In business the art of the insult seems to take its cue from Sun Tzu's The Art of War in which he advises "Appear weak when you are strong and strong when you are weak." Business leaders may not always pay attention to the former piece of advice but they always remember the latter. That may be the reason why Steve Jobs continued to make scathing remarks about Apple (NASDAQ:AAPL) until his return to the company or why Martha Stewart chose to critique America's newest culinary sweetheart after her own image was damaged post-prison time. Steve Jobs Takes a ...