In an episode of 30 Rock Jack Donaghy makes fun of Liz Lemon for making emotional purchases. Liz points to her Toms Shoes look-a-likes and responds “Every pair you buy they give a pair to a child who was forced to work in the factory that makes these shoes!” It's easy to laugh at campaigns that urge people to buy products for ethical reasons but they are becoming more common in an era of Chick-fil-A sandwich boycotts and “buycotts.” Now a new SEC rule under consideration may enable the culture of consumerism as political activism by forcing ...