The Finish Line Youth Foundation raised more than $1.45 million during its annual Holiday Drive in 650 Finish Line stores across the U.S. and online at finishline.com.
Finish Line customers were encouraged to “Add Cheer to the List” during this year’s campaign which benefitted Special Olympics, Finish Line’s national signature charity, among other organizations.
“Every dollar raised during the Holiday Drive will make an impact on the lives of kids across the nation,” said Marty Posch, executive director of the Finish Line Youth Foundation. “The gracious giving of Finish Line customers who contributed to the holiday drive while making their own holiday purchases will provide wonderful opportunities for these youth throughout the year.”
Funding from the Youth Foundation will benefit Special Olympics activities nationwide, including Special Olympics TRAIN (Testing Recreational Activities and Improving Nutrition), a new sport and nutrition assessment tool for athletes and their families.
Donations from the 2012 Holiday Drive will also help fund programs for community-based youth athletic programs as well as camps and other organizations that provide services to individuals who are disadvantaged or disabled.
About The Finish Line Youth Foundation
The Finish Line Youth Foundation strives to make a difference in the lives of youth in the communities where employees and customers live, work and play. The Youth Foundation funds non-profit organizations that provide opportunities for kids to participate in community-based youth athletic programs and camps that emphasize sports and active lifestyles, especially programs that serve disadvantaged and special needs kids. In partnership with The Finish Line, Inc., the Youth Foundation has pledged multi-year support of Special Olympics as a part of its ongoing mission to celebrate the everyday achievements of athletes everywhere. For more information about the Youth Foundation, please visit http://www.flyf.org or find them on Facebook at www.facebook.com/finishlineyouthfoundation.