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Why Nike's Problem With Lance Armstrong Isn't Just About Money
MINYANVILLE ORIGINAL The Wikipedia page entitled “List of Nike sponsorships” is impeccably constructed and maintained just as you'd expect. After all Nike (NYSE:NKE) is one of the world’s biggest and most valuable brands a name associated with grace elegance and excellence: The floppy-haired Steve Prefontaine the imperious US women’s national soccer team the superhuman Michael Jordan.   Last week however one of Nike’s longest-running sponsorships came to an abrupt and ugly end and that Wikipedia page is one name shorter. The company announced that it would terminate its contract with Lance Armstrong the phenomenally successful cyclist whose seven consecutive ...
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