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January 26, 2013 at 12:00 PM EST
Super Bowl Ads: Teasers Reveal a Few New Strategies
Next Sunday one of the greatest competitions in the history of mankind will take place. Countless hours of blood sweat and tears will be summed up in the space of a few hours. Millions of dollars will be at stake. Also there will be some kind of football game.   I’m talking of course about the Super Bowl advertisements which are costing an average of $3.8 million for a 30-second spot this year. That’s usually considered money well-spent; companies like Monster Worldwide (NYSE:MWW) and GoDaddy have used Super Bowl spots as a springboard to national prominence and Apple’s (NASDAQ:AAPL) ...
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