UPDATE 3-Ford aims for Lincoln rebound with new ads, Super Bowl spot

UPDATE 3-Ford aims for Lincoln rebound with new ads, Super Bowl spot

By: Reuters: Company News

Posted on December 03, 2012 at 16:37 PM EST

DETROIT, Dec 3 (Reuters) - Ford Motor Co wants to place its lagging Lincoln nameplate back on consumers' shopping lists with an ambitious marketing campaign that draws on its heritage and includes the upscale brand's first-ever Super Bowl spot.

Related Stocks:

CBS Ford Motor Co. General Motors

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