MCLEAN, Va., Feb. 4, 2013 /PRNewswire/ -- Anheuser-Busch took the top stop in the 25th annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a man and his Clydesdale. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10).
In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game. Go to admeter.usatoday.com to watch all the ads and see full USA TODAY Super Bowl Ad Meter results. Complete results are also available in today's editions of USA TODAY.
The top five ads and final ratings are:
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. Ad Meter results have long been the industry-leading tool used to measure public opinion surrounding Super Bowl ads.
Previous Ad Meter panel winners:
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SOURCE USA TODAY