PLANT ANGEL has been selected as Australia’s 2022 Most Popular Brand Top 10 Silicon beverage has become the market leader in the segment

Following the global popularity of big brands such as SWISSE, Australian local brands are ushering in a new reshuffle. Recently, the Consumer Association of Australia, together with CW Pharmacy and other five major Australian pharmacy chain brands, jointly released the list of Australia’s 2022 Most Popular Brand, among which the emerging Australian brand PLANT ANGEL was included in the top 10.

Different from the full category development of traditional big brands in Australia such as SWISSE, PLANT ANGEL focuses on the beautiful economy and other market segments, and its popular silicon beverage has become the sales champion of many Australian pharmacy market segments.

The list comprehensively considered multiple dimensions such as brand awareness, sales volume and consumer recognition, and was weighted by more than 200 pharmacists and 1000 consumers’ voting. A total of 50 Australian local brands were on the list. Among them, compared with last year, PLANT ANGEL is the only beverage brand that has entered the top 10.

It is reported that PLANT ANGEL is an Australian unicorn brand focusing on silicon beverage. Its products are sold to hundreds of offline pharmacies in Australia and New Zealand. Its silicon beverage market is a rapidly rising segment in recent years. Its target group is mainly for young women who attach importance to hair care. Unlike traditional silicon beverage, PLANT ANGEL adopts the latest Japanese technology for extracting plant silicon, which is considered by many media to have made a new breakthrough in silicon absorption rate.

According to the data disclosed by PLANT ANGEL, in the past three years, the brand products have entered more than 30 countries around the world, such as Australia, New Zealand, the United States, Canada, Japan, and South Korea, with an annual sales growth rate of 17%, which has become the leader in the global silicon beverage market segment.

It is worth mentioning that category focus is becoming a new trend for Australian consumer brands. Compared with the early full-category consumer brands represented by Swisse, in recent two years, Australia has created a unicorn brand driven by popular single products in skin care, personal care, food, sports, beverage and other fields. As a rapidly rising beverage industry giant in recent years, PLANT ANGEL has great potential to become a representative brand of a new generation of Australian consumer goods.

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.