Adhesive Will Help Racers Shatter Additional Land Speed Records on Bonneville Salt Flats

In September of 2011, Henkel and its Loctite® line of adhesives and sealants will return to the Bonneville Salt Flats, hoping to help racers break more world land speed records under the hot Utah sun. During the fierce competition, virtually every vehicle will rely upon Loctite® products to enhance performance and ensure reliability in the extreme conditions of the arid, overheated salt pan. The 2011 event will take place September 19 to 23.

Henkel and its Loctite® line of adhesives and sealants will return as a sponsor of the 2011 Cook's Bonneville Shootout on the Bonneville Salt Flats, hoping to help racers break more world land speed records under the hot Utah sun. (Photo: Business Wire)

This is the second year that Loctite® will sponsor this invitation-only competition between the fastest cars and motorcycles in the world. At the 2010 event, four racing teams shattered standing world land speed records using streamlined vehicles that traveled at speeds of 280 to over 400 mph. At the end of the five-day racing flight, a record standing for 45 years had fallen. In a highly emotional race, Charles Nearburg sped to a two-way average of 414.316 mph in a naturally-aspirated streamlined race car, the Spirit of Rett. The car was named after his son, an avid car enthusiast who lost his long battle with cancer at the tender age of 21.

This year Henkel will make it very easy for fans to follow the emotion and excitement of the 2011 Cook’s Bonneville Shootout event. The company plans to provide daily updates, videos and photography on their web site, www.henkelna.com, where visitors can link to feeds on Facebook and Twitter. Anyone interested may view videos from the 2010 Cook’s Bonneville Shootout at http://goo.gl/EYTKJ and http://goo.gl/DRxOB.

“It was a natural fit for Loctite® to renew the sponsorship of Cook’s Bonneville Shoot-out,” explains Mike Shannahan, Henkel’s director of marketing for the North American general industry business. “From the moment our team arrived at last year’s event, we actively assisted all the race teams. Loctite® products, especially our threadlockers, are critical to racing performance, and the teams really appreciated our help and support throughout the Shootout.”

For more information on Henkel, visit www.facebook.com/loctite or www.henkelna.com/loctite.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6797420&lang=en