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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
(Mark One)
     
þ   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended July 1, 2006
OR
     
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to                     
Commission file number 1-4171
KELLOGG COMPANY
     
State of Incorporation—Delaware   IRS Employer Identification No.38-0710690
One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599
Registrant’s telephone number: 269-961-2000
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes þ     No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer” and “large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one)
Large accelerated filer þ      Accelerated filer o      Non-accelerated filer o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No þ
Common Stock outstanding as of July 28, 2006 – 396,706,048 shares
 
 

 


 

KELLOGG COMPANY
INDEX
         
    Page  
PART I — Financial Information
       
 
       
       
 
    2  
 
       
    3  
 
       
    4  
 
       
    5-16  
 
       
    17-27  
 
       
    28  
 
       
    28  
 
       
       
 
       
    29  
 
       
    29  
 
       
    30  
 
       
    31  
 
       
    32  
 Section 302 Certification of James M. Jenness
 Section 302 Certification of Jeffrey M. Boromisa
 Section 906 Certification of James M. Jenness
 Section 906 Certification of Jeffrey M. Boromisa

 


Table of Contents

Kellogg Company and Subsidiaries
CONSOLIDATED BALANCE SHEET
(millions, except per share data)
                 
    July 1,     December 31,  
    2006     2005  
    (unaudited)     *  
 
Current assets
               
Cash and cash equivalents
  $ 315.1     $ 219.1  
Accounts receivable, net
    1,057.4       879.1  
Inventories:
               
Raw materials and supplies
    197.5       188.6  
Finished goods and materials in process
    522.2       528.4  
Deferred income taxes
    182.9       207.6  
Other prepaid assets
    204.2       173.7  
 
 
               
Total current assets
    2,479.3       2,196.5  
Property, net of accumulated depreciation of $3,994.0 and $3,815.6
    2,661.6       2,648.4  
Goodwill
    3,448.7       3,455.3  
Other intangibles, net of accumulated amortization of $48.3 and $47.6
    1,437.3       1,438.2  
Pension
    631.8       629.8  
Other assets
    236.4       206.3  
 
 
               
Total assets
  $ 10,895.1     $ 10,574.5  
 
Current liabilities
               
Current maturities of long-term debt
  $ 773.9     $ 83.6  
Notes payable
    1,543.9       1,111.1  
Accounts payable
    878.1       883.3  
Accrued advertising and promotion
    354.1       320.9  
Accrued income taxes
    124.8       148.3  
Accrued salaries and wages
    202.8       276.5  
Other current liabilities
    341.5       339.1  
 
 
               
Total current liabilities
    4,219.1       3,162.8  
 
               
Long-term debt
    3,053.5       3,702.6  
Deferred income taxes
    929.0       945.8  
Other liabilities
    524.5       479.6  
 
               
Shareholders’ equity
               
Common stock, $.25 par value
    104.6       104.6  
Capital in excess of par value
    68.6       58.9  
Retained earnings
    3,588.3       3,266.1  
Treasury stock, at cost
    (984.9 )     (569.8 )
Accumulated other comprehensive income (loss)
    (607.6 )     (576.1 )
 
 
               
Total shareholders’ equity
    2,169.0       2,283.7  
 
 
               
Total liabilities and shareholders’ equity
  $ 10,895.1     $ 10,574.5  
 
 
*   Condensed from audited financial statements.
Refer to Notes to Consolidated Financial Statements.

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Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF EARNINGS
(millions, except per share data)
                                 
    Quarter ended     Year-to-date period ended  
    July 1,     July 2,     July 1,     July 2,  
(Results are unaudited)   2006     2005     2006     2005  
 
Net sales
  $ 2,773.9     $ 2,587.2     $ 5,500.4     $ 5,159.5  
 
                               
Cost of goods sold
    1,538.4       1,388.6       3,068.2       2,825.0  
Selling and administrative expense
    774.3       726.1       1,498.5       1,394.2  
 
 
                               
Operating profit
    461.2       472.5       933.7       940.3  
 
                               
Interest expense
    77.2       89.2       151.7       165.1  
Other income (expense), net
    4.3       3.9       9.4       (13.5 )
 
 
                               
Earnings before income taxes
    388.3       387.2       791.4       761.7  
Income taxes
    121.5       128.2       250.5       248.0  
Earnings (loss) from joint ventures
    (0.3 )           (0.3 )      
 
 
                               
Net earnings
  $ 266.5     $ 259.0     $ 540.6     $ 513.7  
 
 
                               
Net earnings per share:
                               
Basic
  $ .68     $ .63     $ 1.36     $ 1.25  
Diluted
  $ .67     $ .62     $ 1.35     $ 1.23  
 
                               
Dividends per share
  $ .2775     $ .2525     $ .5550     $ .5050  
 
 
                               
Average shares outstanding:
                               
Basic
    394.1       412.0       396.5       412.5  
 
Diluted
    396.6       415.8       399.1       416.5  
 
 
                               
Actual shares outstanding at period end
                    395.7       413.0  
 
Refer to Notes to Consolidated Financial Statements

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Kellogg Company and Subsidiaries
CONSOLIDATED STATEMENT OF CASH FLOWS
(millions)
                 
    Year-to-date period ended  
    July 1,     July 2,  
(unaudited)   2006     2005  
 
Operating activities
               
Net earnings
  $ 540.6     $ 513.7  
Adjustments to reconcile net earnings to operating cash flows:
               
Depreciation and amortization
    172.8       194.8  
Deferred income taxes
    (2.4 )     (73.7 )
Other (a)
    74.3       123.9  
Postretirement benefit plan contributions
    (29.6 )     (69.8 )
Changes in operating assets and liabilities
    (253.9 )     (101.5 )
 
 
               
Net cash provided by operating activities
    501.8       587.4  
 
 
               
Investing activities
               
Additions to properties
    (162.1 )     (113.0 )
Acquisitions of businesses
          (30.0 )
Investments in joint ventures
    (1.9 )      
Other
    1.3       1.3  
 
 
               
Net cash used in investing activities
    (162.7 )     (141.7 )
 
 
               
Financing activities
               
Net issuances of notes payable
    432.8       469.4  
Repayments of long-term debt
          (725.9 )
Net issuances of common stock
    116.2       184.2  
Common stock repurchases
    (579.9 )     (263.1 )
Cash dividends
    (218.4 )     (208.0 )
Other
    7.4       3.1  
 
 
               
Net cash used in financing activities
    (241.9 )     (540.3 )
 
 
               
Effect of exchange rate changes on cash
    (1.2 )     (19.6 )
 
 
               
Increase (decrease) in cash and cash equivalents
    96.0       (114.2 )
Cash and cash equivalents at beginning of period
    219.1       417.4  
 
 
               
Cash and cash equivalents at end of period
  $ 315.1     $ 303.2  
 
 
(a)   Consists principally of non-cash expense accruals for employee compensation and benefit obligations.
Refer to Notes to Consolidated Financial Statements.

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Notes to Consolidated Financial Statements
for the quarter and year-to-date periods ended July 1, 2006 (unaudited)
Note 1 Accounting policies
Basis of presentation
The unaudited interim financial information included in this report reflects normal recurring adjustments that management believes are necessary for a fair statement of the results of operations, financial position, and cash flows for the periods presented. This interim information should be read in conjunction with the financial statements and accompanying notes contained on pages 23 to 47 of the Company’s 2005 Annual Report on Form 10-K. The accounting policies used in preparing these financial statements are the same as those applied in the prior year, except that the Company adopted two new financial accounting standards at the beginning of its 2006 fiscal year, one concerning inventory valuation, which is discussed within this Note, and one concerning stock compensation, which is discussed in Note 7. Both of these standards were adopted prospectively and comparative periods were not restated.
The condensed balance sheet data at December 31, 2005, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. The results of operations for the quarterly and year-to-date periods ended July 1, 2006, are not necessarily indicative of the results to be expected for other interim periods or the full year.
The Company’s fiscal year normally ends on the Saturday closest to December 31 and as a result, a 53rd week is added approximately every sixth year. The Company’s 2005 fiscal year ended on December 31 and its 2006 fiscal year will end on December 30, 2006. Each quarterly period in 2005 and 2006 includes thirteen weeks.
Inventory
In November 2004, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standard (SFAS) No. 151 “Inventory Costs,” to converge U.S. GAAP principles with International Accounting Standards on inventory valuation. SFAS No. 151 clarifies that abnormal amounts of idle facility expense, freight, handling costs, and spoilage should be recognized as period charges, rather than as inventory value. This standard also provides that fixed production overheads should be allocated to units of production based on the normal capacity of production facilities, with excess overheads being recognized as period charges. The provisions of this standard are effective for inventory costs incurred during fiscal years beginning after June 15, 2005, with earlier application permitted. The Company adopted this standard at the beginning of its 2006 fiscal year. Management believes the Company’s pre-existing accounting policy for inventory valuation was generally consistent with this guidance and does not, therefore, expect the adoption of SFAS No. 151 to have a significant impact on 2006 financial results.
New pronouncements
Uncertain tax positions
In July 2006, the FASB issued Interpretation No. 48 “Accounting for Uncertainty in Income Taxes” to clarify what criteria must be met prior to recognition of the financial statement benefit, in accordance with FASB Statement No. 109, “Accounting for Income Taxes,” of a position taken in a tax return. The provisions of the final Interpretation apply broadly to all tax positions taken by an enterprise, including the decision not to report income in a tax return or the decision to classify a transaction as tax exempt. The prescribed approach is based on a two-step benefit recognition model. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than not, based on the technical merits, that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the appropriate amount of the benefit to recognize. The amount of benefit to recognize is measured as the largest amount of tax benefit that is greater than 50 percent likely of being ultimately realized upon settlement. The tax position must be derecognized when it is no longer more likely than not of being sustained. The Interpretation also provides guidance on recognition of related penalties and interest, classification of liabilities, and disclosures of unrecognized tax benefits. The change in net assets, if any, as a result of applying the provisions of this

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Interpretation is considered a change in accounting principle with the cumulative effect of the change treated as an offsetting adjustment to the opening balance of retained earnings in the period of transition. The final Interpretation is effective for the first annual period beginning after December 15, 2006, with earlier application encouraged. The Company will adopt Interpretation No. 48 as of the beginning of its 2007 fiscal year and is currently studying the financial impact of adoption. As discussed on page 21 of the Company’s 2005 Annual Report on Form 10-K, the Company’s current policy is to establish reserves for uncertain tax positions that reflect the probable outcome of known tax contingencies.
Note 2 Acquisitions, other investments, and intangibles
Acquisitions
In order to support the continued growth of its North American fruit snacks business, in June 2005, the Company acquired a fruit snacks manufacturing facility and related assets from Kraft Foods Inc. for approximately $30 million in cash, including related transaction costs. The facility is located in Chicago, Illinois and employs approximately 400 active hourly and salaried employees.
Joint venture arrangements
During the first quarter of 2006, a subsidiary of the Company formed a joint venture with a third-party company domiciled in Turkey, for the purpose of selling co-branded products in the surrounding region. As of July 1, 2006, the Company had contributed approximately $1.9 million in cash for a 50% equity interest in this arrangement. This Turkish joint venture is reflected in the consolidated financial statements on the equity basis of accounting. Accordingly, the Company records its share of the earnings or loss from this arrangement as well as other direct transactions with or on behalf of the joint venture entity such as product sales and certain administrative expenses. Results for the year-to-date period were insignificant.

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Goodwill and other intangible assets
Intangible assets subject to amortization
                                 
(millions)   Gross carrying amount   Accumulated amortization
 
    July 1,   December 31,   July 1,   December 31,
    2006   2005   2006   2005
 
Trademarks
  $ 29.5     $ 29.5     $ 20.9     $ 20.5  
Other
    29.1       29.1       27.4       27.1  
 
Total
  $ 58.6     $ 58.6     $ 48.3     $ 47.6  
 
                 
    July 1,   July 2,
Amortization expense (a)   2006   2005
 
Quarter
  $ 0.4     $ 0.4  
 
Year-to-date
  $ 0.7     $ 0.8  
 
(a)   The currently estimated aggregate amortization expense for each of the 5 succeeding fiscal years is approximately $1.5 per year.
Intangible assets not subject to amortization
                 
(millions)   Total carrying amount
 
    July 1,   December 31,
    2006   2005
 
Trademarks
  $ 1,410.2     $ 1,410.2  
Other
    16.8       17.0  
 
Total
  $ 1,427.0     $ 1,427.2  
 
Changes in the carrying amount of goodwill
                                         
                            Asia Pacific    
(millions)   United States   Europe   Latin America   (a)   Consolidated
 
December 31, 2005
  $ 3,453.2                 $ 2.1     $ 3,455.3  
Purchase accounting adjustments (b)
    (6.5 )                       (6.5 )
Other
    (0.1 )                       (0.1 )
 
July 1, 2006
  $ 3,446.6                 $ 2.1     $ 3,448.7  
 
(a)   Includes Australia and Asia.
 
(b)   Relates principally to the recognition of an acquired tax benefit arising from the purchase of Keebler Foods Company in 2001.
Note 3 Cost-reduction initiatives
The Company undertakes cost-reduction initiatives as part of its sustainable growth model of earnings reinvestment for reliability in meeting long-term growth targets. Initiatives undertaken must meet certain pay-back and internal rate of return (IRR) targets. Each cost-reduction initiative is normally of relatively short duration and once completed, begins to deliver cash savings and/or reduced depreciation, which is then used to fund new initiatives. To implement these programs, the Company has incurred various up-front costs, including asset write-offs, exit charges, and other project expenditures.
As discussed on page 31 of the Company’s 2005 Annual Report, during 2005, the Company undertook an initiative to consolidate U.S. bakery capacity, resulting in the closure and sale of its Des Plaines, Illinois facility in late 2005 and closure of its Macon, Georgia facility in April 2006, with sale currently pending. Related to this initiative, the Company incurred up-front costs of approximately $80 million in 2005, including $16 million for the present value of a projected multiemployer plan withdrawal liability associated with closure of the Macon facility. Management expects to incur an additional $35 million in 2006, comprised of approximately two-thirds cash costs and one-third asset write-offs. This amount includes a $4 million increase in the Company’s estimated pension withdrawal liability to $20 million, recorded in the second quarter of 2006, attributable principally to investment loss experienced during 2005 in conjunction with increased benefit levels for all participating employers. The final calculation of this liability is pending full-year 2007 employee hours attributable to the Company’s remaining participation in this plan, and is therefore subject to adjustment in early 2008. The associated cash obligation is payable to the pension fund over a 20-year maximum period; management has not currently determined the actual period over which the payments will be made.

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Up-front costs recorded in the current period were attributable to this bakery consolidation initiative. Up-front costs recorded in the prior-year period were attributable to this same initiative, as well as the final stages of a veggie-foods capacity consolidation project. Costs recorded in both periods were classified in cost of goods sold within the Company’s North American operating segment. Cost of goods sold for the quarter and year-to-date periods ended July 1, 2006, included total program-related charges of approximately $20 million and $27 million, respectively. The total year-to-date amount for 2006 was comprised of $12 million of asset write-offs, $4 million attributable to the aforementioned multiemployer plan withdrawal liability, and $11 million of cash expenditures, which consisted principally of production relocation and severance costs. Cost of goods sold for the quarter and year-to-date periods ended July 2, 2005, included total program-related charges of approximately $20 million and $47 million, respectively. The total year-to-date amount for 2005 was comprised of approximately $16 million for the aforementioned multiemployer pension plan withdrawal liability, $19 million of asset write-offs, and $12 million for severance and other cash expenditures.
Exit cost reserves were approximately $3 million at July 1, 2006, as compared to $13 million at December 31, 2005. These reserves consisted principally of severance obligations associated with projects commenced in 2005, which are expected to be paid out in 2006.
Note 4 Other income (expense), net
Other income (expense), net includes non-operating items such as interest income, foreign exchange gains and losses, and charitable donations. Other income for the year-to-date period ended July 1, 2006, was $9.4 million, as compared to other expense for the year-to-date period ended July 2, 2005, of $13.5 million. The favorable year-over-year variance of approximately $23 million was attributable principally to foreign exchange transactions and certain significant charges in the prior-year period. Other income (expense), net for the year-to-date period ended July 2, 2005, included a charge of $6 million for a donation to the Kellogg’s Corporate Citizenship Fund, a private trust established for charitable giving, and a charge of approximately $7 million to reduce the carrying value of a corporate commercial facility to estimated selling value. The carrying value of all held-for-sale assets at July 1, 2006, was insignificant.
Note 5 Equity
Earnings per share
Basic net earnings per share is determined by dividing net earnings by the weighted average number of common shares outstanding during the period. Diluted net earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares are comprised principally of employee stock options issued by the Company. Basic net earnings per share is reconciled to diluted net earnings per share as follows:

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Quarter           Average   Net
(millions, except   Net   shares   earnings
per share data)   earnings   outstanding   per share
 
2006
                       
Basic
  $ 266.5       394.1     $ .68  
Dilutive potential common shares
          2.5       (.01 )
 
Diluted
  $ 266.5       396.6     $ .67  
 
2005
                       
Basic
  $ 259.0       412.0     $ .63  
Dilutive potential common shares
          3.8       (.01 )
 
Diluted
  $ 259.0       415.8     $ .62  
 
                         
Year-to-date           Average   Net
(millions, except   Net   shares   earnings
per share data)   earnings   outstanding   per share
 
2006
                       
Basic
  $ 540.6       396.5     $ 1.36  
Dilutive potential common shares
          2.6       (.01 )
 
Diluted
  $ 540.6       399.1     $ 1.35  
 
2005
                       
Basic
  $ 513.7       412.5     $ 1.25  
Dilutive potential common shares
          4.0       (.02 )
 
Diluted
  $ 513.7       416.5     $ 1.23  
 
During the year-to-date period ended July 1, 2006, the Company issued 3.9 million shares to employees and directors under various benefit plans and stock purchase programs, as further discussed in Note 7. To offset these issuances and for general corporate purposes, the Company’s Board of Directors has authorized management to repurchase up to $650 million of the Company’s common stock during 2006. In connection with this authorization, during the year-to-date period ended July 1, 2006, the Company spent $579.9 million to repurchase approximately 13.5 million shares. This activity consisted principally of a February 21, 2006, private transaction with the W. K. Kellogg Foundation Trust to repurchase approximately 12.8 million shares for $550 million.
Comprehensive Income
Comprehensive income includes net earnings and all other changes in equity during a period except those resulting from investments by or distributions to shareholders. Accumulated other comprehensive income for the periods presented consists of foreign currency translation adjustments pursuant to SFAS No. 52 “Foreign Currency Translation,” unrealized gains and losses on cash flow hedges pursuant to SFAS No. 133 “Accounting for Derivative Instruments and Hedging Activities,” and minimum pension liability adjustments pursuant to SFAS No. 87 “Employers’ Accounting for Pensions.”

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Quarter
                         
    Pre-tax   Tax (expense)   After-tax
(millions)   amount   or benefit   amount
 
2006
                       
Net earnings
                  $ 266.5  
Other comprehensive income:
                       
Foreign currency translation adjustments
    (23.9 )           (23.9 )
Cash flow hedges:
                       
Unrealized gain (loss) on cash flow hedges
    2.4       (0.8 )     1.6  
Reclassification to net earnings
    2.6       (1.0 )     1.6  
Minimum pension liability adjustments
    (0.4 )     0.2       (0.2 )
 
 
    (19.3 )     (1.6 )     (20.9 )
 
Total comprehensive income
                  $ 245.6  
 
                         
    Pre-tax   Tax (expense)   After-tax
(millions)   amount   or benefit   amount
 
2005
                       
Net earnings
                  $ 259.0  
Other comprehensive income:
                       
Foreign currency translation adjustments
    (26.3 )           (26.3 )
Cash flow hedges:
                       
Unrealized gain (loss) on cash flow hedges
    (3.3 )     1.1       (2.2 )
Reclassification to net earnings
    5.1       (1.4 )     3.7  
Minimum pension liability adjustments
    2.6       (1.0 )     1.6  
 
 
    (21.9 )     (1.3 )     (23.2 )
 
Total comprehensive income
                  $ 235.8  
 
Year-to-date
                         
    Pre-tax   Tax (expense)   After-tax
(millions)   amount   or benefit   amount
 
2006
                       
Net earnings
                  $ 540.6  
Other comprehensive income:
                       
Foreign currency translation adjustments
    (37.9 )           (37.9 )
Cash flow hedges:
                       
Unrealized gain (loss) on cash flow hedges
    5.5       (1.8 )     3.7  
Reclassification to net earnings
    4.6       (1.7 )     2.9  
Minimum pension liability adjustments
    (0.4 )     0.2       (0.2 )
 
 
    (28.2 )     (3.3 )     (31.5 )
 
Total comprehensive income
                  $ 509.1  
 
                         
    Pre-tax   Tax (expense)   After-tax
(millions)   amount   or benefit   amount
 
2005
                       
Net earnings
                  $ 513.7  
Other comprehensive income:
                       
Foreign currency translation adjustments
    (56.6 )           (56.6 )
Cash flow hedges:
                       
Unrealized gain (loss) on cash flow hedges
    (0.2 )     0.4       0.2  
Reclassification to net earnings
    14.0       (4.8 )     9.2  
Minimum pension liability adjustments
    3.0       (1.0 )     2.0  
 
 
    (39.8 )     (5.4 )     (45.2 )
 
Total comprehensive income
                  $ 468.5  
 

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Accumulated other comprehensive income (loss) as of July 1, 2006, and December 31, 2005, consisted of the following:
                 
    July 1,   December 31,
(millions)   2006   2005
 
Foreign currency translation adjustments
  $ (457.4 )   $ (419.5 )
Cash flow hedges — unrealized net loss
    (25.6 )     (32.2 )
Minimum pension liability adjustments
    (124.6 )     (124.4 )
 
 
               
Total accumulated other comprehensive income (loss)
  $ (607.6 )   $ (576.1 )
 
Note 6 Debt
On July 1, 2005, the Company redeemed $723.4 million of long-term debt, representing the remaining principal balance of its 6.0% U.S. Dollar Notes due April 1, 2006. A related charge of approximately $14 million, primarily representing redemption premium, was recorded in interest expense during the quarter ended July 2, 2005.
Note 7 Stock compensation
The Company uses various equity-based compensation programs to provide long-term performance incentives for its global workforce. Currently, these incentives consist principally of stock options, and to a lesser extent, executive performance shares and restricted stock grants. The Company also sponsors a discounted stock purchase plan in the U.S. and matching-grant programs in several international locations. Additionally, the Company awards stock options and restricted stock to its outside directors. These awards are administered through several plans, as described in Note 8 within Notes to Consolidated Financial Statements on pages 34 to 36 of the Company’s 2005 Annual Report on Form 10-K.
In December 2004, the FASB issued SFAS No. 123(R) “Share-Based Payment,” which generally requires public companies to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value and to recognize this cost over the requisite service period. The Company adopted SFAS No. 123(R) as of the beginning of its 2006 fiscal year, using the modified prospective method. Accordingly, prior years were not restated, but 2006 results include compensation expense associated with unvested equity-based awards, which were granted prior to 2006.
Prior to adoption of SFAS No. 123(R), the Company used the intrinsic value method prescribed by Accounting Principles Board Opinion (APB) No. 25 “Accounting for Stock Issued to Employees,” to account for its employee stock options and other stock-based compensation. Under this method, because the exercise price of stock options granted to employees and directors equaled the market price of the underlying stock on the date of the grant, no compensation expense was recognized. Expense attributable to other types of stock-based awards was generally recognized in the Company’s reported results under APB No. 25.
Certain of the Company’s equity-based compensation plans contain provisions that accelerate vesting of awards upon retirement, disability, or death of eligible employees and directors. Prior to adoption of SFAS No. 123(R), the Company generally recognized stock compensation expense over the stated vesting period of the award, with any unamortized expense recognized immediately if an acceleration event occurred. SFAS No. 123(R) specifies that a stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, beginning in 2006, the Company has prospectively revised its expense attribution method so that the related compensation cost is recognized immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period.

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The Company classifies pre-tax stock compensation expense in selling, general, and administrative expense principally within its corporate operations. Expense attributable to awards of equity instruments is accrued in capital in excess of par within the Consolidated Balance Sheet.
For the quarter ended July 1, 2006, compensation expense for all types of equity-based programs and the related income tax benefit recognized was $23.0 million and $8.1 million, respectively. Year-to-date, pre-tax stock-based compensation expense was $44.9 million and the related tax benefit was $16.1 million. As a result of adopting SFAS No. 123(R) in 2006, the Company’s reported pre-tax stock-based compensation expense for the quarter was $17.7 million higher (with net earnings and net earnings per share (basic and diluted) correspondingly lower by $11.5 million and $.03, respectively) than if it had continued to account for its equity-based programs under APB No. 25. Similarly, year-to-date results were incrementally reduced by pre-tax stock-based compensation expense of $33.1 million ($21.4 million after tax or $.06 per share). Amounts for the prior-year periods are presented in the following table in accordance with SFAS No. 123 “Accounting for Stock-Based Compensation” and related Interpretations. Reported amounts consist principally of expense recognized for executive performance share and restricted stock awards; pro forma amounts are attributable primarily to stock option grants.
                 
            Year-to-date period
    Quarter ended   ended
(millions, except per share data)   July 2, 2005   July 2, 2005
 
Stock-based compensation expense, pre-tax:
               
As reported
  $ 6.4     $ 9.7  
Pro forma
  $ 23.4     $ 38.3  
 
               
Associated income tax benefit recognized:
               
As reported
  $ 2.3     $ 3.5  
Pro forma
  $ 8.5     $ 13.9  
 
               
Stock-based compensation expense, net of tax:
               
As reported
  $ 4.1     $ 6.2  
Pro forma
  $ 14.9     $ 24.4  
 
               
Net earnings:
               
As reported
  $ 259.0     $ 513.7  
Pro forma
  $ 248.2     $ 495.5  
 
               
Basic net earnings per share:
               
As reported
  $ .63     $ 1.25  
Pro forma
  $ .60     $ 1.20  
 
               
Diluted net earnings per share:
               
As reported
  $ .62     $ 1.23  
Pro forma
  $ .60     $ 1.19  
 
As of July 1, 2006, total stock-based compensation cost related to nonvested awards not yet recognized was approximately $59 million and the weighted-average period over which this amount is expected to be recognized was approximately 1.5 years.
SFAS No. 123(R) also provides that any corporate income tax benefit realized upon exercise or vesting of an award in excess of that previously recognized in earnings (referred to as a “windfall tax benefit”) will be presented in the Statement of Cash Flows as a financing (rather than an operating) cash flow. Realized windfall tax benefits are credited to capital in excess of par in the Consolidated Balance Sheet. Realized shortfall tax benefits (amounts which are less than that previously recognized in earnings) are first offset against the cumulative balance of windfall tax benefits, if any, and then charged directly to income tax expense. Under the transition rules for adopting SFAS No. 123(R) using the modified prospective method, the Company was permitted to calculate a cumulative memo

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balance of windfall tax benefits from post-1995 years for the purpose of accounting for future shortfall tax benefits. The Company completed such study prior to the first period of adoption and currently has sufficient cumulative memo windfall tax benefits to absorb arising shortfalls, such that earnings were not affected in the year-to-date period.
Cash flows realized in the periods presented are included in the following table. Within this table, the 2006 windfall tax benefit of $8.7 million represents the year-to-date operating cash flow reduction (and financing cash flow increase) related to the Company’s adoption of SFAS No. 123(R) in 2006. Cash used by the Company to settle equity instruments granted under stock-based awards was insignificant.
                 
    Year-to-date period ended
    July 1,   July 2,
(millions)   2006   2005
 
Total cash received from option exercises and similar instruments
  $ 116.2     $ 184.2  
 
Tax benefits realized upon exercise or vesting of stock-based awards:
               
Windfall benefits classified as financing cash flow
  $ 8.7       n/a  
Other amounts classified as operating cash flow
    7.9       23.7  
 
Total
  $ 16.6     $ 23.7  
 
Shares used to satisfy stock-based awards are normally issued out of treasury stock, although management is authorized to issue new shares to the extent permitted by respective plan provisions. Refer to Note 5 for information on shares issued during the current period to employees and directors under various long-term incentive plans and share repurchases under the Company’s 2006 stock repurchase authorization. The Company does not currently have a policy of repurchasing a specified number of shares issued under employee benefit programs during any particular time period.
Stock Options
During the periods presented, non-qualified stock options were granted to eligible employees with exercise prices equal to the fair market value of the Company’s stock on the grant date, a contractual term of ten years, and a two-year graded vesting period. Grants to outside directors included similar terms, but vested immediately. Additionally, “reload” options were awarded to eligible employees and directors to replace previously-owned Company stock used by those individuals to pay the exercise price, including related employment taxes, of vested pre-2004 option awards containing this accelerated ownership feature. These reload options are immediately vested, with an expiration date which is the same as the original option grant.
For the periods presented, management estimated the fair value of each annual stock option award on the date of grant using a lattice-based option valuation model. Due to the already-vested status and short expected term of reload options, management used a Black-Scholes model to value such awards. Composite assumptions, which are not materially different for each of the two models, are presented in the following table. Weighted-average values are disclosed for certain inputs which incorporate a range of assumptions. Expected volatilities are based principally on historical volatility of the Company’s stock, and to a lesser extent, on implied volatilities from traded options on the Company’s stock. For the lattice-based model, historical volatility corresponds to the contractual term of the options granted; whereas, for the Black-Scholes model, historical volatility corresponds to the expected term. The Company generally uses historical data to estimate option exercise and employee termination within the valuation models; separate groups of employees that have similar historical exercise behavior are considered separately for valuation purposes. The expected term of options granted (which is an input to the Black-Scholes model and an output from the lattice-based model) represents the period of time that options granted are expected to be outstanding; the weighted-average expected term for all employee groups is presented in the following table. The risk-free rate for periods within the contractual life of the options is based on the U.S. Treasury yield curve in effect at the time of grant.

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    July 1,   July 2,
Stock option valuation model assumptions for grants within the year-to-date period ended:
  2006   2005
 
Weighted-average expected volatility
    19.33 %     22.00 %
Weighted-average expected term (years)
    3.43       3.54  
Weighted-average risk-free interest rate
    4.66 %     3.69 %
Dividend yield
    2.40 %     2.40 %
 
Weighed-average fair value of options granted
  $ 7.14     $ 7.36  
 
A summary of option activity for the year-to-date period ended July 1, 2006, is presented in the following table:
                                 
                    Weighted-    
            Weighted-   average   Aggregate
            average   remaining   intrinsic
    Shares   exercise   contractual   value
Employee and director stock options
  (millions)   price   term (yrs.)   (millions)
 
Outstanding, beginning of period
    28.8     $ 38                  
Granted
    7.1       45                  
Exercised
    (4.9 )     36                  
Forfeitures
    (0.2 )     41                  
Expirations
    (0.1 )     45                  
 
Outstanding, end of period
    30.7     $ 40       6.4     $ 245.6  
 
Exercisable, end of period
    23.2     $ 39       5.5     $ 208.8  
 
The total intrinsic value of options exercised during the year-to-date period ended July 1, 2006, was approximately $48 million; that attributable to options exercised during the year-to-date period ended July 2, 2005, was approximately $74 million.
Other stock-based awards
During the periods presented, other stock-based awards consisted principally of executive performance shares and restricted stock grants.
In the periods presented, the Company granted performance shares to a limited number of senior executive-level employees, which entitled these employees to receive a specified number of shares of the Company’s common stock on the vesting date, provided cumulative three-year net sales growth targets were achieved. Subsequent to the adoption of SFAS No. 123(R), management has estimated the fair value of performance share awards based on the market price of the underlying stock on the date of grant, reduced by the present value of estimated dividends foregone during the performance period. The 2005 and 2006 target grants corresponded to approximately 270,000 and 280,000 shares, respectively; each with a grant-date fair value of approximately $41 per share. The actual number of shares issued on the vesting date could range from zero to 200% of target, depending on actual performance achieved. No performance shares vested during the periods presented.

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In the periods presented, the Company also granted restricted stock and restricted stock units to eligible employees. Restrictions with respect to sale or transferability generally lapse after three years and the grantee is normally entitled to receive shareholder dividends during the vesting period. During the periods presented, management estimated the fair value of restricted stock grants based on the market price of the underlying stock on the date of grant. A summary of restricted stock activity for the year-to-date period ended July 1, 2006, is presented in the following table:
                 
            Weighted-
            average
    Shares   grant-date
Employee restricted stock and restricted stock units
  (thousands)   fair value
 
Non-vested, beginning of period
    447     $ 39  
Granted
    81       45  
Vested
    (77 )     35  
Forfeited
    (2 )     43  
 
Non-vested, end of period
    449     $ 41  
 
The total fair value of restricted stock and restricted stock units vesting in the year-to-date periods ended July 1, 2006 and July 2, 2005, was approximately $3 million and $2 million, respectively.
Note 8 Employee benefits
The Company sponsors a number of U.S. and foreign pension, other postretirement and postemployment plans to provide various benefits for its employees. These plans are described on pages 36 to 39 of the Company’s 2005 Annual Report on Form 10-K. Components of Company plan benefit expense for the periods presented are included in the tables below.
Pension
                                 
    Quarter ended   Year-to-date period ended
(millions)   July 1, 2006   July 2, 2005   July 1, 2006   July 2, 2005
 
Service cost
  $ 22.7     $ 19.4     $ 45.9     $ 40.3  
Interest cost
    42.6       40.0       84.0       80.6  
Expected return on plan assets
    (62.9 )     (57.7 )     (124.9 )     (115.8 )
Amortization of unrecognized prior service cost
    3.2       2.0       6.3       4.0  
Recognized net loss
    19.9       16.2       38.6       33.1  
Other
          0.6       0.2       0.9  
 
Total pension expense — Company plans
  $ 25.5     $ 20.5     $ 50.1     $ 43.1  
 
In reference to the preceding table, Company plan expense does not include charges of $4 million recorded in the second quarter of 2006 and $16 million recorded in the first quarter of 2005, attributable to a multiemployer plan withdrawal liability. Refer to Note 3 for further information.
Other nonpension postretirement
                                 
    Quarter ended   Year-to-date period ended
(millions)   July 1, 2006   July 2, 2005   July 1, 2006   July 2, 2005
 
Service cost
  $ 4.1     $ 3.4     $ 8.6     $ 6.9  
Interest cost
    16.5       14.5       32.8       29.1  
Expected return on plan assets
    (14.6 )     (10.9 )     (29.1 )     (20.5 )
Amortization of unrecognized prior service cost
    (0.5 )     (0.7 )     (1.2 )     (1.4 )
Recognized net loss
    7.7       4.9       15.3       9.9  
 
Postretirement benefit expense
  $ 13.2     $ 11.2     $ 26.4     $ 24.0  
 

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Postemployment
                                 
    Quarter ended   Year-to-date period ended
(millions)   July 1, 2006   July 2, 2005   July 1, 2006   July 2, 2005
 
Service cost
  $ 1.0     $ 1.1     $ 2.2     $ 2.2  
Interest cost
    0.5       0.6       1.0       1.0  
Recognized net loss
    0.9       1.3       1.8       2.3  
 
Postemployment benefit expense
  $ 2.4     $ 3.0     $ 5.0     $ 5.5  
 
Management currently plans to contribute approximately $36 million to its defined benefit pension plans and $20 million to its retiree health and welfare benefit plans during 2006, for a total of $56 million. During 2005, the Company contributed approximately $156 million to defined benefit pension plans and $241 million to retiree health and welfare benefit plans, for a total of $397 million. Plan funding strategies are periodically modified to reflect management’s current evaluation of tax deductibility, market conditions, and competing investment alternatives.
Note 9 Income taxes
The consolidated effective income tax rate for the quarter and year-to-date periods ended July 1, 2006, were approximately 31% and 32%, respectively, as compared to approximately 33% for the prior-year periods. The current-period provision for income taxes included two significant, but partially-offsetting, discrete adjustments. First, during the current period, the Company revised its repatriation plan for certain foreign earnings, giving rise to an incremental net tax cost of $18 million. Secondly, the Company adjusted its reserves for uncertain tax positions related principally to closure of several domestic tax audits during the current period, resulting in a net tax benefit of $25 million.
Note 10 Operating segments
Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and veggie foods. Kellogg products are manufactured and marketed globally. The Company currently manages its operations based on the geographic regions of North America, Europe, Latin America, and Asia Pacific. This organizational structure is the basis of the operating segment data presented below.
                                 
    Quarter ended   Year-to-date period ended
(millions)   July 1,   July 2,   July 1,   July 2,
(Results are unaudited)   2006   2005   2006   2005
 
Net sales
                               
North America
  $ 1,859.0     $ 1,706.6     $ 3,724.1     $ 3,422.4  
Europe
    558.7       535.9       1,074.3       1,063.8  
Latin America
    224.9       208.5       439.6       396.3  
Asia Pacific (a)
    131.3       136.2       262.4       277.0  
 
Consolidated
  $ 2,773.9     $ 2,587.2     $ 5,500.4     $ 5,159.5  
 
 
                               
Segment operating profit
                               
North America
  $ 327.0     $ 329.3     $ 678.7     $ 653.3  
Europe
    101.1       95.9       187.8       189.2  
Latin America
    57.9       52.4       113.4       100.5  
Asia Pacific (a)
    20.7       22.5       42.3       51.2  
Corporate
    (45.5 )     (27.6 )     (88.5 )     (53.9 )
 
Consolidated
  $ 461.2     $ 472.5     $ 933.7     $ 940.3  
 
 
(a)   Includes Australia and Asia.

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KELLOGG COMPANY
PART I — FINANCIAL INFORMATION
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Results of operations
Overview
Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and veggie foods. Kellogg products are manufactured and marketed globally. We currently manage our operations based on the geographic regions of North America, Europe, Latin America, and Asia Pacific. This organizational structure is the basis of the operating segment data presented in this report.
For the quarter ended July 1, 2006, the Company achieved year-over-year net sales growth of 7%, with strong results in both its North America and International divisions. Diluted net earnings per share grew 8%, from $.62 in the second quarter of 2005 to $.67 in the current period. Year-to-date sales and earnings per share growth were also strong, at 7% and 10%, respectively.
At the beginning of 2006, we adopted SFAS No. 123(R) “Share-Based Payment,” which reduced our current-quarter operating profit by $17.7 million ($11.5 million after tax or $.03 per share), due primarily to recognition of compensation expense associated with employee and director stock option grants. Similarly, year-to-date operating profit was reduced by $33.1 million ($21.4 million after tax or $.06 per share). Correspondingly, our reported operating profit and net earnings growth for the current quarter and year-to-date periods were reduced by approximately 4%, with diluted net earnings per share growth reduced by nearly 5%. Refer to the section herein entitled “Stock compensation” for further information on the Company’s adoption of SFAS No. 123(R).

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Net sales and operating profit
The following table provides an analysis of net sales and operating profit performance for the second quarter of 2006 versus 2005:
                                                 
    North           Latin   Asia Pacific           Consoli-
(dollars in millions)   America   Europe   America   (a)   Corporate   dated
 
2006 net sales
  $ 1,859.0     $ 558.7     $ 224.9     $ 131.3     $     $ 2,773.9  
 
2005 net sales
  $ 1,706.6     $ 535.9     $ 208.5     $ 136.2     $     $ 2,587.2  
 
% change - 2006 vs. 2005:
                                               
Volume (tonnage) (b)
    5.3 %     0.0 %     4.2 %     0.0 %           4.0 %
Pricing/mix
    2.9 %     4.2 %     5.8 %     -0.7 %           3.0 %
 
Subtotal — internal business
    8.2 %     4.2 %     10.0 %     -0.7 %           7.0 %
Foreign currency impact
    0.7 %     0.1 %     -2.1 %     -3.0 %           0.2 %
 
Total change
    8.9 %     4.3 %     7.9 %     -3.7 %           7.2 %
 
                                                 
    North           Latin   Asia Pacific           Consoli-
(dollars in millions)   America   Europe   America   (a)   Corporate   dated
 
2006 operating profit
  $ 327.0     $ 101.1     $ 57.9     $ 20.7     $ (45.5 )   $ 461.2  
 
2005 operating profit
  $ 329.3     $ 95.9     $ 52.4     $ 22.5     $ (27.6 )   $ 472.5  
 
% change - 2006 vs. 2005:
                                               
Internal business
    -1.7 %     5.1 %     13.6 %     -5.2 %     -0.6 %     1.1 %
SFAS No. 123(R) adoption impact (c)
    0.0 %     0.0 %     0.0 %     0.0 %     -64.1 %     -3.8 %
Foreign currency impact
    1.0 %     0.3 %     -3.0 %     -3.1 %     0.0 %     0.3 %
 
Total change
    -0.7 %     5.4 %     10.6 %     -8.3 %     -64.7 %     -2.4 %
 
 
(a)   Includes Australia and Asia.
 
(b)   We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.
 
(c)   Impact of recognizing compensation expense associated with employee and director stock option grants, as a result of the Company’s adoption of SFAS No. 123(R) “Share-based Payment” in 2006.
During the second quarter of 2006, consolidated net sales increased approximately 7%. Internal net sales (which excludes the impact of currency and, if applicable, acquisitions, dispositions, and shipping day differences) also grew 7%, building on a similar rate of internal growth during the second quarter of 2005. During the quarter, successful innovation and brand-building (advertising and consumer promotion) investment continued to drive broad-based sales growth in both our North American and International divisions.
Our North America operating segment reported net sales growth of nearly 9%, with internal growth across all major product groups. In fact, as of the second quarter of 2006, each of these three product groups (retail cereal, retail snacks, frozen and specialty channel) has delivered at least 10 quarters of consecutive year-over-year internal sales growth. These product groups achieved the following rates of internal sales growth in the current quarter: retail cereal +4%; retail snacks (wholesome snacks, cookies, crackers, toaster pastries, fruit snacks) +11%; frozen and specialty (food service, vending, convenience, drug stores, custom manufacturing) channels +9%. In addition to successful innovation and brand-building, we believe the motivation of our workforce to achieve strong in-store execution is key to attaining this long-term momentum within the current competitive environment.
Our International division collectively reported net sales growth of approximately 4% and internal growth of 5%. Both our European and Latin America operating segments continued to deliver strong internal sales growth, with leading dollar contributions from our UK, France, Mexico, and Venezuela business units. The internal sales decline in our Asia Pacific operating segment (which represents less than 5% of our consolidated results) was in comparison to 8% growth in the prior-year period and attributable principally to a product recall in Australia, as well as continued snacks category softness within that market.
Consolidated operating profit for the current quarter declined approximately 2%, with internal operating profit up 1% versus the prior-year period. Our measure of internal operating profit growth is consistent with our measure of internal sales growth, except that during 2006, internal operating profit growth also excludes the impact of incremental stock compensation expense associated with our adoption of SFAS No. 123(R). We are using this non-GAAP measure during our first year of adopting this FASB standard in order to assist investors in assessing the Company’s financial operating performance against comparative periods, which did not include stock option-related compensation expense. In the current quarter, corporate selling, general, and administrative expense (SGA) was higher and operating profit was lower by $17.7 million, reducing consolidated operating profit growth by approximately four percentage points. Refer to the section herein entitled “Stock compensation” for further information on the Company’s adoption of SFAS No. 123(R).

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In relation to internal sales growth of 7%, this quarter’s internal operating profit growth of 1% was affected by significant cost pressures as discussed in the next section on gross margin performance, as well as comparative phasing of quarterly operating profit delivery versus the prior year. The shape of our quarterly operating profit delivery is expected to be relatively balanced throughout 2006; whereas, approximately 54% of our full-year 2005 operating profit was recognized during the first half of that year. Accordingly, we achieved low single-digit growth in operating profit for the first half of 2006, but expect mid single-digit growth for the full year of 2006, with the second- half growth in operating profit driven by fourth quarter results.
The following table provides an analysis of net sales and operating profit performance for the year-to-date periods of 2006 versus 2005. As a result of our adoption of SFAS No. 123(R) in 2006, year-to-date corporate selling, general, and administrative expense (SGA) was higher and operating profit was lower by $33.1 million, reducing consolidated operating profit growth by approximately four percentage points. Related to cost-reduction initiatives, our North American operating segment recorded $27 million of charges in the year-to-date period ended July 1, 2006, versus $47 million in the year-to-date period ended July 2, 2005, favorably contributing to our year-to-date internal rate of operating profit growth by two percentage points. Because we currently project the full-year 2006 investment in cost reduction initiatives to approximate the $90 million incurred in 2005, this favorable contribution is expected to reverse during the second half of 2006.
                                                 
    North           Latin   Asia Pacific           Consoli-
(dollars in millions)   America   Europe   America   (a)   Corporate   dated
 
2006 net sales
  $ 3,724.1     $ 1,074.3     $ 439.6     $ 262.4     $     $ 5,500.4  
 
2005 net sales
  $ 3,422.4     $ 1,063.8     $ 396.3     $ 277.0     $     $ 5,159.5  
 
% change - 2006 vs. 2005:
                                               
Volume (tonnage) (b)
    5.4 %     0.4 %     5.3 %     -0.5 %           4.3 %
Pricing/mix
    2.9 %     4.4 %     5.0 %     -0.6 %           2.9 %
 
Subtotal — internal business
    8.3 %     4.8 %     10.3 %     -1.1 %           7.2 %
Foreign currency impact
    0.5 %     -3.8 %     0.6 %     -4.2 %           -0.6 %
 
Total change
    8.8 %     1.0 %     10.9 %     -5.3 %           6.6 %
 
                                                 
    North           Latin   Asia Pacific           Consoli-
(dollars in millions)   America   Europe   America   (a)   Corporate   dated
 
2006 operating profit
  $ 678.7     $ 187.8     $ 113.4     $ 42.3     $ (88.5 )   $ 933.7  
 
2005 operating profit
  $ 653.3     $ 189.2     $ 100.5     $ 51.2     $ (53.9 )   $ 940.3  
 
% change - 2006 vs. 2005:
                                               
Internal business
    3.2 %     2.9 %     13.2 %     -13.1 %     -2.7 %     3.3 %
SFAS No. 123(R) adoption impact (c)
    0.0 %     0.0 %     0.0 %     0.0 %     -61.4 %     -3.5 %
Foreign currency impact
    0.7 %     -3.6 %     -0.4 %     -4.3 %     0.0 %     -0.5 %
 
Total change
    3.9 %     -0.7 %     12.8 %     -17.4 %     -64.1 %     -0.7 %
 
 
(a)   Includes Australia and Asia.
 
(b)   We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.
 
(c)   Impact of recognizing compensation expense associated with employee and director stock option grants, as a result of the Company’s adoption of SFAS No. 123(R) “Share-based Payment” in 2006.

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Margin performance
Margin performance for the second quarter and year-to-date periods of 2006 versus 2005 is presented in the following table:
                         
                    Change
                    vs. prior
Quarter   2006   2005   year (pts.)
 
Gross margin
    44.5 %     46.3 %     -1.8  
 
SGA% (a)
    -27.9 %     -28.0 %     0.1  
 
Operating margin
    16.6 %     18.3 %     -1.7  
 
                         
                    Change
                    vs. prior
Year-to-date   2006   2005   year (pts.)
 
Gross margin
    44.2 %     45.2 %     -1.0  
 
SGA% (a)
    -27.2 %     -27.0 %     -0.2  
 
Operating margin
    17.0 %     18.2 %     -1.2  
 
 
(a)   Selling, general, and administrative expense as a percentage of net sales.
Our long-term goal is to achieve annual improvements in gross margin and to reinvest this growth in brand-building and innovation expenditures, so as to maintain a relatively steady operating margin. Our strategy for expanding our gross margin is to manage external cost pressures through sales-driven operating leverage, product pricing and mix improvements, productivity savings, and technological initiatives to reduce the cost of product ingredients and packaging. Particular interim periods may not reflect our long-term goal as was the case for the second quarter and year-to-date periods of 2006, in which our consolidated gross margin declined 180 and 100 basis points, respectively, versus the prior-year periods. Our current-period gross margin results were significantly impacted by higher prices for fuel, energy, and commodities, as well as increased employee benefit costs. In the aggregate, these input cost pressures reduced our consolidated gross margin by approximately 160 basis points in both the quarter and year-to-date periods. For the quarter, our gross margin performance was further impacted by unfavorable category weighting versus the prior year, which was more than offset by productivity savings in the year-to-date period.
Partially offsetting these unfavorable factors, the year-over-year decline in upfront costs related to cost-reduction initiatives contributed favorably to our year-to-date gross margin performance by approximately 40 basis points. As further discussed in the section herein entitled “Cost-reduction initiatives“, cost of goods sold for the first half of 2006 included program-related charges of $27 million, as compared to $47 million in the first half of 2005. Based on projections for full-year 2006 investment in cost reduction initiatives, we currently expect this phenomenon to reverse during the second half of the year.
As discussed on page 22 of our 2005 Annual Report on Form 10-K, we use the combination of derivatives and supplier contracts to fix the price in a desired percentage of our raw material purchases over the contractual periods. Principally as a result of actions taken during the quarter ended July 1, 2006, our major raw material costs are substantially fixed for the second half of 2006, which provides us with significant visibility to our cost exposures for the remainder of the year. Taking into account these hedged positions, our profitability projections for full-year 2006 currently include an aggregate, unfavorable gross margin impact from fuel, energy, commodity, and benefit costs of 180-190 basis points, resulting in an unprecedented level of cost pressure that we do not currently expect to be able to fully offset through price increases and pay-back from prior investment. Accordingly, we currently expect our full-year 2006 gross margin to be approximately 50 basis points lower than the full-year 2005 level of 44.9%.
For the quarter ended July 1, 2006, both our SGA% and operating profit margin were affected by our fiscal 2006 adoption of SFAS No. 123(R). During the current quarter and year-to-date periods, we reported incremental stock compensation expense of $17.7 million and $33.1 million, respectively, which increased our SGA% and reduced our operating margin by approximately 60 basis points. This first half impact is generally consistent with our expectations regarding full-year 2006 margin dynamics. Refer to the section herein entitled “Stock compensation” for further information on this subject.
Cost-reduction initiatives
We undertake cost-reduction initiatives as part of our sustainable growth model of earnings reinvestment for reliability in meeting long-term growth targets. Initiatives undertaken must meet certain pay-back and internal rate of return (IRR) targets. Each cost-reduction initiative is normally of relatively short duration and once completed, begins to deliver cash savings and/or reduced depreciation, which is then used to fund new initiatives. To implement these programs, we have incurred various up-front costs, including asset write-offs, exit charges, and other project expenditures.

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As discussed on page 31 of the Company’s 2005 Annual Report, during 2005, we undertook an initiative to consolidate U.S. bakery capacity, resulting in the closure and sale of our Des Plaines, Illinois facility in late 2005 and closure of our Macon, Georgia facility in April 2006, with sale currently pending. Related to this initiative, we incurred up-front costs of approximately $80 million in 2005, including $16 million for the present value of a projected multiemployer plan withdrawal liability associated with closure of the Macon facility. We expect to incur an additional $35 million in 2006, comprised of approximately two-thirds cash costs and one-third asset write-offs. This amount includes a $4 million increase in our estimated pension withdrawal liability to $20 million, recorded in the second quarter of 2006, attributable principally to investment loss experienced during 2005 in conjunction with increased benefit levels for all participating employers. The final calculation of this liability is pending full-year 2007 employee hours attributable to the Company’s remaining participation in this plan, and is therefore subject to adjustment in early 2008. The associated cash obligation is payable to the pension fund over a 20-year maximum period; we have not currently determined the actual period over which the payments will be made.
Other potential initiatives to be commenced in 2006 are still in the planning stages and individual actions will be announced as management commits to these discretionary investments. Our 2006 earnings forecast currently includes incurred and projected charges related to current and potential cost-reduction initiatives of $90 million or $.15 per share, which is comparable to the actual full-year 2005 impact. Except for the portion attributable to the aforementioned U.S. snacks bakery consolidation of $35 million, the specific cash versus non-cash mix or cost of goods sold versus SGA impact of the remaining $55 million has not yet been determined. The actual amount of up-front costs incurred in 2006 could be impacted by timing or reprioritization of certain proposed projects. Any reduction in total costs versus the current estimate could favorably impact our 2006 financial results.
Up-front costs recorded in the current period were attributable to the bakery consolidation initiative. Up-front costs recorded in the prior-year period were attributable to this same initiative, as well as the final stages of a veggie-foods capacity consolidation project. Costs recorded in both periods were classified in cost of goods sold within the Company’s North American operating segment. Cost of goods sold for the quarter and year-to-date periods ended July 1, 2006, included total program-related charges of approximately $20 million and $27 million, respectively. The total year-to-date amount for 2006 was comprised of $12 million of asset write-offs, $4 million for the aforementioned multiemployer pension withdrawal liability, and $11 million of cash expenditures, which consisted principally of production relocation and severance costs. Cost of goods sold for the quarter and year-to-date periods ended July 2, 2005, included total program-related charges of approximately $20 million and $47 million, respectively. The total year-to-date amount for 2005 was comprised of approximately $16 million for the aforementioned multiemployer pension plan withdrawal liability, $19 million of asset write-offs, and $12 million for severance and other cash expenditures.
Exit cost reserves were approximately $3 million at July 1, 2006, as compared to $13 million at December 31, 2005. These reserves consisted principally of severance obligations associated with projects commenced in 2005, which are expected to be paid out in 2006.
Interest expense
Interest expense for the current year-to-date period was $151.7 million, as compared to $165.1 million in the prior-year period. The prior-period amount includes a charge of approximately $14 million related to the early redemption of long-term debt. We currently expect our full-year 2006 interest expense to be approximately even with the full-year 2005 amount of $300.3 million.
Other income (expense), net
Other income (expense), net includes non-operating items such as interest income, foreign exchange gains and losses, and charitable donations. Other income for the year-to-date period ended July 1, 2006, was $9.4 million, as compared to other expense for the year-to-date period ended July 2, 2005, of $13.5 million. The favorable year-over-year variance of approximately $23 million was attributable principally to foreign exchange transactions and certain significant charges in the prior-year period. Other income (expense), net for the year-to-date period ended July 2, 2005, included a charge of $6 million for a donation to the Kellogg’s Corporate Citizenship Fund, a private trust established for charitable giving, and a charge of approximately $7 million to reduce the carrying value of a corporate commercial facility to estimated selling value. The carrying value of all held-for-sale assets at July 1, 2006, was insignificant.
Income taxes
The consolidated effective income tax rate for the quarter and year-to-date periods ended July 1, 2006, were approximately 31% and 32%, respectively, as compared to approximately 33% for the prior-year periods. The current-quarter provision for income taxes included two significant but partially-offsetting, discrete adjustments.

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First, during the current period, we revised our repatriation plan for certain foreign earnings, giving rise to an incremental net tax cost of $18 million. Secondly, we adjusted our reserves for uncertain tax positions related to closure of several domestic tax audits during the current period and other related items, resulting in a net tax benefit of $25 million. Our full-year 2006 consolidated effective income tax rate is currently projected to be approximately 32%.
Liquidity and capital resources
Our principal source of liquidity is operating cash flows, supplemented by borrowings for major acquisitions and other significant transactions. This cash-generating capability is one of our fundamental strengths and provides us with substantial financial flexibility in meeting operating and investing needs. The principal source of our operating cash flow is net earnings, meaning cash receipts from the sale of our products, net of costs to manufacture and market our products. Our cash conversion cycle is relatively short; although receivable collection patterns vary around the world, in the United States, our days sales outstanding (DSO) has recently averaged 19-20 days. As a result, our operating cash flow should generally reflect our net earnings over time, although the specific performance for any interim period may be significantly affected by the level of benefit plan contributions, working capital movements (operating assets and liabilities) and other factors.
                         
    Year-to-date period ended    
    July 1,   July 2,   Change versus
(dollars in millions)   2006   2005   prior year
 
Operating activities
                       
Net earnings
  $ 540.6     $ 513.7       5.2 %
 
                       
Items in net earnings not requiring (providing) cash:
                       
Depreciation and amortization
    172.8       194.8          
Deferred income taxes
    (2.4 )     (73.7 )        
Other (a)
    74.3       123.9          
         
Net earnings after non-cash items
    785.3       758.7       3.5 %
         
 
                       
Pension and other postretirement benefit plan contributions
    (29.6 )     (69.8 )        
Changes in operating assets and liabilities:
                       
Core working capital (b)
    (177.8 )     (115.7 )        
Other working capital
    (76.1 )     14.2          
         
 
    (253.9 )     (101.5 )        
         
Net cash provided by operating activities
  $ 501.8     $ 587.4       -14.6 %
 
 
(a)   Consists principally of non-cash expense accruals for employee compensation and benefit obligations.
 
(b)   Inventory and trade receivables less trade payables.
For the first half of 2006, our operating cash flow declined by approximately $86 million, versus the level achieved in the first half of 2005. As presented in this preceding table, this decline was due principally to unfavorable movements in our core working capital balance, with non-cash variances in all other line items within the table relationally netting out. As an example, the unfavorable movement in other working capital is driven by a decline in current income tax liabilities, but is largely offset by corresponding movements in deferred income taxes and earnings. In comparison to the prior-year period, approximately one-half of the unfavorable movement in core working capital is related to trade payables performance. At July 1, 2006, our consolidated trade payables balance is within $5 million of the balance at year-end 2005. In contrast, throughout 2005, our trade payables balance increased from a historically low level at the end of 2004. The remainder of the unfavorable movement in core working capital is related to a slight increase in DSO for our trade receivables and higher commodity prices for our raw material and packaging inventories. Our consolidated inventory balances have also been unfavorably affected as we continue to serve our customers within existing U.S. capacity. Despite this unfavorable movement in the absolute balance, average core working capital for the trailing fifty-two weeks was 6.9% of net sales, slightly improved from 7.0% as of December 31, 2005. While our long-term goal is to continue to improve this metric, we no longer expect movements in the absolute balance of core working capital to represent a significant source of operating cash flow.

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Our management measure of cash flow is defined as net cash provided by operating activities reduced by expenditures for property additions. We use this non-GAAP measure of cash flow to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities, and share repurchase. Our cash flow metric is reconciled to the most comparable GAAP measure, as follows:
                         
    Year-to-date period ended   Change
    July 1,   July 2,   versus
(dollars in millions)   2006   2005   prior year
 
Net cash provided by operating activities
  $ 501.8     $ 587.4          
Additions to properties
    (162.1 )     (113.0 )        
 
Cash flow
  $ 339.7     $ 474.4       -28.4 %
 
Our first half 2006 cash flow (as defined) declined approximately 28% versus the prior year, attributable to the year-over-year reduction in operating cash flow, as previously discussed, and increased spending for selected capacity expansions to accommodate our Company’s strong sales growth over the past several years. We expect this trend to continue in the near term, with projected 2006 property expenditures of approximately 4.0% of net sales, as compared to 3.7% for full-year 2005. The lower amount of first half 2006 cash flow was anticipated in our plan and we currently expect our cash flow for full-year 2006 to be $900-$975 million, which represents an increase over the full-year 2005 amount of approximately $125-$200 million. We expect this increase to be funded principally by a decline in benefit plan contributions versus the prior year, partially offset by a slight increase in capital spending as a percentage of sales.
For the full year of 2006, we currently expect to contribute approximately $60 million to our employee benefit plans as compared to approximately $397 million in 2005. This decline in 2006 reflects the improved funded position of our major benefit plans that was achieved through a significant amount of funding in the 2003-2005 period. We do not expect to have significant statutory or contractual funding requirements for our major retiree benefit plans during 2006. Actual 2006 contributions could exceed our current projections, as influenced by our decision to undertake discretionary funding of our benefit trusts versus other competing investment priorities, future changes in government requirements, or renewals of union contracts.
Our Board of Directors has authorized stock repurchases for general corporate purposes and to offset issuances for employee benefit programs of up to $650 million for 2006. In connection with this authorization, during the year-to-date period ended July 1, 2006, we spent $579.9 million to repurchase approximately 13.5 million shares. This activity consisted principally of a February 21, 2006, private transaction with the W. K. Kellogg Foundation Trust to repurchase approximately 12.8 million shares for $550 million.
In April 2006, our Board of Directors declared a dividend of $.2775 per common share, payable June 15, 2006, to shareholders of record at the close of business on June 1, 2006, and further authorized an increase of approximately 5% from this level, to $.2910 per share, beginning with the quarterly dividend to be paid in September 2006. This increase is consistent with our current plan to maintain our dividend pay-out ratio between 40% and 50% of reported net earnings.
At July 1, 2006, our total debt was approximately $5.4 billion, as compared to $4.9 billion at December 31, 2005. This increase is related principally to the significant level of stock repurchase activity during the first quarter, which we believe represents an interim peak in relation to our forecasted debt balance at year-end 2006 of approximately $5.0 billion. Primarily due to our prioritization of other uses of cash flow such as share repurchase, plus the aforementioned need to selectively invest in production capacity, we do not expect to reduce our total debt balance during 2006, but remain committed to net debt reduction (total debt less cash) over the long term.
We believe that we will be able to meet our interest and principal repayment obligations and maintain our debt covenants for the foreseeable future, while still meeting our operational needs, including the pursuit of selected growth opportunities, through our strong cash flow, our program of issuing short-term debt, and maintaining credit facilities on a global basis. Our significant long-term debt issues do not contain acceleration of maturity clauses that are dependent on credit ratings. A change in the Company’s credit ratings could limit its access to the U.S. short-term debt market and/or increase the cost of refinancing long-term debt in the future. However, even under these circumstances, we would continue to have access to our credit facilities, which are in amounts sufficient to cover our outstanding commercial paper balance, which was $1.5 billion at July 1, 2006. In addition, assuming continuation of market liquidity, we believe it would be possible to term out certain short-term maturities or obtain additional credit facilities such that the Company could further extend its ability to meet its long-term borrowing obligations through 2008.

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Critical accounting policies and significant accounting estimates
Stock compensation
In December 2004, the FASB issued SFAS No. 123(R) “Share-Based Payment,” which generally requires public companies to measure the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value and to recognize this cost over the requisite service period. We adopted SFAS No. 123(R) as of the beginning of our 2006 fiscal year, using the modified prospective method. Accordingly, prior years were not restated, but our 2006 results include compensation expense associated with unvested equity-based awards, which were granted prior to 2006. With the adoption of this pronouncement, stock-based compensation represents a significant accounting policy of the Company, which is further described in Note 7 within Notes to the Consolidated Financial Statements.
For 2006, our adoption of SFAS No. 123(R) has resulted in an increase in the Company’s SGA expense (principally within corporate operations) and a corresponding reduction to earnings and net earnings per share, due primarily to recognition of compensation expense associated with employee and director stock option grants. No such expense was recognized under our previous accounting method in pre-2006 periods; however, we were required to disclose pro forma results under the alternate fair value method prescribed by SFAS No. 123 “Accounting for Stock-Based Compensation.” Using reported results for 2006 and pro forma results for 2005, the comparable impact of stock compensation expense is presented in the following table:
                         
(millions except per share data)
    Stock-based    
Quarter ended   compensation expense   Diluted EPS
    Pre-tax   Net of tax   Impact
 
July 1, 2006:
                       
As reported comparable
  $ 5.3     $ 3.4     $ 0.01  
SFAS No. 123(R) adoption impact
    17.7       11.5       0.03  
 
As reported total
  $ 23.0     $ 14.9     $ 0.04  
 
July 2, 2005:
                       
As reported comparable
  $ 6.4     $ 4.1     $ 0.01  
Pro forma incremental
    17.0       10.8       0.02  
 
Pro forma total
  $ 23.4     $ 14.9     $ 0.03  
 
                         
    Stock-based    
Year-to-date period ended   compensation expense   Diluted EPS
    Pre-tax   Net of tax   Impact
 
July 1, 2006:
                       
As reported comparable
  $ 11.8     $ 7.4     $ 0.01  
SFAS No. 123(R) adoption impact
    33.1       21.4       0.06  
 
As reported total
  $ 44.9     $ 28.8     $ 0.07  
 
July 2, 2005:
                       
As reported comparable
  $ 9.7     $ 6.2     $ 0.02  
Pro forma incremental
    28.6       18.2       0.04  
 
Pro forma total
  $ 38.3     $ 24.4     $ 0.06  
 
For the full year of 2005, the pro forma incremental impact of stock compensation was $.09 per share and we currently expect the full-year 2006 impact of adopting SFAS No. 123(R) to be approximately $.10. The $.01 year-over-year increase in the estimated per-share impact is due principally to an expected increase in the number of options granted during 2006 and a lower expected average number of shares outstanding on which the calculation is based.

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Our full-year estimate of the financial impact of adopting SFAS No. 123(R) represents a critical accounting estimate, which requires significant judgments and assumptions likely to have a material impact on our financial statements. Due to the need to determine the grant-date fair value of equity instruments that have not yet been awarded, the actual impact on 2006 results will depend, in part, on actual awards during the year and various market factors that affect the fair value of those awards. Additionally, while the timing and volume of grants associated with current-year long-term incentive compensation are within the Company’s control, the timing and volume of “reload” option grants are not. Reload options are awarded to eligible employees and directors to replace previously-owned Company stock used by those individuals to pay the exercise price, including related employment taxes, of vested pre-2004 option awards containing this accelerated ownership feature. Under SFAS No. 123(R), these reload options result in additional compensation expense in the year of grant and have historically comprised up to 40% of the Company’s total annual pro forma stock compensation expense. The Company has not granted options containing an accelerated ownership feature since 2003; however, the potential requirement to award reload options over the contractual 10-year term of the original grants could continue to significantly impact the amount of our stock-based compensation expense for a number of years.
We estimate the fair value of each stock option award on the date of grant using a lattice-based option valuation model for annual grants and a Black-Scholes model for reload grants. These models require us to make predictive assumptions regarding future stock price volatility, employee exercise behavior, and dividend yield. Our methods for selecting these valuation assumptions are explained in Note 7 within Notes to Consolidated Financial Statements. In particular, our estimate of stock price volatility is based principally on historical volatility of the options granted, and to a lesser extent, on implied volatilities from traded options on the Company’s stock. For the lattice-based model, historical volatility corresponds to the 10-year contractual term of the options granted; whereas, for the Black-Scholes model, historical volatility corresponds to the expected term, which is currently 2.5 years. We decided to rely more heavily on historical volatility due to the greater availability of data and reliability of trends over longer periods of time, as compared to the terms of more thinly traded options, which rarely extend beyond two years. Recent historical volatilities using weekly price observations have ranged from approximately 23% for 10 years to 13% for 2.5 years. In comparison, implied volatilities currently average approximately 17% for traded options with terms in excess of six months. Based on this data, our weighted-average composite volatility assumption for purposes of valuing our option grants in the year-to-date period was 19.3%, as compared to 22.0% for the comparable prior-year period. All other assumptions held constant, a one percentage point increase or decrease in our year-to-date volatility assumption would increase or decrease the grant-date fair value of our 2006 option awards by approximately 4%.
To the extent that actual outcomes differ from our assumptions, we are not required to true up grant-date fair-value based expense to final intrinsic values. However, these differences can impact the classification of cash tax benefits realized upon exercise of stock options, as explained in the following two paragraphs. Furthermore, as historical data has a significant bearing on our forward-looking assumptions, significant variances between actual and predicted experience could lead to prospective revisions in our assumptions, which could then significantly impact the year-over-year comparability of stock-based compensation expense.
SFAS No. 123(R) also provides that any corporate income tax benefit realized upon exercise or vesting of an award in excess of that previously recognized in earnings (referred to as a “windfall tax benefit”) will be presented in the Statement of Cash Flows as a financing (rather than an operating) cash flow. If this standard had been adopted in 2005, operating cash flow would have been lower (and financing cash flow would have been higher) by approximately $20 million as a result of this provision. For the first half of 2006, the corresponding reduction in operating cash flow attributable to windfall tax benefits classified as financing cash flows was $8.7 million. The actual impact on full-year 2006 operating cash flow will depend, in part, on the volume of employee stock option exercises during the year and the relationship between the exercise-date market value of the underlying stock and the original grant-date fair value previously determined for financial reporting purposes.
For balance sheet classification purposes, realized windfall tax benefits are credited to capital in excess of par within the equity section of the Consolidated Balance Sheet. Realized shortfall tax benefits (amounts which are less than that previously recognized in earnings) are first offset against the cumulative balance of windfall tax benefits, if any, and then charged directly to income tax expense, potentially resulting in volatility in our consolidated effective income tax rate. Under the transition rules for adopting SFAS No. 123(R) using the modified prospective method, we were permitted to calculate a cumulative memo balance of windfall tax benefits from post-1995 years for the purpose of accounting for future shortfall tax benefits. We completed such study prior to the first period of adoption and currently have sufficient cumulative memo windfall tax benefits to absorb projected arising shortfalls, such that 2006 earnings are not expected to be significantly affected by this provision. However, as employee stock option exercise behavior is not within the Company’s control, the likelihood exists of materially different reported results if different assumptions or conditions were to prevail.

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Employee postretirement benefits
In late 2005, the FASB commenced a project to comprehensively reconsider guidance in FASB Statements No. 87, “Employers’ Accounting for Pensions,” No. 106, “Employers’ Accounting for Postretirement Benefits Other Than Pensions,” and No. 132 (revised 2003), “Employers’ Disclosures about Pensions and Other Postretirement Benefits,” in order to improve the reporting of pensions and other postretirement benefit plans in the financial statements by making information more useful and transparent for investors and other users. The FASB has organized this project in two phases: the first phase principally addresses balance sheet reporting of benefit plan obligations; the second phase will address a variety of issues in light of international convergence including measurement of obligations and recognition of costs.
To complete Phase I of this project, the FASB issued a proposed standard in May 2006, which is expected to be finalized by September 2006 and proposed to be retrospectively effective for fiscal years ending after December 15, 2006. The proposed standard would require company plan sponsors to display the net over- or under-funded position of a defined postretirement benefit plan as an asset or liability, with any unrecognized past service cost or experience gains/losses reported as a component of other comprehensive income in shareholder’s equity. In contrast, under existing guidance, such unrecognized amounts are, in many cases, carried off-balance sheet, resulting in a disparity between plan balance sheet positions versus the funded status disclosed in financial statement footnotes.
Assuming this standard is finalized as currently proposed, we expect its application to materially affect the balance sheet display of the Company’s postretirement and postemployment benefit plan obligations, beginning with its annual 2006 financial statements. As of December 31, 2005, the Company had net unrecognized past service cost and experience losses totaling approximately $1.2 billion. Under the proposed standard, this unrecognized amount, net of deferred tax effect, would be recorded in other comprehensive income; thereby, reducing consolidated net assets and shareholder’s equity by approximately $.8 billion as of that date. The actual impact on the Company’s 2006 balance sheet position will vary, depending on factors affecting remeasurement of plan assets and obligations as of its fiscal year end. We do not believe this impact is economically significant in that the Company’s net earnings, cash flow, liquidity, debt covenants, and plan funding requirements are not affected by this proposed change in accounting principle.
Future outlook & forward-looking statements
Our long-term annual growth targets are low single-digit for internal net sales, mid single-digit for internal operating profit, and high single-digit for net earnings per share. We currently expect to exceed our long-term internal sales growth target in 2006, principally attributable to continued strong innovation performance in North America and rapid category expansion in Latin America. For 2006, we currently expect the reported growth in operating profit to be reduced by approximately four percentage points and the reported increase in net earnings per share to be dampened by approximately $.10, due to the adoption of SFAS No. 123(R), as discussed in the section herein entitled “Stock compensation.” Excluding these impacts, we otherwise expect to meet our long-term annual growth targets for internal operating profit and net earnings per share for 2006. In addition, we remain committed to growing our brand-building investment faster than our targeted rate of sales growth on a long-term basis. Because we expect to exceed our sales growth target in 2006, the projected increase in brand-building investment for 2006 is comparable to that higher sales growth forecast.
Our Management’s Discussion and Analysis contains “forward-looking statements” with projections concerning, among other things, our strategy, financial principles, and plans; initiatives, improvements, and growth; sales, gross margins, brand-building expenditures and other costs, operating profit, and earnings per share; asset write-offs and expenditures related to cost-reduction initiatives; the impact of accounting changes and significant accounting estimates; our ability to meet interest and debt principal repayment obligations; future common stock repurchases; debt issuances or reduction; effective income tax rate; cash flow and core working capital improvements; capital expenditures; interest expense; and employee benefit plan costs and funding. Forward-looking statements include predictions of future results or activities and may contain the words “expect,” “believe,” “will,” “will deliver,” “anticipate,” “project,” “should,” or words or phrases of similar meaning. Our actual results or activities may differ materially from these predictions. In addition, our future results could be affected by a variety of other factors, including:

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§   the impact of competitive conditions;
 
§   the effectiveness of pricing, advertising, and promotional programs;
 
§   the success of innovation and new product introductions;
 
§   the recoverability of the carrying value of goodwill and other intangibles;
 
§   the success of productivity improvements and business transitions;
 
§   fuel, energy, and commodity (ingredient and packaging) prices;
 
§   labor wage and benefit costs;
 
§   the availability of and interest rates on short-term financing;
 
§   actual market performance of benefit plan trust investments;
 
§   the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs;
 
§   the underlying price and volatility of the Company’s common stock and the impact of other variables affecting the valuation of equity-based employee awards, such as interest rates and exercise behavior;
 
§   changes in consumer behavior and preferences;
 
§   the effect of U.S. and foreign economic conditions on items such as interest rates, taxes and tariffs, currency conversion and availability;
 
§   legal and regulatory factors; and,
 
§   business disruption or other losses from war, terrorist acts, or political unrest.
Forward-looking statements speak only as of the date they were made, and we undertake no obligation to publicly update them.

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Item 3. Quantitative and Qualitative Disclosures about Market Risk
Refer to disclosures contained on pages 21-22 of the Company’s 2005 Annual Report on Form 10-K. In addition to the price hedging strategies discussed therein, during the first half of 2006, the Company entered into two separate 10-year over-the-counter commodity swap transactions to reduce fluctuations in the price of natural gas used principally in its manufacturing processes. The notional amount of the swaps totaled approximately $209 million, which currently equates to approximately 50% of the Company’s North America manufacturing needs, and is priced based on the NYMEX index. Assuming a 10% decrease in the price of natural gas as of the end of the current quarterly reporting period, our settlement obligation under this swap would have increased by approximately $14 million.
Item 4. Controls and Procedures
The Company maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial Officer as appropriate, to allow timely decisions regarding required disclosure under Rules 13a-15(e) and 15d-15(e). In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable, rather than absolute, assurance of achieving the desired control objectives, and management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As of July 1, 2006, management carried out an evaluation under the supervision and with the participation of the Company’s Chief Executive Officer and the Company’s Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on the foregoing, the Company’s Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level.
During the last fiscal quarter, there have been no changes in the Company’s internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

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KELLOGG COMPANY
PART II — OTHER INFORMATION
Item 1A. Risk Factors
There have been no material changes in our risk factors from those disclosed in Part I, Item 1A to our Annual Report on Form 10-K for the fiscal year ended December 31, 2005. The risk factors disclosed in Part I, Item 1A to our Annual report on Form 10-K for the fiscal year ended December 31, 2005, in addition to the other information set forth in this report, could materially affect our business, financial condition, or results. Additional risks and uncertainties not currently known to the Company or that the Company deems to be immaterial could also materially adversely affect our business, financial condition, or results.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
(e) Issuer Purchases of Equity Securities
(millions, except per share data)
                                 
                    (c) Total Number     (d) Approximate  
                    of Shares     Dollar Value of  
                    Purchased as     Shares that May  
                    Part of Publicly     Yet Be  
    (a) Total Number     (b) Average     Announced     Purchased  
    of Shares     Price Paid per     Plans or     Under the Plans  
Period   Purchased     Share     Programs     or Programs  
Month #1:
4/2/06-4/29/06
    .1     $ 43.94       .1     $ 70.1  
Month #2:
4/30/06-5/27/06
    1.1       47.17       1.1     $ 70.1  
Month #3:
5/28/06-7/1/06
    .4       47.31       .4     $ 70.1  
 
                         
Total (1)
    1.6     $ 47.11       1.6          
 
                         
 
(1)   Shares included in the table above were purchased as part of publicly announced plans or programs, as follows:
  a.   During the current fiscal quarter, no shares were purchased under a program authorized by the Company’s Board of Directors to repurchase up to $650 million of Kellogg common stock during 2006 for general corporate purpose and to offset issuances for employee benefit programs. The remaining authorization as of July 1, 2006, was $70.1 million. This repurchase program was announced in a press release on October 31, 2005.
 
  b.   Approximately 1.6 million shares were purchased from employees and directors in stock swap and similar transactions pursuant to various shareholder-approved equity-based compensation plans described on pages 34-36 of the Company’s 2005 Annual Report on Form 10-K.

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Item 6. Exhibits
     (a) Exhibits:
31.1   Rule 13a-14(e)/15d-14(a) Certification from James M. Jenness
31.2   Rule 13a-14(e)/15d-14(a) Certification from Jeffrey M. Boromisa
32.1   Section 1350 Certification from James M. Jenness
32.2   Section 1350 Certification from Jeffrey M. Boromisa

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KELLOGG COMPANY
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
     
 
  KELLOGG COMPANY
 
   
 
  /s/ J.M. Boromisa
 
   
 
  J.M. Boromisa
 
  Principal Financial Officer;
 
  Senior Vice President – Chief Financial Officer
 
   
 
  /s/ A.R. Andrews
 
   
 
  A.R. Andrews
 
  Principal Accounting Officer;
 
  Vice President – Corporate Controller
Date: August 4, 2006

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KELLOGG COMPANY
EXHIBIT INDEX
         
        Electronic (E)
        Paper (P)
        Incorp. By
Exhibit No.   Description   Ref. (IBRF)
 
       
31.1
  Rule 13a-14(e)/15d-14(a) Certification from James M. Jenness   E
 
       
31.2
  Rule 13a-14(e)/15d-14(a) Certification from Jeffrey M. Boromisa   E
 
       
32.1
  Section 1350 Certification from James M. Jenness   E
 
       
32.2
  Section 1350 Certification from Jeffrey M. Boromisa   E

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