As a socionomist I spend a lot of time looking at news reports. What happens in the world around us and what specific stories the media chooses to focus on says a lot about our current level of social mood. As I discuss in my book Moods and Markets changes in mood drive changes in our underlying level of confidence and in turn what we prefer and our choices and actions. What few investors appreciate though is how transcendent changes in social mood really are. What influences our decisions to buy and sell stocks are the same factors that ...