate Auditors, propose to the general meeting of shareholders that the independent auditor be discharged or that the independent auditor not be reappointed.

5. Systems for Ensuring the Propriety of the Company’s Business Activities

A summary of the Board of Directors resolutions concerning the development of systems to ensure the propriety of the Company’s business activities (internal control systems) is set forth below.

(1)

Basic stance on fortifying internal control systems

a)

In fortifying the internal control systems, the Company aims to achieve legal compliance, management of loss risk and appropriate and efficient business operations and consider various measures, including regulations, organizational and structural improvement, formulation of action plans and the monitoring of activities.

b)

An internal control committee will be formed as an entity overseeing efforts to have the internal control systems function more efficiently. The committee will aim to fortify internal control systems from the cross-departmental perspective; upon assessing efficacy, necessary improvements will be carried out.

c)

Appropriate efforts will be made with regard to ensuring the reliability of the internal control systems, which will be involved with the financial reporting based on the U.S. Sarbanes-Oxley Act and the Financial Instruments and Exchange Act.

d)

The Board of Directors will approve the basic policy on fortifying internal control systems (the Basic Policy), receive regular reports on the progress of the initiative to fortify internal control systems, and oversee and monitor the internal control systems of the Company.

e)

As chief executive officer, the president and representative director will oversee the efforts to build the internal control systems based on the Basic Policy approved by board members.

(2)

Fortifying structure relating to internal control systems

a)

System to ensure that the performance of duties by directors and employees conform with laws and regulations and the Company’s Articles of Incorporation

We institute the “NTT DOCOMO Group Code of Ethics” and compliance-related regulations and create requisite systems for ethical and legal compliance. In addition, when preparing financial statements, officers responsible for finance, corporate auditors, and independent auditors hold preliminary discussions of significant accounting policies, and for disclosure of company information including financial statements in a manner that conforms with securities-related laws and regulations, matters are decided at meetings of the Board of Directors after the necessary internal procedures pursuant to in-house regulations have been completed. Also, internal audit staff conducts audits of the company’s overall business activities to ensure conformity with laws and regulations and in-house regulations.

	b)		System for storage and maintenance of information relating to the performance of duties by directors
			Information relating to the performance of duties by directors is recorded and stored in accordance with rules stipulating the methods of storage and administration of documents and administrative information.

c)

Regulations and other systems relating to the management of loss risks

Executive directors responsible for risk management periodically summarize information relating to risks in their organizations in accordance with rules concerning risk management, and the internal control committee made up of directors, senior vice presidents, and others identifies risks as necessary for companywide risk management, and decide management policy for identified risks to prevent risks from occurring and to take rapid countermeasures in the event that risks do occur.

d)

System to ensure that the performance of duties by directors is conducted efficiently

The efficiency of the performance by directors of their duties is ensured by such means as decision-making rules based on internal regulations and the specification of powers relating to their duties, the formulation of medium-term management policies and business plans by the Board of Directors, and the establishment of committees composed of directors, senior vice presidents, and others.

e)

System to ensure the propriety of the business activities of the corporate group consisting of the Company, its parent company, and its subsidiaries

Based on rules governing fundamental matters relating to the management of our Group companies, group companies discuss important business matters with the Company or report them to the Company. In addition, officers with responsibility for corporate ethics who are appointed at subsidiaries report to the Company in a timely manner on the state of problems involving senior management, and the Company provides necessary guidance. With respect to unusual transactions with the parent company, investigations are conducted by legal personnel and audits are conducted by corporate auditors. Further, audits by internal audit personnel are directed to cover its subsidiaries, and whenever necessary they obtain and assess the results of the internal audits of those companies.

f)

Matters relating to employees who assist corporate auditors in the performance of their duties and the independence of those employees from the directors

The Corporate Auditor’s Office is established as an organization dedicated to assisting the corporate auditors with the performance of their duties, and specialist staff are assigned to it. We provide the Board of Corporate Auditors with advance explanations concerning matters such as appointments and transfers of these personnel and their job assignments, and pay respectful attention to the board’s opinions before acting on such matters.

	g)		System for reporting to corporate auditors by directors and employees
			Directors, senior vice presidents, and employees report promptly to the corporate auditors and to the Board of Corporate Auditors concerning matters prescribed by laws and regulations as well as requested matters necessary for the performance by the corporate auditors of their duties.

h)

Other systems for ensuring that auditing by corporate auditors is conducted effectively

Representative directors and the Board of Corporate Auditors hold regular meetings and develop an auditing environment necessary for enabling the corporate auditors to perform their duties. In addition, the internal audit staff coordinate with the audits by the corporate auditors to ensure auditing is conducted in a collaborative manner.

Throughout this report, amounts prepared based on domestic accounting standards are rounded down to the nearest unit. Amounts prepared in accordance with U.S. accounting standards are rounded up or down to the nearest unit.

CONSOLIDATED BALANCE SHEET [U.S. GAAP]

		Millions of yen
		March 31, 2011
ASSETS
Current assets:
Cash and cash equivalents		¥	765,551
Short-term investments			141,028
Accounts receivable			762,411
Credit card receivables			160,446
Allowance for doubtful accounts			(18,021	)
Inventories			146,357
Deferred tax assets			83,609
Prepaid expenses and other current assets			113,918
Total current assets			2,155,299
Property, plant and equipment:
Wireless telecommunications equipment			5,569,818
Buildings and structures			845,588
Tools, furniture and fixtures			507,914
Land			198,842
Construction in progress			95,251
Accumulated depreciation and amortization			(4,694,094	)
Total property, plant and equipment, net			2,523,319
Non-current investments and other assets:
Investments in affiliates			525,456
Marketable securities and other investments			128,138
Intangible assets, net			672,256
Goodwill			205,573
Other assets			249,919
Deferred tax assets			331,633
Total non-current investments and other assets			2,112,975
Total assets		¥	6,791,593
LIABILITIES AND EQUITY
Current liabilities:
Current portion of long-term debt		¥	173,102
Short-term borrowings			276
Accounts payable, trade			609,337
Accrued payroll			54,801
Accrued interest			916
Accrued income taxes			162,032
Other current liabilities			122,704
Total current liabilities			1,123,168
Long-term liabilities:
Long-term debt (exclusive of current portion)			255,000
Accrued liabilities for point programs			199,587
Liability for employees’ retirement benefits			152,647
Other long-term liabilities			183,597
Total long-term liabilities			790,831
Total liabilities			1,913,999
Equity:
NTT DOCOMO, INC. shareholders’ equity
Common stock			949,680
Additional paid-in capital			732,914
Retained earnings			3,621,965
Accumulated other comprehensive income (loss)			(76,955	)
Treasury stock, at cost			(377,168	)
Total NTT DOCOMO, INC. shareholders’ equity			4,850,436
Noncontrolling interests			27,158
Total equity			4,877,594
Total liabilities and equity		¥	6,791,593

(Note) Amounts are rounded off to the nearest 1 million yen.

CONSOLIDATED STATEMENT OF INCOME AND COMPREHENSIVE INCOME [U.S.GAAP]

		Millions of yen
		Year ended March 31, 2011
		(April 1, 2010-]March 31, 2011)
Operating revenues:
Wireless services		¥	3,746,869
Equipment sales			477,404
Total operating revenues			4,224,273
Operating expenses:
Cost of services (exclusive of items shown separately below)			896,502
Cost of equipment sold (exclusive of items shown separately below)			662,829
Depreciation and amortization			693,063
Selling, general and administrative			1,127,150
Total operating expenses			3,379,544
Operating income			844,729
Other income (expense):
Interest expense			(4,943	)
Interest income			1,326
Other, net			(5,774	)
Total other income (expense)			(9,391	)
Income before income taxes			835,338
Income taxes:
Current			355,734
Deferred			(17,897	)
Total income taxes			337,837
Equity in net income (losses) of affiliates, net of applicable taxes			(5,508	)
Net income			491,993
Less: Net (income) loss attributable to noncontrolling interests			(1,508	)
Net income attributable to NTT DOCOMO, INC.		¥	490,485
Net income		¥	491,993
Other comprehensive income (loss):
Unrealized holding gains (losses) on available-for-sale securities, net of applicable taxes			(5,294	)
Change in fair value of derivative instruments, net of applicable taxes			4
Foreign currency translation adjustment, net of applicable taxes			(27,902	)
Pension liability adjustment, net of applicable taxes			(6,433	)
Total other comprehensive income (loss)			(39,625	)
Comprehensive income			452,368
Less: Comprehensive (income) loss attributable to noncontrolling interests			(1,459	)
Comprehensive income attributable to NTT DOCOMO, INC.		¥	450,909

(Note) Amounts are rounded off to the nearest 1 million yen.

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY [U.S.GAAP]

For the Fiscal Year Ended March 31, 2011 (April 1, 2010 — March 31, 2011)		(Millions of yen)

		NTT DOCOMO, INC. shareholders’ equity
														Accumulated
						Additional								other				Treasury				Total				Non
		Common				paid-in				Retained				comprehensive				stock,				shareholders’				controlling				Total
		stock				capital				earnings				income (loss)				at cost				equity				interests				equity
Balance at March 31, 2010		¥	949,680			¥	757,109			¥	3,347,830			¥	(37,379	)		¥	(381,363	)		¥	4,635,877			¥	26,569			¥	4,662,446
Purchase of treasury stock																			(20,000	)			(20,000	)							(20,000	)
Retirement of treasury stock							(24,195	)											24,195				—								—
Cash dividends declared to NTT DOCOMO, INC. shareholders											(216,350	)											(216,350	)							(216,350	)
Cash distributions to noncontrolling interests																							—				(1,243	)			(1,243	)
Acquisition of new subsidiaries																							—								—
Others																							—				373				373
Comprehensive income
Net income											490,485												490,485				1,508				491,993
Unrealized holding gains (losses) on available-for-sale securities															(5,293	)							(5,293	)			(1	)			(5,294	)
Change in fair value of derivative instruments															4								4								4
Foreign currency translation adjustment															(27,854	)							(27,854	)			(48	)			(27,902	)
Pension liability adjustment															(6,433	)							(6,433	)							(6,433	)
Balance at March 31, 2011		¥	949,680			¥	732,914			¥	3,621,965			¥	(76,955	)		¥	(377,168	)		¥	4,850,436			¥	27,158			¥	4,877,594