UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------

                                    FORM 10-Q
                                ----------------

(Mark One)

  X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
-----    EXCHANGE ACT OF 1934 for the quarter ended July 31, 2004.  OR

         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
-----    EXCHANGE ACT OF 1934 for the transition period from ________ to
         _____________.


                         Commission file number: 1-9494


                                  TIFFANY & CO.

             (Exact name of registrant as specified in its charter)

Delaware                                               13-3228013
(State of incorporation)                   (I.R.S. Employer Identification No.)


727 Fifth Ave. New York, NY                              10022
(Address of principal executive offices)               (Zip Code)


Registrant's telephone number, including area code:  (212) 755-8000


Former name, former address and former fiscal year, if changed since last report
_________.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
Yes    X   .  No       .
    -------      ------

Indicate  by check mark  whether  the  registrant  is an  accelerated  filer (as
defined in Rule 12b-2 of the Exchange Act).
Yes    X   .  No       .
    -------     -------

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the  issuer's  classes of common  stock as of the latest  practicable
date: Common Stock, $.01 par value,  146,123,248 shares outstanding at the close
of business on August 31, 2004.






                         TIFFANY & CO. AND SUBSIDIARIES
                               INDEX TO FORM 10-Q
                       FOR THE QUARTER ENDED JULY 31, 2004






PART I - FINANCIAL INFORMATION                                                  PAGE
                                                                                ----
                                                                      
Item 1.           Financial Statements

                  Consolidated Balance Sheets - July 31, 2004,
                       January 31, 2004 and July 31, 2003 (Unaudited)               3

                  Consolidated Statements of Earnings - for the
                       three and six months ended July 31, 2004 and
                       2003 (Unaudited)                                             4

                  Consolidated Statements of Cash Flows - for the six
                       months ended July 31, 2004 and 2003 (Unaudited)              5

                  Notes to Consolidated Financial Statements (Unaudited)         6-12


Item 2.           Management's Discussion and Analysis of
                       Financial Condition and Results of Operations            13-23


Item 4.           Controls and Procedures                                          24


PART II - OTHER INFORMATION


Item 2.           Unregistered Sales of Equity Securities and Use of Proceeds

                  (e) Issuer Purchases of Equity Securities                        25


Item 4.           Submission of Matters to a vote of Security Holders              26


Item 6.           Exhibits and Reports on Form 8-K                                 27

                  (a)  Exhibits

                  (b) Reports on Form 8-K








                                        2





PART I.  Financial Information
Item 1.  Financial Statements


                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                           CONSOLIDATED BALANCE SHEETS
                           ---------------------------
                                   (Unaudited)
                                   -----------
                    (in thousands, except per share amounts)





                                                                      July 31,        January 31,         July 31,
                                                                        2004              2004              2003
                                                                   --------------    --------------    --------------
ASSETS
                                                                                              
Current assets:
Cash and cash equivalents                                        $       153,623   $       276,115   $       116,119
Accounts receivable, less allowances
   of $5,979, $6,992 and $7,369                                          114,596           131,990           104,949
Inventories, net                                                       1,034,404           871,251           814,406
Deferred income taxes                                                     48,161            45,043            44,185
Prepaid expenses and other current assets                                 50,029            23,683            35,705
                                                                 ----------------  ----------------  ----------------

Total current assets                                                   1,400,813         1,348,082         1,115,364

Property, plant and equipment, net                                       892,436           885,092           844,631
Deferred income taxes                                                          -                 -             7,895
Other assets, net                                                        182,361           157,914           159,144
                                                                 ----------------  ----------------  ----------------
                                                                 $     2,475,610   $     2,391,088   $     2,127,034
                                                                 ================  ================  ================

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Short-term borrowings                                            $       157,941   $        41,948   $       186,157
Current portion of long-term debt                                         49,033            51,920                 -
Accounts payable and accrued liabilities                                 173,635           209,842           172,383
Income taxes payable                                                      21,699            45,922            22,011
Merchandise and other customer credits                                    47,776            45,527            43,457
                                                                 ----------------  ----------------  ----------------

Total current liabilities                                                450,084           395,159           424,008

Long-term debt                                                           379,363           392,991           289,686
Postretirement/employment benefit obligations                             37,917            36,746            35,574
Deferred income taxes                                                     17,713            22,397                 -
Other long-term liabilities                                               87,228            75,595            96,360

Commitments and contingencies

Stockholders' equity:
Common stock, $0.01 par value; authorized 240,000 shares,
   issued and outstanding 146,371, 146,735 and 145,382                     1,464             1,467             1,454
Additional paid-in capital                                               404,105           395,182           363,841
Retained earnings                                                      1,094,666         1,058,203           934,337
Accumulated other comprehensive gain (loss), net of tax:
  Foreign currency translation adjustments                                 4,545            15,856           (13,968)
  Deferred hedging losses                                                   (736)           (2,508)           (1,611)
  Unrealized losses on marketable securities                                (739)                -                 -
  Minimum pension liability adjustment                                         -                 -            (2,647)
                                                                 ----------------  ----------------  ----------------

Total stockholders' equity                                             1,503,305         1,468,200         1,281,406
                                                                 ----------------  ----------------  ----------------
                                                                 $     2,475,610   $     2,391,088   $     2,127,034
                                                                 ================  ================  ================



See notes to consolidated financial statements




                                        3







                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                       CONSOLIDATED STATEMENTS OF EARNINGS
                       -----------------------------------
                                   (Unaudited)
                                   -----------
                    (in thousands, except per share amounts)






                                                                 Three Months Ended              Six Months Ended
                                                                      July 31,                        July 31,
                                                           -----------------------------   -----------------------------
                                                               2004             2003           2004             2003
                                                           -------------    ------------   -------------    ------------
                                                                                                 
Net sales                                                  $    476,597     $   442,495     $   933,557     $   838,334

Cost of sales                                                   211,313         187,523         408,607         353,718
                                                           -------------    ------------   -------------    ------------

Gross profit                                                    265,284         254,972         524,950         484,616

Selling, general and administrative expenses                    201,427         186,519         392,757         357,194
                                                           -------------    ------------   -------------    ------------

Earnings from operations                                         63,857          68,453         132,193         127,422

Other expenses, net                                               4,798           3,450           8,122           5,763
                                                           -------------    ------------   -------------    ------------

Earnings before income taxes                                     59,059          65,003         124,071         121,659

Provision for income taxes                                       22,443          23,856          47,147          44,649
                                                           -------------    ------------   -------------    ------------

Net earnings                                               $     36,616     $    41,147    $     76,924     $    77,010
                                                           =============    ============   =============    ============

Net earnings per share:

    Basic                                                  $       0.25     $      0.28    $       0.52     $      0.53
                                                           =============    ============   =============    ============
    Diluted                                                $       0.25     $      0.28    $       0.52     $      0.52
                                                           =============    ============   =============    ============

Weighted average number of common shares:

    Basic                                                       146,370         145,294         146,593         145,094
    Diluted                                                     148,669         148,163         149,081         147,744



See notes to consolidated financial statements.



                                        4







                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                                   (Unaudited)
                                   -----------
                                 (in thousands)




                                                                                Six Months Ended
                                                                                    July 31,
                                                                    -----------------------------------------
                                                                            2004                    2003
                                                                            ----                    ----
                                                                                         
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net earnings                                                     $        76,924         $       77,010
     Adjustments to reconcile net earnings to net cash
     (used in) provided by operating activities:
       Depreciation and amortization                                           52,741                 42,706
       (Gain) loss on equity investments                                           (2)                   368
       Provision for uncollectible accounts                                       945                    539
       Provision for inventories                                                3,094                  1,438
       Deferred income taxes                                                   (3,478)                (1,457)
       Provision for postretirement/employment benefits                         1,171                  2,457
       Deferred hedging losses transferred to earnings                          1,447                  1,439
     Changes in assets and liabilities:
       Accounts receivable                                                     18,299                  7,895
       Inventories                                                           (181,447)               (82,394)
       Prepaid expenses and other current assets                              (26,139)               (11,788)
       Other assets, net                                                       (3,835)                 6,697
       Accounts payable                                                       (18,907)                 5,813
       Accrued liabilities                                                    (14,363)                 3,381
       Income taxes payable                                                   (20,793)               (14,371)
       Merchandise and other customer credits                                   2,283                    707
       Other long-term liabilities                                             10,101                 11,696
                                                                    ------------------       ----------------

     Net cash (used in) provided by operating activities                     (101,959)                52,136
                                                                    ------------------       ----------------
CASH FLOWS FROM INVESTING ACTIVITIES:
     Capital expenditures                                                     (70,510)              (210,513)
     Purchases of marketable securities                                       (24,607)                     -
     Purchases of other investments                                            (1,854)                     -
     Proceeds from lease incentives                                               149                  2,251
                                                                    ------------------       ----------------

     Net cash used in investing activities                                    (96,822)              (208,262)
                                                                    ------------------       ----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Repayment of long-term borrowings, net                                         -                 (4,000)
     Proceeds from short-term borrowings, net                                 117,017                132,991
     Repurchase of Common Stock                                               (25,445)                (4,610)
     Proceeds from exercise of stock options                                    5,071                  6,011
     Cash dividends on Common Stock                                           (16,127)               (13,059)
                                                                    ------------------       ----------------

     Net cash provided by financing activities                                 80,516                117,333
                                                                    ------------------       ----------------

     Effect of exchange rate changes on
     cash and cash equivalents                                                 (4,227)                (1,285)
                                                                    ------------------       ----------------
     Net decrease in cash and cash equivalents                               (122,492)               (40,078)

     Cash and cash equivalents at beginning of year                           276,115                156,197
                                                                    ------------------       ----------------

     Cash and cash equivalents at end of six months                   $       153,623         $      116,119
                                                                    ==================       ================



See notes to consolidated financial statements.

                                        5






                         TIFFANY & CO. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


1.        CONSOLIDATED FINANCIAL STATEMENTS

          The  accompanying   consolidated   financial  statements  include  the
          accounts of Tiffany & Co. and all majority-owned  domestic and foreign
          subsidiaries  ("Company").  Intercompany  accounts,  transactions  and
          profits have been eliminated in consolidation.  The interim statements
          are  unaudited  and,  in  the  opinion  of  management,   include  all
          adjustments (which include only normal recurring adjustments including
          the adjustment  necessary as a result of the use of the LIFO (last-in,
          first-out)   method  of  inventory   valuation,   which  is  based  on
          assumptions  as to  inflation  rates  and  projected  fiscal  year-end
          inventory levels) necessary to present fairly the Company's  financial
          position  as of July 31, 2004 and the  results of its  operations  and
          cash flows for the interim periods presented. The consolidated balance
          sheet data for January 31, 2004 is derived from the audited  financial
          statements  which are included in the  Company's  report on Form 10-K,
          which should be read in connection with these financial statements. In
          accordance  with the rules of the Securities and Exchange  Commission,
          these financial  statements do not include all disclosures required by
          generally accepted accounting principles.

          Certain  reclassifications  were  made to the prior  year's  financial
          statement  amounts and related  note  disclosures  to conform with the
          current year's presentation.

          The Company's business is seasonal,  with a higher proportion of sales
          and  earnings  generated  in the last  quarter of the fiscal year and,
          therefore,  the results of its operations for the three and six months
          ended July 31,  2004 and 2003 are not  necessarily  indicative  of the
          results of the entire fiscal year.

2.        STOCK - BASED COMPENSATION

          Employee  stock options are  accounted  for using the intrinsic  value
          method in accordance  with  Accounting  Principle Board Opinion No. 25
          "Accounting   for  Stock   Issued  to   Employees"   and  its  related
          interpretations.  Compensation costs were not recorded in net earnings
          for stock options,  as all options granted had an exercise price equal
          to the  market  value of the  underlying  common  stock on the date of
          grant.






                                        6



          STOCK - BASED COMPENSATION (continued)
          Had  compensation  expense been determined and recorded based upon the
          fair-value recognition provisions of Statement of Financial Accounting
          Standards ("SFAS") No. 123, "Accounting for Stock-Based Compensation",
          net  earnings  and  earnings  per share would have been reduced to pro
          forma amounts as follows:



                                                             Three Months Ended              Six Months Ended
                                                                  July 31,                        July 31,
                                                       ---------------------------------------------------------------
                                                                                           
        (in thousands, except per
        share amounts)                                       2004             2003           2004           2003
        --------------------------------------------------------------------------------------------------------------
        Net earnings as reported                           $36,616          $41,147        $76,924        $77,010
        Stock-based employee
          compensation expense
          determined under fair-
          value-based method for all
          awards, net of tax                                (3,526)          (3,330)        (7,023)        (6,619)
                                                       ---------------- --------------- ------------- ----------------
        Pro forma net earnings                             $33,090          $37,817        $69,901         $70,391
                                                       ===============================================================
        Earnings per basic share:
         As reported                                       $  0.25          $  0.28         $ 0.52          $ 0.53
                                                       ===============================================================
         Pro forma                                         $  0.23          $  0.26         $ 0.48          $ 0.49
                                                       ===============================================================
        Earnings per diluted share:
         As reported                                       $  0.25          $  0.28         $ 0.52          $ 0.52
                                                       ===============================================================
         Pro forma                                         $  0.22          $  0.26         $ 0.47          $ 0.48
                                                       ===============================================================


3.        INCOME TAXES

          The effective  income tax rate for the three and six months ended July
          31, 2004 and 2003 was 38.0% and 36.7%. The change in the tax rate from
          the prior year was  primarily  due to a favorable  reserve  adjustment
          recorded in the prior year relating to the  elimination of certain tax
          exposures.  The  effective tax rate for both years also includes a tax
          benefit  from the  Extraterritorial  Income  Exclusion  Act ("ETI") of
          2000.  The ETI provides for the exclusion  from United States  taxable
          income of certain  "extraterritorial"  income  earned from the sale or
          license of qualified property.

          The World  Trade  Organization  ("WTO") has ruled in favor of a formal
          complaint by the European  Union that the ETI exclusion  constitutes a
          prohibited export subsidy under WTO rules.  Legislative proposals have
          been presented in the U.S. Congress to repeal the ETI. The legislative
          proposals  currently  being evaluated by Congress  provide  transition
          relief.  However, it is uncertain what form the final legislation will
          take and what  effect,  if any, it will have on the ETI benefit in the
          future.




                                        7





4.       INVENTORIES

                                                     July 31,            January 31,             July 31,
         (in thousands)                                 2004                   2004                 2003
         -----------------------------------------------------------------------------------------------------
                                                                                     
         Finished goods                           $  727,733               $659,558              $634,754
         Raw materials                               226,719                165,768               134,012
         Work-in-process                              84,770                 50,517                49,923
                                                 ---------------       ---------------        ---------------
                                                   1,039,222                875,843               818,689
         Reserves                                     (4,818)                (4,592)               (4,283)
                                                 ---------------       ---------------        ---------------
         Inventories, net                         $1,034,404               $871,251              $814,406
                                                 ===============       ===============        ===============



          LIFO-based inventories at July 31, 2004, January 31, 2004 and July 31,
          2003  represented  70%,  69% and 74% of  inventories,  net,  with  the
          current  cost  exceeding  the LIFO  inventory  value  by  $39,614,000,
          $30,587,000  and  $24,235,000  at the end of  each  period.  The  LIFO
          valuation  method had the effect of  decreasing  earnings  per diluted
          share by $0.02 and $0.01 for the three  months ended July 31, 2004 and
          2003 and by $0.04 and $0.02 for the six months ended July 31, 2004 and
          2003.

5.        NEW ACCOUNTING PRONOUNCEMENTS

          In May 2004, the Financial  Accounting Standards Board ("FASB") issued
          FASB Staff Position No. 106-2, "Accounting and Disclosure Requirements
          Related  to  the   Medicare   Prescription   Drug,   Improvement   and
          Modernization  Act of 2003" ("FSP No.  106-2").  FSP No. 106-2,  which
          replaced  the same  titled FSP No.  106-1,  provides  guidance  on the
          accounting  for  the  effects  of  the  Medicare   Prescription  Drug,
          Improvement and Modernization Act of 2003 ("Act") that was signed into
          law in December  2003.  Under FSP No.  106-1,  the Company  elected to
          defer the  accounting  for the  effects of the Act.  FSP No.  106-2 is
          effective  for interim  periods  beginning  after June 15,  2004.  The
          Company  is  evaluating  the  impact  of the Act  and  FSP No.  106-2.
          Accordingly,  the Company's  postretirement benefit obligation and net
          postretirement   health  care  costs  included  in  the   consolidated
          financial statements do not reflect the effects of the Act.

          In   December   2003,   the  FASB  issued   Interpretation   No.  46R,
          "Consolidation  of Variable  Interest  Entities" ("FIN 46R").  FIN 46R
          replaces the same titled FIN 46 that was issued in January  2003.  FIN
          46R requires that variable  interest  entities be  consolidated by its
          primary  beneficiary (if any) if the entity's equity investors at risk
          do not have the characteristics of a controlling financial interest or
          the equity  investors do not have  significant  equity at risk for the
          entity to finance its activities without additional financial support.
          The provisions of FIN 46 were effective  immediately  for all entities
          created  after  January  31, 2003 and FIN 46R is  effective  for those
          entities  in the first  quarter of 2004.  For those  entities  created
          prior to  February  1, 2003,  the  Company  was  required to adopt the
          provisions  of FIN 46R by the end of the first  quarter  of 2004.  The
          adoption of FIN 46R did not have an impact on the Company's  financial
          position, earnings or cash flows.







                                        8



6.        MARKETABLE SECURITIES

          The Company's  marketable  securities are classified as available-for-
          sale  and are  recorded  at fair  value  in other  assets,  net,  with
          unrealized  gains and  losses  reported  as a  separate  component  of
          stockholders' equity.  Realized gains and losses are recorded in other
          expenses,  net. The  marketable  securities are held for an indefinite
          period of time,  but might be sold in the  future as changes in market
          conditions or economic factors occur. The fair-value of the marketable
          securities  is  determined  based on  prevailing  market  prices.  The
          Company did not have  investments in marketable  securities at January
          31, 2004 or July 31, 2003.  The following is a summary of the cost and
          fair values of the Company's marketable securities at July 31, 2004:

                                                                      Unrealized
          (in thousands)                Cost        Fair Value           Losses
          ----------------------------------------------------------------------
          Mutual Fund                $24,607           $23,868             $739
                                    ============================================

 7.       EARNINGS PER SHARE

          Basic  earnings per share is computed as net  earnings  divided by the
          weighted  average number of common shares  outstanding for the period.
          Diluted earnings per share includes the dilutive effect of the assumed
          exercise of stock options.

          The following table  summarizes the  reconciliation  of the numerators
          and  denominators for the basic and diluted earnings per share ("EPS")
          computations:



                                                       Three Months Ended                  Six Months Ended
                                                            July 31,                           July 31,
                                                -------------------------------------------------------------------
         (in thousands)                                   2004              2003             2004             2003
         ----------------------------------------------------------------------------------------------------------
                                                                                        
         Net earnings for basic
          and diluted EPS                              $36,616           $41,147          $76,924          $77,010
                                                ===============   ===============  ===============  ===============

         Weighted average shares
          for basic EPS                                146,370           145,294          146,593          145,094

         Incremental shares based
          upon the assumed
          exercise of stock                              2,299             2,869            2,488            2,650
          options                               ---------------  ----------------   --------------  ---------------

         Weighted average shares
          for diluted EPS                              148,669           148,163          149,081          147,744
                                                ===============   ===============  ===============  ===============


          For the  three  months  ended  July 31,  2004  and  2003,  there  were
          3,593,000 and 4,631,000 stock options  excluded from the  computations
          of earnings per diluted share due to their  antidilutive  effect.  For
          the six months ended July 31, 2004 and 2003,  there were 3,512,000 and
          4,786,000 stock options excluded from the computations of earnings per
          diluted share due to their antidilutive effect.





                                        9



8.        COMPREHENSIVE EARNINGS

          The components of comprehensive earnings were:



                                                            Three Months Ended                 Six Months Ended
                                                                 July 31,                          July 31,
                                                   ------------------------------------------------------------------
         (in thousands)                                   2004              2003             2004              2003
         ------------------------------------------------------------------------------------------------------------
                                                                                               
         Net earnings                                  $36,616           $41,147          $76,924           $77,010

         Other comprehensive gain
          (loss), net of tax:

          Deferred hedging gains                           711               399            1,772               673

          Foreign currency
           translation adjustments                      (1,888)            1,828          (11,311)              593

         Unrealized gains/(losses)
           on marketable securities                         46                 -             (739)                -
                                                     -------------     ------------    --------------     ------------
         Comprehensive earnings                        $35,485           $43,374          $66,646           $78,276
                                                     =============     ============    ==============     ============


9.        EMPLOYEE BENEFIT PLANS

          The Company maintains a  noncontributory  defined benefit pension plan
          ("Pension Plan"), an unfunded Supplemental Retirement Income Plan and,
          in January  2004,  established  a  non-qualified  unfunded  retirement
          income  plan to  recognize  compensation  in  excess  of the  Internal
          Revenue  Service  Code  limits.  The  Company  also  provides  certain
          health-care  and  life  insurance   benefits  ("Other   Postretirement
          Benefits") and maintains other  retirement  plans,  profit sharing and
          retirement savings plans.

          Net periodic pension and other postretirement benefit expense included
          the following components:



                                                                                   Three Months Ended July 31,
                                                      ---------------------------------------------------------
                                                                                                        Other
                                                                                               Postretirement
                                                               Pension Benefits                      Benefits
                                                      ---------------------------------------------------------
                                                                                          
         (in thousands)                                        2004        2003          2004          2003
         ------------------------------------------------------------------------------------------------------
         Service cost                                        $2,699      $2,357         $ 307        $  823
         Interest cost                                        2,640       2,265           418           648
         Expected return on plan assets                      (2,079)     (1,599)            -             -
         Amortization of prior service
          cost                                                  201          47          (303)           (2)
         Amortization of net loss                               395         239            98            64
                                                      ---------------------------------------------------------
         Net expense                                         $3,856      $3,309         $ 520        $1,533
                                                      =========================================================









                                       10






          EMPLOYEE BENEFIT PLANS (continued)
                                                                                            Six Months Ended July 31,
                                                            ----------------------------------------------------------
                                                                                                                Other
                                                                                                       Postretirement
                                                                    Pension Benefits                         Benefits
                                                            ----------------------------------------------------------
         (in thousands)                                             2004        2003             2004            2003
         -------------------------------------------------------------------------------------------------------------
                                                                                                 
         Service cost                                             $5,398      $4,714           $  614          $1,646
         Interest cost                                             5,280       4,530              836           1,296
         Expected return on plan assets                           (4,158)     (3,198)               -               -
         Amortization of prior service
          cost                                                       402          94             (606)             (4)
         Amortization of net loss                                    790         478              196             128
                                                            ----------------------------------------------------------
         Net expense                                              $7,712      $6,618           $1,040          $3,066
                                                            ==========================================================



          The Company's funding policy for the Pension Plan is to contribute the
          maximum tax  deductible  contribution  in any given year.  The Company
          does not anticipate making any cash  contributions to the Pension Plan
          in 2004 based on its funding  policy.  However,  this  expectation  is
          subject to change if actual asset  performance is significantly  below
          the assumed long-term rate of return on pension assets.

10.       SEGMENT INFORMATION

          The Company's  reportable  segments are:  U.S.  Retail,  International
          Retail,  Direct  Marketing  and  Specialty  Retail  (see  Management's
          Discussion  and  Analysis  of  Financial   Condition  and  Results  of
          Operations for an overview of the Company's  business).  The Company's
          reportable segments, excluding Specialty Retail, represent channels of
          distribution  that offer  similar  merchandise  and  service  and have
          similar  marketing and distribution  strategies.  The Specialty Retail
          segment includes the consolidated results of Little Switzerland, Inc.,
          as well as the consolidated  results of other ventures  operated under
          non-TIFFANY  & CO.  trademarks  or trade  names.  In  deciding  how to
          allocate  resources and assess  performance,  the Company's  Executive
          Officers regularly evaluate the performance of its reportable segments
          on the basis of net  sales and  earnings  from  operations,  after the
          elimination of inter-segment sales and transfers.

          Certain information  relating to the Company's  reportable segments is
          set forth below:



                                                    Three Months Ended                    Six Months Ended
                                                          July 31,                            July 31,
                                             -----------------------------------------------------------------------
         (in thousands)                           2004               2003               2004               2003
         -----------------------------------------------------------------------------------------------------------
                                                                                           
         Net sales:
           U.S. Retail                         $236,770           $213,036            $450,432          $386,622
           International Retail                 180,948            168,987             365,679           334,511
           Direct Marketing                      40,274             43,943              77,173            81,226
           Specialty Retail                      18,605             16,529              40,273            35,975
                                             --------------    -------------       --------------    --------------
                                               $476,597           $442,495            $933,557          $838,334
                                             ==============    =============       ==============    ==============

         Earnings(losses)from
          operations*:
           U.S. Retail                          $53,203            $49,130             $97,879           $81,023
           International Retail                  43,127             43,510              94,776            91,105
           Direct Marketing                       6,960             10,074              12,466            16,894
           Specialty Retail                      (3,238)            (2,410)             (4,476)           (3,073)
                                             --------------    -------------       --------------    --------------
                                               $100,052           $100,304            $200,645          $185,949
                                             ==============    =============       ==============    ==============



          * Represents  earnings from operations  before  unallocated  corporate
          expenses and other expenses, net.

                                       11



          SEGMENT INFORMATION (continued)
          The  following  table sets forth a  reconciliation  of the  reportable
          segment's  earnings  from  operations  to the  Company's  consolidated
          earnings before income taxes:




                                                    Three Months Ended                      Six Months Ended
                                                         July 31,                               July 31,
                                             ------------------------------------------------------------------------
         (in thousands)                           2004               2003               2004               2003
         ------------------------------------------------------------------------------------------------------------
                                                                                            
         Earnings from
          operations for
          reportable segments                  $100,052            $100,304           $200,645          $185,949

         Unallocated corporate
          expenses                              (36,195)            (31,851)           (68,452)          (58,527)

         Other expenses, net                     (4,798)             (3,450)            (8,122)           (5,763)
                                            ---------------     ---------------     --------------   ---------------
         Earnings before income
          taxes                                 $59,059             $65,003           $124,071           $121,659
                                            ===============     ===============     ==============   ===============



          Unallocated  corporate expenses include costs related to the Company's
          administrative  support  functions  such  as  information  technology,
          finance,  legal and human  resources,  as well as  changes in the LIFO
          inventory  valuation  reserve,  which the Company does not allocate to
          its reportable segments.

11.       SUBSEQUENT EVENT

          On August  19,  2004,  the  Company's  Board of  Directors  declared a
          quarterly  dividend of $0.06 per share.  This dividend will be paid on
          October 11, 2004 to stockholders of record on September 20, 2004.









                                       12




PART I.  Financial Information
Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations




OVERVIEW
--------

The Company is a holding company that operates through its subsidiary companies.
The  Company's  principal  subsidiary,  Tiffany  and  Company,  is a jeweler and
specialty  retailer.  Through  Tiffany and Company and other  subsidiaries,  the
Company is engaged in product design, manufacturing and retailing activities.


The Company operates four channels of distribution:

o    U.S. Retail - sales in TIFFANY & CO. stores in the U.S.;

o    International  Retail - sales in TIFFANY & CO. stores and department  store
     boutiques  outside  the U.S.  (also  includes  business-to-business  sales,
     Internet sales and wholesale  sales of TIFFANY & CO.  products  outside the
     U.S.);

o    Direct  Marketing - Internet,  catalog  and  business-to-business  sales of
     TIFFANY & CO. products in the U.S.;

o    Specialty  Retail - primarily  includes retail sales in LITTLE  SWITZERLAND
     stores on  Caribbean  islands,  as well as in Florida and  Alaska.  It also
     includes  worldwide sales made under  additional  trademarks or trade names
     other than TIFFANY & CO.

All references to years relate to the fiscal year that ends on January 31 of the
following calendar year.

In the  discussion  that follows,  a store's  sales are included in  "comparable
store  sales"  when the store has been open more than 12  months.  If a store is
opened in the first 15 days of a month it is  considered  open for a full month.
If a store  closes  in the first 15 days of a month,  it will not be  considered
comparable  as of  that  month.  The  results  of  relocated  stores  remain  in
comparable  store sales if the  relocation  occurs within the same  geographical
market.  The results of a store in which the square footage has been expanded or
reduced remain in the comparable store base.


Net sales  increased 8% to  $476,597,000 in the three months ended July 31, 2004
("second quarter") and 11% to $933,557,000 in the six months ended July 31, 2004
("first    half").    The   Company's    reported   sales   reflect   either   a
translation-related benefit from strengthening foreign currencies or a detriment
from a strengthening  U.S dollar. On a  constant-exchange-rate  basis, net sales
rose 6% in the second  quarter and 8% in the first half (see  Non-GAAP  Measures
section below).  The sales increases resulted primarily from growth in worldwide
comparable store sales.


Net earnings in the second  quarter  declined 11% to  $36,616,000,  or $0.25 per
diluted share, versus $41,147,000 or $0.28 per diluted share, in the prior year.
Net  earnings in the first half were  $76,924,000,  or $0.52 per diluted  share,
versus  $77,010,000,  or $0.52 per diluted  share,  in the prior  year.  In both
periods, the increase in sales was insufficient to offset lower gross margins.


                                       13




NON-GAAP MEASURES
-----------------

The Company reports all required  information in accordance with U.S.  Generally
Accepted Accounting  Principles  ("GAAP"),  but management believes that ongoing
operating  results  are more  difficult  to  understand  if only GAAP  financial
measures are  available  to review.  Internally,  management  monitors the sales
performance of its international subsidiaries on a non-GAAP basis that excludes,
from GAAP  reported  sales,  the  positive or negative  effects that result from
translating   sales  of  its   international   subsidiaries  into  U.S.  dollars
(constant-exchange-rate  basis).  Management  uses  this  constant-exchange-rate
measure because it believes it is a more representative  assessment of the sales
performance  of  its   international   subsidiaries   and  provides  for  better
comparability between reporting periods.

The Company's  management  does not itself,  nor does it suggest that  investors
should,  consider such non-GAAP  financial  measures in isolation  from, or as a
substitute  for,  financial  information  prepared in accordance  with GAAP. The
Company  presents  such non-GAAP  financial  measures in reporting its financial
results to provide investors with an additional tool to evaluate and analyze the
Company's operating results.

The  following  tables  reconcile  net sales  percentage  increases  (decreases)
measured   and   reported   in   accordance    with   GAAP   to   the   non-GAAP
constant-exchange-rate basis:




                               Three Months Ended                                 Six Months Ended
                                 July 31, 2004                                      July 31, 2004
                    -----------------------------------------        --------------------------------------------
                         GAAP                     Constant                GAAP                       Constant
                       Reported    Trans-         Exchange              Reported    Trans-           Exchange
                          Net      lation           Rate                  Net       lation             Rate
Net Sales:               Sales     Impact          Sales                 Sales      Impact            Sales
----------          ------------- ------------ --------------        ------------- -------------  --------------
                                                                                    
Worldwide                   8%         2%              6%                   11%          3%                8%

International
 Retail                     7%         6%              1%                    9%          8%                1%

 Japan Retail              (3%)        6%             (9%)                  (1%)         8%               (9%)

 Asia-Pacific
  Region,
  excluding
  Japan                    28%         3%             25%                   33%          4%               29%

  Europe                   19%        10%              9%                   25%         13%               12%









                                       14






                              Three Months Ended                                  Six Months Ended
                                 July 31, 2004                                      July 31, 2004
                    -----------------------------------------        --------------------------------------------
                         GAAP                     Constant                GAAP                        Constant
                       Reported    Trans-         Exchange              Reported     Trans-           Exchange
Comparable                Net      lation           Rate                   Net       lation             Rate
Sales:                   Sales     Impact          Sales                  Sales      Impact            Sales
----------          ------------- ------------ --------------        ------------- -------------  --------------
                                                                                  
Worldwide                    7%         2%             5%                   10%           3%                7%

International
 Retail                      2%         6%            (4%)                   5%           8%               (3%)

 Japan Retail               (4%)        6%           (10%)                  (2%)          8%              (10%)

 Asia-Pacific
  Region,
  excluding
  Japan                     19%         3%            16%                   26%           5%               21%

 Europe                      9%         9%             -                    15%          12%                3%




RESULTS OF OPERATIONS
---------------------

Certain operating data as a percentage of net sales were as follows:

                                      Three Months                Six Months
                                     Ended July 31,              Ended July 31,
                                   ------------------         ------------------
                                     2004       2003            2004       2003
                                   ------------------         ------------------
Net sales                           100.0%     100.0%          100.0%     100.0%
Cost of sales                        44.3       42.4            43.8       42.2
                                   ------------------         ------------------
Gross profit                         55.7       57.6            56.2       57.8
Selling, general
  and administrative expenses        42.3       42.2            42.1       42.6
                                   ------------------         ------------------
Earnings from operations             13.4       15.4            14.1       15.2
Other expenses, net                   1.0        0.7             0.8        0.7
                                   ------------------         ------------------
Earnings before income taxes         12.4       14.7            13.3       14.5
Provision for income taxes            4.7        5.4             5.1        5.3
                                   ------------------         ------------------
Net earnings                          7.7%       9.3%            8.2%       9.2%
                                   ==================         ==================


Net Sales
---------

Net sales by channel of distribution were as follows:

                               Three Months                 Six Months
                              Ended July 31,             Ended July 31,
                        ---------------------      ---------------------
(in thousands)             2004         2003           2004         2003
--------------          ---------------------      ---------------------
U.S. Retail             $236,770    $213,036       $450,432     $386,622
International Retail     180,948     168,987        365,679      334,511
Direct Marketing          40,274      43,943         77,173       81,226
Specialty Retail          18,605      16,529         40,273       35,975
                        ---------------------      ---------------------
                        $476,597    $442,495       $933,557     $838,334
                        ---------------------      ----------------------

U.S.  Retail  sales rose 11% in the second  quarter  and 17% in the first  half,
largely due to 10% and 14% comparable store sales growth.  Sales in the New York
flagship store rose 16% and 22% in those periods while  comparable  branch store
sales rose 9% and 13%.  Comparable store sales growth resulted from increases in
the average  sales  amount per  transaction,  offset by a modest  decline in the
number of  transactions.  Management  attributes the increase to sales of higher
priced merchandise.


                                       15




International  Retail  sales rose 7% in the second  quarter  and 9% in the first
half. On a constant-exchange-rate basis, International Retail sales increased 1%
for both  periods,  while  comparable  store  sales  decreased  4% in the second
quarter and 3% in the first half.

In Japan,  sales were negatively  affected by a decline of 13% in silver jewelry
in both the second quarter and first half (a product  category that  represented
26% of total Japan sales in 2003). On a constant-exchange-rate  basis, net sales
decreased 9% in both  periods and  comparable  store sales  declined 10% in both
periods.  Management  believes  that Japan sales have been affected by generally
weak consumer spending on jewelry and increased "luxury-goods"  competition,  as
well as by management's  decision to increase price points in the silver jewelry
category by removing some  lower-priced  items from the  selection.  The Company
continues  to  focus  on  product  assortment   repositioning  and  new  product
introductions  and believes that  incremental  publicity and targeted  marketing
initiatives,  as well as the opening of two  free-standing  stores in the second
half, will enhance overall  customer  awareness and lead to gradually  improving
sales and profitability.

In the  Asia-Pacific  region  outside  of  Japan,  comparable  store  sales on a
constant-exchange-rate  basis increased 16% in the second quarter and 21% in the
first half due to growth in most markets.

In Europe, comparable store sales on a constant-exchange-rate basis remained
flat in the second quarter and rose 3% in the first half due to growth in all
markets except London.

Direct  Marketing  sales  declined 8% in the second  quarter and 5% in the first
half. Combined  e-commerce/catalog sales rose 2% in the second quarter and 7% in
the first half entirely due to increases in the average  order size.  The number
of catalog  orders  decreased  in the second  quarter and first half,  while the
number  of  e-commerce  orders  was  approximately  equal  to  the  prior  year.
Management  attributes e-commerce sales growth to increased web site traffic, as
well as to shifts by consumers from catalog to e-commerce. In the Business Sales
division,  management  made a strategic  decision to  discontinue  service award
program  sales in  November  2002.  As a result of that  decision,  sales in the
Business Sales division  declined 26% in the second quarter and 25% in the first
half. The Business Sales division  continues to offer a range of business gifts,
event-related  trophies  and other  awards and those sales  increased  4% in the
second quarter and 7% in the first half.

Specialty Retail sales increased 13% in the second quarter and 12% in the first
half primarily due to sales growth in LITTLE SWITZERLAND stores.






                                       16




Management   expects   that   worldwide   retail   gross   square   footage   of
Company-operated TIFFANY & CO. stores will increase by approximately 7% in 2004.
Actual/expected 2004 store openings (closings) are as follows:


                                 Actual Openings
Location                         (Closings) 2004         Expected Openings 2004
--------                         ---------------         ----------------------

Palm Beach Gardens, Florida       Second Quarter
Edina, Minnesota                  Second Quarter
Kansas City, Missouri                                      Third Quarter
Westport, Connecticut                                      Fourth Quarter
Wakayama, Japan                    First Quarter
Nagano, Japan                     (First Quarter)
Marunouchi, Tokyo, Japan                                   Third Quarter
Nishi-Umeda, Osaka, Japan                                  Fourth Quarter
London, England                    First Quarter
Taipei, Taiwan                     Second Quarter


Gross Profit
------------
Gross  profit as a  percentage  of net sales  ("gross  margin")  declined in the
second quarter and first half by 1.9 and 1.6 percentage  points.  Almost half of
the declines  resulted  from LIFO and  inventory-obsolescence  charges  totaling
$6,900,000  ($5,500,000  due to  LIFO) in the  second  quarter  and  $12,000,000
($9,000,000  due to LIFO) in the first half (versus  $2,950,000 and $5,500,000 a
year ago both primarily  attributable to LIFO).  Additional  factors  negatively
affecting  gross margin  included  changes in sales mix,  opening an  additional
distribution   center  in  third   quarter  of  2003,   expansion   of  internal
manufacturing  and  expansion of rough diamond  sourcing;  none of the foregoing
additional factors were individually significant.

The Company's hedging program uses yen put options to stabilize product costs in
Japan over the  short-term  despite  exchange  rate  fluctuations.  The  Company
adjusts  its retail  prices in Japan  from time to time to  address  longer-term
changes in the yen/dollar relationship and local competitive pricing.

Management's long-term strategy and objectives include achieving further product
manufacturing/sourcing  efficiencies (including increased internal manufacturing
and direct rough-diamond sourcing), controlling costs and implementing selective
price  adjustments in order to maintain the Company's gross margin at, or above,
prior year levels.  As a result,  management  expects a slight increase in gross
margin in the second half of the year due to anticipated continuing strong sales
growth in the U.S., improving sales results in Japan and a diminshed effect from
adverse factors affecting gross margin.


Selling, General and Administrative ("SG&A") Expenses
-----------------------------------------------------
SG&A  expenses  rose 8% in the second  quarter  and 10% in the first  half.  The
majority of the increases were due to staffing  (representing  approximately 33%
of  the  increase  in  the  second  quarter  and  41% in  the  first  half)  and
depreciation  and  occupancy  expenses  (representing  approximately  24% of the
increase  in the  second  quarter  and 19% in the  first  half)  related  to the
Company's  expansion.  As a percentage of net sales,  SG&A increased to 42.3% in
the second  quarter and  declined to 42.1% in the first half,  versus  42.2% and
42.6% in the prior-year periods. Management's longer-term objective is to reduce
the  ratio  of SG&A  expenses  to net  sales  by  controlling  expenses  so that
anticipated sales growth will result in improved  earnings.  Management  expects
the full year ratio to improve modestly from the prior year.




                                       17






Earnings from Operations
------------------------

                                                              Three months ended July 31,
                                                     -------------------------------------------
(in thousands)                                                 2004                  2003
------------------------------------------------------------------------------------------------
                                                                        
Earnings (losses) from operations:

  U.S. Retail                                            $   53,203          $     49,130

  International Retail                                       43,127                43,510

  Direct Marketing                                            6,960                10,074

  Specialty Retail                                           (3,238)               (2,410)
                                                     -------------------------------------------
Earnings from operations for reportable
 segments                                                   100,052               100,304
  Unallocated corporate expenses                            (36,195)              (31,851)
                                                     -------------------------------------------
Earnings from operations                                 $   63,857          $     68,453
                                                     ===========================================





                                                               Six months ended July 31,
                                                     -------------------------------------------
(in thousands)                                                 2004                 2003
------------------------------------------------------------------------------------------------
                                                                        
Earnings (losses) from operations:

  U.S. Retail                                           $    97,879          $    81,023

  International Retail                                       94,776               91,105

  Direct Marketing                                           12,466               16,894

  Specialty Retail                                           (4,476)              (3,073)
                                                      ------------------------------------------
Earnings from operations for reportable
 segments                                                   200,645              185,949
  Unallocated corporate expenses                            (68,452)             (58,527)
                                                      ------------------------------------------
Earnings from operations                                $   132,193          $   127,422
                                                      ==========================================




Earnings  from  operations  declined 7% in the second  quarter.  On a reportable
segment  basis,  the ratios of earnings  (losses)  from  operations  (before the
effect  of  unallocated  corporate  expenses  and other  expenses,  net) to each
segment's net sales in the second quarter of 2004 and 2003 were as follows:

o    U.S. Retail was 22% and 23% (impacted by a lower gross margin);
o    International  Retail was 24% and 26% (impacted by a lower gross margin and
     increased SG&A expenses);
o    Direct  Marketing  was 17% and 23% (decrease  primarily due to  incremental
     expenses  associated  with the Customer  Fulfillment  Center  ("CFC") which
     opened in  September  2003 and  primarily  supports  the  Company's  Direct
     Marketing segment); and
o    Specialty Retail was (17)% and (15)% (primarily due to expenses  associated
     with the development of new retail concepts under additional  trademarks or
     trade names other than TIFFANY & CO.,  partly offset by decreases in Little
     Switzerland losses).

Earnings  from  operations  rose 4% in the first half.  On a reportable  segment
basis,  the ratios of earnings  (losses) from  operations  (before the effect of
unallocated  corporate  expenses and other expenses,  net) to each segment's net
sales in the second quarter of 2004 and 2003 were as follows:

o    U.S.  Retail was 22% and 21% (increase  primarily due to the  leveraging of
     fixed expenses);
o    International Retail was 26% and 27%;




                                       18



o    Direct  Marketing  was 16% and 21% (decrease  primarily due to  incremental
     expenses  associated  with  the CFC  which  opened  in  September  2003 and
     supports the Company's Direct Marketing segment); and
o    Specialty  Retail was (11)% and (9)% (primarily due to expenses  associated
     with the development of new retail concepts under additional  trademarks or
     trade names other than TIFFANY & CO.,  partly offset by decreases in Little
     Switzerland losses).

Unallocated   corporate   expenses   include  costs  related  to  the  Company's
administrative support functions such as information technology,  finance, legal
and human resources as well as changes in the LIFO inventory  valuation reserve,
which the Company does not allocate to the operating segments.  The increases of
14% and 17% in  unallocated  corporate  expenses in the second quarter and first
half were primarily due to an increase in the LIFO inventory  valuation  reserve
(representing approximately one-half of the increase, primarily due to increases
in  the  price  of  precious  metals  and  diamonds),   information   technology
infrastructure costs (approximately  one-third of the increase) and increases in
other administrative support costs.


Other Expenses, Net
-------------------
Other  expenses,  net in the second  quarter and first half were higher than the
prior year  primarily  due to an increase in interest  expense  ($1,497,000  and
$3,274,000).   Interest   expense  rose  as  a  consequence   of  the  Company's
yen-denominated  long-term  debt  issuance  in 2003,  as well as from  increased
borrowing  for  on-going   operating   needs  under  the  Credit  Facility  (see
"Borrowings"  below). The increases in interest expense were partially offset by
higher  interest  income in the  second  quarter  and first half  ($322,000  and
$579,000).


Provision for Income Taxes
--------------------------
The  effective  income tax rate was 38.0% in the second  quarter and first half,
compared with 36.7% in the prior-year periods.  The changes in the tax rate from
the prior year were primarily due to a favorable reserve adjustment  recorded in
the prior year  relating  to the  elimination  of  certain  tax  exposures.  The
effective  income tax rate for both years also  includes a tax benefit  from the
Extraterritorial  Income Exclusion Act ("ETI") of 2000. The ETI provides for the
exclusion from United States taxable income of certain "extraterritorial" income
earned from the sale or license of qualified property.

The World Trade Organization ("WTO") has ruled in favor of a formal complaint by
the  European  Union that the ETI  exclusion  constitutes  a  prohibited  export
subsidy under WTO rules.  Legislative  proposals have been presented in the U.S.
Congress to repeal the ETI. The legislative  proposals currently being evaluated
by Congress provide  transition relief.  However,  it is uncertain what form the
final  legislation  will take and what  effect,  if any, it will have on the ETI
benefit in the future.

New Accounting Standards
------------------------
In May 2004, the Financial Accounting Standards Board ("FASB") issued FASB Staff
Position No.  106-2,  "Accounting  and  Disclosure  Requirements  Related to the
Medicare Prescription Drug, Improvement and Modernization Act of 2003" ("FSP No.
106-2").  FSP No. 106-2, which replaced the same titled FSP No. 106-1,  provides
guidance on the  accounting for the effects of the Medicare  Prescription  Drug,
Improvement  and  Modernization  Act of 2003 ("Act") that was signed into law in
December 2003.  Under FSP No. 106-1, the Company elected to defer the accounting
for the effects of the Act.  FSP No.  106-2 is  effective  for  interim  periods
beginning  after June 15, 2004.  The Company is evaluating the impact of the Act
and FSP No. 106-2. Accordingly,  the Company's postretirement benefit obligation
and net postretirement health care costs


                                       19



included in the consolidated  financial statements do not reflect the effects of
the Act.

In December  2003, the FASB issued  Interpretation  No. 46R,  "Consolidation  of
Variable Interest Entities" ("FIN 46R"). FIN 46R replaces the same titled FIN 46
that was issued in January 2003. FIN 46R requires that certain variable interest
entities be  consolidated  by its primary  beneficiary (if any), if the entity's
equity  investors  at risk do not  have  the  characteristics  of a  controlling
financial  interest or the equity  investors do not have  significant  equity at
risk for the entity to  finance  its  activities  without  additional  financial
support.  The provisions of FIN 46 were effective  immediately  for all entities
created after  January 31, 2003 and FIN 46R is effective  for those  entities in
the first quarter of 2004. For those entities created prior to February 1, 2003,
the Company was  required to adopt the  provisions  of FIN 46R by the end of the
first  quarter of 2004.  The  adoption  of FIN 46R did not have an impact on the
Company's financial position, earnings or cash flows.


Liquidity and Capital Resources
-------------------------------
The Company's liquidity needs have been, and are expected to remain, primarily a
function of its seasonal working capital  requirements  and capital  expenditure
needs,  which have increased due to the Company's  expansion.  The Company had a
net cash outflow from  operating  activities of  $101,959,000  in the six months
ended July 31, 2004 primarily due to higher inventory purchases compared with an
inflow of $52,136,000 in the prior-year period.


Working Capital
---------------
Working capital (current assets less current  liabilities) and the corresponding
current ratio (current assets divided by current  liabilities) were $950,729,000
and 3.1:1 at July 31, 2004,  compared with $952,923,000 and 3.4:1 at January 31,
2004 and $691,356,000 and 2.6:1 at July 31, 2003.

Accounts  receivable,  less  allowances  at July 31,  2004 were 13%  lower  than
January 31, 2004 (which is  typically a seasonal  high point) and were 9% higher
than July 31, 2003 due to sales growth.

Inventories,  net at July 31, 2004 were 19% above January 31, 2004 and 27% above
July 31, 2003. Changes in foreign currency exchange rates decreased inventory by
2% compared to January 31, 2004 and  increased  inventory by 3% compared to July
31, 2003.  Finished goods inventories  ($727,733,000 at July 31, 2004) increased
10% and 15% versus  January 31,  2004 and July 31,  2003  largely due to new and
anticipated  store  openings and expanded  product  offerings.  Raw material and
work-in-process  inventories  ($311,489,000  at July 31, 2004) increased 44% and
69% versus  January  31,  2004 and July 31,  2003 to support  the  expansion  of
internal  jewelry  manufacturing  activities and direct  rough-diamond  sourcing
operations.  Management  expects that inventory  levels will increase in 2004 to
support  anticipated   comparable  store  sales  growth,  new  stores,   product
introductions,  strategic  merchandising  investments and the Company's  ongoing
expansion of its rough-diamond sourcing operations,  although management expects
the rate of growth to decelerate  from current levels.  The Company  continually
strives to better manage its inventory  investment by developing  more effective
systems  and  processes  for product  development,  assortment  planning,  sales
forecasting, supply-chain logistics, and store replenishment.


Capital Expenditures
--------------------
Capital  expenditures  were  $70,510,000  in the six months ended July 31, 2004,
compared with  $210,513,000 in the prior-year period which included the purchase
of the Company's Tokyo flagship store (for approximately



                                       20



$140,000,000  at the  prevailing  exchange rate at that time).  Based on current
plans,  management  estimates that capital  expenditures  will be  approximately
$180,000,000  in 2004 due to costs  related to the  opening  and  renovation  of
stores and ongoing  investments in new systems.  In order to meet  substantially
increased  customer demand for diamond and other gemstone  jewelry,  the Company
intends to increase its internal  jewelry  manufacturing  operations  in 2005 by
complementing its existing  manufacturing  facility in Pelham,  New York with an
additional   facility.   Management  continues  to  expect  that  total  capital
expenditures in future years will approximate 7-8% of net sales.

In 2000, the Company began a multi-year  project to renovate and reconfigure its
New  York  flagship  store  in  order  to  increase  the  total  sales  area  by
approximately  25%,  and to  provide  additional  space  for  customer  service,
customer hospitality and special exhibitions. The increase in the sales area was
completed in 2001 when the renovated  second floor opened to provide an expanded
presentation of engagement and other jewelry. The renovated sixth floor that now
houses the customer  service  department  opened in 2002.  The renovated  fourth
floor that offers tableware  merchandise opened in 2003. In conjunction with the
New York store project,  the Company relocated its after-sales service functions
and several of its administrative functions. The Company has spent approximately
$78,000,000  to date for the New  York  store  and  related  projects.  Based on
current  plans,  the Company  estimates  that the overall cost of these projects
will be $110,000,000 when completed in 2007.


Share Repurchases
-----------------
In November  2003,  the Board of Directors  extended and increased the Company's
stock repurchase program  ("Program").  The Program,  which was due to expire in
November 2003, was extended until November 30, 2006; the remaining authorization
was  increased  by  $100,000,000,  allowing  the  Company  to  repurchase  up to
$116,500,000  of the  Company's  outstanding  Common  Stock in addition to those
which had already been  purchased as of November  2003.  The timing of purchases
and the actual number of shares to be repurchased under the Program depends on a
variety of discretionary  factors such as price and other market conditions.  In
the three  months  ended July 31,  2004,  the  Company  repurchased  and retired
625,000 shares of Common Stock at a cost of  $21,316,000,  or an average cost of
$34.11 per share. In the six months ended July 31, 2004, the Company repurchased
and  retired  735,000  shares of Common  Stock at a cost of  $25,445,000,  or an
average cost of $34.62 per share. At July 31, 2004,  there remained  $91,055,000
of authorization for future repurchases.


Borrowings
----------
The Company's  sources of working capital are  internally-generated  cash flows,
borrowings  available under a multicurrency  revolving credit facility  ("Credit
Facility") and Little Switzerland's  revolving credit facility guaranteed by the
Company ("LS Facility").

In June 2003, the Company's  purchase of the land and building housing the Tokyo
flagship  store was financed with a short-term  yen  11,000,000,000  bridge loan
("Bridge  Loan") with a bank. The loan had an interest rate of 0.58% and matured
on September  30, 2003.  The loan was paid in full upon  maturity.  In September
2003, the Company issued yen 15,000,000,000 of senior unsecured First Series Yen
denominated  Bonds  ("Bonds")  due 2010 with  principal  due upon maturity and a
fixed coupon rate of 2.02% payable in semi-annual  installments.  The Bonds were
sold in a private transaction to qualified institutional investors in Japan. The
proceeds  from the  issuance  were  primarily  used by the  Company to repay the
Bridge Loan.



                                       21



The Company intends to enter into a new short-term borrowing arrangement for yen
5,000,000,000,  to be  due  in  January  2005,  concurrent  with  the  scheduled
repayment of the yen 5,500,000,000  five-year loan due in October 2004. Based on
the Company's financial position at July 31, 2004,  management  anticipates that
internally-generated  cash flows,  the funds available under the Credit Facility
and the proposed yen  5,000,000,000  short-term  borrowing will be sufficient to
support the Company's planned worldwide  business expansion and seasonal working
capital  increases  that are  typically  required  during  the third and  fourth
quarters of the year.

The Company's  contractual cash  obligations and commercial  commitments at July
31, 2004 and the effects such  obligations  and commitments are expected to have
on  the  Company's   liquidity  and  cash  flows  in  future  periods  have  not
significantly changed since January 31, 2004.


Market Risk
-----------
The  Company is exposed to market  risk from  fluctuations  in foreign  currency
exchange rates and interest rates, which could affect its consolidated financial
position,  earnings and cash flows.  The Company  manages its exposure to market
risk through its regular  operating  and financing  activities  and, when deemed
appropriate,  through the use of derivative financial  instruments.  The Company
uses  derivative  financial  instruments  as risk  management  tools and not for
trading or speculative purposes, and does not maintain such instruments that may
expose the Company to significant market risk.

The Company uses yen  currency-purchased  put options  and, to a lesser  extent,
foreign-exchange forward contracts, to minimize the impact of a strengthening of
the U.S. dollar on foreign currency-denominated transactions. Gains or losses on
these  instruments   substantially   offset  losses  or  gains  on  the  assets,
liabilities  and  transactions  being hedged.  Management  neither  foresees nor
expects significant changes in foreign currency exposure in the near future.

The fair value of the Company's fixed-rate long-term debt, including the current
portion of long-term debt, is sensitive to interest rate changes.  Interest rate
changes  would result in gains  (losses) in the market value of this debt due to
differences between market interest rates and rates at the inception of the debt
obligation.  In order to manage the  exposure  to  interest  rate  changes,  the
Company  entered into an  interest-rate  swap to reduce the amount of fixed-rate
debt exposed to interest rate movements.  The Company also uses an interest-rate
swap to manage  its  yen-denominated  floating-rate  long-term  debt in order to
reduce the impact of interest rate changes on earnings and cash flows.

Management  neither  foresees  nor  expects  significant  changes in exposure to
interest rate fluctuations, nor in market risk-management practices.


Seasonality
-----------
As a jeweler  and  specialty  retailer,  the  Company's  business is seasonal in
nature, with the fourth quarter typically  representing a proportionally greater
percentage of annual sales,  earnings from operations and cash flow.  Management
expects such seasonality to continue.


Risk Factors
------------
This document  contains  certain  "forward-looking  statements"  concerning  the
Company's  objectives and  expectations  with respect to store openings,  retail
prices, gross profit, expenses, inventory performance, capital expenditures



                                       22



and cash flow. In addition,  management makes other  forward-looking  statements
from time to time  concerning  objectives  and  expectations.  As a jeweler  and
specialty  retailer,  the  Company's  success in achieving  its  objectives  and
expectations  is  partially  dependent  upon  economic  conditions,  competitive
developments and consumer attitudes,  including changes in consumer  preferences
for certain jewelry  styles.  However,  certain  assumptions are specific to the
Company  and/or the markets in which it  operates.  The  following  assumptions,
among others,  are "risk  factors"  which could affect the  likelihood  that the
Company will achieve the objectives and expectations communicated by management:
(i) that low or  negative  growth in the  economy or in the  financial  markets,
particularly  in the U.S.  and Japan,  will not occur and  reduce  discretionary
spending  on goods  that are,  or are  perceived  to be,  "luxuries";  (ii) that
consumer  spending does not decline  substantially  during the fourth quarter of
any year; (iii) that unsettled regional and/or global conflicts or crises do not
result in  military,  terrorist  or other  conditions  creating  disruptions  or
disincentives  to, or changes in the  pattern,  practice or frequency of tourist
travel to the various  regions where the Company  operates  retail stores nor to
the Company's continuing ability to operate in those regions; (iv) that sales in
Japan will not decline  substantially;  (v) that there will not be a substantial
adverse  change in the  exchange  relationship  between the Japanese yen and the
U.S. dollar; (vi) that Mitsukoshi and other department store operators in Japan,
in the face of declining or stagnant  department store sales,  will not close or
consolidate  stores  which  have  TIFFANY & CO.  retail  locations;  (vii)  that
Mitsukoshi will continue as a leading department store operator in Japan; (viii)
that existing product supply  arrangements,  including license arrangements with
third-party designers Elsa Peretti and Paloma Picasso, will continue;  (ix) that
the  wholesale  market for  high-quality  rough and cut  diamonds  will  provide
continuity of supply and pricing;  (x) that the  investment in Aber achieves its
financial  and strategic  objectives;  (xi) that new systems,  particularly  for
inventory  management,   can  be  successfully  integrated  into  the  Company's
operations;  (xii) that distribution and manufacturing productivity and capacity
can be further improved to support the Company's expanding requirements;  (xiii)
that new and existing stores and other sales locations can be leased,  re-leased
or otherwise obtained on suitable terms in desired markets and that construction
can be  completed  on a timely  basis;  (xiv) that the Company can  successfully
improve the results of Little Switzerland and achieve  satisfactory results from
any future  ventures into which it enters that are operated under  non-TIFFANY &
CO.  trademarks or trade names; and (xv) that the Company's  expansion plans for
retail and direct selling operations and merchandise development, production and
management  can continue to be executed  without  meaningfully  diminishing  the
distinctive appeal of the TIFFANY & CO. brand.







                                       23





Part I.  Financial Information
Item 4.  Controls and Procedures

    (a) Evaluation of Disclosure Controls and Procedures

     An  evaluation  of the  effectiveness  of the design and  operation  of the
Company's  disclosure  controls  and  procedures  was carried out by the Company
under the supervision and with the  participation  of the Company's  management,
including the Chief Executive Officer and Chief Financial Officer. Based on that
evaluation,  the Chief Executive  Officer and Chief Financial  Officer concluded
that, as of the date of their  evaluation and as of July 31, 2004, the Company's
disclosure  controls and procedures have been designed and are being operated in
a manner that provides reasonable  assurance that the information required to be
disclosed by the Company in reports filed under the  Securities  Exchange Act of
1934 is recorded,  processed,  summarized  and reported  within the time periods
specified  in the SEC's rules and forms.  The Company  believes  that a controls
system,  no matter how well  designed  and  operated,  cannot  provide  absolute
assurance that the objectives of the controls  system are met, and no evaluation
of controls can provide absolute assurance that all control issues and instances
of fraud, if any, within a company have been detected.

     (b) Changes in Internal Controls

     Subsequent  to the  date of the most  recent  evaluation  of the  Company's
internal controls,  there were no significant  changes in the Company's internal
controls  or in other  factors  that could  significantly  affect  the  internal
controls,   including  any   corrective   actions  with  regard  to  significant
deficiencies and material weaknesses.








                                       24





PART II. Other Information
Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds



This table  provides  information  with  respect to  purchases by the Company of
shares of its Common Stock during the second fiscal quarter of 2004:




----------------------------------------------------------------------------------------------------------
                                                                     Total Number             Approximate
                                                                        of Shares            Dollar Value
                                                                     Purchased as          of Shares that
                                         Total        Average           Part of a              May Yet be
                                     Number of          Price            Publicly               Purchased
                                        Shares       Paid Per           Announced               Under the
Period                               Purchased          Share             Program*                Program*
---------------------------------------------------------------------------------------------------------
                                                                                  
May 1, 2004
through
May 31, 2004                           500,000         $33.40           3,863,800             $95,671,000
---------------------------------------------------------------------------------------------------------
June 1, 2004
through
June 30, 2004                          125,000         $36.95           3,988,800             $91,055,000
---------------------------------------------------------------------------------------------------------
July 1, 2004
through
July 31, 2004                                -              -           3,988,800             $91,055,000
---------------------------------------------------------------------------------------------------------
Total                                  625,000         $34.11           3,988,800             $91,055,000
---------------------------------------------------------------------------------------------------------


* In  November  2003,  the  Board of  Directors  expanded  the  Company's  stock
repurchase  program,  which  was  first  announced  on  September  21,  2000 and
scheduled  to expire in November  2003;  the Board  extended  the program  until
November 30, 2006 and  increased the remaining  authorization  by  $100,000,000,
allowing  the  Company  to  repurchase  up  to  $116,500,000  of  the  Company's
outstanding  Common Stock in addition to those which already had been purchased.
Under a prior  program,  which  expired  in  2000,  the  Company  had  purchased
4,484,400 shares.




                                       25




PART II. OTHER INFORMATION

ITEM 4.  Submission of Matters to a Vote of Security Holders.

     At Registrant's Annual Meeting of Stockholders held on May 20, 2004 each of
the nominees  listed below was elected a director of  Registrant  to hold office
until  the  next  annual  meeting  of  the  stockholders  and  until  his or her
respective successor has been elected and qualified.  Tabulated with the name of
each of the  nominees  elected  is the  number  of Common  shares  cast for each
nominee and the number of Common shares  withholding  authority to vote for each
nominee.  There were no broker  non-votes  or  abstentions  with  respect to the
election of directors.

         Nominee                 Voted For      Withholding Authority

         Michael J. Kowalski     128,279,382        2,765,964
         Rose Marie Bravo        129,987,256        1,058,090
         William R. Chaney       128,233,162        2,812,184
         Samuel L. Hayes III     127,765,250        3,280,096
         Abby F. Kohnstamm       104,091,524       26,953,822
         Charles K. Marquis      127,355,781        3,689,565
         J. Thomas Presby        128,894,948        2,150,398
         James E. Quinn          128,684,307        2,361,039
         William A. Shutzer      124,551,787        6,493,559


     At  such   meeting,   the   stockholders   approved  the   appointment   of
     PricewaterhouseCoopers  LLP as independent auditors of the Company's fiscal
     2004 financial  statements.  With respect to such appointment,  127,967,840
     shares were voted to approve,  2,369,278  were voted  against,  and 708,228
     shares  abstained from voting.  There were no broker non-votes with respect
     to the approval of the appointment of PricewaterhouseCoopers LLP.








                                       26





ITEM 6         Exhibits and Reports on Form 8-K

     (a)       Exhibits:

               31.1      Certification  by  Michael  J.  Kowalski   pursuant  to
                         Section 302 of Sarbanes-Oxley Act of 2002.

               31.2      Certification by James N. Fernandez pursuant to Section
                         302 of Sarbanes-Oxley Act of 2002.

               32        Certification  by  Michael  J.  Kowalski  and  James N.
                         Fernandez pursuant to Section 906 of Sarbanes-Oxley Act
                         of 2002.


     (b)       Reports on Form 8-K:


               On May 13, 2004,  Registrant filed a Report on Form 8-K reporting
               the issuance of a press release announcing its unaudited earnings
               and results of  operations  for the first quarter ended April 30,
               2004.

               On May 18, 2004,  Registrant filed a Report on Form 8-K reporting
               the issuance of a press release  announcing  the  appointment  of
               Robert L. Cepek as president of a new retail jewelry venture that
               will operate under the trade name IRIDESSE.

               On May 20, 2004,  Registrant filed a Report on Form 8-K reporting
               the  issuance of a press  release  announcing  an increase in its
               quarterly dividend by 20%.







                                       27




                                   SIGNATURES
                                   ----------


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                        TIFFANY & CO.
                                        (Registrant)


Date: September 2, 2004                 By:  /s/ James N. Fernandez
                                             ----------------------------
                                             James N. Fernandez
                                             Executive Vice President and
                                             Chief Financial Officer
                                             (principal financial officer)











                                  EXHIBIT INDEX


EXHIBIT     DESCRIPTION
NUMBER


31.1        Certification   by  Michael  J.   Kowalski   pursuant  to  Section
            302 of Sarbanes-Oxley Act of 2002.

31.2        Certification by James N. Fernandez pursuant to Section 302 of
            Sarbanes-Oxley Act of 2002.

32          Joint certification by Michael J. Kowalski and James N. Fernandez
            pursuant to Section 906 of Sarbanes-Oxley Act of 2002.