Filed by The J.M. Smucker Company
                                                   Commission File No. 001-05111
                         Pursuant to Rule 425 under the Securities Act of 1933
                                   Subject Company: The Procter & Gamble Company
                                                   Commission File No. 001-00434

This document is being filed pursuant to Rule 425 under the Securities Act of
1933 and is deemed filed pursuant to Rule 14a-12 under the Securities Exchange
Act of 1934.

TO:   All Employees                              FROM:    Tim Smucker and
                                                          Richard Smucker
                                                 DATE:    October 10, 2001


Today The J. M. Smucker Company reached a significant growth milestone in its
more than 100-year history. We announced an all-stock transaction with Procter &
Gamble for their JIF peanut butter and CRISCO cooking oil brands.

We are extremely excited about the combination of these three American icon
brands (SMUCKER'S, JIF, and CRISCO), each with the number one market share
position in their respective categories. It will create an even stronger
company, doubling our sales to $1.3 billion and more than doubling our profits.
Most importantly, this will provide us with a platform for even greater growth
in the future.

The JIF and CRISCO brands are extremely compatible with our business. They have
the same distribution channels and consumer appeal. All three brands are sold in
the "center of the retail store" and complement our existing broker network
giving us greater critical mass to serve our customers.

Included in this transaction are the CRISCO production facility located in
Cincinnati, Ohio, and the JIF peanut butter plant located in Lexington,
Kentucky. These facilities, along with support staff, will add about 450 new
employees to the "family" of Smucker.

As we look to the future with this family of leading brands, we would expect our
growth to continue to be generated from three major areas: (1) growing the core
business and respective share of market of each of the brands, (2) the
development of new products, and (3) the acquisition of additional brands. Since
this is an all-stock transaction, we are not taking on any new debt, which
positions us well for future acquisitions.

The closing of the transaction requires shareholder and regulatory approval, in
addition to a private letter ruling from the IRS; therefore, we don't anticipate
the transaction will close until our fiscal year's fourth quarter. As you would
expect, this has and will require a great deal of


effort by many people to complete. We would like to thank everyone involved for
their efforts thus far and for the future efforts that will be required for a
successful integration into our business.

As noted in our press release, there will be an investor relations conference
call and Webcast later this morning. There will be many communication
opportunities for our employees, and we would request that you not dial in to
the call.

We are very excited to welcome JIF and CRISCO and the employees making these
quality products into our family at Smucker.

                           TIM             RICHARD

This letter contains certain forward-looking statements, such as statements
regarding estimates of future earnings and cash flows and expectations as to the
closing of the transaction, that are subject to risks and uncertainties that
could cause actual results to differ materially. These risks and uncertainties
include, but are not limited to, general economic conditions within the U.S.,
strength of commodity markets from which raw materials are procured and the
related impact on costs, the ability to obtain regulatory and shareholders'
approval, including without limitation, a private letter ruling from the
Internal Revenue Service, integration of the acquired businesses in a timely and
cost effective manner, and other factors affecting share prices and capital
markets generally. Other risks and uncertainties that may materially affect The
J. M. Smucker Company are detailed from time to time in reports filed by The J.
M. Smucker Company with the Securities and Exchange Commission (the
"Commission"), including Forms 10-Q and 10-K.

The J. M. Smucker Company will file a proxy statement-prospectus and other
relevant documents concerning the proposed merger transaction with the
Commission. Investors are urged to read the proxy statement-prospectus when it
becomes available and other relevant documents filed with the Commission because
they will contain important information on the proposed transaction. You will be
able to obtain the documents filed with the Commission free of charge at the
website maintained by the Commission at www.sec.gov. In addition, you may obtain
documents filed with the Commission by The J. M. Smucker Company free of charge
by requesting them in writing from The J. M. Smucker Company, Strawberry Lane,
Orrville, Ohio 44667, Attention: Investor Relations, or by telephone at (330)

The J. M. Smucker Company and its directors and executive officers may be deemed
to be participants in the solicitation of proxies from The J. M. Smucker
Company's shareholders. A list of the names of those directors and executive
officers and descriptions of their interests in The J. M. Smucker Company is
contained in The J. M. Smucker Company's proxy statement dated July 10, 2001,
which is filed with the Commission. Shareholders may obtain additional
information about the interest of the directors and executive officers in this
transaction by reading the proxy statement-prospectus when it becomes available.