Winningest Agency: Duffy & Shanley Scores 16 Awards at Annual PR Club Bell Ringers

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In addition to leading in award wins, the agency was a Super Bell Finalist for the 6th consecutive year

Duffy & Shanley, New England’s premier integrated public relations and communications agency, was recognized with 16 awards, more than any other agency, at the PR Club’s 58th annual Bell Ringer Awards, New England’s leading communications industry competition. Since the Bell Ringer Awards began in 1968, Duffy & Shanley has earned more awards than any other agency in New England. Additionally, for the sixth consecutive year, the agency was a Super Bell Finalist, this year for an impactful launch campaign for Bonds.

Hosted annually by the PR Club, the Bell Ringer Awards celebrate outstanding public relations and communications work produced by agencies, corporations, nonprofits, and independent practitioners throughout New England. Duffy & Shanley was recognized for work across communications spectrums, from strategic media relations to content marketing, social media excellence and influencer relations expertise, for clients including Bonds, Hanes, BJ’s Wholesale Club, Amica, Dunkin’ and more.

"We are honored to be recognized by our peers for work that delivers meaningful results for our clients," said Annette Maggiacomo, President, Duffy & Shanley. "These awards reflect the creativity, strategic thinking, and dedication of our seasoned, hardworking team.”

The full list of Duffy & Shanley’s awards include:

Campaigns:

  • Gold Bell/SUPER BELL FINALIST, Business to Consumer Campaign: Duffy & Shanley for Bonds- The Underwear Launch Heard Round the World
  • Bronze Bell, on a Shoestring Budget: Duffy & Shanley for Delivering Good- 40 Years of Delivering Good

Media Relations:

  • Gold Bell, National/International Written Placement: Duffy & Shanley for Bonds- How an Iconic Australian Underwear Brand Leveraged Media in the U.S.
  • Gold Bell, National/International Broadcast Placement: Duffy & Shanley for Bonds- How an Iconic Australian Underwear Brand Launched in the U.S.
  • Silver Bell, National/International Broadcast Placement: Duffy & Shanley for BJ’s Wholesale Club- TODAY Show Takeover: Two Features, One Morning
  • Bronze Bell, Vertical/Trade Placement: Duffy & Shanley for Delivering Good- WWD Delivers Feature on Delivering Good
  • Bronze Bell, Response to Breaking News/Newsjacking: Duffy & Shanley for Hanes- Turning Celebrity Buzz into Media Gold: Hanes Viral Tank Top Moment
  • Bronze Bell, National/International Written Placement: Duffy & Shanley for Hanes- Hanes Breaks Through Saturated Athleisure Market
  • Bronze Bell, Earned Podcast: Duffy & Shanley for Hanes- Redefining a 125-Year-Old Apparel Leader

Social Media:

  • Silver Bell, Instagram: Duffy & Shanley with BJ's Wholesale Club for @BJsWholesale- Driving Connection and Brand Impact on Instagram

Events:

  • Gold Bell, One-Time Special Event: Duffy & Shanley for Bonds- How an Iconic Australian Underwear Brand Launched in the U.S.
  • Silver Bell, Media/Influencer Event: Duffy & Shanley for Amica- How Amica Brought its "Empathy" Policy to Life
  • Silver Bell, Media/Influencer Event: Duffy & Shanley for Hanes- Hanes Takes Center Court with the Launch of Hanes Moves
  • Bronze Bell, One-Time Special Event: Duffy & Shanley for Dunkin’- Dunkin’' Hosts Annual Toys for Tots Shopping Spree

Content / Integrated Marketing:

  • Gold Bell, News Announcement: Duffy & Shanley for Bonds- The Underwear Launch Heard Around the World
  • Merit Award, Integrated Marketing Communications: Duffy & Shanley for College Ave- Acing Student Loans

About Duffy & Shanley, Inc.

Based in Providence, R.I., Duffy & Shanley is one of New England's largest independently-owned communication firms. A uniquely integrated, full-service agency, Duffy & Shanley develops breakthrough campaigns for Fortune 500 companies and leading brands, including BJ's Wholesale Club, College Ave, Dunkin', Ørsted and Gildan. Visit duffyshanley.com, or Duffy & Shanley's Facebook, Instagram and LinkedIn for more information.

About PR Club

Founded in 1948, the PR Club (formerly the Publicity Club of New England) strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions, and marketing. Get additional information about monthly PR Club programs, social and networking events, the Club blog and the Bell Ringer Awards at prclub.org, and follow on LinkedIn and Instagram.

About the Bell Ringer Awards

The Bell Ringer Awards recognize public relations and communications work that demonstrates excellence in creative planning and superior execution to achieve a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program, now in its 58th year, celebrates the extraordinary work of the region's communications professionals.

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