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Can Mega Ad Agencies Survive Until Next Super Bowl?
We know the Ravens won the game but who won the battle for buzz? Was it Samsung (PINK:SSNLF) with its Paul Rudd-Seth Rogen takedown of other ads? Anheuser-Busch InBev (NYSE:BUD) with the baby Clydesdale? Procter & Gamble's (NYSE:PG) Joe Montana-shaped miracle stain? Or Nabisco's (NASDAQ:MDLZ) rapid response to the Superdome power outage? Whichever ads are generating the most water-cooler chatter this week bragging rights are on the line at agencies owned by advertising giants such as Dentsu (TYO:4324) Interpublic (NYSE:IPG) Omnicom (NYSE:OMC) and Publicis (PINK:PUBGY). The goal for advertising teams may be to make lists like the USA Today ...
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