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By: Benzinga
Zynga's "Novelty Effect" is Fading, Says Analyst
Two months ago Benzinga learned that Zynga (NASDAQ: ZNGA ) loses as many as one million players a day . Now it appears that the company is struggling to prevent its existing players from slipping away. As the maker of FarmVille, CityVille and other Facebook (NASDAQ: FB ) games,
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