NEW YORK, NY -- (Marketwire) -- 01/28/13 -- The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. Research Driven Investing examines investing opportunities in the Social Media Industry and provides equity research on Linkedin Corporation (NYSE: LNKD) and Groupon Inc. (NASDAQ: GRPN).
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eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. That number represents a 21.7 percent share of advertising spending across all media in 2013, and by 2016 it is expected to surpass 25 percent. At the end of last year North America accounted for 39 percent of all digital ad spending.
"As consumer behavior and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth. Social media is a "key driver of brand advertiser spend due to its large reach and highly targetable user base", added Anmuth.
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With more than 200 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company reported revenues from marketing solutions totaled $64 million in the third quarter, a year-over-year increase of 60 percent. LinkedIn is scheduled to release its fourth quarter results on Thursday, February 7th.
Groupon is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. The company recently released the newest version of the Groupon Merchants app for Android (v2.2), which incorporates Groupon Payments into the platform.
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