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Three Companies Making Their Super Bowl Advertising Debut
Super Bowl Sunday has long been a showcase for all the creativity that advertising firms and their clients can muster. On the one day of the year that Americans actively choose to sit and watch commercials the ad time that surrounds the gridiron activity is naturally priced at a premium with reports indicating that CBS (NYSE:CBS) is charging up to $4 million for every 30-second spot this year. At that rate advertisers need to have deep pockets and the conviction that they can make their commercials register with the audience – or a deep need for a Hail Mary ...
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