The majority of self-directed women investors feel they’ve been successful at closely matching or outperforming the markets over the last two years, according to the first-ever International TD Women Investor Poll. The survey asked female investors in three different countries to reveal their thoughts and attitudes about a variety of investment topics. The survey was commissioned by TD Ameritrade Holding Corporation in the U.S. (NYSE:AMTD), TD Waterhouse in Canada, and TD Direct Investing in the U.K.
Women investors outperform or perform close to the market
According to the survey results, more than twice as many women in the U.S. (31%) and U.K. (38%) are self-directed investors who manage their investments online, compared with their Canadian counterparts (13%). Of these female investors, more than three-quarters in the U.S. (81%) say they’ve consistently outperformed or performed close to the market over the last two years. This is consistent with women investors in Canada and the U.K. who say the same (76% and 82%, respectively).
The majority of women investors in all three countries (U.S.: 94%, Canada: 87%, and U.K.: 87%) also say they are quite confident or level-headed and don’t let their nerves get the best of them when managing their portfolios.
“It’s good to see that so many women across the globe feel confident about managing their personal portfolios. Taking control of your own investments can be a bit overwhelming, but there are many free online financial resources and tools available that can help get you started,” says Carrie Braxdale, managing director, investor services, TD Ameritrade, Inc., a broker-dealer subsidiary of TD Ameritrade Holding Corporation. “While you are investing for yourself, you don’t have to do it alone.”
Women confident they can weather volatility; willing to take some risk
The majority of women say they have changed nothing in their portfolios during times of market volatility (U.S.: 54%, Canada: 61%, U.K.: 52%), saying they are confident that their long-term plans can weather the volatility.
Canadian (38%) and British (35%) women report to be the most conservative, saying they don’t want to take any chances with their money—while only one-quarter of American women (25%) gave this answer. The majority of women in all three countries say they are willing to take chances to receive a better return (U.S.: 74%, Canada: 65%, U.K.: 62%), and very few women describe themselves as having a high-risk tolerance (U.S.: 8%, Canada: 4%, U.K.: 5%).
What does this all mean? “Understanding your risk tolerance is an important step in determining your overall investment strategy. It’s important for all investors to understand their long-term goals so they can avoid making emotional decisions to their portfolio when the markets get rough,” adds Braxdale. “Consider the number of years you have until retirement, your risk tolerance, and tailor your investment strategy accordingly.”
TD Ameritrade’s website offers a variety of free retirement resources that can help investors plan for the future, such as access to their Portfolio Planner, an online tool that enables investors to create a diversified portfolio across a variety of asset classes, including equities, fixed income, and cash, based on their personal investment goals and risk tolerances.
The 2012 International TD Women Investor Poll Report
For a graphic highlighting the statistics outlined in this press release, please see the “2012 International TD Women Investor Poll Graphic.”
About the 2012 International TD Women Investor Poll Report
TD Bank Group and TD Ameritrade Holding Corporation commissioned Environics Research Group to conduct an online custom survey from Aug. 24-30, 2012, of 2,014 men and women in Canada, 1,003 in the U.S., and 1,006 in the United Kingdom. All respondents have investable assets and sole or shared responsibility of the household financial planning or investment decisions.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE: AMTD) technology, people, and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how—bringing Wall Street to Main Street for more than 36 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves approximately 22 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including TD Bank, America's Most Convenient Bank, and TD Auto Finance U.S.; and Wholesale Banking, including TD Securities. TD also ranks among the world's leading online financial services firms, with approximately 8.5 million online customers. TD had CDN$806 billion in assets on July 31, 2012. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
About TD Waterhouse Discount Brokerage
TD Waterhouse Discount Brokerage is a division of TD Waterhouse Canada Inc., a subsidiary of The Toronto-Dominion Bank. TD Waterhouse Canada Inc. – Member of the Canadian Investor Protection Fund.
About Environics Research Group
Environics Research Group has delivered customized evidence-based research solutions to clients working in a range of sectors and industries for over 40 years. Headquartered in Toronto, our team is drawn from a number of disciplines—from business and marketing to sociology and urban affairs. This mix makes Environics a creative and intellectually vibrant research and consulting firm, where methodological rigor and unrivaled analytical capabilities come together. Our experience, our people, and our sophisticated research tools help our clients get answers to their most important questions. To learn more, please visit us on the web at www.environics.ca.
Environics and TD Ameritrade Holding Corporation are separate, unaffiliated companies and are not responsible for each other's products and services.
TD Bank Group has an ownership interest in TD Ameritrade Holding Corporation, the parent company of TD Ameritrade, Inc., member FINRA/SIPC/NFA.