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Why Coca-Cola Is an 'Unbeatable Business'
Few companies dominate their market in quite the same way that Coca-Cola (KO) (NYSE:KO) rules the soft-drink business. According to Beverage Digest Coke’s brands collectively controlled 41.9% of the US carbonated soft drink market in 2010 well ahead of PepsiCo (NYSE:PEP) with 29.9%. Even in a head-to-head competition between the flagship brands—Pepsi versus Coke—Coke emerges the winner with 17% of the market compared to Pepsi’s 9.9%. The company also has a huge asset in the Coca-Cola banner which was just named the world’s top brand for the 13th time on brand-consulting firm Interbrand’s annual list. In addition to Coke the company’s brands include over 3 500 beverages ...
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