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What Investors Need to Know About the Fastest and Most Accurate of the Fast-Food Drive-Thrus
MINYANVILLE ORIGINAL Fast food restaurants frequently adjust menu offerings pricing hours of operation and promotions to compete for a piece of the $200 billion quick-service restaurant industry but when success or failure is judged by the experience time-pressed customers have drive-thru performance is a key driver that keeps revenue streams afloat. Since 1998 QSR Magazine and Insula Research have partnered to monitor drive-thru operations at fast-food restaurant chains. In 2011 the study was modified to benchmark critical aspects of the drive-thru experience like speed accuracy and customer service at six national fast food standouts: Burger King (NYSE:BKW) Chick-fil-A Krystal ...
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