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January 23, 2013 at 08:55 AM EST
Google Shows Core Strength, but Mobile Questions Remain
Last quarter Internet search and advertising titan Google (NASDAQ:GOOG) took a big hit as its Motorola unit significantly dragged down revenue growth. (See: Google and Motorola: Destroying Larry's Fuzzy Math.) The fourth quarter of 2012 however was another story altogether as Google saw a major acceleration in its core business offsetting the ongoing decline in demand for Motorola devices. Core Google revenues rose an impressive 22% year-over-year an acceleration from the 19% increase seen in the third quarter. Additionally cost-per-click (CPC) decreased by just 6% -- a big improvement from last quarter's 15% drop. In the end Motorola dragged ...
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