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January 26, 2013 at 14:00 PM EST
6 Ways for Businesses to Do More (and Make More) With Facebook, Twitter, and Other Social Media
These days most companies probably realize that social media campaigns are becoming an essential part of their marketing efforts but few admit how difficult it can be to manage these campaigns. As we mentioned in our year-end round-up of social media winners and losers using Facebook (NASDAQ:FB) Twitter and other social media outlets can either lead to fantastic success or embarrassing failure depending on the execution. Wanting to better illuminate the best practices and strategies we reached out again to Mark Fidelman social media expert and author of the new book Socialized! How the Most Successful Businesses Harness the ...
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